<?xml version="1.0"?>
<feed xmlns="http://www.w3.org/2005/Atom" xml:lang="en">
	<id>https://bou.de/u/api.php?action=feedcontributions&amp;feedformat=atom&amp;user=Chen+Hui</id>
	<title>China Studies Wiki - User contributions [en]</title>
	<link rel="self" type="application/atom+xml" href="https://bou.de/u/api.php?action=feedcontributions&amp;feedformat=atom&amp;user=Chen+Hui"/>
	<link rel="alternate" type="text/html" href="https://bou.de/u/wiki/Special:Contributions/Chen_Hui"/>
	<updated>2026-04-04T07:35:40Z</updated>
	<subtitle>User contributions</subtitle>
	<generator>MediaWiki 1.35.14</generator>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=118399</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=118399"/>
		<updated>2020-12-21T12:35:59Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* A Study on the Translation of Movie Titles	陈惠	Chen Hui */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei  英语笔译==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
Translation is a purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) &lt;br /&gt;
&lt;br /&gt;
Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) &lt;br /&gt;
&lt;br /&gt;
The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture uniqueness. &lt;br /&gt;
&lt;br /&gt;
Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation neither only on the language level, nor only view domestication and foreignization as translation strategies&lt;br /&gt;
&lt;br /&gt;
Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood.&lt;br /&gt;
&lt;br /&gt;
While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.&lt;br /&gt;
--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on the one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . &lt;br /&gt;
&lt;br /&gt;
Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. &lt;br /&gt;
&lt;br /&gt;
The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will cause different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form of translational, intentional and interpersonal interaction.&lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.(Reiss, 1971:25)&lt;br /&gt;
&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detailed explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. &lt;br /&gt;
&lt;br /&gt;
Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.&lt;br /&gt;
&lt;br /&gt;
The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are common in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. &lt;br /&gt;
&lt;br /&gt;
Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. &lt;br /&gt;
&lt;br /&gt;
On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) &lt;br /&gt;
&lt;br /&gt;
The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
&lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion and so on.&lt;br /&gt;
&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly. --[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
&lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.&lt;br /&gt;
--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
&amp;lt;center&amp;gt; 欧蓉 Ou Rong, 202020080629.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. And the study abroad on his works in translation has never stopped. Howard Goldblatt is a famous American translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflect in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out merits and and demerits of this application and consider the matters that should be paid attention to when translating Chinese literary works into English. It can help strengthen the understanding and improve the fluency of the exchange between different cultures and promote Chinese literature goes ahead with the world.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
domestication; foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
葛浩文英译莫言作品中的归化和异化之应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名作家，外国对其作品的翻译研究从未断过，2012年他获得诺贝尔文学奖。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其优点与缺点，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度，帮助中国文学走出国门，面向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
翻译；归化；异化；葛浩文；莫言的作品&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Introduction===&lt;br /&gt;
From ancient to present, despite of its unique style, Chinese literature only has its own several classic works as famous among the world, such as Four Great Classical Novels---Water Margin, Journey to the West, Romance of the Three Kingdoms and Dream of the Red Chamber. Also, few literature works created in modern history have theirs own statues in the international. With the establishment of People’s Republic of China and Reform and Opening, there are a handful of modern and contemporary works that are well-known abroad(Lv Minhong, 2011:6).&lt;br /&gt;
&lt;br /&gt;
Some Chinese literary works are published abroad and squeeze into bookshelves fill with English native books. The prominent Chinese writers in and out include Lu Xun, Mo Yan, Yu Hua, Lao She, Shen Congwen, Zhang Ailing and so on. Until 2012, the time that Mo Yan was awarded Nobel Prize, people’s interest in Chinese literature reached a climax(Sun Huijun,2014:86). In the process of flowing overseas, translator plays a crucial role in cultural transmission. The American sinologist Howard Goldblatt is the typical example, who made great contributions for the output of Chinese Culture(Ge Haowen,2014).&lt;br /&gt;
&lt;br /&gt;
He can be called the mirror of Mo Yan in America, even the critic Updike said,the translation of contemporary Chinese novels in the United States seems to be the lonely career of Professor Howard Goldblatt(2005:37). Until now, his translation works of Mo Yan include Red Sorghum, Big Breasts and Wide Hips, Life and Death Are Wearing Me Out, The Garlic Ballads, The Republic Wine, Sandalwood Death and so on. His superb translation for Mo Yan in certain sense helps a lot for Mo’s position in world literature. &lt;br /&gt;
&lt;br /&gt;
Mo Yan said: ''without the outstanding work of Professor Howard Goldblatt, the translator of my novels, my novels could have been translated into English and published in the United States by others, but there is absolutely no such perfect translation as today. Many friends who are proficient in both English and Chinese said to me, Professor Howard Goldblatt’s translation perfectly matches with my original work. But I prefer to believe that his translation adds great luster to my original work''(2000:170).&lt;br /&gt;
=====1. Literature Review=====&lt;br /&gt;
Howard Goldblatt, who is well-known as a translator, sinologist and writer, translated many works of Chinese writers. During his 30-year translation career, he has translated more than 50 modern and contemporary Chinese literary works, making an inestimable contribution to the spread and influence of Chinese literature overseas(Jia,Yanqin,2012:62). However, as Howard mentioned in the interview, ''Americans don’t pay much attention to translated text. Because they are always suspicious to translation''(2009:50). Although translator plays a key role in literary dissemination and communication, the work of translators has not received the attention they deserve. And the researches on translation abroad also mainly focus on translation theorists rather than translators.&lt;br /&gt;
&lt;br /&gt;
Therefore, the study about Howard Goldblatt’s translation is also not paid attention intensely outside. In 2011, the journal &amp;quot;Chinese Literature Today&amp;quot; was jointly organized by the University of Oklahoma and Beijing Normal University as an important platform for Chinese literature dissemination and research overseas, in which Howard, as the special guest, was introduced in details. In this journal, Christopher Lupke(2011)introduces Howard’s career of translation and studying, assesses his style of translation and discusses his faithful translation strategies.&lt;br /&gt;
&lt;br /&gt;
Also, after three years, the journal “Chinese Literature Today” invited Howard again. Stalling Jonathan(2014)gives an original interview about Howard Goldblatt. The new point is the mention of opera of Yuan dynasty, which helps a lot for Howard’s translation of the work Life and Death Are Wearing Me Out.&lt;br /&gt;
&lt;br /&gt;
Although there are few response to Howard Goldblatt’s translation abroad, many scholars in domestic regard him as a hot research object. Ji Jin(2009) conducts an interview on the situation of contemporary Chinese literary works overseas, Howard Goldblatt's criteria for choosing text, Howard Goldblatt's views and evaluations of contemporary Chinese writers, and his prospects for the development of contemporary Chinese literature in the future. This kind of study aims to find the problems Chinese literary works encountering with outside and to think about the solution. &lt;br /&gt;
&lt;br /&gt;
Some scholars are interested in Howard Goldblatt’s view, principles and specific strategies on translation. Zhang Yaoping(2005)collects all Chinese works translated by Howard Goldblatt and figures out his views and style of translation. Then, Wen Jun, Wang Xiaochuan and Lai Tian(2007)summarize Howard Goldblatt’s four principles on translation. From the interview to Howard, Yan Yixun(2014) gets his ideas that “Elegance” is more important than “Faithfulness” and “Expressiveness” and that “Faithfulness” cannot be neglected by “Elegance”. &lt;br /&gt;
&lt;br /&gt;
Nevertheless, the most common is the research on the text of translated version by Howard Goldblatt. Shao Lu(2013), through analyzing Howard’s Life and Death Are Wearing Me Out, finds Howard’s “fidelity” and “infidelity” in translating. Shi Guoqiang(2013)points out Howard’s “Creative treason” on translation from his Big Breasts and Wide Hips. Yin Lingwei and Shen Xiangyu(2020)discuss Howard’s “fidelity” and “treason” in his translation of the work Frog. Many other works, such as Tales of Hulan River, Turbulence, Six Chapters From My Life Downunder, Red Sorghum and so on, also are studied by many scholars. &lt;br /&gt;
&lt;br /&gt;
In this way, most scholars only reach a conclusion by analyzing a novel translated by Howard Goldblatt. Although the most studied is the translated texts of Mo Yan’s works, it lacks a systematic study of Howard’s translation strategies in a writer’s several works. Shao Lu(2011)has studied Howard’s translation of Mo Yan’s whole works, but her focus is translator’s decisive effect to promote the output of the original author’s works. &lt;br /&gt;
&lt;br /&gt;
Therefore, the paper aims to analyze the domestication and foreignization in Howard Goldblatt's translation of Mo Yan's novels, find pivotal obstacles, and think about practical measures to promote Chinese culture to the world.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Howard Goldblatt and Mo Yan===&lt;br /&gt;
Mo Yan, one of Chinese contemporary writers, born in Gaomi of Shandong province, creates plenty of novels in which the story happened in his hometown, Red Sorghum, Big Breasts and Wide Hips contained. His novel draws on the artistic guidelines of modernist novels such as magical realism, surrealism, symbolism, and stream of consciousness. He uses metaphors, symbols, exaggerations, and irony to express the profundity of the society, history, culture and the beauty of thousands of styles of regional culture in China.(Lv Minhong,2011:102) &lt;br /&gt;
&lt;br /&gt;
Notwithstanding there is another feature in Mo Yan’s works---neutral and objective portrayal to the characters from different parties. For example, in Red Sorghum, when it comes to theme of history, to reconstruct history by overturning the dualistic opposition in the creation of traditional anti-Japanese novels, he presents the vague horizon between past and present, death and life, good and evil(Shao Lu,2011:51). &lt;br /&gt;
&lt;br /&gt;
Combining the living description and impersonal history sense, Mo Yan’s work receives much attention from readers over the world. However, Mo Yan’s unique writing style with dialects and local color is difficult to translate into another language. It is Howard Goldblatt who translates his novels into English that speeds up the spreading overseas.&lt;br /&gt;
&lt;br /&gt;
Howard Goldblatt, although with American descent, is interested in Chinese culture very much. He once studied and taught in Taiwan for many years, which provides him much experience to absorb Chinese culture. He once said Taiwan is his another home. When he came back to America, he was matriculated by San Francisco State University to study Chinese language literature. After several years, he went to Indiana University of Pennsylvania for further study under the guidance of the Professor Liu Wuji who is a well-known expert in Chinese literature(Lv Minhong,2011:29). &lt;br /&gt;
&lt;br /&gt;
What drive Howard to choose Mo Yan continually and frequently can probably be several causes following. Firstly, Howard himself is interested in Chinese culture, which can be seen from his long-term study in China and his further study with the help of the Professor Liu Wuji. Here Mo Yan is a convinced writer representing Chinese literature(Lv Minhong,2011:29). &lt;br /&gt;
&lt;br /&gt;
Secondly, Mo Yan’s work meets the taste of Americans. After his translated work Red Sorghum was published in America, the volume pressed and sale is impressive. Howard explained that American readers prefer two or three kinds of novels---those more about sex and politics or the detective novels(2009:46). Obviously, the former two elements can be shown in Mo Yan’s work. &lt;br /&gt;
&lt;br /&gt;
Finally, there is a great relationship established between Howard Goldblatt and Mo Yan. They would communicate with each other frequently. Each Mo Yan’s new book, Howard said, he would read it and admit the value of Mo’s works(2009:54). Just occasionally, Mo Yan once praised Howard’s rigorous spirit in translation and expressed his gratification to the cooperation(2000:170).&lt;br /&gt;
&lt;br /&gt;
So much connection with China and accumulation of Chinese culture fosters his profound knowledge about Chinese literature. From 1970s Howard began to translate Chinese literary works. Among the works he had translated, the number of Mo Yan’s works is the most. And the version translated by Howard is the most accepted.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Embodiment of Demestication and Foreignization===&lt;br /&gt;
Domestication and foreignization are frequently used in the process of translation. The two terms were first brought forward by Venuti, an Italian. According to Venuti, domestication is to &amp;quot;bring the original author into the target language culture&amp;quot;, while foreignization is to &amp;quot;accept the language and cultural differences of the foreign language text and bring the reader into the foreign context&amp;quot;(2004:20). &lt;br /&gt;
&lt;br /&gt;
It implies that domestication requires the translator to get closer to the readers of the target language. The translator must speak like the native author. If the original author wants to have a direct dialogue with the reader, the translation must become an authentic native language. On the contrary, foreignization accepts the language characteristics of foreign cultures in translation and absorbs foreign language expressions. It requires translators to move closer to the original author, adopt the source language expression corresponding to the author's use to convey the content of the original text, that is, the source language culture is the destination(Venuti,2004:25). &lt;br /&gt;
&lt;br /&gt;
In Howard Goldblatt’s translated works of Mo Yan’s, the application of domestication and foreignization are ubiquitous. &lt;br /&gt;
=====1. Domestication=====&lt;br /&gt;
To convey the information more fluently and naturally, providing convenience to readers to understand, Howard applies domestication a lot in his translated works. Annotation, addition, omission and substitution, which are methods of domestication, can be seen in the Howard Goldblatt’s translated works.&lt;br /&gt;
&lt;br /&gt;
======1.1. Annotation======&lt;br /&gt;
In Mo Yan’s work, there are many unique elements that exist in Chinese culture. To avoid obstacles for foreign readers, Howard makes some explanations based on the original meaning. There are several examples following:&lt;br /&gt;
&lt;br /&gt;
E.g: Original text: 她回头对上官吕氏说：“上官家的，你跟我进来。”(Mo Yan,2012:10)&lt;br /&gt;
&lt;br /&gt;
Translated text: She stopped, turned and said to Shangguan Lv:“Lady Shangguan, come with me.”(Howard Goldblatt,2011:17)&lt;br /&gt;
&lt;br /&gt;
In China, especially in the northern regions, when addressing a person’s wife, the word “的” is usually added to the man’s last name. “上官家的” refers to Shangguan Fulu’s wife. It is a kind of dialect, showing the local color of Gaomi town. Here Howard uses “lady” to explain “的”, for the former is commonly used in English expression to greet a married woman. American readers could keep pace with the plots without culture gap, avoiding the obstacle for understanding.&lt;br /&gt;
&lt;br /&gt;
There are some special expressions only in Chinese local culture, which are even able to be understood by the local. Howard also adds some annotations following:&lt;br /&gt;
&lt;br /&gt;
E.g: Original text: 八竿子拨拉不着的个表姨。(Mo Yan,2012:328)&lt;br /&gt;
&lt;br /&gt;
Translated text: You’re such a distant aunt.(Howard Goldblatt,2011:363)&lt;br /&gt;
&lt;br /&gt;
“八竿子拨拉不着” is equivalent to the meaning of “Eight poles can’t be struck”, describing the relationship between the two being alienated or unrelated. The original description of the person killed by the little lion is a whole number when counted on the table. Howard adopts the strategy of domestication, only expressing the distance between the two, without literally translating &amp;quot;Baganzi&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
The translator is responsible for the original work and also for the target readers, paying attention to reader’s acceptance and to the fluency of the translation. Therefore, Howard puts the content and form of the translation within the knowledge range of the target language readers, helping them to better understand the translation with their own cultural concepts.&lt;br /&gt;
&lt;br /&gt;
======1.2. Addition======&lt;br /&gt;
It is known that addition can be used as a method of domestication to explain the concealed information.&lt;br /&gt;
&lt;br /&gt;
E.g: Original text:---信马由缰式的---(Wen Jun,2007:79)&lt;br /&gt;
&lt;br /&gt;
Translated text: Prepared to go with the flow---that was how he lived his life---he followed the man inside.(Wen Jun,2007:79)&lt;br /&gt;
&lt;br /&gt;
Xu Yuanchong believes that the four-character idiom of Chinese is an advantage that the West does not have, and only China has. Peole cannot find a perfect expression in another language. There is not an absolutely identical expression matches the meaning of certain an idiom.  The idiom of Chinese The idiom “信马由缰”means to wander aimlessly on a horse. Howard Goldblatt not only translated the literal meaning of the idiom, but also explained the meaning of the idiom in specific situations based on the meaning in the text(Xu Yuanchong,1993:87).&lt;br /&gt;
&lt;br /&gt;
======1.3. Omission======&lt;br /&gt;
There are some elements in original text that are difficult to understand for foreign readers. Therefore, Howard makes some omissions when translating. &lt;br /&gt;
&lt;br /&gt;
E.g:Original text: 谢谢审判长的提醒，我马上进入实质性辩护。近几年来，农民的负担越来越重。我父亲所在村庄，种一亩蒜薹，要交纳农业税九元八角。要向乡政府交纳提留税二十元，要向村委会交纳提留三十元，要交纳县城建设税五元（按人头计算），卖蒜薹时，还要交纳市场管理税、计量器检查税、交通管理税、环境保护税，还有种种名目的罚款！(Cao Shunying,2015:127)&lt;br /&gt;
&lt;br /&gt;
Translated text: Thank you for reminding me, Your Honor. I’ll get right to the point. In recent years the peasants have been called upon to shoulder ever heavier burdens: fees, taxes, fines, and inflated prices for just about everything they need.(Cao Shunying,2015:127)&lt;br /&gt;
&lt;br /&gt;
Compared with the original work, some details of Chinese legal policies are obviously omitted here, because foreign readers basically do not understand Chinese legal policies, which are too difficult and boring to understand. If the translator makes too many descriptions of these details, foreign readers will lose interest in this work. It is also an embodiment of domestication. By the way, in the end of The Garlic Ballads, Howard makes a great change that he deletes some problematic plot and turns the imperfect ending into a satisfying ending. This action, certainly proved, is correct(Yan Yixun,2014:197).&lt;br /&gt;
&lt;br /&gt;
======1.4. Substitution======&lt;br /&gt;
Sometimes, the meaning of words or expression is not equal to the literal meaning. Perhaps, it is the contrary or unrelated meaning, which requires translators make a closing reading and recognize the real meaning the original author want to express. This time, translators should find a more accurate native expression to substitute the original expression. There is an typical example following:&lt;br /&gt;
&lt;br /&gt;
E.g: Original text: 余占鳌在火辣辣的痛楚中，忽然感到一阵酥酥麻麻的快乐，这快乐冲到喉咙，启动牙齿，化作一连串胡言乱语：“亲娘亲娘亲娘……亲娘……亲娘……”(Mo Yan,2007:158)&lt;br /&gt;
&lt;br /&gt;
Translated text: Stung by the pain, he experienced a sense of numbing ecstasy, and when it reached his throat it activated his teeth moving and emerged as a stream of gibberish:“Mistress Mistress Mistress...”(Howard Goldblatt,1994:165)&lt;br /&gt;
&lt;br /&gt;
The Chinese “亲娘” and “亲妈” are not only called as the biological mother, but also often people’s blurting when sighing. For example, if people are shocked by something, they will say: “哦，我的妈呀！” Here, the author uses the word “亲娘” five times to express the confusion and excitement in Yu Zhanao's heart. &lt;br /&gt;
&lt;br /&gt;
Grandmother scolded Yu Zhanao as a punishment for him breaking into her room, but Yu Zhanao admired her grandmother, so he regarded her grandma's behavior as a flirtation, so he was happy. If the translator literally translates “亲娘” as “mother”, this will not only make readers feel very confused about the relationship and plot, but also the original flirting feeling will be indifferent. Howard Goldblatt uses the strategy of domestication to replace it with “mistress”. It not only eliminates the differences between language and culture, but also makes translation more fluent, natural and smooth.&lt;br /&gt;
&lt;br /&gt;
=====2. Foreignization=====&lt;br /&gt;
To close the distance with the original text and try at most to transmit the authentic culture of original text, translators apply foreignization as a translation method. This kind of method usually does not change the style and order of the characters in original text, keeping the exotic tinge of original culture in the target language. Transliteration and literal translation, as the methods of foreignization, are the most frequently used by Howard Goldblatt.&lt;br /&gt;
&lt;br /&gt;
======2.1. Transliteration======&lt;br /&gt;
In most cases, transliteration is the best translation method for names without special meaning. When translating a name, transliteration is a very important way. The translator can translate the name according to its pinyin without changing the Chinese order. Howard Goldblatt uses a lot of transliteration when there is no special meaning in the translation of Red Sorghum. For example, “戴凤莲” was translated as “Dai Fenglian”, “豆官” was “Douguan”, and “单庭秀” was “Shan Tingxiu”. “王文义” means “Wang Wenyi”(Howard Goldblatt,1994).&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that Howard extremely respects the original author in the translation of such names. He not only uses pinyin completely, but also follows the order of Chinese names, that is, the surname is first and the first name is last, respecting and obeying Chinese traditional cultural customs.&lt;br /&gt;
&lt;br /&gt;
However, when translating some characters’ nicknames and names with special meanings, transliteration is not applicable. The translator needs to find out the specific implicit meaning, and then choose the most suitable translation, such as “刘罗汉”, which is translated into “Arhat Liu”. Because 刘罗汉 was a loyal, firm and honest helper. He passed away in order to protect the property of his host. His spirit is consistent with the meaning of “Araht”, so Howard’s  translation of it is very symbolic(Howard Goldblatt,1994).&lt;br /&gt;
&lt;br /&gt;
There is another transliteration that appears with some annotations, which can enlarge reader’s insight and make the plot more logically:&lt;br /&gt;
&lt;br /&gt;
E.g: Original text: 直到春暖花开的清明节。(Mo Yan,2012:110)&lt;br /&gt;
&lt;br /&gt;
Translated text: Qingming, the day of ancestral worship in the warmth of spring, when flowers were in full bloom. (Howard Goldblatt,2011:140)&lt;br /&gt;
&lt;br /&gt;
“清明节” is a traditional Chinese festival. It is a festival to worship ancestors. The traditional activity is tomb sweeping. Using transliteration and short explanations, readers can have a basic understanding of this object, and can remind readers of its uniqueness.&lt;br /&gt;
&lt;br /&gt;
======2.2. Literal Translation======&lt;br /&gt;
In the translation of some idioms and culturally loaded words, Howard Goldblatt also adopts the literal translation method to maintain the characteristics of the source language, so that people of different nationalities can share some common points in cognition. &lt;br /&gt;
&lt;br /&gt;
E.g: Original text: 母亲咬着牙齿说：“姓沙的，你癞蛤蟆想吃天鹅肉，做梦去吧！”(Mo Yan,2012:85)&lt;br /&gt;
&lt;br /&gt;
Translated text: Mother clenched her teeth. “You there, Sha”, She said, “Like the toad who want to feast on a swan, you can just dream on!”(Howard Goldblatt,2011:113)&lt;br /&gt;
&lt;br /&gt;
In this sentence, “癞蛤蟆想吃天鹅肉” is a common Chinese idiom, which means that without self-knowledge, one wants to obtain something impossible. For American readers, they may not be able to fully understand the relationship between Toad and Swan in Chinese. But in this way, they can understand what the author wants to express based on their own experience and context.&lt;br /&gt;
&lt;br /&gt;
In this way, Howard has neither changed the lively image of the original text nor has it lost the connotative meaning of the original text. He once said:''If I can find appropriate slangy or regional or slightly archaic or unusual words that carry that sense, I’ll certainly use them. If I can’t I won’t.''(2014:8)&lt;br /&gt;
&lt;br /&gt;
===Chapter4 Enlightenment for Translation===&lt;br /&gt;
Howard Goldbaltt puts faithfulness to the original text in the first place, reproduces the original content and ideas and retains the original writing style and language characteristics. It reflects the translator’s ethics of being faithful to the original text; secondly. To consider the target language reader's reading ability and translation the translator adopts domestication strategies to overcome language and cultural barriers, appropriately reduces the cultural information of the original text, and provides a naturally familiar target language for readers of the target language(Chen Jiayu,2019:20). &lt;br /&gt;
&lt;br /&gt;
In order to promote cultural exchanges and realize cross-cultural communication, translators adopt foreignization strategies to preserve the cultural and national characteristics of the original text as much as possible. This not only allows target language readers to understand foreign cultures and customs, but also promotes cultural exchanges and dissemination and makes outstanding contributions to promoting Chinese literature to overseas.&lt;br /&gt;
&lt;br /&gt;
The purpose of Howard Goldbaltt’s translation is to complete a translation that is readable for Americans and highly accepted by the market. And about Howard’s translation of domestication and foreignization, there are many some arguments. Most scholars confirm to that Howard Goldblatt’s translation is applied domestication more frequently, while foreignization is minor(Yin Ting,2014:150). &lt;br /&gt;
&lt;br /&gt;
However, in studying the translated text Big Breasts and Wide Hips, Shi Guoqiang(2013:80) thinks that foreignization is the main methods of Howard’s translation, domestication minor. He comes up with several aspects that Howard use foreignization in his translation, such as some idoims, special nouns and two-part allegorical saying and so on. Despite of the arguments, Howard’s excellent translation cannot be denied, which help a lot for the going abroad of Chinese literature.&lt;br /&gt;
&lt;br /&gt;
Analyzing the Howard’s translated works of Mo Yan’s, although his translation is the best version of Mo Yan’s novels until now, as for the output of Chinese litertature even Chinese culture, we still can get some enlightenment. &lt;br /&gt;
&lt;br /&gt;
Firstly, when translating Chinese literature into other languages, the translator himself is important. Usually, the translators who translate Chinese into another language are our Chinese. They translate their mother language into another language, in a sense, not as well-master as the people of target language. It causes a problem that the readers of target language cannot read and understand the translated version naturally and easily by Chinese translators. And the Chinese translators, most of them, are living in China, lack of the context of target language(Hu Anjiang,2010:11). &lt;br /&gt;
&lt;br /&gt;
Also, the Chinese translators who specialize in two languages and cultures are rare. What is more, the foreign translators familiar with Chinese culture is less. Therefore, according to Xu Jianping and Zhang Rongxi, the most effective way for Chinese-English translation is the cooperation of the original author and foreign translator of target language(2002:38). Howard Goldblatt and MoYan is the best example. And Howard himself also expresses the similar view(2014:201). &lt;br /&gt;
&lt;br /&gt;
Secondly, the translation strategy is also crucial. Chinese literature is the “weak literature”(Yin Lingwei,2020:109), so Xu Jianping thinks that foreignization should not be widely used in Chinese-English translation, because foreign readers’ understanding of China and its language and culture is far less than Chinese readers' understanding of foreign language and culture(2002:38). &lt;br /&gt;
&lt;br /&gt;
However, from the 1870s to the 1970s, for a hundred years, Chinese literary translation was roughly based on domestication; during the two decades of reform and opening up, inspired by Western translation theories, the Chinese translation community rethought foreignization and domestication, and the two methods have gradually become balanced in China. Therefore, Sun Zhili believes that the translation of Chinese literature in the 21st century will be dominated by foreignization(2002:40). &lt;br /&gt;
&lt;br /&gt;
Actually, it is not suitable to regard domestication and foreignization by dichotomy. Combining the two ways, the starting point should be to bring Chinese literary translations closer to Western readers through the domestication translation method, so as to enter the mainstream Western culture. Let Western readers first understand our cultural routines and ways of thinking, and then talk about further transformation and influence on the West Follow-up issues such as literary creation mode(Hu Anjiang,2010: 15). &lt;br /&gt;
&lt;br /&gt;
Finally, the responsibility of publishers and editors is also heavy. When Chinese literature goes out, the most in short supply of talents are intermediary talents, that is, intermediary agencies that can understand Chinese contemporary literary works, and at the same time understand the international market, and have a good background of cooperation with international publishing institutions...(Li Yun,2007) &lt;br /&gt;
&lt;br /&gt;
There is “the third readers” in the world. They usually don't pay much attention to the content when reading, because they are more in love with the readability or text style of the work. Also, they do not compare the translations with the original works, but only compare these translations with original English works or those literary translations translated from other languages into English. Paying more attention to such “fair readers” who pursue pure literary feeling and pure aesthetic experience will be an important guarantee for literary translations to gain the literary market, commercial profits and even the status of translated literary classics(Medougall,2007:23)&lt;br /&gt;
&lt;br /&gt;
===Chapter5 Conclusion===&lt;br /&gt;
For any responsible translator, every choice made in the translation process is not random or blind, but has a clear consciousness and clear goals, and they strive to resolve various contradictions encountered in translation to achieve the value of translation(Liu Yunhong, 2014). Through analyzing the application of domestication and foreignization Howard Goldblatt’s translation of Mo Yan’s works, some enlightenment can be concluded. The translators, the translation strategies and the publisher and editor can be taken as the crucial aspects. &lt;br /&gt;
&lt;br /&gt;
Citing the words of Nida, for a truly successful translation, bilingual proficiency in culture is more important than in language, because words have meaning only in the culture in which they function(1993:83). This shows that in the process of translation, translators should not stick to a single domestication or foreignization translation strategy. They should comprehensively consider various factors such as language, culture, and readers’ comprehension, and adopt appropriate strategies to arrive at a degree of integration and adaptation for the highest translation.&lt;br /&gt;
&lt;br /&gt;
The needs of the target language culture have changed with the development of society and the changes of the times, and the target language readers' acceptance and understanding of Chinese culture have also increased with the increase of China's international influence. Many things that tended to be domesticated in the past are now or in the future using foreignized translations that are completely acceptable to the target language readers, and even look forward to them. Translating Chinese literary works with increasingly alienated strategies, allowing the world to read Chinese stories and understand Chinese culture is the only way for Chinese culture to “go out”.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Goldblatt, Howard(2011). ''Big Breasts and Wide Hips'' [M]. New York: Arcade Publishing.&lt;br /&gt;
&lt;br /&gt;
*Goldblatt, Howard(1994). ''Red Sorghum'' [M]. New York: Viking Penguin.&lt;br /&gt;
&lt;br /&gt;
*Jonathan, Stalling(2014). ''The Voice of the Translator: An Interview with Howard Goldblatt'' [J]. Translation Review (1):1-12.&lt;br /&gt;
&lt;br /&gt;
*Lupke, Christopher(2011). ''Hankering after Sovereign Images'' [J]. Chinese Literature Today (1):48-56. &lt;br /&gt;
&lt;br /&gt;
*Medougall, Bonnie(2007). ''Literary Translation: The Pleasure Principle'' [J]. Chinese Translation(5):22-29. &lt;br /&gt;
&lt;br /&gt;
*Eugene, Nida(1993). ''Language,Culture and Translating'' [M]. Shanghai: Shanghai Foreign Language Education Press. &lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence(2004). ''The Translator’s Invisibility: A History of Translation'' [M]. Shanghai: Shanghai Foreign Language Education Press. &lt;br /&gt;
&lt;br /&gt;
*Cao Shunying&amp;amp;Wang Miaomiao曹顺应，王苗苗.(2015).翻译与变异--与葛浩文教授的交谈关于翻译与变异的思考[J].[Translation and Variation--Conversation with Professor Howard Goldblatt on Translation and Variation].清华大学学报（哲学社会科学版）Journal of Tsinghua University(Social Science Edition) (1):124-128,183. &lt;br /&gt;
&lt;br /&gt;
*Updike,季进,林源(译).(2005).苦竹：两部中国小说[J].[Bitter Bamboo:Two Chinese Novels].当代作家评论Contemporary Writer Review (6):45-56.&lt;br /&gt;
&lt;br /&gt;
*Hu Anjiang胡安江.(2010).中国文学“走出去”之译者模式及翻译策略研究---以美国汉学家葛浩文为例[J].[Translator Model, Translating Strategy, and the “Going Out” Project to Promote Chinese Literature Abroad: With American Sinologist Howard Goldblatt as an Exemplar].中国翻译Chinese Translators Journal (6):10-16,92.&lt;br /&gt;
&lt;br /&gt;
*Ji Jin季进.(2009).我译故我在---葛浩文访谈录[J].[I Translate, Therefore I Am--An Interview with Howard Goldblatt].当代作家评论Contemporary Writer Review (6):45-56.&lt;br /&gt;
&lt;br /&gt;
*Jia Yanqin贾燕芹.(2012).翻译家葛浩文研究述评[J].[A Review of the Studies of Translator Howard Goldblatt].楚雄师范学院学报Journal of Chuxiong Normal University (8):62-67. &lt;br /&gt;
&lt;br /&gt;
*Li Xiaoqin李晓琴.(2020).葛浩文英译莫言小说翻译策略初探[J].[On Howard Goldblatt’s English Translation of Mo Yan's Novel Translation Strategies].英语广场English Square (23):20-22.  &lt;br /&gt;
&lt;br /&gt;
*Li Yun李芸.(2007).中国文学走出去，翻译是道坎[N].[When Chinese literature goes out, translation is a barrier].科学时报Science Times.  &lt;br /&gt;
&lt;br /&gt;
*Liu Yunhong&amp;amp;Xu Jun刘云虹,许钧.(2014).文学翻译模式与中国文学对外译介---关于葛浩文的翻译[J].[Literary Translation Models and the Introduction and Translation of Chinese Literature---On Howard Goldblatt’s Translation].外国语(上海外国语大学学报)Foreign Languages (Journal of Shanghai International Studies University) (3):6-17. &lt;br /&gt;
&lt;br /&gt;
*Lv Minhong吕敏宏.(2011).葛浩文小说翻译叙事研究[M].[A Study on Howard Goldblatt’s Novel Translation Narration].北京:中国社会科学出版社Beijing:China Social Sciences Press.&lt;br /&gt;
&lt;br /&gt;
*Mo Yan莫言.(2012).丰乳肥臀[M].[Big Breasts and Wide Hips].北京:作家出版社Beijing:Writers Publishing House. &lt;br /&gt;
&lt;br /&gt;
*Mo Yan莫言.(2007).红高粱家族[M].[Red Sorghum].北京:人民文学出版社Beijing:People's Literature Publishing House. &lt;br /&gt;
&lt;br /&gt;
*Mo Yan莫言.(2000).我在美国出版的三本书[J].[Three books I published in the U.S.].小说界Fiction (5):170-173. &lt;br /&gt;
&lt;br /&gt;
*Shao Lu邵璐.(2011).莫言小说英译研究[J].[A Study on English Translation of Mo Yan's Novels].中国比较文学Chinese Comparative Literature (1):45-56. &lt;br /&gt;
&lt;br /&gt;
*Shao Lu邵璐.(2013).莫言英译者葛浩文翻译中的“忠实”与“伪忠实”[J].[“Faithfulness” and “False Faithfulness” in the English Translation of Mo Yan by Howard Goldblatt ].中国翻译Chinese Translators Journal (3):62-67. &lt;br /&gt;
&lt;br /&gt;
*Shi Guoqiang史国强.(2013).葛浩文的“隐”与“不隐”---读英译《丰乳肥臀》[J].[Howard Goldblatt’s “Hidden” and “Not Hidden”--An English Translation of ''Big Breasts and Wide Hips'' ].当代作家评论Contemporary Writer Review (1):76-80. &lt;br /&gt;
&lt;br /&gt;
*Sun Zhili孙致礼.(2002).中国的文学翻译：从归化趋向异化[J].[Chinese Literary Translation: From Domestication to Foreignization].中国翻译Chinese Translators Journal (1):40-44. &lt;br /&gt;
&lt;br /&gt;
*Wen Jun&amp;amp;Wang Xiaochuan&amp;amp;Lai Tian文军,王小川,赖甜.(2007).葛浩文翻译观探究[J].[On Howard Goldblatt’s Translation View].外语教学Foreign Language Teaching (6):78-80.&lt;br /&gt;
&lt;br /&gt;
*Xu Jianping&amp;amp;Zhang Rongxi许建平,张荣熙.(2002).跨文化翻译中的异化与归化问题[J].[Foreignization and Domestication in Cross-cultural Translation].中国翻译Chinese Translators Journal (5):36-39. &lt;br /&gt;
&lt;br /&gt;
*Xu Yuanchong许渊冲.(2012).再谈中国学派的文学翻译理论[J].[On the Literary Translation Theory of the Chinese School].中国翻译Chinese Translators Journal (4):83-90,127. &lt;br /&gt;
&lt;br /&gt;
*Yan Yixun&amp;amp;Howard Goldblatt闫怡恂,葛浩文.(2014).文学翻译：过程与标准---葛浩文访谈录[J].[Literary Translation: Process and Standards---Interview with Howard Goldblatt].当代作家评论Contemporary Writers Review (1):193-203.  &lt;br /&gt;
&lt;br /&gt;
*Yin Lingwei&amp;amp;Shen Xiangyu殷凌薇,沈翔宇.(2020).论葛浩文《蛙》英译本的忠实与背叛[J].[On the Faithfulness and Betrayal of Howard Goldblatt’s English Version of ''Frog''].北方工业大学学报Journal of North China University of Technology (3):108-113.  &lt;br /&gt;
&lt;br /&gt;
*Zhang Yaoping张耀平.(2005).拿汉语读，用英文写——说说葛浩文的翻译[J].[Read in Chinese, Write in English——A Talk about Howard Goldblatt’s Translation].中国翻译Chinese Translators Journal (2):75-77.&lt;br /&gt;
&lt;br /&gt;
--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 07:06, 21 December 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos Theory	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America in his book ''The Translator’s Invisibility: A History of Translation'' in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more understanable by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which holds that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge of communication between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choice according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and Foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer as the landmark of functional approaches to translation is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was accounted as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory has been proposed based on the premise that linguistics is only a tool of translation study but not the object. Proposers considered translation as a kind of communicative activity between human beings. In this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized. Therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus, it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation.&lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claims that the intended purpose of the translation determins the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages among different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation need not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity and faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There are three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially in the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation in which there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not all people in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book ''The Translator's Invisibility: A History of Translation''. He proposed that domestication was an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, and that openly adopted conservative assimilation methods to the translation of the original text, and that catered to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book ''Dictionary of Translation Studies'' defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers...it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation that emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into that of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as a standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and the respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “difference” in his writing activity and deconstruction strategy. “Difference” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in the translation of literature.(3) The foreignization of modernism advocates the promotion of the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;.(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images of the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
&lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, or considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art need no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public's eye in the long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Much more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introducing into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in ''The Dream of Red Mansions'', as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel. Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criteria of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories''. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained''. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''. In Lawrence Venuti ed. The Translation Studies Reader. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate''. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”.[Homi Bhabha’s Study on Postcolonial Theory]. 北京语言大学 Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化.[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报 Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经．[The Classics of Tea].湖南：湖南人民出版社 Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译.[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶 Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究.[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社 Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法.[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the target language and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. These two concepts are defined by Venuti based on Schleiermacher’s distinction between two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home. Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers (Venuti 2009, 20). &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture (He 2019, 70).&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). &lt;br /&gt;
&lt;br /&gt;
In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad. In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar (Venuti 2009, 20).    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated into “armed to the teeth”, which greatly spreads Chinese culture and enriches English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication (He 2019, 71).&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation doesn’t conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. To achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language. In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language (Jiang 2016, 147).&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation. In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language (Venuti 2009, 42). &lt;br /&gt;
&lt;br /&gt;
Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects. In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language (Venuti 2009, 35). &lt;br /&gt;
&lt;br /&gt;
Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). &lt;br /&gt;
&lt;br /&gt;
Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center. Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covers up the language and cultural differences of the original work (Venuti 2009, 17). &lt;br /&gt;
&lt;br /&gt;
Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation (Jiang 2016, 169). &lt;br /&gt;
&lt;br /&gt;
Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites. With the frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication (Lu 2018, 57).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay. Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses (Newmark 2001, 39). &lt;br /&gt;
&lt;br /&gt;
Compared with other types of texts, expressive texts use artistic and beautiful language with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading. The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text (Wang 2008, 138).&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form. This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information (Newmark 2001, 40). &lt;br /&gt;
&lt;br /&gt;
These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center. Vocative text emphasizes the readability of the text and the acceptability of the reader. It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information (Newmark 2001, 41).&lt;br /&gt;
&lt;br /&gt;
Therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible (Wang 2008, 139).&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). &lt;br /&gt;
&lt;br /&gt;
Hence, in the actual translation, domestication and foreignization should be combined. They are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, translators should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, translators should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, translators have freedom so they should give full play to the advantages of the two translation strategies. Translators can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements (He 2019, 71).&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level into consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text  (Zhang &amp;amp; Wang 2007, 147). &lt;br /&gt;
&lt;br /&gt;
However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language better understand, so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). &lt;br /&gt;
&lt;br /&gt;
As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). &lt;br /&gt;
&lt;br /&gt;
Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words for filling the gap in the readers’ culture and letting readers understand the text more naturally and smoothly (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city”. When translating “紫气” in the phrase “紫气东来”, the translator translate it into “propitious omen”, which shows its cultural meaning (Wang 2014, 98). &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language (Fang 2011,104).&lt;br /&gt;
&lt;br /&gt;
For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text. &lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language. With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people (Fang 2011, 104). &lt;br /&gt;
&lt;br /&gt;
For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings (Fang 2011, 104).&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation. Annotations can be used to supplement background information, cultural traditions and other information for readers to understand (Wang 2014, 98). &lt;br /&gt;
&lt;br /&gt;
For example, the translator translates “工人文化宫” as “the Worker’s Cultural Palace Park” and add annotation in the sentence “Some went to the Worker’s Cultural Palace Park, a recreation center built for the proletariat during the heyday of communism”. By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge (Fang 2011, 104).&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning. In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms (Fang 2011, 105). &lt;br /&gt;
&lt;br /&gt;
For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language (Wang 2014, 97 ).&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration, so as to achieve the purpose of cultural information transmission (Fang 2011, 105). &lt;br /&gt;
&lt;br /&gt;
For example, the sentence “诸如此类，其实只是一种社交上的客套，和‘顿首’‘百拜’同是仪式的虚伪” is translated as “All these are, in fact, nothing but civilities of social life, as hypocritical as the polite formula dunshou (Kowtow) or Baibai (a hundred greetings) used after the signature in old-fashioned Chinese lettering writing” by Zhang Peiji. The annotation gives a clear explanation of the connotation of culturally-loaded words (Fang 2011, 105). &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). &lt;br /&gt;
&lt;br /&gt;
For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to make readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. &lt;br /&gt;
&lt;br /&gt;
Foreignization translation retains the expression habits and cultural characteristics of the source language, but it is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*He Limin何丽敏.(2019). 浅析翻译中归化和异化策略的选择 [An analysis of the choice of domestication and foreignization in Translation].辽宁经济 Liaoning Economy (10):70-71.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
--[[User:Zhou Luoping|Zhou Luoping]] ([[User talk:Zhou Luoping|talk]]) 09:08, 21 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&amp;lt;center&amp;gt; 龚钰冕 Gong Yumian,202020080601.&amp;lt;/center&amp;gt;                                              &lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese Xiehouyu is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese Xiehouyu is a kind of cross-cultural communication, which spreads the Chinese national language and culture to the English world. The depth study of the connotation and translation strageties of Chinese Xiehouyu has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this chapter attempts to analyze the types and components of Chinese Xiehouyu, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese Xiehouyu; domestication and foreignization; translation strategy&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It is vivid and humorous, rich in philosophy and enlightenment, so it is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to  translators. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation strageties of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1. The Origin of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
Chinese Xiehouyu is also called &amp;quot;Qiaopihua&amp;quot;, &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Jiehouyu&amp;quot;, &amp;quot;Xinueyu&amp;quot;(witticism),&amp;quot;Suojiaoyu&amp;quot;(abbreviation),&amp;quot;Yingzhuyu&amp;quot;(quotation) and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his ''The Main Ideas of The Rhetoric''.&lt;br /&gt;
&lt;br /&gt;
Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book ''A Study of Proverbs''; and names, such as &amp;quot;Miyu&amp;quot;(riddle) and &amp;quot;Yanyu&amp;quot;(proverb), were listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The word &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said just refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;. （Miregu Aimaiti 2014, 5）&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;''Xiehouyu Which Should Be Included in The Collection of Songs'' &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article.&lt;br /&gt;
&lt;br /&gt;
In the 1930s, Chen Wangdao pointed out in his book &amp;quot; ''The Main Ideas of The Rhetoric''&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehou&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation.&lt;br /&gt;
&lt;br /&gt;
In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things it referred to. He agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
However, most scholars believe that the name &amp;quot;Xiehouyu&amp;quot; has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change. （Miregu Aimaiti 2014, 6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu can be literally translated into &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;. In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated &amp;quot;Chinese Xiehouyu&amp;quot; into &amp;quot;enigmatic folk similes&amp;quot; in his book ''A Dictionary of Chinese Xiehouyu''. &lt;br /&gt;
&lt;br /&gt;
According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu originates from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu. (Qi Dehui 2011, 110)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
Xiehouyu has very distinct characteristics, and its external structure is composed of two parts. The former part is the image and descriptive language, which tells a thing, a modality, an object, a scene and so on, while the latter part is a summary and abstract language, which is the explanation of the former part. The combination of the former part and the latter part produces a sense of wit and humor to express meaning. Therefore, the fixed phrase is called Xiehouyu. (Bao Huinan &amp;amp; Bao Ang 2000, 64)&lt;br /&gt;
&lt;br /&gt;
In the dictionary, the explanation of Xiehouyu is that a sentence composed of two parts: the former part is like the riddle, the latter part is like the answer of the riddle, and the original meaning is from the latter part. For example, “泥菩萨过江——自身难保”(like a clay idol fording a river, hardly able to save oneself (let alone anyone else)). Therefore, Xiehouyu is a kind of idiom with relatively fixed structure and oral characteristics, which is composed of two parts with the relationship of citation and annotation. （Miregu Aimaiti 2014, 5）&lt;br /&gt;
&lt;br /&gt;
''An Unabridged, Comprehensive Dictionary''defines Xiehouyu as follows: Xiehouyu is a kind of idiom, which is humorous and vivid sentences that are familiar to the masses. When used, the latter part can be omitted, and the former part can show the meaning, such as &amp;quot;丢了西瓜捡芝麻&amp;quot; (lose the watermelon and pick up the sesame) can mean &amp;quot;因小失大&amp;quot; (keep the tail from wagging the dog); the former and latter part can also be juxtaposed, such as &amp;quot;芝麻开花—节节高&amp;quot; (A sesame stalk puts forth blossoms notch by notch, higher and higher – rising steadily). (Liu Na 2016, 18)&lt;br /&gt;
&lt;br /&gt;
The definition points out the nature and components of Xiehouyu. In the branches of linguistics, Xiehouyu belongs to the National Cultural Connotation (NCC), which is composed of the former part and the latter part. The former part often explains and describes a kind of life phenomenon, and the latter part makes comments and analysis on this phenomenon. （Miregu Aimaiti 2014, 6）&lt;br /&gt;
&lt;br /&gt;
In the section of language and characters in the ''Chinese Encyclopedia'', Xiehouyu refers to the humorous utterance formed by deliberately missing one word or half sentence of a commonly used word when speaking. There are usually two kind of Xiehouyu. The first one is the original meaning of Xiehouyu, referred to the omission of the last word of an idiom, which is also called &amp;quot;abbreviation&amp;quot;. （Miregu Aimaiti 2014, 6）&lt;br /&gt;
&lt;br /&gt;
The second one is allegorical saying that has expanded its meaning. The two-part allegorical sayings in Beijing are called &amp;quot;Qiaopihua (witticism)&amp;quot;, which means that the last half of a sentence can be omitted. For example, &amp;quot;竹篮打水（Ladling water with a wicker backet）&amp;quot; omits the latter part &amp;quot;一场空（all is empty）&amp;quot;. Sometimes homonyms are used. Such as &amp;quot;外甥打灯笼一一照旧（舅）(Things seemed to be the same as before)&amp;quot;. In this sentence, “旧” and “舅” are homophones in China. (Yang Peigen &amp;amp; Li Yanlin 2006，93)&lt;br /&gt;
&lt;br /&gt;
In short, Xiehouyu is a special language form created by the Chinese people in their daily life. It is a short, funny and vivid sentence and composed of two parts: the former part plays the role of introduction, like a riddle, and the latter part plays the role of supplement, like the answer of the riddle, which is very natural and appropriate. In a certain language environment, one usually says the former part and omit the latter part, the other can understand and guess its original meaning, so this language form is called Xiehouyu.（Miregu Aimaiti 2014, 7）&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo 2020, 249)&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most difference is that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language. In Chinese, the arranging of clauses one after the other without connectives showing the relation between them, for example, 下雨了(the rain fell)；河水泛滥(the river flooded)；房子被冲走了(the house washed away). In English, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization. (Liu Na 2016, 18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui 2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous examples of metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui 2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning. In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context. (Jin Huikang 2004, 132)&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) &lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.(Ling Li 2004, 452)&lt;br /&gt;
&lt;br /&gt;
(3)三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days after the winter solstice）—— the heart is frozen（affected in heart).)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui 2011,111)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995,19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;.  In a word, domestication is s term used by Venuti (1995) to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. （Mark Shuttleworth &amp;amp; Moira Cowie 2004, 43-44）&lt;br /&gt;
&lt;br /&gt;
Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. (Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59)Eugene A. Nida, the advocate of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot;&lt;br /&gt;
&lt;br /&gt;
Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in ''The Translation of Lin Shu'', which means that the translation should not only accord with the language expression custom of the target language, but also keep the style of the original work. Substantially, the theory of sublimation requires translators to comprehend the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. &lt;br /&gt;
&lt;br /&gt;
On the contrary, &amp;quot;foreignization&amp;quot; requires the translators to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language and the target readers as the destination, and adopt the expression methods that are familiar to the target language readers to convey the content of the original text. Domestication requires the translators to approach the target language readers, and the translators must speak like the author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domesticating translation helps readers understand the translation better and enhance the readability and appreciation of the translation. (Nie Xiaohua 2002, 3)&lt;br /&gt;
&lt;br /&gt;
On the contrary, Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be applied in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. (Xu Yanan &amp;amp; Zeng Xianmo 2020, 249)&lt;br /&gt;
&lt;br /&gt;
Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also consider the readers' understanding and the fluency of the original text, so it is also necessary to adopt the strategy of domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them. (Xiao Luan &amp;amp; Feng Xuehua 2011，65)&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. (Xiao Luan &amp;amp; Feng Xuehua 2011，66)&lt;br /&gt;
&lt;br /&gt;
In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can have common development. Therefore, during the practical translation process, domestication and foreignization should complement each other so that appropriate translated texts can be produced. (Liu Xiaocen 2017，99)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. Moreover, there is also a great deal of debates in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.（Qi Dehui 2011,110）&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.” Others translate it into “Three cobblers with their wits combined together equal Zhuge Liang，the master mind.” The first translation obviously adopts a domesticating translation strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that &amp;quot;one (head)&amp;quot; in the first translation version is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while &amp;quot;one (head)&amp;quot; was just an ordinary person. （Qi Dehui 2011,111）&lt;br /&gt;
&lt;br /&gt;
The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? How can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the source language is lost. （Qi Dehui 2011,111）&lt;br /&gt;
&lt;br /&gt;
For example, （4）那胡正卿心头 “十五个吊桶打水——七上八下” Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. （5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。His mind was in turmoil these days and he was quite unable to think straight.&lt;br /&gt;
&lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot;. For example, ''the Chinese-English Dictionary of Xiehouyu'' compiled by Guo Zhuzhang and Luo Shenghao, and ''100 Xiehouyu'' translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. (Huan Yahui 2004, 118)&lt;br /&gt;
 &lt;br /&gt;
Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language. For example, &lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle. (Huan Yahui 2004, 119)&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the translators retain the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries. (Zhou Ningqi 2008，152)&lt;br /&gt;
&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted.  For example， &lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me.(Zhou Ningqi 2008，152)&lt;br /&gt;
&lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. (Yang Hongwei &amp;amp; Li Yadan 2004,84)&lt;br /&gt;
&lt;br /&gt;
In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text. For example,&lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。 Some comrades love to write long articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long and smelly（implies the articles are long and dull）.(Yang Hongwei &amp;amp; Li Yadan 2004,84) &lt;br /&gt;
&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”. Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====4.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====4.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning is referred as general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. (Qi Dehui 2011, 111)&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====4.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms about dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers might not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A dog is wearing a cap —— pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood the meaning. (Zhou Ningqi 2008，153)&lt;br /&gt;
&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled. For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）&lt;br /&gt;
&lt;br /&gt;
====4.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====4.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning. For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====4.2.2 Combination of literal and free translation====&lt;br /&gt;
While the literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. The  Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. (Gao Yun &amp;amp; Yu Jie 2004, 126)&lt;br /&gt;
&lt;br /&gt;
Some Xiehouyu have strong national cultural features in their image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning. The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content. (Qi Dehui 2011, 112) For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了。(The tail of a rabbit can't be long——won't last long.)（Guo Jiangzhong 1996, 12）&lt;br /&gt;
&lt;br /&gt;
====4.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express their metaphorical meanings. In this case,  borrowing English synonym idioms to translate them is proper as well. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect. For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。 (Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.) (Qi Dehui 2011, 112)&lt;br /&gt;
&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not. （Ling Li 2004,59）&lt;br /&gt;
&lt;br /&gt;
====4.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text. It is not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This strategy is especially suitable for the translation of some Chinese Xiehouyu. For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。 (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)(Zhou Ningqi 2008，152)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.(Yang &amp;amp; Dai 1986)&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of free translation and annotation to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be open-minded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is  very active and constantly expanding. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. We should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation strategies according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation.&lt;br /&gt;
&lt;br /&gt;
However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from a different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
Bao Huinan &amp;amp; Bao Ang 包惠南，包昂. (2000). ''实用文化翻译学''.[''Studies of Practical Cultural Translation''] . 上海：上海科学普及出版社[Shanghai: Shanghai Science Popularization Press] 64-65.&lt;br /&gt;
&lt;br /&gt;
Chen Hongwei &amp;amp; Li Yadan 陈宏微，李亚丹. (2004). 新编汉英翻译教程.[A New Coursebook On Chinese-English Translation]. 上海：上海外语教育出版社[Shanghai: Shanghai Foreign Language Education Press].84-86.&lt;br /&gt;
&lt;br /&gt;
Guo Jiangzhong. 郭建中.(1996). ''汉语歇后语翻译的理论与实践''.[Theory and Practice of Translation of Chinese Allegorical Sayings]. 中国翻译 [China Academic Journal Electronic Publishing House].12-13.&lt;br /&gt;
&lt;br /&gt;
Gao Yun &amp;amp; Yu Jie. 高芸, 于洁.(2004). ''汉语歇后语英译研究''.[On English Versions for Chinese Enigmatic Folk Similes] 怀化学院学报 [Journal of Huaihua University].124-126.&lt;br /&gt;
&lt;br /&gt;
Huang Yahui 黄亚慧.(2006). 论汉语歇后语的汉译英的异化问题.[ Journal of Neijiang Normal University]. 内江师范学院学报[Journal of Neijiang Normal University].118-119.&lt;br /&gt;
&lt;br /&gt;
Jin Huikang 金惠康.(2004). ''跨文化交际翻译续编''.[''Translation in Intercultural Communication, Book 2'']. 北京：中国对外翻译出版公司[Beijing: China Translation &amp;amp; Publishing Corporation] 452-453.&lt;br /&gt;
&lt;br /&gt;
John S.Rohsenow. (1991). ''A Chinese-English Dictionary of Enigmatic Folk Similes''. The University of Arizona Press.&lt;br /&gt;
&lt;br /&gt;
Ling Li 凌利.(2004). ''歇后语词典''.[''A Dictionary of Chinese Allegorical Sayings'']. 呼和浩特：内蒙古人民出版社[Huhehaote: Neimenggu People's Publishing House] 59-452.&lt;br /&gt;
&lt;br /&gt;
Lian Shuneng 连淑能. (1993). ''英汉对比研究''.[''Contrastive Studies of English And Chinese'']. 北京：高等教育出版社[Beijing:Higher Education Press]&lt;br /&gt;
&lt;br /&gt;
Miregu.Aimaiti米热姑·艾买提.(2014). 汉语歇后语在维吾尔语中的翻译研究.[Studying on Translating Chinese Two-Part Allegorical Sayings into Uyghur].甘肃：西北民族大学[Gansu：Northwest Minzu University] 5-8.&lt;br /&gt;
&lt;br /&gt;
Mark Shuttleworth &amp;amp; Moira Cowie. (2004). ''Dictionary of Translation Studies''. Shanghai Foreign Language Education Press. 43-59.&lt;br /&gt;
&lt;br /&gt;
Qi Dehui. 戚德慧. (2011). 归化与异化在汉语歇后语英译中的运用.[ The Application of Domestication and Foreignization in the English Translation of Chinese Xiehouyu].  现代语文(语言研究版).[Modern Chinese].110-112.&lt;br /&gt;
&lt;br /&gt;
Venuti, L. (1995). ''The Translator's Invisibility''. London and New York: Routledge. 19-20.&lt;br /&gt;
&lt;br /&gt;
Wen Duanzheng 温端政. (2002).''中国歇后语大词典''.[''Chinese Xiehouyu dictionary'']. 上海：上海辞书出版社[Shanghai: Shanghai Lexicographic Publishing House] 20-21.&lt;br /&gt;
&lt;br /&gt;
Wang Yijun 王义军.(2009). 从归化和异化看文化与翻译.[ Culture and Translation from the Perspective of Domestication and Foreignization] 安徽文学 [Anhui Literature] 216-217.&lt;br /&gt;
&lt;br /&gt;
Xiao Luan &amp;amp; Feng Xuehua. 肖鸾, 冯学华. (2011). 浅析归化和异化及其在旅游资料翻译中的实践. [Domestication and Foreignization and Their Application in Tourism Translation]. 郧阳师范高等专科学校学报 [Journal of Yunyang Teachers College].65-66.&lt;br /&gt;
&lt;br /&gt;
Yan Xiaohua 晏小花.(2002). 翻译中的异化和归化. [Foreignization and Domestication in Translation]. 湖南医科大学学报[Journal of Social Science of Human Medical University]25-27.&lt;br /&gt;
&lt;br /&gt;
Yang Xianyi &amp;amp; Dai Naidie. 杨宪益，戴乃迭. (1986). ''《儒林外史》英译本''.[''The Scholars'']. 长沙：湖南出版社 [Changahs: Hunan Publishing House]&lt;br /&gt;
&lt;br /&gt;
--[[User:Gong Yumian|Gong Yumian]] ([[User talk:Gong Yumian|talk]]) 12:02, 21 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨 202070080633, MTI英语笔译==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of domestication and foreignization in the first part, and then will introduce the definition and cultural connotations of Chinese idioms. Then, it will discuss the application of these two translation strategies to Chinese idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Chinese Idioms; Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先介绍归化异化两种策略，紧接着在第二部分从含义、文化内涵方面对汉语习语进行了介绍，然后通过举例来探讨这两种翻译策略在汉语习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译汉语习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
Domestication and foreignization are two different translation strategies, they are commonly used in the translation of Chinese idioms. In this chapter, the author will introduce the definition of domestication and foreignization, and then will present the debates on these two translation strategies.&lt;br /&gt;
&lt;br /&gt;
====The Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication is a term used by Lawrence Venuti, American translation theorist, to describe the translation strategy in which a transparent, fluent style is adopted to minimize the strangeness of the foreign text for readers of target language (Venuti 1995, 19-20). Venuti believes domestication originated from Friedrich Schleiermacher's famous notion of the translation which &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; (Schleiermacher 1838/1963, 47; 1838/1977, 74). &lt;br /&gt;
&lt;br /&gt;
From Venuti's perspective, domestication has negative connotations as it's regarded as a policy common in dominant cultures which are &amp;quot;aggressively monolingual, unreceptive to the foreign&amp;quot;, and which he describes as being &amp;quot;accustomed to fluent translation that invisibly inscribe foreign texts with values of target language and provide readers with the narcissistic experience of recognizing their own culture in a culture order&amp;quot; (Venuti 1995, 15). &lt;br /&gt;
&lt;br /&gt;
According to Venuti, domestication is the predominant translation strategy in Anglo-American culture, and he argues that this is consistent with the unbalanced relation between Anglo-American culture and other cultures. He further points out that domestication has widely served domestic affairs, therefore it's necessary to adopt other translation strategies to challenge the domination of domestication (Venuti 1995, 15). &lt;br /&gt;
&lt;br /&gt;
Foreignization is a term used by Lawrence Venuti to describe the translation strategy in which a target text is produced which deliberately breaks target conventions by retaining something of the foreignness of the origin text (Venuti 1995, 19-20). Venuti asserts foreignization is derived from the translation type, stated by Schleiermacher, in which &amp;quot;the translator leaves the author in peace, as much as possible, and moves the reader towards him&amp;quot; (Schleiermacher 1838/1963, 47; 1838/1977, 74).&lt;br /&gt;
&lt;br /&gt;
As far as Venuti is concerned, he describes foreignization as an &amp;quot;ethnodeviant pressure&amp;quot; (Venuti 1995, 20), and thus considers it can &amp;quot;register the linguistic and cultural difference of the foreign text, sending the reader abroad&amp;quot; (Venuti 1995, 20). In specific terms foreignization means not only the freedom from the absolute restriction of target language and texts, but the selection of an non-fluent, opaque style in some appropriate situations and the deliberate accumulation of &amp;quot;Realia&amp;quot; of source language or &amp;quot;Archaisms&amp;quot; of target language, which would provide readers of target language with an &amp;quot;alien reading experience&amp;quot; (Venuti 1995, 20).&lt;br /&gt;
&lt;br /&gt;
====The Debates on Domestication and Foreignization====&lt;br /&gt;
There has been a long-standing debate about how to deal with cultural differences in translation. There are many scholars, such as John Dryden, Alexander Tytler, Denham, Lefevere, Frere, who approved of domestication. Domestication has been in the dominant position for a long time. To begin with, translation theorists like Cicero, Saint Jeromi and Quintilian raised some ideas about word-for-word translation and sense-for-sense translation. Considered from the theories they put forward, they favored free translation (Schulte &amp;amp; Biguenet 1992, 13).&lt;br /&gt;
&lt;br /&gt;
As is well-known, Eugene A. Nida proposed the concept of functional equivalence. From his perspectives, translation is communication, in which what really matters is what people get when they listen, speak and read the translated text. Translation shouldn't be judged by the comparison of the corresponding lexical meanings, grammatical categories and rhetorical devices, but by the extent to which the recipient correctly understands and appreciates the translated text. The purpose of Nida's functional equivalence theory is that the expression of the translated text should be completely natural, so that the readers can better understand the original text through domestication translation, thus avoiding cultural conflicts, eliminating the gap, and finally achieving the purpose of cultural exchange (Nida 1993, 118). &lt;br /&gt;
&lt;br /&gt;
The supporters of domestication hold the view that the translator should take readers into consideration, and if the content of the translation is not within the reader's understanding, the effect of translation and communication will not be achieved, and secondly the translator should try to avoid cultural conflicts, and in the process of translation, the translator should constantly get closer to the target reader, so that the target reader can read the translation with the same effect as the reader of the original text. Thirdly, each language has its own cultural connotation, so if there is a cultural gap between the two languages, foreignization will not only result in a non-fluent translation, but also in the reader's unacceptability of the translation. Last but not least, it cannot be realized to find the completely equivalent word in another language, so to avoid producing opaque translations, it's no doubt that domestication is a better choice (Chan 2004, 171).&lt;br /&gt;
&lt;br /&gt;
Foreignization started later than domestication, and gained much popularity in the 20th century. Many scholars' translations embody this translation strategy, including many of Ezra Pound's translations and Nabokov's famous literal translation of Pushkin's Eugene Onegin (Mark Shuttleworth &amp;amp; Moira Cowie 2004, 59).&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti firstly defined foreignization and was a representative of foreignization. Venuti described foreignization in his book ''The Translator's Invisibility'' as &amp;quot;a form of resistance, which is against ethnocentrism, racism, cultural narcissism and imperialism, in the interests of democratic geopolitical relations&amp;quot; (Venuti 1995, 20). He proposed a translation theory and practice that opposes translation fluency and aims not to eliminate linguistic and cultural differences in translation, but to express such linguistic and cultural differences in translation. This is also one of the basic ideas of deconstructionist translation thought. It's said by Venuti that &amp;quot;the aim of opposing domestication and advocating foreignization is to develop a translation theory and practice that resists the predominance of cultural values of the target language, thus expressing the linguistic and cultural differences of foreign texts&amp;quot; (Venuti 1995, 20). Foreignization is premised on the belief that cultures differ from each other and that communication is complicated by cultural differences between and within linguistic communities. Foreignization is to recognize and tolerate the differences and to express the cultural differences in the target language. &lt;br /&gt;
&lt;br /&gt;
People who favor of foreignization hold the following reasons. Firstly, the translator should make every effort to be faithful to the original work in the translation, and the content of the original work should be reproduced to the maximum extent. If the translator fails to reach this, then the translation will be considered as faithful. Secondly, adding the expression of source language into target language will enrich the target language. Thirdly, the purpose of readers' reading translations is to learn about foreign cultures, which foreignization can help to realize. Foreignization attempts to keep the characteristics of the source language (孙致礼 2002, 40-44). The debate between domestication and foreignization has still continued until the 21st century.&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Definition and Cultural Connotations of Chinese Idioms=== &lt;br /&gt;
It is of great importance to have an understanding of Chinese idioms before analyzing domestication and foreignization in the translation of Chinese idioms. Chinese idioms are closely related to various Chinese cultures. Domestication and foreignization are commonly used by translators in dealing with cultural factors in translation. Therefore, in this chapter, the author will introduce the definition and cultural connotations of Chinese idioms.&lt;br /&gt;
&lt;br /&gt;
====The Definition of Chinese Idioms====&lt;br /&gt;
According to ''Modern Chinese Dictionary'', Chinese idioms are &amp;quot;concise and meaningful phrases or short sentences that have been in long public usage&amp;quot; (Dictionary Editorial Office, Institute of Linguistics, Chinese Academy of Social Sciences 2002, 248). &lt;br /&gt;
&lt;br /&gt;
In ''The New Oxford Dictionary of English'', idiom is &amp;quot;a group of words established by usage as having a meaning not deducible from those of the individual words; a form of expression natural to a language, a person, or group of people&amp;quot; (Hanks 2001, 908). &lt;br /&gt;
&lt;br /&gt;
As is defined in ''Webster's New World Dictionary of the American'' (1972), idiom means &amp;quot;an accepted phrase, construction, or expression contrary to the usual patterns of the language or having a meaning different from the literal&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
These definitions all mention that idioms are formed in the long process that people use languages, and they cannot be understood from their literal words because they are closely related to the culture. Thus, the cultural characteristics must be taken into consideration.&lt;br /&gt;
&lt;br /&gt;
====The Cultural Connotations of Chinese Idioms====&lt;br /&gt;
In this section, the author will divide the cultural connotation of Chinese idioms into four groups: geographical culture, conventional culture, historical culture and religious culture.   &lt;br /&gt;
&lt;br /&gt;
For Chinese idioms reflecting geographical culture, they are created in China's particular geographical environment. China has been a big country dominated by agriculture since ancient times, and the agricultural population accounts for a large proportion. Therefore, a large part of Chinese idioms is related to agriculture. They are the crystallization of the extremely rich wisdom accumulated by the working people in the productive labor for generations. For example, those who engage in agriculture will say: &amp;quot;靠山吃山，靠水吃水&amp;quot; (One has to make use of whatever resources available.), &amp;quot;种瓜得瓜，种豆得豆&amp;quot; (What goes around comes around.), &amp;quot;一日之计在于晨&amp;quot; (An hour in the morning is worth two in the evening.) (Qiu Nengsheng, Qiu Xiaoqin 2019, 52). &lt;br /&gt;
&lt;br /&gt;
For Chinese idioms reflecting conventional culture, they derive from Chinese national customs in the social life. Chinese people are made of fifty-six ethnic groups, and each group has its own customs. Just in Han, there are many types of customs such as marriage customs, drinking customs, funeral customs, etc. Among these different aspects of customs, people create abundant Chinese idioms. For an instance, &amp;quot;红运当头&amp;quot; which means one has a good fortune, &amp;quot;开门红&amp;quot; which means to make a good start (Qiu Jixin 2002, 45).&lt;br /&gt;
&lt;br /&gt;
For Chinese idioms reflecting historical culture, they originate from Chinese long-run national history and culture. An important element of Chinese idioms reflecting historical culture is the historical allusions and fables. They are treasures of Chinese national history and culture, with strong national colors and distinctive cultural personalities, containing rich historical and cultural information, and reflecting the characteristics of historical cultures. Many idioms of this type come from historical allusions and fables. For an instance, &amp;quot;万事俱备，只欠东风&amp;quot; comes from the Battle of the Red Cliff, &amp;quot;八仙过海，各显神通&amp;quot; reflects the content of Chinese traditional myths and legends (Zhang Ning 1999, 24). &lt;br /&gt;
&lt;br /&gt;
For Chinese idioms reflecting religious culture, they mainly come from Buddhism and Taoism. Confucius and Mencius are considered as saints by Chinese people. Many Chinese idioms reflecting religious culture contain &amp;quot;佛&amp;quot; (Buddha), &amp;quot;庙&amp;quot; (temple) and &amp;quot;和尚&amp;quot; (monk or bonze). For example, &amp;quot;临时抱佛脚&amp;quot; (embrace Buddha's feet in one's hour of need) which means seeking help at the last moment, &amp;quot;放下屠刀，立地成佛&amp;quot; (drop one's cleaver and become a Buddha) which means achieving salvation as soon as one give up evil (Wang Fang 2001, 35).&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
In the translation of Chinese idioms, Foreignization and domestication are not mutually exclusive translation strategies. Instead, they can work together to help to produce better translations. In this chapter, the author will present specific examples of the application of these two translation strategies in Chinese idioms’ translation.&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
我要有个[三长两短]，你给玉山捎个话！(杜鹏程《保卫延安》)&lt;br /&gt;
&lt;br /&gt;
Translation: If [anything should happen] to me, let Yushan know!&lt;br /&gt;
&lt;br /&gt;
The meaning of &amp;quot;三长两短&amp;quot; cannot be understood from its literal words. If the idiom is translated into &amp;quot;three long and two short things&amp;quot;, the target readers will feel confused. Therefore, it's more appropriate to use domestication in the translation. Though the national feature may not be expressed in the translation, domestication makes the translation more fluent and comprehensive.    &lt;br /&gt;
&lt;br /&gt;
她怕[碰一鼻子灰]，话到嘴边，她又把它吞了下去。(茅盾《子夜》)&lt;br /&gt;
&lt;br /&gt;
Translation: She was afraid of [being snubbed], so she swallowed the words that came to her lips.&lt;br /&gt;
&lt;br /&gt;
The image of &amp;quot;碰一鼻子灰&amp;quot; is to have one's nose rubbed in the dirt, which is difficult for the target reader to understand what it means, so it's necessary to abandon the original image and to express its meaning to the target reader.  &lt;br /&gt;
&lt;br /&gt;
运涛好久不来信了，一家子[盼了星星盼月亮]。(梁斌《红旗谱》)&lt;br /&gt;
&lt;br /&gt;
Translation: For many months no letter came from Yuntao till his whole family [worried over him day and night].&lt;br /&gt;
&lt;br /&gt;
The translation gives up seeking a consistent form with the original text, instead it chooses to find a functionally similar expression to convey the emotion of the original sentence, giving the target reader the same feeling as the readers of the original text have.&lt;br /&gt;
&lt;br /&gt;
等他们赶来营救时，已是[正月十五贴门神——晚了半月]啦。&lt;br /&gt;
&lt;br /&gt;
Translation: But they were [too late] for a rescue.&lt;br /&gt;
&lt;br /&gt;
Two-part allegorical sayings (xiehouyu) are unique to the Chinese language, and are in the unique structural form with strong national characteristics. Because of the double barriers of language form and culture, translators sometimes have to abandon the unique structural form and national characteristics of two-part allegorical sayings and adopt the translation strategy of domestication, which is to only translate its meaning, and abandon the metaphor and metonymy of it.&lt;br /&gt;
&lt;br /&gt;
一剑剁去随手而倒。霎时觉来，乃[南柯一梦]，口中犹骂，操贼不止。(罗贯中《三国演义》)&lt;br /&gt;
&lt;br /&gt;
Translation: Dong Cheng cried to Cao, chopping at him with his blade. Cao crumbled in the wake of the blow, as Cheng repeated the words &amp;quot;traitor, traitor&amp;quot; until he had awoken from [the empty dream].&lt;br /&gt;
&lt;br /&gt;
This idiom mainly talks about that Chun Yufen had a dream of becoming a sheriff of Nanke County and living a wealthy life. However, when he woke up, he found out that it was just a dream. Later, people use &amp;quot;南柯一梦&amp;quot; to refer to a dream, or a metaphor for a happy air. The target reader who has no knowledge of the background of this idiom will have difficulty acquiring the meaning. Under this circumstance, it's a better choice to adopt domestication.   &lt;br /&gt;
&lt;br /&gt;
The translation strategy of domestication is to grasp the important aspect of the content and metaphor of idioms. When using domestication, the translator sometimes has to sacrifice the image and needs to combine the context to convey metaphors flexibly. One of the responsibilities of the translator is to avoid cultural conflicts leading to misunderstanding of the translation. When translating a text into another culture, the translator must carefully weigh the connotation of ideology in the culture. If the content and form expressed in the translation are within the knowledge range of the target reader's understanding of the real world, it will be easier for the reader to understand them (许建平 2004, 8).&lt;br /&gt;
&lt;br /&gt;
English and Chinese idioms belong to different languages ​​and are produced under different cultural backgrounds. If the foreignization translation method is overemphasized, it will increase the reader's unfamiliarity with the translation, increase the difficulty of readers' acceptance, and hinder the mutual communication and penetration between different countries and nations. Therefore, according to the national psychology of the target language, if the foreignization cannot be expressed clearly, the domestication translation strategy can be adopted so that the reader can appreciate and grasp the meaning of the original text (Chan 2004, 104).&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
“他一家子在这，他的房子、地在这儿，他跑？[跑了和尚跑不了庙]。”(周立波《暴风骤雨》)&lt;br /&gt;
&lt;br /&gt;
Translation: &amp;quot;Escape? But his home and property can't escape. [The monk may run away, but the temple can't run with him]&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
咳，这一来，[竹篮子打水一场空了]！(梁斌《红旗谱》)&lt;br /&gt;
&lt;br /&gt;
Translation: Ah! We were [drawing water in a baboo basket].&lt;br /&gt;
&lt;br /&gt;
特别是她那时的“密司林佩瑶”，禀受了父亲的名士气质，曾经[架起了多少的空中楼阁]…… (茅盾《子夜》) &lt;br /&gt;
&lt;br /&gt;
Translation: She herself, Miss Lin Pei-yao, endowed with her scholarly father's idealistic temperament, was especially fond of [building castles in the air]...&lt;br /&gt;
&lt;br /&gt;
Because people's feelings, perceptions of objective things and social experiences have many similarities, there are a small number of idioms that are identical or similar in English and Chinese idioms. These idioms have the same or similar figurative meaning, and the same implied meaning, which means that the literal and figurative meanings of these idioms convey the same cultural information and can be translated into each other. The translation of &amp;quot;跑了和尚跑不了庙&amp;quot;, &amp;quot;竹篮子打水一场空&amp;quot; and &amp;quot;架起了多少的空中楼阁&amp;quot; convey the same meaning as their Chinese meaning, and the it's not difficult for foreign readers to get the information. Therefore, foreignization which is used in these three translations not only expresses the the meaning, but preserves the national and cultural characteristics of the idioms. &lt;br /&gt;
&lt;br /&gt;
匡超人听了这话，慌忙作揖，磕下头去，说道：“晚生真乃‘[有眼不识泰山]’。”(吴敬梓《儒林外史》)&lt;br /&gt;
&lt;br /&gt;
Translation: When Kuang Chao-jen heard this, he made haste to bow. &amp;quot;Although I have eyes,&amp;quot; he exclaimed, &amp;quot;I [have failed to see Mount Tai]!&amp;quot; (Translated by Yang Xianyi)&lt;br /&gt;
&lt;br /&gt;
In this translation, the translator preserves the image and national characteristics, directly expressing the literal meaning of &amp;quot;有眼不识泰山&amp;quot;. As China has developed rapidly, Mount Tai has been known by more and more foreigners as a famous scenic spot of China. Foreigners who get the knowledge of the mountain will not misunderstand the idiom. Thus, using foreignization makes the translation both understandable and vivid. &lt;br /&gt;
&lt;br /&gt;
主公仰慕将军，欲求令爱为儿妇，永结[秦晋之好]。(罗贯中《三国演义》)&lt;br /&gt;
&lt;br /&gt;
Translation: My master, long your admirer, seeks your treasured daughter's hand in behalf of his son to [band the two houses in marriage as the states of Qin and Jin did in ancient times].&lt;br /&gt;
&lt;br /&gt;
For idioms with strong national color or allusive nature, the translator can translate them with foreignization on the basis of context, and some explanations can be added in the translation to express the original meaning more clearly. The Chinese historical idiom &amp;quot;秦晋之好&amp;quot; comes from a historical allusion. When this idiom first appeared in the novel, the translator translated the names of the two vassal states by transliteration, thus retaining the differences of cultures. In order to make readers better understand the idiom, the translator also interpreted the idioms so that the meaning hidden behind the Chinese characters was much clear. Now that the English translation of the sentence is an experiment, the result of deleting &amp;quot;band the two houses in marriage&amp;quot; can be called a faithful translation, but at most it is only the faithfulness of the language form. If the former part is deleted, it will be &amp;quot;as the states of Qin and Jin did in ancient times&amp;quot;. The translation seems to convey the main meaning of the idiom, but at least in form, the extraordinary meaning of the original idiom is gone. It is a pity that &amp;quot;秦晋之好&amp;quot; lost its own meaning. On this basis we should add some annotations. &lt;br /&gt;
&lt;br /&gt;
Foreignization conveys information from one culture and language to another in a way that maintains its original nature, bringing not only a new component to the target language, but also an influx of such a component that will lead to various aggregation and fission reactions within the target language, which will eventually lead to its fundamental transformation. As a result, the integration of nations and peoples are greatly facilitated. The use of heterogeneous translations of idioms is conducive to the mutual exchange and penetration of two heterogeneous cultures and languages, and promotes the integration between them. Therefore, the metaphors, images and national and local colors of the original idioms are preserved in the translation as much as possible without violating the linguistic norms of the translation and without causing false associations (Liao Qiyi 2001, 58).&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
(张飞) 瞠目大叱曰: “我哥哥是[金枝玉叶]，你是何等人 ……”(罗贯中《三国演义》) &lt;br /&gt;
&lt;br /&gt;
Translation: The moment Zhang Fei heard this, his eyes widened and he shouted, &amp;quot;Our brother is a prince of the blood, [a jade leaf on a golden branch]. Who are you to …&amp;quot;&lt;br /&gt;
&lt;br /&gt;
梁虔等曰: “夏侯驸马乃[金枝玉叶]，倘有疏虞，难逃坐视之罪。”(罗贯中《三国演义》)&lt;br /&gt;
&lt;br /&gt;
Translation: Liang Qian, as well as others argued, &amp;quot;Imperial Son－in－Law Xiahou Mao is [part of the royal family], the slightest negligence will be punished as willful indifference to his fate&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
耀骂曰: “曹都督乃[金枝玉叶]，安肯与反贼相见耶! ”(罗贯中《三国演义》) &lt;br /&gt;
&lt;br /&gt;
Translation: Fei Yao taunted him:&amp;quot; Field Marshal Cao [belongs to the royal family]. He would not lower himself to meet a traitor&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
The interpretation of &amp;quot;金枝玉叶&amp;quot; in the Chinese dictionary is: The golden jade metaphor the royal family and the noble people. It can be seen from the translation of this idiom in ''The Romance of the Three Kingdoms'' that the translator uses the combination of foreignization and domestication. If you completely use the method of foreignization, readers will think that Chinese people are the same in their thinking mode. If the method of foreignization is completely adopted, the reader will understand each word. But they do not understand the overall meaning, because there is no relationship between the two images of &amp;quot;金枝&amp;quot; and &amp;quot;玉叶&amp;quot;. They may speculate on the linguistic expression of these two images, because they are suppressed by the difference in the strange world, and this kind of speculation may hinder the understanding of the whole sentence. On the other hand, the more important the difference in the language culture of the original language is, the more it should be reproduced. In order to highlight the Chinese emphasis on &amp;quot;Gold&amp;quot; and &amp;quot;Jade&amp;quot;, the idiom should be completely alienated, which resulted in different translations of the three sentences of this idiom.&lt;br /&gt;
&lt;br /&gt;
蒙曰: “兵有利钝，战无必胜。如猝然遇敌，步骑相促，人尚不暇及水，何能入船乎?”权曰: “[人无远虑，必有近忧]。子明之见深远。”(《论语》)&lt;br /&gt;
&lt;br /&gt;
Translation: Lu Meng responded:&amp;quot; The fortunes of war are never constant; victory is never sure. In an abrupt confrontation, with infantry and cavalry jostling together, our men may not have time to reach the water much less board the boats&amp;quot;. Sun Quan commented, &amp;quot;[Improvidence invites danger]. Lu Meng wisely looks ahead&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
子邓忠劝曰: “[小不忍则乱大谋]，父亲若与他不睦，必误国家大事。” (《论语》)&lt;br /&gt;
&lt;br /&gt;
Translation: Ai's son, Deng Zhong, urged him to forbear, saying, &amp;quot;[Intolerance for trifles ruins great plans]. Father, if you fall out with him, you will fail the dynasty&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The above two famous idioms are all from the ''Analects of Confucius''. In the different translations versions, the translations of &amp;quot;人无远虑，必有近忧&amp;quot; and &amp;quot;小不忍则乱大谋&amp;quot; are also different. The word-by-word interpretation conveys the literal meaning of the idioms and is used in dialogue. The author's situation is always like this, he cannot express all aspects of the original text, and choosing one side means giving up other aspects. Observing the translations, the number of words is originally quite a lot, and the meaning is also expressed clearly enough, and there is no longer a need for domestication interpretation. To be fair, both translations are consistent with the language style of the translated text. The foreignization and domestication are balanced in the translation.&lt;br /&gt;
&lt;br /&gt;
In translation, even if every word in the original text can be translated with its &amp;quot;equivalence&amp;quot; in the translation, it is not always guaranteed that the translation will have the same or similar effect on the readers of the translated text as the original text, because readers often use their own cultural concepts to understand the content of the translated text. In some idioms, the cultural color of the original language is preserved by foreignization, but it causes linguistic errors and difficulties for readers to understand, and if we adopt domestication, we will lose the cultural color of the original language and cannot let the readers fully understand the meaning of the original. Therefore, we can adopt a combination of domestication and foreignization to translate the literal meaning and then point out the implied meaning, so that the translation can be imaginative and vivid, reflecting the style and flavor of the original language and being fully accepted by the readers (Guo Jianzhong 1998, 17).&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In the translation of idioms, domestication and foreignization are not mutually exclusive translation strategies. Instead, these two strategies can work together to make the translation better. If the expressive habits of the target language are taken into account, the cultural connotation in the source language is inevitably affected, and vice versa. From the perspective of cultural differences, excessive domestication or foreignization is not conducive to the transmission of idioms' meaning, and these two translation strategies need to be used interactively according to the actual situation (Guo Jianzhong 1998, 18). &lt;br /&gt;
&lt;br /&gt;
Firstly, the choice of domestication and foreignization is in accordance with the purpose of translation. In order to ease cultural contradictions and to make the translation both fluent and easy to understand, it is recommended to use the domestication strategy. At the same time, there are also many Chinese idioms that introduce English vocabulary through foreignization translation strategy. For example, &amp;quot;lose one's face&amp;quot; comes from &amp;quot;丢面子&amp;quot;. Many idioms can be translated using two strategies. The key depends on the translator's attitude and choice, and what needs to be achieved. The translation of Chinese idioms in the famous book ''Dream of the Red Chamber'' such as &amp;quot;巧妇难为无米之炊&amp;quot;, which the famous Chinese translator Yang Xianyi translated like this:&amp;quot; Even the cleverest housewife can't cook a meal without rice&amp;quot;. And the British sinologist David Hawkes translated it as &amp;quot;Even the cleverest housewife can't make bread without flour&amp;quot;. Yang uses a foreignization strategy to introduce eastern culture to the west while Hawkes uses domestication strategy to enhance western readers' comprehension. &lt;br /&gt;
&lt;br /&gt;
Secondly, the choice of using domesticaton and foreignization can be made on the basis of the Chinese idiom's content. Translation is a cultural exchange. Translators need to be culturally conscious, that is, to introduce the language and culture of one nation to another. If you can find the equivalent expression or the similar expression that you can directly apply, choose the foreignization translation. For example, &amp;quot;熟能生巧&amp;quot; can be directly translated as &amp;quot;Practice makes perfect&amp;quot;. When the original text and the translation cannot be translated according to cultural differences, it is necessary to replace the &amp;quot;culture of source language&amp;quot; with the &amp;quot;culture of target language&amp;quot;, and to transform the meaning to be conveyed in the source language into the cultural image familiar to the target language, such as &amp;quot;吃不了兜着走&amp;quot;. Its corresponding expression in English cannot be found, so it has to be translated as &amp;quot;be in serious trouble&amp;quot; according to its original meaning. &lt;br /&gt;
&lt;br /&gt;
Last but not least, the combination of domestication and foreignization is necessary in translating Chinese idioms. It is not enough to use just one translation strategy to retain the cultural characteristics of the idioms, but also to convey the meaning. If the translation also wants to be accepted by readers of the target language, it is not enough to use a certain translation strategy. The translator needs to combine two strategies to do the translation. For example, &amp;quot;三十六计，走为上策&amp;quot;. If the translator only uses the foreignization translation strategy to translate it, the translation of this idiom will be like &amp;quot;Of the thirty-six strategies, the best is running away&amp;quot;. Although the culture in the original text is retained and the literal meaning is also expressed, its implicit meaning is not reflected. At this time, it is indispensable to supplement the domestication translation like &amp;quot;as you have no better choice&amp;quot;. Only in this way can the translation be more complete.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Venuti, Lawrence. (1995). ''The Translator's Invisibility''. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Fredrich. (1838/1963). &amp;quot;Ueber die verschiedenen Methoden des Uebersezens&amp;quot;, in Hans Joachim Störig (1963) ''Das Problem des Übersetzens'', Darmstadt: Wissenschaftliche Buchgesellschaft [Wege der Forschuung Band VIII], 38-70.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Fredrich. (1838/1977). &amp;quot;On the Different Methods of Translating&amp;quot;, in André Lefevere (ed. &amp;amp; trans.) (1977) ''Translating Literature: The German Tradition from Luther to Rosenzweig'', Assen &amp;amp; Amsterdam: Van Gorcum, 66-89. [Translation of Schleiermacher 1838/1963].&lt;br /&gt;
&lt;br /&gt;
*Schulte, Rainer &amp;amp; Biguenet, John. (1992). ''Theories of Translation''. Chicago: The University of Chicago Press.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (1993). ''Language, Culture, and Translaing''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Chan, Leo Tak-hung. (2004). ''Twentieth-Century Chinese Translation Theory''. Amsterdam: John Benjamins Publishing Co.&lt;br /&gt;
&lt;br /&gt;
*Shuttleworth, Mark &amp;amp; Cowie, Moira. (2004). ''Dictionary of Translation Studies''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Sun Zhili 孙致礼. (2002). 中国的文学翻译：从归化趋向异化 [Literary Translation in China: From Domestication to Foreignization]. ''中国翻译'' Chinese Translators Journal (01) 40-44.&lt;br /&gt;
&lt;br /&gt;
*Hanks, Patrick.(ed.). (2001). ''The New Oxford Dictionary of English''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Dictionary Editorial Office, Institute of Linguistics, Chinese Academy of Social Sciences 中国社会科学院语言研究所词典编辑室. (2002). ''现代汉语词典'' [Modern Chinese Dictionary]. Beijing: The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
*Qiu Nengsheng, Qiu Xiaoqin 邱能生, 邱晓琴. (2019). 文化差异背景下英汉习语翻译的异化和归化处理探微 [Foreignization vs. Domestication in Cross-cultural Idiom Translation]. ''上海翻译'' Shanghai Journal of Translators (01) 51-56.&lt;br /&gt;
&lt;br /&gt;
*Qiu Jixin 裘姬新. (2002). 论习语翻译中的异化与归化 [On Foreignization and Domestication in the Translation of Idioms]. ''语言与翻译'' Language and Translation (02) 42-45.&lt;br /&gt;
&lt;br /&gt;
*Zhang Ning 张宁. (1999). 英汉习语的文化差异及翻译 [Cultural differences and Translations between English and Chinese idioms]. ''中国翻译'' Chinese Translators Journal (03) 03-05.&lt;br /&gt;
&lt;br /&gt;
*Wang Fang 王芳. (2001). 中英习语翻译文化特色的处理 [The Treatment of Cultural Features in Chinese-English Idiomatic Translations]. ''中国科技翻译'' Chinese Science &amp;amp; Technology Translators Journal (01) 34-36.&lt;br /&gt;
&lt;br /&gt;
*Xu Jianping 许建平. (2004). ''英汉互译实践与技巧'' [A Practical Course of English-Chinese and Chinese-English Translation]. Beijing: Tsinghua University Press 清华大学出版社.&lt;br /&gt;
&lt;br /&gt;
*Liao Qiyi 廖七一. (2001). ''当代英国翻译理论'' [Contemporary Translation Studies in UK]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong 郭健中. (1998). 翻译中的文化因素：异化与归化 [Cultural Factors in Translation: Foreignization and Domestication]. ''外国语（上海外国语大学学报）'' Journal of Foreign Languages (02) 12-18.&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592  专业：英美文学--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 03:52, 15 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. &lt;br /&gt;
&lt;br /&gt;
This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction===&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values.On the basis of  English movie  released in mainland China and Hong Kong and Taiwan area,this paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies.&lt;br /&gt;
&lt;br /&gt;
And in order to meet the requirement of the local culture market, cross-cultural differences should be important factors would  definitely be a key factor that should be taken into consideration in occasion of the translation practice.&lt;br /&gt;
With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role.&lt;br /&gt;
&lt;br /&gt;
Han Su said that “Good title translation can not only make the film more attractive, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
===Chapter2 Movie: A kind of Art===&lt;br /&gt;
&lt;br /&gt;
====2.1 The Introduction of Movie====&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. The title of film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. It should not only fit the film content but also be fully aware of cross cultural differences.&lt;br /&gt;
&lt;br /&gt;
Moreover, one basic principle of film title is strict word count control,which is  actually a high requirement and makes it difficult to translate,though with relative freedom. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation. Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts.&lt;br /&gt;
&lt;br /&gt;
Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to film-making and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. &lt;br /&gt;
&lt;br /&gt;
The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. &lt;br /&gt;
&lt;br /&gt;
It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. &lt;br /&gt;
&lt;br /&gt;
The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life.&lt;br /&gt;
&lt;br /&gt;
Film can somehow reflect on the real world, as well as creating a virtual world,giving people a sense of authenticity and intimacy and immersion.This feature of film can satisfy people's desire to experience different kinds of life in a broader and more effective way. In terms of classification,movie can be divided into action movie, fantasy movie, comedy movie, horror movie, science fiction movie and so on&lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
&lt;br /&gt;
(1)  The title is easy to understand so that can arouse the audience's interest. But this may be contrary to the characteristics of Chinese movie titles in our commonsense.Some Chinese movie names are not illustrated by the media, which makes them difficult for the audience to have a clear understanding of the movie in advance, such as 《承诺》 and 《无间道》. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.&lt;br /&gt;
&lt;br /&gt;
(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.&lt;br /&gt;
&lt;br /&gt;
(3)The title of the film is named after a name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles.&lt;br /&gt;
&lt;br /&gt;
People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.&lt;br /&gt;
&lt;br /&gt;
(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). &lt;br /&gt;
&lt;br /&gt;
According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight Legged Freaks and so on.&lt;br /&gt;
&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as  《霸王别姬》《千里之行》《金花咒》and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. &lt;br /&gt;
&lt;br /&gt;
In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: &lt;br /&gt;
1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film.&lt;br /&gt;
&lt;br /&gt;
2) Concise and comprehensive, easy to remember.&lt;br /&gt;
&lt;br /&gt;
3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere.&lt;br /&gt;
&lt;br /&gt;
4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences.&lt;br /&gt;
&lt;br /&gt;
5) Attract audience and increase box office income. &lt;br /&gt;
&lt;br /&gt;
Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
===Chapter3 Analysis on Movie Title Translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Current Study of Movie Title Translation====&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. &lt;br /&gt;
&lt;br /&gt;
For example,《飘》is translated in Mainland China, while《乱世佳人》is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known.&lt;br /&gt;
&lt;br /&gt;
Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint.&lt;br /&gt;
&lt;br /&gt;
The former is more convincing and mysterious, and The translation is better.Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. &lt;br /&gt;
&lt;br /&gt;
Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation.&lt;br /&gt;
&lt;br /&gt;
In addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters.&lt;br /&gt;
&lt;br /&gt;
The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
====3.2 Defining Movie Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1  Ways to  Define=====&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. &lt;br /&gt;
&lt;br /&gt;
Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style.&lt;br /&gt;
&lt;br /&gt;
And to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive.&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 The Criteria for Movie Title Translation=====&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;.Faithfulness “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style and inside.”Expressiveness is for the translation, and requires to use fluent and easy to understand the speech. While in terms of elegance, there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. &lt;br /&gt;
&lt;br /&gt;
As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. &lt;br /&gt;
&lt;br /&gt;
Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
====3.3 The Principles of Movie Title Translation====&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P.49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. &lt;br /&gt;
&lt;br /&gt;
It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P.48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Sound of Music has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled.&lt;br /&gt;
&lt;br /&gt;
Since then, the film has been widely accepted as 《音乐之声》 by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p.64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things.&lt;br /&gt;
&lt;br /&gt;
This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
===Chapter4  Ways of Movie Title Translation===&lt;br /&gt;
&lt;br /&gt;
====4.1 Literal Translation====&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. &lt;br /&gt;
&lt;br /&gt;
For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
====4.2  Free Translation====&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language.There is a classic work starring by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into 《变脸》 or 《夺面双雄》. Both are free translations, not literal ones.The advantage is that it not only expresses the meaning of the English title, but also conveys the content of the film. so that the film name can quickly enter people's minds and let people quickly understand the general content of the film on the basis of highlighting the theme with local cultural characteristics.&lt;br /&gt;
&lt;br /&gt;
When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics.For example,the translation title of a movie starring by Tom Hanks,called Catch Me If You Can,was not directly translated into 《如果你能抓住我，but translated into《猫鼠游戏》or《逍遥法外》，according to the four words idioms in Chinese habit and common cultural features.The two translation versions both make good use of the four words Chinese idioms, injected with Chinese cultural characteristics, and highlight the theme, leaving people never forget.&lt;br /&gt;
&lt;br /&gt;
====4.3 Transliteration====&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into ''米尔克''. There are Avatars, Juno and so on, which keep the original flavor of the original films..(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
====4.4 Amplification and Omission====&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising.&lt;br /&gt;
&lt;br /&gt;
So for example, the movie, instead of making it literally Interstellar,  you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. Another movie is named How to Train Your Dragon. Instead of being translated into How to Tame Your Dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
====4.5 Naturalization====&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. &lt;br /&gt;
&lt;br /&gt;
Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII.&lt;br /&gt;
&lt;br /&gt;
Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. AAfter Caesar's assassination, Antony took over the territory and throne of Rome and was also conquered by Cleopatra.If the title of the English movie is literally translated into Chinese as《克娄巴特拉》……Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate it as 《埃及艳后》to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
====4.6 Foreignization====&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation.&lt;br /&gt;
&lt;br /&gt;
The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. &lt;br /&gt;
&lt;br /&gt;
Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
===Chapter5 Conclusion===&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also require rich cultural knowledge and solid language skills.. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty.&lt;br /&gt;
&lt;br /&gt;
Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.(Yang Shu, 2017)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Eugene A. Nida. Toward a Science of Translating. Shanghai Foreign Language Education Press, 2004.&lt;br /&gt;
&lt;br /&gt;
[2]Jin Ti. Equivalent Translation Exploration. Beijing: China International Translation and Publishing Company, 1997.&lt;br /&gt;
&lt;br /&gt;
[3]Han Su. Comparison between English and Chinese Version in Film Title Translation. Journal of Chifeng University.2019(03):101-103&lt;br /&gt;
&lt;br /&gt;
[4]He Ying. Theory and method of Film Title Translation. Foreign language Teaching, 2001 ,(01):56-60.&lt;br /&gt;
&lt;br /&gt;
[5]Lin Wen. Cultural Identity and Translation of English Film Titles. Guizhou Normal University,2016.&lt;br /&gt;
&lt;br /&gt;
[6]Liu Miqing. Contemporary Translation Theory. Beijing: China International Translation and Publishing Company, 1999.&lt;br /&gt;
&lt;br /&gt;
[7]Lu Hui. Brief analysis of English Film Title Translation. Huashang. 2008(06):68.&lt;br /&gt;
&lt;br /&gt;
[8]Song Yanlan. Common Chinese Cultural Factors in English Film Title Translation -- Take 50 films for example. Liberal arts navigation. 2017(04):22-24.&lt;br /&gt;
&lt;br /&gt;
[9]Yao Dongyu. Journal of Liao Ning Institute of Science and Technology,2016.&lt;br /&gt;
&lt;br /&gt;
[10]Yang Hu Hong. On several Translation Methods of Film Title Translation. Anhui Literature, 2006.&lt;br /&gt;
&lt;br /&gt;
[11]Yang Shu. Narrative Studies of Mainland Chinese Films Since the New Era. Shandong Normal University. 2017.&lt;br /&gt;
&lt;br /&gt;
[12]Zen Qingyu. A Brief analysis of domestication and Foreignization of English Film Title Translation. Science and Education Guide. 2020(05):25-26.&lt;br /&gt;
&lt;br /&gt;
[13]Zhou Baoxue. A Brief Analysis of the Principles and Methods of English Film Title Translation. Science and Education Literature Review. 2013(08):149-150.&lt;br /&gt;
&lt;br /&gt;
--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 12:35, 21 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴 Luo Yuqing   Student No.202070080601   MTI英语笔译 ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. （Ma Yuanyuan，2010,1-5)&lt;br /&gt;
&lt;br /&gt;
With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges because different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. （Ma Yuanyuan，2010,1-5)&lt;br /&gt;
&lt;br /&gt;
Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It is not good enough to accurately summarize the contents of the film to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. （Ma Yuanyuan 2010,1-5）&lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. The Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. （Baidu Encyclopedia:翻译目的论）&lt;br /&gt;
&lt;br /&gt;
The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.（Baidu Encyclopedia:翻译目的论）&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title, the adaptability of the Skopos Theory and the structure of the thesis. Chapter two is a general analysis of English film title translation, including film genres,  features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principles. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. (He Ying 2001, 57)&lt;br /&gt;
&lt;br /&gt;
Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres, such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. (Tim Dirks,2003,3.19)&lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features===== &lt;br /&gt;
   &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and the translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four-character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.(Tang Su, 2015,(05)128-129)&lt;br /&gt;
&lt;br /&gt;
The translated titles of these foreign films are very concise and to the point, the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada. And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid. (Baidu Encyclopaedia, golden cicada out of shell）&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
&lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. Film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. (Ma Yuanyuan,16-17)&lt;br /&gt;
&lt;br /&gt;
Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline Dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous. (All film titles and their translations, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aimed to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. (Ma Yuanyuan,16-17)&lt;br /&gt;
&lt;br /&gt;
For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy Story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public have already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later. (All film titles and their translations, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function ===== &lt;br /&gt;
&lt;br /&gt;
The informative function is the basic function that any film title should possess. It is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless. To enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories. In this thesis, the interpretation of the informative function is two-fold. (Newmark 2001, 40)&lt;br /&gt;
&lt;br /&gt;
A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same terminus, that is, the final scene of the car accident, leaving Melissa in this endless cycle. (Ma Yuanyuan,16)&lt;br /&gt;
&lt;br /&gt;
The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. (Film title and its translation, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are aware that the location of the story is mainly in Seattle.(Ma Yuanyuan,16)&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
&lt;br /&gt;
Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation. Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience. (Ding Jin,2008,9)&lt;br /&gt;
&lt;br /&gt;
Take ''The Remains of the Day''《长日将尽》for examle, this film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, and the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw Miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created melancholy atmosphere. (The plot of this movie)&lt;br /&gt;
&lt;br /&gt;
What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound. In addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》. (All film titles and their translations, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
&lt;br /&gt;
A film title can show the audience the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot; (Newmark 2001, 41).&lt;br /&gt;
&lt;br /&gt;
According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets.  Both informative and aesthetic functions serve the vocative function since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them.  (Wei Jianhua2008, 121-122)&lt;br /&gt;
&lt;br /&gt;
Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》. (Wei Jianhua2008, 121-122)&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means &amp;quot; purpose &amp;quot;or &amp;quot; goal &amp;quot; in Greek. &amp;quot;The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation .&amp;quot; The Skopos Theory is one of the achievements of its development and the most important one. The development of the Skopos Theory experienced following four stages. (Munday 2016, 73)&lt;br /&gt;
&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence. (Baidu Encyclopaedia , Skopos Theory)&lt;br /&gt;
&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
&lt;br /&gt;
Thirdly, on the basic of Vermeer's research, Justa Holz Manttari further developed the functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ”“ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place&amp;quot;. Skopos Theory views translation as a complex activity intended to realize a specific purpose.(Nord1991, 12-13).&lt;br /&gt;
&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.(Baidu Encyclopaedia , Skopos Theory)&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)&lt;br /&gt;
&lt;br /&gt;
The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function. (Nord 2001, 29)&lt;br /&gt;
&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule. (Baidu Encyclopaedia , Skopos Theory)&lt;br /&gt;
&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text. (Baidu Encyclopaedia , Skopos Theory)&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction to the change of source text. (Ding Jin,29）&lt;br /&gt;
&lt;br /&gt;
In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why.&amp;quot;(Nord 2001, 125)&lt;br /&gt;
&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients. All in all, this theory enriched Vermeer’s Skopos Theory, avoids soure-text sovereign and perfects radical functionalist. (Baidu Encyclopaedia,Skopos Theory)&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena. Traditional translation theories tend to classify the translation of film titles into general literature translation. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）&lt;br /&gt;
&lt;br /&gt;
Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation. Of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）&lt;br /&gt;
&lt;br /&gt;
For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. （Ding Jin,36）&lt;br /&gt;
&lt;br /&gt;
Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film. If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film. (Baidu Encyclopaedia,翻译目的论)&lt;br /&gt;
&lt;br /&gt;
Let's look at an example in order to make this point clear. The film ''Thelma and Louise'', Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. (The plot of film, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. (The plot of film, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. (The plot of film, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. (Ding Jin,16)&lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. (Wei Jianhua,2008,121-122)&lt;br /&gt;
&lt;br /&gt;
This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. (Wei Jianhua,2008,121-122)&lt;br /&gt;
&lt;br /&gt;
For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.  (Wei Jianhua,2008,121-122)&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to a Skopos that requires that the target text serve the same communicative function or functions as the source text. The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original. The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. （Nord 2004, 36)&lt;br /&gt;
&lt;br /&gt;
In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. (He Ying,59)&lt;br /&gt;
&lt;br /&gt;
Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》. To make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese.(He Ying,59)&lt;br /&gt;
&lt;br /&gt;
What’s more, sometimes, the article like &amp;quot;a, or, the&amp;quot; will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》. (He Ying,59)&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) &lt;br /&gt;
&lt;br /&gt;
Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57）&lt;br /&gt;
&lt;br /&gt;
A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》. (All film titles and their translations, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
=====4.2.4 Combination of Transliteration and Literal Translation=====&lt;br /&gt;
&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. (Ding Jin,51)&lt;br /&gt;
&lt;br /&gt;
For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》. (All film titles and their translations, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) &lt;br /&gt;
&lt;br /&gt;
There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》. (All film titles and their translations, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)&lt;br /&gt;
&lt;br /&gt;
The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》. (All film titles and their translations, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. &lt;br /&gt;
&lt;br /&gt;
Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. &lt;br /&gt;
&lt;br /&gt;
I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. &lt;br /&gt;
&lt;br /&gt;
This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 09:43, 21 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
&lt;br /&gt;
*He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学 Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
*Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
*Tang Su（2012）.电影译名的汉语四字格现象探析[An Analysis of Chinese Four Character Case in Film Title Translation].英语广场：学术研究 English Corner(Academic Research)&lt;br /&gt;
&lt;br /&gt;
*Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
*Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press, 41-44.&lt;br /&gt;
&lt;br /&gt;
*Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学 Movie Literature, (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
*Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学 Heilongjiang University ,2-29.&lt;br /&gt;
&lt;br /&gt;
*Ding Jiin 丁进.(2008)英语电影片名的翻译[Translation of English Film Title].山东大学 Shangdong University, 9-51.&lt;br /&gt;
&lt;br /&gt;
*Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics, 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
*Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press, 12-36 &amp;amp; 129.&lt;br /&gt;
&lt;br /&gt;
*Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
*Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
*Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译 Chinese Translators Journal, 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
*Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社 Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
*He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版) Journal of Jiannan University (Humanities&amp;amp;Social Sciences), 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
*Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641. 俄语语言文学&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention, evoke their desire to buy the products, and is gravely important to the sales volume of commodities. The study of brand name translation is helpful to express the meaning of brand name, reflect its cultural connotation, and promote cultural exchange and  transmission. Based on many convincing examples, this chapter introduces the definition and functions of brand name, states the principles of the its translation, offers the available and useful methods for its translation. I hope this chapter is helpful to the study of brand name translation.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。研究商标翻译有助于准确表达商标含义，体现其蕴藏的文化内涵，促进文化交流与传播。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法,希望对商标翻译研究有帮助。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
First part is the introduction of this chapter. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and its translation. Third part gives concrete examples to analyze five principles of brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this chapter is conclusion emphasizing the theme of this research.&lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008: 4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products enter the Chinese market and have gotten the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market.&lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from source language to target language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand name should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture, dragon is an evil imaginary animal, and it arouses terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English brand name are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
The brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: the toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁”  might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand name implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original brand name so as to create brand name translation with Chinese characteristics. &lt;br /&gt;
&lt;br /&gt;
Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. &lt;br /&gt;
&lt;br /&gt;
There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. As far as I'm concerned, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into English, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target languages to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lacks implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot; is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only convey the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:24, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
The literal translation means using that the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and its function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:27, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:27, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand are poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:27, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, the best choice is to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:30, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:30, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural systems, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:30, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have a nice association from the pronunciation and meaning of the translated brand name--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:32, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it surely can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:32, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand names, and this situation is called “non-translation” (Jing Yang,2018,5).--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:34, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leaves the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:34, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages.&lt;br /&gt;
&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages.--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:36, 18 December 2020 (UTC) &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this chapter. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:36, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market.  It is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of translation cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:36, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_9&amp;diff=116411</id>
		<title>History of Translation Studies 9</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_9&amp;diff=116411"/>
		<updated>2020-12-20T10:33:59Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* Study on the Ideology of 2020 Government Work Report from the Perspective of Critical Discourse Analysis 李泳珊 Li Yongshan 202020080614 */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第九部分(Part 9)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Comparative Studies'''=&lt;br /&gt;
&lt;br /&gt;
==Comparison of Modes of Expression and Ways of Thinking between English and Chinese Language in Cultural Perspective	易欢	Yi Huan &lt;br /&gt;
                                                                                       易欢 202020080663&lt;br /&gt;
(1.between should be Between; 2. Please add your student number and major here)--[[User:Jessie Chen|Jessie Chen]] ([[User talk:Jessie Chen|talk]]) 06:50, 19 December 2020 (UTC) ==&lt;br /&gt;
===Abstract===&lt;br /&gt;
The English language and Chinese language,with their own characteristics, embody their own cultural heritage and manifest different modes of thinking. Conspicuously, among language, culture and mode of thinking, there exists a closely related interaction. The culture affects thought, conversely, thought can reflect the culture. While language is under the impact of the both, presents the thinking and cultural differences in a most direct way. Therefore, this paper, from the perspective of culture, makes a comparative study of English and Chinese language forms and ways of thinking. It is quite significant for the development of translation in cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
(Sentence 3 the both should be both; Sentence 4 beween should be between --[[User:Jessie Chen|Jessie Chen]] ([[User talk:Jessie Chen|talk]]) 07:04, 19 December 2020 (UTC))&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
language form; mode of thinking; English and Chinese language; culture&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
英汉语言各具特色，蕴含各自历史文化底蕴，彰显不同的思维模式。显然，语言，文化与思维之间形成了某种紧密联系的互动关系。文化影响思维，反之，思维也会体现文化，而语言受两者的影响，亦是阐明思维与文化差异的最直接的方式。因此，本文将从文化视域下，对比探究英汉语言形式与思维方式，这对于跨文化交际下翻译发展来说至关重要。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
语言形式；思维模式；英汉语言；文化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
The relationship between language and thought is widely discussed among scholars at home and abroad. Karl Marx once remarks that language is a tool, carrier, shell, and a “dress” of thought. That is to say, language by nature is the embodiment of human thoughts. Language is therefore closely related to and supported by human thoughts. Also thought will further facilitate the development of language, Sapir once states, “ Thought processes set in, as a kind of psychic overflow, almost at the beginning of linguistic expression; further, that the concept once defined, necessarily reacted on the life of its linguistic symbols, encouraging further linguistic growth.”(1921:12)&lt;br /&gt;
&lt;br /&gt;
Meanwhile, language is part of culture. And language, as a system of signs with its own cultural substances and values, may be viewed as a symbol of culture identity. For example, a person who moves from his or her speech community to another one, will easily exposes himself or herself as a newcomer in communication since the language he uses may betray his culture identity. Also each culture has its own peculiarities and throws influence on the language system. Hence, language is the carrier and the representation of culture, and as a mirror of culture, language is strongly influenced and shaped by culture.&lt;br /&gt;
&lt;br /&gt;
（Sentence 2 culture identity should be cultural identity, same mistake in Sentence 3; exposes should be expose )--[[User:Jessie Chen|Jessie Chen]] ([[User talk:Jessie Chen|talk]]) 13:31, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Moreover, the thought also is largely influenced by its culture. Human thinking mainly consists of such elements as knowledge, ideology, methodology, intelligence, emotion, language and habits. The inter-relationship and interaction of these elements from a dynamic complex system is known as the mode of thinking. It is the concentrated embodiment of all cultural and psychological properties and is shaped in a certain historical, social and geographical environment. &lt;br /&gt;
&lt;br /&gt;
  (Sentence 2 is known as should be are known as)--[[User:Jessie Chen|Jessie Chen]] ([[User talk:Jessie Chen|talk]]) 13:31, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In general, different culture leads to different mode of thinking which is demonstrated most in their own language. That is to say, the relationship among culture, mode of thinking and language is closely related to each other and they can be viewed as three parts of a whole. And in this paper, it is going to compare different mode of thinking and ways of expression between Chinese and English in cultural perspective, so as to better understand cross-culture communication.&lt;br /&gt;
&lt;br /&gt;
===2. The comparison of modes of thinking with the representation of ways of expression in English and Chinese===&lt;br /&gt;
&lt;br /&gt;
The language, thought and culture are independent but closely interrelated as we have discussed before. And in different countries, there exist different thinking patterns, then it is going to illustrate four types of opposite Chinese and Occidental thinking ways and present the reflection upon their language, and trace back to the cultural and historical foundations for these phenomena. While it just compares these modes of thought in a general way, and they are not simply manifested as opposite to each other, but intermingled to some extent with the exchange of culture and the common ground imparted in all human beings. &lt;br /&gt;
&lt;br /&gt;
===2.1 Holistic thinking vs Analytical thinking===&lt;br /&gt;
When Premier Zhou and Secretary of State Kissinger drafted “Shanghai Sino-US Communique,” Kissinger once said that the thought of Oriental is to seek the common ground among differences, while the thought of the Occidental are accustomed to seeking differences among the similarities. To some extent, it shows that Chinese emphasizes synthesis and English tends to be analytical. Holistic thinking puts emphasis on the integral concepts and the universal connection of objects. While analytical thinking will tend to focus more on labeling and analyzing different parts that eventually make up the whole. there must be some certain cultural background to the formation of western and Chinese mode of thinking. &lt;br /&gt;
&lt;br /&gt;
(Sentence 2 are accustomed to should be is accustomed to )--[[User:Jessie Chen|Jessie Chen]] ([[User talk:Jessie Chen|talk]]) 14:08, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Actually, the formation of Chinese thinking mode can derive from Chinese people’s perspectives towards the nature. In Chinese classical philosophy, the conception of “One” better demonstrates the holistic view. According --[[User:Jessie Chen|Jessie Chen]] ([[User talk:Jessie Chen|talk]]) 14:08, 19 December 2020 (UTC)to Taoism, “All things obtained the One and became alive and kept growing.”(Tao Te Ching, chapter 36). Chuang Tzu promotes the concept of “One” to the state of the “unity of heaven and human”, and believes that the heaven and man, and the thing and self can all merge into one organically connected whole. Moreover, the essence that Chinese philosophy stresses the holistic view lies in the systematic evaluation and comprehensive grasp of all things, aiming to have a comprehensive and accurate understanding towards everything. Then such philosophy facilitates Chinese people develop holistic thinking.&lt;br /&gt;
&lt;br /&gt;
(Sentence 1 the nature——nature ; Sentence 5 towards——of; Sentence 6 develop——to develop)--[[User:Jessie Chen|Jessie Chen]] ([[User talk:Jessie Chen|talk]]) 14:08, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
While, in western culture, Plato firstly advocates “subject-object dichotomy” and then explain the world from a dualistic angle. In addition, the people can also be influenced by Aristotle’s syllogism, and always emphasize reasonable thinking in accordance with certain procedures, just like analyzing geometric problems in which one should derive the unknown, then demonstrate the process meticulously and finally draw a logic conclusion. It is exactly the characteristic of analytic thinking in which the object is divided into parts and one should investigate them respectively.&lt;br /&gt;
&lt;br /&gt;
(Sentence 1 “subject-object~”——the “subject-object~”; explain ——explains; Sentence 3 logic——logical)--[[User:Jessie Chen|Jessie Chen]] ([[User talk:Jessie Chen|talk]]) 14:08, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Undeniably, thinking patterns can best be demonstrated in their language. In a word, Analytical thinking involves detachment of the object from its context, a tendency to focus on attributes of the object in order to assign it to categories, and a preface for using rules about the categories to explain and predict the object’s behavior. Holistic thinking involves an orientation to the context or field as a whole, including attention to relationship between a focal object and the field, and a preference for explaining and predicting events on the basis of such relatiobnships. And parataxis and hypotaxis are exactly the concrete manifestations of holistic thinking and analytical thinking.&lt;br /&gt;
&lt;br /&gt;
(Sentence 4 wrong spelling of relationships)--[[User:Jessie Chen|Jessie Chen]] ([[User talk:Jessie Chen|talk]]) 14:08, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In the field of linguistics and translation studies, parataxis, as opposed to hypotaxis, is the single most important feature distinguishing the Chinese language from English, with Chinese showing paratactic prominence and English hypotactic prominence. Nida once stated, “ So far as English and Chinese are concerned, the most important difference linguistically is the contrast between hypotaxis and parataxis.” (1982, 16) Liu Miqing believes that hypotaxis and parataxis can be viewed as the heterogeneous characteristics.(1992: 18). Zhang Li proposes that Chinese, in terms of grammar, belongs to parataxis, one of whose overall features lies in conciseness and economy. &lt;br /&gt;
&lt;br /&gt;
Hence, English uses many conjunctions, prepositions and other connective means to make links between phrases and words, because of which the language is more logical and better organized. on the other hand, in Chinese, the arranging of clauses is one after the other without connectives showing the relations between them. Hypotaxis can be viewed as the external logic forms of composing words into sentences, and parataxis the internal cognition of wording and phrasing. From the comparisons, we may see that the differences between hypotaxis and parataxis have resulted in the different sentence structures and language expression forms. Here are some examples:&lt;br /&gt;
&lt;br /&gt;
(1) The thirty-two chapters of a novel — if we consider how to read a novel first —are an attempt to make something as formed and controlled as a building: but words are more impalpable than bricks; reading is a longer and more complicated process than seeing.(Virginal Woolf, How Should One Read a Book?)&lt;br /&gt;
我们先来讨论一下小说的读法。一部三十二章的小说，作者努力把它塑造成像建筑物一样有形态、受制约的东西。然而，字句之比于砖瓦，更加触摸不到；阅读比之于观看，是个更为长久而复杂的过程。(Selected from the Anthology of Chinese and English Prose)&lt;br /&gt;
&lt;br /&gt;
(2）门铃一声响，来了客人。从不谢客，礼当接待。忙把袜子穿上，整冠而出。来客红光满面，一开口就知道是远客。（楼适夷，《夜间来客——“名人”被访实录》）&lt;br /&gt;
Suddenly the doorbell rang，announcing the arrival of a visitor. As Mr. Huang had never refused  any visitor before, this one should be received with courtesy too. Quickly putting his socks back on and smoothing his hair，he hurried to the door，and there he was encountered by a man with a fat glowing face.(Lou Shiyi, A Night Visitor— A True Story a ‘Celebrity’ Being Interviewed. Translated by Zhang Peiji)&lt;br /&gt;
&lt;br /&gt;
From the two examples above，we can percept that English is of very hypotaxis. In the first example, one prominent feature is the abundant conjunctions, like “if”, “how”, “but” and “than”. And the sentence structures are tightly knitted with distinct subject-predicate. While in the Chinese version, it is in lack of these overt conjunctive devices. In the second example, in the source language, it uses more than ten verbs in succession, and narrates chronologically. Although it is loosely organized, all of these verbs are arranged in order and present with a clear clue. &lt;br /&gt;
&lt;br /&gt;
Therefore, when translating, the translator must demonstrate the hidden logical structure. But it is not absolute to confine English to hypotaxis and Chinese to parataxis, they just differentiate each other in the degree. Actually in English, Julius Caesar also famously said, “I came, I saw, I conquer.” And in some of Chinese works, some writers also tend to use the logical and connective sentences. That is to say, it is just the matter of degree, there are also hypotaxis in Chinese and parataxis in English. Moreover, as the exchanges in the world extend, the Chinese and English thinking modes can also be influenced respectively.&lt;br /&gt;
&lt;br /&gt;
(Sentence 2 some of——some)--[[User:Jessie Chen|Jessie Chen]] ([[User talk:Jessie Chen|talk]]) 14:08, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===2.2 subject-oriented thinking and object-targeted thinking===&lt;br /&gt;
&lt;br /&gt;
It is well known that Chinese culture and Occidental Culture are quite different, Chinese culture stress the subject, while Occidental people prefer the objective way of thinking. As China has confronted the sever natural and geographic condition, since the pre-Qin Dynasty, the governor would never think the outside world as the opposite side of human beings. And Chinese people also advocate the harmony between men and nature, which has been retained till now. Moreover, Chinese Confucian school, Taoism and Buddhism all stress the subject. Lao Tsu said: “ Man models himself after the Earth; the Earth models itself after the Heaven; the Heaven models  itself after Tao；Tao models itself after the Nature. ” (Tao Te Ching, chapter 25) Mencius also stated, “All  things  under heaven are being prepared for me.” (Mencius, chapter 1)&lt;br /&gt;
&lt;br /&gt;
(Sentence 1stress——stresses; Sentence 2 sever——severe; think——think of; Sentence 3  Chinese Confucian school——the Chinese Confucian school)--[[User:Jessie Chen|Jessie Chen]] ([[User talk:Jessie Chen|talk]]) 14:37, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Hence, since ancient times, the Chinese people have tended to consider all things from an anthropocentric standpoint. The outstanding scholar Qian Mu states that “In short, Chinese culture takes human and human affairs as a core. Human and human affairs refer to all reality and ideal when human are getting along with each other. The manifestation and achievement of Chinese culture is around the core. The reason why Chinese culture can be fused into a whole is that Chinese culture shows its value through its core-human and human affairs.” (1971: 331) Hence, Chinese culture is human-centered. It is, essentially, a kind of humanistic culture, under the deep influence of which the subjective thought-pattern has come into being. &lt;br /&gt;
&lt;br /&gt;
(Sentence 3 is——are)--[[User:Jessie Chen|Jessie Chen]] ([[User talk:Jessie Chen|talk]]) 14:37, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The subjective thought pattern refers to observing, analyzing, learning and studying objects anthropocentrically and view human beings as the part of a whole nature. On the contrary, the occidental objective thinking takes objects and nature as core, and pay more attention to the observation and research of the objects. The occidental culture originated in Greek peninsular and its coastal areas, where the sages in Ancient Greece has looked upon at the cosmos and nature, and always investigated the natural mystery. And based on the dichotomy and antithesis, gradually, the spirit of occidental culture is to separate subjective from objective and to conquer nature. &lt;br /&gt;
&lt;br /&gt;
(Sentence 3 has looked upon at—— have looked upon )--[[User:Jessie Chen|Jessie Chen]] ([[User talk:Jessie Chen|talk]]) 14:37, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Hence the occidental tradition takes nature as cognitive object. Unlike Chinese culture and tradition, the occidental rationalism advocates objective attitudes. Francis Bacon once remarked, “Authority, habit, prejudice and exaggeration are barriers to truth. To seek truth, one should overcome these obstacles. ” Owing to English people’s objective thinking, they often use impersonal to account the events, and try to be objective. G. Leech and J. Svartvik point out: “Formal written language often goes with an impersonal style; i.e. one which the speaker does not refer directly to himself or readers, but avoids the pronouns I, you, we. Some of the common features of impersonal language are passives, sentences beginning with introductory it, and abstract nouns.”(1974: 25 ) &lt;br /&gt;
&lt;br /&gt;
(Sentence 2 truth ——the truth)--[[User:Jessie Chen|Jessie Chen]] ([[User talk:Jessie Chen|talk]]) 14:37, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
While Chinese people’s subjective thinking pattern demonstrates itself in Chinese in two notable ways: animate subjects and the majority used of active voice. Actually, according to Shen Xiaolong, the configuration of Chinese character demonstrates the subject-oriented thinking pattern. Based on the pictographs, the Chinese characters refer to the object and its ideographs are people-oriented. Hence in English-Chinese translation, the translator should transform from subjective thinking to objective thinking, for instance: &lt;br /&gt;
&lt;br /&gt;
( Sentence 1 used of ——used)--[[User:Jessie Chen|Jessie Chen]] ([[User talk:Jessie Chen|talk]]) 14:37, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The sight of the big tree always reminds me of my childhood. (连淑能) &lt;br /&gt;
一看见那棵大树，我便想起了童年的情景。 &lt;br /&gt;
&lt;br /&gt;
A good idea suddenly occur on me.&lt;br /&gt;
我突然想出了一个好主意。&lt;br /&gt;
&lt;br /&gt;
The two English sentences, with the abstract subjects: “The sight of the big tree” and “ A good idea” are quite natural to English readers, while in Chinese it is quite queer and none of Chinese people are accustomed to use them in such way. Hence, in Chinese version, it begins with the personal subject “我” and sounds quite smooth and comprehensible to the Chinese readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, in English, the two expletive words (it and there) are frequently used show its objectivity in the text. At the same time, in Chinese, there are many no-subject sentences, like “下雪了” “该去学校啦” “太冷了”. While such kind of expression are not allowed in English, for it appears to be complete with a subject in English grammar. Hence, in English, they can be expressed in this way: “it snows”, “It is time to go to school” and “It is too cold”. And owing to English objective thinking, the English passive voice, especially the impersonal passive of “it” is used as the subject, such as “it is believed”, “it is said”, “it is reported”, etc., expresses the facts or ideas in an objective, indirect and roundabout way. &lt;br /&gt;
&lt;br /&gt;
(Sentence 1 show——to show; its——their; Sentence 2  are ——is)--[[User:Jessie Chen|Jessie Chen]] ([[User talk:Jessie Chen|talk]]) 14:37, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
It is obvious that the English passive sentences should be converted into the Chinese active sentences. Although the sentence structures are changed, the meanings still remain the same as the original sentences. Also in English “there” and “there be” pattern are impersonal expressions, But in Chinese translation, concrete persons and things are usually used instead. For instance: &lt;br /&gt;
&lt;br /&gt;
(Sentence 2 pattern——patterns)--[[User:Jessie Chen|Jessie Chen]] ([[User talk:Jessie Chen|talk]]) 14:37, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
(1) 公交车来了。&lt;br /&gt;
There comes the bus.&lt;br /&gt;
(2) 我家有五口人。&lt;br /&gt;
There are 5 people in my family.&lt;br /&gt;
&lt;br /&gt;
Clearly, the sentences above reveal that in Chinese there must be certain subjects supplanting the “there” or “there be” pattern. In general, with the influence of the respective modes of thinking, Chinese tends to be subjective and English prefers objection, but it is not necessarily absolute. In English, we can also find numerous personal subjects like “I think”, “I believe”. And in Chinese, it often use the passive tense in the writings in Classical Chinese, such as “受制于人” (be restricted by) “为人所骗” (be cheated by). Hence, it is also quite common to begin with personal subjects in English and use objective subject and passive tense in Chinese. Clearly, it is a matter of degree.&lt;br /&gt;
&lt;br /&gt;
(Sentence 3 use ——uses)--[[User:Jessie Chen|Jessie Chen]] ([[User talk:Jessie Chen|talk]]) 14:37, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===2.3 Concrete thinking and abstract thinking===&lt;br /&gt;
&lt;br /&gt;
Thinking in images and thinking in notions are two forms of thought activities. Generally speaking, Chinese people are well good at thinking in images, while English–speaking people are well developed in thinking in notions. These two tendencies are rooted in their own cultures (包惠南, 2001: 26). Actually, the change and development of Chinese characters is the best illustration. As we all know Chinese language is vivid and full of images and the Chinese character is characterized by pictographs. For example, the character “人” (man) is like the two legs of a person; and “从” (follow) looks like that one person is followed by another; the “山” (mountain) is the shape of a mountain. &lt;br /&gt;
&lt;br /&gt;
Therefore, from ancient times, Chinese people tend to borrow the images of outside world to form their own hieroglyphs. Following such kind of thought model, concrete thinking is established and reflected in Chinese language. As Nakamura remarks, “The Chinese people had a high regard for particulars, and presented content concretely in accordance with their way of thinking, naturally fond of complex multiplicity expressed in concrete form.” ( 1991, 217) While Occidental people prefer abstract thinking which takes concept, judgment and reasoning as form of thinking, and expresses ideas and emotions through logical sentences.&lt;br /&gt;
&lt;br /&gt;
Since the English letters are based on the Greek alphabet, and it is hard to form a pictograph to express the meaning of the word which can only come from the object description of the nature. Also in the process of learning and analyzing the objective world, the occidental aim at exploring the essence and origin of the world. By means of classification and analysis, they try to find the universals of the same kind of objects and combine them together to form a so-called “the World of form” or “the ideal world”. &lt;br /&gt;
&lt;br /&gt;
Moreover, they are fairly interested in the properties of things, and examine them carefully and thoroughly. Their explorations about mathematics, geometry and astronomy contribute to abstract thinking. In the aspect of linguistic expression, the English language tend to be more abstract or logical. Abstract language refers to the language that uses method of abstract diction to express the complex ideas which lie mainly in abstract nouns. G. M.Young once pointed，“an excessive reliance on the noun at the expense of the verb will, in the end, detach the mind of the writer from the realities of here and now, from when and how and in what mood the thing was done. and insensibly induce a habit of abstraction, generalization and vagueness.” &lt;br /&gt;
&lt;br /&gt;
(Sentence 2 tend to——tends to)--[[User:Jessie Chen|Jessie Chen]] ([[User talk:Jessie Chen|talk]]) 14:52, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
While in Chinese language, the concrete, clear and picturesque words are widely used, just as R. Flesch states, “ Chinese dose more to you than just simplify your constructions… They formed the habit of expressing ideas by metaphors, similes, and all aegis, in short, by every known devices for making a thing plain by comparing it with something else.” (1946: 15-16) The two different kinds of thinking patterns also can be medonstrated in the artistic design of literary works. For instance, the poem《凉州词》written by Wang Han, and the poem《登高》 writer by Du Fu can fully examplify the concrete and picturesque Chinese language, and both of them are translated by Xu Yuanchong.&lt;br /&gt;
&lt;br /&gt;
Sentence 2 devices——device; Sentence 3 medonstrated ——demonstrated; Sentence 4 examplify ——exemplify)--[[User:Jessie Chen|Jessie Chen]] ([[User talk:Jessie Chen|talk]]) 14:52, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
葡萄美酒夜光杯，&lt;br /&gt;
欲饮琵琶马上催。&lt;br /&gt;
       — 王翰《凉州词》&lt;br /&gt;
With wine of grapes the cups of jade would glow at night,&lt;br /&gt;
Drinking to pipa songs, we are summoned to fight.&lt;br /&gt;
&lt;br /&gt;
无边落木萧萧下，&lt;br /&gt;
不尽长江滚滚来。&lt;br /&gt;
        —杜甫《登高》&lt;br /&gt;
The boundless forest sheds its leaves shower by shower,&lt;br /&gt;
The endless river rolls it’s waves hour after hour.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
In the two poems above, the poets use several concrete images like “wine of grapes”, “cups of jade” “boundless forest” and “ endless river”. It is easy to visualize the certain situation that poets depict for us, when we read these lines. While in English there are more abstract nouns to replace the function of verb and express abstract meanings, which sometimes can cause puzzlement for Chinese people. For instance, in Benjamin Franklin’s The Autobiography: &lt;br /&gt;
“To help myself live without fault, I made a list of what I considered the 13 virtues. These virtues are: 1 Temperance, 2 Self-control, 3 Silence, 4 Order, 5 Firmness of mind, 6 Savings,  7 Industry, 8 Honesty, 9 Justice, 10 Cleanliness, 11, calmness, 12 Morality, 13 Humbleness.”&lt;br /&gt;
&lt;br /&gt;
“为了使自己生活中不犯错误，特别列出我认为应该身体力行的 13 条守则。这些守则&lt;br /&gt;
是：1.节制饮食 2.自我克制 3. 沉默寡言 4. 有条不紊 5. 坚定信念 6.勤俭节约 7. 工作勤奋8. 忠诚老实 9. 办事公正 10. 衣着整洁 11.平心静气 12. 品行高尚 13.谦虚恭顺。”  &lt;br /&gt;
There are 13 abstract words in English and they are translated into Chinese concretely with the verbs to govern the phrases. So that it would be vividly explained what do these abstract words convey in a specific way.&lt;br /&gt;
&lt;br /&gt;
Wisdom prepares for the worst; but folly leaves the worst for the day it comes.&lt;br /&gt;
智者防范于未然，愚者临渴掘井。（陈文伯译）&lt;br /&gt;
&lt;br /&gt;
In the sentence, “wisdom” and “folly” are two abstract nouns, but they actually refer to certain people. The expression in English is quite common and concise, while Chinese people are accustomed to the thinking in images, hence, in the translation, the concept of two abstract nouns is materialized as two people with certain properties. So that Chinese people can better understand the implicit meaning.&lt;br /&gt;
&lt;br /&gt;
===2.4 circular thinking and linear thinking===&lt;br /&gt;
&lt;br /&gt;
According to Robert Kaplan who analyzes different discourses and their different organization in different notions, students from different cultural backgrounds adopt different patterns of writing. The Chinese text, in contrast with the English text which is organized in a linear structure, is usually arranged in circular structure (1966:1-2). &lt;br /&gt;
Circular thinking can also be known as inductive thinking in which we infer a conclusion on the basis of facts and draw a conclusion from particular to general. From ancient times, traditional Chinese medicine already sets a model for us. They follow the principles of “inspection”, “inquiry”, “listening” and “smelling” and can finally make a diagnosis. &lt;br /&gt;
&lt;br /&gt;
And underlying the observations, Chinese people will finally draw a conclusion and are not always accustomed to express their opinions directly. Actually, it can derive from the traditional Chinese culture where the Confucianism immensely governs people’s thought. Under the influence of “the doctrine of mean” and the underlined “mutual harmony” in traditional Chinese philosophy, which cultivate Chinese to avoid direct confrontation and conflicts and take a mean course while they are thinking. Hence such kind of circular thinking model can be reflected upon the Chinese language where ideas are often organized and linked in an overall framework, and does not state the topic directly in the opening lines but constantly lays out relevant or even irrelevant information to provide many-sided perspectives for judging.&lt;br /&gt;
&lt;br /&gt;
While, on the contrary, the occidental thinking pattern tends to be linear, or we can say it is a kind of deductive thinking model. It starts from general to particular, from abstract to concrete, and from outcome to reason. The occidental prefer to directly talk about the topic at the beginning without reservation. As a matter of fact, it is deeply influenced by the Greek philosophy. The way of thinking is inherited from the Greek philosophers, such as Plato and Aristotle, especially Aristotelian logical and reasonable thinking. Aristotle puts forward two thought patterns: “ deduction and induction”, while he himself view the deductive method superior to the inductive one. &lt;br /&gt;
&lt;br /&gt;
(Sentence 4 view——views ; superior ——as superior)--[[User:Jessie Chen|Jessie Chen]] ([[User talk:Jessie Chen|talk]]) 14:59, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Just as Guo remarks, “ For over 2000 years, syllogism and deduction has been a mainstream for western culture and thought.” And also Aristotle generalizes the discourse into four parts: beginning, poising a question, analysis and expounding, conclusion, which can be viewed as an epitome of occidental linear thinking pattern. In general, English thought pattern is a straight pattern. And so a text is usually centered on a topic in the form of the topic sentence of topic paragraph and then it is developed in a deductive method, directly by many sentences in a sequence. So, the crucial part is usually put at the beginning of an English sentence, but at the end of a Chinese sentence. Here are some examples: &lt;br /&gt;
&lt;br /&gt;
(Sentence 1 has——have)--[[User:Jessie Chen|Jessie Chen]] ([[User talk:Jessie Chen|talk]]) 14:59, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
(1) Soccer is a difficult sport. A player must be able to run steadily without rest. Sometimes a player must hit the ball with his or her head. Players must be willing to bang into or be banged into by others. They must put up with aching feet and sore muscles.&lt;br /&gt;
足球运动员必须不停地奔跑，有时得用头顶球，撞别人或被别人撞，必须忍受双腿和肌肉的疼痛，所以说，足球是一项难度大的运动。&lt;br /&gt;
&lt;br /&gt;
There is another example to view how Chinese people and American people express their own emotions. The two excerpts are from the Keynote Speech By H.E. Xi Jinping President of the people’s Republic of China At the Opening Ceremony of The third China International Import Expo and President Obama’ speech at Fu Dan University in Shanghai respectively.&lt;br /&gt;
&lt;br /&gt;
(2) 各位来宾，&lt;br /&gt;
   女士们，先生们，朋友们：&lt;br /&gt;
   Distinguished Guests,&lt;br /&gt;
   Ladies and Gentlemen,&lt;br /&gt;
   Dear Friends,&lt;br /&gt;
   在各方共同努力下，第三届中国国际进口博览会开幕了！首先，我代表中国.   政府和中国人民，并以我个人的名义，向各位嘉宾，表示热烈的欢迎！对各位新老朋友，表示诚挚的问候！&lt;br /&gt;
With concerted efforts of all parties, the third China International Import Expo (CIIE) is now open. At the outset, let me extend, on behalf of the government and people of China as well as in my own name, a hearty welcome to all the distinguished guests. To the many old and new friends, I give you my warm greetings and best regards.&lt;br /&gt;
&lt;br /&gt;
Good afternoon. It is a great honor for me to be here in Shanghai, and to have this opportunity to speak with all of you.&lt;br /&gt;
诸位下午好。 我感到很荣幸能够有机会到上海跟你们交谈。&lt;br /&gt;
&lt;br /&gt;
Obviously, in the first example, in English versions, the topic sentence is presented first, then it begins to illustrate the topic in a logical way to convince us that soccer is a difficult sport. Then in the second example, we can see that the president Xi and American former President Obama show their delight in quite different ways. We Chinese people tend to express our joy at the end of discourse, while American people are willing to show their emotions at the beginning, which also vividly presents the Chinese linear thinking and Occidental circular thinking. &lt;br /&gt;
&lt;br /&gt;
Although the distinction is widely recognized at home and abroad, it is not categorically clear about the line between Chinese and English. Actually, many ancient writers in China are fond of coming straight to the point and hit the nail on the head in a precise way. Liang Qichao, an excellent ancient scholar in Qing Dynasty, proposes in his the Methodology of Composition above Middle School, that the most important thing is to make readers get the writer’s purpose at a glance when reading an article, so that it can touch and gain the reader’s interest. Hence it is hard to say that English is Linear and Chinese is circular as Robert Kaplan defines.&lt;br /&gt;
&lt;br /&gt;
===3. Conclusion===&lt;br /&gt;
The discussions of the comparison between Chinese and Occidental thinking models have been carried out for a long time. In this paper, through the comparison on four opposite types of modes of thinking: Holistic thinking vs Analytical thinking, subject-oriented thinking vs object-targeted thinking, concrete thinking vs abstract thinking, and linear thinking vs circular thinking, and presenting how they reflect upon their language, it demonstrates that cultural diversity and different historical origin may dominate the formation of thinking patterns. Since in the sea of the Chinese and Occidental language and thought, the culture is like a mirror which reflects all-embracing phenomena. That is to say, language, thought and culture are essentially associated with each other.&lt;br /&gt;
&lt;br /&gt;
( Sentence 1 comparison on——comparison of)--[[User:Jessie Chen|Jessie Chen]] ([[User talk:Jessie Chen|talk]]) 15:04, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
While there are also some other types of comparison among modes of thought like “static thinking vs dynamic thinking”, “fuzzy thinking vs accurate thinking” and so on. Moreover, we have to classify the writing style and genre of the articles, which would set up different principles in diction, and we can not lump together under one head. Hence this paper just tries to compare them in a general way, so that we can have a relatively overall view about the two language. Since the thought impacts upon the language, we have to firstly understand how people view about the world around them, and then it is greatly useful to learn a second language well and to better perform in the cross-cultural communication with the extent of cultural exchanges nowadays.&lt;br /&gt;
&lt;br /&gt;
( Sentence 3 about——of; two language——two languages ; Sentence 4 view about——view)--[[User:Jessie Chen|Jessie Chen]] ([[User talk:Jessie Chen|talk]]) 15:04, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=== Bibliography===&lt;br /&gt;
*Flesch, R. The Art of Plain Words. New York: Harper &amp;amp; Brothers Publishers, 1946.&lt;br /&gt;
*Kaplan, R. B. “Cultural Thought Patterns in Intercultural Education in Language Learning”, A Journal of Applied Linguistics, 1966.&lt;br /&gt;
*Leech, G. and Svartvik, J. A Communicative Grammar of English Longman, 1974. &lt;br /&gt;
*Nakamura, Hajime. Ways of Thinking of Eastern Peoples—Indian, China, Tibet, Japan. London:Kegan Paul International, 1997. &lt;br /&gt;
*Nida，Eugene A Translating Meaning [M] San Dimas, California: English Language Institute, 1982. 16.&lt;br /&gt;
*Sapir, E. Language, [M]. New York: Harcourt Brace, 1921.&lt;br /&gt;
* Lian Shuneng. 连淑能. (2002) 论中西思维方式【J】 On Chinese and Western modes of thinking. 大连：外语与外语教学.  Dalian: Foreign language and teaching.&lt;br /&gt;
*Liu Miqing. 刘宓庆. (1992)  《汉英对比翻译》【M】 Contrastive Study and Translation between English and Chinese, 南昌:  江西教育出版社, Nanchang: Jiangxi Education Press.&lt;br /&gt;
*Qian Mu. 钱穆，(1977)《世界局势与中国文化》The World Situation and Chinese Culture【M】 台北：台北东大图书公司，Taibei: Taipei Dongda Book Co.LTD.&lt;br /&gt;
*Shen Xiaolong. 申小龙.  汉字构形的主体思维及其人文精神 . 【J】The Subjective thinking and humanistic spirit of Chinese Characters《学术月刊》 1994 第14期, 74. Academic Monthly, 1994 (14), 74.&lt;br /&gt;
*Wang Dehua. 汪德华. 英汉思维方式对其语言、文字的影响 【J】. The influence of Thinking Modes of English and Chinese on Their Language and Character. 外语与外语教学，2003, (3), 36. Foreign Language and Teaching, 2003 (3), 36.&lt;br /&gt;
*Zhang Li. 张 黎. (1994) 《文化的深层选择———汉语意合语法论》 【M】on Chinese Parataxis Grammar. 长春：吉林教育出版社Changchun: Jilin Education Press.&lt;br /&gt;
*Zhang Sijie &amp;amp; Zhang Boran. 张思洁, 张柏然. 形合与意合的哲学思维反思【J】Parataxis versus Hypotaxis— a Reflection on the Relation between Language, Philosophy and modes of Thinking,  中国翻译 Chinese  Translation. 2001 (7), 13.&lt;br /&gt;
&lt;br /&gt;
==Comparison of Functional Equivalence and Faithfulness, Expressiveness and Elegance 曾良 Zeng Liang 英语笔译 MTI 202070080578==&lt;br /&gt;
（缺了名字title和专业学号）--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
In the late 1960s, the famous American translator Eugene Nida proposed functional equivalence, which has an overwhelming significance in the development of translation theory. This theory is based on modern linguistics, social semiotics and information theory.Its equivalence is not confined to the corrrespondence in vocabulary and grammar between original language and target language. Meanwhile, the correspondence of response between the original readers and the target language readers is also paid attention. Nida points out that translation should accord with original text in meaning, rather than form, and he also pays much attention to the response of the target language readers. He thinks that expressing the target language properly and appropriately is the central task in translating, which has an important guiding significance for translators.&lt;br /&gt;
&lt;br /&gt;
In the late 1960s, the famous American translator Eugene Nida proposed the theory of functional equivalence, which has boosted the development of translation theory. The theory is based on modern linguistics, social semiotics and information theory. Its equivalence is not confined to the corrrespondence in vocabulary and grammar between the original language and the target language. Meanwhile, the correspondence of response between the original readers and the target readers is also paid attention. Nida points out that translation should accord with original text in meaning, rather than form, and he also pays much attention to the response of the target readers. He thinks that expressing the target language properly and appropriately is the key in translation, exerting great guiding significance for translators. --[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 05:10, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In the late 1960s, the famous American translator Eugene Nida proposed the theory of functional equivalence, which has boosted the development of translation theory. The theory is based on modern linguistics, social semiotics and information theory. Its equivalence is not confined to the corrrespondence in vocabulary and grammar between the original language and the target language. Meanwhile, the correspondence of response between the original readers and the target readers is also paid attention. Nida points out that translation should accord with original text in meaning, rather than form, and he also pays much attention to the response of the target readers. He thinks that expressing the target language properly and appropriately is the key in translation, exerting great guiding significance for translators.--[[User:Ding Daifeng|Ding Daifeng]] ([[User talk:Ding Daifeng|talk]]) 09:09, 20 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
With the further effect of western translation theories on Chinese translation theories, translators of China also propose different translation theories. Based on Chinese classical aesthetics and literary criticism, Yan Fu, a famous translator of China, proposes the famous translation standard of faithfulness, expressiveness and elegance, which has a deep influence on China’s translation circle and provides an important translation theory for Chinese translators. &lt;br /&gt;
&lt;br /&gt;
With the further effect of western translation theories on Chinese translation theories, Chinese translators also propose different translation theories. Based on Chinese classical aesthetics and literary criticism, Yan Fu, a famous translator of China, proposes the famous translation standard of faithfulness, expressiveness and elegance, which has a deep influence on China’s translation circle and provides an important translation theory for Chinese translators. --[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 05:10, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
With the further effect of western translation theories on Chinese translation theories, Chinese translators also propose different translation theories. Based on Chinese classical aesthetics and literary criticism, Yan Fu, a famous translator of China, proposes the famous translation standard of faithfulness, expressiveness and elegance, which has a deep influence on China’s translation circle and provides an important translation theory for Chinese translators.&lt;br /&gt;
&lt;br /&gt;
Nida’s functional equivalence and Yan Fu’s faithfulness, expressiveness and elegance all provide important translation standards for translators and have a pivotal role in the history of translation theories. At the same time, by analyzing the Chinese translation of ''Vanity Fair'' written by Thackery, the similarities and differences of thse two translation theories will be presented, which will promote the understanding of them.&lt;br /&gt;
&lt;br /&gt;
Nida's functional equivalence and Yan Fu's faithfulness, expressiveness and elegance all provide important translation standards for translators and have a pivotal role in the history of translation theories. At the same time, by analyzing the Chinese translation of ''Vanity Fair'' written by Thackery, the similarities and differences between these two theories will be presented, aiming to have a better understanding in translation.--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 05:10, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Nida's functional equivalence and Yan Fu's faithfulness, expressiveness and elegance all provide important translation standards for translators and have a pivotal role in the history of translation theories. At the same time, by analyzing the Chinese translation of ''Vanity Fair'' written by Thackery, the similarities and differences between these two theories will be presented, aiming to have a better understanding in translation&lt;br /&gt;
&lt;br /&gt;
===Key words:=== Functional equivalence; Faithfulness, expressiveness and elegance; similarities and differences; Vanity Fair.(标题格式错误，大小写不统一，名利场是书/杂志，需要斜体）--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 05:10, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Key words:=== Functional Equivalence; Faithfulness, Expressiveness and Elegance; similarities and differences; ''Vanity Fair''.--[[User:Ding Daifeng|Ding Daifeng]] ([[User talk:Ding Daifeng|talk]]) 09:09, 20 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
20世纪60年代末。美国著名翻译家尤金·奈达提出了翻译理论发展史上具有里程碑意义的“功能对等”翻译理论，该理论以现代语言学、社会符号学以及信息论为理论基础，其对等并未局限于原语和目的语之间词汇和语法的转换，对原语读者的感受和目的语言读者的感受是否一致也同样关注。奈达提倡翻译并未形式的对等而是客观内容的对等，他还重视目的语接受者的反应，以合适、贴切的目的语表达视为翻译的中心任务，这对翻译工作者具有重要的指导意义。&lt;br /&gt;
&lt;br /&gt;
随着西方翻译理论对中国翻译理论的影响日益加深，中国翻译家也逐渐提出了自己的翻译理论。中国著名翻译家严复基于中国传统美学和文学评论，提出了著名的“信达雅”翻译标准。这一翻译标准在中国翻译界影响深远，为翻译工作者提供了很重要的翻译理论。&lt;br /&gt;
&lt;br /&gt;
奈达和严复的翻译理论都为翻译工作者提供了重要的翻译标准，在翻译理论史上都具有举足轻重的作用。同时，这两大理论具有许多相似之处和不同点。本文通过对萨克雷《名利场》的中文译本进行分析，并通过对信息文本的处理来对比分析两大理论，找到两者的异同点，希望能对两大翻译理论的理解有一定的促进作用。&lt;br /&gt;
&lt;br /&gt;
===关键词===：功能对等；信达雅；异同；《名利场》(标题格式错误）--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 05:10, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
Looking back on the history of Chinese and western translation, we can see that translation theories are rich and colorful. In the western translation field, Nida is recognized as an outstanding representative. His “ Functional equivalence” theory has broken through the traditional formal equivalence theory and has had a broad and far-reacching impact. In the Chinese translation circle, Yan Fu is the most influential one. He puts forward the “faithfulness, expressiveness and elegance” translation standard, which is a milestone in the history of Chinese translation theory and promotes the development of Chinese translation theory(Tan Kai 2011, 43).&lt;br /&gt;
&lt;br /&gt;
Looking back on the history of Chinese and western translation, it can be seen that translation theories are rich and colorful. In the western translation field, Nida is recognized as an outstanding representative. His “ Functional equivalence” theory has broken through the traditional formal equivalence theory and has had a broad and far-reacching impact. In the Chinese translation circle, Yan Fu is the most influential one. He puts forward the translation standard of “faithfulness, expressiveness and elegance”, which is a milestone in the history of Chinese translation theory and promotes the development of Chinese translation theory(Tan Kai 2011, 43).--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 05:10, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Although Nida and Yan Fu are in different social environment, and their translation standards are once questioned and denied, it is undeniable that these two translation standards are still the most authoritative and vital in Chinese and Western translation circles.（Zhang Yimei 2020, 180)&lt;br /&gt;
&lt;br /&gt;
Despite the different social environment and the imperfect translation standards, it is undeniable that these two are still the most authoritative and vital ones in Chinese and Western translation circles.（Zhang Yimei 2020, 180)--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 05:10, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Introduction of Functional Equivalence====&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is a well-known contemporary western linguistics, an expect that researches Bible as well as a translation theorist. His translation view, which is called functional equivalence, has set off a wave of enthusiasm in the translation field(Zhang Yimei 2020,180). &lt;br /&gt;
&lt;br /&gt;
Eugene Nida is a well-known contemporary western linguistics, an expect that researches Bible, and a translation theorist as well. His translation view, which is called functional equivalence, has set off a wave of enthusiasm in the translation field(Zhang Yimei 2020,180). --[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 05:10, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In 1964, Nida put forward “formal equivalence” and “dynamic equivalence” in the book ''Toward A Science of Translating''(Nida 1964, 45). However, he did not give a clear definition of “dynamic equivalence” until 1969 in the book ''The Theory and Practice of Translation''(Nida 1969, 34). In 1993, the expression “dynamic equivalence” was superseded by “functional equivalence” in his work ''From One Language to Another'' (Nida 1993, 67). Dynamic Equivalence is defined “in terms of the degree to which the receptors of the message in the receptor language respond to it is essentially the same manner as the receptors in the source language(Nida 1969, 24). &lt;br /&gt;
&lt;br /&gt;
In 1964, Nida put forward “formal equivalence” and “dynamic equivalence” in the book ''Toward A Science of Translating''(Nida 1964, 45). However, he did not give a clear definition of “dynamic equivalence” until 1969 in the book ''The Theory and Practice of Translation''(Nida 1969, 34). In 1993, the expression “dynamic equivalence” was superseded by “functional equivalence” in his work ''From One Language to Another'' (Nida 1993, 67). Dynamic Equivalence is defined “in terms of the degree to which the receptors of the message in the receptor language respond to it is essentially the same manner as the receptors in the source language(Nida 1969, 24). （双引号没引完）--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 05:10, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Functional equivalence emphasizes the response of equivalence rather than the form of equivalence. In the process of evaluating the quality of a translation, one should not only see whether the form is consistent with the original text, or whether the content is fluent and smooth, but also check whether the response of the target language readers is consistent with the original readers or whether the effect produced by the target text is consistent with the original text（Zhang Yimei 2020, 180). As we all know, it is impossible for a transltion to be faithful to the original to full extent. There are many reasons for this. For example, the language ability and knowledge background of translator can cause differences in translation.&lt;br /&gt;
&lt;br /&gt;
Functional equivalence emphasizes the response of equivalence rather than the form of equivalence. In the process of evaluating the quality of translation, one should not only see whether the form is consistent with the original text, or whether the content is fluent and smooth, but also check whether the response of the target language readers is consistent with the original readers or whether the effect produced by the target text is consistent with the original text（Zhang Yimei 2020, 180). It is impossible to be faithful to the original to full extent. There are many reasons for this. For example, the language ability and knowledge background of translators can cause differences in translation.--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 05:10, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
In ''Language, Culture and Translating'', Nida divided functional equivalence into two levels: the minimal level and the maximal level(Nida 2001, 78). The minimal level of functional equivalence is defined as “The readers of a translated text should be able to comprehend it to the point that they can conceive of how the original readers of the text must have understood and appreciated it”. The maximal level is stated as “The readers of a translated text should be able to understand and appreciate it in essentially the same manner as the original readers did”(Nida 1993,118). The two definitions of equivalence reveal that the minimal level is realistic, whereas the maximal level ideal. For Nida, good translations always lie between the two levels (Nida,1995,224).&lt;br /&gt;
&lt;br /&gt;
In ''Language, Culture and Translating'', Nida divided functional equivalence into two levels: the minimal level and the maximal level(Nida 2001, 78). The minimal level of functional equivalence is defined as “The readers of a translated text should be able to comprehend it to the point that they can conceive of how the original readers of the text must have understood and appreciated it”. The maximal level is stated as “The readers of a translated text should be able to understand and appreciate it in essentially the same manner as the original readers did”(Nida 1993,118). The two definitions of equivalence reveal that the minimal level is realistic, whereas the maximal level is ideal. According to Nida, good translations always lie between the two levels (Nida,1995,224).--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Introduction of Faithfulness, Expressiveness and Elegance====&lt;br /&gt;
&lt;br /&gt;
Yan Fu is a famous enlightenment thinker and educator in modern China, as well as an outstanding translation theorist. His three principles of translation—faithfulness, expressiveness and elegance, were widely accepted as essential criteria for understanding translations since the early 20th century. It appeared in Yan Fu’s preface to his translation of Huxley’s ''Evolution and Ethics'' (1898)（Zhang Xi 2014,1):&lt;br /&gt;
&lt;br /&gt;
Yan Fu is a famous enlightenment thinker and educator in modern China, as well as an outstanding translation theorist. His three principles of translation—faithfulness, expressiveness and elegance, were widely accepted as the essential criteria for understanding translation since the early 20th century. It appeared in Yan Fu’s preface to his translation of Huxley’s ''Evolution and Ethics'' (1898)（Zhang Xi 2014,1):--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
“Translation involves three requirements difficult to fulfill: faithfulness (Xin), expressiveness (da) and elegance (ya). Faithfulness is difficult enough to attain but a translation that is faithful but not expressive, or fluent, is no translation at all. Expressiveness is therefore of prime importance. Since China’s opening to foreign trade by sea, there has been no lack of interpreters and translators. But if you assign them any book to translate and tell them to meet these two requirements, few can do so(Yan Fu 2009, 202).”&lt;br /&gt;
&lt;br /&gt;
“Translation involves three requirements difficult to fulfill: faithfulness (xin), expressiveness (da) and elegance (ya). Faithfulness is difficult enough to attain but a translation that is faithful but not expressive, or fluent, is no translation at all. Expressiveness is therefore of prime importance. Since China’s opening to foreign trade by sea, there has been no lack of interpreters and translators. But if you assign them any book to translate and tell them to meet these two requirements, few can do so(Yan Fu 2009, 202).”--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Based on his understanding of ancient Buddhist Scriptures translation and translation practices, Yan Fu advanced “faithfulness, expressiveness and elegance”, which has a great contribution to the history of China’s translation and has become the fundamental tenets of the 20th century Chinese translation theory(Zhang Xi 2014, 2). &lt;br /&gt;
&lt;br /&gt;
Based on his understanding of ancient Buddhist Scriptures translation and translation practices, Yan Fu advanced “faithfulness, expressiveness and elegance”, which has a great contribution to the history of China’s translation and has become the fundamental tenets of Chinese translation theory in the 20th century (Zhang Xi 2014, 2). --[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
According to Yan’s three principles, the translator should be faithful in conveying the message of the original text, fluent in the expression of the target language, and elegant in the writing style. “Faithfulness” emphasizes the fidelity to the original text. Yan pointed out that translator couldn’t begin his work until he has grasped the spirit and logic of the original text. “ Expressiveness” stresses the fluency and acceptability that the translation expresses. “Elegance” reflects that Yan pays much attention to readers’ thought. Yan said in the preface to his translation of ''Evolution and Ethics''(Yan Fu 2009, 202):&lt;br /&gt;
&lt;br /&gt;
According to Yan’s three principles, the translator should be faithful in conveying the message of the original text, fluent in the expression of the target language, and elegant in the writing style. “Faithfulness” emphasizes the fidelity to the original text. Yan pointed out that translator couldn’t begin his work until he has grasped the spirit and logic of the original text. “ Expressiveness” stresses the fluency and acceptability that the translation expresses. “Elegance” reflects that Yan pays much attention to readers’ thought. Yan said in the preface to his translation of ''Evolution and Ethics''(Yan Fu 2009, 202):--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
“Confucious said, ‘Diction should be expressive.’ He also said, ‘Diction without elegance cannot reach far.’ The three principles should be the basic elements of any writing, and the tenet for the translator. Apart from faithfulness and expressiveness, I seek elegance.(Yan Fu 2009, 202)”&lt;br /&gt;
&lt;br /&gt;
“Confucious said, ‘Diction should be expressive.’ He also added, ‘Diction without elegance cannot reach far.’ The three principles should be the basic elements of any writing, and the tenet for translators. Apart from faithfulness and expressiveness, I seek for elegance.(Yan Fu 2009, 202)”--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Many people reagrd Yan’s translation standard as a golden rule, however, there are also some criticisms of it. Most criticisms come from the denial of standard “ elegance”. According to Yan Fu, elegance means using Chinese charcters of pre-Han dynasty to express original text. He is inclined to use classical style of writing in pursuing elegance because of two reasons: firstly, he believes that boring language cannot expand the influence of translated text; secondly, most of the readers of that time are knowledgeable people from the upper class and the translations are foreign philosophy and social science(Zhang Yimei 2020, 180). &lt;br /&gt;
&lt;br /&gt;
Many people reagrd Yan’s translation standard as a golden rule, however, there are also some criticisms of it. Most criticism comes from the denial of standard “ elegance”. According to Yan Fu, elegance means using Chinese characters of pre-Han dynasty to express original text. He is inclined to use classical style of writing in pursuing elegance because of two reasons. Firstly, he believes that boring language cannot expand the influence of translated text; secondly, most of the readers of that time are knowledgeable people from the upper class and the translations are foreign philosophy and social science(Zhang Yimei 2020, 180). --[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Therefore, the common readers cannot understand the real meaning of the original text. “Elegance” people mentioned now has been modified by later generations, which refers to that the translation should be literary and elegant. Although there are still some doubts about the standard “elegance”, the contribution and influence of Yan’s “faithfulness, expressiveness and elegance” are undeniable(Zhang Yimei 2020, 180). &lt;br /&gt;
&lt;br /&gt;
Therefore, the common readers cannot understand the real meaning of the original text. &amp;quot;Elegance&amp;quot; now has been modified by later generations, which refers to that the translation should be literary and elegant. Although there are still some doubts about the standard “elegance”, the contribution and influence of Yan’s “faithfulness, expressiveness and elegance” are undeniable(Zhang Yimei 2020, 180). --[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Theoretial Foundation===&lt;br /&gt;
====Theoretical Foundation of Nida’s Functional Equivalence====（标题之间需要隔一行）--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 05:10, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====Modern Linguistic=====&lt;br /&gt;
&lt;br /&gt;
Functional equivalence is based on modern linguistic and it has a close relationship with linguistics(Guo Dingju 2013, 15). Nida successfully applied the research of modern linguistics into translation theory. He used semantic theories, especially the method of semantic componential analysis to analyze referring meaning and associative meaning of vocabulary objectively and accurately(Guo Dingju 2013, 16). He transformed Chomsky’s core sentence theory, deep structure and surface structure, created a relatively complete process of interlingual conversion, and proposed a three-stage theory of the translation process（Zhu Haotong 2006,64). &lt;br /&gt;
&lt;br /&gt;
Based on modern linguistic, Functional equivalence has a close relationship with linguistics(Guo Dingju 2013, 15). Nida successfully applied the research of modern linguistics into translation theory. He used semantic theories, especially the method of semantic componential analysis to analyze referring meaning and associative meaning of vocabulary objectively and accurately(Guo Dingju 2013, 16). He transformed Chomsky’s core sentence theory, deep structure and surface structure, created a relatively complete process of interlingual conversion, and proposed a three-stage theory of the translation process（Zhu Haotong 2006,64).--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
On Nida’s opinion, various language structures have many similarities and deep structure is more common than surface structure(Nida 1964, 68). Therefore, through the interlingual  conversion of deep structure, the fidelity to the original text can be ensured to the greatest extent. At the same time, since the surface structure of the translated text is the free expression of the conversion of deep structure, the smoothness of the translated text can be ensured as much as possible. The faithful and smooth translations create conditions for the equivalence of readers’ reaction, which makes it possible to achieve functional equivalence(Nida 1964, 68).&lt;br /&gt;
&lt;br /&gt;
According to Nida, various language structures have many similarities and deep structure is more common than surface structure(Nida 1964, 68). Therefore, through the interlingual conversion of deep structure, the fidelity to the original text can be ensured to the greatest extent. At the same time, since the surface structure of the translated text is the free expression of the conversion of deep structure, the smoothness of the translated text can be ensured as much as possible. The faithful and smooth translations create conditions for the equivalence of readers’ reaction, which makes it possible to achieve functional equivalence(Nida 1964, 68).--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====Information Theory=====&lt;br /&gt;
&lt;br /&gt;
Functional equivalence is also based on information theory. Nida believes that translation is an activity of transforming the information expressed in one language into another, that is to say, the information encoded in one code is transformed into another(Nida 1984, 34). The purpose of translating is to communicate by conveying information(Zhu Haotong 2006,64). Only when the target language readers obtain the same information as the original readers, the relationship between the target language readers and target information is basically the same as the relationship between original language readers and original information(Nida 1964, 68).&lt;br /&gt;
&lt;br /&gt;
Functional equivalence is also based on information theory. Nida believes that translation is an activity of transforming the information expressed in one language into another, that is to say, the information encoded in one code is transformed into another(Nida 1984, 34). The purpose of translating is to communicate by conveying information(Zhu Haotong 2006,64). Only when the target language readers obtain the same information as the original readers, the relationship between the target language readers and target information is basically the same as the relationship between original language readers and original information(Nida 1964, 68).--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC) &lt;br /&gt;
&lt;br /&gt;
Nida notices that the original readers’ ability to accept information is different from that of target language readers(Zhu Haotong 2006,64). Generally speaking, the information receptive ability of original language readers is better than target language readers, especially when the original language and target language belong to different language systems and cultures(Zhu Haotong 2006,64). Nida stresses that in order to let the target language readers obtain the same information as the original readers, translators can change appropriately the form of the original for the target readers to better understand the translation(Nida 1984, 34).&lt;br /&gt;
&lt;br /&gt;
Nida notices that the original readers’ ability to accept information is different from that of target language readers(Zhu Haotong 2006,64). Generally speaking, the information receptive ability of original language readers is better than target language readers, especially when the original language and the target language belong to different language systems and cultures(Zhu Haotong 2006,64). Nida stresses that in order to let the target language readers obtain the same information as the original readers, translators can change appropriately the form of the original text for the target readers to better understand the translation(Nida 1984, 34).--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC) &lt;br /&gt;
&lt;br /&gt;
=====Social Semiotics=====&lt;br /&gt;
&lt;br /&gt;
Functional equivalence is also based on social semiotics. Nida believes that translating is to translate the meaning of the original, and social semiotics is the most comprehensive system to analyze the meaning(Zhu Haotong 2006,65).&lt;br /&gt;
&lt;br /&gt;
Functional equivalence is also based on social semiotics. Nida believes that translating is to translate the meaning of the original, and social semiotics is the most comprehensive system to analyze the meaning(Zhu Haotong 2006,65).--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In the book ''Language, Culture and Translation'', Nida points out that using social semiotics, the science that researches all codes and symbols in human society, to study translation is the most comprehensive way, and the key that it is superior to any other translation methods to carry on interlingual translation is that social semiotics studies all codes in human society, and it focuses on studying language, the most comprehensive and complex semiotic systems used by human. Therefore, in terms of decoding and encoding, the translation method of social semiotics is more comprehensive than any other translation methods(Nida 1993, 67). &lt;br /&gt;
&lt;br /&gt;
In the book ''Language, Culture and Translation'', Nida points out that using social semiotics, the science that researches all codes and symbols in human society, to study translation is the most comprehensive way, and the key that is superior to any other translation methods to carry on interlingual translation is that social semiotics studies all codes in human society, and focuses on studying language, the most comprehensive and complex semiotic systems used by human. Therefore, in terms of decoding and encoding, the translation method of social semiotics is more comprehensive than any other translation methods(Nida 1993, 67). &lt;br /&gt;
--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theoretical Foundation of Yan Fu’s Faithfulness, Expressiveness and Elegance====&lt;br /&gt;
&lt;br /&gt;
=====Chinese Aesthetics=====&lt;br /&gt;
&lt;br /&gt;
Aesthetics is at first a branch of philosophy dealing with the nature of art, beauty and taste with creation and appreciation of beauty（Guo dingju 2013, 18). It has a great impact on traditional Chinese translation theories and standards. In 1898, Yan Fu put forward the famous translation standard “faithfulness, expressiveness and elegance”, which has always been the central idea of Chinese translation theory and aesthetics(Yan Fu 2009, 202). Its influence is far-reaching and almost no one can match with it today.&lt;br /&gt;
&lt;br /&gt;
Aesthetics is at first a branch of philosophy dealing with the nature of art, beauty and taste with creation and appreciation of beauty（Guo dingju 2013, 18). It has a great impact on traditional Chinese translation theories and standards. In 1898, Yan Fu put forward the famous translation standard “faithfulness, expressiveness and elegance”, which has always been the central idea of Chinese translation theory and aesthetics(Yan Fu 2009, 202). Its influence is far-reaching and almost no one can match with it today.--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
“Faithfulness” means the meaning of the target text should be faithful to the original text with accurate words and without arbitrary omission or deletion. “Expressiveness” means that the form of the target text is not constrained and the translation is smooth and clear. “Elegance” refers to that the words of translation should be appropriate and vivid, and the translation should be concise and elegant like the original. “Faithfulness, expressiveness and elegance” reveal the essence of translation(Yan Fu 2009, 202). Compared with the long-winded theoretical explanation abroad, these three words cover almost all the content of translation aesthetics, and fully reflect the concise beauty of Chinese characters(Guo Dingju 2013, 18).&lt;br /&gt;
&lt;br /&gt;
“Faithfulness” means the meaning of the target text should be faithful to the original text with accurate words and without arbitrary omission or deletion. “Expressiveness” means that the form of the target text is not constrained and the translation is smooth and clear. “Elegance” refers to that the words of translation should be appropriate and vivid, and the translation should be concise and elegant like the original. “Faithfulness, expressiveness and elegance” reveal the essence of translation(Yan Fu 2009, 202). Compared with the long-winded theoretical explanation abroad, these three words cover almost all the content of translation aesthetics, and fully reflect the concise beauty of Chinese characters(Guo Dingju 2013, 18).--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Chinese aesthetics mainly comes from the ancient asetheics, which is the theoretical foundation of Yan Fu’s translation theory of faithfulness, expressiveness and elegance(Guo Dingju 2013, 19).&lt;br /&gt;
&lt;br /&gt;
Chinese aesthetics mainly comes from the ancient asetheics, which is the theoretical foundation of Yan Fu’s translation theory of faithfulness, expressiveness and elegance(Guo Dingju 2013, 19).--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
=====Literary Criticism=====&lt;br /&gt;
&lt;br /&gt;
Literary criticism (or literary studies) is the study, evaluation, and interpretation of literature. Modern literary criticism is often influenced by literary theory, which is the philosophical discussion of literature's goals and methods(Guo Dingju 2013, 19). &lt;br /&gt;
&lt;br /&gt;
Literary criticism (or literary studies) is the study, evaluation, and interpretation of literature. Modern literary criticism is often influenced by literary theory, which is the philosophical discussion of literature's goals and methods(Guo Dingju 2013, 19). &lt;br /&gt;
--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
On the whole, literary criticism can be divided into two categories. One is a body of study focused on ethics and human emotions. The other is a bulk of explorations centered round the craftmanship of literary works(Li Jianzhong 2009, 45). The core of Chinese literary criticism is the theory of literary creation(Li Jianzhong 2009, 46). &lt;br /&gt;
&lt;br /&gt;
On the whole, literary criticism can be divided into two categories. One is the body of study focused on ethics and human emotions. The other is a bulk of explorations centered around the craftmanship of literary works(Li Jianzhong 2009, 45). The core of Chinese literary criticism is the theory of literary creation(Li Jianzhong 2009, 46). &lt;br /&gt;
--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
There are mainly three types of literary criticism in the early 20th century from the aspect of functions of criticism. The first type of literary criticism focuses on literary works proper. The critics of this type analyze literay works with their own experience and wisdom, which is called art-oriented criticism and Lu Xun is its representative. The second type is aimed at an independent cultural value. The critics try to dig out its philosophical, psychological, ethnic and linguistic significance of works. The third one is society-oriented criticism and it serves politics. It works well in the period of political struggels(Wang Yunxi 2007, 78).&lt;br /&gt;
&lt;br /&gt;
There are mainly three types of literary criticism in the early 20th century from the aspect of criticism functions. The first type of literary criticism focuses on literary works. The critics of this type analyze literay works with their own experience and wisdom, which is called art-oriented criticism, Lu Xun being one of the representative. The second type aims at the independent cultural value. The critics try to dig out its philosophical, psychological, ethnic and linguistic significance of works. The third one is society-oriented criticism serving politics, which works well in the period of political struggels(Wang Yunxi 2007, 78).--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Comparative Studies on Translation theories of Nida and Yan Fu===&lt;br /&gt;
&lt;br /&gt;
====Introdution of ''Vanity Fair'' and Yang Bi’s Translation Versions====&lt;br /&gt;
&lt;br /&gt;
=====About ''Vanity Fair''=====&lt;br /&gt;
&lt;br /&gt;
''Vanity Fair'' is Mr. Thackeray’s most important work. The novel takes place during the Napoleonic Wars and tells the lives of two contrasted girls: Amelia Sedley, the daughter of a wealthy merchant, a good natured, loveable though simple-minded young girl, and Rebecca (Becky) Sharp, an orphan who is a strong-willed and cunning young woman. These two girls met at Miss Pinkerton’s Academy for young ladies, the former driven by delicate heart and the latter by social ambition(Guo Dingju 2013, 21).&lt;br /&gt;
&lt;br /&gt;
''Vanity Fair'' is Mr. Thackeray’s most important work. The novel takes place during the Napoleonic Wars and tells the stories of two contrasted girls: Amelia Sedley, the daughter of a wealthy merchant, a good natured, loveable though simple-minded young girl, and Rebecca (Becky) Sharp, an orphan who is a strong-willed and cunning young woman. These two girls met at Miss Pinkerton’s Academy for young ladies, the former driven by delicate heart and the latter by social ambition(Guo Dingju 2013, 21).--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
At the begining, Becky lived in a rich life and her social state was promoted step by step relying on some ignoble means. But Amelia suffered great sorrow because of her father’s bankruptcy. However, several years later, their lives were totally changed. They seemed to go back to their origianl work. Becky gained nothing, and Amelia returned to happy life again(Thackeray 2006，178).&lt;br /&gt;
&lt;br /&gt;
At the begining, Becky lived in a rich life and her social state was promoted step by step relying on some ignoble means. But Amelia suffered great sorrow because of her father’s bankruptcy. However, several years later, their lives were totally changed. They seemed to go back to their origianl work. Becky gained nothing, and Amelia returned to happy life again(Thackeray 2006，178).--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
This novel gains great success and shapes the image of a bad woman, Becky. You may hate her, but you will never forget her once you read this wonderful novel. Although she is a charater living in a different time and world, you can feel her presence in our world, even in any society. ''Vanity Fair'' is one of the greatest literary works describing society at that time written by William Makepeace Thackeray(Guo Dingju 2013, 21). &lt;br /&gt;
&lt;br /&gt;
This novel gains great success and shapes the image of a bad woman, Becky. You may hate her, but you will forget her once you read this wonderful novel. Although she is a charater living in a different time and world, you can feel her presence in our world, even in any society. ''Vanity Fair'' is one of the greatest literary works describing society at that time(Guo Dingju 2013, 21). --[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The capitalists’ accumulation and the 19th society are all presented to readers through Thackeray’s description. This novel reflects the degradation and social hypocrisy and people at time time try every means to keep in contact with the upper class. The title of this novel reveal the theme: the treasures of vanity fair, that is money and position, are desirable but transient. Thackeray’s idea is that although one may live in vanity fair, one doesn’t need to be a slave to its values, which will eventually turn into emptiness(Thackeray 2006, 89).&lt;br /&gt;
&lt;br /&gt;
The capitalists’ accumulation and the 19th society are all presented to readers through Thackeray’s description. This novel reflects the degradation and social hypocrisy and people at that time try every means to keep in contact with the upper class. The title of this novel reveals the theme: the treasures of vanity fair, that is money and position, desirable but transient. Thackeray’s idea is that although one may live in vanity fair, he doesn’t need to be a slave to its values, which will eventually turn into emptiness(Thackeray 2006, 89).--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====Yang Bi’s Translation of ''Vanity Fair''=====&lt;br /&gt;
&lt;br /&gt;
There are many Chinese translation version of ''Vanity Fair''. Among these versions, Yang Bi’s translation version ranks the first, which has been published for four times by different publications. Yang Bi’s version of Vanity Fair was firstly published by People’s Literature Publication in 1957. Then it was published in 1997 and 2000. The latest version was published in 2012 by The Commercial Press in 2012. Yang Bi’s translation version of ''Vanity Fair'' was praised and encouraged by many translators, such as Fu Lei(Guo Dingju 2013, 23).&lt;br /&gt;
&lt;br /&gt;
There are many Chinese translation version of ''Vanity Fair''. Among these versions, Yang Bi’s translation version ranks the first, which has been published for four times by different publications. Yang Bi’s version of ''Vanity Fair'' was firstly published by People’s Literature Publication in 1957, then re-published in 1997 and 2000. The latest version was published by The Commercial Press in 2012. Yang Bi’s translation version of ''Vanity Fair'' was praised and encouraged by many translators, such as Fu Lei(Guo Dingju 2013, 23).--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Yang Bi shows target language readers a sense of wholeness by smooth sentence structure amd takes related cultural background into consideration. Owing to her proficiency in Chinese, she can convey the meaning of original text appropriately to Chinese readers and Chinese readers can have a good understanding of western literary works(Guo Dingju 2013, 23).&lt;br /&gt;
&lt;br /&gt;
Yang Bi shows target language readers a sense of wholeness by smooth sentence structure amd takes related cultural background into consideration. Owing to her proficiency in Chinese, she can convey the meaning of the original text appropriately to Chinese readers, hence having a great response from Chinese readers.(Guo Dingju 2013, 23).--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====An Analysis on Nida’s Functional Equivalence from Translation of ''Vanity Fair''====&lt;br /&gt;
&lt;br /&gt;
Thackeray has a sharp eye on his literary works, especially in ''Vanity Fair'', which requires an outstanding understanding and expressive ability of the translator. When comparing the English and Chinese version of Vanity Fair, it’s easy for us to find that Yang Bi’s translation is good at dealing with words, sentences, chapters, and rhetorical devices. Her translation is natural and smooth that the target language readers feel like reading the traditional novels(Zhang Yanmei 2019, 16). In this paper, two main aspects will be analyzed by the author.&lt;br /&gt;
&lt;br /&gt;
Thackeray has a sharp eye on his literary works, especially in ''Vanity Fair'', which requires an outstanding understanding and expressive ability of the translator when translating. When comparing the English and Chinese version of ''Vanity Fair'', it’s easy to find that Yang Bi’s translation is good at dealing with words, sentences, chapters, and rhetorical devices. Her translation is natural and smooth that the target language readers feel like reading the traditional novels(Zhang Yanmei 2019, 16). In this paper, two main aspects will be analyzed by the author.--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====At Lexical Level=====&lt;br /&gt;
&lt;br /&gt;
In traditional grammar, one of the kernel parts is Part of Speech. Some regular rules are deeply rooted in our minds, such as adjectives modify nouns, adverbs modify verbs and adjectives, and conjunctions connect parts of sentences. People who learn foreign languages are familiar with these rules. However, the quality of translation will be influenced if these rules are brought into the translation. Under this circumstance, Nida suggests abandoning the traditional grammar and adopting new seven-part-of-speech system(Nida 1943，89), those are &lt;br /&gt;
&lt;br /&gt;
In traditional grammar, one of the kernel parts is Part of Speech. Some regular rules are deeply rooted in our minds, such as adjectives modify nouns, adverbs modify verbs and adjectives, and conjunctions connect parts of sentences. People who learn foreign languages are familiar with these rules. However, the quality of translation will be influenced if these rules are brought into the translation. Under this circumstance, Nida suggests abandoning the traditional grammar and adopting new seven-part-of-speech system(Nida 1943，89), those are --[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
(1)entities, such as woman, desk, dictionary, and so on; &lt;br /&gt;
&lt;br /&gt;
(2) activities, such as walk, run, swim and so on; &lt;br /&gt;
&lt;br /&gt;
(3)states, such as dead, excited, happy and so on; &lt;br /&gt;
&lt;br /&gt;
(4)characteristics, such as tall, huge, fat and so on; &lt;br /&gt;
&lt;br /&gt;
(5)processes, such as shorten, grow, enlarge and so on; &lt;br /&gt;
&lt;br /&gt;
(6)links, such as when, during, below and so on; &lt;br /&gt;
&lt;br /&gt;
(7)deictics, such as that, there, this and so on(Nida 1986, 20). （格式不统一，需要隔开）--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
From the translation of Yang Bi’s ''Vanity Fair'', we can find that the target text is flexible and functional equivalence of Nida is achieved at the lexical level. Free translation is the main translation method that she adopts. What’s more, she combines different translation techniques, such as combination, addition, and omission to reproduce the origianl meaning in the target language(Zhang Yanmei 2019,16). &lt;br /&gt;
&lt;br /&gt;
Exampe 1:  &lt;br /&gt;
&lt;br /&gt;
ST1:...for what can be prettier than an image of Love on his knees before Beauty？(Thackeray 2006, 138)&lt;br /&gt;
&lt;br /&gt;
TT1:痴情男子向美貌佳人跪下求婚，还不是一幅最赏心悦目的画吗？(杨必 2013, 47)（格式不统一，需要隔开）--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
                                                &lt;br /&gt;
In ST1, “Love” and “Beauty” are two entities according to Nida’s classification of words(Zhang Yanmei 2019, 19). In the original text, Thackeray describes a scene in which Baron proposes to Rebecca. He uses abstract words “Love” and “Beauty” to represent Baron and Rebecca. In TT1, Yang Bi translates “Love” and “Beauty” into “痴情男子“and “美貌佳人”to reproduce the meaning of the original text. Although the words in ST1 are abstract and the words in TT1 are concrete, the meaning of the origianl text is greatly reproduced in the translation, and the translation is even more vivid than the original one. What’s more, the translation contains a humorous tone, and the target language readers can feel humorous and interesting(Zhang Yanmei 2019, 19). If we translate “Love” and “Beauty” into “爱情” and “美人”, the literal menaing and charm of original text are lost and the style of original text is not reproduced in the target language.&lt;br /&gt;
&lt;br /&gt;
In ST1, “Love” and “Beauty” are two entities according to Nida’s classification of words(Zhang Yanmei 2019, 19). In the original text, Thackeray describes a scene in which Baron proposes to Rebecca. He uses abstract words “Love” and “Beauty” to represent Baron and Rebecca. In TT1, Yang Bi translates “Love” and “Beauty” into “痴情男子“and “美貌佳人”to reproduce the meaning of the original text. Although the words in ST1 are abstract and the words in TT1 are concrete, the meaning of the origianl text is greatly reproduced in the translation, and the translation is even more vivid than the original one. What’s more, the translation contains a humorous tone, and the target language readers can feel humorous and interesting(Zhang Yanmei 2019, 19). If we translate “Love” and “Beauty” into “爱情” and “美人”, the literal menaing and charm of original text are lost and the style of original text is not reproduced in the target language.&lt;br /&gt;
--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====At Syntactical Level=====&lt;br /&gt;
&lt;br /&gt;
A sentence is the basic unit of language. In the process of translating Englsih sentences into Chinese, the translator should comprehend the original writer’s intention and then express it in the target language. Thus, the arrangement of sentences should be considered. On the syntactical level, English has long compound sentences which belong to hypotactic sentence, while Chinese has more short sentences which belong to paratactic sentence. What’s more, there are many distinctions between English and Chinese sentences which requires the translator to make proper adjustments. In order to overcome the obstacles of long sentences in translation, Nida put forward a suggestion that one long difficult sentence can be divided into several core sentences (Nida, 1946). Nida uses the concept of core kernel sentence(Nida 1946, 55). He think there are seven types of kernel sentence in English:&lt;br /&gt;
&lt;br /&gt;
A sentence is the basic unit of language. In the process of translating Englsih sentences into Chinese, the translator should comprehend the original writer’s intention and then express it in the target language. Thus, the arrangement of sentences should be considered. On the syntactical level, English has long compound sentences which belong to hypotactic sentence, while Chinese has more short sentences which belong to paratactic sentence. What’s more, there are many distinctions between English and Chinese sentences which requires the translator to make proper adjustments. In order to overcome the obstacles of long sentences in translation, Nida put forward a suggestion that one long difficult sentence can be divided into several core sentences (Nida, 1946). Nida uses the concept of core kernel sentence(Nida 1946, 55). He think there are seven types of kernel sentence in English:--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
(1)subject+predicate+adverbial, such as, John wrote slowly;&lt;br /&gt;
&lt;br /&gt;
(2)subject+predicate+object, such as, John hit Bill;&lt;br /&gt;
&lt;br /&gt;
(3)subject+predicate+object+object, such as, John gave Mary a gift;&lt;br /&gt;
&lt;br /&gt;
(4)subject+be+subject complement, such as John is in the restaurant;&lt;br /&gt;
&lt;br /&gt;
(5)subject+be+attributive, such as, John is kind;&lt;br /&gt;
&lt;br /&gt;
(6)subject+be+indefinite article+noun, such as, John is a man.&lt;br /&gt;
&lt;br /&gt;
(7)subject+be+pronoun+noun, such as, John is my friend. (符号之间隔开）--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 05:10, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The above seven sentences are understandable in human language. No matter what language you speak in communicating with others, the people you talk with can understand your meaning as long as you use simple sentences(Guo Dingju 2013, 32). Nida believes that experienced translators often break down complex sentences into simple sentences when translating the origianl text(Nida 1946, 56). The translator often needs to make proper adjustments and rebuild the sentence structure in the target text. Many examples in Yang Bi’s translation of Vanity Fair are discovered to simplify the sentences. From her translation, we also find out that functional equivalence is achieved at the syntactical level in Yang Bi’s translation. &lt;br /&gt;
&lt;br /&gt;
The above seven sentences are understandable in human language. No matter what language you speak in communicating with others, the people you talk with can understand your meaning as long as you use simple sentences(Guo Dingju 2013, 32). Nida believes that experienced translators often break down complex sentences into simple sentences when translating the origianl text(Nida 1946, 56). The translator often needs to make proper adjustments and rebuild the sentence structure in the target text. Many examples in Yang Bi’s translation of ''Vanity Fair'' are discovered to simplify the sentences. From her translation, we also find out that functional equivalence is achieved at the syntactical level in Yang Bi’s translation. --[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Example 2:&lt;br /&gt;
&lt;br /&gt;
ST2:His first marriage with the daughter of the noble Binkie had been made under the auspices of his parents; and as he often told Lady Crawley in her lifetime she was such a confounded quarrelsome high-bred jade that when she died he was hanged if he would ever take another of her sort, at her ladyship’s demise he kept his promise, and selected for a second wife Miss Rose Dawson, daughter of Mr.Johm Thomas Dawson, ironmonger, of Mudbury. (Thackeray2016,75)                                                                                 &lt;br /&gt;
&lt;br /&gt;
TT2:他第一次结婚的时候，奉父母之命娶了一位贵族小姐，是平葛家里的女儿。克劳来夫人活着的时候，他就常常当面说她是个讨人嫌的婆子，礼数又足，嘴巴子又碎；并且说等她死了之后，死也不愿意再娶这么一个老婆了。他说到做到：妻子去世以后，他就挑了墨特白菜铁器商人约翰·汤姆士·道生的女儿露丝·道生做填房。&lt;br /&gt;
（Yang Bi 2013,76)           （符合和文字需要隔开）  --[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)                  &lt;br /&gt;
                                                   &lt;br /&gt;
In ST2, there is a long and complex sentence and the word quantity of this sentence is eighty. According to Nida’s theory, this long sentence can be divided into several kernel sentences(Nida 1946,76). Yang Bi carefully simplified this long sentence into several short sentences.&lt;br /&gt;
&lt;br /&gt;
(1)他第一次结婚的时候，奉父母之命娶了一位贵族小姐，是葛平家里的女儿。&lt;br /&gt;
&lt;br /&gt;
His first marriage with the daughter of the noble had been undre the auspices of his parents.&lt;br /&gt;
&lt;br /&gt;
(2)他经常跟克莱劳夫人说一些事。&lt;br /&gt;
&lt;br /&gt;
He often told Lady Crawley in her lifetime.&lt;br /&gt;
&lt;br /&gt;
(3)她是个讨人嫌的婆子，礼数又足，嘴巴子又卖力。&lt;br /&gt;
&lt;br /&gt;
She was such a confounded quarrelsome high-bred jade. &lt;br /&gt;
&lt;br /&gt;
(4)她死后，他许下承诺。&lt;br /&gt;
&lt;br /&gt;
He was hanged after her death.&lt;br /&gt;
&lt;br /&gt;
(5）他不会再娶这么一个老婆了。&lt;br /&gt;
&lt;br /&gt;
He would never take another of her sort.&lt;br /&gt;
&lt;br /&gt;
(6)妻子去世后，他遵守了自己的承诺。&lt;br /&gt;
&lt;br /&gt;
At her ladyship’s demise he kept his promise.&lt;br /&gt;
&lt;br /&gt;
(7)他挑了墨特白菜铁器商人约翰·汤姆士·道生的女儿露丝·道生做填房。&lt;br /&gt;
&lt;br /&gt;
He selected for a second wife Miss Rose Dawson, daughter of Mr. John Thomas Dawson, ironmonger, of Mudbury.（格式不统一，需要隔开）--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In this example, the sentence structure is transformed from a long complex sentence into seven short simple sentences. Although the sentence structure is different, the meaning of the original is expressed completely in its translation and the target language readers can have a good understanding of the original meaning.&lt;br /&gt;
&lt;br /&gt;
====An Analysis on Yan Fu’s Faithfulness, Expressiveness and Elegance from Translation of ''Vanity Fair''====&lt;br /&gt;
&lt;br /&gt;
The translation of Yang Bi’s ''Vanity Fair'' is a good example of combination of Yan Fu’s faithfulness, expressiveness, and elegence(Guo Dingju 2013, 23). We will analyze Yang Bi’s translation of ''Vanity Fair'' from lrxical and sentence level.--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====At Lexical level=====&lt;br /&gt;
&lt;br /&gt;
Literary words demands that the translator has good comand of comprehensive and expressive abilities. Although many words are equivalence in English-Chinese dictionary, yet it is not easy to achieve faithfulness, expressiveness and elegance with mere literal meaning equivalence(Guo Dingju 2013, 25). Thackeray is very particular about the words, so it is not easy for the translator to express the original meaning. But Yang Bi grasps the original meaning and does quite well in his translation, which makes the translation vivid and interesting. Let’s look at how to achieve faithfulness, expressive and elegance in her translation.&lt;br /&gt;
&lt;br /&gt;
Literary words demands that the translator has good comand of comprehensive and expressive abilities. Although many words are equivalence in English-Chinese dictionary, yet it is not easy to achieve faithfulness, expressiveness and elegance with mere literal meaning equivalence(Guo Dingju 2013, 25). Thackeray is very particular about the words, so it is not easy for the translator to express the original meaning. But Yang Bi grasps the original meaning and does quite well in his translation, which makes the translation vivid and interesting. Let’s look at how to achieve faithfulness, expressive and elegance in her translation.&lt;br /&gt;
--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
Example 3:&lt;br /&gt;
&lt;br /&gt;
ST3: ...for what can be prettier than an image of Love on his knees before Beauty?(Thackeray 2006, 138)&lt;br /&gt;
&lt;br /&gt;
TT3:痴情公子向美貌佳人跪下求婚，还不是一幅最赏心悦目的画吗？(杨必 2013, 47)同上--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
  &lt;br /&gt;
In ST3, there is a scene of Baron proposing marriage to Rebecca. Thackeray uses the abstract words “an image of Love” and “Beauty” to refer to Baron and Rebecca. What’s more, the original text contains a ridiculous tone, and readers can feel humorous from Thackeray’s words. Only when the translator translates the style and spirit of the original faithfully can faithfulness, expressiveness and elegance be achieved(Zhang Yanmei 2019, 19).&lt;br /&gt;
&lt;br /&gt;
If the words “prettier”, “an image of Love” and “Beauty” are translated into “更好看”“爱情形象”“美人” respectively, the style and charm of the original are lost and faithfulness, expressiveness and elegance are not achieved in the translation. In Yang Bi’s translaton ,she achieves faithfulness, expressiveness and elegence by her good mastering of language. In TT3, “痴情男子”“美貌佳人”and “赏心悦目” reproduce the further meaning of the original text, which achieves the standard of Yan Fu’s faithfulness. What’s more, expressiveness is also achieved in her translation because the translation is smooth. Meanwhile, these groups of words are elegant,  which convey the style and charm of the original text and conform to the characteristcs of literary works. Thus, elegance is also achieved in Yang Bi’s translation(Zhang Yanmei 2019, 19).&lt;br /&gt;
&lt;br /&gt;
If the words “prettier”, “an image of Love” and “Beauty” are translated into “更好看”“爱情形象”“美人” respectively, the style and charm of the original are lost and faithfulness, expressiveness and elegance are not achieved in the translation. In Yang Bi’s translaton ,she achieves faithfulness, expressiveness and elegence by her good mastering of language. In TT3, “痴情男子”“美貌佳人”and “赏心悦目” reproduce the further meaning of the original text, which achieves the standard of Yan Fu’s faithfulness. What’s more, expressiveness is also achieved in her translation because the translation is smooth. Meanwhile, these groups of words are elegant,  which convey the style and charm of the original text and conform to the characteristcs of literary works. Thus, elegance is also achieved in Yang Bi’s translation(Zhang Yanmei 2019, 19).--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
=====At Sentence Level===== &lt;br /&gt;
&lt;br /&gt;
English and Chinese are different in many aspects. For example, English sentences are tree-structure and there are many long complex sentences in English, while Chinese sentences are bamboo-structure and they are usually short. English sentences emphasize hypotaxis, while Chinese sentences stress parataxis(Guo Dingju 2013,40). Thus, it is impracticable to translate English into Chinese without changing sentence structures and it is difficult for the translator to achieve Yan Fu’s standard of faithfulness, expressiveness and elegance. There are many long sentences in ''Vanity Fair'', so it is a challenging work for Yang Bi to translate them into Chinese. However, by researching Yang Bi’s translation, we will find out her good performance of faithfulness, expressiveness and elegance. &lt;br /&gt;
&lt;br /&gt;
Example 4: &lt;br /&gt;
&lt;br /&gt;
ST4:The amiable behavior of Mr.Crawley, and Lady Jane’s kind reception of her, highly flattered Miss Briggs, who was enabled to speak a good word for the latter, after the cards of the Southdown family had been presented to Miss Crawley.(Thackeray 2006, 74)&lt;br /&gt;
&lt;br /&gt;
TT4:布立葛丝小姐看看克劳莱先生的态度那么客气，吉恩小姐又待她热情，觉得受宠若惊，等到沙吴赛家里的名片送到克劳莱小姐面前，她就找机会给吉恩小姐说了些好话。(Yang Bi 1997, 6)&lt;br /&gt;
同上，格式注意修改--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In the original sentence, the abstract words “behavior” and “reception” are the subject of the sentence, which shows the static feature of English. If translate it into “克劳莱先生的客气态度和吉恩小姐的热情接待使布立葛丝小姐受宠若惊……” without changing sentence structure, we will find that it doesn’t conform to the expression habits of Chinese. Although it seems to be faithful to the original form and meaning, it is stiff. On the contrary, Yang Bi changes its sentence structure and uses the object of the original as the subject in target language. With this adjustment, Yang Bi changes static language into dynamic one and faithfully reproduces the meaning of the original into target language. What’s more, her translation is smooth and full of beauty of literary works. In a word, the translation of this sentence conform to the standard of faithfulness, expressiveness and elegance.&lt;br /&gt;
&lt;br /&gt;
In the original sentence, the abstract words “behavior” and “reception” are the subject of the sentence, which shows the static feature of English. If translate it into “克劳莱先生的客气态度和吉恩小姐的热情接待使布立葛丝小姐受宠若惊……” without changing sentence structure, we will find that it doesn’t conform to the expression habits of Chinese. Although it seems to be faithful to the original form and meaning, it is stiff. On the contrary, Yang Bi changes its sentence structure and uses the object of the original as the subject in target language. With this adjustment, Yang Bi changes static language into dynamic one and faithfully reproduces the meaning of the original into target language. What’s more, her translation is smooth and full of beauty of literary works. In a word, the translation of this sentence conform to the standard of faithfulness, expressiveness and elegance.--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====A Comparative Study on Translation Theory of Nida and Yan Fu====&lt;br /&gt;
&lt;br /&gt;
=====The Similarities of Them=====--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)（ Similarities）&lt;br /&gt;
&lt;br /&gt;
Nida’s functional equivalence and Yan Fu’s faithfulness, expressiveness and elegance are very popular in the translation field, which have been used as golden rules in the process of translating(Zhang Yimei 2020, 180). In fact, there are many similarities between them. This paper will research two main similarities of them.&lt;br /&gt;
&lt;br /&gt;
One similarity of them is that they both pay attention to readers’ response. In Nida’s opinion, one of important ways of evaluating translation works is the target text reader’s response to the information conveyed by the original author. Thus, when evaluating a translation work we should pay attention to target language readers. Meanwhile, we should compare the reaction of original readers with the reaction of target readers to see if they are consistent(Nida&amp;amp;Taber 1969, 22).&lt;br /&gt;
&lt;br /&gt;
Yan Fu also attaches great importance to readers.The purpose of his translation is to enlighten the ruling class, who are more proficient in classical Chinese. So Yan Fu advocates using the words and grammar of Han Dynasty(Guo Dingju 2013, 43). Therefore, Nida and Yan Fu both pay attention to readers.&lt;br /&gt;
&lt;br /&gt;
The other similarity is that they both emphasize on conveying information. Nida believes that translation is communication. Translation works are useless if they cannot play the role of communicating(Zhu Haotong 2006, 64). Therefore, the relationship between the target language recipient and the translation information should be the same as the relationship between the original language recipient and the original information(Nida 1969,30). But sometimes it is difficult to completely convey information in the original text into the target text. In this case, the translator must change the form of the target language to some extent.&lt;br /&gt;
&lt;br /&gt;
Yan Fu also stresses on conveying the original information. He points out that words and phrases can be reversed, added and deleted freely(Guo Dingju 2013,44). We need not care too much about the order of phrases without losing the original meaning.&lt;br /&gt;
&lt;br /&gt;
By comparing the similarities of Nida’s  and Yan Fu’s translation theories, we can find out that they both pay attention to readers and emphasize on conveying information of the original text.--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====The Differences of Them=====（Differences）--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Although there are many similarities of them, they have several differences because of different cultural background, personal consciousness and other factors. Firstly, functional equivalence is more logic and scientific than faithfulness, expressiveness and elegance. The former is closely related to multiple disciplines, and it is more systematic, while the latter is merely based on literature and aesthetics(Zhang Yimei 2020, 180). Secondly, Nida gives detailed explanation of functional equivalence,which is clear and accurate, while the explanation of faithfulness, expressiveness and elegance given by Yan Fu is somewhat ambiguous(Zhang Yimei 2020, 181). There are a lot of arguments on the explanation of “elegance”. What’s more, the concrete explanation of “faithfulness” is not clear. Whether the target text should only be “faithful” to the content of the original text or the content and style of the original is not explicit to translators. Thirdly, in guiding sense, Nida’s functional equivalence mentions four aspects, that is, lexical equivalence, syntactical equivalence, textual equivalence and stylistic equivalence, and he gives six principles on how to achieve functional equivalence(Nida 1964, 67). However, Yan Fu doesn’t mention how to achieve faithfulness, expressiveness and elegance, so translators can only use them as translation standard. &lt;br /&gt;
&lt;br /&gt;
Although there are many similarities between these two thoeries, there are still some differences because of the different cultural background, personal consciousness and other factors. Firstly, functional equivalence is more logic and scientific than faithfulness, expressiveness and elegance. The former is closely related to multiple disciplines, and it is more systematic, while the latter is merely based on literature and aesthetics(Zhang Yimei 2020, 180). Secondly, Nida gives detailed explanation of functional equivalence,which is clear and accurate, while the explanation of faithfulness, expressiveness and elegance given by Yan Fu is somewhat ambiguous(Zhang Yimei 2020, 181). There are a lot of arguments on the explanation of “elegance”. What’s more, the concrete explanation of “faithfulness” is not clear. Whether the target text should only be “faithful” to the content of the original text or the content and style of the original is not explicit to translators. Thirdly, in guiding sense, Nida’s functional equivalence mentions four aspects, that is, lexical equivalence, syntactical equivalence, textual equivalence and stylistic equivalence, and he gives six principles on how to achieve functional equivalence(Nida 1964, 67). However, Yan Fu doesn’t mention how to achieve faithfulness, expressiveness and elegance, so translators can only use them as the translation standard. --[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
With the further communication between Western and Chinese culture, it is vital to study literature as it is a bridge to connect different cultures and a good medium to know the colorful world. ''Vanity Fair'' is a literary work that gains a great popularity in the nineteenth century because it satirizes the hypocrisy of the upper class(Guo Dingju 2013, 22). However, it is difficult to translate it from English into Chinese because of differences of these two languages. By a coincidence, Nida’s functional equivalence and Yan Fu’s faithfulness, expressiveness and elegance can be used as a guidance in the process of translating. &lt;br /&gt;
&lt;br /&gt;
With the further communication between Western and Chinese culture, it is vital to study literature as it is a bridge to connect different cultures and a good medium to know the colorful world. ''Vanity Fair'' is a literary work that gains a great popularity in the nineteenth century because it satirizes the hypocrisy of the upper class(Guo Dingju 2013, 22). However, it is difficult to translate it from English into Chinese because of the differences between these two languages. By a coincidence, Nida’s functional equivalence and Yan Fu’s faithfulness, expressiveness and elegance can be used as a guidance in the process of translation. --[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
From comparison above, we know that there are some similarities and differences between them. I believe that these two translation theories play an important role in translating and they can guide us better understand different cultures. At the end of this paper, I will discuss the implements and limitations of this study.&lt;br /&gt;
&lt;br /&gt;
From the comparison above, it is known that there are some similarities and differences between these two thoeries. It is believed that these two translation theories both play an important role in translation, guiding us to better understand different cultures. --[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Implements====（可以删除）--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Based on analysis above, we can see that Nida’s functional equivalence and Yan Fu’s faithfulness, expressiveness and elegance are conducive to our translating works and it is feasible to apply them into translation practice. By comparing Nida’s and Yan Fu’s translation theories, we know that there are many similarities and differences between them and we can find out that Nida’s functional equivalence is systematic and scientific, while the explanation of Yan Fu’s faithfulness, expressiveness and elegance is not very clear, and the specific ways to achieve faithfulness, expressiveness and elegance are not given(Zhang Yimei 2020, 181). &lt;br /&gt;
&lt;br /&gt;
What’s more, from the point of modern translation theories, both Nida’s and Yan Fu’s translation theories are very limited. Their theories are suitable in some fields, while in other fields they are not very proper(Guo Ding 2013, 48). All in all, we should learn from other’s strong points to make up one’s deficiencies to make our translation better and apply them into our translation practice.&lt;br /&gt;
&lt;br /&gt;
====Limitations====（可以删除）--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Translation of literary works is a very difficult and demanding thing, which requires a good command of both English and Chinese languages, and an excellent understanding of two cultures. Although the author have spared efforts to do the study, there still exist some limitations. Firstly, the examples of Vanity Fair used in the analysis is very limited, so its generalizability is far from adequate. Secondly, this study is restricted because it only takes one translation version of ''Vanity Fair'' as a case study instead of a comparative study between different translation versions. &lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
Nida, Eugene Albert奈达.(1964).''Toward a Science of Translating'' 《翻译的科学探索》. Leiden: Brill Archive博睿学术出版社.&lt;br /&gt;
&lt;br /&gt;
Nida, Eugene Albert 尤金·阿尔伯特·奈达. (1964). ''Toward a Science of Translating'' 《翻译的科学探索》. Leiden: Brill Archive 博睿学术出版社.--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Nida, Eugene Albert奈达, and Charles Russell Taber 泰伯, eds 著.(1969). ''The Theory and Practice of Translation''《翻译理论与实践》. Leiden: Brill Archive博睿学术出版社.&lt;br /&gt;
&lt;br /&gt;
Nida, Eugene Albert奈达, and Jan de Waard.(1986) ''From One Language to Another''《从一种语言到另一种语言》. Nashville: Thomas Nelson托马斯·纳尔逊出版社.&lt;br /&gt;
&lt;br /&gt;
Nida, Eugene Albert奈达.(1993). ''Language, Culture and Translating''《语言、文化与翻译》.Shanghai:Shanghai Foreign Languages Education Press上海外语教育出版社.&lt;br /&gt;
&lt;br /&gt;
Thackeray,William萨克雷.（2006）. ''Vanity Fair''《名利场》.Beijing: Foreign Language Teaching and Research Press外语教学与研究出版社.&lt;br /&gt;
&lt;br /&gt;
Chen Minjie陈岷婕.(2013).浅谈严复的“信达雅”与奈达的“功能对等”[On Yan Fu’s “Faithfulness, Expressiveness and Elegance” and Nida’s “functional Equivalence”].科教文汇The Science Education Article Collects(236)94-97.&lt;br /&gt;
&lt;br /&gt;
Guo Dingju郭丁菊.(2013).功能对等理论与信达雅翻译理论的比较研究[A Comparative Study on Functional Equivalence and Faithfulness Expressiveand Elegance from the Translation of Vanity Fair].Harbin:Northeast Forestry University东北农业大学.&lt;br /&gt;
&lt;br /&gt;
Li Jianzhong李建中.(2009)中国文学批评史[History of Chinese Literary Criticism].Beijing:Peking University Press北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Tan Kai谭凯.(2011)严复“信、达、雅”和奈达“功能对等”理论的比较研究[A Comparative Study on Yan Fu’s “Faithfulness Expressive and Elegance” and Nida’s “Functional Equivalence].青年作家Young Writers(1)43-44.&lt;br /&gt;
&lt;br /&gt;
Wang Yunxi王运熙,Gu Yisheng顾易生.(2007).中国文学批评史新编[A New History of Chinese Literary Criticism].Shanghai:Shanghai Classics Publishing House上海古籍出版社.&lt;br /&gt;
&lt;br /&gt;
Yan Fu严复(2009).《天演论》译例言[Preface to Evolution and Ethics].Beijing:The Commercial Press商务印书馆.&lt;br /&gt;
&lt;br /&gt;
Yang Bi杨必.(2013)《名利场》[Vanity Fair].Beijing:People’s Literature Publishing House人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
Zhang Yanmei张妍梅.(2019).功能对等理论视角下《名利场》的翻译[A Study on The Translation of Vanity Fair from the Perspective of Functional Equivalence Theory].Lanzhou:Lanzhou Jiaotong University兰州交通大学.&lt;br /&gt;
&lt;br /&gt;
Zhang Xi张曦.(2014).翻译硕士备考指南[A Guide Book to MTI].Shanghai:Shanghai Jiao Tong University Press上海交通大学出版社.&lt;br /&gt;
&lt;br /&gt;
Zhang Yimei张忆美.(2020).对比“信达雅”与功能对等[A Comparison on :Faithfulness Expressiveness and Elegance].China Academic Journal Electronic Publishing House中国学术期刊电子出版社(2)180-181.&lt;br /&gt;
&lt;br /&gt;
Zhu Haotong 朱浩彤.(2006).奈达“功能对等”理论基础的再思考[Some Thoughts on the Theoretical Bases of Nida’s Functional Equivalence]. Journal of Fujiann Medical University福建医科大学学报(3)62-65.&lt;br /&gt;
&lt;br /&gt;
（注意格式问题，需要修改）--[[User:Chen Yongxiang|Chen Yongxiang]] ([[User talk:Chen Yongxiang|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==English Translation of 2019 ''Government Work Report'' from the Perspective of Eco-translatology	义子楚	Yi Zichu==&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
===Abstract=== In recent years, with the deepening of the reform and opening up, the ''Government Work Report'' has become China's foreign political communication hub conducive to a better understanding by the international community of the work of the Chinese government. Therefore, how to effectively write the corresponding English version and how to fully convey the message of the government's work is one of the main problems for translators. Eco-translatology is an ecological paradigm and research field which defines that translation is adaptation and selection and highlights multi-dimension transformation. This thesis analyzes the English translation of the ''2019 Government Work Report'' from three perspectives: linguistic, cultural and communicative dimensions. It is shown that eco-translatology help improve the quality of the English translation of ''2019 Government Work Report'' . &lt;br /&gt;
&lt;br /&gt;
In recent years, with the deepening of the reform and opening up, the Government Work Report has become China's foreign political communication hub conducive to a better understanding by the international community of the work of the Chinese government. Therefore, how to effectively write the corresponding English version and how to fully convey the message of the government's work is one of the main problems for translators. Eco-translatology is an ecological paradigm and research field which defines that translation is adaptation and selection and highlights multi-dimension transformation. This thesis analyzes the English translation of the 2019 Government Work Report from three perspectives: linguistic, cultural and communicative dimensions. It is shown that eco-translatology help improve the quality of the English translation of 2019 Government Work Report .--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Key words=== eco-translatology; 2019 Government Work Report; multi-dimension transformation&lt;br /&gt;
&lt;br /&gt;
===摘要===近年来，随着改革开放的不断深入，《政府工作报告》已变成中国对外政治交流的枢纽，有利于加深国际社会对中国政府工作的了解。因此，如何有效地编写《中国政府工作报告》对应的英文版本，从而全面清晰地解释政府工作的内容是政府对外翻译的主要问题之一。生态翻译理论从生态学视角对翻译进行综观的整体性研究，是一个‘翻译即适应与选择’的生态范式和研究领域。本文主要从生态翻译学的多维翻译理论着手，通过语言维、文化维和交际维三个角度对《2019政府工作报告》的英译版本进行分析。分析显示生态翻译理论较好地解决了政府工作报告中翻译难题，提高了英文翻译的质量。&lt;br /&gt;
&lt;br /&gt;
近年来，随着改革开放的不断深入，《政府工作报告》已变成中国对外政治交流的枢纽，有利于加深国际社会对中国政府工作的了解。因此，如何有效地编写《中国政府工作报告》对应的英文版本，从而全面清晰地解释政府工作的内容是政府对外翻译的主要问题之一。生态翻译理论从生态学视角对翻译进行综观的整体性研究，是一个‘翻译即适应与选择’的生态范式和研究领域。本文主要从生态翻译学的多维翻译理论着手，通过语言维、文化维和交际维三个角度对《2019政府工作报告》的英译版本进行分析。分析显示生态翻译理论较好地解决了政府工作报告中翻译难题，提高了英文翻译的质量。 --[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===关键词===生态翻译学，《政府工作报告》，多维转换理论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
The ''Government Work Report'' of the state council is a review of the work within a year, which the ''National People's Congress'' on the prime minister of state court reports to the ''National People's Congress and the Chinese People's Political Consultative Conference'', including the task of deployment, and the transmission of the priority tasks. It reflects the national policy, culture, as an important text of national conditions. Over the past four decades and since reform and opening up, China's overall political, economic, cultural and military strength has grown steadily, and so has its voice in the world. On the one hand, China is recognized and supported by the international community in economic, political and cultural fields. On the other hand, countries hope to have a deeper understanding of China, strengthen ties with China and realize common development. Due to this, the translation of external publicity is particularly important. Let China know more about the world and let the world know more about China.（Cheng Zhenqiu，2003）&lt;br /&gt;
&lt;br /&gt;
The Government Work Report of the state council is a review of the work within a year, which the National People's Congress on the prime minister of state court reports to the National People's Congress and the Chinese People's Political Consultative Conference, including the task of deployment, and the transmission of the priority tasks. Over the past four decades and since reform and opening up, China's overall political, economic, cultural and military strength has grown steadily, and so has its voice in the world. On the one hand, China is recognized and supported by the international community in economic, political and cultural fields. On the other hand, countries hope to have a deeper understanding of China, strengthen ties with China and realize common development. Due to this, the translation of external publicity is particularly important. Let China know more about the world and let the world know more about China.Cheng Zhenqiu，2003）--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
As the latest work report of the year, the 2019 Government Work Report is not only a comprehensive summary of the work of the government in 2018, but also a plan for the work of the government in 2019. It covers the latest political, economic, cultural and diplomatic developments in China. Eco-translatology theory, which originated in China, provides a new and unique perspective for translation studies and has made great progress in the past two decades. Through the interpretation of the core concepts of eco-translatology, this paper interprets the report language from the perspectives of vocabulary and syntax, and proposes corresponding translation strategies based on language dimension, cultural dimension and communicative dimension, so as to provide reference for the translation of external publicity materials. In order to understand the Government Work Report accurately, we must be combined with the society and culture of China. （Cheng Zhenqiu，2003）&lt;br /&gt;
&lt;br /&gt;
As the latest work report of the year, the 2019 Government Work Report is not only a comprehensive summary of the work of the government in 2018, but also a plan for the work of the government in 2019. It covers the latest political, economic, cultural and diplomatic developments in China. Eco-translatology theory, which originated in China, provides a new and unique perspective for translation studies and has made great progress in the past two decades. Through the interpretation of the core concepts of eco-translatology, the essay interprets the report language from the perspectives of vocabulary and syntax, and proposes translation strategies based on language dimension, cultural dimension and communicative dimension, so as to provide reference for the translation of external publicity materials. In order to understand the Government Work Report accurately, we must be combined with the society and culture of China. （Cheng Zhenqiu，2003）--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
in order to proves that eco-translation is conductive and practical in the process of translating the Government Work Report and summarizes several useful strategies in translating political texts. Moreover, this thesis analyzes the features of Government Work Report, which provides a clear mind for translators in selecting the proper strategies in translation process of the Government Work Report. This thesis includes three chapters. The first part introduces the research background of the study and the significance of the study, and also illustrates the previous research on the translation of Government Work Report at home and abroad. Chapter two surrounds on the theoretical framework of eco-translatology including adaptation and selection principle and multi-dimensional translation principle. Chapter three, as one of the main chapter of the thesis, analyzes the translation of the 2019 Government Work Report from the perspective of eco-translatology.（Cheng Zhenqiu，2003）&lt;br /&gt;
&lt;br /&gt;
In order to proves that eco-translation is conductive and practical in the process of translating the Government Work Report and summarizes several useful strategies in translating political texts. Moreover, this thesis analyzes the features of Government Work Report, which provides a clear mind for translators in selecting the proper strategies in translation process of the Government Work Report. The essay includes three chapters. The first part introduces the research background of the study and the significance of the study, and also illustrates the previous research on the translation of Government Work Report at home and abroad. Chapter two surrounds on the theoretical framework of eco-translatology including adaptation and selection principle and multi-dimensional translation principle. Chapter three, as one of the main chapter of the thesis, analyzes the translation of the 2019 Government Work Report from the perspective of eco-translatology.（Cheng Zhenqiu，2003）--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
 &lt;br /&gt;
===1.Introduction of Government Work Report===&lt;br /&gt;
&lt;br /&gt;
''Government Work Report'' has the features of com prehension and objection, it using the data and truth to telling the achievements of all aspects and obey the practical and realistic rules to implementing the plan. Government Work Report emphasizes on the key point of works which has plain and innovative writing style. As a typical political text, ''Government Work Report'' manifests distinctive features. First, we need to understand the characteristics of the words, phrases, and sentences in the report so that we can translate them naturally and logically.(Zhou Ji,2006)&lt;br /&gt;
&lt;br /&gt;
Government Work Report has the features of com prehension and objection, using the data to tell the achievements of all aspects and obey the practical and realistic rules to implementing the plan. Government Work Report emphasizes on the key point of works which has plain and innovative writing style. As a typical political text, Government Work Report manifests distinctive features. First, we need to understand the characteristics of the words, phrases, and sentences in the report so that we can translate them naturally and logically.(Zhou Ji,2006)--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====1.1 Lexical Level ====&lt;br /&gt;
For ''Government Work Report'' has its own features at m any levels, it often uses the formal and concise words, terminology and plain words at lexical level. And the new, popular words and words with Chinese characteristics are also employed. Therefore, it is very necessary to pay attention to the features at lexical level when analyzing the Government Work Report.(Zhou Ji,2006)&lt;br /&gt;
&lt;br /&gt;
For Government Work Report has its own features at m any levels, it often uses the formal and concise words, terminology and plain words at lexical level. And the new, popular words and words with Chinese characteristics are also employed. Therefore, it is very necessary to pay attention to the features at lexical level when analyzing the Government Work Report. (Zhou Ji,2006)--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====1.1.1Formal and Concise Words=====&lt;br /&gt;
The expressions like “认真贯彻”(fully implement), “坚定不移纠正”(take stern action against)are quite formal and not common in colloquial conversation. Some expressions like “砥砺奋进”(forged ahead), “攻坚克难”(overcame difficulties)  are quite condensed so that the simplest word can explain more meanings. The Chinese four-word structure characteristic can fully satisfy the need of concision, therefore, there are many this kind of structure occurred in the Government Work Report. (Zhou Ji,2006)&lt;br /&gt;
&lt;br /&gt;
The expressions like “认真贯彻”(fully implement), “坚定不移纠正”(take stern action against)are quite formal and not common in colloquial conversation. Some expressions like “砥砺奋进”(forged ahead), “攻坚克难”(overcame difficulties) are quite condensed so that the simplest word can explain more meanings. The Chinese four-word structure characteristic can fully satisfy the need of concision, therefore, there are many kinds of structure occurred in the Government Work Report. (Zhou Ji,2006)--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====1.1.2 Terms with Chinese Characteristics=====&lt;br /&gt;
As the ''Government Work Reports'' involve many professional fields like politics, economics, livelihood, medicine and technology. Therefore, terms in different fields are inevitable，such as “半拉子”工程 ( Make sure that projects financed by such debts are not stopped half way.); “河长制、湖长制”( river chiefs and lake chiefs ) ; “革命老区” ( old revolutionary base areas ); “民族地区”( areas with large ethnic minority populations ) ; “携号转网”( keep their numbers and switching carriers ); “厕所革命”( the Toilet Revolution ). These words are all unique terms for China ’s national conditions in recent years. If they are translated literally, it will inevitably lead to differences in the understanding of target language readers. In this case, translators must adapt to the ecological environment.(Zhou Ji,2006)&lt;br /&gt;
&lt;br /&gt;
As the Government Work Reports involve many professional fields like politics, economics, livelihood, medicine and technology. Therefore, terms in different fields are inevitable，such as “半拉子”工程 ( Make sure that projects financed by such debts are not stopped half way.); “河长制、湖长制”( river chiefs and lake chiefs ) ; “革命老区” ( old revolutionary base areas ); “民族地区”( areas with large ethnic minority populations ) ; “携号转网”( keep their numbers and switching carriers ); “厕所革命”( the Toilet Revolution ). These words are all unique terms for China ’s national conditions in recent years. If they are translated literally, it will inevitably lead to differences in the understanding of target language readers. In this case, translators must adapt to the ecological environment. (Zhou Ji,2006) (什么是elcological environment？上文应先简单介绍一下)--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====1.1.3 New and Popular Words=====&lt;br /&gt;
The new words here refer to the popular expressions of the year. They are widely known by people. The internet and other media are also frequently and widely used, such as “好差评”(government service evaluation system); “互联网+”(Internet Plus); “包干制”(the creation of ceilings in funding that enable the retention of unused funds)”僵尸企业”(zombie enterprises);”大病保险”(serious disease insurance ); “绿色发展”(green development). They are too popular on the Chinese social life to let even the government leaders use them and create new ones.(Zhou Ji,2006)&lt;br /&gt;
&lt;br /&gt;
The new words here refer to the popular expressions of the year. They are widely known by people. The internet and other media are also frequently and widely used, such as “好差评”(government service evaluation system); “互联网+”(Internet Plus); “包干制”(the creation of ceilings in funding that enable the retention of unused funds)”僵尸企业”(zombie enterprises);”大病保险”(serious disease insurance ); “绿色发展”(green development). They are too popular on the Chinese social life to let even the government leaders use them and create new ones. (Zhou Ji,2006)--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====1.2 Syntactic Level====&lt;br /&gt;
In Chinese, the grammatical subject is always absent in a sentence. In Government Work Report, there have lots of this kind of structure frequently. English is a metamorphic language which requires a large number of logical word clauses to build the integrity of language form and meaning. In English grammar, the subject is inevitable so that it can be a complete sentence. (Zhou Ji,2006)&lt;br /&gt;
Eg: “困难不容低估，信心不可动摇，干劲不能松懈。” (The difficulties we face must not be underestimated, our confidence must not be weakened, and the energy we bring to our work must not be allowed to wane.)&lt;br /&gt;
It is clear that there is no subject in these sentences. However, it adds “we face” and “we bring to work” as subjects to make foreign readers better understand. &lt;br /&gt;
&lt;br /&gt;
In Chinese, the grammatical subject is always absent in a sentence. In Government Work Report, there have lots of this kind of structure frequently. English is a metamorphic language which requires a large number of logical word clauses to build the integrity of language form and meaning. In English grammar, the subject is inevitable so that it can be a complete sentence. Eg: “困难不容低估，信心不可动摇，干劲不能松懈。” (The difficulties we face must not be underestimated, our confidence must not be weakened, and the energy we bring to our work must not be allowed to wane.) It is clear that there is no subject in these sentences. However, it adds “we face” and “we bring to work” as subjects to make foreign readers better understand. (Zhou Ji,2006) （GWR斜体）--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===='''1.3 Rhetorical Level '''====&lt;br /&gt;
In terms of the rhetorical devices in Government Work Report, repetition, parataxis, metaphor and personification are the figures of speech most frequently used.(Zhou Ji,2006)&lt;br /&gt;
&lt;br /&gt;
In terms of the rhetorical devices in Government Work Report, repetition, parataxis, metaphor and personification are the figures of speech most frequently adopted. (Zhou Ji,2006)--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====1.3.1 Repetition and Parataxis=====&lt;br /&gt;
Repetition and parataxis structure have the reinforcement effect which make the language of Government Work Report vivid and easy to be understood. Although in Chinese, repetition has both the emphasis and coherence effect, in the translation it is not just repeating one word but also keep the similar linguistic structure.&lt;br /&gt;
Eg: “进一步稳就业、稳金融、稳外贸、稳外资、稳投资、稳预期”(take further steps to ensure stable employment, a stable financial sector, stable foreign trade, stable foreign investment, stable domestic investment, and stable expectations) &lt;br /&gt;
“获得感、幸福感、安全感”(enable people to feel more satisfied, happy, and secure) &lt;br /&gt;
“增进稳增长、促改革、调结构、惠民生、防风”(sustain healthy economic development and maintain social stability) &lt;br /&gt;
&lt;br /&gt;
Metaphor and personification, which seem not fit the formal style of Government Work Report, are actually adopted for certain purpose. A metaphor as a figure of speech identifies something as being the same as some unrelated thing for rhetorical effect, thus highlighting the similarities between the two.&lt;br /&gt;
&lt;br /&gt;
Eg:“我国发展仍处于重要战略机遇期，拥有足够的韧性、巨大的潜力和不断迸发的创新活力” (China is still in an important period of strategic opportunity for development and has ample resilience, enormous potential, and great creativity to unleash. )&lt;br /&gt;
“在实际执行中，既要把好货币供给总闸门，不搞 “大水漫灌” (In implementation, we will ensure the valve on aggregate monetary supply is well controlled and refrain from using a deluge of stimulus policies)&lt;br /&gt;
“放水养鱼”(an accommodative effect)&lt;br /&gt;
 &lt;br /&gt;
Repetition and parataxis structure have reinforced that makes the language of Government Work Report vivid and easy to be understood. Although in Chinese, repetition has both the emphasis and coherence, in the translation it is not just repeating one word but also keep the similar linguistic structure. （GWR斜体）&lt;br /&gt;
Eg: “进一步稳就业、稳金融、稳外贸、稳外资、稳投资、稳预期”(take further steps to ensure stable employment, a stable financial sector, stable foreign trade, stable foreign investment, stable domestic investment, and stable expectations)  “获得感、幸福感、安全感”(enable people to feel more satisfied, happy, and secure) “增进稳增长、促改革、调结构、惠民生、防风”(sustain healthy economic development and maintain social stability) Metaphor and personification, which seem not fit the formal style of Government Work Report, are actually adopted for certain purpose. A metaphor as a figure of speech identifies something as being the same as some unrelated thing for rhetorical effect, thus highlighting the similarities between the two. Eg:“我国发展仍处于重要战略机遇期，拥有足够的韧性、巨大的潜力和不断迸发的创新活力” (China is still in an important period of strategic opportunity for development and has ample resilience, enormous potential, and great creativity to unleash. )“在实际执行中，既要把好货币供给总闸门，不搞 “大水漫灌” (In implementation, we will ensure the valve on aggregate monetary supply is well controlled and refrain from using a deluge of stimulus policies)“放水养鱼”(an accommodative effect)--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===2.A Brief Introduction to Eco-translatology===&lt;br /&gt;
  &lt;br /&gt;
Eco-translatology as a transdisciplinary approach to eco-translatology studies, it is a holistic study of translation using ecological rationality and an ecological perspective. It is considered an ecological paradigm of translation which is adaptation and selection. Translator-centered theory, adaptation and selection, and translation ecological environment are the three core concepts of the theory. The theory requires that the translator's subjective and active role be exerted, and continuous adaptation and choice be made in the translation process to meet the entire translation ecological environment, that is, the harmony between the translator and the original, target, and target language readers. Three-dimensional translation methods such as dimension and communicative dimension to get the original text with higher integration.&lt;br /&gt;
&lt;br /&gt;
Eco-translatology as a transdisciplinary approach to eco-translatology studies, is a holistic study of translation using ecological rationality and an ecological perspective. It is considered an ecological paradigm of translation which is adaptation and selection. Translator-centered theory, adaptation and selection, and translation ecological environment are the three core concepts of the theory. The theory requires that the translator's subjective and active role be exerted, and continuous adaptation and choice be made in the translation process to meet the entire translation ecological environment, that is, the harmony between the translator and the original, target, and target language readers. Three-dimensional translation methods such as dimension and communicative dimension to get the original text with higher integration.（Hu Gengshen，2001）--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.1 Evolution of Eco-translatology====&lt;br /&gt;
Eco-translation was firstly generated in the beginning of 21st century. Before it was initiated by scholars in China, there was no such notion in theory. In this sense, it could be seen as a new school which “was built from ground” (Haggas, 2011). Eco-translation looks into translation from a brand new perspective. Therefore, many new terms and concepts are adopted in the relative studies. Both of confusion and contribution present themselves in the foundation of eco-translation. To better understand the theory, we need to figure out the basis on which it is formed&lt;br /&gt;
&lt;br /&gt;
Eco-translation was firstly generated in the beginning of 21st century. Before it was initiated by scholars in China, there was no such notion in theory. In this sense, it could be seen as a new school which “was built from ground” (Haggas, 2011). Eco-translation looks translation as a brandnew perspective. Therefore, many new terms and concepts are adopted in the relative studies. To better understand the theory, we need to figure out the basis on which it is formed. （Hu Gengshen，2001）--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.2 Focuses of Eco-translatology====&lt;br /&gt;
=====2.2.1 Adaption and Selection=====&lt;br /&gt;
The relationship between “adaptation” and “selection” has rarely been discussed before the emergence of “translation adaptation and selection theory”, a basic research of eco-translatology, let alone a special topic, systematic description and explanation. According to the theory of adaptation and selection, translators should make both adaptation and selection. There are choices in adaptation, namely adaptive selection; There is adaptation, or selective adaptation. The specific characteristics of such selective adaptation and adaptive selection are as follows: first, “adaptation” -- translators' adaptation to the ecological environment of translation; The second is “selection” -- the translator carries out the selection of the target text with the “identity” of the translation ecological environment. Translation is described as an alternate cycle of adaptation and selection. The internal relations of this cycle are as follows: “the purpose of adaptation is survival and effectiveness, and the means of adaptation is optimization; and the method of choice is “tide weak stay strong”. The criterion of translation criticism is also expressed from the perspective of “adaptation/selection&amp;quot;. The best choice is adaptive; The best translation is the one with the highest degree of integration, adaptation and selection.(Hu Gengshen，2013）&lt;br /&gt;
&lt;br /&gt;
The relationship between “adaptation” and “selection” has rarely been discussed before the emergence of “translation adaptation and selection theory”, a basic research of eco-translatology, let alone a special topic, systematic description and explanation. According to the theory of adaptation and selection, translators should make both adaptation and selection. There are choices in adaptation, namely adaptive selection; There is adaptation, or selective adaptation. The specific characteristics of such selective adaptation and adaptive selection are as follows: first, “adaptation” -- translators' adaptation to the ecological environment of translation; The second is “selection” -- the translator carries out the selection of the target text with the “identity” of the translation ecological environment. Translation is described as an alternate cycle of adaptation and selection. The internal relations of this cycle are as follows: “the purpose of adaptation is survival and effectiveness, and the means of adaptation is optimization; and the method of choice is “tide weak stay strong”. The criterion of translation criticism is also expressed from the perspective of “adaptation/selection”. The best choice is adaptive; The best translation is the one with the highest degree of integration, adaptation and selection.(Hu Gengshen，2013）--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Multi-dimension Transformation=====&lt;br /&gt;
Language dimension adaptive selection conversion refers to the translator's emphasis on language level, including word use, language structure, language form and other aspects of translation. “Translators should have a deep understanding of the expression habits and methods of the original language, and choose language forms from different dimensions and perspectives, so as to adapt to the ecological environment of the original language” (Hu Gengshen,2013:57). Translators should avoid word-for-word translation for the formal level of language, and should further combine the target language with the imaginary language ecosystem. In this way, it is helpful to further realize the balance between the ecology of the source language and the ecology of the target language of translation, and provide the readers with a harmonious and thought-provoking translation.(Hu Gengshen，2013）&lt;br /&gt;
&lt;br /&gt;
Adaptive selection conversion refers to the translator's emphasis on language level, including word use, language structure, language form and other aspects of translation. “Translators should have a deep understanding of the expression habits and methods of the original language, and choose language forms from different dimensions and perspectives, so as to adapt to the ecological environment of the original language” (Hu Gengshen,2013:57). Translators should avoid literal translation for the formal level of language, and should further combine the target language with the imaginary language ecosystem. In this way, it is helpful to further realize the balance between the ecology of the source language and the ecology of the target language of translation, and provide the readers with a harmonious and thought-provoking translation. (Hu Gengshen，2013）--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Cultural dimension adaptive selection transformation is an important translation method for translators to improve the quality of translation and realize the multi-dimensional transformation from different levels. The expression of different languages symbolizes different cultures. Of course there are big differences between the original and the target language culture. In the process of translation, to avoid misunderstanding of the original readers fully, conversion of the translator should try to reproduce the original language cultural ecology system, fully implement the original language ecological balance of ecosystem, and the target language to reproduce the original culture, thought and emotion and so on various aspects of the elements, the correct translation methods dealing with the unique cultural connotation, rich in every country to achieve successful communication and exchanges. Translators should understand the value orientation of the original language and culture and focus on the transformation of cultural connotation to achieve the best translation.(Hu Gengshen，2013）&lt;br /&gt;
&lt;br /&gt;
Cultural dimension is an important translation method for translators to improve the quality of translation and realize the multi-dimensional transformation from different levels. The expression of different languages symbolizes different cultures. Of course there are big differences between the original and the target language culture. In the process of translation, to avoid misunderstanding of the original readers fully, conversion of the translator should try to reproduce the original language cultural ecology system, fully implement the original language ecological balance of ecosystem, and the target language to reproduce the original culture, thought and emotion and so as various aspects of the elements, the correct translation methods dealing with the unique cultural connotation, rich in every country to achieve successful communication and exchanges. Translators should understand the value orientation of the original language and culture and focus on the transformation of cultural connotation to achieve the best translation. (Hu Gengshen，2013）--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Adaptive selection of communicative dimension focuses on whether the communicative intention in the original text is successfully realized in translation. If the communicative intention of the original information is not realized, the information processed by the translation will have no meaning at all. Translators should pay attention to many aspects and levels, including the transformation of language information and cultural connotation, and at the same time, should pay attention to whether the communicative purpose is successfully achieved in the transformation. By all means, it is forbidden to translate the original text faithfully and ignore the deep connotation of the original text.(Hu Gengshen，2013）&lt;br /&gt;
&lt;br /&gt;
Adaptive selection of communicative dimension focuses on whether the communicative intention in the original text is successfully realized in translation. If the communicative intention of the original information is not realized, the information processed by the translation will have no meaning at all. Translators pay attention to many aspects and levels, including the transformation of language information and cultural connotation, and at the same time, should pay attention to whether the communicative purpose is successfully achieved in the transformation. By all means, it is forbidden to translate the original text faithfully and ignore the deep connotation of the original text.(Hu Gengshen，2013）--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In a word, the focus of the multi-dimensional transformation in ecological translation theory is to carry out adaptive selection and transformation from three aspects of language, culture and communication. Although the selection and transformation of translators is not limited to these three dimensions in the process of translation practice, multi-dimension transformation is the most important way in the translation process. In addition, the more dimensions the translator pays attention to in the process of translation, the stronger the degree of adaptation and selection of the translation, and the higher the quality of the translation will be.&lt;br /&gt;
&lt;br /&gt;
By all means, it is forbidden to translate the original text faithfully and ignore the deep connotation of the original text. In a word, the focus of the multi-dimensional transformation in ecological translation theory is to carry out adaptive selection and transformation from three aspects of language, culture and communication. In addition, the more dimensions the translator pays attention to in the process of translation, the stronger the degree of adaptation and selection of the translation, and the higher the quality of the translation will be. (Hu Gengshen，2013）--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===3.E-C Translation of 2019 Government Work Report from an Eco-translatology Perspective===&lt;br /&gt;
From the perspective of the eco-translatology theory, the multi-dimensional transformation which includes the linguistics dimensional transformation, culture dimensional transformation and communication dimensional can help translator understand and translate effectively. &lt;br /&gt;
&lt;br /&gt;
From the perspective of the eco-translatology theory, the multi-dimensional transformation which includes the linguistics dimensional transformation, culture dimensional transformation and communication dimensional can help translator understand and translate effectively.--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.1 Linguistic Dimension====&lt;br /&gt;
The transformation of linguistic dimension refers to the transformation of linguistic form and structure during the practice of translation so as to adapt to the ecological environment of the target language. English is a hypotaxis language, which focuses on the integrity of sentence structure while Chinese is a paratonic language, whose language form is simple, but often the deep meaning needs the reader to dig. Highly condensed Chinese expressions are often used in government reports(Tong Xiaohua,2006) &lt;br /&gt;
&lt;br /&gt;
The transformation of linguistic dimension refers to the transformation of linguistic form and structure during the practice of translation so as to adapt to the ecological environment of the target language. English is a hypotaxis language, which focuses on the integrity of sentence structure while Chinese is a paratonic language, whose language form is simple, but often the deep meaning needs the reader to dig. Highly condensed Chinese expressions are often used in government reports(Tong Xiaohua,2006) --[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Example 1 我们坚持不搞“大水漫灌”式强刺激(We were firm in choosing not to adopt a deluge of strong stimulus policies.) “大水灌溉” is an irrigation method commonly used in Chinese agricultural production which water is poured directly into the ground. Not only does it waste water, but it is also prone to secondary salinization under drought conditions. This term is used to refer to a simple and broad way of working in the process of economic reform. In the Chinese ecological environment, it is not difficult for Chinese readers to understand the meaning of metaphors and related words, so a cognitive model for English readers is needed. In order to adapt to the ecological environment, the translator did not translate the metaphor of “flooding”, but chose to translate the economic structural reform model it represents. This not only adapts to the impact of cognitive context on the English language ecology, but also reduces the difficulty in understanding English readers. (Tong Xiaohua,2006)&lt;br /&gt;
&lt;br /&gt;
Example 1 我们坚持不搞“大水漫灌”式强刺激(We were firm in choosing not to adopt a deluge of strong stimulus policies.) “大水灌溉” is an irrigation method commonly used in Chinese agricultural production which water is poured directly into the ground. Not only does it waste water, but it is also prone to secondary salinization under drought conditions. This term is used to refer to a simple and broad way of working in the process of economic reform. In the Chinese ecological environment, it is not difficult for Chinese readers to understand the meaning of metaphors and related words, so a cognitive model for English readers is needed. In order to adapt to the ecological environment, the translator did not translate the metaphor of “flooding”, but chose to translate the economic structural reform model it represents. This not only adapts to the impact of cognitive context on the English language ecology, but also reduces the difficulty in understanding English readers. (Tong Xiaohua,2006)--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Example 2 “增强人民群众获得感、幸福感、 安全感”(Enable people to feel more satisfied, happy and secure.) In the Government Work Report, “sense of gain, sense of happiness and sense of security” is people's expectation for a better life, and has become a familiar word in the original language. However, in the process of English translation, the translator does not repeat the word “sense”, but turns these three words into three adjectives, which are concise and clear(Tong Xiaohua,2006)&lt;br /&gt;
&lt;br /&gt;
Example 2 “增强人民群众获得感、幸福感、 安全感”(Enable people to feel more satisfied, happy and secure.) In the Government Work Report, “sense of gain, sense of happiness and sense of security” is people's expectation for a better life, and has become a familiar word in the original language. However, in the process of English translation, the translator does not repeat the word “sense”, but turns these three words into three adjectives, which are concise and clear(Tong Xiaohua,2006)--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Example 3 “绿色发展人人有责，贵在行动、 成在坚持”(Promoting green development is down to every last one of us; its success hinges on action and commitment.) The translator doesn’t translate “贵在行动、成在坚持” into”its value lies in action and its success hinges on commitment”word by word while take the way of integrating. It is a model that targets economic growth and social development as efficient, harmonious and sustainable. In today's world, green development has become an important trend. Many countries regard green development as an industry and also an important measure to promote economic restructuring, and it is also a highlight. Green development means safety, environmental protection and sustainable development. “Green” often appears on topics related to life, such as “Green Peace” and green food. In traditional Chinese culture, “green” represents wealth, honor or prosperity, which reflects people's hope for a better life. From a linguistic perspective, translators translate “green development” to “green,” which conveys the concept of healthy development in China. It can also be accepted by readers. (Tong Xiaohua,2006)&lt;br /&gt;
&lt;br /&gt;
Example 3 “绿色发展人人有责，贵在行动、 成在坚持”(Promoting green development is down to every last one of us; its success hinges on action and commitment.) The translator doesn’t translate “贵在行动、成在坚持” into”its value lies in action and its success hinges on commitment”word by word while take the way of integrating. It is a model that targets economic growth and social development as efficient, harmonious and sustainable. In today's world, green development has become an important trend. Many countries regard green development as an industry and also an important measure to promote economic restructuring, and it is also a highlight. Green development means safety, environmental protection and sustainable development. “Green” often appears on topics related to life, such as “Green Peace” and green food. In traditional Chinese culture, “green” represents wealth, honor or prosperity, which reflects people's hope for a better life. From a linguistic perspective, translators translate “green development” to “green,” which conveys the concept of healthy development in China. It can also be accepted by readers. (Tong Xiaohua,2006)--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.2 Cultural Dimension====&lt;br /&gt;
The transformation of cultural dimension means that the translator should pay attention to the transmission and interpretation of cultural connotation in the process of translation, taking into account the cultural differences of the source language. The Government Work Report is a summary of the work of the Chinese government in various fields in the past year. The purpose of the report is to let foreign audiences know the content of the report. In particular, the report covers a large number of vocabularies with Chinese characteristics and cultural form. (Tong Xiaohua,2014)&lt;br /&gt;
&lt;br /&gt;
The transformation of cultural dimension means that the translator should pay attention to the transmission and interpretation of cultural connotation in the process of translation, taking into account the cultural differences of the source language. The Government Work Report is a summary of the work of the Chinese government in various fields in the past year. The purpose of the report is to let foreign audiences know the content of the report. In particular, the report covers a large number of vocabularies with Chinese characteristics and cultural forms. (Tong Xiaohua,2014)--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Example 4”双随机，一公开”(Oversight conducted through the random selection of both inspectors and inspection targets and the prompt release of results was implemented nationwide.) It means, during the supervision process, the inspection objects are randomly selected, law enforcement inspectors are randomly selected, and the inspection results and investigation results are made public to the society in a timely manner. If the literal translation is only superficial, the readers of the target language will be confused. In order to solve this cultural difference, the translator added the complete connotation of each phrase to realize the intention of conveying cultural connotation. (Tong Xiaohua,2014)&lt;br /&gt;
&lt;br /&gt;
Example 4”双随机，一公开”(Oversight conducted through the random selection of both inspectors and inspection targets and the prompt release of results was implemented nationwide.) It means, during the supervision process, the inspection objects are randomly selected, law enforcement inspectors are randomly selected, and the inspection results and investigation results are made public into the society in a timely manner. If the literal translation is only superficial, the readers of the target language will be confused. In order to solve this cultural difference, the translator added the complete connotation of each phrase to realize the intention of conveying cultural connotation. (Tong Xiaohua,2014)--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Example 5 “思危方能居安”(Only alertness to danger will ensure safety.) In Chinese, it means”居安思危，思则有备，有备无患”, which means that even though you are in a peaceful environment, you are aware of the possibility of danger. To be mentally prepared for unexpected events. When translating, the translator takes full account of this difference in thinking and understands it as a literal translation after modern Chinese. (Tong Xiaohua,2014)&lt;br /&gt;
&lt;br /&gt;
Example 5 “思危方能居安”(Only alertness to danger will ensure safety.) In Chinese, it means”居安思危，思则有备，有备无患”, which means that even though you are in a peaceful environment, you are aware of the possibility of danger. To be mentally prepared for unexpected events. When translating, the translator takes full account of this difference in thinking and understands it as a literal translation after modern Chinese. (Tong Xiaohua,2014)--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Example 6 “是广大干部群众筚路蓝缕、千辛万苦干出来的” (...have been made by our officials and people through perseverance and hard work.) “筚路蓝缕” refers that people drive a simple car, wearing ragged clothes to split the mountains. The use of great hardships in the original text fully reflects the hard-won achievements and presents a very vivid image in front of people. However, for the target language readers, this cultural connotation is missing, therefore, the translator chooses to omit the specific image of “enduring hardships” and directly translate its persistence and diligence, which is more understood and accepted by the target language readers(Tong Xiaohua,2014)&lt;br /&gt;
&lt;br /&gt;
Example 6 “是广大干部群众筚路蓝缕、千辛万苦干出来的” (...have been made by our officials and people through perseverance and hard work.) “筚路蓝缕” refers that people drive a simple car, wearing ragged clothes to split the mountains. The use of great hardships in the original text fully reflects the hard-won achievements and presents a very vivid image in front of people. However, for the target language readers, this cultural connotation is missing, therefore, the translator chooses to omit the specific image of “enduring hardships” and directly translate its persistence and diligence, which is more understood and accepted by the target language readers(Tong Xiaohua,2014)--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.3 Communicative Dimension====&lt;br /&gt;
From the perspective of the essence of translation, the ultimate purpose of translation is to meet the needs of communication between people and achieve smooth communication. The communicative dimension mainly reflects the communication between different languages, with different factors such as the way of expression and the way of construction, etc. Chinese expression cannot find the corresponding words or sentences in English expression. Therefore, the theory of adaptive selection is particularly important in translation practice.(Tong Xiaohua,2014)&lt;br /&gt;
&lt;br /&gt;
From the perspective of the essence of translation, the ultimate purpose of translation is to meet the needs of communication between people and achieve smooth communication. The communicative dimension mainly reflects the communication between different languages, with different factors such as the way of expression and the way of construction, etc. Chinese expression cannot find the corresponding words or sentences in English expression. Therefore, the theory of adaptive selection is particularly important in translation practice. (Tong Xiaohua,2014)--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Example 7”大班额”问题 (“The problem of oversized classes”)&lt;br /&gt;
For western countries, due to different economic development levels and different education systems, the problem of “large class size” is relatively strange to western countries. Therefore, it is necessary to explain the concept of “large class size” in order to achieve the purpose of communication.&lt;br /&gt;
&lt;br /&gt;
Example 7”大班额”问题 (“The problem of oversized classes”) For western countries, due to different economic development levels and different education systems, the problem of “large class size” is relatively strange to western countries. Therefore, it is necessary to explain the concept of “large class size” in order to achieve the purpose of communication. --[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Example 8”继续推进保障性住房建设和城镇棚户区改造”(We will continue to build government subsidized housing and rebuild rundown urban areas.)&lt;br /&gt;
“保障性住房”is a fixed standard, price or rent housing provided by the government to families with low and middle-income housing difficulties. “Shantytown renovation” is a livelihood project launched by the Chinese government to renovate dilapidated old houses in cities and towns and improve housing conditions for poor families. These are the unique policies of the Chinese government to achieve the comprehensive implementation of poverty alleviation, translators need to adapt to the target language readers to understand the transformation.&lt;br /&gt;
&lt;br /&gt;
Example 8”继续推进保障性住房建设和城镇棚户区改造”(We will continue to build government subsidized housing and rebuild rundown urban areas.) “保障性住房”is a fixed standard, price or rent housing provided by the government to families with low and middle-income housing difficulties. “Shantytown renovation” is a livelihood project launched by the Chinese government to renovate dilapidated old houses in cities and towns and improve housing conditions for poor families. These are the unique policies of the Chinese government to achieve the comprehensive implementation of poverty alleviation, translators need to adapt to the target language readers to understand the transformation.--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Example 9 “加大”破、立、降”力度” (We strengthened work to cut ineffective supply, foster new growth drivers, and reduce costs in the real economy.)&lt;br /&gt;
In the sentence, there are only three simple and clear words—”破、立、降”，which is usually seen in the Chinese. It lacks the objects, as we have discussed before, English sentence must be complete. If it is literally translated, the foreign readers will be confused and different meanings will be produced. So due to the purpose of communication, the translator adds the specific objects to be better understood.  &lt;br /&gt;
In short, the emphasis of three-dimensional translation in eco-translatology theory is to carry out adaptive selection and transformation of translation from three aspects: language, culture, and communication. Although in the process of translation practice the translator is not limited to multi-dimensional transformation. In addition, the more dimensions the translator pays attention to in the process of translation, the stronger the degree of adaptation and selection of the translation, the better the translation will be.(Tong Xiaohua,2014)&lt;br /&gt;
&lt;br /&gt;
Example 9 “加大”破、立、降”力度” (We strengthened work to cut ineffective supply, foster new growth drivers, and reduce costs in the real economy.)[1] In the sentence, there are only three simple and clear words—”破、立、降”，which is usually seen in the Chinese. It lacks the objects, as we have discussed before, English sentence must be complete. If it is literally translated, the foreign readers will be confused and different meanings will be produced. So due to the purpose of communication, the translator adds the specific objects to be better understood. In short, the emphasis of three-dimensional translation in eco-translatology theory is to carry out adaptive selection and transformation of translation from three aspects: language, culture, and communication. Although in the process of translation practice the translator is not limited to multi-dimensional transformation. In addition, the more dimensions the translator pays attention to in the process of translation, the stronger the degree of adaptation and selection of the translation, the better the translation will be. (Tong Xiaohua,2014)--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
During the process of translation, many factors should be taken into consideration in order to fit with the actual situations and catch public’s attention quickly. Different languages have their language systems and certain features in expression. As the most important carrier of culture, language can also be regarded as an extremely complex linguistic system. Translation is the process of transforming different cultures. Therefore, both source language and target language’s culture should be considered carefully. As a result, every translator is supposed to think about all the aspects before translating and select the most suitable words and sentence patterns.&lt;br /&gt;
&lt;br /&gt;
During the process of translation, many factors should be taken into consideration in order to fit with the actual situations and catch public’s attention quickly. Different languages have their language systems and certain features in expression. Translation is the process of transforming different cultures. Therefore, both source language and target language’s culture should be considered carefully. As a result, every translator is supposed to think about all the aspects before translating and select the most suitable words and sentence patterns. (Yang Guang,2017)--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Because of its important political status and function, the Government Work Report has its unique linguistic features, such as the use of formal words, four-character words and Chinese characteristic words. The mastery of its language features lays a foundation for the application and analysis of multi-dimensional translation strategies. Aiming at repeated words in sentences and information, the translator mainly uses the province translation skills. Aiming at the same word in different parts of the sentence translation, the translator should choose according to the sentences and words in the context. Due to the differences between Chinese and English, translators mainly adopt the translation techniques of free translation or joint translation to deal with the translation of parallel structures. In cultural adaptation in the process of translation, or from the historical allusion and the Chinese characteristic vocabulary and culture, the analysis can be concluded that the Government Work Report in English translation does not affect the ecological balance and harmonious between the original language and target language, the translator mainly uses the province translation or free translation skills to deal with allusions. For some corresponding expression in target language vocabulary, they can be directly applied with those unable to find corresponding expression in target language. There is no established translation, the translator mainly adopts province translation, free translation, literal translation and annotation methods for translation, which is committed to preserving the original and the translation of balance and harmony, and achieve effective transformation of culture level. Finally, translators can use these skills to achieve communicative intention&lt;br /&gt;
&lt;br /&gt;
Because of its important political status and function, the Government Work Report has its unique linguistic features, such as the use of formal words, four-character words and Chinese characteristic words. The mastery of its language features lays a foundation for the application and analysis of multi-dimensional translation strategies. Aiming at the same word in different parts of the sentence translation, the translator should choose according to the sentences and words in the context. Due to the differences between Chinese and English, translators mainly adopt the translation techniques of free translation or joint translation to deal with the translation of parallel structures. In cultural adaptation in the process of translation, or from the historical allusion and the Chinese characteristic vocabulary and culture, the analysis can be concluded that the Government Work Report (斜体)in English translation does not affect the ecological balance and harmonious between the original language and target language, the translator mainly uses the province translation or free translation skills to deal with allusions. For some corresponding expression in target language vocabulary, they can be directly applied with those unable to find corresponding expression in target language. Finally, translators can use these skills to achieve communicative intention. (Yang Guang,2017)--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
First of all, we have explained the significance and background of the essay. The preview studies of political texts are also included. In the first chapter, we analyze the characteristics of 2019 Chinese Government Work Report from three levels and also give specific examples to further explain. In the second chapter, We introduce the concept of eco-translatology and mainly explain the two core theoretical principles of eco-transtology to build the foundation of the essay . In the third chapter, we have discussed the Government Work Report translation from the perspective of eco-translatology with multi-dimension theory and in this way, we have summarized that eco-translatology can be applied to Government Work Report translation.&lt;br /&gt;
However, this study still has its limitations. Firstly, the eco-translatology is a new theory which is not systematic and it is a new perspective to the translation of political text, which may not be convincing in the global range of translation areas. Meanwhile, as the Government Work Report is a special political document, the readership is not very wide, so it is difficult to conduct an in-depth investigation on the readers' acceptance, so as to make an in-depth analysis on the shortcomings of the English translation of the Government Work Report.&lt;br /&gt;
&lt;br /&gt;
First of all, we have explained the significance and background of the essay. The preview studies of political texts are also included. In the first chapter, we analyze the characteristics of 2019 Chinese Government Work Report from three levels and also give specific examples to further explain. In the second chapter, We introduce the concept of eco-translatology and mainly explain the two core theoretical principles of eco-transtology to build the foundation of the essay. In the third chapter, we have discussed the Government Work Report translation from the perspective of eco-translatology with multi-dimension theory and in this way, we have summarized that eco-translatology can be applied to Government Work Report translation. (Yang Guang,2017) GWR都要斜体--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
However, this study still has its limitations. Firstly, the eco-translatology is a new theory which is not systematic and it is a new perspective to the translation of political text, which may not be convincing in the global range of translation areas. Meanwhile, as the Government Work Report is a special political document, the readership is not very wide, so it is difficult to conduct an in-depth investigation on the readers' acceptance, so as to make an in-depth analysis on the shortcomings of the English translation of the Government Work Report. (Yang Guang,2017)基于不足分析上再增加一个与其他著名理论对比的part会更好&lt;br /&gt;
--[[User:You Yuting|You Yuting]] ([[User talk:You Yuting|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
===Bibliography===&lt;br /&gt;
Ayto, J. Bloomsbury Dictionary of World Origins[M]. London: Bloomsbury, 1991.&lt;br /&gt;
&lt;br /&gt;
Bliss, A.J. A Dictionary of Foreign Words and Phrases in Current English[M]. New York: Dutton Press, 1966. &lt;br /&gt;
&lt;br /&gt;
Baker M.Corpus. Linguistics and Translation Studies: Implications and Applications[M]. Amsterdam: John Benjamins Publishing,1993.&lt;br /&gt;
&lt;br /&gt;
Hermans, T. Translation in Systems: Descriptive and Systemoriented Approaches Explained[M]. Manchester: St. Jerome Publishing, 1999. &lt;br /&gt;
&lt;br /&gt;
Hu, Gengshen. Translation as Adaptation and Selection [J]. Perspectives: Studies in Translatology, 2003 (4): 283-291.&lt;br /&gt;
&lt;br /&gt;
Joan Pinkham. The Translator’s Guide to Chinglish [M]. Beijing: Foreign Language Teaching and Research Press, 2000.&lt;br /&gt;
&lt;br /&gt;
程镇球. 政治文章的翻译要讲政治[J]. 中国翻译, 2003(3): 18-22.&lt;br /&gt;
&lt;br /&gt;
方梦之. 从核心术语看生态翻译学的建构[P]. 首届国际生态翻译学研讨会，2010, 澳门. &lt;br /&gt;
&lt;br /&gt;
胡庚申. 初探翻译适应选择论[P]. 国际译联第三届亚洲翻译家论坛，2001, 香港.&lt;br /&gt;
&lt;br /&gt;
黄友义. 坚持”外宣三贴近”原则，处理好外宣翻译中的难点问题[J]. 中国翻译,2004(6):27-28. &lt;br /&gt;
&lt;br /&gt;
胡庚申．生态翻译学解读[J]．中国翻译,2008 (6) : 11－15．&lt;br /&gt;
&lt;br /&gt;
刘润清. 西方语言学流派[M]. 北京:外语教学与研究出版社, 2002.&lt;br /&gt;
&lt;br /&gt;
童孝华.翻译的主体意识——2014年政府工作报告翻译心得[J]. 中国翻译,2014(4):92-97. &lt;br /&gt;
&lt;br /&gt;
王刚毅.政治文件翻译的几点思考和建议[J]. 中国翻译, 2014(3):8&lt;br /&gt;
&lt;br /&gt;
王英. 功能对等视角下汉英翻译中的冗余研究—以2012年政府工作报告为例[D]. 广东外语外贸大学, 2013.&lt;br /&gt;
&lt;br /&gt;
周吉.《政府工作报告》中有中国特色政经用语的对等翻译[J]. 广西大学学报,2006(28):167-169.&lt;br /&gt;
&lt;br /&gt;
周丽. 多维整合原则关照下的时政党政话语翻译[J]. 上海翻译.2015(3):42-44. &lt;br /&gt;
&lt;br /&gt;
杨广,吉鑫悦. 生态视角下的政府工作报告英译解读[J]. 海外英语,2017(13):108-109&lt;br /&gt;
中国外交部. 2019年中国政府工作报告[R], 2019.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
==A Simple Comparison between Nida and Catford’s Translation Theory of Equivalence - 欧阳玲 Ouyang Ling, 202070080603 &amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;专业 is missing&amp;lt;/span&amp;gt;--[[User:Mo Ling|Mo Ling]] ([[User talk:Mo Ling|talk]]) 08:38, 14 December 2020 (UTC)Mo Ling==&lt;br /&gt;
&amp;lt;center&amp;gt;欧阳玲 Ouyang Ling &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Abstract: Nida and Catford shared the same period of translation studies but carried on their studies from different perspective. Nida put forward two types of equivalence and accordingly some methods to achieve his ideal equivalent response of receptors(Munday, 2008: 42). His equivalence theory was built on his ideas about nature of translation, which was the process of reproducing in the receptor language the message of source language(Nida, 1964: 12). So Nida tends to provide a new direction which is oriented by the receptors. The nature and task of translation in Nida’s opinion formed a theoretical basis to set the equivalence theory in a comprehensive and systematic way. Catford, in another way, held a idea that any theory of translation must draw upon a general linguistic theory and therefore presented the equivalence at different linguistic levels between source language and target language(Catford, 1965: 1). In his opinion, the equivalence exists between the categories and the conditions to examine the equivalence lie on the relatable extent with the features of substance. Therefore, Catford’s theories seem to be more of abstract. The paper intends to develop a comparative study upon Nida and Catford’s theory of equivalence and my thoughts on their application in translation practices.&lt;br /&gt;
&lt;br /&gt;
Abstract: Nida and Catford shared the same period of translation studies but carried on their studies from different perspective(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;perspectives&amp;lt;/span&amp;gt;). Nida put forward two types of equivalence and accordingly some methods to achieve his ideal equivalent response of receptors(Munday, 2008: 42). His equivalence theory was built on his ideas about nature of translation, which was the process of reproducing in the receptor language the message of source language(Nida, 1964: 12). So Nida tends to provide a new direction which is oriented by the receptors. The nature and task of translation in Nida’s opinion formed a theoretical basis to set the equivalence theory in a comprehensive and systematic way. Catford, in another way, held a idea that any theory of translation must draw upon a general linguistic theory and therefore presented the equivalence at different linguistic levels between source language and target language(Catford, 1965: 1). In his opinion, the equivalence exists between the categories and the conditions to examine the equivalence lie on the relatable extent with the features of substance. Therefore, Catford’s theories seem to be more of abstract. The paper intends to develop a comparative study upon Nida and Catford’s theory of equivalence and my thoughts on their application in translation practices.--[[User:Mo Ling|Mo Ling]] ([[User talk:Mo Ling|talk]]) 07:06, 17 December 2020 (UTC)Mo Ling&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Nida; Cartford; equivalence theory; linguistic theories&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
《论翻译对等理论——奈达与卡特福特比较研究》&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
奈达和卡特福德在翻译学研究中处于同一时期，但二人开展的研究却是基于于不同的角度。奈达提出了两种对等类型，并提出了相应的策略以达到他理想的对等状态，即使译文接受者获得与原文接受者相同的反应（芒迪, 2008: 42）。他的对等理论建立在他关于翻译本质的观点之上，即在接受语中再现源语信息的过程（奈达, 1964: 12）。因此奈达提供了一种以译文接受者为导向的新研究方向，并基于对翻译的性质和任务的界定构成了对等理论的理论基础。另一方面，卡特福德认为任何翻译理论都必须借鉴一般语言学理论，因此提出了源语言和目的语在不同语言层面上的对等（卡特福德, 1965: 1）。他认为对等是通过范畴表现出来，而判断对等的条件就是原文和译文中各个范畴特性的相关性，因此卡特福特的理论似乎更具抽象性。本文旨在对奈达和卡特福德的对等理论进行比较研究，并对二者在翻译实践中的应用进行思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
奈达；卡特福德；对等理论；语言学理论&lt;br /&gt;
&lt;br /&gt;
===1.Introduction===&lt;br /&gt;
&lt;br /&gt;
====1.1.Nida’s Theory of Equivalence====&lt;br /&gt;
Nida’s translation theories were formed along with the process of his translating the ''Bible''. Through the reflection upon these translation practices, he defined the nature of translation and pointed the task of translators. Afterwards, he discarded the old term such as “literal”, “free” and “faithful” translation by putting forward the theory of equivalence(Munday, 2008: 42) . The equivalence in Nida’s theory can be achieved at two levels: formal equivalence and dynamic equivalence and he saw the two approaches to realize his ideal translation that equivalent effect between source language receptors and target language receptors.By bringing the two concepts up, Nida provided two directions when working on a translation work as well as standards of evaluating the work after it was done. Specifically, formal equivalence in Nida’s definition is the status of translation being equivalent with the source text in both contents and forms. To achieve this status, translators should be oriented towards the source text’s message and structure(Munday, 2008: 42). And dynamic, or functional equivalence, turned further to a new focus on the response of receptor. If the target language receptors react to the translation in the same way as source language receptors do to the source text, the success of a translation is then achieved in Nida’s  functional equivalence theory. His theory put forward a new trend of translation studies at that time. Nida’s equivalence theory directed people to evaluate a translation by judging and comparing the response of receptors in stead of considering the correctness and accuracy of translation or comparing the formal and stylistic features between source language and target language. In a comprehensive and systematic way, Nida’s equivalence theory elaborated the approaches and the ideal status of translation based on his understanding on the nature of translation, and this equivalence theory has always been praised as his greatest achievement in translation studies.&lt;br /&gt;
&lt;br /&gt;
Nida’s translation theories were formed along with the process of his translating the ''Bible''. Through the reflection upon these translation practices, he defined the nature of translation and pointed(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;pointed out&amp;lt;/span&amp;gt;) the task of translators. Afterwards, he discarded the old term such as “literal”, “free” and “faithful” translation by putting forward the theory of equivalence(Munday, 2008: 42) . The equivalence in Nida’s theory can be achieved at two levels: formal equivalence and dynamic equivalence and he saw the two approaches to realize his ideal translation that equivalent effect between source language receptors and target language receptors.(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;incorrect structure and obscure sentence meaning&amp;lt;/span&amp;gt;)  By bringing the two concepts up, Nida provided two directions when working on a translation work as well as standards of evaluating the work after it was done. Specifically, formal equivalence in Nida’s definition is the status of translation being equivalent with the source text in both contents and forms. To achieve this status, translators should be oriented towards the source text’s message and structure(Munday, 2008: 42). And dynamic, or functional equivalence, turned further to a new focus on the response of receptor. If the target language receptors react to the translation in the same way as source language receptors do to the source text, the success of a translation is then achieved in Nida’s  functional equivalence theory. His theory put forward a new trend of translation studies at that time. Nida’s equivalence theory directed people to evaluate a translation by judging and comparing the response of receptors in stead of considering the correctness and accuracy of translation or comparing the formal and stylistic features between source language and target language. In a comprehensive and systematic way, Nida’s equivalence theory elaborated the approaches and the ideal status of translation based on his understanding on the nature of translation, and this equivalence theory has always been praised as his greatest achievement in translation studies.&lt;br /&gt;
&lt;br /&gt;
====1.2.Cartford’s Theory of Equivalence====&lt;br /&gt;
Catford’s translation theories were built on the discipline of linguistics, and his equivalence theory was included of course. Catford stated in his book ''A Linguistic Theory of Translation'' the theory of translation is concerned with a certain type of relation between languages and is consequently a branch of Comparative Linguistics(Catford, 1965: 20). His theory of equivalence was also originated his definition of the nature of translation, which is the replacement of textual material in one language by equivalent textual material in another language( Catford, 1965: 20). His definition, in other words, portrayed the task for translators. In his opinion, in the process of translation, translators are supposed to replace every grammatical and lexical items in the source language with equivalents in the target language. So in this way, the equivalence in Catford’s theory can be graded into different levels according to the extent of the replacement, and then he put forward the distinction of full translation and partial translation. Moreover, he raised another pair of concepts: textual equivalence and formal corresponding, and it may give a clearer picture for us to understand his theory. If the target language text can be judged by bilinguals or linguists equivalent with the source language text in any given discourse or occasion, the textual equivalence is achieved. As regards the formal corresponding, Catford defined it as an approximate status when any target language category occupies, as nearly as possible, in the same place in the structure of the target language as the given source language category occupies in the source language. This pair of concepts presented two different degrees of equivalence and have become a valuable source in translation studies.&lt;br /&gt;
&lt;br /&gt;
Catford’s translation theories were built on the discipline of linguistics, and his equivalence theory was included of course. Catford stated in his book ''A Linguistic Theory of Translation'' (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;that&amp;lt;/span&amp;gt;)the theory of translation is concerned with a certain type of relation between languages and is consequently a branch of Comparative Linguistics(Catford, 1965: 20). His theory of equivalence was also originated (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;originated from&amp;lt;/span&amp;gt;)his definition of the nature of translation, which is the replacement of textual material in one language by equivalent textual material in another language( Catford, 1965: 20). His definition, in other words, portrayed the task for translators. In his opinion, in the process of translation, translators are supposed to replace every grammatical and lexical items in the source language with equivalents in the target language. So in this way, the equivalence in Catford’s theory can be graded into different levels according to the extent of the replacement, and then he put forward the distinction of full translation and partial translation. Moreover, he raised another pair of concepts: textual equivalence and formal corresponding, and it may give a clearer picture for us to understand his theory. If the target language text can be judged by bilinguals or linguists equivalent with the source language text in any given discourse or occasion, the textual equivalence is achieved. As regards the formal corresponding, Catford defined it as an approximate status when any target language category occupies, as nearly as possible, in the same place in the structure of the target language as the given source language category occupies in the source language. This pair of concepts presented two different degrees of equivalence and have become a valuable source in translation studies.&lt;br /&gt;
&lt;br /&gt;
===2.Similarities and Differences===&lt;br /&gt;
&lt;br /&gt;
====2.1.The Similarities between the Two Theories====&lt;br /&gt;
As representatives of the linguistic school of western translation theory, Nida and John Catford's translation theories try to analyze and describe translation more objectively, accurately and scientifically from the linguistic level. The influence of linguistic was exerted in both of their equivalence theory. Also, some translation methods were put forward based on the linguistic level by them. Besides, the approach to achieve the equivalence upheld by Nida and Catford was similar. They tended to depart from the previous word-for-word or literal translation methods and promoted a natural closeness of target text with the source text. Since they held a similar idea that absolute equivalence in translating is never possible(Nida, 1984: 14), the approach in their view to achieve the equivalence turned out be moderate and flexible.&lt;br /&gt;
&lt;br /&gt;
As representatives of the linguistic school of western translation theory, Nida and John Catford's translation theories try to analyze and describe translation more objectively, accurately and scientifically from the linguistic level. The influence of linguistic(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;linguistics&amp;lt;/span&amp;gt;) was exerted in both of their equivalence theory(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;theories&amp;lt;/span&amp;gt;). Also, some translation methods were put forward based on the linguistic level by them. Besides, the approach to achieve the equivalence upheld by Nida and Catford was similar. They tended to depart from the previous word-for-word or literal translation methods and promoted a natural closeness of target text with the source text. Since they held a similar idea that absolute equivalence in translating is never possible(Nida, 1984: 14), the approach in their view to achieve the equivalence turned out be moderate and flexible.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
=====2.1.1.The Influence of Linguistics in Both Theories=====&lt;br /&gt;
Nida was considered as a representative of communicative theory school, and therefore, he built his equivalence theory based on the communicative purpose. Basically, in the view of Nida, translation can be seen as a communicative activity and the transformation of linguistic form is necessary. From this the influence of Chomsky's linguistics, especially his transformational-generative grammar (Munday, 2008: 40) . Nida believes that Chomsky's transformational-generative view of on language is of great importance to the process of translation. Specifically, the transformational-generative was used for Nida to describe the process of translation, which includes the grammar analysis, transferring and restructuring and the reproducing the information of source text. (Munday, 2008: 40) Chomsky’s generative–transformational model was incorporated in the description of translation process by Nida and, at the same time, it provides the basis of his building of dynamic equivalence, as a component of “the science of translation” in his eyes. &lt;br /&gt;
&lt;br /&gt;
Similarly, the influence of Chomsky’s linguistic theories can also be found in Catford’s theory in the following aspects. Firstly, as is defined by Catford, translation is the replacement of textual material in one language by equivalent textual material in another language(Catford, 1965: 20), and here the definition claims that there is sometimes no entire translation but a simple replacement by textual material at one or more levels of language(Catford, 1965: 20). To be specific, the replacement between source language and target language may be at grammar or lexis levels. Secondly, through his classifications of translation in terms of the extent, levels and ranks, Catford actually gives some standards to discuss the nature of translation equivalence, and these concepts are presented based on the linguistic knowledge. For example, the distinction between full and partial is related to the extent of source text which is submitted to the translation process(Catford, 1965: 20), and the extent may involve linguistic elements, such as lexical items. The same case occurs in the definitions of total and restricted translation, in which phonology, graphology, grammar and lexis are all considered as the elements when estimating the replacement. &lt;br /&gt;
 &lt;br /&gt;
=====2.1.2.The Approach to Achieving Equivalence=====&lt;br /&gt;
The key role played by Nida is to point the road away from strict word-for-word equivalence.His introduction of the concepts of formal and dynamic equivalence was crucial in introducing a receptor-based orientation to translation theory(Munday, 2008: 40). He also divided meaning into linguistic meaning, referential meaning and emotive meaning. Furthermore, several techniques such as hierarchical structuring, componential analysis and semantic structure analysis were presented to analyse the structure of words and differentiating similar words in related lexical fields. The classification of the three meanings and aided translation techniques serve as crucial elements in the mechanism of back-transformation presented by Nida. By the application of back-transformation, the surface structure of the source text is analyzed into the basic elements of the deep structure; these elements are transferred in the translation process into the deep structure of the receptor language and then restructured semantically and stylistically into the surface structure of the target text(Munday, 2008: 40). &lt;br /&gt;
&lt;br /&gt;
The key role played by Nida is to point the road away from strict word-for-word equivalence.His introduction of the concepts of formal and dynamic equivalence was crucial in introducing a receptor-based orientation to translation theory(Munday, 2008: 40). He also divided meaning(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;meanings&amp;lt;/span&amp;gt;) into linguistic meaning, referential meaning and emotive meaning. Furthermore, several techniques such as hierarchical structuring, componential analysis and semantic structure analysis were presented to analyse the structure of words and differentiating similar words in related lexical fields. The classification of the three meanings and aided translation techniques serve as crucial elements in the mechanism of back-transformation presented by Nida. By the application of back-transformation, the surface structure of the source text is analyzed into the basic elements of the deep structure; these elements are transferred in the translation process into the deep structure of the receptor language and then restructured semantically and stylistically into the surface structure of the target text(Munday, 2008: 40). &lt;br /&gt;
&lt;br /&gt;
The similar approach pointed out by Catford is translation shift, which consists of two major types: level shifts and category shifts. Catford made a distinction in his book ''A Linguistic Theory of Translation between textual equivalence and formal correspondence''. Furthermore, textual equivalence refers to the specific relationship of the source text and translated text while formal correspondence is presented and defined based on the systematic concepts of both source and receptor languages. Since the differences between the two concepts are obvious, the occurrence of translation shift is inevitable. Therefore, by presenting the translation shifts, Catford meant to depart from formal correspondence in the process of going from source language to target language(Catford, 1965: 73), which means, in a sense, he want to achieve the status of equivalence through the approach. In other words, level shifts and categories are presented as some techniques in the process of translation, which can be regarded as similarity when compared to Nida’s theory described above.&lt;br /&gt;
&lt;br /&gt;
The similar approach pointed out by Catford is translation shift, which consists of two major types: level shifts and category shifts. Catford made a distinction in his book ''A Linguistic Theory of Translation between textual equivalence and formal correspondence''. Furthermore, textual equivalence refers to the specific relationship of the source text and translated text while formal correspondence is presented and defined based on the systematic concepts of both source and receptor languages. Since the differences between the two concepts are obvious, the occurrence of translation shift is inevitable. Therefore, by presenting the translation shifts, Catford meant to depart from formal correspondence in the process of going from source language to target language(Catford, 1965: 73), which means, in a sense, he want(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;wanted&amp;lt;/span&amp;gt;) to achieve the status of equivalence through the approach. In other words, level shifts and categories are presented as some techniques in the process of translation, which can be regarded as similarity when compared to Nida’s theory described above.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.2.The Differences between the Two Theories====&lt;br /&gt;
Before comparing the two theories in terms of the following points, we should make it clear that the development of the two equivalence theories were started with the views of translation nature. Nida and Catford put forward their understandings toward the nature of translation, and, consequently, the central problem of translation practice and the central task of translators were proposed. In Nida’s view, translation is to reproduce information of the original text and exert the same feeling of the receptors with the source language readers(Munday, 2008: 42). Based on this receptors-oriented and text-centered principle, his equivalence theory turns to be more dynamic because the readers’ response, which is the essential factors to examine, occurs only in the process of the transferring of information. In other words, the behavior of encoding and decoding is a must once the equivalence is achieved. The equivalence in Catford’s view, by contrast, which lies in the internal structure of linguistics, turns out to be more static. The nature of translation given by Catford is the replacement of equivalent textual material between two languages(Catford, 1965: 20). By saying textual material, he held the idea that equivalence only occurs within the language and through its categories. The context of language and the components of linguistics including phonology, graphology, grammar and lexis are considered as elements to examine the equivalence(Catford, 1965: 22). And in this case, the equivalence between the source text and target text is to be realized by the equivalence of contextual features of both the source and target languages. Catford’s theory of equivalence, in this sense, differed from Nida’s theory by research methods. &lt;br /&gt;
&lt;br /&gt;
Before comparing the two theories in terms of the following points, we should make it clear that the development of the two equivalence theories were started with the views of translation nature. Nida and Catford put forward their understandings toward the nature of translation, and, consequently, the central problem of translation practice and the central task of translators were proposed. In Nida’s view, translation is to reproduce information of the original text and exert the same feeling of the receptors with the source language readers(Munday, 2008: 42). Based on this receptors-oriented and text-centered principle, his equivalence theory turns to be more dynamic because the readers’ response, which is the essential factors(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;factor&amp;lt;/span&amp;gt;) to examine, occurs only in the process of the transferring of information. In other words, the behavior of encoding and decoding is a must once the equivalence is achieved. The equivalence in Catford’s view, by contrast, which lies in the internal structure of linguistics, turns out to be more static. The nature of translation given by Catford is the replacement of equivalent textual material between two languages(Catford, 1965: 20). By saying textual material, he held the idea that equivalence only occurs within the language and through its categories. The context of language and the components of linguistics including phonology, graphology, grammar and lexis are considered as elements to examine the equivalence(Catford, 1965: 22). And in this case, the equivalence between the source text and target text is to be realized by the equivalence of contextual features of both the source and target languages. Catford’s theory of equivalence, in this sense, differed from Nida’s theory by research methods. &lt;br /&gt;
&lt;br /&gt;
=====2.2.1.Different Conditions of Equivalence=====&lt;br /&gt;
Functional equivalence described by Nida put a great emphasis on communicative effect of translation. He believed if the communication can be created between the source text and its receptors, the equivalent effect should be made when the translated text was presented before its receptors. Therefore, the comparison of receptors’ response between source language and target language would be necessary when it comes to the conditions of Nida’s equivalence theory. Besides, the meaning and style of the both texts should also be analyzed in a comparative way because this two factors are very influential in the formulating of receptors’ response. Firstly, by the division of formal equivalence and functional equivalence by Nida, he tried to generalize the two types of equivalence that focused respectively on the faithfulness and closeness of the receptor language with the source language in both from and the equivalent response. Thus, the conditions to achieve formal equivalence may include accuracy and correctness of translation, which is determined by the approximation to source text structure. Furthermore, Nida put forward “four basic requirements of a translation” as the conditions to examine the achieving of equivalent response, which are making sense, conveying the spirit and manner of the original, having a natural and easy form of expression, producing a similar response(Munday, 2008: 42). These requirements were generalized to be the conditions of a success of translation. &lt;br /&gt;
&lt;br /&gt;
Functional equivalence described by Nida put a great emphasis on communicative effect of translation. He believed if the communication can be created between the source text and its receptors, the equivalent effect should be made when the translated text was presented before(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;in front of&amp;lt;/span&amp;gt;) its receptors. Therefore, the comparison of receptors’ response between source language and target language would be necessary when it comes to the conditions of Nida’s equivalence theory. Besides, the meaning and style of the both texts should also be analyzed in a comparative way because this two factors are very influential in the formulating of receptors’ response. Firstly, by the division of formal equivalence and functional equivalence by Nida, he tried to generalize the two types of equivalence that focused respectively on the faithfulness and closeness of the receptor language with the source language in both from and the equivalent response. Thus, the conditions to achieve formal equivalence may include accuracy and correctness of translation, which is determined by the approximation to source text structure. Furthermore, Nida put forward “four basic requirements of a translation” as the conditions to examine the achieving of equivalent response, which are making sense, conveying the spirit and manner of the original, having a natural and easy form of expression, producing a similar response(Munday, 2008: 42). These requirements were generalized to be the conditions of a success of translation. &lt;br /&gt;
&lt;br /&gt;
Since Catford defines translation equivalence as the empirical phenomenon, he discussed the conditions of translation equivalence by specific points within the context of sentences. First, the equivalence from his view is between categories including grammar, lexis, phonology and contextual meanings. From this we can know the same meaning at a linguistic level is hard to achieved between source language and target language.From this we can know that it's difficult to achieve the same meaning at a linguistic level between source language and target language. In this case, he describe a condition by pointing out a concept of total translation, in which the texts or items in source language and target language are interchangeable in a given situation(Catford, 1965: 49). In this way, he presented a new condition to evaluate equivalence. Based on this, he further his discussion on total translation by examining the overlapping contextual meanings in the items of source language and target language. He claimed contextual meanings include relationship to certain situational features, a more abstract and broad way to discuss equivalence. Therefore, another condition of equivalence was described as the overlapping extent of situational features common to the contextual meanings(Catford, 1965: 49). To conclude, Catford classified the conditions of equivalence on different scopes of translation. In the process of evaluating the equivalence in total translation, phonological translation or graphological translation, the examining of the relatable features between source text and target text should be made. &lt;br /&gt;
&lt;br /&gt;
Since Catford defines translation equivalence as the empirical phenomenon, he discussed the conditions of translation equivalence by specific points within the context of sentences. First, the equivalence from his view is between categories including grammar, lexis, phonology and contextual meanings. From this we can know the same meaning at a linguistic level is hard to achieved between source language and target language(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;From this we can know that it's difficult to achieve the same meaning at a linguistic level between source language and target language&amp;lt;/span&amp;gt;). In this case, he describe a condition by pointing out a concept of total translation, in which the texts or items in source language and target language are interchangeable in a given situation(Catford, 1965: 49). In this way, he presented a new condition to evaluate equivalence. Based on this, he further his discussion on total translation by examining the overlapping contextual meanings in the items of source language and target language. He claimed contextual meanings include relationship to certain situational features, a more abstract and broad way to discuss equivalence. Therefore, another condition of equivalence was described as the overlapping extent of situational features common to the contextual meanings(Catford, 1965: 49). To conclude, Catford classified the conditions of equivalence on different scopes of translation. In the process of evaluating the equivalence in total translation, phonological translation or graphological translation, the examining of the relatable features between source text and target text should be made. &lt;br /&gt;
&lt;br /&gt;
=====2.2.2.Different Classifications of Equivalence=====&lt;br /&gt;
Since Nida and Catford held different views on the conditions required to achieve the equivalence, they classified translations from different perspective. Nida raised a classification of two types of equivalence: formal equivalence and functional equivalence(Munday, 2008: 42). These two types actually reflect Nida's research on structure of language from shallow to deep. Nida believed that different languages should have the same deep structure and the same functions between languages lead to equivalence in translation. In his view, the functional equivalence occurs when the response of target language receptors is as same as possible the response of source language  receptors. In describing equivalence, Nida pointed out that the correspondence between the original form and the target form should not be excessively pursued in translation. Instead, attention should be focused on accurately conveying the meaning of the original text in a natural way. By this dynamic equivalence theory ,Nida paved a road away from the static mode of focusing on the comparison of texts. He believed that only when the target receptors understand the translation thoroughly, the same response can be achieved, and this is the main task of translation(Munday, 2008: 43). Therefore, Nida’s classification was based on the specific situation in which the receptors communicate with the texts. &lt;br /&gt;
&lt;br /&gt;
Since Nida and Catford held different views on the conditions required to achieve the equivalence, they classified translations from different perspective. Nida raised a classification of two types of equivalence: formal equivalence and functional equivalence(Munday, 2008: 42). These two types actually reflect Nida's research on structure of language from shallow to deep(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;These two types actually reflect a shallow to deep tendency of Nida's researches on structure of language&amp;lt;/span&amp;gt;). Nida believed that different languages should have the same deep structure and the same functions between languages lead to equivalence in translation. In his view, the functional equivalence occurs when the response of target language receptors is as same as possible the response of source language  receptors. In describing equivalence, Nida pointed out that the correspondence between the original form and the target form should not be excessively pursued in translation. Instead, attention should be focused on accurately conveying the meaning of the original text in a natural way. By this dynamic equivalence theory ,Nida paved a road away from the static mode of focusing on the comparison of texts. He believed that only when the target receptors understand the translation thoroughly, the same response can be achieved, and this is the main task of translation(Munday, 2008: 43). Therefore, Nida’s classification was based on the specific situation in which the receptors communicate with the texts. &lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
In Catford’s view, translation is the replacement of textual material. From this definition, he actually drew a line between source language and target language because by textual material he meant to point out that there would be no entire translation of meaning. In his words, at one or more levels of language there may be simple replacement by non-equivalent target language material(Catford, 1965: 20). Based on this, Catford classified translation into categories in terms of the extent, levels and ranks. Full translation and partial translation are divided by the extent of parts replaced in the process of translation. This two concepts are maybe the basic components of his later presenting of formal correspondence. In his view, formal correspondence is an approximate status in which categories cannot be replaced totally in another language. And by dividing total translation and restricted translation, he intended to involve the replacement of grammar and lexis and consequential replacement of phonology and graphology in his definition. All of these classification provide certain perspective to evaluate the translation and help to create a structure when analyzing the language. In a word, the classifications by Catford was built in the internal language.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3.Different Research Approach(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;Approaches&amp;lt;/span&amp;gt;)=====&lt;br /&gt;
To some extent, the research method employed by Nida and Catford was shaped under the guidance of different linguistic theories. Guided by the transformational-generative grammar by Chomsky, Nida analyzed the structure of language and put forward the back-transformation theory that entails the transferring of surface structure to deep structure between source language and target language(Munday, 2008: 38). So the research methods adopted by Nida turns to be more flexible and have a focus on dynamic factor when discussing equivalence. Since Nida's translation theories were built up consciously to serve the research on the translation of ''Bible'', his theories may have distinctive features in guiding the translation practices(Munday, 2008: 38). In another aspect, Nida held a view that &amp;quot;meaning is universal&amp;quot; and emphasized the common ground between languages, which reflect in his equivalence theory, information conveyed by meaning is the focus To be specific, the equivalence can only be examined during the communication of these information between texts and receptors. Oriented by this communicative principle, Nida therefore took the reader's response as the standard to evaluate the translation. In a word, Nida described the equivalence and its mechanism in a developing process, during which the texts, context and receptors are performing their dynamic role. In a word, Nida’s carried out its study by the method of dynamic comparison, and through his discussion of receptor-oriented principle, his theories greatly contribute to the later translation practices. &lt;br /&gt;
&lt;br /&gt;
By contrast, in the process of Catford’s research on equivalence, the system-functional linguistics by Halliday was incorporated. The substance, form and context Language, which are the three basic levels in Halliday’s theory (Halliday, 2004: 16), constitute the categories of Catford’s equivalence theory. Moreover, language was define by Catford as a patterned behavior and this behavior is casually related to various other features of the situation in which it occurs(Catford, 1965: 2). Therefore, in terms of research methods, Catford carried out his comparative study mostly from the static and fixed perspective of language. Most of the examples he took are words, phrases and sentences, which are the units of language. He pay little attention to the dynamic context and receptors’ reaction. In describing the formal correspondence, he also held a view that categories of every language is defined in terms of relations holding within the language (Catford, 1965: 27). In this way, his research methods seem to be more static and fixed in the internal structure of language. Due to the static traits, Catford’s theories may be properly used for reference in academic study on languages because his theories exactly provide a macro framework.&lt;br /&gt;
&lt;br /&gt;
By contrast, in the process of Catford’s research on equivalence, the system-functional linguistics by Halliday was incorporated. The substance, form and context Language, which are the three basic levels in Halliday’s theory (Halliday, 2004: 16), constitute the categories of Catford’s equivalence theory. Moreover, language was define(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;defined&amp;lt;/span&amp;gt;) by Catford as a patterned behavior and this behavior is casually related to various other features of the situation in which it occurs(Catford, 1965: 2). Therefore, in terms of research methods, Catford carried out his comparative study mostly from the static and fixed perspective of language. Most of the examples he took are words, phrases and sentences, which are the units of language. He pay little attention to the dynamic context and receptors’ reaction. In describing the formal correspondence, he also held a view that categories of every language is defined in terms of relations holding within the language (Catford, 1965: 27). In this way, his research methods seem to be more static and fixed in the internal structure of language. Due to the static traits, Catford’s theories may be properly used for reference in academic study on languages because his theories exactly provide a macro framework.&lt;br /&gt;
&lt;br /&gt;
===3.My Thoughts on the Two Theories===&lt;br /&gt;
&lt;br /&gt;
====3.1.My Thoughts on Nida’s Theory====&lt;br /&gt;
&lt;br /&gt;
=====3.1.1Strengths and Contributions of Nida’s Translation Equivalence Theory=====&lt;br /&gt;
In my view, there are many strengths and contributions of Nida’s translation equivalence theory. Firstly, Nida’s research integrated multiple disciplines, which means he set up his theory on a strong basis and it has convincing examples and explanations from various perspective. The development of Nida’s translation theory can be generally divided into three stages: the stage of descriptive linguistics, the stage of communicative theory and the stage of social semiotics(Tan, 2017: 132). I think Nida also developed its equivalence theory from formal equivalence, dynamic equivalence to  functional equivalence along with the three stages. Secondly, Nida’s equivalence theory is of significance in training translators, guiding translation practice and more importantly, his functional equivalence offers approaches to studying the communication between the cultures of source language and target language. Nida emphasized the importance of translator's initiative in the translation process because he put forward a principle of equivalent effect(Nida, 1964: 159). This effect cannot be formulated within the language or items of a text, but through the subjective activities of translators. Therefore, Nida's functional equivalence and dynamic equivalence offers a guidance to the translators to consider the needs of the target receptors, and to convey the message of source language into the expression that conforms to the habits of the target language. Thirdly, Also, the equivalence theory described by Nida is concrete and practical for people to understand and adopt for it is oriented by receptors’ response that can be easily examined and analyzed. &lt;br /&gt;
&lt;br /&gt;
In my view, there are many strengths and contributions of Nida’s translation equivalence theory. Firstly, Nida’s research integrated multiple disciplines, which means he set up his theory on a strong basis and it has convincing examples and explanations from various perspective(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;perspectives&amp;lt;/span&amp;gt;). The development of Nida’s translation theory can be generally divided into three stages: the stage of descriptive linguistics, the stage of communicative theory and the stage of social semiotics(Tan, 2017: 132). I think Nida also developed its equivalence theory from formal equivalence, dynamic equivalence to  functional equivalence along with the three stages. Secondly, Nida’s equivalence theory is of significance in training translators, guiding translation practice and more importantly, his functional equivalence offers approaches to studying the communication between the cultures of source language and target language. Nida emphasized the importance of translator's initiative in the translation process because he put forward a principle of equivalent effect(Nida, 1964: 159). This effect cannot be formulated within the language or items of a text, but through the subjective activities of translators. Therefore, Nida's functional equivalence and dynamic equivalence offers a guidance(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;have offered guidances&amp;lt;/span&amp;gt;) to the translators to consider the needs of the target receptors, and to convey the message of source language into the expression that conforms to the habits of the target language. Thirdly, Also, the equivalence theory described by Nida is concrete and practical for people to understand and adopt for it is oriented by receptors’ response that can be easily examined and analyzed. &lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
=====3.1.2.Deficiency of Nida’s Translation Equivalence Theory=====&lt;br /&gt;
Nida’s functional equivalence was mainly applied to the translation of the ''Bible'' , and the criterion of the ''Bible'' translation in his view is to convey the will of God faithfully(Munday, 2008: 38). Therefore, the translation theory may tend to emphasize on the content rather than the form. For this reason, the range of its application may be limited. For example, when it comes to the translation of poetry that has its own aesthetic value in its form, people cannot simply discuss and analyze it according to Nida’s equivalence theory. What’s more, in Nida’s theory, equivalence is oriented by the response of receptors(Munday, 2008: 42). However, sometimes, the equivalent effect between source language readers and target language readers is hard to achieve because receptors of different cultures may have different responses. And translation is actually a cross-cultural communication through the translators, who may have their own translation purpose, preference and expressions, so the equivalent effect is also restricted by the difference of translators.  &lt;br /&gt;
&lt;br /&gt;
====3.2.My Thoughts on Catford’s Theory====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1.Strengths and Contributions of Catford’s Translation Equivalence Theory=====&lt;br /&gt;
Catford developed his equivalence by going deep into internal system of language. In my opinion, the most important strength of his theory is that he built the equivalence theory in a complete set of linguistic model, which provides a scientific and systematic theory. By introducing broad types of translation respectively according to extent, levels and ranks, he present new categories to discuss the nature of translation and the task of translators. By describing the translation shifts, he made a distinction of formal correspondence and translation equivalence and explained the conditions when equivalence occurs. Furthermore, since Catford believed there is no “total” translation in a strict way for the replacement by all equivalents at all levels can never be achieved(Caford, 1965:22), he sought to avoid the rigid trend toward the absolute equivalence and developed his theory in a more scientific and mature way.&lt;br /&gt;
&lt;br /&gt;
====3.2.2.Deficiency of Catford’s Translation Equivalence Theory====&lt;br /&gt;
Firstly, Catford carried out his research on the structural transformation of the source language and target language simply from the perspective of linguistics.  The equivalence in his view is between textual materials, and this equivalence can be achieved at one or more categories in the materials(Wang, 2008: 166). Therefore, his theory is also limited and underestimates the influence of subjective activities of translators. Secondly, Catford did not pay enough attention to the cross-cultural factors in translation. On his discussion on the limits of translatability, he even pointed out that it may be not necessary to distinct linguistic and cultural untranslatability for the cultural untranslatability may be just caused by the impossibility of finding a equivalent collocation in the target language(Catford, 1965: 101). This shows he explained the cultural within a linguistic category. I think the translation involves more than language itself or the substituting of lexical terms and grammars, but also cultural elements. Therefore, the research method of Carford’s theory is rather incomplete.&lt;br /&gt;
&lt;br /&gt;
Firstly, Catford carried out his research on the structural transformation of the source language and target language simply from the perspective of linguistics.  The equivalence in his view is between textual materials, and this equivalence can be achieved at one or more categories in the materials(Wang, 2008: 166). Therefore, his theory is also limited and underestimates the influence of subjective activities of translators. Secondly, Catford did not pay enough attention to the cross-cultural factors in translation. On his discussion on the limits of translatability, he even pointed out that it may be not necessary to distinct linguistic and cultural untranslatability (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;distinguish linguistic from cultural untranslatability &amp;lt;/span&amp;gt;)for the cultural untranslatability may be just caused by the impossibility of finding a equivalent collocation in the target language(Catford, 1965: 101). This shows he explained the cultural within a linguistic category. I think the translation involves more than language itself or the substituting of lexical terms and grammars, but also cultural elements. Therefore, the research method of Carford’s theory is rather incomplete.&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In conclusion, the two theories are developed based on two types of equivalence. Nida presented formal equivalence and dynamic equivalence while Catford put forward formal correspondence and textual equivalence(Munday, 2008: 42; Catford, 1965: 27). The two theories share some points in their theoretical basis and approach to achieving equivalence. Besides, Nida and Catford also have their own understanding on the nature of translation and the main task for translators, so they had a distinctive research method in building up their theories especially in the classification of equivalence and the description of conditions. Supported by various theories from other disciplines, the two theories were set up in a systematic way possess many strengths in such aspects as innovative perspective and scientific research method. However, it need to be emphasized that the two kinds of translation theory should be discussed and evaluated in a critical way and the analysis should be made on the scope of their application.&lt;br /&gt;
&lt;br /&gt;
In conclusion, the two theories are developed based on two types of equivalence. Nida presented formal equivalence and dynamic equivalence while Catford put forward formal correspondence and textual equivalence(Munday, 2008: 42; Catford, 1965: 27). The two theories share some points in their theoretical basis and approach to achieving equivalence. Besides, Nida and Catford also have their own understanding on the nature of translation and the main task for translators, so they had a distinctive research method in building up their theories especially in the classification of equivalence and the description of conditions. Supported by various theories from other disciplines, the two theories were set up in a systematic way possess(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;possessing&amp;lt;/span&amp;gt;) many strengths in such aspects as innovative perspective and scientific research method. However, it need to be emphasized that the two kinds of translation theory should be discussed and evaluated in a critical way and the analysis should be made on the scope of their application.--[[User:Mo Ling|Mo Ling]] ([[User talk:Mo Ling|talk]]) 07:06, 17 December 2020 (UTC)Mo Ling&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
Catford, John Cunnison 卡特福德 (1965). ''A Linguistic Theory of Translation'' 《翻译的语言学理论》. London: Oxford University Press 伦敦：牛津大学出版社.&lt;br /&gt;
&lt;br /&gt;
Halliday, M. A. K. 韩礼德, and C. Matthiessen 马蒂恩森 (2004). ''An Introduction to Functional Grammar''《功能语法导论》. London: Edward Arnold 伦敦：爱德华·阿诺德出版社.&lt;br /&gt;
&lt;br /&gt;
Li, Yang 李杨 (2014). 《纵观翻译等值——卡特福德、奈达比较研究》 ''A Comparative Study on Translation Equivalence of J.C. Catford and Eugene A. Nida.'' 天津商务职业学院学报''Journal of Tianjin College of Commerce'', 第2卷第1期 Vol. 2, No. 1 , 93-95.&lt;br /&gt;
&lt;br /&gt;
Li, Zhidan 李志丹 (2014). 《卡特福德和奈达“对等”翻译理论思辨》 ''Comparing Catford and Nida's  Translation Theory of “Equivalence Theory”'' 哈尔滨学院学报 ''Journal of Harbin University'', 第35卷第6期 Vol. 35 No. 6, 93-95.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy芒迪 (2008). ''Introducing Translation Studies: Theories and Applications'' 《翻译学导论：理论与实践》. London ; New York : Routledge 伦敦；纽约：劳特利奇出版社.&lt;br /&gt;
&lt;br /&gt;
Nida, Eugene Albert 奈达, and Charles Russell Taber 泰伯, eds 著(2004). ''The Theory and Practice of Translation'' 翻译理论与实践. Shanghai: Shanghai Foreign Language Education Press 上海：上海外语教育出版社.&lt;br /&gt;
&lt;br /&gt;
Nida, Eugene Albert 奈达 (1964). ''Toward a Science of Translating'' 《翻译的科学探索》. Leiden: Brill Archive 莱顿：博睿学术出版社.&lt;br /&gt;
&lt;br /&gt;
Nida, Eugene Albert 奈达. (1984). ''Approaches to Translating in the Western World'' 《西方世界的翻译方法》, 《外语教学与研究》 ''Foreign Language Teaching and Research'', 1984年第2期, 9-15.&lt;br /&gt;
&lt;br /&gt;
Tan, Zaixi 谭载喜 (2017). ''Translation Studies'' 翻译学. Shnghai: Fudan University Press. 上海：复旦大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wang, Ning 汪宁 (2008). 《论翻译中的等值——卡特福德、奈达和巴斯耐特比较研究》 ''A Comparative Study on Translation Equivalence of J.C. Catford, E.A Nida and Susan Bassnett''. 科技信息 ''Science &amp;amp; Technology Information'', 2008年第三期, 2008(3), 166.&lt;br /&gt;
&lt;br /&gt;
==Comparision between the traslation systems proposed by Tan Zaixi and Yi Jing 石海瑶 Shi Haiyao 202070080605==&lt;br /&gt;
&amp;lt;center&amp;gt;石海瑶 Shi Haiyao &amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The structure of a discipline can not only enhance people's overall understandings to the discipline, but also plays a guiding role in its development. Since the 21st century, the study of translatology in China has entered a new stage of development and the construction of the system of translatology has received extensive attention. In September 2005, ''A Series of Translation Studies in China'' was written by Professor Tan Zaixi, which theoretically constructed the internal and external structure of translatology. Later in October 2009, Dr. Yi Jing constructed a relatively macro structure of translatology in his PhD dissertation, ''On the Construction of the System of  Translatology''. This paper first gives a brief overview of these two systems of translatology and then makes a comparative analysis of their similarities and differences from multiple perspectives. Finally, the author puts forward its own thoughts on this two systems of translatology.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Tan Zaixi; Yi Jing; systems of translatology; comparative analysis&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
===摘要=== &lt;br /&gt;
一个学科的体系构建不仅能够促进人们对学科的全方位了解，还能引领该学科的发展。21世纪以来,我国译学研究进入新的发展时期，译学体系构建广受关注。2005年9月，谭载喜教授著《翻译学》，从理论上构建了翻译学的内部和外部框架。2009年10月，易经博士在其毕业论文《试论翻译学体系的构建》中构建了一个较为宏观的翻译学体系框架。本文首先对这两大翻译学体系进行简要概述，之后从多个角度对二者的相似点和不同之处作出对比分析。最后，作者提出本人对这两大翻译学体系的思考和认识。 &lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谭载喜；易经；翻译体系；对比分析&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
====Tan Zaixi’s Translation System====&lt;br /&gt;
&lt;br /&gt;
In his book ''A Series of Translation Studies in China'', Tan Zaixi put forward his views on the internal structure of translatology. He deemed that translatology can be divided into three parts: general translatoloty, special translatology and applied translatology. In a more specific sense, translatology should not only include a macroscopic discussion of translation, it should also cover a specialized study of bilingual translation as translation (interlingual translation) is the conversion from one language to another (Tan Zaixi, 2005:19). The former of which has theoretical value and helps people understand the essence of translation; the latter has practical value and contributes to guiding translation practice.&lt;br /&gt;
&lt;br /&gt;
Specifically, the research content of general translatology contains the following four aspects: Firstly, the study of human language, culture and the general rules of translation; Secondly, study the general process of translation and the status of translation in the whole scientific system as well as the relationship between translation and other disciplines; Thirdly, discuss the nature, function and standard of translation as well as the general responsibilities and conditions of translators from a macro perspective; Fourthly, investigate the history of translation from the perspective of synchronic and diachronic translation studies (including not only the national and regional history of translation, but also the world history of translation). Differing from general translation, the study of special translation includes three aspects: Firstly, study the specific problem of mutual translation between two languages; Secondly, make a comparison between the two languages and cultures; Thirdly, put forward theories that can guide translation between two specific languages. Moreover, applied translatology is directly related to translation practice, which covers two aspects: On the one hand, it studies how to apply theories of general translatology and special translatology to translation practice, translation teaching, translation criticism, compilation of translation reference books and machine translation; On the other hand, it aims to explain the purposes, functions, standards procedures and methods of translation as well as their interrelations on a micro level.&lt;br /&gt;
&lt;br /&gt;
In fact, the above three parts of translatology are closely linked and inseparable, knowledge of special translatology and applied transltology are the foundation of studying general translatology, in turn, the knowledge of general translatology can also guide the study of special translatology. Thus, we can see both general translatology and special translatology need to conduct further research into applied translatology and obtain feedback information from the practical application of the theories so as to continuously develop and improve the theories. (Tan Zaixi, 2005:21-22)&lt;br /&gt;
&lt;br /&gt;
From the above explanation, the diagram of Tan Zaixi's system of translatology can be drawn as following:&lt;br /&gt;
&lt;br /&gt;
[[File:Tan Zaixi.jpg]]&lt;br /&gt;
&lt;br /&gt;
====Yi Jing’s Translation System====&lt;br /&gt;
According to Yi Jing’s thoughts, the system of translatology should include: introduction of translatology (IT), theory of translation’s history (TTH), theory of translation itself (TTI), theory of translation practice (TTP) and meta-theory of translatology (MTT). These five parts constitute the organic system of translatology. IT helps people to form a relatively basic and comprehensive understandings of the macro system of translatology, it is the foreshadowing and general outline of the system of translatology, taking the concrete question research as the main body. In terms of the TTH, TTI, TTP and MTT, their relationship is complementary, mutual influence and mutual support, which together constitute the organic wholeness of the macro system of translatology.&lt;br /&gt;
&lt;br /&gt;
The IT can be divided into the following five aspects: Firstly, the foundation of translatology. By reviewing the development of Chinese and foreign translation practice and theory, the necessity of the construction of translatology are explained. Since there is no consensus on the independent status of translatology, this part needs to be included in the IT. If the independent discipline status of translatology is  widely recognized in the future, this part can be omitted. Secondly, the value of translation, that is, the role of translation at different levels. Generally speaking, the value of translation involves the individual value, social value, ideological and cultural value, literary value and language value of translation. Thirdly, translation practice as well as the nature, definition and position of translatology. In addition, the object, basic task, purpose, research method and research status of translatology, and the basic structure of translation system are also introduced accordingly. The core research object of translatology is the practice of bilingual conversion. The main task is to explore the development of translation practice and translation theory, and to reveal the historical context of translation development. The purpose of translatology research is to sum up history, study the present, promote the translation research and practical work at present and in the future, and to a certain extent, promote the spiritual and cultural construction of human beings. The basic research method of translatology is based on empirical description and combined with principle. The research status of translatology mainly includes the development of translation practice and translation studies in various periods of history, the schools of translation studies and the representative figures and theories of various schools, the main or popular topics in translatology and the development direction of translation studies. At last, the basic characteristics of translatology. Eg. stability and openness, comprehensive integrity and discipline independence. Generally speaking, the IT is a comprehensive and general description of translatology, and an introduction to the whole system of translatology.&lt;br /&gt;
&lt;br /&gt;
The TTH mainly focuses on the development of translation practice and translation theory, and also discusses the development of translation history theory itself. There are five important branches of TTH: introduction of TTH, history of translation practice, history of translation theory, thematic history and meta-theory of TTH. The introduction is a general descriptive branch of TTH, which generally describes translation history theory; the study of history of translation practice covers the study of general history and dynastic history; the exploration of the history of translation theory and the collation of the formation of translatology are very necessary for people to understand the development of translation theory and translatology itself, and play an instructive role in today's translation research; the thematic history involves the study of translators, translation works, history of translatology, translation history and culture, translation institution history, translation teaching history and so on; the meta-theory of TTH studies translation history theory itself, that is, the development and research situation of TTH itself.&lt;br /&gt;
&lt;br /&gt;
The TTI consists of the general theory and the specific theory. The general theory refers to the fundamental viewpoint of translation practice, it is a theoretical branch of studying the fundamental principles of translation practice as well as the understanding of the most universal, general and basic principles of translation practice. The specific theory involves a series of basic problems derived from the general theory, it covers a wide range of aspects, including transltion’s meaning, translation’s standard, methodology, process, style, subject, types and so forth.&lt;br /&gt;
&lt;br /&gt;
The TTP refers to the applied research of translation theory, which is the concrete application and confirmatory research of translation theory in practical activities. It is mainly divided into three aspects: practical analysis, translation criticism and translation teaching. Practical analysis is to prove the correctness of the existing theory with examples, and to illustrate the applicability of the theory, it can produce three kinds of results, that is, complete application, partial application and complete inadaptability. The main task of translation criticism is to evaluate the translation process and its translated works. The third branch is the teaching of translation, it discusses how to apply the basic knowledge of translation to translation teaching and language teaching, so as to cultivate students' language ability, translation practical ability and translation theory level. &lt;br /&gt;
&lt;br /&gt;
The MTT is a theory formed by studying the discipline of translatology itself. Its research object is the theoretical system and discipline group of translatology, which should include at least the following eight branches: (1) the regularity, rationality and validity of the description of translation, including terms, concepts, propositions, etc; (2) the research object, function, nature and status of discipline, theoretical structure, logical category, progressive standard and the research method of translatology itself; (3) the way of forming the theory of translatology and the different research paradigms, which reveal the deep-seated structure, internal contradiction and development rule of the translatology hidden from the theory of translation; (4) The principles that should be followed in the construction of the theory of translatology; (5) The role of social and cultural conditions in the emergence and development of translation theories and methods in a certain historical context; (6) The study of the community of translatology, the identification of various academic groups, the analysis of the influence of these groups and their connections on translation theory; (7) Applying basic meta-theory categories to identify and summarize the current situation of translation theory, and to reveal the major theoretical problems in translation studies; (8) Other issues concerning the examination of translatology itself(Yi Jing, 2009:197-287).&lt;br /&gt;
&lt;br /&gt;
From the above explanation, the diagram of Yi jing’s system of translatology can be drawn as following:&lt;br /&gt;
[[File:shihaiyao.jpg]]&lt;br /&gt;
&lt;br /&gt;
The translations of the above terms are as following:&lt;br /&gt;
&lt;br /&gt;
[[File:Shu Yu.jpg]]&lt;br /&gt;
&lt;br /&gt;
===Similarities and Differences===&lt;br /&gt;
&lt;br /&gt;
====The Similarities between the Two systems====&lt;br /&gt;
&lt;br /&gt;
=====Both deem translatology as an independent discipline=====&lt;br /&gt;
&lt;br /&gt;
In 1951, Dong Qiusi published ''On the Construction of Translation Theory'' , which clearly put forward the idea of establishing translatology. In 1987, the first national seminar on translation theory was held, which unfolded a new era of the construction of translatology in China. Tan Zaixi came up with the slogan of establishing translatology in his paper ''Translatology must be established'', which triggered extraordinary response. Whether translation can become an independent discipline has been heated discussed in translation circles.&lt;br /&gt;
&lt;br /&gt;
From the above descriptions, we can see that both Tan Zaixi and Yi Jing have a strong consciousness and a clear orientation of discipline towards translatology. Tan Zaixi holds the view that translatology is a science to study translation, which is an essential communicative activity of human beings. It has its own rules, which can be categorized, summarized and described by scientific methods, and can serve the communicative activities of human beings. According to Yi Jing, the formation of the independent discipline status of translatology is the inevitable result of the historical accumulation of translation practice and translation theory as well as an urgent requirement for the development of the whole translation field to modern and contemporary times.&lt;br /&gt;
&lt;br /&gt;
It is based on the consensus that translatology is an independent discipline that Tan Zaixi and Yi Jing put forward their own views on the construction of the system of translatology. Therefore, both Tan Zaixi and Yi Jing agree that translation is an independent discipline, which is the first similarity of their system of translatology.&lt;br /&gt;
&lt;br /&gt;
=====Both define bilingual conversion as object of translation=====&lt;br /&gt;
&lt;br /&gt;
In the 1950s, from the perspective of semiotics, Jakobson divided translation into three categories according to different language signs: intralingual translation, interlingual translation and intersemiotic translation. Intralingual translation refers to that to explain other verbal symbols using original language symbols in the same language field. Interlingual translation refers to the translation between two different languages, and Intersemiotic translation refers to the translation that to explain verbal symbols by using non-verbal symbols.&lt;br /&gt;
&lt;br /&gt;
For this theory, Tan Zaixi pointed out in his translation system that translation (specifically refers to intralingual translation) is a plural and theoretical perspective of switching from one language to another(Tan Zaixi, 2005:19). It indicates that Tan Zaixi's views on object of translation practice is bilingual conversion. Yi Jing also suggested that the specific research object of translatology is bilingual conversion and some phenomena related to bilingualism(Yi Jing, 2009:132).&lt;br /&gt;
&lt;br /&gt;
Therefore, it is obvious that the two systems insist that the object of translatology is bilingual conversion.&lt;br /&gt;
&lt;br /&gt;
=====Both identify comprehensive faithfulness as standard of translation=====&lt;br /&gt;
The discussion about standards of translation has always been a hot spot in the  translation circles, which is the core problem and key task of translation theory. Tan Zaixi and Yi Jing reach an agreement that the standard of translation should be based on sufficient translation practice. Tan Zaixi proposed that the general standard of translation is that &amp;quot;all translations must be faithful to the original text&amp;quot;. Taking this abstract standard as the premise, a series of specific standards can be produced, such as &amp;quot;faithful to the original content &amp;quot;, &amp;quot; faithful to the original form &amp;quot;, &amp;quot; faithful to the original effect &amp;quot;, &amp;quot; faithful to the original function&amp;quot; and so on, which serve different purposes(Tan Zaixi, 2005:38). And Yi Jing believed that &amp;quot;comprehensive faithfulness to content, form and style&amp;quot; is the highest standard of translation and the most ideal condition of translation(Yi Jing, 2009:239).&lt;br /&gt;
&lt;br /&gt;
As mentioned above, both Tan Zaixi and Yi Jing agree that the standard of translation is comprehensive faithfulness. To elaborate it, they also list different aspects of faithfulness, which can be adjusted to specific requirements according to different text types, whereas there is consensus on the core idea of faithfulness.&lt;br /&gt;
Next, I will explore the differences between the two translation systems.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====The differences between the Two Translation Systems====&lt;br /&gt;
&lt;br /&gt;
=====Different structures of translation system=====&lt;br /&gt;
&lt;br /&gt;
From the above diagram of Tan Zaixi and Yi Jing’s system of translatology, we can know that Tan Zaixi’s system of transltology merely includes three parts, that is general translatology, special translatology and applied translatology. The research contents of each part are not clearly distinguished and classified, especially the definition of general translation and special translation is vague, which should be further discussed. In contrast to the system of Yi Jing, he divided it into five parts, that is introduction of the translatology (IT), theory of translation’s history (TTH), theory of translation itself (TTI), theory of translation practice (TTP) and meta-theory of translatology (MTT). For these five parts, Yi Jing clearly illustrated the branches of each part, and its division is rigorous, each branch forms a logical and well-connected system, leaving people a refreshing impression. Moreover, this system exploratory and open, Yi Jing suggested that he holds a welcoming attitude to other systems of translatology, and it can not be assumed arbitrarily that the system is more comprehensive and profound than others.&lt;br /&gt;
&lt;br /&gt;
Thus, we get to know that Tan Zaixi’s system of translatology is more general and rough, while Yi Jing’s is more systematic and inclusive.&lt;br /&gt;
   &lt;br /&gt;
=====Different views on the study of translation history=====&lt;br /&gt;
&lt;br /&gt;
Tan Zaixi and Yi Jing put forward different views on the study of translation history. In Tan Zaixi's translation system, the general translation refers to the history of translation, that is, to study the history of translation from the perspective of diachronic and synchronic translatology, which includes not only the national and regional history of translation, but also the world history of translation(Tan Zaixi, 2005:21). While in Yi Jing’s system of translatology, one of the five branches of TTH mentioned: the study of translation history can be multi-angle and multilevel. From the time span of the study, translation can either be general or dynastic; it can study the translation history of translators and different text genres, or discipline translation history, such as literary translation history, scientific translation history and religious translation history(Yi Jing, 2009:211).&lt;br /&gt;
&lt;br /&gt;
we can know that Tan Zaixi's study of translation history is more macroscopic, which based on different countries, different regions and different historical periods, while the study of translation history of Yi Jing is more specific and detailed, taking translators and various literary genres into account, in addition, he proposed that vertical comparison and horizontal comparison can be used in these factors, reaching almost every aspect of the issue.&lt;br /&gt;
&lt;br /&gt;
=====Different views on translation process=====&lt;br /&gt;
&lt;br /&gt;
For the process of translation, Tan Zaixi and Yi Jing presented their views. Tan divided the process of translation into two types, namely, psychological process and practical operation process. Psychological process is the embodiment of human brain receiving and transforming information, but Tan did not put forward specific steps for practical operation process, which is still open to question. In Yi Jing’s system of translatology, the translation process theory is mentioned in the second branch of the TTI. Yi Jing thought that the translation process can be divided into broad sense and narrow sense. The process of translation in a broad sense includes the selection of the original text, the preparation before translation, the specific translation process, the refinement of the translation and the process of testing and evaluating the translation; the narrow sense refers to the process from reading and understanding the original text to finalizing the translation(Yi Jing, 2009:253).&lt;br /&gt;
&lt;br /&gt;
From the above descriptions, we can see that they define the translation process from different angles. Tan Zaixi divides the translation process into two aspects: psychology and practical operation, while the study of translation process proposed by Yi Jing is more multi-angle, and its broad translation process is not only confined to the process itself, but more comprehensive. &lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
===My Thoughts on the Two Systems===&lt;br /&gt;
&lt;br /&gt;
====My Thoughts on Tan Zaixi’s Translation System====&lt;br /&gt;
&lt;br /&gt;
=====Contributions of Tan’s Translation System=====&lt;br /&gt;
&lt;br /&gt;
First of all, Tan Zaixi's construction of translation system has laid solid foundation on some basic pioneering works of translatology. The establishment of basic concepts and categories is the basic work of discipline construction. Before the publication of A Series of Translation Studies in China, the art theory and science theory of translation and whether translation can become a science were the focus of scholars in the translation circles, but the polysemous word &amp;quot;translatology&amp;quot; is not defined. Thus, two different concepts were confused, that is translation and translatology, they discusses two different levels of problems, and emphasizes on personal reasons in a one-side way, resulting in two incompatible theories of translatology between art school and science school. In this book, Tan Zaixi clearly defined the concept of translation and translatology, clarified some vague understandings, and promoted the development of translatology.&lt;br /&gt;
&lt;br /&gt;
Secondly, Tan Zaixi's translation system has a strong sense and a clear orientation of discipline. The significance of the definition that &amp;quot;translatology is an independent discipline&amp;quot; is not merely its theoretical value, but it involves many important issues about the theoretical development and how to construct the discipline. With a clear sense of independent discipline, Tan Zaixi discussed some constructive and guiding problems such as the research object and field of translatology, the discipline framework of translatology, and the research approach. His unique translation system is a valuable exploration and attempt in Chinese translation circles.&lt;br /&gt;
&lt;br /&gt;
Moreover, in Mr. Tan's view, translatology is not merely a discipline with Chinese characteristics. Because it involves different languages and cultures, Translatology should be constructed from four dimensions: past and present, at home and abroad. In this regard, he believes that a comparative study of Chinese and Western translation theories should be carried out with the open mind of &amp;quot;harmony in diversity&amp;quot;, which is undoubtedly of great value. Construction of translatology needs to integrate Chinese and Western theoretical resources as well as learn widely from other’s strong points. Based on this, Tan Zaixi's construction of translatology fully reflects his broad mind.&lt;br /&gt;
  &lt;br /&gt;
=====Deficiencies of Tan’s Translation System=====&lt;br /&gt;
&lt;br /&gt;
As is known to us, Tan Zaixi has made great contribution on the construction of the system of translatology, but there is no perfect system in the world. Here, I list two points remain to be discussed.&lt;br /&gt;
&lt;br /&gt;
Firstly, the definition of general translation and special translation is not clear enough. In the actual translation process and translation research, general and special are contradictory and unified. Tan Zaixi's view on special translation includes the study of the specific translation of two languages, and the general principles of translatology needs to find out the common law by studying the translation of different languages. Therefore, the general rules of translatology must also be included in the research object of special translation, but this does not appear in its translation system, so its integrity is still open to question.&lt;br /&gt;
&lt;br /&gt;
Secondly, Tan Zaixi discusses the construction of the system of translatology in A Series of Translation Studies in China, but the branches of its translation system are not fully explained in this book, such as the responsibilities of translators in general translation and for the contents of applied translation, it has only put forward the idea, but has not made the detailed explanation. In addition, the structure of the book is not organized according to its translation system, this is indeed a great pity.&lt;br /&gt;
&lt;br /&gt;
=====My Perspective towards Tan’s Translation System=====&lt;br /&gt;
&lt;br /&gt;
The great influence and contribution of Tan’s translation system on the whole translation field is obvious to all, but it is not universal. According to the advantages and disadvantages of this system, we should treat in a dialectical way. Tan’s translation system has made foundation on the establishment of translatology and played a pioneering role in the development of translatology, but some deficiencies are avoidless. Therefore, we should treat Tan Zaimxi’s translation system in a comprehensive view. On the whole, Tan’s translation system can be regarded as a great progress and precious treasure in translation circles.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====My Thoughts on Yi Jing’s Translation System====&lt;br /&gt;
&lt;br /&gt;
=====Contributions of Yi’s Translation System=====&lt;br /&gt;
First of all, the construction of the system of translatology proposed by Yi Jing based on a large number of theoretical research and historical data analysis. Yi Jing collated many kinds of materials in the field of translation, analyzed the views of many scholars and came to his own understandings, so that the system of translatology is coherent and smooth in writing. He selectively analyzed the views expressed by important scholars at home and abroad in the construction of translatology and made a comprehensive comparison of the proposed translation system model. Drawing on the essence of others' thoughts, he put forward his unique system of translatology, and strove to deepen the research on the construction of the system of translatology.&lt;br /&gt;
In addition, the framework of Yi’s translation system is clear and rational. He  comprehensively introduced the Chinese and foreign translation theory research, each part is closely related, making the reader know at a glance. Yi Jing abandoned the conceptual knowledge infusion and rigid theoretical instruction, and focused more attention on tracing back to the source. He regarded the role of Chinese and foreign translation in the development process in a dialectical way with an open mind. At the same time, the dynamical development of translation system is manifested in the construction of complex translation system. He explained deeply that the establishment of translatology is the necessity of social development and the inevitable result of the academic development, all of these have played a positive role in guiding readers to view the current Chinese translation system from a correct perspective.&lt;br /&gt;
&lt;br /&gt;
=====Deficiencies of Yi’s Translation System=====&lt;br /&gt;
&lt;br /&gt;
However, nothing is perfect, Yi Jing’s translation system is no exception without doubt.&lt;br /&gt;
&lt;br /&gt;
Firstly, in the construction of the system of translatology, there are some viewpoints need to be further analyzed. The construction of translation system is a grand subject, which can not be completely completed in such a PhD dissertation, thus it leads to not comprehensive enough. For example, Yi Jing put forward the theory of translation history and clarified its new structure, but the analysis is not detailed enough, and it mainly focused on describing the research methods of translation history and attention points during the process.&lt;br /&gt;
&lt;br /&gt;
Moreover, the traditional translation history research is divided into two branches: the history of translation practice and the history of translation theory. The author thinks that the division is too simple in terms of the importance and reality requires of the theory of translation’s history. Therefore, apart from the above two branches, the theory of translation’s history should cover another three branches: introduction of TTH, thematic history and meta-theory. In this section, the author focuses on the disadvantages of the traditional division. But he doesn't make a thorough analysis of his new division. What is the necessity of such a division of the theory of translation history? what are the advantages of such a division? Can this division completely avoid the flaws of the traditional division? Actually, the author did not give a strong illustration of these substantive problems, nor did he explain them in detail, which directly leads to a sense of relative superficiality.&lt;br /&gt;
&lt;br /&gt;
=====My perspective towards Yi’s Translation System=====&lt;br /&gt;
&lt;br /&gt;
Although there are more or less shortcomings in the analysis of viewpoint argumentation, this dissertation provides a new perspective and path for the discipline of translatology, and to some extent, makes up for the deficiency of the traditional construction of translation system. According to Yi Jing’s summary and organization of a variety of materials in the field of translation at home and abroad, he is not only reproduce the history of translation but make history. Generally speaking, the author believes that the contribution of Yi Jing’s translation system to the development of translatology is far greater than its deficiencies. &lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
This paper first gives a brief introduction of the two translation systems, based on it, drawing corresponding diagrams for the two translation systems, and then compares the similarities and differences between the two systems in detail. At last, the author puts forward her own thoughts on this two translation systems in a dialectical way. Through the above comparison, we can find that both Tan Zaixi’s translation system and Yi Jing’s translation system have their own advantages and disadvantages, but their virtues far outweigh faults and differences are greater than similarities. Both of them have made great contributions to the construction of translation system with their own unique strengths.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
===Refrences===&lt;br /&gt;
&lt;br /&gt;
[1]陈福康.中国译学理论史稿[M].上海:上海外国语大学出版社,2000.&lt;br /&gt;
&lt;br /&gt;
[2]方梦之.当今世界翻译研究的格局—兼论21世纪中国翻译研究的崛起 [J]. 外语教学理论与实践，2016（3）：55-63.&lt;br /&gt;
&lt;br /&gt;
[3]蓝红军. &amp;quot;从学科自觉到理论建构:中国译学理论研究 (1987-2017).&amp;quot; 中国翻译 39.1 (2018): 7-16.&lt;br /&gt;
&lt;br /&gt;
[4]谭载喜.必须建立翻译学[J].中国翻译,1987b3: 2-7.&lt;br /&gt;
&lt;br /&gt;
[5]谭载喜.翻译学[M].武汉:湖北教育出版社,2005.&lt;br /&gt;
 &lt;br /&gt;
[6]许钧,穆雷.翻译学概论[M].南京:译林出版社,2009.&lt;br /&gt;
&lt;br /&gt;
[7]易经.试论翻译学体系的构建[D].湖南师范大学,2009.&lt;br /&gt;
&lt;br /&gt;
==Comparison of translation theories by Eugene nida  and Susan Bassnett   胡慧芳 Hu Huifang==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Eugene Nida and Susan Bassnett are both famous translation theorists and translators in the history of Western translation. Nida proposed the translation theory of &amp;quot;dynamic equivalence&amp;quot;, and Bassnett proposed the concept of &amp;quot;cultural equivalence&amp;quot;. Although Nida and Bassnett emphasized the concept of &amp;quot;equivalence&amp;quot; or &amp;quot;equivalence&amp;quot; in their respective translation theories, the theoretical content is quite different. This article starts with the background of the two people's translation theories and the interpretation of their respective translation concepts, to make a preliminary comparative analysis of the differences and similarities between the two people's translation theories, so as to achieve a deeper understanding of the two people's translation theories.&lt;br /&gt;
&lt;br /&gt;
==='''Key Words'''=== &lt;br /&gt;
Eugene Nida ;Susan Bassnett; dynamic equivalence; cultural equivalence&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
尤金·奈达与苏珊·巴斯奈特都是西方翻译史上著名的大翻译理论家和翻译家。奈达提出了“动态对等”的翻译理论，而巴斯奈特提出了“文化等值”的概念。奈达和巴斯奈特虽然在各自的翻译理论中都强调了“对等”或“等值”的概念，但理论内容却大相径庭。本文从两人翻译理论产生的背景和对各自翻译观的解读入手，来对两人的翻译理论的不同点和相通性进行初步对比分析处理，从而达到对两人翻译理论更深理解。&lt;br /&gt;
&lt;br /&gt;
===关键词=== &lt;br /&gt;
尤金·奈达；苏珊·巴斯奈特；功能对等；文化等值&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
===1.Introduction===&lt;br /&gt;
Eugene Nida is a well-known American translator, translation theorist, and PhD in linguistics. He was born in Oklahoma City in the south-central United States. In 1936, he studied at the University of California, and later received a master's degree in Greek &amp;quot;Bible New Testament&amp;quot; studies from the University of Southern California. In 1943, he received a PhD in linguistics under the guidance of Bloomfield and others. He served as the executive secretary of the translation department of the American Bible Association for a long time, and in 1968 he was the president of the American Linguistic Society.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida was a renowned American translator, translation theorist, and Ph.D. student in linguistics. He was born in Oklahoma City in the south-central United States. In 1936, he studied at the University of California, and later received a master's degree in Greek &amp;quot;New Testament&amp;quot; studies from the University of Southern California. He earned a doctorate in linguistics in 1943 under the tututions of Bloomfield and others. He was a longtime executive secretary of the Translation division of the American Bible Society and, in 1968, president of the Linguistic Society of America.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:09, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In addition to translation theory, Nida has engaged in research in linguistics, semantics, anthropology, and communication engineering. He has also been engaged in Bible translation work for a long time, and has investigated a large number of languages, especially minor languages in Africa and Latin America. . Nida is engaged in translation studies and has written many books. From 1945 to 1986, he published nearly 200 articles and more than 30 books (including co-authored and co-edited works), including 16 monographs on translation and linguistics, the most important of which is &amp;quot;Toward a Science of Translation&amp;quot; &amp;quot;The Theory and Practice of translation&amp;quot; etc. &lt;br /&gt;
&lt;br /&gt;
In addition to translation theory, Nida has also studied linguistics, semantics, anthropology, and communication engineering. He also worked for a long time as a bible translator and studied many languages, especially minor ones in Africa and Latin America. . Nida has studied translation and written many books. From 1945 to 1986, he published nearly 200 articles and more than 30 books (including co-authored and edited works), including 16 monographees on translation and linguistics, the most important of which was &amp;quot;Towards the Science of Translation&amp;quot;. Translation Theory and Practice, etc.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:09, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
His &amp;quot;dynamic equivalence&amp;quot; translation theory and &amp;quot;reader's response theory&amp;quot; translation standards not only have considerable influence in the western translation circles, but also promote the transformation of Chinese translation theory circles. Dr. Nida broke the research paradigm that emphasized static analysis in traditional Chinese translation theory research, and put forward a new idea of open translation theory research, which has brought enlightenment for the establishment of a new translation theory model in my country's translation theory community.&lt;br /&gt;
&lt;br /&gt;
His &amp;quot;dynamic equivalence&amp;quot; translation theory and &amp;quot;reader response theory&amp;quot; translation standards have not only exerted great influence on the Western translation circle, but also promoted the transformation of Chinese translation theory circle. Dr. Nida broke the research paradigm that emphasizes static analysis in traditional translation theory research, and put forward a new thinking of open translation theory research, which provides enlightenment for the establishment of a new translation theory model in the field of translation theory in China.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:09, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Susan Bassnett is a professor, translator, writer and messenger at the Graduate School of Comparative Literature Theory and Translation, Warwick University, UK. As a leading figure in the school of translation culture, her concept of &amp;quot;cultural equivalence&amp;quot; and related translation theories have had a huge impact on contemporary translation studies.&lt;br /&gt;
&lt;br /&gt;
Susan Bassnett is a professor, translator, author and Courier at the Graduate School of Comparative Literature Theory and Translation at the University of Warwick, United Kingdom. As a leading figure in the school of Translation culture, her concept of &amp;quot;cultural equivalence&amp;quot; and related translation theories have exerted a great influence on contemporary translation studies.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:09, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Nida's &amp;quot;dynamic equivalence&amp;quot; and Bassnett's &amp;quot;cultural equivalence&amp;quot; theory have certain similarities, but there are also many differences. This article starts with the &amp;quot;similarities&amp;quot; and &amp;quot;differences&amp;quot; of the two, to gain a more comprehensive understanding and understanding of the two translation theorists and translators and their translation theories, so as to achieve a deeper understanding and Understand the purpose of their translation theory.&lt;br /&gt;
&lt;br /&gt;
There are some similarities between Nida's &amp;quot;dynamic equivalence&amp;quot; and Barnett's &amp;quot;cultural equivalence&amp;quot;, but there are also many differences. This paper starts with the &amp;quot;similarities and differences&amp;quot; and &amp;quot;differences&amp;quot; between the two, in order to have a more comprehensive understanding of these two theorists and translators and their translation theories, so as to deepen the understanding and understanding of their translation purposes. Theory.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:09, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===2.The background of the two translation theories===&lt;br /&gt;
Before the birth of cultural translation school, linguistic school, functional school and structuralist school were the main schools in the field of western translation theory research. Representatives of the linguistic school, Jacob Button, Catford, and Nida, put more emphasis on equivalence in translation issues. They believe that translation is to replace one language material with an equivalent language material; functional school The representative figures Les, Nord and Mantari believe that the focus of translation studies should be the target text, not the original text. Their theoretical sources are mainly communication theory, action theory, information theory and reception aesthetics. &lt;br /&gt;
&lt;br /&gt;
Before the birth of the school of cultural translation, the linguistic school, the functional school and the structuralist school were the main schools in the field of translation theory in the West. The representatives of the linguistic school, Jacob Barton, Catford and Nida, paid more attention to translation. They hold that translation is to replace one language material with the same language material; Les Nord and Mantari, representatives of functional schools, believe that translation studies should focus on the target text rather than the original text. Their theoretical sources are mainly communication theory, action theory, information theory and reception aesthetics.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
But whether it is the linguistic school, the functional school or the structuralist school, in their research process, they are more or less trying to achieve language equivalence from all levels of text content and form. Translation researchers] hope to find a scientific and effective method to solve the various problems faced by translation, but cultural diversity determines the diversity of text cultural connotations. Therefore, these researchers have encountered great troubles when they encounter a context that is quite different from their own cultural background. The cultural translation school was born to better solve these problems.&lt;br /&gt;
&lt;br /&gt;
However, no matter the linguistic school, functional school or structuralist school, they more or less try to realize language equivalence from all aspects of text content and form in the process of research. [Translation researchers] hope to find a scientific and effective way to solve various problems faced by translation, but cultural diversity determines the diversity of cultural connotation of text. As a result, these researchers had a lot of trouble when they encountered environments that were completely different from their own cultural backgrounds. Cultural translation schools were born to better solve these problems.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Before the 1970s, translation theorists mainly studied various translation problems from linguistics. After the 1970s and 1980s, the acceleration of globalization, the acceleration of information dissemination, and the diversification of communication methods have made the relationship between language and culture closer. In information dissemination, language differences have become more prominent, and the status and role of translation activities have also changed. Therefore, with the acceleration of globalization and the popularization of multicultural views and values, translation theory researchers who conform to the trend of the times pay more and more attention to the diverse cultural values embodied in translated texts.&lt;br /&gt;
&lt;br /&gt;
Before the 1970s, translation theorists mainly studied various translation problems from the perspective of linguistics. After the 1970s and 1980s, the acceleration of globalization, the acceleration of the dissemination of information and the diversification of communication methods brought languages and cultures closer together. In the process of information transmission, language differences become more prominent, and the status and role of translation activities have also changed. Therefore, with the acceleration of globalization and the popularization of multi-cultural concepts and values, translation theorists in line with the trend of The Times are paying more and more attention to the multi-cultural values embodied in translated texts.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===2.1  The background of Eugene Nida’s cultural equivalence theory===&lt;br /&gt;
Nida's &amp;quot;dynamic equivalence&amp;quot; translation theory was deeply influenced by his time. At the end of the 19th century and the beginning of the 20th century, linguistic studies in the United States really started. It was not until the beginning of the 20th century that American linguists who studied in Europe and were influenced by Europe began to study American linguistics. They developed American descriptive linguistics and structural linguistics. Beginning in the 1940s, American linguistics began to have a huge impact on world linguistics research. During this period, the representative figures in American linguistics were Boas, Sapir and Bloomfield. &lt;br /&gt;
&lt;br /&gt;
Nida's &amp;quot;dynamic equivalence&amp;quot; translation theory is influenced by his time. It was in the late 19th and early 20th centuries that language studies in the United States really began. It was not until the early 20th century that American linguists, who had studied and been influenced by Europe, began to study American linguistics. They developed descriptive and structural linguistics in the United States. From the 1940s, American linguistics began to exert a great influence on the world's linguistic research. During this period, the representative figures in the field of American linguistics were Boas, Sabir and Bloomfield.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:13, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Although their theories are not exactly the same, they are basically structuralism and descriptive linguistics (Liu Runqing, 2002). Nida learned and grew up during this period. In 1943, he obtained a doctorate in linguistics under the guidance of two famous masters, Bloomfield and Fries. Therefore, his thinking is deeply influenced by Bloomfield, an American structuralist, and Sapir, a human linguist, and he emphasizes the collection and analysis of language materials in language research.&lt;br /&gt;
&lt;br /&gt;
Although their theories are not exactly the same, they are basically structuralism and descriptive linguistics (Liu Runqing, 2002). Nida learned and grew during this time. In 1943, under the tutelage of two famous masters, Bloomfield and Frith, he received his doctorate in linguistics. As a result, his thinking was deeply influenced by the American structuralist Bloomfield and the anthropologist Sapir, and he emphasized the collection and analysis of linguistic materials in linguistic studies.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:13, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In the 1950s, since Nida served as the executive secretary of the translation department of the American Bible Society for several years, Nida has proposed and started to use dynamic equivalence theory to guide the actual work of &amp;quot;Bible&amp;quot; translation. Since the 1950s, translators have generally followed the dynamic equivalent translation theory in translation projects organized by the American Bible Society (Tan Zaixi, 1991).&lt;br /&gt;
Since the 1950s, Nida has been the executive secretary of the Translation Department of the American Bible Society for many years. Nida has proposed and started to use dynamic equivalence theory to guide the practical work of &amp;quot;Bible&amp;quot; translation. In translation projects organized by the American Bible Society since the 1950s, translators have generally followed the theory of dynamic equivalence (Tan Zaixi, 1991).--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:13, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===2.2  The background of Bassnett’s cultural equivalence theory===&lt;br /&gt;
As one of the most representative figures of the cultural translation school, Susan Bassnet's translation concept with cultural translation theory as the core has had a significant impact on contemporary translation studies. In the introduction to &amp;quot;Translation, History and Culure&amp;quot; (Translation, History and Culure), Andre, Lefevere and Susan Basnett proposed that &amp;quot;Culural lurn&amp;quot; (culural lurn)-the term, this is the concept that was first proposed from here.&lt;br /&gt;
&lt;br /&gt;
As one of the most representative figures in the school of cultural translation, Susan Bassnet's concept of translation centered on the theory of cultural translation has exerted a great influence on contemporary translation studies. In the introduction to &amp;quot;Translation, History and Culture&amp;quot; (Translation, History and Culture), Andre, Lefevre and Susan Bassinet put forward the term &amp;quot;Culural&amp;quot; lurn, which is the concept first proposed here.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:14, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Bassnett believes that the linguistic school of translation faces the following problems: The method of machine translation is an effective method, but it is not suitable for literary translation. In response to this situation, Bassnett pointed out that the research method of translation should undergo an cultural turn (eulturalturn). She believes that translators must perform translation activities in a specific cultural context, and translators must not conduct translation activities in cultural isolation under the influence of their own cultural background. In short, Bassnett’s cultural translation view is that translation is not a purely linguistic activity, it is rooted in and influenced by the culture of the language.&lt;br /&gt;
&lt;br /&gt;
According to Bassnett, the linguistics of translation faces the following problems: Machine translation method is an effective method, but it is not applicable to literary translation. In response to this situation, Bassnett points out that translation research methods should undergo a cultural turn (cultural turn). In her opinion, translators must carry out their translation activities in a specific cultural context, and they should not carry out their translation activities in cultural isolation under the influence of their own cultural background. In short, Bassnett's view of cultural translation is that translation is not a purely linguistic activity, but is rooted in and influenced by linguistic culture.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:14, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===3.Susan Bassnett and Eugene Nida’s translation theory===&lt;br /&gt;
&lt;br /&gt;
===3.1 Nida' s“dynamic equivalence&amp;quot; Theory===&lt;br /&gt;
“Dynamic equivalence” is the core conception of Nida ’s translation theories. the essence of it is a receptor-centered theory of translation that aims at achieving a“dynamic”equivalence between the effect obtained from respective readers of the originaltext and the translated version, which requires that translators view from the angle of the sense and spirit of the original instead of rigidly adhering to language structures of it. That is, not rigidly adheringto formal equivalence. The theory of“dynamic equivalence&amp;quot; is the most well- known and the most frequently discussed theory, and the focus of discussions on it may attribute to different interpretations of the term &amp;quot;equivalence&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Dynamic equivalence&amp;quot; is the core concept of Nida's translation theory. Its essence is a receptor-centered translation theory, which aims to achieve the &amp;quot;dynamic&amp;quot; equivalence between the effect obtained from the original text readers and the translated version, which requires the translator to observe from the perspective of the meaning and spirit of translation. Rather than strictly following the structure of the original language. In other words, formal equivalence is not strictly observed. The theory of &amp;quot;dynamic equivalence&amp;quot; is the most famous and frequently discussed theory, and the focus of this discussion may be attributed to different interpretations of the word &amp;quot;equivalence&amp;quot;.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:25, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
3.1.1The nature of &amp;quot;equivalence&amp;quot;&lt;br /&gt;
“Equivalence&amp;quot; is an important proposition in translation for it &lt;br /&gt;
involves some key problems such as nature of translation, translation norms as well as quality and evaluation of translation. As a mathematic term, the word “ equivalence&amp;quot; refers to an absolutely symmetrical and equal relationship, but in many English dictionaries, it gets obscure meanings that things possess similarities or areessentially identical. Then, is the concept“equivalence in translation theories derived from its absolute mathematics reference orborrowed from its indistinct meanings as a word of general linguistices? According to many translation theorists (including Nida), it may mean more of the latter than the former.&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Equivalence&amp;quot; is an important proposition in translation, because it involves the essence of translation, translation norms, quality and translation evaluation and other key issues. &amp;quot;Mathematical equivalence&amp;quot; is the relationship between absolute symmetry and equivalence in mathematics. But in many English dictionaries it has an obscure meaning that something is similar or essentially the same. So, does the concept of equivalence in translation theory derive from its absolute mathematical reference, or is it borrowed from its vague meaning as a word in general linguistics? According to many translation theorists, including Nida, the latter may mean more than the former.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:25, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&amp;quot; Equivalence&amp;quot; is a scientific descriptive notion that is more objective that &amp;quot;loyalty&amp;quot; or &amp;quot;faith&amp;quot;, for the concept of &amp;quot;loyalty&amp;quot;or &amp;quot;faith&amp;quot; refers to attitudes of translators while &amp;quot;faithful translation&amp;quot; indicates the quality of translation. But &amp;quot;equivalence&amp;quot; involves no translator' s attitudes, and thus let us get a more explicit conception. The &amp;quot;equivalence” needed in translation is a comprehensive impact, not mechanically synthesizing equivalence of linguistics,semantics and pragmatics, but taking into account factors in different levels all around with artistical views and accomplishments of different cultures and languages. &lt;br /&gt;
&lt;br /&gt;
&amp;quot;Equivalence&amp;quot; is a scientific descriptive concept. In the concept of &amp;quot;loyalty&amp;quot; or &amp;quot;belief&amp;quot;, &amp;quot;loyalty&amp;quot; or &amp;quot;belief&amp;quot; refers to the attitude of the translator, while &amp;quot;faithful translation&amp;quot; indicates the quality of translation, which is objective. But &amp;quot;equivalence&amp;quot; does not involve the attitude of the translator, so we get a clearer concept. &amp;quot;Equivalence&amp;quot; in translation is a comprehensive influence, not a mechanical synthesis of linguistic, semantic and pragmatic equivalents, but a consideration of different levels of factors as well as artistic viewpoints and achievements of different cultures and languages.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:25, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The historic contribution of Nida's&amp;quot; dynamic equivalence&amp;quot; is that it provides a convincing solution to the dispute of literal translation and free translation held by many western translation theorists for about 2000 years. Literal translation emphasizes equivalence in language forms and the effect oftranslation is overlooked while free translation focuses much more on “beauty” of translation effect with litle regard to equivalence.Nida' s &amp;quot;dynamic equivalence&amp;quot;. however, puts emphasis on equivalence of both effects and then solves this contradiction.&lt;br /&gt;
&lt;br /&gt;
The historical contribution of Nida's &amp;quot;dynamic equivalence&amp;quot; is that it provides a convincing solution to the literal translation and free translation debate that has been going on for about 2000 years for many Western translation theorists. Literal translation emphasizes equivalence in language form, while the effect of translation is neglected, while free translation pays more attention to the &amp;quot;beauty&amp;quot; of translation effect without considering equivalence. Nida's &amp;quot;dynamic equivalence&amp;quot;. However, the equivalence of the two effects is emphasized, and then the contradiction is resolved.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:25, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
3.1.2 Views on Nida s theory of &amp;quot; dynamic equivalence”&lt;br /&gt;
It has been mentioned above that Nida s &amp;quot;dynamic equivalence&amp;quot; theory is the most influential as well as the most frequently criticized and reproached due to dfferent interpretations of the theory. And here, a ittle more comments are given to be shared.&lt;br /&gt;
&lt;br /&gt;
3.1.2.1Apprehension of the theory&lt;br /&gt;
What Nida's values a lot in dynamic equivalence&amp;quot; is that receptors of the two languages ( SL and TL) have approximately similar response and get basically equivalent ffect( 杨柳， 2006). The great contribution Nida made was to shift the focus from the comparison of the source- language and the target- language texts to acomparison of the two communication processes involved.&amp;quot; (金隄,1998:231) Thus, Nida's dynamic equivalence &amp;quot; focuses mainly onthe relative side of &amp;quot; equivalence &amp;quot; rather than absolutizes the term,which may imply that the equivalence theory in translation does originally mean something relative, obscure and indistinct.&lt;br /&gt;
&lt;br /&gt;
Nida is very interested in dynamic equivalence, &amp;quot;where receptors in both languages (SL and TL) have approximately similar responses and achieve substantially equivalent effects (Willow, 2006). Source language and target language text to compare the two communication processes involved. (Jin Ti, 1998:231) Therefore, Nida's dynamic equivalence &amp;quot;mainly focuses on the relative aspects of&amp;quot; equivalence &amp;quot;rather than absolualizing the term, which may mean that equivalence theory in translation actually means relative, vague and vague things.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:25, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
As a relative conception, the goal &amp;quot; dynamic equivalence&amp;quot; pursues is that the readers of the translation can obtain basically similar message smoothly from the translated text as the readers of theoriginal do from the original text, including their perception of the main essence, specific facts and artistic conception, although the two texts may vary greatly or entirely in forms. This goal can be applied to almost all types of translation. For all of these viewpoints,Nida and his theory have encountered constant criticism and reproaching.&lt;br /&gt;
&lt;br /&gt;
As a relative concept, the target of &amp;quot;dynamic equivalence&amp;quot; is that the translation of the readers can get smoothly from the translated text in much the same message, like the readers of the original from the original text, including their main nature, the understanding of specific facts and artistic conception, although the two text there may be large or completely different in form. This goal can be applied to almost any type of translation. For all these views, Nida and his theory have been constantly criticized and criticized.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:25, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In sum, those who are against the theory argue that effect of equivalence can never be possible in translation because translation involves at least two different languages, cultures etc.which are rather hard to the non-native, while those who are in favor hold that equivalence can be achieved not only in senses and styles, but in effect as well. Nida has made it very clear that &amp;quot;the response can never be identical' , but &amp;quot;a high degree of equivalenceof response&amp;quot; is required and possible. And for &amp;quot;functional equivalence&amp;quot;,Nida elaborates that no translation can be completely equivalent. &lt;br /&gt;
&lt;br /&gt;
To sum up, those who oppose the theory believe that the equivalence in translation is impossible forever, because the translation involves at least two different languages, cultures, etc., it is rather difficult for the locals, while in favor of people think equivalence can be realized on the senses and style not only, and in effect can be achieved. Nida made it very clear that &amp;quot;reactions can never be the same,&amp;quot; but that &amp;quot;a high degree of reaction equivalence&amp;quot; is required and possible; As for &amp;quot;functional equivalence&amp;quot;, Nida explained that no translation can be completely equivalent.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:25, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Actually, different translations represent varying degrees of equivalence, That is, &amp;quot;equivalence&amp;quot; doesn't mean identity as its mathematical meaning. (Nida, 2001:87) In order to stress the conception of function and meanwhile avoid misunderstanding, Nida holds that the expression“functional equivalence&amp;quot; is much more satisfactory in describing the degrees of adequacy of a translation（Nida, 2001:91). So, Nida, as he puts it explicitly in his works, doesn' t prescribe something &amp;quot; identical&amp;quot; or total equivalence between the original and the translated texts, but expects high degrees of closeness&amp;quot; to ine ongmal and reproducing nearest translated message to the originai message. &lt;br /&gt;
&lt;br /&gt;
In fact, different translations represent different degrees of equivalence, that is to say, &amp;quot;equivalence&amp;quot; does not imply identity as its mathematical meaning. (Nida, 2001:87) In order to emphasize the concept of functionality while avoiding misunderstanding, Nida believes that &amp;quot;functional equivalence&amp;quot; is more satisfying in describing the appropriateness of translation (Nida, 2001:91). Therefore, Nida, as clearly stated in his work, does not prescribe &amp;quot;identical&amp;quot; or exactly equivalent words between the original text and the translated text, but rather expects a high degree of intimacy and reproduces the most recent translated information to the primitive. Information.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:25, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
He advocates that translators work hard to pursue equivaiencerather than identity&amp;quot;. Professor Jin Di may have standpoint identical to Nida' s, he holds that the term &amp;quot; equivalence&amp;quot; in Nida ' s theory indicates a linguistic notion that is different from &amp;quot;identity&amp;quot;, and &amp;quot; equivalence&amp;quot;is a relative conception, which requires no totally identical effect, but striving for the closest impact produced by the translation within a possible range as what is produced to readers of the original text by the ST (金隄, 1998:44).&lt;br /&gt;
&lt;br /&gt;
He urged translators to strive for identity rather than identity.&amp;quot; Idea professor's stance and nida's views, he thinks that nida's theory of &amp;quot;equivalent&amp;quot; shows that the concept of a language that is different from the &amp;quot;identity&amp;quot; and &amp;quot;equivalence&amp;quot; is a relative concept, it does not require exactly the same effect, but should strive to within the scope of the possible, such as by ST's influence on readers of the original text, as far as possible to make the most direct impact on translation (gold, 1998:44).--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:25, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
3.1.3 Theoretical Practice of &amp;quot;Functional Equivalence&amp;quot; in China-A Comment on the Translation of &amp;quot;A Madman's Diary&amp;quot;&lt;br /&gt;
Here are three examples to analyze the theory of &amp;quot;functional equivalence&amp;quot; used in the &amp;quot;Madman's Diary&amp;quot; in the translation of &amp;quot;The Call&amp;quot; by Yang Xianyi and his wife.&lt;br /&gt;
&lt;br /&gt;
（1）“我同赵贵翁有什么仇.....把古久先生的陈年流水簿子，踹了一脚....”(鲁迅，2019: 08)&lt;br /&gt;
&lt;br /&gt;
“what grudge Mr. Zhao has against me...Itrod on Mr. Gu Jiu's old ledgers..&amp;quot; (杨宪益、戴乃迭，2000: 23)&lt;br /&gt;
&lt;br /&gt;
If this example is literally translated &amp;quot;赵贵翁&amp;quot;, it may be translated as &amp;quot;Zhao Guiweng&amp;quot; in many cases, so that the translation person seems rigid and the translation traces are too obvious. Yang Xianyi and his wife directly translated &amp;quot;Mr. Zhao&amp;quot; in the translation, which conforms to the native language habits of foreigners and avoids the appearance of translation accent. This translation achieves functional equivalence for the translation of personal words in the original text (Chen Weijia, 2009). The &amp;quot;old-year running book&amp;quot; here is a characteristic term of China's old society period, which means &amp;quot;old account book&amp;quot;. If literally translated as &amp;quot;aged jour-nal&amp;quot;, obviously there is no &amp;quot;old ledgers&amp;quot; which is more suitable for the time.&lt;br /&gt;
Time backgroud. The Yangs’ translation handled the translation of characteristic nouns well and reached the result of information equivalent translation.&lt;br /&gt;
&lt;br /&gt;
If this example is translated literally as &amp;quot;Zhao Guiweng&amp;quot;, in many cases it may be translated as &amp;quot;Zhao Guiweng&amp;quot;, thus making the translator appear rigid and the translation traces too obvious. Yang xianyi and his wife translated &amp;quot;Mr. Zhao&amp;quot; directly, which was in line with the native language habits of foreigners and avoided the appearance of the translator's accent. This translation realizes the functional equivalence of individual word translation in the original text (Chen Weijia, 2009). The &amp;quot;old account books&amp;quot; here are the characteristic terms of China's old social period, meaning &amp;quot;old account books&amp;quot;. If literally translated as &amp;quot;geriatric news&amp;quot;, there was clearly no better &amp;quot;old ledger&amp;quot; for the time.&lt;br /&gt;
Time background. The translation of Yangs handles the translation of characteristic nouns well and achieves the result of information equivalent translation.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:25, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
(2)“陈老五赶上前，硬把我拖回家中了。”(鲁迅，2019: 09)&lt;br /&gt;
&lt;br /&gt;
“Old Chen hurried forward and draggedme home.&amp;quot; (杨宪益、戴乃迭，2000: 25)&lt;br /&gt;
&lt;br /&gt;
The personal pronoun &amp;quot;陈老五&amp;quot;, if translated literally, might be translated as &amp;quot;Chen Laowu&amp;quot;. Yang Xianyi translated &amp;quot;Old Chen&amp;quot;, which is more authentic. &amp;quot;Chen Lao Wu&amp;quot; may be the habitual name of this person by the locals, rather than the name Chen Lao Wu. The Yangs' translation as &amp;quot;Lao Chen&amp;quot; here conforms to the Chinese people's habit of addressing acquaintances and conforms to the original cultural background (金瑞, 邵华, 2018).&lt;br /&gt;
&lt;br /&gt;
(3)“狼子村的佃户来告荒....”(鲁迅，2019: 09)&lt;br /&gt;
&lt;br /&gt;
“a tenant of ours from Wolf Cub Villagecame to report the failure of the crop...&amp;quot; ( 杨宪益、戴乃迭，2000: 25)&lt;br /&gt;
&lt;br /&gt;
&amp;quot;狼子村&amp;quot; is a place noun. If it is simply translated as &amp;quot;The Wolf Child Village&amp;quot;, it is obviously inappropriate. Such translated names are not only not beautiful enough, but also cannot express the charm of Chinese place names. Here, the expression of &amp;quot;Cub&amp;quot; in &amp;quot;Wolf Cub Village&amp;quot; of the Young couple is quite vivid and accurate. &amp;quot;Cub&amp;quot; means &amp;quot;cub&amp;quot; and it is used here in line with the original meaning. Yang Xianyi has certain accomplishments in the translation of Chinese-specific place nouns, and conveys the Chinese-specific culture well in the translation process.&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Wolfson village&amp;quot; is a local term. It is obviously inappropriate to translate it simply as &amp;quot;Wolf Children's village&amp;quot;. Such a translation is not only not beautiful enough, but also cannot express the charm of Chinese place names. Here, the young couple's &amp;quot;Wolf pup&amp;quot; in the &amp;quot;Wolf pup village&amp;quot; is very vivid and accurate expression. &amp;quot;Cub&amp;quot; means &amp;quot;Cub,&amp;quot; and in this case, it has the same original meaning. Yang Xianyi has made some achievements in the translation of Chinese place-name nouns and conveyed Chinese culture well in the process of translation.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:25, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===3.2 Bassnett's &amp;quot;cultural equivalence&amp;quot; theory===&lt;br /&gt;
Bassnett believes that the goal of translation should be changed from the text commonly accepted by people to culture, which is the so-called cultural shift. If we compare culture to the human body, then language is the human heart. Only when people's heart, language and body are coordinated with each other, can people maintain vigor and vitality. When performing heart surgery on a patient, the surgeon must take into account the overall physical condition of the patient. The same is true for translation practice. In the process of translating the target language into the target language, members of parliament must take into account the double standards of language accuracy and cultural adaptability, and must not strip away culture and treat translation in isolation.&lt;br /&gt;
&lt;br /&gt;
According to Bassnett, the goal of translation should be to shift from the generally accepted text to culture, which is called cultural transformation. If we compare culture to the human body, then language is the human heart. The mind, language and body coordinate with each other to maintain vitality and vitality. When performing heart surgery on a patient, the surgeon must consider the patient's overall physical condition. The same is true of translation practice. In the process of translating a target language into a target language, parliamentarians must consider double standards of linguistic accuracy and cultural adaptation, and must not deprive cultures and treat translations separately.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:28, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
3.2.1 Translation methods and strategies&lt;br /&gt;
Regarding translation methods, Bassnett believes that language and text materials in different cultural contexts should have different translation requirements, and therefore different translation methods. For example, for original texts that are descriptive, or contain certain cultural beliefs, or are technological in nature, the translator should try to literally translate from a cultural perspective when translating. If the original text does not belong to the above three types of texts, then the translator can play relatively freely when translating, use more translation skills, and less consider the limitations of the original text culture on translation activities. It can be said that the degree of freedom of such translation activities is relatively high.&lt;br /&gt;
&lt;br /&gt;
As for translation methods, Bassnett believes that languages and written materials in different cultural backgrounds should have different translation requirements, so different translation methods should be adopted. For example, for descriptive, culture-specific or essentially technical texts, translators should try to translate literally from a cultural perspective. If the original text does not belong to the above three types of text, the translator can play with relative freedom in the translation and use more translation skills with less consideration for the restrictions on translation activities imposed by the original text culture. It can be said that the freedom of translation activities is relatively high.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:28, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Regarding translation strategy, Bassnett believes that the translator's translation activity is a process of information transmission. In this process, the translator should first find the cultural factors in the original text that are different from the target language, and then understand these factors in depth, and try to retain these factors on this basis. Such a strategy helps readers of other countries to better understand the connotation expressed in the original text, and enable them to have a more accurate understanding of the cultural context of the original text.&lt;br /&gt;
&lt;br /&gt;
As for translation strategies, Bassnett believes that translators' translation activities are the process of information transmission. In this process, the translator should first find the cultural factors that are different from the target language in the original text, and then make an in-depth understanding of these factors, and try to retain these factors on this basis. Such a strategy can help readers in other countries to better understand the meaning of the original text and give them a more accurate understanding of the cultural background of the original text.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:28, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
3.2.2 Content and form of translation&lt;br /&gt;
As far as the content and form of the translation are concerned, Bassnett regards cultural exchange as the focus of translation, and she believes that the original flavor of the original language text should be kept as much as possible. At the same time, she also pointed out that literary translation must not lose its form. Taking poetry as an example, the translation of poetry is not simply a translation of the original poem content, but a new understanding and creation in translation. The translator must use his own translation skills and literary quality to create new content.&lt;br /&gt;
&lt;br /&gt;
In terms of the content and form of translation, Bassnett believes that cultural communication is the focus of translation, and she believes that the original style of the original language text should be retained as much as possible. At the same time, she also pointed out that literary translation must not lose form. Taking poetry as an example, poetry translation is not only a translation of the original content of poetry, but also a new understanding and innovation of translation. Translators must use their own translation skills and literary literacy to create new content.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:28, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
But at the same time, the form and content of the poem are unified. The length of the syllables and the distribution of rhymes in the form are also conveying the content. The information of the times is all revealed behind it. &lt;br /&gt;
Therefore, if the original form of the poem is discarded in the translation, Then it cannot fully reflect the content of the original poem. Take Chinese rhyme poems as an example. When its prosperity turned from its peak to its decline in the Tang Dynasty, the strict flat correspondence and cohesion were not only for making people melodious and catchy, but its pursuit of form revealed that The literati in the era remembered the dead Tang Dynasty and their strong unsatisfied political demands.&lt;br /&gt;
&lt;br /&gt;
But at the same time, the form and content of the poem are unified. The length of syllables and the distribution of rhymes in form also convey content. The information of The Times is revealed behind the scenes.&lt;br /&gt;
Therefore, if the original form of poetry is abandoned in translation, it cannot fully reflect the content of the original poem. Take Chinese rhymes for example. As the Tang's prosperity turned from peak to decline, the strict flattening of correspondence and cohesion was not only pleasing, but the pursuit of form suggested that the literati of that era were remembering the dead Tang dynasty and its descendants. A strong unsatisfied political demand.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:28, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
3.2.3 &amp;quot;Intelligibility&amp;quot; of the translation&lt;br /&gt;
Before the rise of the cultural translation school, translation researchers sometimes translated the literary language in the original text into plain and simple language in order for the translation to be better understood by readers, deleting literary metaphors and associations. In this way, the translation will indeed become easy to understand, but the literary nature of the work has been reduced, and the interest and depth will not reach the effect of the original text. Therefore, Bassnett believes that the &amp;quot;understandability&amp;quot; of the translation cannot be based on abandoning the original style and artistry, but should try to maintain the original flavor of the original.&lt;br /&gt;
&lt;br /&gt;
Before the rise of the school of cultural Translation, translation researchers sometimes translated the literary language in the original text into simple and clear language so that readers could better understand the translation and thus remove the metaphor and association in the literature. In this way, the translation will indeed become easier to understand, but the literariness of the work is reduced, and the interest and depth of the work cannot achieve the effect of the original text. Therefore, According to Bassnett, the &amp;quot;intelligibility&amp;quot; of translation should not be based on abandoning the original style and artistry, but on striving to maintain the original style.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:28, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
3.2.4 Evaluation Criteria of Translation&lt;br /&gt;
For the evaluation criteria of translations, Bassnett believes that the evaluation criteria of translations are not unique. The standards for translating academic articles and applied and literary articles are different. When checking and evaluating the standard of translation, we should start from the target of translation, and judge the translation based on whether the translation can meet the needs of the target. In short, the translation should meet the needs of readers in different cultural contexts as a starting point, and use a suitable translated language that can meet this demand.&lt;br /&gt;
&lt;br /&gt;
As for the evaluation criteria of translation, Bassnett believes that the evaluation criteria of translation are not unique. The translation standards of academic papers and practical papers are different from those of literary papers. When reviewing and evaluating translation standards, the translation should be judged from the target translation and whether the translation meets the target requirements. In short, translation should start from the needs of readers in different cultural backgrounds and use appropriate translation languages to meet this need.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:28, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
3.2.5 Examples of Bassnett's Cultural Translation Theory-Taking 《道德经》‘s Arthur Willy's Translation and Gu Zhengkun's Translation as Examples&lt;br /&gt;
&lt;br /&gt;
原文:&lt;br /&gt;
&lt;br /&gt;
“六亲不和，有孝慈(孝子)。”(章十八)&lt;br /&gt;
&lt;br /&gt;
辜译: &amp;quot;Filiality and benevolence come along with the family feud,&amp;quot;&lt;br /&gt;
&lt;br /&gt;
韦利译:“It was when the six near ones were no longer at peace that there was talkof dutiful sons.&amp;quot; (Waley, 1999:37 )&lt;br /&gt;
&lt;br /&gt;
&amp;quot;六亲&amp;quot; in modern Chinese generally refer to all family members and relatives, but in ancient Chinese there are specific references to father and son, brothers, and couples. Gu Zhengkun knows that family ethical relations are not as complicated in the West as in China, so he adopted the approach of being close to Western readers and translated it as &amp;quot;the family; while Wiley used the method of alienation in order to get close to the original work, calling it &amp;quot;sixnear ons&amp;quot; , And supplemented by the notes at the end of the chapter to further explain the specific meaning of &amp;quot;six relatives&amp;quot;. (the six near ones: father, son, elder brother, younger brother, husband and wife.). Both translators have realized the function of the language opposite to them. The equivalence of the above. That is to realize the equivalence of cultural functions, but also convey the meaning of cultural connotation.&lt;br /&gt;
&lt;br /&gt;
原文:“虽有拱璧以先驷马”  (章六十二)&lt;br /&gt;
&lt;br /&gt;
辜译:It would be better to present to the emperor Tao than jade disks followed by ateam of four horses.&amp;quot; ( 辜正坤，1995: 251 )&lt;br /&gt;
&lt;br /&gt;
韦利译:“Rather than send a team of four horses, preceded by a disc ofjade.e..&amp;quot;(Waley,1999:131 )&lt;br /&gt;
&lt;br /&gt;
Both translators translated &amp;quot;驷马&amp;quot; into &amp;quot;four horses&amp;quot;, which is correct. In ancient China, the number of horses pulling carts was used to reflect the rank of status, such as driving two horses as a parallel, three horses as a stallion, and four horses as a parcel. Usually the emperor drives six, princes drive five, Qing drives four, doctors three, scholars two, and common people one. There are also horse-drawn chariots in wars, usually one carriage with four horses and three passengers. If the translator can comment on this, it will better help the target readers to understand the ancient Chinese horse culture.&lt;br /&gt;
&lt;br /&gt;
Both translators are right to translate &amp;quot;four horses&amp;quot; as &amp;quot;four horses&amp;quot;. In ancient China, the number of carriages was used to reflect status, such as driving two horses as parallel, three as stallions and four as parcels. In general, the emperor drove six, the prince five, the Qing court four, the doctor three, the scholar two, and the scholar four. In war there were also horse-drawn chariots, usually a carriage with four horses and three passengers. If the translator can comment on this, it will better help the target readers to understand the ancient Chinese horse culture.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:28, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===4.The difference between the two translation thoughts===&lt;br /&gt;
Nida's translation thoughts are mainly influenced by language structuralist translators, which are manifested in his use of the syntactic structure analysis method, semantic component analysis method popular in the United States in the 1940s and 1950s, and the core similar to Chomsky's deep structure Syntactic analysis is a structural analysis of language expression forms and translation procedures from the perspective of language translation, that is, interlingual translation. However, the essence of Nida's translation thought lies in far more than its language structuralist translation view, but more of him In &amp;quot;translation is science&amp;quot;, &amp;quot;translation and communication&amp;quot;, &amp;quot;translation must emphasize readers' reflection&amp;quot; and many other propositions. Moreover, Nida's contribution in translation theory, especially in the translation theory of the Bible, and his position in contemporary American and Western translation studies are very important and widely recognized. (Tan Zaixi, 1991)&lt;br /&gt;
&lt;br /&gt;
Nida's translation thought is mainly influenced by the structuralist translator, which is reflected in his use of syntactic structure analysis method, the semantic component analysis method popular in the United States in the 1940s and 1950s, and the core ideas similar to Chomsky's deep structure syntactic analysis. From the perspective of language translation (interlingual translation), this paper makes a structural analysis of language expression forms and translation programs. However, the essence of Nida's translation thoughts lies not only in his view of language structuralism, but also in &amp;quot;translation is science&amp;quot;, &amp;quot;translation and communication&amp;quot;, &amp;quot;translation must emphasize readers' reflection&amp;quot; and many other propositions. Moreover, Nida's contributions to translation theory, especially to Bible translation theory, and his position in contemporary American and Western translation studies are very important and widely recognized. (Tan Zaixi, 1991)--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:35, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
But Bassnett's &amp;quot;cultural translation view&amp;quot; focuses on cultural exchanges, with culture first, and information second. Through translation to introduce the unique culture of each nation, explain the similarities and differences between each other, so as to promote the comparative study of two languages ​​and cultures. Bassnett also pointed out that culture puts forward various requirements for translation, and these requirements are closely related to the nature of the original text. In the process of translation, the translator should demonstrate the unique charm of different cultures through translation, so that people of different cultural backgrounds can communicate and communicate in a true cultural sense.&lt;br /&gt;
&lt;br /&gt;
But Bassinet's &amp;quot;cultural translation view&amp;quot; focuses on cultural exchange, first of all, cultural exchange, then information exchange. The translation introduces the unique culture of each country and explains the similarities and differences between each other, thus promoting the comparative study of the two languages and cultures. Bassnett also points out that culture imposes various requirements on translation that are closely related to the nature of the original text. In the process of translation, translators should show the unique charm of different cultures through translation so that people with different cultural backgrounds can communicate with each other with real cultural significance.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:35, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===5.The similarity of the two translation ideas===&lt;br /&gt;
Nida believes that the service object of translation is the recipient. It is necessary to evaluate and judge the quality of the translation. It is not only necessary to compare the language form of the translation and the original text, but also to see how the recipient reflects the translation. Only when the translated works are easy to understand and in proper form can they be widely accepted by the public. Bassnett’s cultural translation view also emphasizes that translation should meet the requirements of different objects in a certain culture. In order to meet the requirements of different specific groups, the translator must find a suitable translated language functionally. It can be seen that both translation theorists believe that translation works should focus on the demands of recipients of translation at different levels.&lt;br /&gt;
&lt;br /&gt;
Nida believes that the target of translation is the recipient. It is necessary to evaluate and judge the quality of translation. Not only do you need to compare the linguistic form of the translation to the original text, but you also need to understand how the recipient responds to the translation. Only when translated works are easy to understand and in correct format can they be widely accepted by the public. Bassnett's view of cultural translation also emphasizes that translation should meet the requirements of different objects in a certain culture. In order to meet the requirements of different specific groups, translators must find the appropriate translation language in terms of function. It can be seen that both translation theorists believe that translation works should focus on the needs of different levels of translation recipients.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:37, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Nida believes that when there is a contradiction between form and content in the translation process, form should give way to content. Bassnett also believes that in the process of functional equivalence, the translator can not be restricted by the literary image. It can be seen that the two translation theorists pay more attention to the content and form of the translation.&lt;br /&gt;
&lt;br /&gt;
Nida believes that when there is a contradiction between form and content in the process of translation, form should give way to content. Bethnet also believes that in the process of functional equivalence, translators will not be limited by literary images. It can be seen that two translation theorists pay more attention to the content and form of translation.--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:37, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Nida pointed out that the languages ​​and cultures of the world have 90% similarities and only 10% differences. Bassnett also believes that the translator should perform functional equivalence in the target language culture based on the target language; the reading object and the original language's function in the original language culture. It can be seen that both translation theorists believe that the source language and the target language can communicate and communicate in terms of culture. Although there is a cultural loss in the translation process, there are more similarities between different languages. Similarities or similarities (ie cultural common core).&lt;br /&gt;
&lt;br /&gt;
Nida points out that the world's languages and cultures are 90 percent alike and only 10 percent different. Bassnett also argues that translators should perform functional equivalence in the target language culture according to the target language; The object of reading and the function of the original language in the original language culture. It can be seen that both translation theorists believe that source language and target language can communicate in cultural aspects. Despite the cultural loss in translation, there are more similarities between different languages. Similarity or similarity (that is, the common core of culture).--[[User:Fancy|Fancy]] ([[User talk:Fancy|talk]]) 12:37, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===6. Conclusion===&lt;br /&gt;
Both Nida and Bassnett are great translation theorists and translators in the history of Western translation. Their theoretical research ideas and academic vision are broad, and their insights are unique, which give people deep inspiration. In the process of translation research, the two masters placed translation in the multi-dimensional space of the original text and the target text, investigated from different angles to reveal the essence of translation, and achieved fruitful results. The two translations: principles and methods. There are both common points and their own characteristics. We should work hard to understand the characteristics and development trajectories of the two major translation theories, and find out the contributions and shortcomings of the two major translation theories. In order to find things that Chinese translation theories can learn from, to promote the development of Chinese translation studies.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
[1]Nida, Eugene and Charles Taber. The Theory of Translation[M]. Leiden:E. J Brill,1969.&lt;br /&gt;
&lt;br /&gt;
[2]Liao Qiyi.(2000).廖七一.''当代西方翻译理论探索''.[Exploration of Contemporary Western Translation Theory].译林出版社[Yilin Publishing House]&lt;br /&gt;
&lt;br /&gt;
[3] Liu Runqing.(2002).刘润清.''西方语言学流''派[Schools of Western Linguistics].外语教学与研究出版社[Foreign Language Teaching and Research Press]&lt;br /&gt;
&lt;br /&gt;
[4]Lu Gang. (2006). 陆刚. 巴斯奈特理论与翻译中文化等值的不确定性[Bassnett's theory and the uncertainty of cultural equivalence in translation].''中国比较文化''[Chinese Comparative Culture]&lt;br /&gt;
&lt;br /&gt;
[5]Tan Zaixi. (1991). 谭载喜. ''西方翻译简史''. [Western Translator Business History]. 商务印书馆[The Commercial Press ]&lt;br /&gt;
&lt;br /&gt;
[6]Duan Feng. 段峰.(2006). 苏珊·巴斯奈特文学翻译思想述评. [A Review of Susan Bassnett's Literary Translation Thoughts]. ''四川大学学报''[Journal of Sichuan University]&lt;br /&gt;
&lt;br /&gt;
[7]Lu Gang. (2010). 陆刚. 巴斯奈特理论与翻译中文化等值的不确定性[Bassnett's theory and the uncertainty of cultural equivalence in translation]. ''扬州大学学报''[Journal of Yangzhou University]&lt;br /&gt;
&lt;br /&gt;
[8]Deng Ju, Qin Zhongshu.(2007). 邓巨，秦中书.苏珊·巴斯奈特翻译思想述评[A Review of Susan Bassnett's Translation Thoughts.  ''四川文理学院学报''[Journal of Sichuan University of Arts and Science]&lt;br /&gt;
&lt;br /&gt;
[9]Luo Chengli. 罗承丽.(2010). 操纵与构建：苏珊·巴斯奈特“文化翻译中”思想研究. [Manipulation and Construction: Susan Bassnett's &amp;quot;Cultural Translation&amp;quot; Thought Research].''北京语言大学''[Beijing Language and Culture University]&lt;br /&gt;
&lt;br /&gt;
[10]Waley,Arthur.The Way and Its Power:A study of the Tao Te Ching and its Place in Chinese Thought.London:Allen and Unwin，1934.&lt;br /&gt;
&lt;br /&gt;
[11]Lu Xun. 鲁迅.(2010). ''呐喊''. [The Call].江西教育出版社[Jiangxi Education Press]&lt;br /&gt;
&lt;br /&gt;
[12]Lu Xun. 鲁迅.(2010). ''呐喊''. [The Call]. 杨宪益，戴乃迭，译.北京外文出版社[Beijing Foreign Languages  Publishing House]&lt;br /&gt;
&lt;br /&gt;
[13]Gu Zhengkun. 辜正坤.(2008). ''老子道德经''[ Tao Te Ching].北京大学出版社[Peking University Press]&lt;br /&gt;
&lt;br /&gt;
--[[User:Wu Yilu|Wu Yilu]] ([[User talk:Wu Yilu|talk]]) 13:34, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==A Comparative Study Between the Skopos Theory and Yan Fu’s Theory 吴一露 Wu Yilu  202070080610 MTI ==&lt;br /&gt;
&amp;lt;center&amp;gt; 吴一露 Wu Yilu  202070080610&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
Skopos theory and the theory put forward by Yan Fu, that is “ Faithfulness, Expressiveness and Elegance”, are one of the most representative translation theories respectively in the history of Chinese and Western translation theories. And these two theories have a profound impact to Chinese and Western translation theories and practices. This paper will compare the similarities and differences between these two theories as well as their historical contributions and limitations. It aims to get a deeper understanding of Skopos theory and Yan Fu’s theory and a better application of theories in practice. In the meantime, the collision and comparative analysis of Chinese and Western theories will also promote the study of translation theories and provide a reference for guiding translation practice.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
&lt;br /&gt;
Skopos Theory; Faithfulness, Expressiveness and Elegance; Hans Vermeer; Yan Fu&lt;br /&gt;
&lt;br /&gt;
===目的论和严复理论的比较研究===&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
目的论和严复提出的翻译理论即 “信达雅”分别是中西方翻译理论史上最具代表性的翻译理论之一。并且这两种翻译理论对中西方翻译理论和实践产生了深刻的影响。本文将对比研究目的论以及严复理论的同异，结合比较这两种理论的历史贡献及局限,旨在加深对目的论和“信达雅”理解，并将理论更好地运用到翻译实践中。同时中西方理论的碰撞和对比分析，也会促进翻译理论研究和为指导翻译实践提供依据。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
目的论；信达雅；汉斯·弗米尔；严复&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
&lt;br /&gt;
Skopos is the Greek word for “aim” or “purpose” and was introduced into translation theory in the 1970s by the German linguists Hans J. Vermeer as a technical term for the purpose of a translation and of the action of translating. The theory holds the idea that translating and interpreting should primarily take the function of target text into full consideration. The creation of Skopos theory is a significant achievement of western translation theories, providing a new perspective for translation study. (Dun Guangang 2011, 248) &lt;br /&gt;
&lt;br /&gt;
In 1897, Yan Fu set down the triple translation criteria of “Faithfulness, Expressiveness and Elegance,”  (that are Xin, Da, Ya in Chinese), which has an influence on the development of translation practice and theory for almost half a century after it came into being and it still exerts great influence on contemporary TS. (Chen Fukang 2000, 107）With the scope of integration and exchanges between China and Western world expanding to various fields, this paper will reexamine these influential theories by comparing their similarities, differences and influences, so as to deepen our understanding of translation theory study.&lt;br /&gt;
&lt;br /&gt;
===2. Introduction of Skopos Theory and Yan Fu’s Theory===&lt;br /&gt;
&lt;br /&gt;
====2.1 Skopos Theory====&lt;br /&gt;
&lt;br /&gt;
“Skopos theory comprises the idea that translating and interpreting means to produce a target text in a target setting for a target purpose and target addressees in target circumstances”. (Vermeer, Hans J.1987a, 26). The purpose decides everything, from the translation strategy and translation method, to the choice of the form and content of the original work and the production of the target text. All translation behaviours should take purpose into consideration.&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 The Development of Skopos Theory=====&lt;br /&gt;
&lt;br /&gt;
The creation of Skopos theory in not going to happen overnight; it is a gradual process that can the skopos theory become the core of functionalist approach, which is initially proposed by Hans Vermeer. (Tan Zaixi 2004, 255) Its formation and development experienced mostly three periods.&lt;br /&gt;
&lt;br /&gt;
(1) Katharina Reiss’s research &lt;br /&gt;
&lt;br /&gt;
The book Possibilities and Limits of Translation Criticism, written by Katharina Reiss in 1971, marked the appearance of German translation theories and was the first time raised the idea that text function could be listed as a standard of translation criticism and came up with thoughts of functional translation theory. The core of her translation theory is text typology, including informative text (content-focused), expressive text (form-focused), operative text (appeal-focused) and the auto-medial text, which laid a foundation for Skopos theory.(Tan Zaixi 2004, 257)&lt;br /&gt;
&lt;br /&gt;
(2) Hans J. Vermeer: Skopos theories and beyond&lt;br /&gt;
&lt;br /&gt;
Vermeer, Reiss’s student, casting off the chains of Functional Equivalence, thought that “translation is not a mechanical language interpretation, but an activity with an aim or purpose.” According to Action Theory, human action is a kind of purposeful behavior in a given situation. In his opinion, translation also is such a kind of action with purpose on the foundation of a source text. Hence, Vermeer names his theory Skopos theory, a theory of purposeful action. Hans J. Vermeer believed that the purpose of a text determines the translation strategies. It is readers that determine translation purpose. So translators should better to consider integrally both the purpose of translation and special circumstances of target-text readers before interpreting.（Zhou Mengzhen 2007, 154）&lt;br /&gt;
&lt;br /&gt;
(3) Justa Holz-Manttari and Christiane Nord: the theory of translational action and Function plus Loyalty Principle&lt;br /&gt;
&lt;br /&gt;
Manttari differentiated “translation” and “translation action”. She thought that “translation” is simply transformative action while “translation action” is more intricate behavior designed to transfer message overcoming culture and language barriers. In Christiane Nord’s Translating as a Purposeful Activity-Functionalist Approaches Explained, she defines the Skopos theory as the prime principle determining any translation process. But Nord also found there were some drawbacks of Skopos theory, so she putted forward the “loyalty principle”: the responsibility of translators towards to their partners in translational interaction. (Christiane Nord, 1997)&lt;br /&gt;
&lt;br /&gt;
=====2.1.3 Rules of Skopos Theory=====&lt;br /&gt;
&lt;br /&gt;
There are three rules of Skopos theory, including skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
The top-ranking rule for any translation is thus the “skopos rule”, which means that a translation action is determined by its skopos; in other words, that is “ the end justifies the means” (Reiss Katharina &amp;amp; Vermeer Hans J. 1984). As defined by Vermeer and translated by Nord, the Skopos rule states: “Each text is produced for a given purpose and should serve this purpose. The Skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation it is used and with the people who want to use it and precisely in the way they want it to function.” (Christiane Nord, 1997) &lt;br /&gt;
&lt;br /&gt;
Whether the function of the source text or passages of the source text can be preserved or have to be modified or even changed all decided by the purpose of translation. The skopos is divided into three forms: translator purpose, communicative purpose of the translated text and the purpose of using some kind of translation strategies. Coherence rule talks about that the target text must be coherent with the source text, given target text receivers circumstances and knowledge (Pochhacker, Franz 1995, 32). Translators should pick out what is meaningful in the receivers’ condition. &lt;br /&gt;
&lt;br /&gt;
The last rule, fidelity rule, is also called as inter-textual rule which means the ‘inter-textual coherence’ should exists between the source text and target text. Just like Nord (2001) said a translation is an “offer of information”about “a preceding offer of information”, it is expected to bear some kind of relationship with the corresponding source text. It means that the source text and target text should be coherent with each other, and the coherent aspects between them including special collocations, sentence length, grammatical features, or even rhetorical devices, in style, in function, etc.  In accordance to this, the form of the target text would be determined by both translator’s interpretation of the source text and the translation’s purpose. (Dun Guangang 2011,251) &lt;br /&gt;
&lt;br /&gt;
These three rules connect with each other.  From the three basic rules above mentioned we can see that the fidelity rule is considered subordinate to the coherence rule, and the both of rules are subordinated to skopos rule. (Vermeer, Hans J. 1989,187) From above three rules, we come to a conclusion that the evaluation criterion of translation is “adequacy”—dynamic standard —rather than “equivalence”. Therefore, translator should not be literalists who rigidly adhere to the words of the source text.&lt;br /&gt;
&lt;br /&gt;
====2.2 Yan Fu’s Theory====&lt;br /&gt;
&lt;br /&gt;
Yan Fu (1854-1921) was an outstanding Chinese Scholar and translator who had studied abroad from 1877 to 1879 in Britain. In this period, he was interested in western politics and started to learn academic theories of capitalist politics. His solid foundation of language as well as rich reserves of theories made adequate preparations for his future translation work. (Chen Fukang 2000, 105）&lt;br /&gt;
&lt;br /&gt;
Because realizing that it was important for old China to catch up western countries in fields of politics, economy, culture, ideology and institutions, this famous Chinese translator devoted his life to importing western ideas and theories by translating various foreign works, including Evolution and Ethics, Yuan Fu (the Chinese version of The Wealth of Nations), The Spirit of Laws and other essays. It is these translated works and his translation theories --- “faithfulness, expressiveness and elegance” that impressed large numbers of Chinese scholars profoundly, which also contributed to his everlasting name in the history of Chinese translation theory study.(Chen Fukang 2000, 113）&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 The Development of Yan Fu’s Theory=====&lt;br /&gt;
&lt;br /&gt;
(1)The proposal of “Faithfulness, Expressiveness and Elegance” &lt;br /&gt;
&lt;br /&gt;
The idea of “faithfulness, expressiveness and elegance” （Xin, Da, Ya) was firstly seen in The Dhammapada sequence （《法句经序》）written by Zhi Qian , a venerable monk and a translator of Buddhist scriptures in the Three Kingdoms Period. But as a translation theory, it is known to the public and handed down because of Yan Fu. (Chen Fukang 2000, 106) In 1898, Yan Fu made a conclusion of all the debates related to translation since Han dynasty and Tang dynasty after research. Then he put forward “the three difficulties for translating” in the preface of the translation of T.H. Huxley’s book Evolution and Ethics and Other Essays more than one hundred years ago. &lt;br /&gt;
&lt;br /&gt;
The first draft of Evolution and Ethics was finished in 1895. As this was the first book he translated, he met many difficulties in translating and got a lot of thoughts. Then he put his thoughts into Yiliyan （《译例言》）: “ Translation involves three requirements difficult to fulfill: faithfulness, expressiveness and elegance. ” (Yan Fu, 1987) However, there are still some people holding the opinion that these translation thoughts of Yan Fu took their ideas from the three principles of famous British translator Tytler.&lt;br /&gt;
&lt;br /&gt;
(2)The evolution of “Faithfulness, Expressiveness and Elegance”&lt;br /&gt;
&lt;br /&gt;
Since this translation theory was put forward, it have inspired continuous debates for nearly one hundred years and the interpretation of the later scholars cannot be ignored. There are four main directions of this evolution.&lt;br /&gt;
&lt;br /&gt;
The May Fourth New Culture Movement ushered in a new epoch vernacular literature and translation, which changed the status of Classical Chinese and Vernacular Chinese. So Yan Fu’s interpretation of “Elegance”, which refers to application of Classical Chinese before Han dynasty, became out of step with the Times. (Chen Fukang 2000, 108) Attempting to prove the rationality of “Elegance”, many translators made new interpretations of it, while there are also some made adjustments on the basis of Yan Fu’s theory.&lt;br /&gt;
&lt;br /&gt;
Qu Qiubai suggested using Vernacular Chinese instead of classical one; Lin Yutang, Liu Zhongdei and Zhu Wenzhen proposed to change “Elegance” into “Beauty”, “Closeness” and “Appropriate” respectively. Among which “ Faithfulness, Expressiveness and Closeness” not only inherits rational thoughts, but also overcomes limitations of “Elegance”. So this principle is a remarkable symbol presenting that China’s translation theories are becoming mature.(Liu Qijia 2000, 97)&lt;br /&gt;
&lt;br /&gt;
Besides, Lu Xun simplified this three-character standard, turning it into a two-character one--- “faithfulness and smoothness” (Xin Shun Shuo). From “Faithfulness, Expressiveness and Elegance” to “Faithfulness, Smoothness and Beauty”, from “Similarity in Spirit” to “Sublimation”, we can see that the translation spirit of Yan Fu is carried forward and how profound an impact this theory made. (Chen Fukang 2000, 112)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Main Contents of Yan Fu’s Theory=====&lt;br /&gt;
&lt;br /&gt;
Whenever the criteria of translation is discussed in China, the principle of translation proposed by Yan Fu would be mentioned, namely: “ Faithfulness, Expressiveness and Elegance”. From the perspective of Yan Fu, “Faithfulness” referred to the meaning of the target text should be close to that of the original one, that was, being faithful to the original meaning, as well as its sentimental color, style and flavor.(Yan Fu, 1987)&lt;br /&gt;
&lt;br /&gt;
There are two aspects of “Faithfulness”: being faithful to the original work and to target readers. “Expressiveness” meant the target text should be coherent and clear, there being no need to follow the exact order of words and sentences structure of the original language but reorganize and elaborate to respect the rules of target language. (Yan Fu, 1987)&lt;br /&gt;
&lt;br /&gt;
And “Elegance” indicated that the target text should be of refinement in language, namely, the use of ancient Chinese before Han dynasty so as to meet the expectation of target readers who were well-educated in China. He claimed that “where language has no refinement, its effects will not extend far”(言之无文，行之不远). (Chen Fukang 2000, 108）&lt;br /&gt;
&lt;br /&gt;
In Yan Fu’s point of view, “Faithfulness” is the core while “Expressiveness” and “Elegance” are two measures, which can be noticed from the order of these three characters. (Chen Fukang 2000, 107) That means “Faithfulness” is the premise and basis of translation and the other two are the aim of translation. So these three standards are integrated.&lt;br /&gt;
&lt;br /&gt;
===3. Similiarities and Differences===&lt;br /&gt;
&lt;br /&gt;
====3.1 The Similarities betweeen these Two Theories====&lt;br /&gt;
&lt;br /&gt;
Although Skopos theory and Yan Fu’s theory originated in two different countries and cultural environments, and there are hundreds of years between the times when they were put forward, these two theories have many similarities.&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Fidelity Rule and Faithfulness=====&lt;br /&gt;
&lt;br /&gt;
The Fidelity rule in Skopos theory is similar to “Faithfulness” in Yan Fu’s theory.&lt;br /&gt;
&lt;br /&gt;
Comparing the two theories of translation, we find that both theories have a criterion based on the original text and pursue the principle of fidelity, which is only expressed in different words. Fidelity rule in Skopos theory holds that translator should respect both the original author and readers in the translation process. Translation is to try to reach an agreement with the original work's intention and translator is responsible not only to readers but also to the original author, reconciling the purpose of the translation with the author's intention and mediating between the two. (Tan Zaixi 2004, 256)&lt;br /&gt;
&lt;br /&gt;
In Nord’s opinion , the faithfulness principle gives translator the right to make changes to the original text according to the purpose of translation, showing an open, tolerant and dynamic view of translation; on the other hand, it requires translator to be responsible for all parties involved in the translation, to explain or interpret his or her translation strategy, and to reach an understanding and consensus among all parties. (Christiane Nord, 1997)&lt;br /&gt;
&lt;br /&gt;
This coincides with Yan Fu's &amp;quot;Faithfulness&amp;quot;, which emphasizes not to deviate from the original text. And &amp;quot;Faithfulness&amp;quot; is the premise and foundation of translation. (Chen Fukang 2000, 107) In the process of translation, translator is required to correctly understand the original text and then reproduce it in another language. If the ideas, expressions, and emotions in the translation are not consistent with the original work, then it violates the requirement of &amp;quot;Faithfulness&amp;quot;, as well as the requirement of the fidelity rule in Skopos theory. Thus, we can find that both theories emphasize the importance of faithfulness to the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Coherence Rule and Expressiveness=====&lt;br /&gt;
&lt;br /&gt;
The coherence principle in Skopos theory is similar to the “Expressiveness” in the Yan Fu’s theory. &lt;br /&gt;
&lt;br /&gt;
In short, they both emphasize the fluency and smoothness of the translation from the point of view of readers’ receptivity and comprehension, so that receiver can accept and understand the translation smoothly. The coherence principle refers that translation should be readable and acceptable, so as to achieve interlingual coherence and to be consistent with the communicative situation of the target readers. As elaborated by Nord, a communicative interaction can only be regarded as successful if the receivers interpret it as being sufficiently coherent with their situation. (Christiane Nord 1997, 32) &lt;br /&gt;
&lt;br /&gt;
Under this rule, the receivers of the target text, their cultural background, social circumstances, expectations, values and norms should all be taken into consideration as major factors to produce meaningful translations. In translation, translator should reproduce the content and form of the original text as much as possible, and such translations usually require extensive annotation so that readers can have a better understanding of the translation. (Zhou Mengzhen 2007, 156)&lt;br /&gt;
&lt;br /&gt;
This point is consistent with Yan Fu's viewpoint in his translation work, Evolution and Ethics · Yiyanli : “ 顾信矣，不达，虽译，犹不译也(A translation is faithful but not expressive, then it is not a qualified translation)。” (Yan Fu, 1987) According to Yan, “Expressiveness” means to reproduce the meaning of the original text in a way that is consistent with the terminological conventions of the target language, which also emphasizes the understandability of the translation. That is to say, translator should focus on conveying the content of the original text and conveying the meaning and gist of the original text, rather than sticking to the order of the words and sentences in the original text. &lt;br /&gt;
&lt;br /&gt;
At the same time, Yan also points out that the sentence structure in English is very different from that in Chinese. If one mechanically translates long sentences from English, the Chinese translation will certainly be unintelligible. (Yan Fu, 1987) Therefore, a translator must first understand the main idea of the original text clearly before he can translate it without compromising the original meaning. It can be seen that both Skopos theory and Yan Fu's theory emphasize expressing the main idea of the original text in a way that can be understood by the target readers.&lt;br /&gt;
&lt;br /&gt;
=====3.1.3 Skopos Rule and Elegance=====&lt;br /&gt;
&lt;br /&gt;
The Skopos rule in the Skopos theory is similar to “Elegance” in Yan Fu’s theory to some extent. &lt;br /&gt;
&lt;br /&gt;
The Skopos rule states that the purpose of translation determines the entire act of translation at the macro level. In the meantime, translator must decide what methods and strategies to use in translation based on the function of the translation in the target culture. Vermeer regards the recipient of the translation as an important part of the translation requirements and &amp;quot;one of the most important factors in determining the purpose of the translation&amp;quot;. Translation is &amp;quot;the text produced in the target language environment for the purpose of translation and for the target readers.”.(Christiane Nord 1997, 12) &lt;br /&gt;
&lt;br /&gt;
While in Yan Fu’s theory, “Elegance” is more specific, as it is based on the specific era and target readers at that time he lived. Because in the 19th century, the books Yan Fu translated were not for the general public, but for old literati and intellectuals who had the right to speak at that time. And most of them respected the old and discriminated against the new, advocating the ancient language while opposing the promotion of the vernacular language. There was no way to introduce Western ideas and knowledge to the scholarly class in China without taking into account their feelings. It is clear that he was thinking from the perspective of target readers, then this theory was put forward. (Chen Fukang 2000, 109) So, in essence, both theories share the same reader-centered viewpoint.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Differences between these Two Theories====&lt;br /&gt;
&lt;br /&gt;
Although there are many similarities between these two translation theories, big differences in the theoretical system, translation standards and translators' status still exist. These differences are not only caused by the different traditions of Chinese and Western theories, but also by the differences in cultural background and personal theoretical knowledge. (Zhou Mengzhen 2007, 156)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Different Theoretical Systems=====&lt;br /&gt;
&lt;br /&gt;
Skopos theory is closely integrated with other disciplines. This theory was born out of the behavioral theory. Vermeer places Skopos theory in the framework of cross-cultural communication. He denies that translation is a purely linguistic transformation, and pays more attention to communication and culture.It makes the translation theory more logical, scientific and systematic. (Dun Guangang 2011. 242) Thus, it breaks the text-centered translation research tradition, providing a new perspective for translation study. A theoretical system with diversified translation standards was formed. &lt;br /&gt;
&lt;br /&gt;
Skopos theory clearly puts forward some translation concepts, such as the three rules, and there is a clear hierarchy among the three rules, with both Fidelity rule and Coherence rule being subordinate to the Skopos rule. It makes clear to translator the standards and principles that they should follow.In addition, it also made a distinction between intertextual coherence and intratextual coherence, adequate translation and equivalent translation, and translation and translation action.(Zhou Mengzhen 2007, 156)&lt;br /&gt;
&lt;br /&gt;
But Yan Fu’s theory is relatively abstract and vague. Although it concludes the translation requirements, it is not as clear as Skopos theory. Different translators have different interpretations of these three translation criteria. Some think that &amp;quot;Faithfulness&amp;quot; refers to the faithfulness to the original work's ideological content, while others think it is faithful to the content and linguistic style of the original work, which leads to differences in content and form. Zhu Guang Qian and Tang Ren even advocated condensing “Faithfulness, Expressiveness and Elegance” into “Faithfulness”; people’s understanding of “Elegance” was even more diverse. Besides, Yan Fu's theory is not closely integrated with other disciplines and focuses more on content and aesthetics.(Chen Fukang 2000, 348）&lt;br /&gt;
&lt;br /&gt;
Therefore, Yan Fu's theory is not clearly demonstrated and scientifically summarized, which easily cause ambiguity. It is not as theoretical and systematic as Skopos theory, and tends to be more of an empirical theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Different Translation Standards=====&lt;br /&gt;
&lt;br /&gt;
Before the emergence of Skopos theory, the mainstream translation standard was functional equivalence. The emergence of the Skopos theory broke through the constraint of equivalence，replacing the &amp;quot;faithfulness principle&amp;quot; as the first principle with the Skopos rule. The success of a translation depends on whether the intended purpose of translation is achieved. &amp;quot;Skopos&amp;quot; usually refers to the communicative purpose of the translation, that is, &amp;quot;the communicative function of the translation in the target socio-cultural context for the target readers&amp;quot;. Therefore, the Skopos theory pays more attention to the translation requirements, the target readers, the target language’s environment and culture. It has a broader scope of application, increasing the number of alternative translation strategies, which opened the shackles of translators.（Vermeer, Hans J. 1989, 186)&lt;br /&gt;
&lt;br /&gt;
In contrast, Yan Fu's translation theory, which can also be regarded as a translation standard, puts forward requirements for translations in three directions. Although “Faithfulness” is the first among the three, Yan Fu also emphasized the importance of “Expressiveness” and “Elegance”. In Yan Fu's view, these three standards are integrated. Even he himself didn’t explain it clearly.  In this way, “Faithfulness, Expressiveness and Elegance” are only three abstract translation criteria, rather than a systematic translation theory. And it has different requirements to different types of text. The requirements are highest for literary works, lower for philosophical and social science works, and even lower for science and technology related works, official documents and the like.(Chen Fukang 2000, 108)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Different Translator Status=====&lt;br /&gt;
&lt;br /&gt;
For a long time in the past, the role and subject status of translators have not received enough attention and research. Traditional translation theories holds that translators should be subordinate to the original text in the translation process. However, Skopos theory emphasizes the subjectivity of translator and frees translators from the prison of the faithfulness standard of translation theory. According to Vermeer, the purpose determines translation action. And the intended purpose is determined by many factors: (1) translator's basic purpose (e.g. to earn a living), (2) the communicative purpose of the translation (e.g. to enlighten readers), and (3) the purpose to be achieved by using a special translation method (e.g. adopting literal translation to illustrate the grammatical structure of a language). (He Xiaoling 2012, 46)&lt;br /&gt;
&lt;br /&gt;
So translators has more freedom and rights. They can have their own judgment and understanding in the translation process. They can adopt different translation strategies, like omission or addition, according to different translation purposes. (Tan Zaixi 2004, 257) Therefore, under Skopos theory, translator is the medium of communication between the author and readers, original text and translated text. He plays a creative role in the translation process, instead of just converting two different languages mechanically. At the same time, translator acts as a central role in the translation process who is responsible for the results of the whole translation activity. (He Xiaoling 2012, 46)&lt;br /&gt;
&lt;br /&gt;
However, in Yan Fu's theory, the content of the translation cannot deviate from the original work. The role of translator is more to convey the meaning of the original work to readers after understanding the ideological basis of the original author. He should strive for the consistency or similarity between the translated text and the original, without compromising the readability and acceptability of the translated text. Therefore, under this theory, translator is more of a bridge between the original work and the translated text. (Zhou Mengzhen 2007, 156) This would still be original text-centered, and translator would not be able to exercise much initiative. &lt;br /&gt;
&lt;br /&gt;
As we can see, “Faithfulness, Expressiveness and Faithfulness” still advocates the primacy of the original text. Compared with the subjective initiative of translator in Skopos theory, translator's act is largely passive .&lt;br /&gt;
&lt;br /&gt;
===4. A Comparative Study of the Contribution and Limitation of these Two Theories===&lt;br /&gt;
&lt;br /&gt;
Skopos theory proposed by Vermeer and the theory proposed by Yan Fu play an important role in Chinese and Western translation theories respectively. Then what are the similarities and differences between the two theories in terms of their contributions and shortcomings? Through the analysis in this chapter, we can glimpse the development trend and characteristics of translation theory in the world of Chinese and Western translation.&lt;br /&gt;
&lt;br /&gt;
====4.1 Contributions of these Two Theories====&lt;br /&gt;
&lt;br /&gt;
When the linguistic dominance in translation studies was questioned before the birth of Skopos theory, translation studies gradually shifted to a cultural orientation, Vermeer placed translation in the framework of cross-cultural communication, which freed translation from the shackles of Nida's equivalence theory, and liberated translation studies from the constraints of source-text-oriented approach .(Tan Zaixi 2004, 242) &lt;br /&gt;
&lt;br /&gt;
In Skopos theory, the status of the source text is not as important as that of the target text. Vermeer regards the original text only as a &amp;quot;source of information&amp;quot;, which provides only the information needed for the translation commission, and is no longer the only or the highest criterion for evaluating the translation. ( Hans J. Vermeer 1982, 98.) Taking the purpose of translation as the starting point and foundation of translation has greatly changed our original concept of translation. &lt;br /&gt;
&lt;br /&gt;
More emphasis is placed on the purpose of translation, the function of translated work and translators’ subjectivity. (Zhou Mengzhen 2007, 157) The social and communicative effects of translation, as well as that of readers and translation are also of great importance , thus a multifaceted and integrated translation standard was formed. Therefore, the creation of Skopos theory has finally freed translation research from the confinement brought about by “equivalence” and provided a new direction for translation study.&lt;br /&gt;
&lt;br /&gt;
Skopos theory has played a subversive role in the history of Western translation, while Yan Fu's theory is to a greater extent a summary and refinement of the previous theories of Chinese translation schools. But it has played a pivotal role in the history of Chinese translation and has long been valued by translation scholars. The contribution of this theory to translation lies not only in proposing a far-reaching translation standard, but also in its rich vitality. (Zhou Mengzhen 2007, 157) This is because this translation standard summarizes the main characteristics of translation work to a great extent and shows the requirements of translation work. Secondly, because of its inclusive nature, after several generations of scholars' discussions, the meaning of  “Faithfulness, Expressiveness and Elegance” has already exceeded the definition given by Yan Fu. &lt;br /&gt;
&lt;br /&gt;
In particular, there are various new interpretations of &amp;quot;Elegance&amp;quot; in literary translation, no longer sticking to the use of ancient Chinese before the Han Dynasty, but focusing on the use of literary style, writing style, and rhetoric. Over the past 100 years, Yan Fu's theory has aroused translators’ long-term thinking and exploration of translation theory, then its academic connotation has been unceasingly explored, which, in return, has been continuously developed and perfected, and has become the classic of Chinese translation thought. In the words of Shen Suru, “Faithfulness, Expressiveness and Elegance” is “still the most well-known and influential translation principle and standard, and no other principle or standard can replace it”.(Shen Suru 2001,7)&lt;br /&gt;
&lt;br /&gt;
====4.2 Limitations of these Two Theories====&lt;br /&gt;
&lt;br /&gt;
Although Skopos theory has made a great breakthrough to translation theory, it has some shortcomings of its own. Firstly, it overemphasizes the purpose of translation and translator, while neglecting rich meaning and multifunctionality of the original text, which undermines the ontological meaning of translation, and is not suitable for some text types. Skopos theory contains a certain degree of idealism, focusing on analysis and refinement, and sometimes it tends to neglect the integrity. As a result, sometimes the stylistic and semantic features of the original text are lost in order to achieve the translation goal. Many scholars have also criticized Skopos theory. Among them, Pym argues that it is a matter of common sense that translation has a purpose, and there is no need to make a fuss over the theory. (Pym Anthony, 1996) &lt;br /&gt;
&lt;br /&gt;
Besides, Newmark claims that the “purpose-oriented” view is overkill. He strongly resents the approach of Skopos theory which eliminates the authority of texts and is oriented to translator's culture. Secondly, the possibility of realizing the purpose of translation depends on the conditions of the target culture rather than the culture of the source language, so fidelity to the original text is only a possibility. (Dun Guangang 2011, 247) Thus we can see that the coherence rule and fidelity rule are not universally applicable. &lt;br /&gt;
&lt;br /&gt;
Obviously, there are also limitations to Yan Fu’s theory. Compared with Skopos theory, Yan Fu's theory gives sufficient attention to the original text, but, as we mentioned earlier, it is an abstract and general theory, which is more theoretical rather than expository. The lack of analysis and discussion of specific issues keeps the theory at an abstract level, making it difficult for translator to grasp the degree: what degree can be called “Faithfulness”, what degree can be called “Expressiveness”, and what degree can be called “Elegance”?(Zhou Mengzhen 2007, 157) It is this ambiguity that makes this theory less scientific and accurate than Skopos theory. Thus its guiding role in practice is greatly reduced.&lt;br /&gt;
&lt;br /&gt;
In addition, as a product of the times, Yan Fu’s theory is deeply influenced by the background of the time, and cannot be scientifically combined with other disciplines, which once again limits the application of this theory.&lt;br /&gt;
&lt;br /&gt;
===5. Conclusion===&lt;br /&gt;
&lt;br /&gt;
There are many similarities between the theory of purpose and Yan Fu's translation theory, “Faithfulness, Expressiveness and Elegance”, in terms of pursuing fidelity and consistency, and observing reader adaptation, while there are also many differences in the theoretical systems, translation standards, and translator status. Although both theories have certain limitations, it is undeniable that they both provide important guidance for translation practice.&lt;br /&gt;
&lt;br /&gt;
Through a comparative study of these two typical Chinese and Western translation theories, we can find that the Western translation theory pays more attention to scientific argumentation method. It attempts to combine with many other disciplines, and takes them as the theoretical support. Thus, the translation theory model is constantly proposed and improved, and the translation research perspective is expanded. Similarly, Yan Fu's theory is constantly being carried forward, and its influence is far-reaching.&lt;br /&gt;
&lt;br /&gt;
Nowadays, as the world is in the period of fast development, dramatic change and great integration, Chinese and Western thoughts and cultures are deeply interwoven. We should adhere to the essence of Chinese translation theory while learning Western theory, so as to better master the essence of both, grasp the development trend of translation theory, and more actively guide our translation practice.&lt;br /&gt;
&lt;br /&gt;
===Reference===&lt;br /&gt;
&lt;br /&gt;
Christiane Nord. (1997). ''Translating as a Purposeful Activity''. Kinderhook: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
Reiss Katharina &amp;amp; Vermeer Hans J. (1984). Groundwork for a general theory of translation. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
Pochhacker Franz. (1995). Simultaneous interrupting: a functionalist perspective. Hermes: Journal of linguistics, (14): 31-53.&lt;br /&gt;
&lt;br /&gt;
Pym, Anthony. (1996). Material Text Transfer as a Key to the Purpose of Translation. Kent, Ohio: Institute of Applied Linguistics.&lt;br /&gt;
&lt;br /&gt;
Vermeer Hans J. (1982a). Translation als informationsangebot. Lebende sprachen, 27(3)97-101.&lt;br /&gt;
&lt;br /&gt;
Vermeer Hans J. (1987a). What does it mean to translate. ''Indian journal of applied linguistic'', 13(2):25-33.&lt;br /&gt;
&lt;br /&gt;
Vermeer Hans J. (1989a). Skopos and Commission in Translational Action. Andrew Chersterman: ''The Translation Studies Reader'', 173-187.&lt;br /&gt;
&lt;br /&gt;
Chen Fukang 陈福康. (2000). ''中国译学理论史稿'' [A History of Translation Theory in China]. Shanghai: Shanghai Foreign Language Education Press 上海外语教育出版社.&lt;br /&gt;
&lt;br /&gt;
Dun Guangang 顿官刚.（2011). ''西方翻译理论文献宣读'' [Selected Readings in Western Translation Theory]. Hunan: Hunan Normal University Press 湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
He Xiaoling 閤小玲. (2012). 浅析目的论视角下的译者主体性 [An Analysis of Translator Subjectivity in the Perspective of Purpose Theory]. Journal of Liuzhou Teachers College ''柳州师专学报''. (4):45-47.&lt;br /&gt;
&lt;br /&gt;
Liu Qijia 刘期家. (2000). 论信达雅的历史发展轨迹 [On the historical development trajectory of Faithfulness, Expressiveness and Elegance]. Journal of Sichuan International Studies University ''四川外语学院学报''. (2):96-101.&lt;br /&gt;
&lt;br /&gt;
Shen Suru 沈苏儒.(2001). 翻译的最高境界——信达雅漫谈 [The Highest Level of Translation - A Compendium of Faithfulness, Expressiveness and Elegance]. Beijing: China Translation and Publishing Corporation 中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Tan Zaixi 谭载喜. (2004). ''西方翻译简史'' [ A Short History of Translation in the West]. Beijing: The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
Yan Fu严复. (1897). ''天演论·译例言'' [Evolution and Ethics· Yiliyan]. News Collection ''国闻汇编''.&lt;br /&gt;
&lt;br /&gt;
Zhou Mengzhen 周锰珍. (2007). “目的论”与“信达雅”——中西方两种译论的比较 ['Skopos Theory' and 'Faithfulness, Expressiveness and Elegance': A Comparison of Two Translation Theories in China and the West]. Academic Forum ''学术论坛''. (8):154-158.&lt;br /&gt;
&lt;br /&gt;
--[[User:Wu Yilu|Wu Yilu]] ([[User talk:Wu Yilu|talk]]) 15:54, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==Comparison of Eileen Chang’s Self-Translation and Conventional Translation from the Perspective of Gender	纪甜甜	Ji Tiantian 202020080605==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;纪甜甜	Ji Tiantian &amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract=== &lt;br /&gt;
&lt;br /&gt;
As a representative figure of Chinese feminist literature, Eileen Chang’s feminist thoughts and gender consciousness have been fully reflected in her creation process. Besides, she is not only a writer, but also a translator. Studying her translation strategies in self-translation and conventional translation and exploring the gender consciousness reflected in her process of translation can help to the further development of translation studies of Chang, make up for the lack of translation evaluation of Chinese women and it also conducive to the further development of gender study in the context of China.&lt;br /&gt;
&lt;br /&gt;
===Key words=== &lt;br /&gt;
&lt;br /&gt;
Eileen Chang, gender, self-translation, conventional translation &lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
性别视角下张爱玲自译与他译对比研究&lt;br /&gt;
&lt;br /&gt;
===摘要=== &lt;br /&gt;
&lt;br /&gt;
张爱玲作为中国女性主义文学的代表人物，在她的创作过程中，女性主义思想、性别意识得到了充分的体现。张爱玲本人除了是一个作家外，也身兼译者的身份，从性别视角研究其自译与他译文本中所采取的翻译策略及其体现出来的性别意识，有助于张爱玲翻译研究的进一步发展，弥补中国翻译史中女性翻译史的欠缺，也有利于性别研究在中国语境下的进一步发展。&lt;br /&gt;
&lt;br /&gt;
===关键词=== &lt;br /&gt;
&lt;br /&gt;
张爱玲，性别，自译，他译&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
&lt;br /&gt;
Eileen Chang, as a Chinese well-known female writer in the 20th century, her novels and prose have attracted much attention, so that many scholars focus on her literary creation achievement but ignore her translation. Numerous books aiming to introduce the Chinese translation history make no mention of Eileen Chang's identity as a translator. (Ma Ruofei 2007: 1)&lt;br /&gt;
&lt;br /&gt;
In fact, Eileen Chang should be reckoned with in the translation field in that she has also made significant contributions in translation. Mao Dun has pointed out that “ The person who can translate literature books must be someone has talent in creation”（Luo Xinzhang &amp;amp; Chen Yingnian 2009：413）, and looking through the Chinese history, we can find that there are not so much Chinese writers who can also translate, but Eileen Chang is one of them. &lt;br /&gt;
&lt;br /&gt;
She, with her powerful creative talent and bilingual skills, has translated diverse works, including a variety of novels, prose and poems, at the same time, she has also made her contributions in compiling movie scripts. Here, the translations will be talked about are her self-translation of ''Jinsuo Ji'' (''The Golden Cangue'') and conventional translation of ''The Old Man and the Sea''. (Ma Ruofei 2007: 1)&lt;br /&gt;
&lt;br /&gt;
Eileen Chang, as a leader of feminist literature in China, the feminism thought profoundly embodied in her literary creation and translation, however, speaking up for women has not limited her exploration of male identity, in the process of depicting the typical characters with different genders, Eileen Chang, as the author or the translator, represents different gender identities. (Ma Yue &amp;amp; Mu Lei 2010: 67)&lt;br /&gt;
&lt;br /&gt;
===2. Gender and Translation===&lt;br /&gt;
&lt;br /&gt;
Since the rise of feminism in the western continent in the 20th century, the topic of gender has always been placed at the core of its theoretical development. Feminist translation theory thought that between women and translation there was some kind of similarity - both of them were placed in the inferior position. So they combined feminism and translation, advocating from the feminist standpoint, using language to create positive intervention to change women' s weak position in translation, so that it can criticize the traditional translation theories which degrade women and translation to the bottom of the society or literature. (Meng Lingzi 2016: 23)&lt;br /&gt;
&lt;br /&gt;
During this period, the research on the relationship between gender and translation has seen the influence of gender identity on translation, which is a big development. However, the over-emphasis on the opposition between the two sexes has its limitations. (Meng Lingzi 2016: 23)&lt;br /&gt;
&lt;br /&gt;
As Sherry Simon has pointed out, “...Another interesting area of investigation would be the way gender identities have been disguised through translation” (Sherry 2005:159), that is, gender identity can be disguised during translation, or the identity represented by the translator is not a single fixed one.With the development and innovation of various theories, translation studies from the perspective of gender, when developed into the 1980s, under the influence of post-structuralism theory, its focus has shifted from the over-emphasis on the opposition between men and women to the exploration of meaning and gender fluidity.&lt;br /&gt;
&lt;br /&gt;
This chapter, facing such a change of gender translation studies, aims to study Eileen Chang' s translations from the perspective of gender liquidity. To some extent, this chapter breaks the status quo that the study on Eileen Chang is onefold about feminism and explores her gender identity transformation in translation to dig out the influences different gender identities make to the translation. (Ma Ruofei 2007: 46)&lt;br /&gt;
&lt;br /&gt;
===3. The Gender Identities in Eileen Chang' s Self-translation --  ''Jinsuo Ji''===&lt;br /&gt;
&lt;br /&gt;
As one of the most representative works of Eileen Chang, ''Jinsuo Ji'' was once honored as “the greatest novella in the history of Chinese literature”(Hsia 1999: 398) by Hsia, while Fu Lei (whose early pseudonym is Xun Yu) also gave a high evaluation of this work, and he said that it was “one of the most great achievements in our literary world”(Xun Yu 1994: 121). &lt;br /&gt;
&lt;br /&gt;
In order to perfectly present the culture and thought of the original work, Eileen Chang chose to translate it herself. It takes her nearly 10 years to rewrite or self-translate ''Jinsuo Ji'', including four different versions: ''Pink Tears'', ''The Rouge of The North'', ''Yuan Nv'' and ''The Golden Cangue''. However, due to the cultural differences, the English version is far less successful than the Chinese version especially the first two English versions do not receive much attention. It was not until 1971 that her fourth English version was produced and chosen into ''Twentieth - Century Chinese Stories''(1921).&lt;br /&gt;
&lt;br /&gt;
Finished in 1943，''Jinsuo Ji'' mainly depicts how Ch’ i-ch’ iao, an ordinary girl from a vendor' s family, gradually changes her mental state because of the oppression of the feudal family. Being forced to marry a crippled person, she depresses her love towards Chiang Chi-tse, her brother-in-law, and idles thirty years in Chiang family like insanity. Under such circumstance, Ch’ i-ch’ iao’ s personality is finally distorted. She destroys her son' s marriage and tortures her daughter-in-law to death. Besides, her daughter' s marriage is put an end to by her. (Wang Xiaoying 2015 : 134)&lt;br /&gt;
&lt;br /&gt;
Eileen Chang' s works overturns the traditional patriarchal discourse, turning to the female as the center of her literature creation, and in her works, the main objects are those ordinary women who live a tragic life. These works fully show her sympathy to the fate of these women, and reflect her intense gender consciousness which is also reflected in her translation.&lt;br /&gt;
&lt;br /&gt;
====3.1 The Performace of Translator' s Female Identity====&lt;br /&gt;
&lt;br /&gt;
In ''Jinsuo Ji'', Ch’ i-ch’ iao is definitely a beautiful and healthy girl. However, she has to marry a disabled husband with an ugly appearance. In the face of such a marriage, Ch’ i-ch’ iao’ s sorrow is obvious, and hoping for love, she turns her eyes to Chiang Chi-tse. However, the reality proves to her that Chiang Chi-tse' s so-called emotion is just a use. Eileen Chang, as a female translator, is full of sympathy for Ch’ i-ch’ iao’ s situation, and this sympathy is fully reflected in her translation.  (Wang Xiaoying 2015 : 134)&lt;br /&gt;
&lt;br /&gt;
ST： &lt;br /&gt;
（七巧的手直打颤，扇柄上的杏黄须子在她额上苏苏摩擦着......）七巧低着头，沐浴在光辉里，细细的音乐，细细的喜悦.....这些年了，她跟他捉迷藏似的，只是近不得身，原来还有今天！(Eileen Chang 1992: 108)&lt;br /&gt;
&lt;br /&gt;
TT：&lt;br /&gt;
( Ch’ i-ch’ iao’ s hands trembled until the yellow tassel on the fan handle rustled against her forehead...) Ch’ i-ch’ iao bowed her head, basking in glory, in the soft music of his voice and the delicate pleasure of this occasion. So many years now, she had been playing hide-and-seek with him and never could get close, and there had still been a day like this in store for her. (Eileen Chang 1971: 163)&lt;br /&gt;
&lt;br /&gt;
Comparing the source text with the target text, it can be found that Eileen Chang makes three main additions here: “of his voice”, “of this occasion” and “in store” to explicate the implied information in the source text, which more powerfully reveal Ch’ i-ch’ iao’ s strong feelings of love and uneasiness for Chiang Chi-tse all the time. From then on, it can be seen that Ch' i-ch' iao once placed her hope in Chiang Chi-tse for love.  (Wang Xiaoying 2015 : 142)&lt;br /&gt;
&lt;br /&gt;
However, from the description in the following text, we can find that for Chiang Chi-tse, the affection with Ch' i-ch' iao is just for regulating his life. Eileen Chang clarifies Ch' i-ch' iao' s emotion in the translation and reveals Chiang Chi-tse' s so-called emotion in the later text, which can show the tragic color of Ch’ i-ch’ iao to express the translator’ s sympathy for the character. (Wang Xiaoying 2015 : 142)&lt;br /&gt;
&lt;br /&gt;
====3.2 The Performace of Translator' s Male Identity====&lt;br /&gt;
&lt;br /&gt;
In ''Jinsuo Ji'', the author uses a large number of metaphors and suggestive words to describe the traditional women' s survival condition. In order to more intuitively present such a state to the readers, Eileen Chang tries her best to translate from the male identity, which to a certain extent derogates the female consciousness of the text, to show the passive and helpless of female characters under a specific era background. (Wang Xiaoying 2015 : 145)&lt;br /&gt;
&lt;br /&gt;
ST：&lt;br /&gt;
娟姑娘扶了正，做了芝寿的替身。(Eileen Chang 1992: 130)&lt;br /&gt;
&lt;br /&gt;
TT：&lt;br /&gt;
Miss Chuan was made a wife and became Chih-shou' s substitute. (Eileen Chang 1971: 191)&lt;br /&gt;
&lt;br /&gt;
The source text describes that after the death of Ch' i-ch’ iao' s daughter-in-law Chih-shou, Chuan, as a concubine of Ch' ang - pai, was supported as his wife. The expression “扶了正” is full of metaphorical color, “正” is a metaphor for the official wife, and “扶” indicates that Chuan is a passive object controlled by others. In the translation, Eileen Chang uses the passive voice to translate “扶了正” into “was made a wife” to convey the manipulated situation implied in the source text. (Wang Xiaoying 2015 : 145)&lt;br /&gt;
&lt;br /&gt;
In addition, here Chang uses the article “a” instead of “the”, just as there will be others to take the place of Chih-shou after her death, the position of the official wife is also low in the feudal family. (Wang Xiaoying 2015: 145)&lt;br /&gt;
&lt;br /&gt;
Another typical example in which the translator expresses herself as a male to show the passive position of the female is reflected in the translation of Ch' ang-an and Ch’ ang - pai’ s separation scene:&lt;br /&gt;
&lt;br /&gt;
ST：&lt;br /&gt;
长安和长白分了家搬出来住。(Eileen Chang 1992: 130)&lt;br /&gt;
&lt;br /&gt;
TT：&lt;br /&gt;
Ch’ ang-an got her share of property from Ch' ang - pai and moved out of the house.  (Eileen Chang 1971: 191)&lt;br /&gt;
&lt;br /&gt;
The original describes the scene in which Ch' ang-an and Ch’ ang - pai split up after Ch' i-ch' iao' s death. Here “分家” is a phrase with metaphorical color. &lt;br /&gt;
&lt;br /&gt;
Instead of translating it directly into “divide the property”, Eileen Chang, from the perspective of male identity, conceals the hidden information of the original in the translation. She translates the sentence “长安和长白分了家” into “Ch' ang-an got her share of property from Ch' ang-pai”, which reveals the fact that in the feudal family of China, men had the right to inherit the family while women were subordinated. (Wang Xiaoying 2015: 144)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Disappearance of Translator' s Gender Identity====&lt;br /&gt;
&lt;br /&gt;
In the process of translation, Eileen Chang not only uses the identity of male or female to flexibly express the meaning of the original text, but also appropriately conceals her gender identity in some situations to reveal the reality of all characters including both sexes. &lt;br /&gt;
&lt;br /&gt;
ST：&lt;br /&gt;
（去年她戴了丈夫的孝，今年婆婆又过世了。）现在正式挽了叔公九老太爷出来为他们分家。(Eileen Chang 1992: 104)&lt;br /&gt;
&lt;br /&gt;
TT：&lt;br /&gt;
（Last year, she wore mournings for her husband and this year, her mother - in - law had passed away.）Now her husband’ s uncle, Ninth Old Master, was formerly invited to come and divide the property among the survivors. (Eileen Chang 1971: 157)&lt;br /&gt;
&lt;br /&gt;
The source text shows us that after the death of the old woman in power of Chiang Mansion, a group of men and women gathered to separate their families. In the translation of the text, Eileen Chang does not make too many adjustments, but only abstracts the word “他们” which indicates “them” into “survivors”, a word with multiple meanings. (Wang Xiaoying 2015: 146)&lt;br /&gt;
&lt;br /&gt;
Firstly, the survivors are indeed “alive” relative to the old woman who died, so the “survivors” can convey the meaning of the original text. Secondly, to some extent, in Eileen Chang' s eyes, both men and women are struggling in the mud in this turbulent era shrouded by feudal ideology, and everyone is a survivor of suffering. Therefore, she uses the word “survivors” to reveal the abuses of the era and sigh over life. (Wang Xiaoying 2015: 146)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Due to the work itself has strong female consciousness, therefore, as a translator, Eileen Chang inevitably translates from female perspective most of the time, but this does not mean that female translators do not have the male consciousness, from the second case, we can see that the identity of the translator can be transformed. In addition, the fluidity of the translator's gender identity is not only reflected in Eileen Chang's translation of female texts, but also reflected in her translation of male texts. (Wang Jing 2011: 104)&lt;br /&gt;
&lt;br /&gt;
===4. The Gender Identities in Eileen Chang’ s Conventional Translation -- ''The Old Man and the Sea''===&lt;br /&gt;
&lt;br /&gt;
''The Old Man and the Sea'' is an outstanding masterpiece of the famous American writer Ernest Miller Hemingway. It was published in 1952 and won the Pulitzer Prize in the second year. In 1954, Hemingway also won the Nobel Prize of Literature. Eileen Chang left Shanghai and arrived in Hong Kong in 1952, just after the publication of ''The Old Man and the Sea''. Invited by the press office of the U.S. Consulate General in Hong Kong, Eileen Chang began to participate in a large-scale Chinese-translation project of American literary works, including ''The Old Man and the Sea''. (Mao Pingping 2018: 171)&lt;br /&gt;
&lt;br /&gt;
Once the work was published, it attracted a wide attention. During that period, even priests and preachers began to quote Hemingway’ s philosophical and thought-provoking quotes in ''The Old Man and the Sea''. This book is translated into dozens of languages and published all over the world, with high praise from critics and readers. The first person in China who gets this great work into well translated is Eileen Chang. &lt;br /&gt;
&lt;br /&gt;
''The Old Man and the Sea'' tells the story of a special fishing experience of an old fisherman named Santiago. After eighty-four days without getting a fish, he was lucky enough to catch a huge marlin. However the marlin dragged the old man and the boat along for two days and nights. In these two days and nights the old man had gone through the most difficult trials he had ever gone through. With strong will, he finally killed the big marlin and tied it to the bow. However, unfortunately, a group of big sharks came after smelling the smell of blood and the old man fought with them to the death. At last, the old man’ s life was saved, but the sharks had eaten up the great marlin, and what the old man dragged back was a bare skeleton.&lt;br /&gt;
&lt;br /&gt;
When it comes to ''The Old Man and the Sea'', in the prologue of its Chinese version, Eileen Chang expresses her affection of this work many times and different from the self-translation in which she has taken a bold rewriting, in the translation of ''The Old Man and the Sea'', Eileen Chang is more faithful to the original, and only presents her subjectivity in the choice of the gender identity. Eileen Chang expresses her understanding of the gender of the source text in the prologue, and then creatively translates the gender-loaded words in the text accordingly.(Eileen Chang 1979: 5) &lt;br /&gt;
&lt;br /&gt;
====4.1 The Performace of Translator' s Female Identity====&lt;br /&gt;
 &lt;br /&gt;
It is undeniable that female translators depict emotions more deeply and delicately than male translators. Therefore, in the process of translating The Old Man and the Sea, Eileen Chang, as a female herself, is particularly adept in showing the emotional characteristics of Sandiego. “...In her translations, she uses rephrasing, color words and onomatopoeia words which are full of feminine characteristics. Those words hint about her feminist thoughts and subtly reveal her identity as a female translator.” (Mao Pingping 2018: 171)&lt;br /&gt;
&lt;br /&gt;
ST：&lt;br /&gt;
“Come on.” the old man said aloud. “Make another turn. Just smell them. Aren’ t they lovely? Eat them good now and there is the tuna. Hard and cold and lovely.” (Hemingway 1985: 39)&lt;br /&gt;
&lt;br /&gt;
TT：&lt;br /&gt;
“再兜一个圈子。你闻闻看。这沙丁鱼可爱不可爱? 好好地吃它们吧，不时还可以吃吃那鳍鱼。硬硬的，冷的，可爱的。”(Eileen Chang 1979: 29)&lt;br /&gt;
  &lt;br /&gt;
Here Eileen Chang uses a number of reduplicated words “闻闻”, “可爱不可爱”, “好好地”, “吃吃” and “硬硬的” to translate the dialogue between the old man and the fish, or in other words, the old man’ s self-talk to soften the whole image of Sandiac and also show his loneliness.&lt;br /&gt;
&lt;br /&gt;
====4.2 The Disappearance of Translator' s Gender Identity====&lt;br /&gt;
&lt;br /&gt;
As a work of men power, the word “man” can be found throughout the whole novel, and translation of this word has mainly two kinds of different ways, one is to follow the novel emotional qualitative, translating it into “男子汉” or some words having the similar meaning, and this way is often taken by many male translators. The second way is to expand the scope of objects, translating it into “人” or “人类” which includes both men and women. (Wang Jing 2011: 103)&lt;br /&gt;
&lt;br /&gt;
To some extent, the latter way blurs gender identity or conceals gender identity to achieve gender balance in the meaning. Eileen Chang mainly adopts the second method in her translation:&lt;br /&gt;
&lt;br /&gt;
ST: &lt;br /&gt;
It is what a man must do．(Hemingway 1985: 23)&lt;br /&gt;
&lt;br /&gt;
TT: &lt;br /&gt;
男子汉就应该这样。(Hai Guan 1979: 15) &lt;br /&gt;
&lt;br /&gt;
男子汉就该这么干。(Wu Lao 2009: 21) &lt;br /&gt;
&lt;br /&gt;
活总是要干的。(Eileen Chang 1979: 16) &lt;br /&gt;
&lt;br /&gt;
Wu Lao and Hai Guan both translate “man” into the concept of “male”, while Eileen Chang avoids using such words in translation. Here she translates the original text into a sentence pattern without subject, omits the subject with gender description, and in fact blurs the gender boundary of the words, thus breaking the arbitrary power of male discourse.&lt;br /&gt;
&lt;br /&gt;
====4.3 The Performance of Translator' s Male Identity====&lt;br /&gt;
&lt;br /&gt;
For the translation of “man”, Eileen Chang has also adopted another translation method:&lt;br /&gt;
&lt;br /&gt;
ST：&lt;br /&gt;
“But man is not made for defeat,” he said. “A man can be destroyed but not defeated.”(Hemingway 1985: 96)&lt;br /&gt;
&lt;br /&gt;
TT：&lt;br /&gt;
“但是人不是为失败而生的，”他说。“一个男子汉可以被消灭，但是不能被打败。”(Eileen Chang 1979: 81）&lt;br /&gt;
&lt;br /&gt;
“可是一个人并不是生来要给打败的，”他说。“你尽可把他消灭掉，可就是打不败他。”（Hai Guan 1979: 79）&lt;br /&gt;
&lt;br /&gt;
“不过人不是为失败而生的，”他说。“一个人可以被毁灭，但不能给打败。”（Wu Lao 2009: 99）&lt;br /&gt;
&lt;br /&gt;
Here, contrary to the previous example, Hai Guan and Wu Lao translate “man” into “人”, while Eileen Chang translates “man” into “男子汉”which means male, pointing out that “a male can be destroyed”. Compared with Hai' s and Wu' s translation, Chang’ s translation, though excluding the female crowd, emphasizes the limitation of male power.&lt;br /&gt;
&lt;br /&gt;
Eileen Chang's translation is very characteristic. By taking advantage of different gender identities to give play to her translator's subjectivity, Eileen Chang transformed the image of Santiago, a tough man who fought bravely against nature created by Ernest Hemingway in the original text, into the image of a fisherman, a symbol of gender equality and a representative of all mankind. (Mao Pingping 2018: 171)&lt;br /&gt;
  &lt;br /&gt;
Through the self-translation and conventional translation of Eileen Chang, we can see that the gender identity of the translator is not unchangeable, either in the feminist text (''Jinsuo Ji'') or in the text expressing the male discourse power (''The Old Man and the Sea''). The translator can adjust his/her gender identity to represent different genders and thus achieve his/her translation purpose.&lt;br /&gt;
&lt;br /&gt;
===5. Reasons for the Transformation of Gender Identity===&lt;br /&gt;
&lt;br /&gt;
====5.1 Cultural Context====&lt;br /&gt;
 &lt;br /&gt;
Malinowski, a Polish anthropologist, first put forward the concept of “context” and he divides context into cultural context and situational context. Here I mainly expound the influence of the cultural context on the transformation of the translator’ s gender identity in the two literary works ''Jinsuo Ji'' and ''The Old Man and the Sea''. “The literary creation of any country or region cannot be separated from the rendering of the corresponding cultural context...A good translation cannot be achieved without a profound understanding of the context of the text.” (Xi Peihua 2017, 121)&lt;br /&gt;
  &lt;br /&gt;
The creation context of ''Jinsuo ji'' is different from that of ''The Old Man and the Sea'', and the social background of the readers of the target language and the source language is also different, which all affect the choice of the translator’ s gender identity.&lt;br /&gt;
&lt;br /&gt;
For example, Eileen Chang' s work ''Jinsuo Ji'' reflects the difficult survival of Chinese women in the feudal family under the background of the 20th century. The original text uses many metaphors and suggestive words to describe the traditional women' s survival, and it’ s not difficult for the source language readers who are in the same social background to understand the indicating meaning of those words. However, when the text is taken into a different context while the text content is presented in the same way, it is not easy for the target language readers to understand. (Wang Xiaoying 2015: 145)&lt;br /&gt;
&lt;br /&gt;
For example, the expression “分家” in the sentence “长安和长白分了家搬出来住” has not only the surface meaning of “separation” but the implied cultural meaning that “Ch' ang-an got her share of property from Ch' ang-pai” which is the hidden information the target language readers won' t get if the translator did not take appropriate measures to make up for the differences of context. Therefore, in her translation, Chang clarifies the cultural characteristics of the source language through the transformation of gender identity. (Wang Xiaoying 2015: 144)&lt;br /&gt;
&lt;br /&gt;
====5.2 The Gender of the Translator and the Purpose of Translation====&lt;br /&gt;
&lt;br /&gt;
As a female translator, Eileen Chang' s female thought is inevitably reflected in her process of translation. And in addition to some potential unconscious female thinking, it is believed that Eileen Chang' s adoption of different gender identities is more consciously chosen according to her translation purpose. For example, in the translation of ''Jinsuo Ji'', Eileen Chang translates from the perspective either of her own or the gender identity or of the opposite sex, the ultimate purpose is to express the struggle and survival of the female characters in the patriarchal society and expressing her lament for that era.&lt;br /&gt;
  &lt;br /&gt;
And in ''The Old Man and the Sea'', Eileen Chang expresses her different understanding of this work in her translation preface that the old fisherman shows astonishing perseverance in his struggle with the sea -- not superhuman, but a kind of grace and spirit due to all human beings. (Eileen Chang 1979: 12)&lt;br /&gt;
&lt;br /&gt;
Therefore, Eileen Chang, based on her understanding of the work, attempts to abstract the image of “old fisherman” into all mankind through her translation, and either from a female identity perspective, from a male perspective or conceal her gender identity in her translation the purpose is to soft the male discourse in the original text. (Eileen Chang 1979: 12)&lt;br /&gt;
&lt;br /&gt;
===6. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Through this comparative study on Eileen Chang' s self-translation and conventional translation, we can see that Eileen Chang, as a female translator, can not only translate feminine literature from a female perspective, but translate male literature from heterosexual gender perspective. &lt;br /&gt;
&lt;br /&gt;
On the other hand, in the same literary work’s translation, her gender identity is not fixed, for example, in translating the female literary, in order to better achieve the purpose of translation, the translator can translate from a male perspective. In a word, this chapter provides the corresponding empirical evidence for the fluidity of translator' s gender identity, breaking the current situation that the research on Eileen Chang' s translation mainly focuses on her feminism.&lt;br /&gt;
  &lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
Chang Eileen, trans. (1971). ''The Golden Cangue. Twentieth-century Chinese Stories''[M]. NY: Columbia University Press. &lt;br /&gt;
&lt;br /&gt;
Eileen Chang 张爱玲. (1955). 金锁记[M]. [''The Gold Cangue'']. 上海印书馆. [Shanghai Press].&lt;br /&gt;
&lt;br /&gt;
Ma Ruofei 马若飞. (2007). 张爱玲翻译研究[D]. [Eileen Chang Translation Studies]. 北京语言大学. [Beijing Language and Culture University].  &lt;br /&gt;
&lt;br /&gt;
Ernest Hemingway. (1985). ''The Old Man and the Sea''[M]. Printed in Great Britain by St Edmundsbury Press, Bury St Edmunds, Suffolk.&lt;br /&gt;
&lt;br /&gt;
Ernest Hemingway. (1979). 老人与海[M]. [''The Old Man and the Sea'']. 张爱玲译, 香港: 香港今日世界出版社. [Hong Kong: Hong Kong Today World Press].&lt;br /&gt;
&lt;br /&gt;
Ernest Hemingway. (1979). 老人与海[M]. [''The Old Man and the Sea'']. 海观译, 上海译文出版社. [Shanghai Translation Publishing House]. &lt;br /&gt;
&lt;br /&gt;
Ernest Hemingway. (2009). 老人与海[M]. [''The Old Man and the Sea'']. 吴劳译, 上海译文出版社. [Shanghai Translation Publishing House]. &lt;br /&gt;
&lt;br /&gt;
Luo Xinzhang, Chen Yingnian 罗新璋，陈应年. (2009). 翻译论集[C].[''Translation Theory Collection'']. 北京: 商务印书馆. [Beijing: The Commercial Press].&lt;br /&gt;
&lt;br /&gt;
Ma Yue, Mu Lei 马悦, 穆雷. (2010). 译者性别身份流动性 :女性主义翻译研究的新视角[J]. [Translator’s Gender Identity Mobility: a New Perspective on Feminist Translation Studies]. 解放军外国语学院学报. [Journal of PLA University of Foreign Languages]. 66-70.&lt;br /&gt;
&lt;br /&gt;
Mao Pingping 毛萍萍. (2018). 张爱玲《老人与海》译作中女性主义的东方色彩[J]. [Oriental Feminism in Eileen Chang' s Translation of ''The Old Man and the Sea'']. 大众文艺. [Popular Literature]. 171-173.&lt;br /&gt;
&lt;br /&gt;
Meng Lingzi 孟令子. (2016). 从女性主义翻译到性别翻译[J]. [From Feminist Translation to Gender and Translation]. 中国翻译. [Chinese Translators Journal]. 23-31. &lt;br /&gt;
&lt;br /&gt;
Simon, Sherry. (1996). Gender in Translation: Cultural Identity and the Politics of Transmission[M]. London: Routledge. &lt;br /&gt;
&lt;br /&gt;
Wang Jing 王璟. (2011). 性别意识与文学翻译——张爱玲翻译个案研究[J]. [Gender Awareness and Literary Translation: A Case Study of Eileen Chang' s Translation]. 中国外语. [Chinese Foreign Language]. 102-106.&lt;br /&gt;
&lt;br /&gt;
Wang Xiaoying 王晓莺. (2015). 离散译者张爱玲的中英翻译——一个后殖民女性主义的解读[M]. [''Diaspora Translator Eileen Chang’s Chinese-English Translation——A Postcolonial Feminist Interpretation'']. 广州:中山大学出版社. [Guangzhou: Sun Yat-sen University Press].&lt;br /&gt;
&lt;br /&gt;
Xi Peihua 席培华. (2017). 浅谈语境文化对英美文学翻译的影响[J]. [On the Influence of Context Culture on the Translation of English and American Literature]. 黑龙江教育学院学报. [Journal of Heilongjiang Institute of Education]. 121-123.&lt;br /&gt;
&lt;br /&gt;
='''Art of Translation'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Comparative Study of Two English Versions of Bian Cheng from the Perspective of Translation Ethics Gui Yizhi 桂一枝 202070080587==&lt;br /&gt;
&lt;br /&gt;
                                                 桂一枝 202070080587&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
Translation is a kind of cultural communication. As long as trans-cultural contacts between different nations and countries occur, problems in ethics would inevitably arise. The nature of translation determines that translation and its researches need the study of ethics as their guidance. The Chinese outstanding contemporary literary works ''Bian Cheng'' has been translated into many different languages, which now enjoys a high reputation among the world. Many researchers have studied its English version from different translation theoretic perspective. This thesis intends to compare two English version of ''Bian Cheng'' translated by Gladys Yang and Ching Ti &amp;amp; Robert Payne respectively within the frame work of Chesterman’s five models of translation ethics, and examine the presentation of translation ethics in these two version.&lt;br /&gt;
&lt;br /&gt;
Translation is a kind of cultural communication. As long as cross-cultural contacts between different nations and countries occur, problems in ethics would inevitably arise. The nature of translation determines that translation and its researches need the study of ethics as their guidance. The Chinese outstanding contemporary literary works ''Bian Cheng'' has been translated into many different languages, which now enjoys a high reputation among the world. Many researchers have studied its English version from different translation theoretic perspective. This thesis intends to compare two English version of ''Bian Cheng'' translated by Gladys Yang and Ching Ti &amp;amp; Robert Payne respectively within the frame work of Chesterman’s five models of translation ethics, and examine the presentation of translation ethics in these two version.--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:45, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Translation ethics, ''Bian Cheng'', Chesterman&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
翻译伦理视域下《边城》两英译本的比较研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
翻译是一项跨文化交流活动。只要不同国家，民族间发生的跨文化行为就不可避免地产生伦理问题。翻译的本质属性决定了翻译活动和翻译研究需要伦理学的指导。《边城》作为我国当代的优秀文学作品曾被翻译成多国文字，在世界文坛上饱享盛誉，很多学者从不同的翻译理论角度对此英译本做过分析研究，本文将从翻译伦理角度，以切斯特曼的五大翻译伦理模式为理论框架，对《边城》的两个英译本——戴乃迭和金堤与白英的译本进行比较评析，探讨翻译伦理在两译本中的体现。&lt;br /&gt;
&lt;br /&gt;
翻译是一项跨文化交流活动。只要不同国家，民族间发生进行跨文化行为，就不可避免地产生伦理问题。翻译的本质属性决定了翻译活动和翻译研究需要伦理学的指导。《边城》作为我国当代的优秀文学作品曾被翻译成多国文字，在世界文坛上饱享盛誉，很多学者从不同的翻译理论角度对此英译本做过分析研究，本文将从翻译伦理角度，以切斯特曼的五大翻译伦理模式为理论框架，对《边城》的两个英译本——戴乃迭和金堤与白英的译本进行比较评析，探讨翻译伦理在两译本中的体现。--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:45, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
翻译伦理；边城；切斯特曼&lt;br /&gt;
&lt;br /&gt;
===1. Research Background===&lt;br /&gt;
&lt;br /&gt;
Since the late 1970s when the study of translation was proposed to be established as a discipline, it has been developing significantly, going far beyond traditional translation studies. Ideas about translation have sprung up like mushrooms. &lt;br /&gt;
&lt;br /&gt;
Since the late 1970s when the study of translation was proposed to be established as a discipline, it has been developing significantly, going far beyond traditional translation studies. Ideas about translation have sprung up like mushrooms.quote missing--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:45, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
From the popularity of functionalism to the emergence of poly-system theory and norm theory in the 1970s and 1980s, scholarship on translation had converted from traditional study focusing mainly on textual matters, more often than not within a linguistic or a literary framework to the study of cultural, commercial, social, historical and political factors related to the texts. Thus, it largely broadened scholars' horizon and enriched the research scope to make translation as a reformulated subject of lively, interdisciplinary debate, paving way to the &amp;quot;cultural turn&amp;quot;. (Luo 2009: 61)&lt;br /&gt;
&lt;br /&gt;
From the popularity of functionalism to the emergence of poly-system theory and norm theory in the 1970s and 1980s, scholarship on translation had converted from traditional study focusing mainly on textual matters, more often than not within a linguistic or a literary framework to the study of cultural, commercial, social, historical and political factors related to the texts. Thus, it largely broadened scholars' horizon and enriched the research scope to make translation as a reformulated subject of lively, interdisciplinary debate, paving way to the &amp;quot;cultural turn&amp;quot;. (Luo, 2009 61)--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:45, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
With the acceleration of globalization redefining national and cultural boundaries, the &amp;quot;cultural turn&amp;quot; in translation studies in the 1990s further introduced many newer theoretical perspectives. Cultural, national, postcolonial, ideological and gender studies, etc. began hitting the field. Translation was never purely regarded as the process of the transfer between languages but also the transfer between cultures. Regarding translation as an intercultural activity now, the translator as a &amp;quot;cultural mediator&amp;quot; has to handle the relations between Self and the Other to coordinate diversified cultural relationships and resolve cultural conflict to promote understanding and communication among nations. Since ethics as a discipline focuses on moral principles guiding human behavior in social relations, translation as a particular kind of activity involving a series of relations can naturally fall into the field of the study of ethics.&lt;br /&gt;
It was under such circumstances that the ethics of translation entered the field of the translation study, and became a hot topic in the late 1990s. Just as Pym claims in his article: &amp;quot;ethics has become a cross-cultural concern as it has in translation studies. Consequently, the study of translation ethics has been appealing to some scholars and should be given much more emphasis by the whole translation circle.&amp;quot; It's now widely accepted that translation study has returned to the questions of ethics.(Pym 2001:129-138)&lt;br /&gt;
&lt;br /&gt;
With the acceleration of globalization redefining national and cultural boundaries, the &amp;quot;cultural turn&amp;quot; in translation studies in the 1990s further introduced many newer theoretical perspectives. Cultural, national, postcolonial, ideological and gender studies, etc. began hitting the field. Translation was never purely regarded as the process of the transfer between languages but also the transfer between cultures. Regarding translation as an intercultural activity now, the translator as a &amp;quot;cultural mediator&amp;quot; has to handle the relations between Self and the Other to coordinate diversified cultural relationships and resolve cultural conflict to promote understanding and communication among nations. Since ethics as a discipline focuses on moral principles guiding human behavior in social relations, translation as a particular kind of activity involving a series of relations can naturally fall into the field of the study of ethics.&lt;br /&gt;
It was under such circumstances that the ethics of translation entered the field of the translation study, and became a hot topic in the late 1990s. Just as Pym claims in his article: &amp;quot;ethics has become a cross-cultural concern as it has in translation studies. Consequently, the study of translation ethics has been appealing to some scholars and should be given much more emphasis by the whole translation circle.&amp;quot; It's now widely accepted that translation study has returned to the questions of ethics.(Pym, 2001 129-138)--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:45, 19 December 2020 (UTC)&lt;br /&gt;
===2. Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 Studies on Translation Ethics aboard====&lt;br /&gt;
&lt;br /&gt;
After the cultural turn in 1970s, a trend of investigating translation studies from the perspective of ethics begins in translation theorists. The development of translation ethics and the major influential scholars’ viewpoints are clarified in the following section. &lt;br /&gt;
It was in the 1980s that the ethics-oriented approaches began emerging in translation studies abroad. Antoine Berman, a French translator and philosopher, is considered the initiator of the study of translation ethics. Early in 1984, Berman first put forward the concept of &amp;quot;translation ethics&amp;quot; in an international seminar on philosophy based on the fierce critics of the western translation tradition of only focusing on &amp;quot;transmitting sense&amp;quot; and advocated that translation ethics should be regarded as one branch of translation studies.(Berman 1992: 3)&lt;br /&gt;
&lt;br /&gt;
After the cultural turn in 1970s, a trend of investigating translation studies from the perspective of ethics begins in translation theorists. The development of translation ethics and the major influential scholars’ viewpoints are clarified in the following section. &lt;br /&gt;
It was in the 1980s that the ethics-oriented approaches began emerging in translation studies abroad. Antoine Berman, a French translator and philosopher, is considered the initiator of the study of translation ethics. Early in 1984, Berman first put forward the concept of &amp;quot;translation ethics&amp;quot; in an international seminar on philosophy based on the fierce critics of the western translation tradition of only focusing on &amp;quot;transmitting sense&amp;quot; and advocated that translation ethics should be regarded as one branch of translation studies.(Berman, 1992 3)--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:45, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Influenced and enlightened by Berman, Lawrence Venuti, a translation theorist of American deconstructionist, also expresses his concerns on translation ethics by advocating &amp;quot;an ethics of difference&amp;quot;. He invents the two words &amp;quot;domestication&amp;quot; and &amp;quot;resistancy&amp;quot; to define the different ethical attitudes and practice of translators. Venuti pays more attention to the social and political factors in translation by advocating the translation strategy of foreignization to resist the cultural hegemony in contemporary Anglo-American culture. Therefore, his thoughts about translation ethics with a basic character of &amp;quot;resistancy&amp;quot; seem more realistic and profound.(Venuti 2004)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Influenced and enlightened by Berman, Lawrence Venuti, a translation theorist of American deconstructionist, also expresses his concerns on translation ethics by advocating &amp;quot;an ethics of difference&amp;quot;. He invents the two words &amp;quot;domestication&amp;quot; and &amp;quot;resistancy&amp;quot; to define the different ethical attitudes and practice of translators. Venuti pays more attention to the social and political factors in translation by advocating the translation strategy of foreignization to resist the cultural hegemony in contemporary Anglo-American culture. Therefore, his thoughts about translation ethics with a basic character of &amp;quot;resistancy&amp;quot; seem more realistic and profound.(Venuti, 2004 page missing)--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:45, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
As the initiator of &amp;quot;the return to ethics&amp;quot; in The Translator in 2001, the French translation theorist Anthony Pym has also made great contributions to the study of translation ethics. Unlike Venuti, who is greatly influenced by Berman, he is not totally in favor of Berman's theory of translation ethics, which he regards as too rigid, pedantic and abstract, for he thinks the debate about &amp;quot;how to translate&amp;quot; over the centuries is always confined to the dichotomy of domestication and foreignization, with Berman's no exception. Pym’s basic idea is that translators should be more loyal to their profession than to the source and target organ. The reason lies in that the whole accountability of professional translators is grounded in the profession itself. Translators check each other's work, drawing on past translations for guidance. They derive their norms from the existing professional context. Just as international scientific community, translators are a community that survives via its own system of checks and balances (Pym 2001:129-138). &lt;br /&gt;
&lt;br /&gt;
As the initiator of &amp;quot;the return to ethics&amp;quot; in The Translator in 2001, the French translation theorist Anthony Pym has also made great contributions to the study of translation ethics. Unlike Venuti, who is greatly influenced by Berman, he is not totally in favor of Berman's theory of translation ethics, which he regards as too rigid, pedantic and abstract, for he thinks the debate about &amp;quot;how to translate&amp;quot; over the centuries is always confined to the dichotomy of domestication and foreignization, with Berman's no exception. Pym’s basic idea is that translators should be more loyal to their profession than to the source and target organ. The reason lies in that the whole accountability of professional translators is grounded in the profession itself. Translators check each other's work, drawing on past translations for guidance. They derive their norms from the existing professional context. Just as international scientific community, translators are a community that survives via its own system of checks and balances(Pym, 2001129-138).--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:45, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In 1990s, Chesterman, an influential Finish scholar, makes a great contribution to the completeness of translation ethics. He puts forward a quite different view on translation ethics, focusing on the values instead of rights and obligations of the translators. Chesterman (1997a) considers values to be the primary notion. In his opinion, there are four values — truth, trust, clarity and understanding, all of which form a fairly comprehensive notion of translation ethics. Later in 2001, Chesterman published a paper &amp;quot;Proposal for a Hieronymic Oath&amp;quot; in a special issue of the journal The Translator, entitled &amp;quot;the return to Ethics&amp;quot;. In his paper, he firstly put forward four models of translation ethics: the ethics of representation, the ethics of service, the ethics of communication and the norm-based ethics. Another model named ethics of commitment was added later so as to essentially regularize the translator's ethical behavior. His proposal of five models of translation ethics has caused a big stir in the academic field, which is considered objective, descriptive and systematic. This classification provides us with a multi-dimensional method of assessing translation practice, for it has assimilated many research results from existing translation theories such as functionalist, norm theory, etc.(Chesterman 2001:139-153)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
In 1990s, Chesterman, an influential Finish scholar, makes a great contribution to the completeness of translation ethics. He puts forward a quite different view on translation ethics, focusing on the values instead of rights and obligations of the translators. Chesterman (1997a) considers values to be the primary notion. In his opinion, there are four values — truth, trust, clarity and understanding, all of which form a fairly comprehensive notion of translation ethics. Later in 2001, Chesterman published a paper &amp;quot;Proposal for a Hieronymic Oath&amp;quot; in a special issue of the journal The Translator, entitled &amp;quot;the return to Ethics&amp;quot;. In his paper, he firstly put forward four models of translation ethics: the ethics of representation, the ethics of service, the ethics of communication and the norm-based ethics. Another model named ethics of commitment was added later so as to essentially regularize the translator's ethical behavior. His proposal of five models of translation ethics has caused a big stir in the academic field, which is considered objective, descriptive and systematic. This classification provides us with a multi-dimensional method of assessing translation practice, for it has assimilated many research results from existing translation theories such as functionalist, norm theory, etc.(Chesterman, 2001 139-153)--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:45, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.2 Studies on Translation Ethics at home====&lt;br /&gt;
&lt;br /&gt;
With the development of the studies on translation ethics in the west, some of Chinese translation scholars have also begun to turn their attention to this issue on translation studies. Professor Lu Jun is the first person to propose &amp;quot;translation ethics&amp;quot; based on the theories of Jurgen Harbermas, communicative ethics in his book ''Span Cultural Barriers — Reconstruction of the Tower of Babel'' written in 2001. In this book, He regards translation activity as &amp;quot;a kind of dialogue and communication between different cultures that requires people to conform to some principles and norms for such intercultural communications will involve more complicated issues..., to be more specific, translation activity itself needs the guidance of ethics&amp;quot;. (Lu 2001: 272)&lt;br /&gt;
&lt;br /&gt;
With the development of the studies on translation ethics in the west, some of Chinese translation scholars have also begun to turn their attention to this issue on translation studies. Professor Lu Jun is the first person to propose &amp;quot;translation ethics&amp;quot; based on the theories of Jurgen Harbermas, communicative ethics in his book ''Span Cultural Barriers — Reconstruction of the Tower of Babel'' written in 2001. In this book, He regards translation activity as &amp;quot;a kind of dialogue and communication between different cultures that requires people to conform to some principles and norms for such intercultural communications will involve more complicated issues..., to be more specific, translation activity itself needs the guidance of ethics&amp;quot;. (Lu, 2001 272)--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:45, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, from Professor Lu Jun's view, the theoretical principle of translation ethics is to pursue equality and justice, to oppose linguistic and cultural hegemony and to seek mutual respect and benefits in different cultures. His research on translation ethics has widened the scopes of translation ethics and has contributed a lot to the study of translation ethics.  &lt;br /&gt;
&lt;br /&gt;
Generally speaking, from Professor Lu Jun's view, the theoretical principle of translation ethics is to pursue equality and justice, to oppose linguistic and cultural hegemony and to seek mutual respect and benefits in different cultures. His research on translation ethics has widened the scopes of translation ethics and has contributed a lot to the study of translation ethics.  (quoteing missing)--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:45, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
With more and more foreign theories of translation ethics translated and introduced in China, some of the researchers begin to apply these research achievements into translation practice. Professor Sun Zhili  creatively identifies five responsibilities for the translator to take based on Chesterman5s five models of translation ethics in combination with a consideration of Chinese translation context, namely, the responsibility of representing the original, of fulfilling one's client's requirements, of conforming to the socio-cultural norms of the receiving country, of satisfying the demands of the TL reader, and finally of abiding by one's professional ethics and becomes the first person to interprets the translator's responsibilities from the perspective of translation ethics.(Sun 2007: 14-18)&lt;br /&gt;
&lt;br /&gt;
With more and more foreign theories of translation ethics translated and introduced in China, some of the researchers begin to apply these research achievements into translation practice. Professor Sun Zhili  creatively identifies five responsibilities for the translator to take based on Chesterman5s five models of translation ethics in combination with a consideration of Chinese translation context, namely, the responsibility of representing the original, of fulfilling one's client's requirements, of conforming to the socio-cultural norms of the receiving country, of satisfying the demands of the TL reader, and finally of abiding by one's professional ethics and becomes the first person to interprets the translator's responsibilities from the perspective of translation ethics.(Sun, 2007 14-18)--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:45, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Professor Xu Jun makes a tentative discussion of the ethical problems in translation in his article ''essay on three levels of translation activities'' in 1998. In his opinion, every responsible translator should seriously consider and treat questions presented by &amp;quot;willingness&amp;quot;, &amp;quot;reality&amp;quot;, and &amp;quot;morality&amp;quot;, he proposes that &amp;quot;the establishment of translation standards and the adoption of translation strategies are bound by moral ties...if given careful observation, activities from the choosing of the texts to be translated, the adopting of the translation strategies to the rewriting and editing of the translated texts are all constrained and influenced by various ethical problems... Therefore, translators should consider from both the aesthetic level and the moral level&amp;quot;.(Xu 1998: 49-54)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Professor Xu Jun makes a tentative discussion of the ethical problems in translation in his article ''essay on three levels of translation activities'' in 1998. In his opinion, every responsible translator should seriously consider and treat questions presented by &amp;quot;willingness&amp;quot;, &amp;quot;reality&amp;quot;, and &amp;quot;morality&amp;quot;, he proposes that &amp;quot;the establishment of translation standards and the adoption of translation strategies are bound by moral ties...if given careful observation, activities from the choosing of the texts to be translated, the adopting of the translation strategies to the rewriting and editing of the translated texts are all constrained and influenced by various ethical problems... Therefore, translators should consider from both the aesthetic level and the moral level&amp;quot;.(Xu, 1998 49-54)--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:45, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.3. the Translation of ''Bian Cheng''====&lt;br /&gt;
&lt;br /&gt;
The thesis adopts the classic modern novel ''Bian Cheng'' owing to its distinguished language and unique style of writing. Set in the border town Chatong and the nearby rural areas in West Human of 30's, Bian Cheng tells a tragic love story between the beautiful young girl Cuicui and the young man Nuosong. It is the representative work of Shen Congwen who has a high reputation in the Chinese literature circle. He is regarded as &amp;quot;one of the half-dozen great authors of modern Chinese literature&amp;quot; (Kinkley, 1987). He has even been nominated for the &amp;quot;Nobel Literature Prize&amp;quot; in 1987. Therefore, this novel is worth appreciating and analyzing. &lt;br /&gt;
&lt;br /&gt;
The thesis adopts the classic modern novel ''Bian Cheng'' owing to its distinguished language and unique style of writing. Set in the border town Chatong and the nearby rural areas in West Human of 30's, Bian Cheng tells a tragic love story between the beautiful young girl Cuicui and the young man Nuosong. It is the representative work of Shen Congwen who has a high reputation in the Chinese literature circle. He is regarded as &amp;quot;one of the half-dozen great authors of modern Chinese literature&amp;quot; (Kinkley, 1987). He has even been nominated for the &amp;quot;Nobel Literature Prize&amp;quot; in 1987. Therefore, this novel is worth appreciating and analyzing. quote missing--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:45, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
There are four English version of ''Bian Cheng''. As early as 1936, the English magazine issued in China with the aim of promoting the exchange between the Chinese and western cultures named T'ien Hsia Monthly began to serialize the English version of Bianchen titled ''Green Jade and Green Jade'' translated by Xing Molei (the pen name of Shao Xunmei) and his girlfriend Emily Hahn. It was not until another English version titled ''The Frontier City'' contained in T''he Chinese Earth: Stories By Shen Tsung-wen'' translated by Ching Ti &amp;amp; Robert Payne and published by George Allen &amp;amp; Unwin Ltd. in 1936 came into being that Bian Cheng became very popular in the western countries and also evoked much interest in the author himself. And this version was reprinted by Columbia University Press in 1982. In the 1980's, Yang Xianxi, the top-rank translator and Forerunner, inspired by the success of Penguin Books in the UK, called for the publishing of a series of books called &amp;quot;Panda Books&amp;quot; to introduce Chinese representative literary works to the world. This series of books included ''The Border Town and Other Stories'' translated by Yang Xianyi's wife Gladys Yang, The fourth version was translated by American Sinologist and translator Jeffrey Kinkley, which was published in 2009 by HarperCollins Publishers. These four English translations span 73 years and have witnessed the history of the English translation of modern Chinese literature.&lt;br /&gt;
&lt;br /&gt;
There are four English version of ''Bian Cheng''. As early as 1936, the English magazine issued in China with the aim of promoting the exchange between the Chinese and western cultures named T'ien Hsia Monthly began to serialize the English version of Bianchen titled ''Green Jade and Green Jade'' translated by Xing Molei (the pen name of Shao Xunmei) and his girlfriend Emily Hahn. It was not until another English version titled ''The Frontier City'' contained in T''he Chinese Earth: Stories By Shen Tsung-wen'' translated by Ching Ti &amp;amp; Robert Payne and published by George Allen &amp;amp; Unwin Ltd. in 1936 came into being that Bian Cheng became very popular in the western countries and also evoked much interest in the author himself. And this version was reprinted by Columbia University Press in 1982. In the 1980's, Yang Xianxi, the top-rank translator and Forerunner, inspired by the success of Penguin Books in the UK, called for the publishing of a series of books called &amp;quot;Panda Books&amp;quot; to introduce Chinese representative literary works to the world. This series of books included ''The Border Town and Other Stories'' translated by Yang Xianyi's wife Gladys Yang, The fourth version was translated by American Sinologist and translator Jeffrey Kinkley, which was published in 2009 by HarperCollins Publishers. These four English translations span 73 years and have witnessed the history of the English translation of modern Chinese literature. quote missing--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:45, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Based on the previous studies, this thesis will choose these two English versions of Biancheng translated by Ching Ti &amp;amp; Robert Payne and Gladys Yang, and make a comparative study of them from the perspective of Chesterman’s Five Models of Translation Ethics. &lt;br /&gt;
&lt;br /&gt;
Based on the previous studies, this thesis chooses these two English versions of Biancheng translated by Ching Ti &amp;amp; Robert Payne and Gladys Yang, and make a comparative study of them from the perspective of Chesterman’s Five Models of Translation Ethics.--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:45, 19 December 2020 (UTC) &lt;br /&gt;
&lt;br /&gt;
===3.Chesterman’s Five Models of Translation Ethics===&lt;br /&gt;
&lt;br /&gt;
Chesterman's five models of translation ethics are the ethics of representation, the ethics of service, the ethics of communication, the norm-based ethics and ethics of commitment.&lt;br /&gt;
&lt;br /&gt;
Chesterman's five models of translation ethics are the ethics of representation, the ethics of service, the ethics of communication, the norm-based ethics and ethics of commitment.quote missing--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:45, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Ethics of representation is closely concerned with faithfulness, which has been discussed for years in the translation circle. This model requires that translators should reproduce with full loyalty to the original text, the original author, the original language, and the original culture. In Chesterman's words, “the ethical imperative is to represent the source text, or the source author's intention, accurately, without adding, omitting or changing anything”. Ethics of representation means that the translation can substitute or represent the source text.(Chesterman 2001: 139) &lt;br /&gt;
&lt;br /&gt;
Ethics of representation is closely concerned with faithfulness, which has been discussed for years in the translation circle. This model requires that translators should reproduce with full loyalty to the original text, the original author, the original language, and the original culture. In Chesterman's words, “the ethical imperative is to represent the source text, or the source author's intention, accurately, without adding, omitting or changing anything”. Ethics of representation means that the translation can substitute or represent the source text.(Chesterman, 2001139) --[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:45, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The ethics of service requires the translator to &amp;quot;act ethically if his translation complies with the instructions set by the client and fulfills the purpose of the translation as set by the client and accepted or negotiated by the translator&amp;quot;, and the translator should be &amp;quot;loyal above all to the client, but also to the target readers and to the original writer&amp;quot;.(Chesterman 2001: 140)&lt;br /&gt;
&lt;br /&gt;
The ethics of service requires the translator to &amp;quot;act ethically if his translation complies with the instructions set by the client and fulfills the purpose of the translation as set by the client and accepted or negotiated by the translator&amp;quot;, and the translator should be &amp;quot;loyal above all to the client, but also to the target readers and to the original writer&amp;quot;.(Chesterman, 2001 140)--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:45, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The ethics of communication sees translation as &amp;quot;an interlingual and cross-cultural communication, the emphasis of which is not on representing the Other but on communicating with Others in the cross-cultural communication&amp;quot; and asks the translator to be &amp;quot;a mediator working to achieve cross-cultural understanding&amp;quot;.(Chesterman 2001: 141) &lt;br /&gt;
&lt;br /&gt;
The ethics of communication sees translation as &amp;quot;an interlingual and cross-cultural communication, the emphasis of which is not on representing the Other but on communicating with Others in the cross-cultural communication&amp;quot; and asks the translator to be &amp;quot;a mediator working to achieve cross-cultural understanding&amp;quot;.(Chesterman, 2001 141) --[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:45, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Norm-based Ethics is the fourth model of translation ethics Chesterman proposes, which belongs to the branch of &amp;quot;descriptive translation studies&amp;quot;. Toury (1995) gives a definition of norm like &amp;quot;the general values of ideas shared by a community as to what is right or wrong, adequate or inadequate into performance instruction appropriate for and applicable to particular situations&amp;quot;. That is to say, norms are what the majority expects what translation should be like. Translators should not challenge the current norms in translation circle.(Chesterman 2001: 142)&lt;br /&gt;
&lt;br /&gt;
Norm-based Ethics is the fourth model of translation ethics Chesterman proposes, which belongs to the branch of &amp;quot;descriptive translation studies&amp;quot;. Toury (1995) gives a definition of norm like &amp;quot;the general values of ideas shared by a community as to what is right or wrong, adequate or inadequate into performance instruction appropriate for and applicable to particular situations&amp;quot;. That is to say, norms are what the majority expects what translation should be like. Translators should not challenge the current norms in translation circle.(Chesterman, 2001 142)--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:45, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The ethics of commitment is further raised by Chesterman, which rests on a practical evaluation of translation activity: &amp;quot;I take commitment to be the glue that binds practitioners to the value of the practice. It is thus also a virtue, supporting the striving for excellence, the wanting to be a good translator&amp;quot;. He proposes nine points for the comprehension of the professional ethics of translators: commitment, loyalty to the profession, understanding, truth, clarity, trustworthiness, truthfulness, justice, striving for excellence.(Chesterman 2001: 147)&lt;br /&gt;
&lt;br /&gt;
The ethics of commitment is further raised by Chesterman, which rests on a practical evaluation of translation activity: &amp;quot;I take commitment to be the glue that binds practitioners to the value of the practice. It is thus also a virtue, supporting the striving for excellence, the wanting to be a good translator&amp;quot;. He proposes nine points for the comprehension of the professional ethics of translators: commitment, loyalty to the profession, understanding, truth, clarity, trustworthiness, truthfulness, justice, striving for excellence.(Chesterman, 2001 147)--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:45, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===4. Comparison of the Two English Versions of ''Bian Cheng''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Different Translator Focuses on Different Translation Ethics====&lt;br /&gt;
&lt;br /&gt;
Ching &amp;amp; Payne's translation was published in ''the Chinese Earth: Stories by Shen The Chinese Earth: Stories by Shen Ts'ung-wen'' in 1947 by George Allen &amp;amp; Unwin Ltd in London, England. The author aims to introduce Chinese novels to English readers, making the Border Town known to readers in Western countries. Since then, western readers have gradually know Shen Congwen. The translation was republished by Columbia University Press in 1982. After the founding of New China, Shen Congwen's works were once banned. It was not until the 1980s that his books returned to people's vision. Gladys 's translation is contained in ''Border Town and Other Stories'', published by China Literature Publishing House in 1981, which aims to promote representative Chinese literary works to the world.(Xiang 2019:92)&lt;br /&gt;
&lt;br /&gt;
Ching &amp;amp; Payne's translation was published in ''The Chinese Earth: Stories by Shen The Chinese Earth: Stories by Shen Ts'ung-wen'' in 1947 by George Allen &amp;amp; Unwin Ltd in London, England. The author aims to introduce Chinese novels to English readers, making the Border Town known to readers in Western countries. Since then, western readers have gradually know Shen Congwen. The translation was republished by Columbia University Press in 1982. After the founding of New China, Shen Congwen's works were once banned. It was not until the 1980s that his books returned to people's vision. Gladys 's translation is contained in ''Border Town and Other Stories'', published by China Literature Publishing House in 1981, which aims to promote representative Chinese literary works to the world.(Xiang 2019:92)--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:45, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Different translations deal with the frame structure of the original work differently. The Ching &amp;amp; Payne translation adds an 8-page translation preface to the front of the text. In the translation preface, the translator first explains the reason and importance of adding the preface to the translation. Furthermore, the translator introduced the writing styles of Shen Congwen and Lu Xun; third, the translator introduced Shen Congwen’s life and his position in the Chinese literary world; finally, the translator analyzed the theme and content of ''Border Town''. However, Gladys 's version only has a short preface about brief introduction of Shen Congwen. The Ching &amp;amp; Payne translation was published in 1947. In order to meet the needs of translation service ethics and communication ethics, based on the fact that Western world and western readers did not know much about Chinese culture as well as Shen Congwen, so the translator gave a lot of introduction Shen Congwen and Border Town. Gladys’s version was published in 1981. Before this time, Shen Congwen’s works were once listed as banned books. During this period, overseas research on Shen Congwen has never stopped. In the 1980s, there was even Overseas Shen Congwen Craze. So based on the relationship between the translator, the sponsor and the readers, different translator will focus on different translation ethics during their translation activities.(Xiang 2019:92)&lt;br /&gt;
&lt;br /&gt;
Different translations deal with the frame structure of the original work differently. The Ching &amp;amp; Payne translation adds an 8-page translation preface to the front of the text. In the translation preface, the translator first explains the reason and importance of adding the preface to the translation. Furthermore, the translator introduced the writing styles of Shen Congwen and Lu Xun; third, the translator introduced Shen Congwen’s life and his position in the Chinese literary world; finally, the translator analyzed the theme and content of ''Border Town''. However, Gladys 's version only has a short preface about brief introduction of Shen Congwen. The Ching &amp;amp; Payne translation was published in 1947. In order to meet the needs of translation service ethics and communication ethics, based on the fact that Western world and western readers did not know much about Chinese culture as well as Shen Congwen, so the translator gave a lot of introduction Shen Congwen and Border Town. Gladys’s version was published in 1981. Before this time, Shen Congwen’s works were once listed as banned books. During this period, overseas research on Shen Congwen has never stopped. In the 1980s, there was even Overseas Shen Congwen Craze. So based on the relationship between the translator, the sponsor and the readers, different translator will focus on different translation ethics during their translation activities.(Xiang, 2019 92)--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:45, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====4.2 Places and Culture-loaded Words Translation====&lt;br /&gt;
&lt;br /&gt;
Table1 comparison of places names in two versions &lt;br /&gt;
&lt;br /&gt;
源语/金白译/戴译	        &lt;br /&gt;
&lt;br /&gt;
四川/ Szechuan/ Szechuan	&lt;br /&gt;
&lt;br /&gt;
辰州/ Chenshow/ Chenshow  	&lt;br /&gt;
&lt;br /&gt;
桃源/ Taoyuan/ Taoyuan	        &lt;br /&gt;
&lt;br /&gt;
沅水/ Yua Sui/ River Yuan	&lt;br /&gt;
&lt;br /&gt;
白河/ White Stream/ White River	&lt;br /&gt;
&lt;br /&gt;
湖南/ Hunan/ Hunan&lt;br /&gt;
&lt;br /&gt;
秀山/ Hsiushan Mountain/ Mount Xiu&lt;br /&gt;
&lt;br /&gt;
茶峒/ Ch’a-t’ung/ Chatong&lt;br /&gt;
&lt;br /&gt;
酉水/ Yu Sui/ The You&lt;br /&gt;
&lt;br /&gt;
洞庭湖/ T-ung-ting Lake/ Lake Dongting&lt;br /&gt;
&lt;br /&gt;
The ethics of communication believes that translation is a cross-cultural and cross-language communication activity. The translator should first be faithful to the translation ethics in the &amp;quot;cultural communication space&amp;quot;, not the source or target culture. The ultimate goal of translation is promoting communication and cooperation between the two parties. Therefore, the two translators followed different communicative ethics in different times. In order to effectively achieve the purpose of communication, Ching &amp;amp; Payne adopted Wade-Giles Romanization, which was acceptable to the English world. This way is easy to be taken by readers and promotes effective communication. At that time, Gladys was commissioned by the magazine Chinese Literature at the time, and her translation had to serve as her &amp;quot;patron&amp;quot;. For the translation of place names, Gladys 's translation used the phonetic system which was the standard rules for translating names of places and persons at that time. When personal ethics conflict with social ethics, the subjectivity of the translator will be controlled by the &amp;quot;patron&amp;quot;. Ching &amp;amp; Payne translated earlier, and their version was published by George Allen &amp;amp; Unwin Ltd. Therefore, compared to Gladys, the &amp;quot;patron&amp;quot; of the Ching &amp;amp; Payne’s version are themselves.(Xiang 2019:93)&lt;br /&gt;
&lt;br /&gt;
The ethics of communication believes that translation is a cross-cultural and cross-language communication activity. The translator should first be faithful to the translation ethics in the &amp;quot;cultural communication space&amp;quot;, not the source or target culture. The ultimate goal of translation is promoting communication and cooperation between the two parties. Therefore, the two translators followed different communicative ethics in different times. In order to effectively achieve the purpose of communication, Ching &amp;amp; Payne adopted Wade-Giles Romanization, which was acceptable to the English world. This way is easy to be taken by readers and promotes effective communication. At that time, Gladys was commissioned by the magazine Chinese Literature at the time, and her translation had to serve as her &amp;quot;patron&amp;quot;. For the translation of place names, Gladys 's translation used the phonetic system which was the standard rules for translating names of places and persons at that time. When personal ethics conflict with social ethics, the subjectivity of the translator will be controlled by the &amp;quot;patron&amp;quot;. Ching &amp;amp; Payne translated earlier, and their version was published by George Allen &amp;amp; Unwin Ltd. Therefore, compared to Gladys, the &amp;quot;patron&amp;quot; of the Ching &amp;amp; Payne’s version are themselves.(Xiang, 2019 93)--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:45, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Table 2 comparison of culture-loaded words in two versions&lt;br /&gt;
&lt;br /&gt;
源语/ 金白译/ 戴译	             &lt;br /&gt;
&lt;br /&gt;
油坊/ Oilshops/ Tung oil presses  &lt;br /&gt;
&lt;br /&gt;
桐油/ Wood-oil/ Tung oil	     &lt;br /&gt;
&lt;br /&gt;
唢呐/ Flute/ Trumpet	    &lt;br /&gt;
&lt;br /&gt;
糍粑/ Cake/ Ciba	             &lt;br /&gt;
&lt;br /&gt;
纤夫/ Haulers/ Towman	    &lt;br /&gt;
&lt;br /&gt;
上帝/ God/ Jade Emperor	&lt;br /&gt;
&lt;br /&gt;
蓬船/ Junk/ Craft&lt;br /&gt;
&lt;br /&gt;
青盐/ Green salt/ Rock salt &lt;br /&gt;
&lt;br /&gt;
法器/ Musical instrument/ Stock-in-trade&lt;br /&gt;
&lt;br /&gt;
粉条/ Rice noddles/ Bean-vermicelli&lt;br /&gt;
&lt;br /&gt;
喽啰/ bandit/ Whirligig     &lt;br /&gt;
&lt;br /&gt;
陀螺/ Delicate silk gowns/ Dark satin jackets over long gowns&lt;br /&gt;
&lt;br /&gt;
From Table2 we can see that Gladys's translation adopts the strategy of foreignization, preserving Chinese culture and following the ethic of representation. It also contains serving factors for the &amp;quot;patron&amp;quot;. In a sense, it unifies the ethics of representation and service. While Ching &amp;amp; Payne’s version focuses more on the target language readers’ understanding, and give up to represent the culture-loaded words that are unfamiliar to target language readers by using the translation strategy of domestication. Its aim is to entertain the readers. In order to effectively achieve better communication with target language readers, he mainly follows the communication ethics in translation ethics.(Xiang 2019:93)&lt;br /&gt;
&lt;br /&gt;
From Table2 we can see that Gladys's translation adopts the strategy of foreignization, preserving Chinese culture and following the ethic of representation. It also contains serving factors for the &amp;quot;patron&amp;quot;. In a sense, it unifies the ethics of representation and service. While Ching &amp;amp; Payne’s version focuses more on the target language readers’ understanding, and give up to represent the culture-loaded words that are unfamiliar to target language readers by using the translation strategy of domestication. Its aim is to entertain the readers. In order to effectively achieve better communication with target language readers, he mainly follows the communication ethics in translation ethics.(Xiang, 2019 93)--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:45, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====4.3 Representation of the Aesthetic Prospect====&lt;br /&gt;
&lt;br /&gt;
One of the most distinctive features of Bian Cheng lies in its unity of objective scene and subjective emotion to successfully create the beauty of aesthetic prospect. Contemporary literary theorist Tong Qingbing defines the aesthetic prospect as “an image system of a fusion of feelings with the scenery depicted represented in the lyrical works, which can evoke readers’ association and imagination, and surpasses the concrete vision and ascends an extensive artistic space.” So, it's the translators’ responsibility to represent the aesthetic prospect of the source text. Now, let’s take a look at the following examples.(Tong 1998: 194)&lt;br /&gt;
&lt;br /&gt;
One of the most distinctive features of Bian Cheng lies in its unity of objective scene and subjective emotion to successfully create the beauty of aesthetic prospect. Contemporary literary theorist Tong Qingbing defines the aesthetic prospect as “an image system of a fusion of feelings with the scenery depicted represented in the lyrical works, which can evoke readers’ association and imagination, and surpasses the concrete vision and ascends an extensive artistic space.” So, it's the translators’ responsibility to represent the aesthetic prospect of the source text. Now, let’s take a look at the following examples.(Tong, 1998 194)--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:45, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
[Example 1]&lt;br /&gt;
&lt;br /&gt;
[STI]由四川过湖南去，靠东有一条官路。这条官路将近湘西边境到了一个名为“茶峒”的小山城时，有一小溪，溪边有座白色小塔，塔下住了一户单独的人家。这人家只有一个老人，一个女孩，一只黄狗。(沈从文，1981:1)&lt;br /&gt;
&lt;br /&gt;
[TT-1] The highway running east from Sichuan to Hunan comes, just west of the border, to Chatong, a small town in the hills. Near by a stream flows past a small pagoda, at the foot of which lives a solitary household: an old man, a girl and a dog. (Gladys, 1981:5)&lt;br /&gt;
&lt;br /&gt;
[TT-2] From Szechuan there is a highway running east to Hunan. When the road reaches the small mountain city of Ch'a-t'ung, just inside the border of Hunan, it crosses a river, near the river you will find a white pagoda and a small isolated cottage, where there once lived a family which consisted of an old man, a girl and a yellow dog. (Ching, 1982:190)&lt;br /&gt;
&lt;br /&gt;
This is the beginning paragraph of Bian Cheng. Without any decorative words and ostentatious expressions, the author uses three short and succinct sentences with fewer verbs to depict a static landscape painting through the juxtaposition of eight images -- &amp;quot;官路&amp;quot;, &amp;quot;小山城&amp;quot;，&amp;quot;小溪&amp;quot;, &amp;quot;白色&amp;quot;, &amp;quot;小塔七&amp;quot;, &amp;quot;单独的人家&amp;quot;, &amp;quot;老人&amp;quot;, &amp;quot;女孩子&amp;quot; and &amp;quot;黄狗&amp;quot;, making us associated with harmony, peace and tranquility as well as loneliness with the repetition of the Chinese character &amp;quot;一&amp;quot;. The character &amp;quot;一&amp;quot; embodies the &amp;quot;blue&amp;quot; aesthetic mentality and literary creation view of Shen Congwen, who once said: I feel so lonely, perhaps from which I hope to be close to the beauty still left in my impression? Here in the beginning of the novel, by using his usual simple and plain writing style, the author successfully fuses his feelings with the natural setting to convey his deep love and concern towards the characters and what will happen next. (Wang 2012: 25)&lt;br /&gt;
&lt;br /&gt;
In Gladys Yang’s version, she pays full attention to the simple writing style and the esthetics connotation embodied in the use of the character &amp;quot;一&amp;quot; in the original. Besides using three simple sentences, almost the same in the length, with no more than three verbs and seven &amp;quot;a (an)&amp;quot; and one &amp;quot;the&amp;quot; to fully represent the eight images to retain the aesthetic prospect of peacefulness and loneliness, She also translates &amp;quot;单独&amp;quot; (的人家)into a &amp;quot;solitary&amp;quot; household, the meaning of which contains the two connotations of &amp;quot;alone&amp;quot; and &amp;quot;lonely&amp;quot;，which further deepens the beauty of solemn, quiet and loneliness embodied in the original.(Wang 2012: 25)&lt;br /&gt;
&lt;br /&gt;
Compared with Gladys Yang's version, Ching Ti's also fully represents the eight images of the original. But with the translation of &amp;quot;单独&amp;quot;(的人家)into an &amp;quot;isolated&amp;quot; cottage which conveys less emotional overtones than &amp;quot;solitary&amp;quot; and the use of complicated and rambling sentences with nearly five verbs, the original aesthetic connotations are involuntarily broken by him. To sum up, Gladys’s translation better represents the aesthetic prospect of the original than Ching Ti's.(Wang 2012: 25)&lt;br /&gt;
&lt;br /&gt;
====4.4 Conflict between the Ethics of Representation and the Norm-based Ethics====&lt;br /&gt;
&lt;br /&gt;
As Chesterman argues: &amp;quot;the representation model is vulnerable to arguments about the impossibility of totally true representation, about the relative status of the original and translations, about the illusion of perfect equivalence&amp;quot;. Accordingly, the ethics of representation can easily conflict with other models of translation ethics, especially the norm-based ethics.(Chesterman 2001:39-154)&lt;br /&gt;
&lt;br /&gt;
As Chesterman argues: &amp;quot;the representation model is vulnerable to arguments about the impossibility of totally true representation, about the relative status of the original and translations, about the illusion of perfect equivalence&amp;quot;. Accordingly, the ethics of representation can easily conflict with other models of translation ethics, especially the norm-based ethics.(Chesterman, 2001 39-154)--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:45, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
From the linguistic point of view, the vital difference between Chinese and English lies in parataxis and hypotaxis which are two different devices that help realize the cohesion in language. Chinese prefers parataxis which depend coherence in meaning and sentences are organized in a topic-comment structure without overt logical markers in many cases. While English favors hypotaxis which lays great emphasis on logical relation and sentences are organized in the S-P (subject-predicate) patterns with various explicit logical markers of overt cohesion. Inevitably translators have to notice and deal with such a difference between Chinese and English.(Wang 2012: 34)&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the vital difference between Chinese and English lies in parataxis and hypotaxis which are two different devices that help realize the cohesion in language. Chinese prefers parataxis which depend coherence in meaning and sentences are organized in a topic-comment structure without overt logical markers in many cases. While English favors hypotaxis which lays great emphasis on logical relation and sentences are organized in the S-P (subject-predicate) patterns with various explicit logical markers of overt cohesion. Inevitably translators have to notice and deal with such a difference between Chinese and English.(Wang, 2012 34)--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:45, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Let's look at the following examples:&lt;br /&gt;
&lt;br /&gt;
[Example 1]&lt;br /&gt;
&lt;br /&gt;
[STI] 话虽轻轻的，那男的却听得出，且从声音上听得出翠翠年纪，便带笑道：“怎么， 你骂人！你不愿意上去，要呆在这儿，回头水里大鱼来咬了你，可不要叫喊！”&lt;br /&gt;
翠翠说：“鱼咬了我也不管你的事。” (沈从文，1981:24)&lt;br /&gt;
&lt;br /&gt;
[TTl-l] Low as the words were, he caught them, and realized that she was no more than a girl. &amp;quot;Such language from a child!&amp;quot; he teased, chuckling, &amp;quot;you stay here, mind a big fish doesn't bite you—don't expect me to rescue you!&amp;quot;&lt;br /&gt;
&amp;quot;Whether it bites me or not, that's none of your business!&amp;quot; (Gladys, 1981:26)&lt;br /&gt;
&lt;br /&gt;
[TTl-2] She spoke under her breath, but the man heard her. He guessed her age from her voice, and answered laughingly: &amp;quot;So you like cursing, eh? Wbll if you don't want to go, you can wait here、 but don't be surprised if a fish comes out of the water and bites you.&amp;quot;&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Eyen if a fish does bite me, I'll never have anything to do with you!&amp;quot; the girl retorted. (Ching, 1982: 211)&lt;br /&gt;
&lt;br /&gt;
Under such conflict, taking the target readers’ maximum acceptability into consideration, Gladys Yang has adopted relatively flexible translation strategies to try to retain the linguistic feature of Chinese by using as less overt logical markers as possible. While Ching Ti chooses to meet target readers, expectations by fully employing the hypotactic structure of the English language, for he exchanges the original diffusive structure into long and complicated sentences with logical markers.(Wang 2012: 35)&lt;br /&gt;
&lt;br /&gt;
Under such conflict, taking the target readers’ maximum acceptability into consideration, Gladys Yang has adopted relatively flexible translation strategies to try to retain the linguistic feature of Chinese by using as less overt logical markers as possible. While Ching Ti chooses to meet target readers, expectations by fully employing the hypotactic structure of the English language, for he exchanges the original diffusive structure into long and complicated sentences with logical markers.(Wang, 2012 35)--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:45, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
===5. Conclusion===&lt;br /&gt;
&lt;br /&gt;
After a theoretical study of translation ethics and a practical analysis of the two English versions of ''Bian Cheng'' within the framework of Chesterman5s five models of translation ethics, we 'can conclude that the present study of translation ethics, with Chesterman's five models as its representative, does open a new perspective for not only translation studies but also for the translation practice and evaluation. This chapter mainly deals with the major findings as well as some limitations and suggestions for further study.&lt;br /&gt;
&lt;br /&gt;
After the theoretical study of translation ethics and practical analysis of the two English versions of ''Bian Cheng'' within the framework of Chesterman5s five models of translation ethics, we 'can conclude that the present study of translation ethics, with Chesterman's five models as its representative, does open a new perspective for not only translation studies but also for the translation practice and evaluation. This chapter mainly deals with the major findings as well as some limitations and suggestions for further study.--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:25, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
This thesis focuses on the comparison of the two English versions of ''Bian Cheng'' under Chesterman's five models of ethics namely the ethics of representation, the ethics of service, and the ethics of communication, norm-based ethics and the ethics of professional commitment.&lt;br /&gt;
&lt;br /&gt;
This thesis focuses on the comparison of two English versions of ''Bian Cheng'' under Chesterman's five models of ethics namely the ethics of representation, the ethics of service, and the ethics of communication, norm-based ethics and the ethics of professional commitment.--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:25, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
It mainly applies the ethics of representation into evaluation from the aspects of the representation of the aesthetic prospect, the ethnological color, the character images through dialogues, and the cultural-specific of the original, based on which the conflict between the ethics of representation and norm-based ethics at certain linguistic and cultural levels and the mediation by the ethics of service &amp;amp; communication under the guidance of the ethics of professional commitment as a whole are also examined carefully. Generally speaking, both of the translators put the ethics of representation in an important position, though Gladys Yang has done better jobs in representing the original, both in form and spirit, than Ching Ti. It's not only because Gladys Yang is more highly skilled in translating than Ching Tii but also because they put different factors into first consideration in translation with the former being faithful and loyal to the original and the latter meeting the target readers' expectations.&lt;br /&gt;
&lt;br /&gt;
It mainly applies the ethics of representation into evaluation from the aspects of the representation of the aesthetic prospect, the ethnological color, the character images through dialogues, and the cultural-specific of the original, based on which the conflict between the ethics of representation and norm-based ethics at certain linguistic and cultural levels and the mediation by the ethics of service &amp;amp; communication under the guidance of the ethics of professional commitment as a whole are also examined carefully. Generally speaking, both of the translators put the ethics of representation in an important position, though Gladys Yang has done better jobs in representing the original, both in form and spirit, than Ching Ti. It's not only because Gladys Yang is more highly skilled in translating than Ching Tii but also because they put different factors into first consideration in translation with the former being faithful and loyal to the original and the latter meeting the target readers' expectations.--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:25, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
And when the conflict between the ethics of representation and norm-based ethics emerges, the ethics of service &amp;amp; communication will serve as mediators to guide their translation, generally, Gladys Yang chooses to preserve the original to a maximum, that is to say, she prefers to take the ethics of representation into first consideration, based on which she will adopt relatively flexible translation strategies to make her translation acceptable by conforming to norm-based ethics to some extent. While Ching Ti lays primary emphasis on norm-based ethics, always putting target readers' expectations first by violating the ethics of representation. But both of their coordination or mediation is under the guidance of the ethics of professional commitment as a whole from a higher level, instead of abusing their professional power to mediate arbitrarily.&lt;br /&gt;
&lt;br /&gt;
And when the conflict between the ethics of representation and norm-based ethics emerges, the ethics of service &amp;amp; communication will serve as mediators to guide their translation, generally, Gladys Yang chooses to preserve the original to a maximum, that is to say, she prefers to take the ethics of representation into first consideration, based on which she will adopt relatively flexible translation strategies to make her translation acceptable by conforming to norm-based ethics to some extent. While Ching Ti lays primary emphasis on norm-based ethics, always putting target readers' expectations first by violating the ethics of representation. But both of their coordination or mediation is under the guidance of the ethics of professional commitment as a whole from a higher level, instead of abusing their professional power to mediate arbitrarily.--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:25, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In a word, with different ethics influencing the translators most, the two English versions possess different characteristics. Guided mainly by the norm-based ethics, Ching Ti tends to take the strategy of &amp;quot;domestication&amp;quot; to make his version colloquial, smooth and simple for the target public to get amusement. While Gladys Yang highlights the ethics of representation to adopt the strategy of foreignization mostly to make her version formal, exquisite, serious and academic to some extent, which mainly appeal to those target readers who are interested in Chinese culture.&lt;br /&gt;
&lt;br /&gt;
In a word, with different ethics influencing the translators most, the two English versions possess different characteristics. Guided mainly by the norm-based ethics, Ching Ti tends to take the strategy of &amp;quot;domestication&amp;quot; to make his version colloquial, smooth and simple for the target public to get amusement. While Gladys Yang highlights the ethics of representation to adopt the strategy of foreignization mostly to make her version formal, exquisite, serious and academic to some extent, which mainly appeal to those target readers who are interested in Chinese culture.--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:25, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
Berman, A. 1992. The Experience of the Foreign: Cultural and Translation in Romantic Germany [M], Trans. S. Heyvaert. Albany: State University of New York Press.&lt;br /&gt;
&lt;br /&gt;
Venuti, L. 2004. The Translator Invisibility: A History of Translation [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Pym, A. 2001. The Return to Ethics in Translation Studies [J]. The Translator: Studies in Intercultural Communication .&lt;br /&gt;
&lt;br /&gt;
Chesterman, A. 2001. Proposal for a hieronymic oath [J]. The Translator: Studies in Intercultural Communication .&lt;br /&gt;
&lt;br /&gt;
Shen Congwen. 1982. The Frontier City in the Chinese Earth: Stories by Shen Tsfung wen [M], trans. Ching Ti &amp;amp; R. Payne. New York: Columbia University Press.&lt;br /&gt;
&lt;br /&gt;
Shen Congwen. 1981. The Border Town and Other Stories [M]. Translated by Gladys Yang. Beijing: Chinese Literature Press.&lt;br /&gt;
&lt;br /&gt;
骆贤凤（2009）。中西翻译伦理研究述评。《中国翻译》。3，13-17。 &lt;br /&gt;
&lt;br /&gt;
吕俊，2001,《跨越文化障碍一巴比塔的重建》Mo南京：东南大学出版社。&lt;br /&gt;
&lt;br /&gt;
孙致礼（2007）。译者的职责。《中国翻译》，4, 14-18。&lt;br /&gt;
&lt;br /&gt;
沈从文，1981,《边城》Mo南昌：江西人民出版社&lt;br /&gt;
&lt;br /&gt;
向仍东.翻译伦理视角下《边城》英译研究[J].语文学刊,2019,39(04):91-95.&lt;br /&gt;
&lt;br /&gt;
童庆炳，1998,《文学理论教程》Mo北京：高等教育出版社。&lt;br /&gt;
&lt;br /&gt;
王卫萍. 翻译伦理视域下《边城》两英译本的比较研究[D].南京师范大学,2012.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Berman, A. (1992). ''The Experience of the Foreign: Cultural and Translation in Romantic Germany''[M], Trans. S. Heyvaert. Albany: State University of New York Press.&lt;br /&gt;
&lt;br /&gt;
Venuti, L. (2004). ''The Translator Invisibility: A History of Translation''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Pym, A. (2001). ''The Return to Ethics in Translation Studies''[J]. The Translator: Studies in Intercultural Communication .&lt;br /&gt;
&lt;br /&gt;
Chesterman, A. (2001). ''Proposal for a hieronymic oath''[J]. The Translator: Studies in Intercultural Communication .&lt;br /&gt;
&lt;br /&gt;
Shen Congwen. (1982). ''The Frontier City in the Chinese Earth: Stories by Shen Tsfung wen''[M], trans. Ching Ti &amp;amp; R. Payne. New York: Columbia University Press.&lt;br /&gt;
&lt;br /&gt;
Shen Congwen. (1981). ''The Border Town and Other Stories''[M]. Translated by Gladys Yang. Beijing: Chinese Literature Press.--[[User:Zhou Yiwen|Zhou Yiwen]] ([[User talk:Zhou Yiwen|talk]]) 13:21, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==A study of English Translation of Chinese Cultural Classics from the Perspective of Communication==&lt;br /&gt;
&lt;br /&gt;
==Study on the English Translation of Hunan Scenic Spots Names from the View of Culture Translation         刘欧 202070080597 (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt; 专业&amp;lt;/span&amp;gt;)--[[User:Luo Weijia|Luo Weijia]] ([[User talk:Luo Weijia|talk]]) 08:17, 18 December 2020 (UTC)==&lt;br /&gt;
&amp;lt;center&amp;gt;刘欧 Liu Ou&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the deepening of reform and opening up, China has become increasingly connected with the world. A large number of Chinese people go abroad to witness the world, meanwhile, an increasing number of foreign friends are also visiting China. Hunan, as a province with abundant tourist resources, has many scenic spots. To attract more foreign tourists, the translation of scenic spots names should also be accurate. Bassnet’s View of Cultural Translation holds that the process of translating Chinese into English is not only a conversion between two different languages, but also a cross-cultural communication between the two languages. Adopting the View of Culture Translation as the guiding principle of Hunan scenic spots will help foreign tourists understand the cultural connotation behind the scenic spots while enjoying the beautiful scenery. This is of great benefit to promoting Sino-foreign friendship and enhancing the world's understanding of China.&lt;br /&gt;
&lt;br /&gt;
With the deepening of reform and opening up, China has become increasingly connected with the world. A large number of Chinese people go abroad to witness the world, meanwhile, an increasing number of foreign friends are also visiting China. Hunan, as a province with abundant tourist resources, has many scenic spots. To attract more foreign tourists, the translation of scenic spots names should also be accurate. Bassnet’s View of Cultural Translation holds that the process of translating Chinese into English is not only a conversion between two different languages, but also a cross-cultural communication between the two languages. Adopting the View of Culture Translation as the guiding principle of Hunan scenic spots will help foreign tourists understand the cultural connotation behind the scenic spots while enjoying the beautiful scenery. This is of great benefit to promoting (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;promote&amp;lt;/span&amp;gt;)Sino-foreign friendship and enhancing (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;enhance&amp;lt;/span&amp;gt;)the world's understanding of China.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
English Translation  Hunan Scenic Spots Names  the View of Culture Translation (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;semicolon should be added.&amp;lt;/span&amp;gt;)--[[User:Luo Weijia|Luo Weijia]] ([[User talk:Luo Weijia|talk]]) 08:17, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着改革开放的不断深化，中国与世界的联系日益紧密。大批中国人走出国门开眼看世界的同时，越来越多的外国友人也来中国游览观光。湖南作为旅游资源大省，拥有许多风光迤逦的旅游景点。在欢迎国外游客的同时，旅游景点名翻译也应当准确达意。巴斯奈特的文化翻译观认为，汉语翻译成英语的过程不但是两种不同语言之间的转换，更是两种语言的跨文化交流。采用文化翻译观作为湖南旅游景点的指导思想，有利于增进外国游客在饱览景区美景的同时，了解景区背后的文化内涵。这对于促进中外友谊，增进世界对中国的了解都大有裨益。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
英语翻译  湖南旅游景点 文化翻译观&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Cross-cultural communication is becoming more and more frequent with the development of globalization. Meanwhile, transnational tourism has become the most popular way of communication. It is a kind of pleasure to experience foreign culture in visiting the cultural heritages and scenic spots. As a country with long history, China attracts a large number of foreign tourists every year. (Xin Xin, 2012) Hunan is located in the hinterland of China's southeast, with beautiful and distinctive natural scenery. It has long been known as tourists attraction since ancient times. It is in such an environment that the ancestors of Hunan Province constantly strive for self-improvement, hard work and innovation. All the historical relics and cultural landscapes they left here, such as ancient cities, villages, gardens, temples, memorial archways, academies, dwellings, temples, grottoes, cemeteries, all bear their spiritual quality and cultural connotation. To understand the history and profundity of the culture of Hunan Province, the best way is to go there to appreciate its natural scenery and historical relics, and experience its local customs. (Hunan Provincial Department of Culture, 2014) These local tourist attractions can not only display beautiful natural scenery, but also spread excellent culture. Standardize the translation of scenic spots names  is an important opportunity to show the most beautiful side of Hunan culture to foreign tourists. (Xiao Fuliang, 2016)&lt;br /&gt;
&lt;br /&gt;
Cross-cultural communication is becoming more and more frequent with the development of globalization. Meanwhile, transnational tourism has become the most popular way of communication. It is a kind of pleasure to experience foreign culture in visiting the cultural heritages and scenic spots. As a country with long history, China attracts a large number of foreign tourists every year. (Xin Xin, 2012) Hunan is located in the hinterland of China's southeast, with beautiful and distinctive natural scenery. It has long been known as tourists attraction since ancient times. It is in such an environment that the ancestors of Hunan Province constantly strive for self-improvement, hard work and innovation. All the historical relics and cultural landscapes they left here, such as ancient cities, villages, gardens, temples, memorial archways, academies, dwellings, temples, grottoes, cemeteries, all bear their spiritual quality and cultural connotation. To understand the history and profundity of the culture of Hunan Province, the best way is to go there to appreciate its natural scenery and historical relics, and experience its local customs. (Hunan Provincial Department of Culture, 2014) These local tourist attractions can not only display beautiful natural scenery, but also spread excellent culture. Standardize the translation of scenic spots names  is an important opportunity to show the most beautiful side of Hunan culture to foreign tourists.(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;语法有错误。&amp;lt;/span&amp;gt;) --[[User:Luo Weijia|Luo Weijia]] ([[User talk:Luo Weijia|talk]]) 09:36, 18 December 2020 (UTC)(Xiao Fuliang, 2016)&lt;br /&gt;
&lt;br /&gt;
The name of tourist attractions refers to the names of  natural and cultural landscapes in tourist attractions. Some of these names are engraved on stone tablets, some are engraved on the signboards of scenic spots, and some appear in various publicity materials such as tourist brochures, scenic maps and websites. In order to leave a good impression on tourists and attract them to visit, the names of tourist attractions are usually short, concise, vivid and attractive. (Pan Hong, 2016)&lt;br /&gt;
&lt;br /&gt;
This paper attempts to analyze whether the English translations of some scenic spots in Hunan Province have achieved the desired effect of publicity from the perspective of cultural translation. At the same time, if there were some improper translation in the English translation of Hunan scenic spots, the author will give his own translation for reference.&lt;br /&gt;
&lt;br /&gt;
=== The Introduction of the View of Culture Translation ===&lt;br /&gt;
Before the emergence of cultural translation school, linguistic school, functional school and structuralism school were the main schools in the field of western translation theory. Jakobson, Catford and Nida, the representatives of the linguistic school, put more emphasis on equivalence in translation. They claim that translation is to replace another language with an equivalent language material; while Les, Nord and Mantari, the representatives of functional school, believe that the focus of translation studies should be on the target text rather than the original text. Their research sources are communication theory, action theory, information theory and reception aesthetics theory. But whether it is linguistic school, functional school or structuralism school, in their research process, all try to achieve language equivalence more or less from all levels of text content and form. Translation researchers hope to find a scientific and effective way to solve the various problems in translation, but the cultural diversity determines the cultural connotation of the text. Therefore, these researchers encounter great difficulties when they encounter the context which is quite different from their own cultural background, and the emergence of cultural translation school is meant to solve such problems.&lt;br /&gt;
&lt;br /&gt;
After the 1970s and 1980s, with the acceleration of globalization, the acceleration of information dissemination and the diversification of communication modes, the relationship between language and culture has become closer. In the process of information dissemination, differences among language become more and more prominent, and the status and role of translation activities have also changed. Therefore, with the acceleration of globalization and the popularization of multicultural views and values, translation theory researchers who conform to the trend of the times pay more and more attention to the diversity of cultural values embodied in the translated text. &lt;br /&gt;
&lt;br /&gt;
In 1990, Translation, History and Culture, co-edited by Andre Lefevere and Bassnett, was published, marking a cultural turn in the field of translation. The concept of cultural translation emphasizes that translation is not only a bilingual communication, but also a kind of cross-cultural communication; the purpose of translation is to break through language barriers and promote cultural exchange; the essence of translation is to transmit cross-cultural information and reproduce the cultural activities of the original with the target language; the main purpose of translation is cultural transplantation and cultural blending, but cultural transplantation is a process; Language is not the operation form of translation, but the cultural information . (Bassnett Susan, 1992: 13) Bassnett emphasizes that “translation is the communication within and between cultures”. (Bassnett Susan, 1990: 10-11) She believes that translators should carry out translation activities in a specific cultural context, and translators should never carry out translation activities in isolation under the influence of their own cultural background. In short, Bassnett's “cultural translation view” is that translation is not a mere language activity. It is rooted in and influenced by the culture in which the language is located. &lt;br /&gt;
&lt;br /&gt;
==== The Purpose of Translation ====&lt;br /&gt;
As for the purpose of translation, Bassnett thinks that the primary purpose of translation is to allow readers from two or more different cultural backgrounds to communicate with each other through the medium of text, and the exchange of information should be placed in the second place of translation purpose. Through effective translation, translators can not only introduce the cultural characteristics of different nationalities to other readers, but also promote the communication between different cultures and promote the comparative study between the two cultures. (Bassnett Susan, 1990)&lt;br /&gt;
&lt;br /&gt;
====Translation Methods and Strategies====&lt;br /&gt;
As for the translation method, Bassnett thinks that the language and text materials in different cultural contexts should have different translation requirements, so there should be different translation methods. For example, for the original text which is descriptive, contains some cultural beliefs, or is of scientific and technological, the translator should try to use literal translation from the perspective of culture. If the source text does not belong to the above three types of texts, then the translator can play a relatively free role in translation, make more use of translation skills and pay less attention to the restrictions of the original text culture on translation activities. It can be said that the degree of freedom of such translation activities is relatively high. As for translation strategy, Bassnett considers that the translator's translation activity is a process of information transmission. In this process, the translator should first find out the cultural factors in the original text which are different from those in the target language, and then deeply understand these factors, and try to retain these factors. Such a strategy is conducive to the readers of other countries to better understand the connotation of the original text and make them have a more accurate understanding of the cultural context of the original text. (Bassnett Susan, 1990)&lt;br /&gt;
&lt;br /&gt;
====Content and Form of Translation ====&lt;br /&gt;
As for the content and form of the translation, Bassnett takes cultural exchange as the focus of translation. She believes that the original flavor of the original language should be retained as much as possible. At the same time, she also proposed that translation of literary must not lose its form. Taking poetry as an example, poetry translation is not a simple translation of the original text, but a fresh understanding and creation in translation. The translator should use his own translation skills and literary literacy to create new content. (Bassnett Susan, 1990)&lt;br /&gt;
&lt;br /&gt;
As for the content and form of the translation, Bassnett takes cultural exchange as the focus of translation. She believes that the original flavor of the original language should be retained as much as possible. At the same time, she also proposed (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;时态要统一。&amp;lt;/span&amp;gt;)(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;efficient can be deleted&amp;lt;/span&amp;gt;)that translation of literary must not lose its form. Taking poetry as an example, poetry translation is not a simple translation of the original text, but a fresh understanding and creation in translation. The translator should use his own translation skills and literary literacy to create new content. (Bassnett Susan, 1990)&lt;br /&gt;
&lt;br /&gt;
====“Intelligibility” of Translation ====&lt;br /&gt;
Before the rise of cultural translation school, translation researchers sometimes translated literary language into plain language and deleted literary metaphor and association in order to make the translation better understood by readers. In this way, the translation will become very easy to understand, but the literary nature of the work is reduced, and the interest and depth can not reach the effect of the original text. Therefore, Bassnett thinks that the “intelligibility” of the translation should not be based on the abandonment of the style and artistry of the original text, but should try to keep the original flavor of the original text. (Bassnett Susan, 1990)&lt;br /&gt;
&lt;br /&gt;
====Evaluation Criteria of Translation ====&lt;br /&gt;
As for the evaluation standard of translation, Bassnett thinks that the evaluation standard of translation is not unique. The standard of translating academic articles is different from that of practical and literary articles. When examining and evaluating the standards of translation, we should start from the service object of the translation, and judge whether the translation can meet the needs of the service object. In short, translation should be based on meeting the needs of readers in different cultural contexts, and appropriate translation should be used to meet the needs.(Bassnett Susan, 1990)&lt;br /&gt;
&lt;br /&gt;
===2.The Existing English Translated Versions of Names of Hunan Scenic Spots===&lt;br /&gt;
There are 15 major tourist areas and many tourist spots in Hunan, and there are many historic sites with a long history. Such as Mountain Heng, one of the Five Sacred Mountains in China. Dongting Lake, Shaoshan Mountain, the former residence of Chairman Mao Zedong, Wulingyuan, which shows the characteristics of strangeness, danger, seclusion, beauty and wildness, and Yuelu Academy with a thousand years of history. (Chen Jiao, 2013) In order to publicize and spread the culture of Hunan Province all over the world, we should standardize the English translation of Hunan scenic spots names. Meanwhile, we should translate these scenic spot names understandable from the guiding theory of the View of Culture Translation. &lt;br /&gt;
&lt;br /&gt;
====Improper English Translation of Hunan Scenic Spots Names====&lt;br /&gt;
When tourists enjoy the beautiful scenery, the name of the scenic spot is the first information that leaps into the their sight. In order to attract the attention of tourists, induce the tourists of English speaking countries to have a strong interest in the culture and landscape of the tourist destination, stimulate their desire to buy tourism products and promote the development of tourism, translators should pay attention to the cross-cultural awareness when translating the names of scenic spots, so as to provide accurate information as well as the cultural connotation to the tourists from English speaking countries and those who understand English. &lt;br /&gt;
&lt;br /&gt;
However, the author finds that there are many improper translations in the English translation of scenic spots nemes in Hunan Province, which brings a lot of inconvenience to tourists from English speaking countries, and also has a negative impact on the publicity of scenic spots. These improper translations mainly exist in the following aspects:&lt;br /&gt;
&lt;br /&gt;
Firstly, the different versions of translation in the same or different scenic spots.&lt;br /&gt;
For example, as one of the four wonders of Mountain Heng, scenic spot “水帘洞” has two translated names, which are translated as “water screen cave” in the official website of Mountain Heng tourism website, while it is translated into “waterfall cave” on the route map. The English translation of “雁峰寺” on Hengyang tourism route map is Yan Feng Si, while on Hengyang tourism website it is “The Goose Mountain Temple”. There are also two different versions of the English translation of the name of the scenic spot “烟雨池”. It was translated as “Yanyuchi” on Hengyang tourism route map, but on Hengyang tourism website, the free translation method is adopted, that is, “Misty Rain Pond”. (Wang Zaiyu, Jiang Shihong, 2012)&lt;br /&gt;
&lt;br /&gt;
Secondly, the overuse of transliteration.&lt;br /&gt;
Huiyan Peak, located on the Bank of Xiangjiang River in Yanfeng District, Hengyang City, is the most famous peak among the 72 peaks of Mountain Heng, also known as the No.1 peak of Mountain Heng, and rank the first of Eight Sceneries in Hengyang. There are many famous beautiful and charming scenic spots on Huiyan Peak. These landscape names reflect the geographical, historical and cultural features of Hengyang, and also contain rich cultural information. However, many scenic spots with rich history and culture on Huiyan Peak are translated by transliteration, which makes the cultural and historical information of theses scenic spots completely lost. For example, “望雁台” ( Wangyantai) , “回雁阁”( Huiyange) , “平沙落雁” ( Pingshaluoyan) ,“回雁亭” ( Huiyanting), “归 雁 亭”( Guiyanting) are all transliterated. Another example is “南天门”, the original translation of which is “Nantianmen”. In fact, Taoists often build gates near the top of famous mountains, implying that they are the gateway to heaven. The “南天门” refers to the south gate leading to the top of Mountain Heng. Therefore, it is better to be translated as “Southern Gate to Heaven”.&lt;br /&gt;
&lt;br /&gt;
Huiyan Peak, located on the Bank of Xiangjiang River in Yanfeng District, Hengyang City, is the most famous peak among the 72 peaks of Mountain Heng, also known as the No.1 peak of Mountain Heng, and rank the first of Eight Sceneries in Hengyang. (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;第一句话语法有错误。&amp;lt;/span&amp;gt;)--[[User:Luo Weijia|Luo Weijia]] ([[User talk:Luo Weijia|talk]]) 09:36, 18 December 2020 (UTC)There are many famous beautiful and charming scenic spots on Huiyan Peak. These landscape names reflect the geographical, historical and cultural features of Hengyang, and also contain rich cultural information. However, many scenic spots with rich history and culture on Huiyan Peak are translated by transliteration, which makes the cultural and historical information of theses scenic spots completely lost. For example, “望雁台” ( Wangyantai) , “回雁阁”( Huiyange) , “平沙落雁” ( Pingshaluoyan) ,“回雁亭” ( Huiyanting), “归 雁 亭”( Guiyanting) are all transliterated. Another example is “南天门”, the original translation of which is “Nantianmen”. In fact, Taoists often build gates near the top of famous mountains, implying that they are the gateway to heaven. The “南天门” refers to the south gate leading to the top of Mountain Heng. Therefore, it is better to be translated as “Southern Gate to Heaven”.&lt;br /&gt;
&lt;br /&gt;
Of course, transliteration is one of the common translation methods of scenic spot names translation, but if transliteration is used too much that without considering the cultural connotation of the original language, the name of scenic spot will be obscure and foreign tourists will be confused. Standing in front of these Pinyin, foreign tourists can not understand the cultural connotation of the names of scenic spots. So it is difficult for them to realize the historical and cultural stories of these scenic spot according to the transliterated names. Therefore, excessive transliteration will affect the transmission of scenic spot name information, make it difficult for English speaking tourists to understand the rich cultural connotation of scenic spot names, which will reduce the readability of the translations and thus affect the development of China's tourism industry and the spread of culture abroad. Therefore, the translator should carefully consider and choose the appropriate translation method.&lt;br /&gt;
&lt;br /&gt;
===3. The Strategies of English Translation of Hunan Scenic Spots Names from the View of Culture Translation ===&lt;br /&gt;
Tourism translation is a cross language, cross-cultural and cross-psychological communication activities. Compared with other types of translation, it is more direct, more prominent, more typical and more comprehensive in cross-cultural and cross psychological communication. (Chen Gang, 2004)(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;举例较少，没有分析。&amp;lt;/span&amp;gt;)--[[User:Luo Weijia|Luo Weijia]] ([[User talk:Luo Weijia|talk]]) 13:36, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==== Characteristics and Methods of Tourism English Translation ====&lt;br /&gt;
According to the view of cultural translation, Bassnett believes that texts in different cultural contexts should have different translation requirements, so there should be different translation methods. For example, for the original text which is descriptive, contains some cultural beliefs, or is of scientific and technological contents, the translator should try to adopt literal translation from the perspective of culture. In the process of translation, the translator should first find out the cultural factors different from the target language in the original text, and then understand these factors, and try to retain them. Such a strategy is conducive to the readers of other countries to better understand the connotation of the original text and help them have a more accurate understanding of the cultural background of the original text.&lt;br /&gt;
&lt;br /&gt;
According to the view of cultural translation, Bassnett believes that texts in different cultural contexts should have different translation requirements, so there should be different translation methods. For example, for the original text which is descriptive, contains some cultural beliefs, or is of scientific and technological contents(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;前半部分语法有错误&amp;lt;/span&amp;gt;)--[[User:Luo Weijia|Luo Weijia]] ([[User talk:Luo Weijia|talk]]) 09:36, 18 December 2020 (UTC), the translator should try to adopt literal translation from the perspective of culture. In the process of translation, the translator should first find out the cultural factors different from the target language in the original text, and then understand these factors, and try to retain them. Such a strategy is conducive to the readers of other countries to better understand the connotation of the original text and help them have a more accurate understanding of the cultural background of the original text.&lt;br /&gt;
&lt;br /&gt;
==== Characteristics of Tourism English Translation ====&lt;br /&gt;
The translation of tourism materials is different from the translation of official documents and written materials. The translation of these materials generally emphasizes that the translation is completely consistent with the original content, while tourism English only attracts foreign tourists by explaining the scenic spots and introducing the local customs. Some English tourist materials are concise and accurate. On the contrary, the tourist materials written in Chinese emphasizes style and the beauty of sentences. Therefore, the translation of scenic spots names in English requires creativity, which should be concise, fascinating and easy to remember. (Xin Xin, 2012)&lt;br /&gt;
&lt;br /&gt;
The translation of tourism materials is different from the translation of official documents and written materials. The translation of these materials generally emphasizes that the translation is completely consistent with the original content, while tourism English only attracts foreign tourists by explaining the scenic spots and introducing the local customs. Some English tourist materials are concise and accurate. On the contrary, the tourist materials written in Chinese emphasizes(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;主谓不一致。&amp;lt;/span&amp;gt;)--[[User:Luo Weijia|Luo Weijia]] ([[User talk:Luo Weijia|talk]]) 09:36, 18 December 2020 (UTC) style and the beauty of sentences. Therefore, the translation of scenic spots names in English requires creativity, which should be concise, fascinating and easy to remember. (Xin Xin, 2012)&lt;br /&gt;
&lt;br /&gt;
==== Methods of English Translation of Scenic Spot Name ==== &lt;br /&gt;
In the translation of scenic spot name, in order to let foreign tourists understand Chinese culture and scenic spots, flexible translation methods should be adopted to effectively convey tourism information and Chinese culture. (Jia Wenbo, 2004) The translation of the scenic spot name is of great significance although the names are not contain too much vocabularies. How to use translation methods and skills flexibly by following the translation theory becomes very important. This requires the translators to be faithful to the content and style of the original materials in the process of translation, try to retain the cultural factors in the original text, and at the same time make it easy for the target readers to accept.&lt;br /&gt;
&lt;br /&gt;
In the translation of scenic spot name, in order to let foreign tourists understand Chinese culture and scenic spots, flexible translation methods should be adopted to effectively convey tourism information and Chinese culture. (Jia Wenbo, 2004) The translation of the scenic spot name is of great significance although the names are not contain too much vocabularies. How to use translation methods and skills flexibly by following the translation theory becomes very important. This requires the translators to be faithful to the content and style of the original materials in the process of translation, try to retain the cultural factors in the original text, and at the same time make it easy for the target readers to accept.(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;最后一句话语法错误。&amp;lt;/span&amp;gt;)--[[User:Luo Weijia|Luo Weijia]] ([[User talk:Luo Weijia|talk]]) 13:36, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Literal translation, free translation, literal translation+transliteration, transliteration+ explanation and cultural analogy are commonly used in scenic spot name translation. Through the study of the translation methods of translating the names of these scenic spots, we can use the translation skills more accurately and ultimately improve the translation ability. (Xin Xin, 2012)&lt;br /&gt;
&lt;br /&gt;
1. Literal Translation&lt;br /&gt;
Literal translation is helpful to convey the information of the source language such as place names, characters and events. (Chen Jiao, 2013) For these particular names or general names of scenic spots, it’s better to adopt the literal translation, namely word for word translation. The allusions of the figures in Nanyue Temple such as “苏武牧羊”（Su Wu Shepherding Sheep）”、“达摩东渡”（Dharm Sailing Eastward）；Fairy tale such as“后羿射日”（Houyi Shooting the Suns）、“盘古开天”（Pangu Creating the Universe）、“精卫填海”（Jingwei Filling the Sea）.&lt;br /&gt;
&lt;br /&gt;
2. Free Translation&lt;br /&gt;
Free translation refers to the translation method to translate the connotative meaning when the literal meaning and connotative meaning of the original text are inconsistent (Niu Xinsheng, 2013). In addition, translation techniques such as domestication and free translation are also discussed. Due to the differences in language and culture between English and Chinese, there are differences in language form and content between the two languages. Therefore, translators need to grasp the differences between the two languages and cultures to ensure that the information of the original text are properly transmitted to the target readers. If the names of some scenic spots contain rich cultural connotations and cannot be translated by literal translation, then the names of such scenic spots are mostly translated by free translation, that is, words with the same meaning but different forms are translated. For example,“爱晚亭”, the name was originated from a famous poem written by Du Mu (803-853) in Tang dynasty. But the official translation in the scenic spot was “the Lovely Evening Pavilion”. However, the real meaning of “晚” in the name was not evening but late autumn. Hence some scholars translate it as “the Autumn-Admiring Pavilion” and “the Maple-leaves Admiring Pavilion”.(Chen Jiao, 2013).&lt;br /&gt;
&lt;br /&gt;
3.Transliteration + Literal Translation&lt;br /&gt;
The front contains the proper name for a specific person or place name, and a fixed general name for the name of a scenic spot. Transliteration and literal translation can be used in translation. For example, &amp;quot;南岳庙&amp;quot; (Nanyue Temple), &amp;quot;洞庭湖&amp;quot; (Dongting Lake), &amp;quot;岳麓山&amp;quot;(Yuelu Mountain),&amp;quot;崀山&amp;quot; (Langshan Mountain), &amp;quot;湘江&amp;quot;(Xiangjiang Rive) etc.&lt;br /&gt;
&lt;br /&gt;
4.Transliteration + Explanation&lt;br /&gt;
The advantage of transliteration is that it does not need any explanation, and its disadvantage is that it can not fully arouse people's interest and attention. For foreign tourists, it is difficult to connect the original meaning of the original text with the Chinese pronunciation of the scenic spot. In order to follow the original author's intention and its own pronunciation, we adopt the method of combining the two to make up for the shortcomings. For example,&amp;quot;柳浪闻莺&amp;quot;liu'lang'wen'ying (listening to Orioles Singing in the willows), &amp;quot;鬼见愁&amp;quot;gui'jian'chou (sight that disorders devils). (Xin Xin, 2012) in order to help foreign tourists understand the background knowledge of China's human history, local conditions and customs, some relevant information can be appropriately added to the original text when translating. For example, when introducing &amp;quot;吊脚楼&amp;quot;, if we just translate it as Diaojiaolou , it is difficult for tourists to understand the literal translation of it, so it is advisable that supplement the explanation of “suspended wood house built on stilts”. For example, in the introduction of traditional festivals in Zhangjiajie, “六月六” is translated into Liu Yue Liu Festival. In order to help tourists understand the specific connotation of the festival, the translation should be followed by an appropriate explanation: It usually takes place on the sixth day of the lunar six month, when all the members of the family get together to have dinner and hold a rite to pay sacrifice to their ancestors. This supplement can help foreign tourists understand the meaning of these traditional festivals quickly. (Chen Jiao, 2013)&lt;br /&gt;
&lt;br /&gt;
Meanwhile, cultural analogy is also an effective skill in explanation. Analogy refers to the transformation of unfamiliar cultural information in the source language into similar information in the cultural context of the target language in order to eliminate the cultural strangeness contained in the source language and arouse the sense of similarity for the English speaking tourists. In other words, borrow the similar places of interest, legends and historical stories in English to translate the scenic spot name in Chinese, which can narrow the distance between the two different language for the readers and they can better understand the meaning of the original text. For example, Mountain Hengshan the scenic spot “祝融峰” is said to be the residence of Zhu Rong, the God of Fire. Its translation is &amp;quot;Zhu Rong peak&amp;quot;, Zhu Rong, the Chinese Prometheus. (Chen Jiao, 2013) Prometheus, the hero of stealing fire in ancient Roman legend, is a familiar figure for Western tourists. It has great similarity with Zhu Rong, the Chinese God of Fire. When the tourists look at this translated name, they will have a better understanding of the the scenic spot.&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
Under the background of globalization, peace and development have become the theme of the times, and the revise of the traditional translation theory is needed. On the other hand, cultural translation, based on the cultural theory of anthropology, advocates that the connotation of other cultures should be properly conveyed in translation, showing respect and understanding of other cultures; translators should highlight the characteristics of different cultures through translation, so that people from different cultural backgrounds can truly realize the communication and exchange in the cultural sense. Therefore, it is in line with the mainstream of the times to deeply study and understand Bassnett's cultural translation theory, which can help us better carry out translation activities under the background of globalization, so as to promote the exchange and dialogue between the Eastern and Western cultures from a macro perspective. &lt;br /&gt;
&lt;br /&gt;
As a part of the translation of tourist materials, the translation of scenic spot names should not only convey the basic tourism information, but also show the Chinese culture to foreign tourists. One of the main purposes of tourists coming to China is to understand the Chinese culture. Therefore, translators need to have a keen cross-cultural awareness, make the translation conform to the target language, enhance the readability to the target language readers, and choose the most suitable translation method to convey the historical and cultural connotation contained in the name of scenic spots to the greatest extent, so as to promote the development of China's tourism industry globally and spread China's tourism culture abroad. &lt;br /&gt;
&lt;br /&gt;
=== Bibliography ===&lt;br /&gt;
&lt;br /&gt;
*Bassnett Susan. Translation, History and Culture [M]. London: Routledge，1992: 13.&lt;br /&gt;
&lt;br /&gt;
* Bassnett Susan. Translation, History and Culture[M]. 上海:上海外语教育出版社，1990: 10-11．&lt;br /&gt;
&lt;br /&gt;
*黄艳娇.2018.浅谈巴斯奈特文化翻译理论，佳木斯职业学院学报&lt;br /&gt;
&lt;br /&gt;
*肖付良.2016.16(06),43-45.湖南主要旅游景点公示语翻译现状与对策研究,英语教师.&lt;br /&gt;
&lt;br /&gt;
*潘虹.2016，跨文化意识对旅游景点名称汉英翻译的影响，艺术文化交流&lt;br /&gt;
&lt;br /&gt;
*陈娇.2013.从文化角度看湖南旅游景点的翻译，西南农业大学学报（社会科学版）&lt;br /&gt;
&lt;br /&gt;
*辛欣.2012.论旅游英语中景点名称的翻译，长春教育学院学报&lt;br /&gt;
&lt;br /&gt;
*陈刚.旅游翻译与涉外导游［M］． 北京: 中国对外翻译出版公司，2004，59．&lt;br /&gt;
&lt;br /&gt;
*王再玉，蒋柿红. 2012.从跨文化意识角度看旅游景点名称的英译———以衡阳旅游景点名称的英译为例,北京城市学院学报&lt;br /&gt;
&lt;br /&gt;
*林玉华. 2008. 从文化角度看旅游景点名称的翻译 ［J］．重庆交通大学学报，2008 ( 02) : 105．&lt;br /&gt;
&lt;br /&gt;
*熊玲. 2013. 对张家界景点名称英译的探析，长春教育学院学报&lt;br /&gt;
&lt;br /&gt;
*贾文波．应用翻译功能论［M］．北京：中国对外翻译出版公司，2004：134－156．&lt;br /&gt;
&lt;br /&gt;
*湖南文物名胜概览.湖南省文化和旅游厅 http://whhlyt.hunan.gov.cn/whhlyt/wlxx/fwms/201407/t20140717_5385818.html&lt;br /&gt;
&lt;br /&gt;
(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;参考文献格式错误。&amp;lt;/span&amp;gt;)--[[User:Luo Weijia|Luo Weijia]] ([[User talk:Luo Weijia|talk]]) 13:36, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Jin Wenlu 靳文璐. (2019). 机器翻译可以取代人工翻译吗? [Can machine translation replace human translation?]. 智库时代 Think Tank Times (40) 282-284.&lt;br /&gt;
&lt;br /&gt;
==A Contrastive Study on the Translation of Li Qingzhao’s Shengshengman and Zuihuayin from the Perspective of Defamiliarization 	祝美梅 student no. 202070080632== &lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
Poetry is what lost in translation as Robert Frost said, for it’s concise words, specific form, unique cultural allusion and images, the translatability of poetry has always been a controversial topic in translation field. However, since all human beings are endowed by nature with the same mind which has similar function so that they can communicate with one another. Thus, as a product of thought, poetry is understandable, enjoyable and translatable from author’s view. This thesis aims to study with poetry translation under the theory of defamiliarization, which was proposed by Russian formalist Shklovsky. (Xu Yuanchong, 2011, 35-38)&lt;br /&gt;
&lt;br /&gt;
Poetry is what lost in translation. As Robert Frost said, for its concise words, specific forms, unique cultural allusion and images, the translatability of poetry has always been a controversial topic in translation field. However, since all human beings are endowed by nature with the same mind as has similar function so that they can communicate with one another. Thus, as a product of thought, poetry is understandable, enjoyable and translatable from author’s view. This thesis aims to study poetry translation according to the theory of defamiliarization, which was proposed by Russian formalist Shklovsky. (Xu Yuanchong, 2011, 35-38)--[[User:Yuan Tianyi|Yuan Tianyi]] ([[User talk:Yuan Tianyi|talk]]) 08:39, 14 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Defamiliarization, though a technique for literature writing, has a very intimate relationship with translation. In literature writing, writers should defamilirize the familiar things to readers in order to arouse their interest and curiosity, prolong their length of perception to discover the beauty of art. Translation, as Andre Lefevere said, is a kind of rewriting. This translation strategy is extremely adapted to poetry translation concerning to its characteristics, comparatively speaking, literal translation of poetry would just like watered wine, not only tasteless but also easily misleading. Li Qingzhao, as one of the most important Song dynasty poetess in history, her works have been studied by mass of scholars at home and abroad. The style of Li’s poem was named “Yi’an Ti”, whose features were taking vulgar as elegance, old for the new. Therefore, the way Li tackles with poetry creation achieved the same purpose with defamiliarization. Shengshengman and Zuihuayin are as representative works in her two entirely distinctively life period. (Fang Xiaoyuan, 2011, 13-15)&lt;br /&gt;
&lt;br /&gt;
Defamiliarization, a technique for literature writing, has a very intimate relationship with translation. In literature writing, writers should defamilirize the familiar things to readers in order to arouse their interest and curiosity, prolong their length of perception to discover the beauty of art. Translation, as Andre Lefevere said, is a kind of rewriting. This translation strategy is extremely adapted to poetry translation concerning to its characteristics, comparatively speaking, literal translation of poetry would just like watered wine, not only tasteless but also easily misleading. Li Qingzhao, as one of the most important Song dynasty poetess in history, her works have been studied by mass of scholars at home and abroad. The style of Li’s poem was named “Yi’an Ti”, whose features were taking vulgar as elegance, old for the new. Therefore, the way Li tackles with poetry creation achieved the same purpose with defamiliarization. Shengshengman and Zuihuayin are as representative works in her two entirely distinctively life period. (Fang Xiaoyuan, 2011, 13-15)--[[User:Yuan Tianyi|Yuan Tianyi]] ([[User talk:Yuan Tianyi|talk]]) 08:26, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''Key Words'''===&lt;br /&gt;
&lt;br /&gt;
Defamiliarization Theory; Shengshengman; Zuihuayin; English Versions&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
译诗则诗。诗歌以其凝练的词语，特定的形式，涵盖的独特文化典故和意象，是否可译一直是译界极具争论的话题。本文旨在由俄国形式主义什克洛夫斯基提出的陌生化理论下研究诗歌翻译。陌生化，虽然是文学写作技巧，同样适应于翻译。在文学作品中，作家通过使熟悉的事物陌生化引起读者的兴趣和好奇，延长审美感知长度。勒菲弗尔说，翻译即改写。这一翻译策略尤其适合于诗歌翻译。直译只会是译诗平淡乏味，如同兑水之酒，甚至产生误解。李清照，作为历史上最有名的女词人之一，其“易安体”本就以其化故为新，以俗为雅的特点与“陌生化”有异曲同工之处。《声声慢》、《醉花阴》是她前后截然不同两个时期的代表作。本文试以俄国形式主义者什克洛夫斯基提出的“陌生化”为理论指导，以李清照词《声声慢》、《醉花阴》的多个译本为研究对象，分析对比不同译者的英译，尝试研究在译文中怎样重现文本陌生化和制造译本的陌生化，以期证明陌生化理论对李清照词英译的指导作用。(Ge Yunfeng, 2008, 34-35)&lt;br /&gt;
&lt;br /&gt;
本文共分为四部分，由引论、正文、结论三部分构成。引论部分主要介绍陌生化理论，优势和劣势，李清照词特点和国内外研究现状。正文分为两个部分，词和意象两个方向并辅以具体实例。结论部分将主要总结陌生化理论在诗歌翻译的应用，本文作者认为用陌生化理论研究翻译文本仍有很大的发掘空间，对诗歌翻译有启迪意义。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
陌生化理论；《声声慢》；《醉花阴》；英译版本&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
The best way to know a nation is to enjoy her poetry. (Gong Guangming, 2004:395).As an art of language and an invaluable treasury of national language, poetry distinguishes itself by its distinct style, refined language and fresh artistic conception. Poetry is conceived the store of human knowledge and experience. Therefore, to enable people of different languages to have a successful grasp of the meaning of poems, poetry translation is one of the most important sections in the cross-cultural communication in the globalization time.&lt;br /&gt;
&lt;br /&gt;
The best way to know a nation is to enjoy her poetry. (Gong Guangming, 2004:395).As an art of language and an invaluable treasure of national language, poetry distinguishes itself by its distinct style, refined language and fresh artistic conception. Poetry is conceived the store of human knowledge and experience. Therefore, to enable people of different languages to have a successful grasp of the meaning of poems, poetry translation is one of the most important sections in the cross-cultural communication in the globalization time.--[[User:Yuan Tianyi|Yuan Tianyi]] ([[User talk:Yuan Tianyi|talk]]) 08:26, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Defamiliarization is an important feature of poetic language. It is about poets’s consciousness and aesthetics pursuit. To realize defamiliarization of language, poets must use particular words and images or other skills which new to readers to create a sense of surprise and freshness. Defamiarization not only applies to poetry creation but also to poetry translation. The application of defamiliarization to translation can faithfully reproduce the artistic manner of the original poems and give their readers aesthetic enjoyment. It also allows, in some degree, creating treason in translated texts against original. Of course, defamiliarization should never be overdone whether in poetry creation or in poetry translation. The purpose of artistic translation techniques is to make objects in the target text unfamiliar, to make forms and image unusual, and to increase the difficulty and length of perception on the part of the target audience because the process of perception is an aesthetic end in itself so must be prolonged. Something commonplace, customary or familiar are made to appear unfamiliar and innovative in one way or another. All these creative manipulations of the target text enhance the target audience’s discernment of the artistic merit in the target text. (Zhu Chunshen, 2002, 101-103)&lt;br /&gt;
&lt;br /&gt;
Defamiliarization is an important feature of poetic language. It is about poets’ consciousness and aesthetics pursuit. To realize defamiliarization of language, poets must use particular words and images or other skills which new to readers to create a sense of surprise and freshness. Defamiarization not only applies to poetry creation but also to poetry translation. The application of defamiliarization to translation can faithfully reproduce the artistic manner of the original poems and give their readers aesthetic enjoyment. It also allows, in some degree, creating treason in translated texts against original. Of course, defamiliarization should never be overdone whether in poetry creation or in poetry translation. The purpose of artistic translation techniques is to make objects in the target text unfamiliar, to make forms and image unusual, and to increase the difficulty and length of perception on the part of the target audience because the process of perception is an aesthetic end in itself so must be prolonged. Something commonplace, customary or familiar are made to appear unfamiliar and innovative in one way or another. All these creative manipulations of the target text enhance the target audience’s discernment of the artistic merit in the target text. (Zhu Chunshen, 2002, 101-103)--[[User:Yuan Tianyi|Yuan Tianyi]] ([[User talk:Yuan Tianyi|talk]]) 08:26, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Li Qingzhao was born (1084-1151) in Zhangqiu into a family of officials and scholars, her father was apprenticed to Su Shi. Li was unusually vivacious and knowledgeable for a woman of noble birth at that time. Before she got married, her poetry was already well known among intellectual. In 1101 she married Zhao Mingcheng, with whom she shared interests in art collection and epigraphy. After Zhao started his official career, she often felt lonely and suffered lovesickness. Hence these experiences inspired some of the love poems that she wrote. Her husband and she shared much poetry and mutually wrote poems. When Northern Song capital of Kaifeng fell in 1126 to the Jurchens during the Jin–Song wars, fighting took place in Shandong and their house was ruined. The couple fled to Nanjing, where they lived for one year. Zhao died in 1129 when route to an official post. The death of her husband was a cruel stroke for her life. Li described her married life and the turmoil of her flight in an afterword to her husband's posthumously published work, Jin shi lu（金石录）.Her earlier poetry portrays her carefree life as a young lady of high society, and is marked by its elegance. Li subsequently settled in Hangzhou, in which the Song government was established. She insisted in writing poetry and published the Jin shi lu. According to some contemporary records, she had a briefly marriage with a man named Zhang Ruzhou who treated her relentlessly, and she divorced him within months. She overcame the criticism of her marriage. Though only around a hundred of her poems are known to survive, mostly of them in the form of Ci are tracing her winding fortunes in life. Li is credited with the first detailed critique of the metrics of Chinese poetry. She was regarded as a master of WanYue School “the delicate restraint”. (Zhang Bing, 2000, 98-100)&lt;br /&gt;
&lt;br /&gt;
Li Qingzhao was born (1084-1151) in Zhangqiu into a family of officials and scholars, and her father was apprenticed to Su Shi. Li was unusually vivacious and knowledgeable for a woman of noble birth at that time. Before she got married, her poetry was already well known among intellectual. In 1101 she married Zhao Mingcheng, with whom she shared interests in art collection and epigraphy. After Zhao started his official career, she often felt lonely and suffered lovesickness. Hence these experiences inspired some of the love poems that she wrote. Her husband and she shared much poetry and mutually wrote poems. When Northern Song capital of Kaifeng fell in 1126 to the Jurchens during the Jin–Song wars, fighting took place in Shandong and their house was ruined. The couple fled to Nanjing, where they lived for one year. Zhao died in 1129 when route to an official post. The death of her husband was a cruel stroke for her life. Li described her married life and the turmoil of her flight in an afterword to her husband's posthumously published work, Jin shi lu（金石录）.Her earlier poetry portrays her carefree life as a young lady of high society, and is marked by its elegance. Li subsequently settled in Hangzhou, in which the Song government was established. She insisted in writing poetry and published the Jin shi lu. According to some contemporary records, she had a briefly marriage with a man named Zhang Ruzhou who treated her relentlessly, and she divorced him within months. She overcame the criticism of her marriage. Though only around a hundred of her poems are known to survive, mostly of them in the form of Ci are tracing her winding fortunes in life. Li is credited with the first detailed critique of the metrics of Chinese poetry. She was regarded as a master of WanYue School “the delicate restraint”. (Zhang Bing, 2000, 98-100)--[[User:Yuan Tianyi|Yuan Tianyi]] ([[User talk:Yuan Tianyi|talk]]) 08:26, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====1.1 Shklovsky’s Definition of Defamiliarization====&lt;br /&gt;
&lt;br /&gt;
Defamiliarization, as a literature writing technique, was first put up by the Russian formalist, Viktor Shklovsky in the early 20th century. He explained the concept in his essay Art as Technique which comprised the first chapter of his seminal A Theory of Prose, first published in 1925:&amp;quot;The purpose of art is to impart the sensation of things as they are perceived and not as they are known. The technique of art is to make objects unfamiliar, to make forms difficult, to increase the difficulty and length of perception because the process of perception is an aesthetic end in itself and must be prolonged”.(Shcklovsky.1991) Shcklovsky believes “defamiliarization” is the nature of literature language and the essential feature of literature as art. Therefore, “defamiliarization” stands for the quality of art and literature. In literature, writers should defamilirize the familiar things to the readers in order to arouse their interest and curiosity, prolong their length of perception to discover the beauty of art. The process of literature writing bears in itself of foreignness and freshness.(Zhang Jintong, 1987, 78-79)&lt;br /&gt;
&lt;br /&gt;
Defamiliarization, as a literature writing technique, was first put up by a Russian formalist, Viktor Shklovsky in the early 20th century. He explained the concept in his essay Art as Technique which comprised the first chapter of his seminal A Theory of Prose, first published in 1925:&amp;quot;The purpose of art is to impart the sensation of things as they are perceived and not as they are known. The technique of art is to make objects unfamiliar, to make forms difficult, to increase the difficulty and length of perception because the process of perception is an aesthetic end in itself and must be prolonged”.(Shcklovsky.1991) Shcklovsky believes “defamiliarization” is the nature of literature language and the essential feature of literature as art. Therefore, “defamiliarization” stands for the quality of art and literature. In literature, writers should defamilirize the familiar things to the readers in order to arouse their interest and curiosity, prolong their length of perception to discover the beauty of art. The process of literature writing bears in itself of foreignness and freshness.(Zhang Jintong, 1987, 78-79)--[[User:Yuan Tianyi|Yuan Tianyi]] ([[User talk:Yuan Tianyi|talk]]) 08:26, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====1.2 Features of Defamiliarization in Translation====&lt;br /&gt;
&lt;br /&gt;
In Chen Lin and Zhang Chunbai’s Defamiliarization Effect in Literature Translation (2006:93), they named up two distinctive features of defamiliarization in translation.One is alienization and the other is hybridization.    &lt;br /&gt;
&lt;br /&gt;
Alienization, is the similarity among defamiliarization, alienating and foreignizing, means to retain the language and culture differences of the source text, maintain the visibility of the foreign, in order to give the target readers a fresh experience of authenticity.&lt;br /&gt;
&lt;br /&gt;
Hybridization claims to combine foreign and domestic elements to produce a hybrid text, it has both the features of the foreignness and the domestic, thus it gives the receivers a sensation of newness and freshness. The author of this thesis takes domestication as one aspect of hybridization, for no matter how strict foreignization is, it could not avoid domestic element during translating. In Jin Bing’s doctoral dissertation (2007), he propo sed to represent defamiliarization technique of the original text in translated text as much as possible, and foreignization is an effective translation strategy to achieve defamiliarization. However, foreignization is not the only way to achieve defamiliarization, as it’s opposite, domestication is another way. That is to say, different translation strategies can be applied in realizing defamiliarization. (Zheng Engyue, 2003, 19-21)&lt;br /&gt;
&lt;br /&gt;
In Chen Lin and Zhang Chunbai’s Defamiliarization Effect in Literature Translation (2006:93), they named two distinctive features of defamiliarization in translation.One is alienization and the other is hybridization.  --[[User:Yuan Tianyi|Yuan Tianyi]] ([[User talk:Yuan Tianyi|talk]]) 08:26, 18 December 2020 (UTC)  &lt;br /&gt;
&lt;br /&gt;
Alienization is the similarity amid defamiliarization, alienating and foreignizing, means to retain the language and culture differences of the source text, maintain the visibility of the foreign, in order to give the target readers a fresh experience of authenticity.--[[User:Yuan Tianyi|Yuan Tianyi]] ([[User talk:Yuan Tianyi|talk]]) 08:26, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Hybridization claims to combine foreign and domestic elements to produce a hybrid text, which has both the features of the foreignness and the domestic, thus it gives the receivers a sensation of newness and freshness. The author of this thesis takes domestication as one aspect of hybridization, for no matter how strict foreignization is, it could not avoid domestic element during translating. In Jin Bing’s doctoral dissertation (2007), he propo sed to represent defamiliarization technique of the original text in translated text as much as possible, and foreignization is an effective translation strategy to achieve defamiliarization. However, foreignization is not the only way to achieve defamiliarization, as it’s opposite, domestication is another way. That is to say, different translation strategies can be applied in realizing defamiliarization. (Zheng Engyue, 2003, 19-21)--[[User:Yuan Tianyi|Yuan Tianyi]] ([[User talk:Yuan Tianyi|talk]]) 08:26, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====1.2.1 Advantages of Defamiliarization=====&lt;br /&gt;
&lt;br /&gt;
To create the translated version newness, promote intercultural communication and complementary advantages, the tactics of defamiliarization also embodies translator’s subjectivity, as the appearance of cultural-turn proposed by Susan Bassinet, against the culture invasion, this theory is accepted by more and more people. This technique is meant to be especially useful in distinguishing poetry from prose, for, as Aristotle said, “poetic language must appear strange and wonderful” (Shklovsky 19).Defamiliarization draws attention to the use of common language in such a way as to alter one’s perception of an easily understandable object or concept. The use of defamiliarization both differs and defers, since apply of the technique alters one’s perception of a concept (to defer), and forces one to think about the concept in different, often more complex, terms (to differ). (Li Ruijie, 2013, 56)&lt;br /&gt;
&lt;br /&gt;
To create the translated version newness, promote intercultural communication and complementary advantages, the tactics of defamiliarization also embodies translator’s subjectivity, as the appearance of cultural turn proposed by Susan Bassinet against the culture invasion, and this theory is accepted by more and more people. This technique is meant to be especially useful in distinguishing poetry from prose, for, as Aristotle said, “poetic language must appear strange and wonderful” (Shklovsky 19).Defamiliarization draws attention to the use of common language in such a way as to alter one’s perception of an easily understandable object or concept. The use of defamiliarization both differs and defers, since apply of the technique alters one’s perception of a concept (to defer), and forces one to think about the concept in different, often more complex, terms (to differ). (Li Ruijie, 2013, 56)--[[User:Yuan Tianyi|Yuan Tianyi]] ([[User talk:Yuan Tianyi|talk]]) 08:26, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====1.2.2 Disadvantages of Defamiliarization=====&lt;br /&gt;
&lt;br /&gt;
Defamiliarization increases the difficulty of comprehension, the new express or form distance itself from target receiver, thus lost many audiences, and prohibit culture spreading. Sometimes, translator would sacrifice faith and fluency in order to create novel effect, so demand reader’s patience and sensibility. Excessive making works with coinage word, unusual format or rebel against the target grammar, only found that works meaningless. (Li Xuexin, 2009, 13-15)&lt;br /&gt;
&lt;br /&gt;
Defamiliarization increases the difficulty of comprehension, the new expression or form distance itself from target receiver, thus lost many audiences, and prohibit culture spreading. Sometimes, translator would sacrifice faith and fluency in order to create novel effect, so demand reader’s patience and sensibility. Excessive making works with coinage word, unusual format or rebel against the target grammar, only found that works meaningless. (Li Xuexin, 2009, 13-15)--[[User:Yuan Tianyi|Yuan Tianyi]] ([[User talk:Yuan Tianyi|talk]]) 08:26, 18 December 2020 (UTC)&lt;br /&gt;
===2. A brief Introduction of Li Qingzhao===&lt;br /&gt;
&lt;br /&gt;
Before analyzing the translation versions of Li Qingzhao’s Ci, a general understanding of the characteristics and aesthetic value of Li’s Ci is very necessary. &lt;br /&gt;
&lt;br /&gt;
====2.1. Li Qingzhao’s life and her Poem====&lt;br /&gt;
&lt;br /&gt;
Li Qingzhao, a talented and prolific poetess, exerted great influence on the classic Chinese lyric poetry. In Song Dynasty, lyric poetry reached its most thriving period. Among numerous poets, Li Qingzhao, as a female, shocked the male-dominated field of lyric poetry and formed her unique style. She is deemed the founder of Wanyue School of Song Poem.&lt;br /&gt;
&lt;br /&gt;
Li Qingzhao, a talented and prolific poetess, exerted great influences on the classic Chinese lyric poetry. In Song Dynasty, lyric poetry reached its most thriving period. Among numerous poets, Li Qingzhao, as a female, shocked the male-dominated field of lyric poetry and formed her unique style. She is deemed the founder of Wanyue School of Song Poem.--[[User:Yuan Tianyi|Yuan Tianyi]] ([[User talk:Yuan Tianyi|talk]]) 08:26, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Her tortuous life experience and extraordinary fate made the keynotes of her poem various from one period to another. In the early years of her life, they are full of joy and happiness; but in her later life, there are filled with loneliness and sorrow. Her early work---Zuihuayin, is the reflection of life without difficulties and worries, this work written during she was apart from her husband. Shengshengman was created at the time when she lost her husband whilst the country was shattered and at stake. Through her poem, readers would see the ups and downs in her life. Poem records her life experience. Her lyrics poetry was called “Yi’an Ti” due to the particularities of her own style. Firstly, as a poetess, she gave us vivid images of women, digging into their inner emotions and beauty. Secondly, her choosing of words comprises a large proportion of daily languages, making a beautiful fluency in tune by ways of colloquialism. &lt;br /&gt;
&lt;br /&gt;
Her tortuous life experience and extraordinary fate made the keynotes of her poem various from one period to another. In the early years of her life, they are full of joy and happiness; but in her later life, there are filled with loneliness and sorrow. Her early work---''Zuihuayin'', is the reflection of life without difficulties and worries, this work written during she was apart from her husband. Shengshengman was created at the time when she lost her husband whilst the country was shattered and at stake. Through her poem, readers would see the ups and downs in her life. Poem records her life experience. Her lyrics poetry was called “Yi’an Ti” due to the particularities of her own style. Firstly, as a poetess, she gave us vivid images of women, digging into their inner emotions and beauty. Secondly, her choosing of words comprises a large proportion of daily languages, making a beautiful fluency in tune by ways of colloquialism.--[[User:Yuan Tianyi|Yuan Tianyi]] ([[User talk:Yuan Tianyi|talk]]) 08:26, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.2Research on Li’s Poem in Domestic and Abroad====&lt;br /&gt;
&lt;br /&gt;
A comprehensive knowledge of history and state quo of researches on Li Qingzhao at home and abroad is a significant premise of the comparative study of Li’s poem.&lt;br /&gt;
&lt;br /&gt;
The study of Li Qingzhao’s poem in western word, mainly in America, raised scholars’ interest in the 1950s and 1960s.Wang Honggong’s One Hundred Poems from the Chinese and Hu Pinqing’s Li Qingzhao were published. In 1965, Cyril Birth’s Anthology of Chinese Literature from Early Times to the Fourteenth Century was published in New York. In that book, five poems of Li Qingzhao’s were translated by C.H.Kwock and Vincent Mc Hugh; three were translated by a Chinese American scholar, Xu Jieyi. In 1980s, the study thrived in America. Two all-translated were published. One is the co-translated edition by Wang Honggong and ZhongLing. The other is James Cryer. Those translated poems were chose as textbook materials by American universities. However, because of the abstruse language, culture barrier, and the difficulty in translating poem itself, overseas scholars usually could not make their rendering faithful to the original. At home, Bing Xin(冰心) is the first person set out to translate Li Qingzhao’ poem. Many domestic translators like Xu Yuanchong, from the theory of “Three Beauties”, Lin Yutang published The Importance of Understanding: Translations from the Chinese by LIN YUTANG, the celebrated couple Yang Xianyi and Gladys Yang published Song Lyrics in 2001, Xu Zhongjie published 100 Chinese Ci Poems in English Verse in 1986, Chen Zumei, who studied Li’s poem from feminism and other translators include Zhu Chunshen, Gong Jinhao, Mao Yumei and so on. Through different translation criteria and strategies, those perspectives cast new light to the translation study of Li Qingzhao’s poem. &lt;br /&gt;
&lt;br /&gt;
A comprehensive knowledge of history and status quo of researches on Li Qingzhao at home and abroad is a significant premise of the comparative study of Li’s poem.--[[User:Yuan Tianyi|Yuan Tianyi]] ([[User talk:Yuan Tianyi|talk]]) 08:26, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The study of Li Qingzhao’s poems in western word, mainly in America, raised scholars’ interest in the 1950s and 1960s.Wang Honggong’s One Hundred Poems from the Chinese and Hu Pinqing’s Li Qingzhao were published. In 1965, Cyril Birth’s Anthology of Chinese Literature from Early Times to the Fourteenth Century was published in New York. In that book, five poems of Li Qingzhao’s were translated by C.H.Kwock and Vincent Mc Hugh; three were translated by a Chinese American scholar, Xu Jieyi. In 1980s, the study thrived in America. Two all-translated were published. One is the co-translated edition by Wang Honggong and ZhongLing. The other is James Cryer. Those translated poems were chose as textbook materials by American universities. However, because of the abstruse language, culture barrier, and the difficulty in translating poem itself, overseas scholars usually could not make their rendering faithful to the original. At home, Bing Xin(冰心) is the first person set out to translate Li Qingzhao’ poem. Many domestic translators like Xu Yuanchong, from the theory of “Three Beauties”, Lin Yutang published The Importance of Understanding: Translations from the Chinese by LIN YUTANG, the celebrated couple Yang Xianyi and Gladys Yang published Song Lyrics in 2001, Xu Zhongjie published 100 Chinese Ci Poems in English Verse in 1986, Chen Zumei, who studied Li’s poem from feminism and other translators include Zhu Chunshen, Gong Jinhao, Mao Yumei and so on. Through different translation criteria and strategies, those perspectives cast new light to the translation study of Li Qingzhao’s poem. --[[User:Yuan Tianyi|Yuan Tianyi]] ([[User talk:Yuan Tianyi|talk]]) 08:26, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===3. Defamiliarization on Words Level in Shengshengman and Zuihuayin===&lt;br /&gt;
&lt;br /&gt;
Poetry is the most personal and concentrated of the four literature forms (poetry, short story, novel and drama), no redundancy, no phatic language, where, as a unit, the word has greater importance than in any other type of texts. This paper mainly discusses reduplicated words, verbs, colloquialism supported by detailed examples. Poetry presents thing in order to convey a feeling, and therefore concrete the language, each represents something else---a feeling, a behavior, a view of life as well as itself.&lt;br /&gt;
&lt;br /&gt;
Poetry is the most personal and concentrated of the four literature forms (poetry, short story, novel and drama), no redundancy, no phatic language, where, as a unit, words are of greater importance than in any other type of texts. This paper mainly discusses reduplicated words, verbs, colloquialism supported by detailed examples. Poetry presents thing in order to convey a feeling, and therefore concrete the language, each represents something else---a feeling, a behavior, a view of life as well as itself.--[[User:Yuan Tianyi|Yuan Tianyi]] ([[User talk:Yuan Tianyi|talk]]) 08:26, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.1 Analysis of Translation of Reduplicated Words====&lt;br /&gt;
&lt;br /&gt;
Reduplicated word, as the name suggests, is to repeat the same character two or more times to form a format which bears the identical meaning of a character repeated. It is a kind of lexical devices to deepen the tone or sentiment in literature. Applied appropriately, reduplicated word could make literary works sound beautiful, fluent and forceful. However, applied inappropriately, it could make works awkward and blunt. It is rationally to say that Li Qingzhao favors reduplicated word, for in one fourth of her poem remain now, she successfully used reduplicated words to express her emotion.&lt;br /&gt;
&lt;br /&gt;
Reduplicated word, as the name suggests, is to repeat the same character twice or more times to form a format which bears the identical meaning of a character repeated. It is a kind of lexical devices to deepen the tone or sentiment in literature. Applied appropriately, reduplicated word could make literary works sound beautiful, fluent and forceful. However, applied inappropriately, it could make works awkward and blunt. It is rationally to say that Li Qingzhao favors reduplicated word, for in one fourth of her poem remain now, she successfully used reduplicated words to express her emotion.--[[User:Yuan Tianyi|Yuan Tianyi]] ([[User talk:Yuan Tianyi|talk]]) 08:26, 18 December 2020 (UTC)&lt;br /&gt;
   &lt;br /&gt;
Her typical work which applies reduplicated words is Shengshengman. &lt;br /&gt;
    &lt;br /&gt;
“寻寻觅觅，冷冷清清，凄凄惨惨戚戚。乍暖还寒时候，最难将息。&lt;br /&gt;
&lt;br /&gt;
三杯两盏淡酒，怎敌他、晚来风急？雁过也，正伤心，却是旧时相识。&lt;br /&gt;
&lt;br /&gt;
满地黄花堆积。憔悴损，如今有谁堪摘？守着窗儿，独自怎生得黑？&lt;br /&gt;
&lt;br /&gt;
梧桐更兼细雨，到黄昏、点点滴滴。这次第，怎一个、愁字了得！”（陈祖美  2003：108）&lt;br /&gt;
    &lt;br /&gt;
This piece of work enjoys the largest number of translation versions from different translators among all her works. The first fourteen characters are: “寻寻觅觅，冷冷清清，凄凄惨惨戚戚”,they precisely describe the loneliness , melancholy and nostalgia of the homeland of the poetess after losing her husband. Six different translation versions collected are as follows:&lt;br /&gt;
      &lt;br /&gt;
1. I seek but seek in vain,&lt;br /&gt;
      &lt;br /&gt;
I search but search again.&lt;br /&gt;
       &lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
     &lt;br /&gt;
So lonely, without cheer.                             (Xu Yuanchong)&lt;br /&gt;
&lt;br /&gt;
2. So dim, so dark.&lt;br /&gt;
        &lt;br /&gt;
So dense, so dull,&lt;br /&gt;
    &lt;br /&gt;
So damp, so dank, so dead!                          (Lin Yutang)&lt;br /&gt;
&lt;br /&gt;
3. Seeking,seeking,&lt;br /&gt;
       &lt;br /&gt;
Chilly and quite,&lt;br /&gt;
&lt;br /&gt;
Desolate, painful and miserable.                     (Yang Xianyi）&lt;br /&gt;
&lt;br /&gt;
4. Searching and searching, seeking and seeking,&lt;br /&gt;
        &lt;br /&gt;
So chill, so clear,&lt;br /&gt;
        &lt;br /&gt;
dreary,&lt;br /&gt;
&lt;br /&gt;
and dismal,&lt;br /&gt;
     &lt;br /&gt;
and forlorn.                                    (Stephen Owen)&lt;br /&gt;
   &lt;br /&gt;
5. Seeking&lt;br /&gt;
        &lt;br /&gt;
seeking&lt;br /&gt;
                        &lt;br /&gt;
Searching&lt;br /&gt;
                        &lt;br /&gt;
searching&lt;br /&gt;
       &lt;br /&gt;
over and over&lt;br /&gt;
                          &lt;br /&gt;
lonely and forlorn &lt;br /&gt;
       &lt;br /&gt;
Sighing;&lt;br /&gt;
       &lt;br /&gt;
grieving&lt;br /&gt;
      &lt;br /&gt;
sighing&lt;br /&gt;
&lt;br /&gt;
In the same round                        (Kwock&amp;amp;McHugh)        &lt;br /&gt;
                                                  &lt;br /&gt;
&lt;br /&gt;
6. Seek…seek, search....search;&lt;br /&gt;
        &lt;br /&gt;
Lone...lone, cold...cold;&lt;br /&gt;
        &lt;br /&gt;
Sad...sad, pain...pain, moan...moan.      (Liu Wuji)                         &lt;br /&gt;
                                                        &lt;br /&gt;
&lt;br /&gt;
Li Qingzhao used fourteen repetitious Chinese characters to vent the heart-broken feeling and her worry about the convulsive country. In order to imitate the acoustic effects created by the fourteen reiterated words, almost all the translators adopted the words with sound symbolism characteristics, for the sake of conveying similar emotions.&lt;br /&gt;
&lt;br /&gt;
Li Qingzhao used fourteen repetitious Chinese characters to vent the heartbroken feeling and her worry about her convulsive country. In order to imitate the acoustic effects created by the fourteen reiterated words, almost all the translators adopted the words with sound symbolism characteristics, for the sake of conveying similar emotions.--[[User:Yuan Tianyi|Yuan Tianyi]] ([[User talk:Yuan Tianyi|talk]]) 08:26, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For instance, search, seek, chill, dismal, forlorn, desolate, dreary, mournful, miserable, gloomy etc. Among the six versions,No.1 Xu paraphrases them into the sentence in rhythmic way, using end rhyme throughout the whole poem to create the musical beauty, but he abandons reduplicated words and just illustrate the meaning which slacking down the artistic conception of the original poem to some extent. No.(3,4)use single, non-repeated words. Leave alone whether those versions fully express the spirit of fourteen characters, those using single repeated or non-repeated words sound better than paraphrased sentences for keeping the freshness and novelty of the original. Especially, Kwock&amp;amp;McHugh(N0.5) vividly represents the original both in form and content, the novel arrangement of the words, successfully imitated the scenes in the original poem. The specially designed lines of verse gave the readers the feelings of seeking and searching over and over again. The visual beauty is a means to complement the deficiency in acoustic beauty, thus, in author’s opinion; his version is the best of all versions in realizing defamiliarization effect. Lin Yutang(No.2) doesn’t repeat the same words, but he carefully picks out words with the same beginning letter “d” to create the feeling of duplication and use exclamation “so” to enhance the theme. His version also is a good example to retain and create defamiliarization effect, giving readers a fresh shock of sadness. From the aspect of form, this version depicted the beauty of balance in English and also corresponded with beauty of antithesis in Chinese. It was a wonderful interpretation and a unique creation in itself.No.6, the translator adopted literal translation. Although the translated version bears similarity in form with the original one, it lacks true beauty in sound and meaning. The literal translation obviously damaged the sorrowful atmosphere, thus this version lost the melancholy and deep grief reflected in the original version. By piling up words, the translators get nothing but the empty shell of the original poem. &lt;br /&gt;
&lt;br /&gt;
For instance, search, seek, chill, dismal, forlorn, desolate, dreary, mournful, miserable, gloomy etc. Among the six versions,No.1 Xu paraphrased them into the sentence in rhythmic way, using end rhyme throughout the whole poem to create the musical beauty, but he abandons reduplicated words and just illustrate the meaning which slacking down the artistic conception of the original poem to some extent. No.(3,4)use single, non-repeated words. Leave alone whether those versions fully express the spirit of fourteen characters, those using single repeated or non-repeated words sound better than paraphrased sentences for keeping the freshness and novelty of the original. Especially, Kwock&amp;amp;McHugh(N0.5) vividly represents the original both in form and content, the novel arrangement of the words, successfully imitated the scenes in the original poem. The specially designed lines of verse gave the readers the feelings of seeking and searching over and over again. The visual beauty is a means to complement the deficiency in acoustic beauty, thus, in author’s opinion; his version is the best of all versions in realizing defamiliarization effect. Lin Yutang(No.2) doesn’t repeat the same words, but he carefully picks out words with the same beginning letter “d” to create the feeling of duplication and use exclamation “so” to enhance the theme. His version also is a good example to retain and create defamiliarization effect, giving readers a fresh shock of sadness. From the aspect of form, this version depicted the beauty of balance in English and also corresponded with beauty of antithesis in Chinese. It was a wonderful interpretation and a unique creation in itself.No.6, the translator adopted literal translation. Although the translated version bears similarity in form with the original one, it lacks true beauty in sound and meaning. The literal translation obviously damaged the sorrowful atmosphere, thus this version lost the melancholy and deep grief reflected in the original version. By piling up words, the translators get nothing but the empty shell of the original poem. --[[User:Yuan Tianyi|Yuan Tianyi]] ([[User talk:Yuan Tianyi|talk]]) 08:26, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Another example is “点点滴滴”,also from the same verse. Following are translation versions collected:&lt;br /&gt;
&lt;br /&gt;
1.On parasol-trees leaves a fine rain drizzles&lt;br /&gt;
  &lt;br /&gt;
As twilight grizzles.             (Xu Yuanchong)&lt;br /&gt;
&lt;br /&gt;
2.In a drizzle so light, dripping-dropping into the oncoming night,&lt;br /&gt;
  &lt;br /&gt;
In the garden wutong trees stand blurred.         (Zhu Chunsheng)&lt;br /&gt;
&lt;br /&gt;
3.On drying leaves of plane trees should there be&lt;br /&gt;
  &lt;br /&gt;
A drizzle pattering, pattering towards the eve!       (Liu Guoshan)&lt;br /&gt;
&lt;br /&gt;
4.Against the tung and plane trees, the wind rises high.&lt;br /&gt;
  &lt;br /&gt;
The drizzle becomes trickles, as eve draws nigh.         (Xu Zhongjie)&lt;br /&gt;
&lt;br /&gt;
5.And the drizzle on the kola nut, keeps on droning: Pit-a-pat, pit-a-pat!   (Lin Yutang)&lt;br /&gt;
&lt;br /&gt;
6.The drizzles falls on the wutong trees, raindrops drip down at dusk.  (Yang Xianyi)&lt;br /&gt;
   &lt;br /&gt;
No.1, to pursue the rhythmic beauty, Xu uses drizzles describing the sound of rain, as well as forming rhyme harmony on the last word. This kind of translation blurred the defamiliarization effect since ignorant repeated words.No.2,No.3,No.5,translators uses different repeated words, such as dripping-dropping, pattering-pattering, pit-at-pat, pit-at-pat. From the author’s viewpoint, Lin’s translation is the best, pit-a-pat is onomatopoetic word, and conforms to the English expressive convention. The version of No.4 seems disagree with the poem mood, as poetess can hear clearly  raindrops drips on the leaves, the rain should become mild gradually, “the drizzle become trickles” is the situation of a storm, not the rain draws to stop.No.6 picks the word “drip down” also wanting forceful and sound beauty.&lt;br /&gt;
&lt;br /&gt;
No.1, to pursue the rhythmic beauty, Xu used drizzles to describe the sound of rain, as well as forming rhyme harmony on the last word. This kind of translation blurred the defamiliarization effect since ignorant repeated words.No.2,No.3,No.5,translators uses different repeated words, such as dripping-dropping, pattering-pattering, pit-at-pat, pit-at-pat. From the author’s viewpoint, Lin’s translation is the best, pit-a-pat is onomatopoetic word, and conforms to the English expressive convention. The version of No.4 seems disagree with the poem mood, as poetess can hear clearly  raindrops drips on the leaves, the rain should become mild gradually, “the drizzle become trickles” is the situation of a storm, not the rain draws to stop.No.6 picks the word “drip down” also wanting forceful and sound beauty.--[[User:Yuan Tianyi|Yuan Tianyi]] ([[User talk:Yuan Tianyi|talk]]) 08:26, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation of Verbs====&lt;br /&gt;
&lt;br /&gt;
Unlike English, Chinese poetry is skillfully using verb to vivify the image, often linked with rhetorical devices. Word transformation is mostly common, such as adjective or noun transformed to verb. There existed many instances; the author would like to choose two verbs from the Zuihuayin which would analyzed in this paper.&lt;br /&gt;
Taking “帘卷西风”from Zuihuayin as an example:&lt;br /&gt;
&lt;br /&gt;
“薄雾浓云愁永昼，瑞脑消金兽。佳节又重阳，玉枕纱厨，半夜凉初透。东篱把酒黄昏后，&lt;br /&gt;
有暗香盈袖。莫道不消魂，帘卷西风，人比黄花瘦。”&lt;br /&gt;
&lt;br /&gt;
This verse was written to express Li Qingzhao’s yearning for her husband. It’s the Double Ninth Day---the Chinese festival of the senior and family get-together. The west wind blows, makes people feel chilly and distressed, especially when the poetess was alone. Translation versions are assembled as following:&lt;br /&gt;
&lt;br /&gt;
1. What with curtains being folded—&lt;br /&gt;
by violent blasts from the west                             (Xu Zhongjie)&lt;br /&gt;
     &lt;br /&gt;
2. The curtain lifted by the western wind                        (Qiu Xiaolong)&lt;br /&gt;
     &lt;br /&gt;
3. When the west wind rolls up my bamboo curtain                (Mao Yumei)&lt;br /&gt;
&lt;br /&gt;
4. With the door-curtains flapping in the west wind                 (Gong Jinghao)&lt;br /&gt;
&lt;br /&gt;
5. Only, when the west wind stir the curtain                       (Lucy Chow Ho)&lt;br /&gt;
    &lt;br /&gt;
In the original, there is hyperbaton used to achieve the harmonious beauty of rhymes, actually only could west wind blast curtain actually but the original text is “帘卷西风”,the reasonable sequence is “西风卷帘”.Among five translation versions above, the verb was translated into different words.No.1, “blast” emphasizes on strength and makes a loud noise.No.2, “lift” presents position changed of curtain roused by wind, but the curtain should whirl in that situation, not just lift seems as holding by something.No.3, “roll up” is an ordinary word, though faithfully to the source text, still not good enough.No.4,the word “flap” sounds like we heard the sound of wind makes curtain toss with power. From the view of author of this essay, No.5 is more preferable. “Stir” vividly describes the situation; furthermore, revealing the mirthless of the character, thus, translator prolonged the perception length, increased the aesthetic sensibility, which defamiliarization is pursuing all the time, translation is a creation instead of the slave of original without soul.&lt;br /&gt;
&lt;br /&gt;
In the original, hyperbaton was used to achieve the harmonious beauty of rhymes, actually only could west wind blast curtain actually but the original text is “帘卷西风”,the reasonable sequence is “西风卷帘”.Among five translation versions above, the verb was translated into different words.No.1, “blast” emphasizes on strength and makes a loud noise.No.2, “lift” presents position changed of curtain roused by wind, but the curtain should whirl in that situation, not just lift seems as holding by something.No.3, “roll up” is an ordinary word, though faithfully to the source text, still not good enough.No.4,the word “flap” sounds like we heard the sound of wind makes curtain toss with power. From the view of author of this essay, No.5 is more preferable. “Stir” vividly describes the situation; furthermore, revealing the mirthless of the character, thus, translator prolonged the perception length, increased the aesthetic sensibility, which defamiliarization is pursuing all the time, translation is a creation instead of the slave of original without soul.--[[User:Yuan Tianyi|Yuan Tianyi]] ([[User talk:Yuan Tianyi|talk]]) 08:26, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
“三杯两盏淡酒，怎敌他、晚来风急?”The verb in this sentence used very vividly, how few cups of liquor withstand the wind at the dusk; Li Qingzhao personifies the natural thing, which is widely applied to express defamiliarization. Follows are various translation versions.&lt;br /&gt;
&lt;br /&gt;
1.By cup on cup of wine so dry oh,&lt;br /&gt;
How can I endure at dusk the drift&lt;br /&gt;
Of wind so swift?                                     (Xu Yuanchong）&lt;br /&gt;
&lt;br /&gt;
2.Three cups of thin wine would utterly fail.&lt;br /&gt;
To cope with the rising evening gale.                      (Xu Zhongjie)&lt;br /&gt;
&lt;br /&gt;
3.How can a few cups of thin wine,&lt;br /&gt;
Bring warmth against the chilly winds of sunset?            (Lin Yutang)&lt;br /&gt;
&lt;br /&gt;
4.Three or two cups of light wine,&lt;br /&gt;
How can they ward off the strong?                       (Yang Xianyi)&lt;br /&gt;
    &lt;br /&gt;
Among the four versions, No.1 chooses the first person view to express coldness felt at dusk by poet, which slash the effect of defamiliarization as change rhetoric to narrative speech.No.2, the verb “cope with” is not as strong as the original, “cope with” means solving something, working out or settling down, but not very positively and actively.No.3 employed the preposition “against” also not so forcefully. From the point of author, Yang translates best, on the one hand faithfully keep the form of resource text, on the other hand reproduce the defamiliarization by using the verb phrase “ward off”, meaning to shun, avoid, or escape the chilly wind. There is no absolute equivalence between the SL and TL, only the most natural closest to the former.&lt;br /&gt;
&lt;br /&gt;
Among the four versions, No.1 chooses the first person view to express coldness felt at dusk by the poet, which slashed the effect of defamiliarization as change rhetoric to narrative speech.No.2, the verb “cope with” is not as strong as the original, “cope with” means solving something, working out or settling down, but not very positively and actively.No.3 employed the preposition “against” also not so forcefully. From the point of author, Yang translates best, on the one hand faithfully keep the form of resource text, on the other hand reproduce the defamiliarization by using the verb phrase “ward off”, meaning to shun, avoid, or escape the chilly wind. There is no absolute equivalence between the SL and TL, only the most natural closest to the former.--[[User:Yuan Tianyi|Yuan Tianyi]] ([[User talk:Yuan Tianyi|talk]]) 08:26, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation of Colloquialism====&lt;br /&gt;
&lt;br /&gt;
Colloquialism refer to the types of speech or to usages not on a formal level, is often mistakenly used with a connotation of disapproval, as if it meant “vulgar” or ”bad” or “incorrect’ usage，whereas it is merely a familiar style used in speaking and writing. Li was adept and noted for refining colloquial words from folk languages, which was full of musical quality and vividness after her polishing. Her colloquial words seemed plain and amiable like daily dialogues with friends or just whisper to herself, but extraordinary beautiful and pleasant to the ear.&lt;br /&gt;
&lt;br /&gt;
Colloquialism refers to the types of speech or to usages not on a formal level, is often mistakenly used with a connotation of disapproval, as if it meant “vulgar” or ”bad” or “incorrect’ usage，whereas it is merely a familiar style used in speaking and writing. Li was adept and noted for refining colloquial words from folk languages, which was full of musical quality and vividness after her polishing. Her colloquial words seemed plain and amiable like daily dialogues with friends or just whisper to herself, but extraordinary beautiful and pleasant to the ear.--[[User:Yuan Tianyi|Yuan Tianyi]] ([[User talk:Yuan Tianyi|talk]]) 08:26, 18 December 2020 (UTC)&lt;br /&gt;
    &lt;br /&gt;
Shengshengman, for instance, is typically colloquialised for the whole. Here, the author picks up “守着窗儿，独自怎生得黑”to set as an example. “怎生得黑”is an ancient Chinese vernacular expression of “how to spend the night.” The defamiliarization effect of the original lies in its familiar wording but fresh feeling of lonely depiction. Collected translations are as follows:&lt;br /&gt;
&lt;br /&gt;
Shengshengman, for instance, is typically colloquialised as the whole. Here, the author picks up “守着窗儿，独自怎生得黑”to set as an example. “怎生得黑”is an ancient Chinese vernacular expression of “how to spend the night.” The defamiliarization effect of the original lies in its familiar wording but fresh feeling of lonely depiction. Collected translations are as follows:--[[User:Yuan Tianyi|Yuan Tianyi]] ([[User talk:Yuan Tianyi|talk]]) 08:26, 18 December 2020 (UTC)&lt;br /&gt;
     &lt;br /&gt;
1. Sitting alone at the window, how could I but quicken the pace of darkness   &lt;br /&gt;
Which won’t thicken?                                                              (Xu Yuanchong）&lt;br /&gt;
                           &lt;br /&gt;
2. Standing by the window---watching in anguish stark.&lt;br /&gt;
Could I bear alone the sight until it is dark?            (Xu Zhongjie)&lt;br /&gt;
&lt;br /&gt;
3. I remain by my window. Why is the day so dark, all alone?     (Mao Yumei)&lt;br /&gt;
   &lt;br /&gt;
Xu Yuanchong’s version (No.1) and Xu Zhongjie’s(No.2)version sound influent and not easy to read. In order to keep the rhyming, Professor Xu Yuanchong makes a pair of “quicken” and “thicken”. However, his witty rhyming is not appropriate in the aspect of keeping defamiliarized colloquial style. Rhyming seems exquisitely modified that is not as natural and causal as daily language. Xu Zhongjie’s “anguish stark” sounds sophisticated and wordy which disobeys the features of vernacular or colloquial language. Mao Yumei’s translation（No.3)sounds simple and it is oral daily language.” All alone” put at the end prolongs the tone which makes the structure loose. Hers represents the original style best of the three, thus best keeps the defamiliarization effect of the casual style.&lt;br /&gt;
&lt;br /&gt;
Xu Yuanchong’s version (No.1) and Xu Zhongjie’s(No.2)version sound influent and not easy to read. In order to keep the rhyming, Professor Xu Yuanchong makes a pair of “quicken” and “thicken”. However, his witty rhyming is not appropriate in the aspect of keeping defamiliarized colloquial style. Rhyming seems exquisitely modified that is not as natural and casual as daily language. Xu Zhongjie’s “anguish stark” sounds sophisticated and wordy which disobeys the features of vernacular or colloquial language. Mao Yumei’s translation（No.3)sounds simple and it is oral daily language.” All alone” put at the end prolongs the tone which makes the structure loose. Hers represents the original style best of the three, thus best keeps the defamiliarization effect of the casual style.--[[User:Yuan Tianyi|Yuan Tianyi]] ([[User talk:Yuan Tianyi|talk]]) 08:26, 18 December 2020 (UTC)&lt;br /&gt;
Another sentence is“这次第，怎一个、愁字了得?”&lt;br /&gt;
&lt;br /&gt;
1.How, in the word “Miserable,” can one find------&lt;br /&gt;
The total effects of all these on the mind!                       (Xu Zhongjie)&lt;br /&gt;
&lt;br /&gt;
2.Oh, what can I do with a grief&lt;br /&gt;
Beyond belief!                                          (Xu Yuanchong)&lt;br /&gt;
&lt;br /&gt;
3.Is this the kind of mood and moment, to be expressed by one word “sad”?   &lt;br /&gt;
(Lin Yutang)&lt;br /&gt;
&lt;br /&gt;
4.At the time like this, what immense sorrow I must bear!           (Yang Xianyi)&lt;br /&gt;
&lt;br /&gt;
The above four versions are all translated by domestic translators. They chose different word to express “愁”,like miserable, grief, sad and sorrow. But the No.3 similar to the original forms thus more loyalty. The poetess was touched by the dismal sight and feeling melancholy of her life and the shattered country, so the Lin Yutang’s translation “the kind of mood and moment” is more proper, and the word “sad” also fit for the colloquial style. Defamiliarization in this sentence means to express complicated sentiment in a flat way, Lin successful retains the flavor in simple words.&lt;br /&gt;
&lt;br /&gt;
The above four versions are all translated by domestic translators. They chose different words to express “愁”,like miserable, grief, sad and sorrow. But the No.3 similar to the original forms thus more loyalty. The poetess was touched by the dismal sight and feeling melancholy of her life and the shattered country, so the Lin Yutang’s translation “the kind of mood and moment” is more proper, and the word “sad” also fit for the colloquial style. Defamiliarization in this sentence means to express complicated sentiment in a flat way, Lin successful retains the flavor in simple words.--[[User:Yuan Tianyi|Yuan Tianyi]] ([[User talk:Yuan Tianyi|talk]]) 08:26, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====4. Defamiliarization on Image Level====&lt;br /&gt;
&lt;br /&gt;
Image is often the final touch that distills and sharpens the meaning of poetry. In ancient Chinese poetry which boasts the construction of a profound meaning with very succinct language, image is especially central to its artistic value among the various composing elements. Image in itself as an intuitive language that transcends the barriers between different semiotic languages, therefore can be sensed across those different nations. Just as the Chinese poetic convention suggests, a work of art is best enjoyable when it transmits a sense of beauty in an implicit way. And image is such a way of talking silently. Moreover, as Zhu Guangqian(朱光潜)says, the pleasure of poetry resides in the sound and imagery.(《诗论》): “诗以情趣为主，情趣见于声音，寓于意象。”)This paper divides image into cultural-loaded images and natural images.&lt;br /&gt;
&lt;br /&gt;
Image is often the final touch that distills and sharpens the meaning of poetry. In ancient Chinese poetry which boasts the construction of a profound meaning with very succinct language, image is especially central to its artistic value among the various composing elements. Image in itself as an intuitive language that transcends the barriers between different semiotic languages, therefore it can be sensed across those different nations. Just as the Chinese poetic convention suggests, a work of art is best enjoyable when it transmits a sense of beauty in an implicit way. And image is such a way of talking silently. Moreover, as Zhu Guangqian(朱光潜)says, the pleasure of poetry resides in the sound and imagery.(《诗论》): “诗以情趣为主，情趣见于声音，寓于意象。”)This paper divides image into cultural-loaded images and natural images.--[[User:Yuan Tianyi|Yuan Tianyi]] ([[User talk:Yuan Tianyi|talk]]) 08:26, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====4.1 Cultural-Loaded images=====&lt;br /&gt;
&lt;br /&gt;
This kind of category is the juxtaposition of allusion and complicated sentiment in certain culture.&lt;br /&gt;
&lt;br /&gt;
1.Translation the image of “雁” in the Shengshengman&lt;br /&gt;
&lt;br /&gt;
The sentence “雁过也，正伤心，却是旧时相识.”The translation versions collected as follow:&lt;br /&gt;
&lt;br /&gt;
1. Myself, into woe, a flight of wild geese has thrown.&lt;br /&gt;
 &lt;br /&gt;
But with them, very familiar I have grown.       (Xu Zhongjie)               &lt;br /&gt;
&lt;br /&gt;
2.I recognize the geese flying overhead:&lt;br /&gt;
     &lt;br /&gt;
My old friends,&lt;br /&gt;
     &lt;br /&gt;
Bring not the old memories back!                         (Lin Yutang)&lt;br /&gt;
&lt;br /&gt;
3. It breaks my heart, alas,&lt;br /&gt;
    &lt;br /&gt;
To see the wild geese pass,&lt;br /&gt;
     &lt;br /&gt;
For they are my acquaintances of old.                    (Xu Yuanchong)&lt;br /&gt;
&lt;br /&gt;
4. Wild geese fly past, while I’am broken-hearted;&lt;br /&gt;
     &lt;br /&gt;
But I recognize they are my old friends.       (Yang Xianyi&amp;amp;Gladys Yang)  &lt;br /&gt;
&lt;br /&gt;
5. Overhead,a heart-rending line&lt;br /&gt;
     &lt;br /&gt;
South-bound wild geese at morn&lt;br /&gt;
     &lt;br /&gt;
Yet old acquaintances of mine.                          (Zhu Chunshen)&lt;br /&gt;
     &lt;br /&gt;
After study some versions, the author find most translators tend to translate “雁” into “geese”(Lin Yutang),or “wild geese(Xu Yuanchong),also “swan geese” translated by some people. But translators must can’t ignore the connotation meaning in target culture, geese in English means idiot, fool, reflecting derogative emotion.The slang “wild geese chase” indicates doing something in vain. Zhu Chunshen translated “雁”into “a heart-rending line--south--bound wild geese”, then he explained in the footnote, “geese in ancient China was message carrier, the poetess see geese passed, but doesn’t receive any letter, creating a melancholy feeling”. “雁” is a migrant bird that migrates from south to north in spring and return in autumn. Sometimes, their migrant movement is a sign of season. Besides, in Chinese ancient culture, “鸿雁传书”indicates love letter transferring written by lovers. At that time, Li was compelled to move to the south and her nation was invaded by enemy, she had no sense of belonging where her family were and didn’t know when her wandering days would end. Upon hearing the sound of geese, she can’t help being broken-hearted because of nation defeated and family lost. The image make readers resonate with the poetess. Considering of the culture diversity, translators should add footnote accordingly. The complementary information endeavors to convey original’s culture connotation, it’s also the defamiliarization goal, avoiding blunt and obscurity of different culture.&lt;br /&gt;
&lt;br /&gt;
After studying some versions, the author find most translators tend to translate “雁” into “geese”(Lin Yutang),or “wild geese(Xu Yuanchong),also “swan geese” translated by some people. But translators must can’t ignore the connotation meaning in target culture, geese in English means idiot, fool, reflecting derogative emotion.The slang “wild geese chase” indicates doing something in vain. Zhu Chunshen translated “雁”into “a heart-rending line--south--bound wild geese”, then he explained in the footnote, “geese in ancient China was message carrier, the poetess see geese passed, but doesn’t receive any letter, creating a melancholy feeling”. “雁” is a migrant bird that migrates from south to north in spring and return in autumn. Sometimes, their migrant movement is a sign of season. Besides, in Chinese ancient culture, “鸿雁传书”indicates love letter transferring written by lovers. At that time, Li was compelled to move to the south and her nation was invaded by enemy, she had no sense of belonging where her family were and didn’t know when her wandering days would end. Upon hearing the sound of geese, she can’t help being broken-hearted because of nation defeated and family lost. The image make readers resonate with the poetess. Considering of the culture diversity, translators should add footnote accordingly. The complementary information endeavors to convey original’s culture connotation, it’s also the defamiliarization goal, avoiding blunt and obscurity of different culture.--[[User:Yuan Tianyi|Yuan Tianyi]] ([[User talk:Yuan Tianyi|talk]]) 08:26, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Another important image is “梧桐”,is an image rich in cultural meanings. It is a straight, huge and tall. As early as two thousand years ago, it was closely related to the mysterious legendary bird---phoenix. It was said wutong was the only tree where a phoenix would choose to inhabit and land on. According to the ancient tale, “ 梧”was the male and “桐” was the female. They were noted for the marital bliss and harmony. Therefore, it is often used to symbolize loyalty in love in Chinese literature. The sorrow triggered by autumn is often found in old poetry. In poem, this image stands for “sorrow, bitterness, distressed” when the tree was linked with rain, giving people the feeling of coldness. From the mainly English versions collected, “梧桐”was translated into “kola nut”(Lin Yutang), “platan (Xu YuanChong), “the tung and platan tree”(Xu Zhongjie), lola nut is a tree in tropical Africa, this kind of translation was mistaken, platan refers to French platan, tung is a specie of tree, producing oil, those translation definitely lost its cultural connotation. The author of this paper prefers Zhu Chunsheng’s translation version: Wutong tree. Wutong carries exotic charming to the fullest, evoking readers imagination, at the same time promote culture communication. Readers can understand this kind of tree after read the poem. Borrowed words always enlarge another language in this way.&lt;br /&gt;
&lt;br /&gt;
Another important image is “梧桐”,is an image rich in cultural meanings. It is straight, huge and tall. As early as two thousand years ago, it was closely related to the mysterious legendary bird---phoenix. It was said wutong was the only tree where a phoenix would choose to inhabit and land on. According to the ancient tale, “ 梧”was the male and “桐” was the female. They were noted for the marital bliss and harmony. Therefore, it is often used to symbolize loyalty in love in Chinese literature. The sorrow triggered by autumn is often found in old poetry. In poem, this image stands for “sorrow, bitterness, distressed” when the tree was linked with rain, giving people the feeling of coldness. From the mainly English versions collected, “梧桐”was translated into “kola nut”(Lin Yutang), “platan (Xu YuanChong), “the tung and platan tree”(Xu Zhongjie), lola nut is a tree in tropical Africa, this kind of translation was mistaken, platan refers to French platan, tung is a specie of tree, producing oil, those translation definitely lost its cultural connotation. The author of this paper prefers Zhu Chunsheng’s translation version: Wutong tree. Wutong carries exotic charming to the fullest, evoking readers imagination, at the same time promote culture communication. Readers can understand this kind of tree after read the poem. Borrowed words always enlarge another language in this way.--[[User:Yuan Tianyi|Yuan Tianyi]] ([[User talk:Yuan Tianyi|talk]]) 08:26, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====4.2 Natural Images====&lt;br /&gt;
&lt;br /&gt;
Pure scenery depiction means the scene is universe, such as some flower, tree, mountain, stream but usually combined with emotional revelation.&lt;br /&gt;
&lt;br /&gt;
The image “黄花” usually translated into “yellow flower”, “chrysanthemum”, “yellow chrysanthemum”. Different versions are collected as follow:&lt;br /&gt;
&lt;br /&gt;
1. As compared with chrysanthemums,&lt;br /&gt;
        &lt;br /&gt;
I look slimmer e’en at my best.                    (Xu Zhongjie)&lt;br /&gt;
&lt;br /&gt;
2. I would show a thinner face than yellow flowers.       (Xu Yuanchong)&lt;br /&gt;
     &lt;br /&gt;
3. I look thinner than the chrysanthemum.               (Mao Yumei)&lt;br /&gt;
     &lt;br /&gt;
4. I find myself thinner than the yellow flowers.          (Chu Dagao)&lt;br /&gt;
&lt;br /&gt;
Chrysanthemum is a formal word while yellow flower is more blurred, “yellow” in Chinese always tinged with sickness or fading, for this reason, readers may arouse curiosity of what this flower looks like and associate with figure of poetess, who is languid and haggard in plight. This image appears in both lyrics, carefully compare, it expresses different mood, in Zhuhuayin, Li is lonely missing her far-away husband, the flower stands for her noble,unsullied and aloof character, while in Shengshengman, the flower is withered, fallen, inanimate. From that point, translators may adopt two translation versions to same noun, the first fit chrysanthemum, easily be related with certain shape, fragrance and color, the second translated into yellow flower, would be more imaginary about the unfamiliar word, thus prolong the aesthetic reception. (Zhan Chongyang, 2013, 46-47)&lt;br /&gt;
&lt;br /&gt;
Chrysanthemum is a formal word while yellow flower is a more blurred one, “yellow” in Chinese always tinged with sickness or fading, for this reason, readers may arouse curiosity of what this flower looks like and associate with figure of poetess, who is languid and haggard in plight. This image appears in both lyrics, carefully compare, it expresses different mood, in Zhuhuayin, Li is lonely missing her far-away husband, the flower stands for her noble,unsullied and aloof character, while in Shengshengman, the flower is withered, fallen, inanimate. From that point, translators may adopt two translation versions to same noun, the first fit chrysanthemum, easily be related with certain shape, fragrance and color, the second translated into yellow flower, would be more imaginary about the unfamiliar word, thus prolong the aesthetic reception. (Zhan Chongyang, 2013, 46-47)--[[User:Yuan Tianyi|Yuan Tianyi]] ([[User talk:Yuan Tianyi|talk]]) 08:26, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====Conclusion====&lt;br /&gt;
&lt;br /&gt;
Poetry is the superior form of literature with the characteristics of it’s terseness in language, indeterminism in words, abstruseness and ambiguity in meaning, sharpness in emotion, felicity in rhetorical strategy and distinctiveness in rhythm. To reproduce the style and reveal the beauty of the original text will absolutely confronted with resistance form restricted factors both in linguistic and cultural aspects. After weighing various methods, the author of this paper think defamiliarization could best retain the spirit whilst making freshness in the translated one. (Xu Yuanchong, 2013, 67)&lt;br /&gt;
&lt;br /&gt;
Poetry is the superior form of literature with the characteristics of its terseness in language, indeterminism in words, abstruseness and ambiguity in meaning, sharpness in emotion, felicity in rhetorical strategy and distinctiveness in rhythm. To reproduce the style and reveal the beauty of the original text will absolutely confronted with resistance form restricted factors both in linguistic and cultural aspects. After weighing various methods, the author of this paper think defamiliarization could best retain the spirit whilst making freshness in the translated one. (Xu Yuanchong, 2013, 67)--[[User:Yuan Tianyi|Yuan Tianyi]] ([[User talk:Yuan Tianyi|talk]]) 08:26, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The concept of defamiliarization translation can facilitate understanding and appreciation of Li Qingzhao’s poem from a new perspective. The artistic techniques of translation are employed to render objects in the target text unfamiliar, to make forms alienized, and to increase the difficulty and duration of perception because the process of perception is an aesthetic end in itself and must be prolonged. Something commonplace, customary or familiar is made to appear unfamiliar and fresh in one way or another. All of these creative manipulations enhance the recipient’s discernment of the artistic material in the target text. And that stimulate the translator, one who is adept at subjective manipulation, and who treasures freedom and artistry, to devote him to the pursuit of the alienizing translation effect for art’s sake. The defamiliarization translation theory provides some fascinating insights into Li’s verse translation practice. Breaking the initial norm of sticking to the source culture, translation version is closer to the target-culture end in the continuum between the source culture and target culture. The type of translation coinage of nonce words and using of colloquialisms, rhetoric devices, unconventional form, distinguish itself from others translation method, thus breaks the expectation of target reader, for nonce words or unfamiliar word endowed new meaning that belong neither to the diction of western poetry nor to the diction of translational Chinese poetry, though this deviation gives rise to tortuous and impeded fluency in reading. That’s the essence of poetry. Unlike novel, prose, drama, with plot, dialogue or background, poetry is limited to the fixed format, words. Translation of poetry should take the poem’s specificity into account, literal translation, foreignizing translation, or prosify a poem, all can’t perfectly competing the original without lose flavor. Defamiliarization translation pursues aesthetic perception, novel and creation, also respecting translator’s rewriting properly, and the most faithful translation is not the best, at least for poetry. This paper tries to apply defamiliarization translation theory to analyze Shengshengman and Zuihuayin of Li Qingzhao’s poem, to contribute a humble effort to the translation classical Chinese poetry. Sometimes, we could use transliterated words combined with footnote, such as “wutong”in this paper, or another example also a frequently used image in Li’s verse, bajiao, attaching the word explanation after the poem, “Ba jiao belongs to the musa family, grown for the ornament of their large striking foliage.” Translation Chinese poetry, translator must bear in mind that Chinese flavor and poetry spirit should make ends meet, thus, readers could understand Chinese culture while they appreciate translation. (Gan Wanni, 2012, 95-98)&lt;br /&gt;
&lt;br /&gt;
The concept of defamiliarization translation can facilitate understanding and appreciation of Li Qingzhao’s poem from a new perspective. The artistic techniques of translation are employed to render objects in the target text unfamiliar, to make forms alienized, and to increase the difficulty and duration of perception because the process of perception is an aesthetic end in itself and must be prolonged. Something commonplace, customary or familiar is made to appear unfamiliar and fresh in one way or another. All of these creative manipulations enhance the recipient’s discernment of the artistic material in the target text. And that stimulates the translator, one who is adept at subjective manipulation, and who treasures freedom and artistry, to devote him to the pursuit of the alienizing translation effect for art’s sake. The defamiliarization translation theory provides some fascinating insights into Li’s verse translation practice. Breaking the initial norm of sticking to the source culture, translation version is closer to the target-culture end in the continuum between the source culture and target culture. The type of translation coinage of nonce words and using of colloquialisms, rhetoric devices, unconventional form, distinguish itself from others translation method, thus breaks the expectation of target reader, for nonce words or unfamiliar word endowed new meaning that belong neither to the diction of western poetry nor to the diction of translational Chinese poetry, though this deviation gives rise to tortuous and impeded fluency in reading. That’s the essence of poetry. Unlike novel, prose, drama, with plot, dialogue or background, poetry is limited to the fixed format, words. Translation of poetry should take the poem’s specificity into account, literal translation, foreignizing translation, or prosify a poem, all can’t perfectly competing the original without lose flavor. Defamiliarization translation pursues aesthetic perception, novel and creation, also respecting translator’s rewriting properly, and the most faithful translation is not the best, at least for poetry. This paper tries to apply defamiliarization translation theory to analyze Shengshengman and Zuihuayin of Li Qingzhao’s poem, to contribute a humble effort to the translation classical Chinese poetry. Sometimes, we could use transliterated words combined with footnote, such as “wutong”in this paper, or another example also a frequently used image in Li’s verse, bajiao, attaching the word explanation after the poem, “Ba jiao belongs to the musa family, grown for the ornament of their large striking foliage.” Translation Chinese poetry, translator must bear in mind that Chinese flavor and poetry spirit should make ends meet, thus, readers could understand Chinese culture while they appreciate translation. (Gan Wanni, 2012, 95-98)--[[User:Yuan Tianyi|Yuan Tianyi]] ([[User talk:Yuan Tianyi|talk]]) 08:26, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Reference===&lt;br /&gt;
&lt;br /&gt;
* Eugene A.Nida. Language and Culture Contexts in Translation[M].Shanghai Foreign Language Education Press,2001.                        &lt;br /&gt;
&lt;br /&gt;
* Gan Wanni.A Defamiliarization Perspective to the Study of Translation of Li Qingzhao’s Ci[D].Southwest Jiaotong University,2012.&lt;br /&gt;
&lt;br /&gt;
* Peter Newmark.A Textbook of Translation[M].Shanghai Foreign Language Education Press,2011.&lt;br /&gt;
&lt;br /&gt;
* Schulte,R.and John Biguenet.Theories of Translation:An Anthology of Essays from Dryden to Derrida[C].Chicago:University of Chicago Press,1992.&lt;br /&gt;
&lt;br /&gt;
* Xu Yuanchong. 300 Tang Poems [M].China Intercontinental Press，2011.&lt;br /&gt;
&lt;br /&gt;
* Zhan Chongyang. Defamiliarization and Translation:A Case Study of the Chinese Versions of Jamaica Inn [D].Nanjing University，2013.&lt;br /&gt;
&lt;br /&gt;
*陈琳.论陌生化翻译[J].中国翻译，2010(1).&lt;br /&gt;
&lt;br /&gt;
* 陈琳.文学翻译审美的陌生化性[D].清华大学学报，2006(06)：21.&lt;br /&gt;
&lt;br /&gt;
*房孝园,李清照:一言难尽的花与酒——《李清照词两首》个性解读[J].语文教学之友,2011,06:34-35.&lt;br /&gt;
&lt;br /&gt;
* 葛云峰,季淑凤.中国典籍英译的风格再现，易安词英译个案分析[J].淮北煤炭师范学院外国语学报，2008(5):30.&lt;br /&gt;
&lt;br /&gt;
*胡银根.文化语境视角下李清照八首词翻译的对比研究[D].湖南工业大学，2012.&lt;br /&gt;
&lt;br /&gt;
* 刘晰.拥抱差异：诗歌翻译的“陌生化”取向[J].淮南师范学院学报,2013（04）:15.&lt;br /&gt;
&lt;br /&gt;
* 李学欣.易安词作中叠词的美感传译[J].作家杂志，2009(12).&lt;br /&gt;
&lt;br /&gt;
* 李睿婕,张轶前.许渊冲译者主体性在李清照《声声慢》英译本中的体现.[J].河北联合大学学报，2012(6):12.&lt;br /&gt;
&lt;br /&gt;
*孙国华.鲁迅作品中的陌生化语言现象[J].无锡高等师范学校，2012.&lt;br /&gt;
&lt;br /&gt;
* 张冰.陌生化诗学：俄国形式主义研究[M].北京师范大学出版社，2000.&lt;br /&gt;
&lt;br /&gt;
* 朱纯深.宋词英译(2)[J].中国翻译,2002(3):93-94.&lt;br /&gt;
&lt;br /&gt;
*郑恩岳,李清照《声声慢》词英译研究[J].浙江教育学院学报，2003(05).&lt;br /&gt;
&lt;br /&gt;
*张金同.“怎一个愁字了得”——读李清照的《醉花阴》和《声声慢》[J].固原师专学报(社会科学版),1987,04:41-46.&lt;br /&gt;
&lt;br /&gt;
==Cultural differences on English interpretation and the coping strategies	谭媛媛	Tan Yuanyuan 202070080642 MTI==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
Because of the cultural differences between China and western countries, interpreters are required to do both the surface interpretation of the language itself and the deep interpretation of the meaning conveyed in that culture. During the process of interpretation, dealing with cultural obstacles caused by the cultural differences inappropriately can cause misunderstanding, resulting in communicative suspension. This paper, while analyzing the cultural obstacles caused by the cultural differences, expounds on the specific coping translation strategies that an interpreter should take in dealing with cultural differences in the process of interpretation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
interpretation, cultural differences, coping stratcgics--[[User:Zhang Hui|Zhang Hui]] ([[User talk:Zhang Hui|talk]]) 04:21, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Key Words:interpretation, cultural differences, coping stratcgics&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于中西文化存在很大的差异,对于口译员来说，除了掌握译出语语言表层次的信息外，更要掌握译出语语言深层次的文化内涵。在口译过程中，若不恰当处理由文化差异引起的文化障碍问题，就会产生误解，导致交际中止。本文分析了口译中因文化差异而引起的文化障碍问题，并着重指出了口译中应对文化差异现象的翻译策略。--[[User:Zhang Hui|Zhang Hui]] ([[User talk:Zhang Hui|talk]]) 04:21, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
摘要:&lt;br /&gt;
由于中西文化存在很大的差异,对于口译员来说，除了掌握译出语语言表层次的信息外，更要掌握译出语语言深层次的文化内涵。在口译过程中，若不恰当处理由文化差异引起的文化障碍问题，就会产生误解，导致交际中止。本文分析了口译中因文化差异而引起的文化障碍问题，并着重指出了口译中应对文化差异现象的翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
口译，文化差异，应对策略--[[User:Zhang Hui|Zhang Hui]] ([[User talk:Zhang Hui|talk]]) 04:21, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
关键词:口译，文化差异，应对策略（格式错误）--[[User:Zhang Hui|Zhang Hui]] ([[User talk:Zhang Hui|talk]]) 01:23, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
The wave of globalization sweeping the world has provided vehicles, tools and channels for cultural exchange and dissemination among countries. At the same time, globalization has brought out the holistic quality of cultural spirit, prompting people to pay attention to the overall examination of problems, recognize certain commonalities of human cultures, and generate new cultural concepts such as &amp;quot;global consciousness&amp;quot; and &amp;quot;global values&amp;quot;. However, due to the different geographical locations, social environments, religious beliefs, ways of thinking and living habits of different ethnic groups, different regions have a variety of cultural characteristics, and therefore there are huge cultural differences, and cultural conflicts will become more complex.（简芳，张健,2012）&lt;br /&gt;
&lt;br /&gt;
The wave of globalization sweeping the world has provided vehicles, tools and channels for cultural exchange and dissemination among countries. At the same time, globalization has brought out the holistic quality of cultural spirit, prompting people to pay attention to the overall examination of problems, recognize certain commonalities of human cultures, and generate new cultural concepts such as &amp;quot;global consciousness&amp;quot; and &amp;quot;global values&amp;quot;. However, due to the different geographical locations, social environments, religious beliefs, ways of thinking and living habits of different ethnic groups, different regions have a variety of cultural characteristics, and therefore there are huge cultural differences, and cultural conflicts will become more complex.（Jian Fang，Zhang Jian,2012）--[[User:Zhang Hui|Zhang Hui]] ([[User talk:Zhang Hui|talk]]) 04:13, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
No matter from which perspective, interpreters play the role of bridge and link. Therefore, when interpreting, interpreters should fully consider the cultural differences between China and the West, seek the common ground of cross-cultural communication, and establish a harmonious language communication atmosphere on the basis of improving mutual understanding in order to avoid the phenomenon of cultural conflict in interpreting communication. (Lu Naisheng,1993)&lt;br /&gt;
&lt;br /&gt;
===The Problem of Cultural Barriers Caused by Cultural Differences in Interpretation===&lt;br /&gt;
&lt;br /&gt;
Mr. Wang Zuoliang points out that &amp;quot;the greatest difficulty in translation is the difference between two cultures.&amp;quot; He believes that &amp;quot;the interpreter must be a cultural person in the true sense of the word.&amp;quot; The differences between Chinese and Western peoples in terms of thinking, values, historical culture and cultural imagery, as well as traditional customs and religious beliefs, have led to cultural differences between the peoples. Therefore, in the process of interpretation activities, the interpreter needs not only to translate the literal meaning of the original language, but more importantly, to grasp its unique cultural connotation and be able to convey it to the other party through language.（连淑能,1993） &lt;br /&gt;
&lt;br /&gt;
Mr. Wang Zuoliang points out that &amp;quot;the greatest difficulty in translation is the difference between two cultures.&amp;quot; He believes that &amp;quot;the interpreter must be a cultural person in the true sense of the word.&amp;quot; The differences between Chinese and Western peoples in terms of thinking, values, historical culture and cultural imagery, as well as traditional customs and religious beliefs, have led to cultural differences between the peoples. Therefore, in the process of interpretation activities, the interpreter needs not only to translate the literal meaning of the original language, but more importantly, to grasp its unique cultural connotation and be able to convey it to the other party through language.（Lian Shuneng,1993）--[[User:Zhang Hui|Zhang Hui]] ([[User talk:Zhang Hui|talk]]) 04:13, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
According to American translation theorist Eugene Naida, translation is an exchange between two cultures, &amp;quot;For a truly successful translation, it is even more important to be familiar with two cultures than to master two languages. For words have meaning only in the cultural context in which they . function in the cultural context in which they are used.&amp;quot; Therefore, a translator cannot reach a true sense of communication if he or she does not have the support of culture in the process of translation. (Jia Dejiang,1998)&lt;br /&gt;
&lt;br /&gt;
====Cultural barriers caused by the way of thinking====&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Western culture belongs to linear rational way of thinking, which emphasizes logic, hierarchy and abstraction; while Chinese culture belongs to spiral thinking, which emphasizes discernment, enlightenment and emotional meaning. Westerners tend to think that Chinese people are too subtle and even logically confused. Chinese people may also think that Westerners are too cumbersome and sometimes feel uncomfortable because of their overly direct expressions. (Lu Naisheng,1993)&lt;br /&gt;
&lt;br /&gt;
Therefore, interpreters should not only correctly understand the difference between Chinese and Western cultures during the interpretation process, but also take appropriate measures to compensate for the understanding barrier caused by this difference. This difference is manifested in the language: Chinese sentences are clear and concise, while English sentences are compact and tightly structured, emphasizing the subordination and modification between components, and mostly using conjunctions, prepositions and relational words to link sentences together.(Edward Spir,2006)&lt;br /&gt;
&lt;br /&gt;
For example, the Chinese have the traditional virtue of respecting the elderly. To show courtesy, the host will say to the visitor, “您比我年长，您请上坐”. If the translator translates it literally as, “You are older than me. You take the upper seat.” Westerners will definitely feel uncomfortable when they hear it and think to themselves: Am I that old? At this time, the original meaning of the Chinese expression has been distorted, so the contradiction arises.(Jia Dejiang,1998)&lt;br /&gt;
&lt;br /&gt;
====Cultural barriers caused from values====&lt;br /&gt;
&lt;br /&gt;
Values are a deep element of cultural composition, which is both a part of social culture and the result of long-term penetration and accumulation of social and cultural factors in people's minds. Chinese people talk about collectivism, while Westerners advocate individualism. The Chinese focus on the group, highlighting the role of the collective is the mainstream of their values, highlighting their own will be suspected of arrogance and arrogance. The British and Americans advocate the primacy of the individual, fully expressing their own values and highlighting individual contributions. Humility is deeply rooted in Chinese values and is a Chinese virtue, yet sometimes it is not as welcome in the eyes of Westerners. This obvious difference in values inevitably leads to a culture clash. （Deng Yanchang,2006）&lt;br /&gt;
&lt;br /&gt;
A classic example: at a party, a foreign guest complimented a Chinese lady, praising her for being very beautiful, when the Chinese lady replied, “哪里，哪里”. The accompanying translator on the side, however, translated word-for-word into, “where, where ”. This was difficult for the visitor to understand. So he had no choice but to answer, “from up to toe”.And at this time the Chinese lady was also very dissatisfied, thinking that the foreigner was disrespectful to her.&lt;br /&gt;
&lt;br /&gt;
====Cultural barriers from historical culture and cultural imagery====&lt;br /&gt;
&lt;br /&gt;
Cultural imagery is a cognitive pattern agreed upon in different national or community cultures. Cultural imagery coalesces the wisdom of each nation, and is the crystallization of history and culture. Throughout the long history of each nation, they have appeared in people's language, forming a cultural symbol with a relatively fixed and unique cultural meaning. (Bai Jingyu,2000)&lt;br /&gt;
&lt;br /&gt;
For example, in a business event, the Chinese side said something like this, “建立‘一条龙’服务中心”.The interpreter translated it as “set up the ,one-dragon service center to provide a coordinated process service for foreign investors in obtaining approval&amp;quot;.“一条龙” was translated into“one dragon”.The word &amp;quot;龙&amp;quot; means something evil in the West, but &amp;quot;auspicious&amp;quot; in China, so it is easy to misunderstand if you don't understand the situation. Another example is that the phrase &amp;quot;望子成龙&amp;quot; should never be translated as “to hope one&amp;quot;'s child can become a dragon&amp;quot;，but to“to hope one’s child can be somebody”. （Deng Yanchang,2006）&lt;br /&gt;
&lt;br /&gt;
====Cultural barriers caused by traditional customs and religious beliefs====&lt;br /&gt;
&lt;br /&gt;
Different countries have different traditional customs. Chinese people give &amp;quot;New Year's Lucky money&amp;quot; to the younger generation during the Chinese New Year, but &amp;quot;Chinese New Year&amp;quot; does not exist in Western countries, so they do not understand why they have to give money. On the contrary, Christmas, Halloween and other holidays in Western countries do not exist in Chinese traditional culture, and we do not fully understand the importance of these holidays, even though they are very popular in China nowadays. &lt;br /&gt;
&lt;br /&gt;
Cultural barriers due to differences in religious beliefs often occur in the interpretation process. “Sleep with father&amp;quot; is a biblical euphemism, which means the same as &amp;quot;go the heaven&amp;quot; and &amp;quot;kick the bucket&amp;quot;. It means the same as &amp;quot;go the heaven&amp;quot; and &amp;quot;kick the bucket&amp;quot;, but for those who do not understand Western religions, it is likely to be mistranslated as &amp;quot;与父亲睡觉&amp;quot;, which would be ridiculous.（Lu Naisheng,1993）&lt;br /&gt;
&lt;br /&gt;
Look at the following example:&lt;br /&gt;
If this sentence is understood as&lt;br /&gt;
&amp;quot;约翰是可靠的，他不吃鱼，还玩游戏&amp;quot;, it is because the translator failed to understand &amp;quot; eats no fish &amp;quot; and &amp;quot;play the game&amp;quot;. After the Protestants overthrew the old government, the Protestants refused to eat fish on Ramadan to show their loyalty to Protestantism. So &amp;quot;&amp;quot; means &amp;quot;loyalty&amp;quot; and &amp;quot; to eat no fish &amp;quot; means &amp;quot;loyalty&amp;quot; and &amp;quot; to play the game &amp;quot;means &amp;quot;race&amp;quot;,The correct meaning of the word is Therefore, the correct meaning is &amp;quot;John is reliable, he is both loyal and upright&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====Cultural barriers caused by non-verbal language behaviors====&lt;br /&gt;
&lt;br /&gt;
The means of communication between people is not limited to verbal language. Non-verbal language, such as:eyes, facial expressions, gestures, distance between speakers, and physical contact, etc. are all conveying information to people around them. Ethnic cultures differ in their expressions of non-verbal language communication. This cultural aspect of difference should be taken into account when communicating across languages.（张文,2002）&lt;br /&gt;
&lt;br /&gt;
The means of communication between people is not limited to verbal language. Non-verbal language, such as:eyes, facial expressions, gestures, distance between speakers, and physical contact, etc. are all conveying information to people around them. Ethnic cultures differ in their expressions of non-verbal language communication. This cultural aspect of difference should be taken into account when communicating across languages.（Zhang Wen,2002）--[[User:Zhang Hui|Zhang Hui]] ([[User talk:Zhang Hui|talk]]) 04:13, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In one example, an American teacher, who was new to China, noticed that several students were looking at the student grade book she happened to have open during recess without permission. This teacher seriously told the students that this was rude behavior and that they should be careful to respect the privacy of others. Personal things are not to be looked at without the person's permission. Several students felt embarrassed and didn't know what to say, so they gave an apologetic smile. This smile upset the American teacher even more, and she thought that the students not only disrespected her, but also mocked her. The reason for her misunderstanding was that she did not understand that the Han Chinese often use laughter to express embarrassment and apology. &lt;br /&gt;
Another example is that when Chinese people see a cute child, they can't help but go up and touch or pat it to show their affection for it. A Chinese mother would feel proud and smug when she encounters such a situation, while a Western mother is not used to this practice and considers it rude to pet her child, or even offensive. (Bai Jingyu,2000)（段落过长）--[[User:Zhang Hui|Zhang Hui]] ([[User talk:Zhang Hui|talk]]) 01:23, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In one example, an American teacher, who was new to China, noticed that several students were looking at the student grade book she happened to have open during recess without permission. This teacher seriously told the students that this was rude behavior and that they should be careful to respect the privacy of others. Personal things are not to be looked at without the person's permission. Several students felt embarrassed and didn't know what to say, so they gave an apologetic smile. This smile upset the American teacher even more, and she thought that the students not only disrespected her, but also mocked her. The reason for her misunderstanding was that she did not understand that the Han Chinese often use laughter to express embarrassment and apology. &lt;br /&gt;
&lt;br /&gt;
Another example is that when Chinese people see a cute child, they can't help but go up and touch or pat it to show their affection for it. A Chinese mother would feel proud and smug when she encounters such a situation, while a Western mother is not used to this practice and considers it rude to pet her child, or even offensive.--[[User:Zhang Hui|Zhang Hui]] ([[User talk:Zhang Hui|talk]]) 04:13, 17 December 2020 (UTC) &lt;br /&gt;
&lt;br /&gt;
===Strategies for Handling the Phenomenon of Cultural Differences in Interpretation===&lt;br /&gt;
&lt;br /&gt;
Eugene Naida, a famous American translation theorist, put forward a. The whole set of theories and methods on dealing with cultural phenomena in translation has caused strong repercussions in the translation theoretical circles and is considered one of the most representative theories on dealing with cultural phenomena in translation, the core of which is his principle of &amp;quot;functional equivalence&amp;quot;. This principle emphasizes that what translators pursue is not literal correspondence, but the reflection of cultural factors in the translated text to achieve functional equivalence. (叶子南，2001:38) This  view of Naida, although presented mainly for translation, is also useful for dealing with cultural phenomena in interpretation. &lt;br /&gt;
&lt;br /&gt;
Eugene Naida, a famous American translation theorist, put forward a. The whole set of theories and methods on dealing with cultural phenomena in translation has caused strong repercussions in the translation theoretical circles and is considered one of the most representative theories on dealing with cultural phenomena in translation, the core of which is his principle of &amp;quot;functional equivalence&amp;quot;. This principle emphasizes that what translators pursue is not literal correspondence, but the reflection of cultural factors in the translated text to achieve functional equivalence. (Ye Zinan，2001:38) This  view of Naida, although presented mainly for translation, is also useful for dealing with cultural phenomena in interpretation. --[[User:Zhang Hui|Zhang Hui]] ([[User talk:Zhang Hui|talk]]) 04:13, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Given that interpretation is very different from translation, it should not, and cannot, exactly replicate the strategies for dealing with cultural phenomena in translation. The focus of interpreting is not to transmit cultural connotations, but to serve the communication on the spot, so the treatment of cultural phenomena in interpreting should be in line with the characteristics of interpreting. According to the criteria of &amp;quot;accuracy, smoothness and speed&amp;quot; and the specific characteristics of interpretation such as &amp;quot;on-site, present and limited time&amp;quot;, the first step in dealing with cultural phenomena in interpretation should be to find the &amp;quot;nearest natural equivalence&amp;quot; between English and Chinese, and to try to find the &amp;quot;nearest natural equivalence&amp;quot; from the target language. (Bai Jingyu,2000)&lt;br /&gt;
&lt;br /&gt;
In dealing with cultural phenomena, interpreters should first try to find the &amp;quot;nearest natural equivalents&amp;quot; between English and Chinese, and try to find authentic expressions or interpretation methods from the target language for the understanding of listeners. According to the above principles and requirements, the following strategies can be used in dealing with cultural phenomena in interpretation:&lt;br /&gt;
&lt;br /&gt;
====Flexible use of naturalization and dissimilation====&lt;br /&gt;
&lt;br /&gt;
Naturalization in interpretation is to express the linguistic and cultural factors in the source language in the closest equivalent form in the target language as far as possible, and transform them into a form familiar to and understood by the audience of the target language. This undoubtedly avoids the cultural conflicts and understanding barriers caused by the differences between the source language culture and the target language culture, and enables listeners to better understand the original language for interactive communication between the two sides of the conversation. Many scholars advocate that cultural phenomena in interpretation should be dealt with mainly by naturalization. This view has its own validity. In many occasions, the focus of interpretation is not to perform cultural output, but to provide services for both parties in the live communication. (Bai Jingyu,2000)&lt;br /&gt;
&lt;br /&gt;
The first step in dealing with cultural factors in interpretation is to find the &amp;quot;nearest natural equivalent&amp;quot; to the source language culture in the target language, and try to find authentic expressions or explanatory methods from the target language for the audience's understanding. For example, the use of naturalization means to put Chinese allusions &amp;quot;三个和尚没水吃&amp;quot; into &amp;quot; Everyone‘s business is no one&amp;quot;s business.&amp;quot; is very easy to be understood by native English speakers in Western countries.(Deng Yanchang, Liu Runqing,2006)&lt;br /&gt;
&lt;br /&gt;
However, when using naturalization to deal with cultural factors, we should also see that while naturalization reduces the difficulty of audience acceptance and comprehension, it also sacrifices many cultural features of the source language, which may result in the loss of a large amount of accompanying information and prevent the audience from fully appreciating the original connotation of the source language and the foreign culture. For example, for foreigners who want to learn Chinese, in order to explain the cultural implications contained therein, he will translate“她有沉鱼落雁之容，闭月羞花之貌&amp;quot;  by naturalization to “Her beauty would make the fish sink, the wild geese fall down and the moon hide herself, and put the flowers to shame.”（Deng Yanchang,2006）&lt;br /&gt;
&lt;br /&gt;
Therefore, while emphasizing that interpretation should be mainly naturalized, it is important not to overlook the value of the means of dissimilation. This is because besides providing services to both parties of live communication, interpretation also has the function of cultural transmission, which is conducive to enhancing mutual understanding among peoples. For the specific forms and expressions containing strong cultural color and ethnicity, the dissimilation means can best reflect the ethnic color of the source language and make the audience feel novel and vivid, thus opening their eyes and gaining knowledge and enlightenment, especially on occasions such as tourism interpretation and banquet interpretation. (Bai Jingyu,2000)&lt;br /&gt;
&lt;br /&gt;
In order to meet the needs of cultural exchange, interpreters should undoubtedly adopt the strategy of heterogeneity as much as possible in the process of interpretation, so as to retain the heterogeneous components in the source language to the greatest extent possible and transmit the information in the source language to the audience as originally as possible. In addition, the use of dissimilation can enrich the linguistic expressions of the target language and inject fresh blood into the culture of the target language, so that the language and culture of the target language can continue to develop and maintain vitality.（Edward Spir,2006）&lt;br /&gt;
&lt;br /&gt;
====Rational Use of Direct Translation, Substitution, Paraphrase, Interpretation and Other Translation Methods====&lt;br /&gt;
&lt;br /&gt;
The German functionalist translation theory, which emerged in the 1970s, advocates a &amp;quot;purpose-oriented&amp;quot; approach, which frees the translator and the translator from the bondage of the original language and regards translation as a purposive act. Functionalist scholars especially pointed out that their theory is also suitable for interpretation. The theory requires the translator to determine the strategies to be used in the translation process based on the specific requirements of the client and the translation purpose and the actual situation of the potential readers (or listeners) on the basis of a full understanding of the original language. (Bai Jingyu,2000)&lt;br /&gt;
&lt;br /&gt;
The functionalist translation theory emphasizes flexibility and practicality in the translation process, which is a great inspiration for translators to flexibly use various translation methods to deal with cultural factors in interpretation. Combined with the specific characteristics and requirements of interpretation and the actual situation of the interpretation site, translation methods such as direct translation, substitution, meaning translation and interpretation should be flexibly used in dealing with cultural factors in interpretation according to the needs. (Bai Jingyu,2000)&lt;br /&gt;
&lt;br /&gt;
=====Direct translation method=====&lt;br /&gt;
&lt;br /&gt;
Language is the carrier of culture, which reflects the cultural traditions and psychological habits of a nation. Direct translation not only preserves these cultural features and avoids ambiguities, but also facilitates cultural exchange and enriches the vocabulary of the target language. Without affecting the understanding of the audience, direct translation is preferable if the source and target languages can be unified or largely unified in content and form. The direct translation method is the fullest manifestation of dissimilation at the linguistic level. It is the fullest expression of alienation at the linguistic level. For example, &amp;quot; Let sleeping dogs lie&amp;quot; is directly translated as “勿惹睡狗”. “火上加油” is directly translated “Pour oil on the flame”.&lt;br /&gt;
&lt;br /&gt;
=====Substitution Method=====&lt;br /&gt;
The substitution method is also called the &amp;quot;reciprocity method&amp;quot;. It is a method of translation by applying words and expressions in the target language that have different expressions but are similar in meaning to the cultural concepts of the source language. The substitution method is the most typical manifestation of using naturalization to deal with cultural phenomena. For example, the Chinese idiom &amp;quot;冰冻三尺非一日之寒&amp;quot;  is translated into &amp;quot; Rome cannot be built in one day”. English idiom &amp;quot;to spend money like water &amp;quot; translated into &amp;quot;挥金如土&amp;quot; is a good example.(Wang Kefei,1997)&lt;br /&gt;
&lt;br /&gt;
====Intentional translation method=====&lt;br /&gt;
&lt;br /&gt;
When the source language and the target language cannot be unified in terms of content and form or cannot be harmonized, translation is a method of expressing the meaning of the source language in the language of the target language from the meaning of the source language, free from the superficial form of the source language. The meaning translation method is also a common method of using naturalization to deal with cultural phenomena in interpretation. It is mainly applied to occasions where cultural communication is not the purpose. (Bai Jingyu,2000)&lt;br /&gt;
&lt;br /&gt;
For example, during the second session of the Ninth National People's Congress, Premier Zhu Rongji held a press conference. In response to a reporter's question about the &amp;quot;U.S. accusation of China's theft of U.S. nuclear technology,&amp;quot; Premier Zhu stated a series of reasons and then concluded that &amp;quot;The U.S. has been accused of stealing nuclear technology from China. After stating a series of reasons, he concluded that,“我们为什么还要冒政治.上的风险和道德上的风险去盗窃什么人的军事机密呢?所以，所谓中国盗窃美国军事机密的问题可以认为是一种天方夜谭”.The last sentence of the translator's translation reads“So, the alleged Chinese theft of U.S. military technology is only a fiction.” Here, &amp;quot;天方夜谭&amp;quot; is not translated directly as&amp;quot;TheArabianNights&amp;quot;，but is instead translated as &amp;quot; fiction &amp;quot;. This shows that the interpreter is fully aware of the cultural differences between Chinese and Western cultures and adopts the method of paraphrasing and flexibly and accurately conveys the speaker's meaning to the audience in the target language. As we all know, in Chinese culture, when people refer to an absurd, unsubstantiated phenomenon or statement, they often say: 这简直是天方夜谭。But in English-speaking cultures, The Arabian Nights is not synonymous with ridiculous or absurd. Therefore, the word &amp;quot;天方夜谭&amp;quot; has a much richer connotation in Chinese than the same word has in English.（Bao Huinan,2001）（段落过长）--[[User:Zhang Hui|Zhang Hui]] ([[User talk:Zhang Hui|talk]]) 01:23, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For example, during the second session of the Ninth National People's Congress, Premier Zhu Rongji held a press conference. In response to a reporter's question about the &amp;quot;U.S. accusation of China's theft of U.S. nuclear technology,&amp;quot; Premier Zhu stated a series of reasons and then concluded that &amp;quot;The U.S. has been accused of stealing nuclear technology from China. After stating a series of reasons, he concluded that,“我们为什么还要冒政治.上的风险和道德上的风险去盗窃什么人的军事机密呢?所以，所谓中国盗窃美国军事机密的问题可以认为是一种天方夜谭”.The last sentence of the translator's translation reads“So, the alleged Chinese theft of U.S. military technology is only a fiction.” Here, &amp;quot;天方夜谭&amp;quot; is not translated directly as&amp;quot;TheArabianNights&amp;quot;，but is instead translated as &amp;quot; fiction &amp;quot;. &lt;br /&gt;
&lt;br /&gt;
This shows that the interpreter is fully aware of the cultural differences between Chinese and Western cultures and adopts the method of paraphrasing and flexibly and accurately conveys the speaker's meaning to the audience in the target language. As we all know, in Chinese culture, when people refer to an absurd, unsubstantiated phenomenon or statement, they often say: 这简直是天方夜谭。But in English-speaking cultures, The Arabian Nights is not synonymous with ridiculous or absurd. Therefore, the word &amp;quot;天方夜谭&amp;quot; has a much richer connotation in Chinese than the same word has in English.（Bao Huinan,2001）--[[User:Zhang Hui|Zhang Hui]] ([[User talk:Zhang Hui|talk]]) 04:13, 17 December 2020 (UTC)&lt;br /&gt;
=====Interpretation=====&lt;br /&gt;
&lt;br /&gt;
Chinese and English belong to different language families, and they are very different in terms of cultural and historical background, cultural psychological structure, thinking styles and methods, and language expression. Although there are some cultural concepts in the two languages that are equivalent, corresponding or basically corresponding, most of them are not corresponding or completely corresponding, and some concepts are completely vacant in the target language.(Bao Huinan,2001) When trying to preserve the cultural characteristics of the source language and the literal translation cannot make the audience understand its meaning, the cultural phenomenon of the source language can be properly explained to facilitate the audience's understanding. This method is called interpretation. Interpretation is actually a means of alienation-a disguised form of expression, similar to literal translation and annotation. The interpretation method is not only easy for the audience to understand, but also can retain the cultural flavor of the source language. It is a good way to deal with cultural gaps in interpreting. The interpretation method is mainly applicable to the following scope (Bai Jingyu,2000)&lt;br /&gt;
&lt;br /&gt;
1) Proper nouns formed in the accumulation of source language culture&lt;br /&gt;
诸葛亮—-Zhuge Liang，a master mind in Chinese history.&lt;br /&gt;
Mickey Mouse—-指一个小人物或一件微不足道的小事&lt;br /&gt;
&lt;br /&gt;
2) Abbreviations, special phrases or collocations formed in a specific cultural atmosphere&lt;br /&gt;
三资企业—-refers to“外资”，namely, foreign- funded enterprise; “合资”， joint adventure&lt;br /&gt;
and“独资”，wholly foreign-owned or funded enterprise.&lt;br /&gt;
An LDC—-指 “a life and death commodity”始用于英国报刊，一般指成本低廉，但却是人类赖以生存的商品，如水。&lt;br /&gt;
&lt;br /&gt;
3) Lingo, idiom, allusion, slang or colloquialism&lt;br /&gt;
解铃还需系铃人—-“Let him who tied the bell on the tiger take it off”, meaning, whoever started that trouble ends it himself.”&lt;br /&gt;
&lt;br /&gt;
4)Special cultural words&lt;br /&gt;
&lt;br /&gt;
敬老日—- Generally speaking, this phrase refers to the Double Ninth Festival in China，a day of giving and advocating more concern for the senior citizens.&lt;br /&gt;
the Beatles—-指英国的披头士乐队，20世纪六七十年代曾风靡全球。&lt;br /&gt;
&lt;br /&gt;
=====Simple translation and no translation=====&lt;br /&gt;
&lt;br /&gt;
Chinese people use more adjectives when narrating and describing people and things, especially when introducing landscapes and historical sites, adjectives and four-character patterns are quite frequent. For example, when introducing a lake, we often hear commentary similar to the following: “ 湖水澄澈如镜，水光天接，湖中有十多个高矮不等的小岛被水相望，似断似续，烟水迷茫，错落有致....”. If during the interpreting process, the interpreter translates the described words one by one according to the original language, it is likely to be thankless and make people feel that the language is extremely exaggerated and ridiculous. In this case, omitting some adjectives will not affect the overall situation. It is undeniable that some of the special expressions in different nationalities and different languages cannot be translated or equivalently translated. Especially in time-stressed interpretation situations, it is inevitable to encounter difficult problems, such as humor in English. No matter how you translate them, the meanings of, puns, allegorical words with puns in Chinese, and word-breaking games in Chinese, etc., cannot fully reflect their meanings. In this case, you can use &amp;quot;no translation&amp;quot; or incomplete translation. For example, Chinese people are used to introducing themselves by saying: &amp;quot;我姓张，弓长张。&amp;quot;Directly translating it as “My family name is Zhang”is enough.(Lu Naisheng,1993)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Interpretation is a cross-language communication activity as well as a cross-cultural communication activity. Due to the commonality and individuality of culture, the cultural characteristics carried by different language systems in cross-cultural communication appear the same, partly the same, gaps and conflicts. Therefore, the interpreter must not only be proficient in both the source language and the target language, but also understand the two cultures and understand the differences between the two cultures reflected in the differences in language expression. In addition, due to the characteristics of interpreting: timeliness, directness, diversity of occasions and forms, as well as the looseness of oral expression, resulting in the cultural sensitivity of the interpreter, the broad aspect of knowledge and the ability to deal with cultural differences There are higher requirements. &lt;br /&gt;
&lt;br /&gt;
Therefore, interpreters should focus on cultivating cross-cultural awareness, increasing their sensitivity to the differences between the two cultures, and mastering the principles and methods to fill the gaps in understanding between different cultures. For interpreters, cross-cultural awareness refers to a cognitive standard and adjustment method formed by the translator consciously or unconsciously in cross-cultural communication. It is the interpreter’s unique way of thinking, judgment, and The sensitivity of cultural factors. The interpreter is the carrier of cross-cultural awareness, and the broad cultural information foundation is the fundamental guarantee for the completion of cross-cultural communication. Only by following the principles of culture can the translator better control the language and make the target language truly accurate, decent and fluent.(Bai Jingyu,2000)&lt;br /&gt;
&lt;br /&gt;
===Reference===&lt;br /&gt;
&lt;br /&gt;
简芳，张健.口译活动中的文化障碍问题[J]. 湖北广播电视大学学报，2012年1月第1期&lt;br /&gt;
&lt;br /&gt;
连淑能.英汉对比研究[M].北京:高等教育出版社，1993年版&lt;br /&gt;
&lt;br /&gt;
刘微微.浅谈口译中文化差异的应对策略[J].哈尔滨职业技术学院学报，2008 年第1期[4].沙保华.文化差异与口译[J].四川外语学院学报(重庆)，1995年第1期&lt;br /&gt;
&lt;br /&gt;
熊薇.文化差异对口译的影响[J].语言文字，2009.8&lt;br /&gt;
&lt;br /&gt;
杨震，黄斗.口译中中西文化冲突的沟通和处理[J].广西师范学院学报(哲学社会科学版)，2008年10月第4期&lt;br /&gt;
&lt;br /&gt;
张文.论口译面对的文化差异问题[J]. 北京第二外国语学院学报，1998年第3期 [8]. 张燕.文化差异对口译的影响[J]. 外语教学，2002年5月第3期&lt;br /&gt;
&lt;br /&gt;
Edward Spir, Language: An Introduction of the Study of Speech, Echo Library, 2006.&lt;br /&gt;
&lt;br /&gt;
Bai Jingyu, Culture and Translation, China Social Science Press, 2000.&lt;br /&gt;
&lt;br /&gt;
Lu Naisheng, Differences between Chinese and English and Translation, East China Chemical Engineering Institute Press, 1993.&lt;br /&gt;
&lt;br /&gt;
Wang Kefei, Understanding the Nature of Translation, Foreign Languages and Foreign Language Teaching, 1997.&lt;br /&gt;
&lt;br /&gt;
Jia Dejiang, A Tentative Discussion on Cultural Perspective and English-Chinese Translation, Hunan People' 's Publishing House, 1998.&lt;br /&gt;
&lt;br /&gt;
Deng Yanchang, Liu Runqing, Language and Culture - Comparison of Chinese and English Languages and Cultures, Foreign Language Teaching and Language Research Press, 2006.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan, Cultural Context and Language Translation, China International Translation Publication Company, 2001.&lt;br /&gt;
--[[User:Tan Yuanyuan|Tan Yuanyuan]] ([[User talk:Tan Yuanyuan|talk]]) 13:59, 16 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==On Translation Strategies of Different Style, Taking English Journalistic Style and English Literary Style as an Example	张银柳	Zhang Yinliu==&lt;br /&gt;
（少了学号）--[[User:Weiyafei|Weiyafei]] ([[User talk:Weiyafei|talk]]) 12:41, 19 December 2020 (UTC)Wei Yafei&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the consistent development of the cultural exchanges between China and foreign countries, translation plays a more and more pivotal role in the world stage. It can not only help Chinese to have a better understanding of foreign cultures and promote the cooperation, but also spread the Chinese cultures to the international world. Translation strategies are the focus of translation works, especially during the process of translating Chinese to English. It’s very necessary to have a thorough study about the translation strategies. While towards different styles of text, different translation strategies should be applied relatively. This thesis focuses on translation strategies of two styles - journalistic style and literary style. &lt;br /&gt;
The thesis firstly introduces main functons and types of texts. Then it depicts the characteristics and translation principles of journalistic style text and literary style text. In the main part, the thesis explores the translation strategies that suits for the two types based on different characteristics, including domestication, foreignization, omission,restructure and etc. This thesis is expected to make some contributions to the study of translation strategies and the practice of translation.&lt;br /&gt;
&lt;br /&gt;
===KEY  WORDS===&lt;br /&gt;
&lt;br /&gt;
Translation strategies; text-types; journalistic style; literary style.&lt;br /&gt;
（Key  Words）注意大小写--[[User:Weiyafei|Weiyafei]] ([[User talk:Weiyafei|talk]]) 12:41, 19 December 2020 (UTC)Wei Yafei&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
===中文摘要===&lt;br /&gt;
&lt;br /&gt;
随着中外文化交流的不断发展，翻译在世界舞台上扮演着越来越重要的角色。它不仅可以帮助中国人更好地了解外国文化，促进合作，而且可以将中国文化传播到世界。翻译策略是翻译工作的重点，特别是在汉译英过程中。对翻译策略进行深入研究是有必要的。在针对不同样式的文本时，应相对地采用不同的翻译策略。本文主要研究两种体裁的翻译策略：新闻体裁和文学体裁。&lt;br /&gt;
本文首先介绍主要的文本功能以及文本类型，然后探讨新闻风格文本和文学风格文本的语言特点及翻译原则。论文的主体部分结合了两种文本的特点，探讨了归化，异化，省译，重构等翻译策略。本文有望为翻译策略的研究和翻译的实践做出贡献。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
翻译策略; 文本类型; 新闻体裁; 文学体裁.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
Translation strategies are critical in translation process. Towards texts in different styles which have different models of texts’ structure and communicative functions, translation strategies are quite variable. There are a great number of scholars both from China and the international world who have devoted themselves to dive into and research the most effective and practical strategies. &lt;br /&gt;
&lt;br /&gt;
Translation strategies are critical in translation process. Towards texts in different styles that have different models of texts’ structure and communicative functions, translation strategies are quite variable. There are a great number of scholars both from China and the international world who have devoted themselves to dive into and research the most effective and practical strategies. --[[User:Weiyafei|Weiyafei]] ([[User talk:Weiyafei|talk]]) 12:49, 19 December 2020 (UTC)Wei Yafei&lt;br /&gt;
&lt;br /&gt;
However, there are still lack of thorough researches about translation strategies for different text styles. In this thesis, the first part is about the introduction and analysis of former scholars’ researches and the whole picture of this thesis. Then, the thesis will discuss the development, characteristics and functions of different-style texts from the perspective of linguistics.From the perspective of language characteristics,literary style texts are vivid,full of feelings and connotation-contained, while journalistic style texts are new, objective,true and political-related. From the perspective of translation principles, literary style texts are based on equivalence priciple and accuracy,while journalistic style texts are based on accuracy,purpose and readability. The main part is about the translation strategies of source texts in journalistic style and literary style respectively and the analysis of examples, such as the domestication, foreignization in literary-style texts and the omission , restructure, amplification and imitation in journalistic-style text. In concluding part, the thesis will generalize the main idea and make an objective appreciation about the thesis.&lt;br /&gt;
&lt;br /&gt;
However, there are still lack of thorough researches about translation strategies for different text styles. In this thesis, the first part is about the introduction and analysis of former scholars’ researches and the whole picture of this thesis. Then, the thesis will discusses the development, characteristics and functions of different-style texts from the perspective of linguistics.From the perspective of language characteristics,literary style texts are vivid,full of feelings and connotation-contained, while journalistic style texts are new, objective,true and political-related. From the perspective of translation principles, literary style texts are based on equivalence priciple and accuracy,while journalistic style texts are based on accuracy,purpose and readability. The main part is about the translation strategies of source texts in journalistic style and literary style respectively and the analysis of examples, such as the domestication, foreignization in literary-style texts and the omission , restructure, amplification and imitation in journalistic-style text. In concluding part, the thesis will generalize the main idea and make an objective appreciation about the thesis.--[[User:Weiyafei|Weiyafei]] ([[User talk:Weiyafei|talk]]) 12:49, 19 December 2020 (UTC)Wei Yafei&lt;br /&gt;
&lt;br /&gt;
===Theoretical Framework===&lt;br /&gt;
====Background and development of Texts’ styles====&lt;br /&gt;
&lt;br /&gt;
According to the research, there is still no specific definition of distinguishing differences of texts styles. Some scholars claim texts’ styles to be registers, even some equal them to speech events. Qin Xiubai, a famous Chinese language and teaching professor, introduced that there were two main schools of the study of Texts styles’- the Swalesian School represented by John M.S wales and V.K.Bhatia and the Australian School represented by J.R.Martin. John Martin believes that styles of texts means a bunch of social events in which the members have the same communicative goal. While V.K.Bhatia believes that styles of texts are identifiable communicative events that have obvious inner structural features, conventionally happening in specific careers or academic communities. We can tell from the two schools’ views that styles of texts are a kind of communicative events with its special communicative purpose and clear structures. From this point, translators or interpreters can exert theory to analyze texts’ styles and recognize the intentions of writers as well as keep the functional and sense equivalence between the source texts and target texts. J.R.Martin take texts’ styles as a communication-orientated process of social communication with steps. Eggins view texts of styles as a type of activity with steps that orientated on communicative purposes. So that the difference of texts styles is on the level of values in use rather than the contents of discourse, characteristics of forms or other rules.&lt;br /&gt;
&lt;br /&gt;
According to the research, there is still no specific definition of distinguishing differences of texts styles. Some scholars claim texts’ styles to be registers, even some equal them to speech events. Qin Xiubai, a famous Chinese language and teaching professor, introduced that there were two main schools of the study of Texts styles’- the Swalesian School represented by John M.S wales and V.K.Bhatia and the Australian School represented by J.R.Martin. John Martin believes that styles of texts mean a bunch of social events in which the members have the same communicative goal. While V.K.Bhatia believes that styles of texts are identifiable communicative events that have obvious inner structural features, conventionally happening in specific careers or academic communities. &lt;br /&gt;
We can tell from the two schools’ views that styles of texts are a kind of communicative events with its special communicative purpose and clear structures. From this point, translators or interpreters can exert theory to analyze texts’ styles and recognize the intentions of writers as well as keep the functional and sense equivalence between the source texts and target texts. J.R.Martin take texts’ styles as a communication-orientated process of social communication with steps. Eggins view texts of styles as a type of activity with steps that orientated on communicative purposes. So that the difference of texts styles is on the level of values in use rather than the contents of discourse, characteristics of forms or other rules.&lt;br /&gt;
（段落过长 建议分成两段） （存在单复数语法错误）--[[User:Weiyafei|Weiyafei]] ([[User talk:Weiyafei|talk]]) 13:03, 19 December 2020 (UTC)Wei yafei&lt;br /&gt;
&lt;br /&gt;
Huang Guowen once said that every text plays a communicative role in a specific social and cultural environment, and people belonging to a specific social and cultural background can usually see its communicative purpose. (Huang Guowen,2001) The text is a combination of communicative symbols for the exchange of information between the sender and the recipient. In order to achieve a certain communicative purpose, the sender must choose an appropriate genre and corresponding manifestation to convey the information, and the recipient is expected to respond accordingly. Thus, the function of texts can be realized. Christiane Nord summarized four functions of texts from the perspective of translation. They are referential function, expressive function, appellative function and phatic function. (Nord, 1997)&lt;br /&gt;
&lt;br /&gt;
====Main functions of texts====  &lt;br /&gt;
 &lt;br /&gt;
=====The Referential Function=====&lt;br /&gt;
The referential function of a text means the reference to or description of objects or phenomena of the world. It is mainly expressed through the denotative value of the lexical items presented in the text and can be analyzed through the nature of the objects. It is orientated toward objects in real or fictitious worlds. There are several functions of referential function: informative function, directive function and didactic function. If the referent is a fact or state of things unknown to the receiver, such as an accident, the text function may consist in informing the readers. If the referent is the description of an object, such as the illustration of using a washing machine, the text function may be directive. If it is a whole field that the receivers are to learn, such as physics, the function may be didactic.&lt;br /&gt;
&lt;br /&gt;
=====The Expressive Function=====&lt;br /&gt;
&lt;br /&gt;
The expressive function refers to the sender’s attitude to toward the objects or phenomena. This function is sender-orientated. The expressive function of the text may be subdivided according to what it is expressed. If the sender expresses individual feelings or emotions, such as a public speech, it will be an emotive  sub-function. If what is expressed is an evaluation, like comments, the sub-function will be evaluative.&lt;br /&gt;
&lt;br /&gt;
=====The Appellative Function=====&lt;br /&gt;
&lt;br /&gt;
The appellative function refers to use of language to make the receiver feel or do something. The appellative function “receiver-orientated. It aims at the receivers’ sensitivity or disposition to act and tries to induce receivers to respond in a particular way. It can be broken into several sub-functions: illustrative function, persuasive function, advertising function and pedagogical function. If we want to illustrate a hypothesis by an example, we appeal to the reader’s previous experience to knowledge, That’s what called illustrative function. If we want to persuade someone to do something or to share a particular viewpoint, we appeal to their sensitivity and their secret desires. That’s what called persuasive function. If we want to let someone by a particular product, we tend to describe those qualities of the product that are presumed to have positive values in receivers’ value system. That’s advertising function. If we wan to educate a person, we may appeal to their susceptibility to ethical and moral principles. That’s pedagogical function.&lt;br /&gt;
                        &lt;br /&gt;
====Main Text - types====&lt;br /&gt;
&lt;br /&gt;
Katharina Reiss, founder of German translation functionalism, put forward text-typology theory in Possibilities and Limitations in Translation Criticism. She believes that there are four texts, including the context-focused text, the form-focused text, the appeal-focused text and the audio-media text.    &lt;br /&gt;
Peter Newmark, representative of the British linguistic school of translation theory, based on the study of former linguisticians, he put forward the following six functions of texts - expressive function, informative function, the vocative function, the aesthetic function, the phatic function and the meta-lingual function. A text may has several functions at the same time, but only has one major function. Taking a whole consideration of the two theories, the main texts are the following three, expressive texts, informative texts and vocative texts. Journalistic-style texts and literary-style texts are mainly connected with the informative and expressive function respectively. &lt;br /&gt;
&lt;br /&gt;
=====The Expressive Texts=====&lt;br /&gt;
&lt;br /&gt;
Language is a tool for people to communicate with each other. Through language, people can express their thoughts, affection, wills, desires, opinions, attitude, etc. This is the expressive function of language. The core of expressive function is the speaker's thoughts. The speaker uses words to express feelings, regardless of the reaction of others.Typical expressive-function texts include the following three types. The first ones are serious and imaginative literature which contain lyrics, short stories, long novels and plays. The second type is authoritative texts, including a variety of genres, whose authority comes from the status of the author or language skills, such as senior government officials and political party leaders’ speeches, such as declarations, legal regulations, documents as well as literary and academic works written by authority figures etc. The third type is texts that express writers’ ideas directly, without direct readers, like autobiography, private letters, etc. &lt;br /&gt;
&lt;br /&gt;
===== The Informative Texts=====&lt;br /&gt;
&lt;br /&gt;
In interactions, people often have to describe, narrate or explain the situation of relevant things. This involves the information function of language. The core is the external environment, which is the reported insights and theories. The informative text usually has a fixed format, such as textbook, technical reports, newspaper articles, scientific papers, meeting minutes, etc. &lt;br /&gt;
&lt;br /&gt;
===== The Vocative Texts=====&lt;br /&gt;
&lt;br /&gt;
People often use words to evoke others' sympathy or prompt them to take some actions. That shows the imperative function of language. The core of this function is the readers or audiences. The speaker wants readers or audiences to feel and follow the intent of the text and act as expected. Typical vocative texts are notices, advertisements, instructions, requests, appeals, etc.&lt;br /&gt;
&lt;br /&gt;
===Literary Stylistics and Journalistic Stylistics=== &lt;br /&gt;
&lt;br /&gt;
With the appearance of societal pragmatics, pragmatics and functional grammar, scholars recognized the importance of language functions. They tried to classify the texts in the light of language functions and divided them into two main types. One is literary style, the other is non-literary style. Snell-Hornby classified literary texts as Bible, drama, film, lyric poetry, modern literature, classic works, children literature, literature in 1990 and pastime novel.  &lt;br /&gt;
&lt;br /&gt;
====Language Characteristics====&lt;br /&gt;
&lt;br /&gt;
=====For literary style=====&lt;br /&gt;
======Vividness======&lt;br /&gt;
In literary works, writers use words or language to vividly describe or portray people, objects, things to reflect the world’s various situations or expose social reality, they will use appropriate techniques to render the atmosphere and create an immersive feeling for readers. For Example, “The bullfrogs trump to usher in the night, and the note of the whip-poor-will is borne on the rippling wind from over the water.” Through the use of verbs such as &amp;quot;trump&amp;quot;, &amp;quot;usher&amp;quot; and &amp;quot;is borne&amp;quot;, the images of frogs, hawks and wind blowing on the water surface in the evening are vividly depicted. That happens a lot in literary works.&lt;br /&gt;
&lt;br /&gt;
======Emotional expression======&lt;br /&gt;
As we all know, all things and objects are embodiment of writers’ feelings and emotions. In literary creation, whether it is to portray characters or to describe scenery, often inadvertently or intentionally contains or carries the writer’s own emotions. In other words, expressing emotion includes direct expression and indirect expression. The lyricism of this kind of literature can effectively arouse the emotional resonance of readers.&lt;br /&gt;
&lt;br /&gt;
======Connotation======&lt;br /&gt;
Connotation means that writers do not always describe people or things in all-round aspects with every details, but can depict in limited number of words to show or imply infinite meaning or artistic conception, leaving readers with imagination. That will be unforgettable for a long time. For example, “ From my mother’s sleep I fell into the State. And I hunched in its belly till my wet fur froze.” In this two sentences, “Sleep” metaphorically means in the mother’s womb, can also refer to the poet’s lofty ideals and ambitions. The capitalized &amp;quot;State&amp;quot; can refer to both the world and the poet’s motherland - The United States.&lt;br /&gt;
&lt;br /&gt;
   &lt;br /&gt;
===== For journalistic style=====&lt;br /&gt;
Journalistic-style texts vary a lot from the the literary-style texts. As an unique texts which are shown to billions of audience, the characteristics of news are mainly in following four aspects: Truth, objective, new and political-related.&lt;br /&gt;
&lt;br /&gt;
======Truthfulness======&lt;br /&gt;
First, as the definition indicates news is about facts，which first should be true. “News lays claim to the qualities of truthfulness and accuracy-properties often implied by the term objectivity, a concept used to legitimize the journalistic text while at the same time recognizing the multidimensional and elusive nature of truth. News asks to be accepted as, at the very least, an approximation to truth, and certainly close enough to the truth to be worthy of our trust in its integrity”(McNair, 1998:2)&lt;br /&gt;
&lt;br /&gt;
======Newness======&lt;br /&gt;
If the news isn’t new, it should have been called “olds”. This is more than a joke. News is reported to make a contrast to the convention, strike people by surprise and keep them in suspense. “News is not about somebody bitten by a dog, but about a dog bitten by a man”, “News is just something that can move women to scream: My Gosh!” The two old sayings have been taken as most vivid descriptions of news, featuring its distinctive characteristics of newness.&lt;br /&gt;
 &lt;br /&gt;
======Objectivity======&lt;br /&gt;
The objectivity is one of the most important professional concepts of news and has caught great attention in news circle. “The basic content of this principle is the content must be completely true, fair and neutral, not fictitious, and not biased or subjective” (Yang Xiyou 2009, 6)When writing news or reports, media workers shouldn’t put their subjective feelings into the reports. And the use of vocabulary should also be fair and neutral. When international news media, such as BBC and VOA, report about China Diaoyu Islands issue, they generally use Sankaku Islands and Diaoyu Island. When translating these words, the translator should be faithful to the original text and translate these two names. However, due to ideological, political or historical reasons, the use of vocabulary may deviate from the principle of objectivity, such as: in the report of Russia and Japan’s dispute on islands, only the Russian address- “ Kuril Islands” was used, but the Japanese address- “Four Northern Islands” was not used. When translating, the translator should add “Thousand  Southern Islands” and  “Four Northern”.&lt;br /&gt;
&lt;br /&gt;
======Political Relevance======&lt;br /&gt;
Although news is objective, absolutely objective and fair reports do not exist. The media has never been able to completely get rid of the shackles of political and economic power or ideology. The content of the report tends to obey the interests of the country. The use of political vocabulary in English current affairs news must also faithfully reflect the country’s political standpoint. Regarding to the English translation of the Diaoyu Islands, the Chinese news media translate into “Diaoyu Islands”, while the Japanese news media and some Western news media call it “Senkaku Islands”. From the usage of these words, it is obvious to see the political stance. When translating these political words, translators must be very cautious. In addition to be faithful to the original text, translators or interpreters should also consider our country’s interests.&lt;br /&gt;
&lt;br /&gt;
====Translation principles====  &lt;br /&gt;
Translation is the process of transforming signs or representations into another signs or representations.(Nord, 2001:6) Generally speaking, according to the object of translation, translation can be divided into two kinds: literary translation and non-literary translation. In literary translation the object is only the literary work, such as pot, novel and so on, and it focuses on the expression of contents, emotions and rhetoric of the original.&lt;br /&gt;
&lt;br /&gt;
===== For literary style=====&lt;br /&gt;
Although literary translation and non-literary translation share basic principles, literary translation which has its unique ways, is rather different from non-literary translation. Translating literary works is not only a process of transforming languages but also a process of recreating because literature belongs to a part of art. This is the most important feature of literary translation and also the basic translation principles.&lt;br /&gt;
&lt;br /&gt;
======Equivalence-based principle======&lt;br /&gt;
Equivalence-based principle equals to “Dynamic equivalence” proposed by Eugene A. Nida, a famous American translation theorist. This principle points that translators should work hard in different languages and different cultures to find translation equivalents between them, and use appropriate methods to reorganize the form and semantic structure of the original text. Dynamic equivalence includes four aspects: one is lexical equivalence, the other is syntactic equivalence, the third is textual equivalence, the fourth is sense equivalence. In literary translation, sense equivalence is the core. For example, the Chinese sentence “青年小伙子们，有事没事，总想和小芹说句话” can be translated in to “Young men sought every excuse to talk with Xiao Qin”.This shows sense equivalence.&lt;br /&gt;
&lt;br /&gt;
======Accuracy-based principle======&lt;br /&gt;
No matter how beautiful the texts are, the accuracy is always the most important, rather than the forms. Be Faithful to the content of the original text, the translator must fully express the content of the original text without any tampering, distortion, omission or arbitrary deletion. The more accurate the words be chosen, the better the translation texts will be. For example, when translating “ 微风”, we’d better translate it into “breeze” or “gentle breeze” rather than “gentle wind” since the breeze is more accurate.&lt;br /&gt;
&lt;br /&gt;
=====For Journalistic style=====&lt;br /&gt;
Journalistic-style texts belong to the informative texts according to the above analysis. Translation principles of Journalistic are mainly mainly purposiveness, accuracy and readability.&lt;br /&gt;
&lt;br /&gt;
======Purpose-based principle======&lt;br /&gt;
Purpose&amp;quot; is the basic principle of journalistic-style texts translation, and other principles are based on this principle. For information-based texts, “ translation skopos ”, the German functionalist translation theory, was put forward by Rice, Vermeer, and Nord. Skopos has great significance in guiding of translation. This is because the purpose of information-based translation is very strong, that is, the translation has a clear goal - to provide information. Snell Hornby believes: “More practical the texts is, more clear its function is. The more the translation tends to focus on the target language.” As far as the journalistic text is concerned, the purpose of its translation is conveying the information and communication, allowing readers to easily understand the intention of the speaker. The translation should conform to the audience’s needs, cultural expectations, beliefs and cognitive status as much as possible, and it is meaningful in the communication environment of the target language culture. For example, in news, sometimes vocabulary vacancies are caused by the absence of equivalence in the translation, and it is impossible to use completely equivalent and accurate words to express its connotation during translation. In this case, domestication can be applied. Considering the specific translation purpose, context and characteristics of the target language, if the purpose of translation is to spread foreign cultures, foreignization strategies can be adopted. That’s the purpose-based translation principle.&lt;br /&gt;
&lt;br /&gt;
Purpose&amp;quot; is the basic principle of journalistic-style texts translation, and other principles are based on this principle. For information-based texts, “ translation skopos ”, the German functionalist translation theory, was put forward by Rice, Vermeer, and Nord. Skopos has great significance in guiding of translation. This is because the purpose of information-based translation is very strong, that is, the translation has a clear goal - to provide information. Snell Hornby believes: “More practical the texts is, more clear its function is. The more the translation tends to focus on the target language.” &lt;br /&gt;
As far as the journalistic text is concerned, the purpose of its translation is conveying the information and communication, allowing readers to easily understand the intention of the speaker. The translation should conform to the audience’s needs, cultural expectations, beliefs and cognitive status as much as possible, and it is meaningful in the communication environment of the target language culture. For example, in news, sometimes vocabulary vacancies are caused by the absence of equivalence in the translation, and it is impossible to use completely equivalent and accurate words to express its connotation during translation. In this case, domestication can be applied. Considering the specific translation purpose, context and characteristics of the target language, if the purpose of translation is to spread foreign cultures, foreignization strategies can be adopted. That’s the purpose-based translation principle.（建议截成两段，段落过长）--[[User:Weiyafei|Weiyafei]] ([[User talk:Weiyafei|talk]]) 12:59, 19 December 2020 (UTC)Wei Yafei&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
======Accuracy-based principle====== &lt;br /&gt;
The purpose of informative text is to convey information. Therefore, the translation work of the information text should be accurate, clear and precise. The translator can’t deliberately or unintentionally miss any original author’s information. In journalistic style, the accuracy is critical. A slight difference of words can make huge results. Especially, for those news related with politics and business. A word with different emotional sense can make a complete opposite statement. A small movement of a point can cause millions capital loss. For example, 1.33 million and 13.3 million has the huge difference. This principle is similar to the “faith” proposed by Yan Fu. “Faith” means “faithfulness”. The translation of linguistic-style texts should confirm to accuracy.&lt;br /&gt;
&lt;br /&gt;
======Readability-based principle======&lt;br /&gt;
Generally speaking, the terminology of information-based texts is neutral and has no obvious personal characteristics or regional colors. In news, even though there are more facts that personal emotions and feeling, translators or interpreters can make small adjustment of the speakers to make the report readable. In short, when translating, based on the readers’ language level, various translation methods should be mobilized on the premise of not changing the original intent of the article and report. It may make the content and layout of the article easier to understand, fluent and concise. But be sure to keep the source language texts’ characteristics. &lt;br /&gt;
     &lt;br /&gt;
===Translation strategies===&lt;br /&gt;
Translation strategies refer to the thoughts, process, methods and procedure during the process of translation. Towards original texts with different texts styles, translation strategies also vary in a large degree. The thesis will discuss from two typical stylistic texts - literary style and journalistic style. According to The Modern Chinese Dictionary, strategies indicate guidelines and means which are deigned on the basis of the situations concerned. While methods are the ways and procedures in solving real problems. However, the two are relative to each other. In simple words strategies are the guidelines of the concrete methods. The concrete methods should be adopted in the direction of their strategies. Based on the above, a conclusion in drawn that translation strategies are the guidelines for realizing a particular translation aim, yet translation methods the concrete ways employed by translators to make the particular translation aim come true.&lt;br /&gt;
&lt;br /&gt;
====Translation strategies in literary style====&lt;br /&gt;
In the book Translation Criticism the Potentials &amp;amp; Limitations, Reiss pointed out that “Translation of literary works would better be called free rendering than translations, especially when the personality of the translator and the force of his artistic temperament result in a TL version standing on its own, indebted to the original as  a model and a source of inspiration. (Reiss, 2004:91) This description indicates the characteristics of literary translation. &lt;br /&gt;
&lt;br /&gt;
===== Domestication=====&lt;br /&gt;
Domestication is firstly coined by L.Venuti in his book The Translator’s Invisibility called “guihua” in Chinese. Domestication is a strategy by which the linguistic and cultural characteristics of the original text is erased in the translation in order to meet its readers’ aesthetic and reception psychology. As Venuti argues the adoption of domesticating strategy is the cultural disparity and imperialism. In the 1980s translation studies underwent “cultural turn”, and since then translation has being studied in the cultural and social contexts. The dominance of transparent discourse in English-language translation was decisively challenged at the turn of the twentieth century.&lt;br /&gt;
Eugene Nida is the representative of domestication by his assertion on dynamic equivalence that “A translation of dynamic equivalence aims at complete naturalness &lt;br /&gt;
of expression… and tries to relate the receptor to modes of behavior relevant within the context of his own culture.” (Nida, 2004:159) He maintains that the function of translation is to communicate and it is important for the reader to understand what is conveyed by the translation, which takes the reader’s response into consideration. He claims that the reader of the target text should have the similar comprehension and appreciation as does the reader of the source text. Domestication tries to avoid cultural dispute and eliminate cultural barriers to achieve successful cross-cultural communication. The domesticating translation is one of naturalness and smoothness, &lt;br /&gt;
which is the advantage of domestication. Here are three main methods that can achieve domestication strategy. They are paraphrasing, adaptation and replacement.&lt;br /&gt;
Domestication is firstly coined by L.Venuti in his book T《he Translator’s Invisibility》 called “guihua” in Chinese. Domestication is a strategy by which the linguistic and cultural characteristics of the original text is erased in the translation in order to meet its readers’ aesthetic and reception psychology. As Venuti argues the adoption of domesticating strategy is the cultural disparity and imperialism. In the 1980s translation studies underwent “cultural turn”, and since then translation has being studied in the cultural and social contexts. The dominance of transparent discourse in English-language translation was decisively challenged at the turn of the twentieth century.&lt;br /&gt;
Eugene Nida is the representative of domestication by his assertion on dynamic equivalence that “A translation of dynamic equivalence aims at complete naturalness &lt;br /&gt;
of expression… and tries to relate the receptor to modes of behavior relevant within the context of his own culture.” (Nida, 2004:159) He maintains that the function of translation is to communicate and it is important for the reader to understand what is conveyed by the translation, which takes the reader’s response into consideration. He claims that the reader of the target text should have the similar comprehension and appreciation as does the reader of the source text. Domestication tries to avoid cultural dispute and eliminate cultural barriers to achieve successful cross-cultural communication. The domesticating translation is one of naturalness and smoothness, &lt;br /&gt;
which is the advantage of domestication. Here are three main methods that can achieve domestication strategy. They are paraphrasing, adaptation and replacement.（书籍需要加书名号）--[[User:Weiyafei|Weiyafei]] ([[User talk:Weiyafei|talk]]) 13:10, 19 December 2020 (UTC)Wei yafei&lt;br /&gt;
======paraphrasing======&lt;br /&gt;
&lt;br /&gt;
Domestication by the method of paraphrasing is effective in dealing with a simple expression behind which there is a heavy cultural load. We should adapt paraphrasing strategy.&lt;br /&gt;
&lt;br /&gt;
Example1&lt;br /&gt;
&lt;br /&gt;
ST: 如囊萤  如映雪  家虽贫  学不辍 (Wang Yinglin, 1986)&lt;br /&gt;
&lt;br /&gt;
TT1: Then we have one who put fireflies in a bag, and again another who used the white glare from snow. Although their families were poor, these men studied &lt;br /&gt;
unceasingly.&lt;br /&gt;
 &lt;br /&gt;
TT2: One enclosed some glow-worms in a transparent bag, another read by the light reflected by the snow. Although their families were poor, they never ceased learning. &lt;br /&gt;
Annotation: in order to read by their light. &lt;br /&gt;
&lt;br /&gt;
TT3: Che-yin, when a boy, being poor, read his book by the light of a glow-worm which he confined. And Sun-kang, in winter, read his book by the light reflected from snow. Though their families were poor they studied incessantly.  &lt;br /&gt;
&lt;br /&gt;
The original text is from a classical book in china named Three-Character Classic.“囊萤”and “映雪” are Chinese allusions urging children to work hard at their study. Each of the contracted expressions has a story behind it. By reading T1 and T2, readers cannot understand the allusion to the full and the logic between the expressions of “put fireflies in a bag/enclosed some glow-worms in a transparent bag”and“used the white glare from snow”and the expressions about the persons’ industry at their studies. T3 paraphrases the sentence and makes logic explicit by introducing the heroes in the allusions and explaining what they used the fireflies/glow-worms for. This is effective in translation.&lt;br /&gt;
&lt;br /&gt;
======Adaptation======&lt;br /&gt;
&lt;br /&gt;
In order to achieve naturalness of expression, grammar, lexicon and culture. Adaptations are necessary. For terms which identify culturally different objects but with somewhat similar functions, adaptation shows its advantage in translation.&lt;br /&gt;
 &lt;br /&gt;
Example2 &lt;br /&gt;
&lt;br /&gt;
ST: 老少爷们，从麻木的状态中苏醒过来吧。(Moyan，2003:85)&lt;br /&gt;
&lt;br /&gt;
TT: Come out of your stupor, my friends. ( Goldblatt, 2004:293)&lt;br /&gt;
&lt;br /&gt;
Address terms, as an indispensable part of conversations and communications, can reflect the tradition and culture of a nation. In all languages, address terms play an important role in social intercourse. Set in Northeast countryside of China, “ 老少爷们”is a typical address term of China’s northern dialect. And it is usually used by a man, showing some masculinity. It’s an oral expression often addressed to males. Goldblatt translate it as “my friends”, often used in an English speech to strike a chord in listeners and get them united or in favor of the speaker, conspicuously in an adaptation way. &lt;br /&gt;
&lt;br /&gt;
Example3&lt;br /&gt;
&lt;br /&gt;
ST:  凡训蒙  须讲究  详训诂  明句读 （Wang Yinglin,1986）&lt;br /&gt;
&lt;br /&gt;
TT1: In the education of the young, there should be explanation and elucidation, careful teaching of the interpretations of commentators, and due attention to paragraphs and sentences. &lt;br /&gt;
&lt;br /&gt;
TT2: Whoever teaches boys, ought to discuss and examine deeply (the meaning of the characters); Explain their derivation, mark distinctly the periods and the punctuation. &lt;br /&gt;
&lt;br /&gt;
TT3: Every one that instructs youth should explain fully what he teaches; should illustrate the present and the past, and distinguish clearly the comma and the period.  &lt;br /&gt;
There are two kinds of adaptation in the translation of this Chinese line. First, it is the domestication of the Chinese term “句读”. Actually, ancient Chinese classics do not have any punctuation marks and the “句读” refers to the longer or shorter pause in the classics according to the meaning of the text. All three translators domesticate the Chinese term by the concept of punctuation in the English language and render it respectively as “paragraphs and sentences”, “the periods and the punctuation” and “the comma and the period”. Although the three kinds of rendering differ from each other on the level of punctuation, they have much the same function—the target text reader can easily understand in what way “句读” functions in a Chinese text. Thus dynamic equivalence is achieved. The second adaptation is the change of parts of speech—the change from verb to noun. Giles changes the verbs “训”, “讲究” and “训诂” in the Chinese text into nouns “education”, “explanation and elucidation”, “interpretations” and “attention”.&lt;br /&gt;
  &lt;br /&gt;
======Replacement======&lt;br /&gt;
&lt;br /&gt;
Example 4 &lt;br /&gt;
&lt;br /&gt;
ST:勤有功  戏无益  戒之哉  宜勉力 (Wang Yinglin, 1986)&lt;br /&gt;
&lt;br /&gt;
TT: Diligence has its reward; play has no advantages. Oh, be on your guard, and put forth your strength. &lt;br /&gt;
&lt;br /&gt;
This is an example of domestication on the lexical level. “哉” in Chinese is a particle of exclamatory or of interrogative value. In this line, it functions as an exclamatory particle. It helps to make up the syllable in the Chinese version and express the author’s emotion of instructing the young. Giles translates it into the correspondent English exclamatory particle “Oh” which retains the tone of a similar function as is in the source text. It achieves dynamic equivalence in terms of reader’s response to the rhetoric.&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
Foreignization designates the type of translation in which a target text is produced which deliberately breaks the target conventions by retaining the foreignness of the original. It functions to preserve the foreignness and value of the foreign language culture in the source text. It takes the readers of the target language culture to a foreign culture, making the readers of the translated text feel the differences and enjoy the alien atmosphere. It is more faithful to the language features of the source text than domestication does, and it keeps the flavor of the original language. Venuti and  other scholars who advocate foreignization hold that foreignization enable readers of the translated text to learn about the alien culture of the source language text, which is often the reading aim of the readers who are capable of understanding the alien culture. (Venuti, 1995)&lt;br /&gt;
&lt;br /&gt;
======phonetic compensation======&lt;br /&gt;
&lt;br /&gt;
Among the three translators, Giles is said to be an excellent English language master who was able to compose English poems. His translation of poems is generally in accordance with the composing and rhyming schemes of English poems, often with good rhythm. (Mu Shixiong, 2004:166) Though Giles is good at translating poems, he does not translate this text into a completely rhythmical one. Instead, he adds pronunciation to every Chinese character in the text to make a phonetic compensation so that the readers can still appreciate the ending rhyme of the original Chinese text. Giles does make an effort to create rhythmical effect whenever it is possible. In literary texts, phonetic compensation is always applied in translation of poem and prose. &lt;br /&gt;
&lt;br /&gt;
Example5  &lt;br /&gt;
&lt;br /&gt;
ST:养不教  父之过  教不严  师之惰 &lt;br /&gt;
&lt;br /&gt;
TT: To feed without teaching is the father’s fault. To teach without severity is the teacher’s laziness. &lt;br /&gt;
&lt;br /&gt;
Each line of the translation has a rhythmic focus. Respectively they are:“feed”,“without”and“teaching”in the first line; “father” and “fault”  in the second  line;“teach”,“without”and“severity” in the third line; and “teacher” and “laziness” in the fourth line. In this way, and together with the phonetic compensation, formal equivalence is achieved and by reading the phonetic compensation, target readers can feel the same rhythm of the original text and response the same as the readers of the source text. &lt;br /&gt;
&lt;br /&gt;
======Transliteration======&lt;br /&gt;
&lt;br /&gt;
Transliteration is a method that an item is translated according to its pronunciation rather than its meaning. This technique is often applied to translate ecological  culture-loaded terms, like names of places, person, rivers, mountains or countries. There are two systems in use for transliteration Chinese characters: the Wade-Giles  system of Romanization and the pinyin system of Romanization. For better transference of Chinese culture, the latter system is suggested. For some material culture-loaded terms, such as “仁”, “义”, “君子” and so on, transliteration might be preferable to any other methods. These terms represent the key concept of Confucianism, and any other English equivalent expressions may lead to misunderstanding. Thus, it is the most convenient and effective way to expose target readers in Chinese culture. For some time, the pinyin translation of these terms may be as acceptable and comprehensible as “kongfu” or “mahjong”. Certainly, for the sake of target readers’ understanding, an annotation is always needed to provide the further explanation of the cultural meanings of these terms. &lt;br /&gt;
&lt;br /&gt;
Example6&lt;br /&gt;
&lt;br /&gt;
ST: 南容三复“白圭”，孔子以其兄之子妻之。(Liu Dianjue, 46) &lt;br /&gt;
&lt;br /&gt;
TT1: Nan Jung in reciting the I Song repeated the verse about the sceptre of white jade three times. (In consequence of which) Master Kung gave him his elder brother’s daughter to marry. (Waley, 131)&lt;br /&gt;
&lt;br /&gt;
TT2: Nan Rong repeated over and over again the lines about the white jade sceptre. Confucius gave him his elder brother’s daughter in marriage. (D.C. Lau, 181)&lt;br /&gt;
&lt;br /&gt;
======Amplification======&lt;br /&gt;
&lt;br /&gt;
Amplification refers to add information behind some terms that is familiar to source language readers but unfamiliar to target language readers. By amplification, the connotation can be better conveyed to foreign readers. &lt;br /&gt;
&lt;br /&gt;
Example 7&lt;br /&gt;
&lt;br /&gt;
ST:论语者  二十篇  群弟子  记善言 &lt;br /&gt;
&lt;br /&gt;
TT: The Lunyu (the book of discourses and dialogues) contains twenty chapters. The disciples (of Confucius) have therein related his excellent sayings. &lt;br /&gt;
&lt;br /&gt;
In this example, the Chinese text does not mention the ancient Chinese sage Confucius, and the information on whose sayings had been recorded in the book “Lun-yu” is implicit, which can be inferred from the context by native Chinese, once they combine the notion of “论语”with their background knowledge. However, western readers do not have enough knowledge to appreciate the value of the “Lun-yu”if the title was translated without the mention of Confucius. &lt;br /&gt;
&lt;br /&gt;
==== Translation strategies in journalistic style====&lt;br /&gt;
&lt;br /&gt;
===== Amplification=====&lt;br /&gt;
&lt;br /&gt;
Sometimes, the translator needs to add proper words to complete the structure of the  target texts, because mews sometimes needs more information to explain the inner meaning. The following examples are offered to illustrate the point.  &lt;br /&gt;
&lt;br /&gt;
Example 8 &lt;br /&gt;
&lt;br /&gt;
ST: The real James Bond? (Xu Mingwu, 2003: 250)  &lt;br /&gt;
&lt;br /&gt;
TT:谁是真正的邦德? &lt;br /&gt;
&lt;br /&gt;
There are no subject and predicate in the target text if the translator renders the headline by literal translation. Therefore,“谁是” is added in order to clarify the text. &lt;br /&gt;
 &lt;br /&gt;
Example 9&lt;br /&gt;
&lt;br /&gt;
ST: Kings rout rockets, 101-74 (Xu Mingwu, 2003: 225) &lt;br /&gt;
&lt;br /&gt;
TT: 国王队击败火箭队，比分为 101 比 74 &lt;br /&gt;
&lt;br /&gt;
“比分为”is added in the target text to make the translation complete in sentence structure and meaning. &lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Example 10&lt;br /&gt;
ST:Reuters bests and worsts of the world cup (Huang Ruihong, 2004-06-15) &lt;br /&gt;
&lt;br /&gt;
TT:路透社评出世界最佳和最差球队 &lt;br /&gt;
&lt;br /&gt;
“评出” is added in the target text. Otherwise, there will be no predicate in the target text. Consequently, the translation will make no sense to the target reader. Translator should transfer new messages accurately and clearly to the target reader. To achieve this goal, amplification is often adopted to supplement necessary words or background information, which effectively avoids misunderstanding on the part of the target reader.  &lt;br /&gt;
&lt;br /&gt;
=====Omission=====&lt;br /&gt;
&lt;br /&gt;
Omission refers to the strategy to delete unnecessary words or phrases from the target text. News headlines are featured by its brevity. Redundant words can be omitted either to conform to the norms of the target language or to achieve the effect of succinctness. &lt;br /&gt;
&lt;br /&gt;
Example11  &lt;br /&gt;
ST: You need to sleep less than you think (Zou Shuang, 2005) &lt;br /&gt;
TT: 适当少睡有益健康 &lt;br /&gt;
As we know, English is a hypotactic language, which pays great attention to overt cohesion. Without the pronoun‘you’, the source text will be ungrammatical. By  contrast, Chinese belongs to paratactic language, which attaches importance to covert coherence. When the translator does not render the word‘you’ into“你”, it won’t affect comprehension at all. In addition, the target text is succinct by leaving out the  pronoun‘you’. Therefore, omission is adopted in this example.  &lt;br /&gt;
&lt;br /&gt;
Example12  &lt;br /&gt;
&lt;br /&gt;
ST: Vogue says Queen Elizabeth II among world’s most glamorous (China Daily, 2007-11-07)  &lt;br /&gt;
&lt;br /&gt;
TT:英女王跻身“全球最具魅力女性”排行榜  &lt;br /&gt;
&lt;br /&gt;
As it is well known to most Chinese readers that the Queen of UK is Elizabeth II (伊莉莎白二世), there is no need to keep it in the target text. Otherwise, the translation will be too long as a headline. The recommended version, thus, becomes 英女王跻身“全球最具魅力女性”排行榜.  &lt;br /&gt;
&lt;br /&gt;
=====Imitation=====&lt;br /&gt;
English news are featured by its vivid language, such as play on word, figures of speech, etc. They add special flavor to the text with the aim to attract readers’ eye. Obviously, to reproduce these aesthetic effect enjoys the privilege among the available methods. Throughout the history of translation theory, the idea of  imitation has been manifested clearly by Alexander Fraser Tytler when he wrote: the style and manner of writing should be of the same character with that of the original in his famous essay on the Principles of Translation. (Munaday, 2001: 26) The  following examples may illustrate the above idea.&lt;br /&gt;
&lt;br /&gt;
Example 13 &lt;br /&gt;
&lt;br /&gt;
ST:A tale of two hearts (Xu Mingwu, 2003: 199).&lt;br /&gt;
&lt;br /&gt;
TT:双心记 &lt;br /&gt;
&lt;br /&gt;
This headline tells a story that a patient has an artificial heart planted in his body. The headline is a parody of the novel A Tale of Two Cities written by Charles Dickens. The target text (双心记) is also a parody of “双城记”.&lt;br /&gt;
&lt;br /&gt;
Example14  &lt;br /&gt;
&lt;br /&gt;
ST: Soccer kicks off with violence (Xu Mingwu, 2003: 200)  &lt;br /&gt;
&lt;br /&gt;
TT:足球开踢，拳打脚踢  &lt;br /&gt;
&lt;br /&gt;
This is a humorous news headline because of the use of pun. The phrase ‘kick off’ refers to the start of a football match, and it also implies that there is a fight in the football field. The meanings of the pun are successfully transferred by the target text with the recommended translation. The translator does a good job in reproducing the humorous sense.&lt;br /&gt;
&lt;br /&gt;
=====Restructure=====&lt;br /&gt;
 The target text should be acceptable and meaningful in a sense that it is coherent with the situation in which it is received. Once translated, the translator revises the order and rearranges all words into a perfect sentence. In doing so, the news is more logical and tuned with the habit of native readers' think and reading. It can be treated as an important technique used in translating news headline from Chinese into English or English to Chinese.  &lt;br /&gt;
&lt;br /&gt;
Example 15 &lt;br /&gt;
&lt;br /&gt;
ST: A third of Londoners must work from home during Olympics to avoid tube &lt;br /&gt;
&lt;br /&gt;
TT: 奥运交通压力大  1/3伦敦人须在家上班 (2011-09-27 08:33)&lt;br /&gt;
&lt;br /&gt;
“A third” occurred in the beginning of the source text, but “奥运会” comes  first in the target text. The source text can be translate into “1/3的伦敦人必须在家上班,在奥运会期间避免交通混乱”if there is not any translation strategies used. The translator rearranges the words order to emphasize the special time---Olympics. &lt;br /&gt;
 &lt;br /&gt;
Example16&lt;br /&gt;
&lt;br /&gt;
ST: Mahfud proposes ‘Special Zoo’ for corrupt officials &lt;br /&gt;
&lt;br /&gt;
TT: 印尼高官提议建“贪官动物园” (2011-11-30 16:02)&lt;br /&gt;
&lt;br /&gt;
In order to satirize the corrupt officials, the translator exchanges the order of “special” and “贪官” during the translation process. It can be achieve some good effect to expose the corrupt officials in language sense. &lt;br /&gt;
&lt;br /&gt;
Example 17&lt;br /&gt;
&lt;br /&gt;
ST:‘Ready for winter’ campaign launches &lt;br /&gt;
&lt;br /&gt;
TT: 苏格兰打响“迎冬战役”(2011-10-24 12:06)&lt;br /&gt;
&lt;br /&gt;
The translator reorders the expression “Ready for winter” and “launches” during  the translation process. Besides, the translator adds a subject to this sentence so that it can appeal to the readers’ thinking patterns. In order to make the readers or audiences understand the translated version smoothly and easily, the words or phrases are adjusted to accord with their thinking pattern. Restructuring refers to rearranging the words in logic order to make the translation more potential readers or audiences into the first consideration, making them understand the translated version easily.&lt;br /&gt;
&lt;br /&gt;
===== Adaptation=====&lt;br /&gt;
Adaptation is a translation method, which refers to use an especially free translation, it relates to selecting, adding, deleting, and constructing cautiously instead of simply translating one word to another word. In order to make the translated version more proper to a certain readers or audiences, adaptation always make some essential changes for a special aim So adaptation is an activity which the news translators absorb the most important content from the source text on the basis of the particular  requirement of the readers or audiences, then make some suitable adjustments. When  the translators are doing some adaptation, though the form and style of the source text are altered in a way, the main idea of the source text must be kept.Though  adaptation is not acted as a main translation method by some traditional translation theorists, adaptation is getting more and more popular and arousing more and more &lt;br /&gt;
attention these days. You can see the term adaptation frequently showed in some authoritative journals and newspapers, etc. &lt;br /&gt;
 &lt;br /&gt;
Example 18&lt;br /&gt;
&lt;br /&gt;
ST: Poor People May Be Quicker to Be Kind &lt;br /&gt;
&lt;br /&gt;
TT:穷人更有同情心 (2011-12-29 08:56)&lt;br /&gt;
&lt;br /&gt;
“Quicker”means“更快”, but here it is translated into “更有”, “快” is an adjective, “有”is a verb, they have different characters.“Kind”means“友善的”, it is an adjective, but it is translated into“同情心”, which is a noun. If the translator does not use some translation strategies like adaptation, the target text is unreadable. &lt;br /&gt;
&lt;br /&gt;
Example 19&lt;br /&gt;
&lt;br /&gt;
ST: Americans say Asia more important than EU: survey &lt;br /&gt;
&lt;br /&gt;
TT：多数美国人看好亚洲 (2011-09-16 08:43) &lt;br /&gt;
&lt;br /&gt;
“Important” is an adjective, and a comparative degree used in the source text. But  the source text is translated in a totally different way, for it is translated into a verb “看好”. Adaptation should be used here to make sure the translation aim is achieved. &lt;br /&gt;
&lt;br /&gt;
Example 20&lt;br /&gt;
&lt;br /&gt;
ST: Lend your voices to ‘talking bins’ &lt;br /&gt;
&lt;br /&gt;
TT:“能说会唱垃圾桶”将亮相伦敦。&lt;br /&gt;
&lt;br /&gt;
If“talking bins” is translated into “会说话的垃圾桶”, it is so ordinary. But the translator adopt the adaptation strategy to translated it into“能说会唱垃圾桶”, it becomes very vivid, and it may leave a deep impression on the readers.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
The research conducted in this thesis is a fairly thorough study on the translation strategies of literary-style texts and journalistic-style texts. Through detailed discussion, several translation strategies have been analyzed and summarized. This thesis also studies the texts’ functions and main types of texts. The texts functions are referential function, expressive function and appellative function. The texts can be divided into three types- informative, expressive and vocative texts. On the basis of  characteristics of different texts, detailed methods are applied. For literary-style texts, there are domestication and foreignization strategies. For journalistic-style texts, there are strategies like omission, restructure,adaption, imitation and amplification. Journalistic texts and literary texts are quite different, so the translation strategies are different. This thesis has a clear analysis about the translation strategies. However, it still owns a lot of drawbacks, such as the structure is too complicated, lack some of the former people’s study fruit. Hoping this thesis can make some contributions to the translation study and exercise process.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
[1] McNair, Brain. ''The sociology of Journalism'' [M]. A Hodder Arnold Publication,1998.&lt;br /&gt;
&lt;br /&gt;
[2] Munday, Jeremy. ''Introducing  Translation  Studies:  Theories  and Applications'' [M]. London and New York: Routledge,2001.&lt;br /&gt;
&lt;br /&gt;
[3] Newmark, P. ''Approaches to Translation'' ［M］. New York: Prentice Hall, 1981: 39.&lt;br /&gt;
&lt;br /&gt;
[4] Nord, Christiane. ''Translating as A Purposeful Activity: Functionalist Approaches Explained'' [M]. Shanghai : Shanghai Foreign Language Education Press, 2001:6.&lt;br /&gt;
&lt;br /&gt;
[5] Reiss, Katharina. ''Translation Criticism the Potentials &amp;amp; Limitations'' [M]. Shanghai: Shanghai Foreign Language Education Press, 2004:91.&lt;br /&gt;
&lt;br /&gt;
[6] Venuti, L. ''The Translator’s Invisibility—A History of Translation''[M]. London  &amp;amp; New York: Routledge,1995.&lt;br /&gt;
&lt;br /&gt;
[7] 黄瑞红.新闻英语的词汇特色和语法特征[J],《陕西广播电视大学学报》,2004 年第 6 卷第 2 期.&lt;br /&gt;
&lt;br /&gt;
[8] 刘殿爵. 论语[M]. 北京:中华书局,2011.&lt;br /&gt;
&lt;br /&gt;
[9] 穆诗雄.《跨文化传播——中国古典诗歌英译论》,合肥:中国科学技术大学出版社,2004.&lt;br /&gt;
&lt;br /&gt;
[10]王应麟.《三字经》,长沙:岳麓书社,1986.&lt;br /&gt;
&lt;br /&gt;
[11]许明武.新闻英语与翻译 [M],北京:中国对外翻译出版公司,2003.&lt;br /&gt;
&lt;br /&gt;
[12]邹爽.浅谈英语新闻标题的翻译 [J],《湖北财经高等专科学校学报》,2005 年第 17 卷第 2 期.&lt;br /&gt;
&lt;br /&gt;
[13]http://www.chinadaily.com.cn/language_tips/news/2011-09/27/content_13797729.htm &lt;br /&gt;
&lt;br /&gt;
[14]http://www.chinadaily.com.cn/language_tips/news/2011-11/30/content_14191000.htm &lt;br /&gt;
&lt;br /&gt;
[15]http://www.chinadaily.com.cn/language_tips/news/2011-10/24/content_13962189.htm &lt;br /&gt;
&lt;br /&gt;
[16]http://www.chinadaily.com.cn/language_tips/news/2011-12/29/content_14347771.htm &lt;br /&gt;
&lt;br /&gt;
[17]http://www.chinadaily.com.cn/language_tips/news/2011-09/16/content_13712704.htm&lt;br /&gt;
&lt;br /&gt;
==Study on the Ideology of 2020 Government Work Report from the Perspective of Critical Discourse Analysis 李泳珊 Li Yongshan 202020080614==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;李泳珊 Li Yongshan 202020080614&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
Ideology and translation studies always attract the attention of scholars in the field of translation studies. Nowadays, the empirical research method combining corpora and critical discourse analysis has provided more intuitive and convincing argument support for researches in this area. In this paper, critical discourse analysis is combined with translation studies so as to substantially discuss the controlling role of ideology in the translation of Government Work Report. Due to limited time and energy, the author has not set up his/her own corpora and failed in applying SPSS, CiteSpace, NoteExpress, EmEditor and other statistical software to collect and analyze corpus. However, this research is carried out from the perspective of critical discourse analysis and solid evidence will be provided as much as possible. &lt;br /&gt;
&lt;br /&gt;
Ideology and translation studies has attracted the attention of scholars in the field of translation studies for a long time. Nowadays, the empirical research method combining corpora and critical discourse analysis has provided more intuitive and convincing argument support for researches in this area. In this paper, critical discourse analysis is combined with translation studies so as to substantially discuss the controlling role of ideology in the translation of Government Work Report. Due to limited time and energy, the author has not set up his/her own corpora and failed in applying SPSS, CiteSpace, NoteExpress, EmEditor and other statistical software to collect and analyze corpus. However, this research is carried out from the perspective of critical discourse analysis and solid evidence will be provided as much as possible. --[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
&lt;br /&gt;
Critical Discourse Analysis; Government Work Report,;Ideology&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
意识形态与翻译研究一直在翻译研究领域受到学者关注。今天，以语料库和批评话语分析结合的实证研究方法更是为此方面的研究提供了更直观、更有考证依据的论据支撑。本文将批评性话语分析与翻译研究结合起来，重点探讨了意识形态对《政府工作报告》翻译的操控作用。但受限于时间和能力，笔者未能建立起自己的语料库，利用科学的统计软件如SPSS、CiteSpace、NoteExpress、EmEditor等进行语料收集和分析。本文将仅从批评话语分析视角进行研究，并尽可能地提供足够的实证。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
批评话语分析；政府工作报告；意识形态&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
&lt;br /&gt;
===1.1 The Interpretation of Ideology===&lt;br /&gt;
The meaning of ideology is multiple. As mentioned by L.Althusser in Ideology and Ideological State Apparatuses, ''Ideology equals Illusion/Hint, (L.Althusser, Lenin and Philosophy, London: Monthly Review Press, 1971, p.162) meaning that the essence of the reality could be cracked by following the hint of illusion.'' &lt;br /&gt;
&lt;br /&gt;
The meaning of ideology is multiple.A lot of people have tried to explain it.As mentioned by L.Althusser in Ideology and Ideological State Apparatuses, &amp;quot;Ideology equals Illusion/Hint, (L.Althusser, Lenin and Philosophy, London: Monthly Review Press, 1971, p.162) meaning that the essence of the reality could be cracked by following the hint of illusion.&amp;quot;--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
''Kress and Hodge define ideology by depicting the ideological properties of language. They argue that ideology is &amp;quot;a systematic body of thought organized in a particular point of view&amp;quot; (Kress &amp;amp; Hodge, 1979: 6). While they lay stress on the relation between language and ideology, Fowler defines ideology as &amp;quot;something neutral&amp;quot; that refers to the general view and ideas of how people understand the world and their experiences and how they organize their lives. He adds that &amp;quot;these implicit beliefs constitute &amp;quot;common sense&amp;quot; and provide the normative basis for discourse&amp;quot;'' (Fowler, 1996: 10-11).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Kress and Hodge define ideology by depicting the ideological properties of language. They argue that ideology is a systematic body of thought organized in a particular point of view&amp;quot; (Kress &amp;amp; Hodge, 1979: 6). While they lay stress on the relation between language and ideology, Fowler defines ideology as &amp;quot;something neutral&amp;quot;which refers to the general view and ideas of how people understand the world and their experiences and how they organize their lives. He adds that &amp;quot;these implicit beliefs constitute 'common sense' and provide the normative basis for discourse&amp;quot; (Fowler, 1996: 10-11).--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
 ''However, according to Fairclough, ideology is &amp;quot;the result of power relations and power struggles&amp;quot; that are &amp;quot;implicit in the conventions with which people interact linguistically and of which they are often unaware&amp;quot;'' (Fairclough , 1989: 2). &lt;br /&gt;
However, according to Fairclough, &amp;quot;ideology is the result of power relations and power struggles &amp;quot; that are &amp;quot;implicit in the conventions with which people interact linguistically and of which they are often unaware&amp;quot; (Fairclough , 1989: 2). --[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chenhui&lt;br /&gt;
&lt;br /&gt;
''Furthermore, VanDijk (1993) broadens the definition of ideology, which includes three main elements, namely society, cognition and discourse. Among that, society refers to power relations and the interests of certain groups, cognition is in relation to beliefs and values in life, and discourse deals with the relationship between language use and ideology, involving concealment and manipulation. It is clear from the above description that critical discourse analysts disagree on the scope of ideology, but they still share a common rationale in the relationship between language and ideology. Ideology uses language as a vehicle to express itself, and language as a return reflects and hides or constructs ideology.''(Gao Yuan,A Study on the C-E Translation of Government Work Report from the Perspective of Critical Discourse Analysis,p22)  &lt;br /&gt;
&lt;br /&gt;
&amp;quot;Furthermore, VanDijk (1993) expands the definition of &amp;quot;ideology&amp;quot;, which includes three main elements, which are society, cognition and discourse. Among them, society refers to powerful relations and the interests of certain groups, cognition is in relation to beliefs and values in life, and discourse deals with the relationship between language use and ideology, involving concealment and manipulation. It is clear from the above description that critical discourse analysts disagree on the scope of ideology,but they still share a common rationale in the relationship between language and ideology. Ideology uses language as a vehicle to express itself, and language as a return reflects hides or constructs ideology.&amp;quot;(Gao Yuan,A Study on the C-E Translation of Government Work Report from the Perspective of Critical Discourse Analysis,p22) --[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
''Rhetorically, ideology realizes its natural status via the mutual interference between denotation and connotation. If denotation equals the first meaning, connotation is the second implication. However, the signifier of connotation (the second implication) is denotation. Hence, a complete sentence can embody the ideology.'' (Tu Youxiang, Rhetoric and Ideology, Page 15)&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Rhetorically, ideology achieves its natural status through the mutual interference between denotation and connotation. If denotation equals the first meaning, connotation is the second implication. However, the signifier of connotation (the second implication) is denotation. Hence, a complete sentence can embody the ideology.&amp;quot; (Tu Youxiang, Rhetoric and Ideology, Page 15)--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
''In S/Z, Roland Barthes divided articles into Articles Inspiring People to Write and Articles Attracting People to Read, and then made corresponding assessment. “Yet, the fundamental evaluation on articles could neither be carried out from the perspective of sciences because sciences were not applied for measurement, nor derive from ideology because an article’s ideological value (involving morality, aesthetics, politics and truth) is a kind of value of representation rather than value of production (ideology is “Reflection” rather than Creation).”'' (Tu Youxiang, Rhetoric and Ideology, Page 16)&lt;br /&gt;
&lt;br /&gt;
&amp;quot;In S/Z, Roland Barthes divided articles into Articles Inspiring People to Write and Articles, Attracting People to Read, and then made corresponding assessment. &amp;quot;Yet, the fundamental evaluation on articles could neither be carried out from the perspective of sciences because sciences were not applied for measurement, nor derive from ideology because an article's ideological value (involving morality, aesthetics, politics and truth) is a kind of value of representation rather than value of production (ideology is “Reflection” rather than Creation).&amp;quot; (Tu Youxiang, Rhetoric and Ideology, Page 16)--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
''Barthes and Nietzsche held that the subject is a kind of fiction. Through such fiction, ideology can naturally form and hide. Language structure and ideological structure penetrate each other and establish a seamlessly intimate relationship. “The role of a complete sentence is to push the story forward while explanatory codes act in contravention, cut off, interrupt and suspend the sentence and delay the disclosure of truth. Seemingly, explanatory codes curb the natural extension of sentence, but the sentence’s effective composition is enhanced to play a stronger part. Nevertheless, the truth (predicate and object) is the completer and terminator and appears to terminate the narration (sentence).” From the perspective of sentence patterns, diverse and complicated narrations are exactly the embodiment of ideology. Also, continuous innovation of narration modes can be regarded as a breakthrough from the conventionalized ideology (pushing the limit and recognizing the generation).''  (Tu Youxiang, Rhetoric and Ideology, Page 17)&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Barthes and Nietzsche held that the subject is a kind of fiction. Through this kind of fiction, ideology can naturally come and hide. Language structure and ideological structure penetrate each other and establish a seamlessly intimate relationship. 'The role of a complete sentence is to push the story forward while explanatory codes act in contravention, cut off, interrupt and suspend the sentence and delay the disclosure of truth. Seemingly, explanatory codes curb the natural extension of sentence, but the sentence's effective composition is enhanced to play a stronger part. Nevertheless, the truth (predicate and object) is the completer and terminator and appears to terminate the narration (sentence).' From the perspective of sentence patterns, diverse and complicated narrations are exactly the embodiment of ideology. Also, continuous innovation of narration modes can be regarded as a breakthrough from the conventionalized ideology (pushing the limit and recognizing the generation).&amp;quot;  (Tu Youxiang, Rhetoric and Ideology, Page 17)--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
===1.2 Ideology and Translation Studies===&lt;br /&gt;
&lt;br /&gt;
===1.2.1 Brief Introduction of Development Process of Ideology and Translation Studies===&lt;br /&gt;
&lt;br /&gt;
''In 1980s and 1990s, as the emergence of Manipulation School and the “Cultural Turn” of translation studies, scholars began to pay attention to the role played by ideology and other factors beyond the text in manipulating translation. From the publishing of The Manipulation of Literature (Hermans,1985), a work making the Manipulation School known to the world (Lefevere et. al. first pointed out that translation as a kind of rewriting would be restricted by the target language ideology and poetics rules), contemporary ideology and translation studies have developed a history of about 40 years. In two decades (from 1985 to 2005), many western and Chinese scholars published their works on this research subject, including Lefevere,1992, Hermans, 1999, Benjamin, 2004, Wang Xiaoyuan (1999), Yang Liu (2001), Sun Yifeng (2003), Zha Jianming (2004) and Fang Kaiduan (2005) etc..'' (Wang Dongfeng,Ideology and the Study of Translation,p.71)&lt;br /&gt;
&lt;br /&gt;
&amp;quot;In 1980s and 1990s, as the emergence of Manipulation School and the &amp;quot;Cultural Turn&amp;quot; of translation studies, scholars began to pay attention to the role played by ideology and other factors beyond the text in manipulating translation. From the publishing of The Manipulation of Literature (Hermans,1985), a work making the Manipulation School known to the world (Lefevere et. al. first pointed out that translation as a kind of rewriting would be restricted by the target language ideology and poetics&lt;br /&gt;
rules),contemporary ideology and translation studies have developed a history of about 40 years. In two decades (from 1985 to 2005), many western and Chinese scholars published their works on this research subject, including Lefevere,1992, Hermans, 1999, Benjamin, 2004, Wang Xiaoyuan (1999), Yang Liu (2001), Sun Yifeng (2003), Zha Jianming (2004) and Fang Kaiduan (2005) etc...&amp;quot; (Wang Dongfeng,Ideology and the Study of Translation,p.71)--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
''In the aspect of theoretical innovation, Lefevere, a representative figure of western manipulation school, first put forward the idea of “Translation is a rewriting” (Hermans, 1985) and then elaborated “Two Key Elements” influencing translations: Ideology (External Mechanism) and Poetics (Internal Mechanism). He further held that as the sponsor controlled ideology, professionals manipulated poetics (Lefevere, 1992a:14-15).'' (Wang Dongfeng,Ideology and the Study of Translation,p.72)&lt;br /&gt;
&lt;br /&gt;
&amp;quot;In the aspect of theoretical innovation, Lefevere, a representative figure of western manipulation school, first put forward the idea of 'Translation is a rewriting' (Hermans, 1985) and then elaborated 'Two Key Elements' influencing translations: Ideology (External Mechanism) and Poetics (Internal Mechanism). He further held that as the sponsor controlled ideology, professionals manipulated poetics (Lefevere, 1992a:14-15).&amp;quot; (Wang Dongfeng,Ideology and the Study of Translation,p.72)--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
''Venuti, a structuralist, defined translation as the initiative restructuring of foreign text so as to reflect the difference between the target language and the original language in ideology, culture, language and politics. In the meantime, he appealed that translators should adopt the resistant translation strategy and translate by means of foreignization. (Venuti, 1992: 10-14)''(Wang Dongfeng,Ideology and the Study of Translation,p.72)&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Venuti, a structuralist, defined translation as the initiative restructuring of foreign text so as to reflect the difference between the target language and the original language in ideology, culture, language and politics. In the meantime, he appealed that translators should adopt the resistant translation strategy and translate by means of foreignization.&amp;quot; (Venuti, 1992: 10-14)''(Wang Dongfeng,Ideology and the Study of Translation,p.72)--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
''Bassnett, another supporter of Manipulation School, indicated that restrained by ideology and certain cultural factors, original text sometimes was presented to readers in the form of translated version. Such translation could be pseudo-translation, and “collusion” existed between the author/translator and readers (Lefevere&amp;amp;Bassnett, 1998: 25-40).''(Wang Dongfeng,Ideology and the Study of Translation,p.72)&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Bassnett, another supporter of Manipulation School, indicated that restrained by ideology and certain cultural factors, original text sometimes was presented to readers in the form of translated version. Such translation could be pseudo-translation, and “collusion” existed between the author/translator and readers (Lefevere&amp;amp;Bassnett, 1998: 25-40).&amp;quot;(Wang Dongfeng,Ideology and the Study of Translation,p.72)--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
===1.2.2 Government Work Report Translation’s Requirements and Limitations on Ideological Expression===&lt;br /&gt;
&lt;br /&gt;
Government Work Report is the most representative literary form in the international publicity translation. In essence, it possesses distinctive political characteristics and sets extremely high requirements on translation language proficiency. Government Work Report (hereinafter refer to as GWR), as a typical political text, is mainly applied to summarize works completed last year and emphasize the next year’s tasks, which can intensively reflect the government’s priority of work during a certain period. As the institutional discourse, GWR largely reflects the then ideology and social development track. Since English Version of GWR serves as an important approach for the world to know China’s situation, the translation of GWR plays a vital role. In this paper, critical discourse analysis is combined with translation studies to emphatically discuss the role of ideology in manipulating the GWR translation.&lt;br /&gt;
&lt;br /&gt;
Government Work Report is the most representative literary form in the international publicity translation. In essence, it possesses distinctive political characteristics and sets extremely high requirements on translation language proficiency. Government Work Report (hereinafter refer to as GWR), as a typical political text, is mainly applied to summarize works completed last year and emphasize the next year's tasks, which can intensively reflect the government's priority of work during a certain period. As the institutional discourse, GWR largely reflects the then ideology and social development track. Since English Version of GWR serves as an important approach for the world to know China's situation, the translation of GWR plays a vital role. In this paper, critical discourse analysis is combined with translation studies to emphatically discuss the role of ideology in manipulating the GWR translation.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
=== 1.3 The Definition of Critical Discourse Analysis and Its Current Research and Application===&lt;br /&gt;
&lt;br /&gt;
''Originating from critical linguistics, Critical Discourse Analysis (hereinafter referred to as CDA) has absorbed many disciplines’ research results including linguistics, sociology and psychology and achieved a development at the end of 1970s, aiming at revealing the hidden ideology by analyzing the linguistic form and exploring the relationship between language/ideology and rights.'' (Fowler R., E. Hodge., E． Kress., Trew T. Language and control［M]., London: Routledge and Kegan Paul, 1979.)&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Originating from critical linguistics, Critical Discourse Analysis (hereinafter referred to as CDA) has absorbed many disciplines'research results including linguistics, sociology and psychology and achieved a development at the end of 1970s, aiming at revealing the hidden ideology by analyzing the linguistic form and exploring the relationship between language/ideology and rights.&amp;quot; (Fowler R., E. Hodge., E． Kress., Trew T. Language and control［M]., London: Routledge and Kegan Paul, 1979.)--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
 CDA has been widely applied to study the meaning of ideology in mass media discourse such as advertising, news report, political oration, official documents and laws and regulations, which has laid a foundation for this research. Besides, the impact of ideology is a main issue in GWRs translation and involves two different languages and ideologies, proving the availability of CDA in GWR translation. In this paper, the author has compared and analyzed the English Version and Chinese Version of GWR from the perspective of CDA, and further discussed the relationship between ideology and translation.&lt;br /&gt;
&lt;br /&gt;
CDA has been widely applied to study the meaning of ideology in mass media discourse such as advertising, news report, political oration, official documents and laws and regulations, which has laid a foundation for this research. Besides, the impact of ideology is a main issue in GWRs translation and involves two different languages and ideologies, which proves the availability of CDA in GWR translation. In this paper, the author has compared and at the same time analyzed the English Version and Chinese Version of GWR from the perspective of CDA, and further discussed the relationship between ideology and translation.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
''In recent two decades, more and more foreign scholars have applied the corpora technology to CDA and corresponding research content mainly involves the following four aspects:&lt;br /&gt;
 the First is News Media Discourse Studies: For example, Baker and McEnery adopted the corpora method to analyze the British media’s role in the refugee discourse construction and further investigated characteristics of British newspapers in reporting Muslim and Islam. Through making a comparison between English newspapers and French newspapers in Canada, Vessey analyzed and elaborated the ideology and national identity in different languages.&lt;br /&gt;
&lt;br /&gt;
In recent two decades, more and more foreign scholars have applied the corpora technology to CDA and corresponding research content mainly involves the following four aspects: First is News Media Discourse Studies: For example, Baker and McEnery adopted the corpora method to analyze the British media's role in the refugee discourse construction and further investigated characteristics of British newspapers in reporting Muslim and Islam. Through making a comparison between English newspapers and French newspapers in Canada, Vessey analyzed and elaborated the ideology and national identity in different languages.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
 The Second is Political Discourse and War Discourse Studies. For example, Partington surveyed President Clinton’s assistants and wolf pack press corps in the white house during his early ruling. Jeffries &amp;amp; Walker revealed the ideological characteristics during the new labour period through analyzing key words of newspapers during Blair’s period. Similarly, through analyzing CNN, News Week and New York Times, Kim researched American Media’s discourse practice on the North Korea’s image. Bevitori conducted a diachronic study on presidential speeches and analyzed the discourse construction of presidential speeches. Salama researched the phenomena of American media’s context restructuring of Wahabee Religion before and after “9·11”, reflecting the changes in attitude.&lt;br /&gt;
&lt;br /&gt;
Second is Political Discourse and War Discourse Studies. For example, Partington surveyed President Clinton's assistants and wolf pack press corps in the white house during his early ruling. Jeffries &amp;amp; Walker revealed the ideological characteristics during the new labour period through analyzing key words of newspapers during Blair's period. Similarly, through analyzing CNN, News Week and New York Times, Kim researched American Media's discourse practice on the North Korea's image. Bevitori conducted a diachronic study on presidential speeches and analyzed the discourse construction of presidential speeches. Salama researched the phenomena of American media's context restructuring of Wahabee Religion before and after &amp;quot;9·11&amp;quot;, reflecting the changes in attitude.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
 The Third is Legal Discourse Studies. Potts and Kjur (2016) established their own corpora and analyzed the legal discourse construction made by the International Criminal Court of Socialist Federal Republic of Yugoslavia.&lt;br /&gt;
&lt;br /&gt;
Third is Legal Discourse Studies. Potts and Kjur (2016) established their own corpora and analyzed the legal discourse construction made by the International Criminal Court of Socialist Federal Republic of Yugoslavia.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
 The Fourth is Climatic Discourse Studies. Nerlichet al. (2012) conducted a contrastive analysis of climatic discourse in The Times and Time and further probed into similarities and differences between British climate reports and American climate reports.'' (Kang Jiaping, Jiang Zhanhao, Study on the Ideology of Government Work Report from the Perspective of Corpora and Critical Discourse Analysis, Journal of Heilongjiang College of Education, March 2020, P123)&lt;br /&gt;
&lt;br /&gt;
Fourth is Climatic Discourse Studies. Nerlichet al. (2012) conducted a contrastive analysis of climatic discourse in The Times and Time and further probed into similarities and differences between British climate reports and American climate reports. (Kang Jiaping, Jiang Zhanhao, Study on the Ideology of Government Work Report from the Perspective of Corpora and Critical Discourse Analysis, Journal of Heilongjiang College of Education, March 2020, P123)--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
This paper has chosen the English Version and Chinese Version of 2020 Government Work Report issued by Premier Li Keqiang as the research object and made a comparative analysis of GWRs and corresponding translated versions in the aspect of Classification, Mode and Conversion so as to conclude answers for the following questions: 1. Compared with the original text, which are changes in Classification, Mode and Conversion in the translated text? 2. From the perspective of CDA, what has triggered these changes? How can translators explain GWR from the perspective of CDA? As the relationship between ideology and translation is the research priority, answers to the following questions will be self-evident: 1) How does ideology control the translation process of GWRS? 2) Why are some parts of the original text altered and translated in another way? &lt;br /&gt;
&lt;br /&gt;
This paper has chosen the English Version and Chinese Version of 2020 Government Work Report issued by Premier Li Keqiang as the research object and made a comparative analysis of GWRs and corresponding translated versions in the aspect of Classification, Mode and Conversion so as to conclude answers for the following questions: &lt;br /&gt;
1. Compared with the original text, which are changes in Classification, Mode and Conversion in the translated text? &lt;br /&gt;
2. From the perspective of CDA, what has triggered these changes? How can translators explain GWR from the perspective of CDA? As the relationship between ideology and translation is the research priority, answers to the following questions will be self-evident: &lt;br /&gt;
 1) How does ideology control the translation process of GWRS? &lt;br /&gt;
 2) Why are some parts of the original text altered and translated in another way? --[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
===2.Critical Discourse Analysis===&lt;br /&gt;
&lt;br /&gt;
=== 2.1 Classification===&lt;br /&gt;
&lt;br /&gt;
 ''According to the CDA, for the variations of &amp;quot;categories&amp;quot; in GWRs translation, the addressers intentionally or unintentionally incorporate their ideology into discourse at all levels of linguistic form, including lexical choice. A comparative analysis of the &amp;quot;categories&amp;quot; in GWRs and their translations reveals the variations of &amp;quot;categories&amp;quot;, and the author will explain them from an ideological point of view.''(Gao Yuan,A Study on the C-E Translation of Government Work Report from the Perspective of Critical Discourse Analysis,p22)  &lt;br /&gt;
&lt;br /&gt;
&amp;quot;According to the CDA, for the variations of 'categories' in GWRs translation, the addressers intentionally or unintentionally incorporate their ideology into discourse at all levels of linguistic form, including lexical choice. A comparative analysis of the 'categories' in GWRs and their translations reveals the variations of 'categories', and the author will explain them from an ideological point of view.'(Gao Yuan,A Study on the C-E Translation of Government Work Report from the Perspective of Critical Discourse Analysis,p22) --[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui &lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Example (1): The same one Chinese character &amp;quot;发展&amp;quot; in the Chinese version of GWR is translated differently in English. Different words denote different ideological meanings. A basic reason for this is that &amp;quot;发展&amp;quot; can be used as both a noun and a verb in Chinese. Therefore, there are different words used in English for a Chinese character with different parts of speech.&lt;br /&gt;
&lt;br /&gt;
For example, when used as a noun: a). 优化民营经济发展环境——We  will foster an  enabling environment for the development of the private sector.&lt;br /&gt;
b).推动制造业升级和新兴产业发展。——We will encourage the upgrading of manufacturing and the growth of emerging industries.&lt;br /&gt;
&lt;br /&gt;
When used as a verb: a).发展工业互联网——We will promote the industrial internet&lt;br /&gt;
b).发展社会研发机构——develop private R&amp;amp;D institutions&lt;br /&gt;
c).发展创业投资——We will support the growth of venture capital investment&lt;br /&gt;
&lt;br /&gt;
For example, when used as a noun:&lt;br /&gt;
a). 优化民营经济发展环境——We  will foster an  enabling environment for the development of the private sector.&lt;br /&gt;
b).推动制造业升级和新兴产业发展。——We will encourage the upgrading of manufacturing and the growth of emerging industries.When used as a verb: 1)发展工业互联网——We will promote the industrial internet.2) 发展社会研发机构——develop private R&amp;amp;D institutions. 3) 发展创业投资——We will support the growth of venture capital investment--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
In the three examples of the verb, promote means &amp;quot;to advance&amp;quot;, while support means &amp;quot;to back up and give aid to&amp;quot;. In these two examples, both “promote” and “support the growth” signify assisting, weakening the role and status of the government in economic development, in a bid to express the idea that &amp;quot;support the free development of the market, and the government will also take the initiative to provide assistance&amp;quot;. In the second example, in &amp;quot;develop private R&amp;amp;D institutions&amp;quot;, the word “develop” is used to express a strong subjective initiative, which indicates that the state or the government will play a dominant role in the establishment and development of private R&amp;amp;D institutions, implying the national conditions and ideology of China.'&lt;br /&gt;
&lt;br /&gt;
In the three examples of the verb, &amp;quot;promote&amp;quot; means &amp;quot;to advance&amp;quot;, while &amp;quot;support&amp;quot; means &amp;quot;to back up and give aid to&amp;quot;. In these two examples, both &amp;quot;promote&amp;quot; and &amp;quot;support the growth&amp;quot; signify assisting, weakening the role and status of the government in economic development, in a bid to express the idea that &amp;quot;support the free development of the market, and the government will also take the initiative &amp;quot;to provide assistance&amp;quot;. In the second example, in &amp;quot;develop private R&amp;amp;D institutions&amp;quot;, the word &amp;quot;develop&amp;quot; is used to express a strong subjective initiative, which indicates that the state or the government will play a dominant role in the establishment and development of private R&amp;amp;D institutions, implying the national conditions and ideology of China.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
(2) ''In the GWR translation, different lexical choices reveal different ideological meanings of the source, which is achieved due to the translators' accurate understanding of the source ideology.'' (Gao Yuan,A Study on the C-E Translation of Government Work Report from the Perspective of Critical Discourse Analysis,p22)  Such translation makes it easier for foreign readers to understand the context and policies of China.&lt;br /&gt;
&lt;br /&gt;
Example (2) &amp;quot;In the GWR translation, different lexical choices reveal different ideological meanings of the source, which is achieved due to the translators' accurate understanding of the source ideology.&amp;quot;(Gao Yuan,A Study on the C-E Translation of Government Work Report from the Perspective of Critical Discourse Analysis,p22) Such translation makes it easier for foreign readers to understand the context and policies of China.&lt;br /&gt;
For example, &amp;quot;四风&amp;quot; in the source is translated as &amp;quot;formalities for formalities'sake, bureaucratism, hedonism, and extravagance&amp;quot;.&amp;quot;四风&amp;quot; is a policy related to rectifying the discipline of Party members and cadres, but foreign readers do not know if it is translated literally. Therefore, a specific description is required so as to take care of foreign readers in a better way. It is obvious that a general character in Chinese is translated into a specific illustration in English.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
However, the translation technique for &amp;quot;四风&amp;quot; is not an one-off. For other expressions, such as the translation for “放管服”改革——reforms to streamline administration and delegate power, improve regulation, and upgrade services.&lt;br /&gt;
 The translators changes the choice of words out of consideration for the ideology of the readers, in a bid to take into account the ideological differences between the source readers and the target readers of the paper.&lt;br /&gt;
&lt;br /&gt;
However, the translation technique for &amp;quot;四风&amp;quot; is not an one-off. For other expressions, such as the translation for “放管服”改革——reforms to streamline administration and delegate power, improve regulation, and upgrade services.The translators changes the choice of words out of consideration for the ideology of the readers, in a bid to take into account the ideological differences between the source readers and the target readers of the paper.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
(3) The English version of 促进祖国和平统一: The word &amp;quot;统一&amp;quot; in 促进统一（2020年） is translated as &amp;quot;reunification&amp;quot; in English. As we all know, the Chinese character &amp;quot;统一&amp;quot; means unification in English, but in this case, the prefix &amp;quot;re-&amp;quot; is added to it. According to Longman's Dictionary of Contemporary English, &amp;quot;re-&amp;quot; means &amp;quot;again&amp;quot; and the word “unification” with a prefix &amp;quot;re-&amp;quot; means &amp;quot;back to the previous country&amp;quot;. Thus, the Chinese character &amp;quot;统一&amp;quot; here refers to reunite to the previous country. The purposeful addition of &amp;quot;re-&amp;quot; implies a different ideological meaning. &lt;br /&gt;
&lt;br /&gt;
Example(3) The English version of &amp;quot;促进祖国和平统一&amp;quot;: The word &amp;quot;统一&amp;quot; in &amp;quot;促进统一&amp;quot;（2020年） is translated as &amp;quot;reunification&amp;quot; in English. As we all know, the Chinese character &amp;quot;统一&amp;quot; means unification in English, but in this case, the prefix &amp;quot;re-&amp;quot; is added to it. According to Longman's Dictionary of Contemporary English, &amp;quot;re-&amp;quot; means &amp;quot;again&amp;quot; and the word “unification” with a prefix &amp;quot;re-&amp;quot; means &amp;quot;back to the previous country&amp;quot;. Thus, the Chinese character &amp;quot;统一&amp;quot; here refers to reunite to the previous country. The purposeful addition of &amp;quot;re-&amp;quot; implies a different ideological meaning. --[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
 For the Chinese people, there is no doubt that Taiwan has always been a part of China, even though it has been separated from the motherland for historical reasons and has not yet returned. However, since foreign readers may not know the history of China, and some Western countries even consider Taiwan as an &amp;quot;independent country,&amp;quot; a word-for-word translation may lead to misunderstandings, so &amp;quot;reunification&amp;quot; is employed to emphasize the fact that Taiwan and the motherland belong to one China. In this case, the variation of lexical choice is explained in different socio-historical contexts of the source and the translated text.&lt;br /&gt;
&lt;br /&gt;
For the Chinese people, there is no doubt that Taiwan has always been a part of China, even though it has been separated from the motherland for historical reasons and has not yet returned. However, since foreign readers may not know the history of China, and some Western countries even consider Taiwan as an &amp;quot;independent country&amp;quot;, a word-for-word translation may lead to misunderstandings, so &amp;quot;reunification&amp;quot; is employed to emphasize the fact that Taiwan and the motherland belong to one China. In this case, the variation of lexical choice is explained in different socio-historical contexts of the source and the translated text.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
(4)“提高城乡居民基础养老金最低标准 ” is translated as We will increase the minimum basic old-age pension for rural and non-working urban residents.”&lt;br /&gt;
The Chinese phrase “城乡居民” in this context is translated as &amp;quot;rural and non-working urban residents &amp;quot;&lt;br /&gt;
And “将参保不足 1 年的农民工等失业人员都纳入常住地保障” is translated as “We will see that rural migrant workers and others out of work who are in the scheme less than a year are covered in the locality where they are living. ”&lt;br /&gt;
“农民工” is translated as “rural migrant workers”. &lt;br /&gt;
 Through the change in lexical choice, the target reader can acquire the information more easily than through word-by-word translation. This case demonstrates that the variation of lexical choice in translated texts is vital for illustrating their meaning.&lt;br /&gt;
&lt;br /&gt;
Example(4)&amp;quot;提高城乡居民基础养老金最低标准&amp;quot; is translated as &amp;quot;We will increase the minimum basic old-age pension for rural and non-working urban residents.&amp;quot;The Chinese phrase “城乡居民” in this context is translated as &amp;quot;rural and non-working urban residents &amp;quot;And &amp;quot;将参保不足 1 年的农民工等失业人员都纳入常住地保障&amp;quot; is translated as &amp;quot;We will see that rural migrant workers and others out of work who are in the scheme less than a year are covered in the locality where they are living.&amp;quot;&amp;quot;农民工&amp;quot; is translated as “rural migrant workers&amp;quot;. Through the change in lexical choice, the target reader can acquire the information more easily than through word-by-word translation. This case demonstrates that the variation of lexical choice in translated texts is vital for illustrating their meaning.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
A critical analysis of the variations in lexical choice reveals the ideological impact on lexical choice in GWRS translation, despite the fact that some variations may occur due to Chinese-English language diversity. For example, some different lexical choices disclose different ideological meanings of the source text, some variations indicate ideological considerations for the target readers, while other variations may expose the influence of different historical contexts between China and Western countries.&lt;br /&gt;
&lt;br /&gt;
Above all are critical analysis of the variations in lexical choice which reveals the ideological impact on lexical choice in GWRS translation, despite the fact that some variations may occur due to Chinese-English language diversity. For example, some different lexical choices disclose different ideological meanings of the source text, some variations indicate ideological considerations for the target readers, while other variations may expose the influence of different historical contexts between China and Western countries.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
=== 2.2 Mode===&lt;br /&gt;
&lt;br /&gt;
===2.2.1 Modal verbs===&lt;br /&gt;
&lt;br /&gt;
''Modal verbs and personal pronouns are bound up with an addressor's or writer's attitude and ideological implication in the discourse and will be used to analyze the potential ideological implications in the GWRS and their translation. As a direct grammatical means of representing &amp;quot;mood&amp;quot;, modal verbs often denote a specific and important interpersonal meaning in discourse.&lt;br /&gt;
In English modal verbs, such as &amp;quot;can, could, may, might, must, will, shall, should, need to, ought to&amp;quot;, imply different meanings and degrees of ability, probability, willingness and obligation. Modal verbs also exist in Chinese to convey the attitude of the addressor or writer. &lt;br /&gt;
&lt;br /&gt;
&amp;quot;Modal verbs and personal pronouns are bound up with an addressor's or writer's attitude and ideological implication in the discourse and will be used to analyze the potential ideological implications in the GWRS and their translation. As a direct grammatical means of representing &amp;quot;mood&amp;quot;, modal verbs often denote a specific and important interpersonal meaning in discourse.In English modal verbs, such as &amp;quot;can, could, may, might, must, will, shall, should, need to, ought to&amp;quot;, imply different meanings and degrees of ability, probability, willingness and obligation. Modal verbs also exist in Chinese to convey the attitude of the addressor or writer. --[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
Zhang Guanming counted 25 modal auxiliary verbs in Chinese, including “能，可以，会，可能，得，敢，肯，愿意，情愿，乐意，想，要，应，应该，应当，该，值得，配，别，甭，好，一定，得，必须&amp;quot;.&lt;br /&gt;
Different modal verbs express different degrees of attitude and implication to the addressor or writer. Therefore, an analysis of the use of modal verbs helps us perceive the meaning of the addressor or writer.''(Gao Yuan,A Study on the C-E Translation of Government Work Report from the Perspective of Critical Discourse Analysis,p22)&lt;br /&gt;
&lt;br /&gt;
Zhang Guanming counted 25 modal auxiliary verbs in Chinese, including &amp;quot;能、可以、会、可能、得、敢、肯、愿意、情愿、乐意、想、要、应、应该、应当、该、值得、配、别、甭、好、一定、得、必须&amp;quot;.Different modal verbs express different degrees of attitude and implication to the addressor or writer. Therefore, an analysis of the use of modal verbs helps us perceive the meaning of the addressor or writer.''(Gao Yuan,A Study on the C-E Translation of Government Work Report from the Perspective of Critical Discourse Analysis,p22)--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
A).我们要更加紧密地团结在以习近平同志为核心的党中央周围，——We must rally more closely around the Party Central Committee with Comrade Xi Jinping at its core.&lt;br /&gt;
B)各国应携手共进。——all countries should work together&lt;br /&gt;
C)中国坚定不移走和平发展道路——China will continue to pursue peaceful development,&lt;br /&gt;
D)各级政府必须真正过紧日子——Governments at all levels must truly tighten their belt.&lt;br /&gt;
E)出台的政策既保持力度又考虑可持续性，根据形势变化还可完善——the policies we adopt should be both forceful and sustainable, and they may be adjusted as called for.&lt;br /&gt;
F)我们一定能开创民族复兴的美好未来。——With these efforts, we can surely create a beautiful future for the rejuvenation of the Chinese nation.&lt;br /&gt;
G)创新直达实体经济的货币政策工具——As we work to develop new monetary policy instruments that can directly stimulate the real economy.&lt;br /&gt;
H)要用改革开放办法，稳就业、保民生、促消费，拉动市场、稳定增长,——We  need to pursue reform and opening up  as a means to  stabilize employment, ensure people's well-being, stimulate consumption, energize the market, and achieve stable growth. &lt;br /&gt;
I）走出一条有效应对冲击、实现良性循环的新路子。——We need to blaze a new path that enables us to respond effectively to shocks and sustain a positive growth cycle.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
As can be seen in Example A, the translation uses the modal verb “must” to show the central government's resolute attitude toward adhering to Xi Jinping's leadership, as well as a strong call and implication to the people. It reflects the ideology and collectivist spirit of showing loyalty to the paramount leader of the CPC Central Committee that is unique to China.&lt;br /&gt;
The use of “must” in Example D also demonstrates the Chinese government is demanding in implementing initiatives for combating corruption and building a clean government.&lt;br /&gt;
&lt;br /&gt;
As can be seen in Example A, the translation uses the modal verb &amp;quot;must&amp;quot; to show the central government's resolute attitude toward adhering to Xi Jinping's leadership, as well as a strong call and implication to the people. It reflects the ideology and collectivist spirit of showing loyalty to the paramount leader of the CPC Central Committee that is unique to China.The use of &amp;quot;must&amp;quot; in Example D also demonstrates the Chinese government is demanding in implementing initiatives for combating corruption and building a clean government.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
As can be seen in Example B, the translation uses the modal verb “should”. It shows a tone of hope and appeal, which is a weaker tone of suggestion rather than a demanding tone of command as that in Example A. It expresses the wish of the Chinese government represented by the addressor.&lt;br /&gt;
The translation of Example C uses the modal verb “will”, which expresses a firm determination and the action to be taken, indicating the Chinese government's impregnable belief in the peaceful rise of China.&lt;br /&gt;
&lt;br /&gt;
As can be seen in Example B, the translation uses the modal verb &amp;quot;should&amp;quot;. It shows a tone of hope and appeal, which is a weaker tone of suggestion rather than a demanding tone of command as that in Example A. It expresses the wish of the Chinese government represented by the addressor.The translation of Example C uses the modal verb &amp;quot;will&amp;quot;, which expresses a firm determination and the action to be taken, indicating the Chinese government's impregnable belief in the peaceful rise of China.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
Example E employs the modal verbs “should” and “may” in a slightly weaker tone, because the context of economic and social development under the epidemic prevention and control is mentioned in the preceding sentence. Alongside that, since specific local policies for epidemic prevention and control and economic recovery are set by local governments individually, the central government uses a suggestive tone here.&lt;br /&gt;
&lt;br /&gt;
Example E employs the modal verbs &amp;quot;should&amp;quot; and &amp;quot;may&amp;quot; in a slightly weaker tone, because the context of economic and social development under the epidemic prevention and control is mentioned in the preceding sentence. Alongside that, since specific local policies for epidemic prevention and control and economic recovery are set by local governments individually, the central government uses a suggestive tone here.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
Examples F and G both use “can”, indicating a possible situation and a capability of achieving the goal.&lt;br /&gt;
Example H uses the modal verb “need to”, conveying an urgent need, a call for urgency.&lt;br /&gt;
&lt;br /&gt;
Examples F and G both use “can”, indicating a possible situation and a capability of achieving the goal.Example H uses the modal verb “need to”, conveying an urgent need, a call for urgency.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Modal verb variations can also be manifested in being added to the source text. For example, in I, the source text does not use the modal verb, but the subject “we” and the modal verb “need to” are added to the question, and the modal verb here also expresses the urgent desire to achieve the goal mentioned in the source sentence.&lt;br /&gt;
&lt;br /&gt;
Modal verb variations can also be manifested in being added to the source text. For example, in &amp;quot;I&amp;quot;, the source text does not use the modal verb, but the subject &amp;quot;we&amp;quot; and the modal verb &amp;quot;need to&amp;quot; are added to the question, and the modal verb here also&lt;br /&gt;
expresses the urgent desire to achieve the goal mentioned in the source sentence.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
 The different use of modal verbs may also imply different attitudes toward these policies. The social contexts in which they are produced and interpreted may provide some clues to the variation and change of modal verbs. Both the author and the translators are close to the Chinese, so that the modal meaning expressed in the Chinese version can be agreed with the readers.&lt;br /&gt;
&lt;br /&gt;
The different use of modal verbs may also imply different attitudes toward these policies. The social contexts in which they are produced and interpreted may provide some clues to the variation and change of modal verbs. Both the author and the translators are pretty close to the Chinese, so that the modal meaning expressed in the Chinese version can be agreed with the readers.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
 However, due to the distance from the foreign readers and their receptivity, the translators chose different expressions with less initiative and more objectivity. But in general, in the choice of modal verbs, the translators mainly chose auxiliary verbs that can convey the attitude of the source text, from which the ideology of their own side can be better interpreted, and taking care of the ideology of foreign readers is a secondary consideration.&lt;br /&gt;
&lt;br /&gt;
However, due to the distance from the foreign readers and their receptivity, the translators have to chose different expressions with less initiative and more objectivity. But in general, in the choice of modal verbs, the translators mainly chose auxiliary verbs that can convey the attitude of the source text, from which the ideology of their own side can be better interpreted, and taking care of the ideology of foreign readers is a secondary consideration.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
===2.2.2 Personal pronouns===&lt;br /&gt;
&lt;br /&gt;
''The use of personal pronouns is another way to show modal meaning. According to systematic functional grammar, personal pronouns have interpersonal and attitudinal functions in addition to their cohesion functions. Generally speaking, the choice of personal pronouns is influenced by concerns including power relations, social status, and the degree of intimacy between the participants involved in the communication. Different choices of personal pronouns reveal different attitudes of the speaker or writer toward the target audience or reader. &lt;br /&gt;
&lt;br /&gt;
&amp;quot;The use of personal pronouns is another way to show modal meaning. According to systematic functional grammar, personal pronouns have interpersonal and attitudinal functions in addition to their cohesion functions. Generally speaking, the choice of personal pronouns is influenced by concerns including power relations, social status, and the degree of intimacy between the participants involved in the communication. Different choices of personal pronouns reveal different attitudes of the speaker or writer toward the target audience or reader.&amp;quot;--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
From the perspective of critical discourse analysis, personal pronouns are not used in a random way, but are linked to certain ideological meanings. For example, the use of certain personal pronouns may have a certain political effect and produce a specific relationship between the addressor and the listener. This paper focuses on the analysis of the personal pronouns GWR and their translation from the viewpoint of critical discourse analysis, as a way to perceive the attitude and interpersonal meanings that the addressors or writers are trying to convey.'' (Gao Yuan,A Study on the C-E Translation of Government Work Report from the Perspective of Critical Discourse Analysis,p22)&lt;br /&gt;
&lt;br /&gt;
&amp;quot;From the perspective of critical discourse analysis, personal pronouns are not used in a random way, but are linked to certain ideological meanings. For example, the use of certain personal pronouns may have a certain political effect and produce a specific relationship between the addressor and the listener. This paper focuses on the analysis of the personal pronouns GWR and their translation from the viewpoint of critical discourse analysis, as a way to perceive the attitude and interpersonal meanings that the addressors or writers are trying to convey.&amp;quot; (Gao Yuan,A Study on the C-E Translation of Government Work Report from the Perspective of Critical Discourse Analysis,p22)--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
（1）Translated Personal Pronouns ：&lt;br /&gt;
A).我们要坚持对台工作大政方针——We will adhere to the major principles and policies on work related to Taiwan&lt;br /&gt;
B).我们要全面准确贯彻“一国两制”、“港人治港”、“澳人治澳”、高度自治的方针——We will fully and faithfully implement the policy of One Country, Two Systems, under which the people of Hong Kong govern Hong Kong and the people of Macao govern Macao, with a high degree of autonomy for both regions. &lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
（2）Added Personal Pronouns：&lt;br /&gt;
A).支持港澳发展经济——We will support Hong Kong and Macao in growing their economies,&lt;br /&gt;
B).完善促进两岸交流合作、深化两岸融合发展、保障台湾同胞福祉的制度安排和政策措施——We will improve institutional arrangements, policies, and measures to encourage exchanges and cooperation between the two sides of the Taiwan Strait, further cross-Strait integrated development, and protect the wellbeing of our fellow compatriots in Taiwan. &lt;br /&gt;
C).需要说明的是，我们没有提出全年经济增速具体目标——I would like to point out that we have  not set  a specific target for economic growth  this year.&lt;br /&gt;
D).加强监管，防止资金“空转”套利。——We should tighten regulation and prevent funds from simply circulating in the  financial sector for the sake of arbitrage. &lt;br /&gt;
E）为把我国建设成为富强民主文明和谐美丽的社会主义现代化强国、实现中华民族伟大复兴的中国梦不懈奋斗！——Let all of us work together with perseverance to build China into a great modern socialist country that is prosperous, strong, democratic, culturally advanced, harmonious, and beautiful, and realize the Chinese Dream of national rejuvenation.&lt;br /&gt;
&lt;br /&gt;
According to statistics, there are 308 “we” in the English translation. From the above examples, we can see that most of the personal pronouns “we” are used by the technique of amplification, including other personal pronouns I, all of us, etc. This is because in the Chinese version which is the source, there are mostly impersonal subjects, noun subjects, or imperative sentences that denote calls or orders. However, in English, except for the imperative sentences where the personal pronoun subject can be missing, generally it can not be omitted in other cases. &lt;br /&gt;
&lt;br /&gt;
According to statistics, there are 308 &amp;quot;we&amp;quot; in the English translation. From the above examples, we can see that most of the personal pronouns &amp;quot;we&amp;quot; are used by the technique of amplification, including other personal pronouns &amp;quot;I&amp;quot;, all of &amp;quot;us&amp;quot;, etc. This is because in the Chinese version which is the source, there are mostly impersonal subjects, noun subjects, or imperative sentences that denote calls or orders. However, in English, except for the imperative sentences where the personal pronoun subject can be missing, generally it can not be omitted in any other cases. --[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
''Under most circumstances, “we” is the top priority in translation, because in political reports, the use of “we” is more authoritative than I. This usage is called &amp;quot;loyal we&amp;quot;.'' (A Study of the Ideology of the &amp;lt;Government Work Report&amp;gt; under the Visual Threshold of Corpus and Critical Discourse Analysis, Kang Jiaping and Jiang Zhanyao, Journal of Heilongjiang Teachers' Development Institute, March 2020, p. 126) The Reports represents the Central People's Government, which is itself &amp;quot;authoritative&amp;quot;. The &amp;quot;we&amp;quot; in the translation also naturally reflects &amp;quot;authority&amp;quot; correspondingly. &lt;br /&gt;
&lt;br /&gt;
&amp;quot;Under most circumstances, 'we' is the top priority in translation, because in political reports, the use of 'we' is more authoritative than 'I'. This usage is called 'loyal we'.&amp;quot;(A Study of the Ideology of the &amp;lt;Government Work Report&amp;gt; under the Visual Threshold of Corpus and Critical Discourse Analysis, Kang Jiaping and Jiang Zhanyao, Journal of Heilongjiang Teachers' Development Institute, March 2020, p. 126) The Reports represents the Central People's Government, which is itself &amp;quot;authoritative&amp;quot;. The &amp;quot;we&amp;quot; in the translation also naturally reflects &amp;quot;authority&amp;quot; correspondingly. --[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Secondly, most of the actions in the government work report are issued by the Chinese government, and the use of “we” also reflects the collectivist spirit of unified action of the government from top to bottom. Thirdly, although the Chinese government is the originator of most of the actions in the report, sometimes different departments are responsible for the implementation of specific measures; therefore, the use of “we” instead of &amp;quot;Chinese government&amp;quot; or &amp;quot;so-and-so department&amp;quot; is also slightly more colloquial and approachable, which makes it easier for domestic readers to immerse themselves in devoting into the construction of economic and social development. For foreign readers, “we” is also more easily accepted. Therefore, the translators also took into account the social and ideological significance of the language forms used when translating the Reports.&lt;br /&gt;
&lt;br /&gt;
Secondly, most of the actions in the government work report are issued by the Chinese government, and the use of &amp;quot;we&amp;quot; also reflects the collectivist spirit of unified action of the government from top to bottom. Thirdly, although the Chinese government is the originator of most of the actions in the report, sometimes different departments are responsible for the implementation of specific measures; therefore, the use of &amp;quot;we&amp;quot; instead of &amp;quot;Chinese government&amp;quot; or &amp;quot;so-and-so department&amp;quot; is also slightly more colloquial and approachable, which makes it easier for domestic readers to immerse themselves in devoting into the construction of economic and social development. For foreign readers, &amp;quot;we&amp;quot; is also more easily accepted. Therefore, the translators also took into account the social and ideological significance of the language forms used when translating the Reports.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
=== 2.3 Conversion===&lt;br /&gt;
&lt;br /&gt;
''Traditionally, &amp;quot;transformation&amp;quot; refers to the change of different grammatical structures, but in CDA, the meaning of &amp;quot;transformation&amp;quot; should be interpreted in terms of discourse, context and purpose&amp;quot;'' (Fowler, 1991: 90-91). This suggests that critical discourse analysis values the change of ideological meaning and the influence of context and purpose on &amp;quot;transformation&amp;quot;&amp;quot;. Therefore, &amp;quot;transformation&amp;quot; can be applied to translation studies to investigate the ideological impact of translation by analyzing the changes of &amp;quot;transformation&amp;quot; between the source language and the translated one.&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Traditionally, 'transformation' refers to the change of different grammatical structures, but in CDA, the meaning of 'transformation' should be interpreted in terms of discourse, context and purpose.&amp;quot; (Fowler, 1991: 90-91). This suggests that critical discourse analysis values the change of ideological meaning and the influence of context and purpose on &amp;quot;transformation&amp;quot;. Therefore, &amp;quot;transformation&amp;quot; can be applied to translation studies to investigate the ideological impact of translation by analyzing the changes of &amp;quot;transformation&amp;quot; between the source language and the translated one.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
In the analysis of &amp;quot;transformation&amp;quot; in GWR and its translation process, nominalization and inactivation are used to disclose the ideological changes in translation. Nominalization refers to the process of converting verb structures into nouns or noun phrases. According to Fairclough (1995), this lack of mood, time, and participants caused by nominalization is considered ideologically significant because it obscures the reader's causality and responsibility, so that the addressor's or writer's attitude and perception of certain events is not yet clear. &lt;br /&gt;
&lt;br /&gt;
In the analysis of &amp;quot;transformation&amp;quot; in GWR and its translation process, nominalization and inactivation are used to disclose the ideological changes in translation. Nominalization refers to the process of converting verb structures into nouns or noun phrases. According to Fairclough (1995). This lack of mood, time, and participants caused by nominalization is considered ideologically significant because it obscures the reader's causality and responsibility, so that the addressor's or writer's attitude and perception of certain events is not yet clear. --[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
Inactivation is the transformation of active voice into passive one in which the relevant participants are removed most of the time, making causality unclear. Thus, by using inactivation, discourse can become more objective and less subjective, leaving a different impression on the reader and thus expressing different ideological meanings. More importantly, inactivation also functions as thematization, in which the object is placed at the beginning of the sentence as a subject. In this way, by emphasizing the object and hiding the agent, the ideological purpose of shifting the reader's focus and hiding the cause-and-effect relationship is achieved.&lt;br /&gt;
&lt;br /&gt;
Inactivation is the transformation of active voice into passive one in which the relevant participants are removed for most of the time, making causality unclear. Thus, by using inactivation, discourse can become more objective and less subjective, leaving a different impression on the reader and thus expressing different ideological meanings. More importantly, inactivation  also has functions as thematization, in which the object is placed at the beginning of the sentence as a subject. In this way, by emphasizing the object and hiding the agent, the ideological purpose of shifting the reader's focus and hiding the cause-and-effect relationship is achieved.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
For example: &lt;br /&gt;
===2.3.1 Nominalization===&lt;br /&gt;
&lt;br /&gt;
A)传统产业加快升级。——upgrading in traditional industries accelerated.&lt;br /&gt;
B)受全球疫情冲击，世界经济严重衰退，——The shock of the covid-19 pandemic has sent the world economy into severe recession, &lt;br /&gt;
C)金融等领域风险有所积聚——There are increasing risks in the financial sector and other areas.&lt;br /&gt;
D)政府工作存在不足——There is still room for improvement in the work of government. &lt;br /&gt;
&lt;br /&gt;
It can be seen from the above examples that in the original Chinese text, the subject and predicate in the four examples are very prominent. However, in the translation, nominalization is done, which emphasizes the emphasis of the original text.&lt;br /&gt;
For example, in A), &amp;quot;upgrade&amp;quot; is a verb and serves as a predicate; but in the translation, upgrading is nominalized and used as the subject, and its status is more prominent than in the original.&lt;br /&gt;
&lt;br /&gt;
It can be shown from the above examples that in the original Chinese text, the subject and predicate in the four examples are very prominent. However, in the translation, nominalization is done, which emphasizes the emphasis of the original text.&lt;br /&gt;
For example, in A), &amp;quot;upgrade&amp;quot; is a verb and serves as a predicate; but in the translation, upgrading is nominalized and used as the subject, and its status is more prominent than in the original.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
In B), &amp;quot;Affected by the global epidemic&amp;quot; was originally used as an adverbial of cause, but it was nominalized as the subject in the question, highlighting the direct impact of the epidemic on the world economic recession, and its status is higher than that of the adverbial in the original text. &lt;br /&gt;
&lt;br /&gt;
In B), &amp;quot;Affected by the global epidemic&amp;quot; was originally used as an adverbial of cause, but it was nominalized as the subject in the question, highlighting the direct impact of the epidemic on the world economic recession, and its status is much higher than that of the adverbial in the original text.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui &lt;br /&gt;
&lt;br /&gt;
C) The key word in the original text can be &amp;quot;risk accumulation&amp;quot;, but because the adverbial term &amp;quot;finance and other fields&amp;quot; is in front, its position is weakened; and the sentence pattern &amp;quot;There be&amp;quot; is used in the translation, and the subject is nominalized as &amp;quot; The whole sentence of &amp;quot;increasing risks&amp;quot; is highlighted.&lt;br /&gt;
&lt;br /&gt;
C) The key word in the original text can be &amp;quot;risk accumulation&amp;quot;, but due to the adverbial term &amp;quot;finance and other fields&amp;quot; is in front, its position is weakened; and the sentence pattern &amp;quot;There be&amp;quot; is used in the translation, and the subject is nominalized as The whole sentence of &amp;quot;increasing risks&amp;quot; is highlighted.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
D) The full expression of the original text should be &amp;quot;In the government work, there are deficiencies.&amp;quot; The implied meaning is &amp;quot;I should improve and upgrade the government work.&amp;quot; The translation directly points out the implied meaning, straightforward and straightforward, and the subject is treated as &amp;quot; &amp;quot;room for improvement&amp;quot; is also used in the sentence pattern &amp;quot;There be&amp;quot;, and the points that the original text wants to emphasize are highlighted.&lt;br /&gt;
&lt;br /&gt;
D) The full expression of the original text can be &amp;quot;In the government work, there are deficiencies.&amp;quot; The implied meaning is &amp;quot;I should improve and upgrade the government work.&amp;quot; The translation directly points out the implied meaning, straightforward and straightforward, and the subject is treated as  &amp;quot;room for improvement&amp;quot; is also used in the sentence pattern &amp;quot;There be&amp;quot;, and the points that the original text wants to emphasize are highlighted.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
It can be seen that the processing of English translation is more flexible, and it also takes into account the ideology of foreign readers, that is, they prefer concise and direct expression, while the expression of domestic readers is more subtle and prefer verbs.&lt;br /&gt;
&lt;br /&gt;
It can be seen that the processing of English translation is more flexible, and it also takes into consideration the ideology of foreign readers, that is, they prefer concise and direct expression, while the expression of domestic readers is more subtle and prefer verbs.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
===2.3.2 Active to passive===&lt;br /&gt;
&lt;br /&gt;
A).城镇新增就业 1352 万人——Around 13.52 million new urban jobs were added.&lt;br /&gt;
B).国际收支基本平衡。——A basic equilibrium was maintained  in the balance of payments.&lt;br /&gt;
C)..重大区域战略深入实施。——progress was made in implementing major development strategies for regions.&lt;br /&gt;
D).改革开放迈出重要步伐。——Major headway was made in reform and opening up.&lt;br /&gt;
E).供给侧结构性改革继续深化，—— Supply-side structural reform  was further advanced.&lt;br /&gt;
F).重要领域改革取得新突破。——and breakthroughs in reform were made in key areas.&lt;br /&gt;
&lt;br /&gt;
In the first part of the report, in the review of the work and achievements in 2019, a large number of passive voice translation methods are used to highlight the achievements since 2019 and weaken the reporter and the government as these achievements The presence of the promoter of In fact, in the Chinese context, the above example is also a kind of &amp;quot;active expression passive&amp;quot; sentence structure, which is more concise and more focused.&lt;br /&gt;
&lt;br /&gt;
In the first part of the report, in the review of the work and achievements in 2019, a large number of passive voice translation methods are used to highlight the achievements since 2019 and weaken the reporter and the government as these achievements The presence of the promoter. In fact, in the Chinese context, the above example is also a kind of &amp;quot;active expression passive&amp;quot; sentence structure, which is more concise and more focused.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
===3.Conclusion===&lt;br /&gt;
&lt;br /&gt;
From the perspective of Critical Discourse Analysis, this article conducts a superficial and tentative analysis of the ideological influence reflected in the Chinese-English translation of the 2020 government work report.The analysis found that,&lt;br /&gt;
&lt;br /&gt;
From the veiw of Critical Discourse Analysis, this article conducts a superficial and tentative analysis of the ideological influence reflected in the Chinese-English translation of the 2020 government work report.The analysis found that,--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
(1) in terms of classification, &lt;br /&gt;
a) the translation will choose different corresponding words in English depending on the situation for the same word in the original text. And this is because in English I like to use different words to show the richness and diversity of the words of the article, while in Chinese I like to use the same word to rhyme and compare to show momentum.&lt;br /&gt;
b) In the process of translation, the translation will be selectively interpreted, that is, supplementary translation of some conventional abbreviations in the original text, so that foreign readers can better understand.&lt;br /&gt;
c) Some specific words will be translated asymmetrically in the translation to reflect their own ideology. For example, the &amp;quot;reunification of the motherland&amp;quot; on the Taiwan issue is translated as &amp;quot;reunification&amp;quot; because China wants to convey to the world the principle that &amp;quot;the Taiwan issue is China's internal affair.&amp;quot;&lt;br /&gt;
&lt;br /&gt;
(1) In terms of classification, &lt;br /&gt;
a) the translation will choose different corresponding words in English depending on the situation for the same word in the original text. And this is because in English I like to use different words to show the richness and diversity of the words of the article, while in Chinese I like to use the same word to rhyme and compare to show momentum.&lt;br /&gt;
b) In the process of translation, the translation will be selectively interpreted, that is, supplementary translation of some conventional abbreviations in the original text, so that foreign readers can better understand.&lt;br /&gt;
c) Some specific words will be translated asymmetrically in the translation to reflect their own ideology. For example, the &amp;quot;reunification of the motherland&amp;quot; on the Taiwan issue is translated as &amp;quot;reunification&amp;quot; because China wants to convey to the world the principle that &amp;quot;the Taiwan issue is China's internal affair.&amp;quot;--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
(2) In terms of modal&lt;br /&gt;
a) The translation will choose different modal verbs according to the content and attitude of the original text. The choice of these different modal verbs expresses the different requirements and soft and hard attitudes of the Chinese government in various fields such as domestic economic development, epidemic prevention and control, motherland reunification, social problem resolution, diplomacy, and international issues, thus reflecting the Chinese government's ideology.&lt;br /&gt;
b) There are a large number of additional translations of personal pronouns in the translation, and most of them have chosen the plural of the first personal pronoun &amp;quot;we&amp;quot;. It shows the collectivism that the Chinese government is accustomed to, and God is also caring for foreign ideologies.&lt;br /&gt;
&lt;br /&gt;
(2) In terms of modal&lt;br /&gt;
a) The translation will choose different modal verbs according to the content and attitude of the original text. The choice of these different modal verbs expresses the different requirements, soft and hard attitudes of the Chinese government in various fields such as domestic economic development, epidemic prevention and control, motherland reunification, social problem resolution, diplomacy, and international issues, thus reflecting the Chinese government's ideology.&lt;br /&gt;
b) There are a large number of additional translations of personal pronouns in the translation, and most of them have chosen the plural of the first personal pronoun &amp;quot;we&amp;quot;. It shows the collectivism that the Chinese government is accustomed to, While God is also caring for foreign ideologies.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
(3) In terms of conversion, there are many nominalizations and active-to-passive translations in the translation. These two kinds of translation processes make the key points to be emphasized in the original text more directly highlighted in the translation, and at the same time respect the expression habits of English, which are also caring for foreign ideologies.&lt;br /&gt;
&lt;br /&gt;
(3) In terms of conversion, there are many nominalizations and active-to-passive translations in the translation. These two kinds of translation processes make the key points be emphasized in the original text more directly highlighted in the translation, and at the same time respect the expression habits of English, which are also caring for foreign ideologies.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
In general, the translation of the 2020 government work report more reflects China's own ideology. The reason is also obvious. &lt;br /&gt;
First, this is China's government work report, which also determines that the translation must reflect China's ideology. &lt;br /&gt;
Second, the government work report is made at the two sessions each year. It is mainly a summary of the work of the past year and planning for the work of the next year. It is mainly for the domestic people, so it naturally has a strong Chinese ideology; &lt;br /&gt;
but The translation is of course aimed at foreign readers, so translation processing will also show reasonable concern about foreign ideology and expression habits. As a political report, he must have a more obvious political ideology than other styles, which is inevitable in every country. Finally, the richness and variability of vocabulary in the translation of the 2020 government work report is still not as good as the report of the native English-speaking countries, which can be improved.&lt;br /&gt;
&lt;br /&gt;
In general, the translation of the 2020 government work report reflects China's own ideology. The reasons are also obvious. &lt;br /&gt;
First, this is China's government work report, which also determines that the translation must reflect China's ideology. &lt;br /&gt;
Second, the government work report is made at the two sessions each year. It is mainly a summary of the work of the past year and planning for the work of the next year. It is mainly for the domestic people, so it naturally has a strong Chinese ideology; &lt;br /&gt;
but the translation is of course aimed at foreign readers, so translation processing will also show reasonable concern about foreign ideology and expression habits. As a political report, he must have a more obvious political ideology than other styles, which is inevitable in every country. Finally, the richness and variability of vocabulary in the translation of the 2020 government work report is still not as good as the report of the native English-speaking countries, which can be improved.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
===4.Limitations===&lt;br /&gt;
&lt;br /&gt;
===4.1 Insufficient data support===&lt;br /&gt;
&lt;br /&gt;
In this paper, a comparative analysis is conducted solely on the two versions of the government work report in English and Chinese in 2020. Firstly, the evidence is insufficient in the part of applied critical discourse analysis, which should be done to the best of its ability.&lt;br /&gt;
&lt;br /&gt;
In this paper, a comparative analysis is conducted on the two versions of the government work report in English and Chinese in 2020.&lt;br /&gt;
Firstly, the evidence is insufficient in the part of applied critical discourse analysis, which should be done to the best of its ability.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
I envisaged to use data analysis software such as SPSS and CiteSpace to conduct a translation comparative analysis for the Chinese and English versions of the government work report for a total of 8 years since President Xi Jinping took office in 2013, and an analysis of ideological diachrony. By analyzing the change of top 10 high-frequency keywords in the reports over the past 8 years, we can get a glimpse of the socio-economic development of China and the shift of the government's focus during this period. By analyzing the changes in the choice and frequency of personal pronouns and modal verbs used in the reports over the years, and analyzing the frequency of nominalization and inactivation in the translation of sentences, we can see the changes in the ideology of the translators and the Chinese government they represent when translating the reports.&lt;br /&gt;
&lt;br /&gt;
The author envisage to use data analysis software such as SPSS and CiteSpace to conduct a translation comparative analysis for the Chinese and English versions of the government work report for a total of 8 years since President Xi Jinping took office in 2013, and an analysis of ideological diachrony. By analyzing the change of top 10 high-frequency keywords in the reports over the past 8 years, we can take a glimpse of the socio-economic development of China and the shift of the government's focus during this period. By analyzing the changes in the choice and frequency of personal pronouns and modal verbs used in the reports over the years, and by analyzing the frequency of nominalization and inactivation in the translation of sentences, we can see the changes in the ideology of the translators and the Chinese government they represent when translating the reports.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
However, since it is a need to use corpus construction software, such as EmEditor, to collect the corpus and classify and denoise the data before doing data analysis, it is not a task that can be accomplished at a stroke; only then is the analysis done with analysis software such as SPSS and CiteSpace. However, the author has a strong interest in this research method, and will make further efforts.&lt;br /&gt;
&lt;br /&gt;
However, since it is necessery to use corpus construction software, such as EmEditor, and to collect the corpus and classify and denoise the data before doing data analysis, it is not a task that can be accomplished at a stroke; only then it is the analysis done with analysis software such as SPSS and CiteSpace. However, the author has a strong interest in this research method, and will make further efforts.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
===4.2 Insufficient theoretical support===&lt;br /&gt;
&lt;br /&gt;
The author does not have a deep understanding of critical discourse analysis, nor does he/she expound the Introduction clearly. Her understanding of the specific analysis methods is also shallow, so she cannot do a comprehensive and accurate analysis in the Analysis section of the paper.&lt;br /&gt;
Second, the author’s understanding of ideology is fuzzy. Therefore, in the latter part of the analysis, when it is necessary to return to the study of ideology at the end, she is unable to conduct the analysis in a precise way.&lt;br /&gt;
&lt;br /&gt;
The author does not have a profound understanding on critical discourse analysis, nor does she expound the Introduction clearly. Her knowledge of the specific analysis methods is also shallow, so she cannot do a comprehensive and accurate analysis in the Analysis section of the paper.&lt;br /&gt;
Second, the author's understanding of ideology is fuzzy. Therefore, in the latter part of the analysis, when it is necessary to return to the study of ideology at the end, she is unable to conduct the analysis in a precise way.--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 10:33, 20 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
===5.Bibliography===&lt;br /&gt;
&lt;br /&gt;
[1].《意识形态与翻译研究》，王东风，中山大学出版社，2006年12月&lt;br /&gt;
[2].《修辞学与意识形态》，屠有祥，人民出版社，2013年3月&lt;br /&gt;
[3].《外宣翻译导论》，张健，国防工业出版社，2013年12月&lt;br /&gt;
[4].《语料库和批评话语分析视阈下的&amp;lt;政府工作报告&amp;gt;意识形态研究》,康佳萍、姜占好，黑龙江教师发展学院学报，2020年3月&lt;br /&gt;
[5].《基于CiteSpace的外交翻译暨外交话语研究的可视化分析(2000—2018)》，牛文惠、刘磊，黑河学院学报，2020年第二期&lt;br /&gt;
[6].《国内翻译意识形态研究（1998-2018）——基于NoteExpress的可视化分析》，李志阳，2020年第二期&lt;br /&gt;
[7].《翻译对意识形态的创构———以宇文所安《文心雕龙》英译本为例》，胡作友、张丁慧，外语学刊，2020年第四期&lt;br /&gt;
[8].《批评性话语分析视角下的政府工作报告英译研究》，高媛，2016年&lt;br /&gt;
[9].《从翻译操纵理论看2015年政府工作报告英译》，王海云、李慧慧，现代交际，2016年第五期&lt;br /&gt;
[10].《论译者对政治文本的操控——以2009年政府工作报告为例》，徐静怡、陈思，2009年12月&lt;br /&gt;
--[[User:Li Yongshan|Li Yongshan]] ([[User talk:Li Yongshan|talk]]) 18:31, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==Translation Strategies from Contrastive English-Chinese Studies and Chinese-English Translation and Interpretation Based on the Principle of “Faithfulness, Comprehensibility and Elegance” 聂晓楼	Nie Xiaolou 202020080628==&lt;br /&gt;
	 &lt;br /&gt;
&amp;lt;center&amp;gt;聂晓楼 Nie Xiaolou 202020080628&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
English and Chinese belongs to two different language families. While the former belongs to Indo-European language family, the latter belongs to Sino-Tibetan language family. Therefore, they differ in many aspects--type, psychology, aesthetic, culture, rhetorical devices, syntactic pattern, lexical meaning, discourse organization, semantic structure, pragmatic structure, textual structure, textual cohesive devices and so on. Taking the English translations of Chinese essays by Zhang Peiji for example, this paper, based on the principle of “faithfulness, comprehensibility and elegance”, studies the differences between English and Chinese in terms of psychology, aesthetics, textual structure, textual cohesive devices etc, and further provides appropriate translation strategies for Chinese-English translation. Readers can improve their translating ability after the acquisition of the knowledge of the differences between the two languages and corresponding translation strategies.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
&lt;br /&gt;
English;Chinese; “faithfulness, comprehensibility and elegance”&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
英语属于印欧语系（Indo-European），汉语属于汉藏语系（Sino-Tibetan）。英汉两种语言在语言类型、语言心理、语言审美、文化、修辞、句法结构、词汇语义、话语组织、语义、语用、语篇结构以及语篇衔接手段等方面都存在差异。本文以张培基英译散文为例，以“信、达、雅”原则为指导，从英汉语言心理、英汉语言审美、英汉语篇结构、英汉语篇衔接手段等方面对比英语同汉语的不同之处，并提供相应的翻译策略。读者通过了解英汉两种语言在各方面的差异，并学习相应翻译策略，能够提高汉英翻译水平。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
英语;汉语;“信、达、雅”&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
&lt;br /&gt;
Essay is a flexible and casual literary form, free from the restrictions of rhythm of poetry, plot of novel, and act and scene of drama. This paper focuses on English and Chinese essays. Based on Yan Fu’s “faithfulness, comprehensibility and elegance”, the paper makes an analysis of the original and translated texts selected from Zhang Peij’s English translations of Chinese essays and the original texts, and studies the differences between English and Chinese in terms of psychology, aesthetics, textual structure, textual cohesive devices etc, and therefore sums up a variety of translation strategies and methods for Chinese-English translation. &lt;br /&gt;
&lt;br /&gt;
===2. “Faithfulness, Comprehensibility and Elegance”===&lt;br /&gt;
&lt;br /&gt;
“Faithfulness, comprehensibility and Elegance” is a translation principle put forward by YanFu in his work Evolution and Ethics and Other Essays. He stated that “Translation involves three requirements difficult to fulfill: faithfulness (xin), comprehensibility (da) and elegance (ya). Faithfulness is difficult enough to attain but a translation that is faithful but not comprehensible is no translation at all. Comprehensibility is therefore of prime importance” (Chan 2004: 69). “In addition to faithfulness and comprehensibility, we should strive for elegance in translation.” (Chan 2004: 70) &lt;br /&gt;
&lt;br /&gt;
This paper, based on the translation principle “faithfulness, comprehensibility and elegance”, compares English and Chinese through the analysis of some texts selected from Zhang Peij’s English translations of Chinese essays and the original texts. &lt;br /&gt;
&lt;br /&gt;
===3. Comparison of English and Chinese===&lt;br /&gt;
&lt;br /&gt;
A major difference between English and Chinese is that English is a hypotactic language while Chinese an paratactic language, which from the perspective of philosophy means that English people’s way of thinking is of rationality while Chinese people’s way of thinking is of wuxing (Pan 1997: 361). Rationality in English language means that English sentences emphasize overt morphology and the integrity of form, so we call English a morphological language. Instead, Chinese sentences do not have many hypotactic markers. Therefore, the meaning of Chinese sentences can only be understood through wuxing, in other words, intuition, thus we often call Chinese people’s way of thinking intuitive thinking (Liu 1992: 326). &lt;br /&gt;
&lt;br /&gt;
The inflected forms in modern English include mainly conjugation and declension, and affixation. However, there is no inflected forms in Chinese language and the grammatical meaning of Chinese sentences is expressed through the use of words, the arrangement of word order, the implied meaning etc.(连淑能, 1993: 4) Therefore, when translating Chinese into English, we are supposed to exhibit the implicit grammatical relation in the original texts through hypotactic markers. For example:&lt;br /&gt;
&lt;br /&gt;
Example 1:其中有些人是因为年事已高，力不从心。这不是艺术的死亡，而是艺术的离体，他自己无可自责，社会也会尊重他在艺术上曾经作出的贡献(Zhang 2007: 289)。&lt;br /&gt;
Some writers lay down their pens because they are too old to be equal to the task. We call it retirement from art rather than death of art. They have nothing to blame themselves for. And society at large will pay tribute to the contributions they have already made to art (Zhang 2007: 291).&lt;br /&gt;
&lt;br /&gt;
The expression “有些人” in the first sentence is plural, which includes both men and women. While the word “他” in the second sentence is single, only including men. Actually, “有些人” and “他” in the original text refer to the same concept but they differ in number and gender. When translating the sentences into English, we have to take the harmony of form into consideration. &lt;br /&gt;
&lt;br /&gt;
Due to the difference between English and Chinese, Mr. Zhang translated “他” into “They” to be in agreement with the subject “they” in the first sentence, which characterizes hypotaxis in English language. Though it seems that the translation is not faithful to the original text, the former actually expresses what the latter means. That is to say, the translation is comprehensible.&lt;br /&gt;
&lt;br /&gt;
There is no inflected forms in Chinese while English is rich in inflected form. Therefore, when translating Chinese into English, translators are supposed to keep the consistency of gender, number, case, tense, style, voice, mood, comparatives, and person, etc. within the context, and to use the inflected forms in English to express the conceptual and grammatical meaning in the original Chinese text.&lt;br /&gt;
&lt;br /&gt;
Chinese pays attention to subjective narration, while English gives consideration to both subjective and objective description and tends to object description. Taking root in the psychology of Chinese people, the long standing thematic thinking always subtly reflects Chinese people’s consciousness of “everything exists for me”. &lt;br /&gt;
&lt;br /&gt;
Take the Chinese sentence “作业不写了” as an example. It is a human being rather than “作业” who performs the action “写”. That is to say, the subject should be a human being, which reflects Chinese people’s subject consciousness--Chinese speakers always discuss a topic which they make comments on. Since the agent in sentences with a “topic-comment” structure is self-explanatory, it is always deleted in a Chinese sentence. This well characterizes Chinese sentences as loose.&lt;br /&gt;
&lt;br /&gt;
English language, with the subject given priority in a sentence, has a strict “subject-predicate” structure which is highly grammaticalized. However, the topic rather than the subject is given priority in a Chinese sentence. It may not be in agreement with the subject since it is more grammaticalized than the latter. Therefore, the “topic-comment” structures in Chinese sentences should be translated into “subject-predicate” structures in English when we do Chinese-English translation.&lt;br /&gt;
&lt;br /&gt;
Example 2:页数不多的往往立刻通读，篇幅大的，只把正文任择一二章节略加翻阅，就插在书架上。(Zhang 2007: 26)&lt;br /&gt;
If it happens to be a thin one, I often finish reading it at one sitting. Otherwise, I often browse through one or two chapters or sections before putting it onto my bookshelf. (Zhang 2007: 28)&lt;br /&gt;
&lt;br /&gt;
There are two “topic-comment” structures with the form of a clause in this example. In a “topic-comment” structure with the form of a clause, the meaning of the topic and that of the comment show a logical relation between two clauses. A “topic-comment” structure with the form of a clause has a close relationship with conditional clauses, and in this example conditional clauses serve as topics. The logical relation in this example is: If..., ... Otherwise..., ... The conditional relation should be translated in the corresponding English sentence with the addition of conjunctions between the original clauses in the process of Chinese-English translation.&lt;br /&gt;
&lt;br /&gt;
Example 3:线装书大概用笔加圈，洋装书竟用红铅笔划粗粗的线。(Zhang 2007: 27)&lt;br /&gt;
If it is a threadbound Chinese book, I use a writing brush to draw small circles as markings. Otherwise, I use a red pencil to draw heavy underlines. (Zhang 2007: 29)&lt;br /&gt;
&lt;br /&gt;
There are also two “topic-comment” structures with the form of a clause in this example. Therefore, Mr. Zhang added the two conjunctions “if” and “Otherwise” to show the logical relation in the original sentences.&lt;br /&gt;
&lt;br /&gt;
Impersonal subjects always appear in English sentences, while personal subjects are used more frequently in Chinese sentences. &lt;br /&gt;
&lt;br /&gt;
Example 4:买到了几册新书，一册一册地加盖藏书印记，我最感到快悦的是这时候。(Zhang 2007: 26)&lt;br /&gt;
Whenever I have some new acquisitions, it always gives me great pleasure and satisfaction to stamp my ex-libris on them one by one. (Zhang 2007: 28)&lt;br /&gt;
&lt;br /&gt;
It is obvious that the subject of the original sentence “我最感到快悦的是这时候” is “I” (我), which refers to the author. However, Mr. Zhang translates this sentence as “it always gives me great pleasure and satisfaction to...”, where the personal subject “I” is transformed into the impersonal subject “it”, according with English natural expressions.&lt;br /&gt;
&lt;br /&gt;
Example 5:这种死亡他自己感到很痛苦，别人看了心里也很难受。(Zhang 2007: 289)&lt;br /&gt;
This kind of death causes not only much pain to the writer himself, but much sadness to other people as well. (Zhang 2007: 291)&lt;br /&gt;
&lt;br /&gt;
In this example, “这种死亡” serves as the topic and “他自己感到很痛苦” as well as “别人看了心里也很难受” serve as comments. Since the two comments take sentence as its form, they have separately “他” and “别人” as the subject. However, in the English translation by Mr. Zhang, “This kind of death” (这种死亡) serves as the subject with “他” and “别人” transforming into objects, which shows the tendency to use impersonal subjects in English sentences. The translation is not only faithful to the source text but also comprehensible.&lt;br /&gt;
&lt;br /&gt;
Chinese people’s subject consciousness brings about the tendency to use personal subjects. Instead, English people’s object consciousness explains why impersonal subjects are used frequently in English sentences. Therefore, when doing Chinese-English translation, we can transform personal subject into impersonal subject. That is to say, the subject can be abstract nouns, inanimate things or the impersonal subject “it” (Lian 2010: 106, 113). &lt;br /&gt;
&lt;br /&gt;
Chinese sentences always have a “topic-comment” structure, while English sentences always have a “subject-predicate” structure. Therefore, in a Chinese-English translation, the semantic relation between the topic and the comment in the original sentence should be presented through the use of conjunctions to accord with the syntactic features of English sentences.&lt;br /&gt;
&lt;br /&gt;
English sentences have a basic “subject-predicate” structure. English words are under the restraint of morphological changes; words and clauses are connected through cohesive devices; pronouns accord with the words mentioned above (Lian 2010: 90-91) .&lt;br /&gt;
&lt;br /&gt;
As a result, English sentences are closely related with each other. However, since Chinese sentences are free from the restraint of morphological changes, it is not necessary that the object should accord with the subject in a Chinese sentence. Chinese sentences are loose because of the diversity, complexity and flexibility of the “subject-object” structure. &lt;br /&gt;
&lt;br /&gt;
Example 6:借来的书，在我好像过不来瘾似的，必要是自己买的才满足。(Zhang 2007: 26)&lt;br /&gt;
It seems that books bought can better satisfy my bibliomania than books borrowed. (Zhang 2007: 28)&lt;br /&gt;
&lt;br /&gt;
The original sentence is composed of three parts without conjunctions between them. But there exists the semantic relation in it--the comparative relation between “books borrowed” (借来的书)  and “books bought” (自己买的). Therefore, the comparative relation should be expressed in English translation. Mr. Zhang employed the expression “rather than” to combine the original three parts into one sentence, expressing the beauty of the translation’s syntactic structure.&lt;br /&gt;
&lt;br /&gt;
Example 7:据说，任何爱吃糖果的人，只要叫他到糖果铺中去做事，见了糖果就会生厌。(Zhang 2007: 27)&lt;br /&gt;
It is said that those who have a great liking for candies will sicken to see them when later they happen to work in a candy store. (Zhang 2007: 29)&lt;br /&gt;
&lt;br /&gt;
Mr. Zhang combined the four parts in the original texts into one sentence through the use of “who” and “when” to make the English sentences compact and coherent, expressing the beauty of the translation’s syntactic structure.&lt;br /&gt;
&lt;br /&gt;
Example 8:像针尖上一滴水滴在大海里，我的日子滴在时间的流里，没有声音，也没有影子。(Zhang 2007: 55)&lt;br /&gt;
Like a drop of water falling off a needle point into the ocean, my days are quietly dripping into the stream of time without leaving a trace. (Zhang 2007: 57)&lt;br /&gt;
&lt;br /&gt;
There are four loose sentences in the original text. However, the two short sentences “没有声音” and “也没有影子” have been transformed separately into the adverb “quietly” and the propositional phrase “without leaving a trace” as an complement of the action “日子滴在时间的流里”, making the English sentences compact. Simile is employed in the translation as well as in the sour text, which shows faithfulness in the translation.&lt;br /&gt;
&lt;br /&gt;
Example 9:作家不能当隐士，适当的社会活动和文学活动可以开阔眼界，活跃思想，对创作也是有帮助的。(Zhang 2007: 290)&lt;br /&gt;
Being no hermit, a writer stands to benefit in writing as long as he gets properly involved with social and literary activities to widen his field of vision and stimulate his thinking. (Zhang 2007: 292)&lt;br /&gt;
&lt;br /&gt;
The original text consists of four short sentences without overt conjunctions connecting them, and it includes two subjects “作家” and “适当的社会活动和文学活动”. Mr. Zhang combined the four parts into one sentence, “作家” (a writer) being the subject, “不能当隐士” being transformed into the absolute nominative construction “Being no hermit”. The addition of “as long as” in the translation indicates the semantic relationship between the second part and the fourth part. Besides, Mr. Zhang added “to” to transform “可以开阔眼界，活跃思想” into the adverbial of purpose. All the transformations made express what the author wanted to express.&lt;br /&gt;
&lt;br /&gt;
Sentences like loose sentences, compressed sentences, run-on sentences, short sentences, etc., are frequently used in Chinese. On the contrary, the grammatical relationship is expressed through the arrangement of word order and flexible use of various cohesive devices in English sentences, thus English sentences are compact with a clear logical relationship between the matrix clauses and the subordinate clauses.&lt;br /&gt;
&lt;br /&gt;
Therefore, in Chinese-English translation, the translator is supposed to add conjunctions appropriately to connect the short sentences in the original text, indicating the implicit grammatical and logical relationship. Consequently, readers are able to understand the sentence meaning without even relying on the context. &lt;br /&gt;
&lt;br /&gt;
Category words are used to express the category which behaviour, phenomenon, property and other factors belong to; they are often used to refer to other things in Chinese. For example, “情绪” in the Chinese sentence “那你的恹恹欲睡的情绪又将如何” and “情味” in “常不禁会感觉到难以名言的寂寞的情味” are category words. &lt;br /&gt;
&lt;br /&gt;
There are many category words in Chinese language for a better form of expression. Instead, category words are much less frequently used in English language. The sameness in number, property and other aspects are avoided in English language.&lt;br /&gt;
&lt;br /&gt;
Example 10:我一向没有对于任何问题作高深研究的野心，因之所买的书范围较广，宗教、艺术、文学、社会、哲学、历史、生物，各方面差不多都有一点。(Zhang 2007: 26)&lt;br /&gt;
Since I have never entertained ambition for making a profound study of any subject, the books I have acquired cover almost everything--religion, art, literature, sociology, philosophy, history, biology, etc. (Zhang 2007: 28)&lt;br /&gt;
&lt;br /&gt;
“范围” in the original text belongs to category words. Thus, it is unnecessary to translate it in English. Therefore, the English translation should avoid the use of the corresponding English expression “the range of”. Compare the following sentence with Mr. Zhang’s translation:&lt;br /&gt;
 ... the range of the books I have acquired covers almost everything...&lt;br /&gt;
It is obvious that Mr. Zhang’s translation is more natural. Moreover, Mr. Zhang omitted the translation of “各方面差不多都有一点” because what the expression means has already been contained in “the books I have acquired cover almost everything”.&lt;br /&gt;
&lt;br /&gt;
Category words in Chinese always express objects’ categories. Though they are indispensable to the correctness of grammar and the expression of mood, they are of little practical significance in that they just repeat the semantic meaning of a precedent expression. When doing Chinese-English translation, we are supposed to omit the translation of category words and rather translate the content nouns before them.&lt;br /&gt;
&lt;br /&gt;
English language has the tendency to the use of nouns and thus is stative. On the contrary, verbs rather than nouns are more frequently used in Chinese sentences, thus Chinese language is dynamic (Lian 2010: 133). In Chinese-English translation, the dynamic Chinese sentences should be translated into stative English sentences.&lt;br /&gt;
&lt;br /&gt;
In Example 7, “爱吃糖果” is translated as “have a great liking for candies” rather than “like candies”. The verb “爱” is transformed into the noun “liking” and posited t after the verb “have” as its object（连淑能，P148）, which characterizes English language as stative.&lt;br /&gt;
&lt;br /&gt;
Example 11:自我入书店以后，对于书的贪念也已消除了不少......(Zhang 2007: 27)&lt;br /&gt;
Likewise, ever since I began to work in a bookstore, my obsession with books has been very much on the decline. (Zhang 2007: 29)&lt;br /&gt;
&lt;br /&gt;
Prepositions are always posited before nouns or noun phrases. Therefore, English language uses  prepositions as frequently as nouns. The priority to the use of both nouns and prepositions makes it more clear that English is a stative language (Lian 2010:145). The verb “消除” has been translated as the prepositional phrase “on the decline”, thus the dynamic Chinese sentence has been transformed into stative English sentence.&lt;br /&gt;
&lt;br /&gt;
Example 12:我自己就是浪费了很多时间的一个人。(Zhang 2007: 216)&lt;br /&gt;
Personally, I am also a fritterer. (Zhang 2007: 218)&lt;br /&gt;
&lt;br /&gt;
Mr. Zhang translated the expression “浪费很多时间的一个人” as the noun phrase “a fritterer”, the noun derived from the verb “fritter”, rather than “a person who fritter a lot of time” in which the verb “fritter” is directly used, making the translation stative.&lt;br /&gt;
&lt;br /&gt;
Example 13:青翠的叶上已经凝集着细密的露珠，这显然是昨夜被人遗弃了的。(Zhang 2007: 119)&lt;br /&gt;
The numerous fine dewdrops on the fresh green leaves clearly showed that the roses had just been cast away the previous night. (Zhang 2007: 120)&lt;br /&gt;
&lt;br /&gt;
The expression “凝集着” in the original sentence can be either translated or omitted. Generally, it is unnecessary to translate verbs of this kind. Mr. Zhang translated the first half part as “The numerous fine dewdrops on the fresh green leaves”, directly omitting the translation of “凝集着” since the prepositional phrase “on the fresh green leaves” has already expressed its meaning.&lt;br /&gt;
&lt;br /&gt;
Chinese language is dynamic while English language is stative. In Chinese-English translation, firstly, abstract nouns can be used to express actions, behaviors, changes, states and so on in the original texts; secondly, verbs in the original texts can be replaced by common nouns which express behaviors or actions (Lian 2010: 138); thirdly, translators can use prepositions more frequently; fourthly, grammaticalized verbs or weak verbs can be used instead. (Lian 2010: 147)&lt;br /&gt;
&lt;br /&gt;
Generally, English language avoids repetition; it repeats words or phrases only for emphasis or for the use of rhetorical devices. English natives are not interested in the repetition in syllables, words or sentence patterns (Lian 2010: 221). Translators are supposed to replace the repeated expression with a new one or omit the repeated part or explain it in a different way as long as the meaning of the original text is explicitly expressed. In this way, the translation will be concise and powerful, and it will fit more into English people’s language habits (Lian 2010: 223). &lt;br /&gt;
&lt;br /&gt;
Example 14:我虽爱买书，而对于书却不甚爱惜。(Zhang 2007: 27)&lt;br /&gt;
Much as I love books, I take little care of them. (Zhang 2007: 29)&lt;br /&gt;
&lt;br /&gt;
The second part of the original sentence repeats the noun “书”. However, Mr. Zhang replaced “books” (书) with the pronoun “them”, avoiding the repetition of “books” and connecting the two sentences.&lt;br /&gt;
&lt;br /&gt;
Example 15:书籍到了我的手里，我的习惯是先看序文，次看目录。(Zhang 2007: 26)&lt;br /&gt;
As soon as a new book comes to hand, I always read the preface first and then the table of contents. (Zhang 2007: 28)&lt;br /&gt;
&lt;br /&gt;
The repeated verb “read” (看) has been omitted in the translation. &lt;br /&gt;
&lt;br /&gt;
In the fourth example, Mr. Zhang added the subject “I” (“我” in Chinese) before the sentence “买到了几册新书”, making the English sentence complete in terms of syntactic structure.&lt;br /&gt;
&lt;br /&gt;
English language often uses pronouns to avoid repetition, while Chinese language uses less pronouns and tends to repeat words and phrases. In terms of coordination, repeated words or phrases are usually deleted in English but repeated in Chinese. Moreover, English sentences avoids repetition of words through the use of synonyms or hyponyms. Instead, Chinese sentences repeat the words to express the beauty of the balance in form. Therefore, when doing Chinese-English translation, translators are supposed to avoid the repetition in meaning through replacing, deleting, or transforming the repeated parts. &lt;br /&gt;
&lt;br /&gt;
Nevertheless, it is necessary to add the subject when translating Chinese sentences into English because the subject is often omitted in Chinese while English is a language with a strict “subject-predicate” structure.&lt;br /&gt;
&lt;br /&gt;
Because English is a hypotactic language but Chinese an paratactic language, cohesion in English and Chinese differs a lot. In terms of textual cohesion, there are mainly two differences between English and Chinese: one is that the cohesion in English is implicit while that in Chinese is explicit; the other is that the two languages differ in sentence division. There is no clear division between a phrase and a clause (which was previously called a simple sentence), between a clause and a sentence (which was previously called a compound sentence), between a sentence and sentence groups. (Shao 2013: 390)Because of this difference, the addition of conjunctions is needed in Chinese-English translation. &lt;br /&gt;
&lt;br /&gt;
Example 16:经我看过的书，统体干净的很少。(Zhang 2007: 27)&lt;br /&gt;
Consequently, the books I have read are rarely clean. (Zhang 2007: 29)&lt;br /&gt;
&lt;br /&gt;
Mr. Zhang added the adverb “consequently” in the translation. According to the context, the reason for “经我看过的书，统体干净的很少” is explained in the preceding sentence “线装书大概用笔加圈，洋装书竟用红铅笔划粗粗的线”. Therefore, when translating these sentences, we should express the causality between the two sentences. The adverb “consequently” well expresses it. &lt;br /&gt;
&lt;br /&gt;
Example 17:我不禁头涔涔而泪潸潸了。(Zhang 2007: 55)&lt;br /&gt;
At the thought of this, sweat oozes from my forehead and tears trickle down my cheeks. (Zhang 2007: 57)&lt;br /&gt;
&lt;br /&gt;
Mr. Zhang added the expression “At the thought of this” in the translation, which links the preceding sentence and the following sentence and expresses the implicit meaning in the original text.&lt;br /&gt;
&lt;br /&gt;
Example 18:我觉察他去的匆匆了，伸出手遮挽时，他又从遮挽着的手边过去......(Zhang 2007: 55)&lt;br /&gt;
Aware of its fleeting presence, I reach out for it only to find it brushing past my outstretched hands. (Zhang 2007: 57)&lt;br /&gt;
&lt;br /&gt;
The translation adds the expression “only to find” to connect the second and third parts of the original text, making overt the implicit meaning that the author was regretful for his failing to grasp his time.&lt;br /&gt;
&lt;br /&gt;
Example 19:怕只怕三杯下肚，豪情大发，嘟嘟嘟，来个瓶底朝天......(Zhang 2007: 290)&lt;br /&gt;
The trouble is after three cups of alcohol he will get wild and unrestrained and end in gulping down a whole bottle. (Zhang 2007: 289)&lt;br /&gt;
&lt;br /&gt;
Mr. Zhang combined the four parts in the original text into one English sentence, showing the logical relationship between these parts. In the original text, “来个瓶底朝天” is the result of “三杯下肚，豪情大发”; the semantic relationship between the two parts has been shown through the addition of the verb phrase “end in” in the English translation. Actually, Mr. Zhang deleted the translation of “嘟嘟嘟”, which seems not to be faithful to the original text. However, it is unnecessary to translate this expression since it means nothing here.&lt;br /&gt;
&lt;br /&gt;
Words, phrases and clauses are often connected through various cohesive devices in English, which shows that English emphasizes overt cohesion. On the contrary, much less or even no cohesive devices are used in Chinese, which shows the tendency toward implicit cohesion in Chinese. In Chinese-English translation, it is necessary to add relational words, conjunctions, prepositions and so on, or change the form of words in the translation to express the grammatical and logical relationship in the original text.&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
&lt;br /&gt;
This paper first makes a brief introduction of essay, and then provides the definition of Yan Fu’s “faithfulness, comprehensibility and elegance”. Then, it compares the differences between English and Chinese in terms of psychology, aesthetics, textual structure, textual cohesive devices etc., and makes an analysis of the original and translated texts selected from Zhang Peij’s English translations of Chinese essays and the original texts to see whether the translation is faithful, comprehensive and elegant. Finally, the paper provides some strategies for Chinese-English Translation. However, the paper only compares English and Chinese from limited aspects and it only covers several texts. There remains some problems to be solved.  &lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
Leo Tak-hung Chan. (2004). Twentieth-Century Chinese Translation Theory. John Benjamin Publishing Company.  &lt;br /&gt;
Lian Shuneng连淑能. (2010). 英汉对比研究 [Contrastive Studies of English and Chinese]. Beijing: 高等教育出版社.&lt;br /&gt;
Liu Miqing刘宓庆. (1992). 汉英对比与翻译 Nanchang: Jiangxi Education Press江西教育出版社.&lt;br /&gt;
Pan Wenguo 潘文国. (1997/2002) 汉英语对比纲要 [An Outline of Chinese-English Contrastive Study]，Beijing: Beijing Language and Culture University Press北京语言文化大学出版社.&lt;br /&gt;
Shao Zhihong 邵志洪. (2013). 新编英汉研究对比 [Contrastive Studies Between English and Chinese]. Shanghai: East China University of Science and TechnologyPress 华东理工大学出版社.&lt;br /&gt;
Zhang Peiji 张培基. (2007) 英译中国现代散文选（一） [Selected Modern Chinese Essays 1]. Shanghai: Shanghai Foreign Language Education Press 上海外语教育出版社.--[[User:Nie Xiaolou|Nie Xiaolou]] ([[User talk:Nie Xiaolou|talk]]) 14:06, 19 December 2020 (UTC)Nie Xiaolou&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=115408</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=115408"/>
		<updated>2020-12-19T08:05:53Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* A Study on the Translation of Movie Titles	陈惠	Chen Hui */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
Translation is a purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.--[[User:Si Yu|Si Yu]] ([[User talk:Si Yu|talk]]) 15:30, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) &lt;br /&gt;
&lt;br /&gt;
Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) &lt;br /&gt;
&lt;br /&gt;
The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. &lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture uniqueness. &lt;br /&gt;
&lt;br /&gt;
Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.&lt;br /&gt;
&lt;br /&gt;
Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation neither only on the language level, nor only view domestication and foreignization as translation strategies.--[[User:Si Yu|Si Yu]] ([[User talk:Si Yu|talk]]) 15:30, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. &lt;br /&gt;
&lt;br /&gt;
As is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood.--[[User:Si Yu|Si Yu]] ([[User talk:Si Yu|talk]]) 15:30, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.&lt;br /&gt;
--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on the one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Si Yu|Si Yu]] ([[User talk:Si Yu|talk]]) 15:30, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . &lt;br /&gt;
&lt;br /&gt;
Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. &lt;br /&gt;
&lt;br /&gt;
The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will cause different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Si Yu|Si Yu]] ([[User talk:Si Yu|talk]]) 15:30, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form of translational, intentional and interpersonal interaction. --[[User:Si Yu|Si Yu]] ([[User talk:Si Yu|talk]]) 15:30, 18 December 2020 (UTC) &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.(Reiss, 1971:25)&lt;br /&gt;
&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. &lt;br /&gt;
&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detailed explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. --[[User:Si Yu|Si Yu]] ([[User talk:Si Yu|talk]]) 15:30, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.&lt;br /&gt;
&lt;br /&gt;
The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are common in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. &lt;br /&gt;
&lt;br /&gt;
Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. &lt;br /&gt;
&lt;br /&gt;
On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) &lt;br /&gt;
&lt;br /&gt;
The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
&lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion and so on.&lt;br /&gt;
&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly. --[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
&lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.&lt;br /&gt;
--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
&amp;lt;center&amp;gt; 欧蓉 Ou Rong, 202020080629.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. And the study abroad on his works in translation has never stopped. Howard Goldblatt is a famous American translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflect in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out merits and and demerits of this application and consider the matters that should be paid attention to when translating Chinese literary works into English. It can help strengthen the understanding and improve the fluency of the exchange between different cultures and promote Chinese literature goes ahead with the world.&lt;br /&gt;
&lt;br /&gt;
For a long time, due to its unique style, Chinese literature has attracted widespread attention of world literature. In the process of flowing overseas, translation has become a bridge and a medium for cross-cultural communication. Mo Yan is a well-known representative writer in China and won the 2012 Nobel Prize in Literature. His translation works have never stopped studying abroad. Howard Goldblatt is a well-known American translator who specializes in contemporary Chinese literature. All English versions of Mo Yan's works are from him. By analyzing the domestication and foreignization in the translation of Mo Yan's works translated by Howard Goldblatt, this article aims to point out the advantages and disadvantages of this application, and consider the matters that should be paid attention to when translating Chinese literary works into English. It can help deepen understanding, improve the fluency of communication between different cultures, and promote Chinese literature to the world.&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:24, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
domestication; foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
葛浩文英译莫言作品中的归化和异化之应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名作家，外国对其作品的翻译研究从未断过，2012年他获得诺贝尔文学奖。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其优点与缺点，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度，帮助中国文学走出国门，面向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
翻译；归化；异化；葛浩文；莫言的作品&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Introduction===&lt;br /&gt;
From ancient to present, despite of its unique style, Chinese literature only has its own several classic works as famous among the world, such as Four Great Classical Novels---Water Margin, Journey to the West, Romance of the Three Kingdoms and Dream of the Red Chamber. Also, few literature works created in modern history have theirs own statues in the international. With the establishment of People’s Republic of China and Reform and Opening, there are a handful of modern and contemporary works that are well-known abroad(Lv Minhong, 2011:6).&lt;br /&gt;
&lt;br /&gt;
Some Chinese literary works are published abroad and squeeze into bookshelves fill with English native books. The prominent Chinese writers in and out include Lu Xun, Mo Yan, Yu Hua, Lao She, Shen Congwen, Zhang Ailing and so on. Until 2012, the time that Mo Yan was awarded Nobel Prize, people’s interest in Chinese literature reached a climax(Sun Huijun,2014:86). In the process of flowing overseas, translator plays a crucial role in cultural transmission. The American sinologist Howard Goldblatt is the typical example, who made great contributions for the output of Chinese Culture(Ge Haowen,2014).&lt;br /&gt;
&lt;br /&gt;
Some Chinese literary works were published abroad and crowded on shelves filled with English local books. Famous writers at home and abroad include Lu Xun, Mo Yan, Yu Hua, Lao She, Shen Congwen, Zhang Ailing, etc. It wasn't until Mo Yan was awarded the Nobel Prize in 2012 that people's interest in Chinese literature reached a climax (Sun Huijun, 2014: 86). In the process of moving overseas, translation plays a vital role in cultural communication. American Sinologist Howard Goldblatt is a typical example, who has made great contributions to the development of Chinese culture (Ge Haowen, 2014).--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:30, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
He can be called the mirror of Mo Yan in America, even the critic Updike said,the translation of contemporary Chinese novels in the United States seems to be the lonely career of Professor Howard Goldblatt(2005:37). Until now, his translation works of Mo Yan include Red Sorghum, Big Breasts and Wide Hips, Life and Death Are Wearing Me Out, The Garlic Ballads, The Republic Wine, Sandalwood Death and so on. His superb translation for Mo Yan in certain sense helps a lot for Mo’s position in world literature. &lt;br /&gt;
&lt;br /&gt;
Mo Yan said: ''without the outstanding work of Professor Howard Goldblatt, the translator of my novels, my novels could have been translated into English and published in the United States by others, but there is absolutely no such perfect translation as today. Many friends who are proficient in both English and Chinese said to me, Professor Howard Goldblatt’s translation perfectly matches with my original work. But I prefer to believe that his translation adds great luster to my original work''(2000:170).&lt;br /&gt;
=====1. Literature Review=====&lt;br /&gt;
Howard Goldblatt, who is well-known as a translator, sinologist and writer, translated many works of Chinese writers. During his 30-year translation career, he has translated more than 50 modern and contemporary Chinese literary works, making an inestimable contribution to the spread and influence of Chinese literature overseas(Jia,Yanqin,2012:62). However, as Howard mentioned in the interview, ''Americans don’t pay much attention to translated text. Because they are always suspicious to translation''(2009:50). Although translator plays a key role in literary dissemination and communication, the work of translators has not received the attention they deserve. And the researches on translation abroad also mainly focus on translation theorists rather than translators.&lt;br /&gt;
&lt;br /&gt;
Therefore, the study about Howard Goldblatt’s translation is also not paid attention intensely outside. In 2011, the journal &amp;quot;Chinese Literature Today&amp;quot; was jointly organized by the University of Oklahoma and Beijing Normal University as an important platform for Chinese literature dissemination and research overseas, in which Howard, as the special guest, was introduced in details. In this journal, Christopher Lupke(2011)introduces Howard’s career of translation and studying, assesses his style of translation and discusses his faithful translation strategies.&lt;br /&gt;
&lt;br /&gt;
Therefore, the research on Howard Goldblatt's translation has not attracted widespread attention from the outside world. In 2011, the University of Oklahoma and Beijing Normal University jointly organized the &amp;quot;Chinese Literature Today&amp;quot; magazine as an important platform for the dissemination and research of Chinese literature overseas. In particular, Howard was introduced as a special guest. In this journal, Christopher Lupke (2011) introduced Howard's translation and learning career, assessed his translation style and discussed his faithful translation strategies.&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:38, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
Also, after three years, the journal “Chinese Literature Today” invited Howard again. Stalling Jonathan(2014)gives an original interview about Howard Goldblatt. The new point is the mention of opera of Yuan dynasty, which helps a lot for Howard’s translation of the work Life and Death Are Wearing Me Out.&lt;br /&gt;
&lt;br /&gt;
Although there are few response to Howard Goldblatt’s translation abroad, many scholars in domestic regard him as a hot research object. Ji Jin(2009) conducts an interview on the situation of contemporary Chinese literary works overseas, Howard Goldblatt's criteria for choosing text, Howard Goldblatt's views and evaluations of contemporary Chinese writers, and his prospects for the development of contemporary Chinese literature in the future. This kind of study aims to find the problems Chinese literary works encountering with outside and to think about the solution. &lt;br /&gt;
&lt;br /&gt;
Although there is not much reaction to Howard Goldblatt's translation abroad, many domestic scholars regard him as a popular research object. Ji Jin (2009) the status quo of overseas contemporary Chinese literary works, Howard Goldblatt’s book selection criteria, Howard Goldblatt’s views and evaluations of contemporary Chinese writers, and his development of contemporary Chinese contemporary literature The prospect was interviewed. This kind of research aims to discover the problems encountered by Chinese literary works in the outside world and think about solutions.--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:38, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
Some scholars are interested in Howard Goldblatt’s view, principles and specific strategies on translation. Zhang Yaoping(2005)collects all Chinese works translated by Howard Goldblatt and figures out his views and style of translation. Then, Wen Jun, Wang Xiaochuan and Lai Tian(2007)summarize Howard Goldblatt’s four principles on translation. From the interview to Howard, Yan Yixun(2014) gets his ideas that “Elegance” is more important than “Faithfulness” and “Expressiveness” and that “Faithfulness” cannot be neglected by “Elegance”. &lt;br /&gt;
&lt;br /&gt;
Some scholars are interested in Howard Goldblatt's views, principles and specific translation strategies. Zhang Yaoping (2005) collected all Chinese works translated by Howard Goldblatt and pointed out his views and translation style. Then, Wen Jun, Wang Xiaochuan and Lai Tian (2007) summarized Howard Goldblatt’s four translation principles. From interviews to Howard, Yan Yixun (2014) got his idea that &amp;quot;Elegance&amp;quot; is more important than &amp;quot;Faithfulness&amp;quot; and &amp;quot;Expressiveness&amp;quot;, and &amp;quot;Faithfulness&amp;quot; cannot be ignored by &amp;quot;Elegance&amp;quot;.--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:38, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
Nevertheless, the most common is the research on the text of translated version by Howard Goldblatt. Shao Lu(2013), through analyzing Howard’s Life and Death Are Wearing Me Out, finds Howard’s “fidelity” and “infidelity” in translating. Shi Guoqiang(2013)points out Howard’s “Creative treason” on translation from his Big Breasts and Wide Hips. Yin Lingwei and Shen Xiangyu(2020)discuss Howard’s “fidelity” and “treason” in his translation of the work Frog. Many other works, such as Tales of Hulan River, Turbulence, Six Chapters From My Life Downunder, Red Sorghum and so on, also are studied by many scholars. &lt;br /&gt;
&lt;br /&gt;
Nevertheless, the most common is Howard Goldblatt's research on translations. Shao Lu (2013) analyzed Howard's life and death are wearing me down, and discovered Howard's &amp;quot;loyalty&amp;quot; and &amp;quot;infidelity&amp;quot; in translation. Shi Guoqiang (2013) pointed out the &amp;quot;creative treason&amp;quot; in translation from Howard's &amp;quot;Big Breasts&amp;quot; and &amp;quot;Big Buttocks&amp;quot;. Yin Lingwei and Shen Xiangyu (2020) discussed Howard's &amp;quot;loyalty&amp;quot; and &amp;quot;treason&amp;quot; when translating frog works. Many scholars have also studied many other works, such as &amp;quot;The Legend of Hulan River&amp;quot;, &amp;quot;Turbulence&amp;quot;, &amp;quot;Six Chapters of My Life&amp;quot;, &amp;quot;Red Sorghum&amp;quot; and so on.--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:38, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
In this way, most scholars only reach a conclusion by analyzing a novel translated by Howard Goldblatt. Although the most studied is the translated texts of Mo Yan’s works, it lacks a systematic study of Howard’s translation strategies in a writer’s several works. Shao Lu(2011)has studied Howard’s translation of Mo Yan’s whole works, but her focus is translator’s decisive effect to promote the output of the original author’s works. &lt;br /&gt;
&lt;br /&gt;
Therefore, the paper aims to analyze the domestication and foreignization in Howard Goldblatt's translation of Mo Yan's novels, find pivotal obstacles, and think about practical measures to promote Chinese culture to the world.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Howard Goldblatt and Mo Yan===&lt;br /&gt;
Mo Yan, one of Chinese contemporary writers, born in Gaomi of Shandong province, creates plenty of novels in which the story happened in his hometown, Red Sorghum, Big Breasts and Wide Hips contained. His novel draws on the artistic guidelines of modernist novels such as magical realism, surrealism, symbolism, and stream of consciousness. He uses metaphors, symbols, exaggerations, and irony to express the profundity of the society, history, culture and the beauty of thousands of styles of regional culture in China.(Lv Minhong,2011:102) &lt;br /&gt;
&lt;br /&gt;
Mo Yan, one of the contemporary Chinese writers, born in Gaomi City, Shandong Province. Many of his novels took place in his hometown of red sorghum, big breasts and wide hips. His novels draw on the artistic direction of modernist novels, such as magic realism, surrealism, symbolism and stream of consciousness. He uses metaphors, symbols, exaggerations and satire to express the profound connotations of society, history, culture, and the beauty of thousands of regional cultures in China. (Lu Minhong, 2011: 102)&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:47, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
Notwithstanding there is another feature in Mo Yan’s works---neutral and objective portrayal to the characters from different parties. For example, in Red Sorghum, when it comes to theme of history, to reconstruct history by overturning the dualistic opposition in the creation of traditional anti-Japanese novels, he presents the vague horizon between past and present, death and life, good and evil(Shao Lu,2011:51). &lt;br /&gt;
&lt;br /&gt;
Combining the living description and impersonal history sense, Mo Yan’s work receives much attention from readers over the world. However, Mo Yan’s unique writing style with dialects and local color is difficult to translate into another language. It is Howard Goldblatt who translates his novels into English that speeds up the spreading overseas.&lt;br /&gt;
&lt;br /&gt;
Howard Goldblatt, although with American descent, is interested in Chinese culture very much. He once studied and taught in Taiwan for many years, which provides him much experience to absorb Chinese culture. He once said Taiwan is his another home. When he came back to America, he was matriculated by San Francisco State University to study Chinese language literature. After several years, he went to Indiana University of Pennsylvania for further study under the guidance of the Professor Liu Wuji who is a well-known expert in Chinese literature(Lv Minhong,2011:29). &lt;br /&gt;
&lt;br /&gt;
What drive Howard to choose Mo Yan continually and frequently can probably be several causes following. Firstly, Howard himself is interested in Chinese culture, which can be seen from his long-term study in China and his further study with the help of the Professor Liu Wuji. Here Mo Yan is a convinced writer representing Chinese literature(Lv Minhong,2011:29). &lt;br /&gt;
&lt;br /&gt;
The reasons that prompted Howard to continuously choose Mo Yan may be the followings. First of all, Howard himself is very interested in Chinese culture, which can be seen from his long-term research in China and further research with the help of Professor Liu Wuji. Here, Mo Yan is a persuasive writer, representing Chinese literature (Lu Minhong, 2011: 29).&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:47, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
Secondly, Mo Yan’s work meets the taste of Americans. After his translated work Red Sorghum was published in America, the volume pressed and sale is impressive. Howard explained that American readers prefer two or three kinds of novels---those more about sex and politics or the detective novels(2009:46). Obviously, the former two elements can be shown in Mo Yan’s work. &lt;br /&gt;
&lt;br /&gt;
Secondly, Mo Yan's works are in line with American tastes. After his translation work &amp;quot;Red Sorghum&amp;quot; was published in the United States, the printing volume and sales volume were impressive. Howard explained that American readers prefer two or three novels-more novels about sex, politics, or detective novels (2009: 46). Obviously, the first two elements can be reflected in Mo Yan's works.&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:47, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
Finally, there is a great relationship established between Howard Goldblatt and Mo Yan. They would communicate with each other frequently. Each Mo Yan’s new book, Howard said, he would read it and admit the value of Mo’s works(2009:54). Just occasionally, Mo Yan once praised Howard’s rigorous spirit in translation and expressed his gratification to the cooperation(2000:170).&lt;br /&gt;
&lt;br /&gt;
Finally, Howard Goldblatt and Mo Yan established a very good relationship. They will communicate with each other often. Howard said that with every new book of Mo Yan, he will read and recognize the value of Mo Yan (2009: 54). Mo Yan occasionally praised Howard's rigorous spirit in translation and expressed satisfaction with the cooperation (2000: 170).&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:47, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
So much connection with China and accumulation of Chinese culture fosters his profound knowledge about Chinese literature. From 1970s Howard began to translate Chinese literary works. Among the works he had translated, the number of Mo Yan’s works is the most. And the version translated by Howard is the most accepted.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Embodiment of Demestication and Foreignization===&lt;br /&gt;
Domestication and foreignization are frequently used in the process of translation. The two terms were first brought forward by Venuti, an Italian. According to Venuti, domestication is to &amp;quot;bring the original author into the target language culture&amp;quot;, while foreignization is to &amp;quot;accept the language and cultural differences of the foreign language text and bring the reader into the foreign context&amp;quot;(2004:20). &lt;br /&gt;
&lt;br /&gt;
It implies that domestication requires the translator to get closer to the readers of the target language. The translator must speak like the native author. If the original author wants to have a direct dialogue with the reader, the translation must become an authentic native language. On the contrary, foreignization accepts the language characteristics of foreign cultures in translation and absorbs foreign language expressions. It requires translators to move closer to the original author, adopt the source language expression corresponding to the author's use to convey the content of the original text, that is, the source language culture is the destination(Venuti,2004:25). &lt;br /&gt;
&lt;br /&gt;
This means that domestication requires translators to maintain closer contact with readers in the target language. The translator must speak like a local author. If the original author wants to have a direct dialogue with the reader, the translation must become a true native language. On the contrary, foreignization accepts the linguistic features of foreign cultures and absorbs foreign language expressions in translation. It requires the translator to be closer to the original author, and to convey the content of the original text in a language corresponding to the original language used by the author, that is, the source language culture is the destination (Venuti, 2004: 25).&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:59, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
In Howard Goldblatt’s translated works of Mo Yan’s, the application of domestication and foreignization are ubiquitous. &lt;br /&gt;
=====1. Domestication=====&lt;br /&gt;
To convey the information more fluently and naturally, providing convenience to readers to understand, Howard applies domestication a lot in his translated works. Annotation, addition, omission and substitution, which are methods of domestication, can be seen in the Howard Goldblatt’s translated works.&lt;br /&gt;
&lt;br /&gt;
======1.1. Annotation======&lt;br /&gt;
In Mo Yan’s work, there are many unique elements that exist in Chinese culture. To avoid obstacles for foreign readers, Howard makes some explanations based on the original meaning. There are several examples following:&lt;br /&gt;
&lt;br /&gt;
E.g: Original text: 她回头对上官吕氏说：“上官家的，你跟我进来。”(Mo Yan,2012:10)&lt;br /&gt;
&lt;br /&gt;
Translated text: She stopped, turned and said to Shangguan Lv:“Lady Shangguan, come with me.”(Howard Goldblatt,2011:17)&lt;br /&gt;
&lt;br /&gt;
In China, especially in the northern regions, when addressing a person’s wife, the word “的” is usually added to the man’s last name. “上官家的” refers to Shangguan Fulu’s wife. It is a kind of dialect, showing the local color of Gaomi town. Here Howard uses “lady” to explain “的”, for the former is commonly used in English expression to greet a married woman. American readers could keep pace with the plots without culture gap, avoiding the obstacle for understanding.&lt;br /&gt;
&lt;br /&gt;
In China, especially in the northern regions, when calling someone’s wife, the word &amp;quot;的&amp;quot; is usually added to the person's last name. &amp;quot;上官家的&amp;quot; refers to Shangguan Fulu's wife. This is a dialect that shows the local color of Gaomi Town. Howard uses &amp;quot;lady&amp;quot; to explain &amp;quot;的&amp;quot; here, because the former is usually used to greet married women in English expressions. American readers can keep pace with the plot without cultural differences, thus avoiding barriers to understanding.&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:59, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
There are some special expressions only in Chinese local culture, which are even able to be understood by the local. Howard also adds some annotations following:&lt;br /&gt;
&lt;br /&gt;
E.g: Original text: 八竿子拨拉不着的个表姨。(Mo Yan,2012:328)&lt;br /&gt;
&lt;br /&gt;
Translated text: You’re such a distant aunt.(Howard Goldblatt,2011:363)&lt;br /&gt;
&lt;br /&gt;
“八竿子拨拉不着” is equivalent to the meaning of “Eight poles can’t be struck”, describing the relationship between the two being alienated or unrelated. The original description of the person killed by the little lion is a whole number when counted on the table. Howard adopts the strategy of domestication, only expressing the distance between the two, without literally translating &amp;quot;Baganzi&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
&amp;quot;八竿子拨拉不着&amp;quot; is equivalent to &amp;quot;Eight poles can’t be struck&amp;quot;, which describes the alienated or irrelevant relationship between the two. When counting on the table, the original description of the person killed by the lion cub is an integer. Howard adopts a domestication strategy, only expressing the distance between the two, without the literal translation of &amp;quot;Baganzi&amp;quot;.&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:59, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
The translator is responsible for the original work and also for the target readers, paying attention to reader’s acceptance and to the fluency of the translation. Therefore, Howard puts the content and form of the translation within the knowledge range of the target language readers, helping them to better understand the translation with their own cultural concepts.&lt;br /&gt;
&lt;br /&gt;
======1.2. Addition======&lt;br /&gt;
It is known that addition can be used as a method of domestication to explain the concealed information.&lt;br /&gt;
&lt;br /&gt;
E.g: Original text:---信马由缰式的---(Wen Jun,2007:79)&lt;br /&gt;
&lt;br /&gt;
Translated text: Prepared to go with the flow---that was how he lived his life---he followed the man inside.(Wen Jun,2007:79)&lt;br /&gt;
&lt;br /&gt;
Xu Yuanchong believes that the four-character idiom of Chinese is an advantage that the West does not have, and only China has. Peole cannot find a perfect expression in another language. There is not an absolutely identical expression matches the meaning of certain an idiom.  The idiom of Chinese The idiom “信马由缰”means to wander aimlessly on a horse. Howard Goldblatt not only translated the literal meaning of the idiom, but also explained the meaning of the idiom in specific situations based on the meaning in the text(Xu Yuanchong,1993:87).&lt;br /&gt;
&lt;br /&gt;
Xu Yuanchong believes that the four-character Chinese idiom is an advantage that the West does not have, and only China has it. Peole couldn't find the perfect expression in another language. There is no absolutely identical expression that matches the meaning of an idiom. The Chinese idiom idiom &amp;quot;信马由缰&amp;quot; refers to horse riding aimlessly. Howard Goldblatt not only translated the literal meaning of the idiom, but also explained the meaning of the idiom in a specific situation based on the meaning in the text (Xu Yuanchong, 1993: 87).&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:59, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
======1.3. Omission======&lt;br /&gt;
There are some elements in original text that are difficult to understand for foreign readers. Therefore, Howard makes some omissions when translating. &lt;br /&gt;
&lt;br /&gt;
E.g:Original text: 谢谢审判长的提醒，我马上进入实质性辩护。近几年来，农民的负担越来越重。我父亲所在村庄，种一亩蒜薹，要交纳农业税九元八角。要向乡政府交纳提留税二十元，要向村委会交纳提留三十元，要交纳县城建设税五元（按人头计算），卖蒜薹时，还要交纳市场管理税、计量器检查税、交通管理税、环境保护税，还有种种名目的罚款！(Cao Shunying,2015:127)&lt;br /&gt;
&lt;br /&gt;
Translated text: Thank you for reminding me, Your Honor. I’ll get right to the point. In recent years the peasants have been called upon to shoulder ever heavier burdens: fees, taxes, fines, and inflated prices for just about everything they need.(Cao Shunying,2015:127)&lt;br /&gt;
&lt;br /&gt;
Compared with the original work, some details of Chinese legal policies are obviously omitted here, because foreign readers basically do not understand Chinese legal policies, which are too difficult and boring to understand. If the translator makes too many descriptions of these details, foreign readers will lose interest in this work. It is also an embodiment of domestication. By the way, in the end of The Garlic Ballads, Howard makes a great change that he deletes some problematic plot and turns the imperfect ending into a satisfying ending. This action, certainly proved, is correct(Yan Yixun,2014:197).&lt;br /&gt;
&lt;br /&gt;
Compared with the original work, some details of Chinese legal policies are obviously omitted here, because foreign readers basically don't understand Chinese legal policies, which is too difficult and boring. If the translator describes these details too much, foreign readers will lose interest in this work. This is also a manifestation of domestication. By the way, at the end of &amp;quot;The Ballad of Garlic&amp;quot;, Howard made a big change. He deleted some problematic plots and turned the imperfect ending into a satisfying one. This action is correct (Yan Yixun, 2014: 197).&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:59, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
======1.4. Substitution======&lt;br /&gt;
Sometimes, the meaning of words or expression is not equal to the literal meaning. Perhaps, it is the contrary or unrelated meaning, which requires translators make a closing reading and recognize the real meaning the original author want to express. This time, translators should find a more accurate native expression to substitute the original expression. There is an typical example following:&lt;br /&gt;
&lt;br /&gt;
E.g: Original text: 余占鳌在火辣辣的痛楚中，忽然感到一阵酥酥麻麻的快乐，这快乐冲到喉咙，启动牙齿，化作一连串胡言乱语：“亲娘亲娘亲娘……亲娘……亲娘……”(Mo Yan,2007:158)&lt;br /&gt;
&lt;br /&gt;
Translated text: Stung by the pain, he experienced a sense of numbing ecstasy, and when it reached his throat it activated his teeth moving and emerged as a stream of gibberish:“Mistress Mistress Mistress...”(Howard Goldblatt,1994:165)&lt;br /&gt;
&lt;br /&gt;
The Chinese “亲娘” and “亲妈” are not only called as the biological mother, but also often people’s blurting when sighing. For example, if people are shocked by something, they will say: “哦，我的妈呀！” Here, the author uses the word “亲娘” five times to express the confusion and excitement in Yu Zhanao's heart. &lt;br /&gt;
&lt;br /&gt;
Grandmother scolded Yu Zhanao as a punishment for him breaking into her room, but Yu Zhanao admired her grandmother, so he regarded her grandma's behavior as a flirtation, so he was happy. If the translator literally translates “亲娘” as “mother”, this will not only make readers feel very confused about the relationship and plot, but also the original flirting feeling will be indifferent. Howard Goldblatt uses the strategy of domestication to replace it with “mistress”. It not only eliminates the differences between language and culture, but also makes translation more fluent, natural and smooth.&lt;br /&gt;
&lt;br /&gt;
The grandmother scolded Yu Zhanao as a punishment for him breaking into the room, but Yu Zhanao admired his grandmother very much, so he regarded her grandmother's behavior as flirting, so he was very happy. If the translator literally translates &amp;quot;亲娘&amp;quot; into &amp;quot;mother&amp;quot;, this will not only make readers feel very confused about this relationship and plot, but the original flirting feeling will also become indifferent. Howard Goldblatt replaced it with &amp;quot;Mistress&amp;quot; using domestication strategies. It not only eliminates the differences between language and culture, but also makes translation more fluent, natural and fluent.&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:59, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
=====2. Foreignization=====&lt;br /&gt;
To close the distance with the original text and try at most to transmit the authentic culture of original text, translators apply foreignization as a translation method. This kind of method usually does not change the style and order of the characters in original text, keeping the exotic tinge of original culture in the target language. Transliteration and literal translation, as the methods of foreignization, are the most frequently used by Howard Goldblatt.&lt;br /&gt;
&lt;br /&gt;
======2.1. Transliteration======&lt;br /&gt;
In most cases, transliteration is the best translation method for names without special meaning. When translating a name, transliteration is a very important way. The translator can translate the name according to its pinyin without changing the Chinese order. Howard Goldblatt uses a lot of transliteration when there is no special meaning in the translation of Red Sorghum. For example, “戴凤莲” was translated as “Dai Fenglian”, “豆官” was “Douguan”, and “单庭秀” was “Shan Tingxiu”. “王文义” means “Wang Wenyi”(Howard Goldblatt,1994).&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that Howard extremely respects the original author in the translation of such names. He not only uses pinyin completely, but also follows the order of Chinese names, that is, the surname is first and the first name is last, respecting and obeying Chinese traditional cultural customs.&lt;br /&gt;
&lt;br /&gt;
However, when translating some characters’ nicknames and names with special meanings, transliteration is not applicable. The translator needs to find out the specific implicit meaning, and then choose the most suitable translation, such as “刘罗汉”, which is translated into “Arhat Liu”. Because 刘罗汉 was a loyal, firm and honest helper. He passed away in order to protect the property of his host. His spirit is consistent with the meaning of “Araht”, so Howard’s  translation of it is very symbolic(Howard Goldblatt,1994).&lt;br /&gt;
&lt;br /&gt;
However, when translating nicknames with certain characters and names with special meanings, transliteration is not applicable. The translator needs to find out the specific implicit meaning, and then choose the most suitable translation, such as &amp;quot;刘罗汉&amp;quot;, and translate it into &amp;quot;Arhat Liu&amp;quot;. Because Liu Luohan is a loyal, firm and honest helper. He died to protect the owner's property. His spirit is consistent with the meaning of &amp;quot;Araht&amp;quot;, so Howard's translation of it is very symbolic (Howard Goldblatt, 1994).&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:59, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
There is another transliteration that appears with some annotations, which can enlarge reader’s insight and make the plot more logically:&lt;br /&gt;
&lt;br /&gt;
E.g: Original text: 直到春暖花开的清明节。(Mo Yan,2012:110)&lt;br /&gt;
&lt;br /&gt;
Translated text: Qingming, the day of ancestral worship in the warmth of spring, when flowers were in full bloom. (Howard Goldblatt,2011:140)&lt;br /&gt;
&lt;br /&gt;
“清明节” is a traditional Chinese festival. It is a festival to worship ancestors. The traditional activity is tomb sweeping. Using transliteration and short explanations, readers can have a basic understanding of this object, and can remind readers of its uniqueness.&lt;br /&gt;
&lt;br /&gt;
======2.2. Literal Translation======&lt;br /&gt;
In the translation of some idioms and culturally loaded words, Howard Goldblatt also adopts the literal translation method to maintain the characteristics of the source language, so that people of different nationalities can share some common points in cognition. &lt;br /&gt;
&lt;br /&gt;
E.g: Original text: 母亲咬着牙齿说：“姓沙的，你癞蛤蟆想吃天鹅肉，做梦去吧！”(Mo Yan,2012:85)&lt;br /&gt;
&lt;br /&gt;
Translated text: Mother clenched her teeth. “You there, Sha”, She said, “Like the toad who want to feast on a swan, you can just dream on!”(Howard Goldblatt,2011:113)&lt;br /&gt;
&lt;br /&gt;
In this sentence, “癞蛤蟆想吃天鹅肉” is a common Chinese idiom, which means that without self-knowledge, one wants to obtain something impossible. For American readers, they may not be able to fully understand the relationship between Toad and Swan in Chinese. But in this way, they can understand what the author wants to express based on their own experience and context.&lt;br /&gt;
&lt;br /&gt;
In this sentence, &amp;quot;癞蛤蟆想吃天鹅肉&amp;quot; is a common Chinese idiom, which means that without self-knowledge, people want to obtain the impossible. For American readers, they may not fully understand the relationship between toad and swan in Chinese. But in this way, they can understand what the author wants to express based on their own experience and context.&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:59, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
In this way, Howard has neither changed the lively image of the original text nor has it lost the connotative meaning of the original text. He once said:''If I can find appropriate slangy or regional or slightly archaic or unusual words that carry that sense, I’ll certainly use them. If I can’t I won’t.''(2014:8)&lt;br /&gt;
&lt;br /&gt;
===Chapter4 Enlightenment for Translation===&lt;br /&gt;
Howard Goldbaltt puts faithfulness to the original text in the first place, reproduces the original content and ideas and retains the original writing style and language characteristics. It reflects the translator’s ethics of being faithful to the original text; secondly. To consider the target language reader's reading ability and translation the translator adopts domestication strategies to overcome language and cultural barriers, appropriately reduces the cultural information of the original text, and provides a naturally familiar target language for readers of the target language(Chen Jiayu,2019:20). &lt;br /&gt;
&lt;br /&gt;
Howard Goldbaltt will first be faithful to the original text, reproduce the original content and ideas, and retain the original writing style and language characteristics. It reflects the translator's ethics of being loyal to the original text; secondly. In order to consider the reading ability and translation ability of target language readers, translators adopt domestication strategies to overcome language and cultural barriers, appropriately reduce the cultural information of the original text, and provide the target language readers with a naturally familiar target language (Chen Jiayu, 2019): 20).&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 14:08, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
In order to promote cultural exchanges and realize cross-cultural communication, translators adopt foreignization strategies to preserve the cultural and national characteristics of the original text as much as possible. This not only allows target language readers to understand foreign cultures and customs, but also promotes cultural exchanges and dissemination and makes outstanding contributions to promoting Chinese literature to overseas.&lt;br /&gt;
&lt;br /&gt;
The purpose of Howard Goldbaltt’s translation is to complete a translation that is readable for Americans and highly accepted by the market. And about Howard’s translation of domestication and foreignization, there are many some arguments. Most scholars confirm to that Howard Goldblatt’s translation is applied domestication more frequently, while foreignization is minor(Yin Ting,2014:150). &lt;br /&gt;
&lt;br /&gt;
However, in studying the translated text Big Breasts and Wide Hips, Shi Guoqiang(2013:80) thinks that foreignization is the main methods of Howard’s translation, domestication minor. He comes up with several aspects that Howard use foreignization in his translation, such as some idoims, special nouns and two-part allegorical saying and so on. Despite of the arguments, Howard’s excellent translation cannot be denied, which help a lot for the going abroad of Chinese literature.&lt;br /&gt;
&lt;br /&gt;
However, Shi Guoqiang (2013: 80), when studying the translated work &amp;quot;Big Breasts and Wide Buttocks&amp;quot;, believes that foreignization is the main method of Howard's translation, and domestication is secondary. He put forward several aspects of Howard's use of foreignization in translation, such as certain idols, special nouns and allegorical two parts. Despite all the controversies, Howard's excellent translation is undeniable, which will greatly help Chinese literature to go overseas.&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 14:08, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
Analyzing the Howard’s translated works of Mo Yan’s, although his translation is the best version of Mo Yan’s novels until now, as for the output of Chinese litertature even Chinese culture, we still can get some enlightenment. &lt;br /&gt;
&lt;br /&gt;
Firstly, when translating Chinese literature into other languages, the translator himself is important. Usually, the translators who translate Chinese into another language are our Chinese. They translate their mother language into another language, in a sense, not as well-master as the people of target language. It causes a problem that the readers of target language cannot read and understand the translated version naturally and easily by Chinese translators. And the Chinese translators, most of them, are living in China, lack of the context of target language(Hu Anjiang,2010:11). &lt;br /&gt;
&lt;br /&gt;
Also, the Chinese translators who specialize in two languages and cultures are rare. What is more, the foreign translators familiar with Chinese culture is less. Therefore, according to Xu Jianping and Zhang Rongxi, the most effective way for Chinese-English translation is the cooperation of the original author and foreign translator of target language(2002:38). Howard Goldblatt and MoYan is the best example. And Howard himself also expresses the similar view(2014:201). &lt;br /&gt;
&lt;br /&gt;
Secondly, the translation strategy is also crucial. Chinese literature is the “weak literature”(Yin Lingwei,2020:109), so Xu Jianping thinks that foreignization should not be widely used in Chinese-English translation, because foreign readers’ understanding of China and its language and culture is far less than Chinese readers' understanding of foreign language and culture(2002:38). &lt;br /&gt;
&lt;br /&gt;
However, from the 1870s to the 1970s, for a hundred years, Chinese literary translation was roughly based on domestication; during the two decades of reform and opening up, inspired by Western translation theories, the Chinese translation community rethought foreignization and domestication, and the two methods have gradually become balanced in China. Therefore, Sun Zhili believes that the translation of Chinese literature in the 21st century will be dominated by foreignization(2002:40). &lt;br /&gt;
&lt;br /&gt;
Actually, it is not suitable to regard domestication and foreignization by dichotomy. Combining the two ways, the starting point should be to bring Chinese literary translations closer to Western readers through the domestication translation method, so as to enter the mainstream Western culture. Let Western readers first understand our cultural routines and ways of thinking, and then talk about further transformation and influence on the West Follow-up issues such as literary creation mode(Hu Anjiang,2010: 15). &lt;br /&gt;
&lt;br /&gt;
Finally, the responsibility of publishers and editors is also heavy. When Chinese literature goes out, the most in short supply of talents are intermediary talents, that is, intermediary agencies that can understand Chinese contemporary literary works, and at the same time understand the international market, and have a good background of cooperation with international publishing institutions...(Li Yun,2007) &lt;br /&gt;
&lt;br /&gt;
There is “the third readers” in the world. They usually don't pay much attention to the content when reading, because they are more in love with the readability or text style of the work. Also, they do not compare the translations with the original works, but only compare these translations with original English works or those literary translations translated from other languages into English. Paying more attention to such “fair readers” who pursue pure literary feeling and pure aesthetic experience will be an important guarantee for literary translations to gain the literary market, commercial profits and even the status of translated literary classics(Medougall,2007:23)&lt;br /&gt;
&lt;br /&gt;
There are &amp;quot;third readers&amp;quot; in the world. They usually pay less attention to the content when reading, because they prefer the readability or text style of the work. Moreover, they do not compare translations with original works, but only compare these translations with original English works or literary works translated into English from other languages. Paying more attention to &amp;quot;fair readers&amp;quot; who pursue pure literary sense and pure aesthetic experience will be an important guarantee for literary translation to gain the literary market, commercial profits and even the status of translated literary classics (Medougall, 2007: 23)&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 14:08, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
===Chapter5 Conclusion===&lt;br /&gt;
For any responsible translator, every choice made in the translation process is not random or blind, but has a clear consciousness and clear goals, and they strive to resolve various contradictions encountered in translation to achieve the value of translation(Liu Yunhong, 2014). Through analyzing the application of domestication and foreignization Howard Goldblatt’s translation of Mo Yan’s works, some enlightenment can be concluded. The translators, the translation strategies and the publisher and editor can be taken as the crucial aspects. &lt;br /&gt;
&lt;br /&gt;
For any responsible translator, every choice in the translation process is not random or blind, but with clear consciousness and clear goals. They strive to resolve various contradictions encountered in translation to achieve translation The value of (Liu Yunhong, 2014). By analyzing the application of domestication and foreignization, Howard Goldblatt translated Mo Yan's works and can draw some enlightenment. Translators, translation strategies, and publishers and editors can be seen as crucial aspects.&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:42, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
Citing the words of Nida, for a truly successful translation, bilingual proficiency in culture is more important than in language, because words have meaning only in the culture in which they function(1993:83). This shows that in the process of translation, translators should not stick to a single domestication or foreignization translation strategy. They should comprehensively consider various factors such as language, culture, and readers’ comprehension, and adopt appropriate strategies to arrive at a degree of integration and adaptation for the highest translation.&lt;br /&gt;
&lt;br /&gt;
The needs of the target language culture have changed with the development of society and the changes of the times, and the target language readers' acceptance and understanding of Chinese culture have also increased with the increase of China's international influence. Many things that tended to be domesticated in the past are now or in the future using foreignized translations that are completely acceptable to the target language readers, and even look forward to them. Translating Chinese literary works with increasingly alienated strategies, allowing the world to read Chinese stories and understand Chinese culture is the only way for Chinese culture to “go out”.&lt;br /&gt;
&lt;br /&gt;
With the development of society and the changes of the times, the needs of the target language and culture have changed. With the increase of China's international influence, the target language readers' acceptance and understanding of Chinese culture has also increased. In the past or present, many things that tend to be domesticated will use the target language readers to fully accept and even hope their foreignized translations. Using increasingly alienated strategies to translate Chinese literary works so that the world can read Chinese stories and understand Chinese culture is the only way for Chinese culture to &amp;quot;go out&amp;quot;.&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:42, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Goldblatt, Howard(2011). ''Big Breasts and Wide Hips'' [M]. New York: Arcade Publishing.&lt;br /&gt;
&lt;br /&gt;
*Goldblatt, Howard(1994). ''Red Sorghum'' [M]. New York: Viking Penguin.&lt;br /&gt;
&lt;br /&gt;
*Jonathan, Stalling(2014). ''The Voice of the Translator: An Interview with Howard Goldblatt'' [J]. Translation Review (1):1-12.&lt;br /&gt;
&lt;br /&gt;
*Lupke, Christopher(2011). ''Hankering after Sovereign Images'' [J]. Chinese Literature Today (1):48-56. &lt;br /&gt;
&lt;br /&gt;
*Medougall, Bonnie(2007). ''Literary Translation: The Pleasure Principle'' [J]. Chinese Translation(5):22-29. &lt;br /&gt;
&lt;br /&gt;
*Eugene, Nida(1993). ''Language,Culture and Translating'' [M]. Shanghai: Shanghai Foreign Language Education Press. &lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence(2004). ''The Translator’s Invisibility: A History of Translation'' [M]. Shanghai: Shanghai Foreign Language Education Press. &lt;br /&gt;
&lt;br /&gt;
*Cao Shunying&amp;amp;Wang Miaomiao曹顺应，王苗苗.(2015).翻译与变异--与葛浩文教授的交谈关于翻译与变异的思考[J].[Translation and Variation--Conversation with Professor Howard Goldblatt on Translation and Variation].清华大学学报（哲学社会科学版）Journal of Tsinghua University(Social Science Edition) (1):124-128,183. &lt;br /&gt;
&lt;br /&gt;
*Updike,季进,林源(译).(2005).苦竹：两部中国小说[J].[Bitter Bamboo:Two Chinese Novels].当代作家评论Contemporary Writer Review (6):45-56.&lt;br /&gt;
&lt;br /&gt;
*Hu Anjiang胡安江.(2010).中国文学“走出去”之译者模式及翻译策略研究---以美国汉学家葛浩文为例[J].[Translator Model, Translating Strategy, and the “Going Out” Project to Promote Chinese Literature Abroad: With American Sinologist Howard Goldblatt as an Exemplar].中国翻译Chinese Translators Journal (6):10-16,92.&lt;br /&gt;
&lt;br /&gt;
*Ji Jin季进.(2009).我译故我在---葛浩文访谈录[J].[I Translate, Therefore I Am--An Interview with Howard Goldblatt].当代作家评论Contemporary Writer Review (6):45-56.&lt;br /&gt;
&lt;br /&gt;
*Jia Yanqin贾燕芹.(2012).翻译家葛浩文研究述评[J].[A Review of the Studies of Translator Howard Goldblatt].楚雄师范学院学报Journal of Chuxiong Normal University (8):62-67. &lt;br /&gt;
&lt;br /&gt;
*Li Xiaoqin李晓琴.(2020).葛浩文英译莫言小说翻译策略初探[J].[On Howard Goldblatt’s English Translation of Mo Yan's Novel Translation Strategies].英语广场English Square (23):20-22.  &lt;br /&gt;
&lt;br /&gt;
*Li Yun李芸.(2007).中国文学走出去，翻译是道坎[N].[When Chinese literature goes out, translation is a barrier].科学时报Science Times.  &lt;br /&gt;
&lt;br /&gt;
*Liu Yunhong&amp;amp;Xu Jun刘云虹,许钧.(2014).文学翻译模式与中国文学对外译介---关于葛浩文的翻译[J].[Literary Translation Models and the Introduction and Translation of Chinese Literature---On Howard Goldblatt’s Translation].外国语(上海外国语大学学报)Foreign Languages (Journal of Shanghai International Studies University) (3):6-17. &lt;br /&gt;
&lt;br /&gt;
*Lv Minhong吕敏宏.(2011).葛浩文小说翻译叙事研究[M].[A Study on Howard Goldblatt’s Novel Translation Narration].北京:中国社会科学出版社Beijing:China Social Sciences Press.&lt;br /&gt;
&lt;br /&gt;
*Mo Yan莫言.(2012).丰乳肥臀[M].[Big Breasts and Wide Hips].北京:作家出版社Beijing:Writers Publishing House. &lt;br /&gt;
&lt;br /&gt;
*Mo Yan莫言.(2007).红高粱家族[M].[Red Sorghum].北京:人民文学出版社Beijing:People's Literature Publishing House. &lt;br /&gt;
&lt;br /&gt;
*Mo Yan莫言.(2000).我在美国出版的三本书[J].[Three books I published in the U.S.].小说界Fiction (5):170-173. &lt;br /&gt;
&lt;br /&gt;
*Shao Lu邵璐.(2011).莫言小说英译研究[J].[A Study on English Translation of Mo Yan's Novels].中国比较文学Chinese Comparative Literature (1):45-56. &lt;br /&gt;
&lt;br /&gt;
*Shao Lu邵璐.(2013).莫言英译者葛浩文翻译中的“忠实”与“伪忠实”[J].[“Faithfulness” and “False Faithfulness” in the English Translation of Mo Yan by Howard Goldblatt ].中国翻译Chinese Translators Journal (3):62-67. &lt;br /&gt;
&lt;br /&gt;
*Shi Guoqiang史国强.(2013).葛浩文的“隐”与“不隐”---读英译《丰乳肥臀》[J].[Howard Goldblatt’s “Hidden” and “Not Hidden”--An English Translation of ''Big Breasts and Wide Hips'' ].当代作家评论Contemporary Writer Review (1):76-80. &lt;br /&gt;
&lt;br /&gt;
*Sun Zhili孙致礼.(2002).中国的文学翻译：从归化趋向异化[J].[Chinese Literary Translation: From Domestication to Foreignization].中国翻译Chinese Translators Journal (1):40-44. &lt;br /&gt;
&lt;br /&gt;
*Wen Jun&amp;amp;Wang Xiaochuan&amp;amp;Lai Tian文军,王小川,赖甜.(2007).葛浩文翻译观探究[J].[On Howard Goldblatt’s Translation View].外语教学Foreign Language Teaching (6):78-80.&lt;br /&gt;
&lt;br /&gt;
*Xu Jianping&amp;amp;Zhang Rongxi许建平,张荣熙.(2002).跨文化翻译中的异化与归化问题[J].[Foreignization and Domestication in Cross-cultural Translation].中国翻译Chinese Translators Journal (5):36-39. &lt;br /&gt;
&lt;br /&gt;
*Xu Yuanchong许渊冲.(2012).再谈中国学派的文学翻译理论[J].[On the Literary Translation Theory of the Chinese School].中国翻译Chinese Translators Journal (4):83-90,127. &lt;br /&gt;
&lt;br /&gt;
*Yan Yixun&amp;amp;Howard Goldblatt闫怡恂,葛浩文.(2014).文学翻译：过程与标准---葛浩文访谈录[J].[Literary Translation: Process and Standards---Interview with Howard Goldblatt].当代作家评论Contemporary Writers Review (1):193-203.  &lt;br /&gt;
&lt;br /&gt;
*Yin Lingwei&amp;amp;Shen Xiangyu殷凌薇,沈翔宇.(2020).论葛浩文《蛙》英译本的忠实与背叛[J].[On the Faithfulness and Betrayal of Howard Goldblatt’s English Version of ''Frog''].北方工业大学学报Journal of North China University of Technology (3):108-113.  &lt;br /&gt;
&lt;br /&gt;
*Zhang Yaoping张耀平.(2005).拿汉语读，用英文写——说说葛浩文的翻译[J].[Read in Chinese, Write in English——A Talk about Howard Goldblatt’s Translation].中国翻译Chinese Translators Journal (2):75-77.&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos Theory	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America in his book ''The Translator’s Invisibility: A History of Translation'' in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more understanable by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which holds that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research and analyzes the application and practice of domestication and foreignization in the course of translation.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 04:21, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge of communication between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge of communication between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choice according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and Foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer as the landmark of functional approaches to translation is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 04:30, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was accounted as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory has been proposed based on the premise that linguistics is only a tool of translation study but not the object. Proposers considered translation as a kind of communicative activity between human beings. In this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:00, 19 December 2020 (UTC)&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized. Therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus, it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. --[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:00, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claims that the intended purpose of the translation determins the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:00, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages among different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation need not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:00, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity and faithfulness which only focused on the relationship between the original and the translation.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:00, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There are three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:00, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially in the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation in which there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:44, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not all people in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:44, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book ''The Translator's Invisibility: A History of Translation''. He proposed that domestication was an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, and that openly adopted conservative assimilation methods to the translation of the original text, and that catered to local canon, publishing trend and political needs. (Venuti, 2001:19)--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:44, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book ''Dictionary of Translation Studies'' defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers...it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:44, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to “free translation”. (Robinson, 1997:114)--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:44, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
Domesticating translation that emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:44, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into that of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:44, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as a standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:44, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and the respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:44, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] expresses itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign because we exercise it less owing to our Nordic sluggishness, .&amp;quot;(Schleiermacher, 2004:62)--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:44, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “difference” in his writing activity and deconstruction strategy. “Difference” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:44, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in the translation of literature.(3) The foreignization of modernism advocates the promotion of the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:44, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;.(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images of the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. --[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 06:19, 19 December 2020 (UTC)&lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, or considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 06:19, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art need no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public's eye in the long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. --[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 06:19, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Much more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 06:19, 19 December 2020 (UTC)&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introducing into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 06:19, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in ''The Dream of Red Mansions'', as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel. Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 06:19, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
Based on Skopos Theory, combined with the prop criteria of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 06:25, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home. Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers (Venuti 2009, 20). &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture (He 2019, 70).&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). &lt;br /&gt;
&lt;br /&gt;
In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad. In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar (Venuti 2009, 20).    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication (He 2019, 71).&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation doesn’t conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. To achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language. In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language (Jiang 2016, 147).&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation. In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language (Venuti 2009, 42). &lt;br /&gt;
&lt;br /&gt;
Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects. In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language (Venuti 2009, 35). &lt;br /&gt;
&lt;br /&gt;
Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). &lt;br /&gt;
&lt;br /&gt;
Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center. Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work (Venuti 2009, 17). &lt;br /&gt;
&lt;br /&gt;
Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation (Jiang 2016, 169). &lt;br /&gt;
&lt;br /&gt;
Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites. With the frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication (Lu 2018, 57).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay. Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses (Newmark 2001, 39). &lt;br /&gt;
&lt;br /&gt;
Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading. The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text (Wang 2008, 138).&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form. This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information (Newmark 2001, 40). &lt;br /&gt;
&lt;br /&gt;
These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center. Vocative text emphasizes the readability of the text and the acceptability of the reader. It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information (Newmark 2001, 41).&lt;br /&gt;
&lt;br /&gt;
Therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible (Wang 2008, 139).&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). &lt;br /&gt;
&lt;br /&gt;
Hence, in the actual translation, domestication and foreignization should be combined. They are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, translators should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, translators should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, translators have freedom so they should give full play to the advantages of the two translation strategies. Translators can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements (He 2019, 71).&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text  (Zhang &amp;amp; Wang 2007, 147). &lt;br /&gt;
&lt;br /&gt;
However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). &lt;br /&gt;
&lt;br /&gt;
As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). &lt;br /&gt;
&lt;br /&gt;
Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). &lt;br /&gt;
&lt;br /&gt;
For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city”. When translating “紫气” in the phrase “紫气东来”, the translator translate it as “propitious omen”, which shows its cultural meaning (Wang 2014, 98). &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language (Fang 2011,104).&lt;br /&gt;
&lt;br /&gt;
For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text. &lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language. With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people (Fang 2011, 104). &lt;br /&gt;
&lt;br /&gt;
For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings (Fang 2011, 104).&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation. Annotations can be used to supplement background information, cultural traditions and other information for readers to understand (Wang 2014, 98). &lt;br /&gt;
&lt;br /&gt;
For example, the translator translates “工人文化宫” as “the Worker’s Cultural Palace Park” and add annotation in the sentence “Some went to the Worker’s Cultural Palace Park, a recreation center built for the proletariat during the heyday of communism”. By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge (Fang 2011, 104).&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning. In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms (Fang 2011, 105). &lt;br /&gt;
&lt;br /&gt;
For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language (Wang 2014, 97 ).&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration, so as to achieve the purpose of cultural information transmission (Fang 2011, 105). &lt;br /&gt;
&lt;br /&gt;
For example, the sentence “诸如此类，其实只是一种社交上的客套，和‘顿首’‘百拜’同是仪式的虚伪” is translated as “All these are, in fact, nothing but civilities of social life, as hypocritical as the polite formula dunshou (Kowtow) or Baibai (a hundred greetings) used after the signature in old-fashioned Chinese lettering writing” by Zhang Peiji. The annotation gives a clear explanation of the connotation of culturally-loaded words (Fang 2011, 105). &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). &lt;br /&gt;
&lt;br /&gt;
For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. &lt;br /&gt;
&lt;br /&gt;
Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*He Limin何丽敏.(2019). 浅析翻译中归化和异化策略的选择 [An analysis of the choice of domestication and foreignization in Translation].辽宁经济 Liaoning Economy (10):70-71.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&amp;lt;center&amp;gt; 龚钰冕 Gong Yumian,202020080601.&amp;lt;/center&amp;gt;                                              &lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese Xiehouyu is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese Xiehouyu has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese Xiehouyu, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
===Abstract===--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 02:48, 18 December 2020 (UTC) &lt;br /&gt;
Chinese Xiehouyu is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese Xiehouyu is a kind of cross-cultural communication, which spreads the Chinese national language and culture to the English world. The depth study of the connotation and translation strageties of Chinese Xiehouyu has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this chapter attempts to analyze the types and components of Chinese Xiehouyu, and to explore their translation strategies. --[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 02:23, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
===摘要===--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 02:48, 18 December 2020 (UTC)&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，为人们所耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流。深入学习和研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 02:30, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Xiehouyu, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
===Key words===--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 02:48, 18 December 2020 (UTC) &lt;br /&gt;
Chinese Xiehouyu; domestication and foreignization; translation strategy --[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 02:34, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
===关键词===--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 02:48, 18 December 2020 (UTC)&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略 --[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 02:35, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Introduction===--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 02:46, 18 December 2020 (UTC)&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotations and has a special structural form. It is a kind of vivid and humorous language, rich in philosophy and enlightenment, which is widely spreaded and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles. However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to translators. --[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 02:46, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this chapter attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation strageties of Chinese Xiehouyu with examples.--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 02:46, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
====1.1. The Origin of Chinese Xiehouyu====--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 03:09, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his ''The Main Ideas of The Rhetoric''.&lt;br /&gt;
&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese are familiar with it, for it is a form of expression that Chinese have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his ''The Main Ideas of The Rhetoric''.--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 03:09, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book ''A Study of Proverbs''; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; were listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book ''A Study of Proverbs''; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; were listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the term &amp;quot;Xiehouyu&amp;quot;. --[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 03:09, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;. （Miregu Aimaiti, 2014, 5）&lt;br /&gt;
&lt;br /&gt;
The word &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said just refers to the poetry or a word game. Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;. （Miregu Aimaiti, 2014, 5）--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 03:09, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;''Xiehouyu Which Should Be Included in The Collection of Songs'' &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article ''Xiehouyu Which Should Be Included in The Collection of Songs''. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article.--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 03:09, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In the 1930s, Chen Wangdao pointed out in his book &amp;quot; ''The Main Ideas of The Rhetoric''&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation.&lt;br /&gt;
&lt;br /&gt;
In the 1930s, Chen Wangdao pointed out in his book  ''The Main Ideas of The Rhetoric'' that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, Xiehouyu composed of interpretation.--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 03:09, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things it referred to. He agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu.--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 03:09, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change. （Miregu Aimaiti, 2014, 6）&lt;br /&gt;
&lt;br /&gt;
However, most scholars believe that the name &amp;quot;Xiehouyu&amp;quot; has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change. （Miregu Aimaiti, 2014, 6）--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 03:09, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu can be literally translated into &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;. In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book ''A Dictionary of Chinese Xiehouyu''. &lt;br /&gt;
&lt;br /&gt;
Chinese Xiehouyu can be literally translated into &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;. In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book ''A Dictionary of Chinese Xiehouyu''. --[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 03:59, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu. (Qi Dehui, 2011, 110) &lt;br /&gt;
&lt;br /&gt;
According to professor Luo, &amp;quot;Similes&amp;quot; refers to Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle is figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that Xiehouyu originates from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu. (Qi Dehui, 2011, 110) --[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 03:59, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
Xiehouyu has very distinct characteristics, and its external structure is composed of two parts. The former part is the image and descriptive language, which tells a thing, a modality, an object, a scene and so on, while the latter part is a summary and abstract language, which is the explanation of the former part. The combination of the former part and the latter part produces a sense of witty and humor to express meaning. Therefore, the fixed phrase is called Xiehouyu. (Bao Huinan &amp;amp; Bao Ang, 2000, 64)&lt;br /&gt;
&lt;br /&gt;
Xiehouyu has very distinct characteristics, and its external structure is composed of two parts. The former part is the image and descriptive language, which says a thing, a modality, an object, a scene and so on, while the latter part is a summary and abstract language, which is the explanation of the former part. The combination of the former part and the latter part produces a sense of wit and humor to express meaning. Therefore, the fixed phrase is called Xiehouyu. (Bao Huinan &amp;amp; Bao Ang 2000, 64)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In the dictionary, the explanation of Xiehouyu is that a sentence composed of two parts: the former part is like the riddle, the latter part is like the answer of riddle, and the original meaning is from the latter part. For example, “泥菩萨过江——自身难保”(like a clay idol fording a river, hardly able to save oneself(let alone anyone else)). Therefore, Xiehouyu is a kind of idiom with relatively fixed structure and oral characteristics, which is composed of two parts with the relationship of citation and annotation. （Miregu Aimaiti, 2014, 5）&lt;br /&gt;
&lt;br /&gt;
In the dictionary, the explanation of Xiehouyu is that a sentence composed of two parts: the former part is like the riddle, the latter part is like the answer of the riddle, and the original meaning is from the latter part. For example, “泥菩萨过江——自身难保”( a clay idol fording a river, hardly able to save oneself (let alone anyone else)). Therefore, Xiehouyu is a kind of idiom with relatively fixed structure and oral characteristics, which is composed of two parts with the relationship of citation and annotation. （Miregu Aimaiti 2014, 5）--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
''An Unabridged, Comprehensive Dictionary''defines Xiehouyu as follows: Xiehouyu is a kind of idiom, which is humorous and vivid sentences that are familiar to the masses. When used, it can omit the latter part, and the former part can show the meaning, such as &amp;quot;丢了西瓜捡芝麻&amp;quot; (lose the watermelon and pick up the sesame) can mean &amp;quot;因小失大&amp;quot; (keep the tail from wagging the dog); the former and latter part can also be juxtaposed, such as &amp;quot;芝麻开花—节节高&amp;quot; (A sesame stalk puts forth blossoms notch by notch, higher and higher – rising steadily). (Liu Na, 2016, 18)&lt;br /&gt;
&lt;br /&gt;
''An Unabridged, Comprehensive Dictionary'' defines Xiehouyu as follows: Xiehouyu is a kind of idiom, which is humorous and vivid sentence that are familiar to the masses. When used, the latter part can be omitted, and the former part can show the meaning, such as &amp;quot;丢了西瓜捡芝麻&amp;quot; (lose the watermelon and pick up the sesame) can mean &amp;quot;因小失大&amp;quot; (keep the tail from wagging the dog); the former and latter part can also be juxtaposed, such as &amp;quot;芝麻开花—节节高&amp;quot; (A sesame stalk puts forth blossoms notch by notch, higher and higher – rising steadily). (Liu Na 2016, 18)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The definition points out the nature and components of Xiehouyu. In the branches of linguistics, Xiehouyu belongs to the National Cultural Connotation (NCC), which is composed of the former part and the latter part. The former part often explains and describes a kind of life phenomenon, and the latter part makes comments and analysis on this phenomenon. （Miregu Aimaiti, 2014, 6）&lt;br /&gt;
&lt;br /&gt;
The definition points out the nature and components of Xiehouyu. In the branches of linguistics, Xiehouyu belongs to the National Cultural Connotation (NCC), which is composed of the former part and the latter part. The former part often explains and describes a kind of life phenomenon, and the latter part makes comments and analysis of this phenomenon. （Miregu Aimaiti 2014, 6）--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In the section of language and characters in the ''Chinese Encyclopedia'', Xiehouyu refers to the humorous utterance formed by deliberately missing one word or half sentence of a commonly used word when speaking. There are usually two kind of Xiehouyu. The first one is the original meaning of Xiehouyu, referred to the omission of the last word of an idiom, which is also called &amp;quot;abbreviation&amp;quot;. （Miregu Aimaiti, 2014, 6）&lt;br /&gt;
&lt;br /&gt;
In the section of language and characters in the ''Chinese Encyclopedia'', Xiehouyu refers to the humorous utterance formed by deliberately missing one word or half sentence of a commonly used word when speaking. There are usually two kinds of Xiehouyu. The first one is the original meaning of Xiehouyu, referred to the omission of the last word of an idiom, which is also called &amp;quot;abbreviation&amp;quot;. （Miregu Aimaiti 2014, 6）--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The second one is allegorical sayings that are expanded its meaning. The two-part allegorical sayings in Beijing are called witticism, which means that the last half of a sentence can be omitted. For example, &amp;quot;竹篮打水（Ladling water with a wicker backet）&amp;quot; omits the latter part &amp;quot;一场空（all is empty）&amp;quot;. Sometimes homonyms are used. Such as &amp;quot;外甥打灯笼一一照旧（舅）(Things seemed to be the same as before)&amp;quot;. In this sentence, “旧” and “舅” are homophones in China. (Yang Peigen &amp;amp; Li Yanlin，2006，93)&lt;br /&gt;
&lt;br /&gt;
The second one is allegorical sayings that have expanded its meaning. The two-part allegorical sayings in Beijing are called witticism, which means that the last half of a sentence can be omitted. For example, &amp;quot;竹篮打水 (Ladling water with a wicker basket)&amp;quot; omits the latter part &amp;quot;一场空 (all is empty)&amp;quot;. Sometimes homonyms are used. Such as &amp;quot;外甥打灯笼一一照旧 (舅) (Things seemed to be the same as before)&amp;quot;. In this sentence, “旧” and “舅” are homophones in China. (Yang Peigen &amp;amp; Li Yanlin 2006，93)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In short, Xiehouyu is a special language form created by the Chinese people in their daily life. It is a short, funny and vivid sentence and composed of two parts: the former part plays the role of introduction, like a riddle, and the latter part plays the role of supplement, like the answer of riddle, which is very natural and appropriate. In a certain language environment, one usually says the former part and omit the latter part, the other can understand and guess its original meaning, so this language form is called Xiehouyu.（Miregu Aimaiti, 2014, 7）&lt;br /&gt;
&lt;br /&gt;
In short, Xiehouyu is a special language form created by the Chinese people in their daily life. It is a short, funny and vivid sentence and composed of two parts: the former part plays the role of introduction, like a riddle, and the latter part plays the role of supplement, like the answer of the riddle, which is very natural and appropriate. In a certain language environment, one usually says the former part and omit the latter part, the other can understand and guess its original meaning, so this language form is called Xiehouyu.（Miregu Aimaiti 2014, 7）--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience of life. It has the rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in China, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 05:36, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo 2020, 249)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 05:36, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most difference is that Chinese is a paradoxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In English, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng 1993，48-49)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 05:36, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization. (Liu Na, 2016, 18)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization. (Liu Na, 2016, 18)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 05:36, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
There are numerous examples of metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 05:46, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on itself. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 05:46, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers. (Qi Dehui 2011,110)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 05:46, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning. In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context. (Jin Huikang, 2004, 132)&lt;br /&gt;
&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning. In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context. (Jin Huikang 2004, 132) --[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 05:58, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) &lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.(Ling Li, 2004, 452)&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,111)&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) &lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick. (Ling Li, 2004, 452)&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心 (动了心) (A midwinter turnip (in the third period of nine days after the winter  solstice) —— the heart is frozen (affected with heart).)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of the heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui 2011,111)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 05:58, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti, 1995,19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）&lt;br /&gt;
&lt;br /&gt;
Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. (Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59)Eugene A. Nida, the advocate of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot;&lt;br /&gt;
&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation, which “leaves the reader in peace as much as possible, and moves the author towards him(这个只是归化的概念吧？）” (Venuti, 1995,19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first strategy proposed by Schleiermacher as &amp;quot;domesticationg transaltion&amp;quot;, and the second strategy as &amp;quot;foreignizing transaltion&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
In a word, domestication is the term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. (这个是异化的概念吧，你和下面的异化写成一样的了）(Mark Shuttleworth &amp;amp; Moira Cowie 2004, 43-44) Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. (Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 06:24, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in ''The Translation of Linshu'', which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. &lt;br /&gt;
&lt;br /&gt;
Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in ''The Translation of Lin Shu'', which means that the translation should not only accord with the language expression custom of the target language, but also keep the style of the original work. Substantially, the theory of sublimation requires translators to comprehend the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., then the translators should translate selectively. --[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 06:24, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
On the contrary, &amp;quot;foreignization&amp;quot; requires the translators to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation strategy of &amp;quot;foreignization&amp;quot;, which brought a western style to the works. (Liu Xiaocen 2017, 99)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 06:24, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language readers as the destination, and adopt the expression methods that are familiar to the target language readers to convey the content of the original text. Domestication requires the translators to approach the target language readers, and the translators must speak like the author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domesticating translation helps readers understand the translation better and enhance the readability and appreciation of the translation. (Nie Xiaohua 2002, 3)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 06:24, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
On the contrary, Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
On the contrary, foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua 2002, 3)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 06:24, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be applied in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be applied in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. (Xu Yanan &amp;amp; Zeng Xianmo 2020, 249)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 06:48, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them. (Xiao Luan &amp;amp; Feng Xuehua, 2011，65)&lt;br /&gt;
&lt;br /&gt;
Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also consider the readers' understanding and the fluency of the original text, so it is also necessary to adopt the strategy of domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them. (Xiao Luan &amp;amp; Feng Xuehua 2011，65)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 06:48, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. (Xiao Luan &amp;amp; Feng Xuehua, 2011，66)&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. (Xiao Luan &amp;amp; Feng Xuehua 2011，66)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 06:48, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Liu Xiaocen，2017，99)&lt;br /&gt;
&lt;br /&gt;
In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can have common development. Therefore, during the practical translation process, domestication and foreignization should complement each other so that appropriate translated texts can be produced. (Liu Xiaocen 2017，99)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 06:48, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.（Qi Dehui,2011,110）&lt;br /&gt;
&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese Xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of the source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of the target language as the destination and conform to the characteristics of the target language. (Qi Dehui 2011,110)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:14, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.” Others translate it into “Three cobblers with their wits combined together equal Zhuge Liang， the master mind.” The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. （Qi Dehui,2011,111）&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.” Others translate it into “Three cobblers with their wits combined together equal Zhuge Liang， the master mind.” The first translation obviously adopts a domesticating translation strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. （Qi Dehui 2011,111）--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:14, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost. （Qi Dehui,2011,111）&lt;br /&gt;
&lt;br /&gt;
The second translation version adopts foreignization strategy, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? How can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the source language is lost. （Qi Dehui,2011,111）--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:14, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For example, （4）那胡正卿心头 “十五个吊桶打水——七上八下” Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. （5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。His mind was in turmoil these days and he was quite unable to think straight.&lt;br /&gt;
&lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
&lt;br /&gt;
For example, （4）那胡正卿心头 “十五个吊桶打水——七上八下” Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. （5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。His mind was in turmoil these days and he was quite unable to think straight.&lt;br /&gt;
&lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui 2004, 118). --[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:14, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example, the C-E Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui 2004, 119).--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:14, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
For example, （6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! （7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries. (Zhou Ningqi, 2008，152)&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the translators retain the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of common human thinking and they can be understood and accepted by readers in other countries. (Zhou Ningqi 2008, 152)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:14, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. (Zhou Ningqi, 2008，152)&lt;br /&gt;
&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. (Zhou Ningqi 2008，152)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:14, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For example: （8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me.&lt;br /&gt;
&lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. (Yang Hongwei &amp;amp; Li Yadan,2004,84)&lt;br /&gt;
&lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. (Yang Hongwei &amp;amp; Li Yadan 2004,84)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:14, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text. (Yang Hongwei &amp;amp; Li Yadan,2004,84)&lt;br /&gt;
&lt;br /&gt;
In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and the figurative rhetorical effect achieved by the use of Xiehouyu in the original text. (Yang Hongwei &amp;amp; Li Yadan 2004,84)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:14, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。 Some comrades love to write long articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long and smelly（implies the articles are long and dull）.&lt;br /&gt;
&lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。 Some comrades love to write long articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），It's long and smelly（implies the articles are long and dull）.--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:14, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”. Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”. Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui 2011, 111)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:14, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====4.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====4.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning is referred as general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning is referred to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the original text, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. (Qi Dehui 2011, 111)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:20, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（If a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:20, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui 2011, 112)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:20, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====4.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A dog is wearing a cap —— pretending to be a human being （an insult）.&amp;quot; In this way, the English reader would not be misunderstood. (Zhou Ningqi, 2008，153)&lt;br /&gt;
&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
In Chinese, idioms about dog are generally derogatory, such as &amp;quot;狼心狗肺&amp;quot;、&amp;quot;狗腿子&amp;quot;、&amp;quot;狗仗人势&amp;quot;、&amp;quot;狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of the Chinese Xiehouyu. For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A dog is wearing a cap —— pretending to be a human being （an insult）.&amp;quot; In this way, the English reader would not misunderstand its meaning. (Zhou Ningqi, 2008，153)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:45, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by Chou Yu and gladly taken by Huang Kai.（A fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent him to the enemy camp in order to deceive the enemy.）--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:45, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====4.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====4.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning. (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.)&lt;br /&gt;
&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning when transalating by combining with the context, which flexibly conveys the meaning. (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly to the point.)&lt;br /&gt;
&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He is sure to ask questions but I'll hold my tongue.)&lt;br /&gt;
&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====4.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. (Gao Yun &amp;amp; Yu Jie, 2004, 126)&lt;br /&gt;
&lt;br /&gt;
While the literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. The Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. (Gao Yun &amp;amp; Yu Jie 2004, 126)&lt;br /&gt;
&lt;br /&gt;
Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;. The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
Some Xiehouyu has strong national cultural features in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by a free translation to show its metaphorical meaning. The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content. (Qi Dehui 2011, 112) --[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 09:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing with straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了(The tail of a rabbit can't be long—— something won't last long.) （Guo Jiangzhong, 1996, 12）--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 09:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====4.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings. In this case, borrowing English synonym idioms to translate them is proper as well. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect. (Qi Dehui 2011, 112)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 09:18, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。 (Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not. （Ling Li,2004,59）&lt;br /&gt;
&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical features of two languages are different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, for the former has a positive meaning, while the latter does not. （Ling Li 2004,59）--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 09:18, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====4.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu. (Zhou Ningqi, 2008，152)&lt;br /&gt;
&lt;br /&gt;
Omission refers to the deletion of certain words from the original text. It is not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This strategy is especially suitable for the translation of some Chinese Xiehouyu. (Zhou Ningqi, 2008，152)&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。 (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.(Yang &amp;amp; Dai,1986)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.(Yang &amp;amp; Dai 1986)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 09:24, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the strategies of free translation andliteral translation to truly show the stylistic and pragmatic characteristics of the Chinese Xiehouyu. Moreover, the translation of the Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to translating Xiehouyu well. (Liu Na 2016,19) --[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 09:24, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn about the languages and cultures of different nationalities, we should also be open-minded and inclusive.  --[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 09:44, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is active at all times and in all countries. The translation of the Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. We should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can narrow the cultural gap and eliminate the obstacles of language by translating Chinese Xiehouyu into English.--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 09:44, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. &lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible, which needs surmount double barriers of language and culture and adopt different translation strategies according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form.--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 09:44, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; For metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal translation and free translation can be used.--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 09:44, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. &lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from a different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation.--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 09:44, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
Therefore, the translation of the Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.(与上文重复）--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 09:44, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
1.Mark Shuttleworth &amp;amp; Moira Cowie. (2004). ''Dictionary of Translation Studies''. Shanghai Foreign Language Education Press. 43-59.&lt;br /&gt;
&lt;br /&gt;
2. Venuti, L. (1995). ''The Translator's Invisibility''. London and New York: Routledge. 19-20.&lt;br /&gt;
&lt;br /&gt;
3.Yan Xiaohua 晏小花.(2002). 翻译中的异化和归化. [Foreignization and Domestication in Translation]. 湖南医科大学学报[Journal of Social Science of Human Medical University]25-27.&lt;br /&gt;
&lt;br /&gt;
4.Wang Yijun 王义军.(2009). 从归化和异化看文化与翻译.[ Culture and Translation from the Perspective of Domestication and Foreignization] 安徽文学 [Anhui Literature] 216-217.&lt;br /&gt;
&lt;br /&gt;
5.Miregu.Aimaiti米热姑·艾买提.(2014). 汉语歇后语在维吾尔语中的翻译研究[Studying on Translating Chinese Two-Part Allegorical Sayings into Uyghur].甘肃：西北民族大学[Gansu：Northwest Minzu University] 5-8.&lt;br /&gt;
&lt;br /&gt;
6.Wen Duanzheng 温端政. (2002).中国歇后语大词典.[''Chinese Xiehouyu dictionary'']. 上海：上海辞书出版社[Shanghai: Shanghai Lexicographic Publishing House] 20-21.&lt;br /&gt;
&lt;br /&gt;
7.Lian Shuneng 连淑能. (1993). 英汉对比研究.[''Contrastive Studies of English And Chinese'']. 北京：高等教育出版社[Beijing:Higher Education Press]&lt;br /&gt;
&lt;br /&gt;
8. Bao Huinan &amp;amp; Bao Ang 包惠南，包昂. (2000). 实用文化翻译学[''Studies of Practical Cultural Translation''] . 上海：上海科学普及出版社[Shanghai: Shanghai Science Popularization Press] 64-65.&lt;br /&gt;
&lt;br /&gt;
9. John S.Rohsenow. (1991). ''A Chinese-English Dictionary of Enigmatic Folk Similes''. The University of Arizona Press.&lt;br /&gt;
&lt;br /&gt;
10.Jin Huikang 金惠康.(2004). 跨文化交际翻译续编.[''Translation in Intercultural Communication, Book 2'']. 北京：中国对外翻译出版公司[Beijing: China Translation &amp;amp; Publishing Corporation] 452-453.&lt;br /&gt;
&lt;br /&gt;
11.Ling Li 凌利.(2004). 歇后语词典.[''A Dictionary of Chinese Allegorical Sayings'']. 呼和浩特：内蒙古人民出版社[Huhehaote: Neimenggu People's Publishing House] 59-452.&lt;br /&gt;
&lt;br /&gt;
12.Huang Yahui 黄亚慧.(2006). 论汉语歇后语的汉译英的异化问题.[ Journal of Neijiang Normal University]. 内江师范学院学报[Journal of Neijiang Normal University].118-119.&lt;br /&gt;
&lt;br /&gt;
13. Chen Hongwei &amp;amp; Li Yadan 陈宏微，李亚丹. (2004). 新编汉英翻译教程.[''A New Coursebook On Chinese-English Translation'']. 上海：上海外语教育出版社[Shanghai: Shanghai Foreign Language Education Press].84-86.&lt;br /&gt;
&lt;br /&gt;
14.Yang Xianyi &amp;amp; Dai Naidie. 杨宪益，戴乃迭. (1986). 《儒林外史》英译本.[''The Scholars'']. 长沙：湖南出版社 [Changahs: Hunan Publishing House]&lt;br /&gt;
&lt;br /&gt;
15.Guo Jiangzhong. 郭建中.(1996). 汉语歇后语翻译的理论与实践.[Theory and Practice of Translation of Chinese Allegorical Sayings]. 中国翻译 [China Academic Journal Electronic Publishing House].12-13.&lt;br /&gt;
&lt;br /&gt;
16.Gao Yun &amp;amp; Yu Jie. 高芸, 于洁.(2004). 汉语歇后语英译研究.[On English Versions for Chinese Enigmatic Folk Similes] 怀化学院学报 [Journal of Huaihua University].124-126.&lt;br /&gt;
&lt;br /&gt;
17. Qi Dehui. 戚德慧. (2011). 归化与异化在汉语歇后语英译中的运用.[ The Application of Domestication and Foreignization in the English Translation of Chinese Xiehouyu].  现代语文(语言研究版).[Modern Chinese].110-112.&lt;br /&gt;
&lt;br /&gt;
18.Xiao Luan &amp;amp; Feng Xuehua. 肖鸾, 冯学华. (2011). 浅析归化和异化及其在旅游资料翻译中的实践. [Domestication and Foreignization and Their Application in Tourism Translation]. 郧阳师范高等专科学校学报 [Journal of Yunyang Teachers College].65-66.&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨 202070080633, majored in English Translation==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of domestication and foreignization in the first part, and then will introduce the definition and cultural connotations of Chinese idioms. Then, it will discuss the application of these two translation strategies to Chinese idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Chinese Idioms; Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先介绍归化异化两种策略，紧接着在第二部分从含义、文化内涵方面对汉语习语进行了介绍，然后通过举例来探讨这两种翻译策略在汉语习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译汉语习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
Domestication and foreignization are two different translation strategies, they are commonly used in the translation of Chinese idioms. In this chapter, the author will introduce the definition of domestication and foreignization, and then will present the debates on these two translation strategies.&lt;br /&gt;
&lt;br /&gt;
====The Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication is a term used by Lawrence Venuti, American translation theorist, to describe the translation strategy in which a transparent, fluent style is adopted to minimize the strangeness of the foreign text for readers of target language (Venuti 1995, 19-20). Venuti believes domestication originated from Friedrich Schleiermacher's famous notion of the translation which &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; (Schleiermacher 1838/1963, 47; 1838/1977, 74). &lt;br /&gt;
&lt;br /&gt;
From Venuti's perspective, domestication has negative connotations as it's regarded as a policy common in dominant cultures which are &amp;quot;aggressively monolingual, unreceptive to the foreign&amp;quot;, and which he describes as being &amp;quot;accustomed to fluent translation that invisibly inscribe foreign texts with values of target language and provide readers with the narcissistic experience of recognizing their own culture in a culture order&amp;quot; (Venuti 1995, 15). &lt;br /&gt;
&lt;br /&gt;
According to Venuti, domestication is the predominant translation strategy in Anglo-American culture, and he argues that this is consistent with the unbalanced relation between Anglo-American culture and other cultures. He further points out that domestication has widely served domestic affairs, therefore it's necessary to adopt other translation strategies to challenge the domination of domestication (Venuti 1995, 15). &lt;br /&gt;
&lt;br /&gt;
Foreignization is a term used by Lawrence Venuti to describe the translation strategy in which a target text is produced which deliberately breaks target conventions by retaining something of the foreignness of the origin text (Venuti 1995, 19-20). Venuti asserts foreignization is derived from the translation type, stated by Schleiermacher, in which &amp;quot;the translator leaves the author in peace, as much as possible, and moves the reader towards him&amp;quot; (Schleiermacher 1838/1963, 47; 1838/1977, 74).&lt;br /&gt;
&lt;br /&gt;
As far as Venuti is concerned, he describes foreignization as an &amp;quot;ethnodeviant pressure&amp;quot; (Venuti 1995, 20), and thus considers it can &amp;quot;register the linguistic and cultural difference of the foreign text, sending the reader abroad&amp;quot; (Venuti 1995, 20). In specific terms foreignization means not only the freedom from the absolute restriction of target language and texts, but the selection of an non-fluent, opaque style in some appropriate situations and the deliberate accumulation of &amp;quot;Realia&amp;quot; of source language or &amp;quot;Archaisms&amp;quot; of target language, which would provide readers of target language with an &amp;quot;alien reading experience&amp;quot; (Venuti 1995, 20).&lt;br /&gt;
&lt;br /&gt;
====The Debates on Domestication and Foreignization====&lt;br /&gt;
There has been a long-standing debate about how to deal with cultural differences in translation. There are many scholars, such as John Dryden, Alexander Tytler, Denham, Lefevere, Frere, who approved of domestication. Domestication has been in the dominant position for a long time. To begin with, translation theorists like Cicero, Saint Jeromi and Quintilian raised some ideas about word-for-word translation and sense-for-sense translation. Considered from the theories they put forward, they favored free translation (Schulte &amp;amp; Biguenet 1992, 13).&lt;br /&gt;
&lt;br /&gt;
As is well-known, Eugene A. Nida proposed the concept of functional equivalence. From his perspectives, translation is communication, in which what really matters is what people get when they listen, speak and read the translated text. Translation shouldn't be judged by the comparison of the corresponding lexical meanings, grammatical categories and rhetorical devices, but by the extent to which the recipient correctly understands and appreciates the translated text. The purpose of Nida's functional equivalence theory is that the expression of the translated text should be completely natural, so that the readers can better understand the original text through domestication translation, thus avoiding cultural conflicts, eliminating the gap, and finally achieving the purpose of cultural exchange (Nida 1993, 118). &lt;br /&gt;
&lt;br /&gt;
The supporters of domestication hold the view that the translator should take readers into consideration, and if the content of the translation is not within the reader's understanding, the effect of translation and communication will not be achieved, and secondly the translator should try to avoid cultural conflicts, and in the process of translation, the translator should constantly get closer to the target reader, so that the target reader can read the translation with the same effect as the reader of the original text. Thirdly, each language has its own cultural connotation, so if there is a cultural gap between the two languages, foreignization will not only result in a non-fluent translation, but also in the reader's unacceptability of the translation. Last but not least, it cannot be realized to find the completely equivalent word in another language, so to avoid producing opaque translations, it's no doubt that domestication is a better choice (Chan 2004, 171).&lt;br /&gt;
&lt;br /&gt;
Foreignization started later than domestication, and gained much popularity in the 20th century. Many scholars' translations embody this translation strategy, including many of Ezra Pound's translations and Nabokov's famous literal translation of Pushkin's Eugene Onegin (Mark Shuttleworth &amp;amp; Moira Cowie 2004, 59).&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti firstly defined foreignization and was a representative of foreignization. Venuti described foreignization in his book ''The Translator's Invisibility'' as &amp;quot;a form of resistance, which is against ethnocentrism, racism, cultural narcissism and imperialism, in the interests of democratic geopolitical relations&amp;quot; (Venuti 1995, 20). He proposed a translation theory and practice that opposes translation fluency and aims not to eliminate linguistic and cultural differences in translation, but to express such linguistic and cultural differences in translation. This is also one of the basic ideas of deconstructionist translation thought. It's said by Venuti that &amp;quot;the aim of opposing domestication and advocating foreignization is to develop a translation theory and practice that resists the predominance of cultural values of the target language, thus expressing the linguistic and cultural differences of foreign texts&amp;quot; (Venuti 1995, 20). Foreignization is premised on the belief that cultures differ from each other and that communication is complicated by cultural differences between and within linguistic communities. Foreignization is to recognize and tolerate the differences and to express the cultural differences in the target language. &lt;br /&gt;
&lt;br /&gt;
People who favor of foreignization hold the following reasons. Firstly, the translator should make every effort to be faithful to the original work in the translation, and the content of the original work should be reproduced to the maximum extent. If the translator fails to reach this, then the translation will be considered as faithful. Secondly, adding the expression of source language into target language will enrich the target language. Thirdly, the purpose of readers' reading translations is to learn about foreign cultures, which foreignization can help to realize. Foreignization attempts to keep the characteristics of the source language (孙致礼 2002, 40-44). The debate between domestication and foreignization has still continued until the 21st century.&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Definition and Cultural Connotations of Chinese Idioms=== &lt;br /&gt;
It is of great importance to have an understanding of Chinese idioms before analyzing domestication and foreignization in the translation of Chinese idioms. Chinese idioms are closely related to various Chinese cultures. Domestication and foreignization are commonly used by translators in dealing with cultural factors in translation. Therefore, in this chapter, the author will introduce the definition and cultural connotations of Chinese idioms.&lt;br /&gt;
&lt;br /&gt;
====The Definition of Chinese Idioms====&lt;br /&gt;
According to ''Modern Chinese Dictionary'', Chinese idioms are &amp;quot;concise and meaningful phrases or short sentences that have been in long public usage&amp;quot; (Dictionary Editorial Office, Institute of Linguistics, Chinese Academy of Social Sciences 2002, 248). &lt;br /&gt;
&lt;br /&gt;
In ''The New Oxford Dictionary of English'', idiom is &amp;quot;a group of words established by usage as having a meaning not deducible from those of the individual words; a form of expression natural to a language, a person, or group of people&amp;quot; (Hanks 2001, 908). &lt;br /&gt;
&lt;br /&gt;
As is defined in ''Webster's New World Dictionary of the American'' (1972), idiom means &amp;quot;an accepted phrase, construction, or expression contrary to the usual patterns of the language or having a meaning different from the literal&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
These definitions all mention that idioms are formed in the long process that people use languages, and they cannot be understood from their literal words because they are closely related to the culture. Thus, the cultural characteristics must be taken into consideration.&lt;br /&gt;
&lt;br /&gt;
====The Cultural Connotations of Chinese Idioms====&lt;br /&gt;
In this section, the author will divide the cultural connotation of Chinese idioms into four groups: geographical culture, conventional culture, historical culture and religious culture.   &lt;br /&gt;
&lt;br /&gt;
For Chinese idioms reflecting geographical culture, they are created in China's particular geographical environment. China has been a big country dominated by agriculture since ancient times, and the agricultural population accounts for a large proportion. Therefore, a large part of Chinese idioms is related to agriculture. They are the crystallization of the extremely rich wisdom accumulated by the working people in the productive labor for generations. For example, those who engage in agriculture will say: &amp;quot;靠山吃山，靠水吃水&amp;quot; (One has to make use of whatever resources available.), &amp;quot;种瓜得瓜，种豆得豆&amp;quot; (What goes around comes around.), &amp;quot;一日之计在于晨&amp;quot; (An hour in the morning is worth two in the evening.) (Qiu Nengsheng, Qiu Xiaoqin 2019, 52). &lt;br /&gt;
&lt;br /&gt;
For Chinese idioms reflecting conventional culture, they derive from Chinese national customs in the social life. Chinese people are made of fifty-six ethnic groups, and each group has its own customs. Just in Han, there are many types of customs such as marriage customs, drinking customs, funeral customs, etc. Among these different aspects of customs, people create abundant Chinese idioms. For an instance, &amp;quot;红运当头&amp;quot; which means one has a good fortune, &amp;quot;开门红&amp;quot; which means to make a good start (Qiu Jixin 2002, 45).&lt;br /&gt;
&lt;br /&gt;
For Chinese idioms reflecting historical culture, they originate from Chinese long-run national history and culture. An important element of Chinese idioms reflecting historical culture is the historical allusions and fables. They are treasures of Chinese national history and culture, with strong national colors and distinctive cultural personalities, containing rich historical and cultural information, and reflecting the characteristics of historical cultures. Many idioms of this type come from historical allusions and fables. For an instance, &amp;quot;万事俱备，只欠东风&amp;quot; comes from the Battle of the Red Cliff, &amp;quot;八仙过海，各显神通&amp;quot; reflects the content of Chinese traditional myths and legends (Zhang Ning 1999, 24). &lt;br /&gt;
&lt;br /&gt;
For Chinese idioms reflecting religious culture, they mainly come from Buddhism and Taoism. Confucius and Mencius are considered as saints by Chinese people. Many Chinese idioms reflecting religious culture contain &amp;quot;佛&amp;quot; (Buddha), &amp;quot;庙&amp;quot; (temple) and &amp;quot;和尚&amp;quot; (monk or bonze). For example, &amp;quot;临时抱佛脚&amp;quot; (embrace Buddha's feet in one's hour of need) which means seeking help at the last moment, &amp;quot;放下屠刀，立地成佛&amp;quot; (drop one's cleaver and become a Buddha) which means achieving salvation as soon as one give up evil (Wang Fang 2001, 35).&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
In the translation of Chinese idioms, Foreignization and domestication are not mutually exclusive translation strategies. Instead, they can work together to help to produce better translations. In this chapter, the author will present specific examples of the application of these two translation strategies in Chinese idioms’ translation.&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
我要有个[三长两短]，你给玉山捎个话！(杜鹏程《保卫延安》)&lt;br /&gt;
&lt;br /&gt;
Translation: If [anything should happen] to me, let Yushan know!&lt;br /&gt;
&lt;br /&gt;
The meaning of &amp;quot;三长两短&amp;quot; cannot be understood from its literal words. If the idiom is translated into &amp;quot;three long and two short things&amp;quot;, the target readers will feel confused. Therefore, it's more appropriate to use domestication in the translation. Though the national feature may not be expressed in the translation, domestication makes the translation more fluent and comprehensive.    &lt;br /&gt;
&lt;br /&gt;
她怕[碰一鼻子灰]，话到嘴边，她又把它吞了下去。(茅盾《子夜》)&lt;br /&gt;
&lt;br /&gt;
Translation: She was afraid of [being snubbed], so she swallowed the words that came to her lips.&lt;br /&gt;
&lt;br /&gt;
The image of &amp;quot;碰一鼻子灰&amp;quot; is to have one's nose rubbed in the dirt, which is difficult for the target reader to understand what it means, so it's necessary to abandon the original image and to express its meaning to the target reader.  &lt;br /&gt;
&lt;br /&gt;
运涛好久不来信了，一家子[盼了星星盼月亮]。(梁斌《红旗谱》)&lt;br /&gt;
&lt;br /&gt;
Translation: For many months no letter came from Yuntao till his whole family [worried over him day and night].&lt;br /&gt;
&lt;br /&gt;
The translation gives up seeking a consistent form with the original text, instead it chooses to find a functionally similar expression to convey the emotion of the original sentence, giving the target reader the same feeling as the readers of the original text have.&lt;br /&gt;
&lt;br /&gt;
等他们赶来营救时，已是[正月十五贴门神——晚了半月]啦。&lt;br /&gt;
&lt;br /&gt;
Translation: But they were too late for a rescue.&lt;br /&gt;
&lt;br /&gt;
Two-part allegorical sayings (xiehouyu) are unique to the Chinese language, and are in the unique structural form with strong national characteristics. Because of the double barriers of language form and culture, translators sometimes have to abandon the unique structural form and national characteristics of two-part allegorical sayings and adopt the translation strategy of domestication, which is to only translate its meaning, and abandon the metaphor and metonymy of it.&lt;br /&gt;
&lt;br /&gt;
一剑剁去随手而倒。霎时觉来，乃[南柯一梦]，口中犹骂，操贼不止。(罗贯中《三国演义》)&lt;br /&gt;
&lt;br /&gt;
Translation: Dong Cheng cried to Cao, chopping at him with his blade. Cao crumbled in the wake of the blow, as Cheng repeated the words &amp;quot;traitor, traitor&amp;quot; until he had awoken from [the empty dream].&lt;br /&gt;
&lt;br /&gt;
This idiom mainly talks about that Chun Yufen had a dream of becoming a sheriff of Nanke County and living a wealthy life. However, when he woke up, he found out that it was just a dream. Later, people use &amp;quot;南柯一梦&amp;quot; to refer to a dream, or a metaphor for a happy air. The target reader who has no knowledge of the background of this idiom will have difficulty acquiring the meaning. Under this circumstance, it's a better choice to adopt domestication.   &lt;br /&gt;
&lt;br /&gt;
The translation strategy of domestication is to grasp the important aspect of the content and metaphor of idioms. When using domestication, the translator sometimes has to sacrifice the image and needs to combine the context to convey metaphors flexibly. One of the responsibilities of the translator is to avoid cultural conflicts leading to misunderstanding of the translation. When translating a text into another culture, the translator must carefully weigh the connotation of ideology in the culture. If the content and form expressed in the translation are within the knowledge range of the target reader's understanding of the real world, it will be easier for the reader to understand them (许建平 2004, 8).&lt;br /&gt;
&lt;br /&gt;
English and Chinese idioms belong to different languages ​​and are produced under different cultural backgrounds. If the foreignization translation method is overemphasized, it will increase the reader's unfamiliarity with the translation, increase the difficulty of readers' acceptance, and hinder the mutual communication and penetration between different countries and nations. Therefore, according to the national psychology of the target language, if the foreignization cannot be expressed clearly, the domestication translation strategy can be adopted so that the reader can appreciate and grasp the meaning of the original text (Chan 2004, 104).&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
“他一家子在这，他的房子、地在这儿，他跑？[跑了和尚跑不了庙]。”(周立波《暴风骤雨》)&lt;br /&gt;
&lt;br /&gt;
Translation: &amp;quot;Escape? But his home and property can't escape. The monk may run away, but the temple can't run with him&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
咳，这一来，[竹篮子打水一场空了]！(梁斌《红旗谱》)&lt;br /&gt;
&lt;br /&gt;
Translation: Ah! We were drawing water in a baboo basket.&lt;br /&gt;
&lt;br /&gt;
特别是她那时的“密司林佩瑶”，禀受了父亲的名士气质，曾经[架起了多少的空中楼阁]…… (茅盾《子夜》) &lt;br /&gt;
&lt;br /&gt;
Translation: She herself, Miss Lin Pei-yao, endowed with her scholarly father's idealistic temperament, was especially fond of [building castles in the air]...&lt;br /&gt;
&lt;br /&gt;
Because people's feelings, perceptions of objective things and social experiences have many similarities, there are a small number of idioms that are identical or similar in English and Chinese idioms. These idioms have the same or similar figurative meaning, and the same implied meaning, which means that the literal and figurative meanings of these idioms convey the same cultural information and can be translated into each other. The translation of &amp;quot;跑了和尚跑不了庙&amp;quot;, &amp;quot;竹篮子打水一场空&amp;quot; and &amp;quot;架起了多少的空中楼阁&amp;quot; convey the same meaning as their Chinese meaning, and the it's not difficult for foreign readers to get the information. Therefore, foreignization which is used in these three translations not only expresses the the meaning, but preserves the national and cultural characteristics of the idioms. &lt;br /&gt;
&lt;br /&gt;
匡超人听了这话，慌忙作揖，磕下头去，说道：“晚生真乃‘[有眼不识泰山]’。”(吴敬梓《儒林外史》)&lt;br /&gt;
&lt;br /&gt;
Translation: When Kuang Chao-jen heard this, he made haste to bow. &amp;quot;Although I have eyes,&amp;quot; he exclaimed, &amp;quot;I [have failed to see Mount Tai]!&amp;quot; (Translated by Yang Xianyi)&lt;br /&gt;
&lt;br /&gt;
In this translation, the translator preserves the image and national characteristics, directly expressing the literal meaning of &amp;quot;有眼不识泰山&amp;quot;. As China has developed rapidly, Mount Tai has been known by more and more foreigners as a famous scenic spot of China. Foreigners who get the knowledge of the mountain will not misunderstand the idiom. Thus, using foreignization makes the translation both understandable and vivid. &lt;br /&gt;
&lt;br /&gt;
主公仰慕将军，欲求令爱为儿妇，永结[秦晋之好]。(罗贯中《三国演义》)&lt;br /&gt;
&lt;br /&gt;
Translation: My master, long your admirer, seeks your treasured daughter's hand in behalf of his son to [band the two houses in marriage as the states of Qin and Jin did in ancient times].&lt;br /&gt;
&lt;br /&gt;
For idioms with strong national color or allusive nature, the translator can translate them with foreignization on the basis of context, and some explanations can be added in the translation to express the original meaning more clearly. The Chinese historical idiom &amp;quot;秦晋之好&amp;quot; comes from a historical allusion. When this idiom first appeared in the novel, the translator translated the names of the two vassal states by transliteration, thus retaining the differences of cultures. In order to make readers better understand the idiom, the translator also interpreted the idioms so that the meaning hidden behind the Chinese characters was much clear. Now that the English translation of the sentence is an experiment, the result of deleting &amp;quot;band the two houses in marriage&amp;quot; can be called a faithful translation, but at most it is only the faithfulness of the language form. If the former part is deleted, it will be &amp;quot;as the states of Qin and Jin did in ancient times&amp;quot;. The translation seems to convey the main meaning of the idiom, but at least in form, the extraordinary meaning of the original idiom is gone. It is a pity that &amp;quot;秦晋之好&amp;quot; lost its own meaning. On this basis we should add some annotations. &lt;br /&gt;
&lt;br /&gt;
Foreignization conveys information from one culture and language to another in a way that maintains its original nature, bringing not only a new component to the target language, but also an influx of such a component that will lead to various aggregation and fission reactions within the target language, which will eventually lead to its fundamental transformation. As a result, the integration of nations and peoples are greatly facilitated. The use of heterogeneous translations of idioms is conducive to the mutual exchange and penetration of two heterogeneous cultures and languages, and promotes the integration between them. Therefore, the metaphors, images and national and local colors of the original idioms are preserved in the translation as much as possible without violating the linguistic norms of the translation and without causing false associations (Liao Qiyi 2001, 58).&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
(张飞) 瞠目大叱曰: “我哥哥是[金枝玉叶]，你是何等人 ……”(罗贯中《三国演义》) &lt;br /&gt;
&lt;br /&gt;
Translation: The moment Zhang Fei heard this, his eyes widened and he shouted, &amp;quot;Our brother is a prince of the blood, [a jade leaf on a golden branch]. Who are you to …&amp;quot;&lt;br /&gt;
&lt;br /&gt;
梁虔等曰: “夏侯驸马乃[金枝玉叶]，倘有疏虞，难逃坐视之罪。”(罗贯中《三国演义》)&lt;br /&gt;
&lt;br /&gt;
Translation: Liang Qian, as well as others argued, &amp;quot;Imperial Son－in－Law Xiahou Mao is [part of the royal family], the slightest negligence will be punished as willful indifference to his fate&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
耀骂曰: “曹都督乃[金枝玉叶]，安肯与反贼相见耶! ”(罗贯中《三国演义》) &lt;br /&gt;
&lt;br /&gt;
Translation: Fei Yao taunted him:&amp;quot; Field Marshal Cao [belongs to the royal family]. He would not lower himself to meet a traitor&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
The interpretation of &amp;quot;金枝玉叶&amp;quot; in the Chinese dictionary is: The golden jade metaphor the royal family and the noble people. It can be seen from the translation of this idiom in ''The Romance of the Three Kingdoms'' that the translator uses the combination of foreignization and domestication. If you completely use the method of foreignization, readers will think that Chinese people are the same in their thinking mode. If the method of foreignization is completely adopted, the reader will understand each word. But they do not understand the overall meaning, because there is no relationship between the two images of &amp;quot;金枝&amp;quot; and &amp;quot;玉叶&amp;quot;. They may speculate on the linguistic expression of these two images, because they are suppressed by the difference in the strange world, and this kind of speculation may hinder the understanding of the whole sentence. On the other hand, the more important the difference in the language culture of the original language is, the more it should be reproduced. In order to highlight the Chinese emphasis on &amp;quot;Gold&amp;quot; and &amp;quot;Jade&amp;quot;, the idiom should be completely alienated, which resulted in different translations of the three sentences of this idiom.&lt;br /&gt;
&lt;br /&gt;
蒙曰: “兵有利钝，战无必胜。如猝然遇敌，步骑相促，人尚不暇及水，何能入船乎?”权曰: “[人无远虑，必有近忧]。子明之见深远。”(《论语》)&lt;br /&gt;
&lt;br /&gt;
Translation: Lu Meng responded:&amp;quot; The fortunes of war are never constant; victory is never sure. In an abrupt confrontation, with infantry and cavalry jostling together, our men may not have time to reach the water much less board the boats&amp;quot;. Sun Quan commented, &amp;quot;[Improvidence invites danger]. Lu Meng wisely looks ahead&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
子邓忠劝曰: “[小不忍则乱大谋]，父亲若与他不睦，必误国家大事。” (《论语》)&lt;br /&gt;
&lt;br /&gt;
Translation: Ai's son, Deng Zhong, urged him to forbear, saying, &amp;quot;[Intolerance for trifles ruins great plans]. Father, if you fall out with him, you will fail the dynasty&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The above two famous idioms are all from the ''Analects of Confucius''. In the different translations versions, the translations of &amp;quot;人无远虑，必有近忧&amp;quot; and &amp;quot;小不忍则乱大谋&amp;quot; are also different. The word-by-word interpretation conveys the literal meaning of the idioms and is used in dialogue. The author's situation is always like this, he cannot express all aspects of the original text, and choosing one side means giving up other aspects. Observing the translations, the number of words is originally quite a lot, and the meaning is also expressed clearly enough, and there is no longer a need for domestication interpretation. To be fair, both translations are consistent with the language style of the translated text. The foreignization and domestication are balanced in the translation.&lt;br /&gt;
&lt;br /&gt;
In translation, even if every word in the original text can be translated with its &amp;quot;equivalence&amp;quot; in the translation, it is not always guaranteed that the translation will have the same or similar effect on the readers of the translated text as the original text, because readers often use their own cultural concepts to understand the content of the translated text. In some idioms, the cultural color of the original language is preserved by foreignization, but it causes linguistic errors and difficulties for readers to understand, and if we adopt domestication, we will lose the cultural color of the original language and cannot let the readers fully understand the meaning of the original. Therefore, we can adopt a combination of domestication and foreignization to translate the literal meaning and then point out the implied meaning, so that the translation can be imaginative and vivid, reflecting the style and flavor of the original language and being fully accepted by the readers (Guo Jianzhong 1998, 17).&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In the translation of idioms, domestication and foreignization are not mutually exclusive translation strategies. Instead, these two strategies can work together to make the translation better. If the expressive habits of the target language are taken into account, the cultural connotation in the source language is inevitably affected, and vice versa. From the perspective of cultural differences, excessive domestication or foreignization is not conducive to the transmission of idioms' meaning, and these two translation strategies need to be used interactively according to the actual situation (Guo Jianzhong 1998, 18). &lt;br /&gt;
&lt;br /&gt;
Firstly, the choice of domestication and foreignization is in accordance with the purpose of translation. In order to ease cultural contradictions and to make the translation both fluent and easy to understand, it is recommended to use the domestication strategy. At the same time, there are also many Chinese idioms that introduce English vocabulary through foreignization translation strategy. For example, &amp;quot;lose one's face&amp;quot; comes from &amp;quot;丢面子&amp;quot;. Many idioms can be translated using two strategies. The key depends on the translator's attitude and choice, and what needs to be achieved. The translation of Chinese idioms in the famous book ''Dream of the Red Chamber'' such as &amp;quot;巧妇难为无米之炊&amp;quot;, which the famous Chinese translator Yang Xianyi translated like this:&amp;quot; Even the cleverest housewife can't cook a meal without rice&amp;quot;. And the British sinologist David Hawkes translated it as &amp;quot;Even the cleverest housewife can't make bread without flour&amp;quot;. Yang uses a foreignization strategy to introduce eastern culture to the west while Hawkes uses domestication strategy to enhance western readers' comprehension. &lt;br /&gt;
&lt;br /&gt;
Secondly, the choice of using domesticaton and foreignization can be made on the basis of the Chinese idiom's content. Translation is a cultural exchange. Translators need to be culturally conscious, that is, to introduce the language and culture of one nation to another. If you can find the equivalent expression or the similar expression that you can directly apply, choose the foreignization translation. For example, &amp;quot;熟能生巧&amp;quot; can be directly translated as &amp;quot;Practice makes perfect&amp;quot;. When the original text and the translation cannot be translated according to cultural differences, it is necessary to replace the &amp;quot;culture of source language&amp;quot; with the &amp;quot;culture of target language&amp;quot;, and to transform the meaning to be conveyed in the source language into the cultural image familiar to the target language, such as &amp;quot;吃不了兜着走&amp;quot;. Its corresponding expression in English cannot be found, so it has to be translated as &amp;quot;be in serious trouble&amp;quot; according to its original meaning. &lt;br /&gt;
&lt;br /&gt;
Last but not least, the combination of domestication and foreignization is necessary in translating Chinese idioms. It is not enough to use just one translation strategy to retain the cultural characteristics of the idioms, but also to convey the meaning. If the translation also wants to be accepted by readers of the target language, it is not enough to use a certain translation strategy. The translator needs to combine two strategies to do the translation. For example, &amp;quot;三十六计，走为上策&amp;quot;. If the translator only uses the foreignization translation strategy to translate it, the translation of this idiom will be like &amp;quot;Of the thirty-six strategies, the best is running away&amp;quot;. Although the culture in the original text is retained and the literal meaning is also expressed, its implicit meaning is not reflected. At this time, it is indispensable to supplement the domestication translation like &amp;quot;as you have no better choice&amp;quot;. Only in this way can the translation be more complete.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Venuti, Lawrence. (1995). ''The Translator's Invisibility''. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Fredrich. (1838/1963). &amp;quot;Ueber die verschiedenen Methoden des Uebersezens&amp;quot;, in Hans Joachim Störig (1963) ''Das Problem des Übersetzens'', Darmstadt: Wissenschaftliche Buchgesellschaft [Wege der Forschuung Band VIII], 38-70.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Fredrich. (1838/1977). &amp;quot;On the Different Methods of Translating&amp;quot;, in André Lefevere (ed. &amp;amp; trans.) (1977) ''Translating Literature: The German Tradition from Luther to Rosenzweig'', Assen &amp;amp; Amsterdam: Van Gorcum, 66-89. [Translation of Schleiermacher 1838/1963].&lt;br /&gt;
&lt;br /&gt;
*Schulte, Rainer &amp;amp; Biguenet, John. (1992). ''Theories of Translation''. Chicago: The University of Chicago Press.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (1993). ''Language, Culture, and Translaing''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Chan, Leo Tak-hung. (2004). ''Twentieth-Century Chinese Translation Theory''. Amsterdam: John Benjamins Publishing Co.&lt;br /&gt;
&lt;br /&gt;
*Shuttleworth, Mark &amp;amp; Cowie, Moira. (2004). ''Dictionary of Translation Studies''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Sun Zhili 孙致礼. (2002). 中国的文学翻译：从归化趋向异化 [Literary Translation in China: From Domestication to Foreignization]. ''中国翻译'' Chinese Translators Journal (01) 40-44.&lt;br /&gt;
&lt;br /&gt;
*Hanks, Patrick.(ed.). (2001). ''The New Oxford Dictionary of English''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Dictionary Editorial Office, Institute of Linguistics, Chinese Academy of Social Sciences 中国社会科学院语言研究所词典编辑室. (2002). ''现代汉语词典'' [Modern Chinese Dictionary]. Beijing: The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
*Qiu Nengsheng, Qiu Xiaoqin 邱能生, 邱晓琴. (2019). 文化差异背景下英汉习语翻译的异化和归化处理探微 [Foreignization vs. Domestication in Cross-cultural Idiom Translation]. ''上海翻译'' Shanghai Journal of Translators (01) 51-56.&lt;br /&gt;
&lt;br /&gt;
*Qiu Jixin 裘姬新. (2002). 论习语翻译中的异化与归化 [On Foreignization and Domestication in the Translation of Idioms]. ''语言与翻译'' Language and Translation (02) 42-45.&lt;br /&gt;
&lt;br /&gt;
*Zhang Ning 张宁. (1999). 英汉习语的文化差异及翻译 [Cultural differences and Translations between English and Chinese idioms]. ''中国翻译'' Chinese Translators Journal (03) 03-05.&lt;br /&gt;
&lt;br /&gt;
*Wang Fang 王芳. (2001). 中英习语翻译文化特色的处理 [The Treatment of Cultural Features in Chinese-English Idiomatic Translations]. ''中国科技翻译'' Chinese Science &amp;amp; Technology Translators Journal (01) 34-36.&lt;br /&gt;
&lt;br /&gt;
*Xu Jianping 许建平. (2004). ''英汉互译实践与技巧'' [A Practical Course of English-Chinese and Chinese-English Translation]. Beijing: Tsinghua University Press 清华大学出版社.&lt;br /&gt;
&lt;br /&gt;
*Liao Qiyi 廖七一. (2001). ''当代英国翻译理论'' [Contemporary Translation Studies in UK]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong 郭健中. (1998). 翻译中的文化因素：异化与归化 [Cultural Factors in Translation: Foreignization and Domestication]. ''外国语（上海外国语大学学报）'' Journal of Foreign Languages (02) 12-18.&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592  专业：英美文学--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 03:52, 15 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. &lt;br /&gt;
&lt;br /&gt;
This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
===Chapter1 Introduction===&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies.&lt;br /&gt;
&lt;br /&gt;
And in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice.&lt;br /&gt;
With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role.&lt;br /&gt;
&lt;br /&gt;
Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
===Chapter2 Movie: A kind of Art===&lt;br /&gt;
&lt;br /&gt;
====2.1 The Introduction of Movie====&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. &lt;br /&gt;
&lt;br /&gt;
Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation. Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts.&lt;br /&gt;
&lt;br /&gt;
Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. &lt;br /&gt;
&lt;br /&gt;
The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. &lt;br /&gt;
&lt;br /&gt;
It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. &lt;br /&gt;
&lt;br /&gt;
The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life.&lt;br /&gt;
&lt;br /&gt;
The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.&lt;br /&gt;
&lt;br /&gt;
(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.&lt;br /&gt;
&lt;br /&gt;
(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles.&lt;br /&gt;
&lt;br /&gt;
People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.&lt;br /&gt;
&lt;br /&gt;
(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). &lt;br /&gt;
&lt;br /&gt;
According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. &lt;br /&gt;
&lt;br /&gt;
In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film.&lt;br /&gt;
&lt;br /&gt;
2) Concise and comprehensive, easy to remember.&lt;br /&gt;
&lt;br /&gt;
3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere.&lt;br /&gt;
&lt;br /&gt;
4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences.&lt;br /&gt;
&lt;br /&gt;
5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
===Chapter3 Analysis on Movie Title Translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Current Study of Movie Title Translation====&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. &lt;br /&gt;
&lt;br /&gt;
For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known.&lt;br /&gt;
&lt;br /&gt;
Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint.&lt;br /&gt;
&lt;br /&gt;
The former is more convincing and mysterious, and The translation is better.Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. &lt;br /&gt;
&lt;br /&gt;
Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation.&lt;br /&gt;
&lt;br /&gt;
In addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters.&lt;br /&gt;
&lt;br /&gt;
The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
====3.2 Standarding Movie Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1  Ways to Standard=====&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. &lt;br /&gt;
&lt;br /&gt;
Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style.&lt;br /&gt;
&lt;br /&gt;
And to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive.&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 The Criteria for Movie Title Translation=====&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. &lt;br /&gt;
&lt;br /&gt;
As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. &lt;br /&gt;
&lt;br /&gt;
Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
====3.3 The Principles of Movie Title Translation====&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. &lt;br /&gt;
&lt;br /&gt;
It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled.&lt;br /&gt;
&lt;br /&gt;
Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things.&lt;br /&gt;
&lt;br /&gt;
This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
===Chapter4  Ways of Movie Title Translation===&lt;br /&gt;
&lt;br /&gt;
====4.1 Literal Translation====&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. &lt;br /&gt;
&lt;br /&gt;
For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
====4.2  Free Translation====&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. &lt;br /&gt;
&lt;br /&gt;
When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
====4.3 Transliteration====&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
====4.4 Amplification and Omission====&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising.&lt;br /&gt;
&lt;br /&gt;
 So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
====4.5 Naturalization====&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. &lt;br /&gt;
&lt;br /&gt;
Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII.&lt;br /&gt;
&lt;br /&gt;
 Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
====4.6 Foreignization====&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation.&lt;br /&gt;
&lt;br /&gt;
The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. &lt;br /&gt;
&lt;br /&gt;
Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
===Chapter5 Conclusion===&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty.&lt;br /&gt;
&lt;br /&gt;
Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.(Yang Shu, 2017)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Eugene A. Nida. Toward a Science of Translating. Shanghai Foreign Language Education Press, 2004.&lt;br /&gt;
&lt;br /&gt;
[2]Jin Ti. Equivalent Translation Exploration. Beijing: China International Translation and Publishing Company, 1997.&lt;br /&gt;
&lt;br /&gt;
[3]Han Su. Comparison between English and Chinese Version in Film Title Translation. Journal of Chifeng University.2019(03):101-103&lt;br /&gt;
&lt;br /&gt;
[4]He Ying. Theory and method of Film Title Translation. Foreign language Teaching, 2001 ,(01):56-60.&lt;br /&gt;
&lt;br /&gt;
[5]Lin Wen. Cultural Identity and Translation of English Film Titles. Guizhou Normal University,2016.&lt;br /&gt;
&lt;br /&gt;
[6]Liu Miqing. Contemporary Translation Theory. Beijing: China International Translation and Publishing Company, 1999.&lt;br /&gt;
&lt;br /&gt;
[7]Lu Hui. Brief analysis of English Film Title Translation. Huashang. 2008(06):68.&lt;br /&gt;
&lt;br /&gt;
[8]Song Yanlan. Common Chinese Cultural Factors in English Film Title Translation -- Take 50 films for example. Liberal arts navigation. 2017(04):22-24.&lt;br /&gt;
&lt;br /&gt;
[9]Yao Dongyu. Journal of Liao Ning Institute of Science and Technology,2016.&lt;br /&gt;
&lt;br /&gt;
[10]Yang Hu Hong. On several Translation Methods of Film Title Translation. Anhui Literature, 2006.&lt;br /&gt;
&lt;br /&gt;
[11]Yang Shu. Narrative Studies of Mainland Chinese Films Since the New Era. Shandong Normal University. 2017.&lt;br /&gt;
&lt;br /&gt;
[12]Zen Qingyu. A Brief analysis of domestication and Foreignization of English Film Title Translation. Science and Education Guide. 2020(05):25-26.&lt;br /&gt;
&lt;br /&gt;
[13]Zhou Baoxue. A Brief Analysis of the Principles and Methods of English Film Title Translation. Science and Education Literature Review. 2013(08):149-150.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴 Luo Yuqing！！！学号专业 ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. （Ma Yuanyuan，2010,1-5）&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxing way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges because different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It is not good enough to accurately summarize the contents of the film to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. （Ma Yuanyuan 2010,1-5）--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 05:42, 19 December 2020 (UTC)&lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.（Baidu Encyclopedia:翻译目的论）&lt;br /&gt;
&lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. The Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.（Baidu Encyclopedia:翻译目的论）--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 05:42, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title, the adaptability of the Skopos Theory and the structure of the thesis. Chapter two is a general analysis of English film title translation, including film genres,  features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principles. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.(!!!quotation is missing)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 05:42, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres, such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. (Tim Dirks,2003,3.19)&lt;br /&gt;
&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real-life people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses images and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres, such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genres of action and war together，so does ''Saving Private Ryan''《拯救大兵瑞恩》. (Tim Dirks 2003,3.19)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 05:42, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada. And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid. (Baidu Encyclopaedia, golden cicada out of shell）&lt;br /&gt;
&lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and the translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four-character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada. And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid. (Baidu Encyclopaedia, golden cicada out of shell）--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 05:49, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous. (All film titiles and their translaions, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. Film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline Dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous. (All film titles and their translations, Douban Movie website)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 05:55, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later. (All film titiles and their translaions, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aimed to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy Story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public have already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later. (All film titles and their translations, Douban Movie website)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 05:58, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.It is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless. to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.In this thesis, the interpretation of the informative function is two-fold. (Newmark 2001, 40) &lt;br /&gt;
&lt;br /&gt;
The informative function is the basic function that any film title should possess. It is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless. To enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories. In this thesis, the interpretation of the informative function is two-fold. (Newmark 2001, 40) --[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:08, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. (Film titile and its translaion, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same terminus, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. (Film title and its translation, Douban Movie website)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:08, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle. (All film titiles and their translaions, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are aware that the location of the story is mainly in Seattle. (All film titles and their translations, Douban Movie website)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:08, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》. (All film titiles and their translaions, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation. Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience. Take ''The Remains of the Day''《长日将尽》for examle, this film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, and the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw Miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound. In addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》. (All film titles and their translations, Douban Movie website)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:15, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot; (Newmark 2001, 41).&lt;br /&gt;
&lt;br /&gt;
A film title can show the audience the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot; (Newmark 2001, 41). --[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:20, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets.  Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》. (Wei Jianhua2008, 121-122)&lt;br /&gt;
&lt;br /&gt;
According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets.  Both informative and aesthetic functions serve the vocative function since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》. (Wei Jianhua2008, 121-122)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:20, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages. (Munday 2016, 73) &lt;br /&gt;
&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means &amp;quot; purpose &amp;quot;or &amp;quot; goal &amp;quot; in Greek. &amp;quot;The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation .&amp;quot; The Skopos Theory is one of the achievements of its development and the most important one. The development of the Skopos Theory experienced following four stages. (Munday 2016, 73)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:29, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence. (Baidu Encyclopaedia:翻译目的论）&lt;br /&gt;
&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
&lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed thefunctional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ”“ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place&amp;quot;.Skopos Theory views translation as a complex activity intended to realize a specific purpose. (Nord1991, 12-13).&lt;br /&gt;
&lt;br /&gt;
Thirdly, on the basic of Vermeer's research, Justa Holz Manttari further developed the functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ”“ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place&amp;quot;. Skopos Theory views translation as a complex activity intended to realize a specific purpose(Nord1991, 12-13).--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:29, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.（Baidu Encyclopaedia:翻译目的论）&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)&lt;br /&gt;
&lt;br /&gt;
The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function. (Nord 2001, 29)&lt;br /&gt;
&lt;br /&gt;
The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function. (Nord 2001, 29)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:39, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule. (Baidu Encyclopaedia , Skopos Theory)&lt;br /&gt;
&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text. (Baidu Encyclopaedia , Skopos Theory)&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why. (Nord 2001, 125)&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction to the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why.&amp;quot;(Nord 2001, 125)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:36, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids soure-text sovereign and perfects radical functionalist. (Baidu Encyclopaedia,Skopos Theory)&lt;br /&gt;
&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients. All in all, this theory enriched Vermeer’s Skopos Theory, avoids soure-text sovereign and perfects radical functionalist. (Baidu Encyclopaedia,Skopos Theory)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:33, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）&lt;br /&gt;
&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena. Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation. Of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 07:05, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film. (Baidu Encyclopaedia,翻译目的论)&lt;br /&gt;
&lt;br /&gt;
For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film. If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film. (Baidu Encyclopaedia,翻译目的论)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 07:05, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. (The plot of film, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
Let's look at an example in order to make this point clear. The film ''Thelma and Louise'', Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. (The plot of film, Douban Movie website)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 07:05, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. (All film titiles and their translaions, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. (All film titles and their translations, Douban Movie website)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 07:05, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. (Wei Jianhua,2008,121-122)&lt;br /&gt;
&lt;br /&gt;
For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have. (All film titiles and their translaions, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have. (All film titles and their translations, Douban Movie website)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:59, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to a Skopos that requires that the target text serve the same communicative function or functions as the source text.The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. （Nord 2004, 36)&lt;br /&gt;
&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to a Skopos that requires that the target text serve the same communicative function or functions as the source text. The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original. The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. （Nord 2004, 36)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation.For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. (All film titiles and their translaions, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. (All film titles and their translations, Douban Movie website)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese. (All film titiles and their translaions, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》. To make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese. (All film titles and their translations, Douban Movie website)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》. (All film titiles and their translaions, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
What’s more, sometimes, the article like &amp;quot;a, or, the&amp;quot; will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》. (All film titles and their translations, Douban Movie website)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) &lt;br /&gt;
&lt;br /&gt;
Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57）&lt;br /&gt;
&lt;br /&gt;
A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》. (All film titiles and their translaions, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》. (All film titles and their translations, Douban Movie website)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:49, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====4.2.4 Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》. (All film titiles and their translaions, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》. (All film titles and their translations, Douban Movie website)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:50, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) &lt;br /&gt;
&lt;br /&gt;
There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》. (All film titiles and their translaions, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》. (All film titles and their translations, Douban Movie website)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:47, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)&lt;br /&gt;
&lt;br /&gt;
The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》. (All film titiles and their translaions, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》. (All film titles and their translations, Douban Movie website)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:48, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products which is gravely important to the sales volume of commodities. Based on many convincing examples, this chapter introduces the definition and functions of brand names, states the principles of their translation, offers the available and useful methods for their translation.--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 08:02, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”. A brand name is the most prominent mark of a commodity and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 08:02, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. --[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 08:02, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
First part is the introduction of this chapter. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and its translation. Third part gives concrete examples to analyze five principles of brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this chapter is conclusion emphasizing the theme of this research. --[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
According to the European Community Trademark Regulation, “The brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods.(Jing Yang 2018,1) --[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008: 4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008 4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:39, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products enter the Chinese market and &lt;br /&gt;
have gotten the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market.--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from source language to target language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language. It should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, in order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
In China people pursue auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouses terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders William Hewlett and David Packard. &amp;quot;Hewlett-packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
A brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed.--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
For example: the toothpaste brand “Colgate” was named after the company founder William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain, while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implie regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;. On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”. Since ancient times a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and producting characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. As far as I'm concerned, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation the translator should fully grasp the characteristics of the goods so that consumers can understand the goods. (Zhang Wenfei 2020,3)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into English, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
Brand names should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target languages to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lacks implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot; is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only convey the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:24, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
The literal translation means using that the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and its function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:27, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:27, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand are poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:27, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, the best choice is to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:30, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:30, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural systems, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:30, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have a nice association from the pronunciation and meaning of the translated brand name--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:32, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it surely can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:32, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand names, and this situation is called “non-translation” (Jing Yang,2018,5).--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:34, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leaves the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:34, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages.&lt;br /&gt;
&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages.--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:36, 18 December 2020 (UTC) &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this chapter. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:36, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market.  It is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of translation cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:36, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing, 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of 【Li Qingzhao】, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 05:58, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable childhood and received a good education, which paved the way for her literary career. Unlike most ignorant women in that age, she had great talents in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for her.(Fu Guiying, 2013：3)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 06:11, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly with endless sorrow. The miserable and painful life experiences didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 06:11, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. (Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. (Fu Guiying, 2013：4)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 06:22, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
Generally, Li Qingzhao's Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works mostly depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅). As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 06:22, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 06:22, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually gets rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 06:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence, a new situation or event or a new thing.(Zhang Chenxiang, 2007:34) This is the origin of Scopos theory. Reiss mentioned, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoator can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 06:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoided using the term “translation” and focused on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation was defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 06:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos rule, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 06:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought to analyze these factors carefully. (Li Zhao, 2011:24)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 06:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balances the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 06:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). &lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars have made different definitions to cultural loaded words. J. F Aixel gave these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). --[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 07:04, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 07:17, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrates the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflect the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 07:17, 19 December 2020 (UTC)&lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which are also known as cultural gaps. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 07:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounter twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintains the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, the former uses foreignization while the latter uses demestication.(Liao Huihua, 2010:41)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 07:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one needs to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 07:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival was coming around, the poetess felt sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event was translated, but the connotation of this festival was lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thought it was not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 07:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 07:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” was translated directly into “Creator” but in Kenneth Rexroth’s version, this image was deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aimed to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable to western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target readers.(Liao Huihua, 2010:45)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 07:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. We can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚”. They sound quite similar or even the same, which really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth used literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) --[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 07:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, it still has some limitations. If more samples of culture-loaded words are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 08:00, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?” (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below. First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot;. (Mona Baker 2000,21)&lt;br /&gt;
&lt;br /&gt;
This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language. (Bao Huinan 2001,10)&lt;br /&gt;
&lt;br /&gt;
In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot;. (Zhang Nanfeng 2004,19)&lt;br /&gt;
&lt;br /&gt;
From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;. (Hu Zhuanglin, Jiang Wangqi，2002)&lt;br /&gt;
&lt;br /&gt;
In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in ''Six Chapters of a Floating Life'' translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Li Yi 2013,43-44)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。（沈复，2018：12）&lt;br /&gt;
&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well. As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. ''Shanghai: Shanghai Foreign Language Education Press''.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. ''Shanghai: Shanghai Foreign Language Education Press''.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. ''Shanghai: Shanghai Foreign Language Education Press''.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. ''Beijing: Foreign Language Teaching and Research Press''.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M] [Cultural Context and Language Translation]. ''北京：中国对外翻译出版公司'' Beijing: China National Translation and Publishing Company.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J] [A Brief Analysis of Lin Yutang's Translation of ''Six Chapters of a Floating Life'' from the Perspective of Culture]. ''漯河职业技术学院学报'' Journal of Luohe Vocational and Technical College.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M] [Advanced Course in Linguistics]. ''北京：北京大学出版社'' Beijing: Peking University Press.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA] [A Study on the Translation of Culture-loaded Words in ''Fortress Besieged'' from the Perspective of Cognitive Translation]. ''广东外语外贸大学硕士学位论文'' Master's Thesis of Guangdong University of Foreign Studies.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J] [A Study on the Translation of ''Six Chapters of a Floating Life'' at home and abroad: Review and Prospect]. ''外语教育研究'' Research on Foreign Language Education.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J] [Translation of cultural Words in Lin Yutang's ''Six Chapters of a Floating Life'' from the Perspective of Domestication and Foreignization]. ''英语广场·学术研究'' English Square Academic Research.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M] [''Six Chapters of a Floating Life'' (Biligual Edition)]. ''湖南：湖南文艺出版社'' Hunan: Hunan Literature and Art Publishing House.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M] [''Six Chapters of a Floating Life'']. ''浙江：浙江工商大学出版社'' Zhejiang: Zhejiang Gongshang University Press.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J] [The Aesthetic Representation of Lin Yutang's Doctrine of the Mean in his Translation -- A Case Study of Lin's Translation of ''Six Chapters of a Floating Life'']. ''云梦学刊'' Cloud Dream Journal.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J] [Analysis of Lin Yutang's Translation of ''Six Chapters of a Floating Life'' from the Perspective of Hypotaxis and Parataxis]. ''英语广场·学术研究'' English Square Academic Research.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J] [Conceptual Confusion in Translation Studies]. ''中国翻译'' Chinese Translation.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J] [Review on the Translation Strategies of Cultural Items by Akerasie]. ''中国翻译'' Chinese Translation.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA] [Translation of Culture-loaded Words in ''Six Chapters of a Floating Life'' by Lin Yutang]. ''上海外国语大学硕士学位论文'' Master's Thesis of Shanghai International Studies University.&lt;br /&gt;
&lt;br /&gt;
==How to Keep &amp;quot;Chineseness&amp;quot; in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao   【专业 is missing】==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, &amp;quot;Chineseness&amp;quot; in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. (Wang Tao, 2018, 32)&lt;br /&gt;
&lt;br /&gt;
Idiom is a form of expression naturally to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the process od translating idoms from Chinese to English, &amp;quot;Chineseness&amp;quot; in idioms is often lost, since Chinese and English belong to different language systems,there exist great cultural differences between them. (Wang Tao, 2018, 32)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 01:39, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
This article, from the perspective of domestication and foreignization, compares the different effects of the text translated repectively by domestication and foreignization method and discusses the way to keep &amp;quot;Chineseness&amp;quot; in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignization and domestication, so that &amp;quot;Chineseness&amp;quot; in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
This article, from the perspective of domestication and foreignization, compares the different effects of the text translated repectively by domestication and foreignization method and discusses the way to keep &amp;quot;Chineseness&amp;quot; in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English,translators should, according to the needs of a specific context, find a balance between foreignization and domestication, so that &amp;quot;Chineseness&amp;quot; in the original text can be kept in translated text as much as possible. --[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 01:39, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domestication&lt;br /&gt;
&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foreignization; domestication--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 01:39, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持&amp;quot;中国性&amp;quot;===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。（王涛，2018，32）&lt;br /&gt;
&lt;br /&gt;
本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
=== Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words．Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural. (Wang Tao, 2018, 32)&lt;br /&gt;
&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words．Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargons and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they were produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are national and cultural. (Wang Tao, 2018, 32)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 01:39, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. (Jiang Lei, 2003, 54)&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and thus enhance the communication between different cultures. As the essence of national culture, the translation of idioms plays an increasingly important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning precisly, but also realize the transfer of cultural connotations implied in idioms. (Jiang Lei, 2003, 54)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 07:00, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. (Liu Ning, 2016, 81)&lt;br /&gt;
&lt;br /&gt;
Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have some characteristics such as, concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for the communication between the China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people in different cultural backgrounds to establish coherent and unobstructed semantics when communicating. (Liu Ning, 2016, 81)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 07:00, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping &amp;quot;Chineseness&amp;quot; in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignization and domestication translation in idiom translation. This chapter begins with a brief introduction of foreignization and domestication translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignization and domestication.&lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping &amp;quot;Chineseness&amp;quot; in idiom translation. In the second chapter, this article mainly discusses the reasons for cultural deficiency in Chinese idiom translation from four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignization and domestication translation in idiom translation. This chapter begins with a brief introduction of foreignization and domestication translation methods, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignization and domestication.--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 07:00, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter One An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture. (Jia Yunpeng, 2015, 65)&lt;br /&gt;
&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulated. From the expression of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture. (Jia Yunpeng, 2015, 65)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 07:00, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness&amp;quot;, in the translation of Chinese colloquial language. (Liu Ning, 2016, 81)&lt;br /&gt;
&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness&amp;quot;, in the translation of Chinese colloquial language. (Liu Ning, 2016, 81)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 11:49, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation. (Guo Jianzhong, 2000, 65)&lt;br /&gt;
&lt;br /&gt;
The cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the translation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation. (Guo Jianzhong, 2000, 65)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 11:49, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss. (Liu Ning, 2016, 82)&lt;br /&gt;
&lt;br /&gt;
The emergence of this phenomenon is the manifestation of cultural deficiency and the contradiction of cultural mechanism orientation between readers and translators, which lead to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss. (Liu Ning, 2016, 82)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 11:49, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping &amp;quot;Chineseness&amp;quot; in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. (Wang Tao, 2018, 33)&lt;br /&gt;
&lt;br /&gt;
Idioms are the quintessence of human language. As the treasure of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If separated from the culture of a nation, translation would miss its due role. (Wang Tao, 2018, 33)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 11:49, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture. (Jiang Lei, 2003, 53)&lt;br /&gt;
&lt;br /&gt;
Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is the representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese idiom translation to English as much as possible to spread Chinese culture. (Jiang Lei, 2003, 53)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 11:49, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=== Chapter Two The Reasons for the Loss of &amp;quot;Chineseness&amp;quot; in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of &amp;quot;Chineseness&amp;quot; in Idiom Translation from Chinese to English are mainly reflected in the following four aspects. (Qiu Nengsheng, 2019, 51)&lt;br /&gt;
&lt;br /&gt;
Chinese and English have completely different cultural backgrounds so that they have large cultural differences, which make the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to the other one. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the loss of &amp;quot;Chineseness&amp;quot; in idiom translation from Chinese to English are mainly reflected in the following four aspects. (Qiu Nengsheng, 2019, 51)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 11:49, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. (Jia Yunpeng, 2015, 65)&lt;br /&gt;
&lt;br /&gt;
For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures. In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身&amp;quot;（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning. (Jia Yunpeng, 2015, 66)&lt;br /&gt;
&lt;br /&gt;
For example, Chinese people and Westerns often have different understanding words about colors. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures. In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role in Chinese culture. For example, &amp;quot;黄袍加身&amp;quot;（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes Judas dressed, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning. (Jia Yunpeng, 2015, 66)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 11:49, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom &amp;quot;望子成龙&amp;quot; was translated into &amp;quot;hope one’s children to become a dragon&amp;quot;, it would lead to great misunderstanding. But we translate it into &amp;quot;hope one’s children will have a bright future&amp;quot;, foreigners may not get the metaphoric meaning of the word &amp;quot;龙&amp;quot;. This is what we said the loss of &amp;quot;Chineseness&amp;quot;, namely, cultural deficiency. (Qiu Nengsheng, 2019, 52)&lt;br /&gt;
&lt;br /&gt;
Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and they call themselves as the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, which can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom &amp;quot;望子成龙&amp;quot; was translated into &amp;quot;hope one’s children to become a dragon&amp;quot;, it would lead to great misunderstanding. But we translate it into &amp;quot;hope one’s children will have a bright future&amp;quot;, foreigners may not get the metaphoric meaning of the word &amp;quot;龙&amp;quot;. This is what we said the loss of &amp;quot;Chineseness&amp;quot;, namely, cultural deficiency. (Qiu Nengsheng, 2019, 52)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 11:49, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. (Wang Tao, 2018, 114)&lt;br /&gt;
&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not to mention to translate them. (Wang Tao, 2018, 114)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 11:58, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For instance, the Chinese idiom &amp;quot;三顾茅庐&amp;quot;, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius. In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain. However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy. A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him.  (Qiu Jixin, 2002, 43)&lt;br /&gt;
&lt;br /&gt;
For instance, the Chinese idiom &amp;quot;三顾茅庐&amp;quot;, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said that zhuge Liang was a genius. In order to ask Zhuge Liang to help him win the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain. However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappily. A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him.  (Qiu Jixin, 2002, 43)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 11:58, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
This idiom comes form this story.If we just translate &amp;quot;三顾茅庐&amp;quot; into &amp;quot;repeatedly to request somebody to take up a responsible post” or &amp;quot;have visited the cottage thrice in succession to call on somebody repeatedly&amp;quot;, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. (Qiu Jixin, 2002, 43)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 11:58, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Likewise, the idioms like &amp;quot;班门弄斧&amp;quot; and &amp;quot;卧薪尝胆&amp;quot; are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate. (Qiu Jixin, 2002, 43)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also express language expression. (Jia Yunpeng, 2015, 65)&lt;br /&gt;
&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also on language expression. (Jia Yunpeng, 2015, 65)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 12:07, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms Buddhism or related to Buddhism, such as &amp;quot;放下屠刀，立地成佛&amp;quot;, &amp;quot;苦海无边，回头是岸&amp;quot;, and &amp;quot;醍醐灌顶&amp;quot;. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. (Jia Yunpeng, 2015, 65)&lt;br /&gt;
&lt;br /&gt;
In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms of Buddhism or related to Buddhism, such as &amp;quot;放下屠刀，立地成佛&amp;quot;, &amp;quot;苦海无边，回头是岸&amp;quot;, and &amp;quot;醍醐灌顶&amp;quot;. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity and Catholicism. In the context of two different religious cultures, translators often meet translation difficulties. (Jia Yunpeng, 2015, 65)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 12:07, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Take &amp;quot;放下屠刀，立地成佛&amp;quot; as an example. The idiom &amp;quot;放下屠刀&amp;quot; (lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence &amp;quot;放下屠刀，立地成佛&amp;quot; (Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like &amp;quot;A killer becomes a Buddha at the moment he drops the knife to kill.&amp;quot; and &amp;quot;A wrongdoer may become a man of virtue once he does good.&amp;quot;; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading. (Jia Yunpeng, 2015, 65)&lt;br /&gt;
&lt;br /&gt;
Take &amp;quot;放下屠刀，立地成佛&amp;quot; as an example. The idiom &amp;quot;放下屠刀&amp;quot; (lay down the butcher's knife) does not refer to the butcher's knife(lethal weapon). The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds ,all delusions, confusion, differentiation and persistence. The sentence &amp;quot;放下屠刀，立地成佛&amp;quot; (Put down the butcher's knife and become a Buddha on the spot) means: the one who puts down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like &amp;quot;A killer becomes a Buddha at the moment he drops the knife to kill.&amp;quot; and &amp;quot;A wrongdoer may become a man of virtue once he does good.&amp;quot;; however, these versions both neglect the Buddhist factors of original idiom. If the cultural connotation is not expressed in translation, westerners would feel confused while reading. (Jia Yunpeng, 2015, 65)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 12:07, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. (Jiang Lei, 2003, 54)&lt;br /&gt;
&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the rationality in the Chinese and Western cultures. (Jiang Lei, 2003, 54)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 12:17, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position. (Jiang Lei, 2003, 54)&lt;br /&gt;
&lt;br /&gt;
The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought which has not developed into logical reason. Among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. (Guo Jianzhong, 2000, 66)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 12:17, 18 December 2020 (UTC) sorry,这一段忘记粘贴复制，直接改动了&lt;br /&gt;
&lt;br /&gt;
The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures. (Jia Yunpeng, 2015, 66)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three Comparative Analysis of foreignization and domestication Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. (Guo Jianzhong, 2000, 65)&lt;br /&gt;
&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite severe. In order to reduce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. (Guo Jianzhong, 2000, 65)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domestication and foreignization, compares the different effects of the text translated repectively by domestication and foreignization method and discusses the way to keep &amp;quot;Chineseness&amp;quot; in idiom translation form Chinese to English. (Guo Jianzhong, 2000, 65)&lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domestication and foreignization, compares the different effects of the text translated by domestication and foreignization methods repectively and discusses the way to keep &amp;quot;Chineseness&amp;quot; in idiom translation form Chinese to English. (Guo Jianzhong, 2000, 65)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of foreignization and domestication Translation====&lt;br /&gt;
Foreignization and domestication Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). &lt;br /&gt;
&lt;br /&gt;
Foreignization and domestication translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). --[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Domestication translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent.  (Jiang Lei, 2003, 53)&lt;br /&gt;
&lt;br /&gt;
Domestication is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it is easier for the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent.  (Jiang Lei, 2003, 53)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. (Jiang Lei, 2003, 53)&lt;br /&gt;
&lt;br /&gt;
In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. (Venuti, 1995,105) &lt;br /&gt;
&lt;br /&gt;
In his book, Venuti made a critical study of western translation from the early 17th century to the present, and revealed that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti put it bluntly that his purpose of writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. (Venuti, 1995,105) --[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. (Jiang Lei, 2003, 53)&lt;br /&gt;
&lt;br /&gt;
Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tampers with the foreign text with the ethnocentrism of the culture of the target language.&lt;br /&gt;
&amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. (Jiang Lei, 2003, 53)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, &amp;quot;The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text&amp;quot;, in order to eliminate the differences in language and culture in the translation. (Nida, 1993)&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of domestication Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domestication translation is the closest natural equivalent. Domestication translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. (Qiu Jixin, 2002, 42)&lt;br /&gt;
&lt;br /&gt;
The ideal of Nida's domestication translation is the closest natural equivalent. Domestication maximizes the dominant position of the target language and brings the target language closer to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately tranlate the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. (Qiu Jixin, 2002, 42)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignization and domestication method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domestication method, we should realize that there are two premises to distinguish it: one is the domestication under the principle of fidelity, which is prescriptive and centered on the source language; another is domestication under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese. (Qiu Jixin, 2002, 42)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignization and domestication methods will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domestication method, we should realize that there are two premises to distinguish it: one is the domestication under the principle of fidelity, which is prescriptive and centered on the source language; the other is domestication under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese. (Qiu Jixin, 2002, 42)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
That is to say, domestication translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same semantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. (Qiu Jixin, 2002, 42)&lt;br /&gt;
&lt;br /&gt;
That is to say, domestication method can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same semantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. (Qiu Jixin, 2002, 42)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domestication, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. (Jiang Lei, 2003, 54)&lt;br /&gt;
&lt;br /&gt;
The other is a loyal premise of domestication, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. (Jiang Lei, 2003, 54)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Another example of the application of domestication is the translation version of the famous Chinese novel 《红楼梦》 by David Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domestication. For the sentence &amp;quot;癞蛤蟆想天鹅吃。&amp;quot;(曹雪芹 165) , Hawkes translated it into &amp;quot; The toad on the ground wanting to eat the goose in the sky&amp;quot; [Hawkes, 2012, 242]. Here, Hawkes replaced &amp;quot;swan&amp;quot;(天鹅) with &amp;quot;goose&amp;quot;(鹅), since the associative meanings of &amp;quot;swan&amp;quot; and &amp;quot;goose&amp;quot; are completely different in western culture. (He Fang, 2019, 171)&lt;br /&gt;
&lt;br /&gt;
Another example of the application of domestication is the translation version of the famous Chinese novel 《红楼梦》 by David Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domestication. For the sentence &amp;quot;癞蛤蟆想天鹅吃。&amp;quot;(曹雪芹 165) , Hawkes translated it into &amp;quot; The toad on the ground wanting to eat the goose in the sky&amp;quot; [Hawkes, 2012, 242]. Here, Hawkes replaced &amp;quot;swan&amp;quot;(天鹅) with &amp;quot;goose&amp;quot;(鹅), since the associative meanings of &amp;quot;swan&amp;quot; and &amp;quot;goose&amp;quot; are completely different in western culture. &lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of foreignization Translation in Idiom Translation====&lt;br /&gt;
====3.3  The Application of foreignization translation in Idiom Translation====--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
Foreignization translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. (Qiu Jixin, 2002, 43) &lt;br /&gt;
&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation and accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. (Qiu Jixin, 2002, 43) --[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For example, if &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignization translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.  (Jiang Lei, 2003, 54)&lt;br /&gt;
&lt;br /&gt;
For example, if &amp;quot;一箭双雕&amp;quot; is translated into &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignization translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieves equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.  (Jiang Lei, 2003, 54)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignization is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’s translation, Yang adopted the method of foreignization while confronting with cultural factors in translating. As for &amp;quot;癞蛤蟆想天鹅吃&amp;quot;[曹雪芹, 1791, 165], Yang translated it into &amp;quot;A toad hankering for a tatste of swan&amp;quot;(Yang Xianyi, 1978). Here, Yang keeps the &amp;quot;Chineseness&amp;quot; in source language through literal translation. (He Fang, 2019, 172)&lt;br /&gt;
&lt;br /&gt;
Choosing domestication or foreignization is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignization and domestication shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domestication and foreignization. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. (Qiu Nengsheng, 2019, 56)&lt;br /&gt;
&lt;br /&gt;
Choosing domestication or foreignization is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignization and domestication shouldn’t be treated separately. In many cases, the two methods must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domestication and foreignization. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. (Qiu Nengsheng, 2019, 56)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignization. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignization and domestication should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domestication or foreignization, communicative purpose and pragmatic environment all affect the choice of methods.  (Qiu Nengsheng, 2019, 56)&lt;br /&gt;
&lt;br /&gt;
However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignization. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection of foreignization and domestication should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domestication or foreignization, communicative purpose and pragmatic environment all affect the choice of methods.  (Qiu Nengsheng, 2019, 56)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignization in idiom translation, so that the &amp;quot;Chineseness&amp;quot; in idioms could be kept as much as possible. And Hawkes mainly used domestication in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods. (He Fang, 2019, 172)&lt;br /&gt;
&lt;br /&gt;
For example, the primary purpose of Yang’s translation of ''Dream in Red Chamber'' is to spread Chinese culture; therefore, he mainly adopted the method of foreignization in idiom translation, so that the &amp;quot;Chineseness&amp;quot; in idioms could be kept as much as possible. And Hawkes mainly used domestication in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different choices of translation methods. (He Fang, 2019, 172)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
 &lt;br /&gt;
===Conclusion===&lt;br /&gt;
Fomestication and foreignization have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignization or domestication cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. (Guo Jianzhong, 2000, 65)&lt;br /&gt;
&lt;br /&gt;
Fomestication and foreignization have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignization or domestication cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. (Guo Jianzhong, 2000, 65)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignization translation method can reserve enough space for readers to appreciate and analyze foreign cultures. (Qiu Nengsheng, 2019, 56)&lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. (Qiu Nengsheng, 2019, 56)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The translator should have enough confidence in readers when adopting foreignization strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignization translation methods should be emphasized when translating idioms rich in cultural meaning. (Guo Jianzhong, 2000, 12) &lt;br /&gt;
&lt;br /&gt;
The translator should have enough confidence in readers when adopting foreignization strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. (Guo Jianzhong, 2000, 12) --[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
However, the foreignization strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. (Qiu Jixin, 2002, 45)&lt;br /&gt;
&lt;br /&gt;
However, the foreignization strategy has its limitations. Regardless of interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. (这个brilliantly这里的表达不知道怎么改）(Qiu Jixin, 2002, 45)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture. (Qiu Jixin, 2002, 45)&lt;br /&gt;
&lt;br /&gt;
In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and pay attention to the fact that the translation must be helpful to communication, coordination and dock with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture. (Qiu Jixin, 2002, 45)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
*Guo Jianzhong 郭建中. (2000). 韦努蒂及其解构主义的翻译策略 [Venuti and his deconstructionist translation strategy]. 中国翻译 [Chinese translation]. 【文献中杂志缺页数】&lt;br /&gt;
&lt;br /&gt;
*He Fang 贺 芳. (2019). 异化翻译与文化传播——以杨宪益《红楼梦》歇后语翻译为个案 [Alienation Translation and Cultural Communication-- A Case Study of Yang Xianyi's Idiom Translation in A Dream of Red Mansions]&lt;br /&gt;
&lt;br /&gt;
*Jia Yunpeng 贾云鹏. (2015). 汉语四字成语翻译中的文化补偿与缺失 [Cultural Compensation and Deficiency in the Translation of Chinese Four-character Idioms]. 语文建设 [China Academic Journal].&lt;br /&gt;
&lt;br /&gt;
*Jiang Lei 蒋	磊. (2003). 英汉文化差异与习语翻译的归化和异化 [E -C Cultural Differences and Foreignization  &amp;amp;Domestication in Idioms Translation]. 武汉: 武汉大学出版社 [Wuhan: Wuhan University Press].&lt;br /&gt;
&lt;br /&gt;
*Qiu Jixin 裘姬新. (2002). 论习语翻译中的异化与归化 [On Alienation and Adaptation in Idiom Translation]. 语言与翻译 [Language and Translation].&lt;br /&gt;
&lt;br /&gt;
*Wang Tao 王 涛. (2018). 英汉习语翻译中的文化缺失与补偿 [Cultural Deficiency and Compensation in Translation of English and Chinese Idioms]. 三峡大学 [China Three Gorges University].&lt;br /&gt;
&lt;br /&gt;
*Qiu Nengsheng 邱能生. (2019). 文化差异背景下英汉习语翻译的异化和归化处理探微 [Foreignization and Domestication in Translation of English and Chinese Idioms under the Background of Cultural Differences]. 上海翻译 [Shanghai Journal of Translators].&lt;br /&gt;
&lt;br /&gt;
*Yang Xianyi 杨宪益. (1978). 红楼梦 [A Dream of Red Mansions]. 外文出版社 [Foreign Language Press].&lt;br /&gt;
&lt;br /&gt;
*David Hawkes. (2012). The Story of The Stone. Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Venuti,L.The Translator′s Invisibility [M].London &amp;amp; New York:Routledge,1995:20&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). Language, Culture and Translating. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber. (1969). The Theory and Practice of Translation. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
As close communication between eastern and western countries,nowadays cultural influence is increasingly becoming more and more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meanings and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently than the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase.&lt;br /&gt;
&lt;br /&gt;
As close communication between eastern and western countries, nowadays cultural influence is increasingly becoming more and more importance than ever before, which is   benefited from language exchanging. For translation of English proverbs, proper translation strategies should be seriously considered in order to better understand their meanings and characters. By looking up thesis and documents, some translation strategies are concluded. In terms of cultural influence and social communication, foreignization and domestication are selected in which the former is used more frequently that the latter. Thus, it is said that more and more translators apply foreignization to translate English proverbs. --[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 11:58, 16 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is normal to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange has been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 11:45, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 11:45, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
&amp;quot;A proverbs is a statement which clarifies the unclear, or which indicates intellectual concepts through concrete images, or which makes clear the truth in a furtive fashion.&amp;quot;(Honeck 1997,12)--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:03, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Champion 1966,15)&lt;br /&gt;
&lt;br /&gt;
&amp;quot;A proverbs is a short and generally known sentence of folks which contains wisdom, truths, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation.&amp;quot;--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:03, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. &lt;br /&gt;
&lt;br /&gt;
and the amounts and meanings of them do not stay the same eternally.--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:03, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). &lt;br /&gt;
&lt;br /&gt;
Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31)&lt;br /&gt;
&lt;br /&gt;
It is said that proverbs in China dated back to the period, which words were created.--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:03, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
Taking environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs which are related with sea spoken by English people “In a clam sea, every man is a pilot.”--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:17, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. &lt;br /&gt;
&lt;br /&gt;
roadly speaking, culture contains all the aspects of the society and gives its people ability to view the world. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export taking place here and there.--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:17, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. &lt;br /&gt;
&lt;br /&gt;
What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to show its vivid or obscure picture to receptor who may not understand directly from plain words.--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:17, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning.&lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. &lt;br /&gt;
&lt;br /&gt;
Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” (Burton Stevenson 1987,20)&lt;br /&gt;
&lt;br /&gt;
In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mentioned that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” (Burton Stevenson 1987,20)--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:30, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher.(Cordry 1997,26-28)&lt;br /&gt;
&lt;br /&gt;
It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writers or philosophers.(Cordry 1997,26-28)--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:30, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In regard to idiom, its meaning is not the meaning which each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. --[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:30, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others.&lt;br /&gt;
&lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespredly social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature.With such understanding, it lays the foundation for researchers to better study and distinguish the differences from others.--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:30, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . &lt;br /&gt;
&lt;br /&gt;
While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
While Nida, a famous linguistic and translation theorist, gave his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community which uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:39, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
Taking English and Chinese for example, they both represent their special culture and unique characteristics respectively.--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:57, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Value is associated with sorts of people’s lives and is defined by these people who living in a specific area.Value of appreciation on people is an obvious example that eastern and western countries have extreme ideas on how to appraise a person.--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:57, 18 December 2020 (UTC) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
Even so, Chinese and English proverbs share some similarities in various ways, which are performed in different forms and speeches of proverbs.--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:57, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the world, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
They describe the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Differences in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into several parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
The grammatical sentence structure and the pronunciation for example, have little in common regarding they belong to different language families.(Fu Yanli 2016,91-92)--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:57, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. &lt;br /&gt;
&lt;br /&gt;
Therefore both of the proverbs are created under the influence surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. --[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:57, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
&lt;br /&gt;
In different communities, people have different perceptions of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose representing local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”.--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:57, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Different cultural heritages and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, the range of translation, culture is a must during translation&lt;br /&gt;
&lt;br /&gt;
Different cultural heritages and religious beliefs also play a key role in the formation of proverbs.--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:57, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. &lt;br /&gt;
&lt;br /&gt;
The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. &lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s interest. --[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 13:03, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
As communication of culture and technology grow rapidly and each country would like to strengthen its comprehensive power by taking into foreign culture.&lt;br /&gt;
he found only two methods which can affect the domestic readers' understanding of the foreign authors, “Either the translator leaves the author in peace, as much as possible, and moves the readers towards him; or he leaves the readers in peace, as much as possible, and moves the author towards them.” (Venuti 2004,19-20).--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 13:03, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun's opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad for traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, when doing the work of translation, translator should consider the perspective of culture and the intention of the writer as well as readers whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators. as the exchange of economy and culture, it is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. &lt;br /&gt;
&lt;br /&gt;
The awareness of culture is not developed, because people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. --[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 13:17, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than ever before&lt;br /&gt;
&lt;br /&gt;
In another way, people at that time are barely having the chance to access to education, in particular for poor family that most of them are illiterate.It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed.So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76)&lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. &lt;br /&gt;
&lt;br /&gt;
Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that have been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offers the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. &lt;br /&gt;
&lt;br /&gt;
Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, has been keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool to assist foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target readers exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 13:21, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;the&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC) transmission of Chinese language. (Fu Rong, 2015,79)&lt;br /&gt;
&lt;br /&gt;
To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;space&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words. (Fu Rong, 2015,80)&lt;br /&gt;
&lt;br /&gt;
====1.1 Classifications of Chinese Neologisms====&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;delete that have been&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)endowed with new meanings for reuse even though have been forgotten for a long time. Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. (Li Chunjiang, 2015,59)&lt;br /&gt;
&lt;br /&gt;
With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;inappropriate&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC) to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words. (Li Chunjiang, 2015,62)&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;add the following&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)three forms. (Liao Yingying 2008,66)&lt;br /&gt;
&lt;br /&gt;
First, extracted initials. Such as “哥哥(brother)--GG(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;abbreviations of transliteration of Chinese characteristics&amp;quot;哥哥&amp;quot;&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. (Liao Yingying 2008,67)&lt;br /&gt;
&lt;br /&gt;
Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;through&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects. (Liao Yingying 2008,68)&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;the following&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. (Ou Yangyin 2000,23)&lt;br /&gt;
&lt;br /&gt;
With new things coming in(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;springing up&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC), people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. (Ou Yangyin 2000,24)&lt;br /&gt;
&lt;br /&gt;
A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;updating&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC) to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45)&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;developing&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC) day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. (Li Chunjiang, 2015,63)&lt;br /&gt;
&lt;br /&gt;
In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;one after another&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC). “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. (Li Chunjiang, 2015,63)&lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Chinese Neologisms====&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;their&amp;lt;/span&amp;gt;) --[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;various ways&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC), but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347)&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;such&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC) situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011,349)&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;For example,&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)“人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,350)&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;increasingly strong&amp;lt;/span&amp;gt;) --[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,351)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;them and their&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)significance helps improve the quality of translation.(Fu Rong 2015,80）&lt;br /&gt;
&lt;br /&gt;
====2.1 Hornby’s Cross-cultural Translation Theory====&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;transending&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. (Snell Hornby 1995,21)&lt;br /&gt;
&lt;br /&gt;
In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;construction&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC), sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. (Snell Hornby 1995,24)&lt;br /&gt;
&lt;br /&gt;
Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;during translating&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Snell Hornby 1995,30)&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;improved&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC).(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
====2.2 Significance of Cross-cultural Translation Theory====&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;also&amp;lt;/span&amp;gt;)cultural--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC). Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Learning the Chinese Idiomatic Expression=====&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;following&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,178)&lt;br /&gt;
&lt;br /&gt;
In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;expressions&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC). (Kang Shiyong 2003,179)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms=====&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. They are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;with&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC) Chinese neologisms. (Kang Shiyong 2003,181)&lt;br /&gt;
&lt;br /&gt;
It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;delete above&amp;lt;/span&amp;gt;) --[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms. (Kang Shiyong 2003,182)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Conveying Emotion Expressed by Chinese Neologisms=====&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;contained&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC). (Kang Shiyong 2003,183)&lt;br /&gt;
&lt;br /&gt;
For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;describes&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding. (Kang Shiyong 2003,183)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;employing&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77)&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;observe&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC) rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,63)&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;long&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC). For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,63)&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;add to&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)be spread in the process of translation.(Li Chunjiang 2015,64)&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;readers&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC) can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. (Fu Rong 2015,81)&lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;has&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015,82)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;delete a process&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC) cultural transplantation. (Fu Rong 2015,82)&lt;br /&gt;
&lt;br /&gt;
The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect way (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;ways&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. (Fu Rong 2015,83)&lt;br /&gt;
&lt;br /&gt;
In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;manifest&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC) its Chinese characteristics and cultural connotation. (Fu Rong 2015,83)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free Translation====&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;conveys&amp;lt;/span&amp;gt;) --[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)the general idea of Chinese neologisms. (Fu Rong 2015,84)&lt;br /&gt;
&lt;br /&gt;
For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;add to&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)strictly stick to Chinese, it can better reflect the meaning of Chinese. (Fu Rong 2015,84)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. (Ou Yangyin 2008,88)&lt;br /&gt;
&lt;br /&gt;
In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. (Ou Yangyin 2008,91)&lt;br /&gt;
&lt;br /&gt;
In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. (Ou Yangyin 2008,143)&lt;br /&gt;
&lt;br /&gt;
To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,155)&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. (Liu Miqing 2005,387)&lt;br /&gt;
&lt;br /&gt;
Plus, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. (Liu Miqing 2005,389)&lt;br /&gt;
&lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.(Liu Miqing 2005,391)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms].宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
&lt;br /&gt;
*Wang Weidong王维东.(2011).网络热词汉译英探究[A Study of the English Translation of Chinese Online Neologisms]. 北京:''中国翻译'' Beijing: ''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms].北京:''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a medium plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses the theoretical and practical significance of researching Chinese dish names. We summarize some points of view from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 08:41, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of a dining table, dietary structure or habits, the art of dietary decorations, and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From a semantic linguistic point of view, there are two structures in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. (Chu Yiyi 2017, 3-7)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 08:41, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the latter part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes. (Chu Yiyi 2017, 3-7)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 08:41, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. (Chu Yiyi 2017, 6)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review the functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. (Chu Yiyi 2017, 6)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 08:41, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.(Chu Yiyi 2017, 6)&lt;br /&gt;
&lt;br /&gt;
And then we summarize what we have discussed before and point out the limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from the cultural aspect, cultural communication interconnects with economic and political aspects, which is one of the reasons why China attaching much importance to cross-cultural communication and transmission. (Chu Yiyi 2017, 6)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 08:41, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
Some scholars have paved the way for further researches. Among these researches, almost all scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on ''A Bite of China'', a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors, and cultural elements.(Zhang Tingli 2015, 1-2) --[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 08:41, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. (Che Yimo 2019, 1-2)&lt;br /&gt;
&lt;br /&gt;
Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule, and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarizes three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication, and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Canadians in food discourse from a cultural perspective, which provides a glimpse into Chinese culinary identity. (Che Yimo 2019, 1-2)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 08:41, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. (Lee Yi Yan 2016, 1-2)&lt;br /&gt;
&lt;br /&gt;
Similarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman was published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. (Lee Yi Yan 2016, 1-2)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 08:41, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
They found that concrete naming deals with the tangible aspects of a dish by incorporating the method of preparation, taste/aroma, the appearance of the dish, as well as container used. Under the guidance of their chapters, we can explore more in this infinite sphere. We pay tribute to the great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 08:41, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. (Mo Chuanxia &amp;amp; Yue Lin 2020,5)&lt;br /&gt;
&lt;br /&gt;
As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍.(Mo Chuanxia &amp;amp; Yue Lin 2020,5)&lt;br /&gt;
&lt;br /&gt;
As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into a paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in a baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. (Mo Chuanxia &amp;amp; Yue Lin 2020,5)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC) &lt;br /&gt;
&lt;br /&gt;
Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.(Mo Chuanxia &amp;amp; Yue Lin 2020,5)&lt;br /&gt;
&lt;br /&gt;
Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠, and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be a nonessential part of translating Chinese dish names because we often are encouraged to create our translation. But for long-term effects, chaos will lead to a negative impact on the economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) --[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners.(Chu Yiyi 2017,13) &lt;br /&gt;
&lt;br /&gt;
The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
The four words list below is a case in point: 煸, 焙, 焗, and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can be applied to a large number of texts but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. (Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavors of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, the word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣, and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words is not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering a mouth-watering effect. (Che Yimo 2019, 6)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life.(Che Yimo 2019, 6) &lt;br /&gt;
&lt;br /&gt;
But it's hard for the target reader to get the same effect as the source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent ones in English such as 什锦, 八宝, and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas translation loss and gain are inevitable, the underlying aesthetic effect plays an important role in the translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹, and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. (Che Yimo 2019, 6) --[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange-flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names. (Che Yimo 2019, 6)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
The difference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning is lost in Western culture. Appropriate ways to deal with culture-loaded words or expressions become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, the signified meaning remains in the darkness. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable). 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him to a delicious dish made of pork slices. Hu Zongxian felt satisfied with the dish and named it &amp;quot;刀板香&amp;quot;. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, many examinees were rushing to join an ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. To attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of tests. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
片儿川 has special meaning for the person who is going to test. Similarly, foreign foods invade our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes, and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotations. Abstract meaning is mainly derived from legends, idioms, historical events, and auspicious words. When we start to translate Chinese cuisine, cultural considerations are an indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our minds. Whereas 龙 are often embedded with good connotations in Chinese cultures such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles), and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preferences between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish.(Wu Tingting 2017, 4)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC) &lt;br /&gt;
&lt;br /&gt;
In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. (Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
Also, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former highlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse the target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamiliar with Chinese dishes. (Wu Tingting 2017, 4)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
夫妻肺片 is a well-known dish mainly made of ox tongue, tripe, and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, the lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humorous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have a totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory to discuss the application of the theory into the C-E translation of Chinese dish names. (Wu Tingting 2017, 4)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist, and translation theorist. Functional equivalence theory focuses on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors.(Nida 1993, 127)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC) &lt;br /&gt;
&lt;br /&gt;
Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, how the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their understanding of functional equivalence.(Nida 1993, 127)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon.(Nida 1993, 127) &lt;br /&gt;
&lt;br /&gt;
The translator recreates the text in the target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations, and communicative needs or such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon.(Nida 1993, 127)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of the source text in the target language, observing the target culture. The target language features in terms of contents, sentence structure, and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating to transfer the flavor of the source text while not violating target culture. (Nida 1993, 127)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving an equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and the reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence.(Jeremy Munday 2016, 126)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized.(Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
Functional equivalence is mainly to enable the translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness, and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, lexicon, and cultural references to be essential to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized.(Jeremy Munday 2016, 126)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies.(Jeremy Munday 2016, 126) &lt;br /&gt;
&lt;br /&gt;
Except for equivalence, the reader's response plays an important role in functional equivalence theory. In contrast with traditional translation views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists criticize Nida's functional equivalence given the impossibility of achieving functional equivalence in the translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies.(Jeremy Munday 2016, 126) --[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence sets the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to the C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included in the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
Therefore, we translators should list three ingredients clearly in the translation process. For example, in 扣三丝, some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to a word-for-word translation. Various translation skills should be involved in the translation process to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
It’s noted that a distinct cultural difference plays an important role in cultural communication. If a translator fails to deliver cultural connotation in Chinese cuisine, these cultural-loaded dish names lost their attraction towards foreigners. Even though native speakers can understand what Chinese cuisine refers to, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for a well-off or prosperous future. Chinese people attribute their wish of getting more money to the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for a prosperous future in China but it’s disgusting in Western culture. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to an internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The scariest and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, cultural taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. (Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients, and skills should be very clear in dish names. Lexical equivalence is the main purpose of a literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of the main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket.(Chu Yiyi 2017, 9)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use the literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. (Chu Yiyi 2017, 9)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC) &lt;br /&gt;
&lt;br /&gt;
But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
But with the increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods, and ingredients. 手抓饼(Shredded Cake) is a case in point. As opposed to forks in Western culture, the Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But the literal translation is not a silver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too many ingredients or cooking procedures. If we apply to literal translation in this case, we will sacrifice simplicity to maintain faithfulness.(Chu Yiyi 2017, 9)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Also, some translators applied literal translation with annotation to render dish names. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In this case, not only can the foreigners know the basic meaning of the dish, but they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In this case, the translator tried to spread local culture in a dish name. (Chu Yiyi 2017, 9)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above.(Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly dependent on Chinese pinyin such as Lanzhou, Jinhua, and Chongqing as we mentioned above.(Chu Yiyi 2017, 12)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target readers will get confused if they first see the translation. Thus, the explanation “Dongpo, a famous poet in the Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is the Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But few dish names originated from foreign languages. (Chu Yiyi 2017, 12)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish.(Siwei Yue 2013, 65-68) &lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor, and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish.(Siwei Yue 2013, 65-68) --[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken).(Siwei Yue 2013, 65-68) &lt;br /&gt;
&lt;br /&gt;
The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so the Chinese give it a metaphorical dish name. Sauteed Vermicelli with Minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give the nickname “王八” for the turtle. 姬in 霸王别姬 sounds are similar to 鸡(chicken).(Siwei Yue 2013, 65-68)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding.(Siwei Yue 2013, 65-68) &lt;br /&gt;
&lt;br /&gt;
The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white, and red. The final process of making is to sprinkle on the soybean noodles, which look like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to the donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding.(Siwei Yue 2013, 65-68) --[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually, 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish becomes popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens. From the strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We, translators, should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interest in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory to emphasize the importance of our research and try to find a research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names.(Yi-Yan Lee, 2016, 10)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering the region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, the cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 法语语言文学 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from the untranslatability theory of Catford  and loss of meaning theory of Newmark, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and Chinese cuisine is gradually going to global markets. Cultural differences make the translation of Chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of Chinese dish names from the untranslatability theory of Cat ford and loss of meaning theory of Newmark, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 01:11, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role.(Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities. Among cultural differences, the cuisine culture plays a very important role.--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 01:24, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names.The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners.(Wang Lijun 2008, 10)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 01:57, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.(Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of Chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names. At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and functions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensatory measures to those untranslatable dish names. (Wang Lijun 2008, 10)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 01:57, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.(Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.(Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.(Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration. (Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently. (Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect. (Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour.(Zhang Qiang 2017, 19) &lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape and so on. Hunan cuisine can be cooked in a variety of ways， which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and so on; and cooking methods for cold dishes, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour.(Zhang Qiang 2017, 19) --[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 02:21, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.(Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on. Most dish names are made of a combination of flavour and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names. Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.), but more often the colour and shape express the substance. For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.(Zhang Qiang 2017, 19)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 02:21, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.(Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion, a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of  Hunan cuisine at that time.  (Zhang Qiang 2017, 19)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 02:21, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art. Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify  the original ingredient, and the basic information of the dishes are deduce by metaphor, but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 02:21, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. (Cao Binbin 2016, 23)&lt;br /&gt;
&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on “Qi” and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonization of the five tastes. (Cao Binbin 2016, 23)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 02:33, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasize the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 02:33, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”， “谋事在人，成事在天”. These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天” is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.(Liu Chuang 2012, 120)&lt;br /&gt;
--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their conceptions, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”. Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.(Liu Chuang 2012, 120)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;.(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.(Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.(Wang Lijun 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.(Wang Lijun 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.(Wang Lijun 2017, 25)&lt;br /&gt;
&lt;br /&gt;
Terms and expressions, as embodiment of culture, have a wide variety of meanings and profound connotations. Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙” in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙” is something sacred and has been referred to as the ancestor of the Chinese nation—that's why Chinese people call themselves “龙的传人 (descendants of the dragon)”. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”， “二龙戏珠”and “青龙过海”. To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.(Wang Lijun 2017, 25)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊 (pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name “喜” means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of  &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.(Wang Lijun 2017, 28)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan.  (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The purpose of translation is to communicate, therefore transferring the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc. So that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of  Hunan cuisine, and appreciate the colourful culinary culture of  Hunan.(Wang Caiying 2009, 108)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients，the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish.The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.(Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, make the translation more effective.(Wang Caiying 2009, 108)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as “cooking method+main ingredient+and+main ingredient”, which calls “ Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by “with or in”, for example, &amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. The choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with”, for example, &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, for example, in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.(Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, for example, &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.(Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, for example, &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;. (Zhang Qiang 2017, 29)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, for example, &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.(Zhang Qiang 2017, 26)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate.(Zhang Qiang 2017, 30) &lt;br /&gt;
&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the Chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, for example, “铁板牛肉”can be translated as “Beef Steak Served on Sizzling Iron Plate”.(Zhang Qiang 2017, 30)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as “Quan Jia Fu” (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion.)(Zhang Qiang 2017, 31)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence.(Zhang Qiang 2017, 26) &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square].24-25.&lt;br /&gt;
&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]24-25.--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English].120-121.&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]120-121.--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press]200-220.--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]108-109.--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]10-13.--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86.&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]84-86.--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]18-33.--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication, this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of Chinese dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and  transmission.--[[User:Tan Xinjie|Tan Xinjie]] ([[User talk:Tan Xinjie|talk]]) 08:14, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，继而才能选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
After thousands of years of precipitation and inheritance, Chinese food culture has emerged on the international stage and has gradually gained the favor and recognition of foreigners. Nowadays cultural exchanges among countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and transmission. Domestication and foreignization strategies can preserve the cultural elements of the original text to the greatest extent and solve some problems existing in the translation of Chinese dish names. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural background, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation from the perspective of domestication and foreignization. However,it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the expression of the former is reflected in the application of specific translation skills, and the application of the latter needs to be based on certain translation strategies. Therefore, this paper will discuss the application of translation strategies domestication and foreignization in the translation of traditional Chinese dishes using the name of Hunan cuisine as the corpus based on the corpus of Hunan dishes. (Xiong Bing 2014,84)--[[User:Tan Xinjie|Tan Xinjie]] ([[User talk:Tan Xinjie|talk]]) 09:27, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
Chinese food culture is extensive and profound with long history. The importance of English translation of Chinese dish names in cross-cultural communications among China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Below I will analyze them in detail with examples.(Xia Ying 2016, 259)--[[User:Tan Xinjie|Tan Xinjie]] ([[User talk:Tan Xinjie|talk]]) 13:52, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods vary from region to region. Some dishes are named after myths, legends and allusions, others are complex in cooking methods and various in ingredients. Direct and stiff expressions can’t express the rich connotations of these dishes and even make people laugh. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it doesn’t reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. But he didn’t have cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and doesn’t reflect the main ingredients of this dish. I think that it is more appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)--[[User:Tan Xinjie|Tan Xinjie]] ([[User talk:Tan Xinjie|talk]]) 13:52, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish names, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese food culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; Tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so no explanation can also be. The first translation is more vivid and make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese food culture. (Lin Hong 1991, 41)--[[User:Tan Xinjie|Tan Xinjie]] ([[User talk:Tan Xinjie|talk]]) 13:52, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western food cultures, which stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners don’t understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding.(Wang Junjian 2017，107)--[[User:Tan Xinjie|Tan Xinjie]] ([[User talk:Tan Xinjie|talk]]) 13:52, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignoring the cultural background contained in dish names, and using inappropriate translation methods. The paper tries to solve these problems by adopting  domestication and foreignization from the linguistic and cultural levels, then  introduces the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)--[[User:Tan Xinjie|Tan Xinjie]] ([[User talk:Tan Xinjie|talk]]) 13:52, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book “Translator's Invisibility” according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expression that the readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers. It can help readers better understand the translation and enhance its readability and appreciation of translation. Foreignization in the process of translation considers the language characteristics of foreign cultures, absorbs foreign language expressions, requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. The purpose of using foreignization is to consider the difference of national cultures, to preserve and reflect the characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers. (Baidu Encyclopedia, Susong Longhua ,2011)--[[User:Tan Xinjie|Tan Xinjie]] ([[User talk:Tan Xinjie|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level, adopting foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Because of its reader-oriented characteristics, domestication can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt  foreignization, because there are too many cultural differences in cross-cultural communication, and it is necessary to use domestication to remove the obstacles of communication. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, combining domestication and foreignization can maximize strengths, avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)--[[User:Tan Xinjie|Tan Xinjie]] ([[User talk:Tan Xinjie|talk]]) 14:41, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and application. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the authors. On the one hand, we should consider their way of thinking and understanding ability as far as possible from the reader's point of view, so that they can understand the translation content. On the other hand, we should pay attention to retain the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)--[[User:Tan Xinjie|Tan Xinjie]] ([[User talk:Tan Xinjie|talk]]) 14:41, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=115401</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=115401"/>
		<updated>2020-12-19T07:58:37Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* A Study on the Translation of Movie Titles	陈惠	Chen Hui */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
Translation is a purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.--[[User:Si Yu|Si Yu]] ([[User talk:Si Yu|talk]]) 15:30, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) &lt;br /&gt;
&lt;br /&gt;
Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) &lt;br /&gt;
&lt;br /&gt;
The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. &lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture uniqueness. &lt;br /&gt;
&lt;br /&gt;
Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.&lt;br /&gt;
&lt;br /&gt;
Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation neither only on the language level, nor only view domestication and foreignization as translation strategies.--[[User:Si Yu|Si Yu]] ([[User talk:Si Yu|talk]]) 15:30, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. &lt;br /&gt;
&lt;br /&gt;
As is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood.--[[User:Si Yu|Si Yu]] ([[User talk:Si Yu|talk]]) 15:30, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.&lt;br /&gt;
--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on the one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Si Yu|Si Yu]] ([[User talk:Si Yu|talk]]) 15:30, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . &lt;br /&gt;
&lt;br /&gt;
Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. &lt;br /&gt;
&lt;br /&gt;
The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will cause different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Si Yu|Si Yu]] ([[User talk:Si Yu|talk]]) 15:30, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form of translational, intentional and interpersonal interaction. --[[User:Si Yu|Si Yu]] ([[User talk:Si Yu|talk]]) 15:30, 18 December 2020 (UTC) &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.(Reiss, 1971:25)&lt;br /&gt;
&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. &lt;br /&gt;
&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detailed explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. --[[User:Si Yu|Si Yu]] ([[User talk:Si Yu|talk]]) 15:30, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.&lt;br /&gt;
&lt;br /&gt;
The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are common in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. &lt;br /&gt;
&lt;br /&gt;
Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. &lt;br /&gt;
&lt;br /&gt;
On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) &lt;br /&gt;
&lt;br /&gt;
The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
&lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion and so on.&lt;br /&gt;
&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly. --[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
&lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.&lt;br /&gt;
--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
&amp;lt;center&amp;gt; 欧蓉 Ou Rong, 202020080629.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. And the study abroad on his works in translation has never stopped. Howard Goldblatt is a famous American translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflect in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out merits and and demerits of this application and consider the matters that should be paid attention to when translating Chinese literary works into English. It can help strengthen the understanding and improve the fluency of the exchange between different cultures and promote Chinese literature goes ahead with the world.&lt;br /&gt;
&lt;br /&gt;
For a long time, due to its unique style, Chinese literature has attracted widespread attention of world literature. In the process of flowing overseas, translation has become a bridge and a medium for cross-cultural communication. Mo Yan is a well-known representative writer in China and won the 2012 Nobel Prize in Literature. His translation works have never stopped studying abroad. Howard Goldblatt is a well-known American translator who specializes in contemporary Chinese literature. All English versions of Mo Yan's works are from him. By analyzing the domestication and foreignization in the translation of Mo Yan's works translated by Howard Goldblatt, this article aims to point out the advantages and disadvantages of this application, and consider the matters that should be paid attention to when translating Chinese literary works into English. It can help deepen understanding, improve the fluency of communication between different cultures, and promote Chinese literature to the world.&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:24, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
domestication; foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
葛浩文英译莫言作品中的归化和异化之应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名作家，外国对其作品的翻译研究从未断过，2012年他获得诺贝尔文学奖。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其优点与缺点，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度，帮助中国文学走出国门，面向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
翻译；归化；异化；葛浩文；莫言的作品&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Introduction===&lt;br /&gt;
From ancient to present, despite of its unique style, Chinese literature only has its own several classic works as famous among the world, such as Four Great Classical Novels---Water Margin, Journey to the West, Romance of the Three Kingdoms and Dream of the Red Chamber. Also, few literature works created in modern history have theirs own statues in the international. With the establishment of People’s Republic of China and Reform and Opening, there are a handful of modern and contemporary works that are well-known abroad(Lv Minhong, 2011:6).&lt;br /&gt;
&lt;br /&gt;
Some Chinese literary works are published abroad and squeeze into bookshelves fill with English native books. The prominent Chinese writers in and out include Lu Xun, Mo Yan, Yu Hua, Lao She, Shen Congwen, Zhang Ailing and so on. Until 2012, the time that Mo Yan was awarded Nobel Prize, people’s interest in Chinese literature reached a climax(Sun Huijun,2014:86). In the process of flowing overseas, translator plays a crucial role in cultural transmission. The American sinologist Howard Goldblatt is the typical example, who made great contributions for the output of Chinese Culture(Ge Haowen,2014).&lt;br /&gt;
&lt;br /&gt;
Some Chinese literary works were published abroad and crowded on shelves filled with English local books. Famous writers at home and abroad include Lu Xun, Mo Yan, Yu Hua, Lao She, Shen Congwen, Zhang Ailing, etc. It wasn't until Mo Yan was awarded the Nobel Prize in 2012 that people's interest in Chinese literature reached a climax (Sun Huijun, 2014: 86). In the process of moving overseas, translation plays a vital role in cultural communication. American Sinologist Howard Goldblatt is a typical example, who has made great contributions to the development of Chinese culture (Ge Haowen, 2014).--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:30, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
He can be called the mirror of Mo Yan in America, even the critic Updike said,the translation of contemporary Chinese novels in the United States seems to be the lonely career of Professor Howard Goldblatt(2005:37). Until now, his translation works of Mo Yan include Red Sorghum, Big Breasts and Wide Hips, Life and Death Are Wearing Me Out, The Garlic Ballads, The Republic Wine, Sandalwood Death and so on. His superb translation for Mo Yan in certain sense helps a lot for Mo’s position in world literature. &lt;br /&gt;
&lt;br /&gt;
Mo Yan said: ''without the outstanding work of Professor Howard Goldblatt, the translator of my novels, my novels could have been translated into English and published in the United States by others, but there is absolutely no such perfect translation as today. Many friends who are proficient in both English and Chinese said to me, Professor Howard Goldblatt’s translation perfectly matches with my original work. But I prefer to believe that his translation adds great luster to my original work''(2000:170).&lt;br /&gt;
=====1. Literature Review=====&lt;br /&gt;
Howard Goldblatt, who is well-known as a translator, sinologist and writer, translated many works of Chinese writers. During his 30-year translation career, he has translated more than 50 modern and contemporary Chinese literary works, making an inestimable contribution to the spread and influence of Chinese literature overseas(Jia,Yanqin,2012:62). However, as Howard mentioned in the interview, ''Americans don’t pay much attention to translated text. Because they are always suspicious to translation''(2009:50). Although translator plays a key role in literary dissemination and communication, the work of translators has not received the attention they deserve. And the researches on translation abroad also mainly focus on translation theorists rather than translators.&lt;br /&gt;
&lt;br /&gt;
Therefore, the study about Howard Goldblatt’s translation is also not paid attention intensely outside. In 2011, the journal &amp;quot;Chinese Literature Today&amp;quot; was jointly organized by the University of Oklahoma and Beijing Normal University as an important platform for Chinese literature dissemination and research overseas, in which Howard, as the special guest, was introduced in details. In this journal, Christopher Lupke(2011)introduces Howard’s career of translation and studying, assesses his style of translation and discusses his faithful translation strategies.&lt;br /&gt;
&lt;br /&gt;
Therefore, the research on Howard Goldblatt's translation has not attracted widespread attention from the outside world. In 2011, the University of Oklahoma and Beijing Normal University jointly organized the &amp;quot;Chinese Literature Today&amp;quot; magazine as an important platform for the dissemination and research of Chinese literature overseas. In particular, Howard was introduced as a special guest. In this journal, Christopher Lupke (2011) introduced Howard's translation and learning career, assessed his translation style and discussed his faithful translation strategies.&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:38, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
Also, after three years, the journal “Chinese Literature Today” invited Howard again. Stalling Jonathan(2014)gives an original interview about Howard Goldblatt. The new point is the mention of opera of Yuan dynasty, which helps a lot for Howard’s translation of the work Life and Death Are Wearing Me Out.&lt;br /&gt;
&lt;br /&gt;
Although there are few response to Howard Goldblatt’s translation abroad, many scholars in domestic regard him as a hot research object. Ji Jin(2009) conducts an interview on the situation of contemporary Chinese literary works overseas, Howard Goldblatt's criteria for choosing text, Howard Goldblatt's views and evaluations of contemporary Chinese writers, and his prospects for the development of contemporary Chinese literature in the future. This kind of study aims to find the problems Chinese literary works encountering with outside and to think about the solution. &lt;br /&gt;
&lt;br /&gt;
Although there is not much reaction to Howard Goldblatt's translation abroad, many domestic scholars regard him as a popular research object. Ji Jin (2009) the status quo of overseas contemporary Chinese literary works, Howard Goldblatt’s book selection criteria, Howard Goldblatt’s views and evaluations of contemporary Chinese writers, and his development of contemporary Chinese contemporary literature The prospect was interviewed. This kind of research aims to discover the problems encountered by Chinese literary works in the outside world and think about solutions.--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:38, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
Some scholars are interested in Howard Goldblatt’s view, principles and specific strategies on translation. Zhang Yaoping(2005)collects all Chinese works translated by Howard Goldblatt and figures out his views and style of translation. Then, Wen Jun, Wang Xiaochuan and Lai Tian(2007)summarize Howard Goldblatt’s four principles on translation. From the interview to Howard, Yan Yixun(2014) gets his ideas that “Elegance” is more important than “Faithfulness” and “Expressiveness” and that “Faithfulness” cannot be neglected by “Elegance”. &lt;br /&gt;
&lt;br /&gt;
Some scholars are interested in Howard Goldblatt's views, principles and specific translation strategies. Zhang Yaoping (2005) collected all Chinese works translated by Howard Goldblatt and pointed out his views and translation style. Then, Wen Jun, Wang Xiaochuan and Lai Tian (2007) summarized Howard Goldblatt’s four translation principles. From interviews to Howard, Yan Yixun (2014) got his idea that &amp;quot;Elegance&amp;quot; is more important than &amp;quot;Faithfulness&amp;quot; and &amp;quot;Expressiveness&amp;quot;, and &amp;quot;Faithfulness&amp;quot; cannot be ignored by &amp;quot;Elegance&amp;quot;.--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:38, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
Nevertheless, the most common is the research on the text of translated version by Howard Goldblatt. Shao Lu(2013), through analyzing Howard’s Life and Death Are Wearing Me Out, finds Howard’s “fidelity” and “infidelity” in translating. Shi Guoqiang(2013)points out Howard’s “Creative treason” on translation from his Big Breasts and Wide Hips. Yin Lingwei and Shen Xiangyu(2020)discuss Howard’s “fidelity” and “treason” in his translation of the work Frog. Many other works, such as Tales of Hulan River, Turbulence, Six Chapters From My Life Downunder, Red Sorghum and so on, also are studied by many scholars. &lt;br /&gt;
&lt;br /&gt;
Nevertheless, the most common is Howard Goldblatt's research on translations. Shao Lu (2013) analyzed Howard's life and death are wearing me down, and discovered Howard's &amp;quot;loyalty&amp;quot; and &amp;quot;infidelity&amp;quot; in translation. Shi Guoqiang (2013) pointed out the &amp;quot;creative treason&amp;quot; in translation from Howard's &amp;quot;Big Breasts&amp;quot; and &amp;quot;Big Buttocks&amp;quot;. Yin Lingwei and Shen Xiangyu (2020) discussed Howard's &amp;quot;loyalty&amp;quot; and &amp;quot;treason&amp;quot; when translating frog works. Many scholars have also studied many other works, such as &amp;quot;The Legend of Hulan River&amp;quot;, &amp;quot;Turbulence&amp;quot;, &amp;quot;Six Chapters of My Life&amp;quot;, &amp;quot;Red Sorghum&amp;quot; and so on.--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:38, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
In this way, most scholars only reach a conclusion by analyzing a novel translated by Howard Goldblatt. Although the most studied is the translated texts of Mo Yan’s works, it lacks a systematic study of Howard’s translation strategies in a writer’s several works. Shao Lu(2011)has studied Howard’s translation of Mo Yan’s whole works, but her focus is translator’s decisive effect to promote the output of the original author’s works. &lt;br /&gt;
&lt;br /&gt;
Therefore, the paper aims to analyze the domestication and foreignization in Howard Goldblatt's translation of Mo Yan's novels, find pivotal obstacles, and think about practical measures to promote Chinese culture to the world.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Howard Goldblatt and Mo Yan===&lt;br /&gt;
Mo Yan, one of Chinese contemporary writers, born in Gaomi of Shandong province, creates plenty of novels in which the story happened in his hometown, Red Sorghum, Big Breasts and Wide Hips contained. His novel draws on the artistic guidelines of modernist novels such as magical realism, surrealism, symbolism, and stream of consciousness. He uses metaphors, symbols, exaggerations, and irony to express the profundity of the society, history, culture and the beauty of thousands of styles of regional culture in China.(Lv Minhong,2011:102) &lt;br /&gt;
&lt;br /&gt;
Mo Yan, one of the contemporary Chinese writers, born in Gaomi City, Shandong Province. Many of his novels took place in his hometown of red sorghum, big breasts and wide hips. His novels draw on the artistic direction of modernist novels, such as magic realism, surrealism, symbolism and stream of consciousness. He uses metaphors, symbols, exaggerations and satire to express the profound connotations of society, history, culture, and the beauty of thousands of regional cultures in China. (Lu Minhong, 2011: 102)&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:47, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
Notwithstanding there is another feature in Mo Yan’s works---neutral and objective portrayal to the characters from different parties. For example, in Red Sorghum, when it comes to theme of history, to reconstruct history by overturning the dualistic opposition in the creation of traditional anti-Japanese novels, he presents the vague horizon between past and present, death and life, good and evil(Shao Lu,2011:51). &lt;br /&gt;
&lt;br /&gt;
Combining the living description and impersonal history sense, Mo Yan’s work receives much attention from readers over the world. However, Mo Yan’s unique writing style with dialects and local color is difficult to translate into another language. It is Howard Goldblatt who translates his novels into English that speeds up the spreading overseas.&lt;br /&gt;
&lt;br /&gt;
Howard Goldblatt, although with American descent, is interested in Chinese culture very much. He once studied and taught in Taiwan for many years, which provides him much experience to absorb Chinese culture. He once said Taiwan is his another home. When he came back to America, he was matriculated by San Francisco State University to study Chinese language literature. After several years, he went to Indiana University of Pennsylvania for further study under the guidance of the Professor Liu Wuji who is a well-known expert in Chinese literature(Lv Minhong,2011:29). &lt;br /&gt;
&lt;br /&gt;
What drive Howard to choose Mo Yan continually and frequently can probably be several causes following. Firstly, Howard himself is interested in Chinese culture, which can be seen from his long-term study in China and his further study with the help of the Professor Liu Wuji. Here Mo Yan is a convinced writer representing Chinese literature(Lv Minhong,2011:29). &lt;br /&gt;
&lt;br /&gt;
The reasons that prompted Howard to continuously choose Mo Yan may be the followings. First of all, Howard himself is very interested in Chinese culture, which can be seen from his long-term research in China and further research with the help of Professor Liu Wuji. Here, Mo Yan is a persuasive writer, representing Chinese literature (Lu Minhong, 2011: 29).&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:47, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
Secondly, Mo Yan’s work meets the taste of Americans. After his translated work Red Sorghum was published in America, the volume pressed and sale is impressive. Howard explained that American readers prefer two or three kinds of novels---those more about sex and politics or the detective novels(2009:46). Obviously, the former two elements can be shown in Mo Yan’s work. &lt;br /&gt;
&lt;br /&gt;
Secondly, Mo Yan's works are in line with American tastes. After his translation work &amp;quot;Red Sorghum&amp;quot; was published in the United States, the printing volume and sales volume were impressive. Howard explained that American readers prefer two or three novels-more novels about sex, politics, or detective novels (2009: 46). Obviously, the first two elements can be reflected in Mo Yan's works.&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:47, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
Finally, there is a great relationship established between Howard Goldblatt and Mo Yan. They would communicate with each other frequently. Each Mo Yan’s new book, Howard said, he would read it and admit the value of Mo’s works(2009:54). Just occasionally, Mo Yan once praised Howard’s rigorous spirit in translation and expressed his gratification to the cooperation(2000:170).&lt;br /&gt;
&lt;br /&gt;
Finally, Howard Goldblatt and Mo Yan established a very good relationship. They will communicate with each other often. Howard said that with every new book of Mo Yan, he will read and recognize the value of Mo Yan (2009: 54). Mo Yan occasionally praised Howard's rigorous spirit in translation and expressed satisfaction with the cooperation (2000: 170).&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:47, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
So much connection with China and accumulation of Chinese culture fosters his profound knowledge about Chinese literature. From 1970s Howard began to translate Chinese literary works. Among the works he had translated, the number of Mo Yan’s works is the most. And the version translated by Howard is the most accepted.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Embodiment of Demestication and Foreignization===&lt;br /&gt;
Domestication and foreignization are frequently used in the process of translation. The two terms were first brought forward by Venuti, an Italian. According to Venuti, domestication is to &amp;quot;bring the original author into the target language culture&amp;quot;, while foreignization is to &amp;quot;accept the language and cultural differences of the foreign language text and bring the reader into the foreign context&amp;quot;(2004:20). &lt;br /&gt;
&lt;br /&gt;
It implies that domestication requires the translator to get closer to the readers of the target language. The translator must speak like the native author. If the original author wants to have a direct dialogue with the reader, the translation must become an authentic native language. On the contrary, foreignization accepts the language characteristics of foreign cultures in translation and absorbs foreign language expressions. It requires translators to move closer to the original author, adopt the source language expression corresponding to the author's use to convey the content of the original text, that is, the source language culture is the destination(Venuti,2004:25). &lt;br /&gt;
&lt;br /&gt;
This means that domestication requires translators to maintain closer contact with readers in the target language. The translator must speak like a local author. If the original author wants to have a direct dialogue with the reader, the translation must become a true native language. On the contrary, foreignization accepts the linguistic features of foreign cultures and absorbs foreign language expressions in translation. It requires the translator to be closer to the original author, and to convey the content of the original text in a language corresponding to the original language used by the author, that is, the source language culture is the destination (Venuti, 2004: 25).&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:59, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
In Howard Goldblatt’s translated works of Mo Yan’s, the application of domestication and foreignization are ubiquitous. &lt;br /&gt;
=====1. Domestication=====&lt;br /&gt;
To convey the information more fluently and naturally, providing convenience to readers to understand, Howard applies domestication a lot in his translated works. Annotation, addition, omission and substitution, which are methods of domestication, can be seen in the Howard Goldblatt’s translated works.&lt;br /&gt;
&lt;br /&gt;
======1.1. Annotation======&lt;br /&gt;
In Mo Yan’s work, there are many unique elements that exist in Chinese culture. To avoid obstacles for foreign readers, Howard makes some explanations based on the original meaning. There are several examples following:&lt;br /&gt;
&lt;br /&gt;
E.g: Original text: 她回头对上官吕氏说：“上官家的，你跟我进来。”(Mo Yan,2012:10)&lt;br /&gt;
&lt;br /&gt;
Translated text: She stopped, turned and said to Shangguan Lv:“Lady Shangguan, come with me.”(Howard Goldblatt,2011:17)&lt;br /&gt;
&lt;br /&gt;
In China, especially in the northern regions, when addressing a person’s wife, the word “的” is usually added to the man’s last name. “上官家的” refers to Shangguan Fulu’s wife. It is a kind of dialect, showing the local color of Gaomi town. Here Howard uses “lady” to explain “的”, for the former is commonly used in English expression to greet a married woman. American readers could keep pace with the plots without culture gap, avoiding the obstacle for understanding.&lt;br /&gt;
&lt;br /&gt;
In China, especially in the northern regions, when calling someone’s wife, the word &amp;quot;的&amp;quot; is usually added to the person's last name. &amp;quot;上官家的&amp;quot; refers to Shangguan Fulu's wife. This is a dialect that shows the local color of Gaomi Town. Howard uses &amp;quot;lady&amp;quot; to explain &amp;quot;的&amp;quot; here, because the former is usually used to greet married women in English expressions. American readers can keep pace with the plot without cultural differences, thus avoiding barriers to understanding.&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:59, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
There are some special expressions only in Chinese local culture, which are even able to be understood by the local. Howard also adds some annotations following:&lt;br /&gt;
&lt;br /&gt;
E.g: Original text: 八竿子拨拉不着的个表姨。(Mo Yan,2012:328)&lt;br /&gt;
&lt;br /&gt;
Translated text: You’re such a distant aunt.(Howard Goldblatt,2011:363)&lt;br /&gt;
&lt;br /&gt;
“八竿子拨拉不着” is equivalent to the meaning of “Eight poles can’t be struck”, describing the relationship between the two being alienated or unrelated. The original description of the person killed by the little lion is a whole number when counted on the table. Howard adopts the strategy of domestication, only expressing the distance between the two, without literally translating &amp;quot;Baganzi&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
&amp;quot;八竿子拨拉不着&amp;quot; is equivalent to &amp;quot;Eight poles can’t be struck&amp;quot;, which describes the alienated or irrelevant relationship between the two. When counting on the table, the original description of the person killed by the lion cub is an integer. Howard adopts a domestication strategy, only expressing the distance between the two, without the literal translation of &amp;quot;Baganzi&amp;quot;.&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:59, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
The translator is responsible for the original work and also for the target readers, paying attention to reader’s acceptance and to the fluency of the translation. Therefore, Howard puts the content and form of the translation within the knowledge range of the target language readers, helping them to better understand the translation with their own cultural concepts.&lt;br /&gt;
&lt;br /&gt;
======1.2. Addition======&lt;br /&gt;
It is known that addition can be used as a method of domestication to explain the concealed information.&lt;br /&gt;
&lt;br /&gt;
E.g: Original text:---信马由缰式的---(Wen Jun,2007:79)&lt;br /&gt;
&lt;br /&gt;
Translated text: Prepared to go with the flow---that was how he lived his life---he followed the man inside.(Wen Jun,2007:79)&lt;br /&gt;
&lt;br /&gt;
Xu Yuanchong believes that the four-character idiom of Chinese is an advantage that the West does not have, and only China has. Peole cannot find a perfect expression in another language. There is not an absolutely identical expression matches the meaning of certain an idiom.  The idiom of Chinese The idiom “信马由缰”means to wander aimlessly on a horse. Howard Goldblatt not only translated the literal meaning of the idiom, but also explained the meaning of the idiom in specific situations based on the meaning in the text(Xu Yuanchong,1993:87).&lt;br /&gt;
&lt;br /&gt;
Xu Yuanchong believes that the four-character Chinese idiom is an advantage that the West does not have, and only China has it. Peole couldn't find the perfect expression in another language. There is no absolutely identical expression that matches the meaning of an idiom. The Chinese idiom idiom &amp;quot;信马由缰&amp;quot; refers to horse riding aimlessly. Howard Goldblatt not only translated the literal meaning of the idiom, but also explained the meaning of the idiom in a specific situation based on the meaning in the text (Xu Yuanchong, 1993: 87).&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:59, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
======1.3. Omission======&lt;br /&gt;
There are some elements in original text that are difficult to understand for foreign readers. Therefore, Howard makes some omissions when translating. &lt;br /&gt;
&lt;br /&gt;
E.g:Original text: 谢谢审判长的提醒，我马上进入实质性辩护。近几年来，农民的负担越来越重。我父亲所在村庄，种一亩蒜薹，要交纳农业税九元八角。要向乡政府交纳提留税二十元，要向村委会交纳提留三十元，要交纳县城建设税五元（按人头计算），卖蒜薹时，还要交纳市场管理税、计量器检查税、交通管理税、环境保护税，还有种种名目的罚款！(Cao Shunying,2015:127)&lt;br /&gt;
&lt;br /&gt;
Translated text: Thank you for reminding me, Your Honor. I’ll get right to the point. In recent years the peasants have been called upon to shoulder ever heavier burdens: fees, taxes, fines, and inflated prices for just about everything they need.(Cao Shunying,2015:127)&lt;br /&gt;
&lt;br /&gt;
Compared with the original work, some details of Chinese legal policies are obviously omitted here, because foreign readers basically do not understand Chinese legal policies, which are too difficult and boring to understand. If the translator makes too many descriptions of these details, foreign readers will lose interest in this work. It is also an embodiment of domestication. By the way, in the end of The Garlic Ballads, Howard makes a great change that he deletes some problematic plot and turns the imperfect ending into a satisfying ending. This action, certainly proved, is correct(Yan Yixun,2014:197).&lt;br /&gt;
&lt;br /&gt;
Compared with the original work, some details of Chinese legal policies are obviously omitted here, because foreign readers basically don't understand Chinese legal policies, which is too difficult and boring. If the translator describes these details too much, foreign readers will lose interest in this work. This is also a manifestation of domestication. By the way, at the end of &amp;quot;The Ballad of Garlic&amp;quot;, Howard made a big change. He deleted some problematic plots and turned the imperfect ending into a satisfying one. This action is correct (Yan Yixun, 2014: 197).&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:59, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
======1.4. Substitution======&lt;br /&gt;
Sometimes, the meaning of words or expression is not equal to the literal meaning. Perhaps, it is the contrary or unrelated meaning, which requires translators make a closing reading and recognize the real meaning the original author want to express. This time, translators should find a more accurate native expression to substitute the original expression. There is an typical example following:&lt;br /&gt;
&lt;br /&gt;
E.g: Original text: 余占鳌在火辣辣的痛楚中，忽然感到一阵酥酥麻麻的快乐，这快乐冲到喉咙，启动牙齿，化作一连串胡言乱语：“亲娘亲娘亲娘……亲娘……亲娘……”(Mo Yan,2007:158)&lt;br /&gt;
&lt;br /&gt;
Translated text: Stung by the pain, he experienced a sense of numbing ecstasy, and when it reached his throat it activated his teeth moving and emerged as a stream of gibberish:“Mistress Mistress Mistress...”(Howard Goldblatt,1994:165)&lt;br /&gt;
&lt;br /&gt;
The Chinese “亲娘” and “亲妈” are not only called as the biological mother, but also often people’s blurting when sighing. For example, if people are shocked by something, they will say: “哦，我的妈呀！” Here, the author uses the word “亲娘” five times to express the confusion and excitement in Yu Zhanao's heart. &lt;br /&gt;
&lt;br /&gt;
Grandmother scolded Yu Zhanao as a punishment for him breaking into her room, but Yu Zhanao admired her grandmother, so he regarded her grandma's behavior as a flirtation, so he was happy. If the translator literally translates “亲娘” as “mother”, this will not only make readers feel very confused about the relationship and plot, but also the original flirting feeling will be indifferent. Howard Goldblatt uses the strategy of domestication to replace it with “mistress”. It not only eliminates the differences between language and culture, but also makes translation more fluent, natural and smooth.&lt;br /&gt;
&lt;br /&gt;
The grandmother scolded Yu Zhanao as a punishment for him breaking into the room, but Yu Zhanao admired his grandmother very much, so he regarded her grandmother's behavior as flirting, so he was very happy. If the translator literally translates &amp;quot;亲娘&amp;quot; into &amp;quot;mother&amp;quot;, this will not only make readers feel very confused about this relationship and plot, but the original flirting feeling will also become indifferent. Howard Goldblatt replaced it with &amp;quot;Mistress&amp;quot; using domestication strategies. It not only eliminates the differences between language and culture, but also makes translation more fluent, natural and fluent.&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:59, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
=====2. Foreignization=====&lt;br /&gt;
To close the distance with the original text and try at most to transmit the authentic culture of original text, translators apply foreignization as a translation method. This kind of method usually does not change the style and order of the characters in original text, keeping the exotic tinge of original culture in the target language. Transliteration and literal translation, as the methods of foreignization, are the most frequently used by Howard Goldblatt.&lt;br /&gt;
&lt;br /&gt;
======2.1. Transliteration======&lt;br /&gt;
In most cases, transliteration is the best translation method for names without special meaning. When translating a name, transliteration is a very important way. The translator can translate the name according to its pinyin without changing the Chinese order. Howard Goldblatt uses a lot of transliteration when there is no special meaning in the translation of Red Sorghum. For example, “戴凤莲” was translated as “Dai Fenglian”, “豆官” was “Douguan”, and “单庭秀” was “Shan Tingxiu”. “王文义” means “Wang Wenyi”(Howard Goldblatt,1994).&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that Howard extremely respects the original author in the translation of such names. He not only uses pinyin completely, but also follows the order of Chinese names, that is, the surname is first and the first name is last, respecting and obeying Chinese traditional cultural customs.&lt;br /&gt;
&lt;br /&gt;
However, when translating some characters’ nicknames and names with special meanings, transliteration is not applicable. The translator needs to find out the specific implicit meaning, and then choose the most suitable translation, such as “刘罗汉”, which is translated into “Arhat Liu”. Because 刘罗汉 was a loyal, firm and honest helper. He passed away in order to protect the property of his host. His spirit is consistent with the meaning of “Araht”, so Howard’s  translation of it is very symbolic(Howard Goldblatt,1994).&lt;br /&gt;
&lt;br /&gt;
However, when translating nicknames with certain characters and names with special meanings, transliteration is not applicable. The translator needs to find out the specific implicit meaning, and then choose the most suitable translation, such as &amp;quot;刘罗汉&amp;quot;, and translate it into &amp;quot;Arhat Liu&amp;quot;. Because Liu Luohan is a loyal, firm and honest helper. He died to protect the owner's property. His spirit is consistent with the meaning of &amp;quot;Araht&amp;quot;, so Howard's translation of it is very symbolic (Howard Goldblatt, 1994).&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:59, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
There is another transliteration that appears with some annotations, which can enlarge reader’s insight and make the plot more logically:&lt;br /&gt;
&lt;br /&gt;
E.g: Original text: 直到春暖花开的清明节。(Mo Yan,2012:110)&lt;br /&gt;
&lt;br /&gt;
Translated text: Qingming, the day of ancestral worship in the warmth of spring, when flowers were in full bloom. (Howard Goldblatt,2011:140)&lt;br /&gt;
&lt;br /&gt;
“清明节” is a traditional Chinese festival. It is a festival to worship ancestors. The traditional activity is tomb sweeping. Using transliteration and short explanations, readers can have a basic understanding of this object, and can remind readers of its uniqueness.&lt;br /&gt;
&lt;br /&gt;
======2.2. Literal Translation======&lt;br /&gt;
In the translation of some idioms and culturally loaded words, Howard Goldblatt also adopts the literal translation method to maintain the characteristics of the source language, so that people of different nationalities can share some common points in cognition. &lt;br /&gt;
&lt;br /&gt;
E.g: Original text: 母亲咬着牙齿说：“姓沙的，你癞蛤蟆想吃天鹅肉，做梦去吧！”(Mo Yan,2012:85)&lt;br /&gt;
&lt;br /&gt;
Translated text: Mother clenched her teeth. “You there, Sha”, She said, “Like the toad who want to feast on a swan, you can just dream on!”(Howard Goldblatt,2011:113)&lt;br /&gt;
&lt;br /&gt;
In this sentence, “癞蛤蟆想吃天鹅肉” is a common Chinese idiom, which means that without self-knowledge, one wants to obtain something impossible. For American readers, they may not be able to fully understand the relationship between Toad and Swan in Chinese. But in this way, they can understand what the author wants to express based on their own experience and context.&lt;br /&gt;
&lt;br /&gt;
In this sentence, &amp;quot;癞蛤蟆想吃天鹅肉&amp;quot; is a common Chinese idiom, which means that without self-knowledge, people want to obtain the impossible. For American readers, they may not fully understand the relationship between toad and swan in Chinese. But in this way, they can understand what the author wants to express based on their own experience and context.&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:59, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
In this way, Howard has neither changed the lively image of the original text nor has it lost the connotative meaning of the original text. He once said:''If I can find appropriate slangy or regional or slightly archaic or unusual words that carry that sense, I’ll certainly use them. If I can’t I won’t.''(2014:8)&lt;br /&gt;
&lt;br /&gt;
===Chapter4 Enlightenment for Translation===&lt;br /&gt;
Howard Goldbaltt puts faithfulness to the original text in the first place, reproduces the original content and ideas and retains the original writing style and language characteristics. It reflects the translator’s ethics of being faithful to the original text; secondly. To consider the target language reader's reading ability and translation the translator adopts domestication strategies to overcome language and cultural barriers, appropriately reduces the cultural information of the original text, and provides a naturally familiar target language for readers of the target language(Chen Jiayu,2019:20). &lt;br /&gt;
&lt;br /&gt;
Howard Goldbaltt will first be faithful to the original text, reproduce the original content and ideas, and retain the original writing style and language characteristics. It reflects the translator's ethics of being loyal to the original text; secondly. In order to consider the reading ability and translation ability of target language readers, translators adopt domestication strategies to overcome language and cultural barriers, appropriately reduce the cultural information of the original text, and provide the target language readers with a naturally familiar target language (Chen Jiayu, 2019): 20).&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 14:08, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
In order to promote cultural exchanges and realize cross-cultural communication, translators adopt foreignization strategies to preserve the cultural and national characteristics of the original text as much as possible. This not only allows target language readers to understand foreign cultures and customs, but also promotes cultural exchanges and dissemination and makes outstanding contributions to promoting Chinese literature to overseas.&lt;br /&gt;
&lt;br /&gt;
The purpose of Howard Goldbaltt’s translation is to complete a translation that is readable for Americans and highly accepted by the market. And about Howard’s translation of domestication and foreignization, there are many some arguments. Most scholars confirm to that Howard Goldblatt’s translation is applied domestication more frequently, while foreignization is minor(Yin Ting,2014:150). &lt;br /&gt;
&lt;br /&gt;
However, in studying the translated text Big Breasts and Wide Hips, Shi Guoqiang(2013:80) thinks that foreignization is the main methods of Howard’s translation, domestication minor. He comes up with several aspects that Howard use foreignization in his translation, such as some idoims, special nouns and two-part allegorical saying and so on. Despite of the arguments, Howard’s excellent translation cannot be denied, which help a lot for the going abroad of Chinese literature.&lt;br /&gt;
&lt;br /&gt;
However, Shi Guoqiang (2013: 80), when studying the translated work &amp;quot;Big Breasts and Wide Buttocks&amp;quot;, believes that foreignization is the main method of Howard's translation, and domestication is secondary. He put forward several aspects of Howard's use of foreignization in translation, such as certain idols, special nouns and allegorical two parts. Despite all the controversies, Howard's excellent translation is undeniable, which will greatly help Chinese literature to go overseas.&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 14:08, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
Analyzing the Howard’s translated works of Mo Yan’s, although his translation is the best version of Mo Yan’s novels until now, as for the output of Chinese litertature even Chinese culture, we still can get some enlightenment. &lt;br /&gt;
&lt;br /&gt;
Firstly, when translating Chinese literature into other languages, the translator himself is important. Usually, the translators who translate Chinese into another language are our Chinese. They translate their mother language into another language, in a sense, not as well-master as the people of target language. It causes a problem that the readers of target language cannot read and understand the translated version naturally and easily by Chinese translators. And the Chinese translators, most of them, are living in China, lack of the context of target language(Hu Anjiang,2010:11). &lt;br /&gt;
&lt;br /&gt;
Also, the Chinese translators who specialize in two languages and cultures are rare. What is more, the foreign translators familiar with Chinese culture is less. Therefore, according to Xu Jianping and Zhang Rongxi, the most effective way for Chinese-English translation is the cooperation of the original author and foreign translator of target language(2002:38). Howard Goldblatt and MoYan is the best example. And Howard himself also expresses the similar view(2014:201). &lt;br /&gt;
&lt;br /&gt;
Secondly, the translation strategy is also crucial. Chinese literature is the “weak literature”(Yin Lingwei,2020:109), so Xu Jianping thinks that foreignization should not be widely used in Chinese-English translation, because foreign readers’ understanding of China and its language and culture is far less than Chinese readers' understanding of foreign language and culture(2002:38). &lt;br /&gt;
&lt;br /&gt;
However, from the 1870s to the 1970s, for a hundred years, Chinese literary translation was roughly based on domestication; during the two decades of reform and opening up, inspired by Western translation theories, the Chinese translation community rethought foreignization and domestication, and the two methods have gradually become balanced in China. Therefore, Sun Zhili believes that the translation of Chinese literature in the 21st century will be dominated by foreignization(2002:40). &lt;br /&gt;
&lt;br /&gt;
Actually, it is not suitable to regard domestication and foreignization by dichotomy. Combining the two ways, the starting point should be to bring Chinese literary translations closer to Western readers through the domestication translation method, so as to enter the mainstream Western culture. Let Western readers first understand our cultural routines and ways of thinking, and then talk about further transformation and influence on the West Follow-up issues such as literary creation mode(Hu Anjiang,2010: 15). &lt;br /&gt;
&lt;br /&gt;
Finally, the responsibility of publishers and editors is also heavy. When Chinese literature goes out, the most in short supply of talents are intermediary talents, that is, intermediary agencies that can understand Chinese contemporary literary works, and at the same time understand the international market, and have a good background of cooperation with international publishing institutions...(Li Yun,2007) &lt;br /&gt;
&lt;br /&gt;
There is “the third readers” in the world. They usually don't pay much attention to the content when reading, because they are more in love with the readability or text style of the work. Also, they do not compare the translations with the original works, but only compare these translations with original English works or those literary translations translated from other languages into English. Paying more attention to such “fair readers” who pursue pure literary feeling and pure aesthetic experience will be an important guarantee for literary translations to gain the literary market, commercial profits and even the status of translated literary classics(Medougall,2007:23)&lt;br /&gt;
&lt;br /&gt;
There are &amp;quot;third readers&amp;quot; in the world. They usually pay less attention to the content when reading, because they prefer the readability or text style of the work. Moreover, they do not compare translations with original works, but only compare these translations with original English works or literary works translated into English from other languages. Paying more attention to &amp;quot;fair readers&amp;quot; who pursue pure literary sense and pure aesthetic experience will be an important guarantee for literary translation to gain the literary market, commercial profits and even the status of translated literary classics (Medougall, 2007: 23)&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 14:08, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
===Chapter5 Conclusion===&lt;br /&gt;
For any responsible translator, every choice made in the translation process is not random or blind, but has a clear consciousness and clear goals, and they strive to resolve various contradictions encountered in translation to achieve the value of translation(Liu Yunhong, 2014). Through analyzing the application of domestication and foreignization Howard Goldblatt’s translation of Mo Yan’s works, some enlightenment can be concluded. The translators, the translation strategies and the publisher and editor can be taken as the crucial aspects. &lt;br /&gt;
&lt;br /&gt;
For any responsible translator, every choice in the translation process is not random or blind, but with clear consciousness and clear goals. They strive to resolve various contradictions encountered in translation to achieve translation The value of (Liu Yunhong, 2014). By analyzing the application of domestication and foreignization, Howard Goldblatt translated Mo Yan's works and can draw some enlightenment. Translators, translation strategies, and publishers and editors can be seen as crucial aspects.&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:42, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
Citing the words of Nida, for a truly successful translation, bilingual proficiency in culture is more important than in language, because words have meaning only in the culture in which they function(1993:83). This shows that in the process of translation, translators should not stick to a single domestication or foreignization translation strategy. They should comprehensively consider various factors such as language, culture, and readers’ comprehension, and adopt appropriate strategies to arrive at a degree of integration and adaptation for the highest translation.&lt;br /&gt;
&lt;br /&gt;
The needs of the target language culture have changed with the development of society and the changes of the times, and the target language readers' acceptance and understanding of Chinese culture have also increased with the increase of China's international influence. Many things that tended to be domesticated in the past are now or in the future using foreignized translations that are completely acceptable to the target language readers, and even look forward to them. Translating Chinese literary works with increasingly alienated strategies, allowing the world to read Chinese stories and understand Chinese culture is the only way for Chinese culture to “go out”.&lt;br /&gt;
&lt;br /&gt;
With the development of society and the changes of the times, the needs of the target language and culture have changed. With the increase of China's international influence, the target language readers' acceptance and understanding of Chinese culture has also increased. In the past or present, many things that tend to be domesticated will use the target language readers to fully accept and even hope their foreignized translations. Using increasingly alienated strategies to translate Chinese literary works so that the world can read Chinese stories and understand Chinese culture is the only way for Chinese culture to &amp;quot;go out&amp;quot;.&lt;br /&gt;
--[[User:Tang Ming|Tang Ming]] ([[User talk:Tang Ming|talk]]) 13:42, 18 December 2020 (UTC)Tang Ming&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Goldblatt, Howard(2011). ''Big Breasts and Wide Hips'' [M]. New York: Arcade Publishing.&lt;br /&gt;
&lt;br /&gt;
*Goldblatt, Howard(1994). ''Red Sorghum'' [M]. New York: Viking Penguin.&lt;br /&gt;
&lt;br /&gt;
*Jonathan, Stalling(2014). ''The Voice of the Translator: An Interview with Howard Goldblatt'' [J]. Translation Review (1):1-12.&lt;br /&gt;
&lt;br /&gt;
*Lupke, Christopher(2011). ''Hankering after Sovereign Images'' [J]. Chinese Literature Today (1):48-56. &lt;br /&gt;
&lt;br /&gt;
*Medougall, Bonnie(2007). ''Literary Translation: The Pleasure Principle'' [J]. Chinese Translation(5):22-29. &lt;br /&gt;
&lt;br /&gt;
*Eugene, Nida(1993). ''Language,Culture and Translating'' [M]. Shanghai: Shanghai Foreign Language Education Press. &lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence(2004). ''The Translator’s Invisibility: A History of Translation'' [M]. Shanghai: Shanghai Foreign Language Education Press. &lt;br /&gt;
&lt;br /&gt;
*Cao Shunying&amp;amp;Wang Miaomiao曹顺应，王苗苗.(2015).翻译与变异--与葛浩文教授的交谈关于翻译与变异的思考[J].[Translation and Variation--Conversation with Professor Howard Goldblatt on Translation and Variation].清华大学学报（哲学社会科学版）Journal of Tsinghua University(Social Science Edition) (1):124-128,183. &lt;br /&gt;
&lt;br /&gt;
*Updike,季进,林源(译).(2005).苦竹：两部中国小说[J].[Bitter Bamboo:Two Chinese Novels].当代作家评论Contemporary Writer Review (6):45-56.&lt;br /&gt;
&lt;br /&gt;
*Hu Anjiang胡安江.(2010).中国文学“走出去”之译者模式及翻译策略研究---以美国汉学家葛浩文为例[J].[Translator Model, Translating Strategy, and the “Going Out” Project to Promote Chinese Literature Abroad: With American Sinologist Howard Goldblatt as an Exemplar].中国翻译Chinese Translators Journal (6):10-16,92.&lt;br /&gt;
&lt;br /&gt;
*Ji Jin季进.(2009).我译故我在---葛浩文访谈录[J].[I Translate, Therefore I Am--An Interview with Howard Goldblatt].当代作家评论Contemporary Writer Review (6):45-56.&lt;br /&gt;
&lt;br /&gt;
*Jia Yanqin贾燕芹.(2012).翻译家葛浩文研究述评[J].[A Review of the Studies of Translator Howard Goldblatt].楚雄师范学院学报Journal of Chuxiong Normal University (8):62-67. &lt;br /&gt;
&lt;br /&gt;
*Li Xiaoqin李晓琴.(2020).葛浩文英译莫言小说翻译策略初探[J].[On Howard Goldblatt’s English Translation of Mo Yan's Novel Translation Strategies].英语广场English Square (23):20-22.  &lt;br /&gt;
&lt;br /&gt;
*Li Yun李芸.(2007).中国文学走出去，翻译是道坎[N].[When Chinese literature goes out, translation is a barrier].科学时报Science Times.  &lt;br /&gt;
&lt;br /&gt;
*Liu Yunhong&amp;amp;Xu Jun刘云虹,许钧.(2014).文学翻译模式与中国文学对外译介---关于葛浩文的翻译[J].[Literary Translation Models and the Introduction and Translation of Chinese Literature---On Howard Goldblatt’s Translation].外国语(上海外国语大学学报)Foreign Languages (Journal of Shanghai International Studies University) (3):6-17. &lt;br /&gt;
&lt;br /&gt;
*Lv Minhong吕敏宏.(2011).葛浩文小说翻译叙事研究[M].[A Study on Howard Goldblatt’s Novel Translation Narration].北京:中国社会科学出版社Beijing:China Social Sciences Press.&lt;br /&gt;
&lt;br /&gt;
*Mo Yan莫言.(2012).丰乳肥臀[M].[Big Breasts and Wide Hips].北京:作家出版社Beijing:Writers Publishing House. &lt;br /&gt;
&lt;br /&gt;
*Mo Yan莫言.(2007).红高粱家族[M].[Red Sorghum].北京:人民文学出版社Beijing:People's Literature Publishing House. &lt;br /&gt;
&lt;br /&gt;
*Mo Yan莫言.(2000).我在美国出版的三本书[J].[Three books I published in the U.S.].小说界Fiction (5):170-173. &lt;br /&gt;
&lt;br /&gt;
*Shao Lu邵璐.(2011).莫言小说英译研究[J].[A Study on English Translation of Mo Yan's Novels].中国比较文学Chinese Comparative Literature (1):45-56. &lt;br /&gt;
&lt;br /&gt;
*Shao Lu邵璐.(2013).莫言英译者葛浩文翻译中的“忠实”与“伪忠实”[J].[“Faithfulness” and “False Faithfulness” in the English Translation of Mo Yan by Howard Goldblatt ].中国翻译Chinese Translators Journal (3):62-67. &lt;br /&gt;
&lt;br /&gt;
*Shi Guoqiang史国强.(2013).葛浩文的“隐”与“不隐”---读英译《丰乳肥臀》[J].[Howard Goldblatt’s “Hidden” and “Not Hidden”--An English Translation of ''Big Breasts and Wide Hips'' ].当代作家评论Contemporary Writer Review (1):76-80. &lt;br /&gt;
&lt;br /&gt;
*Sun Zhili孙致礼.(2002).中国的文学翻译：从归化趋向异化[J].[Chinese Literary Translation: From Domestication to Foreignization].中国翻译Chinese Translators Journal (1):40-44. &lt;br /&gt;
&lt;br /&gt;
*Wen Jun&amp;amp;Wang Xiaochuan&amp;amp;Lai Tian文军,王小川,赖甜.(2007).葛浩文翻译观探究[J].[On Howard Goldblatt’s Translation View].外语教学Foreign Language Teaching (6):78-80.&lt;br /&gt;
&lt;br /&gt;
*Xu Jianping&amp;amp;Zhang Rongxi许建平,张荣熙.(2002).跨文化翻译中的异化与归化问题[J].[Foreignization and Domestication in Cross-cultural Translation].中国翻译Chinese Translators Journal (5):36-39. &lt;br /&gt;
&lt;br /&gt;
*Xu Yuanchong许渊冲.(2012).再谈中国学派的文学翻译理论[J].[On the Literary Translation Theory of the Chinese School].中国翻译Chinese Translators Journal (4):83-90,127. &lt;br /&gt;
&lt;br /&gt;
*Yan Yixun&amp;amp;Howard Goldblatt闫怡恂,葛浩文.(2014).文学翻译：过程与标准---葛浩文访谈录[J].[Literary Translation: Process and Standards---Interview with Howard Goldblatt].当代作家评论Contemporary Writers Review (1):193-203.  &lt;br /&gt;
&lt;br /&gt;
*Yin Lingwei&amp;amp;Shen Xiangyu殷凌薇,沈翔宇.(2020).论葛浩文《蛙》英译本的忠实与背叛[J].[On the Faithfulness and Betrayal of Howard Goldblatt’s English Version of ''Frog''].北方工业大学学报Journal of North China University of Technology (3):108-113.  &lt;br /&gt;
&lt;br /&gt;
*Zhang Yaoping张耀平.(2005).拿汉语读，用英文写——说说葛浩文的翻译[J].[Read in Chinese, Write in English——A Talk about Howard Goldblatt’s Translation].中国翻译Chinese Translators Journal (2):75-77.&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos Theory	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America in his book ''The Translator’s Invisibility: A History of Translation'' in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more understanable by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which holds that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research and analyzes the application and practice of domestication and foreignization in the course of translation.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 04:21, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge of communication between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge of communication between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choice according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and Foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer as the landmark of functional approaches to translation is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 04:30, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was accounted as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory has been proposed based on the premise that linguistics is only a tool of translation study but not the object. Proposers considered translation as a kind of communicative activity between human beings. In this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:00, 19 December 2020 (UTC)&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized. Therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus, it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. --[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:00, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claims that the intended purpose of the translation determins the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:00, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages among different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation need not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:00, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity and faithfulness which only focused on the relationship between the original and the translation.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:00, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There are three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:00, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially in the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation in which there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:44, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not all people in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:44, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book ''The Translator's Invisibility: A History of Translation''. He proposed that domestication was an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, and that openly adopted conservative assimilation methods to the translation of the original text, and that catered to local canon, publishing trend and political needs. (Venuti, 2001:19)--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:44, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book ''Dictionary of Translation Studies'' defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers...it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:44, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to “free translation”. (Robinson, 1997:114)--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:44, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
Domesticating translation that emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:44, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into that of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:44, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as a standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:44, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and the respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:44, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] expresses itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign because we exercise it less owing to our Nordic sluggishness, .&amp;quot;(Schleiermacher, 2004:62)--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:44, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “difference” in his writing activity and deconstruction strategy. “Difference” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:44, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in the translation of literature.(3) The foreignization of modernism advocates the promotion of the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 05:44, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;.(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images of the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. --[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 06:19, 19 December 2020 (UTC)&lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, or considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 06:19, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art need no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public's eye in the long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. --[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 06:19, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Much more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 06:19, 19 December 2020 (UTC)&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introducing into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 06:19, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in ''The Dream of Red Mansions'', as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel. Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 06:19, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
Based on Skopos Theory, combined with the prop criteria of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.--[[User:Zhou Siqing|Zhou Siqing]] ([[User talk:Zhou Siqing|talk]]) 06:25, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home. Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers (Venuti 2009, 20). &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture (He 2019, 70).&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). &lt;br /&gt;
&lt;br /&gt;
In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad. In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar (Venuti 2009, 20).    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication (He 2019, 71).&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation doesn’t conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. To achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language. In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language (Jiang 2016, 147).&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation. In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language (Venuti 2009, 42). &lt;br /&gt;
&lt;br /&gt;
Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects. In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language (Venuti 2009, 35). &lt;br /&gt;
&lt;br /&gt;
Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). &lt;br /&gt;
&lt;br /&gt;
Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center. Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work (Venuti 2009, 17). &lt;br /&gt;
&lt;br /&gt;
Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation (Jiang 2016, 169). &lt;br /&gt;
&lt;br /&gt;
Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites. With the frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication (Lu 2018, 57).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay. Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses (Newmark 2001, 39). &lt;br /&gt;
&lt;br /&gt;
Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading. The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text (Wang 2008, 138).&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form. This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information (Newmark 2001, 40). &lt;br /&gt;
&lt;br /&gt;
These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center. Vocative text emphasizes the readability of the text and the acceptability of the reader. It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information (Newmark 2001, 41).&lt;br /&gt;
&lt;br /&gt;
Therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible (Wang 2008, 139).&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). &lt;br /&gt;
&lt;br /&gt;
Hence, in the actual translation, domestication and foreignization should be combined. They are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, translators should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, translators should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, translators have freedom so they should give full play to the advantages of the two translation strategies. Translators can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements (He 2019, 71).&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text  (Zhang &amp;amp; Wang 2007, 147). &lt;br /&gt;
&lt;br /&gt;
However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). &lt;br /&gt;
&lt;br /&gt;
As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). &lt;br /&gt;
&lt;br /&gt;
Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). &lt;br /&gt;
&lt;br /&gt;
For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city”. When translating “紫气” in the phrase “紫气东来”, the translator translate it as “propitious omen”, which shows its cultural meaning (Wang 2014, 98). &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language (Fang 2011,104).&lt;br /&gt;
&lt;br /&gt;
For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text. &lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language. With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people (Fang 2011, 104). &lt;br /&gt;
&lt;br /&gt;
For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings (Fang 2011, 104).&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation. Annotations can be used to supplement background information, cultural traditions and other information for readers to understand (Wang 2014, 98). &lt;br /&gt;
&lt;br /&gt;
For example, the translator translates “工人文化宫” as “the Worker’s Cultural Palace Park” and add annotation in the sentence “Some went to the Worker’s Cultural Palace Park, a recreation center built for the proletariat during the heyday of communism”. By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge (Fang 2011, 104).&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning. In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms (Fang 2011, 105). &lt;br /&gt;
&lt;br /&gt;
For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language (Wang 2014, 97 ).&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration, so as to achieve the purpose of cultural information transmission (Fang 2011, 105). &lt;br /&gt;
&lt;br /&gt;
For example, the sentence “诸如此类，其实只是一种社交上的客套，和‘顿首’‘百拜’同是仪式的虚伪” is translated as “All these are, in fact, nothing but civilities of social life, as hypocritical as the polite formula dunshou (Kowtow) or Baibai (a hundred greetings) used after the signature in old-fashioned Chinese lettering writing” by Zhang Peiji. The annotation gives a clear explanation of the connotation of culturally-loaded words (Fang 2011, 105). &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). &lt;br /&gt;
&lt;br /&gt;
For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. &lt;br /&gt;
&lt;br /&gt;
Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*He Limin何丽敏.(2019). 浅析翻译中归化和异化策略的选择 [An analysis of the choice of domestication and foreignization in Translation].辽宁经济 Liaoning Economy (10):70-71.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&amp;lt;center&amp;gt; 龚钰冕 Gong Yumian,202020080601.&amp;lt;/center&amp;gt;                                              &lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese Xiehouyu is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese Xiehouyu has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese Xiehouyu, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
===Abstract===--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 02:48, 18 December 2020 (UTC) &lt;br /&gt;
Chinese Xiehouyu is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese Xiehouyu is a kind of cross-cultural communication, which spreads the Chinese national language and culture to the English world. The depth study of the connotation and translation strageties of Chinese Xiehouyu has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this chapter attempts to analyze the types and components of Chinese Xiehouyu, and to explore their translation strategies. --[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 02:23, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
===摘要===--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 02:48, 18 December 2020 (UTC)&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，为人们所耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流。深入学习和研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 02:30, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Xiehouyu, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
===Key words===--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 02:48, 18 December 2020 (UTC) &lt;br /&gt;
Chinese Xiehouyu; domestication and foreignization; translation strategy --[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 02:34, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
===关键词===--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 02:48, 18 December 2020 (UTC)&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略 --[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 02:35, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Introduction===--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 02:46, 18 December 2020 (UTC)&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotations and has a special structural form. It is a kind of vivid and humorous language, rich in philosophy and enlightenment, which is widely spreaded and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles. However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to translators. --[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 02:46, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this chapter attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation strageties of Chinese Xiehouyu with examples.--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 02:46, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
====1.1. The Origin of Chinese Xiehouyu====--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 03:09, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his ''The Main Ideas of The Rhetoric''.&lt;br /&gt;
&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese are familiar with it, for it is a form of expression that Chinese have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his ''The Main Ideas of The Rhetoric''.--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 03:09, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book ''A Study of Proverbs''; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; were listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book ''A Study of Proverbs''; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; were listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the term &amp;quot;Xiehouyu&amp;quot;. --[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 03:09, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;. （Miregu Aimaiti, 2014, 5）&lt;br /&gt;
&lt;br /&gt;
The word &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said just refers to the poetry or a word game. Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;. （Miregu Aimaiti, 2014, 5）--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 03:09, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;''Xiehouyu Which Should Be Included in The Collection of Songs'' &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article ''Xiehouyu Which Should Be Included in The Collection of Songs''. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article.--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 03:09, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In the 1930s, Chen Wangdao pointed out in his book &amp;quot; ''The Main Ideas of The Rhetoric''&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation.&lt;br /&gt;
&lt;br /&gt;
In the 1930s, Chen Wangdao pointed out in his book  ''The Main Ideas of The Rhetoric'' that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, Xiehouyu composed of interpretation.--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 03:09, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things it referred to. He agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu.--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 03:09, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change. （Miregu Aimaiti, 2014, 6）&lt;br /&gt;
&lt;br /&gt;
However, most scholars believe that the name &amp;quot;Xiehouyu&amp;quot; has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change. （Miregu Aimaiti, 2014, 6）--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 03:09, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu can be literally translated into &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;. In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book ''A Dictionary of Chinese Xiehouyu''. &lt;br /&gt;
&lt;br /&gt;
Chinese Xiehouyu can be literally translated into &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;. In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book ''A Dictionary of Chinese Xiehouyu''. --[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 03:59, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu. (Qi Dehui, 2011, 110) &lt;br /&gt;
&lt;br /&gt;
According to professor Luo, &amp;quot;Similes&amp;quot; refers to Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle is figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that Xiehouyu originates from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu. (Qi Dehui, 2011, 110) --[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 03:59, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
Xiehouyu has very distinct characteristics, and its external structure is composed of two parts. The former part is the image and descriptive language, which tells a thing, a modality, an object, a scene and so on, while the latter part is a summary and abstract language, which is the explanation of the former part. The combination of the former part and the latter part produces a sense of witty and humor to express meaning. Therefore, the fixed phrase is called Xiehouyu. (Bao Huinan &amp;amp; Bao Ang, 2000, 64)&lt;br /&gt;
&lt;br /&gt;
Xiehouyu has very distinct characteristics, and its external structure is composed of two parts. The former part is the image and descriptive language, which says a thing, a modality, an object, a scene and so on, while the latter part is a summary and abstract language, which is the explanation of the former part. The combination of the former part and the latter part produces a sense of wit and humor to express meaning. Therefore, the fixed phrase is called Xiehouyu. (Bao Huinan &amp;amp; Bao Ang 2000, 64)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In the dictionary, the explanation of Xiehouyu is that a sentence composed of two parts: the former part is like the riddle, the latter part is like the answer of riddle, and the original meaning is from the latter part. For example, “泥菩萨过江——自身难保”(like a clay idol fording a river, hardly able to save oneself(let alone anyone else)). Therefore, Xiehouyu is a kind of idiom with relatively fixed structure and oral characteristics, which is composed of two parts with the relationship of citation and annotation. （Miregu Aimaiti, 2014, 5）&lt;br /&gt;
&lt;br /&gt;
In the dictionary, the explanation of Xiehouyu is that a sentence composed of two parts: the former part is like the riddle, the latter part is like the answer of the riddle, and the original meaning is from the latter part. For example, “泥菩萨过江——自身难保”( a clay idol fording a river, hardly able to save oneself (let alone anyone else)). Therefore, Xiehouyu is a kind of idiom with relatively fixed structure and oral characteristics, which is composed of two parts with the relationship of citation and annotation. （Miregu Aimaiti 2014, 5）--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
''An Unabridged, Comprehensive Dictionary''defines Xiehouyu as follows: Xiehouyu is a kind of idiom, which is humorous and vivid sentences that are familiar to the masses. When used, it can omit the latter part, and the former part can show the meaning, such as &amp;quot;丢了西瓜捡芝麻&amp;quot; (lose the watermelon and pick up the sesame) can mean &amp;quot;因小失大&amp;quot; (keep the tail from wagging the dog); the former and latter part can also be juxtaposed, such as &amp;quot;芝麻开花—节节高&amp;quot; (A sesame stalk puts forth blossoms notch by notch, higher and higher – rising steadily). (Liu Na, 2016, 18)&lt;br /&gt;
&lt;br /&gt;
''An Unabridged, Comprehensive Dictionary'' defines Xiehouyu as follows: Xiehouyu is a kind of idiom, which is humorous and vivid sentence that are familiar to the masses. When used, the latter part can be omitted, and the former part can show the meaning, such as &amp;quot;丢了西瓜捡芝麻&amp;quot; (lose the watermelon and pick up the sesame) can mean &amp;quot;因小失大&amp;quot; (keep the tail from wagging the dog); the former and latter part can also be juxtaposed, such as &amp;quot;芝麻开花—节节高&amp;quot; (A sesame stalk puts forth blossoms notch by notch, higher and higher – rising steadily). (Liu Na 2016, 18)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The definition points out the nature and components of Xiehouyu. In the branches of linguistics, Xiehouyu belongs to the National Cultural Connotation (NCC), which is composed of the former part and the latter part. The former part often explains and describes a kind of life phenomenon, and the latter part makes comments and analysis on this phenomenon. （Miregu Aimaiti, 2014, 6）&lt;br /&gt;
&lt;br /&gt;
The definition points out the nature and components of Xiehouyu. In the branches of linguistics, Xiehouyu belongs to the National Cultural Connotation (NCC), which is composed of the former part and the latter part. The former part often explains and describes a kind of life phenomenon, and the latter part makes comments and analysis of this phenomenon. （Miregu Aimaiti 2014, 6）--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In the section of language and characters in the ''Chinese Encyclopedia'', Xiehouyu refers to the humorous utterance formed by deliberately missing one word or half sentence of a commonly used word when speaking. There are usually two kind of Xiehouyu. The first one is the original meaning of Xiehouyu, referred to the omission of the last word of an idiom, which is also called &amp;quot;abbreviation&amp;quot;. （Miregu Aimaiti, 2014, 6）&lt;br /&gt;
&lt;br /&gt;
In the section of language and characters in the ''Chinese Encyclopedia'', Xiehouyu refers to the humorous utterance formed by deliberately missing one word or half sentence of a commonly used word when speaking. There are usually two kinds of Xiehouyu. The first one is the original meaning of Xiehouyu, referred to the omission of the last word of an idiom, which is also called &amp;quot;abbreviation&amp;quot;. （Miregu Aimaiti 2014, 6）--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The second one is allegorical sayings that are expanded its meaning. The two-part allegorical sayings in Beijing are called witticism, which means that the last half of a sentence can be omitted. For example, &amp;quot;竹篮打水（Ladling water with a wicker backet）&amp;quot; omits the latter part &amp;quot;一场空（all is empty）&amp;quot;. Sometimes homonyms are used. Such as &amp;quot;外甥打灯笼一一照旧（舅）(Things seemed to be the same as before)&amp;quot;. In this sentence, “旧” and “舅” are homophones in China. (Yang Peigen &amp;amp; Li Yanlin，2006，93)&lt;br /&gt;
&lt;br /&gt;
The second one is allegorical sayings that have expanded its meaning. The two-part allegorical sayings in Beijing are called witticism, which means that the last half of a sentence can be omitted. For example, &amp;quot;竹篮打水 (Ladling water with a wicker basket)&amp;quot; omits the latter part &amp;quot;一场空 (all is empty)&amp;quot;. Sometimes homonyms are used. Such as &amp;quot;外甥打灯笼一一照旧 (舅) (Things seemed to be the same as before)&amp;quot;. In this sentence, “旧” and “舅” are homophones in China. (Yang Peigen &amp;amp; Li Yanlin 2006，93)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In short, Xiehouyu is a special language form created by the Chinese people in their daily life. It is a short, funny and vivid sentence and composed of two parts: the former part plays the role of introduction, like a riddle, and the latter part plays the role of supplement, like the answer of riddle, which is very natural and appropriate. In a certain language environment, one usually says the former part and omit the latter part, the other can understand and guess its original meaning, so this language form is called Xiehouyu.（Miregu Aimaiti, 2014, 7）&lt;br /&gt;
&lt;br /&gt;
In short, Xiehouyu is a special language form created by the Chinese people in their daily life. It is a short, funny and vivid sentence and composed of two parts: the former part plays the role of introduction, like a riddle, and the latter part plays the role of supplement, like the answer of the riddle, which is very natural and appropriate. In a certain language environment, one usually says the former part and omit the latter part, the other can understand and guess its original meaning, so this language form is called Xiehouyu.（Miregu Aimaiti 2014, 7）--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 04:43, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience of life. It has the rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in China, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 05:36, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo 2020, 249)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 05:36, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most difference is that Chinese is a paradoxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In English, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng 1993，48-49)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 05:36, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization. (Liu Na, 2016, 18)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization. (Liu Na, 2016, 18)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 05:36, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
There are numerous examples of metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 05:46, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on itself. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 05:46, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers. (Qi Dehui 2011,110)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 05:46, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning. In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context. (Jin Huikang, 2004, 132)&lt;br /&gt;
&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning. In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context. (Jin Huikang 2004, 132) --[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 05:58, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) &lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.(Ling Li, 2004, 452)&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,111)&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) &lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick. (Ling Li, 2004, 452)&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心 (动了心) (A midwinter turnip (in the third period of nine days after the winter  solstice) —— the heart is frozen (affected with heart).)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of the heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui 2011,111)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 05:58, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti, 1995,19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）&lt;br /&gt;
&lt;br /&gt;
Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. (Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59)Eugene A. Nida, the advocate of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot;&lt;br /&gt;
&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation, which “leaves the reader in peace as much as possible, and moves the author towards him(这个只是归化的概念吧？）” (Venuti, 1995,19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first strategy proposed by Schleiermacher as &amp;quot;domesticationg transaltion&amp;quot;, and the second strategy as &amp;quot;foreignizing transaltion&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
In a word, domestication is the term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. (这个是异化的概念吧，你和下面的异化写成一样的了）(Mark Shuttleworth &amp;amp; Moira Cowie 2004, 43-44) Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. (Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 06:24, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in ''The Translation of Linshu'', which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. &lt;br /&gt;
&lt;br /&gt;
Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in ''The Translation of Lin Shu'', which means that the translation should not only accord with the language expression custom of the target language, but also keep the style of the original work. Substantially, the theory of sublimation requires translators to comprehend the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., then the translators should translate selectively. --[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 06:24, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
On the contrary, &amp;quot;foreignization&amp;quot; requires the translators to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation strategy of &amp;quot;foreignization&amp;quot;, which brought a western style to the works. (Liu Xiaocen 2017, 99)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 06:24, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language readers as the destination, and adopt the expression methods that are familiar to the target language readers to convey the content of the original text. Domestication requires the translators to approach the target language readers, and the translators must speak like the author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domesticating translation helps readers understand the translation better and enhance the readability and appreciation of the translation. (Nie Xiaohua 2002, 3)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 06:24, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
On the contrary, Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
On the contrary, foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua 2002, 3)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 06:24, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be applied in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be applied in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. (Xu Yanan &amp;amp; Zeng Xianmo 2020, 249)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 06:48, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them. (Xiao Luan &amp;amp; Feng Xuehua, 2011，65)&lt;br /&gt;
&lt;br /&gt;
Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also consider the readers' understanding and the fluency of the original text, so it is also necessary to adopt the strategy of domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them. (Xiao Luan &amp;amp; Feng Xuehua 2011，65)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 06:48, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. (Xiao Luan &amp;amp; Feng Xuehua, 2011，66)&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. (Xiao Luan &amp;amp; Feng Xuehua 2011，66)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 06:48, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Liu Xiaocen，2017，99)&lt;br /&gt;
&lt;br /&gt;
In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can have common development. Therefore, during the practical translation process, domestication and foreignization should complement each other so that appropriate translated texts can be produced. (Liu Xiaocen 2017，99)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 06:48, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.（Qi Dehui,2011,110）&lt;br /&gt;
&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese Xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of the source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of the target language as the destination and conform to the characteristics of the target language. (Qi Dehui 2011,110)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:14, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.” Others translate it into “Three cobblers with their wits combined together equal Zhuge Liang， the master mind.” The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. （Qi Dehui,2011,111）&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.” Others translate it into “Three cobblers with their wits combined together equal Zhuge Liang， the master mind.” The first translation obviously adopts a domesticating translation strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. （Qi Dehui 2011,111）--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:14, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost. （Qi Dehui,2011,111）&lt;br /&gt;
&lt;br /&gt;
The second translation version adopts foreignization strategy, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? How can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the source language is lost. （Qi Dehui,2011,111）--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:14, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For example, （4）那胡正卿心头 “十五个吊桶打水——七上八下” Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. （5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。His mind was in turmoil these days and he was quite unable to think straight.&lt;br /&gt;
&lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
&lt;br /&gt;
For example, （4）那胡正卿心头 “十五个吊桶打水——七上八下” Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. （5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。His mind was in turmoil these days and he was quite unable to think straight.&lt;br /&gt;
&lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui 2004, 118). --[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:14, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example, the C-E Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui 2004, 119).--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:14, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
For example, （6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! （7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries. (Zhou Ningqi, 2008，152)&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the translators retain the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of common human thinking and they can be understood and accepted by readers in other countries. (Zhou Ningqi 2008, 152)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:14, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. (Zhou Ningqi, 2008，152)&lt;br /&gt;
&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. (Zhou Ningqi 2008，152)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:14, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For example: （8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me.&lt;br /&gt;
&lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. (Yang Hongwei &amp;amp; Li Yadan,2004,84)&lt;br /&gt;
&lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. (Yang Hongwei &amp;amp; Li Yadan 2004,84)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:14, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text. (Yang Hongwei &amp;amp; Li Yadan,2004,84)&lt;br /&gt;
&lt;br /&gt;
In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and the figurative rhetorical effect achieved by the use of Xiehouyu in the original text. (Yang Hongwei &amp;amp; Li Yadan 2004,84)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:14, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。 Some comrades love to write long articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long and smelly（implies the articles are long and dull）.&lt;br /&gt;
&lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。 Some comrades love to write long articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），It's long and smelly（implies the articles are long and dull）.--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:14, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”. Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”. Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui 2011, 111)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:14, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====4.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====4.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning is referred as general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning is referred to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the original text, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. (Qi Dehui 2011, 111)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:20, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（If a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:20, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui 2011, 112)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:20, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====4.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A dog is wearing a cap —— pretending to be a human being （an insult）.&amp;quot; In this way, the English reader would not be misunderstood. (Zhou Ningqi, 2008，153)&lt;br /&gt;
&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
In Chinese, idioms about dog are generally derogatory, such as &amp;quot;狼心狗肺&amp;quot;、&amp;quot;狗腿子&amp;quot;、&amp;quot;狗仗人势&amp;quot;、&amp;quot;狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of the Chinese Xiehouyu. For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A dog is wearing a cap —— pretending to be a human being （an insult）.&amp;quot; In this way, the English reader would not misunderstand its meaning. (Zhou Ningqi, 2008，153)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:45, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by Chou Yu and gladly taken by Huang Kai.（A fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent him to the enemy camp in order to deceive the enemy.）--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:45, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====4.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====4.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning. (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.)&lt;br /&gt;
&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning when transalating by combining with the context, which flexibly conveys the meaning. (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly to the point.)&lt;br /&gt;
&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He is sure to ask questions but I'll hold my tongue.)&lt;br /&gt;
&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 08:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====4.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. (Gao Yun &amp;amp; Yu Jie, 2004, 126)&lt;br /&gt;
&lt;br /&gt;
While the literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. The Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. (Gao Yun &amp;amp; Yu Jie 2004, 126)&lt;br /&gt;
&lt;br /&gt;
Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;. The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
Some Xiehouyu has strong national cultural features in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by a free translation to show its metaphorical meaning. The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content. (Qi Dehui 2011, 112) --[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 09:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing with straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了(The tail of a rabbit can't be long—— something won't last long.) （Guo Jiangzhong, 1996, 12）--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 09:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====4.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings. In this case, borrowing English synonym idioms to translate them is proper as well. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect. (Qi Dehui 2011, 112)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 09:18, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。 (Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not. （Ling Li,2004,59）&lt;br /&gt;
&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical features of two languages are different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, for the former has a positive meaning, while the latter does not. （Ling Li 2004,59）--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 09:18, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====4.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu. (Zhou Ningqi, 2008，152)&lt;br /&gt;
&lt;br /&gt;
Omission refers to the deletion of certain words from the original text. It is not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This strategy is especially suitable for the translation of some Chinese Xiehouyu. (Zhou Ningqi, 2008，152)&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。 (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.(Yang &amp;amp; Dai,1986)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.(Yang &amp;amp; Dai 1986)--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 09:24, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the strategies of free translation andliteral translation to truly show the stylistic and pragmatic characteristics of the Chinese Xiehouyu. Moreover, the translation of the Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to translating Xiehouyu well. (Liu Na 2016,19) --[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 09:24, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn about the languages and cultures of different nationalities, we should also be open-minded and inclusive.  --[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 09:44, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is active at all times and in all countries. The translation of the Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. We should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can narrow the cultural gap and eliminate the obstacles of language by translating Chinese Xiehouyu into English.--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 09:44, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. &lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible, which needs surmount double barriers of language and culture and adopt different translation strategies according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form.--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 09:44, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; For metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal translation and free translation can be used.--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 09:44, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. &lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from a different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation.--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 09:44, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
Therefore, the translation of the Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.(与上文重复）--[[User:Deng Jinxia|Deng Jinxia]] ([[User talk:Deng Jinxia|talk]]) 09:44, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
1.Mark Shuttleworth &amp;amp; Moira Cowie. (2004). ''Dictionary of Translation Studies''. Shanghai Foreign Language Education Press. 43-59.&lt;br /&gt;
&lt;br /&gt;
2. Venuti, L. (1995). ''The Translator's Invisibility''. London and New York: Routledge. 19-20.&lt;br /&gt;
&lt;br /&gt;
3.Yan Xiaohua 晏小花.(2002). 翻译中的异化和归化. [Foreignization and Domestication in Translation]. 湖南医科大学学报[Journal of Social Science of Human Medical University]25-27.&lt;br /&gt;
&lt;br /&gt;
4.Wang Yijun 王义军.(2009). 从归化和异化看文化与翻译.[ Culture and Translation from the Perspective of Domestication and Foreignization] 安徽文学 [Anhui Literature] 216-217.&lt;br /&gt;
&lt;br /&gt;
5.Miregu.Aimaiti米热姑·艾买提.(2014). 汉语歇后语在维吾尔语中的翻译研究[Studying on Translating Chinese Two-Part Allegorical Sayings into Uyghur].甘肃：西北民族大学[Gansu：Northwest Minzu University] 5-8.&lt;br /&gt;
&lt;br /&gt;
6.Wen Duanzheng 温端政. (2002).中国歇后语大词典.[''Chinese Xiehouyu dictionary'']. 上海：上海辞书出版社[Shanghai: Shanghai Lexicographic Publishing House] 20-21.&lt;br /&gt;
&lt;br /&gt;
7.Lian Shuneng 连淑能. (1993). 英汉对比研究.[''Contrastive Studies of English And Chinese'']. 北京：高等教育出版社[Beijing:Higher Education Press]&lt;br /&gt;
&lt;br /&gt;
8. Bao Huinan &amp;amp; Bao Ang 包惠南，包昂. (2000). 实用文化翻译学[''Studies of Practical Cultural Translation''] . 上海：上海科学普及出版社[Shanghai: Shanghai Science Popularization Press] 64-65.&lt;br /&gt;
&lt;br /&gt;
9. John S.Rohsenow. (1991). ''A Chinese-English Dictionary of Enigmatic Folk Similes''. The University of Arizona Press.&lt;br /&gt;
&lt;br /&gt;
10.Jin Huikang 金惠康.(2004). 跨文化交际翻译续编.[''Translation in Intercultural Communication, Book 2'']. 北京：中国对外翻译出版公司[Beijing: China Translation &amp;amp; Publishing Corporation] 452-453.&lt;br /&gt;
&lt;br /&gt;
11.Ling Li 凌利.(2004). 歇后语词典.[''A Dictionary of Chinese Allegorical Sayings'']. 呼和浩特：内蒙古人民出版社[Huhehaote: Neimenggu People's Publishing House] 59-452.&lt;br /&gt;
&lt;br /&gt;
12.Huang Yahui 黄亚慧.(2006). 论汉语歇后语的汉译英的异化问题.[ Journal of Neijiang Normal University]. 内江师范学院学报[Journal of Neijiang Normal University].118-119.&lt;br /&gt;
&lt;br /&gt;
13. Chen Hongwei &amp;amp; Li Yadan 陈宏微，李亚丹. (2004). 新编汉英翻译教程.[''A New Coursebook On Chinese-English Translation'']. 上海：上海外语教育出版社[Shanghai: Shanghai Foreign Language Education Press].84-86.&lt;br /&gt;
&lt;br /&gt;
14.Yang Xianyi &amp;amp; Dai Naidie. 杨宪益，戴乃迭. (1986). 《儒林外史》英译本.[''The Scholars'']. 长沙：湖南出版社 [Changahs: Hunan Publishing House]&lt;br /&gt;
&lt;br /&gt;
15.Guo Jiangzhong. 郭建中.(1996). 汉语歇后语翻译的理论与实践.[Theory and Practice of Translation of Chinese Allegorical Sayings]. 中国翻译 [China Academic Journal Electronic Publishing House].12-13.&lt;br /&gt;
&lt;br /&gt;
16.Gao Yun &amp;amp; Yu Jie. 高芸, 于洁.(2004). 汉语歇后语英译研究.[On English Versions for Chinese Enigmatic Folk Similes] 怀化学院学报 [Journal of Huaihua University].124-126.&lt;br /&gt;
&lt;br /&gt;
17. Qi Dehui. 戚德慧. (2011). 归化与异化在汉语歇后语英译中的运用.[ The Application of Domestication and Foreignization in the English Translation of Chinese Xiehouyu].  现代语文(语言研究版).[Modern Chinese].110-112.&lt;br /&gt;
&lt;br /&gt;
18.Xiao Luan &amp;amp; Feng Xuehua. 肖鸾, 冯学华. (2011). 浅析归化和异化及其在旅游资料翻译中的实践. [Domestication and Foreignization and Their Application in Tourism Translation]. 郧阳师范高等专科学校学报 [Journal of Yunyang Teachers College].65-66.&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨 202070080633, majored in English Translation==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of domestication and foreignization in the first part, and then will introduce the definition and cultural connotations of Chinese idioms. Then, it will discuss the application of these two translation strategies to Chinese idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Chinese Idioms; Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先介绍归化异化两种策略，紧接着在第二部分从含义、文化内涵方面对汉语习语进行了介绍，然后通过举例来探讨这两种翻译策略在汉语习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译汉语习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
Domestication and foreignization are two different translation strategies, they are commonly used in the translation of Chinese idioms. In this chapter, the author will introduce the definition of domestication and foreignization, and then will present the debates on these two translation strategies.&lt;br /&gt;
&lt;br /&gt;
====The Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication is a term used by Lawrence Venuti, American translation theorist, to describe the translation strategy in which a transparent, fluent style is adopted to minimize the strangeness of the foreign text for readers of target language (Venuti 1995, 19-20). Venuti believes domestication originated from Friedrich Schleiermacher's famous notion of the translation which &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; (Schleiermacher 1838/1963, 47; 1838/1977, 74). &lt;br /&gt;
&lt;br /&gt;
From Venuti's perspective, domestication has negative connotations as it's regarded as a policy common in dominant cultures which are &amp;quot;aggressively monolingual, unreceptive to the foreign&amp;quot;, and which he describes as being &amp;quot;accustomed to fluent translation that invisibly inscribe foreign texts with values of target language and provide readers with the narcissistic experience of recognizing their own culture in a culture order&amp;quot; (Venuti 1995, 15). &lt;br /&gt;
&lt;br /&gt;
According to Venuti, domestication is the predominant translation strategy in Anglo-American culture, and he argues that this is consistent with the unbalanced relation between Anglo-American culture and other cultures. He further points out that domestication has widely served domestic affairs, therefore it's necessary to adopt other translation strategies to challenge the domination of domestication (Venuti 1995, 15). &lt;br /&gt;
&lt;br /&gt;
Foreignization is a term used by Lawrence Venuti to describe the translation strategy in which a target text is produced which deliberately breaks target conventions by retaining something of the foreignness of the origin text (Venuti 1995, 19-20). Venuti asserts foreignization is derived from the translation type, stated by Schleiermacher, in which &amp;quot;the translator leaves the author in peace, as much as possible, and moves the reader towards him&amp;quot; (Schleiermacher 1838/1963, 47; 1838/1977, 74).&lt;br /&gt;
&lt;br /&gt;
As far as Venuti is concerned, he describes foreignization as an &amp;quot;ethnodeviant pressure&amp;quot; (Venuti 1995, 20), and thus considers it can &amp;quot;register the linguistic and cultural difference of the foreign text, sending the reader abroad&amp;quot; (Venuti 1995, 20). In specific terms foreignization means not only the freedom from the absolute restriction of target language and texts, but the selection of an non-fluent, opaque style in some appropriate situations and the deliberate accumulation of &amp;quot;Realia&amp;quot; of source language or &amp;quot;Archaisms&amp;quot; of target language, which would provide readers of target language with an &amp;quot;alien reading experience&amp;quot; (Venuti 1995, 20).&lt;br /&gt;
&lt;br /&gt;
====The Debates on Domestication and Foreignization====&lt;br /&gt;
There has been a long-standing debate about how to deal with cultural differences in translation. There are many scholars, such as John Dryden, Alexander Tytler, Denham, Lefevere, Frere, who approved of domestication. Domestication has been in the dominant position for a long time. To begin with, translation theorists like Cicero, Saint Jeromi and Quintilian raised some ideas about word-for-word translation and sense-for-sense translation. Considered from the theories they put forward, they favored free translation (Schulte &amp;amp; Biguenet 1992, 13).&lt;br /&gt;
&lt;br /&gt;
As is well-known, Eugene A. Nida proposed the concept of functional equivalence. From his perspectives, translation is communication, in which what really matters is what people get when they listen, speak and read the translated text. Translation shouldn't be judged by the comparison of the corresponding lexical meanings, grammatical categories and rhetorical devices, but by the extent to which the recipient correctly understands and appreciates the translated text. The purpose of Nida's functional equivalence theory is that the expression of the translated text should be completely natural, so that the readers can better understand the original text through domestication translation, thus avoiding cultural conflicts, eliminating the gap, and finally achieving the purpose of cultural exchange (Nida 1993, 118). &lt;br /&gt;
&lt;br /&gt;
The supporters of domestication hold the view that the translator should take readers into consideration, and if the content of the translation is not within the reader's understanding, the effect of translation and communication will not be achieved, and secondly the translator should try to avoid cultural conflicts, and in the process of translation, the translator should constantly get closer to the target reader, so that the target reader can read the translation with the same effect as the reader of the original text. Thirdly, each language has its own cultural connotation, so if there is a cultural gap between the two languages, foreignization will not only result in a non-fluent translation, but also in the reader's unacceptability of the translation. Last but not least, it cannot be realized to find the completely equivalent word in another language, so to avoid producing opaque translations, it's no doubt that domestication is a better choice (Chan 2004, 171).&lt;br /&gt;
&lt;br /&gt;
Foreignization started later than domestication, and gained much popularity in the 20th century. Many scholars' translations embody this translation strategy, including many of Ezra Pound's translations and Nabokov's famous literal translation of Pushkin's Eugene Onegin (Mark Shuttleworth &amp;amp; Moira Cowie 2004, 59).&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti firstly defined foreignization and was a representative of foreignization. Venuti described foreignization in his book ''The Translator's Invisibility'' as &amp;quot;a form of resistance, which is against ethnocentrism, racism, cultural narcissism and imperialism, in the interests of democratic geopolitical relations&amp;quot; (Venuti 1995, 20). He proposed a translation theory and practice that opposes translation fluency and aims not to eliminate linguistic and cultural differences in translation, but to express such linguistic and cultural differences in translation. This is also one of the basic ideas of deconstructionist translation thought. It's said by Venuti that &amp;quot;the aim of opposing domestication and advocating foreignization is to develop a translation theory and practice that resists the predominance of cultural values of the target language, thus expressing the linguistic and cultural differences of foreign texts&amp;quot; (Venuti 1995, 20). Foreignization is premised on the belief that cultures differ from each other and that communication is complicated by cultural differences between and within linguistic communities. Foreignization is to recognize and tolerate the differences and to express the cultural differences in the target language. &lt;br /&gt;
&lt;br /&gt;
People who favor of foreignization hold the following reasons. Firstly, the translator should make every effort to be faithful to the original work in the translation, and the content of the original work should be reproduced to the maximum extent. If the translator fails to reach this, then the translation will be considered as faithful. Secondly, adding the expression of source language into target language will enrich the target language. Thirdly, the purpose of readers' reading translations is to learn about foreign cultures, which foreignization can help to realize. Foreignization attempts to keep the characteristics of the source language (孙致礼 2002, 40-44). The debate between domestication and foreignization has still continued until the 21st century.&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Definition and Cultural Connotations of Chinese Idioms=== &lt;br /&gt;
It is of great importance to have an understanding of Chinese idioms before analyzing domestication and foreignization in the translation of Chinese idioms. Chinese idioms are closely related to various Chinese cultures. Domestication and foreignization are commonly used by translators in dealing with cultural factors in translation. Therefore, in this chapter, the author will introduce the definition and cultural connotations of Chinese idioms.&lt;br /&gt;
&lt;br /&gt;
====The Definition of Chinese Idioms====&lt;br /&gt;
According to ''Modern Chinese Dictionary'', Chinese idioms are &amp;quot;concise and meaningful phrases or short sentences that have been in long public usage&amp;quot; (Dictionary Editorial Office, Institute of Linguistics, Chinese Academy of Social Sciences 2002, 248). &lt;br /&gt;
&lt;br /&gt;
In ''The New Oxford Dictionary of English'', idiom is &amp;quot;a group of words established by usage as having a meaning not deducible from those of the individual words; a form of expression natural to a language, a person, or group of people&amp;quot; (Hanks 2001, 908). &lt;br /&gt;
&lt;br /&gt;
As is defined in ''Webster's New World Dictionary of the American'' (1972), idiom means &amp;quot;an accepted phrase, construction, or expression contrary to the usual patterns of the language or having a meaning different from the literal&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
These definitions all mention that idioms are formed in the long process that people use languages, and they cannot be understood from their literal words because they are closely related to the culture. Thus, the cultural characteristics must be taken into consideration.&lt;br /&gt;
&lt;br /&gt;
====The Cultural Connotations of Chinese Idioms====&lt;br /&gt;
In this section, the author will divide the cultural connotation of Chinese idioms into four groups: geographical culture, conventional culture, historical culture and religious culture.   &lt;br /&gt;
&lt;br /&gt;
For Chinese idioms reflecting geographical culture, they are created in China's particular geographical environment. China has been a big country dominated by agriculture since ancient times, and the agricultural population accounts for a large proportion. Therefore, a large part of Chinese idioms is related to agriculture. They are the crystallization of the extremely rich wisdom accumulated by the working people in the productive labor for generations. For example, those who engage in agriculture will say: &amp;quot;靠山吃山，靠水吃水&amp;quot; (One has to make use of whatever resources available.), &amp;quot;种瓜得瓜，种豆得豆&amp;quot; (What goes around comes around.), &amp;quot;一日之计在于晨&amp;quot; (An hour in the morning is worth two in the evening.) (Qiu Nengsheng, Qiu Xiaoqin 2019, 52). &lt;br /&gt;
&lt;br /&gt;
For Chinese idioms reflecting conventional culture, they derive from Chinese national customs in the social life. Chinese people are made of fifty-six ethnic groups, and each group has its own customs. Just in Han, there are many types of customs such as marriage customs, drinking customs, funeral customs, etc. Among these different aspects of customs, people create abundant Chinese idioms. For an instance, &amp;quot;红运当头&amp;quot; which means one has a good fortune, &amp;quot;开门红&amp;quot; which means to make a good start (Qiu Jixin 2002, 45).&lt;br /&gt;
&lt;br /&gt;
For Chinese idioms reflecting historical culture, they originate from Chinese long-run national history and culture. An important element of Chinese idioms reflecting historical culture is the historical allusions and fables. They are treasures of Chinese national history and culture, with strong national colors and distinctive cultural personalities, containing rich historical and cultural information, and reflecting the characteristics of historical cultures. Many idioms of this type come from historical allusions and fables. For an instance, &amp;quot;万事俱备，只欠东风&amp;quot; comes from the Battle of the Red Cliff, &amp;quot;八仙过海，各显神通&amp;quot; reflects the content of Chinese traditional myths and legends (Zhang Ning 1999, 24). &lt;br /&gt;
&lt;br /&gt;
For Chinese idioms reflecting religious culture, they mainly come from Buddhism and Taoism. Confucius and Mencius are considered as saints by Chinese people. Many Chinese idioms reflecting religious culture contain &amp;quot;佛&amp;quot; (Buddha), &amp;quot;庙&amp;quot; (temple) and &amp;quot;和尚&amp;quot; (monk or bonze). For example, &amp;quot;临时抱佛脚&amp;quot; (embrace Buddha's feet in one's hour of need) which means seeking help at the last moment, &amp;quot;放下屠刀，立地成佛&amp;quot; (drop one's cleaver and become a Buddha) which means achieving salvation as soon as one give up evil (Wang Fang 2001, 35).&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
In the translation of Chinese idioms, Foreignization and domestication are not mutually exclusive translation strategies. Instead, they can work together to help to produce better translations. In this chapter, the author will present specific examples of the application of these two translation strategies in Chinese idioms’ translation.&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
我要有个[三长两短]，你给玉山捎个话！(杜鹏程《保卫延安》)&lt;br /&gt;
&lt;br /&gt;
Translation: If [anything should happen] to me, let Yushan know!&lt;br /&gt;
&lt;br /&gt;
The meaning of &amp;quot;三长两短&amp;quot; cannot be understood from its literal words. If the idiom is translated into &amp;quot;three long and two short things&amp;quot;, the target readers will feel confused. Therefore, it's more appropriate to use domestication in the translation. Though the national feature may not be expressed in the translation, domestication makes the translation more fluent and comprehensive.    &lt;br /&gt;
&lt;br /&gt;
她怕[碰一鼻子灰]，话到嘴边，她又把它吞了下去。(茅盾《子夜》)&lt;br /&gt;
&lt;br /&gt;
Translation: She was afraid of [being snubbed], so she swallowed the words that came to her lips.&lt;br /&gt;
&lt;br /&gt;
The image of &amp;quot;碰一鼻子灰&amp;quot; is to have one's nose rubbed in the dirt, which is difficult for the target reader to understand what it means, so it's necessary to abandon the original image and to express its meaning to the target reader.  &lt;br /&gt;
&lt;br /&gt;
运涛好久不来信了，一家子[盼了星星盼月亮]。(梁斌《红旗谱》)&lt;br /&gt;
&lt;br /&gt;
Translation: For many months no letter came from Yuntao till his whole family [worried over him day and night].&lt;br /&gt;
&lt;br /&gt;
The translation gives up seeking a consistent form with the original text, instead it chooses to find a functionally similar expression to convey the emotion of the original sentence, giving the target reader the same feeling as the readers of the original text have.&lt;br /&gt;
&lt;br /&gt;
等他们赶来营救时，已是[正月十五贴门神——晚了半月]啦。&lt;br /&gt;
&lt;br /&gt;
Translation: But they were too late for a rescue.&lt;br /&gt;
&lt;br /&gt;
Two-part allegorical sayings (xiehouyu) are unique to the Chinese language, and are in the unique structural form with strong national characteristics. Because of the double barriers of language form and culture, translators sometimes have to abandon the unique structural form and national characteristics of two-part allegorical sayings and adopt the translation strategy of domestication, which is to only translate its meaning, and abandon the metaphor and metonymy of it.&lt;br /&gt;
&lt;br /&gt;
一剑剁去随手而倒。霎时觉来，乃[南柯一梦]，口中犹骂，操贼不止。(罗贯中《三国演义》)&lt;br /&gt;
&lt;br /&gt;
Translation: Dong Cheng cried to Cao, chopping at him with his blade. Cao crumbled in the wake of the blow, as Cheng repeated the words &amp;quot;traitor, traitor&amp;quot; until he had awoken from [the empty dream].&lt;br /&gt;
&lt;br /&gt;
This idiom mainly talks about that Chun Yufen had a dream of becoming a sheriff of Nanke County and living a wealthy life. However, when he woke up, he found out that it was just a dream. Later, people use &amp;quot;南柯一梦&amp;quot; to refer to a dream, or a metaphor for a happy air. The target reader who has no knowledge of the background of this idiom will have difficulty acquiring the meaning. Under this circumstance, it's a better choice to adopt domestication.   &lt;br /&gt;
&lt;br /&gt;
The translation strategy of domestication is to grasp the important aspect of the content and metaphor of idioms. When using domestication, the translator sometimes has to sacrifice the image and needs to combine the context to convey metaphors flexibly. One of the responsibilities of the translator is to avoid cultural conflicts leading to misunderstanding of the translation. When translating a text into another culture, the translator must carefully weigh the connotation of ideology in the culture. If the content and form expressed in the translation are within the knowledge range of the target reader's understanding of the real world, it will be easier for the reader to understand them (许建平 2004, 8).&lt;br /&gt;
&lt;br /&gt;
English and Chinese idioms belong to different languages ​​and are produced under different cultural backgrounds. If the foreignization translation method is overemphasized, it will increase the reader's unfamiliarity with the translation, increase the difficulty of readers' acceptance, and hinder the mutual communication and penetration between different countries and nations. Therefore, according to the national psychology of the target language, if the foreignization cannot be expressed clearly, the domestication translation strategy can be adopted so that the reader can appreciate and grasp the meaning of the original text (Chan 2004, 104).&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
“他一家子在这，他的房子、地在这儿，他跑？[跑了和尚跑不了庙]。”(周立波《暴风骤雨》)&lt;br /&gt;
&lt;br /&gt;
Translation: &amp;quot;Escape? But his home and property can't escape. The monk may run away, but the temple can't run with him&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
咳，这一来，[竹篮子打水一场空了]！(梁斌《红旗谱》)&lt;br /&gt;
&lt;br /&gt;
Translation: Ah! We were drawing water in a baboo basket.&lt;br /&gt;
&lt;br /&gt;
特别是她那时的“密司林佩瑶”，禀受了父亲的名士气质，曾经[架起了多少的空中楼阁]…… (茅盾《子夜》) &lt;br /&gt;
&lt;br /&gt;
Translation: She herself, Miss Lin Pei-yao, endowed with her scholarly father's idealistic temperament, was especially fond of [building castles in the air]...&lt;br /&gt;
&lt;br /&gt;
Because people's feelings, perceptions of objective things and social experiences have many similarities, there are a small number of idioms that are identical or similar in English and Chinese idioms. These idioms have the same or similar figurative meaning, and the same implied meaning, which means that the literal and figurative meanings of these idioms convey the same cultural information and can be translated into each other. The translation of &amp;quot;跑了和尚跑不了庙&amp;quot;, &amp;quot;竹篮子打水一场空&amp;quot; and &amp;quot;架起了多少的空中楼阁&amp;quot; convey the same meaning as their Chinese meaning, and the it's not difficult for foreign readers to get the information. Therefore, foreignization which is used in these three translations not only expresses the the meaning, but preserves the national and cultural characteristics of the idioms. &lt;br /&gt;
&lt;br /&gt;
匡超人听了这话，慌忙作揖，磕下头去，说道：“晚生真乃‘[有眼不识泰山]’。”(吴敬梓《儒林外史》)&lt;br /&gt;
&lt;br /&gt;
Translation: When Kuang Chao-jen heard this, he made haste to bow. &amp;quot;Although I have eyes,&amp;quot; he exclaimed, &amp;quot;I [have failed to see Mount Tai]!&amp;quot; (Translated by Yang Xianyi)&lt;br /&gt;
&lt;br /&gt;
In this translation, the translator preserves the image and national characteristics, directly expressing the literal meaning of &amp;quot;有眼不识泰山&amp;quot;. As China has developed rapidly, Mount Tai has been known by more and more foreigners as a famous scenic spot of China. Foreigners who get the knowledge of the mountain will not misunderstand the idiom. Thus, using foreignization makes the translation both understandable and vivid. &lt;br /&gt;
&lt;br /&gt;
主公仰慕将军，欲求令爱为儿妇，永结[秦晋之好]。(罗贯中《三国演义》)&lt;br /&gt;
&lt;br /&gt;
Translation: My master, long your admirer, seeks your treasured daughter's hand in behalf of his son to [band the two houses in marriage as the states of Qin and Jin did in ancient times].&lt;br /&gt;
&lt;br /&gt;
For idioms with strong national color or allusive nature, the translator can translate them with foreignization on the basis of context, and some explanations can be added in the translation to express the original meaning more clearly. The Chinese historical idiom &amp;quot;秦晋之好&amp;quot; comes from a historical allusion. When this idiom first appeared in the novel, the translator translated the names of the two vassal states by transliteration, thus retaining the differences of cultures. In order to make readers better understand the idiom, the translator also interpreted the idioms so that the meaning hidden behind the Chinese characters was much clear. Now that the English translation of the sentence is an experiment, the result of deleting &amp;quot;band the two houses in marriage&amp;quot; can be called a faithful translation, but at most it is only the faithfulness of the language form. If the former part is deleted, it will be &amp;quot;as the states of Qin and Jin did in ancient times&amp;quot;. The translation seems to convey the main meaning of the idiom, but at least in form, the extraordinary meaning of the original idiom is gone. It is a pity that &amp;quot;秦晋之好&amp;quot; lost its own meaning. On this basis we should add some annotations. &lt;br /&gt;
&lt;br /&gt;
Foreignization conveys information from one culture and language to another in a way that maintains its original nature, bringing not only a new component to the target language, but also an influx of such a component that will lead to various aggregation and fission reactions within the target language, which will eventually lead to its fundamental transformation. As a result, the integration of nations and peoples are greatly facilitated. The use of heterogeneous translations of idioms is conducive to the mutual exchange and penetration of two heterogeneous cultures and languages, and promotes the integration between them. Therefore, the metaphors, images and national and local colors of the original idioms are preserved in the translation as much as possible without violating the linguistic norms of the translation and without causing false associations (Liao Qiyi 2001, 58).&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
(张飞) 瞠目大叱曰: “我哥哥是[金枝玉叶]，你是何等人 ……”(罗贯中《三国演义》) &lt;br /&gt;
&lt;br /&gt;
Translation: The moment Zhang Fei heard this, his eyes widened and he shouted, &amp;quot;Our brother is a prince of the blood, [a jade leaf on a golden branch]. Who are you to …&amp;quot;&lt;br /&gt;
&lt;br /&gt;
梁虔等曰: “夏侯驸马乃[金枝玉叶]，倘有疏虞，难逃坐视之罪。”(罗贯中《三国演义》)&lt;br /&gt;
&lt;br /&gt;
Translation: Liang Qian, as well as others argued, &amp;quot;Imperial Son－in－Law Xiahou Mao is [part of the royal family], the slightest negligence will be punished as willful indifference to his fate&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
耀骂曰: “曹都督乃[金枝玉叶]，安肯与反贼相见耶! ”(罗贯中《三国演义》) &lt;br /&gt;
&lt;br /&gt;
Translation: Fei Yao taunted him:&amp;quot; Field Marshal Cao [belongs to the royal family]. He would not lower himself to meet a traitor&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
The interpretation of &amp;quot;金枝玉叶&amp;quot; in the Chinese dictionary is: The golden jade metaphor the royal family and the noble people. It can be seen from the translation of this idiom in ''The Romance of the Three Kingdoms'' that the translator uses the combination of foreignization and domestication. If you completely use the method of foreignization, readers will think that Chinese people are the same in their thinking mode. If the method of foreignization is completely adopted, the reader will understand each word. But they do not understand the overall meaning, because there is no relationship between the two images of &amp;quot;金枝&amp;quot; and &amp;quot;玉叶&amp;quot;. They may speculate on the linguistic expression of these two images, because they are suppressed by the difference in the strange world, and this kind of speculation may hinder the understanding of the whole sentence. On the other hand, the more important the difference in the language culture of the original language is, the more it should be reproduced. In order to highlight the Chinese emphasis on &amp;quot;Gold&amp;quot; and &amp;quot;Jade&amp;quot;, the idiom should be completely alienated, which resulted in different translations of the three sentences of this idiom.&lt;br /&gt;
&lt;br /&gt;
蒙曰: “兵有利钝，战无必胜。如猝然遇敌，步骑相促，人尚不暇及水，何能入船乎?”权曰: “[人无远虑，必有近忧]。子明之见深远。”(《论语》)&lt;br /&gt;
&lt;br /&gt;
Translation: Lu Meng responded:&amp;quot; The fortunes of war are never constant; victory is never sure. In an abrupt confrontation, with infantry and cavalry jostling together, our men may not have time to reach the water much less board the boats&amp;quot;. Sun Quan commented, &amp;quot;[Improvidence invites danger]. Lu Meng wisely looks ahead&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
子邓忠劝曰: “[小不忍则乱大谋]，父亲若与他不睦，必误国家大事。” (《论语》)&lt;br /&gt;
&lt;br /&gt;
Translation: Ai's son, Deng Zhong, urged him to forbear, saying, &amp;quot;[Intolerance for trifles ruins great plans]. Father, if you fall out with him, you will fail the dynasty&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The above two famous idioms are all from the ''Analects of Confucius''. In the different translations versions, the translations of &amp;quot;人无远虑，必有近忧&amp;quot; and &amp;quot;小不忍则乱大谋&amp;quot; are also different. The word-by-word interpretation conveys the literal meaning of the idioms and is used in dialogue. The author's situation is always like this, he cannot express all aspects of the original text, and choosing one side means giving up other aspects. Observing the translations, the number of words is originally quite a lot, and the meaning is also expressed clearly enough, and there is no longer a need for domestication interpretation. To be fair, both translations are consistent with the language style of the translated text. The foreignization and domestication are balanced in the translation.&lt;br /&gt;
&lt;br /&gt;
In translation, even if every word in the original text can be translated with its &amp;quot;equivalence&amp;quot; in the translation, it is not always guaranteed that the translation will have the same or similar effect on the readers of the translated text as the original text, because readers often use their own cultural concepts to understand the content of the translated text. In some idioms, the cultural color of the original language is preserved by foreignization, but it causes linguistic errors and difficulties for readers to understand, and if we adopt domestication, we will lose the cultural color of the original language and cannot let the readers fully understand the meaning of the original. Therefore, we can adopt a combination of domestication and foreignization to translate the literal meaning and then point out the implied meaning, so that the translation can be imaginative and vivid, reflecting the style and flavor of the original language and being fully accepted by the readers (Guo Jianzhong 1998, 17).&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In the translation of idioms, domestication and foreignization are not mutually exclusive translation strategies. Instead, these two strategies can work together to make the translation better. If the expressive habits of the target language are taken into account, the cultural connotation in the source language is inevitably affected, and vice versa. From the perspective of cultural differences, excessive domestication or foreignization is not conducive to the transmission of idioms' meaning, and these two translation strategies need to be used interactively according to the actual situation (Guo Jianzhong 1998, 18). &lt;br /&gt;
&lt;br /&gt;
Firstly, the choice of domestication and foreignization is in accordance with the purpose of translation. In order to ease cultural contradictions and to make the translation both fluent and easy to understand, it is recommended to use the domestication strategy. At the same time, there are also many Chinese idioms that introduce English vocabulary through foreignization translation strategy. For example, &amp;quot;lose one's face&amp;quot; comes from &amp;quot;丢面子&amp;quot;. Many idioms can be translated using two strategies. The key depends on the translator's attitude and choice, and what needs to be achieved. The translation of Chinese idioms in the famous book ''Dream of the Red Chamber'' such as &amp;quot;巧妇难为无米之炊&amp;quot;, which the famous Chinese translator Yang Xianyi translated like this:&amp;quot; Even the cleverest housewife can't cook a meal without rice&amp;quot;. And the British sinologist David Hawkes translated it as &amp;quot;Even the cleverest housewife can't make bread without flour&amp;quot;. Yang uses a foreignization strategy to introduce eastern culture to the west while Hawkes uses domestication strategy to enhance western readers' comprehension. &lt;br /&gt;
&lt;br /&gt;
Secondly, the choice of using domesticaton and foreignization can be made on the basis of the Chinese idiom's content. Translation is a cultural exchange. Translators need to be culturally conscious, that is, to introduce the language and culture of one nation to another. If you can find the equivalent expression or the similar expression that you can directly apply, choose the foreignization translation. For example, &amp;quot;熟能生巧&amp;quot; can be directly translated as &amp;quot;Practice makes perfect&amp;quot;. When the original text and the translation cannot be translated according to cultural differences, it is necessary to replace the &amp;quot;culture of source language&amp;quot; with the &amp;quot;culture of target language&amp;quot;, and to transform the meaning to be conveyed in the source language into the cultural image familiar to the target language, such as &amp;quot;吃不了兜着走&amp;quot;. Its corresponding expression in English cannot be found, so it has to be translated as &amp;quot;be in serious trouble&amp;quot; according to its original meaning. &lt;br /&gt;
&lt;br /&gt;
Last but not least, the combination of domestication and foreignization is necessary in translating Chinese idioms. It is not enough to use just one translation strategy to retain the cultural characteristics of the idioms, but also to convey the meaning. If the translation also wants to be accepted by readers of the target language, it is not enough to use a certain translation strategy. The translator needs to combine two strategies to do the translation. For example, &amp;quot;三十六计，走为上策&amp;quot;. If the translator only uses the foreignization translation strategy to translate it, the translation of this idiom will be like &amp;quot;Of the thirty-six strategies, the best is running away&amp;quot;. Although the culture in the original text is retained and the literal meaning is also expressed, its implicit meaning is not reflected. At this time, it is indispensable to supplement the domestication translation like &amp;quot;as you have no better choice&amp;quot;. Only in this way can the translation be more complete.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Venuti, Lawrence. (1995). ''The Translator's Invisibility''. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Fredrich. (1838/1963). &amp;quot;Ueber die verschiedenen Methoden des Uebersezens&amp;quot;, in Hans Joachim Störig (1963) ''Das Problem des Übersetzens'', Darmstadt: Wissenschaftliche Buchgesellschaft [Wege der Forschuung Band VIII], 38-70.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Fredrich. (1838/1977). &amp;quot;On the Different Methods of Translating&amp;quot;, in André Lefevere (ed. &amp;amp; trans.) (1977) ''Translating Literature: The German Tradition from Luther to Rosenzweig'', Assen &amp;amp; Amsterdam: Van Gorcum, 66-89. [Translation of Schleiermacher 1838/1963].&lt;br /&gt;
&lt;br /&gt;
*Schulte, Rainer &amp;amp; Biguenet, John. (1992). ''Theories of Translation''. Chicago: The University of Chicago Press.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (1993). ''Language, Culture, and Translaing''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Chan, Leo Tak-hung. (2004). ''Twentieth-Century Chinese Translation Theory''. Amsterdam: John Benjamins Publishing Co.&lt;br /&gt;
&lt;br /&gt;
*Shuttleworth, Mark &amp;amp; Cowie, Moira. (2004). ''Dictionary of Translation Studies''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Sun Zhili 孙致礼. (2002). 中国的文学翻译：从归化趋向异化 [Literary Translation in China: From Domestication to Foreignization]. ''中国翻译'' Chinese Translators Journal (01) 40-44.&lt;br /&gt;
&lt;br /&gt;
*Hanks, Patrick.(ed.). (2001). ''The New Oxford Dictionary of English''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Dictionary Editorial Office, Institute of Linguistics, Chinese Academy of Social Sciences 中国社会科学院语言研究所词典编辑室. (2002). ''现代汉语词典'' [Modern Chinese Dictionary]. Beijing: The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
*Qiu Nengsheng, Qiu Xiaoqin 邱能生, 邱晓琴. (2019). 文化差异背景下英汉习语翻译的异化和归化处理探微 [Foreignization vs. Domestication in Cross-cultural Idiom Translation]. ''上海翻译'' Shanghai Journal of Translators (01) 51-56.&lt;br /&gt;
&lt;br /&gt;
*Qiu Jixin 裘姬新. (2002). 论习语翻译中的异化与归化 [On Foreignization and Domestication in the Translation of Idioms]. ''语言与翻译'' Language and Translation (02) 42-45.&lt;br /&gt;
&lt;br /&gt;
*Zhang Ning 张宁. (1999). 英汉习语的文化差异及翻译 [Cultural differences and Translations between English and Chinese idioms]. ''中国翻译'' Chinese Translators Journal (03) 03-05.&lt;br /&gt;
&lt;br /&gt;
*Wang Fang 王芳. (2001). 中英习语翻译文化特色的处理 [The Treatment of Cultural Features in Chinese-English Idiomatic Translations]. ''中国科技翻译'' Chinese Science &amp;amp; Technology Translators Journal (01) 34-36.&lt;br /&gt;
&lt;br /&gt;
*Xu Jianping 许建平. (2004). ''英汉互译实践与技巧'' [A Practical Course of English-Chinese and Chinese-English Translation]. Beijing: Tsinghua University Press 清华大学出版社.&lt;br /&gt;
&lt;br /&gt;
*Liao Qiyi 廖七一. (2001). ''当代英国翻译理论'' [Contemporary Translation Studies in UK]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong 郭健中. (1998). 翻译中的文化因素：异化与归化 [Cultural Factors in Translation: Foreignization and Domestication]. ''外国语（上海外国语大学学报）'' Journal of Foreign Languages (02) 12-18.&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592  专业：英美文学--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 03:52, 15 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. &lt;br /&gt;
This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
===Chapter1 Introduction===&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies.&lt;br /&gt;
And in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice.&lt;br /&gt;
With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role.&lt;br /&gt;
Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
===Chapter2 Movie: A kind of Art===&lt;br /&gt;
&lt;br /&gt;
====2.1 The Introduction of Movie====&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. &lt;br /&gt;
&lt;br /&gt;
Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation. Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts.&lt;br /&gt;
&lt;br /&gt;
Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. &lt;br /&gt;
&lt;br /&gt;
The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. &lt;br /&gt;
&lt;br /&gt;
It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. &lt;br /&gt;
&lt;br /&gt;
The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life.&lt;br /&gt;
&lt;br /&gt;
The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.&lt;br /&gt;
&lt;br /&gt;
(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.&lt;br /&gt;
&lt;br /&gt;
(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles.&lt;br /&gt;
&lt;br /&gt;
People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.&lt;br /&gt;
&lt;br /&gt;
(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). &lt;br /&gt;
&lt;br /&gt;
According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. &lt;br /&gt;
&lt;br /&gt;
In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film.&lt;br /&gt;
&lt;br /&gt;
2) Concise and comprehensive, easy to remember.&lt;br /&gt;
&lt;br /&gt;
3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere.&lt;br /&gt;
&lt;br /&gt;
4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences.&lt;br /&gt;
&lt;br /&gt;
5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
===Chapter3 Analysis on Movie Title Translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Current Study of Movie Title Translation====&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. &lt;br /&gt;
&lt;br /&gt;
For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known.&lt;br /&gt;
&lt;br /&gt;
Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint.&lt;br /&gt;
&lt;br /&gt;
The former is more convincing and mysterious, and The translation is better.Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. &lt;br /&gt;
&lt;br /&gt;
Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation.&lt;br /&gt;
&lt;br /&gt;
In addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters.&lt;br /&gt;
&lt;br /&gt;
The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
====3.2 Standarding Movie Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1  Ways to Standard=====&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. &lt;br /&gt;
&lt;br /&gt;
Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style.&lt;br /&gt;
&lt;br /&gt;
And to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive.&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 The Criteria for Movie Title Translation=====&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. &lt;br /&gt;
&lt;br /&gt;
As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. &lt;br /&gt;
&lt;br /&gt;
Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
====3.3 The Principles of Movie Title Translation====&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. &lt;br /&gt;
&lt;br /&gt;
It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled.&lt;br /&gt;
&lt;br /&gt;
Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things.&lt;br /&gt;
&lt;br /&gt;
This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
===Chapter4  Ways of Movie Title Translation===&lt;br /&gt;
&lt;br /&gt;
====4.1 Literal Translation====&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. &lt;br /&gt;
&lt;br /&gt;
For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
====4.2  Free Translation====&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. &lt;br /&gt;
&lt;br /&gt;
When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
====4.3 Transliteration====&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
====4.4 Amplification and Omission====&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising.&lt;br /&gt;
&lt;br /&gt;
 So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
====4.5 Naturalization====&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. &lt;br /&gt;
&lt;br /&gt;
Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII.&lt;br /&gt;
&lt;br /&gt;
 Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
====4.6 Foreignization====&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation.&lt;br /&gt;
&lt;br /&gt;
The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. &lt;br /&gt;
&lt;br /&gt;
Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
===Chapter5 Conclusion===&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty.&lt;br /&gt;
&lt;br /&gt;
Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.(Yang Shu, 2017)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Eugene A. Nida. Toward a Science of Translating. Shanghai Foreign Language Education Press, 2004.&lt;br /&gt;
&lt;br /&gt;
[2]Jin Ti. Equivalent Translation Exploration. Beijing: China International Translation and Publishing Company, 1997.&lt;br /&gt;
&lt;br /&gt;
[3]Han Su. Comparison between English and Chinese Version in Film Title Translation. Journal of Chifeng University.2019(03):101-103&lt;br /&gt;
&lt;br /&gt;
[4]He Ying. Theory and method of Film Title Translation. Foreign language Teaching, 2001 ,(01):56-60.&lt;br /&gt;
&lt;br /&gt;
[5]Lin Wen. Cultural Identity and Translation of English Film Titles. Guizhou Normal University,2016.&lt;br /&gt;
&lt;br /&gt;
[6]Liu Miqing. Contemporary Translation Theory. Beijing: China International Translation and Publishing Company, 1999.&lt;br /&gt;
&lt;br /&gt;
[7]Lu Hui. Brief analysis of English Film Title Translation. Huashang. 2008(06):68.&lt;br /&gt;
&lt;br /&gt;
[8]Song Yanlan. Common Chinese Cultural Factors in English Film Title Translation -- Take 50 films for example. Liberal arts navigation. 2017(04):22-24.&lt;br /&gt;
&lt;br /&gt;
[9]Yao Dongyu. Journal of Liao Ning Institute of Science and Technology,2016.&lt;br /&gt;
&lt;br /&gt;
[10]Yang Hu Hong. On several Translation Methods of Film Title Translation. Anhui Literature, 2006.&lt;br /&gt;
&lt;br /&gt;
[11]Yang Shu. Narrative Studies of Mainland Chinese Films Since the New Era. Shandong Normal University. 2017.&lt;br /&gt;
&lt;br /&gt;
[12]Zen Qingyu. A Brief analysis of domestication and Foreignization of English Film Title Translation. Science and Education Guide. 2020(05):25-26.&lt;br /&gt;
&lt;br /&gt;
[13]Zhou Baoxue. A Brief Analysis of the Principles and Methods of English Film Title Translation. Science and Education Literature Review. 2013(08):149-150.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴 Luo Yuqing！！！学号专业 ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. （Ma Yuanyuan，2010,1-5）&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxing way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges because different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It is not good enough to accurately summarize the contents of the film to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. （Ma Yuanyuan 2010,1-5）--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 05:42, 19 December 2020 (UTC)&lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.（Baidu Encyclopedia:翻译目的论）&lt;br /&gt;
&lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. The Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.（Baidu Encyclopedia:翻译目的论）--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 05:42, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title, the adaptability of the Skopos Theory and the structure of the thesis. Chapter two is a general analysis of English film title translation, including film genres,  features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principles. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.(!!!quotation is missing)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 05:42, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres, such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. (Tim Dirks,2003,3.19)&lt;br /&gt;
&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real-life people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses images and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres, such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genres of action and war together，so does ''Saving Private Ryan''《拯救大兵瑞恩》. (Tim Dirks 2003,3.19)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 05:42, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada. And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid. (Baidu Encyclopaedia, golden cicada out of shell）&lt;br /&gt;
&lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and the translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four-character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada. And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid. (Baidu Encyclopaedia, golden cicada out of shell）--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 05:49, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous. (All film titiles and their translaions, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. Film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline Dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous. (All film titles and their translations, Douban Movie website)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 05:55, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later. (All film titiles and their translaions, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aimed to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy Story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public have already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later. (All film titles and their translations, Douban Movie website)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 05:58, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.It is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless. to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.In this thesis, the interpretation of the informative function is two-fold. (Newmark 2001, 40) &lt;br /&gt;
&lt;br /&gt;
The informative function is the basic function that any film title should possess. It is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless. To enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories. In this thesis, the interpretation of the informative function is two-fold. (Newmark 2001, 40) --[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:08, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. (Film titile and its translaion, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same terminus, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. (Film title and its translation, Douban Movie website)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:08, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle. (All film titiles and their translaions, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are aware that the location of the story is mainly in Seattle. (All film titles and their translations, Douban Movie website)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:08, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》. (All film titiles and their translaions, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation. Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience. Take ''The Remains of the Day''《长日将尽》for examle, this film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, and the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw Miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound. In addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》. (All film titles and their translations, Douban Movie website)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:15, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot; (Newmark 2001, 41).&lt;br /&gt;
&lt;br /&gt;
A film title can show the audience the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot; (Newmark 2001, 41). --[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:20, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets.  Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》. (Wei Jianhua2008, 121-122)&lt;br /&gt;
&lt;br /&gt;
According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets.  Both informative and aesthetic functions serve the vocative function since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》. (Wei Jianhua2008, 121-122)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:20, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages. (Munday 2016, 73) &lt;br /&gt;
&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means &amp;quot; purpose &amp;quot;or &amp;quot; goal &amp;quot; in Greek. &amp;quot;The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation .&amp;quot; The Skopos Theory is one of the achievements of its development and the most important one. The development of the Skopos Theory experienced following four stages. (Munday 2016, 73)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:29, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence. (Baidu Encyclopaedia:翻译目的论）&lt;br /&gt;
&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
&lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed thefunctional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ”“ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place&amp;quot;.Skopos Theory views translation as a complex activity intended to realize a specific purpose. (Nord1991, 12-13).&lt;br /&gt;
&lt;br /&gt;
Thirdly, on the basic of Vermeer's research, Justa Holz Manttari further developed the functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ”“ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place&amp;quot;. Skopos Theory views translation as a complex activity intended to realize a specific purpose(Nord1991, 12-13).--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:29, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.（Baidu Encyclopaedia:翻译目的论）&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)&lt;br /&gt;
&lt;br /&gt;
The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function. (Nord 2001, 29)&lt;br /&gt;
&lt;br /&gt;
The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function. (Nord 2001, 29)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:39, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule. (Baidu Encyclopaedia , Skopos Theory)&lt;br /&gt;
&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text. (Baidu Encyclopaedia , Skopos Theory)&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why. (Nord 2001, 125)&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction to the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why.&amp;quot;(Nord 2001, 125)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:36, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids soure-text sovereign and perfects radical functionalist. (Baidu Encyclopaedia,Skopos Theory)&lt;br /&gt;
&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients. All in all, this theory enriched Vermeer’s Skopos Theory, avoids soure-text sovereign and perfects radical functionalist. (Baidu Encyclopaedia,Skopos Theory)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:33, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）&lt;br /&gt;
&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena. Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation. Of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 07:05, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film. (Baidu Encyclopaedia,翻译目的论)&lt;br /&gt;
&lt;br /&gt;
For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film. If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film. (Baidu Encyclopaedia,翻译目的论)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 07:05, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. (The plot of film, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
Let's look at an example in order to make this point clear. The film ''Thelma and Louise'', Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. (The plot of film, Douban Movie website)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 07:05, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. (All film titiles and their translaions, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. (All film titles and their translations, Douban Movie website)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 07:05, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. (Wei Jianhua,2008,121-122)&lt;br /&gt;
&lt;br /&gt;
For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have. (All film titiles and their translaions, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have. (All film titles and their translations, Douban Movie website)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:59, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to a Skopos that requires that the target text serve the same communicative function or functions as the source text.The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. （Nord 2004, 36)&lt;br /&gt;
&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to a Skopos that requires that the target text serve the same communicative function or functions as the source text. The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original. The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. （Nord 2004, 36)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation.For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. (All film titiles and their translaions, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. (All film titles and their translations, Douban Movie website)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese. (All film titiles and their translaions, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》. To make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese. (All film titles and their translations, Douban Movie website)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》. (All film titiles and their translaions, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
What’s more, sometimes, the article like &amp;quot;a, or, the&amp;quot; will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》. (All film titles and their translations, Douban Movie website)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) &lt;br /&gt;
&lt;br /&gt;
Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57）&lt;br /&gt;
&lt;br /&gt;
A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》. (All film titiles and their translaions, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》. (All film titles and their translations, Douban Movie website)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:49, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====4.2.4 Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》. (All film titiles and their translaions, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》. (All film titles and their translations, Douban Movie website)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:50, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) &lt;br /&gt;
&lt;br /&gt;
There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》. (All film titiles and their translaions, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》. (All film titles and their translations, Douban Movie website)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:47, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)&lt;br /&gt;
&lt;br /&gt;
The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》. (All film titiles and their translaions, Douban Movie website)&lt;br /&gt;
&lt;br /&gt;
The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》. (All film titles and their translations, Douban Movie website)--[[User:Lou Cancan|Lou Cancan]] ([[User talk:Lou Cancan|talk]]) 06:48, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products which is gravely important to the sales volume of commodities. Based on many convincing examples, this chapter introduces the definition and functions of brand names, states the principles of their translation, offers the available and useful methods for their translation.--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 08:02, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”. A brand name is the most prominent mark of a commodity and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 08:02, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. --[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 08:02, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
First part is the introduction of this chapter. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and its translation. Third part gives concrete examples to analyze five principles of brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this chapter is conclusion emphasizing the theme of this research. --[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
According to the European Community Trademark Regulation, “The brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods.(Jing Yang 2018,1) --[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008: 4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008 4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:39, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products enter the Chinese market and &lt;br /&gt;
have gotten the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market.--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from source language to target language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language. It should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, in order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
In China people pursue auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouses terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders William Hewlett and David Packard. &amp;quot;Hewlett-packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
A brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed.--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
For example: the toothpaste brand “Colgate” was named after the company founder William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain, while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implie regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;. On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”. Since ancient times a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and producting characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. As far as I'm concerned, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation the translator should fully grasp the characteristics of the goods so that consumers can understand the goods. (Zhang Wenfei 2020,3)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into English, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
Brand names should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target languages to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lacks implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot; is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only convey the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 09:56, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:24, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
The literal translation means using that the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and its function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:27, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:27, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand are poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:27, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, the best choice is to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:30, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:30, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural systems, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:30, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have a nice association from the pronunciation and meaning of the translated brand name--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:32, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it surely can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:32, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand names, and this situation is called “non-translation” (Jing Yang,2018,5).--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:34, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leaves the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:34, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages.&lt;br /&gt;
&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages.--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:36, 18 December 2020 (UTC) &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this chapter. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:36, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market.  It is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of translation cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.--[[User:Wu Xiang|Wu Xiang]] ([[User talk:Wu Xiang|talk]]) 11:36, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing, 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of 【Li Qingzhao】, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 05:58, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable childhood and received a good education, which paved the way for her literary career. Unlike most ignorant women in that age, she had great talents in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for her.(Fu Guiying, 2013：3)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 06:11, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly with endless sorrow. The miserable and painful life experiences didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 06:11, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. (Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. (Fu Guiying, 2013：4)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 06:22, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
Generally, Li Qingzhao's Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works mostly depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅). As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 06:22, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 06:22, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually gets rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 06:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence, a new situation or event or a new thing.(Zhang Chenxiang, 2007:34) This is the origin of Scopos theory. Reiss mentioned, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoator can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 06:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoided using the term “translation” and focused on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation was defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 06:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos rule, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 06:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought to analyze these factors carefully. (Li Zhao, 2011:24)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 06:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balances the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 06:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). &lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars have made different definitions to cultural loaded words. J. F Aixel gave these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). --[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 07:04, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 07:17, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrates the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflect the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 07:17, 19 December 2020 (UTC)&lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which are also known as cultural gaps. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 07:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounter twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintains the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, the former uses foreignization while the latter uses demestication.(Liao Huihua, 2010:41)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 07:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one needs to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 07:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival was coming around, the poetess felt sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event was translated, but the connotation of this festival was lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thought it was not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 07:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 07:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” was translated directly into “Creator” but in Kenneth Rexroth’s version, this image was deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aimed to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable to western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target readers.(Liao Huihua, 2010:45)--[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 07:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. We can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚”. They sound quite similar or even the same, which really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth used literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) --[[User:Wang Yuan|Wang Yuan]] ([[User talk:Wang Yuan|talk]]) 07:56, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?” (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below. First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot;. (Mona Baker 2000,21)&lt;br /&gt;
&lt;br /&gt;
This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language. (Bao Huinan 2001,10)&lt;br /&gt;
&lt;br /&gt;
In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot;. (Zhang Nanfeng 2004,19)&lt;br /&gt;
&lt;br /&gt;
From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;. (Hu Zhuanglin, Jiang Wangqi，2002)&lt;br /&gt;
&lt;br /&gt;
In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in ''Six Chapters of a Floating Life'' translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Li Yi 2013,43-44)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。（沈复，2018：12）&lt;br /&gt;
&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well. As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. ''Shanghai: Shanghai Foreign Language Education Press''.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. ''Shanghai: Shanghai Foreign Language Education Press''.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. ''Shanghai: Shanghai Foreign Language Education Press''.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. ''Beijing: Foreign Language Teaching and Research Press''.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M] [Cultural Context and Language Translation]. ''北京：中国对外翻译出版公司'' Beijing: China National Translation and Publishing Company.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J] [A Brief Analysis of Lin Yutang's Translation of ''Six Chapters of a Floating Life'' from the Perspective of Culture]. ''漯河职业技术学院学报'' Journal of Luohe Vocational and Technical College.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M] [Advanced Course in Linguistics]. ''北京：北京大学出版社'' Beijing: Peking University Press.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA] [A Study on the Translation of Culture-loaded Words in ''Fortress Besieged'' from the Perspective of Cognitive Translation]. ''广东外语外贸大学硕士学位论文'' Master's Thesis of Guangdong University of Foreign Studies.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J] [A Study on the Translation of ''Six Chapters of a Floating Life'' at home and abroad: Review and Prospect]. ''外语教育研究'' Research on Foreign Language Education.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J] [Translation of cultural Words in Lin Yutang's ''Six Chapters of a Floating Life'' from the Perspective of Domestication and Foreignization]. ''英语广场·学术研究'' English Square Academic Research.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M] [''Six Chapters of a Floating Life'' (Biligual Edition)]. ''湖南：湖南文艺出版社'' Hunan: Hunan Literature and Art Publishing House.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M] [''Six Chapters of a Floating Life'']. ''浙江：浙江工商大学出版社'' Zhejiang: Zhejiang Gongshang University Press.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J] [The Aesthetic Representation of Lin Yutang's Doctrine of the Mean in his Translation -- A Case Study of Lin's Translation of ''Six Chapters of a Floating Life'']. ''云梦学刊'' Cloud Dream Journal.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J] [Analysis of Lin Yutang's Translation of ''Six Chapters of a Floating Life'' from the Perspective of Hypotaxis and Parataxis]. ''英语广场·学术研究'' English Square Academic Research.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J] [Conceptual Confusion in Translation Studies]. ''中国翻译'' Chinese Translation.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J] [Review on the Translation Strategies of Cultural Items by Akerasie]. ''中国翻译'' Chinese Translation.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA] [Translation of Culture-loaded Words in ''Six Chapters of a Floating Life'' by Lin Yutang]. ''上海外国语大学硕士学位论文'' Master's Thesis of Shanghai International Studies University.&lt;br /&gt;
&lt;br /&gt;
==How to Keep &amp;quot;Chineseness&amp;quot; in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao   【专业 is missing】==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, &amp;quot;Chineseness&amp;quot; in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. (Wang Tao, 2018, 32)&lt;br /&gt;
&lt;br /&gt;
Idiom is a form of expression naturally to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the process od translating idoms from Chinese to English, &amp;quot;Chineseness&amp;quot; in idioms is often lost, since Chinese and English belong to different language systems,there exist great cultural differences between them. (Wang Tao, 2018, 32)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 01:39, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
This article, from the perspective of domestication and foreignization, compares the different effects of the text translated repectively by domestication and foreignization method and discusses the way to keep &amp;quot;Chineseness&amp;quot; in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignization and domestication, so that &amp;quot;Chineseness&amp;quot; in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
This article, from the perspective of domestication and foreignization, compares the different effects of the text translated repectively by domestication and foreignization method and discusses the way to keep &amp;quot;Chineseness&amp;quot; in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English,translators should, according to the needs of a specific context, find a balance between foreignization and domestication, so that &amp;quot;Chineseness&amp;quot; in the original text can be kept in translated text as much as possible. --[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 01:39, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domestication&lt;br /&gt;
&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foreignization; domestication--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 01:39, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持&amp;quot;中国性&amp;quot;===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。（王涛，2018，32）&lt;br /&gt;
&lt;br /&gt;
本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
=== Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words．Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural. (Wang Tao, 2018, 32)&lt;br /&gt;
&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words．Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargons and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they were produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are national and cultural. (Wang Tao, 2018, 32)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 01:39, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. (Jiang Lei, 2003, 54)&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and thus enhance the communication between different cultures. As the essence of national culture, the translation of idioms plays an increasingly important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning precisly, but also realize the transfer of cultural connotations implied in idioms. (Jiang Lei, 2003, 54)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 07:00, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. (Liu Ning, 2016, 81)&lt;br /&gt;
&lt;br /&gt;
Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have some characteristics such as, concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for the communication between the China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people in different cultural backgrounds to establish coherent and unobstructed semantics when communicating. (Liu Ning, 2016, 81)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 07:00, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping &amp;quot;Chineseness&amp;quot; in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignization and domestication translation in idiom translation. This chapter begins with a brief introduction of foreignization and domestication translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignization and domestication.&lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping &amp;quot;Chineseness&amp;quot; in idiom translation. In the second chapter, this article mainly discusses the reasons for cultural deficiency in Chinese idiom translation from four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignization and domestication translation in idiom translation. This chapter begins with a brief introduction of foreignization and domestication translation methods, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignization and domestication.--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 07:00, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter One An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture. (Jia Yunpeng, 2015, 65)&lt;br /&gt;
&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulated. From the expression of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture. (Jia Yunpeng, 2015, 65)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 07:00, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness&amp;quot;, in the translation of Chinese colloquial language. (Liu Ning, 2016, 81)&lt;br /&gt;
&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness&amp;quot;, in the translation of Chinese colloquial language. (Liu Ning, 2016, 81)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 11:49, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation. (Guo Jianzhong, 2000, 65)&lt;br /&gt;
&lt;br /&gt;
The cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the translation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation. (Guo Jianzhong, 2000, 65)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 11:49, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss. (Liu Ning, 2016, 82)&lt;br /&gt;
&lt;br /&gt;
The emergence of this phenomenon is the manifestation of cultural deficiency and the contradiction of cultural mechanism orientation between readers and translators, which lead to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss. (Liu Ning, 2016, 82)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 11:49, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping &amp;quot;Chineseness&amp;quot; in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. (Wang Tao, 2018, 33)&lt;br /&gt;
&lt;br /&gt;
Idioms are the quintessence of human language. As the treasure of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If separated from the culture of a nation, translation would miss its due role. (Wang Tao, 2018, 33)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 11:49, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture. (Jiang Lei, 2003, 53)&lt;br /&gt;
&lt;br /&gt;
Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is the representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese idiom translation to English as much as possible to spread Chinese culture. (Jiang Lei, 2003, 53)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 11:49, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=== Chapter Two The Reasons for the Loss of &amp;quot;Chineseness&amp;quot; in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of &amp;quot;Chineseness&amp;quot; in Idiom Translation from Chinese to English are mainly reflected in the following four aspects. (Qiu Nengsheng, 2019, 51)&lt;br /&gt;
&lt;br /&gt;
Chinese and English have completely different cultural backgrounds so that they have large cultural differences, which make the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to the other one. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the loss of &amp;quot;Chineseness&amp;quot; in idiom translation from Chinese to English are mainly reflected in the following four aspects. (Qiu Nengsheng, 2019, 51)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 11:49, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. (Jia Yunpeng, 2015, 65)&lt;br /&gt;
&lt;br /&gt;
For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures. In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身&amp;quot;（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning. (Jia Yunpeng, 2015, 66)&lt;br /&gt;
&lt;br /&gt;
For example, Chinese people and Westerns often have different understanding words about colors. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures. In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role in Chinese culture. For example, &amp;quot;黄袍加身&amp;quot;（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes Judas dressed, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning. (Jia Yunpeng, 2015, 66)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 11:49, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom &amp;quot;望子成龙&amp;quot; was translated into &amp;quot;hope one’s children to become a dragon&amp;quot;, it would lead to great misunderstanding. But we translate it into &amp;quot;hope one’s children will have a bright future&amp;quot;, foreigners may not get the metaphoric meaning of the word &amp;quot;龙&amp;quot;. This is what we said the loss of &amp;quot;Chineseness&amp;quot;, namely, cultural deficiency. (Qiu Nengsheng, 2019, 52)&lt;br /&gt;
&lt;br /&gt;
Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and they call themselves as the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, which can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom &amp;quot;望子成龙&amp;quot; was translated into &amp;quot;hope one’s children to become a dragon&amp;quot;, it would lead to great misunderstanding. But we translate it into &amp;quot;hope one’s children will have a bright future&amp;quot;, foreigners may not get the metaphoric meaning of the word &amp;quot;龙&amp;quot;. This is what we said the loss of &amp;quot;Chineseness&amp;quot;, namely, cultural deficiency. (Qiu Nengsheng, 2019, 52)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 11:49, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. (Wang Tao, 2018, 114)&lt;br /&gt;
&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not to mention to translate them. (Wang Tao, 2018, 114)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 11:58, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For instance, the Chinese idiom &amp;quot;三顾茅庐&amp;quot;, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius. In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain. However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy. A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him.  (Qiu Jixin, 2002, 43)&lt;br /&gt;
&lt;br /&gt;
For instance, the Chinese idiom &amp;quot;三顾茅庐&amp;quot;, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said that zhuge Liang was a genius. In order to ask Zhuge Liang to help him win the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain. However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappily. A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him.  (Qiu Jixin, 2002, 43)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 11:58, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
This idiom comes form this story.If we just translate &amp;quot;三顾茅庐&amp;quot; into &amp;quot;repeatedly to request somebody to take up a responsible post” or &amp;quot;have visited the cottage thrice in succession to call on somebody repeatedly&amp;quot;, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. (Qiu Jixin, 2002, 43)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 11:58, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Likewise, the idioms like &amp;quot;班门弄斧&amp;quot; and &amp;quot;卧薪尝胆&amp;quot; are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate. (Qiu Jixin, 2002, 43)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also express language expression. (Jia Yunpeng, 2015, 65)&lt;br /&gt;
&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also on language expression. (Jia Yunpeng, 2015, 65)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 12:07, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms Buddhism or related to Buddhism, such as &amp;quot;放下屠刀，立地成佛&amp;quot;, &amp;quot;苦海无边，回头是岸&amp;quot;, and &amp;quot;醍醐灌顶&amp;quot;. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. (Jia Yunpeng, 2015, 65)&lt;br /&gt;
&lt;br /&gt;
In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms of Buddhism or related to Buddhism, such as &amp;quot;放下屠刀，立地成佛&amp;quot;, &amp;quot;苦海无边，回头是岸&amp;quot;, and &amp;quot;醍醐灌顶&amp;quot;. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity and Catholicism. In the context of two different religious cultures, translators often meet translation difficulties. (Jia Yunpeng, 2015, 65)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 12:07, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Take &amp;quot;放下屠刀，立地成佛&amp;quot; as an example. The idiom &amp;quot;放下屠刀&amp;quot; (lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence &amp;quot;放下屠刀，立地成佛&amp;quot; (Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like &amp;quot;A killer becomes a Buddha at the moment he drops the knife to kill.&amp;quot; and &amp;quot;A wrongdoer may become a man of virtue once he does good.&amp;quot;; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading. (Jia Yunpeng, 2015, 65)&lt;br /&gt;
&lt;br /&gt;
Take &amp;quot;放下屠刀，立地成佛&amp;quot; as an example. The idiom &amp;quot;放下屠刀&amp;quot; (lay down the butcher's knife) does not refer to the butcher's knife(lethal weapon). The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds ,all delusions, confusion, differentiation and persistence. The sentence &amp;quot;放下屠刀，立地成佛&amp;quot; (Put down the butcher's knife and become a Buddha on the spot) means: the one who puts down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like &amp;quot;A killer becomes a Buddha at the moment he drops the knife to kill.&amp;quot; and &amp;quot;A wrongdoer may become a man of virtue once he does good.&amp;quot;; however, these versions both neglect the Buddhist factors of original idiom. If the cultural connotation is not expressed in translation, westerners would feel confused while reading. (Jia Yunpeng, 2015, 65)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 12:07, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. (Jiang Lei, 2003, 54)&lt;br /&gt;
&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the rationality in the Chinese and Western cultures. (Jiang Lei, 2003, 54)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 12:17, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position. (Jiang Lei, 2003, 54)&lt;br /&gt;
&lt;br /&gt;
The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought which has not developed into logical reason. Among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. (Guo Jianzhong, 2000, 66)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 12:17, 18 December 2020 (UTC) sorry,这一段忘记粘贴复制，直接改动了&lt;br /&gt;
&lt;br /&gt;
The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures. (Jia Yunpeng, 2015, 66)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three Comparative Analysis of foreignization and domestication Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. (Guo Jianzhong, 2000, 65)&lt;br /&gt;
&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite severe. In order to reduce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. (Guo Jianzhong, 2000, 65)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domestication and foreignization, compares the different effects of the text translated repectively by domestication and foreignization method and discusses the way to keep &amp;quot;Chineseness&amp;quot; in idiom translation form Chinese to English. (Guo Jianzhong, 2000, 65)&lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domestication and foreignization, compares the different effects of the text translated by domestication and foreignization methods repectively and discusses the way to keep &amp;quot;Chineseness&amp;quot; in idiom translation form Chinese to English. (Guo Jianzhong, 2000, 65)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of foreignization and domestication Translation====&lt;br /&gt;
Foreignization and domestication Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). &lt;br /&gt;
&lt;br /&gt;
Foreignization and domestication translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). --[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Domestication translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent.  (Jiang Lei, 2003, 53)&lt;br /&gt;
&lt;br /&gt;
Domestication is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it is easier for the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent.  (Jiang Lei, 2003, 53)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. (Jiang Lei, 2003, 53)&lt;br /&gt;
&lt;br /&gt;
In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. (Venuti, 1995,105) &lt;br /&gt;
&lt;br /&gt;
In his book, Venuti made a critical study of western translation from the early 17th century to the present, and revealed that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti put it bluntly that his purpose of writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. (Venuti, 1995,105) --[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. (Jiang Lei, 2003, 53)&lt;br /&gt;
&lt;br /&gt;
Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tampers with the foreign text with the ethnocentrism of the culture of the target language.&lt;br /&gt;
&amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. (Jiang Lei, 2003, 53)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, &amp;quot;The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text&amp;quot;, in order to eliminate the differences in language and culture in the translation. (Nida, 1993)&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of domestication Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domestication translation is the closest natural equivalent. Domestication translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. (Qiu Jixin, 2002, 42)&lt;br /&gt;
&lt;br /&gt;
The ideal of Nida's domestication translation is the closest natural equivalent. Domestication maximizes the dominant position of the target language and brings the target language closer to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately tranlate the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. (Qiu Jixin, 2002, 42)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignization and domestication method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domestication method, we should realize that there are two premises to distinguish it: one is the domestication under the principle of fidelity, which is prescriptive and centered on the source language; another is domestication under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese. (Qiu Jixin, 2002, 42)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignization and domestication methods will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domestication method, we should realize that there are two premises to distinguish it: one is the domestication under the principle of fidelity, which is prescriptive and centered on the source language; the other is domestication under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese. (Qiu Jixin, 2002, 42)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
That is to say, domestication translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same semantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. (Qiu Jixin, 2002, 42)&lt;br /&gt;
&lt;br /&gt;
That is to say, domestication method can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same semantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. (Qiu Jixin, 2002, 42)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domestication, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. (Jiang Lei, 2003, 54)&lt;br /&gt;
&lt;br /&gt;
The other is a loyal premise of domestication, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. (Jiang Lei, 2003, 54)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Another example of the application of domestication is the translation version of the famous Chinese novel 《红楼梦》 by David Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domestication. For the sentence &amp;quot;癞蛤蟆想天鹅吃。&amp;quot;(曹雪芹 165) , Hawkes translated it into &amp;quot; The toad on the ground wanting to eat the goose in the sky&amp;quot; [Hawkes, 2012, 242]. Here, Hawkes replaced &amp;quot;swan&amp;quot;(天鹅) with &amp;quot;goose&amp;quot;(鹅), since the associative meanings of &amp;quot;swan&amp;quot; and &amp;quot;goose&amp;quot; are completely different in western culture. (He Fang, 2019, 171)&lt;br /&gt;
&lt;br /&gt;
Another example of the application of domestication is the translation version of the famous Chinese novel 《红楼梦》 by David Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domestication. For the sentence &amp;quot;癞蛤蟆想天鹅吃。&amp;quot;(曹雪芹 165) , Hawkes translated it into &amp;quot; The toad on the ground wanting to eat the goose in the sky&amp;quot; [Hawkes, 2012, 242]. Here, Hawkes replaced &amp;quot;swan&amp;quot;(天鹅) with &amp;quot;goose&amp;quot;(鹅), since the associative meanings of &amp;quot;swan&amp;quot; and &amp;quot;goose&amp;quot; are completely different in western culture. &lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of foreignization Translation in Idiom Translation====&lt;br /&gt;
====3.3  The Application of foreignization translation in Idiom Translation====--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
Foreignization translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. (Qiu Jixin, 2002, 43) &lt;br /&gt;
&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation and accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. (Qiu Jixin, 2002, 43) --[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For example, if &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignization translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.  (Jiang Lei, 2003, 54)&lt;br /&gt;
&lt;br /&gt;
For example, if &amp;quot;一箭双雕&amp;quot; is translated into &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignization translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieves equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.  (Jiang Lei, 2003, 54)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignization is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’s translation, Yang adopted the method of foreignization while confronting with cultural factors in translating. As for &amp;quot;癞蛤蟆想天鹅吃&amp;quot;[曹雪芹, 1791, 165], Yang translated it into &amp;quot;A toad hankering for a tatste of swan&amp;quot;(Yang Xianyi, 1978). Here, Yang keeps the &amp;quot;Chineseness&amp;quot; in source language through literal translation. (He Fang, 2019, 172)&lt;br /&gt;
&lt;br /&gt;
Choosing domestication or foreignization is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignization and domestication shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domestication and foreignization. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. (Qiu Nengsheng, 2019, 56)&lt;br /&gt;
&lt;br /&gt;
Choosing domestication or foreignization is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignization and domestication shouldn’t be treated separately. In many cases, the two methods must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domestication and foreignization. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. (Qiu Nengsheng, 2019, 56)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignization. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignization and domestication should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domestication or foreignization, communicative purpose and pragmatic environment all affect the choice of methods.  (Qiu Nengsheng, 2019, 56)&lt;br /&gt;
&lt;br /&gt;
However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignization. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection of foreignization and domestication should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domestication or foreignization, communicative purpose and pragmatic environment all affect the choice of methods.  (Qiu Nengsheng, 2019, 56)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignization in idiom translation, so that the &amp;quot;Chineseness&amp;quot; in idioms could be kept as much as possible. And Hawkes mainly used domestication in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods. (He Fang, 2019, 172)&lt;br /&gt;
&lt;br /&gt;
For example, the primary purpose of Yang’s translation of ''Dream in Red Chamber'' is to spread Chinese culture; therefore, he mainly adopted the method of foreignization in idiom translation, so that the &amp;quot;Chineseness&amp;quot; in idioms could be kept as much as possible. And Hawkes mainly used domestication in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different choices of translation methods. (He Fang, 2019, 172)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
 &lt;br /&gt;
===Conclusion===&lt;br /&gt;
Fomestication and foreignization have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignization or domestication cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. (Guo Jianzhong, 2000, 65)&lt;br /&gt;
&lt;br /&gt;
Fomestication and foreignization have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignization or domestication cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. (Guo Jianzhong, 2000, 65)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignization translation method can reserve enough space for readers to appreciate and analyze foreign cultures. (Qiu Nengsheng, 2019, 56)&lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. (Qiu Nengsheng, 2019, 56)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The translator should have enough confidence in readers when adopting foreignization strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignization translation methods should be emphasized when translating idioms rich in cultural meaning. (Guo Jianzhong, 2000, 12) &lt;br /&gt;
&lt;br /&gt;
The translator should have enough confidence in readers when adopting foreignization strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. (Guo Jianzhong, 2000, 12) --[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
However, the foreignization strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. (Qiu Jixin, 2002, 45)&lt;br /&gt;
&lt;br /&gt;
However, the foreignization strategy has its limitations. Regardless of interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. (这个brilliantly这里的表达不知道怎么改）(Qiu Jixin, 2002, 45)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture. (Qiu Jixin, 2002, 45)&lt;br /&gt;
&lt;br /&gt;
In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and pay attention to the fact that the translation must be helpful to communication, coordination and dock with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture. (Qiu Jixin, 2002, 45)--[[User:Luo Yuqing|Luo Yuqing]] ([[User talk:Luo Yuqing|talk]]) 13:12, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
*Guo Jianzhong 郭建中. (2000). 韦努蒂及其解构主义的翻译策略 [Venuti and his deconstructionist translation strategy]. 中国翻译 [Chinese translation]. 【文献中杂志缺页数】&lt;br /&gt;
&lt;br /&gt;
*He Fang 贺 芳. (2019). 异化翻译与文化传播——以杨宪益《红楼梦》歇后语翻译为个案 [Alienation Translation and Cultural Communication-- A Case Study of Yang Xianyi's Idiom Translation in A Dream of Red Mansions]&lt;br /&gt;
&lt;br /&gt;
*Jia Yunpeng 贾云鹏. (2015). 汉语四字成语翻译中的文化补偿与缺失 [Cultural Compensation and Deficiency in the Translation of Chinese Four-character Idioms]. 语文建设 [China Academic Journal].&lt;br /&gt;
&lt;br /&gt;
*Jiang Lei 蒋	磊. (2003). 英汉文化差异与习语翻译的归化和异化 [E -C Cultural Differences and Foreignization  &amp;amp;Domestication in Idioms Translation]. 武汉: 武汉大学出版社 [Wuhan: Wuhan University Press].&lt;br /&gt;
&lt;br /&gt;
*Qiu Jixin 裘姬新. (2002). 论习语翻译中的异化与归化 [On Alienation and Adaptation in Idiom Translation]. 语言与翻译 [Language and Translation].&lt;br /&gt;
&lt;br /&gt;
*Wang Tao 王 涛. (2018). 英汉习语翻译中的文化缺失与补偿 [Cultural Deficiency and Compensation in Translation of English and Chinese Idioms]. 三峡大学 [China Three Gorges University].&lt;br /&gt;
&lt;br /&gt;
*Qiu Nengsheng 邱能生. (2019). 文化差异背景下英汉习语翻译的异化和归化处理探微 [Foreignization and Domestication in Translation of English and Chinese Idioms under the Background of Cultural Differences]. 上海翻译 [Shanghai Journal of Translators].&lt;br /&gt;
&lt;br /&gt;
*Yang Xianyi 杨宪益. (1978). 红楼梦 [A Dream of Red Mansions]. 外文出版社 [Foreign Language Press].&lt;br /&gt;
&lt;br /&gt;
*David Hawkes. (2012). The Story of The Stone. Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Venuti,L.The Translator′s Invisibility [M].London &amp;amp; New York:Routledge,1995:20&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). Language, Culture and Translating. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber. (1969). The Theory and Practice of Translation. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
As close communication between eastern and western countries,nowadays cultural influence is increasingly becoming more and more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meanings and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently than the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase.&lt;br /&gt;
&lt;br /&gt;
As close communication between eastern and western countries, nowadays cultural influence is increasingly becoming more and more importance than ever before, which is   benefited from language exchanging. For translation of English proverbs, proper translation strategies should be seriously considered in order to better understand their meanings and characters. By looking up thesis and documents, some translation strategies are concluded. In terms of cultural influence and social communication, foreignization and domestication are selected in which the former is used more frequently that the latter. Thus, it is said that more and more translators apply foreignization to translate English proverbs. --[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 11:58, 16 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is normal to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange has been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 11:45, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 11:45, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
&amp;quot;A proverbs is a statement which clarifies the unclear, or which indicates intellectual concepts through concrete images, or which makes clear the truth in a furtive fashion.&amp;quot;(Honeck 1997,12)--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:03, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Champion 1966,15)&lt;br /&gt;
&lt;br /&gt;
&amp;quot;A proverbs is a short and generally known sentence of folks which contains wisdom, truths, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation.&amp;quot;--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:03, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. &lt;br /&gt;
&lt;br /&gt;
and the amounts and meanings of them do not stay the same eternally.--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:03, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). &lt;br /&gt;
&lt;br /&gt;
Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31)&lt;br /&gt;
&lt;br /&gt;
It is said that proverbs in China dated back to the period, which words were created.--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:03, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
Taking environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs which are related with sea spoken by English people “In a clam sea, every man is a pilot.”--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:17, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. &lt;br /&gt;
&lt;br /&gt;
roadly speaking, culture contains all the aspects of the society and gives its people ability to view the world. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export taking place here and there.--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:17, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. &lt;br /&gt;
&lt;br /&gt;
What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to show its vivid or obscure picture to receptor who may not understand directly from plain words.--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:17, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning.&lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. &lt;br /&gt;
&lt;br /&gt;
Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” (Burton Stevenson 1987,20)&lt;br /&gt;
&lt;br /&gt;
In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mentioned that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” (Burton Stevenson 1987,20)--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:30, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher.(Cordry 1997,26-28)&lt;br /&gt;
&lt;br /&gt;
It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writers or philosophers.(Cordry 1997,26-28)--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:30, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In regard to idiom, its meaning is not the meaning which each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. --[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:30, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others.&lt;br /&gt;
&lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespredly social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature.With such understanding, it lays the foundation for researchers to better study and distinguish the differences from others.--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:30, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . &lt;br /&gt;
&lt;br /&gt;
While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
While Nida, a famous linguistic and translation theorist, gave his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community which uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:39, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
Taking English and Chinese for example, they both represent their special culture and unique characteristics respectively.--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:57, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Value is associated with sorts of people’s lives and is defined by these people who living in a specific area.Value of appreciation on people is an obvious example that eastern and western countries have extreme ideas on how to appraise a person.--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:57, 18 December 2020 (UTC) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
Even so, Chinese and English proverbs share some similarities in various ways, which are performed in different forms and speeches of proverbs.--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:57, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the world, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
They describe the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Differences in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into several parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
The grammatical sentence structure and the pronunciation for example, have little in common regarding they belong to different language families.(Fu Yanli 2016,91-92)--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:57, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. &lt;br /&gt;
&lt;br /&gt;
Therefore both of the proverbs are created under the influence surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. --[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:57, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
&lt;br /&gt;
In different communities, people have different perceptions of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose representing local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”.--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:57, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Different cultural heritages and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, the range of translation, culture is a must during translation&lt;br /&gt;
&lt;br /&gt;
Different cultural heritages and religious beliefs also play a key role in the formation of proverbs.--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 12:57, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. &lt;br /&gt;
&lt;br /&gt;
The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. &lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s interest. --[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 13:03, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
As communication of culture and technology grow rapidly and each country would like to strengthen its comprehensive power by taking into foreign culture.&lt;br /&gt;
he found only two methods which can affect the domestic readers' understanding of the foreign authors, “Either the translator leaves the author in peace, as much as possible, and moves the readers towards him; or he leaves the readers in peace, as much as possible, and moves the author towards them.” (Venuti 2004,19-20).--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 13:03, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun's opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad for traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, when doing the work of translation, translator should consider the perspective of culture and the intention of the writer as well as readers whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators. as the exchange of economy and culture, it is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. &lt;br /&gt;
&lt;br /&gt;
The awareness of culture is not developed, because people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. --[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 13:17, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than ever before&lt;br /&gt;
&lt;br /&gt;
In another way, people at that time are barely having the chance to access to education, in particular for poor family that most of them are illiterate.It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed.So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76)&lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. &lt;br /&gt;
&lt;br /&gt;
Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that have been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offers the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. &lt;br /&gt;
&lt;br /&gt;
Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, has been keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool to assist foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target readers exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.--[[User:Han Wanzhen|Han Wanzhen]] ([[User talk:Han Wanzhen|talk]]) 13:21, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;the&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC) transmission of Chinese language. (Fu Rong, 2015,79)&lt;br /&gt;
&lt;br /&gt;
To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;space&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words. (Fu Rong, 2015,80)&lt;br /&gt;
&lt;br /&gt;
====1.1 Classifications of Chinese Neologisms====&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;delete that have been&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)endowed with new meanings for reuse even though have been forgotten for a long time. Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. (Li Chunjiang, 2015,59)&lt;br /&gt;
&lt;br /&gt;
With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;inappropriate&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC) to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words. (Li Chunjiang, 2015,62)&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;add the following&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)three forms. (Liao Yingying 2008,66)&lt;br /&gt;
&lt;br /&gt;
First, extracted initials. Such as “哥哥(brother)--GG(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;abbreviations of transliteration of Chinese characteristics&amp;quot;哥哥&amp;quot;&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. (Liao Yingying 2008,67)&lt;br /&gt;
&lt;br /&gt;
Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;through&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects. (Liao Yingying 2008,68)&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;the following&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. (Ou Yangyin 2000,23)&lt;br /&gt;
&lt;br /&gt;
With new things coming in(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;springing up&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC), people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. (Ou Yangyin 2000,24)&lt;br /&gt;
&lt;br /&gt;
A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;updating&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC) to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45)&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;developing&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC) day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. (Li Chunjiang, 2015,63)&lt;br /&gt;
&lt;br /&gt;
In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;one after another&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC). “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. (Li Chunjiang, 2015,63)&lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Chinese Neologisms====&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;their&amp;lt;/span&amp;gt;) --[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;various ways&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC), but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347)&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;such&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC) situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011,349)&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;For example,&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)“人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,350)&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;increasingly strong&amp;lt;/span&amp;gt;) --[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,351)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;them and their&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)significance helps improve the quality of translation.(Fu Rong 2015,80）&lt;br /&gt;
&lt;br /&gt;
====2.1 Hornby’s Cross-cultural Translation Theory====&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;transending&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. (Snell Hornby 1995,21)&lt;br /&gt;
&lt;br /&gt;
In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;construction&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC), sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. (Snell Hornby 1995,24)&lt;br /&gt;
&lt;br /&gt;
Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;during translating&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Snell Hornby 1995,30)&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;improved&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC).(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
====2.2 Significance of Cross-cultural Translation Theory====&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;also&amp;lt;/span&amp;gt;)cultural--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC). Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Learning the Chinese Idiomatic Expression=====&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;following&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,178)&lt;br /&gt;
&lt;br /&gt;
In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;expressions&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC). (Kang Shiyong 2003,179)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms=====&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. They are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;with&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC) Chinese neologisms. (Kang Shiyong 2003,181)&lt;br /&gt;
&lt;br /&gt;
It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;delete above&amp;lt;/span&amp;gt;) --[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms. (Kang Shiyong 2003,182)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Conveying Emotion Expressed by Chinese Neologisms=====&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;contained&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC). (Kang Shiyong 2003,183)&lt;br /&gt;
&lt;br /&gt;
For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;describes&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding. (Kang Shiyong 2003,183)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;employing&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77)&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;observe&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC) rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,63)&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;long&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC). For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,63)&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;add to&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)be spread in the process of translation.(Li Chunjiang 2015,64)&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;readers&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC) can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. (Fu Rong 2015,81)&lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;has&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015,82)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;delete a process&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC) cultural transplantation. (Fu Rong 2015,82)&lt;br /&gt;
&lt;br /&gt;
The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect way (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;ways&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. (Fu Rong 2015,83)&lt;br /&gt;
&lt;br /&gt;
In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;manifest&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC) its Chinese characteristics and cultural connotation. (Fu Rong 2015,83)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free Translation====&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains(&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;conveys&amp;lt;/span&amp;gt;) --[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)the general idea of Chinese neologisms. (Fu Rong 2015,84)&lt;br /&gt;
&lt;br /&gt;
For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not (&amp;lt;span style=&amp;quot;color:red&amp;quot;&amp;gt;add to&amp;lt;/span&amp;gt;)--[[User:Zhang Yuxing|Zhang Yuxing]] ([[User talk:Zhang Yuxing|talk]]) 09:25, 18 December 2020 (UTC)strictly stick to Chinese, it can better reflect the meaning of Chinese. (Fu Rong 2015,84)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. (Ou Yangyin 2008,88)&lt;br /&gt;
&lt;br /&gt;
In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. (Ou Yangyin 2008,91)&lt;br /&gt;
&lt;br /&gt;
In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. (Ou Yangyin 2008,143)&lt;br /&gt;
&lt;br /&gt;
To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,155)&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. (Liu Miqing 2005,387)&lt;br /&gt;
&lt;br /&gt;
Plus, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. (Liu Miqing 2005,389)&lt;br /&gt;
&lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.(Liu Miqing 2005,391)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms].宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
&lt;br /&gt;
*Wang Weidong王维东.(2011).网络热词汉译英探究[A Study of the English Translation of Chinese Online Neologisms]. 北京:''中国翻译'' Beijing: ''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms].北京:''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a medium plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses the theoretical and practical significance of researching Chinese dish names. We summarize some points of view from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 08:41, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of a dining table, dietary structure or habits, the art of dietary decorations, and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From a semantic linguistic point of view, there are two structures in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. (Chu Yiyi 2017, 3-7)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 08:41, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the latter part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes. (Chu Yiyi 2017, 3-7)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 08:41, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. (Chu Yiyi 2017, 6)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review the functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. (Chu Yiyi 2017, 6)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 08:41, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.(Chu Yiyi 2017, 6)&lt;br /&gt;
&lt;br /&gt;
And then we summarize what we have discussed before and point out the limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from the cultural aspect, cultural communication interconnects with economic and political aspects, which is one of the reasons why China attaching much importance to cross-cultural communication and transmission. (Chu Yiyi 2017, 6)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 08:41, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
Some scholars have paved the way for further researches. Among these researches, almost all scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on ''A Bite of China'', a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors, and cultural elements.(Zhang Tingli 2015, 1-2) --[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 08:41, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. (Che Yimo 2019, 1-2)&lt;br /&gt;
&lt;br /&gt;
Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule, and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarizes three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication, and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Canadians in food discourse from a cultural perspective, which provides a glimpse into Chinese culinary identity. (Che Yimo 2019, 1-2)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 08:41, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. (Lee Yi Yan 2016, 1-2)&lt;br /&gt;
&lt;br /&gt;
Similarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman was published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. (Lee Yi Yan 2016, 1-2)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 08:41, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
They found that concrete naming deals with the tangible aspects of a dish by incorporating the method of preparation, taste/aroma, the appearance of the dish, as well as container used. Under the guidance of their chapters, we can explore more in this infinite sphere. We pay tribute to the great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 08:41, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. (Mo Chuanxia &amp;amp; Yue Lin 2020,5)&lt;br /&gt;
&lt;br /&gt;
As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍.(Mo Chuanxia &amp;amp; Yue Lin 2020,5)&lt;br /&gt;
&lt;br /&gt;
As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into a paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in a baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. (Mo Chuanxia &amp;amp; Yue Lin 2020,5)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC) &lt;br /&gt;
&lt;br /&gt;
Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.(Mo Chuanxia &amp;amp; Yue Lin 2020,5)&lt;br /&gt;
&lt;br /&gt;
Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠, and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be a nonessential part of translating Chinese dish names because we often are encouraged to create our translation. But for long-term effects, chaos will lead to a negative impact on the economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) --[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners.(Chu Yiyi 2017,13) &lt;br /&gt;
&lt;br /&gt;
The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
The four words list below is a case in point: 煸, 焙, 焗, and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can be applied to a large number of texts but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. (Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavors of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, the word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣, and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words is not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering a mouth-watering effect. (Che Yimo 2019, 6)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life.(Che Yimo 2019, 6) &lt;br /&gt;
&lt;br /&gt;
But it's hard for the target reader to get the same effect as the source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent ones in English such as 什锦, 八宝, and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas translation loss and gain are inevitable, the underlying aesthetic effect plays an important role in the translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹, and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. (Che Yimo 2019, 6) --[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange-flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names. (Che Yimo 2019, 6)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
The difference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning is lost in Western culture. Appropriate ways to deal with culture-loaded words or expressions become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, the signified meaning remains in the darkness. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable). 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him to a delicious dish made of pork slices. Hu Zongxian felt satisfied with the dish and named it &amp;quot;刀板香&amp;quot;. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, many examinees were rushing to join an ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. To attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of tests. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
片儿川 has special meaning for the person who is going to test. Similarly, foreign foods invade our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes, and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotations. Abstract meaning is mainly derived from legends, idioms, historical events, and auspicious words. When we start to translate Chinese cuisine, cultural considerations are an indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our minds. Whereas 龙 are often embedded with good connotations in Chinese cultures such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles), and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preferences between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish.(Wu Tingting 2017, 4)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC) &lt;br /&gt;
&lt;br /&gt;
In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. (Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
Also, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former highlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse the target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamiliar with Chinese dishes. (Wu Tingting 2017, 4)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
夫妻肺片 is a well-known dish mainly made of ox tongue, tripe, and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, the lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humorous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have a totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory to discuss the application of the theory into the C-E translation of Chinese dish names. (Wu Tingting 2017, 4)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist, and translation theorist. Functional equivalence theory focuses on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors.(Nida 1993, 127)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC) &lt;br /&gt;
&lt;br /&gt;
Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, how the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their understanding of functional equivalence.(Nida 1993, 127)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon.(Nida 1993, 127) &lt;br /&gt;
&lt;br /&gt;
The translator recreates the text in the target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations, and communicative needs or such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon.(Nida 1993, 127)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of the source text in the target language, observing the target culture. The target language features in terms of contents, sentence structure, and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating to transfer the flavor of the source text while not violating target culture. (Nida 1993, 127)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving an equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and the reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence.(Jeremy Munday 2016, 126)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized.(Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
Functional equivalence is mainly to enable the translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness, and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, lexicon, and cultural references to be essential to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized.(Jeremy Munday 2016, 126)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies.(Jeremy Munday 2016, 126) &lt;br /&gt;
&lt;br /&gt;
Except for equivalence, the reader's response plays an important role in functional equivalence theory. In contrast with traditional translation views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists criticize Nida's functional equivalence given the impossibility of achieving functional equivalence in the translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies.(Jeremy Munday 2016, 126) --[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence sets the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to the C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included in the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
Therefore, we translators should list three ingredients clearly in the translation process. For example, in 扣三丝, some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to a word-for-word translation. Various translation skills should be involved in the translation process to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
It’s noted that a distinct cultural difference plays an important role in cultural communication. If a translator fails to deliver cultural connotation in Chinese cuisine, these cultural-loaded dish names lost their attraction towards foreigners. Even though native speakers can understand what Chinese cuisine refers to, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for a well-off or prosperous future. Chinese people attribute their wish of getting more money to the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for a prosperous future in China but it’s disgusting in Western culture. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to an internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The scariest and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, cultural taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. (Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients, and skills should be very clear in dish names. Lexical equivalence is the main purpose of a literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of the main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket.(Chu Yiyi 2017, 9)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use the literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. (Chu Yiyi 2017, 9)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC) &lt;br /&gt;
&lt;br /&gt;
But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
But with the increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods, and ingredients. 手抓饼(Shredded Cake) is a case in point. As opposed to forks in Western culture, the Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But the literal translation is not a silver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too many ingredients or cooking procedures. If we apply to literal translation in this case, we will sacrifice simplicity to maintain faithfulness.(Chu Yiyi 2017, 9)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Also, some translators applied literal translation with annotation to render dish names. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In this case, not only can the foreigners know the basic meaning of the dish, but they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In this case, the translator tried to spread local culture in a dish name. (Chu Yiyi 2017, 9)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above.(Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly dependent on Chinese pinyin such as Lanzhou, Jinhua, and Chongqing as we mentioned above.(Chu Yiyi 2017, 12)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target readers will get confused if they first see the translation. Thus, the explanation “Dongpo, a famous poet in the Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is the Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But few dish names originated from foreign languages. (Chu Yiyi 2017, 12)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish.(Siwei Yue 2013, 65-68) &lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor, and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish.(Siwei Yue 2013, 65-68) --[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken).(Siwei Yue 2013, 65-68) &lt;br /&gt;
&lt;br /&gt;
The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so the Chinese give it a metaphorical dish name. Sauteed Vermicelli with Minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give the nickname “王八” for the turtle. 姬in 霸王别姬 sounds are similar to 鸡(chicken).(Siwei Yue 2013, 65-68)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding.(Siwei Yue 2013, 65-68) &lt;br /&gt;
&lt;br /&gt;
The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white, and red. The final process of making is to sprinkle on the soybean noodles, which look like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to the donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding.(Siwei Yue 2013, 65-68) --[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually, 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish becomes popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens. From the strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We, translators, should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interest in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory to emphasize the importance of our research and try to find a research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names.(Yi-Yan Lee, 2016, 10)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering the region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, the cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)--[[User:Liu Zhiwei|Liu Zhiwei]] ([[User talk:Liu Zhiwei|talk]]) 09:38, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 法语语言文学 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from the untranslatability theory of Catford  and loss of meaning theory of Newmark, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and Chinese cuisine is gradually going to global markets. Cultural differences make the translation of Chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of Chinese dish names from the untranslatability theory of Cat ford and loss of meaning theory of Newmark, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 01:11, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role.(Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities. Among cultural differences, the cuisine culture plays a very important role.--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 01:24, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names.The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners.(Wang Lijun 2008, 10)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 01:57, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.(Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of Chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names. At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and functions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensatory measures to those untranslatable dish names. (Wang Lijun 2008, 10)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 01:57, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.(Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.(Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.(Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration. (Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently. (Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect. (Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour.(Zhang Qiang 2017, 19) &lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape and so on. Hunan cuisine can be cooked in a variety of ways， which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and so on; and cooking methods for cold dishes, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour.(Zhang Qiang 2017, 19) --[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 02:21, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.(Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on. Most dish names are made of a combination of flavour and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names. Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.), but more often the colour and shape express the substance. For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.(Zhang Qiang 2017, 19)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 02:21, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.(Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion, a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of  Hunan cuisine at that time.  (Zhang Qiang 2017, 19)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 02:21, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art. Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify  the original ingredient, and the basic information of the dishes are deduce by metaphor, but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 02:21, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. (Cao Binbin 2016, 23)&lt;br /&gt;
&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on “Qi” and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonization of the five tastes. (Cao Binbin 2016, 23)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 02:33, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasize the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 02:33, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”， “谋事在人，成事在天”. These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天” is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.(Liu Chuang 2012, 120)&lt;br /&gt;
--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their conceptions, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”. Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.(Liu Chuang 2012, 120)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;.(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.(Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.(Wang Lijun 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.(Wang Lijun 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.(Wang Lijun 2017, 25)&lt;br /&gt;
&lt;br /&gt;
Terms and expressions, as embodiment of culture, have a wide variety of meanings and profound connotations. Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙” in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙” is something sacred and has been referred to as the ancestor of the Chinese nation—that's why Chinese people call themselves “龙的传人 (descendants of the dragon)”. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”， “二龙戏珠”and “青龙过海”. To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.(Wang Lijun 2017, 25)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊 (pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name “喜” means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of  &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.(Wang Lijun 2017, 28)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan.  (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The purpose of translation is to communicate, therefore transferring the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc. So that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of  Hunan cuisine, and appreciate the colourful culinary culture of  Hunan.(Wang Caiying 2009, 108)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients，the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish.The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.(Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, make the translation more effective.(Wang Caiying 2009, 108)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as “cooking method+main ingredient+and+main ingredient”, which calls “ Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by “with or in”, for example, &amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. The choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with”, for example, &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, for example, in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.(Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, for example, &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.(Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, for example, &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;. (Zhang Qiang 2017, 29)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, for example, &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.(Zhang Qiang 2017, 26)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate.(Zhang Qiang 2017, 30) &lt;br /&gt;
&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the Chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, for example, “铁板牛肉”can be translated as “Beef Steak Served on Sizzling Iron Plate”.(Zhang Qiang 2017, 30)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as “Quan Jia Fu” (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion.)(Zhang Qiang 2017, 31)--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence.(Zhang Qiang 2017, 26) &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square].24-25.&lt;br /&gt;
&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]24-25.--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English].120-121.&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]120-121.--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press]200-220.--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]108-109.--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]10-13.--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86.&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]84-86.--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]18-33.--[[User:Zheng Huajun|Zheng Huajun]] ([[User talk:Zheng Huajun|talk]]) 03:16, 19 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication, this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of Chinese dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and  transmission.--[[User:Tan Xinjie|Tan Xinjie]] ([[User talk:Tan Xinjie|talk]]) 08:14, 17 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，继而才能选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
After thousands of years of precipitation and inheritance, Chinese food culture has emerged on the international stage and has gradually gained the favor and recognition of foreigners. Nowadays cultural exchanges among countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and transmission. Domestication and foreignization strategies can preserve the cultural elements of the original text to the greatest extent and solve some problems existing in the translation of Chinese dish names. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural background, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation from the perspective of domestication and foreignization. However,it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the expression of the former is reflected in the application of specific translation skills, and the application of the latter needs to be based on certain translation strategies. Therefore, this paper will discuss the application of translation strategies domestication and foreignization in the translation of traditional Chinese dishes using the name of Hunan cuisine as the corpus based on the corpus of Hunan dishes. (Xiong Bing 2014,84)--[[User:Tan Xinjie|Tan Xinjie]] ([[User talk:Tan Xinjie|talk]]) 09:27, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
Chinese food culture is extensive and profound with long history. The importance of English translation of Chinese dish names in cross-cultural communications among China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Below I will analyze them in detail with examples.(Xia Ying 2016, 259)--[[User:Tan Xinjie|Tan Xinjie]] ([[User talk:Tan Xinjie|talk]]) 13:52, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods vary from region to region. Some dishes are named after myths, legends and allusions, others are complex in cooking methods and various in ingredients. Direct and stiff expressions can’t express the rich connotations of these dishes and even make people laugh. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it doesn’t reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. But he didn’t have cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and doesn’t reflect the main ingredients of this dish. I think that it is more appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)--[[User:Tan Xinjie|Tan Xinjie]] ([[User talk:Tan Xinjie|talk]]) 13:52, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish names, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese food culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; Tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so no explanation can also be. The first translation is more vivid and make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese food culture. (Lin Hong 1991, 41)--[[User:Tan Xinjie|Tan Xinjie]] ([[User talk:Tan Xinjie|talk]]) 13:52, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western food cultures, which stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners don’t understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding.(Wang Junjian 2017，107)--[[User:Tan Xinjie|Tan Xinjie]] ([[User talk:Tan Xinjie|talk]]) 13:52, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignoring the cultural background contained in dish names, and using inappropriate translation methods. The paper tries to solve these problems by adopting  domestication and foreignization from the linguistic and cultural levels, then  introduces the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)--[[User:Tan Xinjie|Tan Xinjie]] ([[User talk:Tan Xinjie|talk]]) 13:52, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book “Translator's Invisibility” according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expression that the readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers. It can help readers better understand the translation and enhance its readability and appreciation of translation. Foreignization in the process of translation considers the language characteristics of foreign cultures, absorbs foreign language expressions, requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. The purpose of using foreignization is to consider the difference of national cultures, to preserve and reflect the characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers. (Baidu Encyclopedia, Susong Longhua ,2011)--[[User:Tan Xinjie|Tan Xinjie]] ([[User talk:Tan Xinjie|talk]]) 14:11, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level, adopting foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Because of its reader-oriented characteristics, domestication can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt  foreignization, because there are too many cultural differences in cross-cultural communication, and it is necessary to use domestication to remove the obstacles of communication. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, combining domestication and foreignization can maximize strengths, avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)--[[User:Tan Xinjie|Tan Xinjie]] ([[User talk:Tan Xinjie|talk]]) 14:41, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and application. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the authors. On the one hand, we should consider their way of thinking and understanding ability as far as possible from the reader's point of view, so that they can understand the translation content. On the other hand, we should pay attention to retain the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)--[[User:Tan Xinjie|Tan Xinjie]] ([[User talk:Tan Xinjie|talk]]) 14:41, 18 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112712</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112712"/>
		<updated>2020-12-15T08:42:10Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* References */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 03:52, 15 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
===Chapter1 Introduction===&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
===Chapter2 Movie: A kind of Art===&lt;br /&gt;
&lt;br /&gt;
====2.1 The Introduction of Movie====&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
===Chapter3 Analysis on Movie Title Translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Current Study of Movie Title Translation====&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
====3.2 Standarding Movie Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1  Ways to Standard=====&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 The Criteria for Movie Title Translation=====&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
====3.3 The Principles of Movie Title Translation====&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
===Chapter4  Ways of Movie Title Translation===&lt;br /&gt;
&lt;br /&gt;
====4.1 Literal Translation====&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
====4.2  Free Translation====&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
====4.3 Transliteration====&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
====4.4 Amplification and Omission====&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
====4.5 Naturalization====&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
====4.6 Foreignization====&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
===Chapter5 Conclusion===&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.(Yang Shu, 2017)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Eugene A. Nida. Toward a Science of Translating. Shanghai Foreign Language Education Press, 2004.&lt;br /&gt;
&lt;br /&gt;
[2]Jin Ti. Equivalent Translation Exploration. Beijing: China International Translation and Publishing Company, 1997.&lt;br /&gt;
&lt;br /&gt;
[3]Han Su. Comparison between English and Chinese Version in Film Title Translation. Journal of Chifeng University.2019(03):101-103&lt;br /&gt;
&lt;br /&gt;
[4]He Ying. Theory and method of Film Title Translation. Foreign language Teaching, 2001 ,(01):56-60.&lt;br /&gt;
&lt;br /&gt;
[5]Lin Wen. Cultural Identity and Translation of English Film Titles. Guizhou Normal University,2016.&lt;br /&gt;
&lt;br /&gt;
[6]Liu Miqing. Contemporary Translation Theory. Beijing: China International Translation and Publishing Company, 1999.&lt;br /&gt;
&lt;br /&gt;
[7]Lu Hui. Brief analysis of English Film Title Translation. Huashang. 2008(06):68.&lt;br /&gt;
&lt;br /&gt;
[8]Song Yanlan. Common Chinese Cultural Factors in English Film Title Translation -- Take 50 films for example. Liberal arts navigation. 2017(04):22-24.&lt;br /&gt;
&lt;br /&gt;
[9]Yao Dongyu. Journal of Liao Ning Institute of Science and Technology,2016.&lt;br /&gt;
&lt;br /&gt;
[10]Yang Hu Hong. On several Translation Methods of Film Title Translation. Anhui Literature, 2006.&lt;br /&gt;
&lt;br /&gt;
[11]Yang Shu. Narrative Studies of Mainland Chinese Films Since the New Era. Shandong Normal University. 2017.&lt;br /&gt;
&lt;br /&gt;
[12]Zen Qingyu. A Brief analysis of domestication and Foreignization of English Film Title Translation. Science and Education Guide. 2020(05):25-26.&lt;br /&gt;
&lt;br /&gt;
[13]Zhou Baoxue. A Brief Analysis of the Principles and Methods of English Film Title Translation. Science and Education Literature Review. 2013(08):149-150.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. &amp;quot;These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. &amp;quot;(Fu Rong, 2015,80). To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time.&amp;quot; (Li Chunjiang, 2015,62). Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, &amp;quot;Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. &amp;quot;(Liao Yingying 2008,72). Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”.&amp;quot;(Ou Yangyin 2000,23). Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347).&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011, 359).&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,364).&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,377).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.(Fu Rong 2015,93).&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. (Snell Hornby 1995,21).Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47).&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,179). In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.(Kang Shiyong 2003,190).&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. (Kang Shiyong 2003,201). Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77).&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,94).&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,102).&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.(Li Chunjiang 2015,133).&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015, 83).&lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. &amp;quot;Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment.&amp;quot;(Fu Rong 2015,84). Therefore, literal translation works for spreading Chinese culture. In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. &amp;quot;Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms.&amp;quot;(Furong 2015,85). For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,91).&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. (Liu Miqing 2005,391). Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms]宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms]. ''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112710</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112710"/>
		<updated>2020-12-15T08:41:30Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* Chapter5 Conclusion */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 03:52, 15 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
===Chapter1 Introduction===&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
===Chapter2 Movie: A kind of Art===&lt;br /&gt;
&lt;br /&gt;
====2.1 The Introduction of Movie====&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
===Chapter3 Analysis on Movie Title Translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Current Study of Movie Title Translation====&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
====3.2 Standarding Movie Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1  Ways to Standard=====&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 The Criteria for Movie Title Translation=====&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
====3.3 The Principles of Movie Title Translation====&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
===Chapter4  Ways of Movie Title Translation===&lt;br /&gt;
&lt;br /&gt;
====4.1 Literal Translation====&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
====4.2  Free Translation====&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
====4.3 Transliteration====&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
====4.4 Amplification and Omission====&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
====4.5 Naturalization====&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
====4.6 Foreignization====&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
===Chapter5 Conclusion===&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.(Yang Shu, 2017)&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
[1]Eugene A. Nida. Toward a Science of Translating. Shanghai Foreign Language Education Press, 2004.&lt;br /&gt;
&lt;br /&gt;
[2]Jin Ti. Equivalent Translation Exploration. Beijing: China International Translation and Publishing Company, 1997.&lt;br /&gt;
&lt;br /&gt;
[3]Han Su. Comparison between English and Chinese Version in Film Title Translation. Journal of Chifeng University.2019(03):101-103&lt;br /&gt;
&lt;br /&gt;
[4]He Ying. Theory and method of Film Title Translation. Foreign language Teaching, 2001 ,(01):56-60.&lt;br /&gt;
&lt;br /&gt;
[5]Lin Wen. Cultural Identity and Translation of English Film Titles. Guizhou Normal University,2016.&lt;br /&gt;
&lt;br /&gt;
[6]Liu Miqing. Contemporary Translation Theory. Beijing: China International Translation and Publishing Company, 1999.&lt;br /&gt;
&lt;br /&gt;
[7]Lu Hui. Brief analysis of English Film Title Translation. Huashang. 2008(06):68.&lt;br /&gt;
&lt;br /&gt;
[8]Song Yanlan. Common Chinese Cultural Factors in English Film Title Translation -- Take 50 films for example. Liberal arts navigation. 2017(04):22-24.&lt;br /&gt;
&lt;br /&gt;
[9]Yao Dongyu. Journal of Liao Ning Institute of Science and Technology,2016.&lt;br /&gt;
&lt;br /&gt;
[10]Yang Hu Hong. On several Translation Methods of Film Title Translation. Anhui Literature, 2006.&lt;br /&gt;
&lt;br /&gt;
[11]Yang Shu. Narrative Studies of Mainland Chinese Films Since the New Era. Shandong Normal University. 2017.&lt;br /&gt;
&lt;br /&gt;
[12]Zen Qingyu. A Brief analysis of domestication and Foreignization of English Film Title Translation. Science and Education Guide. 2020(05):25-26.&lt;br /&gt;
&lt;br /&gt;
[13]Zhou Baoxue. A Brief Analysis of the Principles and Methods of English Film Title Translation. Science and Education Literature Review. 2013(08):149-150.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. &amp;quot;These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. &amp;quot;(Fu Rong, 2015,80). To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time.&amp;quot; (Li Chunjiang, 2015,62). Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, &amp;quot;Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. &amp;quot;(Liao Yingying 2008,72). Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”.&amp;quot;(Ou Yangyin 2000,23). Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347).&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011, 359).&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,364).&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,377).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.(Fu Rong 2015,93).&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. (Snell Hornby 1995,21).Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47).&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,179). In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.(Kang Shiyong 2003,190).&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. (Kang Shiyong 2003,201). Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77).&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,94).&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,102).&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.(Li Chunjiang 2015,133).&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015, 83).&lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. &amp;quot;Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment.&amp;quot;(Fu Rong 2015,84). Therefore, literal translation works for spreading Chinese culture. In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. &amp;quot;Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms.&amp;quot;(Furong 2015,85). For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,91).&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. (Liu Miqing 2005,391). Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms]宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms]. ''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112708</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112708"/>
		<updated>2020-12-15T08:40:32Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* 4.6 Foreignization */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 03:52, 15 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
===Chapter1 Introduction===&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
===Chapter2 Movie: A kind of Art===&lt;br /&gt;
&lt;br /&gt;
====2.1 The Introduction of Movie====&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
===Chapter3 Analysis on Movie Title Translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Current Study of Movie Title Translation====&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
====3.2 Standarding Movie Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1  Ways to Standard=====&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 The Criteria for Movie Title Translation=====&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
====3.3 The Principles of Movie Title Translation====&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
===Chapter4  Ways of Movie Title Translation===&lt;br /&gt;
&lt;br /&gt;
====4.1 Literal Translation====&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
====4.2  Free Translation====&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
====4.3 Transliteration====&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
====4.4 Amplification and Omission====&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
====4.5 Naturalization====&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
====4.6 Foreignization====&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.(Yang Shu, 2017)&lt;br /&gt;
==References==&lt;br /&gt;
[1]Eugene A. Nida. Toward a Science of Translating. Shanghai Foreign Language Education Press, 2004.&lt;br /&gt;
&lt;br /&gt;
[2]Jin Ti. Equivalent Translation Exploration. Beijing: China International Translation and Publishing Company, 1997.&lt;br /&gt;
&lt;br /&gt;
[3]Han Su. Comparison between English and Chinese Version in Film Title Translation. Journal of Chifeng University.2019(03):101-103&lt;br /&gt;
&lt;br /&gt;
[4]He Ying. Theory and method of Film Title Translation. Foreign language Teaching, 2001 ,(01):56-60.&lt;br /&gt;
&lt;br /&gt;
[5]Lin Wen. Cultural Identity and Translation of English Film Titles. Guizhou Normal University,2016.&lt;br /&gt;
&lt;br /&gt;
[6]Liu Miqing. Contemporary Translation Theory. Beijing: China International Translation and Publishing Company, 1999.&lt;br /&gt;
&lt;br /&gt;
[7]Lu Hui. Brief analysis of English Film Title Translation. Huashang. 2008(06):68.&lt;br /&gt;
&lt;br /&gt;
[8]Song Yanlan. Common Chinese Cultural Factors in English Film Title Translation -- Take 50 films for example. Liberal arts navigation. 2017(04):22-24.&lt;br /&gt;
&lt;br /&gt;
[9]Yao Dongyu. Journal of Liao Ning Institute of Science and Technology,2016.&lt;br /&gt;
&lt;br /&gt;
[10]Yang Hu Hong. On several Translation Methods of Film Title Translation. Anhui Literature, 2006.&lt;br /&gt;
&lt;br /&gt;
[11]Yang Shu. Narrative Studies of Mainland Chinese Films Since the New Era. Shandong Normal University. 2017.&lt;br /&gt;
&lt;br /&gt;
[12]Zen Qingyu. A Brief analysis of domestication and Foreignization of English Film Title Translation. Science and Education Guide. 2020(05):25-26.&lt;br /&gt;
&lt;br /&gt;
[13]Zhou Baoxue. A Brief Analysis of the Principles and Methods of English Film Title Translation. Science and Education Literature Review. 2013(08):149-150.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. &amp;quot;These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. &amp;quot;(Fu Rong, 2015,80). To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time.&amp;quot; (Li Chunjiang, 2015,62). Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, &amp;quot;Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. &amp;quot;(Liao Yingying 2008,72). Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”.&amp;quot;(Ou Yangyin 2000,23). Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347).&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011, 359).&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,364).&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,377).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.(Fu Rong 2015,93).&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. (Snell Hornby 1995,21).Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47).&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,179). In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.(Kang Shiyong 2003,190).&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. (Kang Shiyong 2003,201). Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77).&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,94).&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,102).&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.(Li Chunjiang 2015,133).&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015, 83).&lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. &amp;quot;Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment.&amp;quot;(Fu Rong 2015,84). Therefore, literal translation works for spreading Chinese culture. In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. &amp;quot;Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms.&amp;quot;(Furong 2015,85). For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,91).&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. (Liu Miqing 2005,391). Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms]宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms]. ''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112706</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112706"/>
		<updated>2020-12-15T08:39:52Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* 4.5 Naturalization */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 03:52, 15 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
===Chapter1 Introduction===&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
===Chapter2 Movie: A kind of Art===&lt;br /&gt;
&lt;br /&gt;
====2.1 The Introduction of Movie====&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
===Chapter3 Analysis on Movie Title Translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Current Study of Movie Title Translation====&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
====3.2 Standarding Movie Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1  Ways to Standard=====&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 The Criteria for Movie Title Translation=====&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
====3.3 The Principles of Movie Title Translation====&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
===Chapter4  Ways of Movie Title Translation===&lt;br /&gt;
&lt;br /&gt;
====4.1 Literal Translation====&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
====4.2  Free Translation====&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
====4.3 Transliteration====&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
====4.4 Amplification and Omission====&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
====4.5 Naturalization====&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.(Yang Shu, 2017)&lt;br /&gt;
==References==&lt;br /&gt;
[1]Eugene A. Nida. Toward a Science of Translating. Shanghai Foreign Language Education Press, 2004.&lt;br /&gt;
&lt;br /&gt;
[2]Jin Ti. Equivalent Translation Exploration. Beijing: China International Translation and Publishing Company, 1997.&lt;br /&gt;
&lt;br /&gt;
[3]Han Su. Comparison between English and Chinese Version in Film Title Translation. Journal of Chifeng University.2019(03):101-103&lt;br /&gt;
&lt;br /&gt;
[4]He Ying. Theory and method of Film Title Translation. Foreign language Teaching, 2001 ,(01):56-60.&lt;br /&gt;
&lt;br /&gt;
[5]Lin Wen. Cultural Identity and Translation of English Film Titles. Guizhou Normal University,2016.&lt;br /&gt;
&lt;br /&gt;
[6]Liu Miqing. Contemporary Translation Theory. Beijing: China International Translation and Publishing Company, 1999.&lt;br /&gt;
&lt;br /&gt;
[7]Lu Hui. Brief analysis of English Film Title Translation. Huashang. 2008(06):68.&lt;br /&gt;
&lt;br /&gt;
[8]Song Yanlan. Common Chinese Cultural Factors in English Film Title Translation -- Take 50 films for example. Liberal arts navigation. 2017(04):22-24.&lt;br /&gt;
&lt;br /&gt;
[9]Yao Dongyu. Journal of Liao Ning Institute of Science and Technology,2016.&lt;br /&gt;
&lt;br /&gt;
[10]Yang Hu Hong. On several Translation Methods of Film Title Translation. Anhui Literature, 2006.&lt;br /&gt;
&lt;br /&gt;
[11]Yang Shu. Narrative Studies of Mainland Chinese Films Since the New Era. Shandong Normal University. 2017.&lt;br /&gt;
&lt;br /&gt;
[12]Zen Qingyu. A Brief analysis of domestication and Foreignization of English Film Title Translation. Science and Education Guide. 2020(05):25-26.&lt;br /&gt;
&lt;br /&gt;
[13]Zhou Baoxue. A Brief Analysis of the Principles and Methods of English Film Title Translation. Science and Education Literature Review. 2013(08):149-150.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. &amp;quot;These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. &amp;quot;(Fu Rong, 2015,80). To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time.&amp;quot; (Li Chunjiang, 2015,62). Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, &amp;quot;Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. &amp;quot;(Liao Yingying 2008,72). Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”.&amp;quot;(Ou Yangyin 2000,23). Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347).&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011, 359).&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,364).&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,377).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.(Fu Rong 2015,93).&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. (Snell Hornby 1995,21).Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47).&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,179). In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.(Kang Shiyong 2003,190).&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. (Kang Shiyong 2003,201). Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77).&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,94).&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,102).&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.(Li Chunjiang 2015,133).&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015, 83).&lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. &amp;quot;Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment.&amp;quot;(Fu Rong 2015,84). Therefore, literal translation works for spreading Chinese culture. In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. &amp;quot;Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms.&amp;quot;(Furong 2015,85). For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,91).&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. (Liu Miqing 2005,391). Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms]宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms]. ''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112703</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112703"/>
		<updated>2020-12-15T08:39:16Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* 4.4 Amplification and Omission */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 03:52, 15 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
===Chapter1 Introduction===&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
===Chapter2 Movie: A kind of Art===&lt;br /&gt;
&lt;br /&gt;
====2.1 The Introduction of Movie====&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
===Chapter3 Analysis on Movie Title Translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Current Study of Movie Title Translation====&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
====3.2 Standarding Movie Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1  Ways to Standard=====&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 The Criteria for Movie Title Translation=====&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
====3.3 The Principles of Movie Title Translation====&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
===Chapter4  Ways of Movie Title Translation===&lt;br /&gt;
&lt;br /&gt;
====4.1 Literal Translation====&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
====4.2  Free Translation====&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
====4.3 Transliteration====&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
====4.4 Amplification and Omission====&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.(Yang Shu, 2017)&lt;br /&gt;
==References==&lt;br /&gt;
[1]Eugene A. Nida. Toward a Science of Translating. Shanghai Foreign Language Education Press, 2004.&lt;br /&gt;
&lt;br /&gt;
[2]Jin Ti. Equivalent Translation Exploration. Beijing: China International Translation and Publishing Company, 1997.&lt;br /&gt;
&lt;br /&gt;
[3]Han Su. Comparison between English and Chinese Version in Film Title Translation. Journal of Chifeng University.2019(03):101-103&lt;br /&gt;
&lt;br /&gt;
[4]He Ying. Theory and method of Film Title Translation. Foreign language Teaching, 2001 ,(01):56-60.&lt;br /&gt;
&lt;br /&gt;
[5]Lin Wen. Cultural Identity and Translation of English Film Titles. Guizhou Normal University,2016.&lt;br /&gt;
&lt;br /&gt;
[6]Liu Miqing. Contemporary Translation Theory. Beijing: China International Translation and Publishing Company, 1999.&lt;br /&gt;
&lt;br /&gt;
[7]Lu Hui. Brief analysis of English Film Title Translation. Huashang. 2008(06):68.&lt;br /&gt;
&lt;br /&gt;
[8]Song Yanlan. Common Chinese Cultural Factors in English Film Title Translation -- Take 50 films for example. Liberal arts navigation. 2017(04):22-24.&lt;br /&gt;
&lt;br /&gt;
[9]Yao Dongyu. Journal of Liao Ning Institute of Science and Technology,2016.&lt;br /&gt;
&lt;br /&gt;
[10]Yang Hu Hong. On several Translation Methods of Film Title Translation. Anhui Literature, 2006.&lt;br /&gt;
&lt;br /&gt;
[11]Yang Shu. Narrative Studies of Mainland Chinese Films Since the New Era. Shandong Normal University. 2017.&lt;br /&gt;
&lt;br /&gt;
[12]Zen Qingyu. A Brief analysis of domestication and Foreignization of English Film Title Translation. Science and Education Guide. 2020(05):25-26.&lt;br /&gt;
&lt;br /&gt;
[13]Zhou Baoxue. A Brief Analysis of the Principles and Methods of English Film Title Translation. Science and Education Literature Review. 2013(08):149-150.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. &amp;quot;These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. &amp;quot;(Fu Rong, 2015,80). To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time.&amp;quot; (Li Chunjiang, 2015,62). Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, &amp;quot;Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. &amp;quot;(Liao Yingying 2008,72). Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”.&amp;quot;(Ou Yangyin 2000,23). Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347).&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011, 359).&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,364).&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,377).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.(Fu Rong 2015,93).&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. (Snell Hornby 1995,21).Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47).&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,179). In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.(Kang Shiyong 2003,190).&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. (Kang Shiyong 2003,201). Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77).&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,94).&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,102).&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.(Li Chunjiang 2015,133).&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015, 83).&lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. &amp;quot;Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment.&amp;quot;(Fu Rong 2015,84). Therefore, literal translation works for spreading Chinese culture. In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. &amp;quot;Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms.&amp;quot;(Furong 2015,85). For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,91).&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. (Liu Miqing 2005,391). Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms]宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms]. ''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112702</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112702"/>
		<updated>2020-12-15T08:38:41Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* 4.3 Transliteration */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 03:52, 15 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
===Chapter1 Introduction===&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
===Chapter2 Movie: A kind of Art===&lt;br /&gt;
&lt;br /&gt;
====2.1 The Introduction of Movie====&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
===Chapter3 Analysis on Movie Title Translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Current Study of Movie Title Translation====&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
====3.2 Standarding Movie Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1  Ways to Standard=====&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 The Criteria for Movie Title Translation=====&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
====3.3 The Principles of Movie Title Translation====&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
===Chapter4  Ways of Movie Title Translation===&lt;br /&gt;
&lt;br /&gt;
====4.1 Literal Translation====&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
====4.2  Free Translation====&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
====4.3 Transliteration====&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.(Yang Shu, 2017)&lt;br /&gt;
==References==&lt;br /&gt;
[1]Eugene A. Nida. Toward a Science of Translating. Shanghai Foreign Language Education Press, 2004.&lt;br /&gt;
&lt;br /&gt;
[2]Jin Ti. Equivalent Translation Exploration. Beijing: China International Translation and Publishing Company, 1997.&lt;br /&gt;
&lt;br /&gt;
[3]Han Su. Comparison between English and Chinese Version in Film Title Translation. Journal of Chifeng University.2019(03):101-103&lt;br /&gt;
&lt;br /&gt;
[4]He Ying. Theory and method of Film Title Translation. Foreign language Teaching, 2001 ,(01):56-60.&lt;br /&gt;
&lt;br /&gt;
[5]Lin Wen. Cultural Identity and Translation of English Film Titles. Guizhou Normal University,2016.&lt;br /&gt;
&lt;br /&gt;
[6]Liu Miqing. Contemporary Translation Theory. Beijing: China International Translation and Publishing Company, 1999.&lt;br /&gt;
&lt;br /&gt;
[7]Lu Hui. Brief analysis of English Film Title Translation. Huashang. 2008(06):68.&lt;br /&gt;
&lt;br /&gt;
[8]Song Yanlan. Common Chinese Cultural Factors in English Film Title Translation -- Take 50 films for example. Liberal arts navigation. 2017(04):22-24.&lt;br /&gt;
&lt;br /&gt;
[9]Yao Dongyu. Journal of Liao Ning Institute of Science and Technology,2016.&lt;br /&gt;
&lt;br /&gt;
[10]Yang Hu Hong. On several Translation Methods of Film Title Translation. Anhui Literature, 2006.&lt;br /&gt;
&lt;br /&gt;
[11]Yang Shu. Narrative Studies of Mainland Chinese Films Since the New Era. Shandong Normal University. 2017.&lt;br /&gt;
&lt;br /&gt;
[12]Zen Qingyu. A Brief analysis of domestication and Foreignization of English Film Title Translation. Science and Education Guide. 2020(05):25-26.&lt;br /&gt;
&lt;br /&gt;
[13]Zhou Baoxue. A Brief Analysis of the Principles and Methods of English Film Title Translation. Science and Education Literature Review. 2013(08):149-150.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. &amp;quot;These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. &amp;quot;(Fu Rong, 2015,80). To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time.&amp;quot; (Li Chunjiang, 2015,62). Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, &amp;quot;Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. &amp;quot;(Liao Yingying 2008,72). Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”.&amp;quot;(Ou Yangyin 2000,23). Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347).&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011, 359).&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,364).&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,377).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.(Fu Rong 2015,93).&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. (Snell Hornby 1995,21).Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47).&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,179). In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.(Kang Shiyong 2003,190).&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. (Kang Shiyong 2003,201). Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77).&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,94).&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,102).&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.(Li Chunjiang 2015,133).&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015, 83).&lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. &amp;quot;Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment.&amp;quot;(Fu Rong 2015,84). Therefore, literal translation works for spreading Chinese culture. In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. &amp;quot;Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms.&amp;quot;(Furong 2015,85). For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,91).&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. (Liu Miqing 2005,391). Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms]宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms]. ''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112701</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112701"/>
		<updated>2020-12-15T08:38:11Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* 4.2  Free Translation */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 03:52, 15 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
===Chapter1 Introduction===&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
===Chapter2 Movie: A kind of Art===&lt;br /&gt;
&lt;br /&gt;
====2.1 The Introduction of Movie====&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
===Chapter3 Analysis on Movie Title Translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Current Study of Movie Title Translation====&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
====3.2 Standarding Movie Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1  Ways to Standard=====&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 The Criteria for Movie Title Translation=====&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
====3.3 The Principles of Movie Title Translation====&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
===Chapter4  Ways of Movie Title Translation===&lt;br /&gt;
&lt;br /&gt;
====4.1 Literal Translation====&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
====4.2  Free Translation====&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.(Yang Shu, 2017)&lt;br /&gt;
==References==&lt;br /&gt;
[1]Eugene A. Nida. Toward a Science of Translating. Shanghai Foreign Language Education Press, 2004.&lt;br /&gt;
&lt;br /&gt;
[2]Jin Ti. Equivalent Translation Exploration. Beijing: China International Translation and Publishing Company, 1997.&lt;br /&gt;
&lt;br /&gt;
[3]Han Su. Comparison between English and Chinese Version in Film Title Translation. Journal of Chifeng University.2019(03):101-103&lt;br /&gt;
&lt;br /&gt;
[4]He Ying. Theory and method of Film Title Translation. Foreign language Teaching, 2001 ,(01):56-60.&lt;br /&gt;
&lt;br /&gt;
[5]Lin Wen. Cultural Identity and Translation of English Film Titles. Guizhou Normal University,2016.&lt;br /&gt;
&lt;br /&gt;
[6]Liu Miqing. Contemporary Translation Theory. Beijing: China International Translation and Publishing Company, 1999.&lt;br /&gt;
&lt;br /&gt;
[7]Lu Hui. Brief analysis of English Film Title Translation. Huashang. 2008(06):68.&lt;br /&gt;
&lt;br /&gt;
[8]Song Yanlan. Common Chinese Cultural Factors in English Film Title Translation -- Take 50 films for example. Liberal arts navigation. 2017(04):22-24.&lt;br /&gt;
&lt;br /&gt;
[9]Yao Dongyu. Journal of Liao Ning Institute of Science and Technology,2016.&lt;br /&gt;
&lt;br /&gt;
[10]Yang Hu Hong. On several Translation Methods of Film Title Translation. Anhui Literature, 2006.&lt;br /&gt;
&lt;br /&gt;
[11]Yang Shu. Narrative Studies of Mainland Chinese Films Since the New Era. Shandong Normal University. 2017.&lt;br /&gt;
&lt;br /&gt;
[12]Zen Qingyu. A Brief analysis of domestication and Foreignization of English Film Title Translation. Science and Education Guide. 2020(05):25-26.&lt;br /&gt;
&lt;br /&gt;
[13]Zhou Baoxue. A Brief Analysis of the Principles and Methods of English Film Title Translation. Science and Education Literature Review. 2013(08):149-150.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. &amp;quot;These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. &amp;quot;(Fu Rong, 2015,80). To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time.&amp;quot; (Li Chunjiang, 2015,62). Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, &amp;quot;Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. &amp;quot;(Liao Yingying 2008,72). Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”.&amp;quot;(Ou Yangyin 2000,23). Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347).&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011, 359).&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,364).&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,377).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.(Fu Rong 2015,93).&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. (Snell Hornby 1995,21).Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47).&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,179). In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.(Kang Shiyong 2003,190).&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. (Kang Shiyong 2003,201). Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77).&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,94).&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,102).&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.(Li Chunjiang 2015,133).&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015, 83).&lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. &amp;quot;Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment.&amp;quot;(Fu Rong 2015,84). Therefore, literal translation works for spreading Chinese culture. In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. &amp;quot;Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms.&amp;quot;(Furong 2015,85). For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,91).&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. (Liu Miqing 2005,391). Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms]宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms]. ''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112700</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112700"/>
		<updated>2020-12-15T08:37:32Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* 4.1 Literal Translation */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 03:52, 15 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
===Chapter1 Introduction===&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
===Chapter2 Movie: A kind of Art===&lt;br /&gt;
&lt;br /&gt;
====2.1 The Introduction of Movie====&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
===Chapter3 Analysis on Movie Title Translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Current Study of Movie Title Translation====&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
====3.2 Standarding Movie Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1  Ways to Standard=====&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 The Criteria for Movie Title Translation=====&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
====3.3 The Principles of Movie Title Translation====&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
===Chapter4  Ways of Movie Title Translation===&lt;br /&gt;
&lt;br /&gt;
====4.1 Literal Translation====&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.(Yang Shu, 2017)&lt;br /&gt;
==References==&lt;br /&gt;
[1]Eugene A. Nida. Toward a Science of Translating. Shanghai Foreign Language Education Press, 2004.&lt;br /&gt;
&lt;br /&gt;
[2]Jin Ti. Equivalent Translation Exploration. Beijing: China International Translation and Publishing Company, 1997.&lt;br /&gt;
&lt;br /&gt;
[3]Han Su. Comparison between English and Chinese Version in Film Title Translation. Journal of Chifeng University.2019(03):101-103&lt;br /&gt;
&lt;br /&gt;
[4]He Ying. Theory and method of Film Title Translation. Foreign language Teaching, 2001 ,(01):56-60.&lt;br /&gt;
&lt;br /&gt;
[5]Lin Wen. Cultural Identity and Translation of English Film Titles. Guizhou Normal University,2016.&lt;br /&gt;
&lt;br /&gt;
[6]Liu Miqing. Contemporary Translation Theory. Beijing: China International Translation and Publishing Company, 1999.&lt;br /&gt;
&lt;br /&gt;
[7]Lu Hui. Brief analysis of English Film Title Translation. Huashang. 2008(06):68.&lt;br /&gt;
&lt;br /&gt;
[8]Song Yanlan. Common Chinese Cultural Factors in English Film Title Translation -- Take 50 films for example. Liberal arts navigation. 2017(04):22-24.&lt;br /&gt;
&lt;br /&gt;
[9]Yao Dongyu. Journal of Liao Ning Institute of Science and Technology,2016.&lt;br /&gt;
&lt;br /&gt;
[10]Yang Hu Hong. On several Translation Methods of Film Title Translation. Anhui Literature, 2006.&lt;br /&gt;
&lt;br /&gt;
[11]Yang Shu. Narrative Studies of Mainland Chinese Films Since the New Era. Shandong Normal University. 2017.&lt;br /&gt;
&lt;br /&gt;
[12]Zen Qingyu. A Brief analysis of domestication and Foreignization of English Film Title Translation. Science and Education Guide. 2020(05):25-26.&lt;br /&gt;
&lt;br /&gt;
[13]Zhou Baoxue. A Brief Analysis of the Principles and Methods of English Film Title Translation. Science and Education Literature Review. 2013(08):149-150.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. &amp;quot;These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. &amp;quot;(Fu Rong, 2015,80). To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time.&amp;quot; (Li Chunjiang, 2015,62). Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, &amp;quot;Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. &amp;quot;(Liao Yingying 2008,72). Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”.&amp;quot;(Ou Yangyin 2000,23). Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347).&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011, 359).&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,364).&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,377).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.(Fu Rong 2015,93).&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. (Snell Hornby 1995,21).Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47).&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,179). In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.(Kang Shiyong 2003,190).&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. (Kang Shiyong 2003,201). Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77).&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,94).&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,102).&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.(Li Chunjiang 2015,133).&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015, 83).&lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. &amp;quot;Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment.&amp;quot;(Fu Rong 2015,84). Therefore, literal translation works for spreading Chinese culture. In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. &amp;quot;Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms.&amp;quot;(Furong 2015,85). For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,91).&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. (Liu Miqing 2005,391). Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms]宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms]. ''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112699</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112699"/>
		<updated>2020-12-15T08:36:33Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* Chapter4  Ways of Movie Title Translation */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 03:52, 15 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
===Chapter1 Introduction===&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
===Chapter2 Movie: A kind of Art===&lt;br /&gt;
&lt;br /&gt;
====2.1 The Introduction of Movie====&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
===Chapter3 Analysis on Movie Title Translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Current Study of Movie Title Translation====&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
====3.2 Standarding Movie Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1  Ways to Standard=====&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 The Criteria for Movie Title Translation=====&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
====3.3 The Principles of Movie Title Translation====&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
===Chapter4  Ways of Movie Title Translation===&lt;br /&gt;
&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.(Yang Shu, 2017)&lt;br /&gt;
==References==&lt;br /&gt;
[1]Eugene A. Nida. Toward a Science of Translating. Shanghai Foreign Language Education Press, 2004.&lt;br /&gt;
&lt;br /&gt;
[2]Jin Ti. Equivalent Translation Exploration. Beijing: China International Translation and Publishing Company, 1997.&lt;br /&gt;
&lt;br /&gt;
[3]Han Su. Comparison between English and Chinese Version in Film Title Translation. Journal of Chifeng University.2019(03):101-103&lt;br /&gt;
&lt;br /&gt;
[4]He Ying. Theory and method of Film Title Translation. Foreign language Teaching, 2001 ,(01):56-60.&lt;br /&gt;
&lt;br /&gt;
[5]Lin Wen. Cultural Identity and Translation of English Film Titles. Guizhou Normal University,2016.&lt;br /&gt;
&lt;br /&gt;
[6]Liu Miqing. Contemporary Translation Theory. Beijing: China International Translation and Publishing Company, 1999.&lt;br /&gt;
&lt;br /&gt;
[7]Lu Hui. Brief analysis of English Film Title Translation. Huashang. 2008(06):68.&lt;br /&gt;
&lt;br /&gt;
[8]Song Yanlan. Common Chinese Cultural Factors in English Film Title Translation -- Take 50 films for example. Liberal arts navigation. 2017(04):22-24.&lt;br /&gt;
&lt;br /&gt;
[9]Yao Dongyu. Journal of Liao Ning Institute of Science and Technology,2016.&lt;br /&gt;
&lt;br /&gt;
[10]Yang Hu Hong. On several Translation Methods of Film Title Translation. Anhui Literature, 2006.&lt;br /&gt;
&lt;br /&gt;
[11]Yang Shu. Narrative Studies of Mainland Chinese Films Since the New Era. Shandong Normal University. 2017.&lt;br /&gt;
&lt;br /&gt;
[12]Zen Qingyu. A Brief analysis of domestication and Foreignization of English Film Title Translation. Science and Education Guide. 2020(05):25-26.&lt;br /&gt;
&lt;br /&gt;
[13]Zhou Baoxue. A Brief Analysis of the Principles and Methods of English Film Title Translation. Science and Education Literature Review. 2013(08):149-150.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. &amp;quot;These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. &amp;quot;(Fu Rong, 2015,80). To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time.&amp;quot; (Li Chunjiang, 2015,62). Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, &amp;quot;Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. &amp;quot;(Liao Yingying 2008,72). Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”.&amp;quot;(Ou Yangyin 2000,23). Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347).&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011, 359).&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,364).&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,377).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.(Fu Rong 2015,93).&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. (Snell Hornby 1995,21).Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47).&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,179). In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.(Kang Shiyong 2003,190).&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. (Kang Shiyong 2003,201). Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77).&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,94).&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,102).&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.(Li Chunjiang 2015,133).&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015, 83).&lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. &amp;quot;Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment.&amp;quot;(Fu Rong 2015,84). Therefore, literal translation works for spreading Chinese culture. In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. &amp;quot;Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms.&amp;quot;(Furong 2015,85). For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,91).&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. (Liu Miqing 2005,391). Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms]宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms]. ''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112698</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112698"/>
		<updated>2020-12-15T08:35:38Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* 3.3 The Principles of Movie Title Translation */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 03:52, 15 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
===Chapter1 Introduction===&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
===Chapter2 Movie: A kind of Art===&lt;br /&gt;
&lt;br /&gt;
====2.1 The Introduction of Movie====&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
===Chapter3 Analysis on Movie Title Translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Current Study of Movie Title Translation====&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
====3.2 Standarding Movie Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1  Ways to Standard=====&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 The Criteria for Movie Title Translation=====&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
====3.3 The Principles of Movie Title Translation====&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.(Yang Shu, 2017)&lt;br /&gt;
==References==&lt;br /&gt;
[1]Eugene A. Nida. Toward a Science of Translating. Shanghai Foreign Language Education Press, 2004.&lt;br /&gt;
&lt;br /&gt;
[2]Jin Ti. Equivalent Translation Exploration. Beijing: China International Translation and Publishing Company, 1997.&lt;br /&gt;
&lt;br /&gt;
[3]Han Su. Comparison between English and Chinese Version in Film Title Translation. Journal of Chifeng University.2019(03):101-103&lt;br /&gt;
&lt;br /&gt;
[4]He Ying. Theory and method of Film Title Translation. Foreign language Teaching, 2001 ,(01):56-60.&lt;br /&gt;
&lt;br /&gt;
[5]Lin Wen. Cultural Identity and Translation of English Film Titles. Guizhou Normal University,2016.&lt;br /&gt;
&lt;br /&gt;
[6]Liu Miqing. Contemporary Translation Theory. Beijing: China International Translation and Publishing Company, 1999.&lt;br /&gt;
&lt;br /&gt;
[7]Lu Hui. Brief analysis of English Film Title Translation. Huashang. 2008(06):68.&lt;br /&gt;
&lt;br /&gt;
[8]Song Yanlan. Common Chinese Cultural Factors in English Film Title Translation -- Take 50 films for example. Liberal arts navigation. 2017(04):22-24.&lt;br /&gt;
&lt;br /&gt;
[9]Yao Dongyu. Journal of Liao Ning Institute of Science and Technology,2016.&lt;br /&gt;
&lt;br /&gt;
[10]Yang Hu Hong. On several Translation Methods of Film Title Translation. Anhui Literature, 2006.&lt;br /&gt;
&lt;br /&gt;
[11]Yang Shu. Narrative Studies of Mainland Chinese Films Since the New Era. Shandong Normal University. 2017.&lt;br /&gt;
&lt;br /&gt;
[12]Zen Qingyu. A Brief analysis of domestication and Foreignization of English Film Title Translation. Science and Education Guide. 2020(05):25-26.&lt;br /&gt;
&lt;br /&gt;
[13]Zhou Baoxue. A Brief Analysis of the Principles and Methods of English Film Title Translation. Science and Education Literature Review. 2013(08):149-150.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. &amp;quot;These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. &amp;quot;(Fu Rong, 2015,80). To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time.&amp;quot; (Li Chunjiang, 2015,62). Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, &amp;quot;Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. &amp;quot;(Liao Yingying 2008,72). Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”.&amp;quot;(Ou Yangyin 2000,23). Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347).&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011, 359).&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,364).&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,377).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.(Fu Rong 2015,93).&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. (Snell Hornby 1995,21).Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47).&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,179). In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.(Kang Shiyong 2003,190).&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. (Kang Shiyong 2003,201). Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77).&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,94).&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,102).&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.(Li Chunjiang 2015,133).&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015, 83).&lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. &amp;quot;Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment.&amp;quot;(Fu Rong 2015,84). Therefore, literal translation works for spreading Chinese culture. In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. &amp;quot;Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms.&amp;quot;(Furong 2015,85). For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,91).&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. (Liu Miqing 2005,391). Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms]宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms]. ''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112697</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112697"/>
		<updated>2020-12-15T08:34:45Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* 3.2.2 The Criteria for Movie Title Translation */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 03:52, 15 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
===Chapter1 Introduction===&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
===Chapter2 Movie: A kind of Art===&lt;br /&gt;
&lt;br /&gt;
====2.1 The Introduction of Movie====&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
===Chapter3 Analysis on Movie Title Translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Current Study of Movie Title Translation====&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
====3.2 Standarding Movie Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1  Ways to Standard=====&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 The Criteria for Movie Title Translation=====&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.(Yang Shu, 2017)&lt;br /&gt;
==References==&lt;br /&gt;
[1]Eugene A. Nida. Toward a Science of Translating. Shanghai Foreign Language Education Press, 2004.&lt;br /&gt;
&lt;br /&gt;
[2]Jin Ti. Equivalent Translation Exploration. Beijing: China International Translation and Publishing Company, 1997.&lt;br /&gt;
&lt;br /&gt;
[3]Han Su. Comparison between English and Chinese Version in Film Title Translation. Journal of Chifeng University.2019(03):101-103&lt;br /&gt;
&lt;br /&gt;
[4]He Ying. Theory and method of Film Title Translation. Foreign language Teaching, 2001 ,(01):56-60.&lt;br /&gt;
&lt;br /&gt;
[5]Lin Wen. Cultural Identity and Translation of English Film Titles. Guizhou Normal University,2016.&lt;br /&gt;
&lt;br /&gt;
[6]Liu Miqing. Contemporary Translation Theory. Beijing: China International Translation and Publishing Company, 1999.&lt;br /&gt;
&lt;br /&gt;
[7]Lu Hui. Brief analysis of English Film Title Translation. Huashang. 2008(06):68.&lt;br /&gt;
&lt;br /&gt;
[8]Song Yanlan. Common Chinese Cultural Factors in English Film Title Translation -- Take 50 films for example. Liberal arts navigation. 2017(04):22-24.&lt;br /&gt;
&lt;br /&gt;
[9]Yao Dongyu. Journal of Liao Ning Institute of Science and Technology,2016.&lt;br /&gt;
&lt;br /&gt;
[10]Yang Hu Hong. On several Translation Methods of Film Title Translation. Anhui Literature, 2006.&lt;br /&gt;
&lt;br /&gt;
[11]Yang Shu. Narrative Studies of Mainland Chinese Films Since the New Era. Shandong Normal University. 2017.&lt;br /&gt;
&lt;br /&gt;
[12]Zen Qingyu. A Brief analysis of domestication and Foreignization of English Film Title Translation. Science and Education Guide. 2020(05):25-26.&lt;br /&gt;
&lt;br /&gt;
[13]Zhou Baoxue. A Brief Analysis of the Principles and Methods of English Film Title Translation. Science and Education Literature Review. 2013(08):149-150.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. &amp;quot;These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. &amp;quot;(Fu Rong, 2015,80). To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time.&amp;quot; (Li Chunjiang, 2015,62). Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, &amp;quot;Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. &amp;quot;(Liao Yingying 2008,72). Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”.&amp;quot;(Ou Yangyin 2000,23). Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347).&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011, 359).&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,364).&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,377).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.(Fu Rong 2015,93).&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. (Snell Hornby 1995,21).Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47).&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,179). In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.(Kang Shiyong 2003,190).&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. (Kang Shiyong 2003,201). Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77).&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,94).&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,102).&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.(Li Chunjiang 2015,133).&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015, 83).&lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. &amp;quot;Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment.&amp;quot;(Fu Rong 2015,84). Therefore, literal translation works for spreading Chinese culture. In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. &amp;quot;Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms.&amp;quot;(Furong 2015,85). For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,91).&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. (Liu Miqing 2005,391). Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms]宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms]. ''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112695</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112695"/>
		<updated>2020-12-15T08:34:10Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* 3.2.1  Ways to Standard */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 03:52, 15 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
===Chapter1 Introduction===&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
===Chapter2 Movie: A kind of Art===&lt;br /&gt;
&lt;br /&gt;
====2.1 The Introduction of Movie====&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
===Chapter3 Analysis on Movie Title Translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Current Study of Movie Title Translation====&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
====3.2 Standarding Movie Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1  Ways to Standard=====&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.(Yang Shu, 2017)&lt;br /&gt;
==References==&lt;br /&gt;
[1]Eugene A. Nida. Toward a Science of Translating. Shanghai Foreign Language Education Press, 2004.&lt;br /&gt;
&lt;br /&gt;
[2]Jin Ti. Equivalent Translation Exploration. Beijing: China International Translation and Publishing Company, 1997.&lt;br /&gt;
&lt;br /&gt;
[3]Han Su. Comparison between English and Chinese Version in Film Title Translation. Journal of Chifeng University.2019(03):101-103&lt;br /&gt;
&lt;br /&gt;
[4]He Ying. Theory and method of Film Title Translation. Foreign language Teaching, 2001 ,(01):56-60.&lt;br /&gt;
&lt;br /&gt;
[5]Lin Wen. Cultural Identity and Translation of English Film Titles. Guizhou Normal University,2016.&lt;br /&gt;
&lt;br /&gt;
[6]Liu Miqing. Contemporary Translation Theory. Beijing: China International Translation and Publishing Company, 1999.&lt;br /&gt;
&lt;br /&gt;
[7]Lu Hui. Brief analysis of English Film Title Translation. Huashang. 2008(06):68.&lt;br /&gt;
&lt;br /&gt;
[8]Song Yanlan. Common Chinese Cultural Factors in English Film Title Translation -- Take 50 films for example. Liberal arts navigation. 2017(04):22-24.&lt;br /&gt;
&lt;br /&gt;
[9]Yao Dongyu. Journal of Liao Ning Institute of Science and Technology,2016.&lt;br /&gt;
&lt;br /&gt;
[10]Yang Hu Hong. On several Translation Methods of Film Title Translation. Anhui Literature, 2006.&lt;br /&gt;
&lt;br /&gt;
[11]Yang Shu. Narrative Studies of Mainland Chinese Films Since the New Era. Shandong Normal University. 2017.&lt;br /&gt;
&lt;br /&gt;
[12]Zen Qingyu. A Brief analysis of domestication and Foreignization of English Film Title Translation. Science and Education Guide. 2020(05):25-26.&lt;br /&gt;
&lt;br /&gt;
[13]Zhou Baoxue. A Brief Analysis of the Principles and Methods of English Film Title Translation. Science and Education Literature Review. 2013(08):149-150.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. &amp;quot;These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. &amp;quot;(Fu Rong, 2015,80). To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time.&amp;quot; (Li Chunjiang, 2015,62). Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, &amp;quot;Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. &amp;quot;(Liao Yingying 2008,72). Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”.&amp;quot;(Ou Yangyin 2000,23). Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347).&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011, 359).&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,364).&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,377).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.(Fu Rong 2015,93).&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. (Snell Hornby 1995,21).Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47).&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,179). In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.(Kang Shiyong 2003,190).&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. (Kang Shiyong 2003,201). Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77).&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,94).&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,102).&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.(Li Chunjiang 2015,133).&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015, 83).&lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. &amp;quot;Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment.&amp;quot;(Fu Rong 2015,84). Therefore, literal translation works for spreading Chinese culture. In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. &amp;quot;Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms.&amp;quot;(Furong 2015,85). For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,91).&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. (Liu Miqing 2005,391). Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms]宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms]. ''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112693</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112693"/>
		<updated>2020-12-15T08:33:08Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* 3.2 Standarding Movie Title Translation */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 03:52, 15 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
===Chapter1 Introduction===&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
===Chapter2 Movie: A kind of Art===&lt;br /&gt;
&lt;br /&gt;
====2.1 The Introduction of Movie====&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
===Chapter3 Analysis on Movie Title Translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Current Study of Movie Title Translation====&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
====3.2 Standarding Movie Title Translation====&lt;br /&gt;
&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.(Yang Shu, 2017)&lt;br /&gt;
==References==&lt;br /&gt;
[1]Eugene A. Nida. Toward a Science of Translating. Shanghai Foreign Language Education Press, 2004.&lt;br /&gt;
&lt;br /&gt;
[2]Jin Ti. Equivalent Translation Exploration. Beijing: China International Translation and Publishing Company, 1997.&lt;br /&gt;
&lt;br /&gt;
[3]Han Su. Comparison between English and Chinese Version in Film Title Translation. Journal of Chifeng University.2019(03):101-103&lt;br /&gt;
&lt;br /&gt;
[4]He Ying. Theory and method of Film Title Translation. Foreign language Teaching, 2001 ,(01):56-60.&lt;br /&gt;
&lt;br /&gt;
[5]Lin Wen. Cultural Identity and Translation of English Film Titles. Guizhou Normal University,2016.&lt;br /&gt;
&lt;br /&gt;
[6]Liu Miqing. Contemporary Translation Theory. Beijing: China International Translation and Publishing Company, 1999.&lt;br /&gt;
&lt;br /&gt;
[7]Lu Hui. Brief analysis of English Film Title Translation. Huashang. 2008(06):68.&lt;br /&gt;
&lt;br /&gt;
[8]Song Yanlan. Common Chinese Cultural Factors in English Film Title Translation -- Take 50 films for example. Liberal arts navigation. 2017(04):22-24.&lt;br /&gt;
&lt;br /&gt;
[9]Yao Dongyu. Journal of Liao Ning Institute of Science and Technology,2016.&lt;br /&gt;
&lt;br /&gt;
[10]Yang Hu Hong. On several Translation Methods of Film Title Translation. Anhui Literature, 2006.&lt;br /&gt;
&lt;br /&gt;
[11]Yang Shu. Narrative Studies of Mainland Chinese Films Since the New Era. Shandong Normal University. 2017.&lt;br /&gt;
&lt;br /&gt;
[12]Zen Qingyu. A Brief analysis of domestication and Foreignization of English Film Title Translation. Science and Education Guide. 2020(05):25-26.&lt;br /&gt;
&lt;br /&gt;
[13]Zhou Baoxue. A Brief Analysis of the Principles and Methods of English Film Title Translation. Science and Education Literature Review. 2013(08):149-150.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. &amp;quot;These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. &amp;quot;(Fu Rong, 2015,80). To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time.&amp;quot; (Li Chunjiang, 2015,62). Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, &amp;quot;Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. &amp;quot;(Liao Yingying 2008,72). Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”.&amp;quot;(Ou Yangyin 2000,23). Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347).&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011, 359).&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,364).&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,377).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.(Fu Rong 2015,93).&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. (Snell Hornby 1995,21).Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47).&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,179). In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.(Kang Shiyong 2003,190).&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. (Kang Shiyong 2003,201). Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77).&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,94).&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,102).&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.(Li Chunjiang 2015,133).&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015, 83).&lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. &amp;quot;Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment.&amp;quot;(Fu Rong 2015,84). Therefore, literal translation works for spreading Chinese culture. In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. &amp;quot;Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms.&amp;quot;(Furong 2015,85). For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,91).&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. (Liu Miqing 2005,391). Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms]宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms]. ''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112691</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112691"/>
		<updated>2020-12-15T08:31:50Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* 3.1 Current Study of Movie Title Translation */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 03:52, 15 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
===Chapter1 Introduction===&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
===Chapter2 Movie: A kind of Art===&lt;br /&gt;
&lt;br /&gt;
====2.1 The Introduction of Movie====&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
===Chapter3 Analysis on Movie Title Translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Current Study of Movie Title Translation====&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.(Yang Shu, 2017)&lt;br /&gt;
==References==&lt;br /&gt;
[1]Eugene A. Nida. Toward a Science of Translating. Shanghai Foreign Language Education Press, 2004.&lt;br /&gt;
&lt;br /&gt;
[2]Jin Ti. Equivalent Translation Exploration. Beijing: China International Translation and Publishing Company, 1997.&lt;br /&gt;
&lt;br /&gt;
[3]Han Su. Comparison between English and Chinese Version in Film Title Translation. Journal of Chifeng University.2019(03):101-103&lt;br /&gt;
&lt;br /&gt;
[4]He Ying. Theory and method of Film Title Translation. Foreign language Teaching, 2001 ,(01):56-60.&lt;br /&gt;
&lt;br /&gt;
[5]Lin Wen. Cultural Identity and Translation of English Film Titles. Guizhou Normal University,2016.&lt;br /&gt;
&lt;br /&gt;
[6]Liu Miqing. Contemporary Translation Theory. Beijing: China International Translation and Publishing Company, 1999.&lt;br /&gt;
&lt;br /&gt;
[7]Lu Hui. Brief analysis of English Film Title Translation. Huashang. 2008(06):68.&lt;br /&gt;
&lt;br /&gt;
[8]Song Yanlan. Common Chinese Cultural Factors in English Film Title Translation -- Take 50 films for example. Liberal arts navigation. 2017(04):22-24.&lt;br /&gt;
&lt;br /&gt;
[9]Yao Dongyu. Journal of Liao Ning Institute of Science and Technology,2016.&lt;br /&gt;
&lt;br /&gt;
[10]Yang Hu Hong. On several Translation Methods of Film Title Translation. Anhui Literature, 2006.&lt;br /&gt;
&lt;br /&gt;
[11]Yang Shu. Narrative Studies of Mainland Chinese Films Since the New Era. Shandong Normal University. 2017.&lt;br /&gt;
&lt;br /&gt;
[12]Zen Qingyu. A Brief analysis of domestication and Foreignization of English Film Title Translation. Science and Education Guide. 2020(05):25-26.&lt;br /&gt;
&lt;br /&gt;
[13]Zhou Baoxue. A Brief Analysis of the Principles and Methods of English Film Title Translation. Science and Education Literature Review. 2013(08):149-150.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. &amp;quot;These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. &amp;quot;(Fu Rong, 2015,80). To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time.&amp;quot; (Li Chunjiang, 2015,62). Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, &amp;quot;Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. &amp;quot;(Liao Yingying 2008,72). Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”.&amp;quot;(Ou Yangyin 2000,23). Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347).&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011, 359).&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,364).&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,377).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.(Fu Rong 2015,93).&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. (Snell Hornby 1995,21).Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47).&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,179). In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.(Kang Shiyong 2003,190).&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. (Kang Shiyong 2003,201). Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77).&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,94).&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,102).&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.(Li Chunjiang 2015,133).&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015, 83).&lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. &amp;quot;Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment.&amp;quot;(Fu Rong 2015,84). Therefore, literal translation works for spreading Chinese culture. In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. &amp;quot;Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms.&amp;quot;(Furong 2015,85). For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,91).&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. (Liu Miqing 2005,391). Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms]宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms]. ''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112688</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112688"/>
		<updated>2020-12-15T08:31:02Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* Chapter3 Analysis on Movie Title Translation */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 03:52, 15 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
===Chapter1 Introduction===&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
===Chapter2 Movie: A kind of Art===&lt;br /&gt;
&lt;br /&gt;
====2.1 The Introduction of Movie====&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
===Chapter3 Analysis on Movie Title Translation===&lt;br /&gt;
&lt;br /&gt;
==3.1 Current Study of Movie Title Translation==&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.(Yang Shu, 2017)&lt;br /&gt;
==References==&lt;br /&gt;
[1]Eugene A. Nida. Toward a Science of Translating. Shanghai Foreign Language Education Press, 2004.&lt;br /&gt;
&lt;br /&gt;
[2]Jin Ti. Equivalent Translation Exploration. Beijing: China International Translation and Publishing Company, 1997.&lt;br /&gt;
&lt;br /&gt;
[3]Han Su. Comparison between English and Chinese Version in Film Title Translation. Journal of Chifeng University.2019(03):101-103&lt;br /&gt;
&lt;br /&gt;
[4]He Ying. Theory and method of Film Title Translation. Foreign language Teaching, 2001 ,(01):56-60.&lt;br /&gt;
&lt;br /&gt;
[5]Lin Wen. Cultural Identity and Translation of English Film Titles. Guizhou Normal University,2016.&lt;br /&gt;
&lt;br /&gt;
[6]Liu Miqing. Contemporary Translation Theory. Beijing: China International Translation and Publishing Company, 1999.&lt;br /&gt;
&lt;br /&gt;
[7]Lu Hui. Brief analysis of English Film Title Translation. Huashang. 2008(06):68.&lt;br /&gt;
&lt;br /&gt;
[8]Song Yanlan. Common Chinese Cultural Factors in English Film Title Translation -- Take 50 films for example. Liberal arts navigation. 2017(04):22-24.&lt;br /&gt;
&lt;br /&gt;
[9]Yao Dongyu. Journal of Liao Ning Institute of Science and Technology,2016.&lt;br /&gt;
&lt;br /&gt;
[10]Yang Hu Hong. On several Translation Methods of Film Title Translation. Anhui Literature, 2006.&lt;br /&gt;
&lt;br /&gt;
[11]Yang Shu. Narrative Studies of Mainland Chinese Films Since the New Era. Shandong Normal University. 2017.&lt;br /&gt;
&lt;br /&gt;
[12]Zen Qingyu. A Brief analysis of domestication and Foreignization of English Film Title Translation. Science and Education Guide. 2020(05):25-26.&lt;br /&gt;
&lt;br /&gt;
[13]Zhou Baoxue. A Brief Analysis of the Principles and Methods of English Film Title Translation. Science and Education Literature Review. 2013(08):149-150.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. &amp;quot;These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. &amp;quot;(Fu Rong, 2015,80). To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time.&amp;quot; (Li Chunjiang, 2015,62). Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, &amp;quot;Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. &amp;quot;(Liao Yingying 2008,72). Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”.&amp;quot;(Ou Yangyin 2000,23). Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347).&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011, 359).&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,364).&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,377).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.(Fu Rong 2015,93).&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. (Snell Hornby 1995,21).Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47).&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,179). In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.(Kang Shiyong 2003,190).&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. (Kang Shiyong 2003,201). Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77).&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,94).&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,102).&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.(Li Chunjiang 2015,133).&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015, 83).&lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. &amp;quot;Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment.&amp;quot;(Fu Rong 2015,84). Therefore, literal translation works for spreading Chinese culture. In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. &amp;quot;Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms.&amp;quot;(Furong 2015,85). For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,91).&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. (Liu Miqing 2005,391). Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms]宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms]. ''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112686</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112686"/>
		<updated>2020-12-15T08:29:22Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* 2.3 Functions of English Film Title */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 03:52, 15 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
===Chapter1 Introduction===&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
===Chapter2 Movie: A kind of Art===&lt;br /&gt;
&lt;br /&gt;
====2.1 The Introduction of Movie====&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
==Chapter3 Analysis on Movie Title Translation==&lt;br /&gt;
==3.1 Current Study of Movie Title Translation==&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.(Yang Shu, 2017)&lt;br /&gt;
==References==&lt;br /&gt;
[1]Eugene A. Nida. Toward a Science of Translating. Shanghai Foreign Language Education Press, 2004.&lt;br /&gt;
&lt;br /&gt;
[2]Jin Ti. Equivalent Translation Exploration. Beijing: China International Translation and Publishing Company, 1997.&lt;br /&gt;
&lt;br /&gt;
[3]Han Su. Comparison between English and Chinese Version in Film Title Translation. Journal of Chifeng University.2019(03):101-103&lt;br /&gt;
&lt;br /&gt;
[4]He Ying. Theory and method of Film Title Translation. Foreign language Teaching, 2001 ,(01):56-60.&lt;br /&gt;
&lt;br /&gt;
[5]Lin Wen. Cultural Identity and Translation of English Film Titles. Guizhou Normal University,2016.&lt;br /&gt;
&lt;br /&gt;
[6]Liu Miqing. Contemporary Translation Theory. Beijing: China International Translation and Publishing Company, 1999.&lt;br /&gt;
&lt;br /&gt;
[7]Lu Hui. Brief analysis of English Film Title Translation. Huashang. 2008(06):68.&lt;br /&gt;
&lt;br /&gt;
[8]Song Yanlan. Common Chinese Cultural Factors in English Film Title Translation -- Take 50 films for example. Liberal arts navigation. 2017(04):22-24.&lt;br /&gt;
&lt;br /&gt;
[9]Yao Dongyu. Journal of Liao Ning Institute of Science and Technology,2016.&lt;br /&gt;
&lt;br /&gt;
[10]Yang Hu Hong. On several Translation Methods of Film Title Translation. Anhui Literature, 2006.&lt;br /&gt;
&lt;br /&gt;
[11]Yang Shu. Narrative Studies of Mainland Chinese Films Since the New Era. Shandong Normal University. 2017.&lt;br /&gt;
&lt;br /&gt;
[12]Zen Qingyu. A Brief analysis of domestication and Foreignization of English Film Title Translation. Science and Education Guide. 2020(05):25-26.&lt;br /&gt;
&lt;br /&gt;
[13]Zhou Baoxue. A Brief Analysis of the Principles and Methods of English Film Title Translation. Science and Education Literature Review. 2013(08):149-150.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. &amp;quot;These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. &amp;quot;(Fu Rong, 2015,80). To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time.&amp;quot; (Li Chunjiang, 2015,62). Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, &amp;quot;Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. &amp;quot;(Liao Yingying 2008,72). Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”.&amp;quot;(Ou Yangyin 2000,23). Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347).&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011, 359).&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,364).&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,377).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.(Fu Rong 2015,93).&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. (Snell Hornby 1995,21).Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47).&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,179). In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.(Kang Shiyong 2003,190).&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. (Kang Shiyong 2003,201). Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77).&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,94).&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,102).&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.(Li Chunjiang 2015,133).&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015, 83).&lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. &amp;quot;Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment.&amp;quot;(Fu Rong 2015,84). Therefore, literal translation works for spreading Chinese culture. In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. &amp;quot;Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms.&amp;quot;(Furong 2015,85). For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,91).&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. (Liu Miqing 2005,391). Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms]宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms]. ''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112685</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112685"/>
		<updated>2020-12-15T08:28:44Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* 2.3 Functions of English Film Title */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 03:52, 15 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
===Chapter1 Introduction===&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
===Chapter2 Movie: A kind of Art===&lt;br /&gt;
&lt;br /&gt;
====2.1 The Introduction of Movie====&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
===2.3 Functions of English Film Title===&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
==Chapter3 Analysis on Movie Title Translation==&lt;br /&gt;
==3.1 Current Study of Movie Title Translation==&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.(Yang Shu, 2017)&lt;br /&gt;
==References==&lt;br /&gt;
[1]Eugene A. Nida. Toward a Science of Translating. Shanghai Foreign Language Education Press, 2004.&lt;br /&gt;
&lt;br /&gt;
[2]Jin Ti. Equivalent Translation Exploration. Beijing: China International Translation and Publishing Company, 1997.&lt;br /&gt;
&lt;br /&gt;
[3]Han Su. Comparison between English and Chinese Version in Film Title Translation. Journal of Chifeng University.2019(03):101-103&lt;br /&gt;
&lt;br /&gt;
[4]He Ying. Theory and method of Film Title Translation. Foreign language Teaching, 2001 ,(01):56-60.&lt;br /&gt;
&lt;br /&gt;
[5]Lin Wen. Cultural Identity and Translation of English Film Titles. Guizhou Normal University,2016.&lt;br /&gt;
&lt;br /&gt;
[6]Liu Miqing. Contemporary Translation Theory. Beijing: China International Translation and Publishing Company, 1999.&lt;br /&gt;
&lt;br /&gt;
[7]Lu Hui. Brief analysis of English Film Title Translation. Huashang. 2008(06):68.&lt;br /&gt;
&lt;br /&gt;
[8]Song Yanlan. Common Chinese Cultural Factors in English Film Title Translation -- Take 50 films for example. Liberal arts navigation. 2017(04):22-24.&lt;br /&gt;
&lt;br /&gt;
[9]Yao Dongyu. Journal of Liao Ning Institute of Science and Technology,2016.&lt;br /&gt;
&lt;br /&gt;
[10]Yang Hu Hong. On several Translation Methods of Film Title Translation. Anhui Literature, 2006.&lt;br /&gt;
&lt;br /&gt;
[11]Yang Shu. Narrative Studies of Mainland Chinese Films Since the New Era. Shandong Normal University. 2017.&lt;br /&gt;
&lt;br /&gt;
[12]Zen Qingyu. A Brief analysis of domestication and Foreignization of English Film Title Translation. Science and Education Guide. 2020(05):25-26.&lt;br /&gt;
&lt;br /&gt;
[13]Zhou Baoxue. A Brief Analysis of the Principles and Methods of English Film Title Translation. Science and Education Literature Review. 2013(08):149-150.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. &amp;quot;These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. &amp;quot;(Fu Rong, 2015,80). To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time.&amp;quot; (Li Chunjiang, 2015,62). Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, &amp;quot;Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. &amp;quot;(Liao Yingying 2008,72). Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”.&amp;quot;(Ou Yangyin 2000,23). Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347).&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011, 359).&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,364).&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,377).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.(Fu Rong 2015,93).&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. (Snell Hornby 1995,21).Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47).&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,179). In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.(Kang Shiyong 2003,190).&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. (Kang Shiyong 2003,201). Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77).&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,94).&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,102).&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.(Li Chunjiang 2015,133).&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015, 83).&lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. &amp;quot;Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment.&amp;quot;(Fu Rong 2015,84). Therefore, literal translation works for spreading Chinese culture. In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. &amp;quot;Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms.&amp;quot;(Furong 2015,85). For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,91).&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. (Liu Miqing 2005,391). Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms]宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms]. ''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112684</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112684"/>
		<updated>2020-12-15T08:28:04Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* 2.2 Features of English Film Title */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 03:52, 15 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
===Chapter1 Introduction===&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
===Chapter2 Movie: A kind of Art===&lt;br /&gt;
&lt;br /&gt;
====2.1 The Introduction of Movie====&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
==2.3 Functions of English Film Title==&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
==Chapter3 Analysis on Movie Title Translation==&lt;br /&gt;
==3.1 Current Study of Movie Title Translation==&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.(Yang Shu, 2017)&lt;br /&gt;
==References==&lt;br /&gt;
[1]Eugene A. Nida. Toward a Science of Translating. Shanghai Foreign Language Education Press, 2004.&lt;br /&gt;
&lt;br /&gt;
[2]Jin Ti. Equivalent Translation Exploration. Beijing: China International Translation and Publishing Company, 1997.&lt;br /&gt;
&lt;br /&gt;
[3]Han Su. Comparison between English and Chinese Version in Film Title Translation. Journal of Chifeng University.2019(03):101-103&lt;br /&gt;
&lt;br /&gt;
[4]He Ying. Theory and method of Film Title Translation. Foreign language Teaching, 2001 ,(01):56-60.&lt;br /&gt;
&lt;br /&gt;
[5]Lin Wen. Cultural Identity and Translation of English Film Titles. Guizhou Normal University,2016.&lt;br /&gt;
&lt;br /&gt;
[6]Liu Miqing. Contemporary Translation Theory. Beijing: China International Translation and Publishing Company, 1999.&lt;br /&gt;
&lt;br /&gt;
[7]Lu Hui. Brief analysis of English Film Title Translation. Huashang. 2008(06):68.&lt;br /&gt;
&lt;br /&gt;
[8]Song Yanlan. Common Chinese Cultural Factors in English Film Title Translation -- Take 50 films for example. Liberal arts navigation. 2017(04):22-24.&lt;br /&gt;
&lt;br /&gt;
[9]Yao Dongyu. Journal of Liao Ning Institute of Science and Technology,2016.&lt;br /&gt;
&lt;br /&gt;
[10]Yang Hu Hong. On several Translation Methods of Film Title Translation. Anhui Literature, 2006.&lt;br /&gt;
&lt;br /&gt;
[11]Yang Shu. Narrative Studies of Mainland Chinese Films Since the New Era. Shandong Normal University. 2017.&lt;br /&gt;
&lt;br /&gt;
[12]Zen Qingyu. A Brief analysis of domestication and Foreignization of English Film Title Translation. Science and Education Guide. 2020(05):25-26.&lt;br /&gt;
&lt;br /&gt;
[13]Zhou Baoxue. A Brief Analysis of the Principles and Methods of English Film Title Translation. Science and Education Literature Review. 2013(08):149-150.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. &amp;quot;These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. &amp;quot;(Fu Rong, 2015,80). To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time.&amp;quot; (Li Chunjiang, 2015,62). Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, &amp;quot;Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. &amp;quot;(Liao Yingying 2008,72). Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”.&amp;quot;(Ou Yangyin 2000,23). Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347).&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011, 359).&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,364).&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,377).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.(Fu Rong 2015,93).&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. (Snell Hornby 1995,21).Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47).&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,179). In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.(Kang Shiyong 2003,190).&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. (Kang Shiyong 2003,201). Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77).&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,94).&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,102).&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.(Li Chunjiang 2015,133).&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015, 83).&lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. &amp;quot;Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment.&amp;quot;(Fu Rong 2015,84). Therefore, literal translation works for spreading Chinese culture. In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. &amp;quot;Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms.&amp;quot;(Furong 2015,85). For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,91).&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. (Liu Miqing 2005,391). Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms]宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms]. ''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112683</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112683"/>
		<updated>2020-12-15T08:26:51Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* 2.1 The Introduction of Movie */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 03:52, 15 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
===Chapter1 Introduction===&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
===Chapter2 Movie: A kind of Art===&lt;br /&gt;
&lt;br /&gt;
====2.1 The Introduction of Movie====&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
==2.2 Features of English Film Title==&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
==2.3 Functions of English Film Title==&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
==Chapter3 Analysis on Movie Title Translation==&lt;br /&gt;
==3.1 Current Study of Movie Title Translation==&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.(Yang Shu, 2017)&lt;br /&gt;
==References==&lt;br /&gt;
[1]Eugene A. Nida. Toward a Science of Translating. Shanghai Foreign Language Education Press, 2004.&lt;br /&gt;
&lt;br /&gt;
[2]Jin Ti. Equivalent Translation Exploration. Beijing: China International Translation and Publishing Company, 1997.&lt;br /&gt;
&lt;br /&gt;
[3]Han Su. Comparison between English and Chinese Version in Film Title Translation. Journal of Chifeng University.2019(03):101-103&lt;br /&gt;
&lt;br /&gt;
[4]He Ying. Theory and method of Film Title Translation. Foreign language Teaching, 2001 ,(01):56-60.&lt;br /&gt;
&lt;br /&gt;
[5]Lin Wen. Cultural Identity and Translation of English Film Titles. Guizhou Normal University,2016.&lt;br /&gt;
&lt;br /&gt;
[6]Liu Miqing. Contemporary Translation Theory. Beijing: China International Translation and Publishing Company, 1999.&lt;br /&gt;
&lt;br /&gt;
[7]Lu Hui. Brief analysis of English Film Title Translation. Huashang. 2008(06):68.&lt;br /&gt;
&lt;br /&gt;
[8]Song Yanlan. Common Chinese Cultural Factors in English Film Title Translation -- Take 50 films for example. Liberal arts navigation. 2017(04):22-24.&lt;br /&gt;
&lt;br /&gt;
[9]Yao Dongyu. Journal of Liao Ning Institute of Science and Technology,2016.&lt;br /&gt;
&lt;br /&gt;
[10]Yang Hu Hong. On several Translation Methods of Film Title Translation. Anhui Literature, 2006.&lt;br /&gt;
&lt;br /&gt;
[11]Yang Shu. Narrative Studies of Mainland Chinese Films Since the New Era. Shandong Normal University. 2017.&lt;br /&gt;
&lt;br /&gt;
[12]Zen Qingyu. A Brief analysis of domestication and Foreignization of English Film Title Translation. Science and Education Guide. 2020(05):25-26.&lt;br /&gt;
&lt;br /&gt;
[13]Zhou Baoxue. A Brief Analysis of the Principles and Methods of English Film Title Translation. Science and Education Literature Review. 2013(08):149-150.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. &amp;quot;These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. &amp;quot;(Fu Rong, 2015,80). To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time.&amp;quot; (Li Chunjiang, 2015,62). Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, &amp;quot;Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. &amp;quot;(Liao Yingying 2008,72). Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”.&amp;quot;(Ou Yangyin 2000,23). Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347).&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011, 359).&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,364).&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,377).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.(Fu Rong 2015,93).&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. (Snell Hornby 1995,21).Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47).&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,179). In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.(Kang Shiyong 2003,190).&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. (Kang Shiyong 2003,201). Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77).&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,94).&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,102).&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.(Li Chunjiang 2015,133).&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015, 83).&lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. &amp;quot;Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment.&amp;quot;(Fu Rong 2015,84). Therefore, literal translation works for spreading Chinese culture. In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. &amp;quot;Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms.&amp;quot;(Furong 2015,85). For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,91).&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. (Liu Miqing 2005,391). Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms]宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms]. ''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112682</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112682"/>
		<updated>2020-12-15T08:24:31Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* 关键词 */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 03:52, 15 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
===Chapter1 Introduction===&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
===Chapter2 Movie: A kind of Art===&lt;br /&gt;
&lt;br /&gt;
==2.1 The Introduction of Movie==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
==2.2 Features of English Film Title==&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
==2.3 Functions of English Film Title==&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
==Chapter3 Analysis on Movie Title Translation==&lt;br /&gt;
==3.1 Current Study of Movie Title Translation==&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.(Yang Shu, 2017)&lt;br /&gt;
==References==&lt;br /&gt;
[1]Eugene A. Nida. Toward a Science of Translating. Shanghai Foreign Language Education Press, 2004.&lt;br /&gt;
&lt;br /&gt;
[2]Jin Ti. Equivalent Translation Exploration. Beijing: China International Translation and Publishing Company, 1997.&lt;br /&gt;
&lt;br /&gt;
[3]Han Su. Comparison between English and Chinese Version in Film Title Translation. Journal of Chifeng University.2019(03):101-103&lt;br /&gt;
&lt;br /&gt;
[4]He Ying. Theory and method of Film Title Translation. Foreign language Teaching, 2001 ,(01):56-60.&lt;br /&gt;
&lt;br /&gt;
[5]Lin Wen. Cultural Identity and Translation of English Film Titles. Guizhou Normal University,2016.&lt;br /&gt;
&lt;br /&gt;
[6]Liu Miqing. Contemporary Translation Theory. Beijing: China International Translation and Publishing Company, 1999.&lt;br /&gt;
&lt;br /&gt;
[7]Lu Hui. Brief analysis of English Film Title Translation. Huashang. 2008(06):68.&lt;br /&gt;
&lt;br /&gt;
[8]Song Yanlan. Common Chinese Cultural Factors in English Film Title Translation -- Take 50 films for example. Liberal arts navigation. 2017(04):22-24.&lt;br /&gt;
&lt;br /&gt;
[9]Yao Dongyu. Journal of Liao Ning Institute of Science and Technology,2016.&lt;br /&gt;
&lt;br /&gt;
[10]Yang Hu Hong. On several Translation Methods of Film Title Translation. Anhui Literature, 2006.&lt;br /&gt;
&lt;br /&gt;
[11]Yang Shu. Narrative Studies of Mainland Chinese Films Since the New Era. Shandong Normal University. 2017.&lt;br /&gt;
&lt;br /&gt;
[12]Zen Qingyu. A Brief analysis of domestication and Foreignization of English Film Title Translation. Science and Education Guide. 2020(05):25-26.&lt;br /&gt;
&lt;br /&gt;
[13]Zhou Baoxue. A Brief Analysis of the Principles and Methods of English Film Title Translation. Science and Education Literature Review. 2013(08):149-150.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. &amp;quot;These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. &amp;quot;(Fu Rong, 2015,80). To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time.&amp;quot; (Li Chunjiang, 2015,62). Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, &amp;quot;Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. &amp;quot;(Liao Yingying 2008,72). Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”.&amp;quot;(Ou Yangyin 2000,23). Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347).&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011, 359).&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,364).&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,377).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.(Fu Rong 2015,93).&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. (Snell Hornby 1995,21).Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47).&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,179). In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.(Kang Shiyong 2003,190).&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. (Kang Shiyong 2003,201). Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77).&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,94).&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,102).&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.(Li Chunjiang 2015,133).&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015, 83).&lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. &amp;quot;Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment.&amp;quot;(Fu Rong 2015,84). Therefore, literal translation works for spreading Chinese culture. In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. &amp;quot;Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms.&amp;quot;(Furong 2015,85). For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,91).&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. (Liu Miqing 2005,391). Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms]宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms]. ''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112681</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112681"/>
		<updated>2020-12-15T08:22:38Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* 摘要 */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 03:52, 15 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
&lt;br /&gt;
==关键词==&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
===Chapter1 Introduction===&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
===Chapter2 Movie: A kind of Art===&lt;br /&gt;
&lt;br /&gt;
==2.1 The Introduction of Movie==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
==2.2 Features of English Film Title==&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
==2.3 Functions of English Film Title==&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
==Chapter3 Analysis on Movie Title Translation==&lt;br /&gt;
==3.1 Current Study of Movie Title Translation==&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.(Yang Shu, 2017)&lt;br /&gt;
==References==&lt;br /&gt;
[1]Eugene A. Nida. Toward a Science of Translating. Shanghai Foreign Language Education Press, 2004.&lt;br /&gt;
&lt;br /&gt;
[2]Jin Ti. Equivalent Translation Exploration. Beijing: China International Translation and Publishing Company, 1997.&lt;br /&gt;
&lt;br /&gt;
[3]Han Su. Comparison between English and Chinese Version in Film Title Translation. Journal of Chifeng University.2019(03):101-103&lt;br /&gt;
&lt;br /&gt;
[4]He Ying. Theory and method of Film Title Translation. Foreign language Teaching, 2001 ,(01):56-60.&lt;br /&gt;
&lt;br /&gt;
[5]Lin Wen. Cultural Identity and Translation of English Film Titles. Guizhou Normal University,2016.&lt;br /&gt;
&lt;br /&gt;
[6]Liu Miqing. Contemporary Translation Theory. Beijing: China International Translation and Publishing Company, 1999.&lt;br /&gt;
&lt;br /&gt;
[7]Lu Hui. Brief analysis of English Film Title Translation. Huashang. 2008(06):68.&lt;br /&gt;
&lt;br /&gt;
[8]Song Yanlan. Common Chinese Cultural Factors in English Film Title Translation -- Take 50 films for example. Liberal arts navigation. 2017(04):22-24.&lt;br /&gt;
&lt;br /&gt;
[9]Yao Dongyu. Journal of Liao Ning Institute of Science and Technology,2016.&lt;br /&gt;
&lt;br /&gt;
[10]Yang Hu Hong. On several Translation Methods of Film Title Translation. Anhui Literature, 2006.&lt;br /&gt;
&lt;br /&gt;
[11]Yang Shu. Narrative Studies of Mainland Chinese Films Since the New Era. Shandong Normal University. 2017.&lt;br /&gt;
&lt;br /&gt;
[12]Zen Qingyu. A Brief analysis of domestication and Foreignization of English Film Title Translation. Science and Education Guide. 2020(05):25-26.&lt;br /&gt;
&lt;br /&gt;
[13]Zhou Baoxue. A Brief Analysis of the Principles and Methods of English Film Title Translation. Science and Education Literature Review. 2013(08):149-150.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. &amp;quot;These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. &amp;quot;(Fu Rong, 2015,80). To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time.&amp;quot; (Li Chunjiang, 2015,62). Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, &amp;quot;Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. &amp;quot;(Liao Yingying 2008,72). Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”.&amp;quot;(Ou Yangyin 2000,23). Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347).&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011, 359).&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,364).&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,377).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.(Fu Rong 2015,93).&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. (Snell Hornby 1995,21).Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47).&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,179). In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.(Kang Shiyong 2003,190).&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. (Kang Shiyong 2003,201). Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77).&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,94).&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,102).&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.(Li Chunjiang 2015,133).&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015, 83).&lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. &amp;quot;Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment.&amp;quot;(Fu Rong 2015,84). Therefore, literal translation works for spreading Chinese culture. In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. &amp;quot;Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms.&amp;quot;(Furong 2015,85). For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,91).&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. (Liu Miqing 2005,391). Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms]宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms]. ''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112679</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112679"/>
		<updated>2020-12-15T08:21:20Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* Chapter2 Movie: A kind of Art */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 03:52, 15 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
&lt;br /&gt;
==摘要==&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
==关键词==&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
===Chapter1 Introduction===&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
===Chapter2 Movie: A kind of Art===&lt;br /&gt;
&lt;br /&gt;
==2.1 The Introduction of Movie==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
==2.2 Features of English Film Title==&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
==2.3 Functions of English Film Title==&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
==Chapter3 Analysis on Movie Title Translation==&lt;br /&gt;
==3.1 Current Study of Movie Title Translation==&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.(Yang Shu, 2017)&lt;br /&gt;
==References==&lt;br /&gt;
[1]Eugene A. Nida. Toward a Science of Translating. Shanghai Foreign Language Education Press, 2004.&lt;br /&gt;
&lt;br /&gt;
[2]Jin Ti. Equivalent Translation Exploration. Beijing: China International Translation and Publishing Company, 1997.&lt;br /&gt;
&lt;br /&gt;
[3]Han Su. Comparison between English and Chinese Version in Film Title Translation. Journal of Chifeng University.2019(03):101-103&lt;br /&gt;
&lt;br /&gt;
[4]He Ying. Theory and method of Film Title Translation. Foreign language Teaching, 2001 ,(01):56-60.&lt;br /&gt;
&lt;br /&gt;
[5]Lin Wen. Cultural Identity and Translation of English Film Titles. Guizhou Normal University,2016.&lt;br /&gt;
&lt;br /&gt;
[6]Liu Miqing. Contemporary Translation Theory. Beijing: China International Translation and Publishing Company, 1999.&lt;br /&gt;
&lt;br /&gt;
[7]Lu Hui. Brief analysis of English Film Title Translation. Huashang. 2008(06):68.&lt;br /&gt;
&lt;br /&gt;
[8]Song Yanlan. Common Chinese Cultural Factors in English Film Title Translation -- Take 50 films for example. Liberal arts navigation. 2017(04):22-24.&lt;br /&gt;
&lt;br /&gt;
[9]Yao Dongyu. Journal of Liao Ning Institute of Science and Technology,2016.&lt;br /&gt;
&lt;br /&gt;
[10]Yang Hu Hong. On several Translation Methods of Film Title Translation. Anhui Literature, 2006.&lt;br /&gt;
&lt;br /&gt;
[11]Yang Shu. Narrative Studies of Mainland Chinese Films Since the New Era. Shandong Normal University. 2017.&lt;br /&gt;
&lt;br /&gt;
[12]Zen Qingyu. A Brief analysis of domestication and Foreignization of English Film Title Translation. Science and Education Guide. 2020(05):25-26.&lt;br /&gt;
&lt;br /&gt;
[13]Zhou Baoxue. A Brief Analysis of the Principles and Methods of English Film Title Translation. Science and Education Literature Review. 2013(08):149-150.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. &amp;quot;These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. &amp;quot;(Fu Rong, 2015,80). To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time.&amp;quot; (Li Chunjiang, 2015,62). Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, &amp;quot;Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. &amp;quot;(Liao Yingying 2008,72). Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”.&amp;quot;(Ou Yangyin 2000,23). Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347).&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011, 359).&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,364).&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,377).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.(Fu Rong 2015,93).&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. (Snell Hornby 1995,21).Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47).&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,179). In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.(Kang Shiyong 2003,190).&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. (Kang Shiyong 2003,201). Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77).&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,94).&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,102).&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.(Li Chunjiang 2015,133).&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015, 83).&lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. &amp;quot;Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment.&amp;quot;(Fu Rong 2015,84). Therefore, literal translation works for spreading Chinese culture. In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. &amp;quot;Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms.&amp;quot;(Furong 2015,85). For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,91).&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. (Liu Miqing 2005,391). Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms]宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms]. ''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112678</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112678"/>
		<updated>2020-12-15T08:20:02Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* Chapter1 Introduction */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 03:52, 15 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
&lt;br /&gt;
==摘要==&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
==关键词==&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
===Chapter1 Introduction===&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
==Chapter2 Movie: A kind of Art==&lt;br /&gt;
==2.1 The Introduction of Movie==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
==2.2 Features of English Film Title==&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
==2.3 Functions of English Film Title==&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
==Chapter3 Analysis on Movie Title Translation==&lt;br /&gt;
==3.1 Current Study of Movie Title Translation==&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.(Yang Shu, 2017)&lt;br /&gt;
==References==&lt;br /&gt;
[1]Eugene A. Nida. Toward a Science of Translating. Shanghai Foreign Language Education Press, 2004.&lt;br /&gt;
&lt;br /&gt;
[2]Jin Ti. Equivalent Translation Exploration. Beijing: China International Translation and Publishing Company, 1997.&lt;br /&gt;
&lt;br /&gt;
[3]Han Su. Comparison between English and Chinese Version in Film Title Translation. Journal of Chifeng University.2019(03):101-103&lt;br /&gt;
&lt;br /&gt;
[4]He Ying. Theory and method of Film Title Translation. Foreign language Teaching, 2001 ,(01):56-60.&lt;br /&gt;
&lt;br /&gt;
[5]Lin Wen. Cultural Identity and Translation of English Film Titles. Guizhou Normal University,2016.&lt;br /&gt;
&lt;br /&gt;
[6]Liu Miqing. Contemporary Translation Theory. Beijing: China International Translation and Publishing Company, 1999.&lt;br /&gt;
&lt;br /&gt;
[7]Lu Hui. Brief analysis of English Film Title Translation. Huashang. 2008(06):68.&lt;br /&gt;
&lt;br /&gt;
[8]Song Yanlan. Common Chinese Cultural Factors in English Film Title Translation -- Take 50 films for example. Liberal arts navigation. 2017(04):22-24.&lt;br /&gt;
&lt;br /&gt;
[9]Yao Dongyu. Journal of Liao Ning Institute of Science and Technology,2016.&lt;br /&gt;
&lt;br /&gt;
[10]Yang Hu Hong. On several Translation Methods of Film Title Translation. Anhui Literature, 2006.&lt;br /&gt;
&lt;br /&gt;
[11]Yang Shu. Narrative Studies of Mainland Chinese Films Since the New Era. Shandong Normal University. 2017.&lt;br /&gt;
&lt;br /&gt;
[12]Zen Qingyu. A Brief analysis of domestication and Foreignization of English Film Title Translation. Science and Education Guide. 2020(05):25-26.&lt;br /&gt;
&lt;br /&gt;
[13]Zhou Baoxue. A Brief Analysis of the Principles and Methods of English Film Title Translation. Science and Education Literature Review. 2013(08):149-150.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. &amp;quot;These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. &amp;quot;(Fu Rong, 2015,80). To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time.&amp;quot; (Li Chunjiang, 2015,62). Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, &amp;quot;Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. &amp;quot;(Liao Yingying 2008,72). Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”.&amp;quot;(Ou Yangyin 2000,23). Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347).&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011, 359).&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,364).&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,377).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.(Fu Rong 2015,93).&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. (Snell Hornby 1995,21).Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47).&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,179). In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.(Kang Shiyong 2003,190).&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. (Kang Shiyong 2003,201). Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77).&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,94).&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,102).&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.(Li Chunjiang 2015,133).&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015, 83).&lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. &amp;quot;Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment.&amp;quot;(Fu Rong 2015,84). Therefore, literal translation works for spreading Chinese culture. In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. &amp;quot;Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms.&amp;quot;(Furong 2015,85). For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,91).&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. (Liu Miqing 2005,391). Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms]宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms]. ''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112676</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112676"/>
		<updated>2020-12-15T08:19:09Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* Key words */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 03:52, 15 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
&lt;br /&gt;
==摘要==&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
==关键词==&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
==Chapter1 Introduction==&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
==Chapter2 Movie: A kind of Art==&lt;br /&gt;
==2.1 The Introduction of Movie==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
==2.2 Features of English Film Title==&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
==2.3 Functions of English Film Title==&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
==Chapter3 Analysis on Movie Title Translation==&lt;br /&gt;
==3.1 Current Study of Movie Title Translation==&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.(Yang Shu, 2017)&lt;br /&gt;
==References==&lt;br /&gt;
[1]Eugene A. Nida. Toward a Science of Translating. Shanghai Foreign Language Education Press, 2004.&lt;br /&gt;
&lt;br /&gt;
[2]Jin Ti. Equivalent Translation Exploration. Beijing: China International Translation and Publishing Company, 1997.&lt;br /&gt;
&lt;br /&gt;
[3]Han Su. Comparison between English and Chinese Version in Film Title Translation. Journal of Chifeng University.2019(03):101-103&lt;br /&gt;
&lt;br /&gt;
[4]He Ying. Theory and method of Film Title Translation. Foreign language Teaching, 2001 ,(01):56-60.&lt;br /&gt;
&lt;br /&gt;
[5]Lin Wen. Cultural Identity and Translation of English Film Titles. Guizhou Normal University,2016.&lt;br /&gt;
&lt;br /&gt;
[6]Liu Miqing. Contemporary Translation Theory. Beijing: China International Translation and Publishing Company, 1999.&lt;br /&gt;
&lt;br /&gt;
[7]Lu Hui. Brief analysis of English Film Title Translation. Huashang. 2008(06):68.&lt;br /&gt;
&lt;br /&gt;
[8]Song Yanlan. Common Chinese Cultural Factors in English Film Title Translation -- Take 50 films for example. Liberal arts navigation. 2017(04):22-24.&lt;br /&gt;
&lt;br /&gt;
[9]Yao Dongyu. Journal of Liao Ning Institute of Science and Technology,2016.&lt;br /&gt;
&lt;br /&gt;
[10]Yang Hu Hong. On several Translation Methods of Film Title Translation. Anhui Literature, 2006.&lt;br /&gt;
&lt;br /&gt;
[11]Yang Shu. Narrative Studies of Mainland Chinese Films Since the New Era. Shandong Normal University. 2017.&lt;br /&gt;
&lt;br /&gt;
[12]Zen Qingyu. A Brief analysis of domestication and Foreignization of English Film Title Translation. Science and Education Guide. 2020(05):25-26.&lt;br /&gt;
&lt;br /&gt;
[13]Zhou Baoxue. A Brief Analysis of the Principles and Methods of English Film Title Translation. Science and Education Literature Review. 2013(08):149-150.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. &amp;quot;These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. &amp;quot;(Fu Rong, 2015,80). To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time.&amp;quot; (Li Chunjiang, 2015,62). Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, &amp;quot;Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. &amp;quot;(Liao Yingying 2008,72). Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”.&amp;quot;(Ou Yangyin 2000,23). Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347).&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011, 359).&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,364).&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,377).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.(Fu Rong 2015,93).&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. (Snell Hornby 1995,21).Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47).&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,179). In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.(Kang Shiyong 2003,190).&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. (Kang Shiyong 2003,201). Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77).&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,94).&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,102).&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.(Li Chunjiang 2015,133).&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015, 83).&lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. &amp;quot;Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment.&amp;quot;(Fu Rong 2015,84). Therefore, literal translation works for spreading Chinese culture. In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. &amp;quot;Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms.&amp;quot;(Furong 2015,85). For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,91).&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. (Liu Miqing 2005,391). Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms]宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms]. ''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112675</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112675"/>
		<updated>2020-12-15T08:15:59Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* Abstract */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 03:52, 15 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
==Key words==&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
==摘要==&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
==关键词==&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
==Chapter1 Introduction==&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
==Chapter2 Movie: A kind of Art==&lt;br /&gt;
==2.1 The Introduction of Movie==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
==2.2 Features of English Film Title==&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
==2.3 Functions of English Film Title==&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
==Chapter3 Analysis on Movie Title Translation==&lt;br /&gt;
==3.1 Current Study of Movie Title Translation==&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.(Yang Shu, 2017)&lt;br /&gt;
==References==&lt;br /&gt;
[1]Eugene A. Nida. Toward a Science of Translating. Shanghai Foreign Language Education Press, 2004.&lt;br /&gt;
&lt;br /&gt;
[2]Jin Ti. Equivalent Translation Exploration. Beijing: China International Translation and Publishing Company, 1997.&lt;br /&gt;
&lt;br /&gt;
[3]Han Su. Comparison between English and Chinese Version in Film Title Translation. Journal of Chifeng University.2019(03):101-103&lt;br /&gt;
&lt;br /&gt;
[4]He Ying. Theory and method of Film Title Translation. Foreign language Teaching, 2001 ,(01):56-60.&lt;br /&gt;
&lt;br /&gt;
[5]Lin Wen. Cultural Identity and Translation of English Film Titles. Guizhou Normal University,2016.&lt;br /&gt;
&lt;br /&gt;
[6]Liu Miqing. Contemporary Translation Theory. Beijing: China International Translation and Publishing Company, 1999.&lt;br /&gt;
&lt;br /&gt;
[7]Lu Hui. Brief analysis of English Film Title Translation. Huashang. 2008(06):68.&lt;br /&gt;
&lt;br /&gt;
[8]Song Yanlan. Common Chinese Cultural Factors in English Film Title Translation -- Take 50 films for example. Liberal arts navigation. 2017(04):22-24.&lt;br /&gt;
&lt;br /&gt;
[9]Yao Dongyu. Journal of Liao Ning Institute of Science and Technology,2016.&lt;br /&gt;
&lt;br /&gt;
[10]Yang Hu Hong. On several Translation Methods of Film Title Translation. Anhui Literature, 2006.&lt;br /&gt;
&lt;br /&gt;
[11]Yang Shu. Narrative Studies of Mainland Chinese Films Since the New Era. Shandong Normal University. 2017.&lt;br /&gt;
&lt;br /&gt;
[12]Zen Qingyu. A Brief analysis of domestication and Foreignization of English Film Title Translation. Science and Education Guide. 2020(05):25-26.&lt;br /&gt;
&lt;br /&gt;
[13]Zhou Baoxue. A Brief Analysis of the Principles and Methods of English Film Title Translation. Science and Education Literature Review. 2013(08):149-150.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. &amp;quot;These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. &amp;quot;(Fu Rong, 2015,80). To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time.&amp;quot; (Li Chunjiang, 2015,62). Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, &amp;quot;Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. &amp;quot;(Liao Yingying 2008,72). Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”.&amp;quot;(Ou Yangyin 2000,23). Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347).&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011, 359).&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,364).&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,377).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.(Fu Rong 2015,93).&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. (Snell Hornby 1995,21).Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47).&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,179). In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.(Kang Shiyong 2003,190).&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. (Kang Shiyong 2003,201). Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77).&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,94).&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,102).&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.(Li Chunjiang 2015,133).&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015, 83).&lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. &amp;quot;Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment.&amp;quot;(Fu Rong 2015,84). Therefore, literal translation works for spreading Chinese culture. In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. &amp;quot;Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms.&amp;quot;(Furong 2015,85). For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,91).&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. (Liu Miqing 2005,391). Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms]宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms]. ''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112673</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112673"/>
		<updated>2020-12-15T08:07:26Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* References */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 03:52, 15 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
==Abstract==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
==Key words==&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
==摘要==&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
==关键词==&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
==Chapter1 Introduction==&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
==Chapter2 Movie: A kind of Art==&lt;br /&gt;
==2.1 The Introduction of Movie==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
==2.2 Features of English Film Title==&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
==2.3 Functions of English Film Title==&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
==Chapter3 Analysis on Movie Title Translation==&lt;br /&gt;
==3.1 Current Study of Movie Title Translation==&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.(Yang Shu, 2017)&lt;br /&gt;
==References==&lt;br /&gt;
[1]Eugene A. Nida. Toward a Science of Translating. Shanghai Foreign Language Education Press, 2004.&lt;br /&gt;
&lt;br /&gt;
[2]Jin Ti. Equivalent Translation Exploration. Beijing: China International Translation and Publishing Company, 1997.&lt;br /&gt;
&lt;br /&gt;
[3]Han Su. Comparison between English and Chinese Version in Film Title Translation. Journal of Chifeng University.2019(03):101-103&lt;br /&gt;
&lt;br /&gt;
[4]He Ying. Theory and method of Film Title Translation. Foreign language Teaching, 2001 ,(01):56-60.&lt;br /&gt;
&lt;br /&gt;
[5]Lin Wen. Cultural Identity and Translation of English Film Titles. Guizhou Normal University,2016.&lt;br /&gt;
&lt;br /&gt;
[6]Liu Miqing. Contemporary Translation Theory. Beijing: China International Translation and Publishing Company, 1999.&lt;br /&gt;
&lt;br /&gt;
[7]Lu Hui. Brief analysis of English Film Title Translation. Huashang. 2008(06):68.&lt;br /&gt;
&lt;br /&gt;
[8]Song Yanlan. Common Chinese Cultural Factors in English Film Title Translation -- Take 50 films for example. Liberal arts navigation. 2017(04):22-24.&lt;br /&gt;
&lt;br /&gt;
[9]Yao Dongyu. Journal of Liao Ning Institute of Science and Technology,2016.&lt;br /&gt;
&lt;br /&gt;
[10]Yang Hu Hong. On several Translation Methods of Film Title Translation. Anhui Literature, 2006.&lt;br /&gt;
&lt;br /&gt;
[11]Yang Shu. Narrative Studies of Mainland Chinese Films Since the New Era. Shandong Normal University. 2017.&lt;br /&gt;
&lt;br /&gt;
[12]Zen Qingyu. A Brief analysis of domestication and Foreignization of English Film Title Translation. Science and Education Guide. 2020(05):25-26.&lt;br /&gt;
&lt;br /&gt;
[13]Zhou Baoxue. A Brief Analysis of the Principles and Methods of English Film Title Translation. Science and Education Literature Review. 2013(08):149-150.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. &amp;quot;These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. &amp;quot;(Fu Rong, 2015,80). To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time.&amp;quot; (Li Chunjiang, 2015,62). Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, &amp;quot;Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. &amp;quot;(Liao Yingying 2008,72). Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”.&amp;quot;(Ou Yangyin 2000,23). Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347).&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011, 359).&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,364).&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,377).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.(Fu Rong 2015,93).&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. (Snell Hornby 1995,21).Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47).&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,179). In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.(Kang Shiyong 2003,190).&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. (Kang Shiyong 2003,201). Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77).&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,94).&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,102).&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.(Li Chunjiang 2015,133).&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015, 83).&lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. &amp;quot;Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment.&amp;quot;(Fu Rong 2015,84). Therefore, literal translation works for spreading Chinese culture. In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. &amp;quot;Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms.&amp;quot;(Furong 2015,85). For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,91).&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. (Liu Miqing 2005,391). Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms]宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms]. ''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112672</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112672"/>
		<updated>2020-12-15T08:02:44Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* Chapter5 Conclusion */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 03:52, 15 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
==Abstract==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
==Key words==&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
==摘要==&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
==关键词==&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
==Chapter1 Introduction==&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
==Chapter2 Movie: A kind of Art==&lt;br /&gt;
==2.1 The Introduction of Movie==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
==2.2 Features of English Film Title==&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
==2.3 Functions of English Film Title==&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
==Chapter3 Analysis on Movie Title Translation==&lt;br /&gt;
==3.1 Current Study of Movie Title Translation==&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.(Yang Shu, 2017)&lt;br /&gt;
==References==&lt;br /&gt;
Eugene A. Nida. Toward a Science of Translating. Shanghai Foreign Language Education Press, 2004.&lt;br /&gt;
Jin Ti. Equivalent Translation Exploration. Beijing: China International Translation and Publishing Company, 1997.&lt;br /&gt;
Han Su. Comparison between English and Chinese Version in Film Title Translation. Journal of Chifeng University.2019(03):101-103&lt;br /&gt;
He Ying. Theory and method of Film Title Translation. Foreign language Teaching, 2001 ,(01):56-60.&lt;br /&gt;
Lin Wen. Cultural Identity and Translation of English Film Titles. Guizhou Normal University,2016.&lt;br /&gt;
Liu Miqing. Contemporary Translation Theory. Beijing: China International Translation and Publishing Company, 1999.&lt;br /&gt;
Lu Hui. Brief analysis of English Film Title Translation. Huashang. 2008(06):68&lt;br /&gt;
Song Yanlan. Common Chinese Cultural Factors in English Film Title Translation -- Take 50 films for example. Liberal arts navigation. 2017(04):22-24.&lt;br /&gt;
Yao Dongyu. Journal of Liao Ning Institute of Science and Technology,2016.&lt;br /&gt;
Yang Hu Hong. On several Translation Methods of Film Title Translation. Anhui Literature, 2006.&lt;br /&gt;
Yang Shu. Narrative Studies of Mainland Chinese Films Since the New Era. Shandong Normal University. 2017.&lt;br /&gt;
Zeng Qingyu. A Brief analysis of domestication and Foreignization of English Film Title Translation. Science and Education Guide. 2020(05):25-26.&lt;br /&gt;
Zhou Baoxue. A Brief Analysis of the Principles and Methods of English Film Title Translation. Science and Education Literature Review. 2013(08):149-150.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. &amp;quot;These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. &amp;quot;(Fu Rong, 2015,80). To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time.&amp;quot; (Li Chunjiang, 2015,62). Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, &amp;quot;Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. &amp;quot;(Liao Yingying 2008,72). Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”.&amp;quot;(Ou Yangyin 2000,23). Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347).&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011, 359).&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,364).&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,377).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.(Fu Rong 2015,93).&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. (Snell Hornby 1995,21).Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47).&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,179). In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.(Kang Shiyong 2003,190).&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. (Kang Shiyong 2003,201). Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77).&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,94).&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,102).&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.(Li Chunjiang 2015,133).&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015, 83).&lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. &amp;quot;Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment.&amp;quot;(Fu Rong 2015,84). Therefore, literal translation works for spreading Chinese culture. In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. &amp;quot;Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms.&amp;quot;(Furong 2015,85). For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,91).&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. (Liu Miqing 2005,391). Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms]宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms]. ''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112632</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112632"/>
		<updated>2020-12-15T03:52:37Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* A Study on the Translation of Movie Titles	陈惠	Chen Hui */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592--[[User:Chen Hui|Chen Hui]] ([[User talk:Chen Hui|talk]]) 03:52, 15 December 2020 (UTC)Chen Hui&lt;br /&gt;
&lt;br /&gt;
==Abstract==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
==Key words==&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
==摘要==&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
==关键词==&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
==Chapter1 Introduction==&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
==Chapter2 Movie: A kind of Art==&lt;br /&gt;
==2.1 The Introduction of Movie==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
==2.2 Features of English Film Title==&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
==2.3 Functions of English Film Title==&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
==Chapter3 Analysis on Movie Title Translation==&lt;br /&gt;
==3.1 Current Study of Movie Title Translation==&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.(Yang Shu, 2017)&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. &amp;quot;These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. &amp;quot;(Fu Rong, 2015,80). To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time.&amp;quot; (Li Chunjiang, 2015,62). Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, &amp;quot;Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. &amp;quot;(Liao Yingying 2008,72). Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”.&amp;quot;(Ou Yangyin 2000,23). Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347).&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011, 359).&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,364).&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,377).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.(Fu Rong 2015,93).&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. (Snell Hornby 1995,21).Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47).&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,179). In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.(Kang Shiyong 2003,190).&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. (Kang Shiyong 2003,201). Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77).&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,94).&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,102).&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.(Li Chunjiang 2015,133).&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015, 83).&lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. &amp;quot;Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment.&amp;quot;(Fu Rong 2015,84). Therefore, literal translation works for spreading Chinese culture. In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. &amp;quot;Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms.&amp;quot;(Furong 2015,85). For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,91).&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. (Liu Miqing 2005,391). Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms]宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms]. ''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112629</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112629"/>
		<updated>2020-12-15T03:38:59Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* Chapter5 Conclusion */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592&lt;br /&gt;
==Abstract==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
==Key words==&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
==摘要==&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
==关键词==&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
==Chapter1 Introduction==&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
==Chapter2 Movie: A kind of Art==&lt;br /&gt;
==2.1 The Introduction of Movie==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
==2.2 Features of English Film Title==&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
==2.3 Functions of English Film Title==&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
==Chapter3 Analysis on Movie Title Translation==&lt;br /&gt;
==3.1 Current Study of Movie Title Translation==&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.(Yang Shu, 2017)&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. &amp;quot;These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. &amp;quot;(Fu Rong, 2015,80). To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time.&amp;quot; (Li Chunjiang, 2015,62). Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, &amp;quot;Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. &amp;quot;(Liao Yingying 2008,72). Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”.&amp;quot;(Ou Yangyin 2000,23). Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347).&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011, 359).&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,364).&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,377).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.(Fu Rong 2015,93).&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. (Snell Hornby 1995,21).Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47).&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,179). In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.(Kang Shiyong 2003,190).&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. (Kang Shiyong 2003,201). Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77).&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,94).&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,102).&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.(Li Chunjiang 2015,133).&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015, 83).&lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. &amp;quot;Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment.&amp;quot;(Fu Rong 2015,84). Therefore, literal translation works for spreading Chinese culture. In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. &amp;quot;Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms.&amp;quot;(Furong 2015,85). For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,91).&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. (Liu Miqing 2005,391). Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms]宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms]. ''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112628</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112628"/>
		<updated>2020-12-15T03:35:46Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* 4.4 Amplification and Omission */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592&lt;br /&gt;
==Abstract==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
==Key words==&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
==摘要==&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
==关键词==&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
==Chapter1 Introduction==&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
==Chapter2 Movie: A kind of Art==&lt;br /&gt;
==2.1 The Introduction of Movie==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
==2.2 Features of English Film Title==&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
==2.3 Functions of English Film Title==&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
==Chapter3 Analysis on Movie Title Translation==&lt;br /&gt;
==3.1 Current Study of Movie Title Translation==&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.(Jin Ti, 1997)&lt;br /&gt;
&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. &amp;quot;These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. &amp;quot;(Fu Rong, 2015,80). To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time.&amp;quot; (Li Chunjiang, 2015,62). Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, &amp;quot;Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. &amp;quot;(Liao Yingying 2008,72). Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”.&amp;quot;(Ou Yangyin 2000,23). Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347).&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011, 359).&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,364).&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,377).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.(Fu Rong 2015,93).&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. (Snell Hornby 1995,21).Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47).&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,179). In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.(Kang Shiyong 2003,190).&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. (Kang Shiyong 2003,201). Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77).&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,94).&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,102).&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.(Li Chunjiang 2015,133).&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015, 83).&lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. &amp;quot;Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment.&amp;quot;(Fu Rong 2015,84). Therefore, literal translation works for spreading Chinese culture. In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. &amp;quot;Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms.&amp;quot;(Furong 2015,85). For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,91).&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. (Liu Miqing 2005,391). Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms]宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms]. ''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112626</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112626"/>
		<updated>2020-12-15T03:34:32Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* 4.3 Transliteration */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592&lt;br /&gt;
==Abstract==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
==Key words==&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
==摘要==&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
==关键词==&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
==Chapter1 Introduction==&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
==Chapter2 Movie: A kind of Art==&lt;br /&gt;
==2.1 The Introduction of Movie==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
==2.2 Features of English Film Title==&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
==2.3 Functions of English Film Title==&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
==Chapter3 Analysis on Movie Title Translation==&lt;br /&gt;
==3.1 Current Study of Movie Title Translation==&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films.(He Ying, 2001)&lt;br /&gt;
&lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. &amp;quot;These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. &amp;quot;(Fu Rong, 2015,80). To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time.&amp;quot; (Li Chunjiang, 2015,62). Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, &amp;quot;Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. &amp;quot;(Liao Yingying 2008,72). Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”.&amp;quot;(Ou Yangyin 2000,23). Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347).&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011, 359).&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,364).&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,377).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.(Fu Rong 2015,93).&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. (Snell Hornby 1995,21).Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47).&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,179). In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.(Kang Shiyong 2003,190).&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. (Kang Shiyong 2003,201). Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77).&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,94).&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,102).&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.(Li Chunjiang 2015,133).&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015, 83).&lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. &amp;quot;Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment.&amp;quot;(Fu Rong 2015,84). Therefore, literal translation works for spreading Chinese culture. In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. &amp;quot;Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms.&amp;quot;(Furong 2015,85). For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,91).&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. (Liu Miqing 2005,391). Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms]宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms]. ''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112625</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112625"/>
		<updated>2020-12-15T03:32:05Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* 4.2  Free Translation */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592&lt;br /&gt;
==Abstract==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
==Key words==&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
==摘要==&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
==关键词==&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
==Chapter1 Introduction==&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
==Chapter2 Movie: A kind of Art==&lt;br /&gt;
==2.1 The Introduction of Movie==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
==2.2 Features of English Film Title==&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
==2.3 Functions of English Film Title==&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
==Chapter3 Analysis on Movie Title Translation==&lt;br /&gt;
==3.1 Current Study of Movie Title Translation==&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.(Yang Huhong, 2006)&lt;br /&gt;
&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films. &lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory-解帆 Xie Fan 202070080637 英语口译==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan 202070080637 英语口译&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
&lt;br /&gt;
跨文化翻译理论指导下汉语新词英译的研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. &amp;quot;These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. &amp;quot;(Fu Rong, 2015,80). To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time.&amp;quot; (Li Chunjiang, 2015,62). Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, &amp;quot;Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. &amp;quot;(Liao Yingying 2008,72). Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.(Liu Miqing 2005,45).&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”.&amp;quot;(Ou Yangyin 2000,23). Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty. (Kang Shiyong 2003,152)&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. (Wang Weidong 2011,347).&lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.(Wang Weidong 2011, 359).&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.(Wang Weidong 2011,364).&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.(Wang Weidong 2011,377).&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.(Fu Rong 2015,93).&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. (Snell Hornby 1995,21).Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation.&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.(Jing Huang 2019,433)&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.(Snell Hornby 1995,47).&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. (Kang Shiyong 2003,179). In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.(Kang Shiyong 2003,190).&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. (Kang Shiyong 2003,201). Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory. The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. (Liu Miqing 2005,77).&lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.(Li Chunjiang 2015,94).&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.(Li Chunjiang 2015,102).&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.(Li Chunjiang 2015,133).&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient. Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. (Fu Rong 2015, 83).&lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture. Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. &amp;quot;Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment.&amp;quot;(Fu Rong 2015,84). Therefore, literal translation works for spreading Chinese culture. In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural. Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes. &amp;quot;Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms.&amp;quot;(Furong 2015,85). For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. (Ou Yangyin 2008,91).&lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. (Liu Miqing 2005,391). Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
*Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
*Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
*Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
*Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
*Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
*Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
*Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
*Fu Rong付蓉.(2015).从跨文化的角度探讨汉语新词新语的英译[A Study of English Translation of Chinese Neologisms from a Cross-cultural Perspective].语文建设Language Planning&lt;br /&gt;
*Kang Shiyong亢世勇.(2003).《新词语大辞典》的编撰[The Compiling of Dictionary of Chinese Neologisms].辞书研究Lexicographical Studies&lt;br /&gt;
*Li Chunjiang李春江.(2015).汉语网络新词的英译探究[A Study of Chinese Online Neologisms]宁波工程学院学报Journal of Ningbo University of Technology&lt;br /&gt;
*Liao Yingying廖颖颖．(2008).论中国主流英语新闻报刊对中国特色词语的英译策略[Strategies of English Translation of Words with Chinese Characteristics Used by Chinese Mainstream English Newspapers].湖南师范大学学报Journal of Hunan Normal University&lt;br /&gt;
*Liu Miqing刘宓庆.(2005).''新编当代翻译理论''[''A New Edition of Contemporary Translation Theory''].北京：中国对外翻译出版公司 Beijing:National Translation and Publishing Company of China&lt;br /&gt;
*Ou Yangyin欧阳因.(2000).''朗文中国流行新词语''[''Langwen Chinese Neologisms''].北京：北京大学出版社 Beijing:Peking University Press&lt;br /&gt;
*Zhang Jian &amp;amp; Tang Jianduan张健,唐见端.(1996).略谈汉语新词新义的英译[A brief Discussion on the English Translation of Chinese Neologisms]. ''中国翻译''''Chinese Translators Journal''&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112609</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112609"/>
		<updated>2020-12-15T02:52:51Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* 4.1 Literal Translation */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592&lt;br /&gt;
==Abstract==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
==Key words==&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
==摘要==&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
==关键词==&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
==Chapter1 Introduction==&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
==Chapter2 Movie: A kind of Art==&lt;br /&gt;
==2.1 The Introduction of Movie==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
==2.2 Features of English Film Title==&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
==2.3 Functions of English Film Title==&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
==Chapter3 Analysis on Movie Title Translation==&lt;br /&gt;
==3.1 Current Study of Movie Title Translation==&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done very well, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.(Zhou Baoxue, 2013)&lt;br /&gt;
&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films. &lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112605</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112605"/>
		<updated>2020-12-15T02:49:19Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* 3.3 The Principles of Movie Title Translation */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592&lt;br /&gt;
==Abstract==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
==Key words==&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
==摘要==&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
==关键词==&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
==Chapter1 Introduction==&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
==Chapter2 Movie: A kind of Art==&lt;br /&gt;
==2.1 The Introduction of Movie==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
==2.2 Features of English Film Title==&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
==2.3 Functions of English Film Title==&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
==Chapter3 Analysis on Movie Title Translation==&lt;br /&gt;
==3.1 Current Study of Movie Title Translation==&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999,P48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done xingshenjianbei, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films. &lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
As China suffered from wars in the late 19th century, western culture was introduced into China inevitably. Chinese intellectuals at that time knew little about western works and were prejudiced against them. During this period, translation acted as a bridge between China and the rest of the world, there were several translators and scholars who had translated numerous western works and came up with their translation theories, which promote the development of translation studies and helped people to know more about the western country. This paper mainly discusses the translation theories of Yan Fu and Lin Shu who were of great significance at that time, it also introduces the Yan Fu’s and Lin Shu’s translation theories through case analysis, so as to deepen our understanding towards translation theories in this period.&lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112601</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112601"/>
		<updated>2020-12-15T02:47:19Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* 3.3 The Principles of Movie Title Translation */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592&lt;br /&gt;
==Abstract==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
==Key words==&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
==摘要==&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
==关键词==&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
==Chapter1 Introduction==&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
==Chapter2 Movie: A kind of Art==&lt;br /&gt;
==2.1 The Introduction of Movie==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
==2.2 Features of English Film Title==&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
==2.3 Functions of English Film Title==&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
==Chapter3 Analysis on Movie Title Translation==&lt;br /&gt;
==3.1 Current Study of Movie Title Translation==&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999,P49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999:48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot;.  In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000, p64) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;First Blood” for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done xingshenjianbei, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films. &lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
As China suffered from wars in the late 19th century, western culture was introduced into China inevitably. Chinese intellectuals at that time knew little about western works and were prejudiced against them. During this period, translation acted as a bridge between China and the rest of the world, there were several translators and scholars who had translated numerous western works and came up with their translation theories, which promote the development of translation studies and helped people to know more about the western country. This paper mainly discusses the translation theories of Yan Fu and Lin Shu who were of great significance at that time, it also introduces the Yan Fu’s and Lin Shu’s translation theories through case analysis, so as to deepen our understanding towards translation theories in this period.&lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112598</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112598"/>
		<updated>2020-12-15T02:45:14Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* 3.2.2 The Criteria for Movie Title Translation */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592&lt;br /&gt;
==Abstract==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
==Key words==&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
==摘要==&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
==关键词==&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
==Chapter1 Introduction==&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
==Chapter2 Movie: A kind of Art==&lt;br /&gt;
==2.1 The Introduction of Movie==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
==2.2 Features of English Film Title==&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
==2.3 Functions of English Film Title==&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
==Chapter3 Analysis on Movie Title Translation==&lt;br /&gt;
==3.1 Current Study of Movie Title Translation==&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation,Yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter “is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside” is for the translation, and requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements. In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate. Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998).&lt;br /&gt;
&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999:49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999:48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot; (1999:49). In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000:21) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;FirstBbod&amp;quot;, for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done xingshenjianbei, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films. &lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
As China suffered from wars in the late 19th century, western culture was introduced into China inevitably. Chinese intellectuals at that time knew little about western works and were prejudiced against them. During this period, translation acted as a bridge between China and the rest of the world, there were several translators and scholars who had translated numerous western works and came up with their translation theories, which promote the development of translation studies and helped people to know more about the western country. This paper mainly discusses the translation theories of Yan Fu and Lin Shu who were of great significance at that time, it also introduces the Yan Fu’s and Lin Shu’s translation theories through case analysis, so as to deepen our understanding towards translation theories in this period.&lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112593</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112593"/>
		<updated>2020-12-15T02:41:35Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* 3.2.1  Ways to Standard */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592&lt;br /&gt;
==Abstract==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
==Key words==&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
==摘要==&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
==关键词==&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
==Chapter1 Introduction==&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
==Chapter2 Movie: A kind of Art==&lt;br /&gt;
==2.1 The Introduction of Movie==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
==2.2 Features of English Film Title==&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
==2.3 Functions of English Film Title==&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
==Chapter3 Analysis on Movie Title Translation==&lt;br /&gt;
==3.1 Current Study of Movie Title Translation==&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.(Yao Dongyu, 2016)&lt;br /&gt;
&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation, yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter &amp;quot;is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside&amp;quot; is for the translation, requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements (1998:18). In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate (1998:43). Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998). BridgeOfMadison Cauntry and YouCai tTake ItW ith Yau respectively translate into &amp;quot;Li Bridge Suicide dream&amp;quot; and &amp;quot;Floating life like dream&amp;quot;, which profoundly reflect the unique artistic conception of Chinese culture.&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999:49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999:48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot; (1999:49). In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000:21) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;FirstBbod&amp;quot;, for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done xingshenjianbei, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films. &lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112591</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112591"/>
		<updated>2020-12-15T02:39:48Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* 3.1 Current Study of Movie Title Translation */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592&lt;br /&gt;
==Abstract==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
==Key words==&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
==摘要==&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
==关键词==&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
==Chapter1 Introduction==&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
==Chapter2 Movie: A kind of Art==&lt;br /&gt;
==2.1 The Introduction of Movie==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
==2.2 Features of English Film Title==&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
==2.3 Functions of English Film Title==&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
==Chapter3 Analysis on Movie Title Translation==&lt;br /&gt;
==3.1 Current Study of Movie Title Translation==&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.(Song Yanlan, 2017)&lt;br /&gt;
&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation, yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter &amp;quot;is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside&amp;quot; is for the translation, requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements (1998:18). In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate (1998:43). Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998). BridgeOfMadison Cauntry and YouCai tTake ItW ith Yau respectively translate into &amp;quot;Li Bridge Suicide dream&amp;quot; and &amp;quot;Floating life like dream&amp;quot;, which profoundly reflect the unique artistic conception of Chinese culture.&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999:49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999:48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot; (1999:49). In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000:21) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;FirstBbod&amp;quot;, for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done xingshenjianbei, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films. &lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112590</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112590"/>
		<updated>2020-12-15T02:37:10Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* 2.2 Features of English Film Title */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592&lt;br /&gt;
==Abstract==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
==Key words==&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
==摘要==&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
==关键词==&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
==Chapter1 Introduction==&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
==Chapter2 Movie: A kind of Art==&lt;br /&gt;
==2.1 The Introduction of Movie==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
==2.2 Features of English Film Title==&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.(Lin Wen, 2015)&lt;br /&gt;
&lt;br /&gt;
==2.3 Functions of English Film Title==&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
==Chapter3 Analysis on Movie Title Translation==&lt;br /&gt;
==3.1 Current Study of Movie Title Translation==&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation, yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter &amp;quot;is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside&amp;quot; is for the translation, requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements (1998:18). In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate (1998:43). Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998). BridgeOfMadison Cauntry and YouCai tTake ItW ith Yau respectively translate into &amp;quot;Li Bridge Suicide dream&amp;quot; and &amp;quot;Floating life like dream&amp;quot;, which profoundly reflect the unique artistic conception of Chinese culture.&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999:49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999:48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot; (1999:49). In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000:21) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;FirstBbod&amp;quot;, for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done xingshenjianbei, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films. &lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112587</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112587"/>
		<updated>2020-12-15T02:33:46Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* Chapter1 Introduction */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592&lt;br /&gt;
==Abstract==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
==Key words==&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
==摘要==&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
==关键词==&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
==Chapter1 Introduction==&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (Han,2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
==Chapter2 Movie: A kind of Art==&lt;br /&gt;
==2.1 The Introduction of Movie==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
==2.2 Features of English Film Title==&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. 0Cean's Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.In addition, Hansu said that:“English movie titles often use nouns. On the one hand, it can be the theme of the film, on the other hand, it can provide the audience with rich imagination space.”（2019）.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.&lt;br /&gt;
&lt;br /&gt;
==2.3 Functions of English Film Title==&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
==Chapter3 Analysis on Movie Title Translation==&lt;br /&gt;
==3.1 Current Study of Movie Title Translation==&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation, yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter &amp;quot;is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside&amp;quot; is for the translation, requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements (1998:18). In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate (1998:43). Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998). BridgeOfMadison Cauntry and YouCai tTake ItW ith Yau respectively translate into &amp;quot;Li Bridge Suicide dream&amp;quot; and &amp;quot;Floating life like dream&amp;quot;, which profoundly reflect the unique artistic conception of Chinese culture.&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999:49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999:48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot; (1999:49). In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000:21) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;FirstBbod&amp;quot;, for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done xingshenjianbei, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films. &lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112586</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112586"/>
		<updated>2020-12-15T02:32:11Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* 2.1 The Introduction of Movie */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592&lt;br /&gt;
==Abstract==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
==Key words==&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
==摘要==&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
==关键词==&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
==Chapter1 Introduction==&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
==Chapter2 Movie: A kind of Art==&lt;br /&gt;
==2.1 The Introduction of Movie==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yang Shu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(Yang Shu, 2017, P78)).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
==2.2 Features of English Film Title==&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. 0Cean's Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.In addition, Hansu said that:“English movie titles often use nouns. On the one hand, it can be the theme of the film, on the other hand, it can provide the audience with rich imagination space.”（2019）.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.&lt;br /&gt;
&lt;br /&gt;
==2.3 Functions of English Film Title==&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
==Chapter3 Analysis on Movie Title Translation==&lt;br /&gt;
==3.1 Current Study of Movie Title Translation==&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation, yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter &amp;quot;is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside&amp;quot; is for the translation, requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements (1998:18). In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate (1998:43). Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998). BridgeOfMadison Cauntry and YouCai tTake ItW ith Yau respectively translate into &amp;quot;Li Bridge Suicide dream&amp;quot; and &amp;quot;Floating life like dream&amp;quot;, which profoundly reflect the unique artistic conception of Chinese culture.&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999:49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999:48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot; (1999:49). In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000:21) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;FirstBbod&amp;quot;, for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done xingshenjianbei, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films. &lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112585</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112585"/>
		<updated>2020-12-15T02:30:08Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* Chapter1 Introduction */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592&lt;br /&gt;
==Abstract==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
==Key words==&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
==摘要==&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
==关键词==&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
==Chapter1 Introduction==&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. Han Su said that “A good title translation can not only add to the film, but also help Chinese and Western films to go out and bring in better, and promote cultural exchanges and communication.” (2018,P95).In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
==Chapter2 Movie: A kind of Art==&lt;br /&gt;
==2.1 The Introduction of Movie==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yangshu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(2017).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
==2.2 Features of English Film Title==&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. 0Cean's Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.In addition, Hansu said that:“English movie titles often use nouns. On the one hand, it can be the theme of the film, on the other hand, it can provide the audience with rich imagination space.”（2019）.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.&lt;br /&gt;
&lt;br /&gt;
==2.3 Functions of English Film Title==&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
==Chapter3 Analysis on Movie Title Translation==&lt;br /&gt;
==3.1 Current Study of Movie Title Translation==&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation, yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter &amp;quot;is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside&amp;quot; is for the translation, requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements (1998:18). In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate (1998:43). Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998). BridgeOfMadison Cauntry and YouCai tTake ItW ith Yau respectively translate into &amp;quot;Li Bridge Suicide dream&amp;quot; and &amp;quot;Floating life like dream&amp;quot;, which profoundly reflect the unique artistic conception of Chinese culture.&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999:49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999:48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot; (1999:49). In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000:21) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;FirstBbod&amp;quot;, for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done xingshenjianbei, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films. &lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112583</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112583"/>
		<updated>2020-12-15T02:22:33Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* 4.6 Foreignization */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592&lt;br /&gt;
==Abstract==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
==Key words==&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
==摘要==&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
==关键词==&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
==Chapter1 Introduction==&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
==Chapter2 Movie: A kind of Art==&lt;br /&gt;
==2.1 The Introduction of Movie==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yangshu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(2017).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
==2.2 Features of English Film Title==&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. 0Cean's Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.In addition, Hansu said that:“English movie titles often use nouns. On the one hand, it can be the theme of the film, on the other hand, it can provide the audience with rich imagination space.”（2019）.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.&lt;br /&gt;
&lt;br /&gt;
==2.3 Functions of English Film Title==&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
==Chapter3 Analysis on Movie Title Translation==&lt;br /&gt;
==3.1 Current Study of Movie Title Translation==&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation, yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter &amp;quot;is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside&amp;quot; is for the translation, requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements (1998:18). In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate (1998:43). Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998). BridgeOfMadison Cauntry and YouCai tTake ItW ith Yau respectively translate into &amp;quot;Li Bridge Suicide dream&amp;quot; and &amp;quot;Floating life like dream&amp;quot;, which profoundly reflect the unique artistic conception of Chinese culture.&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999:49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999:48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot; (1999:49). In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000:21) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;FirstBbod&amp;quot;, for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done xingshenjianbei, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films. &lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture. Zeng Qinyu thought domestication and foreignization can be regarded as the extension of literal translation and free translation, but they are not completely equivalent to literal translation and free translation. The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.(Zeng Qinyu，2020)&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112582</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112582"/>
		<updated>2020-12-15T02:14:58Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* 4.5 Naturalization */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592&lt;br /&gt;
==Abstract==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
==Key words==&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
==摘要==&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
==关键词==&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
==Chapter1 Introduction==&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
==Chapter2 Movie: A kind of Art==&lt;br /&gt;
==2.1 The Introduction of Movie==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yangshu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(2017).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
==2.2 Features of English Film Title==&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. 0Cean's Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.In addition, Hansu said that:“English movie titles often use nouns. On the one hand, it can be the theme of the film, on the other hand, it can provide the audience with rich imagination space.”（2019）.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.&lt;br /&gt;
&lt;br /&gt;
==2.3 Functions of English Film Title==&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
==Chapter3 Analysis on Movie Title Translation==&lt;br /&gt;
==3.1 Current Study of Movie Title Translation==&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation, yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter &amp;quot;is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside&amp;quot; is for the translation, requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements (1998:18). In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate (1998:43). Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998). BridgeOfMadison Cauntry and YouCai tTake ItW ith Yau respectively translate into &amp;quot;Li Bridge Suicide dream&amp;quot; and &amp;quot;Floating life like dream&amp;quot;, which profoundly reflect the unique artistic conception of Chinese culture.&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999:49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999:48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot; (1999:49). In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000:21) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;FirstBbod&amp;quot;, for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done xingshenjianbei, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films. &lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.(Wu Shuang, 2005)&lt;br /&gt;
&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture.The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112579</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=112579"/>
		<updated>2020-12-15T02:07:20Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* 2.3 Functions of English Film Title */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&amp;lt;center&amp;gt; 汤蓓 Tang Bei, 202070080607.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist approaches&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能派理论&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
Among the advocates of functional approaches to translation is Reiss who works on text types which determine translation. Reiss’s approach considers the text rather than the word or the sentence as the translation unit and hence the level at which equivalence is to be sought. The contents of Reiss’s text typology are in the following:&lt;br /&gt;
The first one is the “informative” text where the content is the main focus. These texts do plain communication of facts, information, knowledge, opinions etc. The logical or referential dimension of language is what is involved. The second one is the “expressive” text where the focus is on creative composition and aesthetics. Both the author (the sender) and the message are what are foregrounded. Imaginative creative literature exemplifies these texts and the third one is the “operative” text where the focus is “appellative” by which what is meant is that the text appeals to the reader to act in a certain way, persuading, dissuading, requesting, and cajoling him. The form of language is dialogic.(Reiss, 1971:25)&lt;br /&gt;
Correspondingly Reiss advocates specific translation methods for these text types. The target text of an informative text should be in plain prose with explication where required, the aim being to transmit the referential content of the text. The text styles concern philosophy, news reports, science and so on that aim at introducing foreign culture, history and custom. This text type focuses on the convey of specific culture. Together with the function of Skopos theory, a foreignizing translation should be advocated. The target text of an expressive text should use the “identifying” method, the translator having to look at it from the ST author’s standpoint. The text type of this kind mainly is literature that concerns various linguistic, cultural factors with the functions of cognition, expression, moralism, aesthetics and so on. Since it connects closely to culture, the choice of translation strategy seems more complex. Generally speaking, we can make the decision according to its function and purpose. For those works rich in cultural connotation, if the purpose is to introduce the source text culture to the target one, we should take foreignizing translation, such as Yang Xianyi’s A Dream of Red Mansions. Since the classic is a representation of Chinese culture and conventional moral, we should convey these information to foreign readers and avoid misreading or misunderstanding. On the contrary, if the translator’s intention is to entertain the readers and provide the plot of the story, he can adopt the domesticating translation as Hawkes did in his The Story of the Stone. More examples can be seen at Su Mashu and Chen Duxiu’s 《悲惨世界》, all headings of the original novel were domesticated into typical Chinese traditional parallel sentences. For example, “The Close of A Day’s March” and “Prudence Recommended to Wisdom” were translated into “第一回 迪涅城行人落魄，苦巴馆店主无情” and “第二回 感穷途华贱伤心，遇贫客渔夫设计” respectively. Both content and form of an operative text are subordinate to the extra linguistic effect that the text is designed to achieve. “The translation of an operative text has to employ the ‘adaptive’ method, trying to create the same effect on the readers, as the ST. The translation of operative texts into operative texts should be guided by the overall aim of bringing about the same reaction in the audience, although this might involve changing the content and/or stylistic features of the original.” (Nord, 1997:38) This functions well in the translation of documental texts. The examples can be found in the translation of advertisement. For instance, the famous trade mark “Coca Cola” was translated into  “可口可乐” and reached a totally success. “Coca” is the plant the Indians view as saint and from which people abstract cocaine. If it is translated directly into“古柯” it probably cannot raise the nice flavor of the drink in Chinese customers. Then “Coca” was domesticated into “可口” while “Cola” maintained its foreigness. Therefore, for an operative text, since communicative function is prior to everything else, we tend to employ domesticating translation. &lt;br /&gt;
Reiss also mentioned evaluating criteria, which vary according to text types. Thus while the translation of any content-oriented text has to aim at semantic equivalence, and a popular science piece will have to preserve the ST style, there is greater need to retain a metaphor in an expressive text than in an informative target text. Reiss thinks one could gauge the adequacy of a TT by intra-linguistic criteria like semantic, grammatical and stylistic features and extra-linguistic criteria like situation, subject field, time, place, receiver sender and implications like humor, irony, emotion, etc.&lt;br /&gt;
Reiss’s text typology is a useful but it is clear that texts are often not as hermetically sealed as Reiss has once believed. A biography or an editorial could have informative as well as appellative content. A personal letter could well be informative, expressive and appellative as can be an advertisement. As a result, translators should take other factors into account, such as functions, Skopos and so on and make judgement accordingly.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
Domestication is reader-centered and TL culture-oriented, and foreignization is author-centered and SL culture-oriented. However, which of the two translating strategies should be chosen evokes a heated and endless debate at home and abroad, since scholars of these two opposite schools can't convince each other. Many scholars regard these two strategies as oil and vinegar, and believe that they can never coexist harmoniously in translation. People who advocate foreignization believe that, as a means of cultural communication, translation should introduce foreign culture and exoticness to target reader, meanwhile taking in new expressions. On the contrary, people who prefer domestication argue that translation should help to overcome not only language barrier but also cultural conflict. For them, the task of translator is to avoid cultural conflict, and domesticating translation can help readers understand the source text better and finally reach the goal of cultural communication. &lt;br /&gt;
From the perspective of functionalist theory, as a communicative, intercultural action, translation is viewed as an intentional, interpersonal interaction. From the angle of Skopos of translation, together with action theory and text typology theory, funetionalist approaches provide us a perspective. Skopos rule is the principal rule determining any translation process in the purpose of the overall translational action. Plus loyalty rule put forward by Nord, functionalist approaches put translation into the framework of action theory and cross-culture communication theory. And adequacy rather than equivalence should be the criterion of judging the quality of a translation. By analyzing the purposes of different parties involved in the translation action(such as initiator, translator, and reader)，guided by translation brief given by the initiator, a translator can determine which translation strategy should be chosen. If the purpose of translation is to introduce domestic culture, history, philosophy to foreign readers, then foreignization should be employed. On the other hand, if the purpose of translation is to entertain the target reader, domestication can add more readability and get better function. Besides, text typology can help translator to figure out the function of a source text and make wiser decision about translation strategy. In one word, from the viewpoint of functionalist, domestication and foreignization have different functions in target language culture. Translator can adopt either or both of them in order to achieve the prospective functions. They are not, and should not be regarded as contradictory, but complementary, and can be employed simultaneously in translation. &lt;br /&gt;
In a word, translation can realized cultural communication and transplantation goal under the guidance of the functionalist approaches.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 12:46, 13 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
1.Bassnett, Susan&amp;amp;Andre Lefevere. (2001). ''Constructing cultures: Essays on Literary Translation.'' Shanghai: Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
2.Hawkes, David. (1982). ''The Story of the Stone.'' New York: Penguin Books.&lt;br /&gt;
&lt;br /&gt;
3.Nida, E. A.&amp;amp;Chr. R. Taber. (1969). ''The Theory and Practice of Translation.'' Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
4.Nida, E. A. (1964). ''Toward a Science of Translating.'' Leiden: E. J. Bril1.&lt;br /&gt;
&lt;br /&gt;
5.Nord, Christiane. (1997).''Translating as a Purposeful Activity: Functionalist ApproachesExplained.'' Manchester:St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
6.Reiss, K. (1971). ''Possibilities and Limitations of Translation Criticism.'' Munich: Hueber.&lt;br /&gt;
&lt;br /&gt;
7.Schaffner, (1995). Christina. ''“Editorial.” Cultural Functions of Translation.'' Clevedon: Multilingual Matters LTD.&lt;br /&gt;
&lt;br /&gt;
8.Schleiermacher, A. (1992) On the Different Methods of Translating [A]. ''Theories of Translation: An Anthology of Essays from Dryden to Derrida''[C]. Schulte, R&amp;amp;Biguenet, J. Chicago and London: The University of Chicago Press,36-54.&lt;br /&gt;
&lt;br /&gt;
9.Venuti, L.(1995). ''The Translator’s Invisibility.''[M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
10.Venuti, L.(1998). ''The Scandal of Translation.''[M]. London:Routledge.&lt;br /&gt;
&lt;br /&gt;
11.Yang, Xianyi&amp;amp;Yang Gladys.(1994) ''A Dream of Red Mansions.'' Beijing: Foreign Language Press.&lt;br /&gt;
&lt;br /&gt;
12.Cai Ping 蔡平.(2002).翻译方法应以归化为主[Domestication should be the Main Strategy in Literary Translation]. 中国翻译 Chinese Translators Journal(5):39-41.&lt;br /&gt;
&lt;br /&gt;
13.Cao Xueqin&amp;amp;Gao E曹雪芹&amp;amp;高鹗.(1992)''红楼梦''[Hongloumeng].Beijing:People's Literature Publishing Press 人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
14.Guo Jianzhong 郭建中. (2000).''文化与翻译''[Culture and Translation].Beijing:China Translation and Publishing Co.中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
15.Guo Jianzhong 郭建中. (1999)''当代美国翻译理论''[Contemporary American translation theory]. Wuhan: Hubei Education Press 湖北教育出版社.&lt;br /&gt;
&lt;br /&gt;
16.Meng Jiangang 孟建刚. (2002).''关于翻译原则二重性的最佳关联性解释''[Accounting for the Duality of the Translating Principles of Foreignization and Domestication with the Notion of Optimal Relevance]. 中国翻译 Chinese Translators Journal (5):27-31.&lt;br /&gt;
&lt;br /&gt;
17.Tang Zaixi 谭载喜. (1991). ''西方翻译简史'' [A Short Translation History in the West].Beijing:The Commercial Press 商务印书馆.&lt;br /&gt;
&lt;br /&gt;
18.Tang Zaixi 谭载喜. (1999). ''新编奈达论翻译'' [A new edition of Nida’s theory of translation].Beijing:China Translation and Publishing Co. 中国对外翻译出版社公司.&lt;br /&gt;
&lt;br /&gt;
19.Zhu Guangqian朱光潜.(1984). ''谈翻译:翻译论文研究集''[On Translation: A collection of research papers on translation].Beijing: Foreign Language Teaching and Research Press 外语教学与研究出版社&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&amp;lt;center&amp;gt; 周罗平 Zhou Luoping,202020080670.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator. This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects(Venuti 2009, 35). In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation. By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations (Venuti 2009, 21). Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenges and questions this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he puts forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation. Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity (Jiang 2016, 169-170).&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon (Zhang &amp;amp; Wang 2007, 147).&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly (Wang 2014, 98). For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language. In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable (Wang 2014, 98).&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation (Wang 2014, 98). Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王溱琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
*Zhang Siyong &amp;amp;Wang Huimin张思永,王慧敏. (2007). 归化还是异化——谈影响翻译策略选择的若干因素 [Domestication or foreignization-an analysis of factors influencing the choice of translation strategy].广西社会科学 Guangxi Social Science (10):145-148.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Chinese Xiehouyu is a unique language form in Chinese idioms, which is full of cultural connotation and has a special structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese Xiehouyu is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.  However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. &lt;br /&gt;
&lt;br /&gt;
The strategies of domestication and foreignization play an important role in translation. Besides, the correct application of domestication and foreignization in translating Chinese Xiehouyu will appropriately and vividly introduce China's history and culture to foreign people to promote cultural exchanges. Therefore, this paper attempts to analyze the types and components of Chinese Xiehouyu, analyze the connotations of domestication and foreignization, and explore the translation methods of Chinese Xiehouyu with many examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 The Definition of Chinese Xiehouyu===&lt;br /&gt;
&lt;br /&gt;
====1.1 The Origin of Chinese Xiehouyu====&lt;br /&gt;
Chinese Xiehouyu is also called allegorical saying, idiom, witticism, abbreviation, quotation and so on. When it comes to Xiehouyu, Chinese people are familiar with it, because it is a form of expression that Chinese people have learned since childhood. When studying the origin of Chinese Xiehouyu, some linguists and linguistic works also mentioned other related names. For example, Chen Wangdao (1932) included Xiehouyu in the section of &amp;quot;Cutting and Shortening Words&amp;quot; in his The Main Ideas Of The Rhetoric; Guo Shaoyu (1925) pointed out that Xiehouyu originated from &amp;quot;shefu&amp;quot; (a form similar to guessing riddles) in his book A Study of Proverbs; and names such as &amp;quot;riddle&amp;quot;, &amp;quot;proverb&amp;quot;, &amp;quot;abbreviation&amp;quot;, &amp;quot;idiom&amp;quot;, &amp;quot;witticism&amp;quot; are listed in other books. By comparison, most of them reveal some similarities and differences. Let's briefly review the origin of the name &amp;quot;Xiehouyu&amp;quot;。&lt;br /&gt;
&lt;br /&gt;
The name &amp;quot;xiehou&amp;quot; was first found in the biography of Zheng fan in Tang Dynasty, and it is mentioned in the book that &amp;quot;the style of Zheng Wu Xiehou&amp;quot; (a kind of poem with the style of &amp;quot;xiehou&amp;quot;). The word &amp;quot;Xiehouyu&amp;quot; has appeared for a long time, but what the ancients said refers to the ppoetry or a word game about Xiehouyu. The Xiehouyu, which we are talking about today, was called &amp;quot;Qiaoyu&amp;quot;, &amp;quot;Fangyu&amp;quot; and &amp;quot;Shiyu&amp;quot; by the ancients and were more commonly known as &amp;quot;Yaoyan&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
At the beginning of the 20th century, Bai Qiming took Xiehouyu as a kind of folk literature and art after the publication of his article &amp;quot;Xiehouyu Which Should Be Included in The Collection of Songs &amp;quot;. He pointed out that Xiehouyu, also known as &amp;quot;argot&amp;quot;, was called &amp;quot; wind typeface &amp;quot; in Tang Dynasty and &amp;quot;Kaner&amp;quot; or &amp;quot;Kanzi&amp;quot; in custom. However, he did not explain why he called it &amp;quot;Xiehouyu&amp;quot; in his article. In the 1930s, Chen Wangdao pointed out in his book &amp;quot; The Main Ideas of The Rhetoric&amp;quot; that Xiehouyu has two meanings: one is &amp;quot;Xiehouyu&amp;quot; used by the ancients, also known as &amp;quot;cutting and shortening words of Xiehouyu&amp;quot;; the other is &amp;quot;Xiehouyu&amp;quot; that people use today, also referred as “Pijieyu”, that is, the Xiehouyu composed of interpretation. In the 1950s, Mao Dun pointed out that in order to distinguish it from the &amp;quot;original or formal xiehouyu&amp;quot;, a different name should be given to the Xiehouyu that people use today, but he did not specify what name to use instead. In the 1980s, from the perspective of academic research, Wen Duanzheng thought that the academic name should reflect the essential characteristics of the things referred to, agreed with Mao Dun's opinion, and concluded that Xiehouyu did not express the meaning of &amp;quot;xiehou&amp;quot; in Chinese through a large number of examples. Therefore, he suggested that the Xiehouyu should be renamed as &amp;quot;quotations&amp;quot; according to the relationship between the former and latter parts of the Xiehouyu. However, most scholars believe that the name of Xiehouyu has been accepted by people and it is difficult to change it. Therefore, they advocate that the name &amp;quot;Xiehouyu&amp;quot; should still be used without any change.（Miregu Aimaiti, 2014,5-6）&lt;br /&gt;
&lt;br /&gt;
====1.2 The Structure of Chinese Xiehouyu====&lt;br /&gt;
The English name of Xiehouyu is &amp;quot;rest ending sayings&amp;quot; or &amp;quot;post-pause expressions&amp;quot;. According to its structure, it is also translated as &amp;quot;example-explanation-sayings&amp;quot;(Bao Huinan &amp;amp; Bao Ang, 2000, 64). In 1986, Professor Luo Shenghao, a linguistic professor at the University of Illinois at Chicago, translated the Chinese Xiehouyu into &amp;quot;enigmatic folk similes&amp;quot; in his book A Dictionary of Chinese Xiehouyu. According to professor Luo, &amp;quot;Similes&amp;quot; refers to the Chinese Xiehouyu which is generally composed of vehicle and tenor. The vehicle are figurative metaphors. The tenor is the explanation of the vehicle to show its essential significance. For example, “粪坑里的石头——又臭又硬” (The stone in the cesspit —— smelly and hard.). &amp;quot;Folk&amp;quot; indicates that the Xiehouyu is originated from the folk and is used more frequently in daily spoken language. &amp;quot;Enigmatic&amp;quot; indicates that this kind of expression has the nature and characteristics of riddles which also have two parts: the tenor and the vehicle. Therefore, &amp;quot;enigmatic Folk Similes&amp;quot; basically reflects the special structure and essential characteristics of Chinese Xiehouyu.(Qi Dehui, 2011)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Definition of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====1.4 The Importance of Chinese Xiehouyu Translation====&lt;br /&gt;
Xiehouyu belongs to the part of Chinese idioms. It is a common cultural and communicative phenomenon. Its emergence is related to specific cultural, historical, philosophical, psychological and social reasons, and its generation and development is the result of the development of diachronic language.&lt;br /&gt;
&lt;br /&gt;
From the perspective of linguistics, the most differences are that Chinese is a parataxis language while English hypotaxis. Chinese belongs to the Chinese-Tibet language, while English belongs to the Indo-European language; Chinese is a parataxis language while English hypotaxis. In English, the arranging of clauses one after the other without connectives showing the relation between them, for example, the rain fell; the river flooded; the house washed away. In Chinese, the dependent or subordinate construction or relationship of clauses with connectives, for example, I shall despair if you don’t come. (Lian Shuneng, 1993，48-49)&lt;br /&gt;
&lt;br /&gt;
Therefore, interlingual conversion occurs in the process of translation, which it is of great value in translation. In the process of translating Chinese Xiehouyu into English, it is necessary to faithfully reproduce the meaning of the source language by integrating language, cognition, culture, communication and other factors. The form and meaning of Chinese idioms are not completely coincident, which is fully reflected in the literal meaning and implied meaning of Xiehouyu. For foreigners, being familiar with and understanding Xiehouyu can strengthen their mastery of Chinese and deepen their understanding of Chinese culture and civilization.(Liu Na, 2016,18)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Types of Chinese Xiehouyu===&lt;br /&gt;
According to the connection between the two parts of the Chinese Xiehouyu, it can be roughly divided into two types: metaphorical Xiehouyu and paronomasia Xiehouyu. (Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.1 Metaphorical Xiehouyu====&lt;br /&gt;
There are numerous metaphorical Xiehouyu. The former part implies a metaphorical meaning and the latter part original meaning. Their internal connections are very clear and logical.&lt;br /&gt;
&lt;br /&gt;
For example, &lt;br /&gt;
（1）那个宝玉是个丈八的灯台——照见人家，照不见自己的，只知嫌人家脏。这是他的房子，由着你们糟蹋。 (As for Baoyu, he is like a ten-foot lamp-stand that sheds light on others but none on it-self. He complains that other people are dirty, yet leaves you to turn his own rooms topsy-turvy.)&lt;br /&gt;
&lt;br /&gt;
It can be seen that in the first example, the vehicle is literally translated, while the tenor is translated with interpretation, explaining the former part. Literal translation with interpretation not only retains the figurative image of the original language, but also effectively conveys its cultural connotation, which is clear to the target readers.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
====2.2  Paronomasia Xiehouyu====&lt;br /&gt;
The paronomasia Xiehouyu has a great proportion in Chinese Xiehouyu. The latter part of the paronomasia Xiehouyu is a pun, which has both the surface meaning of the vehicle and other deep meaning (Jin Huikang, 2004, 132). In other words, the literal meaning is to explain the former part, but its deep meaning expresses a completely different meaning from the whole context.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
(2)一根筷子吃藕——挑眼(Eating lily root with only one chopstick——picking it up by the holes.) (Ling Li, 2004, 452)&lt;br /&gt;
In the second example, “pick holes” means to find one’s faults, while the meaning of its vehicle is to pick the whole in lotus root slices with a chopstick.&lt;br /&gt;
&lt;br /&gt;
(3) 三九天的萝卜——冻了心（动了心）(A mid-winter turnip（in the third period of nine days  after  the  winter  solstice）—— the heart is frozen（affected in heart）.)&lt;br /&gt;
In the third example, the surface meaning of “the heart is frozen” is that the turnip in a mind winter is completely frozen from the root, and the root is a symbol of heart. Moreover, “冻了心”and“动了心”in Chinese are homophones, which becomes a pun.(Qi Dehui,2011,110)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu===&lt;br /&gt;
Xiehouyu is a kind of Chinese idioms, which reflects people's daily life and experience, and is a concise summary and warning of people's experience in life. It has rich ideological connotation and unique cultural characteristics. However, from the perspective of translation, as a unique language phenomenon in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese Xiehouyu, which is undoubtedly a great challenge to the translator. There are similar forms of Chinese Xiehouyu in English, but so far, there is no official definition corresponding to Chinese Xiehouyu. How to reproduce the language style of Xiehouyu and convey its rich cultural connotation is a subject worthy of discussion and research. At the same time, the translation of Xiehouyu helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. (Xu Yanan &amp;amp; Zeng Xianmo, 2020, 249)&lt;br /&gt;
&lt;br /&gt;
====3.1 Definition Of Domestication and Foreignization====&lt;br /&gt;
The terms of domestication and foreignization were first put forward by German philosopher Friedrich Daniel Ernst Schleiermacher. He proposed his famous notion of the translation which “leaves the reader in peace, as much as possible, and moves the author towards him” (Schleiermacher 1838/ 1963:47, 1838/1977:74; Venuti 1995:19-20). Later, this term was introduced into the field of translation by Lawrence Venuti, an American translation theorist. He referred to the first method proposed by Schleiermacher as &amp;quot;domestication&amp;quot;, and the second method as &amp;quot;foreignization&amp;quot;. In a word, Domestication is s term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original. （Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 43-44）Then, foreignization is a term used by Venuti (1995) to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original.( Mark Shuttleworth &amp;amp; Moira Cowie, 2004, 59）Eugene A. Nida, the advocator of the theory, put forward in his linguistic theory of functional equivalence that &amp;quot;cultural equivalence can be achieved by excluding linguistic differences.&amp;quot; Qian Zhongshu, a famous writer and translator in China, once put forward the theory of &amp;quot;sublimation&amp;quot; in The Translation of Linshu, which means that the translation should not only accord with language expression custom of the target language, but also keep the style of the original work. Substantially, theory of sublimation requires translators to comprehensive the meaning of the original work and to consider the factors of semantic relation, style, cultural differences and information transfer effect etc., and then translators should translate selectively. On the contrary, &amp;quot;foreignization&amp;quot; requires the translator to approach the author and express the meaning of the original text with the expressions commonly used by people. During the period of the New Culture Movement in China, Lu Xun, the advocator of the theory, once put forward the translation method of &amp;quot;domestication&amp;quot;, which brought a western style to the works. (Liu Xiaocen, 2017, 99)&lt;br /&gt;
&lt;br /&gt;
In conclusion, domestication is to localize the source language, take the target language or the target language readers as the destination, and adopt the expression methods that the target language readers are used to convey the content of the original text. Domestication requires the translator to approach the target language readers, and the translator must speak like the native author. If the original author wants to have a direct dialogue with the readers, the translated text must become a native language. Domestication translation helps readers understand the translation better and enhance the readability and appreciation of the translation. Foreignization means that the translator should try his best not to disturb the author and let the readers approach the author. In translation, it is to accommodate the language characteristics of foreign culture, absorb foreign language expression, and require the translator to approach the author and adopt the source language expression corresponding to the author to convey the content of the original text, that is, to take the target culture as the destination. The purpose of using foreignization strategy is to consider the differences of national culture, preserve and reflect the characteristics of foreign nationality and language style, and to retain the exotic sentiment for the target readers. (Nie Xiaohua, 2002, 3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Dialectical Analysis of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization have a great difference which is the former requires that the text is close to the reader, while the latter requires that the text is close to the author. Some scholars believe that domestication and foreignization, no matter which one is adopted, must be persisted in the whole translation text, and cannot be confused. However, in the actual practice of translation, we can't really do that. Translation requires us to faithfully reproduce the thoughts and styles of the author of the original text, which are full of strong foreign style, so it is necessary to adopt the method of foreignization. However, at the same time, the translation should also take into account the readers' understanding and the fluency of the original text, so it is necessary to adopt the method domestication. It is not advisable to choose one strategy and completely exclude the other. Each of them has its own advantages and disadvantages, so it cannot achieve the ultimate goal of translation with only one of them.&lt;br /&gt;
&lt;br /&gt;
In translation, we are always faced with the choice of foreignization and domestication, so that the translation can find a middle point between being close to the reader and being close to the author, but the &amp;quot;middle point&amp;quot; is not fixed. Sometimes the translated text is closer to the author and sometimes closer to the reader. However, no matter which side it is close to, it should follow a principle: when being close to the author, the translation should not be too far away from the reader; when being close to the reader, it should not be too far away from the author. In other words, foreignization should not hinder the smoothness and understandability of the translated text, and domestication does not lose the style of the original text. At the same time, we should adhere to the domestication strategy for the language form, while foreignization for cultural factors in the original text. In this way, the translated text can combine the advantages of the two strategies and avoid their disadvantages, so that they can achieve common development. Therefore, during the actual translation process, domestication and foreignization should complement each other and the more appropriate translated text can be produced. (Xiao luan &amp;amp; Feng Xuehua, 2011)&lt;br /&gt;
&lt;br /&gt;
====3.3 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
There are always contradictions and disputes between foreignization and domestication in the translation of Chinese xiehouyu. There is a great deal of debate in the field of translation about whether to use foreignization to take the culture of source language as the destination and retain the characteristics of the foreign text, or to use domestication to take the culture of target language as the destination and conform to the characteristics of the target language.&lt;br /&gt;
&lt;br /&gt;
For example, “ 三 个 臭 皮 匠 —— 顶一 个 诸 葛 亮 ”. Some translate it into “Two heads are better than one.”Others translate it into “Three cobblers with their wits combined together equal ChukelLiang，the master mind.”The first translation is obviously to adopt a domesticated strategy, which conforms to the English expression. It is easy for native English speakers to understand and accept, and it is easy to read. However, the disadvantage is that one (head) in the sentence is not exactly referred as Zhuge Liang in the Chinese Xiehouyu. In Chinese culture, Zhuge Liang was an intelligent man, while one (head) was just an ordinary person. The second translation version adopts foreignization, which retains the characteristics of Chinese, so that readers from English-speaking countries can understand the connotation of Chinese culture from the translation and promote cultural exchanges. But how do readers in English speaking countries feel when they read such articles? how can cultural exchanges be promoted if it is difficult for readers to understand and lose interest in reading? And when readers see the translation, they can't understand that it is an idiom in Chinese which is humorous, catchy and well-known, and the meaning of the Chinese source language is lost.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（4）那胡正卿心头“十五个吊桶打水——七上八下”（施耐庵《水浒全传》）Hu Chengching was very much upset by this and his heart was beating like fifteen buckets being hurriedly lowered into a well for water——eight going down while seven coming up. &lt;br /&gt;
（5）他这一阵，心头如同十五个吊桶打水——七上八下，老是宁静不下来。（周而复《上海的旱晨》）His mind was in turmoil these days and he was quite unable to think straight. &lt;br /&gt;
The fourth example uses foreignization to retain the two images of &amp;quot;fifteen buckets&amp;quot; and &amp;quot;seven up and eight down&amp;quot;; the fifth example uses domestication, abandons the image of the original text, and directly translates it into a more native phrase &amp;quot;in turmoil&amp;quot;. Should foreignization or domestication be adopted in the translation of Chinese Xiehouyu? When do translators use foreignization and when do they use domestication? It depends on the purpose of translation, the characteristics of the translated works and the readers the works are facing with. &amp;quot;If the purpose is to convey culture and let English readers understand and learn Chinese culture, foreignization should be adopted&amp;quot; (Huan Yahui, 2004, 118).&lt;br /&gt;
For example, the Chinese English Dictionary of Xiehouyu compiled by Guo Zhuzhang and Luo Shenghao, and 100 Xiehouyu translated by Jia Cen are designed to let English readers understand and learn Chinese culture, so they mostly adopt the strategy of foreignization. Foreignization can also be used if the features and images of the source language are retained in translation, which will not affect the communication of information and conform to the language usage of the target language (Huan Yahui, 2004, 119).&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（6）咱们俩的事，一条绳上拴着两只蚂蚱——谁也跑不了！We're like two grasshoppers tied to one cord，neither can get away! &lt;br /&gt;
（7）去设埋伏我们都没有信心，想必他一定在昨天晚上就早溜了，今天去也是瞎子点灯——白费蜡。We had no confidence in today's ambush because we were sure he had escaped last night. It seemed as useless as a blind man lighting a candle.&lt;br /&gt;
In the process of translation, the translator retains the unique language form of the original text, which not only will not affect the communication of information, but also can promote the exchange of culture and thought, giving the target readers a similar aesthetic enjoyment. Because those vivid metaphors in the original text are the products of human common thinking and they can be understood and accepted by readers in other countries.&lt;br /&gt;
However, if a literary work is translated and the readers of the translated text are only for the sake of appreciating the work or even for entertainment, domestication should be adopted. For example:&lt;br /&gt;
（8）你别狗咬吕洞宾——不识好人心。我是好心好意劝你，倒粘到我身上来了。（周而复《上海的早晨》）Don't snarp and snarl at me when I’m trying to do my best for you. I give you my advice with the best will in the world and you turn round and lay the blame on me. &lt;br /&gt;
This example refers to a character in Chinese mythology. If it is translated literally for the purpose of preserving the cultural information of the original text, it is necessary not only to annotate who Lu Dongbin is, but also to explain to foreign readers the allusion that Lu Dongbin is willing to do good deeds. In fact, the origin of the Chinese Xiehouyu is not important here. It is better to discard its cultural background knowledge and translate it directly into &amp;quot;don't snarp and snarl at me&amp;quot;, which ensures the effective transmission of key information and makes the translation concise and fluent. Although the cultural reference of &amp;quot;狗咬吕洞宾&amp;quot; is not reflected in the translation of this saying, the translator uses the verbs &amp;quot;snarp&amp;quot; and &amp;quot;snarl&amp;quot; to vividly depict the dog biting and barking, which, to some extent, reproduces the vivid and figurative rhetorical effect achieved by the use of Xiehouyu in the original text (Yang Hongwei &amp;amp; Li Yadan,2004,84). &lt;br /&gt;
（9）我们有些同志喜欢写文章但是没有什么内容，真是“懒婆娘的裹脚——又长又臭”。（《毛泽东选集》）Some  comrades  love  to  write  long  articles，but such articles are exactly like the foot-bandages of a slut（the cloth used for women’s foot in ancient China），Long  and  smelly（implies the articles are long and dull）.&lt;br /&gt;
A translation is full of long, boring words and obscure annotations that can be daunting to the reader. It can be better to translate the sentence into “these articles are dull and overelaborate”.&lt;br /&gt;
Through a lot of translation practice, the translation strategies of foreignization and domestication in the translation of Chinese Xiehouyu can be summarized as follows. (Qi Dehui, 2011, 111)&lt;br /&gt;
&lt;br /&gt;
====3.3.1 The Application of Domestication and Foreignization in the Translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.1.1 Literal Translation====&lt;br /&gt;
Most Xiehouyu use vivid metaphors, whose metaphorical meaning belongs to general things or common sense. When the metaphorical relationship is clear, literal translation is generally adopted as long as it does not affect the understanding of the target language readers, that is to say, literal translation is adopted without too much extension and explanation, so as to retain both the content and the form of the source language. It is not only faithful to the original text, but also vivid and easy for the target language readers to read and appreciate. &lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（10）瘫子掉在井里——捞起也是坐。（Even if a paralytic falls into a well，he can be no worse off than before.）(Yang Xianyi &amp;amp; Dai Naidie,1986)&lt;br /&gt;
（11）竹篮打水——一场空。（Drawing water from a bamboo basket——all in vain. ）&lt;br /&gt;
（12）哑巴梦见妈——说不出来的苦。（Like a dumb man dreaming of his mother，he could not express his despair! ）&lt;br /&gt;
&lt;br /&gt;
The above three cases are translated by Mr. Yang Xianyi. The translator adopts literal translation to keep the original style of the source language and strive to meet the expectations of the target language readers for heterogeneity. (Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.1.2  Literal Translation with Notes====&lt;br /&gt;
In Chinese, idioms with a dog are generally derogatory, such as &amp;quot;狼心狗肺、狗腿子、狗仗人势、狗头军师&amp;quot;, and so on. However, in English, the words and sentences about dog are often positive, such as &amp;quot;every dog has its day.&amp;quot; Western readers may not understand the differences between the two languages and cultures. Therefore, in the translation with foreignization, literal translation with notes should be adopted to fully express the original meaning and metaphorical meaning of Chinese Xiehouyu. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;狗戴帽子——装人&amp;quot; is a taunt. It can be translated as &amp;quot; A  dog  is  wearing  a  cap——pretending to be a human being（an insult）.&amp;quot; In this way, the English reader would not be misunderstood.&lt;br /&gt;
In addition, some Xiehouyu with allusions are often literally translated with notes, so as not to make English readers feel puzzled.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（13）周瑜打黄盖——一个愿打，一个愿挨。 &lt;br /&gt;
Box on the ear was skillfully given by a Chou Yu and gladly taken by a Huang Kai.（A  fourteenth century novel based on events which took place in the third century A.D. Chou Yu of the Kingdom Wu had Huang Kai，another of Wu general，cruelly beaten，and then sent  him to the enemy camp in order to deceive the enemy.）(Qi Dehui, 2011, 112)&lt;br /&gt;
&lt;br /&gt;
====3.3.2 Domestication in the translation of Chinese Xiehouyu====&lt;br /&gt;
&lt;br /&gt;
====3.3.2.1 Free Translation====&lt;br /&gt;
Free translation mainly refers to grasping the content and metaphorical meaning in translation, combining with the context, and flexibly conveying the meaning.&lt;br /&gt;
For example,&lt;br /&gt;
（14）我这个人你也知道。说话向来是袖筒里入槌——直出直入。(You know me——I speak frankly and to the point.)&lt;br /&gt;
（15）他必审问我，我给他个“徐庶入曹营”——一言不发。(He sure to ask questions but I'll hold my tongue to begin with.)&lt;br /&gt;
（16）穷棒子闹翻身，是八仙过海，各显神通。(When we pass from the old society to the new one，each of us shows his true worth.)&lt;br /&gt;
（17）我们校队近年来可是“孔夫子搬家——净是（输）书。”(Our school team has kept losing in the recent years.) (Guo Jianzhong, 1996, 13)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.2 Combination of literal and free translation====&lt;br /&gt;
While literal translation is adopted to retain the metaphorical image of the original text, free translation is also used, sometimes with some appropriate supplement, so that the translation can convey the meaning of the original text more clearly. Chinese Xiehouyu often carries a deep historical and cultural implication. It is very difficult to transfer the loaded cultural information in Chinese Xiehouyu into English. Some Xiehouyu with strong national cultural features lie in the image and style, and the translation should be based on the premise of being faithful to the meaning expressed in the original text. Literal translation should be followed by free translation to show its metaphorical meaning &amp;quot;(Gao Yun &amp;amp; Yu Jie, 2004, 126). The combination of literal translation and free translation is undoubtedly one of the effective means of cultural compensation, which not only keeps the metaphorical image of the source language, but also maintains the integrity of the cultural content.&lt;br /&gt;
For example,&lt;br /&gt;
（18）我说二三百两银子，你就说二三十两，戴着斗笠亲嘴——差着一帽子。 (When I say two or three hundred taels，you say twenty or thirty!  It's like kissing in straw helmets——the lips are far apart!)&lt;br /&gt;
（19）兔子的尾巴——长不了（Guo Jiangzhong, 1996, 12）(The tail of a rabbit can't be long——won't last long.)&lt;br /&gt;
&lt;br /&gt;
====3.3.2.3 Equivalent Translation====&lt;br /&gt;
Some English idioms and some Chinese Xiehouyu use the same or similar metaphors to express the same or similar metaphorical meanings, in this case, may as well borrow English synonym idioms to translate them. That is to change the original image of the vehicle in translation and translate it with a metaphor familiar to English readers. That is to say, the target text and the original text adopt different vehicles to create the same image, convey the same spirit and achieve the same effect.&lt;br /&gt;
For example,&lt;br /&gt;
（20）冰冻三尺——非一日之寒。（Ling Li,2004,59）(Rome was not built in a day.)&lt;br /&gt;
（21）肉包子打狗——一去不回头。（A dog given a bone that doesn't come back for more.）&lt;br /&gt;
（22）脱裤子放屁——多此一举。(To carry coals to Newcastle.)&lt;br /&gt;
When using English idioms to translate Chinese Xiehouyu, we should pay attention to the rhetorical features. If the rhetorical feature of two languages is different, we cannot apply it. For example, &amp;quot;老王卖瓜——自卖自夸&amp;quot; must be translated into “No man cries stinky Fish”, because the former has a positive meaning, while the latter does not.&lt;br /&gt;
&lt;br /&gt;
====3.3.2.4 Omission====&lt;br /&gt;
Omission refers to the deletion of certain words from the original text, not to delete the original text, but to leave out the words that are self-evident in the translation, or to leave out words that are too cumbersome or not suitable for English expression. This method is especially suitable for the translation of some Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
For example,&lt;br /&gt;
（23）癞蛤蟆想吃天鹅肉——痴心妄想。(Yang &amp;amp; Dai,1986) (You are like a toad trying to swallow a swan.)&lt;br /&gt;
（24）赔了夫人又折兵——双重损失。 (You’ve lost the campaign and your wife into the bargain.)&lt;br /&gt;
&lt;br /&gt;
The metaphorical meanings of the above two examples are quite obvious. The target language readers can infer the figurative meaning directly from the image of the vehicle or from the context of Chinese Xiehouyu, so only the metaphorical part can be translated.&lt;br /&gt;
&lt;br /&gt;
To sum up, in the translation of Chinese Xiehouyu, attention should be paid to the similarity of form and spirit, so that the surface and deep meanings can be expressed accurately, clearly and vividly. Therefore, we should flexibly adopt the methods of straightness and explanation (free translation and annotation) to truly show the stylistic and pragmatic characteristics of Chinese Xiehouyu. Moreover, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning of as accurately and appropriately as possible, which is the key to the good translation of Xiehouyu. (Liu Na, 2016,19)&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
In the cultural perspective translation is a communicating process, in which the choosing of translation strategies is of vitality. In the communication of western and Chinese culture, we should absorb the quintessence and abolish what is old and establish in its place the new order of things. When we learn from the languages and cultures of different nationalities, we should also be openminded and inclusive.  &lt;br /&gt;
&lt;br /&gt;
In the translation field, literary translation has always occupied an important position, and the research on literary translation is the most active and developed at all times and in all countries. The translation of Chinese Xiehouyu can lay a theoretical foundation for better learning other languages. The translation of Chinese Xiehouyu is not only the conversion between two languages, but also the interlingual activity of cultural exchange between the two nations. Starting from the two languages, we should not only learn our own language, but also have a deep and profound understanding of our own culture. Thus, we can be easier to translate Chinese Xiehouyu into English by narrowing cultural gap and eliminate the obstacles of language.&lt;br /&gt;
&lt;br /&gt;
The translation of Xiehouyu is flexible，which needs surmount double barriers to language and culture and adopt different translation methods according to different situations. In order to convey Chinese culture and let English readers understand and learn Chinese culture, foreignization should be adopted. Moreover, those which is vivid and easy to understand should retain their original content and form, and foreignization can also be adopted for literal translation. However, domestication should be adopted when translating literary works. For example, due to the cultural and linguistic differences, some Xiehouyu can be translated with the strategy of domestication, which is easier to be accepted by the target language readers; for metaphorical Xiehouyu and paronomasia Xiehouyu with strong national characteristics, literal and free translation can be used with the strategy of foreignization.&lt;br /&gt;
&lt;br /&gt;
In a word, as far as the structure of the target language are concerned, the phrases and sentences are all in line with the translation standards. Chinese Xiehouyu not only carries the wisdom of Chinese predecessors, but also reflects the profound culture, history and thinking mode of the Chinese nation from different perspective. In the process of translation, the translator should try to keep the style of the original work, focus on the target language readers, and translate the Chinese Xiehouyu appropriately to avoid wrong translation, overtranslation or undertranslation. Therefore, the translation of Chinese Xiehouyu must take into account its unique language form and distinct cultural background, and try to translate its metaphorical meaning as accurately and appropriately as possible, which is the key to the good translation of Chinese Xiehouyu.&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
The translation of Chinese idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Domestication; Foreignization; Translation; Chinese Idioms&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析汉语习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
汉语习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对汉语习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对汉语习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化；异化；汉语习语；翻译&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
====The Origin and Definition of Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
=====Domestication=====&lt;br /&gt;
&lt;br /&gt;
=====Foreignization=====&lt;br /&gt;
&lt;br /&gt;
====The Debates over Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
===Chapter2 The Cultural Connotation of Chinese Idioms=== &lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Geographical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflectiing Historical Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Custom Culture====&lt;br /&gt;
&lt;br /&gt;
====Chinese Idioms Reflecting Religious Culture====&lt;br /&gt;
&lt;br /&gt;
===Chapter3 The Application of Domestication and Foreignization in Chinese Idioms' Translation===&lt;br /&gt;
&lt;br /&gt;
====The Application of Domestication in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
====The Application of the Combination of Domestication and Foreignization in Chinese Idioms Translation====&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592&lt;br /&gt;
==Abstract==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
==Key words==&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
==摘要==&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
==关键词==&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
==Chapter1 Introduction==&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
==Chapter2 Movie: A kind of Art==&lt;br /&gt;
==2.1 The Introduction of Movie==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yangshu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(2017).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
==2.2 Features of English Film Title==&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. 0Cean's Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.In addition, Hansu said that:“English movie titles often use nouns. On the one hand, it can be the theme of the film, on the other hand, it can provide the audience with rich imagination space.”（2019）.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.&lt;br /&gt;
&lt;br /&gt;
==2.3 Functions of English Film Title==&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of meta-language. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has information function, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences; 5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.(Newmark,1958).&lt;br /&gt;
&lt;br /&gt;
==Chapter3 Analysis on Movie Title Translation==&lt;br /&gt;
==3.1 Current Study of Movie Title Translation==&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation, yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter &amp;quot;is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside&amp;quot; is for the translation, requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements (1998:18). In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate (1998:43). Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998). BridgeOfMadison Cauntry and YouCai tTake ItW ith Yau respectively translate into &amp;quot;Li Bridge Suicide dream&amp;quot; and &amp;quot;Floating life like dream&amp;quot;, which profoundly reflect the unique artistic conception of Chinese culture.&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999:49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999:48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot; (1999:49). In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000:21) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;FirstBbod&amp;quot;, for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done xingshenjianbei, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films. &lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie CLE-Opatra is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture.The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres,(Tim Dirks,2003,3.19) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada.(Baidu Encyclopaedia, golden cicada out of shell） And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.(Newmark 2001, 40) In this thesis, the interpretation of the informative function is two-fold. A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress.These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
==The Study of Brand Name Translation 谭鑫洁	Tan Xinjie==&lt;br /&gt;
&amp;lt;center&amp;gt;谭鑫洁 Tan Xinjie，202020080641.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
With acceleration of economic globalization, more enterprises have been active in the global market. Brand name translation plays a significant role in the international trade. A successful brand name is the direct element to attract the customers’ attention and evoke their desire to buy the products, is gravely important to the sales volume of commodities. Based on many convincing examples, this paper introduces the definition and functions of brand names, states the principles of the brand names translation, offers the available and useful methods for the translation of brand names.&lt;br /&gt;
&lt;br /&gt;
===key words===&lt;br /&gt;
Brand name translation; Principle; Methods&lt;br /&gt;
&lt;br /&gt;
===商标翻译研究===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
随着经济全球化进程的加快，越来越多的企业活跃在全球市场中。商标翻译在国际贸易中起着举足轻重的作用。一个好的译名是吸引顾客注意，并唤起他们购买商品欲望的直接因素，对商品的销售量有着极其重要的影响。本文结合许多令人信服的例子，介绍商标的定义和功能，阐述商标翻译的原则，提供有用的商标翻译方法。&lt;br /&gt;
&lt;br /&gt;
===关键字===&lt;br /&gt;
商标翻译；原则；方法&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
In the development of human society, the emergence of commodities gives rise to the birth of brand name. The contemporary Chinese dictionary defines the brand name as “it is the mark, sign (words like drawing and patterning) which are printed on the cover of the product or the packaging”, A brand name is the most prominent mark of a commodity, and can leave deep impression upon the mind of shoppers and arouse their desires to buy the related commodity. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
The import and export of commodities gives rise to the birth of brand name translation. A good brand name translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise's future is closely linked with brand name translation, and it is valuable to have a research on how to translate brand names properly. At the same time, brand name translation can widen the linguistic research field, enrich the connotation of linguistics, and accelerate the combination of linguistic theoretic research and its practical application. &lt;br /&gt;
&lt;br /&gt;
In this paper, first part is introduction of this paper. The value of this research is mainly introduced in first part. Second part introduces the definition and functions of brand name and brand name translation. Third part gives concrete examples to analyze five principles brand name translation (the principle of following the target customers' culture, the principle of using concise words, the principle of grasping the characteristics of commodities, the principle of considering the target consumers’ aesthetic preference, &amp;quot;Three Principles of Beauty&amp;quot;). Fourth part gives examples about brand name to introduce five methods in brand name translation (transliteration, literal translation, free translation, combinative translation, non-translation). The last part of this paper is conclusion emphasizing the theme of this research. &lt;br /&gt;
&lt;br /&gt;
====1.1 Brand and Its Name====&lt;br /&gt;
According to the European Community Trademark Regulation, “the brand is a name, symbol, sign, design, number or some combination of these elements used to identify commodities or services of the enterprise.”Brand is a kind of soft power and a part of the core competitiveness of an enterprise. A good brand can not only reflect the value of products, but also represent the corporate image. What’s more, it will attract consumers’ attention and promote the sales of the goods. (Jing Yang 2018,1) &lt;br /&gt;
&lt;br /&gt;
Bhimrao M. Ghodeswar(2008:4-12) remarks, “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aimed at creating a lasting impression in the minds of customers. The key components that form a brand's tool box include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies.” Therefore, a good brand name is especially important to the enterprise. (Lu Wenchan 2018,2)&lt;br /&gt;
&lt;br /&gt;
====1.2 Brand Name Translation====&lt;br /&gt;
With the development of the global economy, China has become the most potential markets around world. More and more foreign products to enter the Chinese market and got the attention of the Chinese. At the same time, to compete with foreign products, many Chinese products have entered into the international market. &lt;br /&gt;
&lt;br /&gt;
To participate in international competition, a good brand translation is extremely important. However, brand translation is not a simple conversion process from Source Language to Target Language, but an interlingual and intercultural communication, and often reflects culture, customs, economy, politics, religions and cultural aesthetics. In order to accurately translate the brand, the translators are required not only to have good language skills, but also to possess comprehensive knowledge of interlanguage and intercultural communication.&lt;br /&gt;
&lt;br /&gt;
===2. The Principles of Brand Name Translation===&lt;br /&gt;
The purpose of brand name is to give publicity to commodities, stimulate consumption and boost the celebrity of the brand of the goods. Brand name translation is not a simple translation from one language to another language, it should reflect the commodities' information and embody enterprises' intelligence. But the same brand has different cultural connotations in different languages and cultures due to the cultural differences of different countries. Therefore, In order to promote the sales of the products, the translation of brand names should abide by the following principles. (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====2.1 The Principle of Following the Target Customers' Culture====&lt;br /&gt;
In China people pursues auspicious and peaceful culture and like the characters that mean happiness, prosperity and auspiciousness, such as &amp;quot;金&amp;quot;, &amp;quot;美&amp;quot;, &amp;quot;福&amp;quot; and &amp;quot;佳 &amp;quot;. In order to conform to the aesthetic culture of Chinese consumers, when translating the brand names of products, translators consciously choose characters that Chinese consumers like, such as “Marlboro”(万宝路), “Carrefour”(家乐福), “Ford”(福特). (Liu Haiyan 2013,11)&lt;br /&gt;
&lt;br /&gt;
Different countries and areas have great differences in culture. Translators should pay more attention to cultural differences, avoiding misapprehension and antipathy. For example, many brand names in China contain the characters &amp;quot;dragon&amp;quot;, &amp;quot;phoenix&amp;quot;, &amp;quot;magpie&amp;quot;, &amp;quot;petrel&amp;quot; and so on, because in Chinese culture, dragon is the symbol of imperial power and nobility, magpie is a lucky bird, Petrel is the symbol of courage and strength. But in English culture dragon is an evil imaginary animal, and it arouse terror and aversion in people’s mind, magpie means &amp;quot;someone who chatters&amp;quot;, petrel is the symbol of disaster. (Liu Haiyan 2020,4)&lt;br /&gt;
&lt;br /&gt;
People with different cultural backgrounds have different ideas about the same things because of the different moral criteria, religions, beliefs, and modes of thinking. For example, a clock brand name “金鸡牌闹钟”, which is originated from the Chinese saying “雄鸡报晓” meaning that cock heralds the break of a day, was once translated as “Golden Cock Alarming Clock”. However,“cock” in English also refers to male reproductive organ and is regarded as a taboo word. (Fade Wang,2012,2)&lt;br /&gt;
&lt;br /&gt;
====2.2 The Principle of Using Concise Words====&lt;br /&gt;
As commodities are to be sold to consumers, their brand names should be common, popular, concise and easy to understand and remember. Generally, English trademarks are not usually translated into Chinese more than four Chinese characters. (Feng Wang 2012,3).&lt;br /&gt;
&lt;br /&gt;
For example, “Budweiser”, an American beer, is not translated as “百德威瑟”, but as “百威”, which makes people feel energetic and powerful after drinking it. “Bausch &amp;amp;Lomb”, an American eyewear brand, is translated into “博士伦”, which combines sound and meaning, as if wearing the glasses can be as knowledgeable as the doctor. “Hewlett-packard” is the world's largest electronic apparatus and notebook computer company, named after its founders, William Hewlett and David Packard. &amp;quot;Hewlett packard&amp;quot; was transliterated as “休利特-帕卡德公司”, but it was finally replaced by other brief translation “惠普”, which is both concise and easy to remember.Other examples are as follows: Marlboro (cigarette) —&amp;quot;马尔波罗&amp;quot;—&amp;quot;万宝路&amp;quot;、Mercedes-Benz (car) —&amp;quot;默赛德斯·本茨&amp;quot;—&amp;quot;奔驰&amp;quot;. The Chinese are familiar with “百威”, “万宝路”, “奔驰”, but few know what “百德威瑟”, “马尔波罗”, “默赛德斯·本茨” are referring to. The reason is that the original translation is long and difficult for Chinese. (Chen Yang,Wang Xiufeng 2018,2); (Zhang Lulu 2011,2)&lt;br /&gt;
&lt;br /&gt;
====2.3 The Principle of Grasping the Characteristics of Commodities====&lt;br /&gt;
Brand is a reflection of commodity and an important advertisement. Therefore, if the translation of brand name can represent the commodity’s characteristics and functions, it will make consumers impressed. &lt;br /&gt;
&lt;br /&gt;
For example: The toothpaste brand “Colgate” was named after the company founder, William Colgate. Its Chinese name “高露洁” (Gao Lu Jie) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness”. “Jie” indicates the type of the product (cleaning). “五粮液”(literally means the “essence of five grains”) makes people think of the wine that is brewed from grain; while “蒙牛”(literally means “Mongolian cows”) can be associated with the milk from Inner Mongolia. Brand names implies regional flavor. The Chinese famous brand &amp;quot;维维豆奶&amp;quot; is translated as &amp;quot;Soybean&amp;quot;, in which &amp;quot;Bean&amp;quot; refers to the soybean, and it reflects the attributes of the product.(Fade Wang 2012,2); (Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
Some commodities’ brand names bear the marks of the regions in which they are produced so as to raise the celebrity of the concerned places. For example, the two famous beer brand names implying the manufacturing places in China are “青岛啤酒”(Tsing Tao Beer) and “燕京啤酒”(Yangjing Beer)(Fade Wang 2012,2).&lt;br /&gt;
&lt;br /&gt;
====2.4 The Principle of Considering the Target Consumers’ Aesthetic Preference====&lt;br /&gt;
Chinese translation of the American cosmetic brand “Revlon” is so beautiful (Lu Hua Nong 露华浓). On the one hand, &amp;quot;Lu Hua Nong&amp;quot; serves as a sound transcription of &amp;quot;Revlon&amp;quot;, On the other hand, the translation of these three syllables provides an apt meaning for the brand name. These three characters come from the celebrated quatrain by the Tang poet Li Bai &amp;quot;云想衣裳花想容，春风拂槛露华浓&amp;quot;, which originally describes the elegant female beauty of Yang Guifei. Translators skillfully combine the aesthetic connotation of Chinese culture with the pronunciation of the original trademark so as to create a trademark translation with Chinese characteristics. Bayerisch Motoren Werke(BMW) is translated into “宝马”, which quotes from an old saying “人中吕布，马中赤兔；宝马予英雄，鲜花赠美人”, Since ancient times, a good horse has been a symbol of wealth. Modern people pursue a good car just as ancient people crave a good horse. Therefore, the translated name is perfect in  pronunciation, meaning and product characteristics. There are more examples such as “Make up for ever”- “浮生若梦”(from Li Bai “浮生若梦，为欢几何”), “Innisfree”- “悦诗风吟”(from Ye Zhi “The Lake Isle of Innisfree”), “Lexus”- “凌志”(from Mao Zedong “久有凌云志，重上井冈山”), “IKEA”- “宜家”,(from the Book of Songs: &amp;quot;桃之夭夭，灼灼其华。之子于归，宜其室家&amp;quot;, which perfectly implies the good attributes of &amp;quot;home&amp;quot;)(Victor Mair 2019);(Ogilvy Ao Mei 2017);(Liu Haiyan 2020,3); (Li Jianzi 2018).&lt;br /&gt;
&lt;br /&gt;
====2.5 “Three Principles of Beauty”====&lt;br /&gt;
Professor Xu Yuanchong put forward the &amp;quot;Three Principles of Beauty&amp;quot; for poetry translation: including beauty in sense, that is, the beauty of language use and the beauty of words meaning; beauty in sound, that is, the beauty of rhythm; beauty in form, that is, the beauty of language form. However, the standard also applies to brand name translation. (Duan Wenpo, Guo Ru 2018,1)&lt;br /&gt;
&lt;br /&gt;
=====2.5.1 The Beauty in Sense=====&lt;br /&gt;
Through the characteristics of the product, as well as the experience and perception it can bring to consumers to translate the brand name of the product, so as to make the translation of the brand closer to its own meaning, the meaning of the brand name easy to understand, and make the translation more vivid and flexible. For example, “NIKE”(耐克) is the goddess of victory in Greek mythology, symbolizing victory and light. It gives people a sence of confidence. In the process of translation, the translator should fully grasp the characteristics of the goods, so that consumers can understand the goods. (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.2 Beauty in Sound=====&lt;br /&gt;
The translated brand is loud in pronunciation, clear in rhythm and full of musical sense, giving people the enjoyment of auditory beauty. For example, “Nokia”(诺基亚), “Samsung”(三星), “Nestle”(雀巢), “HP&amp;quot;(惠普), “Della”(戴尔), “SONY”(索尼) and so on . In this way, the translation don’t lose the beauty in sound of the brand and sounds beautiful and concise, thus reflecting the characteristics of the product. When a Chinese brand is translated into an English brand, it is usually translated directly in pinyin. This method not only retains the phonetic beauty of the brand, but also shows the exotic feelings and characteristics of the product.  (Zhang Wenfei 2020,3)&lt;br /&gt;
&lt;br /&gt;
=====2.5.3 Beauty in Form=====&lt;br /&gt;
Brand name should be short in shape and easy to remember, which can leave a deep impression on consumers. Non-translation can be used to convey the beauty of the form. The method means to express the meaning of the source language without any equivalent word of the target language, that is to say, without any conversion between the two languages. For example, “SK-II”, “LG”, “IBM” (Wang Hengen, 2009,3).&lt;br /&gt;
&lt;br /&gt;
===3.The methods of brand name translation===&lt;br /&gt;
&lt;br /&gt;
====3.1 Transliteration====&lt;br /&gt;
Transliteration is a translation method that transcribes the same or similar pronunciation between the original and target language to translate the name of the product. Though transliteration is simple, it can not only retain the original rhyme, but also well reflect the brand's cultural connotation.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Transliteration is quite common in the process of translating foreign trademark names into Chinese. Taking some products for example, the Germanic auto “Benz” was translated as “朋驰” or “本茨” in Taiwan, although this version is homophonic to the original name “Benz”, it sounds dull and lack of implied meaning. The present version of it in the mainland is “奔驰”, which is not only similar to the original pronunciation, but also give customers the impression that the car can run very fast, thus impressing the buyers with the excellent performance of such cars. A medicine called &amp;quot;Quick&amp;quot;, is translated to &amp;quot;Kuai Ke&amp;quot; in Chinese, which is reminiscent to the fact that the medicine will quickly overcome disease. The brand name of food “Subway” is translated into“Sai Bai Wei”，the last characters “Bai Wei” mean “100 flavours”— a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. There are also some brand names which only conveys the pronunciation and do not have any meaning or function. Such as ,“Kodak”(Keda), “Intel”(Yingteer), &amp;quot;Puma&amp;quot;(Biao Ma), &amp;quot;Parker&amp;quot;(Pai Ke), &amp;quot;Lincoln&amp;quot;（Lin Ken), &amp;quot;Canon&amp;quot; (Jia Neng). Chinese consumers, seeing these transliterated brand names, would probably have the first impression that the merchandise is made in foreign countries. It would arouse the psychological demand of some consumers and encourage them to purchase greatly. (Fade Wang 2012,2);  (Jing Yang 2018,4); )(Jing Yang 2018,4)&lt;br /&gt;
&lt;br /&gt;
It is common for Chinese brand names to use “Hanyu Pinyin” for translation. Hanyu means the Chinese language, pin means &amp;quot;spell&amp;quot; and yin means &amp;quot;sound&amp;quot;. In Chinese pronunciation, transliteration is mainly applicable to our country's names, merchandises with ethnic style. For example, “Haier” is transliterated from “海尔” and is homophonous with “higher”. This translated brand name is easily associated with the advertisement of “Haier”: “Haier, higher and higher”. The well-known drink brand “娃哈哈” is simply translated as “Wahaha”.  (Fade Wang 2012,3)&lt;br /&gt;
&lt;br /&gt;
====3.2 Literal Translation====&lt;br /&gt;
The literal translation means that using the corresponding target words directly according to the original brand name meaning. When we use the literal translation, it is usually the brand name which has a precise meaning, good cultural implication and the function is equivalent. Excellent literal translation not only keeps the original content, but also keeps the original form, especially the original metaphor, image and national, local characteristics.  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
A great number of brand names are translated into another language by using literal translation. Only if there are correspondent words in the target language, literal translation can be applied. Taking a red wine brand &amp;quot;Dynasty&amp;quot; as an example, it is translated into “Wangchao”. In Chinese, “Wangchao”means power and wealth. It gives the customers an illusion that if they drink the red wine “Wangchao”, their status and taste will improve accordingly. It stimulates the customers to buy the product inadvertently. The car brand name “Bluebird” is translated into “Lanniao” (Bluebird). The brand name “Bluebird” originates from the pantomime “Bluebird” which is created by the Belgian author. In the pantomime, the “Bluebird” is the symbol of “the future happiness”. In China, it represents the object which can be the bailment of our “lovesickness”. Other examples such as Playboy (men’s wear) “花花公子”, Wild Turkey (whiskey) “野火鸡” , Blue Ribbon beer “蓝带” 啤酒, Redbull (drink) “红牛”, all of these translated brand names are very suitable for their goods. (Lu Wenchan 2018,4); (Lu Wenchan 2018,4);  (Zhang Shu 2018,4)&lt;br /&gt;
&lt;br /&gt;
In the above examples, they have the same referential meaning and cultural implication in the target language and source language which can associate the customers with the same feelings of China and western countries. However, there are also some circumstances that we cannot use the literal translation accounting of the different cultural message. For example, “紫罗兰”, a man’s clothing company, is translated into “Pansy”, but the definition of the word in the dictionary: an offensive word for homosexual man. So sales of the brand is poor. Other examples such as “Bianfu”(bat) , “Baixiang”(white elephant) , “Jinji”(Golden Cock), all are failure translation because of the different cultural implication. Therefore, it is important for us to pay more attention to the connotation and association of the brand name in the process of translation to avoid the cultural clashes. Translators should think deeply to find out what these English expressions really mean in authoritative reference books to minimize the mistakes in literal translation.  (Zhang Jin 2019,2);  (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
====3.3 Free translation====&lt;br /&gt;
When both sounds and meaning can’t show the value of the product, it is a best choice to use the free translation. The free translation is also called “paraphrasing translation”, namely using similar and related words to translate brand name in the target language pronunciation. Free translation has the features of being vivid and impressive, which retains the original meaning. What's more, free translation is able to deliver the aesthetic and value orientation of the products. (Lu Wenchan 2018,4)&lt;br /&gt;
&lt;br /&gt;
Here are some instances such as &amp;quot;Rejoice&amp;quot;, its translation is &amp;quot;Piao Rou&amp;quot;. Rejoice means joy and happiness, and the brand name translation indicates hair will become smooth after using the shampoo. So translators fully explore its connotations of the brand name. A soap called “Safeguard” is translated into “Shu Fu Jia”, “Shu” gives a refreshing and comfortable feel; “Fu” means “skin”, which shows the commodity's function; “Jia”expresses the using effect. The translation of many brand names named adopts free translation method, for instance, “葵花” (Sunflower), “百灵” (Lark), “Pioneer” (先锋), “Skinice”(肤美灵).  (Jing Yang 2018,5); (Jing Yang 2018, 4)&lt;br /&gt;
&lt;br /&gt;
However, owing to the different cultural system, some words have the same referential meaning with different associative meaning, sometimes; even the referential meaning is different. For example, If “芳草” is transliterated as “Fangcao”, it would bring antipathy to target readers, because “fang” in English means venomous tooth of a snake and “cao” sounds like “chaos.”, so “Fragrance Grass” should be a better translation for this brand name.(Fade Wang 2012,4).&lt;br /&gt;
&lt;br /&gt;
====3.4 Combinative Translation====&lt;br /&gt;
Combinative Translation is a combination of transliteration, literal Translation and liberal translation. This method is a bit more difficult for translators to master and challenges their creative ability. It requires that its meaning can indicate the characteristic and function of the product. Consumers can have nice association from the pronunciation and meaning of the translated brand name.&lt;br /&gt;
&lt;br /&gt;
“Coca-Cola” is translated as “可口可乐”. The translator by using free translation method translate it as “可口” which means “very pleasant to people’s taste”, because as for beverage, people would attach importance to the feeling of the taste. The second part is transliterated as “可乐”. The version “可口可乐” sufficiently implies the characteristic and function of the beverage: it sure can give you nice flavor and pleasure. The &amp;quot;Goldlion&amp;quot; is translated into &amp;quot;Jin Li Lai&amp;quot;, which is a good translation. As we all know, &amp;quot;lion&amp;quot; means &amp;quot;Shi Zi&amp;quot;&amp;quot; in Chinese, but the pronunciation of &amp;quot;Lion&amp;quot; is similar to the Chinese &amp;quot;Shi&amp;quot;, and &amp;quot;Shi&amp;quot; means &amp;quot;Lose&amp;quot; in Chinese, then the businessmen will think &amp;quot;lose&amp;quot; unlucky. When it is translated as &amp;quot;Jin Li Lai&amp;quot;, it means wealth and good luck, and the consumers' psychology is met satisfyingly. Other examples of this type are as follows: “Nike”(耐克), “Unilever”(联合利华), “Uniqlo”(优衣库), “Revlon”(露华浓), “Volkswagen”(大众) and so on. (Fade Wang 2012,4);  (Jing Yang 2018,5)&lt;br /&gt;
&lt;br /&gt;
====3.5 Non-translation====&lt;br /&gt;
Due to the differences in Chinese and English, there are also some exceptions, when some brands enter a foreign culture, they choose to remain their original brand name, and this situation is called “non-translation” (Jing Yang,2018,5). &lt;br /&gt;
&lt;br /&gt;
On many occasions, some brands are made up of letters, numbers, or combination of the two, after entering a foreign market with their original forms, for eye-catching and they are usually easy to be remembered. For example, we are all familiar with the &amp;quot;999&amp;quot;medicines, &amp;quot;IBM&amp;quot; computers, &amp;quot;TCL&amp;quot; electronic products, &amp;quot;LG&amp;quot; Electronics, “iphone”, “ipad” and so on. Non-translation avoids using the equivalences in the target language and leave the original ones untranslated. There are some brand names unifying intercultural communications by short forms which have great stability and maintain the original and profound meaning at any time.  (Zhang Jin 2019,2)&lt;br /&gt;
&lt;br /&gt;
===4.Conclusion===&lt;br /&gt;
In the age of economic globalization, in order to occupy the international market and attract customers, brand name and its translation are very important. Brand name translation is not only a simple replacement between two languages, but also a cultural combination in two different languages. &lt;br /&gt;
&lt;br /&gt;
From this thesis, the following conclusions can be reached: &lt;br /&gt;
&lt;br /&gt;
First, brand name translation should follow the five principles mentioned in this paper. If the brand name translation follows the principle of following the target customers' culture, it will be easier for customers to understand the product and buy it. If the brand name translation follows the principle of using concise words and the princple of grasping the characteristic of commodities, it will make consumers impressed. If the brand name translation follows the principle of considering the target consumers’ aesthetic preference and &amp;quot;Three Principles of Beauty&amp;quot;, product sales will increase.&lt;br /&gt;
&lt;br /&gt;
Second, brand name translation can use the five methods: transliteration, literal translation, free translation, combinative translation, non-translation.&lt;br /&gt;
&lt;br /&gt;
Brand name relates to the image of the enterprise and business opportunities, which is vital for the source countries to further explore the international market. Brand name translation is one of intercultural translations. Translators need to stand on a level of intercultural translations and have observant awareness of cross culture. At the same time, they need to respect every ethnic customs and use correct methods and skills of translation to make brand name into customers hearts. Thereby, manufacturers can promote consumption and improve the interests of enterprises.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Chen Yang, Wang Xiufeng. Translation of Chinese-English Trademark Names and their Cultural Connotations [J]. Comparative Research on Cultural Innovation, 2012,2(17):68-70.&lt;br /&gt;
&lt;br /&gt;
[2]Duan Wenpo, Guo Ru. Reappearance of &amp;quot;Three Beauty&amp;quot; in Trademark Translation and Analysis of Translation Methods [J]. Innovation and Entrepreneurship Theory Research and Practice, 2012,1(14):110-112.&lt;br /&gt;
&lt;br /&gt;
[3]Fade Wang. An Approach to the Translation of Brand Names[J]. Theory and Practice in Language Studies,2012,2(9). &lt;br /&gt;
&lt;br /&gt;
[4]Jing Yang. Study on Brand Name Translation from the Perspective of Cultural Difference[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 International Conference on Arts, Linguistics, Literature and Humanities (ICALLH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[5]Liu Haiyan. Analysis of Chinese Translation Skills of English Trademark Names [J]. English Square (Academic Research),2013(09):8-11.&lt;br /&gt;
&lt;br /&gt;
[6]Lu Wenchan. Studies on Chinese-English Brand Name Translation from the Perspective of Cross-cultural Communication[A]. Research Institute of Management Science and Industrial Engineering.Proceedings of 2018 2nd International Conference on Social Sciences, Arts and Humanities (SSAH 2018)[C].Research Institute of Management Science and Industrial Engineering: Computer Science and Electronic Technology International Society,2018:6.&lt;br /&gt;
&lt;br /&gt;
[7]Wang Hengen. &amp;quot;Three Beauty&amp;quot; theory and Trademark Translation Analysis [J]. Success (Education),2009(03):274-275.&lt;br /&gt;
&lt;br /&gt;
[8]Xuechuan He. The Study of Chinese-English Trademark Translation[J]. Theory and Practice in Language Studies,2018,8(5).&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Shu. Study on E-C translation of Brand names from the perspective of Skopos Theory[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 5th International Conference on Education,Management and Computing Technology(ICEMCT 2018)[C].Institute of Management Science and Industrial Engineering: Computer Science and Electronic  Technology International Society,2018:5.&lt;br /&gt;
&lt;br /&gt;
[10]Zhang Jin. Principles and Methods of Translating Chinese and English Trademark Names [J]. Campus English,2019(10):225-226.&lt;br /&gt;
&lt;br /&gt;
[11]Zhang Wenfei. Further Discussion on Trademark Translation Strategies under Sanmei theory [J]. Campus English,2020(30):249-250.&lt;br /&gt;
&lt;br /&gt;
[12]Li Jianzi (2018.7.11). Chinese translated names are popular! &amp;quot;Make up for Ever&amp;quot; arouses hot discussion. https://www.cbo.cn/article/id/45823.html&lt;br /&gt;
&lt;br /&gt;
[13]Ogilvy Ao Mei (2017.5.2). Why should a good copywriter earn $100,000 a month? Look at these awesome translations. https://m.digitaling.com/articles/36896.html&lt;br /&gt;
&lt;br /&gt;
[14]Victor Mair (2019.10.19). &amp;quot;Revlon&amp;quot; in Chinese. https://languagelog.ldc.upenn.edu/nll/?p=44732&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization 蒋淇玮 Jiang Qiwei 202070080592 英语笔译==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
&lt;br /&gt;
''Six Chapters of a Floating Life'' is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's ''Six Chapters of a Floating Life'' is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; ''Six Chapters of a Floating Life''; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
===Chapter One Introduction===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators.&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
===Chapter Two Literature Review===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on ''Six Chapters of a Floating Life''====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of ''Six Chapters of a Floating Life'' was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence. (Shen Fu 2019)&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below.&lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words. (Eugene, A. Nida. 2001)&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. (Eugene, A. Nida. 2001)&lt;br /&gt;
&lt;br /&gt;
===Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. (Xiong Bing 2014,82-88)&lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
===Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. (Xiong Bing 2014,82-88)&lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words. (Xiong Bing 2014,82-88)&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
===Chapter Five Conclusion===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words. (Li Yi 2013, 43-44)&lt;br /&gt;
&lt;br /&gt;
===Bibliography===&lt;br /&gt;
&lt;br /&gt;
Lawrence, Venuti. (2004). The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2001). Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Eugene, A. Nida. (2004). Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
Mona, Baker. (2000). In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press.&lt;br /&gt;
&lt;br /&gt;
Bao Huinan 包惠南. (2001). 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司.&lt;br /&gt;
&lt;br /&gt;
Feng Li 冯丽. [2013(3)：116-117]. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报.&lt;br /&gt;
&lt;br /&gt;
Hu Zhuanglin, Jiang Wangqi 胡壮麟，姜望琪. (2002). 语言学高级教程[M]. 北京：北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
Liu Aili 刘艾莉. (2015). 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
Liang Linxin, Xu Mingwu 梁林歆，许明武. [2017(4)：53-59]. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究.&lt;br /&gt;
&lt;br /&gt;
Li Yi 李懿. [2013(11)：43-44]. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2019). 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社.&lt;br /&gt;
&lt;br /&gt;
Shen Fu 沈复. (2018). 《浮生六记》[M]. 浙江：浙江工商大学出版社.&lt;br /&gt;
&lt;br /&gt;
Wu Hualing 吴华玲. [2010(3)：113-116]. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊.&lt;br /&gt;
&lt;br /&gt;
Wang Weiwei 王维维. [2012(10)：46-47]. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究.&lt;br /&gt;
&lt;br /&gt;
Xiong Bing 熊兵. [2014(3)：82-88]. 翻译研究中的概念混淆[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhang Nanfeng 张南峰. (2004). 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译.&lt;br /&gt;
&lt;br /&gt;
Zhu Yitian 朱怡天. (2013). 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文.&lt;br /&gt;
&lt;br /&gt;
翻译理论与翻译技巧论文集[C]. (1983). 北京：中国对外翻译出版公司选编.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective——刘洋诺Liu Yangnuo==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 题目 ===&lt;br /&gt;
从功能对等理论浅析中式菜名的英译&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many Chinese scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies . Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes. (Xiong Bing 2014,84)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。中国许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。(熊兵，2014,84）&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.(Xia Ying 2016, 259)&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。(夏瑛 2016, 259)&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fugus&amp;quot;. (Zhang Yang 2016, 48)&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。(张扬 2016, 48)&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish nayanmes, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。 (林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding. (Wang Junjian 2017，107)&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。(王君健 2017,107)&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English. (Xia Ying 2016, 259+273)&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。(夏瑛 2016, 259+273) &lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (Wang Shaofei 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（Su Songlonghua 2011）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006, 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科,宿松龙华，2011）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (Zhang Zhizhong 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.(Shen Sangshuang，Wang Shuqiong 2017, 87)&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005,46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。(沈桑爽，王淑琼，2017，87）&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names. (Su Songlonghua 2011)&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。( 百度百科 宿松龙华 2011)&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings. (Chen Wei 2007，108)&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼). (Chen Wei 2007, 108)&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子). (Chen Wei  2007，108)&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。(陈蔚 2007，108)&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives. (Jiang Jun 2017, 203)&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。 (姜君 2017, 203)&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners. (Shen Sangshuang，Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish. (Lin Hong 1991, 41)&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。(林红 1991, 41)&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture. (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。(沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. (Zhang Yang 2016, 48) In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡). (Zhang Yanping, Zhang Weiping 2016, 120)&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。 （张扬 2016，48）又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。 (张艳萍, 张伟平 2016, 120)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿). (Shen Sangshuang, Wang Shuqiong 2017, 88)&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。 (沈桑爽，王淑琼 2017, 88)&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names. (Zhou Yonghong 2008, 101)&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。(周永红 2008, 101)&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance (operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。(百度百科operations12, 2008)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi. (Zhang Yanping, Zhang Weiping 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。 (张艳萍, 张伟平 2016, 121-122)&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, Macedonia de fruta(马其顿水果) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County. (zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
西式菜名中带人名和地名的菜名通常有两种翻译方法：菜名+地名+style ; 地名/人名+菜名。例如，Macedonia de fruta(马其顿水果)的译文使用了第二种翻译方法，指明菜名的产地和原料. 这是西班牙餐馆中一道经典的饭后甜点。各种水果切成小丁后，伴上糖水或果汁，有点像咱们中国的糖渍水果。这道菜名和公元前四世纪的马其顿帝国的亚历山大大帝有关。亚历山大大帝在30岁时就建立了当时史上最大的帝国，并促进帝国内各地的种族、文化、语言等的大融合。到了18世纪，法国人就把融合了各种各样元素的事物称之为“马其顿”。因此，这道糖渍水果大杂烩就取名为“水果马其顿”了。“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。 (百度百科 zzpingic1130, 2010)&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （Zhang Yanping，Zhang Weiping，2016,121-122）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121-122）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding.(Fan Jiwen 2016, 13-14) For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（Zhang Yang，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。(范继文 2016, 13-14)  比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names. (Wang Yingying, Zhang Yu 2009, 58)&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。 (王瑛瑛， 张瑜 2009, 58)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Chen Wei. 陈蔚. (2007). “从中式菜名的英译看异化与归化策略的运用” [ Application of Foreignization and Domestication in the Translation of Chinese Dish Names]. “黄石理工学院学报” [Journal of Huangshi Institute of Technology] (1):107-108.&lt;br /&gt;
*Fan Jiwen. 范继文. (2016). “归化异化理论视角下的中式菜名英译研究——以川菜菜名翻译为例” [A study on the English translation of Chinese Dish Names from the Perspective of Domestication and Foreignization-Taking Chuan Cuisine as an Example]. Tianjin: 天津财经大学 [Tianjin University of Finance and Economics].&lt;br /&gt;
*Lin Hong. 林红. (1991). “浅析中国菜名的英译问题” [A Study on the Problems of English Translation of Chinese Dish Names]. “四川烹饪高等专科学校学报” [Journal of Sichuan Culinary College] (2):41-42.&lt;br /&gt;
*Jiang Jun. 姜君. (2017). “浅析异化与归化视角下的中餐菜名英译” [A Study on the English Translation of Chinese Dish Names from the Perspective of Foreignization and Domestication]. “语言文化” [Language and culture](3):203.&lt;br /&gt;
*Operations (2008.3.10). 姊妹团子. [Steamed Glutinous Rice Ball].  &amp;quot;Baidu Encyclopedia&amp;quot;. https://baike.baidu.com/item/姊妹团子.&lt;br /&gt;
*Su Songlonghua. 宿松龙华. (2011.1.13). 归化异化. [Domestication and Foreignization]. “Baidu Encyclopedia”. https://baike.baidu.com/item/归化异化.&lt;br /&gt;
*Shen Sangshuang, Wang Shuqiong. 沈桑爽，王淑琼. (2017). “传统杭帮菜名称英译的归化与异化翻译策略研究” [A Study on the Translation Strategies of Domestication and Foreignization in the English Translation of the Names of Traditional Hangbang Dishes]. “安徽文学” [Anhui Literature] (8):87-88+104.&lt;br /&gt;
*Wang Junjian. 王君健. (2017). “中国菜名翻译现状与思考” [Translation Status and Thoughts of Chinese Dish Names]. “海外英语” [Overseas English] (11):107-108.&lt;br /&gt;
*Wang Shaofei. 王少飞. (2006). “文学翻译的异化与优化” [Foreignization and Optimization of Literary Translation]. Beijing: 对外经济贸易大学 [Foreign Economic and Trade University].&lt;br /&gt;
*Wang Yingying, Zhang Yu. 王瑛瑛，张瑜. “异化与归化策略在中国菜名翻译中的应用” [The Application of Foreignization and Domestication Strategies in the Translation of Chinese Dishes]. “商洛学院学报” [Journal of Shangluo University] (3):54-58.&lt;br /&gt;
*Xiong Bing. 熊兵. (2014). “翻译研究中的概念混淆——以‘翻译策略’、‘翻译方法’和‘翻译技巧’为例” [Conceptual Confusion in Translation Studies: a Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;]. “中国翻译” [China Translators Journal] (3):82-88.&lt;br /&gt;
*Xia Ying. 夏瑛. (2016). “浅谈中国菜名英译中存在的一些问题及对策研究” [A Study on the Problems and Measures in the English Translation of Chinese Dish Names]. “科技视界” [The Vision of Science and Technology] (26):259+273.&lt;br /&gt;
*Zhang Yang. 张扬. (2016). “中餐菜名的英译研究——以湘菜菜名为个案” [A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example]. “英语广场” [English Square] (6):47-48.&lt;br /&gt;
*Zhou Yonghong. 周永红. (2008). “接受美学视阈下的湘菜翻译探讨” [A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics]. “贵州工业大学学报” [Journal of Guizhou University of Technology] (1):101-102+105.&lt;br /&gt;
*Zhang Yanping, Zhang Weiping. 张艳萍，张伟平. (2016). “基于语料库的湘菜菜名英译研究” [A Corpus-based Study on the English Translation of Hunan Dishes]. “南华大学学报” [Journal of Nanhua University] (1):119-122.&lt;br /&gt;
*Zzpingic1130 (2010.8.7). 攸县香干. [Dried Tofu, Youxian Style]. “Baidu Encyclopedia”. https://baike.baidu.com/item/攸县香干.&lt;br /&gt;
*Zhang Zhizhong. 张志中. (2005). “兼容并蓄 双层操作——异化归化之我见” [Inclusive and Double Operation -- My View on Foreignization and Domestication]. “语言与翻译” [Language and translation] (2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
	<entry>
		<id>https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=111287</id>
		<title>History of Translation Studies 6</title>
		<link rel="alternate" type="text/html" href="https://bou.de/u/index.php?title=History_of_Translation_Studies_6&amp;diff=111287"/>
		<updated>2020-12-13T09:32:09Z</updated>

		<summary type="html">&lt;p&gt;Chen Hui: /* 2.2 Features of English Film Title */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;这里是《翻译学史》的书稿第六部分(Part 6)。麻烦各位同学看一下已经存在的章回（样品），自己再加进去新的一个章回（就是你们的学期论文）。请也帮助同学们把他们的论文改正。这样多次修改，大家的论文会越来越好。&lt;br /&gt;
&lt;br /&gt;
学期论文（结合学期所学，撰写一篇5000以上单词的英文论文，按照专业杂志的格式，题目、摘要、关键词和参考文摘需要英中，文章英）。学期论文成绩占70%，平时成绩（含课堂表现、展示及作业）占30%。&lt;br /&gt;
&lt;br /&gt;
*Link back to course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies Course Homepage Intro. to TS]&lt;br /&gt;
*Link back to the final exam paper section of the course homepage: [https://bou.de/u/wiki/Introduction_to_Translation_Studies#Final_Exam_Papers Final Exam Papers]&lt;br /&gt;
*Link to other parts of the final exam papers' website: [https://bou.de/u/index.php?title=History_of_Translation_Studies_1 Part 1], [https://bou.de/u/index.php?title=History_of_Translation_Studies_2 Part 2], [https://bou.de/u/index.php?title=History_of_Translation_Studies_3 Part 3], [https://bou.de/u/index.php?title=History_of_Translation_Studies_4 Part 4]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_5 Part 5], [https://bou.de/u/index.php?title=History_of_Translation_Studies_6 Part 6], [https://bou.de/u/index.php?title=History_of_Translation_Studies_7 Part 7], [https://bou.de/u/index.php?title=History_of_Translation_Studies_8 Part 8]; [https://bou.de/u/index.php?title=History_of_Translation_Studies_9 Part 9], [https://bou.de/u/index.php?title=History_of_Translation_Studies_10 Part 10].&lt;br /&gt;
&lt;br /&gt;
='''Foreignization and Domestication'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches 	汤蓓	Tang Bei==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
Translation is purposeful and trans-cultural communication. And domestication and foreignization are two strategies to cope with cultural differences in translation. This thesis attempts to explain the choice of demestication and foreignization in translation by case studies from the perspective of functionalist approaches.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
domestication; foreignization;functionalist&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
翻译是一种有目的的跨文化交际，处理翻译的文化差异可以使用两种方法：归化和异化。本文从德国功能派翻译理论出发，利用该理论的主要观点，从翻译功能的角度分析译者在翻译过程中对翻译的两大策略——归化与异化的选择做出解释。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
归化；异化；功能&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Translation, bridging the world of different cultures together, is a cross-cultural activity to the essence as well as an important medium to promote cultural communication. However, due to the differences between materials, customs, religions, thoughts, living environments and language systems, cultural gaps, independent of man’s will, exist objectively, which cause the main difficulties in cultural communication. Only by adopting proper translation strategies can translators reduce cultural conflicts and effectively achieve cultural communication. There are arguments in translation circles on which translation strategy is the better one to remove cultural confusion and promote cultural communication. Domestication and foreignization are two points at issue. Some are for domestication, and some are for foreignization.&lt;br /&gt;
&lt;br /&gt;
In 1970s, the German functionalist approaches emerged. “Functionalist” means focusing on the function or functions of texts and translations. Functionalism is a broad term for various theories that approach translation in this way. Although Skopostheory has played a major role in the development of this trend. For the functionalist, translation is a purposeful activity, Nord had mentioned that a complex action designed to achieve a particular purpose.(Nord,1997) .The top-ranking rule for any translation is thus the “Skopos rule”, that is “the end justifies the means” (Nord 1997:29). Plus Holz-Manttari’s theory of tranlational action, Reiss’s text typology, the functionalism is intended to solve the eternal dilemma of many issues in translation studies, and the strategies of domestication and foreignization are without exception.&lt;br /&gt;
&lt;br /&gt;
From the perspective of functionalist approaches, the choice of translation strategies depends on the functions of the texts, the Skopos. To achieve the prospective purposes, the translator has the freedom to choose the method he needs domestication or foreignization, or both. The functionalist approaches provided a perspective of translation studies.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:24, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter1: Brief Introduction of Domestication and Foreignization===&lt;br /&gt;
====Definition of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization, two different yet functionally related strategies, the two terms were formally put forward by Laurence Venuti, aiming at explaining two kinds of translation strategies in The Translator’s Invisibility in 1995. Venuti claimed that he traced the root of the terms back to Friedrich Schleiermacher’s famous notion about translation. Schleiermacher, a German theologian and philosopher, said in a lecture in 1813 on the different methods of translation, which stated that “There are only two. Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him” (Venuti 1995:37).&lt;br /&gt;
&lt;br /&gt;
According to Venuti, “domestication means bringing the foreign culture closely to the reader in the target culture, making the text recognizable and familiar. Foreignization, on the other hand, means taking the reader over to the foreign culture and making him or her see the differences” (Venuti 1995:148).&lt;br /&gt;
&lt;br /&gt;
Mark Schuttleworth and Moria Cowie defined domestication and foreignization in the following way: “Domesticating translation is a term used by Venuti to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers”, while “Foreignizing translation is a term used by Venuti to designate the type of translation in which a TT is produced which deliberately breaks target conventions by retaining something of the foreignness of the original”. (Schaffner 1995:21)&lt;br /&gt;
&lt;br /&gt;
To sum up above, the conclusion can be drawn like this: domestication refers to a reader-oriented translation which makes use of acceptable expressions in the target culture to make the target text easy to understand and suitable for the target text readers. Foreignization translation is a culture-oriented translation, which tries to retain the charm of the original text as much as possible in order to preserve the flavour of the original text.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:26, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Supporter of Domestication and Foreignization====&lt;br /&gt;
Eugene. A. Nida, a famous American translation theorist dedicated to the communicative function of translation, is widely considered to be the most important  supporter for domestication. Nida understands the concepts of domestication and foreignization as “dynamic or functional equivalence” and “formal equivalence” or “formal correspondence”. Dynamic equivalence is a principle of translation. According to this principle, the translators translate the original text with the purpose of making the impact of target language wording on the target culture readers. (Nida&amp;amp;Taber, 1969:200). He argues that, “Under normal circumstances, translators always change the form of the original text ,but as long as the conversion rules change the consistency of transfer in the context of the source language to follow the rules and follow the anti-conversion target language, then the information is retained, and translation is faithful”. (Nida, 1964:118) Nida divides equivalence into two levels : the lowest level and the highest level of equivalence. The lowest level on the translation is of important and basic requirements; while the highest level on the translation is the ideal, and is therefore difficult to achieve. If the translator is unable to achieve the lowest level of equivalence, it is not enough. He also states that: “The purpose of dynamic equivalence in the translation is to achieve natural expression and to link the receptor and relevant behavior patterns within receptor’s cultural context.” (Nida, 1964:165) The natural expression indicates fluency is very important to this translation theory. Apparently, domestication in Nida’s works is involved in this fluency. Nida and other proponents of domestication have their own reasons: First, it is not only unrealistic, but also dangerous for translators to try to impose the linguistic and cultural norms of the source text on the target text. Language barriers and cultural barriers should be overcome in a good translation. Second, since translation is an important and necessary medium in both cross-linguistic and cross-cultural communication, the behavior patterns of the target culture should absorb some parts of the source culture in translation. Third, the language of the translated text should be natural, authentic and understandable, which is one of the requirements of translation. This requirement aims to avoid the misunderstanding caused by the target audience because of the language barriers. Domestication is considered to be the most important from the perspective of  “natural expression” in Nida translations.&lt;br /&gt;
&lt;br /&gt;
While Venuti, who is the famous representative of the foreignization school questioned Nida’s translation strategy, and proposed his own “resistant strategy” against the dominant fluency. He argues that “cultural differences will be contained in fluent translation strategy, which in fact is a practice of cultural imperialism” (Venuti, 1995:20). Venuti points out that foreignizing strategy of resistance is a pressure on those values to show the linguistic and cultural differences between the original and the translated text. By resisting the dominant cultural values, the role of resistant strategy in questioning, changing and destroying the native cultural norms is positive. With the destruction of the cultural norms of the target language, foreignization translation maintains foreignness and culture unique. Venuti sees domestication as a way for a strong culture to exert cultural hegemony over a weak culture. Considering the cultural inequality, domestication has more significance. Thus, “the foreignization translation in English can be a form which is based on the interests of democratic geopolitical relations. Venuti’s foreignizating strategy of resistance has a positive impact on studies about translation. He focuses translation not only on the language level, nor only view domestication and foreignization as translation strategies.Venuti and other proponents of foreignization argue reasons as following: First of all, “cultural authenticity” which embodies the characteristics of a foreign culture is one of the basic principles of foreignization translation. Only through the destruction of cultural norms of the target language, can foreignization maintain foreignness and cultural characteristics of foreign text. The supporters for foreignization hold that the target readers want to feel exoticism of the translated text. The translators should present a new cultural identity to the readers, because that is the purpose of the reader to read translated works. Thus readers may know the real outside world through translated works. The translators should have confidence in the readers’ intelligence and imagination to appreciate cultural differences. Third, the exchange and dissemination of culture should be one of the main purposes of the translation. The introduction of authentic exotic culture promotes cultural exchanges. Only when translation can transfer the source linguistic phenomenon and cultural phenomenon, can it be seen as faithful translation. Cultural communication can improve the development and prosperity of the local culture by means of foreignization translation. The local culture can be greatly enriched by absorbing nutritious heterogeneous culture. The culture of a nation will become energetic and influential through an open and receptive attitude towards foreignness.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:28, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====My Understanding on Domestication and Foreignization====&lt;br /&gt;
As it is known that the argument about domestication and foreignization has a long period history. In these arguments, the translators always focus on one while ignores the another. In fact, domestication and foreignization have both its advantages and disadvantages. Actually, we should learn these two kinds of strategies from the perspective of a neutral standpoint. From above mentioned, it can be concluded that domestication can effectively avoid the misunderstanding of the original text by cultural differences. Translation is a kind of cultural exchange, and the main task of the translator is to establish effective communication between different cultures by eliminating cultural conflicts. Such communication may be effective in the source culture, but may not be effective in the target culture. The target audience can easily interpret the translated text in terms of their familiar cultural norms. If the information in the translation is within the understanding of the target audience, this translation can better convey the message. If not, the message may be misunderstood. While in foreignization, it can be concluded that the target readers want to experience a foreign culture. In other words, it is usually presumed that understanding foreign culture is one of the main purposes of the target readers in reading translated works. Generally speaking, foreignization is relatively smoother, simpler, clearer and more conventional, and can entertain ordinary readers and achieve a lively effect because the expression and style of such translation are familiar to the target readers. Foreignization is somewhat clumsy, unnatural and unfamiliar, and can be used to introduce foreign culture, history and philosophy, and let readers feel the exotic culture and customs. However, foreign cultural images and language features may cause information overload for readers. In a word, both domestication and foreignization have its advantages and disadvantages so it is hard to say which one is better. So we need a theoretical framework to guide us how to choose the translation strategy.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:29, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter2:Brief Introduction of Functionalist Approaches===&lt;br /&gt;
====Skopos Theory====&lt;br /&gt;
Skopos theory was developed by Hans Vermeer in the late of 1970s. In the translation of non-literary text types such as scientific and academic papers, instructions for use, tourist guides, contracts etc, Vermeer came to realize that the contextual factors surrounding the translation cannot be ignored. These factors include the culture of the intended of the target text and of the client who has commissioned it, and, in particular, the function which the text is to perform in that culture for those readers. Later Vermeer and his followers continue to complete the theory and prove that it also can be applied to literary translation. Within the framework of Skopos theory, translation is not regarded as a process of transcoding, but as a specific form of human action. Like any other human action, translation has a purpose, and the word Skopos is used as a technical term for the purpose of a translation.&lt;br /&gt;
&lt;br /&gt;
The general and primary rule of Skopos theory is the skopos rule. Vermeer assumes that as a general rule it must be the intended purpose of the text that determines translation methods and strategies. Translation is determined by its purpose. It all depends on the Skopos of translation whether to employ domesticating or foreignizing strategy. The second general rule is the coherence rule. This rule stipulates that the target text must be sufficiently coherent to allow the intended users to comprehend it, given their assumed background knowledge and situational circumstances. The third general rule is the fidelity rule. The rule concerns intertextual coherence between translation, the outcome of translational action, and source text. It stipulates only that some relationship must remain between the two once the overriding principle of the first two rules have been satisfied. Among the three rules, the skopos rule plays the most important role while the other two should subject to it. In the Skopos theory, another important term is “translation brief” which specifies what kind of translation is needed. In the ideal situation, translator can decide what strategy to use by the translation brief given by the initiator.&lt;br /&gt;
&lt;br /&gt;
According to Skopos theory, a text is viewed as an “offer of information”(Reiss &amp;amp;Vermeer 1984: 139) made by a producer to a recipient. Translation is a secondary offer of information, imitating a primary offer of information. Translation is the production of a functionally appropriate target text based on an existing source text, and the relationship between the two texts is specified according to the Skopos of the translation. It is up to the translator to decide what role a source text is to play in the translation action. The decisive factor is the specified Skopos. As a result, the status of the source text is much lower in Skopos theory than in equivalence-based theories.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:34, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Theory of Translational Action====&lt;br /&gt;
The theory of translational action was developed by Holz-Manttari in1980s. The theory is based on the principles of action theory put forward by Wright and Rehbein and is designed to cover all forms of intercultural transfer. In her model, translational action is “the process of producing a message transmitter of a certain kind, designed to be employed in superordinate action systems in order to coordinate actional and communicative cooperation” or “a complex action designed to achieve a particular purpose” (Nord, 1997).The primary purpose of translational action is to enable cooperative, functionally adequate communication to take place across cultural barriers. Holz-Manttan pays special attention to the actional aspects of the translation process and she analyzes the roles of the participants (such as initiator,translator, user, message receiver) and the situational conditions (time, place, medium) in which their activities take place. In her model, the source text is viewed as a mere tool for the realization of communicative functions. It is a text to which a translation initiator, a client, has assigned the function of serving as source material for translational action. It is totally subordinate to its purpose and is afforded no intrinsic value, thus it may undergo radical modification in the interest of the targeted reader.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:36, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====Text Typology====&lt;br /&gt;
The text typology of functionalist approaches was developed by Reiss in the book cooperating with Vermeer in 1984. The theory is based on the “origin model” of language functions proposed by the German psychologist Karl Buhler in 1934. The three functions of his theory refer to the representation of objects and phenomena, the attitude of the text producer towards such phenomena, and the appeal to the text receiver that correspond broadly to Jackobson’s Reprecentational, Expressive and Conative functions. It is on this basis that Reiss distinguishes among the informative text, the expressive text and the operative text, each calling for particular sets of skills and strategies on the part of the translator. &lt;br /&gt;
Reiss distinguishes between two forms of text categorization, which are located on different levels of abstraction: on one hand, text types are classified according to the dominant communicative function (basically informative, expressive or operative mentioned above); on the other hand, text genres or varieties are classified according to linguistic characteristics or conventions (like those of reference books, lectures, satires or advertisements). (Nord, 1997)--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:37, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Chapter3:The Choice of Domestication and Foreignization in Translation from the Perspective of Functionalist Approaches===&lt;br /&gt;
====From the Perspective of Skopoos Theory====&lt;br /&gt;
The Skopos theory gets its name from the Greek word “Skopos” which means “purpose”. This approach to translation stresses the purpose of the translation, which determines the translation strategies to be adopted. A translatum i.e. the translated text is determined by its Skopos. Knowing why a text is to be translated and what its function is going to be in the target culture is important in this approach. Like the summary Nord made in 1997, Skopos theory seemed to be exactly the translational model that was needed since it was pragmatic, culture-oriented, consistent, practical, normative, comprehensive and expert. The main point of this functional approach is the following: it is not the source text as such, or its effects on the source-text recipient, or the function assigned to it by the author, that determines the translation process, as is postulated by equivalence-based translation theories, but the prospective function or Skopos of the target-text as determined by the initiator’s, i.e. client’s, needs. Consequently, the Skopos is largely constrained by the target text user and his situation and cultural background.&lt;br /&gt;
&lt;br /&gt;
There are some examples showing the function of Skopos rule. Translators’ choices of translation strategies are often decided by their purposes. Both Yang Xianyi and David Hawkes translated Hongloumeng, one of the four Chinese classical masterpieces. However, the two translators adopted totally different strategies. Yang tends to employ foreignizing translation while Hawkes domesticating translation. The translation of the title of Hongloumeng shows the difference. Yang translated the title into “A Dream of Red Mansions” while Hawkes chosen another name of the masterpiece, “The Story of the Stone”. For Hawkes, the Chinese traditional, noble red color won’t raise the same imagination in the westerners. Contrarily, it will be connected with blood, violence and so on. Therefore, he avoided translating the character literally and resorted to another English word “green” that has more pleasant meaning in English language. As a result, “怡红院” was translated as “the house of green delights” and “怡红公子”as “green boy” . Another domesticating example is the translation of “鸳鸯” , the mandarin duck which is the symbol of true love. He used “lovebird” to replaced the specific Chinese word. In order to make the translated text easier to understand, and “谋事在人，成事在天”were rendered as “Man proposes, God disposes”. The Chinese Buddhist “heaven” becomes the western Christian “God”. Hawkes’ purpose is to entertain his English readers and he adopted those easy-understood words and phrases in English culture in spite of sacrificing the original cultural connotation. Contrarily, Yang’s purpose is to introduce the luxuriant Chinese culture to the western world. That’s why so many words and phrases with culture-specification were maintained and translated literally. His expected readers are those who are willing to know Chinese culture and to absorb new expressions. Consequently he adopted a rather foreignizing method, attempting to maintain the exotic cultural factors of source text. Examples were seen as following:&lt;br /&gt;
1.俗语说的好：“一龙九种，种种个别。”未免人多了就有鱼龙混杂，下流人物在内。(第九回)&lt;br /&gt;
“A dragon begets nice offspring, each one different.” And inevitably among so many boys there low types too, snakes mixed up with dragons.(Yang 202)&lt;br /&gt;
“There are nice kinds of dragon and no two kinds are alike”. Where many are gathered together the wheat is sure to contain a certain amount of chaff; and this school was no exception in numbering some very ill-bred persons among its pupils.(Hawkes 206)&lt;br /&gt;
2.真是天有不测风云，人有旦夕祸福。(第十一回)&lt;br /&gt;
“Truly, ‘Storms gather without warning in nature, and nature, and bad luck befalls men overnight’”.(Yang 291)&lt;br /&gt;
“I know ‘the weather and human life are both unpredictable’.”(Hawkes 294)&lt;br /&gt;
3.俗话说得好：“杀人不过头点地。”(第十二回)&lt;br /&gt;
Remeber the proverb “A murder can only lose his head.”(Yang 318)&lt;br /&gt;
“You know what the proverb says: He who checks a moment’s rage, shall calm and carefree end his days.”(Hawkes 322)&lt;br /&gt;
&lt;br /&gt;
It is can concluded that cultural gaps between the source language and the target language is always a hard nut for a translator to crack. Every language has its own specific cultural connotation, and sometimes the contained meanings are very difficult to convey by another language in the process of translation. The famous Chinese anesthetist, translator Zhu Guangqian pointed out: “Because of the different cultural situation and living status, words refer to the same thing sometimes can bring about different imagination and esthetics. For instance, the English words fire, sea, Roland, castle, sport, shepherd, nightingale, race will different psychological reaction between the English and the Chinese people. For English people, have abundant cultural factors. On the other hand, the Chinese characters and words like风，月，江，湖，梅，菊，燕，碑，笛，僧，隐逸，礼，and阴阳can evoke special association of ideas among Chinese people which may not be comprehended easily by the English people.”(Zhu Guangqian 1984:335) Consequently, the translating strategies translators choose must be determined by the Skopos of translation. Based on this Skopos, translators can select either foreignization, oriented towards the SL culture or domestication, oriented towards the TL culture, or both.--[[User:Tang Bei|Tang Bei]] ([[User talk:Tang Bei|talk]]) 07:39, 11 December 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Translational Action====&lt;br /&gt;
Translational action views translation as purpose-driven, outcome-oriented human interaction and it focuses on the process of translation as message-transmitter compounds involving intercultural transfer. Holz-Manttari says that translation is not only about translating words, sentences or texts but is in every case about guiding the intended co-operation over cultural barriers enabling functionally oriented communication. For her, translating is a form translational, intentional and interpersonal interaction. &lt;br /&gt;
&lt;br /&gt;
As a form of communicative action, translating is a form of translational interaction. Translational interaction takes place in situations that are limited in time and space. This means every situation has historical and cultural dimensions that condition the agents’ behavior, their knowledge and expectations of each other, their appraisal of the situation, and the standpoint from which they look at each other and at the world. As a result, translators, who enable communication to take place between members of different culture communities, are conditioned by these factors too. Their decision of translating strategy is without exception. In addition, translation is an intentional interaction. For translators, there is a choice to act one war or another.&lt;br /&gt;
In Manttari’s model inter-linguistic translation is seen as a communicative process with a series of roles and players. The roles and players are: The initiator, the person, group or institution that starts off the translation process and determines its course by defining the purpose for which the target text is needed. (Nord,1997:20 )The commissioner, is the person who asks the translator to produce a target text for a particular purpose and addressee. Sometimes he may influence the very production of the target text by demanding a particular text format or terminology.The ST producer, the person who writes the ST;the TT producer, who is the translator;the TT user, who is the person who uses the TT; the TT receiver, who is the final recipient of the TT.&lt;br /&gt;
These roles and players are interconnected through a complex network of mutual relation. Among these roles, the initiator and the translator are the most significant since it is the initiator who gives out the translation brief and thus determines translator's translation strategy. Sometimes the roles and players can be overlapped, one person playing the roles of several agents at the same time. For example, translator can be the initiator and TT producer at the same time if he is the person who wants to translate the source text into target culture, Yan Fu and Lin Shu are of this kind. In this situation, the translator can determine the translation strategy subjectively according to the purpose he wants to attain. They initiated the translation action themselves and had their prospective TT receivers in mind. Thus the intentions of the translators, the initiators and the aesthetical expectation of TT receivers together determined the translators to choose the strategy of domestication.&lt;br /&gt;
Lin Yutang, a famous Chinese writer and translator, candidate of Nobel Prize for literature, once asked his friend Yu Dafu to translate his masterpiece A Moment in Peking that had achieved a great success in the English world. He sent him a detail explanation of the idioms and quotations from Chinese culture in detail. Unfortunately, the deal turned out to be unaccomplished. (Later,some translators translated it into Chinese. However, Lin felt unsatisfied with all these translated versions.) In this case, Lin is the source text producer and the initiator, he gave out the translation brief and largely determined the translating strategy. Lin’s other works, such as The Importance of Living, My Country and My People, are originally written in English and later translated into Chinese. Compared the English and the Chinese versions, we can find great differences, especially those concerning Chinese specific cultural phenomena. Then what led to these differences? What are the purposes of the initiator? The reasons probably lie in this: creating a work that can satisfy both English and Chinese readers. Since the English readers are not familiar with the Chinese culture, Lin described it in great details; while in its Chinese version, these details were omitted. In Lin’s translation of Chinese classics, such as Laozi and Zhuangzi’s Taoism, he also adopted the same routine and won a large number of readers. In another translated work The Six Chapters of a Floating Life《浮生六记》, he adopted both domesticating and foreignizing strategies. The examples are in the following:&lt;br /&gt;
余笑曰：“卿非解人，摸索在有意无意间耳，拥而狂探，田舍郎之所为也。”&lt;br /&gt;
Beauty of caressing lies in doing naturally and half unconsciously. Only a country bumpkin will hug and caress a woman roughly. (Quoted in Meng Jiangang, 2002)&lt;br /&gt;
惠来以番饼二圆授余，即以赠曹。曹力却，受一圆而去。&lt;br /&gt;
Hueilai gave me two Mexican dollars which 1 gave to Ts’ao, but Ts’ao would not take them, only after my insistence did he receive one dollar before going away.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
In the two examples quoted above, Lin employed domesticating translation. The Chinese classics was translated into modern English and the cultural images were replaced, such as “田舍郎，番饼二圆”. The translation became fluent and transparent as if the translator was invisible. However, in order to introduce the profound Chinese culture, he also adopted foreignizing translation in the same text. The example is in the following:&lt;br /&gt;
其形削肩长颈，瘦不漏骨，眉弯目秀，顾盼神飞，惟两齿微露，似非佳相。&lt;br /&gt;
Of a slender figure, she had drooping shoulders and a rather long neck, slim but not to the point of being skinny. Her eyebrows were arched and in her eyes there was a look of quick intelligence and soft refinement. The only defect was that her two font teeth slightly inclined forward, which was not a mark of good woman.(Quoted in Meng Jiangang, 2002)&lt;br /&gt;
&lt;br /&gt;
The lines described the appearance of a Chinese woman. However, the traditional Chinese beauty may not be beautiful in western culture; and it is difficult for the westerners to understand that “两齿微露” is a premonition of disaster. Lin made no explanation here since he believed western reader would interpret the cultural connotation according to the context. There is no doubt that he succeeds.The secret of his success is to focus on the function of the target text. Since translation is an intercultural action, different cultures can communicate smoothly by this means. In Lin’s case, he played the roles of source text producer, initiator and translator. Initiators can be a group or an institution. In order to achieve some kind of political purpose, government sometimes initiates a series of translation action and determines the translating strategies for translators. In addition, in order to get more benefit, publisher, the initiator, sometimes will set a translation brief for translators, and asks them to act accordingly. These phenomena are not uncommon in modern society. For example, many foreign romances are translated into Chinese in recent years. Some are domesticating while others are foreignizing. The reasons behind them probably lie in the publishers’ intention to satisfy their perspective readers. Translatorial action produces a TT that is functionally communicative and functionally suitable in the target culture. It places translation in its socio-cultural context, which includes the interplay between the translator and the institution that initiated it and stresses functionality.&lt;br /&gt;
&lt;br /&gt;
====From the Perspective of Text Typology====&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in Howard Goldblatt’s Translation of Mo Yan’s Works	欧蓉	Ou Rong==&lt;br /&gt;
 &lt;br /&gt;
摘要：一直以来，中国文学的独特风格在世界文学中备受瞩目，在流向海外的过程中，翻译成为了跨文化沟通的桥梁与传播的媒介。莫言是中国著名代表作家，2012年获得诺贝尔文学奖，外国对其作品的翻译研究从未断过。葛浩文是美国著名中国当代文学翻译家，莫言所有作品的英译本都来自于他。本文旨在通过分析葛浩文在翻译莫言作品过程中体现的归化和异化，从而指出其过人之处，从而思考中国文学作品被英译时应注意的事项，加强与提高不同文化之间交流的理解度与流畅度。&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
关键词：归化；异化；葛浩文；莫言的作品&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Abstract: For a long time, owing to the unique style, Chinese literature has attracted much attention among world literature. In the process of flowing overseas, translation has become a bridge of cross-cultural communication and a medium of transmission. Mo Yan is a well-known representative Chinese writer, who won the Nobel Prize in Literature in 2012. The study on his works about translation abroad has never stopped. Howard Goldblatt is a famous American  translator specializing in contemporary Chinese literature, and all English versions of Mo Yan's works are from him. Through analyzing the domestication and foreignization that reflects in the translated version of Mo Yan's works by Howard Goldblatt, the thesis aims to point out the extraordinary of this application and consider the matters that should be paid attention to when translating Chinese literary works into English to strengthen the understanding and improve the fluency of the exchange between different cultures.&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
Key words: Domestication; Foreignization; Howard Goldblatt; Mo Yan’s works&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
1.Introduction&lt;br /&gt;
&lt;br /&gt;
2. Domestication and Foreignization&lt;br /&gt;
&lt;br /&gt;
2.1. The Definition of Domestication&lt;br /&gt;
&lt;br /&gt;
2.2 The Definition of Foreignization&lt;br /&gt;
&lt;br /&gt;
3. Howard Goldblatt’s Translation Strategies on Chinese Literary Works&lt;br /&gt;
&lt;br /&gt;
4. The Embodiment of Domestication and Foreignization in Mo Yan’s works&lt;br /&gt;
&lt;br /&gt;
5. The Enlightenment under the Application for Translation&lt;br /&gt;
&lt;br /&gt;
6.Conclusion&lt;br /&gt;
&lt;br /&gt;
Bibliography--[[User:Ou Rong|Ou Rong]] ([[User talk:Ou Rong|talk]]) 15:39, 6 November 2020 (UTC)Ou Rong&lt;br /&gt;
&lt;br /&gt;
==Domestication and Foreignization in the Course of Translation Under the Direction of Skopos TheorY	谭星越	Tan Xingyue==&lt;br /&gt;
&amp;lt;center&amp;gt; 谭星越 Tan Xingyue,202020080642.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Domestication and foreignization were put forward by Lawrence Venuti, a famous translation theorist in America, in his book The Translator’s Invisibility: A History of Translation in 1995. Domesticating translation places emphasis on the target culture, which makes the original text more easily understood by the target-language readers, while foreignizing translation aims to produce the foreignness and cultural characteristics in the source text as much as possible.&lt;br /&gt;
Skopos theory was proposed by Reiss and Vermeer in the 1970s, which held that the purpose of translation determines the translation strategy. This thesis takes Skopos Theory as the basis of theoretical research, and analyzes the application and practice of domestication and foreignization in the course of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Skopos Theory, domestication, foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
目的论视角下归化和异化在翻译过程中的应用&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出来的。归化翻译是一种倾向于译入语文化的翻译方法，使原文文本更加容易被目的语读者所接受。异化翻译则旨在尽可能地传递原文文本的异质性和文化特色。翻译目的论由赖斯和弗米尔于20世纪70年代提出，该理论认为翻译目的决定翻译策略。本文将以目的论作为理论研究的依据，分析归化和异化在翻译过程中的应用和实践。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
目的论，归化，异化&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
In the context of economic globalization, cultural exchanges are becoming increasingly frequent among countries. Translation, turning an original or “source” text into a text in another language, is an effective way of cultural communication. As a bridge communicating between cultures, translation plays an implacable role in the interaction. Since translation requires constant language choosing according to different context of culture, different translation theories have been proposed. Traditional translation theories focused on the equivalence of meaning and form of language, and literal translation and free translation were the main approaches. In the 1990s, there was a “cultural turn” in translation. The study of translation was no longer limited to the linguistic level, which has greatly widened the theoretical scope of translation. Lawrence Venuti, an American translation theorist, proposed two translation strategies: Domestication and foreignization.&lt;br /&gt;
In contemporary translation studies, Skopos Theory proposed by Vermeer is the landmark of functional approaches to translation, which is relatively accepted by the public. Vermeer (1987:26) held that translation is a kind of transformation behavior based on the original text and translation behavior is an intentional and purposeful behavior in a specific context.&lt;br /&gt;
The thesis is comprised of five sections. The first part presents an introduction of this thesis. The second part discusses the origination and formulation of Skopos Theory and three rules of Skopos Theory, including skopos rule, coherence rule and fidelity rule. The third part gives a brief interpretation of the two translation methods: domestication and foreignization. The fourth part analyzes the application and practice of the two methods in the course of translation under the direction of Skopos Theory. The last part draws a conclusion for this thesis.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Skopos Theory===&lt;br /&gt;
According to Gentlzer(1993:18), before the 1960s, translation was regarded as a kind of code-switching, reorganization and meaning equivalence of two languages. Under these circumstances, translation was listed as a branch of linguistics. For a long time, linguists devoted themselves to studying the translation methods, principles and standards in the linguistic range of research, without concerning the factors of external language, such as the author and reader, or the speaker and hearer. With going deep into the research work, a new theory based on the premise that linguistics is only a tool of translation study but not the object has been proposed. Proposers considered translation as a kind of communicative activity between human beings, in this case, pragmatic level should be given priority to translation study, and background knowledge such as the conventions, norms and habits of different cultures should not be ignored. This chapter will focus on the introduction to this new theory of translation study—Skopos Theory.&lt;br /&gt;
====1.1 Origination and formulation of Skopos Theory====&lt;br /&gt;
The formulation and development of Skopos Theory has undergone four stages. The representative of the first stage was Katharina Reiss, who was one of the founders of Functional Approaches to translation. The early theories of Katharina Reiss were based on the concept of equivalence. Reiss(1984:21) advocated that the equivalence between translation had to shift its focus from word and sentence level to textual level and that translators should take translation strategies, language functions, discourse types and text genres into account in the process of translation. Based on the three characteristics of linguistic functions, Reiss divided texts into three types: informative type, expressive type and operative type. These three different types of texts respectively served the communication between content, the communication between artistically organized content and the communication between content with a persuasive character, as a result, translation strategies for different text types were proposed. But in later studies, she realized that equivalence between translation was an impossible-to-be-realized, therefore, Reiss revised her theory of Text Typology, and the analysis of text types was no longer the main reference of translation strategies. She held that the translator should give priority to the functional characteristics of the target text rather than the principle of equivalence, and in the whole process of translation, the communicative functions that the target language was expected to achieve should be of great significance in the cultural environment of the target language. Thus it can be seen that Reiss’s theory laid the foundation for the formulation of Skopos Theory of translation. &lt;br /&gt;
&lt;br /&gt;
In the second stage, Vermeer (1987:27) broke through the limitations of equivalence theory, and took textual purpose as the primary criterion for the translation process. He developed functional skopos theory and made outstanding contributions to functionalist translation theory. He tried to build a bridge between practice and theory, considering that translation was a transformation of language, and also a kind of human behavior. As we all know, any action has its goal or purpose, and leads to a result, a new situation or event. This was why Vermeer named his theory as “Skopos Theory”, which was proposed in the 1970s in German. “Skopos” was a word in Greek, which meant “aim”, “purpose”, “intention” or “function”. Generally, &amp;quot;Skopos&amp;quot; referred to the communicative purpose of the translation. According to Vermeer’s Theory, the text’s purpose must remain a high priority, which will directly affect all aspects of the translation process. According to Vermeer, there were three purposes of translation: the translator's purpose, the purpose of dissemination of the translation, and the specific purpose of the special translation strategy. It was the initiator of the translation act that determined the purpose of the translation. But the translator did not passively accept everything. He can also act as the initiator, directly participating in determining the purpose of the translation (Zhang Jinlan, 2004:35). Moreover, Skopos Theory claimed that the intended purpose of the translation determined the methods and strategies of translation and that three rules of translation should be observed: skopos rule, coherence rule and fidelity rule.&lt;br /&gt;
&lt;br /&gt;
Translation Action based on the communication theory and action theory was elaborated by Justa Holtz Manttari in the third stage of the development of Skopos Theory, which has expanded the scope of functional translation theory. She regarded translation as a person-to-person, purpose-driven and result-oriented interaction activity. Manttari conducted a detailed analysis of the participants and behavior in the translation processes, mainly including the initiator / client, the commissioner, the ST producer, the TT producer, the TT user and the TT receiver. (Manttarri,1984: 398)Translation was the transfer of complex information including texts, pictures, sounds and languages between different cultures. The purpose of translation action was to overcome cultural and language barriers, so as to achieve cultural communication. She insisted that adaptations, compilations, edits and information inquiries were of essentiality in the process of translation activities, and she even included editing, consulting, and other activities related to foreign cultures into the translation action. The translator produced &amp;quot;message transmitter&amp;quot; that met the specific needs of the recipient's cultural background according to the client's requirements. As long as the target text can be produced to meet the client's needs, the task of translation was complete. In other words, the translation needed not be equivalent to the original, which contrived the theory of Translation Action to be an extreme functional theory.&lt;br /&gt;
&lt;br /&gt;
In the fourth stage, Christian Nord (2001：12)proposed two kinds of translation strategies, in response to the fact that Manttari completely ignored the original text: (1)Documentary translation: it referred to record the information contained in the original text in the communication of target language; it emphasized the direct production of the original text regardless of the context of the target.(2) Instrumental translation: it referred to the translation that achieved different functions for the certain purposes in the target language culture. Nord's contribution to translation studies was many-sided, and she proposed the theory of Function plus Loyalty. Function referred to the factors that made the translation work in a predetermined way in the target language environment, while loyalty referred to the interpersonal relationship among the translator, the original author, the recipient of the translation, and the initiator of the translation. In Nord’s view, loyalty was a kind of concept that translators should be loyal to both the original text and the target of the translation, and that was different from the concept of fidelity or faithfulness which only focused on the relationship between the original and the translation.&lt;br /&gt;
&lt;br /&gt;
It can be seen from the above that the landmark theories of the German functionalist approach were: Katharina Reiss’ Text Typology, Hans Josef Vermeer’ Skopos Theory, Justa Holtz Manttari’ Theory of Translation Action and Nord's Function plus Loyalty.&lt;br /&gt;
&lt;br /&gt;
====1.2 Three rules of the Skopos Theory====&lt;br /&gt;
The Skopos Theory proposed by Vermeer is the most important theory of functional approaches to translation. There were three ways to understand this word &amp;quot;skopos&amp;quot;: the purpose of the translator; the communicative purpose of the text; the purpose to be achieved by using a special translation strategies. Usually, &amp;quot;skopos&amp;quot; referred to the communicative purpose of the text. (Zhang Jinlan, 2004:36). First, under an ideal situation, the initiator of the translation will give details of the elements in the process of translation, such as the recipient of the translation, the environment in which the translation was used, and the functions that the translation should achieve. According to Skopos Theory, the primary rule followed by all translators was the “skopos rule”: The translation purpose determined the translation methods and strategies. Second, coherence rule pointed that the translation must meet the criteria of intra-textual coherence and that translated text must be sufficiently coherent to allow the intended addressees to comprehend it, given that their assumed background knowledge and situation circumstances. Third, fidelity rule meant that the translated text should bear some relationship with the corresponding source text, and there should be intra-textual coherence between the original text and the translation. Intra-textual coherence was similar to what was commonly referred to as fidelity to the original, and the degree and form of fidelity were determined by the purpose of the translation and the translator's understanding of the original.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Domestication and Foreignization===&lt;br /&gt;
As we all know, translation has shifted its emphasis from language conversion to cultural transformation. Translation is no longer only regarded as the transformation of language symbols, but a mode of cultural transformation. Since translation is closely related to culture, a problem naturally arises: how to deal with the cultural factors in the text, especially the text with great cultural differences between the source language and the target language. It is on the issue of how to deal with cultural differences in translation that there exist disagreements in the field of translation. Generally speaking, it can be divided into two opposite opinions, namely, domestication and foreignization.&lt;br /&gt;
====2.1 Domestication====&lt;br /&gt;
Domestication is an important term in cultural criticism, cultural translation theory and cultural exchange. Due to the differences in geographical environment and social history, the differences between eastern and western cultures exist objectively. In other words, not every person in the west can understand the cultural symbols of the east. When dealing with various oriental materials, the oriental scholars in the west can only make some transformation based on some methods such as domestication or foreignization.&lt;br /&gt;
&lt;br /&gt;
Lawrence Venuti, a famous American translator, was the first person to introduce the term “domestication” in his book The Translator's Invisibility: A History of Translation. He proposed that domestication is an approach that the translator &amp;quot;leaves the reader in peace, as much as possible, and moves the author towards him&amp;quot; and that domesticating translation should abide by the current mainstream values of the target language and culture, openly adopt conservative assimilation methods to the translation of the original text, and cater to local canon, publishing trend and political needs. (Venuti, 2001:19)&lt;br /&gt;
&lt;br /&gt;
Schuttleworth and Cowie in their book Dictionary of Translation Studies defined “domestication” as “a term used to describe the translation strategy in which a transparent, fluent style is adopted in order to minimize the strangeness of the foreign text for TL readers. . .it is identified with a policy common in dominant cultures which are aggressively monolingual, unreceptive to the foreign, and which he describes as being accustomed to fluent translations that invisibly inscribe foreign text with [target language] values and provide readers with narcissistic experience of recognizing their own culture in a cultural other”.(Schuttleworth &amp;amp; Cowie, 2004:59)&lt;br /&gt;
&lt;br /&gt;
Douglass Robinson, a Canadian translator who discussed domestication and foreignization from the perspective of postcolonial theory, defined domestication as a term used by translators who were strident advocates of foreignizing translation to describe the worst translation. This kind of translation adopts the way of domesticating the original text into the target culture and language values. Traditionally, this concept is often referred to as “free translation”. (Robinson, 1997:114)&lt;br /&gt;
&lt;br /&gt;
Domesticating translation, which emerged in the 17th century when the translation activities mainly focused on the introduction of religious classics, classical literary works and the dissemination of Enlightenment thoughts, has been playing a dominant role in British for a long time. There were lots of scholars who firmly advocated the domesticating translation. For example, one of the representatives Eugene Nida has put forward the famous dynamic equivalence and the theory of reader’s response. He proposed that translation should achieve dynamic equivalence, not only in the form of expression, but also in accordance with the norms of the target language. He believed that the cultural category of the target readers should be taken into consideration in terms of expression, choice of words and sentences, and writing style, which should conform to the reading habits and reading psychology of the target readers (Nida, 2003:159). Meanwhile, in the United States, domesticating translation occupied the dominant position in the field of translation in a very long period of time. At that time, the critics in the United States strongly criticized those poems that tried to faithfully convey the exotic flavor of the original text, and publishers also strongly rejected this kind of foreignizing translation, which made it hard to get the chance of publication. They thought that only domesticating translation is the authentic translation, and in this way the translation can be read as if it is created in the target language. The translators completely vanish in the kind of fluent, domesticating translation that has erased every trace of exoticism.&lt;br /&gt;
&lt;br /&gt;
In some sense, domestication aims to transform the cultural identity of “the other” into the identity of “I”, so that the thoughts, values and behaviors of “the other” conform to “my” standards. As a result, cultural standardization eliminates and replaces cultural differences, leading to the emergence of cultural supremacy or ethnocentrism which refer to the tendency of all countries and nationalities to regard their own way of life, beliefs, values and codes of conduct as superior to others. Homi Bhabha ever claimed that with the global expansionism of the strong culture of Europe and America, non-western countries have been placed in a narrow narrative of progress and development and their civilization described as decadent and autocratic (An Feng, 2004: 15). Under this circumstance, Vetinu proposed the foreignizing translation in order to achieve the deconstruction of ethnocentrism.&lt;br /&gt;
&lt;br /&gt;
====2.2 Foreignization====&lt;br /&gt;
Based on a thorough study of the history of translation in the West from the 17th century to the present, Venuti (2001:23) found that the adoption of domesticating translation strategies was the dominant practice in the history of western translation. Such a translation tradition implies the fact that translators take the western ideology as the standard and foreign texts are shaped by the values of western nationalism and imperialism. Venuti has challenged this kind of translation tradition and firmly advocated foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Venuti studied translation from the perspective of society and culture. His theory was directly derived from the German tradition of emphasizing foreignization, the influence of French thinker Derrida and the school of cultural studies. In the mid-18th century, German translators and writers have put other languages in the same position as German, and respect for foreign languages has become a guiding principle in the course of translation, from which people learn to adjust themselves to the heterogeneous elements in foreign texts. In the 19th and 20th century, attention to the foreignness of the original text has become an undercurrent in the study of German translation theory. During this period, the theorists were cautious and avoided the words of &amp;quot;literal translation&amp;quot; and &amp;quot;free translation&amp;quot;. They no longer focus on the unit of translation, but turn to the issue of the interpretation of cross-cultural text. For example, German scholar Schleiermacher ever stated:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&amp;quot;An inner necessity, in which a peculiar calling of our people [the Germans] express itself clearly enough, has driven us to translating en masse; we cannot go back and we must go on. Just as our soil itself has no doubt become richer and richer fertile and our climate milder and more pleasant only after much transplantations of foreign flora, just so we sense that our language, because we exercise it less owing to our Nordic sluggishness, can thrive in all its freshness and completely develop its own power only through the most many-sided contacts with what is foreign.&amp;quot;(Schleiermacher, 2004:62)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The German tradition of emphasizing “foreignness” (especially Schleiermacher's argument) provided the theorical basis and direction for Venuti's thoughts, then Derrida's &amp;quot;Deconstruction&amp;quot; philosophy provided a “strategy” for Venuti's translation theory. Derrida challenged all the traditional translation theories and practices with the concept of “differance” in his writing activity and deconstruction strategy. “Differance” is the source of uncertainty and difference. And the meaning of text is always be influenced by the temporization and spacing of the difference; therefore, meaning cannot be completely determined and the absolute translation of original text is always impossible (Graham, 1986:146). Deconstructive translation theory deconstructs the authority of the original text, and puts the translation on an equal and complementary position with the original, thus giving the translator more autonomy. Meanwhile, deconstructive translation theory emphasizes “difference”, and aims to achieve a deeper and more accurate understanding of the differences between languages through translation.&lt;br /&gt;
&lt;br /&gt;
On the basis of previous scholars' theories, combined with American modernist translation theory, Venuti developed the connotation of foreignizing translation at least from the following aspects(Zhang Jinghua，2009:68): (1) The &amp;quot;heterogeneity&amp;quot; of modernist foreignization comes not only from foreign languages and cultures, but also from those excluded and marginalized discourses in local discourses. (2) The modernist text in foreignizing translation develops the idea of &amp;quot;translation autonomy&amp;quot; and enriches the connotation of foreignization translation in ethical sense, which also conforms to the Frankfurt School's thought of &amp;quot;artistic autonomy&amp;quot; in translation literature.(3) The foreignization of modernism advocates to promote the renewal of the target-language system with the help of marginal languages such as new words and ancient words. (4) In the discourse strategy, foreignizing translation endows translators with more freedom, highlights the subjectivity of the translator, and no longer relies solely on the literal translation.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Translation Method under the Direction of Skopos Theory===&lt;br /&gt;
Translation is not only a process of language conversion, but also a behavior of cross-cultural communication. Translation is the bridge of cultural integration. The negation and exclusion of foreign cultures are incompatible with the role of translation as a cultural bridge; however, the overall acceptance of foreign language will also lead the original language to lose its &amp;quot;social identity&amp;quot;. XIE(Xie Yao,2017:360) stated that the translation work inevitably bears its cultural imprint, and domestication and foreignization are main ways to lessen the conflict between source language culture and target language culture. Foreignization does a good job in keeping the culture and images for the source language, while domestication means removing all strangeness and foreignness of the source text and making the translation clearly readable. &lt;br /&gt;
====3.1 Target reader-oriented approach — domestication====&lt;br /&gt;
If translators aim to produce equivalent translation, especially pragmatic equivalent translation to achieve communicative effect with fully understanding the semantic meaning and pragmatic meaning, and considering the acceptance and response of readers, the domesticating translation should be given priority. Therefore, one of the responsibilities of translators is to avoid cultural conflicts, which can lead to various forms of misunderstanding. When transplanting a text into another culture, the translator should carefully weigh the connotation of ideology in the culture. Therefore, we should try our best to transform the source language culture into the target language culture. At the same time, the translator is also a disseminator. In cross-cultural communication, he/she should eliminate barriers and deliver the meaning of the source culture to the readers of the target culture. Then, I will analyze the practice of domesticating translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“煮茶非漫浪,要须其人与茶品相得。故其法每传于高流隐逸、有烟霞泉石磊磈于胸次间者。&lt;br /&gt;
The art of tea brewing is not for roman' s sake. The moral state of the brewer should match well with the quality of the tea. That explains why the techniques of tea brewing are usually handed down only to eremitic wisdoms with lofty characters and peaceful mind.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang，2009:36)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“The art of tea brewing is not for roman' s sake”, the sentence pattern of this translation is obviously derived from “art for art's sake”, which reminds people of the aesthetic movement that appeared in the late 19th century in the field of British Art and Literature. “Art for art’s sake”, a slogan translated from the French “l’art pour l’art”, which was coined in the early 19th century by the French philosopher Victor Cousin. It expressed the belief held by many writers and artists, especially those associated with Aestheticism, that art needed no justification, and that it served no political, didactic, or other purposes. This form of expression has already been in the public eye for a long term. Therefore, the translator resorted to the domesticating method according to the cultural standards and traditions of the target language so that the information can be easily understood and accepted by the receptors. &lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “角楼”, an ancient architecture in China, as another example. The word “角楼” has a long history, which first appeared in the book History of the Three Kingdoms · Wei Shu. It was built on the corner rampart. Because the horizon from the “角楼” is very wide and the enemy's situation can be observed clearly. Therefore, “角楼” was used as an important facility of the defense project in ancient times. At present, there are four “角楼” in the Palace Museum in Beijing. The most common translation of “角楼” is “turret”. The word &amp;quot;turret&amp;quot; originates from the Latin word &amp;quot;turris&amp;quot;, which means a small tower that projects vertically from the wall of a building such as a medieval castle and is used to provide a projecting defensive position allowing covering fire to the adjacent wall. It can be seen that the meaning of the word is very similar to that of the “角楼”. Here, the translator adopts the domesticating strategy to try to find the equivalent words of the image “角楼” in the western culture. Many more examples could be mentioned. For instance, “肉夹馍” is a famous snack in Xi’an and has been listed as a cultural heritage, which is one of the delicacies for foreign tourists to taste in Xi'an. The official translation of “肉夹馍” in Xi'an is “Rougamo”. However, the more well-known or widely spread translations are &amp;quot;Chinese hamburger&amp;quot; and &amp;quot;Chinese sandwich&amp;quot;, because foreign tourists think that “肉夹馍”is a popular Chinese &amp;quot;meat burger&amp;quot; or &amp;quot;meat sandwich&amp;quot;, and the translation here adopts the domestication strategy.&lt;br /&gt;
&lt;br /&gt;
====3.2 The purpose of source culture dissemination—foreignization====&lt;br /&gt;
For the sake of spreading the source language culture, translator should adopt foreignization so as to promulgate the culture of the original language to the target readers to the largest degree, stimulate the readers to learn the unknown source culture, help to overcome the obstacles in cross-cultural communication, and finally facilitate cultural integration. Then, I will analyze the practice of foreignizing translation combined with some examples.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
“凡采茶,在二月、三月、四月之间。&lt;br /&gt;
The second, third, fourth months of the lunar year are a proper time for almost all sorts of tea to get harvested.&amp;quot; &lt;br /&gt;
(Jiang &amp;amp; Jiang, 2009:48)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
During the Tang Dynasty, there was no strict time requirements for tea plucking. In the Classics of Tea, Lu Yu said that the optimum time for tea plucking was between February and April in the lunar calendar, that is to say, it is between March and May according to the current solar calendar. In this sentence, the translator supplemented the cultural element “the lunar year” for accurate time expression. The lunar calendar was established in ancient China based on the operating cycle of the moon, which has been used for thousands of years, guiding the Chinese nation's spring planting, autumn harvest, daily life, containing the wisdom of harmonious coexistence between the Chinese people and nature, and inheriting the continuous national life culture. With the western learning introduced into China, the solar calendar has gradually become a common social calendar, and the lunar calendar is to a large extent an expression of life customs and the inheritance of folk customs. The translator used communicative translation strategies to explain the precise season of tea-picking to the target readers. From the perspective of cultural communication and the expectations of the target readers, the translator tried his best to make the target readers appreciate the exotic and unique cultural information of the source text in the process of compensating for cultural defaults. For publicity translation, the original text can be regarded as a collection of languages, and also a mirror of national history and culture. It can be said that any text is always loaded with certain cultural information to show its unique national cultural temperament. In order to achieve cultural exchange, translators convey the cultural information in the original text accurately and faithfully. This is a good example of foreignizing translation.&lt;br /&gt;
&lt;br /&gt;
Then, I take the translation of “谋事在人，成事在天”, an ancient proverb in The Dream of Red Mansions, as another example. David Hawkes translated it into “Man proposes, God disposes”. He quoted Western proverbs to express the central idea of the original sentence. However, his translation of “天” into “god” was based on his western mode of thinking. Hawkes' translation ignored the differences of religious and cultural information and failed to convey the cultural elements of the original text. However, Yang Xianyi translated this proverb into “Man proposes, Heaven disposes”. Besides, “阿弥陀佛” appeared many times in the novel, and Hawkes translated into “my Lord” or “my God” while Yang Xianyi translated into “Amida Buddha”, which showed the character's Buddhist belief. We can clearly see that Yang Xianyi employed the foreignizing translation. In the course of translation, foreignization is more favorable to show the cultural differences to the readers, and enable them to understand the Chinese religious and other cultural backgrounds more accurately.&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Based on Skopos Theory, combined with the prop criterions of skopos rule, this thesis studies the domestication and foreignization in the course of translation. It should be said that the two strategies, domestication and foreignization, are not opposite or even contradictory, but complementary in translation. Cultural transplantation would be successfully achieved with a variety of methods and models. With Skopos theory applied to make a comprehensive analysis of various factors involved in translation, we can conclude that translators can adopt the principles and methods of both domestication and foreignization. (Guo Jianzhong,1998:5)As for to what extent source culture must be preserved in the translation, how to preserve it, and to what extent source culture must be adjusted to adapt to the target culture, we have to make a choice based on our correct understanding of the nature and the purpose of translation and the demands of target readers. Therefore, it is important for translators to have a deep cultural awareness in the process of translation, and to be sensitive to the similarities and differences between the two cultures. In addition, once one kind of translation method has been employed in a particular text during the process of translation, the translator better keep this basic tendency as far as possible.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Gentzler, Edwin.(1993). ''Contemporary Translation Theories'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Graham, Joseph.(1986). ''Difference in Translation''[M]. Ithaca: Cornell University Press.&lt;br /&gt;
&lt;br /&gt;
*Justa Holz-Manttari.(1984). ''Translatorisches Handeln, Theorie und Methode''[M]. Distributor, Akateeminen Kirjakauppa.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A. (2003). ''Toward a Science of Translating''[M]. Brill Academic Publishers.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane.(2001). ''Translating as a Purposeful Activity: Functional Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharine. &amp;amp;Vermeer, Hans. J. (1984). ''Towards a General Theory of Translational Action: Skopos Theory Explained'' [M]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Robinson, Douglass. (1997). ''Translation and Empire: Postcolonial Theory Explained''[M]. Manchester: St Jerome.&lt;br /&gt;
&lt;br /&gt;
*Schleiermacher, Friedrich. (2004). ''On the Different Methods of Translating''[A]. In Lawrence Venuti ed. The Translation Studies Reader[C]. London: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Schuttleworth, Mark. &amp;amp; Cowie, Moria. (1997). ''Dictionary of Translation Studies''[C]. Manehester: St Jerome. &lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans. J. (1987). ''What does it Mean to Translate'' [J]. Indian Journal of Applied Linguistics (2):25-33.&lt;br /&gt;
&lt;br /&gt;
*Venuti, Lawrence.(2001). ''The Translator’s Invisibility: History of Translation''[M]. London and New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*An Feng安锋.(2004). 霍米·巴巴“后殖民理论研究”[D].[ Homi Bhabha’s Study on Postcolonial Theory ]. 北京语言大学Beijing Language and Culture University.&lt;br /&gt;
&lt;br /&gt;
*Guo Jianzhong郭建中.(1998).翻译中的文化因素:异化与归化[J].[Cultural Factors in Translation:Foreignization and Domestication].上海外国语大学学报Journal of Shanghai International Studies University (2):3-5.&lt;br /&gt;
&lt;br /&gt;
*Jiang Xin&amp;amp;Jiang Yi（唐）陆羽，姜欣, 姜怡（译）. (2009).大中华文库·茶经[M]．[The Classics of Tea].湖南：湖南人民出版社Hunan People's Press．&lt;br /&gt;
&lt;br /&gt;
*Xie Yao 谢瑶.(2017).“一带一路”背景下中国茶文学作品的归化翻译与异化翻译[J].[Domesticating and Foreignizing Translation of Chinese Tea Literature in the Context of Belt and Road].福建茶叶Fujian Tea(2) :360-361．&lt;br /&gt;
&lt;br /&gt;
*Zhang Jinghua 张景华.(2009). 翻译伦理：韦努蒂翻译思想研究[M].[Ethics of Translation: A Study of Venuti's Thought on Translation]. 上海交通大学出版社Shanghai Jiao Tong University Press. &lt;br /&gt;
&lt;br /&gt;
*Zhang Jinlan张锦兰. (2004).目的论与翻译方法[J].[The Skopos Theory and Translation Method]. 中国科技翻译 Technology Translation in China(1):35-37.&lt;br /&gt;
&lt;br /&gt;
==Study of domestication and foreignization in cross cultural translation 	周罗平	Zhou Luoping==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Language is the carrier of culture and the medium of communication between cultures. Language and culture are closely connected. Nowadays, cultural exchanges are becoming increasingly frequent; hence, it’s particularly important to use translation to convey information between different cultures. Translation is a process not only about transforming one language into another, but also about noticing the history and cultural tradition behind languages. Therefore, in cross-cultural translation, translators should master two strategies to deal with culture: domestication and foreignization. This article will introduce domestication and foreignization and explore how to use them in cross-cultural translation.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Domestication  Foreignization  Cross-cultural Translation&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
跨文化翻译中归化和异化研究&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
语言是文化的载体，是文化间传播和交流的媒介。语言和文化之间密不可分。在文化交流日益频繁的今天，用翻译去传递不同文化之间的信息就显得格外重要。翻译不仅仅是将一种语言转化为另一种语言，更要关注不同语言背后所承载的历史背景和文化传统，故在跨文化翻译中，译者应掌握处理文化的两种翻译方法：归化和异化。本文将系统地介绍归化和异化这两种翻译策略，并探究在跨文化翻译中如何选择使用这两种翻译策略。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
归化 异化 跨文化翻译--[[User:Zhou Luoping|Zhou Luoping]] ([[User talk:Zhou Luoping|talk]]) 00:55, 1 November 2020 (UTC)&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Influenced by different geographical environment, historical development and other factors, different nations and countries form their unique culture. Translation plays an important role in cross-cultural communication. The translator as the main body of translation activities should convey the culture of one language in another language. In this process, the translator is faced with how and to what extent to show the cultural connotation of source language; therefore, the translator is bound to face the choice between domestication and foreignization.&lt;br /&gt;
&lt;br /&gt;
Domestication, oriented by the target language culture, aims to eliminate the strangeness brought about by the source text, but it also reduces the opportunities for the target readers to contact with foreign cultures. While foreignization, oriented by the source language culture, aims to retain the unique style and cultural characteristics of the source language, but it will increase the reading difficulty. The best way is to combine domestication with foreignization. Therefore, the translator should fully consider the type of the text and the readers of the translation and then choose the translation strategies and methods reasonably.&lt;br /&gt;
&lt;br /&gt;
This paper will be divided into five parts. The first part is the introduction of this paper. The second part is the introduction of domestication and foreignization, as well as a brief introduction of the representatives of domestication and foreignization. The third part is an analysis of the factors that influence the choice of domestication and foreignization. The fourth part introduces the translation methods under domestication and foreignization. The fifth part is the conclusion.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Domestication and Foreignization===&lt;br /&gt;
The terms domestication and foreignization were first put forward by Lawrence Venuti in his work The Translator’s Invisibility. The two concepts of foreignization and domestication are defined by Venuti based on Schleiermacher’s distinction between the two different translation orientations. Schleiermacher clearly pointed out that there can be only two ways of Translating. Either by keeping the author as still as possible, so as to lead the reader to the author; the other is to keep the reader as still as possible, thereby guiding the author to approach the reader. Venuti, on the basis of Schleiermacher’s distinction, called the former foreignization and the latter domestication (Jiang 2016，146-147).&lt;br /&gt;
&lt;br /&gt;
====1.1 Introduction of Domestication====&lt;br /&gt;
According to Venuti, domestication is actually an ethnocentric practice, bringing foreign texts into the cultural values of the target language and thus bringing the author back home (Venuti 2009, 20).Therefore, in the process of translation, the translator follows the target language culture and adopts conservative methods to assimilate the original text so as to meet the needs of the target language readers. &lt;br /&gt;
&lt;br /&gt;
In this sense, the biggest advantage of the domestication is that it makes the translated works more easily accepted by the target language readers and that readers can better understand the connotation of the source text. In addition, domestication well reflects the coexistence of different cultures in the process of communication, and shows that translators seek common ground when facing culture differences and conflicts. Of course, every coin has two sides. Domestication translation also has its shortcomings. When translators adopt domestication, they tend to assimilate part of the original content with different language style or unique national culture, which makes the translation lose the characteristics of the original text, thus affecting the communication and spread of different cultures and hinders readers’ understanding of foreign culture.&lt;br /&gt;
&lt;br /&gt;
Eugene Nida is the representative figure advocating domestication. Nida’s functional equivalence theory or dynamic equivalence theory shows that he is a supporter of domesticating translation. His dynamic equivalence theory shows that he pursues the most natural equivalence translation. He once said that “dynamic equivalence is therefore to be defined in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language” (Nida &amp;amp; Taber 2004, 24). In other words, dynamic equivalence means that the reader’s response to the translation is consistent with that of the original. Nida’s dynamic equivalence theory fully considers the reader’s language culture and the reader’s ability to appreciate the translation. Therefore, in the course of translating, the translator should take the completely natural and smooth language expression as the goal. In order to make the translation natural and smooth, the translator must make some adjustments to the original text. Some heterogeneous cultures which are not accepted by readers should be eliminated as much as possible. Nida’s dynamic equivalence theory takes the reader into full consideration. It aims to eliminate the readers’ strangeness to the original content and let readers better understand the thought and meaning of the original text, which precisely reflects the characteristics of domesticating translation.&lt;br /&gt;
&lt;br /&gt;
====1.2 Introduction of Foreignization====&lt;br /&gt;
Foreignization is an ethnodeviant practice, keeping language and cultural differences of the original texts as far as possible and thus sending the reader abroad (Venuti 2009, 20). In other words, in order to show the cultural characteristics of the source work, translators use foreignising translation to retain the characteristics of the source text and try to keep the writing techniques used by the author of the source language. Hence, for the readers of the target language, the translation is exotic and unfamiliar.    &lt;br /&gt;
&lt;br /&gt;
Same to the domestication, foreignization also has its advantages and disadvantages. Foreignization, by transplanting the culture of the source language into the culture of the target language, enriches the culture of the target language to a great extent. For example, the Chinese phrase “武装到牙齿” is translated as “armed to the teeth”, which greatly spreads Chinese culture and enriches the English and Chinese language culture. Of course, foreignization also has its limitations. Some cultural differences and language differences are difficult to overcome. If foreignization is adopted blindly in the process of translation, there will produce some translations that readers cannot understand and accept, and translation will also lose its function of cultural communication.&lt;br /&gt;
&lt;br /&gt;
Schleiermacher and Venuti are strong supporters of foreignization. Schleiermacher’s preferred strategy is to accommodate the reader to the author. He claims that translations need not be same as the original author writes in the source language. The translation does not conform to the general expression habits of the target language. He believes that a translator who knows the target language can help target readers who are not proficient in the foreign language but have a strong understanding of the original text. In order to achieve this goal, the translator must adopt the foreignization translation, emphasize the value of heterogeneous culture, and ensure the faithfulness to the original text by subordinating the words in the target text to the source language (Jiang 2016, 147). In this way, the translation can be faithful to the meaning of the original text and can introduce heterogeneous cultures and concepts to readers of target language.&lt;br /&gt;
&lt;br /&gt;
In his book The Translator’s Invisibility, Venuti expresses his understanding and support for foreignization translation in detail. He believes that foreignization translation is a kind of translation strategy that preserves and highlights the heterogeneity of the original text in the translation. Firstly, he believes that foreignization is reflected in the selection of translation materials. He mainly aims at the classic translation of literature and culture of the target language instead of scientific translation (Venuti 2009, 42). In the process of foreignising translation, the translator chooses a foreign text which is different from the mainstream culture of the target language, which can change the cultural composition of the target language. Secondly, foreignization translation is reflected in the language used by the translator in the process of translation (Venuti 2009, 23). This means that in the process of translation, the closer the language style of the translation is to the language style of the original, the more heterogeneous the readers will feel. Moreover, Venuti advocates that in the process of translation, the translator should use words that are not commonly used and non-standard. Translators should mix slang, neologism or archaic words to achieve heterogeneous effects. In this way, the foreignization style of translation highlights the heterogeneity of foreign texts and challenges and resists the mainstream culture of the target language. Thirdly, foreignization translation is embodied in cultural alienation (Venuti 2009, 21). By highlighting the cultural differences caused by language differences, foreignization translation promotes the development of cultural diversity, helps to resist the hegemony of European and American culture, and helps to promote the development of culture and language of weak and small nations. Fourthly, foreignising translation highlights and enhances the status of the translator, which changes the phenomenon that the smooth translation makes the translator invisible in the past, thus promoting translation research to gradually move to the academic center (Venuti 2009, 17). Venuti elaborates that smooth translation has long occupied the mainstream position in the history of western translation, and the fluency of translation has become the standard to judge whether a translation is good or not. Venuti challenged and questioned this phenomenon. The smooth translation covers up the translator’s intervention and interpretation of the original text, and covered up the language and cultural differences of the original work. Therefore, he put forward the concept of resistant translation to expound his translation thoughts. Resistant translation refers to a translation strategy that preserves some heterogeneity in literary translation. The object of resistance is the prevailing translation thought in British and American culture, that is, fluent translation is acceptable translation (Fang 2011, 100). Venuti challenges the dominant position of British and American culture and introduces the idea of weak culture by advocating resistant translation. Translation is not only a process of seeking similarities between languages and cultures, but also a process of facing the differences between languages and cultures. Translators cannot completely and thoroughly eliminate these differences. Therefore, a good translation must be the blending and collision of different cultures, from which the readers can better understand and perceive cultural diversity.&lt;br /&gt;
&lt;br /&gt;
====1.3 Literal translation, free translation, domestication, and foreignization====&lt;br /&gt;
There are a lot of discussions on the translation strategies of domestication and foreignization, and literal translation and free translation. Many people think that domestication is equal to free translation, while foreignization is equal to literal translation. I don’t think so. In this section, I will make a comparison and distinction between the two groups of translation concepts. &lt;br /&gt;
&lt;br /&gt;
Literal translation refers to the translation that maintains the content and style of the original text while following the norms of the target language. Literal translation starts with word to word translation (Shuttleworth &amp;amp; Moira 2005, 129). However, due to the need to be consistent with the grammar of the target language, the final target text may also present the equivalence of phrase to phrase or clause to clause. Free translation, as opposed to literal translation, refers to the translation that reads naturally, rather than the type of translation that completely retains the wording of the source text. Free translation is usually oriented to the target language (Shuttleworth &amp;amp; Moira 2005, 84).&lt;br /&gt;
&lt;br /&gt;
As mentioned before, domesticating translation covers up the differences between different cultures and weakens the strangeness of the original. The translation produced by domestication is very fluent and natural so that readers are able to read and understand the translation according to their own language expressions. Foreignising translation requires the translation to show the heterogeneity of the original text and convey the foreign cultural characteristics of the original text as far as possible so that the reader will feel a strange feeling when reading the translated text and sometimes they will have some misunderstanding or questions that are caused by exotic culture. &lt;br /&gt;
&lt;br /&gt;
Literal translation and free translation emphasize whether the translation is consistent with the original text in terms of language form and language style. Domestication and foreignization not only emphasizes the language level, but also pays attention to whether the values and cultural traditions conform to the expression habits of the target language countries. Additionally, it is worth mentioning that literal translation and free translation are static opposites. Whether the translation is faithful to the original is mainly seen from the linguistic unit. Domestication and foreignization is a pair of dynamic opposites (Lu 2018, 57). With the increasing frequency of cultural exchanges and the passage of time, the original foreignization will become domestication. Therefore, we cannot easily equate literal translation with foreignization, nor can we equate free translation with domestication.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Factors influencing the choice of domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translators are always faced with the choice of domestication and foreignization. Then, how does the translator make a choice? This chapter will explore some factors that influence the choice of translation strategies of domestication and foreignization, and then discuss when to domesticate and when to foreignize the text.&lt;br /&gt;
&lt;br /&gt;
====2.1 The type of the text==== &lt;br /&gt;
Different text has its own function. When dealing with different kinds of texts, translators should choose different translation strategies to translate text and to better show the function of the text. Newmark, a famous translator, divides text into three types according to its content and style: expressive function, informational function, and vocative function.&lt;br /&gt;
&lt;br /&gt;
Expressive text mainly has literary value or shows the author’s unique writing style, including some serious literary works, such as some serious imaginative literature, authoritative statements and some literary works like personal letters, autobiography, and essay (Newmark 2001, 39). Expressive text emphasizes the expressive function of language. This kind of the text takes the authority of the original author into consideration and pays less attention to readers’ responses. Compared with other types of texts, expressive texts use artistic and beautiful language, with the purpose of creating artistic images, so that readers can be inspired and moved by the language in the process of reading (Wang 2008, 138). The characteristics of expressive texts require translators to translate not only meaning, but also the emotion in the process of translation, so as to reproduce the artistic characteristics of the original text to the greatest extent and make readers feel the artistic charm of the source text when reading the translated text. Therefore, the linguistic features and purposes of expressive texts require translators to use foreignization as much as possible to reflect the exotic flavor of the source language and reproduce the artistic features of the source text.&lt;br /&gt;
&lt;br /&gt;
Informative text is mainly to convey the original information to readers truthfully and smoothly, mainly including technical reports, articles in newspapers or periodical, general teaching materials, product descriptions and other text whose content is more important than form (Newmark 2001, 40). This kind of text is created without author’s personal emotion and its main function is to lead readers to know and understand information. These characteristics require translators to focus on the content of the text and uses simple or clear expression as far as possible to convey the content so that readers can fully accept the meaning; therefore, it’s better to use domestication as much as possible to reproduce the content of the original text instead of sticking to the language styles. &lt;br /&gt;
&lt;br /&gt;
Vocative text is mainly to call readers to take action, to think, and to make reaction, including notice, instruction, and advertisement. This type of text emphasizes the infective function of the language and it takes readers as center (Newmark 2001, 41). Vocative text emphasizes the readability of the text and the acceptability of the reader (Wang 2008, 139). It is necessary to put the readers of the target language in the first place and take their culture and receptivity into consideration, so that they can clearly get the information; therefore, when translating such texts, translators should grasp the cultural differences between different languages and put the cultural habits of target readers in the first place. Only in this way can readers truly think, feel, and act. Additionally, in the course of translation, translators should give full play to the linguistic advantages of the target language and should not be limited to the expression of the original text, so as to achieve the same effect as the original language as far as possible.&lt;br /&gt;
&lt;br /&gt;
According to Newmark, the division of text is not absolute, and most texts have all three functions at the same time with one or two of them dominate (Newmark 2001, 42). Hence, in the actual translation, domestication and foreignization should be combined. Domestication and foreignization are not always antithetical; on the contrary, they complement each other. When choosing foreignising translation strategy, the translator should pay attention to the smoothness and understandability of the target text. When choosing the domestication translation strategy, the translator should also pay attention not to lose the flavor and style of the original text. During translating, to a certain extent, the translator has freedom so the translator should give full play to the advantages of the two translation strategies. The translator can adopt domesticating translation to familiarize language expression and use foreignising translation to keep cultural elements.&lt;br /&gt;
&lt;br /&gt;
====2.2 Readers of the target language====&lt;br /&gt;
The translator choosing which translation strategy is not only influenced by the type of text, but also by the target readers. Reader is an important factor influencing the choice of domestication and foreignization so translator should take readers’ age, gender and educational level in the consideration in the course of translation. &lt;br /&gt;
&lt;br /&gt;
The translation under the domestication strategy is smooth and natural and it’s easier to be accepted by readers. Therefore, if the target readers of the translated text are young children or readers with low education level, the translator can use the domestication strategy more when translating, so that the readers can understand and accept the information of the translated text. However, the translation under the foreignization strategy aims at revealing the heterogeneity of the source culture, spreading foreign culture, and preserving the unique expression and original flavor of the original text. Such a translation may be awkward and difficult to understand. If the readers of the target text are highly educated, highly receptive, or have a certain understanding and cognition of the culture of the source language, the translator can use the foreignization strategy to show the style of the source text, so that the readers can better understand the foreign culture and broaden their horizon.&lt;br /&gt;
&lt;br /&gt;
Generally speaking, most works have a specific audience for reading. Different groups of readers have their own characteristics and different levels of comprehension; therefore, translators should take the factor of readers into consideration to choose domestication strategy or foreignization strategy in the actual translation. &lt;br /&gt;
&lt;br /&gt;
===Chapter 3 The application of translation methods in domestication and foreignization===&lt;br /&gt;
In cross-cultural translation, translating culturally-loaded expressions is difficult. Choosing appropriate ways to translate culturally-loaded expressions will not only keep the original favor, but also make readers of target language understand so in this part I will introduce some methods to translate culturally-loaded expressions under the domestication and foreignization strategy.&lt;br /&gt;
&lt;br /&gt;
====3.1 Introduction of culturally-loaded expressions====&lt;br /&gt;
Culturally-loaded words refer to words with certain cultural background or profound cultural implication, including proverbs, allusions, special characters’ names and current idioms and idioms that have been deposited in a certain historical stage (Fang 2011, 297). As culturally-loaded words have their own uniqueness, the following principles should be followed in the translation of culture-loaded words. According to Wang Zhenqi, first, the key implied meaning of the expression in the source text should be converted into non-implied meaning in translation. Second, the representation of the lexical meaning of the source language should be given priority to the representation of the form. Third, the context of the source words should be taken into full consideration in the choice of translation (Wang 2014, 97). Then, in the translation of such words, the translator takes cultural exchange as the purpose, evaluates the readers’ cultural reception and perceptivity, and adopts flexible and appropriate translation methods, so as to ensure that the translated text not only retains the cultural information and cultural color of the original text, but also has readability. There are different ways of translating culturally-loaded words because of their different forms and cultural meanings.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation methods under the domestication strategy====&lt;br /&gt;
Under the domestication translation strategy, there are three main methods to translate culturally-loaded expressions, namely: free translation, cultural substitution, and simplification.&lt;br /&gt;
&lt;br /&gt;
Free translation is a common way in translating culturally-loaded words. Free translation is to translate the cultural information in the source text as much as possible. If the translator only conveys literal meanings of the words that are rich in cultural information, sometimes they will confuse and even misunderstand readers. In order to better convey the meaning of the original text, the translator adopts free translation method to translate the real connotation of culturally-loaded words, fill the gap in the readers’ culture, and let readers understand the text more naturally and smoothly. For example, some color words in Chinese have lots of different symbolic meanings. The color purple in Chinese culture represents the spirit of saints and emperors, which is maybe unfamiliar to readers of other cultures. Hence, when translating the term “紫禁城”，in order to eliminate misunderstanding, the translator tends to adopt free translation to translate it as “the forbidden city” which shows its cultural meaning. &lt;br /&gt;
&lt;br /&gt;
In cross-cultural translation, the translator may face such difficulty that there is no corresponding word in the target language equaling to the culturally-loaded word in the source language. In this case, cultural substitution is a good choice. Cultural substitution, put forward by Beekman and Callow, is a method of dealing with things that exist in the source language but do not exist in the target language. It is defined as using things in target language to replace the things in source language culture that is unknown to readers of target language. In order to maintain the functional meanings, both things have the same function. There are three points to note when using. Firstly, do not replace history with didactic words; secondly, choose the one that suits best and not just the one with the most obvious function; thirdly, avoid functional conflicts between source language and target language(Fang 2011,104). For example, in order to let readers of target language better feel and understand the love of Romeo and Juliet, we will use cultural substitution methods and translate it into the love between Liang Shanbo and Zhu Yingtai, which eliminates the unfamiliarity of the cultural image in the source language and is the representation of domestication. Using the cultural images in the target culture, the translator enables the target readers to understand the foreign culture on the basis of their own culture, thus strengthening the understanding between different cultures.&lt;br /&gt;
&lt;br /&gt;
Simplication is also a good way to deal with culturally-loaded expressions translation. According to Wang, simplified translation is to translate the core meaning of culture-loaded words in the source language into a simple and clear target language (Wang 2014, 98). In cross-cultural translation, the translator may encounter such a situation when the long-winded concept of the original text can be simply expressed in the target language, such as using idiom, and such a translation is more acceptable to the target language readers. Therefore, it is very effective to use simplified translation which not only preserves the core concept of the original text, but also makes the translation acceptable.&lt;br /&gt;
&lt;br /&gt;
Free translation, cultural substitution and simplication are all translation methods to eliminate the strangeness caused by culturally-loaded words in the source language text and avoid readers’ confusion or misunderstanding. These domesticated text translation methods facilitate readers’ reading, better ensure that readers correctly understand the content of the source language text and experience the emotion of the source language text.&lt;br /&gt;
&lt;br /&gt;
====3.3 Translation methods under the foreignization strategy====&lt;br /&gt;
Under the foreignization translation strategy, there are five main methods to translate culturally-loaded words, namely: literal translation, literal translation plus annotation, transliteration, transliteration plus annotation, and cultural borrowing.&lt;br /&gt;
&lt;br /&gt;
Literal translation is loyal to the meaning and structure of the source text, directly translating the source language into the target language (Fang 2011, 104). With the increasingly frequent cultural exchanges, some loaded words and expressions have gradually become familiar to people. For example, the proverb “All roads lead to Rome” is directly translated as “条条大路通罗马” . “A near friend is better than a far-dwelling kinsman” is translated as “远亲不如近邻”. These culturally-loaded expressions are directly translated into the target language and Chinese readers can clearly understand the meanings.&lt;br /&gt;
&lt;br /&gt;
However, when literal translation can’t fully convey the original cultural information and readers have difficulty perceiving the meaning, the translator can add some annotation to explain the meaning of the culturally-loaded words on the basis of the literal translation. Annotations can be used to supplement background information, cultural traditions and other information for readers to understand. For example, the sentence “Now he was his valet, his dog, his man Friday” is translated as “如今他便成了他的听差，他的狗，他的忠仆星期五（星期五Friday是《鲁滨逊漂流记》中Robinson Crusoe的忠实奴仆）” . By adding the supplementary information, readers will know the meaning of this sentence clearly. Hence, for one thing, the translation preserves the original culture and promotes the communication between different cultures as well; for another, the readers of target language can better understand the cultural connotation and broaden their knowledge.&lt;br /&gt;
&lt;br /&gt;
Transliteration is a good and common way to translate culturally-loaded expressions. It uses letter symbols to represent letter symbols in another language system. When there is a big difference between the source language and the target language and there is a semantic gap, it is impossible to translate the semantic meaning (Fang 2011, 105). In this case, transliteration is the main translation method. The objects of transliteration are the names of people, places and newly generated terms. For instance, a city of America “Mount Pleasant” is translated as “芒特普莱森特” in Chinese. The Chinese Taoist thought “阴”and “阳” are translated as “Yin” and “Yang.” Through transliteration, readers of the target language can not only gain some understanding of the cultural knowledge of the source language, but also introduce new cultural concepts into the culture of the target language.&lt;br /&gt;
&lt;br /&gt;
Transliteration plus annotation is also often used in the translation of specific cultural words. The translator can add some annotation that can be in-text annotation or extra-text annotation to explain the meaning of the culturally-loaded words on the basis of the transliteration(Fang 2011, 105), so as to achieve the purpose of cultural information transmission. For example, the sentence “Like a son of Bacchus, he can drink up two battles of whisky at a breath” is translated as “他简直像巴克斯（巴克斯是古希腊神话中的酒神）的儿子，能一口气喝光两瓶威士忌”. The annotation gives a clear explanation of the connotation of culturally-loaded words. &lt;br /&gt;
&lt;br /&gt;
Cultural borrowing refers to some words in the source language, which can only be transferred into the target language word by word according to the literal meaning because no appropriate corresponding language can be found in the target language. The borrowed words may be unchanged or slightly altered, but their meaning must be clear and unmistakable in the target language text (Fang 2011, 304). For example, “as timid as a rabbit” can be translated as “胆小如兔”in Chinese. By cultural borrowing, this translation preserves the emotional image and cultural connotation of source language and the readers of target language can figure out the meaning of this expression. Therefore, when using cultural borrowing, the translator should not only keep the cultural image in source text but also let the reader of target language understand the image with exotic connotation.&lt;br /&gt;
&lt;br /&gt;
On the basis of preserving the culture and keeping the flavor of the original text, these five translation methods try their best to make readers understand the culture of the source language so as to let readers perceive the beauty of foreign culture and to introduce new expressions into target language.&lt;br /&gt;
&lt;br /&gt;
===Conclusion=== &lt;br /&gt;
Translation is an activity of communication between different languages and cultures. Different nations and countries have different ways of language expression because of their different cultures. In cross-cultural translation, translators should not only take on the responsibility of transmitting the source language culture and promoting the communication between different cultures, but also take the responsibility of making the target readers understand the connotation of the text, so as to make the translation readable and acceptable. This requires the translator to master the two translation strategies of domestication and foreignization, and grasp the balance between them.&lt;br /&gt;
&lt;br /&gt;
Domestication is helpful for the target language readers to understand the original text and avoid the obstacles caused by cultural differences; however, the translation approach to the readers’ language and culture will inevitably lose language features and cultural customs of the original text. Foreignization translation retains the expression habits and cultural characteristics of the source language, but is easy to increase the understanding difficulty of the target language readers, and may even cause misreading of the target language readers. With the frequent cultural exchanges, to some degree, people around the world are relatively familiar with each other’s cultural customs; therefore, on the premise that the target readers have no misunderstanding of the original text, the foreignization translation strategy can be appropriately adopted, which can enrich the target language culture and broaden the horizon of the target readers. &lt;br /&gt;
&lt;br /&gt;
Hence, in cross-cultural translation, translators had to deal with the problems of domestication and foreignization. Translators should consider some factors that influence the choice and choose appropriate translation methods to make domestication and foreignization complement each other, and retain the original flavor of the original text while ensuring the understanding of the target readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Fang Mengzhi方梦之.(2011)中国译学大辞典[A Dictionary of Translation Studies in China]. 上海外语教育出版社Shanghai Foreign Language Education Press.&lt;br /&gt;
*Jiang Tong蒋童.(2016).韦努蒂翻译理论的谱系学研究[Genealogical study on Lawrence Venuti’s translation theory].商务印书馆The Commercial Press.&lt;br /&gt;
*Lu Xiaojun 陆晓君. (2018) 归化和异化与直译和意译的比较[A Comparison between domestication and foreignization and literal translation and free translation]. 齐齐哈尔师范高等专科学校学报[Journal of Qiqihar Junior Teachers’ College](05) 55-57.&lt;br /&gt;
*Newmark, P. (2011) A Textbook of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Nida, E.A. &amp;amp; Taber C.R. (2004) The Theory and Practice of Translation. Shanghai Foreign Language Education Press.&lt;br /&gt;
*Shuttleworth, M. &amp;amp; Moira, C. (2005) Dictionary of Translation Studies.谭载喜译Translated by Tan Zaixi. Foreign Language Teaching and Research Press.&lt;br /&gt;
*Venuti, L. (2009) The Translator’s Invisibility. 张景华译Translated by Zhang Jinghua. 外语教育与研究出版社Foreign Language Teaching and Research Press.&lt;br /&gt;
*Wang Chan王婵.(2008). 纽马克翻译理论在不同文本类型中的体现[The Embodiment of Newmark’s translation in different text types].湖北师范学院学报（哲学社会科学版）Journal of Hubei Normal University(Philosophy and Social Science) (02) 138-140.&lt;br /&gt;
*Wang Zhenqi王琪.(2014).文化负载词翻译方法浅议[A brief discussion on culturally-loaded word translation method ].长江大学学报(社科版)Journal of Yangtze University (Social Science) (01) 97-98.&lt;br /&gt;
&lt;br /&gt;
==The Application of Domestication and Foreignization in the Translation of Chinese Allegorical Sayings 龚钰冕 Gong Yumian==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''=== &lt;br /&gt;
Chinese Xiehouyu (allegorical saying) is a unique part of Chinese folk culture, and people are familiar with it. The translation of Chinese and English allegorical sayings is a kind of cross-cultural communication activity that spreads the Chinese national language and culture to the English world. In depth study of the connotation and translation methods of Chinese allegorical sayings has played a significant role in promoting and improving the Chinese-English translation and cross-cultural communication between Chinese and English. Based on the theory of domestication and foreignization, this paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
汉语歇后语是中国民俗文化特有的一部分，人们耳熟能详。汉英歇后语翻译是一种将中华民族语言文化传播到英语世界的跨文化交流活动，深入学习研究汉语歇后语的内涵和翻译方法，对汉英语言的互译和跨文化交际都起到了很好的促进和提高作用。本文试图用归化和异化理论出发，分析汉语歇后语的类型及其构成，探讨汉语歇后语的翻译策略。&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''=== &lt;br /&gt;
Chinese Allegorical Sayings, domestication and foreignization, translation strategy&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语歇后语；归化和异化；翻译策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
Allegorical saying is a unique language form in Chinese idioms, which is full of cultural connotation and has a unique structural form. It has the characteristics of vivid and humorous language, rich in philosophy and enlightenment, which is widely spread and loved by the Chinese people. Chinese allegorical saying is not only widely used in spoken language of all social strata, but also can be seen everywhere in classical and modern literary works and articles.&lt;br /&gt;
&lt;br /&gt;
However, as a unique language form in Chinese, it is difficult to find the corresponding expression in other languages. Therefore, it has become a difficulty in the translation of Chinese idioms, which is undoubtedly a great challenge to the translator. Moreover, it is hard to reproduce the language style of Chinese allegorical saying and convey its rich cultural connotation. At the same time, the translation of allegorical saying helps the world to understand China and Chinese culture, which is conducive to the wide spread of Chinese culture. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are important strategies in translation. Besides, the correct application of domestication and foreignization in translating allegorical sayings will correctly and vividly introduce China's history and culture to foreign people to promote cultural exchanges. This paper attempts to analyze the types and components of Chinese allegorical sayings, and to explore their translation strategies. This paper has analyzed the connotations of domestication and foreignization, and attempts to summary the types and composition of Chinese allegorical sayings, and to explore their translation strategies.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 An Overview of Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Composition of Chinese Allegorical Sayings===&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Types of Chinese Allegorical Sayings===&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The Application of Domestication and Foreignization in the Translation of Chinese Allegorical Sayings===&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
==='''Reference'''===&lt;br /&gt;
&lt;br /&gt;
==A Brief Analysis of Domestication and Foreignization in the Translation of Chinese Historical Idioms Zou Xinyu 邹鑫雨==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt; 邹鑫雨 Zou Xinyu, No.202070080633.&amp;lt;/center&amp;gt;--[[User:Zou Xinyu2|Zou Xinyu2]] ([[User talk:Zou Xinyu2|talk]]) 13:19, 10 December 2020 (UTC)Zou Xinyu&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
In Chinese idioms, the translation of Chinese historical idioms has something to do with cultural differences of English and Chinese. To appositely adjust cultural differences between English and Chinese, a large number of translators use two translation strategies: domestication and foreignization, when translating Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
Domestication and foreignization are two kinds of translation strategies which are culture-oriented. This paper will make an introduction of the definition, characteristics and translation strategies of Chinese historical idioms in the first part, and then will introduce domestication and foreignization. Then, it will discuss the application of these two translation strategies to Chinese historical idioms by taking some examples so that the author of this paper can make a brief analysis of the relativity of these two translation strategies, domestication and foreignization, and learn how to select proper translation strategies to translate Chinese historical idioms. &lt;br /&gt;
&lt;br /&gt;
The study of the translation of Chinese historical idioms is conducive to the development of language, which will promote international exchanges and cooperation as well as the innovation of translation methods, thus deepening the organic integration of two translation strategies of domestication and foreignization in the translation of idioms and promoting the research and development of the dualism of translation.&lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
Chinese historical idiom; Translation; Domestication; Foreignization&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
浅析中国历史典故习语翻译的归化异化&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
在汉语习语中，有关中国历史典故的习语的翻译涉及到英汉文化差异。为了适当地调和英汉文化之间的差异，许多译者采用了归化和异化的翻译策略。&lt;br /&gt;
&lt;br /&gt;
归化和异化是两种以文化为导向的翻译策略，本文第一部分先从含义、特点以及翻译策略方面对中国历史典故习语进行了介绍，紧接着在第二部分介绍归化异化两种策略，然后通过举例来探讨这两种翻译策略在中国历史典故习语翻译中的运用，从而分析出这两种翻译策略的相关性以及如何选取合适的翻译策略来翻译中国关于历史典故的习语。&lt;br /&gt;
&lt;br /&gt;
对中国历史典故习语翻译的研究有利于语言的发展，促进国际间的交流与合作，推进翻译方法的革新，加深归化异化两种翻译策略在习语翻译中的有机融合，推动翻译二元论的研究与发展。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国历史典故习语；翻译；归化；异化&lt;br /&gt;
&lt;br /&gt;
===Chapter1 Introduction===&lt;br /&gt;
Language is just like a long river which remains a reflection of an age, a people or a region, which means it contains thousands of tributaries. And as one of these tributaries, idioms are exactly a significant type of expressions in language. In particular, Chinese and English are two languages of a long history and conclude lots of idioms. Due to differences in geography, history, religion, custom and so on, idioms in Chinese and English carry forward with distinct national culture and cultural information, which has a close connection with their cultural traditions. This paper mainly talks about Chinese historical idioms. There are so many idioms about Chinese historical allusions with simple structures and profound meanings. These idioms are not supposed to be understood or translated just from their words. Instead, there are so many cultural factors hiding behind them. An important part of history and culture is embodied in Chinese historical allusions and fable stories. They have a strong national color and distinctive cultural personality, and contain abundant historical and cultural information, which can reflect different historical and cultural characteristics at most. Therefore, the translation of Chinese historical idioms is not just a code-switching between different languages, it is the exchange and transmission of various cultural information between different languages. Although the history and culture of each nation are very different, there are many similarities in people’s perceptions of the world. The human language and culture can reflect a common deep-seated “human commonality” as a whole. Due to cognitive reasons, many Chinese and English languages have similar meanings and forms, which fully reflects the similarities between different cultures in the human family. In this case, we can try to translate idioms in two translation strategies which can make the translation interesting and impressive, and give the reader a feeling of beauty.&lt;br /&gt;
&lt;br /&gt;
The domestication translation strategy emphasizes the easy-to-understand characteristic in practice and tries to avoid ambiguous sentences or polysemy sentences. Therefore, when there is a cultural gap between the original text and the translation due to cultural differences, we need to process the language until the equivalent words are not found in the translated language, and turn them into cultural images that the readers are familiar with. Cultural differences between different languages require translators to maintain a high degree of cultural awareness in the translation process, because it is difficult to accurately reproduce the meaning of the original language in the translated language, which generally occurs in the original language and the translated language among the types of words. In this aspect of mitigating language and cultural contradictions, the domestication translation strategy has played a positive role. It effectively replaces the cultural and linguistic differences in the original text, making it easy for target readers to appreciate the content of the original text. Nevertheless, the purpose of translation is not to gradually eliminate the differences between cultures, but to reflect cultural differences as much as possible in translation. The foreignization translation strategy can greatly enhance the reader’s awareness of intercultural communication, and make them realize the difference between different cultures, thus creating a strong interest in the culture of the translated language. The translation method of foreignization has been welcomed by foreign friends who have a strong interest in Chinese traditional culture. Therefore, the foreignization translation strategy helps a country to promote its own traditional culture and to expand its international influence.&lt;br /&gt;
&lt;br /&gt;
We cannot treat the two translations of foreignization and domestication as a completely opposite set of concepts. Instead, they can work together to make the translation perfect. Both foreignization and domestication strategies have their own advantages and disadvantages, and they differ in their respective scope of application. In the translation of Chinese historical idioms, the translator must adopt a combination of foreignization and domestication, and analyze the specific situation and deal with it flexibly. Over-emphasizing any one of this two translation strategies can impair the readability of the translation. Therefore, foreignization and domestication are not mutually exclusive translation strategies, and we need to use these two translation strategies reasonably to make the translation considerably readable.&lt;br /&gt;
&lt;br /&gt;
===Chapter2 Chinese Historical Idioms===&lt;br /&gt;
The Chinese historical idiom is a relatively special linguistic group in Chinese idioms. It is not only concise, but also vivid, interesting, and profound. For example, &amp;quot;叶公好龙&amp;quot;, &amp;quot;邯郸学步&amp;quot;, &amp;quot;说曹操，曹操到&amp;quot;,etc. In the translation process, translators often habitually associate Chinese idioms with English idioms. These idioms carry the unique culture of Chinese nation and are closely related to the Chinese cultural traditions. They are a kind of idiom with historical allusions and usually possess implied metaphorical meanings. The definition of Chinese historical idioms makes us know we usually pay attention to their metaphorical meanings when we use them rather than just literally understand their meanings. In order to understand exactly the metaphorical meaning of the idiom of the allusion, the translator must have a profound cultural knowledge and understand China's long history and culture.&lt;br /&gt;
&lt;br /&gt;
Chinese historical idioms have a strong national character. China has been a big country dominated by agriculture since ancient times, and the agricultural population accounts for a large proportion. Therefore, a large part of Chinese idioms is related to agriculture, and its number far exceeds the agricultural shackles in its national language. They are the crystallization of the extremely rich wisdom accumulated by the working people in the productive labor for generations.&lt;br /&gt;
&lt;br /&gt;
Chinese historical idioms are not easy to be familiar with and accepted by the target readers. Behind the allusions of Chinese historical idioms, there is a profound Chinese traditional culture, which contains the content and meaning of a certain historical background, customs, religious beliefs, geographical location and lifestyle under the baptism of time. These allusions reflect the profound cultural heritage and connotation of the Chinese nation. Former Chibi Fu has many allusions with Chinese traditional culture, which brings great difficulties to translation because of cross-culture and cross-language. For example, &amp;quot;万事俱备，只欠东风&amp;quot; comes from the battle in the Three Kingdoms period – the battle of the Red Cliff, which evolved from the story of “Zhou Yu’s fire attack Cao Cao” in the Battle of the Red Sea in the Romance of the Three Kingdoms. &amp;quot;八仙过海，各显神通&amp;quot; reflects the content of Chinese traditional myths and legends. Chinese mythology only contains the Jade Emperor and all the gods, while the foreign countries only have God and the gods. It is difficult for readers who read the translation to understand these allusions of Chinese culture. Similarly, English allusions also have their own cultural color, with distinct national characteristics. English allusions are generally from Greek ancient Roman mythology, the Bible and literary works. For example, many of the allusions are from Shakespeare's literary works, and Shylock in The Merchant of Venice can be used to satirize the miserable who are mercenary and profitable. Also, English allusions come from people's daily life just like Chinese allusions, like &amp;quot;to have two strikes against one&amp;quot;, and its meaning is &amp;quot;one is not good&amp;quot; or &amp;quot;the situation is not good&amp;quot;. It turns out that in the baseball game, the player has missed two goals. If the third time is not hit again, he will be out of the game and cannot play it, that is, there are two hits in the three hits. The previously mentioned Chinese allusions may be unfamiliar to English readers, and at the same time, English allusions may be unfamiliar to Chinese readers. China and English-speaking countries have different histories and naturally derive different cultures and languages. Because of the differences between Chinese and Western cultures in many respects, readers of different cultural backgrounds have different understandings of allusions. For example, if you describe love, you can use &amp;quot;the happy life of the cowherd and the weaver girl&amp;quot; in China, and only use the &amp;quot;happy life of the prince and the princess&amp;quot; in foreign countries. The Cowherd and the Weaver Girl are the products of traditional Chinese culture, while the prince and the princess are the products of foreign traditional culture. Language is rooted in the fertile soil of culture and must be influenced by specific cultures. Therefore, in the land of China, there will be no happy love story between the prince and the princess; in the foreign land, there will be no love story between the cowherd and the weaver. Different environments create different cultures, different cultures create different language, and different language contains different allusions. As time went on, some changes occurred in the allusions. In daily life and literary works, variants of allusions emerge in an endless stream and appear in various forms. The author no longer directly quotes the allusion, but instead makes a different statement. Over time, it also possesses a special form of the allusion. For example, &amp;quot;怒发冲冠&amp;quot; is quoted from the Historical Records of Lian Po and Lin Xiangru, &amp;quot;相如因持壁而立，倚柱，怒发上冲冠&amp;quot;, which is the original form of &amp;quot;怒发冲冠&amp;quot;, indicating that the hair and the erected hat will rise up, and describes it as anger. &amp;quot;朝三暮四&amp;quot; comes from ''The Three Gorges of the Hillside Sheep in the Winter'':&amp;quot;朝三暮四，昨今非是，痴儿不解荣枯事&amp;quot;. The meaning has changed a little bit. The original metaphor of it is that one uses fraud to deceive people, now it is used like that the analogy is changeable and unpredictable. The dominant allusions have obvious allusions, such as &amp;quot;刻舟求剑&amp;quot;, &amp;quot;守株待兔&amp;quot;, &amp;quot;破釜沉舟&amp;quot;,etc., and can directly come up with the incidents and characters from the allusions. The dominance and recession of the allusions have brought certain difficulties to the translation. Some difficulties have arisen in determining the content and meaning of the allusions, which affects the quality of translation to a certain extent. The famous American esthetician and writer Zhu Guangqian once said that the most difficult thing to understand and translate foreign literature is the meaning of association. Then, for Chinese allusions, because of its rich associative meaning, its English translation is very difficult. The associative meaning of the allusion is difficult to analyze and grasp. It is closely related to the author's writing intention and plays a decisive role in the overall translation and detailed translation of the whole article.&lt;br /&gt;
&lt;br /&gt;
In summary, we can see that idioms and culture are related to certain ethnic groups. When studying idioms, it should be linked to its culture, nation, and history. This will help us to understand the idioms in depth and accurately translate them into English. Idioms are indispensable and expressive factors in language. Therefore, not only we regard them as a peculiar problem of translating literary works, but they are considered as one of the most important language problems in translation. With the opening-up to the outside world and the increasing exchanges between Chinese and English, the correct understanding and translation of Chinese idioms is an important subject step which is worthy of attention and researches.&lt;br /&gt;
&lt;br /&gt;
====2.1 Characteristics of Chinese Historical Idioms====&lt;br /&gt;
&lt;br /&gt;
To correctly translate Chinese historical idioms into English, you must first understand the characteristics of Chinese idioms. There are abundant and colorful idioms in the Chinese language, reflecting the wisdom and life diversity of the working people for many years. It is created from labor and has a national character. Therefore, idioms are closely related to the historical background, economic life, geographical environment, customs, and mental state of a nation. The general idioms have appropriate metaphors and can cause associations, but this metaphor and association are determined by the real environment and society of certain ethnic groups. The life experiences of different ethnic groups are the same but different. The same is the reality between the Chinese and English peoples, and they are rumored in idioms. The Chinese historical idiom is a special component of language, and it is an important rhetorical device in language. Using appropriate idioms in your article can make it fascinating. The Chinese historical idiom is an independent, irregular and fixed factor in language. It often appears in a sentence in the form of a phrase or a short sentence, but it is mostly used as a component in a sentence, and sometimes it acts as a word. Even if some idioms can be analyzed literally and grammatically, they still appear as a whole in the sentence. Chinese historical idioms have the following characteristics:&lt;br /&gt;
&lt;br /&gt;
(1)Meaning independence&lt;br /&gt;
&lt;br /&gt;
Idioms are often independent in meaning, which means that its meaning is not the meaning of its words. For example, the literal meaning of the Chinese idiom &amp;quot;expose foot&amp;quot; (露出了脚) is &amp;quot;expose the foot of the horse&amp;quot; (露出马的脚), and its independent meaning is &amp;quot;expose flaws&amp;quot; (露出破绽). The literal meaning of &amp;quot;开夜车&amp;quot; is &amp;quot;driving at night&amp;quot; and its independent meaning is &amp;quot;catch-up at night&amp;quot; (夜里赶工). The literal meaning of &amp;quot;落花流水&amp;quot; is &amp;quot;falling flowers and flowing water&amp;quot;, and its independent meaning is &amp;quot;defective&amp;quot; or &amp;quot;disastrous&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
(2)Breaking through grammar&lt;br /&gt;
&lt;br /&gt;
Chinese historical idioms often violate grammatical rules or logical reasoning. For example, Chinese historical idioms often use classical Chinese, thus they often contradict modern Chinese. Words in idioms that are not used in modern Chinese or that are equivalent in modern Chinese are a multi-syllable word. According to the vernacular, the words &amp;quot;三心二意&amp;quot; should say &amp;quot;three hearts and two meanings&amp;quot;, or &amp;quot;inexplicable&amp;quot;. In addition, there are many Chinese idioms that are not logically explained. For example, &amp;quot;八道&amp;quot; in &amp;quot;瞎说八道&amp;quot;; &amp;quot;三心&amp;quot; in &amp;quot;三心二意&amp;quot;; &amp;quot;装蒜&amp;quot;, &amp;quot;倒霉&amp;quot;, &amp;quot;吃不开&amp;quot;, &amp;quot;蹩脚&amp;quot;,etc. cannot be reasoned by words.&lt;br /&gt;
&lt;br /&gt;
(3)Self-contained&lt;br /&gt;
&lt;br /&gt;
Chinese historical idioms have their own integrity. The words in idioms are fixed and generally cannot be disassembled or exchanged. For example, in Chinese idioms, it can be said that &amp;quot;雪中送炭&amp;quot;, but cannot be said &amp;quot;雪里送煤&amp;quot; or &amp;quot;雪里赠煤&amp;quot;; &amp;quot;乱七八糟&amp;quot; cannot be changed into &amp;quot;乱六七糟&amp;quot;; &amp;quot;露出马脚&amp;quot; cannot be changed into &amp;quot;露出牛脚&amp;quot; or &amp;quot;露出羊脚&amp;quot;; &amp;quot;老马识途&amp;quot; can't be changed into &amp;quot;老牛识途&amp;quot; or &amp;quot;老驴识途&amp;quot;, although both of the cow and the donkey know the way; &amp;quot;走狗&amp;quot; cannot be changed into&amp;quot;行狗&amp;quot; or &amp;quot;跑狗&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
====2.2 Translation strategies of Chinese historical idioms====&lt;br /&gt;
According to the above discussion, the characteristics of idioms can be summarized as: fixedness, diversity, nationality. Song Tianxi proposed in the Translation of New Concepts in English-Chinese Translation: when translating Chinese idioms, you should avoid looking at the meaning of the text. There are two main countermeasures. One is to read the interpretation of the dictionary and to understand the meaning of the idiom. The second is that the context is flexible and can’t be changed. It’s believed that translating Chinese idioms, like translating English idioms, not only requires a true understanding of the meaning of the original idioms, but also faithfully reflects the style and culture of the original text, while avoiding verbatim translation.&lt;br /&gt;
&lt;br /&gt;
The translation of Chinese idioms is limited by certain conditions. The successful translation is based on the existing vocabulary, grammar, and idioms in the target language. Even if the translation is based on the laws of the national language of the translation, the translation must not only be read. It is even more important to avoid misunderstanding in specific contexts.&lt;br /&gt;
&lt;br /&gt;
===Domestication and Foreignization===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===Analysis of Domestication and Foreignization in Chinese Historical Idiom Translation===&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
&lt;br /&gt;
Bla, bla, bla&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
&lt;br /&gt;
= '''Title Translation''' =&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Study on the Translation of Movie Titles	陈惠	Chen Hui==&lt;br /&gt;
陈惠  Chen Hui  No.202020080592&lt;br /&gt;
==Abstract==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. The title is an important factor in a movie's appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the features and functions of film title translation, put forward the criteria and principles of film title translation, and briefly discuss the strategies of film title translation.&lt;br /&gt;
&lt;br /&gt;
==Key words==&lt;br /&gt;
Features of film titles. Translation criteria, translation principles, translation strategies.&lt;br /&gt;
==摘要==&lt;br /&gt;
电影是一门集视觉和听觉为一体的综合性艺术，为文化的跨国传播和融合做出了巨大的贡献。电影标题正是电影吸引大众眼球的重要因素。因此电影标题的翻译就显得至关重要。其译文既需贴合电影内容又要跨越文化差异，并且有严格的字数控制，难以像文学作品翻译那样相对自由，要求极高。本文将分析目前电影名翻译的现状，试图总结电影片名的特点和功能，提出电影片名翻译的标准及原则并浅谈电影标题翻译的策略。&lt;br /&gt;
==关键词==&lt;br /&gt;
电影片名特点，翻译标准，翻译原则，翻译策略。&lt;br /&gt;
==Chapter1 Introduction==&lt;br /&gt;
As one of the eight major arts, film is an important carrier of world cultural exchange, bearing specific cultural symbols. The translated names of films reflect different ways of dealing with foreign cultures and convey different cultural values. This paper released in mainland China and Hong Kong and Taiwan area's English movie, for example, from the political system, economic environment and language habits, this paper analyzes the reasons of different film title translation, points out that the different cultural values, dubbing staff of different translation strategies, and in order to meet the requirement of the local culture market, cross-cultural differences should be important factors should be taken into consideration when the translation practice. With the increasingly close cultural exchanges between China and foreign countries, English films, as an important cultural form, have gradually entered the Stage of Chinese films, which inevitably involves English-Chinese translation. In English-Chinese film translation, film title translation plays a very important role. In order to translate high-quality film titles into Chinese, it is necessary to have an accurate understanding of the characteristics, translation principles and translation strategies of film titles.&lt;br /&gt;
&lt;br /&gt;
==Chapter2 Movie: A kind of Art==&lt;br /&gt;
==2.1 The Introduction of Movie==&lt;br /&gt;
Film is a comprehensive art integrating vision and hearing, which has made great contributions to the transnational communication and integration of culture. Yangshu said that :“Different from other art categories, film is an emerging art form formed with modern technology and has its own ontological characteristics.”(2017).The title of the film is an important factor in its appeal to the public. Therefore, the translation of movie titles is of vital importance. The translation should not only fit the film content but also cross cultural differences. Moreover, it has strict word count control, which makes it difficult to translate literary works with relative freedom and high requirements. This paper will analyze the current situation of film title translation, try to summarize the characteristics of film title translation and the principle of film title translation, and to talk about the strategies of film title translation.Film, a continuous image developed by the combination of mobile photography and slide show, is a visual and auditory modern art, but also a complex of modern technology and art that can accommodate drama, photography, painting, music, dance, writing, sculpture, architecture and other arts. Cinema is a visual art that simulates the experience of communicating ideas, stories, perceptions, sensations, beauty, or atmosphere through recorded or programmed moving images and other sensory stimuli. The term cinematography is short for cinematography, usually used to refer to filmmaking and the film industry, as well as the art form that emerges from it. Films are cultural relics created by a particular culture. They reflect these cultures and influence them. Film is regarded as an important art form, a source of popular entertainment and a powerful medium for educating citizens. The visual basis of a film gives it universal power of transmission. The film has its own characteristics. In terms of artistic expression, it not only has the characteristics of all kinds of other arts, but also has the means of expression beyond all other arts because it can use the artistic montage of the film grouping skills. With the development of modern society, movies have penetrated into every aspect of human social life and become an indispensable part of People's Daily life. Film is an art whose time and course of growth are known by human beings. It is a media with rapid development and great influence since the 20th century. It is also a creative industry integrating politics, economy and culture. Since the end of the 19th century, France, the United States and other parts of the film inventors have invented can mimic a person's eyes and ears of photoacoustic records and reduction technology and machine, the film technology, from the birth, were entrepreneurs become film business, by politicians become ideology, by artists become film art, researchers developed into film theory. The history of a film is also the history of filmmakers exploring the laws of film. Film is a kind of modern art which uses modern scientific and technological achievements as tools and materials, and uses the means of expression to create visual images and the combination of shots. In the space and time of the screen, it shapes the specific images that are moving, sound and painting combined, and lifelike, to reflect social life. The film can accurately &amp;quot;restore&amp;quot; the real world, &amp;quot;show&amp;quot; the virtual world, giving people a sense of authenticity, a sense of intimacy, just like being on the scene. This feature of film can satisfy people's desire to experience life in a broader and more real way. Movies can be divided into action movies, fantasy movies, comedy movies, horror movies, science fiction movies and so on.&lt;br /&gt;
&lt;br /&gt;
==2.2 Features of English Film Title==&lt;br /&gt;
On the one hand, a film title is an art form, reflecting the literary value of a film; on the other hand, it is linked with the box office, reflecting the commercial value of a film. Therefore, a film title directly affects the success of a film. English movie titles have the following characteristics.&lt;br /&gt;
(1) The title is easy to understand and arouses the audience's interest. This is contrary to the characteristics of Chinese movie titles. Some Chinese movie names are not introduced by media, which makes it difficult for the audience to have a clear understanding of the movie in advance, such as The Promise and Infernal Affairs. Movie titles in English are often simple, but they have a profound effect on the audience's enthusiasm. For example, True Lies, the movie's title tells you that the movie is about a lie, but what kind of a lie is a &amp;quot;True lie&amp;quot;? When the audience sees the name of the movie, they will first have such doubts in their minds, and then watch the movie with doubts and curiosity. There are plenty of similar movies, such as Back to the Future.(2) The title contains slang to enhance the appeal of the film.The title of the film incorporates slang, on the one hand, to make the audience feel friendly, on the other hand, to achieve the desired ironic effect of the film. One Flew over the Cuckoo's Nest, and at that very moment, the Cuckoo's Nest Flew very slowly. &amp;quot;Slumdog,&amp;quot; for example, is a slur for someone who lives in a Slumdog. The other way around is to be sarcastic. The other way around is to be sarcastic.(3)The title of the film is named after the name, which is clear at a glance.Names of people, places, objects and places often appear in the titles of European and American films, such as Pearl Harbor. As long as you have some historical knowledge, it is not difficult to know the content of the film, which is obviously related to the Pearl Harbor incident during the Second World War. In addition, there are also Casablanca, Roman Holiday, Waterloo Bridge(Waterloo Bridge) and other famous films with place names as film titles. People like Forrest Gump, which is clearly the main story in the film, but also Emma, Jane Eyre, etc. It's about a Perfume genius who's obsessed with Perfume and becomes a psychopath. It's also about The Piano and The Net. In addition, there are one case, is to add in the title of the character (place or items) characteristics. For example, Edward Scissorhands, Schindler's List, The Mask of Zorro, etc.(4) The title contains numbers to indicate the plot.Numbers appear frequently in English movies, and they are real rather than imaginary. In this kind of naming, the numbers in the title will appear in the play, either directly spoken by the characters, or the numbers-almand-or explained gradually through the plot. This may be related to the fact that westerners pay more attention to objectivity and practicality, and think more straight lines. The famous film with numbers included in the title has Seven Deadly Sins(&amp;quot; Seven Sins &amp;quot;). According to the title, it can be associated with the Seven Deadly Sins of the Bishop. The mysterious serial murders in the film are one of these Seven Sins, so the title gives a good hint to the audience. 0Cean's Eleven tells the story of Eleven skilled dodgers.Heart completes a breathtaking mission story; Six Days and Seven Nights a man crashes in a plane and lands on a desert island for Six Days and Seven Nights. In addition, there are also Twelve Angry Men, The Six Sense, Eight LeggedFreaks and so on.In addition, Hansu said that:“English movie titles often use nouns. On the one hand, it can be the theme of the film, on the other hand, it can provide the audience with rich imagination space.”（2019）.&lt;br /&gt;
These are the characteristics of British and American film titles, we can see that they value simplicity. Due to cultural differences, most Chinese film titles have deep meanings and reveal rich cultural heritage, such as Farewell My Concubine, A Thousand Miles Away, Curse of the Golden Flower and so on. Therefore, foreign films should attach importance to the translation of film titles in order to enter the Chinese market. How to arouse the resonance of Chinese audience's aesthetic appreciation requires the translator to pay attention to aesthetic factors in the translation of movie names.&lt;br /&gt;
&lt;br /&gt;
==2.3 Functions of English Film Title==&lt;br /&gt;
The British translation theorist Newmark believes that language has six functions: the function of expression, the function of information, the function of demanding, the function of beauty, the function of responding, and the function of metalanguage. Among them, the first four are the main ones. The title of a film is a proper noun, which is the product of the screenwriter's careful conception. It can not only highly summarize the theme or content of the film, but also strongly stimulate the reader's desire to watch it. Therefore, it mainly has the function of information, imperative function and aesthetic function. In film title translation, BaoHui south thinks &amp;quot;should not only conform to the language specification, but also full of artistic charm, as well as the content of the faithful to the original title, and to reflect the language characteristics of formerly, strive to achieve the art to create&amp;quot;, wants be particular about &amp;quot;mass, popularization, colloquial and artistic quality&amp;quot;, &amp;quot;to be able to have very good guide depending on and promotion effect&amp;quot;. The author believes that the film title has five functions: 1) Suit the content of the original film, reflect the theme of the original film, help the audience better understand the original film, highlight the style of the original film; 2) Concise and comprehensive, easy to remember; 3) Set the emotional tone of the film, and infect the audience with strong lyric, thrilling or dramatic atmosphere; 4) It conforms to the language norms of Chinese and is suitable for the appreciation habits of Chinese audiences(5) Attract audience and increase box office income. Therefore, the theoretical support for film title translation is not the traditional translation theory centered on &amp;quot;faithfulness to the original author or the original text&amp;quot;, but the unified equivalence with the original title in language, cultural information and functional characteristics.&lt;br /&gt;
==Chapter3 Analysis on Movie Title Translation==&lt;br /&gt;
==3.1 Current Study of Movie Title Translation==&lt;br /&gt;
With the rapid development of China's society and the improvement of the openness of the country at all levels, more and more foreign films have entered China, giving Chinese audiences different visual and spiritual cultural feast. At times, however, the translation of movie titles has left audiences baffled. Due to the vast territory of China, the same English movies are sometimes translated differently under the cultural background of the mainland, Taiwan and the three places, making it difficult for people to judge the same movie from the name of the translated movie. For example, Gone with the Wind is translated in Mainland China, while Gone with the Wind is translated in Hong Kong and Taiwan. For example, in Cantonese, &amp;quot;slam-dunk&amp;quot; is called &amp;quot;Thun&amp;quot;, while in Mandarin it is &amp;quot;slam-dunk&amp;quot;. Therefore, the movie Space Jam has been translated into &amp;quot;Thun in Space&amp;quot; and &amp;quot;Slam-Dunk in the Air&amp;quot;. Due to different pronunciations, the translation of movie names will also be different. For example, the classic film Titanic was translated into the Hong Kong version of &amp;quot;Titanic&amp;quot; and &amp;quot;Titanic&amp;quot;, but the latter is better known. (3) Influence of commercial interests More and more films are driven by commercial investment. In order to win high box office, eye-catching words are often added to the title of the film in translation to make the audience shine. For example, in the film Leon, merchants translate it into Leon in order to pursue a better box office. In fact, it is also possible to translate it into Leon, but it lacks the thriller of the former, so it cannot better attract the audience. There's another movie, The Mask, for example. The Mainland version is The Mask, while The Taiwan version is The Modern Saint. The former is more convincing and mysterious, and The translation is better.(5) Random translation is quite common in Hong Kong. The so-called random translation refers to the translation of the name without the content of the film, imaginary, unrestrained, full of exaggerations, suspense, with only one purpose, is to attract audiences. For example, &amp;quot;Fair Came&amp;quot; was translated into Chinese by Hong Kong and translated into Chinese as &amp;quot;Fair game&amp;quot;. The film tells the story of Kitty, who was originally a lawyer in miami-famous family firm, who woke up and suddenly became a target of Soviet spies, facing death threats all the time. It was hard to see how Kitty could be called a witch from beginning to end. Hong Kong translations (1995) and mainland Chinese translations of &amp;quot;Shawshank Redemption&amp;quot;. The story takes place at the beginning of 1947, banker Andy is wronged and imprisoned. Facing the unfair fate, Andy can show not pleased by external gains, not saddened by personal losses and silently construct his own future. It is not clear where 1995 came from in the Hong Kong translation, and the word &amp;quot;stimulus&amp;quot; does not match the content of the film. From the perspective of translation, translation has made big fear of translation standards, even the most basic of faithful to the original works and &amp;quot;letter&amp;quot; to the cause for the current more than a translation, the chaotic translation for the current situation, in addition to our regional factors mentioned above, a local translation characteristics, the mass media have unshirkable responsibility. As a mass media, newspapers, magazines, films, radio and television do not pay attention to the use of standardized translation of the name, which leads to the further deterioration of the phenomenon of film translation one translation. In addition, in order to pursue business profits, translator and even from The film content, subjective themselves, exaggerated exaggerated, use some stimulus, poignant words to attract audience attention, no bridge &amp;quot;, and &amp;quot;candle&amp;quot; two characters, The tragic fate of The film, The heroine, consider translation of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;, such as Hong Kong and Taiwan to Hemingway's masterpiece The Sun Also Rises &amp;quot;The Sun Also Rises&amp;quot; translation &amp;quot;concubine is chaoyang and zhao jun, and formerly known as and simply goes and The original content.&lt;br /&gt;
==3.2 Standarding Movie Title Translation==&lt;br /&gt;
==3.2.1  Ways to Standard==&lt;br /&gt;
Facing the current situation of film title translation, how should we regulate the translation of film title? I think there are several ways to look at it. From the perspective of the translator, the translator should accurately grasp the original content, want to reaction and its creation and works reflect the major theme of background, this can help the translator vividly grasp accurately the original content, understand the formerly known as connotation, translation with the original content, to maximize the reappearance of formerly known as information, make the translation really play a guide role. Such as film, A Walk in the Clouds, title literally &amp;quot;go&amp;quot; in the cloud, which describes A youth couple of vine flowers in the loving touching love story, also the garden it is translated into &amp;quot;to Walk through the Clouds,&amp;quot;, reflects both the original meaning, and full of poetic, leave the audience with fragrant vineyard, fascinating intoxicating refreshing romantic breath. The translator should also be in accordance with the original, pay attention to the using a variety of translation method is flexible, should not only respect the formerly known as film, also considering the cultural differences, adopt the appropriate expression, proper free translation of some of the titles, appropriately express the original information, should not only to retain the original western style, and to consider domestic audience's comprehension and language habits, considering the cultural differences. Some titles can be translated literally, simply and clearly to convey the information of original titles, such as Sindler's List translated into Schindler's List,Back to the Future translated into Back to the Future, etc. Some titles require free translation. For example, the novel Cone Wih the Wind is translated as &amp;quot;Gone with the Wind&amp;quot; with literal translation, but the film's translation of &amp;quot;Gone with the Wind&amp;quot; is more attractive. &amp;quot;Troubled times&amp;quot; tells the background of the story, &amp;quot;Beautiful Woman&amp;quot; points out the heroine of the film, which -- the translated title vividly shows the heroine Scarlett's rough experience in the war years, which can fully attract the audience's attention. Waterloo Bridge, literal translation is &amp;quot;Waterloo Bridge&amp;quot;, see the translation, the audience will first think of the battle of Waterloo, napoleon, but the film describes not smoke of the battlefield, but sad love story, the symbol of the combination of Chinese folk story &amp;quot;the blue Bridge&amp;quot;, the translator skillfully as a &amp;quot;blue use some stimulus, poignant words to attract audience attention, no Bridge&amp;quot;, and &amp;quot;candle&amp;quot; two characters, the film highlighted the tragic fate of the heroine.&lt;br /&gt;
==3.2.2 The Criteria for Movie Title Translation==&lt;br /&gt;
As for the criteria of translation, yan Fu, a famous modern translator, put forward the criteria of &amp;quot;faithfulness, expressiveness and elegance&amp;quot;. Letter &amp;quot;is for the original text, requires the translator to correctly understand the original text, faithful expression of the original thought, style, inside&amp;quot; is for the translation, requires to use fluent and easy to understand the speech, but on the elegant &amp;quot;, but there is no consensus. King explained the concept from three aspects: receiver concept, effect concept and equivalence concept. As for the concept of effect, he pointed out that, after clarifying the effect of information on the receiver, it should be emphasized that it should include the full effect of information, namely the thorough understanding and feeling obtained by the receiver. Includes main spirit, concrete fact, artistic conception atmosphere three main elements (1998:18). In the translation practice of the film title, Jin Ti said that because of different language changes are bound to cause changes in the language effect, so only from the effect of the translation, to determine whether the language is appropriate (1998:43). Taking this as the standard, the translated name should try to achieve the equivalence of spirit, fact and artistic conception in sound, shape and meaning, that is, the relationship between the recipient and the translated message should be basically the same as that between the recipient and the original message &amp;quot;(Nida, CF King: 1998). BridgeOfMadison Cauntry and YouCai tTake ItW ith Yau respectively translate into &amp;quot;Li Bridge Suicide dream&amp;quot; and &amp;quot;Floating life like dream&amp;quot;, which profoundly reflect the unique artistic conception of Chinese culture.&lt;br /&gt;
==3.3 The Principles of Movie Title Translation==&lt;br /&gt;
Although the translation of film titles has its particularity, it is not distinct from the translation of other genres, but has something in common. In terms of its translation process and results, the author believes that it should be mainly reflected in the following two principles :1. Principle of Economic Benefit Liu Miqing (1999:49) pointed out that since the content contained in the original language is worthy of translation (i.e., it has social benefits), the conversion should be realized by the target language that is acceptable to the society, instead of being restricted by the readability of the original language. It is also said that social benefits are the yardstick by which the meaning of translation, the quality of translation and the value of translation are tested &amp;quot;(1999:48). He puts forward three principles, among which the readability principle of the target language plays a guiding role in title translation. When the readability of the source language is very good, it can convert all the formal meaning and stylistic meaning of the source language into the target language correspondingly...&amp;quot; (1999:49). In Hong Kong, for example, Saund ofMusic has been translated as &amp;quot;floating in the sky&amp;quot; and in Taiwan as &amp;quot;truth, goodness and beauty&amp;quot;, which leaves the audience puzzled. Since then, the film has been widely accepted as &amp;quot;the sound of music&amp;quot; by Chinese mainland translators. 2. Principles of Cultural Characteristics Translation with cultural characteristics is considered to be one of the most difficult to translate. &amp;quot;As for culture-specific&amp;quot;, translation theorist Baker(2000:21) said that the words of the target language may express a concept that is completely unknown to the culture of the target language, which may be abstract or concrete and may be related to religious beliefs, social customs or even certain things. This shows the difficulty of cultural translation. The film is the director's reflection of the real or virtual life, and the title that reflects the content of the film also naturally contains many cultural factors, making it difficult to translate. There are various ways to embody cultural connotation, such as cultural words and idioms. &amp;quot;FirstBbod&amp;quot;, for example, is an idiom meaning &amp;quot;first to win a battle&amp;quot;, but always translated as &amp;quot;the first drop of blood&amp;quot;.&lt;br /&gt;
==Chapter4  Ways of Movie Title Translation==&lt;br /&gt;
==4.1 Literal Translation==&lt;br /&gt;
literal translation - simple and clear, to the literal translation is carried out in accordance with the literal meaning to translation, translation is not to add or increase or decrease, achieve unity, so as to convey sincerity buy primitive thoughts, reflects the primitive expression of the style of work, even done xingshenjianbei, otherwise the translation will lose the essence of the original. Nowadays, more and more audiences like original films. Excellent film translations retain their own unique labels while promoting films. Although there is no gorgeous translation of words, they are insipid yet mysterious. For example, a film about psychology, Beautiful Mind, which the translator translated directly into &amp;quot;A Beautiful Mind&amp;quot;, without adding any other elements, makes people have a calm and mysterious feeling towards this film. There is also a film about the Sniper in Iraq war, American Sniper, which the translator directly translated into American Sniper. When people see the title, they can clearly know what subject this film is about. There is no gorgeous language, but it goes straight to the theme without losing the original meaning.&lt;br /&gt;
==4.2  Free Translation==&lt;br /&gt;
Free translation -- in a similar situation, free translation with cultural characteristics is translated in accordance with the general idea of the original text, instead of word for word translation, which can be applied in the context of huge cultural differences between the original language and the target language. There is a classic work by Nicolas Cage called &amp;quot;Face Off&amp;quot;. Some translators have translated it into &amp;quot;Face Off&amp;quot; or &amp;quot;Face Off&amp;quot;. Both translations are free translation, not literal translation. The advantage of this is that it not only expresses the meaning of the English title, but also conveys the content of the film. When English films encounter Chinese culture, they need to be adjusted appropriately, so that the film name can quickly enter people's lives and let people quickly understand the general content of the film on the basis of highlighting the theme and with local cultural characteristics. Such as a movie starring Tom Hanks was called Catch Me If You Can, translation version did not directly translated into &amp;quot;If You Can Catch Me, but according to the four words idioms in Chinese habit and common cultural features translated into&amp;quot; cat and mouse game &amp;quot;or&amp;quot; free &amp;quot;, the two translation versions are make good use of the four words idioms, injected with Chinese cultural characteristics, and highlight the theme, let the people You'll never forget.&lt;br /&gt;
==4.3 Transliteration==&lt;br /&gt;
Transliteration means to translate according to the English pronunciation and find the corresponding Chinese words, which is more intuitive and lets people remember the name of the movie. Even if English is not well spoken, foreigners can still understand it through the corresponding Chinese translation, which promotes cultural exchange. Milk, for example, translates directly into Milk. There are Avatars, Juno and so on, which keep the original flavor of the original films. &lt;br /&gt;
==4.4 Amplification and Omission==&lt;br /&gt;
Amplification and provincial translation -- to highlight the features of the film and keep close to the theme, amplification or provincial translation refers to adding or reducing the corresponding information on the original basis to achieve the function of better information transmission, so as to make the name of the film more representative and play the role of advertising. So for example, the movie, instead of making it literally Interstellar, you make it into Interstellar, you make it into Interstellar, so that you have a better way of talking about what the movie is about. -Two. There's also How to Train Your Dragon. Instead of being translated into how to tame your dragon, the translator reduced it to How to Train Your Dragon.&lt;br /&gt;
==4.5 Naturalization==&lt;br /&gt;
Domestication method is adopted in the translation of English film titles to avoid literal translation, which would make the Chinese translation of film titles impossible for Chinese audiences to understand the theme and cultural connotation of the film. This translation strategy aims to make the translated title conform to the cultural psychology and aesthetic standards of Chinese audiences, adapt to the difficulty of public understanding, give the audience an intuitive and preliminary understanding of the film content, and stimulate their interest in watching the film. Cleopatra Cleopatra was the last queen of the Ptolemaic Dynasty of Egypt, one of the first sovereigns of Alexander the Great after his conquest of Egypt. Legend has it that Cleopatra was beautiful and intelligent. She was close to Caesar and Antony, politically adept, involved in the politics of the end of the Roman Republic, ambitious, and a legendary Egyptian queen. There is no doubt that Cleopatra was a central figure in ancient Egypt, and her anecdotes about Her relationships with Caesar and Antony made her a famous figure in literature and art. This is the story of Cleopatra, the 52-year-old Caesar who came to Egypt as a Roman governor to settle a royal contest between Cleopatra, the Ptolemaic dynasty, and her half brother Ptolemy XIII. Cleopatra quickly conquered Caesar with her charm of courage and political skill, gaining control not only of the Ptolemies in Egypt, but of Rome as well. The son of Cleopatra and Caesar was made heir, but Antony and Octavian were not satisfied. After Caesar's assassination, Antony took over the REINS of Rome and was also conquered by Cleopatra. If the title of the English movie CLE-Opatra is literally translated into Chinese as Cleopatra, Chinese audiences who are not familiar with Egyptian history will lose interest in watching it. Compared with the literal translation of Cleopatra, the domestication strategy can be used to translate Cleopatra to achieve the commercial purpose of attracting audiences' interest, and at the same time, the audience can understand the theme of the film more intuitively, so as to achieve the purpose of promoting the cultural transmission.&lt;br /&gt;
==4.6 Foreignization==&lt;br /&gt;
In the translation of English film titles, foreignization should try to keep the expression habits and cultural characteristics of the original titles, bring the audience into the English language and culture, let the audience experience an unprecedented exotic amorous feelings, and maximize the dissemination of English language and culture.The Hollywood film Titanic tells the touching love story between rose, a rich girl, and Jack, a poor boy painter, when the luxury liner Titanic collided with an iceberg and sank. On April 15, 1912,Titanic set sail from Southampton, England, carrying more than 1,000 passengers and more than 800 crew members, bound for New York. But unfortunately it collided with an iceberg and sank. When the wreck was found on the bottom of the sea in 1985, there was a portrait of a teenage girl on the cabin wall, and Rose, who was 102 at the time, claimed to be the girl. The original Rose because her fiance Carl is a snob and do not want to marry him, when ready to throw himself into the sea, was Bohemian poor painter Jack save. Rose fell in love with jack, a cheerful character. As a witness of love, Jack drew a portrait for Rose. Not long after that, the ship hit an iceberg and began to sink. In the critical moment of life and death, Jack left the chance of life to Rose, he was frozen to death in the cold sea. In the translation of the film title, alienation strategy was adopted, literally translated as Titanic. This translation strategy was consistent with the understanding and acceptance level of Chinese audiences, loyal to the social and cultural life of English-speaking countries, and retained the form and content of the original English title to the greatest extent.&lt;br /&gt;
&lt;br /&gt;
==Chapter5 Conclusion==&lt;br /&gt;
Film is a comprehensive art. The translation of film titles should not only follow certain principles and methods of translation, but also have rich cultural knowledge and solid language skills. The title translation is not a simple and mechanical arrangement. It needs to consider the similarities and differences between Eastern and Western cultures and the acceptability of translation according to the content of the film, so that it not only conveys the message of the film, but also is full of beauty. Therefore, translators should not only be familiar with the ways of language expression and conversion, but also have a profound cultural awareness. On the basis of in-depth understanding of the cultural information conveyed by the title, translators should understand the content and style of the film, try to understand the wording and try to accurately grasp the surface meaning and associative meaning of the source language and the target language. &amp;quot;I was a standup, I was at the tenth month of October&amp;quot;, I translated the title of the film with a rigorous attitude, and only by carving and chiselling can I achieve a classic translation that enjoys universal popularity.&lt;br /&gt;
&lt;br /&gt;
==  A Study on Movie Titles Translation from the Perspective of Skopos Theory 罗雨晴	Luo Yuqing ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;center&amp;gt;罗雨晴	Luo Yuqing No.202070080601&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
With the continuous advancement of globalization, more and more foreign films are introduced into China continuously. China's film market is huge and Watching films has become a popular way of entertainment for Chinese. Various kinds of films emerge in endlessly so that film titles are particularly important. The film title is the eye of the film, the highlight and essence of a film. A good film title can successfully attract people's attention, stimulate the desire to watch, and bring them into the cinema, which is the purpose of English film title translation. From the perspective of Skopos Theory, this paper will analyze the characteristics and functions of film titles, all kinds of existing translations, and puts forward some translation methods of English film titles, hoping to be helpful to the translation of film title translation.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
&lt;br /&gt;
 English film title translation; Skopos Theory; translation methods&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
随着全球化进程的不断推进，越来越多的外国电影源源不断地涌入中国，中国电影市场巨大，看电影已成为一种广受欢迎的娱乐消遣方式，各种电影层出不穷，因此电影片名就显得尤为的重要。电影片名是电影的眼睛，是一部电影的亮点与精华所在。一个好的电影名可以成功吸引人的眼球，激发大众观看欲望，将大众带入电影院。而英语电影片名的翻译目的就在此。本文主要将从目的论的视角出发，分析电影片名的特点与作用，对各种现有译名的进行分析，就此提出一些英文电影片名的翻译方法，希望能对电影片名的翻译工作有所帮助。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
英语电影片名翻译； 目的论;  翻译方法&lt;br /&gt;
&lt;br /&gt;
==='''Chapter1 Introduction'''===&lt;br /&gt;
&lt;br /&gt;
A film is like a book with pictures and sound. When reading books, we will imagine the scenes described in the books, while words in book will be presented in the form of images and sound in film. Most of films last about two hours. In these two hours, we can get in touch with something we are not familiar with in a relaxed way. Film brings us a variety of visual, auditory and other sensory pleasure. It is not only a way of entertainment, but also an important medium to spread culture. With the rapid development of economy, people pay more and more attention to the quality of life and cultural exchanges between different countries are closer than before. A large number of foreign films are pouring into China, trying to get a share of the Chinese market. Although there are close cultural exchanges, there are still cultural differences between China and the West. Therefore, the translation of film titles after the introduction of foreign films into China is very important. Although the translation of film titles seems to be a small project, it is not so easy to translate them well and to the point to let people can't wait to see the whole film. It is self-evident that the film title is the essence of a film. It not good enough to accurately summarizes the contents of the film, to attract the audience. The quality of the film title directly affects its dissemination in China, and its importance is self-evident. &lt;br /&gt;
          &lt;br /&gt;
This paper proposes a Skopos Theory approach to the translation of film titles. The ultimate goal of film title translation is to attract attention as much as possible on the premise of accurately conveying the content of the film. Skopos Theory can provide a reasonable explanation for those film titles that are not translated according to the traditional translation theory. The Skopos Theory put forward by Hans Vermeer is the core theory of functional translation theory. Compared with some previous translation theories, this theory has some breakthroughs. The purpose of translation carries through the whole process of translation, and the purpose determining method is its biggest feature, which gives the translator a lot of space to adopt the translation method that he thinks is suitable.&lt;br /&gt;
&lt;br /&gt;
This thesis is composed of five chapters. Chapter one serves as an introduction, presenting the importance of the translation of English film title translation, the adaptability of the Skopos Theory and the structure of the thesis.Chapter two is a general analysis of English film title translation, including film genres and features and functions of English film title translation. Chapter three is a general introduction of Skopos Theory, consisting of its development, concept and three basic principle. Chapter four analyzes the existing film title translation from the perspective of Skopos Theory, and comes to the methods of film title translation. Chapter five draws a conclusion finally.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter2  A General Introduction of English Film Title'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 Film Genres ====&lt;br /&gt;
According to He Ying in her article &amp;quot;Theory and Method Guiding Film Title Translation&amp;quot;, films are normally divided into three categories: science and educational film, documentary film, and feature film. Educational film spread scientific and technological knowledge. (He Ying 2001, 57)Documentary film is a kind of film or TV art form that takes real life as the creation material, takes real people as the object of expression, and processes and displays it artistically. It takes showing the truth as the essence and arouses people's thinking with reality. Feature film is a kind of film work which uses image and sound as means to narrate. Any film which is played by actors, has a certain plot and expresses a certain theme can be called a feature film. Feature films are often more easily accepted by all and have a large audience,so that this thesis confines its tentative study to the titles and the corresponding translations of English feature films. As for feature films, Tim Dirks categorized the main genres such as action films, adventure films comedy films, crime&amp;amp;gangster films, drama films, epics or historical films, horror films, musical (dance）films, science fiction films, war (anti-war) films, and Westerns. Actually, a genre is always a vague term with no fixed boundaries and the referred types may overlap each other. Genres can be combined to form hybrid genres, (Tim Dirks,2003) such as ''Inglourious Basterds'' 《无耻混蛋》 which melts the genre of action and war，so does ''Saving Private Ryan''《拯救大兵瑞恩》. &lt;br /&gt;
&lt;br /&gt;
====2.2 Features of English Film Title====&lt;br /&gt;
&lt;br /&gt;
===== 2.2.1 Linguistic Features=====    &lt;br /&gt;
Foreign film titles are usually translated into Chinese with four characters and The translated titles are usually concise. It is not convenient for the audience to grasp the key points when they meet with long title and a short title can also contain many meanings. With the fierce competition in the film market, most of the audience just want to relax so that they prefer to watch films with accurate and concise expression of film titles. In addition, the use of four characters may be related to Chinese language habits that there are four character idioms in China. For example, ''Transformers'' 《变形金刚》, ''Captain America''《美国队长》, ''Escape Plan'' 《金蝉脱壳》, ''The Hunger Games'' 《饥饿游戏》, ''Once Upon a Time in America''《美国往事》.The translated titles of these foreign films are very concise and to the point, and the emphasis is on simplicity. They use vivid words to arouse the audience's interest. For example, the film Escape Plan is literally translated into Chinese as《金蝉脱壳》. The translator combines a Chinese idiom, golden cicada out of shell, which comes from the Xie Tianxiang written by Guan Hanqing. This idiom means when a cicada turns into an adult, one should take off a layer of shell, which draws an metaphor between people and cicada. (Baidu Encyclopaedia, golden cicada out of shell）And the film is about a prison designer who is locked into a high-pressure prison designed by himself and is ready to escape with other accomplices. The meaning the film and the idiom want to express is just the same, and the translated title is more vivid.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Aesthetic Features ===== &lt;br /&gt;
In fact, the translation of film titles is also a kind of literature. When foreign films are introduced into China, the translation of translated titles is equivalent to giving the film a life again. film titles can also be appreciated as the paintings do. The aesthetic translation of film titles will create a kind of artistic conception with a strong artistic quality. The translator will use a lot of rhetorical devices, such as metaphor, contrast, repetition, contradiction, exaggeration, parody, symbol and so on. Take film ''Hilary and Jackie''《她比烟花寂寞》 for example, the film mainly shows us a cello genius Jacqueline dupley's brilliant and extremely short life like fireworks, which reflects the extreme gorgeous beauty, the loneliness behind the streamer. The word &amp;quot;fireworks&amp;quot; is used symbolically. At first, some people may think this translation is kind of affected, but in fact it is quite consistent with this film’s content and touching. There are other wonderful examples, such as ''The Hours''《时时刻刻》, ''Sommersby''《似是故人来》, ''The Shape of Water''《水形物语》, ''Flipped''《怦然心动》, ''The Bridges of Madison County''《廊桥遗梦》, which are fabulous.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Commercial Features=====&lt;br /&gt;
Whether the translation of the film is concise or aesthetic, it is aim to attract the public to buy tickets. Film is the combination of art and commerce. A cinema film will not only express art or just for commercial purposes, It better to say that commercial films may pay more attention to box office, while literary and artistic films will pay more attention to artistic expression. A film is the painstaking efforts of all the workers. If no one appreciates it, it would be a pity. Therefore, attraction is indispensable in the translation of film titles. For example, there are some animated feature films made by Pixar. ''Finding Nemo''《海底总动员》,''Toy Story''《玩具总动员》,''The Incredibles''《超人总动员》,''Cars''《汽车总动员》. They all used the form《XX总动员》,which is a manifestation of business characteristics. Toy story, as an animated film, created a box office miracle and had a wide influence in China. Naturally, the audience was deeply impressed by this translation. Therefore, considering its popularity and attractiveness, the distributor will try to translate similar cartoons in this way. However, with more and more such translated titles, the public has already experienced aesthetic fatigue. This kind of translation may lose its original function, so it will be replaced by other translations later.&lt;br /&gt;
&lt;br /&gt;
====2.3 Functions of English Film Title====&lt;br /&gt;
&lt;br /&gt;
=====2.3.1 Informative Function =====  &lt;br /&gt;
The informative function is the basic function that any film title should possess.representative of a film, it is agreed that the film title should be of high-information value. A title without any informative value can be said meaningless.to enable the audience to get a thorough understanding of the film content. According to Newmark, the core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories. (Newmark 2001, 40)In this thesis, the interpretation of the informative function is two-fold. &lt;br /&gt;
A film tile should highly summarize the content of a film, which conveys a lot of information, such as the genre of film. Many film viewers tend to watch a certain type of film. When she chooses which film to watch in the cinema, the translation title of the film plays a very important role, such as ''Triangle'' 《恐怖游轮》,a psychological suspense film. The heroine experiences repeated asmsaras interacted with each other. The film shows the same people appearing in the same place and even chasing each other, which provides a variety of understanding for the play. The director said that the film has three endings, but they all lead to the same end point, that is, the final scene of the car accident, leaving Melissa in this endless cycle. The original translation is triangle in Chinese, which is actually about the closed reincarnation of a triangle. It can be said that the translation does not fully grasp the inner essence of the film. By contrast, 《迷失三角洲》 expresses this film’s theme more accurately, but the title 《恐怖游轮》 is more attractive. It makes the genre of the film more easy to get to. People will know that it is a thriller and suspense film at the sight of the title. Film title can not only let the audience know the type of the film, but also let the audience quickly know the relevant information of the film, such as time, place, character, what’s going on with characters. For example, Rise of the Planet of ''the Apes''《猩球崛起》，from the title , we can know that the film is telling stories about orangutans. ''12 Angry Men''《十二怒汉》, this title tells us that the main characters of the story are twelve men. ''Homeless to Harvard: the Liz Murray story'' 《风雨哈佛路》，this title let us know know that it tells the story of the protagonist's struggle at Harvard. ''Sleepless in Seattle''《西雅图夜未眠》, and from this title, we are ware of that the location of the story is mainly in Seattle.&lt;br /&gt;
&lt;br /&gt;
=====2.3.2 Aesthetic Function===== &lt;br /&gt;
Peter Newmark once wrote: This is the language designed to please the senses, firstly through its actual or imagined sound and secondly through its metaphors. The rhythm, balance and contrasts of sentences, clauses and words also play their part. Their sound-effects consist of onomatopoeia, alliteration, assonance, rhythm, meter, intonation, stress (Newmark 2001, 42). These rhetorical devices make the form of film title diverse, rich in connotation, expand the meaning of the film space, enhance the aesthetic effect.&lt;br /&gt;
Chinese and English are two different languages. Chinese pays attention to refining words, which is very consistent with the requirements of film title translation.Word refining pays attention to vivid, using language to render an atmosphere or artistic conception, and transmit this feeling to the Chinese audience.如''The Remains of the Day''《长日将尽》 This film is adapted from the novel of the same title British novelist of Japanese origin Kazuo Ishiguro, the film is an elegy about the decline of the aristocracy in the British Empire. The protagonist of the story recalls his life in the form of a diary. The most important thing is the relationship between him and his former colleague, the housekeeper Miss Ken Dunn. He was a loyal housekeeper in the noble family. He saw the vicissitudes of prosperity and tried to perfect his work. However, he always suppressed his feelings and saw miss Kendeng, who was waiting for no result, to marry away from home. This translation has successfully created a melancholy atmosphere. What’s more, a carefully designed film title can well perform the aesthetic function, creating such beauty as phonetic beauty and imaginational beauty. For example, ''Breathe''《一呼一吸》, this translation sounds rhythmic, if we just translate it into 《呼吸》，then it will lose the beauty of sound, in addition, four characters looks more neat visually. And there are other wonderful examples, such as ''Like Sunday, Like Rain''《如晴天，似雨天》, The Words《妙笔生花》.&lt;br /&gt;
&lt;br /&gt;
=====2.3.3 Vocative Function =====  &lt;br /&gt;
A film title can show the audience with the relevant information about the film, and it can create an imaginative atmosphere for the audience and entertain them aesthetically. However, its vocative function is more important. That is to call upon the audience to buy tickets. According to Newmark, &amp;quot;the core of the vocative function of language is the readership, the addressee&amp;quot;(Newmark 2001, 41). According to Wei Jianhua, when the definition is applied to film titles, the addressees here refer to audiences. The vocative function of film titles is to draw the attention of audiences, make them psychologically interested and buy tickets. (Wei Jianhua2008, 121-122) Both informative and aesthetic functions serve the vocative function, since the prime and ultimate aim of film production is to win the hearts of audiences and be financially rewarded. Few titles are purely informative aesthetic or vocative. The three major functions are often integrated, with emphasis on one of them. Some translations of film titles are very eye-catching, such as ''Frozen''《冰雪奇缘》, if it is translated literally, it will become 《冰冻》, which is not vivid at all. However, 《冰雪奇缘》is full of sense of fairy tale, which gives people a lively and wonderful feeling, that is, realizes the value of information transmission, and also improves the publicity effect of the film. There are far more examples, such as ''Man on Fire''《怒火救援》, ''The Bourne Identity''《谍影重重》, ''The Matrix'' 《黑客帝国》, ''V for Vendetta''《V字仇杀队》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter3 A General Introduction of Skopos Theory'''===&lt;br /&gt;
====3.1 The Development of Skopos Theory====&lt;br /&gt;
Skopos Theory, originally written as Skopostheorie in German, is a major translation approach of German Functionalist School. &amp;quot;Skopos&amp;quot; means “ purpose ”or “ goal ” in Greek. “The 1970s and 1980s saw a move away from the static linguistic typologies of translation shifts and the emergence and flourishing in Germany of a functionalist and communicative to the analysis of translation (Munday 2016, 73) .” The Skopos Theory is one of the achievements of its development and the most important one.The development of the Skopos Theory experienced following four stages.&lt;br /&gt;
Firstly,in the book “ Possibility and Limitations in Translation Criticism” , Katherine Rice first proposed functional translation theory. She believes that translators should put functional features first rather than information equivalence.&lt;br /&gt;
Secondly, Hans Vermeer, a student of Reiss, broke away from the equivalence-based theories and set up the theoretical framework for &amp;quot;Functional School&amp;quot;: Skopos Theory. situation&amp;quot;. In the framework of Vermeer's theory, every translation is directed at an intended audience, since to translate means “ to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987, 29). &lt;br /&gt;
Thirdly, On the basic of Vermeer's research, Justa Holz Manttari further developed the&lt;br /&gt;
functional theory. “ Manttari's theory is based on the principles of action theory and is cover all forms of intercultural transfer ” (Nord1991, 12-13). “ Manttari places special emphasis on the action aspect of the translation process, analyzing the roles of the participants (initiator, translator, user and message receiver) and the situational conditions (time, place and medium) in which their activities take place ” (Nord 1991, 13). Skopos Theory views translation as a complex activity intended to realize a specific purpose.&lt;br /&gt;
Fourthly，Christina Nord summed up and perfected the theory of functionalism. She systematically expounds in English the internal and external factors to be considered in text analysis in translation and how to formulate translation strategies suitable for translation purposes on the basis of the functions of the original text. Christina Nord sorts out the functionalist theories and proposes that translators should follow the guiding principle of “ Function Plus Loyalty ” , thus perfecting the theory.&lt;br /&gt;
&lt;br /&gt;
=====3.2 Three Basic Rules of Skopos Theory=====&lt;br /&gt;
The top-ranking rule for any translation is thus the “ skopos rule”, what Reiss and Vermeer described as “ the end justifies the means ” (Reiss &amp;amp;Vermeer1984, 101). There are three possible kinds of purposes in the field of translation: (1) the translator's general purpose in the translation process (perhaps to earn a living); (2) the communicative purpose aimed at by the target text in the target situation (perhaps to instruct the reader); (3) the purpose aimed at by a particular translation strategy or procedure (for example, to translate literally in order to show the structural particularities of the source language). (Baidu Encyclopaedia , Skopos Theory)The skopos rule is summed up by Vermeer as “ the end justifies the means ”. He explains the skopos rule in the following way: Each text is produced.for a given purpose and should serve this purpose. The rule thus reads as follows: translate/ interpret/ speak/ write in a way that enables your text/translation to. function in the situation in which it is used and with the people who want to use it and precisely in the way they want it to function.(Nord 2001, 29)&lt;br /&gt;
Another important rule of Skopos Theory is the coherence rule, which means that &amp;quot;a translation should be acceptable in a sense that it is coherent with the receivers situation&amp;quot;. Focusing on the target readership and target culture, functionalists regard intra-textual coherence than inter-textual coherence, just as Nord put it, &amp;quot;inter-textual coherence is considered subordinate to intra-textual coherence, and both are subordinated to the skopos rule.&lt;br /&gt;
The third rule of Skopos Theory is fidelity rule. Fidelity rule means that there should be inter -textual coherence between the original text and the target text. This is equivalent to the so-called faithfulness to the original text in other translation theories, but the degree and form of faithfulness to the original text depends on the purpose of the translation and the translator's understanding of the original text.&lt;br /&gt;
&lt;br /&gt;
=====3.3 Function Plus Loyalty=====&lt;br /&gt;
As mentioned above, the primary rule in Skopos Theory is the skopos rule, which defines that the translators can make changes of the word, style or form of the source text in the accordance with translation purpose. While the inter-textual coherence rule holds that the translated version should be loya1 to the source text. However, when the aim of the author is contrary to the aim of the translator, the inter-textual coherence rule should be abide by the skopos rule. As a result, there may appear the situation that there is no restriction for the change of source text. In order to improve the functionalism studies, Nord proposes the loyalty rule, which insists that the translator should be loyal to the author and audience: “ The audiences have the right to know what the translator has done for the original text and what kind of work produced by the translator. Translators cannot simply translate in a non-literal way without telling the target audience what they have done and why (Nord 2001, 125) ”.&lt;br /&gt;
Function refers to the factors that make a target text work in the intended way in the target situation. Loyalty refers to the interpersonal relationship between the translator, the source-text sender, the target-text addressees and the initiator. Loyalty limits the range of justifiable target-text functions for one particular source text and raises the need for a negotiation of the translation assignment between translators and their clients.&lt;br /&gt;
All in all, This theory enriched Vermeer’s Skopos Theory, avoids sour-text sovereign and perfects radical functionalist.&lt;br /&gt;
&lt;br /&gt;
====Chapter4 The Application of Skopos Theory in Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.1 Skopos Theory's Guiding Role in English Film Title Translation=====&lt;br /&gt;
A careful look at theory may show that it is significant in that it is different from traditional theories. It helps to free translators from the bondage of traditional theories by providing them a new way of thinking, broadens the scope of translation studies by increasing the range of possible translation strategies, and establishes a profound foundation, helping people to penetrate deeper into cultural and translation phenomena.Traditional translation theories tend to classify the translation of film titles into general literature translation. Equivalence theory plays an important role in traditional translation theories. However, the author believes that it is difficult to achieve the commercial effect required by the film title simply by emphasizing the equivalence between the original text and the translation. Therefore, it will be more appropriate to regard it as an advertisement translation. Since it is an advertisement translation, of course, the first thing to emphasize is the publicity effect. （Zheng Yuqi &amp;amp; Wang Xiaodong，2006）For example, the Chinese translation of film titles is to make the Chinese translation attract the interest of Chinese readers in the Chinese market. In this way, Skopos Theory naturally plays a guiding role. Therefore, the first rule of Skopos Theory is skopos rule. The translation of film titles emphasizes the commercial nature, that is to say, it should be attractive enough. Therefore, we should not stay in the translation itself when translating film titles. The traditional equivalent translation theory can not be fully applied to the translation of film titles, so more effective translation theories are needed to guide it. Therefore, it has to be associated with the German functionalist translation theory with Skopos as its core. The most direct purpose of film title translation is the transmission of information. A good translation can highlight the content of the original film and make the audience better understand the theme information expressed and transmitted by the original film.If the translator could not produce a satisfactory version only on the base of the original title, he should consult the plot of the film.&lt;br /&gt;
Let's look at an example in order to make this point clear. The film Thelma and Louise,Louise is a waitress in a cafe. She is busy all day and wants to travel. Her good friend Selma has been unhappy since she married a car salesman Daryl. She stayed at home all day, lonely and bored. One weekend, Persuaded by Louise again and again, she agreed to go on a pleasant trip with her. They parked their car in a bar in Arkansas for the night. The bar is full of young customers. The drunken Harun took a fancy to Selma and asked her to dance. Selma didn't listen to Louise's advice. She danced and drank with Harlan, and was taken outside to the parking lot. Harlan tried to harass her. After being rejected, Harun becomes violent and tries to force Selma to submit to him with violence. Louise came to the parking lot, found Selma in a critical condition, took out the pistol that Selma had brought in the luggage bag, and forced Harlem to let Selma go. Harlan began to curse and insult them. In his anger, Louis shot and killed him. In a flash, the two female partners on a vacation journey, embarked on a journey of despair that can not be turned back.In the Grand Canyon, Selma and Louise are determined to fight to the end and never give in. They smile and clasp hands,driving towards the cliff. Actually, this film mainly describe what happened to this two women and their growth process.''Thelma and Louise'', When translated into《末路狂花》, the audience can predict the stimulating effect that the film wants to express and convey the message of the film. If translated literally into 《塞尔玛与露易斯》, it will inevitably make people confused, unable to grasp the main meaning of the film, only two names can be known. Therefore, Skopos Theory plays an important role in the translation of film titles. There are many examples, ''Erin Brockovich'' 《永不妥协》, ''Fast &amp;amp; Furious''《速度与激情》 ''Blade Runner''《银翼杀手》, ''Lord of Ring'' 《魔戒》, ''Inception''《盗梦空间》,''Top Gun''《壮志凌云》, These titles are not only translated from the source language into the target language, but also for the purpose of film sales, taking into account the information, aesthetic and other factors to form an attractive translation. &lt;br /&gt;
&lt;br /&gt;
====4.2 Methods for Film Title Translation====&lt;br /&gt;
&lt;br /&gt;
=====4.2.1Transliteration=====&lt;br /&gt;
Transliteration means to seek phonetic correspondence in terms of the translation to describe the English syllables through the corresponding Chinese characters carrying similar sounds. It relates to the conversion of different alphabets in different language system. Transliteration is usually applied this situations, when they are the name of persons and places and historical events. This method is often adopted in the film title translation because it has the obviously features in keeping the phonetic fluency of original film titles which express its strong exoticism, which can arouse the audience's curiosity to see the film. With the development of global communication, people become more and more interested in knowing other country’s culture, this method is becoming increasingly popular. For example，''Jane Eyre'' 《简爱》，''Dunkirk''《敦刻尔克》，''Hamlet''《哈姆雷特》, ''Emma''《爱玛》, ''Mulan''《木兰花》, ''Brooklyn''《布鲁克林》,''Manhattan''《曼哈顿》.Transliteration can enable the target audience to know more about the original history and culture. On the contrary, if they are translated in other ways, the viewers may take it as an ordinary film and may feel no interest in it, which will in turn do great harm to the box-office value of the film. However, this does not mean that transliteration should be adopted for any title which can be transliterated. If the original title can only provide little information and the audience can only contact with a foreign word, then transliteration can not achieve the effect that translation of film title should have.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Literal Translation =====&lt;br /&gt;
Functionalism does not exclude equivalence so long as it is adequate to &amp;quot;a Skopos that requires that the target text serve the same communicative function or functions as the source text.&amp;quot;（Nord 2004, 36). The merits of this method lie in its fidelity to the original meaning and cultural flavor of the original.The original title of many films is a high generalization of the content of the film, which can better realize its information function, aesthetic function and market function. It is necessary to be faithful to the theoretical basis of the original text. At this time, the literal translation of the title often inherits the simplicity and clarity of the original title, with large amount of information and easy to arouse the audience's curiosity. In the process of actual translation, the degree of overlap between Chinese and English in many film titles is astonishing, which can almost achieve word-for-word translation. For example, ''Blue Valentine''《蓝色情人节》,''Eat Pray Love''《美食、祈祷和恋爱》,''Darkest Hour''《至暗时刻》,''Hideen Figures''《隐藏人物》, ''Primal Fear''《一级恐惧》, ''Four Wedding and a Funeral''《四个婚礼和一个葬礼》, ''Pearl Harbor''《珍珠港》, ''Atonement''《赎罪》, ''Leap Year''《闰年》, ''Detachment''《超脱》. Besides, there are other way to use this method by changing the parts of the speech or adjusting the word order, for example, ''10 Things I Hate About You''《我恨你的十件事》''12 Years a Slave''《为奴十二年》, ''Life as We Know It''《我们所知道的生活》,to make it more specific, I will use this example ''A Star Is Born''《一个明星的诞生》，in the original title, the “born” is a verb, but when it is translated in to the Chinese title, the verb is changed into a noun to make this title look more balance. And in this example,''The Boy in the Striped Pajamas''《穿条纹睡衣的男孩》, the translator changed the original order to cater to the grammar of Chinese . What’s more, sometimes, the article like a or the will be deleted when translated into Chinese because it is not so important to viewer to catch the information about a certain film in some circumstances and by doing this, the title will look more concise, such as ''The Imitation Game''《模仿游戏》, ''A Beautiful Mind'' 《美丽心灵》, ''A Perfect World''《完美的世界》, ''The Social Network'' 《社交网络》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Liberal Translation=====&lt;br /&gt;
Any translator with common sense of translation will not expect to find equivalent expressions in the target language all the time. Given this, translators may often adopt free translation. Free translation is an alternative approach that is used mainly to convey the meaning and the spirit of the original title without sticking to the form. (Feng qinhua2000, 36-44) Liberal translation preserve the content of the original title as much as possible at the cost of changing the form of the film title. In the specific operation, translators often use some techniques, such as addition, conversion and extension in particular so as to deeply convey the content of the original film and enhance the appeal of the title.（He Ying 2001, 57） A List of examples belong to this group, such as ''Coherence''《彗星来的那一夜》, ''The Secret Life of Walter Mitty''《白日梦想家》, ''Welcome''《非法入境》, ''Agro''《逃离德黑兰》, ''Silver Linings Playbook''《乌云背后的幸福线》, ''A Lot Like Love''《相见恨早》, ''If Only''《爱再来一次》, ''Temple Grandin''《自闭历程》, ''La La Land'' 《爱乐之城》,''Eternal Sunshine of the Spotless Mind''《暖暖内含光》,''Hacksaw Ridge''《血战钢锯岭》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.4Combination of Transliteration and Literal Translation=====&lt;br /&gt;
In addition to literal translation and transliteration, there is another way, that is, to combine literal translation and transliteration. This method is usually applicable to the original title containing the name of a person or place. Of course, this is not a perfunctory translation method, the title can still summarize the information of the whole film after being translated. For example, ''Becoming Jane''《成为简奥斯丁》, ''The Life of David Gale''《大卫·戈尔的一生》, ''Manchester by the Sea''《海边的曼彻斯特》, ''Notting Hill'' 《诺丁山》, ''A Rainy Day in New York''《纽约的一个雨天》, ''Maid in Manhattan''《曼哈顿女佣》,''Citizen Kane''《公民凯恩》, ''The Shawshank Redemption'' 《肖申克的救赎》, ''Schindler’List''《辛德勒的名单》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.5 Combination of Literal Translation and Liberal Translation=====&lt;br /&gt;
The combination of literal translation and liberal translation can be faithful to the original text to the greatest extent and attract the audience. Due to various reasons, the original titles of some English films only realize the information function of translated titles. In order to realize the various functions of translation, the translator sometimes retains the reasonable part of the original name, and then combines the need of the audience to complete the relevant information as far as possible. (He Aixiang2020, 103-107) There are some examples, such as ''Wonder''《奇迹男孩》, ''Whiplash''《爆裂鼓手》, ''Sully''《萨利机长》, ''I, Tonya''《我，花样女王》, ''Love Actually''《真爱至上》, ''Changeling''《换子疑云》, ''The Bucket List''《遗愿清单》, ''Before Sunrise''《爱在黎明破晓前》, ''Before Sunset''《爱在日落黄昏时》,  ''Before Midnight''《爱在午夜降临前》, ''The Martian'' 《火星救援》.&lt;br /&gt;
&lt;br /&gt;
=====4.2.6 Re-creative Translation=====&lt;br /&gt;
As mentioned above, re-creative translation is the last resort so far as the translation of English film titles is concerned. Sometimes, some titles are obscure and neither nor fowl after translation while others are very ordinary without attraction and this method aims not only transferring the informative value, but also reproducing the aesthetic and appellative value of the film. (Ma Yuanyuan 2010, 28-29)The following are good examples, such as ''North Country''《永不让步》, ''Rudy''《追梦赤子心》, ''Definitely，Maybe''《爱情三选一》, ''Up''《飞屋环游记》, ''Coco''《寻梦环游记》.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter5 Conclusion'''===&lt;br /&gt;
This paper studies the translation of film titles from the perspective of Skopos Theory. Firstly, it analyzes the genres of films, the characteristics and functions of film titles translation. Secondly, it mainly introduces the development and rules of Skopos Theory. Finally, it analyzes the translation of film names under the Skopos Theory and puts forward some translation methods of film titles. Skopos Theory holds that the skopos rule is the primary rule, therefore, when translating film titles, translators have more initiative and they can use more diversified methods, which makes the film titles more commercial. However, there are still many shortcomings in this paper. For example, when analyzing the characteristics and functions of film titles, the aspect of cultural exchange is not taken into account. In the final translation method part, the summary is not in place, and the proposed method is not novel enough. I hope that in the further study, I can put forward a more applicable model of film title translation, and the last point is the lack of film data, the main purpose of film title translation is to attract more audience to buy tickets. If I can analyze the data of box office well, I can further evaluate whether the purpose of film title translation has been achieved. This paper is only limited to the author's understanding of the translation, thus some conclusions and analysis are still not profound enough. The author hopes that there will be more research results in the future, which can provide more abundant theories and methods to guide the translation of film titles.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===	&lt;br /&gt;
He Yuan贺莺. (2001) 电影片名的翻译理论和方法 [Theories and Methods of Film Title Translation].外语教学Foreign Language Education (01) 56-60.&lt;br /&gt;
&lt;br /&gt;
Tim, Dirks.(2003) [Main Film Genres]. https://www.filmsite.org/genres.html&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 金蝉脱壳 https://baike.baidu.com/item/金蝉脱壳/83303?fr=aladdin&lt;br /&gt;
&lt;br /&gt;
Newmark, Peter. (2001). [A Textbook of Translation]. Shanghai Foreign Language Education Press 41-44.&lt;br /&gt;
&lt;br /&gt;
Wei Jianhua韦建华. (2008). 英语电影片名翻译原则与方法探讨[On the Principles and Methods of English Film Title Translation].电影文学Movie Literature (03) 121-122.&lt;br /&gt;
&lt;br /&gt;
Munday, Jeremy .(2016). [Introducing Translation Studies:Theories and Application]. London and New York: Routledge 73.&lt;br /&gt;
&lt;br /&gt;
Vermeer, H. J.(1987). [What Does It Mean to Translate?]. Indian Journal of Applied Linguistics 13 (2) 25-33. &lt;br /&gt;
&lt;br /&gt;
Nord, C. (1991). [Translation as a Purposeful Activity--Functionalist Approaches Explained] .Shanghai Foreign Language Education Press 12-36&amp;amp;129.&lt;br /&gt;
&lt;br /&gt;
Baidu Encyclopaedia 百度百科 翻译目的论https://baike.baidu.com/item/翻译目的论&lt;br /&gt;
&lt;br /&gt;
Reiss, K. &amp;amp; Hans J. Vermeer, H. (1984). [Groundwork for a General Theory of Translation].Tubingen: Niemeyer 101.&lt;br /&gt;
&lt;br /&gt;
Zheng Yunqi &amp;amp; WangXiaodong. 郑玉琪,王晓冬. (2006) 小议电影片名的英汉翻译原则[On the English-Chinese Translation of Movie Titles].中国翻译Chinese Translators Journal 27(02) 66-68.&lt;br /&gt;
&lt;br /&gt;
Feng Qinghua冯庆华. (2000). 实用翻译教程[A Practical Course Book on Translation].上海译文出版社Shanghai Translation Press.&lt;br /&gt;
&lt;br /&gt;
He Aixiang何爱香. ( 2020). 中国电影片名的新修辞翻译策略探究[Translation Strategies for Chinese Movie Titles --A Rhetoric Perspective]江南大学学报(人文社会版), Journal of Jiannan University (Humanities&amp;amp;Social Sciences) 19(02) 103-107.&lt;br /&gt;
&lt;br /&gt;
Ma Yuanyuan马媛媛. (2010). 翻译目的论视角下的英文电影片名的汉译 [Translation of English Film Titles from the Perspective of Skopos Theory]. 黑龙江大学Heilongjiang University 28-29.&lt;br /&gt;
&lt;br /&gt;
Douban Movie website 豆瓣电影网 https://movie.douban.com/&lt;br /&gt;
&lt;br /&gt;
='''Translation of Cultural Words'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Translation of Culture-Loaded Words in Li Qingzhao's Ci-Poetry Based on Scopos Theory 周思庆 Zhou Siqing==&lt;br /&gt;
&amp;lt;center&amp;gt;周思庆 Zhou Siqing 202020080673 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
This paper attempts to illustrate the influence of Skopos theory on translation strategies and the influence of translation strategies on translation effect by analyzing the different translations of culture-loaded words in Li Qingzhao’s Ci-Poetry based on Scopos Theory according to Nida’s classification of culture-loaded words. This research is of great significance to refresh blood into the study of Li Qingzhao’s Ci Poems and promote excellent Chinese traditional culture to go abroad.&lt;br /&gt;
&lt;br /&gt;
===Key word===&lt;br /&gt;
culture-loaded word, Li Qingzhao, Scopos Theory&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
从目的论看李清照词中的文化负载词英译&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
本文主要以目的论为指导，以奈达对文化负载词的分类为依据，从对不同英译版本的李清照词中文化负载词的翻译进行分析，说明目的论对翻译策略的影响以及翻译策略对译文效果的影响，旨在为李清照词的英译研究注入新鲜血液，推动中国优秀传统文化走向世界。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
文化负载词， 李清照， 目的论&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Li Qingzhao, is the representative of the graceful and restrained school well-known for her elegant, fresh and refined language as well as rich and vivid images. Her poetry is an unparalleled cultural treasure in the history of Chinese literature. Culture-loaded words are those words rich in cultural connotations.(Fu Guiying, 2013：3) Nida divided culture-loaded words into five categories, namely ecological, material, social, religious and linguistic culture-loaded words.(Nida, Eugene A, 1993:25) As the representative of the “German school”, Hans J. Vermeer proposed the Scopos Theory and continued the functionalist tradition. Analyzing the culture-loaded words in different translations of Li Qingzhao's Ci Poems according to Scopos theory is conducive for the readers to grasp the elegant style of Li Qingzhao's, to figure out the proper translation strategies, and to encourage more creation of excellent translation works.(Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Introduction of Li Qingzhao and her Ci-Poetry===&lt;br /&gt;
====1.1 Brief introduction of Li Qingzhao====&lt;br /&gt;
Li Qingzhao, a well-known poetess in Song Dynasty, is the only woman who is generally compared with the most outstanding poets. As a female writer, she suffered a lot in that unstable age full of oppression and discrimination, but still kept a resolute and resistant attitude toward life no matter how much turns and twists in the process of struggle. Li Qingzhao was born in a rich and cultured family in 1083. Thanks to her father Li Gefei, the Minister of Rites, and her well-educated mother, she had a peaceful and favorable circumstance in her childhood and received a good education, which paved the path for her literary career. Unlike most ignorant women in that age, she had great talent in many aspects, such as painting and music, especially writing. She was a versatile writer whose Ci Poems and prose are both excellent. Her contribution in literature earned great fame for herself.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
She married to Zhao Mingcheng, the son of a vice-president of the Board of Rides when she was eighteen years old. The marriage life was happy and idyllic in the early years. They collected and appreciated rare books, paintings and antiques together. However, their peaceful and harmonious life was ruined by the invasion of the Jurchens in 1127. They were forced to fled to the southern areas and separated with each other. The bulk of precious collections, including the ancient paintings, vessels, and books, lost during the fugitive way. Her husband was dispatched to a new official post in Zhe Jiang province and died on the way. Since then, Li Qingzhao lived lonely and homelessly in endless sorrow. The miserable and painful life experience didn't destroy her poetry proposition but deepened the theme of her literary works. The concern for the fate of the masses and country showed her great integrity and patriotic passion.(Fu Guiying, 2013：3)&lt;br /&gt;
&lt;br /&gt;
====1.2 Development and characteristics of Li Qingzhao's Ci-Poetry====&lt;br /&gt;
&lt;br /&gt;
As a literary form, Song Ci, also called Ci Poems or long-short lines, emerged in Tang Dynasty and popularized in Song Dynasty. Ci Poems revolved from a kind of folk music used for expressing the emotions through its original melody. Li Qingzhao is regarded as the representative of the graceful and restrained party. Generally, Li Qingzhao's proposition of Ci Poems can be divided into two periods according to the critical historical events in Song Dynasty and her personal life experience. The former period works most depicted her delightful life as a young girl. The theme includes the praise of nature and beauty, her pure love to her husband, and the memories of the innocent childhood, such as Rumengling( 如 梦 令 ), Dian Jiangchun( 点 绛 唇 ), Jianzimulanhua( 减 字 木 兰 花 ) ， Cai Sangzi( 采 桑 子 ), Zuihuayin(醉花阴), Yijianmei(一剪梅) and so on. As for the latter period, her works changed dramatically because of the downfall of the Northern Song Dynasty as well as the death of her husband. The theme of her poems turned to homesickness, the grief for the instability of the nation and the melancholy meditation of the miserable life. She transmitted her feelings in the images implicitly rather than cry out her sorrow directly. The poems written in this period include Spring in Wulin(武陵春), Shengshengman(声声慢), Yongyule(永遇乐) and so on.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
To conclude, her elegant and pure language and sensitive emotion were demonstrated in both of her literary period. Her Ci Poems are full of accurate and vivid images, leaving the readers a wide imagery space. No other poetess in Song Dynasty can replace her position in the Chinese history of literature.(Fu Guiying, 2013：4)&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Introduction of Scopos theory===&lt;br /&gt;
====2.1 Historical development of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
Functional approaches emerged in 1970s and developed through three stages: (1)Katharina Reiss introduced the functional category of translation criticism; (2) Hans J. Vermeer proposed Scopos theory; (3) Justa Holz-Manttari put forward the theory of translation action.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the first stage, Katharina Reiss proposed the text function and translation strategy, which paves the way for the Scopos theory. The theory foundation of Reiss’s theory is the functional equivalence theory, which aims to establish a model of translation criticicm based on the functional relationship between source text and target text (Zhang Chenxiang, 2007:32). Katharina Reiss divided text into three categories: expressive text, informative text and vocative text. The proposal of functional translation theory signifies that translation study gradually get rid of static linguistic typologies.(Zhang Chenxiang, 2007:32)&lt;br /&gt;
&lt;br /&gt;
In the second stage, Hans J. Vermeer established the initial theory of functional group, Scopos theory, further developing the functional translation theory. He pointed out that translation is a human activity and a kind of transformation. Every human activity has its purpose and will create certain consequence , a new situation or event or a new thing (Zhang Chenxiang, 2007:34). This is the origin of Scopos theory. Reiss mentioned that, “the source text can be assigned to a text type and a genre, and in making this assignment, the transoat0r can decide on the hierarchy of postulates which has to be observed during target-text production”. Vermeer thinks that translators needn’t be restrained to certain translation method, instead, the translators should consider the purpose of translation and the psychology of the target audience and use the translation strategies flexibly. In the process of translation, the translator can adapt literal translation or free translation according to the situation to make sure the expected effect can be realized. (Reiss and Vermeer, 1984:196)&lt;br /&gt;
&lt;br /&gt;
In the third stage, Justa Holz-Manttari developed Vermeer’s theory and proposed the theory of translation action 1n 1984. She avoid using the term “translation” and focus on the process of translation which concludes traditional translation and other text building activity. In Holz-Manttari’s model, translation is defined in a broader sense as “a complex action designed to achieve a particular purpose”, or an intercultural communication whose product is the target text which achieves appropriate function in a particular cultural context. According to the functional approach, all participants have certain functions or roles in the interaction. The TT addressees are crucial in specification of the purposes of translation(Nord, 2001:20).&lt;br /&gt;
&lt;br /&gt;
====2.2 Basic rules of Scopos theory====&lt;br /&gt;
&lt;br /&gt;
In the Scopos theory, there are three basic rules, namely skopos theory, coherence rule and fidelity rule. Among the three rules, scopos rule is the most significant one. “Each text is produced for a given purpose and should serve this purpose. The skopos rule thus reads as follows: translate/interpret/speak/write in a way that enables your text/translation to function in the situation in which it is used and with the people who want to use it and precissely in the way they want it to function.” This rule can help solve the contradiction between literal translation and free translation. It means that the choosing of translation strategies depends on translation purpose. When the scopos focuses on the original language, as long as the features of the original culture is well expressed, literal translation or even word for word translation can be adopted.(Reiss and Vermeer, 1984: 98)&lt;br /&gt;
&lt;br /&gt;
The coherence rule is also named intra-textual coherence by functionalists. It requires that the translated text should make sense on the communicative situation in which it is received. It specifies that a translation should be acceptable in a sense that it is coherent with the receivers’ situation (Reiss and Vermeer, 1984: 100) Being coherent means being “part of the receiver’s situation”, so the cultural aspects should be taken into consideration. Besides, the target readers’ culture-specific world-knowledge, expectations and communicative needs are also important factors which may affect the way of handing a text, translators ought analyze these factors carefully. (Li Zhao, 2011:24)&lt;br /&gt;
&lt;br /&gt;
Since the source text is the offer of information , it should also be taken into account. Fidelity rule is also named “intertextual coherence”. This coherence balance the source text and the target text and the form and degree of such intertextual coherence are determined by the translator’s interpretation of the source text and the translation skopos. However, intertextual coherence is subordinate to intra-textual, and both of the two are subordinate to the skopos rule.(Li Zhao, 2011:28)&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Introduction of culture-loaded words===&lt;br /&gt;
====3.1 Definition of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
Since Bassnett and Lefervere put forward the concept of “cultural turn” in 1990, the interaction between translation and culture has been drawn more attention. During the five thousand years’ civilization, China has accumulated its unique culture due to the unique geographical locations, living environments, historical background, etc. Many scholars has made different definitions to cultural loaded words. J. F Aixel gives these words another name “cultural-specific items” and defined them as: “some items appearing in the source text do not have equivalent items in the target reader’s cultural systems” (J. F Aixel, 1996:58). Later, Mona Baker defined culture-loaded words as: “The source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as ‘cultural-specific’.” This paper studies the translation of culture-loaded words according to Nida’s classification of cultural elements. Nida divided culture into five categories: ecological culture, material culture, social culture, religious culture and linguistic culture. This paper will analyze the culture-loaded words according to the five categories. (Baker, 2004:21)&lt;br /&gt;
&lt;br /&gt;
====3.2 Classification of culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Ecological culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Culture develops in certain ecological environment, so different region has different culture. Ecological culture-loaded words refer to those words that reflect the distinctive geographical conditions, the natural surroundings, feature of the climate, plants and animals, etc. in a language. Even the connotations of the same thing in western and eastern culture are different or even opposite. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
For example, the “west wind” in China is totally different from that in western countries. Because China lies in the Eastern Hemisphere, with mountains to the west and oceans to the east. This location makes it dry and cold in autumn and winter when the west wind blows. Therefore, the west wind in Chinese culture often refers to the cold wind in autumn an winter, which is often used to describe the desolate, cold, and sometimes also compared to the decadent force of the fall of the sun with a derogatory meaning. Such as “古道西风瘦马” in Ma Zhiyyuan’s 《天净沙·秋思》. On the contrary, Britain is located in the western hemisphere, the west Atlantic island, and the east is the continent of Europe. When the west wind blows from the Atlantic Ocean, Britain is in the season of revival. Therefore, in English culture, the west wind is the symbol of hope and strength. For example, the Ode to the West Wind, a famous British poem, reflects this meaning. Obviously, through the above analysis, we know that “西风” and the west wind have the same conceptual meaning but have very different associative meaning due to different ecological environment. (Liao Huihua, 2010:9)&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Material culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Material culture-loaded words include the words related to the economic life, daily supplies, commodities, food, transportation, etc. Different nations have different living habits, so the material products are quite different. For example: “旗袍”(qi pao), “麻将”(ma jiang),”馄饨”(Wonton), etc. (Liao Huihua, 2010:10)&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Social culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
The tradition, custom, living habit, social activity, etc. All belong to the category of social culture. Due to different historical background, political feature, tradition and custom, the social culture-loaded words formed and developed. For instance, “重阳节”(chong yang jie) is a traditional Chinese festival to give the blessings to the old people, which is familiar to Chinese but unfamiliar to foreigners.(Han Zhouwen, 2014:18)&lt;br /&gt;
&lt;br /&gt;
=====3.2.4 Religious culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Religious culture is composed by the religious faith and and ideology under the different nation’s cultural background, which demonstrate in the difference in psychology and language behavior. Chinese people advocate Confucianism, Buddhism and Taoism whereas western people mainly believe in God. Therefore, the cross-cultural communication barriers and language translation barriers emerged. Religious culture-loaded words reflects the characteristics of religious beliefs, so it is quite difficult for the foreigners to understand the Chinese religious culture-loaded words. For example, western people believe in God while Chinese people believe in “天”(tian), “菩萨”(pu sa), “佛”(fo). (Han Zhouwen, 2014:23)&lt;br /&gt;
 &lt;br /&gt;
=====3.2.5 Linguistic culture-loaded words=====&lt;br /&gt;
&lt;br /&gt;
Language as one part of culture also produces translation problems. Since the two languages belong to two different language systems, their different language features will be involved in translation. These particularities may be reflected in phonetics, morphemes, vocabulary and syntax. For example, reduplicative words and four-character words and expressions are frequently seen in Chinese but are rarely seen in English.(Han Zhouwen, 2014:24)&lt;br /&gt;
&lt;br /&gt;
===Chapter 4 The application of Scopos theory in the translation of culture-loaded words===&lt;br /&gt;
&lt;br /&gt;
Chinese culture and western culture are so different due to different geographical location and historical background. And these differences also reflect in the two language systems, which is also known as cultural gap. In the process of translating Li Qingzhao’s Ci-Poetry, the translator may face all kinds of problems due to the cultural gap. In this chapter, the focus is on analyzing the suitable translation strategies from the perspective of Scopos theory.(Fu Guiying, 2013:56)&lt;br /&gt;
&lt;br /&gt;
====4.1 Translation of ecological culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(1)梨花欲谢恐难禁。(《浣溪沙》）&lt;br /&gt;
&lt;br /&gt;
I am afraid pear blossoms cannot bear at all&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:25)&lt;br /&gt;
&lt;br /&gt;
O bright pods/ Of the pepper plant, you do not/ Need to bow and beg pardon./ I know you cannot hold back/ The passing day.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:66)&lt;br /&gt;
&lt;br /&gt;
Some plants and flowers have certain connotation in Chinese, which leaves the gap of further imagination. Snow is often compared to pear-blossom, which is a common metaphor in Chinese poetry, for example: “忽如一夜春风来，千树万树梨花开” is used to describe the beautiful snow-covered landscape. Here, Xu Yuanchong translated “梨花”into “pear blossoms”directly is to reproduce this often-used metaphor. Both the basic meaning and the cultural content have been well transmitted. Xu Yuanchong adopted literal translation to realize foreignization. In contrast, Kenneth Rexroth adopted demestication and free translation and translate “梨花” as “the pepper plant” to achieve the skopos of translation. Here, “the pepper plant” is used to serve as a substitution because it is a New Year decoration which shows the passion of spring. This passionate image can contrast the depressed mood of Li Qingzhao for the fleeting time.(Liao Huihua, 2010:40)&lt;br /&gt;
&lt;br /&gt;
(2)试问卷帘人，却道海棠依旧？（《如梦令》）&lt;br /&gt;
&lt;br /&gt;
I ask the maid rolling up the screen./ “The same crab-apple tree,”she says, “is seen”&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:34)&lt;br /&gt;
&lt;br /&gt;
I asked my maid as she rolled up the curtains,/ “Are the begonias still the same?”&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:44)&lt;br /&gt;
&lt;br /&gt;
In Chinese culture, “海棠” usually symbolizes bitter love. When people encounters twists and turns in love, they often use it to express the sad feeling of parting. Xu Yuanchong adopted literal translation and translated “海棠” into “crab-apple tree”, which maintain the traditional Chinese culture by employing foreignization. However, Kenneth Rexroth translated it into”begonias”  by demestication, which makes this image more familiar to the target readers. The aim of Xu Yuanchong is to introduce Chinese culture to foreigners whereas the purpose of Kenneth Rexroth is to make the text be accepted by the taget readers, therefore, , sothe former uses foreignization but the latter uses demestication.(Liao Huihua, 2010:41)&lt;br /&gt;
&lt;br /&gt;
====4.2 Translation of material culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(3)常记溪亭日暮 (《如梦令》)&lt;br /&gt;
&lt;br /&gt;
I oft remember what a happy day/ We passed in creekside arbour when it glooming.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:38)&lt;br /&gt;
&lt;br /&gt;
I remember in Hsi T’ing/ All the many times/ We got lost in the sunset.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:21)&lt;br /&gt;
&lt;br /&gt;
The meaning of “溪亭” can be interpreted as the name of a place in Ji’nan, Shandong Province or a pavilion by the river side. Therefore, different versions of this word appears according to the different understanding of this word. Xu Yuanchong translated it as “creekside arbour” by employing literal translation whereas Kenneth Rexroth translated it into “Hsi T’ing” according to its sound by using transliteration. The version “creekside arbour” is more acceptable by Chinese readers because it shows the basic meaning of this word. But the version “Hsi T’ing” is more understandable for foreigners because it’s just a name of a place.(Liao Huihua, 2010:48)&lt;br /&gt;
&lt;br /&gt;
(4)轻解罗裳，独上兰舟。(《一剪梅》)&lt;br /&gt;
&lt;br /&gt;
My silk robe doffed, I float/ Alone in orchid boat&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:49)&lt;br /&gt;
&lt;br /&gt;
I open/ My silk dress and float alone/ On the orchid boat.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,&amp;amp; Chung Ling,1979:56)&lt;br /&gt;
&lt;br /&gt;
Generally speaking, “兰舟” refers to a small boat which is made of the trunk of a magnolia tree. &lt;br /&gt;
However, both Xu Yuanchong and Kenneth Rexroth translated “兰舟” into “orchid boat” in order to reproduce the poetic language of the original text. If they translate it according to the literal meaning, the beautiful poetic language cannot be reproduced in the target language. So, they associated the boat with orchid, a kind of beautiful flower to achieve “literariness”, making poetry as poetic as possible.(Zheng Yanhong. 2001:129)&lt;br /&gt;
&lt;br /&gt;
====4.3 Translation of social culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(5)海燕未来人斗草。(《浣溪沙》)&lt;br /&gt;
&lt;br /&gt;
The swallows not yet come, a game of grass we play.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:55)&lt;br /&gt;
&lt;br /&gt;
People are gathering wild flowers and herbs in the meadow.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:93)&lt;br /&gt;
&lt;br /&gt;
Viewed literally, “斗草” is mostly interpreted as “to fight with grass”. But actually, it refers to a particular custom on the Dragon Boat Festival according to the notes in various anthologies of Li Qingzhao. On the Dragon Boat Festival (the fifth day of May), people usually participate a kind of game in which every one need to gather flowers and plants to be the winner. Xu Yuanchong knows that “斗草” is a traditional game, so he adopted literal translation as “a game of grass we play”, which is direct and correct. While Kenneth Rexroth adopted amplification and translated it as”gathering wild flowers and herbs in the meadow” in order to create concrete scene for the target reader. Generally speaking, both the two versions realized the skopos of translating the cultural connotation of “斗草” by adopting different translation strategies.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
(6)佳节又重阳(《醉花阴》)&lt;br /&gt;
&lt;br /&gt;
The Double Ninth comes now again.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:54)&lt;br /&gt;
&lt;br /&gt;
Again it is the Ninth of the Ninth Month.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:47)&lt;br /&gt;
&lt;br /&gt;
“重阳” is a traditional Chinese festival on the ninth day of the ninth lunar month. People would always miss their families and relatives on this day every year. Here, when this festival is coming around, the poetess feel sad and lonely because of the separation from her husband, Zhao Mingcheng. In Xu Yuanchong’s version, he translated it literally as The Double Ninth and made a annotation to explain the cultural meaning of this festival to make target readers know the background information about this term. The unique feature of the ST is fully conveyed in the TT through foreignization. The skopos of Xu Yuanchong is to maintain the original feature of Chinese culture as much as possible, so he adopted foreignization to achieve this goal. In contrast, Kenneth Rexroth translated it into “the Ninth of the Ninth Month”. Although the time of the event is translated, but the connotation of this festival is lost. Sometimes literal translation for words with rich connotation can cause cultural loss. Here, Rexroth omitted the cultural meaning because he thinks it is not necessary to add the burden of understanding the text.  In this way, the target reader can easily understand the TT within their own knowledge.(Liao Huihua, 2010:49)&lt;br /&gt;
&lt;br /&gt;
====4.4 Translation of religious culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(7)仿佛梦魂归帝所 (《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
In leaf-like boat my soul to God’s abode would fly.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:62)&lt;br /&gt;
&lt;br /&gt;
I am rapt away to the place of the Supreme/ And hear the words of Heaven.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:33)&lt;br /&gt;
&lt;br /&gt;
As we all known, Chinese culture is much influenced by Taoism whereas western culture is much affected by Christianity. Here, “帝所” refers to the place of the Jade Emperor. Because western people are not familiar with the myths of Taoist culture, here “God” is be the substitution of “帝” in Xu Yuanchong’s version by literal translation. In contrast, Kenneth Rexroth translated it as “the place of the Supreme”, which means the Sovereign. We can see the religious devotion of the ST is neglected. To conclude, Xu Yuanchong’s version is more faithful to the original text because he aims to introduce Chinese culture to foreigners. Kenneth Rexroth translated it without Taoist culture because he aims to remove cultural barriers and make target readers easier to understand the meaning of the text.(Li Qing, 2005:148)&lt;br /&gt;
&lt;br /&gt;
(8)造化可能偏有意，故叫明月玲珑地。(《渔家傲》)&lt;br /&gt;
&lt;br /&gt;
You find a special favor in Creator’s eye,&lt;br /&gt;
&lt;br /&gt;
The moon caresses you with pure beams from on high.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:76)&lt;br /&gt;
&lt;br /&gt;
Making the bright moon shine splendid on your curving flesh.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:45)&lt;br /&gt;
&lt;br /&gt;
In Xu Yuanchong’s version, “造化” is translated directly into “Creator” but in Kenneth Rexroth’s version, this image is deleted. In China, “上天”（heaven）is the governor of the universe under the influence of Taoism and Buddhism. “造化” is a unique concept in Taoist culture. Xu Yuanchong  aims to maintain the Taoist culture and introduce it to foreigners. However, in western countries, Christianity is the mainstream of religious belief. Therefore, Kenneth Rexroth neglected this image to make the TT more acceptable western people who believes in Christianity. In summary, Xu Yuanchong focused more on the culture of the ST whereas Kenneth Rexroth payed more attention on the acceptability of the target reader.(Liao Huihua, 2010:45)&lt;br /&gt;
&lt;br /&gt;
====4.5 Translation of linguistic culture-loaded words====&lt;br /&gt;
&lt;br /&gt;
(9) 寻寻觅觅，冷冷清清， 凄凄惨惨戚戚。(《声声慢》)&lt;br /&gt;
&lt;br /&gt;
I look for what I miss;&lt;br /&gt;
&lt;br /&gt;
I know not what it is.&lt;br /&gt;
&lt;br /&gt;
I feel so sad, so drear,&lt;br /&gt;
&lt;br /&gt;
So lonely, without cheer.&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:81)&lt;br /&gt;
&lt;br /&gt;
Search. Search. Seek. Seek.&lt;br /&gt;
&lt;br /&gt;
Cold. Cold. Clear. Clear.&lt;br /&gt;
&lt;br /&gt;
Sorrow. Sorrow. Pain. Pain.&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth &amp;amp; Chung Ling (Kenneth Rexroth,1979:78)&lt;br /&gt;
&lt;br /&gt;
Tune: Slow, Slow, Song is recognized as the representative of reduplication. The use of seven sequential reduplicative words add the powerfulness of the miserable tone. we can find some similarities between these reduplicative words such as “清清”, “凄凄” and “戚戚” sound quite similar or even the same, really strengthen the melodious effect of the language. Xu Yuanchong adopted free translation in order to reproduce the beautiful artistic conception in the ST. The form of reduplication is neglected but the sad atmosphere that the reduplicarive words create is reproduced. Rexroth use the literal translation to imitate the original reduplicative words. The repetition of the same word reproduces the sound of reduplication in ST, and words with one syllable are also very similar to Chinese character. But the sense is not well conveyed. The target readers fail to experience the painful atmosphere and the great sadness of the poetess in the TT.(Li Qing, 2005:149) &lt;br /&gt;
&lt;br /&gt;
(10) 小风疏雨萧萧地 (《孤雁儿》)&lt;br /&gt;
&lt;br /&gt;
A grizzling wind and drizzling rain&lt;br /&gt;
&lt;br /&gt;
—translated by Xu Yuanchong (Xu Yuanchong,2003:90)&lt;br /&gt;
&lt;br /&gt;
Small wind, fine rain, hsiao, Hsiao&lt;br /&gt;
&lt;br /&gt;
—translated by Kenneth Rexroth (Kenneth Rexroth,1979:56)&lt;br /&gt;
&lt;br /&gt;
In the ST, “萧萧” is a reduplicative word in order to foil the depressed and sad atmosphere. It is difficult to reproduce this unique structure in the TT. We can see in Xu Yuanchong’s version, he omitted the original form and tried to reproduce the beautiful sound and sense. The rhymes of “grizzling” and “drizzling” are the same. This internal rhyme can make compensation for the loss of reduplication. And the strong sad mood is fully conveyed. Here, foreignization is employed. Kenneth Rexroth focused on the reproduction of the form, so he adopted transliteration to maintain the form of reduplicative word. Although the sound and form are beautiful, in this way, the sad cultural conception may lose at the same time.(Li Qing, 2005:75)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
In this paper, the present author studies the translation of cultural-loaded words in Li Qingzhao’s Ci-Poetry from the perspective of Scopos theory. By contrast analysis, we can find that Xu Yuanchong and Kenneth Rexroth adopted different translation strategies: the former adopted foreignization whereas the latter adopted domestication because of their different translation skopos. Xu Yuanchong devoted himself to introduce excellent Chinese culture to foreigners and Kenneth Rexroth aimed to make target reader better understand the TT. This study still has some shortcomings. Although this paper can shed some light on the study of culture-loaded word, ti still has some limitations. If more samples of culture-loaded word are taken for the analysis, the study could be more comprehensive and systematic. Thus, the English translation of the culture-loaded words of her Ci poetry based on Skopos theory deserves further study. The author believes that wider cases will be involved in this study.((Liao Huihua, 2010:64)&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Nida, Eugene A. (1993). ''Language, Culture and Translating''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, Christiane. (2001). ''Translating as a Purposeful Activity: Functionalist Approaches Explained''[M]. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina. (1971). ''Translation Criticism: The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment''[M]. Manchester: St. Jerome Publishing.&lt;br /&gt;
&lt;br /&gt;
*Reiss, Katharina and Vermeer, Hans J. (1984). ''Groundwork for a General Theory of Translation''[M]. Tubingen: Niemeyer.&lt;br /&gt;
&lt;br /&gt;
*Rexroth, K. &amp;amp; Chung L. (1979). ''Ching-chao: Complete Poems''[M]. New York: New Directions.&lt;br /&gt;
&lt;br /&gt;
*Vermeer, Hans J. A. (1996). ''Scopos Theory of Translation''[M]. Heidelberg: TEXT con TEXT-Ver-lag.&lt;br /&gt;
&lt;br /&gt;
*付桂英. (2013). “三美”理论指导下李清照词英译的美感再现[D].上海:上海外国语大学.&lt;br /&gt;
&lt;br /&gt;
* 韩周文. (2014). 《生死疲劳》中文化负载词的英译研究——以目的论为视角[D].福州:福建师范大学.&lt;br /&gt;
&lt;br /&gt;
*郦青. (2005). 李清照词英译对比研究[Contrast Study on LI Qingzhao's Ci-Poetry]. [D].上海:华东师范大学.&lt;br /&gt;
&lt;br /&gt;
*李照. (2001). 目的论视角下的文化负载词翻译——试评林语堂的《吾国与吾民》[Translation of Culture-loaded Words Based on Scopos Theory -Comments on Lin Yutang's &amp;quot;Our Country and Our People&amp;quot;]. [D].北京:首都师范大学.&lt;br /&gt;
&lt;br /&gt;
* 廖慧华. (2010). 从目的论角度对比分析《李清照词》中文化负载词的翻译[D].衡阳:南华大学.&lt;br /&gt;
&lt;br /&gt;
*王仲闻. (2019) 李清照集校注 [Annotation on the Collection of Li Qingzhao's Ci-Poetry]. [M].北京:人民文学出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2006). 翻译与艺术[Translation and Art]. [M].北京:五洲传播出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 宋词三百首[Three Hundred Ci Poems of the Song Dynasty]. [M].北京:中国对外翻译出版社.&lt;br /&gt;
&lt;br /&gt;
*许渊冲. (2003). 文学与翻译[Literature and Translation]. [M].北京:北京大学出版社.&lt;br /&gt;
&lt;br /&gt;
*杨健. (2000). 李清照词英译研究[English Translation Studies on Li Qingzhao's Ci-Poetry]. [D].南宁:广西大学.&lt;br /&gt;
&lt;br /&gt;
*张沉香. (2007). 功能目的理论与应用翻译研究[Scopos Theory and Applied Translation Studies]. [M].长沙:湖南师范大学出版社.&lt;br /&gt;
&lt;br /&gt;
*郑燕虹. (2001). 风筝之线——评王公红、钟玲翻译的李清照诗词[The String of the Kite -Comments on Kenneth Rexroth and Chung Ling's Translation of Li Qingzhao's Ci-Poetry]. [J].外语学刊,160(3):125-129.&lt;br /&gt;
&lt;br /&gt;
==A Study on Culture-loaded Words in ''Six Chapters of a Floating Life'' Translated by Lin Yutang from the Perspective of Domestication and Foreignization	蒋淇玮	Jiang Qiwei==&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines.&lt;br /&gt;
Among the current English versions of this book, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to catch a glimpse of the life of an obscure Chinese scholar.&lt;br /&gt;
Six Chapters of a Floating Life is written in classical Chinese and has a long history, which both make the translation more difficult, especially the translation of its culture-loaded words.&lt;br /&gt;
Culture-loaded words refer to words, phrases and idioms that demonstrate specific things in a culture. As we all know, China has a centuries-old history and rich civilization, possessing plenty of unique cultural phenomena, not to mention numerous culture-loaded words. In Six Chapters of a Floating Life, there are many culture-loaded words that are worthy of study.&lt;br /&gt;
By consulting relevant materials, I find that there are only a few works analyzing cultural-loaded words in Six Chapters of a Floating Life from the perspective of domestication and foreignization.&lt;br /&gt;
This pair of translation terms was put forward by Lawrence Venuti, a famous American translation theorist, in The Translator's Invisibility in 1995. As a matter of fact, domestication and foreignization are a unity of opposites and complement each other. Neither absolute domestication nor foreignization exists. There are different degrees of domestication and foreignization in all translation activities and works. Therefore, it is reasonable, scientific and feasible to analyze Mr. Lin’s translation from this perspective, which can fill certain research vacancy and benefit future studies in this field.&lt;br /&gt;
Thus, in this thesis, the author will subdivide domestication and foreignization into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
==='''Key Words'''===&lt;br /&gt;
&lt;br /&gt;
domestication; foreignization; Six Chapters of a Floating Life; Lin Yutang; culture-loaded words&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
&lt;br /&gt;
《浮生六记》是清代文人沈复于1808年所著的自传体散文，以真言诉真情，为历代读者所推崇。目前流传较广的《浮生六记》英译本中，林语堂先生的Six Chapters of a Floating Life成文最早且与沈复原文风格最为接近，让不少外国读者得以一窥中国一无名文人的若梦浮生。&lt;br /&gt;
沈复此书以文言文著就，加上距今年代较为久远，译者的翻译之路可谓困难重重，这其中文化负载词的处理更是值得反复推敲。文化负载词是标志某种文化中特有事物的词、词组和习语。众所周知，中华民族的历史文明源远流长，独有的文化现象数不胜数，应运而生的文化负载词自然不在少数。《浮生六记》一书中就有相当数目的文化负载词具有研究价值。&lt;br /&gt;
通过查阅相关资料，本人发现从归化和异化角度来解读林译中文化负载词的研究还少之又少。归化和异化这对翻译术语是由美国著名翻译理论学家劳伦斯·韦努蒂（Lawrence Venuti）于1995年在《译者的隐身》中提出的。作为两种翻译策略，归化和异化是对立统一、相辅相成的，绝对的归化和绝对的异化都是不存在的。所有的翻译活动及作品都存在不同程度的归化和异化现象，故而，从这一角度来分析林译具有合理性、科学性和可行性，且能填补一定的研究空缺，为之后的相关研究提供可参考的思路与借鉴。&lt;br /&gt;
因此，本文作者将聚焦这一文学经典，将归化与异化这两种翻译策略细分为不同的翻译方法，对林译中有代表性的文化负载词进行分析解读，以小见大，从词见章，进而证明归化与异化的翻译策略的指导性，找出林译在国内外成功的原因，指出其在中国文化“走出去”中所起的积极作用，并为文化负载词的翻译难题提供解题思路及开口，引起大众对于文化翻译的重视与思考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
&lt;br /&gt;
归化，异化，《浮生六记》，林语堂，文化负载词&lt;br /&gt;
&lt;br /&gt;
==='''Chapter One Introduction'''===&lt;br /&gt;
&lt;br /&gt;
With globalization surging ahead, cultural communication and exchange have become rising tides that no one can fight against. Chinese and English, as the language with the largest number of users and the language most widely used in this globe, are both crucial languages, which work as vital bridges in cultural world.&lt;br /&gt;
However, as is known to all, China is a nation of age-old history and rich civilization. On her vast earth, there grows plenty of unique cultural phenomena. As a result, quite a number of culture-loaded words have been emerging. For culture-loaded words have their specific cultural connotations, it is hard to render them so that foreign readers could understand, which is a real and tough task for translators. &lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written in classical Chinese by Shen Fu, who was a Chinese scholar in Qing dynasty, in 1808. It is popular among readers for its genuine words and sincerity between the lines. In this book, there are many culture-loaded words, which are worth studying.&lt;br /&gt;
Among the current English versions of it, Lin Yutang's Six Chapters of a Floating Life is written first and the closest with the original version in style, which enables lots of foreign readers to take a look at the life of an obscure Chinese scholar.&lt;br /&gt;
Thus, in this thesis, under the guidance of translation strategies, domestication and foreignization, the author will subdivide them into several detailed translation methods so as to analyze representative culture-loaded words in Six Chapters of a Floating Life. By doing this, this paper aims to prove the instructiveness of the translation strategies of domestication and foreignization, find out the reasons of the success of Mr. Lin’s translation, point out the positive role of this translation in the &amp;quot;going out&amp;quot; of Chinese culture, and provide reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter Two Literature Review'''===&lt;br /&gt;
&lt;br /&gt;
====2.1 A Study on Six Chapters of a Floating Life====&lt;br /&gt;
For the sake of carrying on this study, we must have a basic understanding of both our original and translated text sources: Six Chapters of a Floating Life. Hence we will have a brief review of its original version and English version translated by Mr. Lin in the following paragraphs. &lt;br /&gt;
&lt;br /&gt;
=====2.1.1 A Brief Review of Its Original Version=====&lt;br /&gt;
Six Chapters of a Floating Life is an autobiographical prose written by Shen Fu, who was an unknown scholar in Qing dynasty, in the 13th year of Jiaqing (AD 1808). It includes six chapters, of which only four remain, recording Shen Fu’s wedded bliss, pleasures of life, ups and downs, travel experiences, experiences in Formosa and the way of life. The phrase in this book’s title &amp;quot;floating life&amp;quot; derives from a passage in Li Po's poem, “ Our floating life is like a dream; how often can one enjoy oneself ?”&lt;br /&gt;
Shen Fu, whose courtesy name is Sanbai, and alternative name Meiyi, was born in Suzhou, Jiangsu province in China in the 28th year of Qianlong (AD 1763).  He was a man of letters, who was once an assistant to ranking officials and a merchant.&lt;br /&gt;
The remaining four chapters of Six Chapters of a Floating Life was accidentally found on the stall in Suzhou by a man called Yang Yinchuan. Yang passed it on to Wang Tao, his brother-in-law, who then published it with movable type in 1877. Subsequently, this book gradually established itself on the literary field.&lt;br /&gt;
This book is a pure and fair record of Shen Fu's ordinary but difficult life, which is still full of unforgettable and beautiful moments. It is incredibly touching, for Mr. Shen wrote down his real experiences and sincere feelings in plain words naturally, without traces of sham.&lt;br /&gt;
Nowadays, Six Chapters of a Floating Life has become a classic and owned a mass of readers. Many people even called it “little A Dream in Red Mansions” for its description of the conflicts in the feudal family and society, which highly affirms its literary value and achievements.&lt;br /&gt;
&lt;br /&gt;
=====2.1.2 A Brief Review of Its English Version Translated by Lin Yutang=====&lt;br /&gt;
In the spring and summer time of 1935, Lin Yutang successively translated Six Chapters of a Floating Life into English and serialized them in the English magazines T'ien Hsia Monthly and Hsi Feng published in Shanghai. For the sake of better work, Mr. Lin has modified his translation no less than ten times. Now, his translation version has been acknowledged as the most popular one for it is the closest to the original text in terms of writing style.&lt;br /&gt;
Lin Yutang once highly praised Shen Fu’s wife Yün, “Yün, I think, is one of the loveliest women in Chinese literature.” Mr. Lin said he translated the work for two reasons, one is to let the world know Yün by her name, and the other is that he has found lots of things in the simple life of this couple, the pursuit of beauty, the experience of ups and downs, and unswerving love for carefreeness.&lt;br /&gt;
In February of 1999, Foreign Language Teaching and Research Press reprinted Six Chapters of a Floating Life with Mr. Lin’s translation in the form of picture book. Its introductory notes claim that the reprinting is first due to Mr. Lin’s translation work, which has contributed a lot in the promotion of Chinese culture, secondly Mr. Lin’s superb artistic attainments and extraordinary cultural accomplishments, and lastly his beautiful and skilled use of English language. It demonstrates that Mr. Lin's translation has a far-reaching influence.&lt;br /&gt;
&lt;br /&gt;
====2.2 An Introduction of Culture-loaded Words====&lt;br /&gt;
Here we will focus on another important item in this study: culture-loaded words. This introduction covers three aspects, including definition, categorization and previous studies on them in Six Chapters of a Floating Life, which enable us to distinguish, select and analyse culture-loaded words in future steps.&lt;br /&gt;
&lt;br /&gt;
=====2.2.1 Definition of Culture-loaded Words=====&lt;br /&gt;
There are many definitions for culture-loaded words, and I have presented three different versions below. &lt;br /&gt;
First, Mona Baker claims that &amp;quot;the source-language word may express a concept which is totally unknown in the target culture. The concept in question may be abstract or concrete; it may relate to a religious belief, a social custom, or a type of food. Such concepts are often referred to as `culture-specific' &amp;quot; (2000:21). This definition mentions three fields, namely religion, custom and food, which are now recognized to be among the main sources of culture-loaded words. Second, it means that the cultural information words carry in the source language finds no equivalent in the target language (包慧南，2001：10). In this version, the focus is “no equivalent”, which reveals why it is significant to study the translation of culture-loaded words. For in numerous cases, there is no equivalent in the target language. Third, J.F. Aixelá, a Spanish translator and translation theorist, defines them as &amp;quot;culture-specific items&amp;quot; and states in his book Culture-specific Item in Translation that &amp;quot;Some items appeared in the source text do not have equivalent items in the target readers' cultural system or these items have different textual status with those in the target readers' cultural system, thus leading to translation difficulty while transferring the function and meaning of the source text to the target text&amp;quot; (张南峰，2004：19). From this definition, we are able to get a new perspective. Besides “no equivalent”, it makes a point that culture-loaded words can exist in the target cultural system but with different function and meaning.&lt;br /&gt;
To sum up, as barriers to translation, culture-loaded words have no equivalent in other cultural systems and are marks and mirrors of a nation’s distinct environment, which are often seen in fields like religion, custom, food etc.&lt;br /&gt;
&lt;br /&gt;
=====2.2.2 Categorization of Culture-loaded Words===== &lt;br /&gt;
Eugene Nida considers that &amp;quot;if translators want to do a good job in cross-cultural translation, there are five types of cultural factors: 1) ecological culture; 2) material culture; 3) social culture; 4) religious culture; and 5) linguistic culture&amp;quot;(胡壮麟、姜望琪，2002). In line with Nida's categorization of cultural factors, culture-loaded words can also be classified into five types accordingly, namely ecological culture-loaded words, religious culture-loaded words, material culture-loaded words, social culture-loaded words and linguistic culture-loaded words.&lt;br /&gt;
This thesis will analyze Lin Yutang’s translation of culture-loaded words in Six Chapters of a Floating Life on the basis of Nida's categorization.&lt;br /&gt;
&lt;br /&gt;
=====2.2.3 Previous Studies on Translation of Culture-loaded Words in Six Chapters of a Floating Life=====&lt;br /&gt;
Among those studies of the English versions of Shen Fu’s Six Chapters of a Floating Life, the studies of Mr. Lin’s account for a large proportion of it. In Quan Shulian’s article “Translator’s Cultural Orientation: Comparative Study of Translation of Culture-loaded Words in Six Chapters of a Floating Life”, she compares the translation of culture-loaded words done by Mr. Lin and Shirley Black and then claims that Shirley Black tends to use domestication while Mr. Lin applies foreignization more frequently. With a different focus, Li Yi, who has studied the culture-loaded words in Six Chapters of a Floating Life      translated by Lin Yutang, analyzes the translation of culture-loaded words in three aspects: wording, Chinese idioms and the looks of women, and concludes that it is the purpose of translation determines which translation strategies to use and domestication and foreignization are a unity of opposites which should not be discussed apart. &lt;br /&gt;
&lt;br /&gt;
==='''Chapter Three An Analysis of Translation Strategies Based on ''Six Chapters of a Floating Life'''''===&lt;br /&gt;
&lt;br /&gt;
====3.1 Translation Strategy of Domestication====&lt;br /&gt;
Domestication, as opposed to foreignization, refers to a translation strategy, which aims to translate the source text into target language in a transparent, fluent and natural style so as to minimize the strangeness for target readers.&lt;br /&gt;
As free translation is the most widely used translation method pertaining to domestication, we will discuss it and its two branches paraphrase and idiomatic translation.&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Free Translation===== &lt;br /&gt;
Free translation refers to a translation method that reproduces the transferred meaning of the source text, which can be further divided into paraphrase and idiomatic translation.&lt;br /&gt;
&lt;br /&gt;
=====3.1.1.1 Paraphrase===== &lt;br /&gt;
When applying paraphrase, the translator translates the source text explanatorily, without application of collocations and idioms in the target language as replacement of those parts in the source text.&lt;br /&gt;
&lt;br /&gt;
1a. 合卺后，并肩夜膳，……（沈复，2018：7）&lt;br /&gt;
1b. After the drinking of the customary twin cups between bride and groom, we sat down together at dinner… (Lin Yutang, 2019: 35)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “合卺” refers to a characteristic part of ancient Chinese wedding ceremonies that the newlyweds drink cross-cupped wine in their wedding room. Foreign readers would have difficulty comprehending this phrase as there is no such a rite in their countries. Thus, Lin Yutang applies the translation method of paraphrase, explaining exactly what the custom is, which enables foreign readers to understand this special activity.&lt;br /&gt;
&lt;br /&gt;
3.1.1.2 Idiomatic Translation&lt;br /&gt;
Idiomatic translation is an explanatory method of translation as well, with application of collocations and idioms in the target language as replacement of the parts in the source text.&lt;br /&gt;
&lt;br /&gt;
2a. 井井然未尝稍失。（沈复，2018：9）&lt;br /&gt;
2b. Whatever she did was done well, and it was difficult to find fault with her. (Lin Yutang, 2019: 40-41)&lt;br /&gt;
&lt;br /&gt;
“未尝稍失”means that someone handles things incredibly well, without anything wrong. And we can translate this Chinese phrase just in such an explanatory way, for it is clear and correct in meaning. But it is comparatively lengthy. That’s why here Mr. Lin adopts the English phrase “find fault with”, which is quite familiar to English users. For it conveys the meaning of the source text precisely and concisely, and improves the smoothness of foreign readers’ reading activity.&lt;br /&gt;
&lt;br /&gt;
====3.2 Translation Strategy of Foreignization====&lt;br /&gt;
Compared to domestication, foreignization refers to a translation strategy that retains the original expressions and differences between source and target languages to a larger extent. This translation strategy can offer foreign readers more exotic information if they are willing to explore, but the reading process is less natural and efficient. &lt;br /&gt;
And foreignization consists of three translation methods, namely transliteration, word-for-word translation and literal translation, which will be presented below.&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Transliteration===== &lt;br /&gt;
Transliteration refers to the rendering of alphabets, words or phrases in one language with symbols of similar or even the same pronunciations in another language.&lt;br /&gt;
&lt;br /&gt;
3a. 服余衣，长一寸又半；于腰间折而缝之，外加马褂。（沈复，2018：31）&lt;br /&gt;
3b. As my gown was found to be an inch and a half too long, she tucked it round the waist and put on a makua on top. (Lin Yutang, 2019: 108)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “马褂” refers to the mandarin jacket worn over a gown, which is a kind of special costume of Chinese characteristics. It is popular in Qing dynasty and the Republic of China. Originally, it’s worn by the Chinese Manchu people on horseback. “马” means “horse” in English. “褂” means a short gown. And that is the reason why this costume is called “马褂”in Chinese. Though foreign readers barely know this kind of clothes and its origin, Mr. Lin translates it as “makua” tersely according to its Chinese pronunciation, which offers foreign readers an opportunity to get a clue of the new item “makua” and shows his confidence of Chinese history and culture.&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Word-for-word Translation=====&lt;br /&gt;
Word-for-word translation is the rendering of text in which a word is used to replace another in the source text without considering the differences between the two languages in morphology, syntax and semantics, so as to translate a word in accordance with the paraphrasing method.&lt;br /&gt;
&lt;br /&gt;
4a. 一场，主考得香钱百文。（沈复，2018：57）&lt;br /&gt;
4b. The official examiner would get one hundred cash “incense  money”. (Lin Yutang, 2019: 253)&lt;br /&gt;
&lt;br /&gt;
“Incense” translated into Chinese is “香”, while the English equivalent of “钱” is “money”. From this we can find that “incense money” is a word-for-word correspondence with “香钱”. There are much fewer people in English-speaking countries who are Buddhists, compared with China. So the concept of “incense money” may be strange to them. Here, Mr. Lin translates this phrase literally without transforming or considering morphological differences in two languages, which shows a brand-new concept to plentiful foreign readers. And it might arouse their interest to figure out what this phrase implies and what’s the culture connotation behind it.&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Literal Translation=====&lt;br /&gt;
Literal translation, or directed translation, is the rendering of text in which a word is used to replace another word in the original text correspondingly, with consideration of the differences between the two languages in morphology, syntax and semantics, so as to enable the translation to conform to the lexical and syntactic norms of the target language.&lt;br /&gt;
&lt;br /&gt;
5a. 急人之难，成人之事，嫁人之女，抚人之儿，指不胜屈，挥金如土，多为他人。（沈复，2018：63）&lt;br /&gt;
5b. He used to help people in trouble, bring up other people's sons and marry off other people's daughters in innumerable instances, spending money like dirt, all for the sake of other people. (Lin Yutang, 2019: 299)&lt;br /&gt;
&lt;br /&gt;
“挥金如土” in Chinese means to throw one’s money about. There is a set expression in English both in meaning and construction, which is “spending money like water”. But instead of the image “water”, which is more common and well-accepted among English people, Mr. Lin keeps the original image “dirt” in his translation. That’s because the image “dirt” is more acknowledged by Chinese people, who have been rooted in agriculture civilization and dealt with dirt all the time. Hence, the literal translation of “dirt” into English is able to let readers of different culture background grasp more of the source text and aware of the culture differences.&lt;br /&gt;
&lt;br /&gt;
====3.3 A Brief Conclusion on the Translation Strategies==== &lt;br /&gt;
In this Chapter, we have mainly discussed five translation methods based on Six Chapters of a Floating Life. Among them, two belong to the translation strategy of domestication while three the translation strategy of foreignization.&lt;br /&gt;
The former instances from the book have proved that the application of the translation methods under domestication enables foreign readers to comprehend and accept literary works in a closer and more natural way, while the translation methods under foreignization provides them with a choice to feel the cultural differences and find out more valuable information. There is no absolute domestication or foreignization and no perfect choice of translation strategies. It is the purposes of translation that determine which translation strategy or methods to use. As to Mr. Lin, he has combined the usage of both the two superior strategies and their translation methods in his translation of Six Chapters of a Floating Life.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter Four An Analysis of the Translation of Culture-loaded Words in ''Six Chapters of a Floating Life'''''===&lt;br /&gt;
&lt;br /&gt;
====4.1 Domestication Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center upon some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of domestication.&lt;br /&gt;
&lt;br /&gt;
=====4.1.1 Free Translation of Culture-loaded Words=====&lt;br /&gt;
As we have mentioned before, free translation is the most commonly used translation method pertaining to domestication and it includes paraphrase and idiomatic translation. Therefore, we will discuss them with examples of culture-loaded words in the book. &lt;br /&gt;
       &lt;br /&gt;
======4.1.1.1 Paraphrase of Culture-loaded Words======&lt;br /&gt;
The following two examples are able to demonstrate the brilliant use of paraphrase by Mr. Lin in his translation of culture-loaded words.&lt;br /&gt;
6a. 自此耳鬓相磨，亲同形影。（沈复，2018：9）&lt;br /&gt;
6b. And so every day we rubbed shoulders together and clung to each other like an object and its shadow… (Lin Yutang, 2019: 42)&lt;br /&gt;
&lt;br /&gt;
The Chinese phrase “耳鬓相磨” is culture-loaded, which just derives from this book of Shen Fu. It literally means the rubbing of people’s ears and sideburns, whose extended meaning refers to the close relationship among people. Here Mr. Lin applies the new image of shoulders instead of the original images of ears and sideburns, for it would be hard for foreign audience to grasp the connection between ears and sideburns and the intimacy within them. Meanwhile, rubbing shoulders can accurately express the meaning of closeness in English. So he uses the phrase “rubbed shoulders” to convey the original meaning in an explanatory way.&lt;br /&gt;
&lt;br /&gt;
7a. 粉颈 （沈复，2018：8）&lt;br /&gt;
7b. Beautiful white neck (Lin Yutang, 2019: 38)&lt;br /&gt;
&lt;br /&gt;
In China, scholars conventionally adopt the word “粉”, which is “pink” in English, to modify one’s face, neck, etc. to show that one’s skin is white touched with red. However, if translating the Chinese term “粉颈” literally, we will get the phrase “pink neck”. There is no doubt that it will be odd for foreign audience. Therefore, Mr. Lin uses “beautiful white” rather than “pink” to modify “neck”, which expresses the meaning of “粉” briefly and precisely without causing troubles to readers and makes their reading activities more natural and pleasant.&lt;br /&gt;
&lt;br /&gt;
======4.1.1.2 Idiomatic Translation of Culture-loaded Words======&lt;br /&gt;
The following example is able to demonstrate the fine use of idiomatic translation by Mr. Lin in his translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
8a. 大醉而卧（沈复，2018：7）&lt;br /&gt;
8b. I fell asleep drunk like a fish. (Lin Yutang, 2019: 37)&lt;br /&gt;
&lt;br /&gt;
This four-character Chinese phrase means one is lying in a state of terrible drunkenness. In the processing of this phrase, Mr. Lin uses a set English phrase “drunk like a fish”, which describes that one is terribly drunk. The adoption of this ready-made phrase in translation does convey the meaning of the source text correctly and vividly, which makes it easy for foreign readers to catch on and picture the scene. From this we can see that wise use of idiomatic translation may yield twice the result with half the effort.&lt;br /&gt;
&lt;br /&gt;
====4.2 Foreignization Applied in Culture-loaded Words====&lt;br /&gt;
In this part, we will center on some culture-loaded words in Six Chapters of a Floating Life that are translated by Mr. Lin with the adoption of foreignization.&lt;br /&gt;
&lt;br /&gt;
=====4.2.1 Transliteration of Culture-loaded Words=====&lt;br /&gt;
The following two examples are able to show the use of transliteration by Mr. Lin in his translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
9a. 故上下呼芸为“三娘”。后忽呼为“三太太”……（沈复，2018：63）&lt;br /&gt;
9b. hence they used to call Yün “san niang” at home, but this was later suddenly changed into “san t'ai t'ai”. (Lin Yutang, 2019: 301)&lt;br /&gt;
&lt;br /&gt;
“San” refers to “number three” in Chinese. “Niang” generally means a young married woman in a big household, while “t’ai t’ai” suggests the mistress of an independent home. “Niang” and “t’ai t’ai” are two of those unique terms of addressing people in ancient Chinese society, so there are no equivalents in English. That’s why Mr. Lin chooses to introduce their Chinese sounds to foreign audience, which leaves them a hint to learn two interesting addresses with era characteristics and know the distinct Chinese system of addressing.&lt;br /&gt;
10a. 余则从之学画，写草篆，镌图章…… （沈复，2018：56）&lt;br /&gt;
10b. They would then either write “grass-script”, or “chüan-script” or carve seals… (Lin Yutang, 2019: 247)&lt;br /&gt;
&lt;br /&gt;
“篆书” refers to a style in Chinese calligraphy, often used on seals. If we translate the Chinese character “篆” literally into English it would be “seal”. However, Mr. Lin abandons the easy translation of “seal- script” and renders this calligraphy style as “chüan-script” according to its Chinese pronunciation, which exhibits an individual kind of Chinese writing style to foreign readers. There will be problems that most people who know little about China will feel difficult to understand this ancient “script”. And if they desire to figure it out, they need to do extra work beyond reading this book. Nevertheless, in this way, they have chances to know much more about China, which is an efficient way of spreading Chinese culture and driving cross-cultural communication.&lt;br /&gt;
&lt;br /&gt;
=====4.2.2 Word-for-word Translation of Culture-loaded Words=====&lt;br /&gt;
The following example is able to show the masterly use of word-for-word translation by Mr. Lin in his translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
11a. 芸笑曰：“白字有缘，将来恐白字连篇耳。”（沈复，2018：13）&lt;br /&gt;
11b. “It is all right,” Yün smiled and replied. “to have one's life bound up with the Po's, only I am afraid I shall be writing Po characters all my life.” (Lin Yutang, 2019: 54-55)&lt;br /&gt;
&lt;br /&gt;
The so-called Po characters are words written wrong. This kind of words indeed exists in Chinese writing system, but they are used in a wrong way by people for they are of similar pronunciations and forms while in different meanings. In translation of this sentence, Mr. Lin renders “白字”, which means misspelt words, as “Po characters” word for word. “Po” is close to the pronunciation of Chinese character “白”, while “character” literally means “字” in Chinese. Mr. Lin translates the culture-loaded phrase like this to demonstrate a new term to foreign readers, instead of “misspelt word” which is easy to grasp but lack of Chinese charm. In this way, foreign readers can be more conscious of the original cultural genes lie behind those English words.&lt;br /&gt;
&lt;br /&gt;
=====4.2.3 Literal Translation of Culture-loaded Words=====&lt;br /&gt;
The last two examples will show the tactful use of literal translation by Mr. Lin in his translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
12a. 但李诗宛如姑射仙子，有一种落花流水之趣，令人可爱。        &lt;br /&gt;
（沈复，2018：12）&lt;br /&gt;
12b. but Li Po’s poems have the wayward charm of nymph. His lines come naturally like dropping petals and flowing waters, and are so much lovelier for their spontaneity. (Lin Yutang, 2019: 53)&lt;br /&gt;
&lt;br /&gt;
In Chinese, “落花流水” is an idiom, which usually refers to the beauty of the scenes is waning in the late spring or one is defeated utterly. But this phrase is used here to compliment Li Po’s poems’ fluency and naturalness. Even though this expression is full of Chinese features, it is not too hard for foreign readers to get its implication from the images of “dropping petals” and “flowing waters”. For we have a common sense about these two natural scenery that they are both in the state of harmony and fluency. So Mr. Lin’s adoption of the method of literal translation is quite appropriate here and leaves some space for readers to imagine and taste by themselves.&lt;br /&gt;
&lt;br /&gt;
13a. 芸曰：“世传月下老人专司人间婚姻事……” （沈复，2018：27）&lt;br /&gt;
13b. “It is said that the Old Man under the Moon is in charge of matrimony,” said Yün. (Lin Yutang, 2019: 92)&lt;br /&gt;
&lt;br /&gt;
“月下老人” is the god of marriage who is in charge of human love relationships in Chinese mythology. This image is peculiar to China, so it stands to reason that there is no equivalent expression in other countries. When rendering this culture-loaded phrase, Mr. Lin chooses the method of literal translation with words of capitalized initial letters, which enables readers to feel that it is obviously a new culture symbol for them and the Old Man may be a Chinese god. Then it is up to the readers themselves if they want to search for some more information about this “Old Man under the Moon” or not. In this way, the translation becomes briefer and it rests with the readers concerning how much information they will get beyond the lines.&lt;br /&gt;
&lt;br /&gt;
==='''Chapter Five Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
Concerning the current fact that different cultural systems around the world are becoming increasingly connected, translation activities have been literally taking place at every moment. However, the cultural differences in different counties have made it an arduous task. In view of the tremendous differences between China and English-speaking countries, the translation works are no easy tasks as well.&lt;br /&gt;
As symbols which carry lots of cultural information, culture-loaded words are obstacles in translation, for they have no equivalents in other languages. So when translating these words, translators need to be alert and adopt the most proper translation strategies and methods so as to achieve the translation purposes to the deepest extent.&lt;br /&gt;
In this thesis, guided by domestication and foreignization, the author has discussed several culture-loaded words in Six Chapters of a Floating Life, which translated by Lin Yutang. Different from other theses focusing on this issue, the author probes it in five detailed translation methods under the two translation strategies we have mentioned before.&lt;br /&gt;
Through the analysis of former examples, we can come to the point that domestication and foreignization are the unity of opposites. There is no standard answer that which translation strategy should be used in which circumstances. It is the purposes of translation that determine our choice. In the translation of Six Chapters of a Floating Life, Lin Yutang has proved this to us by using different translation methods in accordance with his purposes, which contributes to his translation success both at home and abroad and the cultural exchanges between China and other countries.&lt;br /&gt;
In total, this thesis has basically fulfilled its tasks to prove the instructiveness of the translation strategies of domestication and foreignization, and find out the reasons why Lin Yutang’s translation version turns out to be a huge success and receives warm responses. At the same time, it points out that this translation has played an active role when Chinese culture steps out to the global stage, and provides reference for the translation of culture-loaded words.&lt;br /&gt;
&lt;br /&gt;
==='''Bibliography'''===&lt;br /&gt;
&lt;br /&gt;
[1]. Lawrence, Venuti. The Translator’s Invisibility [M]. Shanghai: Shanghai Foreign Language Education Press, 2004.&lt;br /&gt;
&lt;br /&gt;
[2]. Eugene, A. Nida. Language and Culture: Contexts in Translating [M]. Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
&lt;br /&gt;
[3]. Eugene, A. Nida. Toward a Science of Translating [M]. Shanghai: Shanghai Foreign Language Education Press, 2004.&lt;br /&gt;
&lt;br /&gt;
[4]. Mona, Baker. In Other Words: A Coursebook on Translation [M]. Beijing: Foreign Language Teaching and Research Press, 2000.&lt;br /&gt;
&lt;br /&gt;
[5]. 包惠南. 文化语境与语言翻译[M]. 北京：中国对外翻译出版公司，2001.&lt;br /&gt;
&lt;br /&gt;
[6]. 冯丽. 浅析文化视角下的林语堂译本《浮生六记》[J]. 漯河职业技术学院学报，2013(3)：116-117.&lt;br /&gt;
&lt;br /&gt;
[7]. 胡壮麟，姜望琪. 语言学高级教程[M]. 北京：北京大学出版社，2002.&lt;br /&gt;
&lt;br /&gt;
[8]. 刘艾莉. 认知翻译观视角下《围城》中文化负载词的翻译研究[MA]. 广东外语外贸大学硕士学位论文, 2015.&lt;br /&gt;
&lt;br /&gt;
[9]. 梁林歆，许明武. 国内外《浮生六记》英译研究：回顾与展望[J]. 外语教育研究，2017(4)：53-59.&lt;br /&gt;
&lt;br /&gt;
[10]. 李懿. 从归化和异化论林语堂《浮生六记》译本中文化词的翻译[J]. 英语广场·学术研究，2013(11)：43-44.&lt;br /&gt;
&lt;br /&gt;
[11]. 沈复. 《浮生六记》（双语版）[M]. 湖南：湖南文艺出版社，2019.&lt;br /&gt;
&lt;br /&gt;
[12]. 沈复. 《浮生六记》[M]. 浙江：浙江工商大学出版社，2018.&lt;br /&gt;
&lt;br /&gt;
[13]. 吴华玲. 林语堂中庸观在其译作中的审美再现——以林译《浮生六记》为例[J]. 云梦学刊，2010(3)：113-116.&lt;br /&gt;
&lt;br /&gt;
[14]. 王维维. 从形合与意合角度分析林语堂《浮生六记》译本[J]. 英语广场·学术研究, 2012(10)：46-47.&lt;br /&gt;
&lt;br /&gt;
[15]. 熊兵. 翻译研究中的概念混淆[J]. 中国翻译，2014(3)：82-88.&lt;br /&gt;
&lt;br /&gt;
[16]. 张南峰. 艾克拉西的文化专有项翻译策略评介[J]. 中国翻译，2004.&lt;br /&gt;
&lt;br /&gt;
[17]. 朱怡天. 《浮生六记》林语堂英译本中文化负载词的翻译[MA]. 上海外国语大学硕士学位论文, 2013.&lt;br /&gt;
&lt;br /&gt;
[18]. 翻译理论与翻译技巧论文集[C]. 北京：中国对外翻译出版公司选编，1983.&lt;br /&gt;
&lt;br /&gt;
==How to Keep “Chineseness” in Idiom Translation from Chinese to English	瞿淼 202070080604 Qu Miao==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
Idiom is a form of expression natural to a language, person, or group of people. With rich cultural information, Chinese idioms carry the characteristics of Chinese language and culture. In the translation of idoms from Chinese to English, “Chineseness” in idioms is often lost in the translation, since Chinese and English belong to different language systems so there exist great cultural differences between them. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. And the article ends with the conclusion that in idiom translation from Chinese to English, it is advisable to translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating, so that “Chineseness” in the original text is kept in translated text as much as possible. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
idiom translation; cultural deficiency; cultural differences; foregnizing; domesticating&lt;br /&gt;
&lt;br /&gt;
===汉语习语英译如何保持“中国性”===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
俗语是流传在人民群众口头上的，结构相对稳定的通俗语句，一般包括谚语、歇后语、惯用语和俗成语。汉语俗语承载着中国语言文化特色，蕴含着丰富的文化信息。在汉英俗语翻译中，因为汉语和英语属于不同的语言系统，并且文化差异较大，所以常常出现译文丢失了中国特色的情况。本文从归化和异化的角度，对比了分别使用归化和异化翻译方法的译文的效果，讨论汉英俗语翻译保持中国特色的方法，得出结论，在中文习语的翻译过程中，译者应该根据特定语境的需要，在异化和归化之间找到一个平衡点，以此来最大限度地保持俗语的中国特色。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
习语翻译；文化缺失；文化差异；异化；归化&lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
An idiom is a set phrase of two or more words that means something different from the literal meaning of the individual words． ( Ammer，1997: vii) (习语是由两个或多个词组成的固定词组，它的意义不同于各个组成词的字面意义。) Generally speaking, idioms include colloquialisms, allegorical sayings, proverbs, slang, jargon and so on. The composition and semantics of idioms are very conventional, which is inseparable from the social and cultural background of idioms. Language is the carrier of culture, and idioms are an essential part of language. Idioms are deeply rooted in the social and cultural background where they are produced, and fully reflect the geographical environment, customs, religious beliefs and social, political, economic, and cultural systems in this background. Therefore, idioms are very national and cultural.&lt;br /&gt;
&lt;br /&gt;
As an effective means to promote cross-cultural communication, translation is a bridge connecting different languages and can enhance communication between different cultures. As the essence of national culture, the translation of idioms plays an increasing important role in promoting cultural exchanges, and the biggest difficulty in translation is how to deal with the cultural conventions of source idioms. For translators, idiom translation must not only be fluent and express meaning, but also realize the transfer of cultural connotations implied by idioms. Idioms in Chinese are the carriers that convey the rich connotations of the Chinese language. They have the characteristics of concise language, brilliant meaning, typical connotation, and wide range of uses. Since idioms are the most quintessential and typical part of Chinese culture and the shining pearl in Chinese culture, idiom translation is of great significance for achieving the most perfect state of communication between China and the West. Due to the differences between Chinese and Western cultures, there exist cultural deficiencies in the translation of Chinese idioms, which makes it difficult for people of different cultural backgrounds to establish coherent and unobstructed semantics when communicating. &lt;br /&gt;
&lt;br /&gt;
The first chapter of this article is an overview of Chinese idiom translation, analyzing the problems of Chinese idioms translation and the importance of keeping “Chineseness” in idiom translation. In the second chapter, this article discusses the reasons for cultural deficiency in Chinese idiom translation form four aspects: different emotional orientation, historical and cultural background, religious beliefs and ways of thinking. The third chapter is a comparative analysis of foreignizing and domesticating translation in idiom translation. This chapter begins with a brief introduction of foreignizing and domesticating translation method, and then compares the application of the two methods in idiom translation. At last, this article ends with the conclusion that translators should, according to the needs of a specific context, find a balance between foreignizing and domesticating.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 An Overview of the Idiom Translation form Chinese to English===&lt;br /&gt;
Chinese idioms are mainly created by the folk and widely circulate. From the expression content of Chinese idioms, it has a large connotation, rich and profound content, hence it is surely informative with a good expression effect. As for language structure, it is usually characterized by popularity and colloquialism. In view of the current situation of the translation of Chinese idioms, the cultural connotation is obviously missing due to the influence of cultural forms. Idiom is a window for foreigners to understand Chinese culture. Therefore, it is of significance to keep Chinese characteristics in the translation of Chinese idioms as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
====1.1 The Problems of Idiom Translation form Chinese to English ====&lt;br /&gt;
Chinese idioms involve many contents and cover a wide range of knowledge. There is no doubt that this colloquial language has the characteristics of popularity, reflecting common and commonly used factors in daily life, so that the meaning of Chinese idioms can be fully expressed.Chinese idiom is a kind of inheritance of folk culture. In the process of translation, it is affected by its own cultural form and historical factors, and there is a certain cultural deficiency, or &amp;quot;loss of Chineseness“, in the translation of Chinese colloquial language.&lt;br /&gt;
&lt;br /&gt;
The manifestation of cultural deficiency in the translation of Chinese idioms is mainly due to the errors in the interpretation of the inherent meanings conveyed by the Chinese idioms, and the discrepancy in the intrinsic values between the translator and the original Chinese idioms after translation. As a result, the inheritance and development of culture are hindered, and there is a lack of comprehensive understanding in the process of foreign translation.The emergence of this phenomenon is a manifestation of cultural deficiency, and the contradiction of cultural mechanism orientation between readers and translators leads to the emergence of cultural deficiency.On the basis of the semantic meaning of the original text, the translation of Chinese colloquial language is in accordance with the linguistic environment and the operational environment of grammar. The translation process emphasizes the cultural inheritance and the expression of intrinsic value.It is precisely the collision between different cultures that causes the phenomenon of culture loss.&lt;br /&gt;
&lt;br /&gt;
====1.2 The Importance of Keeping “Chineseness” in Chinese Idiom Translation to English====&lt;br /&gt;
Idioms are the condensed and quintessence of human language. As the treasures of national culture, they carry the cultural information such as geography, history, religion and living habits of a country or a nation. Translation is a kind of cross-cultural communication activity, which conveys cultural characteristics. If it is separated from the culture of a nation, translation would miss its due role. Since the 1980s and 1990s, translation studies have ushered in a new stage, namely the shift of translation. Susan Bassnett is a representative of the school of &amp;quot;cultural translation&amp;quot;. Her view of cultural translation emphasizes the special status of culture in translation -- as language and culture are closely related, culture, rather than text, should be regarded as the basic unit of translation. In short, translation is by no means an act of pure language. It is deeply rooted in the culture in which the language is located. Translation is the communication within and between cultures, and translation equivalence is the cultural function equivalence between the source language and the target language. In a word, it is significant to keep Chinese characteristics in Chinese Idiom Translation to English as much as possible to spread Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 The Reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English===&lt;br /&gt;
Chinese and English have completely different cultural backgrounds. The cultural differences between the two are huge, which makes the Chinese and Western people have huge understanding barriers in language exchanges, especially idioms in traditional Chinese culture. Since idioms contains rich and profound cultural background knowledge, translators will inevitably encounter the problem of cultural deficiency in the process of idiom translation, transplanting one culture to another. The problem of cultural deficiency in idiom translation occurs frequently. The reasons for the Loss of “Chineseness” in Idiom Translation from Chinese to English are mainly reflected in the following four aspects.&lt;br /&gt;
&lt;br /&gt;
====2.1 Different Emotional Orientation====&lt;br /&gt;
Although there are many words that refer to the same thing in Chinese and English, the word may mean differently in different language contexts, for the same word may bear different associative meanings. For example, Chinese people and Westerns often have different understanding to color words. The semantic associations of the word &amp;quot;yellow&amp;quot; are different in English and Chinese cultures.In Chinese culture, yellow is the symbol of imperial power and status, so it plays an important role.For example, &amp;quot;黄袍加身“（the yellow robe adds the body） refers to being an emperor.However, in modern Chinese, the word &amp;quot;黄&amp;quot; often has a derogatory meaning, which means lewdness and depravity. It forms many new words with other words and is widely used.For example: &amp;quot;黄色影片&amp;quot;, &amp;quot;黄色书籍&amp;quot; and so on, most of them are related to the concept of sex. Nevertheless, yellow represents justice, wisdom and glory in Western culture.In Western art St. Peter is dressed in yellow.Of course, yellow also has a bad symbolic meaning. It reminds people of the color of the clothes worn by Judas, who betrayed Jesus. Therefore, yellow can be used to express &amp;quot;timid, unreliable, jealous, sensationalist, low-level sensationalism&amp;quot; and other derodic meanings. But in English the word &amp;quot;yellow&amp;quot; doesn't have an obscene meaning.  Chinese people has regarded the &amp;quot;dragon&amp;quot; as the symbol of the nation since ancient times, and the Chinese nation called themselves the &amp;quot;descendant of the dragon&amp;quot;. However, in western culture, &amp;quot;dragon&amp;quot; is a lizard with scales, wings and tails, an can breathe fire. It is a symbol of evil and cruelty. Therefore, if the Chinese idiom “望子成龙” was translated into “hope one’s children to become a dragon”, it would lead to great misunderstanding. But we translate it into “hope one’s children will have a bright future”, foreigners may not get the metaphoric meaning of the word “龙”. This is what we said the loss of “Chineseness”, namely, cultural deficiency.&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Historical and Cultural Background====&lt;br /&gt;
Chinese culture has a long history and bears a profound and sophisticated cultural nature. As the essence of Chinese culture, Chinese idioms often contain many historical allusions. And idioms originated from literary quotation or historical events should not be conceived literally because they have deeper meanings. Without cultural background knowledge, it is not easy to understand this kind of idioms, not mention to translate them. For instance, the Chinese idiom “三顾茅庐”, which means repeatedly requesting somebody to take up a responsible post, derives from a historical story of Zhuge Liang. At the end of the Eastern Han Dynasty, Zhuge Liang lived in a thatched cottage in Longzhong. Xu Shu, a counsellor, recommended zhuge Liang to Liu Bei and said, zhuge Liang was a genius.In order to ask Zhuge Liang to help him conquer the war, Liu Bei went with Guan Yu and Zhang Fei to ask him to leave the mountain.However, Zhuge Liang was not at home, so Liu Bei had to leave his name and went back unhappy.A few days later, Liu Bei learned that Zhuge Liang had returned and went with Guan Yu and Zhang Fei against the wind and snow.But Zhuge Liang went out again, and Liu Bei and his men left again. Liu Bei went to Longzhong for the third time and finally met Zhuge Liang.In the conversation, Zhuge Liang made a very incisive analysis of the situation, which impressed Liu Bei. Liu Bei visited the thatched cottage three times, which greatly moved Zhuge Liang and he promised to go out to help him. Zhuge Liang helped Liu Bei win many victories and laid the foundation of the state of the Han dynasty for him. From this story comes the idiom. If we just translate “三顾茅庐” into “repeatedly to request somebody to take up a responsible post’ or “have visited the cottage thrice in succession to call on somebody repeatedly”, foreigners would not get the allusion of it, hence the Chinese characteristics is lost somehow. Likewise, the idioms like “班门弄斧” and “卧薪尝胆” are all relevant to some historical figures, who are known by all Chinese people but unfamiliar to foreigners. Only when they have learned something about Zhuge Liang, Lu Ban, and Gou Jian can they get the meaning of these idioms. And it is the profound historical and cultural backgrounds that make the Chinese idioms hard to translate.&lt;br /&gt;
&lt;br /&gt;
====2.3 Different religious beliefs====&lt;br /&gt;
As a special form of human culture, religion is produced and developed almost synchronously with human culture, and all ethnic groups have their own religious beliefs and cultures. Religion not only exerts a certain influence on people's values and ways of thinking, but also influences language expression. In the late Western Han Dynasty, Buddhism was introduced into China, and it has a history of more than one thousand years in China. Accompanied with the introduction of Buddhism came some idioms from Buddhism or related to Buddhism, such as “放下屠刀，立地成佛”, “苦海无边，回头是岸”, and “醍醐灌顶”. Most Chinese people believe in Buddhism and Taoism, while most Westerners believe in Christianity. In the context of two different religious cultures, translators often meet translation difficulties. Take “放下屠刀，立地成佛” as an example. The idiom &amp;quot;放下屠刀&amp;quot;(lay down the butcher's knife) does not refer to the butcher's knife that actually kills. The &amp;quot;butcher's knife&amp;quot; here refers to malice, evil deeds and all delusions, delusions, confusion, differentiation and persistence. The sentence “放下屠刀，立地成佛&amp;quot;(Put down the butcher's knife and become a Buddha on the spot) means: the one who put down delusion, distinction, persistence, is the Buddha! The essence of &amp;quot;butcher knife&amp;quot; is &amp;quot;man's confusion to himself&amp;quot;. Many translation versions of this idiom are given, like “A killer becomes a Buddha at the moment he drops the knife to kill.” and “A wrongdoer may become a man of virtue once he does good.”; however, these versions both neglect the original Buddhist factors. If the cultural connotation is not expressed in translation, westerners would feel confused while reading.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
====2.4 Different Ways of Thinking====&lt;br /&gt;
As for the characteristics of the deep structure of Chinese culture, from Hager to Derrida, the western academic circle has formed a prejudice that China has no rationality and no philosophy. Previous Chinese scholars have found some similarities and differences between Chinese and Western cultures in material, institutional and ideological aspects, but they have neglected the role of rationality in the Chinese and Western cultures. Reason has different contents and categories. Different categories of reason make up different rational structures. Although the outbreak of rationality is the common characteristic of Chinese and Western civilizations in the axial age, their rational structure is not the same.The rational structure of the ancient West includes logical reason, natural reason, practical reason, and aesthetic reason, but it lacks historical reason. Its rational structure is dominated by pure reason, while logical reason occupies a dominant position.The rational structure of China includes historical reason, natural reason and moral reason. It has logical thought, but it has not developed logical reason, among which historical reason occupies a dominant position. Logical reason dominates western thinking, while historical reason leads Chinese thinking. This difference in rational structure is the fundamental reason for the difference in Chinese and Western thinking. The difference between Chinese civilization and Western civilization lies in the difference of rational structure. The difference between the western civilization and the Chinese civilization lies in the difference of dichotomy.Some of the differences between Chinese and Western dichotomies can be traced back to the differences between Chinese and Western languages. Different language features are the source of the differences between Chinese and Western cultures.&lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Comparative Analysis of Foreignizing and Domesticating Translation in Idiom Translation===&lt;br /&gt;
As a literary form, Chinese idioms have many inherent and connotative meanings. In the process of translation, the phenomenon of loss of Chinese characteristics is quite serious. In order to induce the loss of Chinese characteristics in translation to minimum, we should choose the appropriate translation method. Domesticating and foreignizing translation have always been the focus of debate in the field of translation. The essence of the contradiction lies in the proposition that the expression form of the original language introduced into the target language or the idiomatic expression in the target language. This article, from the perspective of domesticating and foreignizing, compares the different effects of the text translated repectively by domestication and foreignizing method and discusses the way to keep “Chineseness” in idiom translation form Chinese to English. &lt;br /&gt;
&lt;br /&gt;
====3.1 A Brief Introduction of Foreignizing and Domesticating Translation====&lt;br /&gt;
Foreignizing and Domesticating Translation are systematically put forward by Lawrence Venuti in his book Translator's Invisibility: A History of Translation (1995). Domesticating translation is to transform the foreign element in one culture into something familiar in another culture.It puts aside the sentence and image of the original text, but grasps its pragmatic meaning. From the target language and the original text of the pragmatic meaning of the same way of expression.Strictly speaking, domestication is a revision of the culture of the target language. However, it reduces the difficulty of the readers to accept the translation text at the expense of the large culture contained information as well as the appreciation and understanding of the meaning of heterogeneous culture to some extent. On the contrary, foreignization is to transform the information from one culture and language to another culture and language in a way that remains almost as it is. It endows the target language with new linguistic elements and also novel and unique forms of expression, which is conducive to the mutual communication and penetration of two heterogeneous cultures and languages, so as to promote their mutual integration. In his book, Venuti makes a critical study of western translation from the early 17th century to the present, and reveals that the strategy of &amp;quot;smooth translation&amp;quot; has always been dominant in the history of Western translation. The fundamental reason is to form a norm of foreign literature in English based on the western ideology. Venuti puts it bluntly that his purpose writing this book was to go against tradition, namely, to advocate the visibility of translators. Venuti opposed domestication and advocated foreignization in tradition. This translation strategy, he says, can be called &amp;quot;resistance&amp;quot;. Such translation not only avoids smooth translation, but also challenges the culture of the target language, because smooth translation tamper with the foreign text with the ethnocentrism of the culture of the target language. &amp;quot;Resistance&amp;quot; means resistance to the ethnocentrism of the target language culture, so that the translator is no longer invisible in translation. &lt;br /&gt;
&lt;br /&gt;
Nida is the representative of the domestication translation. He put forward the concept of functional equivalence, “The relationship between the target receptor and the target text should be equivalent to that between the source language receptor and the source text”, in order to eliminate the differences in language and culture in the translation.&lt;br /&gt;
&lt;br /&gt;
====3.2 The Application of Domesticating Translation in Idiom Translation====&lt;br /&gt;
The ideal of Nida's domesticating translation is the closest natural equivalent. Domesticating translation maximizes the dominant position of the target language and makes the target language close to readers. It tries to overcome cultural differences to realize the equivalent translation. Due to the cultural differences between different languages, translators are required to have a keen sense of culture and ability to fully and accurately interpret the national psychology and cognitive mode of the source culture, so that they can reproduce the profound cultural connotations of the source language. Generally speaking, idioms are words with rich cultural connotations. Undoubtedly, the choice of foreignizing and domesticating method will produce different results: whether the culture of the source language can be preserved, and to what extent can be preserved. If we choose domesticating method, we should realize that there are two premises to distinguish it: one is the domesticating under the principle of fidelity, which is prescriptive and centered on the source language; another is domesticating under the premise of non-faithfulness, which is descriptive and oriented by the translation into Chinese.&lt;br /&gt;
That is to say, domesticating translation can be divided two way. One is a faithful principle under domestication, we can refer it as equivalent translation. While using this method to translate idioms, translators try to look for expressions from target language which has the same smantic effect as that of the source language, thus to make the translation natural, direct and vivid, improving the readability and acceptability of the translation. For example, the Chinese idiom &amp;quot;时间就是金钱&amp;quot; is translated as &amp;quot;Time is money&amp;quot;, and &amp;quot;事实胜于雄辩&amp;quot; as &amp;quot;Facts speak louder than words&amp;quot;. The other is a loyal premise of domesticating, which is similar to free translation. When the cultural characteristics of source language idioms expressed cannot be transformed through literal translation, translators should adopt free translation, not only to convey the deep meaning of the source language, but also to reflect characteristics of the target language, realizing the harmonious development of the two different languages. For instance, &amp;quot;胆小如鼠&amp;quot; is translated into &amp;quot;as timid as a hare&amp;quot; instead of &amp;quot;as timid as a mouse&amp;quot;. &lt;br /&gt;
&lt;br /&gt;
Another example of the application of domesticating is the translation version of the famous Chinese novel 《红楼梦》 by Hawkes. There are a large number of idioms in the novel, and Hawkes generally translated them by using the method of domesticating. For the sentence “癞蛤蟆想天鹅吃。”( 曹雪芹 165) , Hawkes translated it into “ The toad on the ground wanting to eat the goose in the sky” (Hawkes 242). Here, Hawkes replaced “swan”(天鹅) with “goose”(鹅), since the associative meanings of “swan” and “goose” are completely different in western culture.&lt;br /&gt;
&lt;br /&gt;
====3.3  The Application of Foreignizing Translation in Idiom Translation====&lt;br /&gt;
Foreignizing translation means that, under the pressure of cultural value deviationism, the reader is brought into the context of the translation, accepts the language and cultural differences of the foreign language text. It takes the source language culture as the destination, adopting the source language expression methods that correspond to the original author, approaching the source language text author, and conveying the original content most truthfully. For example, if  &amp;quot;一箭双雕&amp;quot; is translated as &amp;quot;kill two hawks with one arrow&amp;quot; instead of &amp;quot;kill two birds with one stone&amp;quot;, the cultural information of the source language would be preserved to the greatest extent, so that the different cultural connotations can be truly presented to readers. The differences in the culture of the source language are reflected, allowing readers to experience foreign cultures through their own cultural cultivation. The foreignizing translation method reflects a trend of cultural integration, allowing the strong culture and the weak culture to develop in the collision, and finally achieve equal dialogue in the continuous exchange. It not only promotes cultural exchanges, but also contributes to the enrichment and development of the target language culture.&lt;br /&gt;
&lt;br /&gt;
Moreover, another example of the application of foreignizing is the translation version of the famous Chinese novel 《红楼梦》 by Yang Xianyi(杨宪益). Contrary to Hawkes’ s translation, Yang adopted the method of foreignizing while confronting with cultural factors in translating. As for “癞蛤蟆想天鹅吃”(曹雪芹 165), Yang translated it into “A toad hankering for a tatste of swan”. Here, Yang keeps the “Chineseness” in source language through literal translation.&lt;br /&gt;
&lt;br /&gt;
Choosing domesticating or foreignizing is not a question of black and white, but a question of grasping &amp;quot;degree&amp;quot;, or finding a balance. Translation involves the pragmatic rules of two different languages and is a cross-linguistic and cross-cultural communicative activity. Foreignizing and domesticating shouldn’t be treated simply separately. In many cases, the use of the two methods is restricted by the pragmatic environment and must be combined. It is impossible for a translator to choose only one method to translate a work and use it to the end. The key to the translation of idioms is to grasp a balance point between domesticating and foreignizing. If we simply emphasize the readability of the translated version, we may ignore the cultural characteristics of the source language, leading to excessive domestication and loss of the culture of the source language. However, if we only focus on the transmission of the cultural information of the source language, it may damage the readability of the translated text and lead to excessive foreignizing. The loss of readability of the translated text will eventually lead to the failure of the translator's efforts. The selection method of foreignizing and domesticating should be a dynamic mechanism, flexible and changing with the change of corresponding influencing factors. Due to the need of specific context, the same idiom may be translated in different ways. In the process of idiom translation, whether to adopt domesticating or foreignizing, communicative purpose and pragmatic environment all affect the choice of methods. For example, the primary purpose of Yang’s translation of Dream in Red Chamber is to spread Chinese culture; therefore, he mainly adopted the method of foreignizing in idiom translation, so that the “Chineseness” in idioms could be kept as much as possible. And Hawkes mainly used domesticating in his translation, because he wanted to reduce the difficulties of reading, making it easier for western readers to accept the novel. So we can see, different communicative purposes lead to different chooses of translation methods.&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Domesticating and foreignizing have always been the focus of controversy in translation circles. The essence of the contradiction is to advocate the introduction of the original expression in the target language or the authentic expression of the target language. The article believes that the contradiction between the two is not irreconcilable under normal circumstances. In fact, mere foreignizing or domesticating cannot appear alone in translation. The balance between the two should be sought as much as possible on the premise of loyalty to translation duties. &lt;br /&gt;
&lt;br /&gt;
One of the purposes of translation is to spread the source language culture, promoting cultural exchange and integration as well as the diversified development of the world. The foreignizing translation method can reserve enough space for readers to appreciate and analyze foreign cultures. The translator should have enough confidence in readers when adopting foreignizing strategies, and believe that readers can give full play to their imagination to understand foreign countries on the basis of comparing their own and foreign culture. The ultimate goal of translation is to promote cross-cultural communication. It is necessary to consciously retain relevant cultural factors in the translation process. Simply using domestication translation will inevitably hide or even distort the cultural connotation of the source language. In order to preserve and spread the source language culture, the use of foreignizing translation methods should be emphasized when translating idioms rich in cultural meaning. However, the foreignizing strategy has its limits. Regardless of whether for interpretation or translation, it does not mean that all idioms containing cultural factors should be preserved. Information transmission and cultural transmission are equally important in the translation process. One cannot lose sight of the other. Idioms convey a country’s culture brilliantly. In the process of idiom translation, the expression of cultural factors cannot be ignored. The retention of unique cultural images can attract readers of the target language. The actual acceptance ability of the target language readers cannot be ignored, otherwise it may cause poor communication. In the translation process, the translator must adhere to the principle of the inter-growth of different languages and cultures, and must pay attention to the fact that the translation must achieve communication, coordination and docking with the world, and at the same time, it must not be inappropriately eliminated in order to comply with the needs of the target country. The source language and the target language are inherent in language and culture.&lt;br /&gt;
&lt;br /&gt;
===5. References===&lt;br /&gt;
&lt;br /&gt;
==Translation of English Proverbs from the Perspective of Culture	韩海洋 202020080602 Han Haiyang==&lt;br /&gt;
&lt;br /&gt;
===Abstract===&lt;br /&gt;
under the context of close communication between eastern and western countries, cultural influence now is increasingly enjoying more importance than before in language exchanging. As for translation of English proverbs, proper translation strategies should be considered in order to better understand their meaning and characters. By looking up thesis and documents, some translation strategies need to be concluded. In terms of cultural influence and social communication, foreignization and domestication are chosen in which the former is used more frequently that the latter. It arrives the conclusion that foreignization applied for translation of English proverbs is on the increase. &lt;br /&gt;
&lt;br /&gt;
===Key Words===&lt;br /&gt;
proverbs; culture; translation strategies&lt;br /&gt;
&lt;br /&gt;
===从文化视角来看英语谚语的翻译===&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
由于文化因素在不同语言之间的交流具有一定的影响，特别在中西方交往日益密切的背景下。为了更好的翻译英语谚语，使其达到应有预期效果，适当的翻译策略可以在翻译过程中更好地了解谚语的含义与特色。通过查阅资料和文献，总结出合适的翻译方法。根据现在的社会背景和文化影响，对于归化和异化两种方法，异化的选择得到了更多的倾向。在翻译的过程中，将文化因素考虑进去对于语言翻译上面，异化的趋势将会逐渐增大。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
谚语; 文化; 翻译方法 &lt;br /&gt;
&lt;br /&gt;
===1. Introduction===&lt;br /&gt;
With the advent of 21th century, society has been changed in a wide scope, and shed light on the unparalleled interaction of culture and economy as most exemplified phenomenon happening everywhere. Translation is thereby a way to transfer from one culture to another, in which the effect of cultural background is behind language the essence of best fruit of translation. The history of translation has been lasted for a long time, for example when it comes to English proverbs, which can be traced to centuries ago, like Bible and works of Shakespeare. It is not rare to see that each country has its own unique culture, and under the cover abundant resources mirroring a country can be exploited. English proverbs as a product of culture the bridge for cultural exchange is been studied since centuries ago. The strategies of proverbs translation also have been experimentally discussed from time to time as the rapid development of culture and economy. Translation plays a key role in promoting a country’s own culture, because that is the way of importing and exporting knowledge of culture to another country. Proverbs is the product of culture that cannot be understood directly without any effort to digest it. So translation is needed, which could impose exotic flavors to new conception or understanding, but the premise is that translation is properly chosen in regard to nowadays strongly cultural promotion awareness.&lt;br /&gt;
&lt;br /&gt;
Usually proverbs are concise, concrete and pithy words which are rhythmed and organized for the sake of being simple to remember and spread to people. Proverbs are summarized by certain people from all walks of life in a specialized area, including eating habits, farming, belief, customs and so many. Proverbs composed of words the exact symbol of language, are named as the crystal of culture in a easily understandable way. Culture awareness is highly appreciated whatever it is developed country or developing country. For the fulfillment of translation of English proverbs, therefore this thesis aims to translate English proverbs with appropriate translation strategies-mainly foreignization and domestication from the perspective culture.&lt;br /&gt;
&lt;br /&gt;
===2. Chapter 1 General Introduction to English proverbs===&lt;br /&gt;
&lt;br /&gt;
====1.1 Definition of Proverbs====&lt;br /&gt;
As far as history is concerned, proverbs can be dated back to the times that language is produced. According to Dictionary of Proverbs, proverbs are “a succinct and memorable statement that contains advice, a warning or a prediction, or an analytical observation”. Maybe the first definition is given by Socrates that a proverb is noted as brevity, philosophical tone, and common usage. In the 15th century, Michael Apostolius of Byzantium wrote, “A proverb is a statement which conceals the clear in the unclear, or which through concrete images indicates intellectual concepts, or which makes clear the truth in furtive fashion”. Champion (1966:xi) has claimed his idea “a proverb in my opinion is a racial aphorism which has been, or still is, in common use, conveying advice or counsel, invariably camouflaged figuratively, disguised in metaphor or allegory.” According to Mieder (1993), “A proverb is a short generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorable form and which is handed down from generation to generation”. Although definition is definitely different from one to another, one thing is for sure is that proverbs have been proved to exist for a long time. From all the above have been talked, proverbs can be boiled down to a simple, culture-loaded, and wide-circled saying enjoying great popularity throughout the whole country. Considering it that a majority of elements are included in proverbs, especially when it comes to perspective of culture, some feasible measures should be properly taken to handle it.(Honeck 1997,12)&lt;br /&gt;
&lt;br /&gt;
1.1.1 Origin of Proverbs from Abroad&lt;br /&gt;
Proverbs are not come out from nowhere, and the amount and meaning of them do not stay the same eternally. As a rule, comparison between at home and abroad is always been found. From abroad, English proverbs could be seen in Bible, and works from Shakespeare and other fables. Part of old proverbs are stemmed from Bible, which largely related to God and so many fairy tales, or in other word like “God” or any related implication are sometimes recorded in proverbs. Like the famous one said: “man proposes, God disposes”, it shows that in western country people faithfully believe in God who is enshrined in most western religions, especially Christianity. Except from Bible, in the times of Renaissance Shakespeare’s works can be found in which some proverbs are known from that time. For example, in Romeo and Juliet there is one sentence “a rose by any other means would smell as sweet”. It means that irrespective of how things’ names are changed, the essence embedded in them would still intact. Shakespeare is as one of the most brilliant play writers just on the behalf of renaissance period. There are still amounts of proverbs created by other scholars like Francis Bacon, John Milton and so on.(Li Keshi 2009,35-38)&lt;br /&gt;
&lt;br /&gt;
1.1.2 Origin of Proverbs at home&lt;br /&gt;
  &lt;br /&gt;
In china, proverbs can be traced to Spring and Autumn periods. At that time, people mostly work at farm, so there are a lot of proverbs related to farming or country life. with Zuo’s Commentary( 左 传 ) deserves the first.In it, the Chinese proverb “山有木，工则度之；宾有礼，主则择之”has its track, and most of the proverbs mentioned in Zuo’s Commentary are from Zhou Dynasty as “Zhou proverbs”(周谚). Besides, terms like “Xia proverbs(夏谚)” can also be found in Mencius(孟子). Like the proverb “吾王不游，吾何以休？吾王不豫，吾何以助？一游一豫，为诸侯度”from Mencius, though have not been handed down, it is regarded as the earliest proverb that have been recorded (ibid,2003). Xia is an extremely ancient dynasty in Chinese history, as far as over 4,000years from today. So maybe proverbs are not as popular as today, they are definitely has records and can shed light on Chinese history.Proverbs in China are said to date back to as early as before the words came into being. People at that time did not pass down their knowledge and experience by writing, while they made it by speaking and saying in a simple and memorable way. With time moving forward, proverbs are gradually been regarded as important as written words which play a great role in future generation in dealing with culture and heritage. No matter what kind of proverbs are produced, from the historical evidence it can be observed that proverbs can across ocean and land, moving to another country, another culture domain.(ibid 2003,31) &lt;br /&gt;
&lt;br /&gt;
====1.2 Characteristics of Proverbs====&lt;br /&gt;
Proverbs are memorable, vivid words which are succinct and simple in form summarized by people from all walks of life. Both Chinese and English are bountiful in considering the thousands of proverbs have been recorded and there are still more proverbs to be created as time goes on. For the record, proverbs are not spoken at random and created at one’s free will. Some rules can be depended on, such as the lifestyle, living environment, education, social value, and so on. Take environment for example, the British lived near to ocean or sea, and therefore it is common to see proverbs related to sea spoken by English people “In a clam sea, every man is a pilot.”&lt;br /&gt;
&lt;br /&gt;
1.2.1 Cultural Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
Broadly speaking, culture contains all the aspects of the society and gives its people ability viewing the world. Meanwhile, culture also can be regarded as a deciding element on distinguishing the difference from each country. It is no exaggeration to say that a country’s most standing heritage is its culture, which keeps changeable in line with the history. Although nowadays similarities of culture are seen more easily than ever before, the reason is under the influence of globalization-culture import and export take place here and there. The logic is culture formed from all walks of life, which means language is included, and proverbs are product of language. Therefore, proverbs carry characteristics of culture whatever the country is and how singular its culture is. Social customs is one of the big parts in a cultural society, there are some symbols or people are widely used in proverbs. Jack and Jill usually refer to man and woman in general such as: “every Jack has his Jill”. The counterpart in china is also easy to find. To name a few, there are more could be found in each cultural community. The next indispensable one is religion. It is well acknowledged that western countries like America and the UK, are religious countries, in which the words like: “God, devil, and church” are seen here and there. Like it has been said before, language is the product of culture, which contains every aspect of people’s life from individuality to the whole society. What is more, value concept is also included since it reflects how a country embodies its culture to the outside world. Giving respect for the aged in china is a necessary and ethic social value passed on and on for thousands of years. In Chinese, there is proverb saying that: “不听老人言，吃亏在眼前”. It means youth should listen to what the old men told you, or you will pay the price of what you have done. Instead, traditional values favor in masculinity, people think that men are superior to women and they have direct control over them. Ego and individuality in America is felt deeply, because they think that they are going to be successful by themselves from any given chance. They seldom make big achievement by working in group rather than enjoying doing it by their own hands. Proverbs like “near is my shirt, but near is my skin” is emphasizing that someone himself is more important than others.(Li Keshi 2009,35-38)&lt;br /&gt;
  &lt;br /&gt;
1.2.2 Rhetorical Characteristics of Proverbs&lt;br /&gt;
&lt;br /&gt;
As proverbs express concrete meaning by only a few words, sometimes it has to apply some kind of rhetorical devices for perfectly presenting the delicacy of proverbs. Some meaningful proverbs are not understood directly by adding each word all together, however, it only can be realized by using proper rhetorical methods to give their deep meaning, in another word, connotative meaning. &lt;br /&gt;
&lt;br /&gt;
Simile is often seen in proverbs, and it usually compares one thing to another thing, in order to showing its vivid or obscure picture to receptor who may not understand directly from plain words. In sentences with simile, “like” and “as” are widely used for example, “March come in like a lion and goes out like a lamb”, and “time tries friend, as fire tries gold”. The former means that the changes of March is different from how it is coming and ending, and the latter means that friend like gold needs to be tested then you would find who is your real friend. Both of them impressively express the core meaning from unfamiliar thing or abstract thing to specific and easily understandable thing. Metaphor is seemingly like simile, but it is more implicitly explaining meaning than simile. Like “brevity is the soul of wit” and “an empty bag cannot stand upright”. The former means brevity is so important to wit like the soul of a person, the latter one translated in Chinese is “人是铁，饭是钢，一顿不吃饿的慌。” Hyperbole is a rhetoric that uses overstatement or obvious exaggeration to emphasize something, such as “Our life is but a span” and “An unfortunate man would drown in teacup”. The former means life lasts in a few times as short as span, which is obviously overstated. The latter means if a person is feeling unlucky at that day, whatever you do will bring bad lucky. Personification is the ability to endow common lifeless things with features of human-being. For instance, “Money is a good servant but a bad master”, and “fortunate knocks once at least at every man’s gate”. The former means money should be rationally handled or it may be a burden for you. The latter means everyone has a chance to be fortunate at least once.(Guo Min 2008,123-127)&lt;br /&gt;
&lt;br /&gt;
From all above have been discussed, they are just the most common figurative devices formed into proverbs. In terms of the function of rhetorical, proverbs can come into being in a simple, memorable form. It can be inferred that proverbs in a much degree use rhetorical to express refined and concrete meaning. Meanwhile it reflects the problem that when doing translation of proverbs, focus are more than just words themselves needed to be considered, as well as culture, form and connotative meaning. &lt;br /&gt;
&lt;br /&gt;
====1.3 Differences Between Proverbs and Maxims, Sayings, Idioms====&lt;br /&gt;
It seems that proverbs are looked the same as maxims, sayings, and idioms one way or another, but in fact there still exists some differences between them. For one thing, the existence of proverbs is across the whole world, therefore, no one can precisely calculate how many of them are recorded, and how many of them are still unknown to us. In terms of the number of proverbs is uncertain, so making a convincing definition is unrealistic, at least not perfect. If referring to it could be found that the definition in the dictionary is also easy to distinguish from each other. Some researchers disagree with each other on the definitions of these similar terms. Fergusson (1983) states some proverbs are simple folk sayings. Burton Stevenson (1987)’s idea about proverb is that― “A maxim is the sententious expression of some general truth or rule and it becomes a proverb when it gets its wings by winning popular acceptance.” Some scholars believe that sayings are one stream in the vast ocean of proverbs while others argue that proverbs should be included in the realm of sayings. In one source defining idioms and proverbs, NTC’s American Idioms Dictionary (1987) mention that ― “the idiom ‘a bird in the hand is worth two in the bush’ is a proverb meaning that something you already have is better than something you might get.” As for classifying maxims and proverbs, Cordry (1997) suggests that “one defines a maxim as a rule of conduct and a proverb as a comment or observation with regard to the universal experience of life, the distinction is not always clear.” And as given in Concise Oxford English-Chinese Dictionary (2003), saying is defined as “a maxim, proverb, adage, etc.” Even so, there must be some obvious features we could rely on to categorize them in general. It could be concluded that maxim and saying are mostly the expression of principle or behavior of man or the rules that summarized by famous writer or philosopher. Thus maxim and saying are seldom heard or seen except reading in the books and hearing from author himself. As a number of them are in a serious or form expression, there they are not as popular as proverbs which are created from daily experience by common people. In regard to idiom, its meaning is not the each word put together, but by understanding it form local people who made them and made it spread in his surrounding places. Idioms sometimes are not complete sentences but simple phrases.  While, proverbs enjoy great popularity and are universally spread because of their concrete, succinct and vivid description.(Fergusson 1983,28-31) &lt;br /&gt;
  &lt;br /&gt;
In conclusion, proverbs are prevalent in the world enjoying widespread social value and abundant sentence structures, but for sayings and maxims they are carrying the color of literature. Idioms have local color that is only understood within the same or similar speech community. With such understanding, it lays the foundation for researcher to better study and distinguish the distinctions form others. &lt;br /&gt;
&lt;br /&gt;
===2. Chapter 2 Relation Between Culture and Proverbs Translation===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definition of Culture====&lt;br /&gt;
&lt;br /&gt;
As many scholars have been studied the definition culture, there have been existed sorts of definitions, in which they do not have big difference in one way or another. Culture is a general word that could take language, customs, religion, and others into account. One of the oldest and most quoted definitions of culture, which is frequently mentioned regardless of so many entries of definitions, was formulated by the 19th-century English anthropologist Edward Burnett Tylor in the first paragraph of his Primitive Culture (1871) as “Culture… is that complex whole which includes knowledge, belief, morals, custom, and any other capabilities and habits acquired by man as a member of society. …”  . While Nida, a famous linguistic and translation theorist, gives his definition of culture as “the totality of beliefs and practices of a society” in the book Language and Culture (2001:139) and as “the way of life and its manifestations that are peculiar to a community that uses a particular language as its means of expression” by New mark given in his book of A Textbook of Translation (2001:94).From the mentioned above, culture includes every aspect of human life such as housing, transporting, communicating with people, recording of history and so on. Therefore, it is no exaggeration to say that proverb, or even language is a part of culture. Some scholar even put that language is the medium of culture, without language there may be no existence of culture. So the importance of culture cannot be ignored in order to better understand the deep meaning when studying proverb, a culture-loaded word, and more attention should be given to perspective of culture.(Katan 2004,16)&lt;br /&gt;
&lt;br /&gt;
====2.2 Language and Proverb====&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that language is the product of culture since culture is culturally transmitted from the view of linguistics. Therefore, proverbs are composed of a set of words, which are selected from a particular language community. Take English and Chinese for example, they both represent their special culture and unique characteristics respectively. More importantly, proverbs are the crystal of language, which can be used as a convenient tool to understand different cultures for language is the bridge leading to culture.&lt;br /&gt;
&lt;br /&gt;
====2.3 Value and proverbs====&lt;br /&gt;
  &lt;br /&gt;
Value is associated with sorts of people’s live and is defined by these people living in a specific area. Value of appreciation on people is an obvious example that eastern and western countries have extreme angles on how to appraise a person. Tanned skin and jeans clothes are symbols as to select people whom they like more, but for eastern, white skin and Qipao maybe are thresholds for people to judge a person whether he or she is more stylish. Value of eating is still a big mark to differentiate race or natality. Cooked meal in china and salad in the west make the difference that eating habit is so little sameness on each other. There are still more, living environment and national policy if is related to country. All of them shape all kinds of values which are on behave of its countries or people. Like east or west, home is the best means “金窝，银窝，不如自己的狗窝.” Proverbs are not just created form nowhere but they are existed for ages and still available only if they are still reflecting meaningful viewpoints.(Chen Jinshi 2006,72-77) &lt;br /&gt;
&lt;br /&gt;
Language is a part of culture and also at the same time a reflection of culture. Taking Chinese and English for example, they belong to different language families, therefore there exist some distinctions between them. Chinese people usually don’t say daring or family name directly, which is so different from western people who call their parents’ name and say sweet words without any concerning of awkwardness or shyness. It works to proverbs, and that is the social custom defining a society what is their core valve.  &lt;br /&gt;
As far as we know, social value between western country and eastern country are of great differences. In western country, self-awareness and individuality are mostly emphasized, but for eastern, more attention is given to collective wisdom and working in groups. Like Chinese proverbs “ 三个臭皮匠，顶个诸葛亮。”and in English proverbs such as “ God helps those who help themselves.” From above being said that it has a lot benefits to study proverbs to better understand culture and language.(Chen Jinshi 2006,72-77)&lt;br /&gt;
&lt;br /&gt;
====2.4 Cultural Similarity on Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without any effort it can tell that Chinese and English are defined by different language families. Even so, Chinese and English proverbs shared some similarities in various ways, which are performed in different form and speech of proverbs. Because there exist universal truths and life styles, they are more or less understood by people from society to society. Like the truth of the universe in the definition of right and wrong and subjects including philosophy, math, chemistry, they are all developed separately in different areas but shared and summarized by all members form all the world. In this point, proverbs play the role in spreading some common knowledge and experience to the outside world, though forms are created by different society, they are carrying the same meaning or implying one way or another. Examples like “a snow year, a rich year(瑞雪兆丰年), strike while the iron is hot, and a neighbor is better than a distant cousin.” All of them are proved to share universal life experience and truth in the everyday life. Because people live under the same sky, sun, star, they go on making their living by hard working.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
It is no exaggeration to say that cultural exchanges are rapidly happening all over the word, and foreign culture may be assimilated by domestic culture or rejected by its opposite expression of culture. In this sense, we have same expressions in different ways of forms, like “情人眼里出西施” (Beauty is in the eyes of the beholder). They are describing the same thing but with different cultural background, therefore they sometimes have similarities in one way or another.(Han Jiaoyang 2009,111-117)&lt;br /&gt;
&lt;br /&gt;
====2.5 Cultural Difference in Chinese and English Proverbs====&lt;br /&gt;
&lt;br /&gt;
Without a doubt that cultural similarities surely make translation easier in understanding foreign proverbs, but they are not silver bullets to taking all the proverbs into consideration. When it comes to separate boundaries which cut the Earth into serval parts, under this context, local culture will be formed and promoted in its own birth place. One of the most common features of culture is religion in western and eastern country, because western people have belief in God, Chinese people believe in Buddhism, which are of two great differences. That is the reason why in the process of translation, factor of culture has to be reckoned, especially in the new eras. As Nord have ever put forward in Translating as a Purposeful Activity that ―A culture-specific phenomenon is one that is found to exist in a particular form or function in only one of the two cultures being compared‘‘ (Nord,2001:34), therefore culture will be compared at a time when people have different perceptions on things, in which language would be the first. The grammatically sentence structure and the pronunciation for example, have little in common regarding they belong to different language family.(Fu Yanli 2016,91-92)&lt;br /&gt;
&lt;br /&gt;
Living environment is an element on deciding the formation of proverbs. Traditional Chinese people were busy doing farming, agriculture, so there are proverbs associated with them. Like “ 瓜熟蒂落” means things will be done when they are mature, and “人靠血样，苗考水活”means blood is a necessity for existence of human being as well as water to seedlings.” Moreover, a fruitful harvest is dependent on the weather, producing proverbs such as “三月三，著蓑衣，三月十五冷凄凄”, which means lunar early month has heavy and the middle is heavily cold. But for English proverbs, which are to a large extent related to fishery or marine affairs such as “to sink or swim”, “to keep one’s feet above water” and so many. Therefore both of the proverbs are created surrounding environment. Except for living environment, living customs are also reflected on formation of proverbs. In different communities, people have different perception of things like animals. In Chinese proverbs, “杀鸡取卵” which equals to “kill the goose that lays golden eggs”, in which different animals are choose represent local customs. English proverbs would say that “look for a needle in a haystack”, which has a Chinese counterpart as “大海捞针”. It means that doing something is as difficult as finding out a small piece in an immerse container. Dog is also a featured sign that stand for different views in Chinese and English proverbs. In China, although dog is loyal to his master, it always leaves unrespectable impression on people, on the contrary, English love dogs and cherishes them so much sometimes even more than their family.(Fu Yanli 2016,91-92) &lt;br /&gt;
Different cultural heritage and religious beliefs are also play a key role in the formation of proverbs. It is not hard to refer that understanding proverbs on the bases of translation is convenient for study foreign culture. With all the differences and sameness, within the range of translation, culture is a must during translation &lt;br /&gt;
&lt;br /&gt;
===3. Chapter 3 Translation Strategies for English Proverbs===&lt;br /&gt;
&lt;br /&gt;
Translation strategies have long been studied for a long time, during that time, domestication and foreignization have been considered as dominating strategies that were applied by a lot of scholars. Cross-culture exchange has gained great trend, especially in those years global communication between countries develops rapidly.  It is true that here exists another method like “functional equivalent” created by famous scholar Eugene Nida who claims that in the process of translation source text and target text are both considered as author and reader are separated by the language or culture. The best function of translation is aiming to make source text as readable as reader-oriented text, which is popular in centuries ago in the era of underdeveloped cultural exchanges. In Chinese culture, the history of translation can also be traced to hundreds of years ago, some brilliant point of view like “信，达，雅”by Yan Fu, then it was changed into “信，达，切”by Liu Chongde. It means that translated text in which the flavor of text should be close to its original color of its culture. Taking what translation strategies into consideration should comply with the trend of culture exchange and its development.(Chen Daoen 2015,257-258)&lt;br /&gt;
&lt;br /&gt;
====3.1 Domestication and Foreignization====&lt;br /&gt;
&lt;br /&gt;
Domestication is a target language oriented translation device, which is to change the flavor into reader’s meet. It is compatible with the taste of people who think their country is strong enough to set international standard and in which all other countries will prepare for the transmission of culture. It is the assimilation that causes translator to change resource text into native flavor. But for this phenomenon, the reason is that people’s recognition is limited and their hold self-importance to the most, therefore, everything from outside will be transmitted into domestic flavor. As communication of culture and technology grows rapidly and each country would like to strengthen its comprehensive power by take into foreign culture. As for translation strategies, which are still be reckoned which one should be adapted. Foreignization is a source language oriented translation device, which is to change the flavor into author’s meet. The roots of the terms “domestication” and “foreignization” can be traced back to the German philosopher Schleiermacher‘s argument in 1813 in a lecture on the different methods of translation, he found only two methods of affecting the domestic reader‘s understanding of the foreign author, “Either the translator leaves the author in peace, as much as possible, and moves the reader towards him; or he leaves the reader in peace, as much as possible, and moves the author towards him.” (Venuti 2004,19-20).&lt;br /&gt;
&lt;br /&gt;
In China, some scholars also have put forward their own opinions about the definitions of domestication and foreign. Among them, Lu Xun’s opinion is famous. He claimed that domestication was as “rewriting, changing the foreign story into Chinese story and changing the foreigners into Chinese” , while foreign was “translation is like going abroad traveling, it must reflect the scene and flavor of the foreign country concerned.”(ibid 1984,301) Expect the definition of domestication and foreignization, translator when doing the work of translation should consider the perspective of culture and the intention of the writer as well as reader whether they want to the culture of source text to be originally intact or changed into readers’ culture.(罗新璋 1984,301)&lt;br /&gt;
&lt;br /&gt;
====3.2 Foreignization over Domestication for Translation====&lt;br /&gt;
&lt;br /&gt;
As far as social development is concerned, cultural exchange is more frequent than now or ever. In previous centuries, domestication is always been advocated by Chinese and western translators, as the exchange of economy and culture is not as common as today. Countries blindly think themselves as the leading one, so naturally take translated text as a respect from other countries. In translated works, any trace of alien culture is eliminated, in favor of own country’s culture to be admired and promoted. The awareness of culture is not developed people only unconsciously find that in their mind anything enters into their country is no foreign at all, because every product from aboard will be transferred into familiarly native fruit with sense of closeness. In another way, people at that time are barely having the chance to access to education, in particular for poor family most of them are illiterate. It is without saying that no room is left for people in their countries to study culture abroad while native culture still did not gain completely popularity. From the above being mentioned, at an early age, domestication has upper hand indeed. So in choosing translation strategies, it is no doubt that it should be domestication centered.(Ding Min 2014,72-76) &lt;br /&gt;
&lt;br /&gt;
For another thing, as technology and economy develop from nowhere, cultural exchange between countries has witnessed great changes in the past decades. In highly developed areas, people in their countries universally receive full education in which their counties’ historical culture has been deeply absorbed. So, in the process of translation, foreign culture as novel things fulling with exotic flavor has attracted people a lot to see the differences and experience a foreign journey. The untouchable place of domestication did not enjoy its popularity an anymore for its limitation of spreading of foreign culture. Therefore, foreignization became more and more important as translation tool in the view of people’s eye. It not only translated the original foreign text into native character, but also carried the foreign special into domestic text. Take china for example, although as a developing country in the Asian, china has so much say in the stage of the world in the aspect of culture and world peace. Language as the bridge of communication, have to be understood by others in the way of translation. In one way or another, domestication and foreignization can both play the role in the translation, but from the perspective of culture, foreignization seems to weigh more in nowadays choosing translation strategies.(Ding Min 2014,72-76)&lt;br /&gt;
 &lt;br /&gt;
===4. Conclusion===&lt;br /&gt;
&lt;br /&gt;
Proverbs are culture-loaded words that has been transmitted and renewed from generation to generation as well as the changes of different eras. As a part of language and the product of culture, it is no exception that proverbs can be a medium, which offer the opportunity to learn language and culture. With the advent of new technology and wide economic communication, translation is playing an indispensable role in this process. Proper translation strategies are essential that whether foreign culture should be taken into consideration since it stands as the soft strength of a country. By considering this, foreignization has more superiority when compared with domestication. Foreignization as a trend translation, keeping the original culture intact to target readers, meanwhile can enrich a native country’s culture and expand vocabulary. There is no doubt that domestication is not totally worthless, regarding proverbs has multiple varieties, which cannot be translated simply by foreignization, therefore domestication is worked as supplementary tool assisting foreignization in translation. &lt;br /&gt;
&lt;br /&gt;
Foreignization leaves the culture of source text untouched, wishing to give target reader exotic environment where readers experience different aspects of culture, like religion, belief, custom and others.&lt;br /&gt;
&lt;br /&gt;
In the end, as cultural development and social progress is moving forward, foreignization has more advantages than domestication.&lt;br /&gt;
 &lt;br /&gt;
===5. References===&lt;br /&gt;
*Bian Xiaofei, 边晓霏(2013). 从文化视角探究谚语翻译[Exploring proverb translation from a cultural perspective]. ''保定:河北大学''[Baoding:Hebei University] .&lt;br /&gt;
*Chen Jinshi,陈金诗(2006). 英汉谚语的特征与翻译[Characteristics and translation of English-Chinese proverbs]. ''武汉:中南民族大学''[uhan: Zhongnan University for Nationalities].&lt;br /&gt;
*Dong Jing,董晶,Liu Yalou,刘亚楼(2015).英语谚语的文化内涵与翻译方法[The cultural connotation and translation of English proverbs]. ''河北联合大学学报(社科版)'',(1): p: 100-103.&lt;br /&gt;
*Fu Yanli,付艳丽(2016). 跨文化语境下英语谚语翻译的意蕴与特征表达[The Meaning and Characteristics of English Proverbs Translation in Cross-cultural Context]. ''济南职业学院学报''[Journal of Jinan Vocational College],(4): p: 90-91.&lt;br /&gt;
*Ding Min,丁敏(2014). 从文化视角看英语谚语的翻译[Translation of English proverbs from a cultural perspectiv]. 西安:西安外国语大学[Xi'an:Xi'an University of Foreign Languages].&lt;br /&gt;
*Guo Min,郭敏(2008). 英汉谚语中的文化差异及其翻译[Cultural differences in English and Chinese proverbs and their translation]. 重庆:西南大学[Chongqing: Southwest University].&lt;br /&gt;
*Han Jiaoyang,韩娇阳(2009). 从谚语英汉互译中看文化缺省及其补偿策略[Cultural default and its compensation strategy in English-Chinese translation of proverbs]. 长春:吉林大学[Changchun: Jilin University],.&lt;br /&gt;
*Lu Daoyen,陆道恩(2015).文化视角下英语谚语的翻译技巧[Translation skills of English proverbs from a cultural perspectiv]. ''高教学刊''[Journal of Higher Education],(24): P:257-258.&lt;br /&gt;
*Li Keshi,李克时(2009). 论英语谚语汉译的异化趋势[On the trend of alienation in Chinese translation of English proverbs]. 南京:南京农业大学[Nanjing: Nanjing Agricultural University].&lt;br /&gt;
*Liu Weiping,刘卫平(2008). 文化视角下的美国谚语翻译[Translation of American Proverbs in Cultural Perspective]. 桂林:广西师范大学[Guilin: Guangxi Normal University].&lt;br /&gt;
*Li, H.(2012) A Study of Film Subtitle Translation from the Perspective of Domestication and Foreignization[MA]. Shenyang: Liaoning University.&lt;br /&gt;
*Mo, L, H.(2014) A Study on Chinese and English Proverbs about Marriage from the Perspective of Contrastive Linguistics[MA]. Nanning: Guangxi University.&lt;br /&gt;
*Mao, Q.(2017) A Study on the Proverbs in Shakespeare’s Play in Their Chinese Translations in the Perspective of Conceptual Metaphor[MA]. Guilin: Guangxi Normal Univeristy .&lt;br /&gt;
*You, X, J.(2009) A Contrastive Study On Hypotaxis and Parataxis in English and Chinese and Its Influence on the Chinese-English Translation of Ancient Fables[D]. Suzhou: Suzhou University.&lt;br /&gt;
*Zhao, C, H.(2012) A Study on Proverb Translation from Cross-Cultural Perspective[D].Changchun:Jilin University.&lt;br /&gt;
&lt;br /&gt;
==Subtitle Translation Strategies of Cultural-Loaded Words from the Perspective of Skopos Theory     刘金惺琦 liu jinxingqi==&lt;br /&gt;
&lt;br /&gt;
==Translation of Chinese Neologisms from the Perspective of Cross-cultural Translation Theory ==&lt;br /&gt;
&amp;lt;center&amp;gt;解帆 Xie Fan&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==='''Abstract'''===&lt;br /&gt;
With the continuous enhancement of China's overall national strength and international influence, Chinese is playing an increasingly important role in communications and exchanges among countries all over the world. An increasing number of Chinese neologisms are used to express and describe the status quo. These neologisms invigorate Chinese culture, however, meanwhile, they make it harder for the world to understand Chinese. &lt;br /&gt;
&lt;br /&gt;
On the one hand, each language has its own uniqueness in terms of word construction and expression. In reality, there are no two completely equivalent sign systems. On the other hand, different ethnic groups have different historical traditions, religious beliefs and way of thinking, which increases the difficulty of understanding. Therefore, cross-cultural translation becomes indispensable in popularizing Chinese culture. Through reviewing relevant paper, it’s easy to find that the late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. Previous articles have pointed out these problems, but how to improve the quality of translation by avoiding them hasn’t been mentioned. This paper introduces the classifications and characteristics of Chinese neologisms, explains the significance of cross-translation theory to Chinese neologisms translation, and discusses ways of translating Chinese neologisms based on the previous viewpoints combining with examples.&lt;br /&gt;
&lt;br /&gt;
==='''Key words'''===&lt;br /&gt;
Chinese neologisms; cross-cultural theory; English translation; strategies&lt;br /&gt;
&lt;br /&gt;
==='''摘要'''===&lt;br /&gt;
随着我国综合国力和国际影响力不断增强，汉语在世界各国沟通与交流中起到越来越重要的作用，用来表达和描述社会状态的汉语新词也日益增多。这些新词给中国文化带来生命力的同时，也给世界人民理解汉语带来了困难。&lt;br /&gt;
&lt;br /&gt;
一方面，语言本身存在着不可译性，每种语言在其组词造句、表达方式上都具有其独特性，现实中并不存在两种完全对等的符号系统。另一方面，不同的民族有着不同的历史传统、宗教信仰、思维方式，这尤其增加了语言理解的难度。因此，跨文化翻译成为中华文化传播过程中的重要一环。通过翻阅相关资料，不难发现由于汉语新词的英译起步较晚，国内外相关翻译研究尚未成熟，因此在英译汉语新词的过程中出现了一些问题。前人已有相关文章指出过这些问题，但没有提出如何才能避免这种问题、提高译文质量。基于前人的相关理论和观点，并结合实例，本文将首先介绍汉语新词分类及其特点，然后说明跨文化翻译理论对于英译汉语新词的意义，最后介绍在跨文化翻译理论下英译汉语新词时的几种方法，希望为后续规范汉语新词英译行为提供必要参考。&lt;br /&gt;
&lt;br /&gt;
==='''关键词'''===&lt;br /&gt;
汉语新词；跨文化翻译；英译；策略&lt;br /&gt;
&lt;br /&gt;
==='''Introduction'''===&lt;br /&gt;
With the growing power of China and the further improvement of the globalization, China's contact with other countries in the world has become closer. And how to maintain Chinese culture’s uniqueness when it is introduced to the world has been the top priority for translators. The development of China has given birth to a large number of Chinese neologisms with its uniqueness. The society changes with each passing day, covering from international affairs to domestic matters. Against this background, neologisms are likely to be derived. These words attract widespread attention and gradually enter people's daily life. Since the implementation of the reform and opening up to the outside world, a great number of Chinese neologisms have appeared. &lt;br /&gt;
&lt;br /&gt;
Not only do these neologisms with Chinese characteristics vividly show Chinese people’s understanding of their unique phenomena, but also they largely enrich the expression of Chinese. However, at the same time, these words pose serious problems for translators as well. On the one hand, the differences between Chinese culture and western countries’ culture are numerous, which makes it hard to find equivalent of Chinese neologisms in English. On the other hand, with the times going forward, the number of Chinese neologisms is steadily increasing, which results in difficulties in translating Chinese neologisms into English. Therefore, Cross-cultural translation of Chinese neologisms into English becomes prevailing. Cross-cultural translation theory was proposed by Mary Snell Hornby in her well-known representative book Translation Studies: an Integrated Approach. She believes that translation is not a process of decoding or the transformation of language symbols, but also the transformation of cultural patterns. Due to the rapid development of Chinese society in the past decade, more and more translators have turned to Chinese neologisms, making the study of English translation of Chinese neologisms a new focus. Chinese Translators Journal, Lexicographical Studies and other authoritative academic journals have set up columns for translation of Chinese neologism. There are also vocabulary books compiled according to the specific types of Chinese neologisms, such as Chinese-English Expressions of Current Events by Yang Quanhong and English Translation of Buzzwords and Sayings by Chen Dezhang. In addition, the most representative ones include Yang Quanhong's Approaches to Translation of Chinese Words and Expressions into English and Zhang Jian's On Translation of Chinese Press Neologisms into English. In the age of information, it is not hard to find English translation of Chinese neologisms on English learning websites such as https://www.chinadaily.com.cn/, https://www.en84.com/ and so on. These websites have launched platforms for English translation of Chinese neologisms and updated them timely. So far, scholars have studied Chinese neologism from different perspectives. This paper is based on 138 related articles including these key words such as “cross-cultural theory” “Chinese neologisms” and “English translation” on http://kns.cnki.net. Fu Rong narrated the difficulties and methods in The English Translation of Chinese Neologism from a Cross-cultural Perspective. Zhou Hongjie elaborated on the basic principles, methods and key points in The English Translation of Chinese neologisms from a Cross-cultural Perspective. In addition, a majority of articles analyzed the status quo in the English translation of Chinese neologisms from the perspective of cross-cultural translation theory, but few dwell on strategies of solving the problems during the course of translation. This paper introduces Chinese neologisms and its classifications and characteristic in the second section, the significance of cross-translation to Chinese neologisms in the third section and ways of translating in the fourth section. It is based on the previous viewpoints and puts forward practical strategies to be followed in the translation of Chinese neologisms from the perspective of cross-translation theory combining with examples.&lt;br /&gt;
&lt;br /&gt;
===Chapter 1 Overview of Chinese Neologisms===&lt;br /&gt;
&lt;br /&gt;
Neologisms are words new in connotation or form. In other words, they can either be new words created to express new concepts and phenomena in line with times or existing words given new meanings. These words help the further development of language, embody Chinese people's latest understanding of the world with the times going forward, and enrich the expression and promote transmission of Chinese language. (Fu Rong, 2015: 80) To better translate Chinese neologisms into English, we need to have a deeper understanding of Chinese neologisms, including its classifications and characteristics.&lt;br /&gt;
&lt;br /&gt;
1.1 Classifications of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Generally speaking, Chinese neologisms can be classified into four categories, namely, old words endowed with new meanings, Chinese abbreviations, newly generated words and loan words.&lt;br /&gt;
&lt;br /&gt;
Old words endowed with new meanings, as the name suggests, are existent words that have been endowed with new meanings for reuse even though have been forgotten for a long time. (Li Chunjiang, 2015: 62) Take “备胎(spare tire)”as an example, which refers to an extra tire carried in a motor vehicle for emergencies. It now refers to a back-up, second line, just-in-case, or a B-plan or contingency, in other words, someone who is benched now. Besides, “粉(powder)”originally refers to fine powder used for makeup or paint, while it means having a crush on or adoring a famous celebrity now. With the changing society of China, the essential characteristics of the things or phenomena referred to by the old words have changed as well. Because of the uniqueness pf Chinese words, it may be defective to use substitute words and fail to reflect the pun. Not only does endowing the existing words with new meanings produce connection between old words and new meanings, but also reduces the trouble of creating new words.&lt;br /&gt;
&lt;br /&gt;
Chinese abbreviations are the result of refining existing words. The process of extracting mainly depends on the importance of each part of the words. Those significant parts are selected to replace the lengthy words. The most common Chinese abbreviations can be divided into three forms. First, extracted initials. Such as “哥哥(brother)--GG”, “笑死我了(It’s so funny that I have a shortness of breathe)” and “漂亮小姐姐(good-looking sister)--PLXJJ”. Second, syllable imitation. Such as “呜呜呜 (onomatopoetic words of cry)--555”, “我爱你一生一世(I love you forever)--5201314” and “不要这样子(don’t do like this)--表酱紫”. Third: reduced words. Such as “很累，感觉不会再爱了(feel so tired that will not fall in love again)--累感不爱” and “躺着也中枪(a lying person can be shot as well)--躺枪”. Chinese abbreviations have their own laws of forming, so it is easy for us to understand as long as we recognize the laws of them. Besides, in the premise of reflecting the principle of simplicity and the purpose of economy frugality, Chinese abbreviations are helpful to ensure goog rationale and high semantic transparency. Nowadays, people are always pursing a simple and peaceful life, which gives rise to the frequent use of abbreviations. Nevertheless, the abbreviations of words should neither be arbitrarily imitated, nor be simply carried out by way of analogy. Instead, the abbreviations with the widest social acceptance should be selected through investigation and evidence collection from multiple aspects.&lt;br /&gt;
&lt;br /&gt;
Newly generated words can be roughly divided into two types. The first is generated through metaphors, similes and metonymy. For instance, “虎妈(tiger mom) is defined as strict disciplinarian mothers who demand high achievement from their children and maintain control of their activities”, and“猫爸(cat dad)”refers to fathers who take a more softly approach to parenting, preferring to be emotionally sensitive, gentle and relaxed about rules and discipline, and they are in the belief that this kind of parenting will make their offspring self-sufficient and independent. With new things coming in, people need words to describe them but there are no ready expressions at hand. The metaphorical use of some expressions will do the job as it will reflect the same essence of the objects through metaphor. The second type is created with the arrival of new phenomenon. For instance, “APEC蓝” is employed to describe the quality air and the exceptionally blue sky in Beijing during the APEC meeting in 2014. And “蒜你狠”is used to illustrate the price of garlic which soared more than 100 times in 2010, even outstripping meat and eggs. A great number of new phenomena and new concepts spring up, however, it’s hard to describe them with the existing words. Under this circumstance, the vocabulary system needs to produce more new words to meet the requirements of social communication.&lt;br /&gt;
&lt;br /&gt;
The advancement of globalization, communication and cooperation in some fields among countries are deepening day by day, which inevitably bring changes in language, and that is so-called “Chinese localization”. Loan words are “transformed” into Chinese words in accordance with the rules of pronunciation, semantics, structure and grammatical system of Chinese. In the mid-1970s, Taiwanese used “show--秀” as morphemes to match with &amp;quot;做&amp;quot; and &amp;quot;作&amp;quot;. To the surprise of the editor, these newly created words were so well-received in the entertainment industry that a large number of words such as “歌舞秀、双人秀、真人秀、脱口秀”were produced. Nowadays, the neologism “秀儿” referring to those who like to show off their resources is widely accepted. Similarly, “博客、思客、播客、朋客、创客”appeared one by one. “客” was derived from “黑客(hacker)”, in other words, the word group of “X客” were generated. &lt;br /&gt;
&lt;br /&gt;
1.2 Characteristics of Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
In order to have better quality of translation of Chinese neologisms, translators need to have a deep insight into its characteristics. Chinese neologisms are characterized by cultural uniqueness, simplicity, vividness and uncertainty.&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms come from a wide range of sources, but they all have roots in China. Some are based on Chinese culture. For instance, “山寨(mountain fastness)”originated from Water Margin, which used to refer to the place where the poor live. But when used online, the original meaning is transformed to plagiarism, imitation, parody and other popular cultural phenomena. Others are on the basis of customs. Take “红色炸弹(red bomb)” as an example. Since Chinese traditional wedding ornament is red, the word &amp;quot;红色炸弹(red bomb)&amp;quot; is used to describe the overwhelming wedding invitations. &lt;br /&gt;
&lt;br /&gt;
We are living in a fast-paced era. The speed of generation and transmission of information are accelerating. Under this situation, we crave for cost-effective communication. This status quo requires concise language. Chinese abbreviations exactly exemplify the simplicity. Abbreviations are condensed with rich information content, and effectively reinforce the expressiveness of Chinese vocabulary. Therefore, the number of abbreviations in vocabulary increases rapidly.&lt;br /&gt;
&lt;br /&gt;
The appearance of Chinese neologisms meets people's needs to describe an object or a phenomenon more vividly. Such as “人艰不拆” means that since life has been so hard, some things should not be exposed. And “酸菜鱼”is used for persons who are jealous, ugly, and redundant to make fun of themselves. “剁手党”refers to the addicted shopping crowd. They buy countless things, but often regret after calming down, even vow to chop off their hands if they don't act rationally next time. The vividness of Chinese neologisms adds humorous effects to the expression.&lt;br /&gt;
&lt;br /&gt;
With the crazy tempo of life, Chinese neologisms emerge in an endless stream. For one thing, with the increasing influence of network to people's life, online language is a shock to traditional language since many words are not compatible with Chinese language system. For another, neologisms fade away with the end of an event and are quickly replaced by neologisms with the times.&lt;br /&gt;
&lt;br /&gt;
===Chapter 2 Cross-cultural Translation Theory and Its Significance===&lt;br /&gt;
&lt;br /&gt;
As Chinese neologisms are rooted in Chinese culture, translators are supposed to turn to cross-cultural translation theory when translating Chinese neologisms into English. Hence, having a deep insight into it and its significance helps improve the quality of translation.&lt;br /&gt;
&lt;br /&gt;
2.1 Hornby’s Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
Cross-cultural translation theory refers to translation across cultural divide and be less influenced by factors such as politics, religions, regions and ideologies. Cross-cultural translation theory was put forward by German translation theorist Mary Snell-Hornby. From her perspective, translation is a kind of cross-cultural communication. In this way, translators should not only have a bilingual ability, but also the cultural backgrounds of the source language and the target language. In reality, there are no two completely equivalent language systems. Each language has its own uniqueness in terms of word formation, sentence construction and expression, which is even more distinctive in translating into the target language with totally different economic, political, social and cultural backgrounds. Therefore, cross-cultural translation becomes a rigid demand. In the process of cross-cultural translation, translators are supposed to strike a balance between Chinese style and maximize the recipients’ understanding and acceptances’ of Chinese culture. Mary Snell-Hornby proposed that translators should skillfully switch the two languages in the process of translation as well as deeply dig into the culture backgrounds behind the two languages. In other words, translation is more bicultural transformation than bilingual transformation. (Wang Weidong, 2011: 78).&lt;br /&gt;
&lt;br /&gt;
In the process of translation, the cultural deposits have a direct bearing on the expression of words, its connotations and emotions. Hence, translators must take these factors into consideration in translation. Cross-cultural translation theory has the following requirements for translation, which can be divided into three aspects: first, to express the meaning of the source language. Second, to dig out the cultural connotation of the source language. Third, to convey the emotion of the source language. Only when translator meets the three requirements above can the quality of the translation be guaranteed.&lt;br /&gt;
&lt;br /&gt;
2.2 Significance of Cross-cultural Translation Theory&lt;br /&gt;
&lt;br /&gt;
The significance of Cross-cultural Theory to English Translation of Chinese Neologisms can be divided into the following three aspects. The British historian Dr. Toynbee once said, it is not surprising to say that the 21st century belongs to East Asia led by China for China’s control over East Asia is not merely political, but cultural. Though East Asian countries such as Korea and Japan maintain their political independence, they are strongly influenced by Chinese culture.” Therefore, promoting English translation of Chinese neologisms is very important for enriching the world language system, improving China’s soft power and introducing Chinese culture into the world.&lt;br /&gt;
&lt;br /&gt;
2.2.1 Learning the Chinese Idiomatic Expression&lt;br /&gt;
&lt;br /&gt;
Translators can learn the rules of Chinese word-formation and characteristics of Chinese expression in the process of translating from the perspective of cross-cultural translation theory. There are great differences between Chinese and English word-formations. Take the three main forms of Chinese neologisms as example. Subject-predicate forms, such as “私聊” and“群聊”; Verb-object forms, such as: “煞风景”“抬杠”; Complementary forms, such as: “吓尿”and so on. In English vocabulary system, most compound words are in the form of nouns, while Chinese has a variety of parts, such as verbs, nouns and adjectives. Translators can grasp the characteristics of Chinese word-formation through the translation and readers can understand the Chinese idiomatic expression. &lt;br /&gt;
&lt;br /&gt;
2.2.2 Spreading Chinese Culture Contained in Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Chinese neologisms are produced in China’s distinctive environment, containing culture with Chinese characteristics. It is an effective way to spread Chinese culture contained in Chinese neologisms through cross-cultural translation. For example, “打虎” and “拍蝇” have become buzzwords in China these years. In fact, both above two neologisms are political terms. The “tigers” refer to corrupt officials at higher level and “flies” at grassroots level. Chinese neologisms are epitomes of China's development in a certain period, carrying much social information. The world can learn about the development of China through Chinese neologisms. Accordingly, determination of Chinese government to take out “tigers” and swat “flies” can be seen through these coinage of new terms such as “打虎” and “拍蝇”. Therefore, cross-cultural translation helps spread Chinese culture contained in Chinese neologisms.&lt;br /&gt;
&lt;br /&gt;
2.2.3 Conveying Emotion Expressed by Chinese Neologisms&lt;br /&gt;
&lt;br /&gt;
Emotional expressions are essential to translation of Chinese neologisms. Translation of Chinese neologisms from the perspective of cross-cultural translation theory helps to convey emotion expressed. For example, it is not proper to translate“和事佬”into“peacemaker”. In Chinese, “和事佬”refers to persons who are unprincipled and blindly promote reconciliations, with derogatory meaning. While in English, “peacemaker” refers to those who create and safeguard peace, with commendatory emotions. Therefore, if the cross-cultural principles are violated in translation, there will be differences in the expression of emotions, which will hinder the expression of real emotions and lead to misunderstanding.&lt;br /&gt;
&lt;br /&gt;
===Chapter 3 Methods of Chinese Neologisms Translation===&lt;br /&gt;
&lt;br /&gt;
To improve the quality of Chinese neologisms translation, translators need to have a full knowledge of problems existing in the process of the translation of Chinese neologisms, and then avoid them by choosing appropriate ways of translating and following principles of cross-cultural translation theory.&lt;br /&gt;
The late start of English translation of Chinese neologisms results in the immature translation of Chinese neologisms both at home and abroad, with some problems existing in the process of the translation of Chinese neologisms. &lt;br /&gt;
&lt;br /&gt;
Nowadays, it is common to see rigid translation, which leads to failure to convey its true meaning. For example, if “我好方”is translated into “I’m so square”, it will confuse readers. In fact, this neologism refers to people in panic. As its word “方”pronounces similarly to the word “慌”，it is employed to make fun of those who can't distinguish between “f”sound and “h” sound. Similarly, “蓝瘦，香菇” can’t be translated into “blue monsters and shiitake mushrooms” for it refers to “I’m so sad that I’m going to cry”. Hence, rigid translation will result in misunderstanding. Not only should we make translations interesting, but also we need to ensure they are correct.&lt;br /&gt;
&lt;br /&gt;
Many Chinese neologisms, after being translated into English, can express their meanings accurately, though fairly lengthy. For instance, if“无语”is translated into “have nothing to say”, it seems a little bit lengthy. We can translate it into“speechless”, instead. When translating Chinese neologisms, translators are supposed to use as few words as possible to accurately convey as much information as possible, making readers spend as little time as possible to understand them.&lt;br /&gt;
&lt;br /&gt;
Till now, many neologisms lack Chinese uniqueness after being translated into English. For example, “杠精”will lose the uniqueness the word“精”carries if it is translated into“argumentative person”. In China, “精”commonly describe demons and ghosts, with derogatory meaning, such as those used in“白骨精”“蜘蛛精”and“蜈蚣精”. In this case, it is not proper to translate“精”into “person”. Therefore, we need to ensure Chinese culture be spread in the process of translation.&lt;br /&gt;
&lt;br /&gt;
3.1 Transliteration&lt;br /&gt;
&lt;br /&gt;
Transliteration is the translation of Chinese neologisms into English which sounds similarly to Chinese. Transliteration of Chinese neologisms into English can fully retain the pronunciation of Chinese and traditional Chinese culture. What’s more, it is more efficient.&lt;br /&gt;
&lt;br /&gt;
Zeng Lisa once proposed that translators should accurately convey more information with as few words as possible, so that the audience can obtain the clearest and smoothest information with as little time as possible. Transliteration gives priority to efficiency and can meet the requirements of the fast pace of modern society, improve the communicative efficiency of readers, and save space for readers' cognitive ability to play. &lt;br /&gt;
&lt;br /&gt;
For example, &amp;quot;大妈&amp;quot; is transliterated into &amp;quot;dama&amp;quot; and entered the Oxford dictionary. In addition to this, there are a sea of transliterations of Chinese neologisms in modern English vocabulary, for example: &amp;quot;风水&amp;quot; (fengshui), &amp;quot;八卦&amp;quot; (bagua), &amp;quot;太极&amp;quot; (taichi), &amp;quot;气功&amp;quot; (qigong), and &amp;quot;武术 &amp;quot;(wushu), &amp;quot;功夫&amp;quot; (kungfu), &amp;quot;胡同&amp;quot; (hutong), &amp;quot;麻将&amp;quot; (mahjong), &amp;quot;叩头&amp;quot; (while), and so on. Transliteration makes Chinese neologisms widely spread and its culture behind. However, if translators stick to the literal interpretation or explanatory translation of some words, it may lead to cumbersome words and poor quality. &lt;br /&gt;
&lt;br /&gt;
3.2 Literal Translation&lt;br /&gt;
&lt;br /&gt;
Literal translation is one of the efficient way of translation. Literal translation enables us to directly find equivalent expressions in English in terms of form, style and connotation, which is the perfect embodiment of &amp;quot;commonness&amp;quot; between English and Chinese. Above all, literal translation helps promote Chinese culture.&lt;br /&gt;
&lt;br /&gt;
Language carries and transmits culture, as it is the heart of the cultural system. Culture influences and even shapes language, which is the foundation of language and the source of innovation. In the current context of cross-cultural communication, translation is not only a process of language conversion, but also a process of cultural transplantation.The transmission between eastern and western cultures is practical in theology, but it is limited in reality. Chinese neologisms are the most active part of Chinese vocabulary, which reflect the way of thinking, values, customs and lifestyles formed by the Chinese people in the new natural and social environment. Therefore, literal translation works for spreading Chinese culture. &lt;br /&gt;
&lt;br /&gt;
 In modern English, examples of literal translation of Chinese neologisms can be found everywhere, such as “一国两制--one country, two systems”, “二孩政策--two-child policy”, “希望工程--Hope Project” and “好久不见long time no see” and so on. Literal translation is straightforward, concise and efficient. Not only can it effectively reduce the boredom caused by the transformation from Chinese to English, enrich the expressiveness of English, but also maximize the retention of Chinese cultural.&lt;br /&gt;
&lt;br /&gt;
Therefore, it is necessary to interpret or add annotations in the context, otherwise it is difficult to convey its Chinese characteristics and cultural connotation.&lt;br /&gt;
&lt;br /&gt;
3.3 Free Translation&lt;br /&gt;
&lt;br /&gt;
Free translation is another way of translating, which emphasizes the relative independence of both Chinese and English. On the one hand, differences exist in different language systems including grammatical constructions and expressions. On the other hand, there are quite a few distinctions between different cultures including historical traditions, religious beliefs and even ways of thinking, ways of thinking. Therefore, sometimes free translation is required to avoid misunderstanding and disputes.&lt;br /&gt;
&lt;br /&gt;
Free translation refers to reproduce the matter without the manner, or, the content without form. Put another way, it explains the general idea of Chinese neologisms. For example, “豆腐渣工程” refers to the construction project that collapsed or did not comply with relevant regulations due to cutting corners in the construction process. It is translated into English as “jerry-built project”. “白色污染”, the pollution of the environment by plastic waste that is difficult to degrade, is translated as “plastic pollution”. In a word, although the paraphrased neologisms need not strictly stick to Chinese, it can better reflect the meaning of Chinese.&lt;br /&gt;
&lt;br /&gt;
==='''Conclusion'''===&lt;br /&gt;
&lt;br /&gt;
The emergence of Chinese neologisms demonstrates a new face of China. Neologisms are new in content, form, and content, which are produced to express new concepts and phenomena. However, due to the obvious cultural differences between China and western countries, there are many obstacles in the course of translating Chinese neologisms into English. Neologisms are perhaps the number one problem for non-literary translators and professional translators. Under this circumstance, cross-cultural translation of Chinese neologisms becomes a prevailing trend. Cross-cultural translation refers to translating crossing cultural divide and being less influenced by factors such as politics, religions, regions and ideologies. In a way, translating Chinese neologisms into English from the perspective of cross-cultural translation theory can help to promote understanding of Chinese. In another, it can effectively convey the emotions expressed by neologisms. Moreover, it can help to promote the spread of Chinese culture. In spite of the continuous standardization and improvement of translation, there are still some problems in the process of translating Chinese neologisms into English, such as rigid translation, wordy translation and translation with cultural loss. English translation of Chinese neologisms may be a daunting problem, so we need translators with joint efforts, both stick to effective translation methods, flexible and innovative, and latest changes, in order to improve the overall quality of translation of Chinese neologisms, thus speak up aloud in the international community. In this paper, three main strategies are suggested, and they are transliteration, literal translation, and free translation. To better translate Chinese neologisms from the perspective of cross-cultural translation theory, translators need to adopt compatible ways of translating with different types of Chinese neologisms and target readers. On the one hand, it is necessary to fully grasp Chinese neologisms, which requires translators to have more knowledge of Chinese cultural background and Chinese idiomatic expression. On the other hand, we should find the way of translating which is most accepted by readers. &lt;br /&gt;
&lt;br /&gt;
Moreover, Chinese neologisms are constantly updated with the development of the society. If we do not keep pace with the times and know the latest meaning of Chinese neologisms, it may lead to misunderstanding. (Tian Longjiao, 2013: 160) Therefore, translators should constantly supplement, update or revise the English translation of those Chinese neologisms without definite translation, which is an important guarantee to keep the English translation of Chinese neologisms accurate. Advancing with the times often requires translators to pay close attention to the post-translation effect. On the other hand, translators should also constantly draw on new English words. Chinese neologisms have strong timeliness, especially with the increase of Internet users, hence, at any one time emerge Chinese neologisms which are closely associated with the society. In short, in the process of translation, translators must pay attention to riding on the trend of the times so as to update the expression of the target language and readily accepted by readers. Update expressions means keeping up with the development of the times and use idiomatic English to illustrate new things, new words and new expressions. &lt;br /&gt;
In other words, on the basis of grasping the exact meaning of Chinese neologisms, we should make it understood in English. Translators should not only improve their ability to understand Chinese, enhance their ability to translate Chinese into English, but also be keeping with the times so as to introduce more Chinese neologisms into English and continuously inject more Chinese elements into English. In this way, Chinese culture can be spread and the expression of English can be innovated.&lt;br /&gt;
&lt;br /&gt;
==='''References'''===&lt;br /&gt;
&lt;br /&gt;
[1]Baker Mona. In Other Words: A Coursebook on Translation [M]. London/New York: Routledge, 1992.&lt;br /&gt;
[2] Jing Huang. Study on the Influence of Cultural Construction and Cultural Deficiency on English Translation[A].He Nan: Proceedings of 2019 International Conference on Humanities,Cultures,Arts and Design, 2019.&lt;br /&gt;
[3] Kata. An introduction for translators, interpreters and mediators. [D].Manchester: St Jerome, 2004.&lt;br /&gt;
[4] Min Deng. Cultural Differences between Chinese and English Color Words and Their Translation[A].Hong Kong: Proceedings of 2019 International Linguistics, Education and Literature Conference, 2019.&lt;br /&gt;
[5] Newmark Peter. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press, 2001.&lt;br /&gt;
[6] Pym. Translation and text transfer. An essay on the principles of intercultural communication [A].Frankfurt: Peter Lang, 1992.&lt;br /&gt;
[7] Snell Hornby, Mary. Translation studies: An Integrated Approach. Amsterdam: John Benjamins, 1995.&lt;br /&gt;
[8] 付蓉. 从跨文化的角度探讨汉语新词新语的英译[J]. 北京:语文建设, 2015.&lt;br /&gt;
[9] 亢世勇. 《新词语大辞典》的编撰[J].辞书研究, 2003.&lt;br /&gt;
[10] 李春江. 汉语网络新词的英译探究[J]. 宁波:宁波工程学院学报, 2015. &lt;br /&gt;
[11] 廖颖颖． 论中国主流英语新闻报刊对中国特色词语的英译策略[J]. 长沙:湖南师范大学学报, 2008.&lt;br /&gt;
[12] 刘宓庆. 新编当代翻译理论[M]. 北京:中国对外翻译出版公司, 2005.&lt;br /&gt;
[13] 刘晓骏. 汉语网络新词英译中的文化因素[J]．内蒙古:语文学刊，2012.&lt;br /&gt;
[14] 欧阳因. 朗文中国流行新词语[M]. 北京:北京大学出版社, 2000．&lt;br /&gt;
[15] 丘柳珍. 汉语网络新词的英译[J]. 赤峰学院学报:自然科学版, 2014.&lt;br /&gt;
[16] 田龙娇. 对外汉语新词新语教学研究[D]. 四川师范大学, 2013.&lt;br /&gt;
[17] 王维东. 网络热词汉译英探究[J]. 北京:中国翻译, 2011.&lt;br /&gt;
[18］吴秋芬,杨司桂. 汉语新词英译研究十年述评[J]. 燕山大学学报, 2014.&lt;br /&gt;
[19] 杨全红. 高级翻译十二讲[M]. 武汉:武汉大学出版社, 2009.&lt;br /&gt;
[20] 张健,唐见端. 略谈汉语新词新义的英译[J]. 中国翻译, 1996.&lt;br /&gt;
&lt;br /&gt;
='''Translation of Dish Names'''=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==On the C-E Translation of Chinese Dish Names: From a Functional Equivalence Perspective==&lt;br /&gt;
&amp;lt;center&amp;gt;刘洋诺Liu Yangnuo, 202020080621.&amp;lt;/center&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Abstract ===&lt;br /&gt;
&lt;br /&gt;
With increasing global influence, the task of cultural communication is a formidable project. Translation as a media plays an important role in cultural communication. ''A Bite of China'', a TV program to introduce Chinese dishes, has gained popularity at home and abroad, thus broadcasting Chinese dishes. But difficulties in translating Chinese dishes are evitable considering abundant culture-loaded expressions and complex cooking skills. The chapter discusses theoretical and practical significance of researching Chinese dish names. We summarize some point of views from other scholars. Also, we analyze the difficulties in translating Chinese cuisines from a functional equivalence perspective. We will discuss three strategies for translating Chinese dish names combined with translation examples.(Zhangtingli 2015,1-2)&lt;br /&gt;
&lt;br /&gt;
=== Keywords ===&lt;br /&gt;
&lt;br /&gt;
Chinese-English Translation; Chinese Dish Names; Functional Equivalence&lt;br /&gt;
&lt;br /&gt;
=== 摘要 ===&lt;br /&gt;
&lt;br /&gt;
中国国际影响力不断提高，文化交流的使命更加艰巨。翻译作为文化交流媒介，其重要性也不容忽视。中国饮食文化节目《舌尖上的中国》在海内外热播也进一步推动了中国特色饮食文化的传播，但是其丰富的文化内涵和多样的烹饪技巧也给译者带来不少困难。本文探讨研究中国菜名翻译的理论和实践意义，总结中国菜名翻译目前的研究成果。从功能对等理论出发，分析中国菜名翻译的困难，同时也结合翻译实例，提出三个中国菜名翻译的策略。&lt;br /&gt;
&lt;br /&gt;
=== 关键词 ===&lt;br /&gt;
&lt;br /&gt;
中译英；中国菜名；功能对等&lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
As the old Chinese saying goes, food is the God of the people. In other words, we regard food as the primary need. Chinese cuisine has a firm connection between our daily life and Chinese culture. But when it comes to Chinese cuisine, there are many aspects left for us to consider, such as the etiquette of dining table, dietary structure or habits, the art of dietary decorations and cultural connotation. In the chapter, we will mainly focus on Chinese dish names. From semantic linguistic point of view, there are two structure in a language. The surface structure is Chinese dish names themselves, but the deep structure is the meaning behind these dish names. It’s not surprising that we will discuss the relationship between some Chinese dish names and their cultural connotation in the later part of this chapter. Chinese dish names are endowed with Chinese culture through culture-loaded expressions or idioms. When we dive into our research, it’s easy to find out that behind some dish names from historical stories and anecdotes are layer upon layer of meanings. Although the majority of us understand the importance of translating Chinese dish names, good translations still remain in the dark. The reasons abound, ranging from a great variety of Chinese dishes and difficulty in fully understanding of cultural connotation behind Chinese dishes.(Chu Yiyi 2017, 3-7)&lt;br /&gt;
&lt;br /&gt;
The chapter takes functional equivalence coined by Eugene Nida as a theoretical basis. In the first part, we look back on previous studies on the C-E translation of Chinese dish names. In the second part, we try to discuss difficulties in translating Chinese dish names in terms of basic information and cultural backgrounds. In the third part, we review functional equivalence theory. In the last part, we turn to discuss the possibility of applying the theory into translation practice on Chinese dish names in order to improve C-E translation of Chinese cuisine. We consolidate commonly used strategies into three combined with translation examples in reality. And then we summarize what we have discussed before and to point out limitations of this chapter. The purpose of our research is to have a better understanding of our own culture and transmitting Chinese culture to foreigners. Apart from cultural aspect, cultural communication interconnects with economic and political aspect, which is one of reasons why China attaching much importance to cross-cultural communication and transmission.&lt;br /&gt;
&lt;br /&gt;
=== Previous Studies on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
There are some scholars who have paved the way for our further researches. Among these researches, almost all of scholars share the same Chinese cultural background. Some of them describe strategies for C-E translation of Chinese dish names based on several translation theories. Others analyze the C-E translation of Chinese dish names at restaurants abroad. Zhang Tingli (Zhang Tingli 2015, 1-2) summarized six characteristics of Chinese dish names based on A Bite of China, a popular TV program in China. Below are six characteristics: place names plus ingredients, personal names plus ingredients, main ingredients plus supplementary ingredients, cooking procedures, various flavors and cultural elements. Li Weiwei (Li Weiwei 2017, 1-2) wrote a report on Chinese-English cuisine interpretation under the guidance of Skopos Theory, including the Skopos rule, the coherence rule, the fidelity rule and the loyalty rule. Che Yimo (Che Yimo 2019, 1-2) summarize three principles to analyze the menu translation quality of a Chinese restaurant based on cross-cultural communication theories. The three principles include semantic proximity, cultural communication and aesthetics. Xue Jingnan (Xue Jingnan 2015, 1-2) involves an analysis of the translation of Chineseness by Chinese-Candians in food discourse from a cultural perspective, which providing a glimpse into Chinese culinary identity. Similiarly, Lee Yi Yan (Lee Yi Yan 2016, 1-2) mainly focus on cultural and sociological phenomenon behind Chinese food. His research is based on two types of popular Chinese food narratives: Ang Lee's Eat Drink Man Woman published in 1994 with a televisual documentary series ''A Bite of China'' released in 2012. As the chapter published in International Communication of Chinese Culture (Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli 2018,1-2), four scholars collected from Malaysian Chinese weddings and the lunar new year celebration in order to investigate the concrete and abstract naming of Chinese dishes and to discuss the common cultural considerations underlying them. They found that concrete naming deals with the tangible aspects of a dish by incorporating method of preparation, taste/aroma, appearance of dish, as well as container used. Under the guidance of their chapters, we are able to explore more in this infinite sphere. We pay tributed to great efforts they have paid. While researches on the C-E translation of Chinese dish names have spread into most sectors, researches from a functional equivalence theory are few because previous scholars mainly apply Skopos theory and cross-cultural theory into their researches. In the chapter, we will discuss the C-E translation of Chinese dish names coupled with functional equivalence theory. In the next part, we will turn to existing problems in the C-E translation of Chinese dish names. (Zhang Tingli 2015, 1-2)&lt;br /&gt;
&lt;br /&gt;
=== Existing Difficulties on the C-E Translation of Chinese Dish Names ===&lt;br /&gt;
&lt;br /&gt;
(1) Difficulty in Transmitting Basic Information of Chinese Dish Names&lt;br /&gt;
&lt;br /&gt;
Different translation versions of a Chinese dish always make foreigners confused. For example, there are at least three versions of 炮弹鱼, including Shell fish, bullet mackerel and trigger fish. We often blur the lines between scientific name and general name in our translation. Also, sometimes we seem to ignore distinct difference between two things by using the same name to define them. For example, some translators use bamboo fungus and edible tree fungus to stand for竹笋 and 木耳 respectively, but in reality 竹笋is completely different from 木耳. There are some subtle differences among Chinese dishes. As Mo Chuanxia and Yue Lin (Mo Chuanxia &amp;amp; Yue Lin 2020,5) mentioned in their chapter, 水米籺is cooked rice pounded into paste with stuffing inside for worship or diet. 籺is a defining food for South China, especially in Guangdong provinces. It is totally different from cake or pastry in Western culture. The best way to translate it is to use explanatory words. Below are some C-E translations related to Chinese dishes: 黄馍馍(yellow steamed bun), 肉夹馍(the marinated meat in baked bun), 榴莲酥(crispy durian cake) and蒿子粑粑(crown daisy rice cake). Everyone who has ever eaten these four kinds of food will have an inkling of knowledge about the different flavor and shape between 黄馍馍and肉夹馍. Likewise, the word “sausage” is insufficient to translate 血肠, 腊肠 and 香肠. For some well-known Chinese food such as tofu, it’s unnecessary to translate it into bean curd as in 油豆腐(fried bean curd puff). It seems to be nonessential part in translating Chinese dish names because we often are encouraged to create our own translation. But for long-term effects, chaos will lead to negative impact on economic benefits of those Chinese dishes and cross-cultural communication.  (Mo Chuanxia &amp;amp; Yue Lin 2020,5) &lt;br /&gt;
&lt;br /&gt;
Judging from a great variety of cooking techniques in many Chinese dish names, they bring a lot difficulties in the rendering of Chinese cuisine. In Chinese, there are a lot of verbs to describe how to cook. I list some common verbs below: 炒, 煮, 炖, 炸, 煎, 煲, 蒸, 烧, 焖 and 拌.  But when it comes to C-E translation, we translators seem to ignore these verbs and use the same &amp;quot;with&amp;quot; structure to translate all of them as in 莴笋炒火腿(Stir-fried ham with asparagus lettuce), 莲藕炖排骨(Stewed ribs with lotus root) and 虾子焖茭白(Shrimp roe stewed with cane shoots). On top of these commonly used verbs, some verbs are really difficult to understand for native speakers who are unfamiliar with cooking, let alone for foreigners. The four words list below is a case in point: 煸, 焙, 焗 and 烩. The reason behind this phenomenon lies in lacking language about cooking techniques. The word list in this paragraph is more about the duration and degree of heating while cooking Chinese cuisine. As a translator, we should not only know general translation skills that can applied to a large number of texts, but also should have the inkling of other fields. Without background knowledge on cooking procedures, they will be stumbling blocks for translators striving for concise and accurate renderings. (Chu Yiyi 2017,13)&lt;br /&gt;
&lt;br /&gt;
After discussing cooking techniques in Chinese dish names, we will turn to the different flavor of Chinese cuisine. When burying myself into oceans of Chinese dishes, I divide all sorts of flavors into two categories. In the first category, word list includes 酸辣, 三鲜, 川味, 麻辣, 卤味, 家常, 酱香, 五香, 香辣 and 酥. In the second category, 孜然, 铁板, 鼓汁,  姜汁, 泡椒, 糖醋 and 蒜泥 will put in a group because these nouns mainly derived from ingredients and cooking utensils rather than the flavor itself. The main function of these words are not referential but beautifying. The flavor of delicious Chinese cuisine was represented by these beautifying words, thus triggering mouth-watering effect. But it's hard for target reader to get the same effect as source reader through translation due to lacking equivalent words and expressions. Likewise, some Chinese words that refer to all sorts of food don't have equivalent one in English such as 什锦, 八宝 and 拼盘. If we translate them into &amp;quot;all sorts of food&amp;quot;, the aesthetic effect weaken. Whereas the translation loss and gain are inevitable, underlying aesthetic effect plays an imporant role in translation process. On top of this, cuisines with Chinese characteristics lead to translation problems. Below are some Chinese dish names: 红豆沙, 撞奶, 龟苓膏, 木瓜雪耳羹 and 蛋白果糖水. Lexical vacancy leads to losing the adding touch that brings a work of art to life. Many translators tend to use word-for-word rendering to translate these Chinese dish names such as 红豆沙(orange flavored red bean paste). Since Chinese dish names not only contains basic information of main ingredients and cooking skills but also mirrors culinary identity and wisdom, translators are supposed to pay considerable attention to convey layers of meaning in Chinese dish names.(Che Yimo 2019, 6)&lt;br /&gt;
&lt;br /&gt;
(2) Difficulty in Considering Different Cultural Backgrounds&lt;br /&gt;
&lt;br /&gt;
Diffference between Western culture and Chinese culture leads to problems in culture-loaded Chinese dish names. Chinese dish names are endowed with good omen. 鸳鸯锅(double-flavor hot pot) is a case in point. In Chinese culture, 鸳鸯 is a symbol of beautiful love and perfect marriage. But the beautiful underlying meaning lost in Western culture. Appropriate ways to deal with culture-loaded words or expression become an issue in the C-E translation of Chinese dish names. Though double-flavor hot pot conveys the basic information of this dish, signified meaning still remains in the darkness. Likewise, attention-grabbing Chinese dish names combined with Chinese culture background lead to translation problems such as 刀板香(sliced salted pork) and 片儿川(noodles with preserved vegetable) . 刀板香 is a traditional pickled food in Anhui province. Through its dish names, it's difficult to know the main ingredients of this dish. A story lies behind the dish: When a person called Hu Zongxian came by one of his teachers, the wife of his teacher treated him with a delicious dish made by pork slices. Hu Zongxian felt satisfied with the dish and named it as &amp;quot;刀板香&amp;quot;. 片儿川 is the most well-known dish in 奎元馆(a famous restaurant in Hangzhou).  In the Qing Dynasty, there were many examinees rushing to join a ancient test for selecting officials in Hangzhou, Zhejiang. Examinees from all over the country gathered in Hangzhou. In order to attract them, the shopkeeper supplied noodles made of pour-sweet vegetables, bamboo shoots, and pork slices. Three eggs were added to breakfast noodles, which contained a good omen for examinees. Therefore, a large number of examinees often came to eat noodles because Kuiyuan’s noodles were so cheap. Later, one of the examinees was got number one in a round of test. When he went to the store to thank the owner, he found that the restaurant didn't have a name. So he named it &amp;quot;Kuiyuan Hall&amp;quot;. Since then, 片儿川 in Kuiyuan Hall has become famous and tables in Kuiyuan Hall are in full bloom. All those who come to Hangzhou to take the exam will come here to eat noodles for good luck. 片儿川 has specially meaning for the person who are going to test. Similarly, foreign foods invade into our daily life with increasing cultural communication. The origin of 罗宋汤(Borscht) is in Ukraine. 罗宋 is the transliteration of Russian and is originated from the early Shanghai Pidgin English. Russian Borscht (Borshch) is another commonly used name. During the October Revolution, a large number of Russians moved to Shanghai. They brought vodka and Russian-style western cuisine. The first western-style cuisine restaurant in Shanghai was opened by the Russians. This soup evolved from the Russian-style red cabbage soup. The Russian-style red cabbage soup is spicy and sour but Shanghai people are not used to it. Later, influenced by local taste, it gradually formed a unique Shanghai-style borscht. In Shanghai-style borscht, we take beets as the main ingredient with supplements such as potatoes and carrots, spinach and beef, cubes and butter. From what we discussed before, we can conclude that Chinese dish names often pay considerable attention to good connotation. Abstract meaning mainly derived from legends, idioms, historical events and auspicious words. When we start to translate Chinese cuisine, cultural considerations are indispensable part to consider. It should be noted that translators take the responsibility to fill the gap between Chinese culture and Western culture. (Mo Chuanxia &amp;amp; Yuelin 2020, 7)&lt;br /&gt;
&lt;br /&gt;
Except for source cultural background, target cultural background is also of great importance. When it comes to cultural taboos, 龙(dragon) is the first symbol coming to our mind. Whereas 龙 are often embedded with good connotation in Chinese culture such as good fortune and bright future, 龙 often stands for brutal animal or person as in the well-known epic Beowulf. Below are some Chinese dish names with 龙: 龙抄手 (Easter Bunny Wonton), 龙须面(fine noodles) and 乌龙吐珠 (Sea Cucumber with Quail Eggs). Some translators replace dragon with bunny due to different preference between Chinese culture and Western culture. Others omit word-for-word translation, rather emphasizing the main ingredients of the dish. In addition, some Chinese dish names with internal organs such as intestines or blood may keep target readers at bay. For example, in 肠粉(Steamed vermicelli roll) and 脑花(brain or brain flower), the former hightlights main ingredients rather than being confined to word-for-word translation, but the latter fails to arouse target reader's appetite. Further explanation and translation skills are involved in these dish names. Other examples include 夫妻肺片(Sliced Beef and Ox Tongue in Chili Sauce) and 撒尿牛丸(juicy beef ball). Word-for-word translation can be confusing or even disgusting for people who are unfamilar with Chinese dishes. 夫妻肺片 is a well-known dish mainly made by ox tongue, tripe and beef. Guo Chaohua (husband) and Zhang Tianzheng (wife) created the dish. Nowadays, it becomes part of Chuan cuisine. Contrary to the dish name, lungs of different animals are not the main component of the dish because 肺片 is originated from 废片. 废片 is a humourous name for all sorts of sliced internal organs. Likewise, though juicy beef ball conveys the basic information of the dish, it loses its attraction and refreshing impression. Therefore, target readers will have totally different feeling from source readers. The equivalence between SL and TL can be broken. In the next part, we will have a brief review of functional equivalence theory in order to discuss the application of the theory into C-E translation of Chinese dish names.(Wu Tingting 2017, 4)&lt;br /&gt;
&lt;br /&gt;
=== Functional Equivalence Theory ===&lt;br /&gt;
&lt;br /&gt;
Functional Equivalence put forward by Eugene. A. Nida, a renowned American linguist and translation theorist. Functional equivalence theory focus on the verbal comparison between the SL and TL. Nida attempts to offer a new way to produce an equivalent, taking the relationship of the receptor to the text into account. Functional equivalence theory developed from dynamic equivalence. He defined dynamic equivalence as &amp;quot;the quality of a translation in which the message of the original text has been so transported into the receptor language that the response of the receptor is essentially like that of the original receptors. Translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style” (Nida 1969, 200). In the later works, he thought that the adequacy of a translation depended on “the reliability of the text itself, the discourse type, the intended audience, the manner in which the translated text is to be used, and the purpose for which the translation has been made” (Nida 1993, 127). Under the influence of Eugene. A. Nida, other subsequent scholars also put forward their own understanding of functional equivalence. In the views of Christian Nord, the translator recreates the text in target language by keeping some source-text information or linguistic elements invariant and adapting the rest to the receivers’ background knowledge, expectations and communicative needs or to such factors as medium-restrictions and deixis requirements(Yue Siwei 2013, 61-68). The term the closest natural equivalent implies that the rendering must be readable (related to the language form) and understandable (related to the content) to the target receptors, since different languages have different features of grammar and lexicon. Functional-equivalence requires the highest degree of proximity (Zhang Qing &amp;amp; Wang Jiaqi 2010, 880-888). The translation is a reproduction process of source text in target language, observing the target culture. The target language features in terms of contents, sentence structure and lexis should be considered as criteria to adapt the source text before translating. The source text elements that do not fit in target culture should be revised or even neglected in translating so as to transfer the flavor of source text while not violating target culture. (Nida 1993, 127)&lt;br /&gt;
&lt;br /&gt;
In Nida's view, the success of the translation depends above all on achieving equivalent response. It is one of the four basic requirements of a translation, which are 1. making sense; 2. conveying the spirit and manner of the original; 3. having a natural and easy form of expression; 4. producing a similar response. He pays great attention to equivalence and reader's response. Nida's functional equivalence theory has gone through three stages of development ranging from formal equivalence and dynamic equivalence to functional equivalence. The core of Nida's theoretical framework is mainly functional equivalence. Functional equivalence is mainly to enable translation and original text to be equivalent in language function, rather than language form correspondence. The reader of the target language should fully understand the customs, social consciousness and habitual expression mentioned in the original context. This receptor-oriented approach considers adaptations of grammar, of lexicon and of cultural references to be essential in order to achieve naturalness. The target language should not show interference from the source language and the foreignness of the source text setting is minimized. Except for equivalence, reader's response pays an important role in functional equivalence theory. In contrast with traditional translations views towards the source text and the target text, functional equivalence translation pays considerable attention to the receptor‟s response and the naturalness of the target language rather than language forms as formal equivalence. Though later translation theorists critize Nida's functional equivalence given the impossibility of achieving functional equivalence in translation process, his functional equivalence has still paved the road away from traditional translation views by instilling fresh views into translation studies. Functional equivalence theory provides a glimpse into dealing with the relationship between target text and related cultural expectations. For real and practical translation, functional equivalence set the standard for what good translation is. So in the next part, we will discuss the application of this theory in the C-E translation of Chinese dish names. (Jeremy Munday 2016, 126)&lt;br /&gt;
&lt;br /&gt;
=== Application of Functional Equivalence Theory in the C-E translation of Chinese Cuisine ===&lt;br /&gt;
&lt;br /&gt;
4.1Princples of C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
Principles on C-E translation abound given different original texts. When it comes to C-E translation of Chinese Cuisine, two principles should be mentioned. What comes first is faithfulness. The translator is supposed to translate the basic information of Chinese cuisine. Sometimes, ingredients and cooking procedures should be included into the translation process. The main purpose of our translation is to inform target readers, especially foreigners who know nothing about Chinese. In Chinese, we often use the number three to represent three kinds of ingredients. Therefore, we translators should list three ingredients clearly in translation process. For example, in 扣三丝,some translators render it into Chicken, mushroom, ham threads in consommé. Though this rendering is in great detail, target readers can catch the point quickly. But for other larger numbers such as five and eight, listing all ingredients will lead to clumsiness. 八宝菠菜(Spinach with Eight Delicacies) is a case in point. This is the living proof for precise and clear translation. Faithfulness is not equal to word-for-word translation. Various translation skills should be involved in translation process in order to arrive at the principle of faithfulness. But the principle of faithfulness is not enough for a good translation. (Qing Zhang &amp;amp; Jiaqi Wang 2010, 880)&lt;br /&gt;
&lt;br /&gt;
It’s noted that distinct cultural difference plays an important role in cultural communication. If a translator fails to delivery cultural connotation in a Chinese cuisine, these cultural-loaded dish names lost their attract towards foreigners. Even though native speakers are able to understand what a Chinese cuisine refers, the functional equivalence is out of balance. The purpose of our study is not only to provide a glimpse into informing foreigners when they barge into a Chinese restaurant, but also to spread Chinese culture behind Chinese cuisine. For example, in 烩南北(Stewed Mushrooms with Winter Bamboo Shoots), target readers fail to get the meaning from original words. Literal translation doesn’t fit in this Chinese cuisine because ingredients and cooking procedures are difficult to understand unless we dig more information on the Internet. The origin of the dish name lies in two different ingredients. Bamboo shoots are most in the south of China and mushrooms are most in the north of China. The combination of bamboo and mushroom represents the combination of culture in two parts of China. The precious value of Stewed mushrooms with winter bamboo shoots also lies in the combination of two precious ingredients. The same goes for榆钱饭(Elm Seeds Meal). 榆钱 is originally an ingredient in Shangxi province. But the dish name also bodes well for well-off or prosperous future. Chinese people attribute their wish of getting more money into the word 钱(money). It sounds vulgar but the true wish is to live a better life. When translating Chinese cuisine, translators should consider the different cultural backgrounds in order to spare no efforts to broadcast Chinese culture. On top of this, some dish names are complicated to render them. For example, 龙, an image with red and gold color, refers to good wishes for prosperous future in China but it’s disgusting in Western culture. Therefore, when we translate龙抄手, the word 龙 should be replaced by other words. Some translators try to translate it into Easter Bunny Wonton. Also, the same goes for words referring to internal organ. 肠粉is a case in point. A dish name with intestines will lead to vomiting before eating. What’s more, the main ingredient in肠粉has nothing about intestines. Steamed vermicelli roll is a better translation version. The most scary and well-known Chinese dish name I have heard is 夫妻肺片. But the power of ingenious translation can help foreigners understand this dish and avoid awkwardness ahead of them. While broadcasting Chinese culture, culture taboos in the culture of target readers also need to be taken into our consideration. After we have put forward two principles for C-E translation of Chinese cuisine, the next part will discuss some strategies available for translators in the translation process.(Qing Zhang &amp;amp; Jiaqi Wang 2010, 885-888)&lt;br /&gt;
&lt;br /&gt;
4.2Strategies for C-E translation of Chinese Cuisine&lt;br /&gt;
&lt;br /&gt;
First and foremost, a large number of Chinese cuisines can apply literal translation in some way. The main cooking procedures, ingredients and skills should be very clear in dish names. Lexical equivalence is the main purpose of literal translation. Also, we can divide the application of literal translation into four parts. The first part is the combination of main ingredient and other supplementary ingredients. For example, in 羊肚包肉, roasted mutton wrapped in lamb tripe can avoid ambiguity. The most special ingredient in the dish is roasted mutton, which delivers some flavors to target readers. We can also render “番茄牛腩” into tomato and beef brisket. The spicy beef briskets and sour tomatoes arouse different feelings in the heart of target readers. Sometimes, the flavor of a dish makes itself clear in the name of a dish. When we use literal translation, the flavor of a dish such as剁椒 and 家常 cannot be ignored. For example, in剁椒鸭肠(Duck Intestines with Chili) and家常烧蹄筋(Home-Style Braised Beef Tendon), Chili and home-style not only inform foreigners of basic information of this dish, but also arouse a sense of taste in their mouths. The third part of the application of literal translation is the combination of utensils and ingredients such as 砂锅面(Casserole Noodles). In Chinese, 砂锅 is a utensil for cooking. But with increasing popularity of noodles cooking by casseroles, casserole noodles have become a Chinese dish. The last part of the application of literal translation lies in the combination of cooking methods, eating methods and ingredients. 手抓饼(Shredded Cake) is a case in point. Opposed to forks in Western culture, Chinese tend to use chopsticks. Therefore, Shredded Cake is a dish without using chopsticks or any other dinner sets. But literal translation is not a sliver bullet for all C-E translation of Chinese cuisine. Sometimes, a dish includes too much ingredients or cooking procedures. If we apply to literal translation in the case, we will sacrifice simplicity in order to maintain faithfulness. Also, some translators applied to literal translation with annotation in order to render dish names clearly. For instance, let’s take “长寿面”, a cuisine name from A Bite of China as an example. The translation provided in “longevity noodles”, followed by the annotation “the noodles are long and slim, and long is homophonic to ‘chang’ and slim to ‘shou’, ‘changshou’ means longevity”. In the case, not only can the foreigners know the basic meaning of the dish, they can also understand its cultural meanings (Chu Yiyi 2017, 9). Another example is螺蛳粉. Some translate it into Snail Rice-flour Noodles, a local snack in Liuzhou. Snail Rice-flour Noodles is very faithful to the Chinese dish name. But the translator added some explanations to emphasize local characteristics. The origin of Snail Rice-flour Noodles is in Liuzhou, Yunnan province. In the case, the translator tried to spread local culture in a dish name.(Chu Yiyi 2017, 9)&lt;br /&gt;
&lt;br /&gt;
Secondly, dishes with local names can apply to transliteration such as兰州拉面 Lanzhou Beef Noodles), 金华火腿(Jinhua Ham) and重庆小面(Chongqing Small Noodles). Some local names have become a brand for selling. They emphasize the authentic flavor of these dishes in order to attract people from other places or countries. As for some culture-loaded dish names, we fail to find the equivalent words in English. That’s the reason why we resort to transliteration. It’s a translation method mainly depend on Chinese pinyin such as Lanzhou, Jinhua and Chongqing as we mentioned above. One of the perks of transliteration is to emphasize local characteristics and spread local cultures. But transliteration is not confined to this area. Some translators combine transliteration into literal translation. For instance, if we simply translate “东坡肉” literally into“Dongpo’s  Pork” without any further explanations, the target  readers will get confused if they first see the translation. Thus, explanation “Dongpo, a famous poet in Song Dynasty” needs to be added (Chu Yiyi, 2017). Some dish names are from foreign countries such as 生鱼片(Sashimi). Sashimi is Japanese way of speaking. Transliteration with sounds of foreign languages can apply to these Chinese dish names. Some translators also translate腌制泡菜 into kimchi rather than pickles cabbages, thus emphasizing Korean flavor rather than Chinese flavor. But there are few dish names originated from foreign languages. (Chu Yiyi 2017, 12)&lt;br /&gt;
&lt;br /&gt;
Lastly, some Chinese cultural-loaded dish names fail to fit the framework of literal translation and transliteration. Translators should apply free translation into their translation process. There are four categories of free translation applied to C-E translation of Chinese cuisines: named according to the characteristics of ingredients metaphorically, named after historical allusions, named according to the production process metaphor and named after the meaning of good. As for the first category, 蚂蚁上树is a good example. The word-for-word translation of蚂蚁上树 is ants on a tree but it does not deliver the essence of the dish. The main ingredients of the dish are minced pork and fine vermicelli. The final dish is similar to ants on the tree, so Chinese give it a metaphorical dish name. Sauteed Vermicelli with minced Pork is a better version than the original translation. Some dish names are full of historical allusions such as霸王别姬. The deep-level meaning of the expression霸王别姬 is to reveal the tragic ending of a hero in history. But there is a coincidence for the combination of turtle and chicken in the dish 霸王别姬. Different from mandarin, Chinese people give a nickname “王八” for turtle. 姬in 霸王别姬 sounds similar to 鸡(chicken). The word-for-word translation of 霸王别姬 is farewell my Concubine, but turtle stewed chicken is easier to understand for target readers. As for the third category——named according to the production process metaphor, 驴打滚 is a case in point. 驴打滚 is one of the traditional snacks in the northeast China, especially in Beijing and Tianjin. It is a three-color snack with yellow, white and red. The final process of making is to sprinkle on the soybean noodles, which looks like wild donkeys rolling up of the loess in suburb, so we named it 驴打滚(Donkey Roll). But compared to donkey doll, fried chop rice cake shows the main ingredients of the dish, thus lowering the hurdles for understanding. As for the last category, 佛跳墙 is a case in point. The literal meaning of 佛跳墙 is that a Buddha jumps over the wall. But actually 佛跳墙 is a dish cooking all things in one pot. It comes from a story: when we open the jar, the smell of a dish become popular in other places as well. That attracts many Buddhas who jump over the wall to have a see. Also, the dish bodes well for longevity and reunion. That’s why we also call it 福寿全, a word full of good omens.From strategies discussed above, we can find that there is no fixed pattern for C-E translation of Chinese cuisines. We translators should bear these principles and strategies in mind and put them into practice in our translation process. The ultimate goal for our translation is to produce a simple but accurate translation to inform target readers, especially foreigners. (Siwei Yue 2013, 65-68)&lt;br /&gt;
&lt;br /&gt;
=== Conclusion ===&lt;br /&gt;
&lt;br /&gt;
With the popularity of Chinese culture, there has been a resurgence of interests in C-E translation of Chinese cuisine. In this chapter, I discussed the previous studies on this topic with functional equivalence theory in order to emphasize the importance of our research and try to find research gap among these chapters. After discussing the existing problems on C-E translation of Chinese cuisine, I summarized some principles and strategies that can apply to C- E translation of Chinese cuisine. But what I discussed in the chapter is only a panoramic view of Chinese dish names. There are eight classifications of Chinese famous cuisines ranging from Lu Cuisine and Chuan Cuisine, Yue Cuisine and Min Cuisine, Su Cuisine and Zhe Cuisine, Xiang Cuisine and Hui Cuisine. Under these eight Chinese cuisines, there are distinct differences in dish names considering region and ethnic group. As we know, one size can’t fit all. Aside from researches on Chinese dish names, cultural elements behind idioms related to Chinese dishes deserve more attention. (Yi-Yan Lee, 2016, 10)&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
=== References ===&lt;br /&gt;
&lt;br /&gt;
*Caiqiao Huo, Xiaomei Du &amp;amp; Weichen Gu.(2020). The Metaphor and Translation of the Dish Names in Chinese Food Culture. Open Journal of Modern Linguistics (5) 423-428.&lt;br /&gt;
&lt;br /&gt;
*Jiangnan Xue. (2015). A Chinese Bite of Translation: A Translational Approach to Chineseness and Culinary Identity. Ottawa: University of Ottawa.&lt;br /&gt;
&lt;br /&gt;
*Kai-Chee Lam, Man-Ling Ng, Lay-Hoon Ang &amp;amp; Radina Mohamad Deli. (2018). Between concrete and abstract: the Malaysian Chinese way of naming dishes. International Communication of Chinese Culture (3) 247–259.&lt;br /&gt;
&lt;br /&gt;
*Munday J. (2016). ''Introducing Translation Studies: Theories and Applications''. New York: Routledge.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene A. &amp;amp; Charles R. Taber.(1969). ''The Theory and Practice of Translation''. Leiden: E. J. Brill.&lt;br /&gt;
&lt;br /&gt;
*Nida, Eugene. A.(1993). ''Language, Culture and Translating''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Nord, C. (2001). ''Translating as a Purposeful Activity: Functionalists Approaches Explained''. Shanghai: Shanghai Foreign Language Education Press.&lt;br /&gt;
&lt;br /&gt;
*Qing Zhang &amp;amp; Jiaqi Wang. (2010). Application of Functional Equivalence Theory in English Translation of Chinese Idioms. Journal of Language Teaching and Research (6) 880-888.&lt;br /&gt;
&lt;br /&gt;
*Siwei Yue. (2016). Functionalism Theory Applied in C-E Translation of Chinese Food Culture Text. Theory and Practice in Language Studies (1) 61-68.&lt;br /&gt;
&lt;br /&gt;
*Yi-Yan Lee. (2016). Imaging Identity with Food: A Study of Cultural Translation in Ang Lee's Eat Drink Man Woman and Documentary ''A Bite of China''. Hong Kong: The University of Hong Kong.&lt;br /&gt;
&lt;br /&gt;
*车宜默[Che Yimer].(2019). 跨文化交际视角下的中餐菜单英译案例研究[A case study of English translation of Chinese menus from a cross-cultural communication perspective].北京：北京外国语大学[Beijing: Beijing Foreign Studies University].&lt;br /&gt;
&lt;br /&gt;
*李玮玮[Li Weiwei]. (2017). 目的论视角下的中国菜名汉英口译实践报告[A practical report on Chinese-English interpretation of Chinese cuisine names from the perspective of purpose theory].山东：山东大学[Shangdong: Shandong University].&lt;br /&gt;
&lt;br /&gt;
*莫传霞,岳玲[Mo Chuanxia, Yue Ling].(2020).“再创作”翻译思想下的北海民俗饮食文化英译[The English translation of Beihai folk food culture under the idea of &amp;quot;re-creation&amp;quot; translation]. 广西教育学院学报[Journal of Guangxi Education College] (05) 78-81.&lt;br /&gt;
&lt;br /&gt;
*屠易义[Tu Yiyi].(2017). 从文化角度谈中式菜名的英译方法[The English Translation of Chinese Cuisine Names from a Cultural Perspective].上海：上海外国语大学[Shanghai:Shanghai International Studies University].&lt;br /&gt;
&lt;br /&gt;
*邬婷婷[Wu Tingting].(2017). 目的论视角下中式菜肴简介英译的翻译报告[A Translation Report on the English Translation of Chinese Cuisine Introduction from the Perspective of Purpose Theory].宁波：宁波大学[Ningbo: Ningbo University].&lt;br /&gt;
&lt;br /&gt;
*吴慧琦[Wu Huiqi]. (2020). 中西方饮食文化差异与菜名翻译——评《中西方饮食文化差异及翻译研究》[Chinese and Western food culture differences and the translation of dish names--Review of &amp;quot;Chinese and Western food culture differences and translation research&amp;quot;]. 食品工业[Food Industry] (09) 364-365.&lt;br /&gt;
&lt;br /&gt;
*张婷丽[Zhang Tingli].(2015). 目的论指导下的《舌尖上的中国》菜名英译策略[The strategy of English translation of the dish names of &amp;quot;China on the Tip of the Tongue&amp;quot; guided by purpose theory].湖南：湖南师范大学[Hunan: Hunan Normal University].&lt;br /&gt;
&lt;br /&gt;
==The Untranslatability and Loss of Meaning in Chinese Dish Names Translation--Taking Hunan cuisine names an Example - 袁雨晨 Yuan Yuchen==&lt;br /&gt;
&amp;lt;center&amp;gt; 袁雨晨 Yuan Yuchen 202020080665 &amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
Chinese food culture has attracted much attention both at home and abroad, and chinese cuisine is gradually going to global markets. Cultural differences make the translation of chinese dish names a challenge for translators. Taking Hunan cuisine an example, we try to explore the translation methods of chinese dish names from Catford's theory of untranslatability and Newmark's theory of loss of meaning, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Untranslatability，loss of meaning，Hunan cuisine names&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
中国菜名的不可译性和意义的缺失——以湘菜菜名为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
中国的饮食文化在国内外备受关注，中国菜也逐渐走向世界，文化差异使得中国菜名的译法给译者带来了挑战。试以湘菜为例，从卡特福德的不可译理论和纽马克的意义缺失理论来探究湘菜菜名的翻译方法，从而在翻译过程中规避问题，达成中国菜名的相对可译性。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
不可译性；意义缺失；湘菜菜名&lt;br /&gt;
&lt;br /&gt;
===Introduction===&lt;br /&gt;
Translation, as an indispensable means of the communication among different cultures, contributes a lot to the development of human civilization. But to translate the source language into target language accurately and perfectly is hardly impossible for every translator. Debates about untranslatability are one of the most heated issues about translation. On the one hand, we should insist that translation is possible due to the similarity of human experience, linguistic and cultural universality; on the other hand, we have to admit the fact that there are some insurmountable obstacles and difficulties in translation practices owing to linguistic and cultural disparities.Among cultural differences, the cuisine culture plays a very important role. The most outstanding example is Chinese cuisine culture which is different from most western countries. It is not only famous for daintiness but also the attractive dish names. (Wang Lijun 2008, 10)&lt;br /&gt;
&lt;br /&gt;
The major concern of this paper is &amp;quot;The Untranslatability and Loss of Meaning in Chinese Dish Names&amp;quot;. Chinese cuisine is regarded as a great wonder of collection of cooking skills in foreign people's eyes. Westerners are often attracted to the looks of Chinese dishes besides their delicious flavor and taste. While the sight of Chinese dishes brings pleasure, the names of dishes also catch much attention of westerners. When people from different countries enjoy Chinese dishes, they are often curious and eager to know the exact meaning of the dish name and its origin. Since the dish name is the first impression given to a diner when he or she decides to order a dish. So it is important to convey accurate information to the patron. Since Chinese cuisine culture has continued to be exported overseas, translation of dish names plays an important role and is faced with a high demand determined by the complex nature of Chinese cuisine culture.&lt;br /&gt;
&lt;br /&gt;
Based on the Catford's theory of untranslatability and Newmark's theory of loss of meaning, taking Hunan cuisine an example, this paper explore the translation methods of chinese dish names, so as to avoid the problems in the translation process and achieve the relative translatability of the dish names.At first it illustrates the linguistic and cultural untranslatability. And it then emphasizes particularly on constitutions and fonctions of Hunan cuisine names. Finally, according to the classification of dish names, translation techniques are suggested and some of them are just the compensative measures to those untranslatable dish names.&lt;br /&gt;
&lt;br /&gt;
===1.An Overview of Untranslatability, Loss of Meaning and Hunan Cuisine Names===&lt;br /&gt;
&lt;br /&gt;
====1.1 Linguistic Untranslatability and Cultural Untranslatability Put Forward by J. C. Catford====&lt;br /&gt;
Catford was the first translation theoretician who explored equivalence at different levels of language. He distinguished two kinds of untranslatability in A Linguistic Theory of Translation, that is, linguistic untranslatability and cultural untranslatability.&lt;br /&gt;
&lt;br /&gt;
Catford thought that linguistic untranslatability is caused by the target language’s lack of lexical or syntactical substitute. Different languages differ from each other in the phonetic, grammatical, semantic, pragmatic aspect etc. &lt;br /&gt;
&lt;br /&gt;
Catford thought the cultural untranslatability was caused by the lack of the target target culture’s relevant situational features to the source language’s culture. Cultural untranslatability comes from cultural differences, for instance, the names of some institutions, clothes, foods and dishes, abstract concepts, and the like.&lt;br /&gt;
&lt;br /&gt;
According to Catford's view of untranslatability, the dichotomy mentioned above would not exist if it could be demonstrated that all instances of cultural untranslatability respond to &amp;quot;the impossibility of finding an equivalent collocation in the target language&amp;quot;. This impossibility is, in his opinion, a case of linguistic untranslatability.&lt;br /&gt;
&lt;br /&gt;
According to Catford, &amp;quot;Translation fails---or untranslatability occurs---when it is impossible to build functionally features of the situation into the contextual meaning of the TL text.&amp;quot; (Catford 1965, 93)&lt;br /&gt;
&lt;br /&gt;
====1.2 Loss of Meaning Put Forward by Peter Newmark====&lt;br /&gt;
Peter Newmark analyzed the loss of meaning as follows:&lt;br /&gt;
&lt;br /&gt;
First, if the text describes a situation which has elements peculiar to the environment, institutions and culture of its language area, there is an inevitable loss of meaning, since the translator's language can only be approximate to the source language. Unless there is already a recognized translation equivalent, the translator has to choose from transcribing the foreign word, translating it, substituting a similar word in his own culture, naturalizing the word with a loan translation, sometimes adding or substituting a suffix from his own language, defining it or paraphrasing, which is sometimes added in parenthesis or as a footnote to a transliteration.&lt;br /&gt;
&lt;br /&gt;
Second, an inevitable source of loss is the fact that the two languages, both in their basic character and their social varieties, have many different lexical, grammatical and sound systems, and segment many physical objects and all intellectual concepts differently.&lt;br /&gt;
&lt;br /&gt;
Third, the individual uses of language of the writer and the translator do not coincide. Everybody has lexical if not grammatical idiosyncrasies, and attaches &amp;quot;private&amp;quot; meanings to a few words. The translator normally writes in a style that comes naturally to him, desirably with a certain elegance and sensitivity unless the text precludes it. Moreover, a good writer's use of language is often remote from some of the conventional canons of good writing, and it is the writer not the canons that the translator must respect.&lt;br /&gt;
&lt;br /&gt;
Last, the translator and the text-writer have different theories of meaning and different values. The translator's theory colors his interpretation of the text. He may get greater value than the text-writer on connotation and correspondingly less on denotation. He may look for symbolism where realism was intended; for several meanings where only one was intended; for different emphasis, based on his own philosophy or even his reading of the syntax. The resulting loss of meaning is inevitable and is unrelated to the obscurity or the deficiencies of the text and the incompetence of the translator, which are additional possible sources of this loss of meaning. Therefore, absolute equivalence can never be reached. A translator can't convey all the meanings of the original in his translation.(Tan Zaixi 2004, 215)&lt;br /&gt;
&lt;br /&gt;
====1.3 Constitution and Functions of Hunan Cuisine Names====&lt;br /&gt;
Hunan cuisine consists of local cuisines of Xiangjiang Region, Dongting Lake and Xiangxi areas. It is characterized by thick and pungent flavors. As a mirror of Chinese cuisine culture, dish names play an important role in transmitting Chinese cuisine culture to the whole world. Today, there are countless and various Chinese dish names, so it's so hard to translate them without a clear analysis of their constitutions and functions.&lt;br /&gt;
&lt;br /&gt;
Many of the Hunan cuisine are named after the ingredients, seasonings, cooking methods, flavour or colour, shape. Hunan cuisine can be cooked in a variety of ways,which can be divided into cooking methods for hot dishes,such as stir-fried, fried, roasted, grilled, boiled, stewed, steamed and son on; and cooking methods for cold dished, such as frozed, mixed, marinated, smoked and so on. The flavour is the sensation caused by a substance that stimulate the taste buds, flavour can be divided into two categories: one is the natural single flavour, also called the basic flavour; another is the compound flavour made of two or more single flavour. The single flavour of Hunan cuisine is mainly salty, sweet, sour, spicy, bitter, fresh and so on; the compound flavour is mainly hot and sour, sweet and sour, salty and spicy, spicy and hot and so on.Most dish names are made of a combination of flavours and the name of the main ingredient, such as “酸辣鸡杂”、 “麻辣肚丝”. Spicy is a highly used word in Hunan cuisine names.Not many dishes are named directly with words that indicate colour (red, yellow, white, green, etc.) and shape (round, flat, pointed, square, etc.),but more often the colour and shape express the substance.For example, “金钱蛋”is named after a substance that has a colour and shape. “金钱” is borrowed from the coins in Chinese history which are round, square-hole. “菊花鱿鱼”“菊花” isn’t real chrysanthemum, but the shape of the finished dishes.&lt;br /&gt;
&lt;br /&gt;
The utensils such as casseroles, stones pots, hanging pots, dry pots, flat pots, iron pots are used to serve the Hunan cuisine. So the names of kitchen utensils sometimes appear in Hunan cuisine names, the names of untensils and the main ingredients are combined to form the name of a dish, in order to show the characteristics of the dishes, such as “石锅玉兔”，“干锅鸡”，“砂锅熊掌”.&lt;br /&gt;
&lt;br /&gt;
And there are many dishes which are named by means of metaphor are connected with allusion，a person's name or a place name. The names of dishes containing the name &amp;quot;组庵&amp;quot; and the name of the main ingredient in dishes are related to Tan Yanyan. Tan Yanyan (1880-1930), a native of Chaling in Hunan, was the governor of Hunan province after the Revolution of 1911. Tan Yanyan was a famous gourmet and played a major role in the innovation and development of Hunan cuisine at the time. (Zhang Qiang 2017, 19)&lt;br /&gt;
&lt;br /&gt;
Above all, the constitution of Hunan cuisine names are various and mainly have the above mentioned features. Almost all Hunan cuisine names are characterized by elegance and try to convey a kind of aesthetic sense to diners.&lt;br /&gt;
&lt;br /&gt;
A dish name usually keeps people informed of the main ingredients of the dish, and sometimes uses beautiful words to add aesthetic value and finally it will stimulate the diners' appetite. Particularly, Chinese dish names have a special function that is cultural function owing to transmitting cultures.&lt;br /&gt;
&lt;br /&gt;
Informative Function&lt;br /&gt;
&lt;br /&gt;
The informative function means that the communicative aim of language is to provide people with information. As the fundamental function of Chinese dish names, it supplies the basic information of a dish, such as the ingredients, seasonings, cooking methods and so on. Chinese cooking methods are famous for its variety and the ingredients. People can get these information through most of Chinese dish names. So when Chinese dish names are translated into English, this function should be kept completely. (Wang Lixia 2017, 19)&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Aesthetic Function&lt;br /&gt;
&lt;br /&gt;
If a dish were a work of art, the dish name would be a part of the art.Besides the informative function, there is an aesthetic value. Although not all Chinese dish names possess the aesthetic value, such as those self-descriptive ones, a lot of names formed by metaphors or other special means to bring the sense of beauty and satisfy the aesthetic need of people. The beautiful names such as“碧绿双脆”， “金银烩双丸”， “天麻炖双飞”， “蝴蝶飘海”, it’s difficult to identify the original ingredient, and the basic information of the dishes are deduce by metaphor,but which attract the diners to image, to get an enjoyment. The subtle integration of aesthetics and culinary science greatly enhance the aesthetic function of these dish names.(熊力游 2004, 84)&lt;br /&gt;
&lt;br /&gt;
Cultural Function&lt;br /&gt;
&lt;br /&gt;
Chinese dish names also function as a culture carrier. Numerous cultural words play a significant role to demonstrate the national specialties.“百鸟朝凤”, “全家福”, “龙女触珠” “桃园三结义”and many other culturally loaded terms are frequently used in dish names, which are unique to the Chinese culture. This is a best way to arouse foreigners' interests on Chinese culture.&lt;br /&gt;
&lt;br /&gt;
===2.Reasons for the Untranslatability and Loss of Meaning in Chinese Dish Names===&lt;br /&gt;
&lt;br /&gt;
====2.1 Differences of Thinking====&lt;br /&gt;
There is a fundamental difference between the traditional Chinese concept of &amp;quot;unity of human and nature&amp;quot; and the traditional Western concept of &amp;quot;humanism&amp;quot;, and the way of thinking and philosophies of each nationality differ. The food cultures of China and the West are therefore influenced by the obvious differences between them, and the same food cultures influence the naming of dishes in a certain way. Traditional Chinese philosophical thinking places emphasis on Qi and existence and non-existence, and in terms of cultural spirit and mode of thinking, this has led to the formation of a unity between human and nature, an emphasis on integral functions and a focus on ambiguity, which has led to the development of unique concepts in the science of food, namely the ecological concept of the correspondence between human and nature, the nutritional concept of food treatment and nourishment, and the concept of the harmonisation of the five tastes. &lt;br /&gt;
&lt;br /&gt;
Westerners hold a rational and scientific concept of diet. They emphasise the nutritional value of the diet, the amount of protein, fat, calories and vitamins contained in the food, and pay particular attention to whether the nutrient content of the food is well matched, whether the calorie supply is optimal, and whether these nutrients can be fully absorbed by the eater. For example, Westerners generally do not eat animal offal or anything that they consider to be of no nutritional value, such as liver, chicken feet, duck heads, dog meat, etc., which are absolutely delicious in China and which Westerners may never have eaten in their lives. Some of the ingredients used in Chinese dishes are not offensive to diners in China, for example animals such as snakes and frogs. For good luck, Chinese names are often borrowed from inedible objects or animals that are taboo for Westerners, such as “红烧狮子头”. Such dishes are unacceptable to Westerners and can sometimes be offensive to them. (Cao Binbin 2016, 24)&lt;br /&gt;
&lt;br /&gt;
====2.2 Different Beliefs and Values====&lt;br /&gt;
Belief and value constitute an important part in culture. Chinese and westerners are living in different social background, having their own history and religion. So, disparity in value and belief is inevitable, such as Buddhism in China. It has history of thousands years. Some vocabularies in Chinese are related with Buddhism, such as “立地成佛”，“谋事在人，成事在天”.These expressions all reflect the great influence of Buddhism on language. In western countries, people have been more influenced by Christianity. Phrases like &amp;quot;man proposes God disposes&amp;quot;; &amp;quot;God help those who help themselves&amp;quot; are typical examples. But if“谋事在人，成事在天”is translated to &amp;quot;man proposes, God disposes&amp;quot;, it disobeys Chinese belief which is the Buddhism rather than the Christianity.&lt;br /&gt;
    &lt;br /&gt;
The value of a certain culture is a set of behavioral standards for people to make choices and solve conflicts and it is usually displayed in people's philosophic and moral concept. The concept that is thought highly by one nation may be neglected by another nation. And this phenomenon becomes a great  obstacle  in  the  cross-cultural  communication  and  translation. &lt;br /&gt;
&lt;br /&gt;
As far as animal vocabularies are concerned, the value of Chinese and westerners are quite different. Take &amp;quot;dog&amp;quot; for example, Chinese often use them to guard door. In their concepts, dogs have nothing to praise. So vocabularies with dogs often have derogatory connotations, such as“狗腿子”，“狐朋狗友”，“狼心狗肺”，“狗眼看人低”，“狗改不了吃屎”.Whereas, in western countries, owing to dogs' loyalty, courage and intelligence, people regard dogs as their favorite and loyal friends and give great honor to them, such as &amp;quot;love me, love my dog&amp;quot;, &amp;quot;lucky dog&amp;quot; and &amp;quot;every dog has his day&amp;quot;. So long as westerners know that dog meat is cooked into dishes in China, they will feel shocked and horrible. Hence although the dish name“狗肉汤”is translatable, we had  better avoid translating it or we should not treat westerners to eat dog meat. If it is unavoidable, we should explain those dogs are raised for dinners.&lt;br /&gt;
&lt;br /&gt;
When translating, it is important to take into account the cultural differences, accepting psychology and eating habits of foreigners, otherwise it will be difficult to achieve the intended function and purpose of the translation. After all, although the translator &amp;quot;deals with individual words, he is dealing with two major cultures&amp;quot;(Liu Chuang 2012, 120)&lt;br /&gt;
&lt;br /&gt;
====2.3 Different Customs and Living Environment====&lt;br /&gt;
Custom refers to the way of living formed in the long-term development of human's history. It is embodied in various aspects of people's daily lives such as garment, etiquette, marriage, funeral, traditional dishes and so on, due to the different living habits and the customs of different people, which constitute a great obstacle in the cross-cultural communication and translation.&lt;br /&gt;
&lt;br /&gt;
====2.4 Lexical Non-equivalence Concerned with Cultural Difference====&lt;br /&gt;
The lexical non-equivalence generally refers to the non-equivalence of lexical meanings. As we all know, the meaning of a word, which is involved in many aspects, such as the denotative meaning, the associative meaning and so on, is not a simple concept. Therefore, there are several kinds of untranslatable phenomena concerned with the lexical non-equivalence.&lt;br /&gt;
&lt;br /&gt;
====2.5 Absence of Terms====&lt;br /&gt;
Absence of terms is a frequent phenomenon leading to untranslatability. It refers to the case that in translation we fail to find counterpart in target language. In Chinese, there are many terms as “风水”, “阴阳”,  “属相”and so on. These words are derived from unique Chinese culture, which are almost impossible to translate to English, since there are no such things in western countries.&lt;br /&gt;
&lt;br /&gt;
====2.6 Discrepancy of Semantic Association====&lt;br /&gt;
Terms and expressions, as embodiment of culture, have rich meanings and profound connotations.  Therefore discrepancies of terms lead to translation barriers inevitably. For example, dragon in English and “龙“ in Chinese represents different connotation though it is the same imaginary image. Owing to this difference, terms concerning dragon in these two languages differ greatly. To Chinese, “龙“ is something sacred and has been referred to as the ancestor of the Chinese nation-that's why Chinese people call themselves“龙的传人 (descendants of the dragon)“. “龙” is used frequently in Chinese daily life in order to convey a propitious meaning, such as in dish names“龙凤呈祥”，“二龙戏珠”and “青龙过海”.To westerners, however, the dragon is a symbol of evil. Many heroes in stories struggled against dragons which were slain in most cases.&lt;br /&gt;
&lt;br /&gt;
Take “喜鹊(pied magpie)” for another instance. In Chinese culture, this bird is always regarded as a messenger of good news, for the first character of its Chinese name(喜)means &amp;quot;happiness&amp;quot;. So the chattering of a pied magpie had the connotative meaning of &amp;quot;good news is coming&amp;quot;. But in English culture, people pay more attention to the appearance of this black-and-white bird and the noises it makes. Then the connotative meaning of it in English is &amp;quot;a chatterbox&amp;quot;.  (Wang Lijun 2017, 28)&lt;br /&gt;
&lt;br /&gt;
===3.Strategies of Untranslatability and Loss of Meaning of Hunan Cuisine Names===&lt;br /&gt;
The purpose of translation is to communicate, therefore transfering the information is very important in translation. Regardless of the method of translation, it is important to convey as much information as possible about the main ingredients, cooking methods, etc., so that foreigners can understand them and communicate with each other. Clearly conveying information about the dishes means that the English translation of Hunan cuisine names can help people from other countries understand the basic information about the dishes, the unique cooking techniques and regional characteristics of Hunan cuisine, and appreciate the colourful culinary culture of Hunan. Some contain profound historical allusions or folk legends, while others have changed their names based on raw materials, shapes and cooking methods. This makes English translation difficult and makes it difficult to fully reflect the linguistic and cultural features of the Chinese language. In this case, the English translation of Hunan cuisine names should be purpose-oriented, so that foreign friends can understand as much as possible about the basic information of Hunan cuisine. The name of the dish should first of all ensure that the customer knows the ingredients， the supplementary ingredients, the cooking method and the flavour of the dish, so the most important thing when translating the name of a dish, whether it is realistic or associative, is that it should firstly convey its denotative meaning. In some cases, it is also possible to make major changes to the presentation of the translation, avoiding or diluting words in the dish that have strong symbolic meaning but are incompatible with Western culture, and keeping the basic content of the dish as far as possible in order to achieve the basic purpose and function of conveying the message of the dish. (Wang Caiying 2009, 108)&lt;br /&gt;
&lt;br /&gt;
The names of some dishes are quoted from poems and idioms, and the English translation method of &amp;quot;literal+interpretative translation&amp;quot; can be used to express the specific meaning of the ingredients while retaining their distinctive national characteristics. Some of the common cooking methods used in Hunan cuisine, such as &amp;quot;stir-frying, roasting, boiling, stewing, deep-frying, steaming&amp;quot;, etc., make the translation more effective.&lt;br /&gt;
&lt;br /&gt;
====3.1 English Translations of Hunan Cuisine Names Based on Cooking Methods and Main Ingredient====&lt;br /&gt;
The name of such a dish includes both the cooking method and the main ingredient, with the cooking method preceding and the main ingredient following. The English translation uses “cooking method (past participle of the verb)+main ingredient”, such as“炒生菜&amp;quot;, where &amp;quot;炒&amp;quot; is the practice. &amp;quot;生菜&amp;quot; is the main ingredient, which translates as Sauteed Lettuce &amp;quot; and “花生炖猪蹄&amp;quot;，where“炖&amp;quot; is the cooking method, peanuts and pig's feet are the main ingredients, the name of the dish can be translated as“cooking method+main ingredient+and+main ingredient”,that‘s “Stewed Pig's Trotters and Peanuts&amp;quot;.(Zhang Qiang 2017, 23)&lt;br /&gt;
&lt;br /&gt;
====3.2 English Translation of Hunan Cuisine Names Based on &amp;quot;Ingredient and Main Ingredient&amp;quot; or &amp;quot;Main ingredient and Soup&amp;quot;====&lt;br /&gt;
The names of such Hunan dishes mainly consist of main ingredients and ingredients, which form Hunan cuisine names as &amp;quot;ingredient+main ingredient&amp;quot;, which can be translated in English as &amp;quot;main ingredient+with/in+ingredients&amp;quot;. Connected by with or in. e.g.&amp;quot;冬笋腊肉&amp;quot; and &amp;quot;蟹黄海参&amp;quot; can be translated respectively as “Preserved Pork (Smoked Pork) with Winter Bamhoo Shoot” and “Sea Cucumber with Crab Roe”. If the ingredient is soup, use the expression &amp;quot;soup+main ingredient&amp;quot;, which is translated as &amp;quot;main ingredient+in/with+ Soup/Sauce&amp;quot;. Yhe choice of in or with is determined by the actual &amp;quot;sauce&amp;quot;. Use &amp;quot;in&amp;quot; if the main ingredient is immersed in the sauce, and if the sauce is separate from the main ingredient, or if it is poured over the main dish, we should use “with” e.g. &amp;quot;蜜汁白莲&amp;quot; is translated as &amp;quot;Lotus-seed in Honey Sauce&amp;quot;and &amp;quot;茄汁鱼片&amp;quot; is translated as &amp;quot;Sliced Fish with Tomato Sauce &amp;quot;.(Zhang Qiang 2017, 24)&lt;br /&gt;
&lt;br /&gt;
====3.3 English Translation of Hunan Cuisine Names According to the Flavour and the Main Ingredients====&lt;br /&gt;
When the name of a dish is &amp;quot;flavour+main ingredient&amp;quot;, the English translation puts the flavour in the front and the main ingredient at the back, highlighting the taste of the dish, e.g. in &amp;quot;麻辣牛肉&amp;quot;, &amp;quot;麻辣&amp;quot; is the taste. &amp;quot;牛肉&amp;quot; is the main ingredient, which translates as &amp;quot;Spicy and Hot Beef&amp;quot;and &amp;quot;酸辣&amp;quot; in &amp;quot;酸辣鸡杂&amp;quot; is the flavour, &amp;quot;鸡杂&amp;quot; is the main ingredient and it can be translated as &amp;quot;Hot and Sour Chicken Giblets&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.4 English Translation of Hunan Cuisine Names Based on Seasonings and Main Ingredients====&lt;br /&gt;
The English translation of Hunan cuisine name in the form of &amp;quot;seasoning+main ingredient&amp;quot; can use the structure of &amp;quot;main ingredient+with+seasoning&amp;quot;, such as &amp;quot;芥末鸡条&amp;quot; can be translated as “Chicken Strips with Mustard”, a literal translation can also be used in the original structure, such as “孜然牛肉” can be translated as &amp;quot;Cumin Beef&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.5 English Translation of Hunan Cuisine Names Based on Seasonings, Cooking Methods and Main Ingredients====&lt;br /&gt;
Chinese Hunan cuisine names has the structure of &amp;quot;seasoning+cooking method+main ingredient&amp;quot;, which can be translated in English as &amp;quot;cooking method (past participle of the verb)+main ingredient+ with+seasoning&amp;quot;, e.g. &amp;quot;豆瓣酱烧肥鱼&amp;quot; can be translated as &amp;quot;Braised Fish with Thick Broad-bean Sauce&amp;quot; and &amp;quot;豆豉蒸排骨&amp;quot; as &amp;quot;Steamed Pork Chops with Lobster Sauce&amp;quot;.(Zhang Qiang 2017, 26)&lt;br /&gt;
&lt;br /&gt;
====3.6 English Translation of Hunan Cuisine Names According to the Colour and Shape of the Finished Dish====&lt;br /&gt;
The names of such dishes are generally translated using the literal and free translation method. For example, &amp;quot;芙蓉鸡片&amp;quot; can be translated as &amp;quot;Fried Sliced Chicken with Egg White&amp;quot; and &amp;quot;菊花鱿鱼&amp;quot;as &amp;quot;Fried Chrysanthemum-shaped Squid&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
====3.7 English Translation of Hunan Cuisine Names According to the Flavour and the Shape of the Raw Material after it has been cut====&lt;br /&gt;
The English translation of Hunan cuisine names can be in the form of &amp;quot;flavour+shape+main ingredient&amp;quot;, e.g. &amp;quot;麻辣&amp;quot; in &amp;quot;麻辣羊肚丝&amp;quot; denotes the flavour. &amp;quot;羊肚&amp;quot; is the main ingredient, and the goat tripe is shredded, which can be translated as &amp;quot;Spicy and Hot shredded Goat Tripe&amp;quot;.  (Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.8 English Translation of Hunan Cuisine Name According to the Cooking Method and the Main Ingredient and its modified Shape====&lt;br /&gt;
Chinese Hunan cuisine names &amp;quot;cooking method+main ingredient+shape&amp;quot; can be translated as &amp;quot;cooking method (past participle of the verb)+shape+main ingredient&amp;quot;, such as &amp;quot;干煸牛肉丝&amp;quot;. &amp;quot;干煸&amp;quot; is the cooking method, &amp;quot;牛肉&amp;quot; is the main ingredient and &amp;quot;丝&amp;quot; is the shape of the modified ingredient, it can be translated as &amp;quot;Dry-fried Shredded Beef&amp;quot;.(Zhang Qiang 2017, 29)&lt;br /&gt;
&lt;br /&gt;
====3.9 English Translations of Hunan Cuisine Names from &amp;quot;Name of Person or Place + Main Ingredient&amp;quot; to &amp;quot;Name of Person or Place+Cooking Method + Main Ingredient&amp;quot;====&lt;br /&gt;
In addition to the above principles, the names of such dishes should also be transliterated from the names of people and places, which is good for promoting the Chinese language and culture. The translation of Hunan cuisine names as &amp;quot;person's name+main ingredient&amp;quot; can be made directly. For example, in &amp;quot;组庵豆腐&amp;quot;, &amp;quot;组庵&amp;quot; is the name of a person and &amp;quot;豆腐&amp;quot; is the main ingredient, which is transliterated as &amp;quot;Zu'an Tofuo&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of the dish &amp;quot;place name+main ingredient&amp;quot; can be translated as &amp;quot;main ingredient+，+place name+Style&amp;quot; with the main ingredient separated from the place name by a comma. For example, &amp;quot;湖南&amp;quot; in &amp;quot;湖南腊肉&amp;quot; is the name of the place, and &amp;quot;腊肉&amp;quot; is the main ingredient, which is translated as &amp;quot; Preserved Pork (Smoked Pork), Hunan Style&amp;quot;, the name of a Hunan dish in the form of &amp;quot;place name+main ingredient&amp;quot; can also be translated into the form of &amp;quot;place name+main ingredient&amp;quot;, e.g. &amp;quot;东安鸡&amp;quot; can be translated as &amp;quot;Dong' an Chicken&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The name of a dish can be translated in the form of &amp;quot;cooking method+main ingredient+，+person (place name)+style&amp;quot;, e.g. &amp;quot;毛氏红烧肉&amp;quot;, which can be translated as &amp;quot;Braised Pork, Mao's Family Style. &amp;quot;(Zhang Qiang 2017, 30)&lt;br /&gt;
&lt;br /&gt;
====3.10 An English Translation of Hunan Cuisine Names as &amp;quot;Utensil + Main Ingredient&amp;quot;====&lt;br /&gt;
Containers such as iron plates, dry pans, casseroles, etc. are also used in combination with the main ingredient to name the chinese Hunan cuisine names, which can be translated as “utensils+main ingredient”，e.g. “干锅茶树菇” is translated as Dry Pot (Griddle Cooked) Tea Tree Mushrooms, it can also be translated as“main ingredient+in/on+main ingredient”, e.g. “铁板牛肉”can be translated as Beef Steak Served on Sizzling Iron Plate. (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
====3.11 The English Translation of Hunan Cuisine Names that Do Not Reflect Information on Cooking Methods, Main Ingredients, Tastes, etc.====&lt;br /&gt;
Some Hunan cuisine names do not reflect basic information such as cooking method, main ingredients, taste, etc. These names usually combine the colour, aroma, cooking method and stylistic features of the dish to give it a pleasant name. For example, “全家福” could be translated as Quan Jia Fu (A tonic recipe of chicken breast fried with sea cucumber peeled shrimp and squid, carrying the implied meaning of a happy family reunion) (Zhang Qiang 2017, 31)&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Chinese dish names are rich in connotation, vividly reflecting China's cuisine culture. Their English translations are an effective means to inform foreigners of Chinese culture. Therefore, it is of great importance to make a study on translations of these dish names. The current studies in this field have given an analysis to Chinese dish names' features, functions as well as the principles for their translation. (Wang Lijun 2017, 23)&lt;br /&gt;
&lt;br /&gt;
This paper has made a tentative study of Chinese dish names from the angle of untranslatability and loss of meaning. The study covers the analysis of the untranslatability and loss of meaning caused by the differences between Chinese and English, from linguistic and cultural perspectives, taking Hunan cuisine names an example, the introduction of the constitution and function of dish names. Then since Chinese dish names play an important role in Chinese culture, according to untranslatabiltiy caused by culture differences between Chinese and English, the paper analyzes the untranslatable phenomena existing in the English translation of Chinese dish names from the aspects of thinking, beliefs and values, customs, and lexical non-equivalence. &lt;br /&gt;
&lt;br /&gt;
Although there are many translated versions of various Chinese dishes nowadays, and some of them have been accepted by the public, it is undeniable that there are cultural obstacles which cannot be translated. If translators don't know untranslatabiltiy of dish names, they cannot translate them properly, since they couldn't avoid the obstacles and adopt some compensatory measures. strangeness in front of cultural differences.&lt;br /&gt;
&lt;br /&gt;
A translation should on the one hand keep as much as possible the original flavor and on the other hand try to make it accessible to the target language readers.&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
[1]Cao Binbin. 曹彬彬.(2016). 从翻译的不可译性看中式菜名英. [English Translation of Chinese Cuisine Names from the Perspective of Translation Untranslatability]. 英语广场. [English Square]. 24-25.&lt;br /&gt;
&lt;br /&gt;
[2]J. C. Catford. (1965). A Linguistic Theory of Translation . London: Oxford University.93-95&lt;br /&gt;
&lt;br /&gt;
[3]Liu Chuang. 刘闯.(2012). 浅析中餐菜名英译的不可译性及解决. [An analysis of the untranslatability of the English translation of Chinese cuisine names and its solution]. 校园英语. [Campus English]. 120-121.&lt;br /&gt;
&lt;br /&gt;
[4]Tan Zaixi. 谭载喜. (2004). 西方翻译简史(增订版). [ A Brief History of Western Translation (Updated Edition)]. 商务印书馆. [The Commercial Press] 200-220&lt;br /&gt;
&lt;br /&gt;
[5]Wang Caiying.王才英.(2009). 试论中国菜名的相对不可译及对策. [Experimental discussion on the relative untranslatability of Chinese dish names and Strategies].长沙大学学报. [Journal of Changsha University]. 108-109.&lt;br /&gt;
&lt;br /&gt;
[6]Wang Lijun. 王丽君.(2008). 中文菜名的不可译性研究. [On Untranslatability of Chinese Dish Names]. 吉林大学学报. [Journal of Jilin University]. 10-13&lt;br /&gt;
&lt;br /&gt;
[7]Wang Lixia. 王丽霞.(2017).《湘菜六味—湘菜缘分》汉译英实践报告.[A Report on the C-E Translation of the 3rd Chapter of Xiangcailiuwei].湖南师范大学.[Hunan Normal University]&lt;br /&gt;
&lt;br /&gt;
[8]Xiong Liyou. 熊力游. (2004). 中华菜名功能与翻译处理. [Functions and Translation processing of Chinese Cuisine names]. 长沙大学学报. [Journal of Changsha University]. 84-86&lt;br /&gt;
&lt;br /&gt;
[9]Zhang Qiang. 张强. (2017). 湘菜菜名词语与对外汉语教学.[Name of Hunan Cuisine in Teaching Chinese as a Second Language].湖南师范大学.[Hunan Normal University]. 18-33&lt;br /&gt;
&lt;br /&gt;
==A Study of English Translation of Chinese Dish Names from the Perspective of Domestication and Foreignization -- Taking Hunan cuisine an Example - 邬香 Wu Xiang==&lt;br /&gt;
&amp;lt;center&amp;gt; 邬香 Wu Xiang 202020080651.&amp;lt;/center&amp;gt;&lt;br /&gt;
===Abstract===&lt;br /&gt;
As a bright pearl in the storehouse of traditional Chinese culture, catering culture plays a more and more important role in the increasingly frequent cross-cultural communication. However, there are many problems in English translation of Chinese dish names, such as the use of direct and rigid expressions, the neglect of cultural connotations of dishes, and the lack of unified translation standards. Foreignization and domestication can effectively solve the above problems. From the perspective of foreignization and domestication this chapter takes the English translation of Hunan cuisine as an example and uses different translation strategies for realistic and freehand dishes from the linguistic and cultural levels. Although domestication and foreignization can not remove all the obstacles in English translation of dish names, they can help to accurately express the meanings of dish names, reflect their cultural connotations and promote cultural exchange and dissemination.&lt;br /&gt;
&lt;br /&gt;
===Key words===&lt;br /&gt;
Chinese dish names; English translation; domestication and foreignization; cross-cultural communication&lt;br /&gt;
&lt;br /&gt;
===题目===&lt;br /&gt;
异化和归化视角下中国菜名英译研究——以湘菜为例&lt;br /&gt;
&lt;br /&gt;
===摘要===&lt;br /&gt;
饮食文化作为中国传统文化宝库中一颗璀璨的明珠，在如今日益频繁的跨文化交流中的作用愈发重要。但是目前中国菜名英译中出现不少问题，主要包括使用直接生硬的表达方式、忽略菜肴文化内涵、缺乏统一的翻译标准。运用异化和归化翻译策略能有效解决上述问题。本章拟从异化和归化的视角出发，以湘菜英译为例，针对写实型和写意型菜肴从语言和文化层面使用不同的翻译策略。尽管归化和异化不能清除菜名英译中所有的障碍，但其有助于准确表达菜名含义，体现其蕴藏的文化内涵，促进文化交流与传播。&lt;br /&gt;
&lt;br /&gt;
===关键词===&lt;br /&gt;
中国菜名；英译；归化和异化；跨文化交流&lt;br /&gt;
 &lt;br /&gt;
===Introduction===&lt;br /&gt;
After thousands of years of precipitation and inheritance Chinese food culture has emerged on the international stage and gradually gained the favor and recognition of foreigners. In today's society cultural exchanges between countries and nations are increasingly frequent. As a cross-cultural communication activity, translation refers not only to the process of language conversion, but also to the process of cultural transformation and dissemination. Because Chinese food contains a large number of cultural and artistic features, which reflect the Chinese cultural landscape, we have different translation versions in the process of translating Chinese dishes. This is not conducive to the spread of Chinese culture. It’s known that translation strategies of domestication and foreignization can retain the cultural elements in the original text to the greatest extent. As one of the eight major cuisines in China, Hunan cuisine has its unique characteristics and rich cultural heritage, so it is suitable to adopt domestication and foreignization in English translation. Many domestic scholars focus on specific translation methods and skills in the research on translation of Chinese dish names.They rarely consider the translation strategies of foreignization and domestication. However, it is necessary to clarify what kind of translation strategy to adopt before choosing appropriate translation methods and skills, because the implementation of the former is reflected in the application of specific translation skills, while the application of the latter requires certain translation strategies (熊兵, 2014,84). Therefore,in this chapter I will discuss the application of translation strategies of domestication and foreignization in the English translation of traditional Chinese dish names based on the corpus of Hunan dishes.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
中国饮食文化历经数千年的沉淀和传承后，在国际舞台上崭露头角，逐渐得到外国人的青睐和认可。当今社会世界各国、各民族文化交流日益频繁，翻译作为一种跨文化交际活动，不仅指语言转换的过程，而且是文化转换和传播的过程。归化和异化策略能最大程度保留原文中的文化元素，解决目前中国菜名翻译过程中存在的一些问题。湘菜作为中国八大菜系之一，具有独特的特点和丰富的文化底蕴，适合采用归化和异化英译。国内许多学者对中国菜名翻译的研究多着眼于具体的翻译方法和技巧，很少从异化和归化的翻译策略高度来考虑。然而首先明确采用怎样的翻译策略，才能继而选用合适的翻译方法和技巧，因为前者的实施体现在特定翻译技巧的运用，同时后者的运用需依据一定的翻译策略（熊兵，2014,84）。因此，本文将以湘菜菜品名为语料，探讨翻译策略在传统中国菜名英译中的运用。&lt;br /&gt;
&lt;br /&gt;
===1. Exiting Problems in English Translation of Chinese Dish Names===&lt;br /&gt;
Chinese food culture is extensive and profound. It has a long history. The importance of English translation of Chinese dish names in cross-cultural communications between China and foreign countries is self-evident. However, there are many problems in the English translation of Chinese dish names, such as the use of direct and rigid expressions, the lack of unified translation standards and the ignorance of the cultural connotation of dishes. These problems make foreigners and some domestic English learners confused. Next I will analyze them in detail with examples.&lt;br /&gt;
&lt;br /&gt;
中国饮食文化博大精深，源远流长。中餐翻译在中外文化交流中的重要性不言而喻。然而，目前中国菜名英译存在不少问题，诸如使用直接生硬表达法、缺乏统一翻译标准、忽视菜肴文化内涵等。这些问题不仅引起外国人的困惑，国内英语学习者亦云里雾里。下面我将结合实例具体分析。&lt;br /&gt;
&lt;br /&gt;
====1.1 The Use of Direct and Rigid Expressions====&lt;br /&gt;
China has a vast territory and abundant resources. The eating habits and cooking methods in different regions of the country are different. Some dishes are named after myths, legends and allusions, while others are complex in cooking methods and various in ingredients. Direct and stiff expressions can‘t express the rich connotations of these dishes and even make people funny. For example, if &amp;quot;Jiaohua chicken, a whole chicken roasted in caked mud&amp;quot;(叫花鸡) is translated into &amp;quot;beggar's chicken&amp;quot;(叫花子的鸡), it does not reflect the origin and the cooking method of this dish. It is said that in the late Ming Dynasty and early Qing Dynasty a beggar in Changshu（常熟，a city of Jiangsu province） got a chicken by chance. He had no cooking utensils and seasonings. So he had to put the chicken into the mud to simmer and roast it. When the chicken was cooked, it knocked off the mud shell, and the aroma overflowed. It became a delicious dish. Another example is that &amp;quot;木须肉&amp;quot; is translated as &amp;quot;wood mustache meat&amp;quot;（木头胡子肉）. This translation is confusing and does not reflect the main ingredients of this dish. I think that it is appropriate and reasonable to translate it into &amp;quot;stir fried pork with eggs and black fungus&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
中国地大物博，全国各地区的饮食习惯与烹饪方法各不相同，其中一些菜肴以神话、传说及典故命名，还有一些佳肴烹饪方法复杂，食材多种多样。直接生硬的表达法不能很好表达这些菜肴的丰富内涵，甚至会让人啼笑皆非。比如，”叫花鸡”(Jiaohua Chicken，a whole chicken roasted in caked mud)若译成”Beggar’s Chicken”则完全没有体现这道菜的由来及做法。相传明末清初时，常熟一个乞丐偶然间得到一只鸡，苦于没有炊具和调料，只能将鸡处理后放入泥土中煨烤，鸡熟后敲掉泥壳，香气四溢，成为一道美味佳肴。又如，“木须肉”被译为”Wood mustache meat”（木头胡子肉），这种译法让人不知所云，更没有体现这道菜的主要原料。笔者认为将其译为”Stir-fried pork with eggs and black fungus”比较恰当合理。&lt;br /&gt;
&lt;br /&gt;
====1.2 The Lack of Unified Translation Standards====&lt;br /&gt;
At present there is no uniform international standard for the translation of Chinese dish names, which leads to the emergence of multiple translation versions in the book market and restaurants. It brings inconvenience and trouble to foreigners and seriously affects the spread of Chinese catering culture. For example, there are several different translation versions of &amp;quot;麻婆豆腐&amp;quot; in China: bean curd with minced pork in hot sauce; Mapo Tofu; tofu made by woman with freckles. The last translation is not very appropriate and easy to cause disgust. Foreigners are familiar with the translation of &amp;quot;Mapo Tofu&amp;quot; and have already accepted it, so it is acceptable not to explain it. The first translation is to make people salivate. It reflects the method and raw materials of this dish. There are also many ways to translate &amp;quot;宫保鸡丁&amp;quot;, including &amp;quot;Kung Pao chicken&amp;quot;, &amp;quot;fried diced chicken in Sichuan style&amp;quot; or &amp;quot;sauteed chicken cubes with chili and peanuts&amp;quot;. So many translation versions will not only make readers confused, but also fail to reflect the characteristics and cultural connotation of Chinese dish names. Therefore, the translation of the unified dish names is one of the problems to be solved in correctly understanding Chinese cooking culture.&lt;br /&gt;
&lt;br /&gt;
目前，国际上没有关于中国菜名翻译的统一的标准，这导致在图书市场和餐厅内出现多个翻译版本，给外国人就餐带来不便与麻烦，严重影响了中国饮食文化的传播。例如，国内“麻婆豆腐”有以下几种不同的翻译：Bean curd with minced pork in hot sauce; Mapo tofu; Tofu made by woman with freckles.笔者认为，最后一种译法不是很贴切，容易引起反感。外国人已熟知并接受”Mapo tofu”的译法，故不解释亦可。第一种译法较为形象，体现了菜肴的做法和原料，让人垂涎欲滴。“宫保鸡丁”五花八门的译法包括”Kung Pao Chicken”, “Fried diced chicken in Sichuan style” 或”Sautéed chicken cubes with chili and peanuts”. 如此多的译名不仅会引起读者思维上的混乱，而且没有很好地体现中国菜名的特点与文化内涵。由此可见，统一菜名的翻译是正确领略中国饮食文化亟待解决的问题之一。&lt;br /&gt;
&lt;br /&gt;
====1.3 The Neglect of Cultural Connotations of Dishes====&lt;br /&gt;
The differences between Chinese and Western cultures lead to the differences between Chinese and Western catering cultures, which in the final analysis stems from the different attitudes towards rationality and sensibility. Chinese people have strong perceptual thinking, so they pursue beauty and artistry. Chinese dishes are full of color, fragrance and other cultural connotations. Westerners pay more attention to rationality, truth and science. The names of Western dishes are easy to understand, and the raw materials and nutrients are relatively clear. For example, onion soup in French style(法式洋葱汤) is used in Western food, while &amp;quot;stewed snake and chicken&amp;quot;(龙凤呈祥) in Chinese food is the soup stewed with snake and chicken. Snake is regarded as a small dragon (Jiao 蛟) in China, and there is a folk saying that pheasant flies on the branch and becomes a phoenix(野鸡飞上枝头变凤凰). Therefore, the snake is compared to the dragon, and the chicken to the Phoenix, which is used to bless and praise things and others. The main ingredient of &amp;quot;more than every year&amp;quot;(年年有余) is fish. &amp;quot;Yu&amp;quot;(余) in Chinese refers to surplus, which is homophonic with &amp;quot;fish”(鱼), which expresses people's good wishes for a prosperous family and surplus every year. If foreigners do not understand the Chinese culture implied in these dishes, they will find this kind of translation very strange. Therefore, cultural factors must be taken into account in translating Chinese dishes to avoid misunderstanding.&lt;br /&gt;
&lt;br /&gt;
中西文化的差异导致中西饮食文化的不同，而这种差异归根结底源于双方对待理性和感性的不同态度。中国人感性思维较强，故而追求美和艺术性，中餐讲究色香味俱全，通常含有祝福、美好等文化内涵。西方人则更注重理性、真理和科学，西餐菜名通俗易懂，原料和营养成分较为清楚。比如，西餐中的Onion soup in French style(法式洋葱汤),而中餐中的”龙凤呈祥”（Stewed snake and chicken）是用蛇和鸡炖的汤。蛇在中国视为小龙（蛟），且民间有“野鸡飞上枝头变凤凰”的俗语。故把蛇比作龙，鸡比作凤凰，用作对事物和他人的祝福和赞美。”年年有余”（More than every year）的主要食材是鱼，“余”在汉语中指剩余，与“鱼”谐音，表达人们对家业发达、年年有余的美好愿望。如果外国人不了解这些菜隐含的中国文化，则会觉得这种翻译很奇怪。因此，在翻译中国菜名时必须考虑文化因素，避免造成误解。&lt;br /&gt;
&lt;br /&gt;
To a large extent, the above problems are caused by the fact that people pay attention to the intuitive feelings in the process of translation, ignore the cultural connotations of dish names, and use inappropriate translation methods. I will try to solve these problems by adopting translation strategies of domestication and foreignization from the linguistic and cultural levels. Next, I will introduce the two translation strategies and analyzes how to use them to improve the quality of translation in the process of translating Hunan cuisine into English.&lt;br /&gt;
&lt;br /&gt;
以上问题很大程度上是因为人们在翻译过程中注重直观的感受，忽略菜名蕴含的文化底蕴，使用不恰当的翻译方法造成的。笔者试图从语言和文化层面采用归化和异化翻译策略来解决这些问题。接下来将介绍着这两种翻译策略并分析在湘菜英译过程中如何运用它们来提高翻译质量。&lt;br /&gt;
&lt;br /&gt;
===2. Translation Strategies of Domestication and Foreignization ===&lt;br /&gt;
&lt;br /&gt;
====2.1 Definitions of Domestication and Foreignization====&lt;br /&gt;
Domestication and foreignization are two different translation strategies in the process of translation. These two terms were first put forward by Lawrence Venuti in his book Translator's Invisibility according to the theory of German philosopher Schleiermacher. (王少飞 2006,30) Domestication refers to a translation strategy that localizes the source language, takes the target language or target language readers as the destination, and adopts the expressions that the readers are used to convey the content of the original text. It can help readers better understand the translation and enhance its readability and appreciation. Foreignization in the process of translation considers the linguistic characteristics of foreign cultures, absorbs foreign language expressions. It requires translators to approach the author and adopt the corresponding source language expressions to convey the content of the original text. It means that we should take the source culture as the destination. The purpose of using foreignization is to consider the differences of national cultures, preserve and reflect characteristics of foreign cultures and their language styles, and to retain the exotic sentiment for the target readers.（百度百科）&lt;br /&gt;
&lt;br /&gt;
“归化”和“异化”是翻译过程中两种不同的翻译策略。这两个术语最初是由劳伦斯韦努蒂( Lawrence Venuti) 根据德国哲学家施莱尔马赫( Schleiermarcher) 的理论在他的著作《译者的隐身》中提出的。(王少飞，2006: 30) 归化指把源语本土化，以目标语或译文读者为归宿，采取目标语读者所习惯的表达方式来传达原文的内容的一种翻译策略。归化翻译要求译者向目的语的读者靠拢。归化翻译有助于读者更好地理解译文，增强译文的可读性和欣赏性。异化在翻译上迁就外来文化的语言特点，吸纳外语表达方式，要求译者向作者靠拢，采取相应于作者所使用的源语表达方式，来传达原文的内容，即以源语文化为归宿。使用异化策略的目的在于考虑民族文化的差异性、保存和反映异域民族特征和语言风格特色，为译文读者保留异国情调。（百度百科）&lt;br /&gt;
&lt;br /&gt;
====2.2 Two Levels of Domestication and Foreignization====&lt;br /&gt;
Foreignization and domestication should be investigated from the level of language form and cultural content. (张志中, 2005,46) On the one hand, at the linguistic level adopting the translation strategy of foreignization is beneficial to enrich the expression of the target language, but only in a few cases the purpose of translation is to show the language form of the source language. Domestication, because of its reader-oriented characteristics, can ensure that the translation is easy to understand, and it is favored by readers. Therefore, at the language level domestication is the mainstay and foreignization is the supplement. On the other hand, on the cultural level foreignization can retain the cultural elements and connotations contained in the source language as much as possible, which helps to spread foreign cultures, and its advantages are greater than domestication. However, it is impossible to completely adopt the foreignization strategy, because there are too large cultural differences in cross-cultural communication, and it is necessary to use domestication to remove communication barriers. Therefore, at the cultural level the principle of foreignization as the mainstay and domestication as the supplement is adopted. In addition, using domestication strategies at the language level can clearly express the meaning of the original text, which helps to better reflect the cultural elements expressed by the use of foreignization at the cultural level. In short, when the source language has distinctive national characteristics, the use of a combination of translation strategies of domestication and foreignization can maximize strengths,avoid weaknesses and promote cultural transmission.&lt;br /&gt;
&lt;br /&gt;
谈论异化和归化，应从语言形式和文化内容层面考察。（张智中，2005：46）一方面，在语言层面上，采取异化翻译策略有利于丰富目的语的表达方式，但是只有在少数情况下翻译的目的是展现源语的语言形式。而归化由于读者导向性的特点能保证译文通俗易懂，受到广大读者的青睐。故而在语言层面提倡主要采用归化策略，异化策略辅助的原则。另一方面，在文化层面上，异化能尽可能保留源语中蕴藏的文化元素和内涵，有助于传播异国文化，其优势大于归化。但是，完全采用异化策略是不可能的，因为在跨文化交际中存在文化差异过大的情况，需要采用归化来扫除交流障碍。因此，在文化层面上采用异化为主，归化为辅的原则。此外，在语言层面上采取归化策略能清楚的表达原文意思，有助于更好地体现在文化层面采用异化策略所表达的文化元素。总之，当源语具有鲜明的民族特色时，采用归化和异化结合的翻译策略能够扬长避短，促进文化传播。&lt;br /&gt;
&lt;br /&gt;
Theoretically speaking, foreignization and domestication are two opposite translation strategies. However, they are closely related and interact with each other in specific translation practices and applications. When domestication and foreignization are applied in the translation of Chinese dish names, the translator should deal with the relationship between the readers and the author. On the one hand, from the perspective of readers we should try our best to use their habitual expressions and consider their way of thinking and understanding ability to make sure that they can understand the translation. On the other hand, we should pay attention to retaining the essence of Chinese traditional culture contained in Chinese dish names, so as not to blindly please readers without knowing to change. This is the basic requirement of a qualified translator of Chinese dish names.&lt;br /&gt;
&lt;br /&gt;
从理论上看异化和归化这两种翻译策略是对立的，然而在具体的翻译实践和应用中二者有紧密的联系，且相互作用。在中国菜名翻译中应用归化和异化翻译策略时，译者应处理好读者与作者之间的关系。一方面，应从读者的角度出发尽可能用其惯用的表达方式，考虑他们的思维方式和理解能力，以达到他们能明白翻译内容的目的。另一方面，应注意保留中国菜名中所蕴含的中国传统文化精髓，做到既不一味取悦读者，也不不知变通（一成不变），这是一位合格的中国菜名翻译者的基本素养。&lt;br /&gt;
&lt;br /&gt;
===3. Application of Domestication and Foreignization in English Translation of Hunan Cuisine===&lt;br /&gt;
&lt;br /&gt;
====3.1 Composition and Nomenclature of Hunan Cuisine====&lt;br /&gt;
As one of the eight major cuisines in China, Hunan cuisine has the unique characteristics of color, flavor and taste of Chinese dishes, and its naming also shows different styles. Hunan cuisine can be generally divided into realistic dishes and freehand dishes, which describe their mood. The first type of dishes directly reflects the cooking elements. The second one usually uses rhetorical skills to endow dishes with certain cultural connotations according to their own composition. If foreigners don't understand Chinese culture,from literal translation they don't know the specific methods and raw materials of this kind of dishes, so it is difficult to understand their meanings.&lt;br /&gt;
&lt;br /&gt;
湘菜作为中国八大菜系之一，具有中国菜肴独有的色香味俱全的特点，其命名亦显示不同的风格。湘菜一般可分为写实型菜肴和写意型菜肴，写实型菜肴直接体现烹饪要素。写意型佳肴则通常使用修辞手法，根据其本身的组成赋予菜肴一定的文化内涵。如果外国人不了解中国的文化，单从字面翻译他们不知道这类菜肴具体做法和原料，难以理解其具体含义。&lt;br /&gt;
&lt;br /&gt;
=====3.1.1 Realistic Dishes=====&lt;br /&gt;
Realistic dishes are often named according to the combination of cooking elements. The cooking elements of Hunan cuisine mainly include raw materials(原料), seasonings(调料), knife techniques(刀法), taste(口味) and cooking methods(烹饪方法). Common main ingredients embody fish, meat, chicken, etc.; seasonings involve star anise(八角), cinnamon(桂皮), green onion(葱), ginger(姜), garlic(蒜); knife techniques are various, such as slicing(切片), shredding(切丝), cutting into wicker shapes(切柳) ; the taste is famous for its sour and spicy(酸辣), fresh and tender(鲜嫩), crisp and fragrant(酥脆) taste; the cooking methods are mainly sauted(爆), simmered(煨), stewed(炖), fried(炒), braised(烩) and steamed(蒸). The common combination methods include following three types: cooking materials + methods + knife method, such as sauted shredded pork with green pepper(青椒肉丝); seasoning + raw materials, such as bullfrog with ginger sauce and pepper(姜辣牛蛙), hot and sour radish strips(酸辣萝卜条); taste + cooking method + raw materials, such as smoked fish in five flavors(五香熏鱼).&lt;br /&gt;
&lt;br /&gt;
写实型菜一般根据其菜肴烹饪要素的组合命名，湘菜的烹饪要素主要包括原料、调料、刀法、口味和烹饪方法。常见的主料包括鱼、肉、鸡等；调料有八角、桂皮、葱、姜、蒜；种类繁多的刀法如，切片、切丝、切柳等；口味以酸辣、鲜嫩、酥脆、香熏著称；烹饪方法以爆、煨、炖、炒、烩、蒸为主。常见的组合方式包括以下三种：烹饪原料+方法+刀法，如青椒肉丝（Sauteed Shredded Pork with Green Pepper）；调料+原料，如姜辣牛蛙（Bullfrog with ginger sauce and pepper ）、酸辣萝卜条（Hot and sour radish strips）；口味+烹饪方法+原料，如五香熏鱼（Smoked fish in five flavors）。&lt;br /&gt;
&lt;br /&gt;
=====3.1.2 Freehand Dishes=====&lt;br /&gt;
There are two types of freehand dishes. The first one is named according to the raw materials, colors, shapes or origin places of the dishes, which not only contains rich historical and cultural backgrounds and local flavors, but also expresses good wishes for good luck and has Chinese characteristics. These dishes are often named after allusions, legends or use metaphors, such as steamed glutinous rice ball (with meat / sugar in it)(姊妹团子), hotpot of snakeheaded fish slices as butterflies out of the soup(蝴蝶飘海). The second one refers to the names of people and place names related to dishes, which has distinctive local characteristics, such as Mao's braised pork(毛氏红烧肉), braised chestnut with green cabbage(板栗烧菜心), Changde rice noodles(常德米粉) and Lixian County stewed pork gut(澧县肠子).&lt;br /&gt;
&lt;br /&gt;
写意型菜包括两种类型。第一种根据菜肴的原料、色形或产地取名，使其不仅蕴含丰富的历史文化背景和地方风味，也表达了吉祥美好的祝愿，更具有中国特色。这些菜常以典故、传说命名或使用隐喻等修辞手法，如姊妹团子（Steamed Glutinous Rice Ball (with meat/sugar in it)）、蝴蝶飘海(Hotpot of snakeheaded fish&lt;br /&gt;
slices as butterflies out of the soup)。第二种引用与菜肴相关的人名、地名命名，具有鲜明的地方特色，如毛氏红烧肉（Mao's braised pork）、板栗烧菜心（Braised chestnut with green cabbage）、常德米粉(Changde rice noodles)，澧县肠子(Lixian county stewed pork gut)。&lt;br /&gt;
&lt;br /&gt;
According to the composition and nomenclature of Hunan cuisine and the high acceptability and comprehensibility of domestication and foreignization, translation strategies of domestication-based and foreignization-assisted translation of realistic Chinese dish names reproduces the original style well. The strategies of adopting foreignization as the main and domestication as the supplement for the English translation of freehand dish names can better convey the interesting characteristics of Chinese cuisine and the broad and profound cultural heritage. In the following I will use exemplification to analyze it from different perspectives.&lt;br /&gt;
&lt;br /&gt;
根据湘菜构成及命名方法和归化和异化的可接受度高和可理解性强的特点，翻译写实型中国菜名时采用归化为主、异化为辅的翻译策略很好地再现原作的风格，而针对写意型菜名英译采用异化为主、归化为辅的策略能较好地传达中餐妙趣横生的特征及博大精深的文化底蕴。下面我将从不同的角度使用例证法具体分析。&lt;br /&gt;
&lt;br /&gt;
====3.2 At the Language Level Domestication is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
Domestication at the language level means that the English translation of Hunan dishes should use common and appropriate expressions in English to convey the meaning of Chinese dish names at different levels of linguistics such as vocabulary, semantics, and grammar, so as to ensure the acceptability of English translation of dish names for foreigners.&lt;br /&gt;
&lt;br /&gt;
语言层面的归化指湘菜的英译要在词汇、语义、语法等语言学的不同层面上，使用英语中常见、贴切的表达方式传达中国菜名的含义，以确保英译菜名在外国人中的接受度。&lt;br /&gt;
&lt;br /&gt;
=====3.2.1 Domestication at Lexical Level=====&lt;br /&gt;
“童子鸡”can be translated as “Tender chicken”(嫩滑的鸡肉), but it cannot be translated as “chicken without sexual life”(没有性生活的鸡). According to this literal translation, “童子鸡” refers to chickens that have not mate. However, this dish originally emphasized that the chicken is tender and tastes very good, not the age of the chicken. Therefore, when translating “童子鸡”, the strategy of domestication is used at the lexical level. The word “Tender” is used to express the concept of “童子”, which means that the chicken is not mature enough. It expresses the essence of this dish vividly and avoids misunderstanding. This method is also applicable to the English translation of “鱼香肉丝”. “Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce”(蒜蓉猪肉丝或鱼香肉丝) refers to shredded pork mixed with minced garlic. The “fish fragrance”(鱼香) of this dish does not refer to the fragrance of fish meat, but a complex flavor composed of various seasonings such as pickled pepper, sugar and vinegar. The above-mentioned translation not only retains the original meaning of Chinese, but also arouses foreigners' associations with the smell of fish.&lt;br /&gt;
&lt;br /&gt;
“童子鸡”可译为Tender chicken(嫩滑的鸡肉)，但不能译成“chicken without sexual life”。按照这种字面翻译，“童子鸡”指的是没有交配的小鸡。然而，这道菜原本强调的是鸡肉很嫩，口感十分好，而非鸡的年龄。因此翻译“童子鸡”时在词汇层面使用归化策略，用tender表示“童子”这个概念，指鸡尚未发育成熟，可传神地表达这道菜的本质，避免误解。这种方法同样适用于“鱼香肉丝”的英译。“鱼香肉丝”（Shredded pork with garlic sauce or Fish-flavored shredded pork in hot sauce）指混合着蒜末的肉丝。这道菜的“鱼香”并非指鱼肉的香味，而是一种用泡椒、糖、醋等多种调料组成的复合味道。上述译法即保留了中文的原意，又能引起外国人对鱼香味的联想。&lt;br /&gt;
&lt;br /&gt;
In addition, pinyin can be used in English translation of dishes with Chinese characteristics which have been included in major foreign English dictionaries, such as wonton(馄饨), tofu(豆腐), jiaozi(饺子) and Shaomai(烧卖). These dishes are traditional Chinese food which has been widely accepted by foreigners. Moreover, the use of pinyin can promote Chinese and Chinese cooking culture.&lt;br /&gt;
&lt;br /&gt;
此外，具有中国特色且被国外主要英文字典收录的，使用汉语方言拼音或音译拼写的菜名，英译时可使用拼音，如“馄饨”（Wonton）、“豆腐”（Tofu）、“饺子”（Jiaozi）、“烧卖”(Shaomai)等。这些菜肴都是已被外国人普遍接受的中国传统食品，使用拼音能推广汉语和中国饮食文化。&lt;br /&gt;
&lt;br /&gt;
=====3.2.2 Domestication at Semantic Level=====&lt;br /&gt;
Domestication at semantic level is conducive to convey the meaning of dish names simply and clearly. For example, “一卵孵双凤” can be translated as “two phoenix were hatched from an egg (two chickens, winter bamboo shoots and mushrooms steamed in watermelon)”. From the above translation you can clearly understand the main ingredients and cooking methods of this dish, so as not to be confused by its name. In another example, “金鱼戏莲” is made with squid as the main ingredient. The squid rolls resemble goldfish, playing among the lotus clusters composed of eggs, shrimps and green beans. The name of the dish comes from it. If this dish is directly translated as “goldfish plays with lotus” with the use of foreignization, it is difficult for people to figure out what it means. Therefore, “Oil-fried squid files and steamed shrimp meat, albumen and lima bean to mean”(金鱼戏莲) vividly expresses the essence of this dish, and a vivid and interesting picture can be constructed in the reader's mind through the representation of the image of “floating lotus”(浮莲).Similar examples include “stewed assorted meats/hotchpotch” (全家福), “hotpot of snakeheaded fish slices as butterflies out of the soup” (蝴蝶飘海) and “steamed whole hen with litchi, longan, jujube, lotus and medlar”(五元神仙鸡).&lt;br /&gt;
&lt;br /&gt;
语义上的归化有利于简单明了地传达菜名的含义。例如，“一卵孵双凤”可译为Two phoenix were hatched from an egg(two chickens, winter bamboo shoots and mushrooms steamed in  watermelon).从上述翻译可以十分清楚地了解这道菜的主要食材和制作方法，从而不会再被菜名弄得一头雾水。又如，“金鱼戏莲”以鱿鱼为主料制作而成，鱿鱼卷似金鱼，嬉戏于由鸡蛋、虾仁和青豆组成的群莲中，菜名由此而来。如果采用异化策略直接译为Goldfish plays with lotus,外国人很难弄明白这指的是什么。故用Oil-fried squid files and steamed shrimp meat, albumen and lima bean表示“金鱼戏莲”,既十分形象地表达了这道菜的本质，又通过“浮莲”意象的再现，能在读者脑海里构建一幅生动有趣的画面。类似的例子还包括“全家福”（Stewed assorted meats/hotchpotch）、“五元神仙鸡”（Steamed whole hen with litchi, longan, jujube, lotus and medlar）、“蝴蝶飘海”（Hotpot of snakeheaded fish slices as butterflies out of the soup）。&lt;br /&gt;
&lt;br /&gt;
=====3.2.3 Domestication at Grammatical Level=====&lt;br /&gt;
The domestication of Hunan cuisine at the grammatical level is mainly reflected in the use of prepositions and verb past participles in English translation of dish names. There are various cooking methods for Hunan cuisine, including simmer, stew, steam, fry, smoke, and the past participle is usually used in the translation. Such as “Dongting spicy salted duck” (洞庭酱板鸭), “Dongting barbecued mandarin fish”(网油叉烧洞庭桂鱼), and “fried winter bamboo shoots”(油辣冬笋尖).Dishes with main ingredients and supplemented by ingredients, seasonings, and soups are generally translated by prepositions, such as “preserved egg with hot pepper”(尖椒皮蛋),“fragments of garlic bolt without using knife”(手撕蒜苗), “Yongzhou fried duck pieces together with its blood and balsam pear” (永州血鸭) and “braised pig knuckle in brown sauce” (走油猪腿).&lt;br /&gt;
&lt;br /&gt;
湘菜在语法层面的归化主要体现在英译菜名时介词和动词过去分词的使用方面。湘菜多种多样的烹调方法，包括煨simmer、炖stew、蒸steam、炒fry、熏smoke，在译文中通常用过去分词。如“洞庭酱板鸭”（Dongting spicy salted duck ）、“网油叉烧洞庭桂鱼”（Dongting barbecued mandarin fish）、“油辣冬笋尖”（Fried winter bamboo shoots）。而以主料为主，配料、调料、汤汁为辅的菜肴一般会使用介词翻译，如“尖椒皮蛋”（Preserved Egg with Hot Pepper）、“手撕蒜苗”（Fragments of garlic bolt without using knife）、“永州血鸭”（Yongzhou fried duck pieces together with its blood and balsam pear）、“走油猪蹄”（Braised pig knuckle in brown sauce）。&lt;br /&gt;
&lt;br /&gt;
====3.3 At the Cultural Level Foreignization is the Mainstay and Domestication is the Supplement====&lt;br /&gt;
As we all know, the exchange of food culture in cross-cultural communication is closely connected with daily life. Chinese dishes are both delicacy and art. They have profound cultural heritage and aesthetic value. There are many dishes named after allusions, legends and dishes with names of people and places in Hunan cuisine. Only when people understand their cultural background can they be translated into English more successfully. At the cultural level the translation strategies of foreignization as the mainstay and domestication as the supplement helps to inform customers of the taste, cooking method and ingredients of the dishes to the greatest extent, and accurately convey the cultural elements of the dishes. In my opinion, to use the foreignization translation strategy to translate Chinese food must first understand the characteristics of the naming of Western food. According to the famous French chef Auguste Escoffier, Western dishes are usually named after people, places, gods, historical events, and main ingredients. Comparing the naming and composition characteristics of Hunan cuisine and Western cuisine, it can be seen that when translating freehand Chinese cuisine names, the taste, ingredients, cooking methods and necessary knowledge background of the dishes must be reflected. So understanding the characteristics of Western dishes names is beneficial to the translation of Chinese freehand dish names.&lt;br /&gt;
&lt;br /&gt;
众所周知，跨文化交际中饮食文化的交流与日常生活紧密相连。中国菜品既是佳肴又是艺术品，其具有深厚的文化底蕴和审美价值。湘菜中有许多以典故、传说命名的菜肴以及带人名和地名的菜肴，人们了解其文化背景，才能较成功地将其译为英语。文化层面采取异化为主，归化为辅的翻译策略有助于最大程度告知顾客菜肴的口味、烹饪法和食材，精准传递菜品的文化元素。我认为，使用异化的翻译策略翻译中餐首先要了解西餐的命名的特点。法国名厨Auguste Escoffier 的认为，西餐菜肴通常用人名、地名、神灵、历史事件以及主要原料等命名。对比湘菜和西餐命名和构成特点，可知翻译写意型中餐菜名时需要体现菜名的口味、食材、烹饪方法以及必要的知识背景。由此可见，了解西餐菜名的特点有利于翻译中国写意型菜名的翻译。&lt;br /&gt;
&lt;br /&gt;
=====3.3.1 Dishes Named after Allusions and Legends=====&lt;br /&gt;
以典故、传说命名的菜肴&lt;br /&gt;
There are many dishes named after allusions and legends in Chinese and Western cuisine. These dishes have historical and cultural origins and are not suitable for literal translation. For example, the famous French dish Veronique（薇洛妮克）is named after the mythical goddess. The white juice symbolizes her beautiful appearance, and the white grapes next to it symbolize her tears.“姊妹团子” is a local snack in Hunan Province. It is made by grinding the finest glutinous rice into a fine powder, and the inset is a meat filling made of raw materials such as fresh meat, mushrooms, monosodium glutamate and sesame oil. The shape is a long cone with a pointed top and a flat bottom. After being steamed, it looks like a small white pagoda. The origin of this dish is as follows: in the early 1920s the young and beautiful Jiang sisters set up a stall selling glutinous rice dumplings in the polder of the Fire Palace in Changsha. The dumplings they made were delicious and beautiful, and people were full of praise for it. (百度百科) The translation “Steamed glutinous rice ball (with meat/sugar in it)” points out that the main raw material of this dish is rice ball, the auxiliary materials are meat and sugar, and the cooking method is steam, which makes it clear at a glance. &lt;br /&gt;
&lt;br /&gt;
中餐和西餐中有不少以典故、传说命名的菜肴。这些菜有历史文化渊源，不适合采用直译的方法。例如，法国名菜Veronique（薇洛妮克）以神话女神命名，白汁与象征着她的美丽容貌，配在旁边的白色提子象征着她的眼泪。“姊妹团子”是湖南省地方特色小吃。其制作时用上等糯米磨成细粉，内陷是由鲜肉、香菇、味精、芝麻油等原料构成的肉馅。外形是尖顶平底长型锥体，蒸熟后像一座白色的小宝塔。这道菜肴的由来如下：本世纪20年代初在长沙火宫殿的圩场上年轻漂亮的姜氏姐妹摆了一个卖团子的摊子，她们制作的团子既好吃又好看，人们对此赞不绝口。译文“Steamed glutinous rice ball (with meat/sugar in it)”指出此菜主要原料是rice ball、辅料为meat和sugar,烹饪方法为steam,让人一目了然。&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”is a dish named after an allusion. It is said that a woman surnamed Zhang(张氏) opened a restaurant in Xiangxi (湘西，the west of Hunan province), but her business was not very good due to the large area and sparse population. To make matters worse, her ducks raised in the house are fierce and domineering, ruining the crops every day,  not laying eggs properly and causing Zhang to hold the bamboo poles and rush and scold them every day: “You damn ducks, you are like bandits!” She was so angry with these ducks to kill all of them. Because these wild ducks are delicious and Zhang's cooking skills are good, the ducks she burns are soft and tender, and they are delicious, attracting people to smell the fragrance and attracting a large number of guests. Someone asked what this dish was called. Because of the ducks Zhang was extremely angry at that time, and she casually replied: “What kind of dish? Wild ducks!” Since then this dish has become famous. (百度百科) If we use the translation strategy of domestication to translate this dish as “Brigand in Xiangxi ducks”, it is incredible. Translating “湘西土匪鸭” into “Xiangxi wild ducks” not only allows guests to understand the special ingredients of the dish, but it embodies the legendary story of Xiangxi.&lt;br /&gt;
&lt;br /&gt;
“湘西土匪鸭”是以典故命名的菜肴。传说湘西以前一个姓张的妇人开了一家餐馆，由于地广人稀，生意不太好。更糟糕的是，家中饲养的鸭子凶悍霸道，天天糟蹋庄稼，不好好下蛋，害得张氏天天拿着竹竿又赶又骂:“你们这些该死的鸭子，简直像土匪!。她一气之下把这些鸭子全杀了。由于这些爱撒野的鸭子肉质鲜美，且张氏厨艺很好，她烧的鸭子酥软嫩滑，鲜香绝伦，引得食客闻香而至,吸引大量的客人。有人问这叫什么菜，张氏气极，随口答：“什么菜/土匪鸭!”从此这道菜名声大震。(百度百科)若使用归化的翻译策略将这道菜译为“Brigand in Xiangxi ducks”让人匪夷所思。把“湘西土匪鸭”译成“Xiangxi wild duck”不仅能让客人了解菜的特殊食材，而且体现了湘西这个传奇的故事。&lt;br /&gt;
&lt;br /&gt;
=====3.3.2 Dish Names with Place Names and People's Names=====&lt;br /&gt;
带地名和人名的菜名&lt;br /&gt;
There are usually two translation methods for the name of a dish with a person's name and a place name in the name of a western dish: dish name + place + style; place /person’s name + dish name. For example, the Mexican hot chocolate (墨西哥热巧克力) uses the second translation method, indicating the origin and ingredients of the dish name. This is a classic dessert in Spanish restaurants. All kinds of fruits are cut into small pieces and then mixed with sugar water or juice. It's a little like Chinese fruit with sugar. The name of this dish is related to the Great Alexander of the Macedonian Empire in the fourth century BC. At the age of 30 Alexander established the largest empire in the history of the time and promoted the integration of races, cultures and languages throughout the empire. In the 18th century the French called things that combined various elements &amp;quot;Macedonia&amp;quot;. Therefore, this candied fruit chowder is named &amp;quot;Fruit Macedonia&amp;quot;.“攸县香干”is a famous characteristic traditional soy product in Hunan Province, which originated in Youxian County, Hunan Province(湖南省攸县). This dish tastes smooth and tender. Tofu is easy to taste and has an aftertaste after eating. It is a home-cooked dish which is suitable for all ages. The translation &amp;quot;Dried tofu, Youxian style&amp;quot; uses the foreignization translation strategy to point out from the cultural level that the raw material of the dishes is dried tofu, and it reflects the local characteristics of Youxian County.&lt;br /&gt;
&lt;br /&gt;
“攸县香干”是湖南省著名的特色传统豆制品，起源于湖南省攸县境内。这道菜口感滑嫩、韧性足、口味纯、细而不腻，有点劲道。豆腐很容易入味，吃完后有回味，是一道老少适宜的家常菜。译文“Dried tofu ，Youxian style”采用异化的翻译策略从文化层面指出了菜的原料是烘干的豆腐，而且体现攸县的地方特色。&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”was created by the chef of Peng Yulin(彭玉麟), a famous official in Hengyang(衡阳,a city of Hunan province) in the Qing Dynasty, and the name of the dish came from this. The main ingredient is pork loin. There are a variety of snacks in a bowl. The dishes are divided into seven layers, stacked one after another and shaped like a pagoda(宝塔). It's also known as “pagoda fragrant waist”(宝塔香腰). If this dish is translated as &amp;quot;sweet pig kidney&amp;quot;, it is difficult to explain its cultural heritage, and it does not show the beauty of this dish's visual “step by step”(步步高升) like a pagoda. “玉麟香腰”can be translated into English as “Yulin’s best homely dish”. According to legend, when Peng Yulin returned home to banquet his fellow villagers, he used “玉麟香腰” as the first dish. “Peng Yulin's best family banquet dishes”(彭玉麟最好的家宴菜) can ingeniously explain the origin of this dish and undoubtedly explain why this dish is also called “touwan”(头碗，the first dish). The English translation of the name of the dish implies “top”(顶级，最好). It seems to mean “to reach the highest level”(登塔至级). Translation of “Yulin’s best homely dish” not only conforms to the psychological world of diners, but also fully considers the audience’s cognitive needs and aesthetic expectations. （张艳萍，张伟平，2016,121）&lt;br /&gt;
&lt;br /&gt;
“玉麟香腰”是清代衡阳名官彭玉麟家厨创作而成，菜名由此而来。其主要食材是猪腰，一个碗里有多种小吃，菜分七层，层层堆砌，形状象宝塔，又名“宝塔香腰”。若将此菜译为“Sweet pig kidney”则很难解释它的文化底蕴，亦没有呈现这道菜视觉上“步步高升”如宝塔的美感。，“玉麟香腰”可以英译成 Yulin’s Best Homely Dish，因相传彭玉麟回乡宴请父老乡亲时，为表示丰盛，第一道菜就用的是“玉麟香腰”。“彭玉麟最好的家宴菜”能巧妙地解释了此菜的起源，无疑说明了此菜又称为“头碗”的缘由，且菜名英译中“最好”有蕴含“顶级”，似“登塔至级”之意：菜英译名 Yulin’s Best Homely Dish 不仅顺应了食客的心理世界，也充分考虑到受众的认知需要与审美期待。（张艳萍，张伟平，2016,121）&lt;br /&gt;
 &lt;br /&gt;
====3.4 Limitations of Domestication and Foreignization in English Translation of Hunan Cuisine====&lt;br /&gt;
Translation strategies that adopt the combination of domestication and foreignization can ensure the clarity of English translation of Hunan cuisine and retain its cultural connotation, but there are still shortcomings, which are mainly reflected in the following three aspects. Firstly, foreignization requires translators to move closer to readers and try their best to use their familiar and accustomed expressions, but sometimes it is difficult to find corresponding words in the target language, especially when we translate the culturally loaded words. For example, the dishes which represent happiness and lucky in Chinese include “四喜丸子”, “百鸟朝凤” and “全家福”. When we translate these dishes from Chinese into English, we don't know which words should be used to convey auspicious and beautiful meanings on the basis of accurately expressing the meaning of them. Secondly, due to the limitation of menu capacity, the meaning of Chinese dishes named after allusions, legends, and myths can’t be fully expressed. If it is literally translated or transliterated, the guests may be very confused. The choice of transliteration and annotation is too much content, which violates the principle of concise menus. For example, if we translate“佛跳墙” into “Fotiaoqiang” or “Buddha jumping the wall”, it does not reflect the essence of this dish. “Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth” is more appropriate, but not concise enough. Thirdly, due to the variety of cooking methods and seasonings in China, when translating Hunan cuisine into English the use of domestication is beneficial to people who understand Chinese food culture, but for most foreigners who do not know or are not familiar with these cooking methods and seasonings this type of translation will increase the difficulty of understanding. For example,“干锅烧明虾” and “红烧肉” both have the word “burn”(烧), but the translations are completely different. They should be translated as follows: “Fried prawns with pepper sauce” and “braised pork with brown sauce”. The cooking method of the first dish is “fried”(煎), and the second dish is “stewed”（炖）.（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
采用归化和异化结合的翻译策略能最大限度地保证湘菜译文清晰明了，保留其蕴含的文化内涵，但仍有不足，主要体现在以下三个方面。第一，异化要求译者向读者靠拢，尽可能用他们熟悉和习惯的表达方式，但有时候很难在目的语中找到对应的词语，尤其是文化负载词的翻译。比如汉语中表示吉祥的菜包括“四喜丸子”、“百鸟朝凤”、“全家福”，翻译时在准确表达菜名含义的基础上不知道该用什么词来传达吉祥美好的意思。第二，由于菜单容量的限制，以典故、传说、神话等命名的中国菜肴的含义不能完全表达。如果直译或者音译，客人可能会十分困惑。选择音译加注解的方式则内容太多，违背菜单简洁的原则。例如，“佛跳墙”如果译成“Fotiaoqiang”or “Buddha jumping the wall”未体现这道菜的本质。“Fotiaoqiang-steamed abalone with shark’s fin and fish maw in broth”比较贴切，但不够精简。第三，由于中国的烹饪方法和调料多种多样，英译时使用归化的翻译策略对于了解中国饮食文化的人来说是有利的，但是对于大部分不知道或者不熟悉这些烹饪方法和调料的外国人来说，这类的译文会增加他们的理解难度。比如， “干锅烧明虾”与“红烧肉”都有“烧”字，但是译法却是完全相同的，应该分别翻译如下：“Fried Prawns with Pepper Sauce”与“Braised Pork with Brown Sauce”。第一道菜的烹饪方法是“煎”，第二道菜则是“炖”。（张扬，2016,48）&lt;br /&gt;
&lt;br /&gt;
===Conclusion===&lt;br /&gt;
Although foreignization and domestication are theoretically opposite, they are complementary and indispensable in the process of English translation of Chinese dish names. Taking translation strategies of domestication and foreignization from the linguistic and cultural levels can not only be faithful to the original, but also embody the rich cultural connotations and Chinese elements contained in the dish names. Therefore, the English translation of Chinese dish names is an indispensable part of cross-cultural communication and an important link in spreading Chinese traditional culture. I hope this chapter can provide some valuable reference for future research on the English translation of Chinese dish names.&lt;br /&gt;
&lt;br /&gt;
尽管异化与归化在理论上是对立的，但在中国菜名英译过程中二者的作用是相辅相成，缺一不可的。针对写实型和写意型的菜肴从语言和文化层面采取异化和归化的翻译策略不仅能够尽可能地忠于原文，还可以体现菜名中蕴含的丰富文化内涵和中国元素。由此可见，中国菜名的英译是跨文化交际中不可或缺的一部分，是传播中国传统文化的重要环节。希望本文能为未来中国菜名英译研究提供一些有价值的参考。&lt;br /&gt;
&lt;br /&gt;
===References===&lt;br /&gt;
*Baidu Encyclopedia 百度百科：归化异化.[Domestication and Foreignization].&lt;br /&gt;
*Baidu Encyclopedia 百度百科：湘西土匪鸭.[Xiangxi Wild Ducks].&lt;br /&gt;
*Baidu Encyclopedia 百度百科：姊妹团子.[Steamed Glutinous Rice Ball].&lt;br /&gt;
*Zhou Yonghong 周永红.(2008).接受美学视阈下的湘菜翻译探讨.[A Study on the Translation of Hunan Cuisine from the Perspective of Reception Aesthetics].贵州工业大学学报[Journal of Guizhou University of Technology](1):101-102+105. &lt;br /&gt;
*Ren Qun 任群.(2015).“文化走出去”背景下的中餐菜名英译问题及对策.[Problems and Measures of English Translation of Chinese Dish Names under the Background of &amp;quot;Culture Going Out&amp;quot;].佳木斯职业学院学报[Journal of Jiamusi Vocational College](10):430-432.&lt;br /&gt;
*Wang Shaofei 王少飞.(2006).文学翻译的异化与优化.[Foreignization and Optimization of Literary Translation].Beijing:对外经济贸易大学[Foreign Economic and Trade University].&lt;br /&gt;
*Xu Jun 许钧.(2009).翻译概论.[Tanslation Theories].Beijing:外语教育与研究出版社.[Foreign language education and Research Press].&lt;br /&gt;
*Xiong Bing 熊兵.(2014).翻译研究中的概念混淆——以“翻译策略”、“翻译方法”和“翻译技巧”为例[Conceptual Confusion in Translation Studies: A Case Study of &amp;quot;Translation Strategies&amp;quot;, &amp;quot;Translation Methods&amp;quot; and &amp;quot;Translation Skills&amp;quot;].中国翻译[Chinese Translation](3):82-88.&lt;br /&gt;
*Xiong Xin 熊欣.(2009).湘菜名称英译初探.[A study on the English Translation of Hunan Cuisine Names].琼州学院学报[Journal of Qiongzhou University](3):128-129+148.&lt;br /&gt;
*Xiong Xin 熊欣.(2013).跨文化交际理论下的中国菜名英译研究.[A Study on theTranslation of Chinese Dish Names from the Perspective of Intercultural Communication Theory]. Shanghai：上海外国语大学[Shanghai Foreign Studies University].&lt;br /&gt;
*Zhang Qiang 张强.(2017).湘菜菜名词语与对外汉语教学.[The Names of Hunan Cuisine and Teaching Chinese as a Foreign Language].Changsha：湖南师范大学[Hunan Normal University].&lt;br /&gt;
* Zhang Yanpin, Zhang Weipin 张艳萍,张伟平.(2016). 基于语料库的湘菜菜名英译研究.[A Corpus-based Study on the English Translation of Hunan Dishes].南华大学学报[Journal of Nanhua University](1):119-122.&lt;br /&gt;
*Zhang Yang 张扬.(2016).中餐菜名的英译研究——以湘菜菜名为个案.[A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example].英语广场[English Square](6):47-48.&lt;br /&gt;
*Zhang Zhizhong 张智中.(2005).兼容并蓄 双层操作——异化归化之我见.[A Study on the English Translation of Chinese Dishes: Taking Hunan Cuisine as an Example].语言与翻译[Language and translation](2):44-48.&lt;/div&gt;</summary>
		<author><name>Chen Hui</name></author>
	</entry>
</feed>